Market Exposure
Share of Clicks for top 10 UK Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| decathlon.co.uk | 5.27 |
| amazon.co.uk | 4.98 |
| argos.co.uk | 4.59 |
| americangolf.co.uk | 4.06 |
| mountainwarehouse.com | 4 |
| mirafit.co.uk | 3.2 |
| fitness-superstore.co.uk | 2.85 |
| gooutdoors.co.uk | 2.65 |
| halfords.com | 2.38 |
| cotswoldoutdoor.com | 2.26 |
| others | 63.76 |
- decathlon.co.uk - 5.27%
- amazon.co.uk - 4.98%
- argos.co.uk - 4.59%
- americangolf.co.uk - 4.06%
- mountainwarehouse.com - 4%
- mirafit.co.uk - 3.2%
- fitness-superstore.co.uk - 2.85%
- gooutdoors.co.uk - 2.65%
- halfords.com - 2.38%
- cotswoldoutdoor.com - 2.26%
- others - 63.76%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 63.76% click share, overshadowing top players like Decathlon at 5.27% and Amazon at 4.98%.
Market Exposure
Share of Spend for the top 10 UK Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | amazon.co.uk | decathlon.co.uk | mirafit.co.uk | fitness-superstore.co.uk | argos.co.uk | homefitnesscode.com | fitshop.co.uk | temu.com | primalstrength.com | americangolf.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 5.26% | 5.25% | 5.93% | 5.18% | 2.23% | 3.49% | 1.69% | 3.91% | 2.77% | 1.87% |
| 2026/03/02 | 5.06% | 5.08% | 5.24% | 4.71% | 2.24% | 3.67% | 1.65% | 3.38% | 2.25% | 1.47% |
| 2026/03/03 | 4.29% | 5.82% | 4.8% | 4.49% | 2.25% | 3.64% | 1.87% | 3.47% | 1.99% | 1.37% |
| 2026/03/04 | 4.19% | 6.23% | 5.06% | 4.17% | 2.75% | 3.17% | 1.79% | 3.86% | 2.09% | 1.37% |
| 2026/03/05 | 4.7% | 6.11% | 4.8% | 3.83% | 3.23% | 3.48% | 1.56% | 4.53% | 2.71% | 1.5% |
| 2026/03/06 | 2.54% | 5.89% | 4.76% | 3.47% | 3.25% | 3.48% | 1.65% | 1.98% | 2.39% | 2.13% |
| 2026/03/07 | 3.11% | 5.02% | 5.72% | 3.72% | 3.84% | 3.46% | 2.57% | 1.89% | 2.58% | 2.19% |
| 2026/03/08 | 2.88% | 6.08% | 5.8% | 3.83% | 3.46% | 3.47% | 2.85% | 1.88% | 2.53% | 2.58% |
| 2026/03/09 | 2.97% | 7.01% | 5.07% | 3.75% | 3.91% | 3.07% | 2.68% | 1.75% | 2.09% | 1.68% |
| 2026/03/10 | 3.03% | 7.04% | 4.71% | 3.76% | 3.6% | 2.66% | 2.85% | 1.77% | 2.66% | 2.76% |
| 2026/03/11 | 3.17% | 4.91% | 4.8% | 4.4% | 3.07% | 3.28% | 3.41% | 1.28% | 2.81% | 2.85% |
| 2026/03/12 | 3.18% | 5.67% | 4.72% | 4.22% | 3.64% | 3.43% | 3.49% | 1.5% | 2.88% | 1.89% |
| 2026/03/13 | 2.69% | 7.14% | 4.16% | 3.45% | 3.31% | 3.06% | 3.86% | 1.53% | 2.44% | 1.68% |
| 2026/03/14 | 2.52% | 6.51% | 4.09% | 3.31% | 4.04% | 3.67% | 3.17% | 2.17% | 1.79% | 2.03% |
| 2026/03/15 | 2.82% | 5.91% | 4.05% | 3.38% | 3.45% | 3.71% | 3.92% | 2.3% | 1.89% | 2.92% |
| 2026/03/16 | 3.28% | 6.86% | 2.88% | 3.67% | 3.37% | 3.58% | 3.61% | 1.43% | 1.96% | 1.86% |
| 2026/03/17 | 4.61% | 6.9% | 3.3% | 3.96% | 3.97% | 3.54% | 3.26% | 2.55% | 1.72% | 1.34% |
| 2026/03/18 | 2.15% | 6.62% | 4.24% | 3.81% | 2.64% | 2.73% | 2.79% | 0.82% | 2.13% | 2.65% |
| 2026/03/19 | 2.63% | 5.75% | 4.58% | 3.92% | 2.19% | 2.83% | 2.74% | 1.01% | 2.15% | 1.81% |
| 2026/03/20 | 2.86% | 5.72% | 4.57% | 3.56% | 2.82% | 2.28% | 2.55% | 1.03% | 2.06% | 1.63% |
| 2026/03/21 | 3.19% | 6.79% | 3.84% | 3.46% | 3.66% | 2.53% | 1.95% | 0.95% | 1.85% | 3.02% |
| 2026/03/22 | 2.62% | 4.8% | 5.76% | 4.19% | 3.23% | 3.5% | 2.25% | 1.51% | 2.88% | 2.33% |
| 2026/03/23 | 4.5% | 5.77% | 5.39% | 4.77% | 3.86% | 3.69% | 2.45% | 1.8% | 2.84% | 1.64% |
| 2026/03/24 | 4.6% | 6.88% | 3.29% | 3.96% | 3.96% | 3.54% | 3.25% | 2.54% | 1.71% | 1.34% |
| 2026/03/25 | 3.67% | 5.23% | 5.25% | 3.93% | 2.97% | 2.79% | 4.43% | 1.41% | 2.89% | 2.52% |
| 2026/03/26 | 5.45% | 6.14% | 4.59% | 3.8% | 3.99% | 2.96% | 3.57% | 2.29% | 1.91% | 2.22% |
| 2026/03/27 | 5.8% | 4.49% | 4.17% | 3.77% | 4.15% | 4.01% | 3.64% | 3.3% | 1.55% | 2.47% |
| 2026/03/28 | 7.22% | 5.26% | 4.97% | 3.74% | 5.17% | 4.09% | 3.5% | 3.3% | 1.27% | 1.74% |
| 2026/03/29 | 7.21% | 5.9% | 3.51% | 4.57% | 4.79% | 4.1% | 3.3% | 3.04% | 1.37% | 1.71% |
| 2026/03/30 | 4.83% | 4.74% | 4.35% | 3.92% | 4.83% | 4% | 4.05% | 2.7% | 2.41% | 2.43% |
| 2026/03/31 | 5.21% | 5.21% | 4.57% | 4.24% | 4.21% | 4.01% | 3.34% | 3.29% | 2.76% | 2.39% |
- amazon.co.uk
- decathlon.co.uk
- mirafit.co.uk
- fitness-superstore.co.uk
- argos.co.uk
- homefitnesscode.com
- fitshop.co.uk
- temu.com
- primalstrength.com
- americangolf.co.uk
Copyright © Adthena. All rights reserved.
March saw Amazon.co.uk’s PPC spend share fluctuate, peaking at 7.22% on March 28. Decathlon.co.uk maintained a strong presence, while Mirafit.co.uk experienced a decline. By month’s end, Amazon.co.uk led the pack.
Market Exposure
Competitor Count for UK Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 1307 |
| 2026/03/02 | 1340 |
| 2026/03/03 | 1416 |
| 2026/03/04 | 1466 |
| 2026/03/05 | 1459 |
| 2026/03/06 | 1403 |
| 2026/03/07 | 1224 |
| 2026/03/08 | 1255 |
| 2026/03/09 | 1328 |
| 2026/03/10 | 1279 |
| 2026/03/11 | 1294 |
| 2026/03/12 | 1283 |
| 2026/03/13 | 1311 |
| 2026/03/14 | 1260 |
| 2026/03/15 | 1296 |
| 2026/03/16 | 1321 |
| 2026/03/17 | 1546 |
| 2026/03/18 | 1363 |
| 2026/03/19 | 1369 |
| 2026/03/20 | 1352 |
| 2026/03/21 | 1213 |
| 2026/03/22 | 1180 |
| 2026/03/23 | 1317 |
| 2026/03/24 | 1546 |
| 2026/03/25 | 1173 |
| 2026/03/26 | 1195 |
| 2026/03/27 | 1244 |
| 2026/03/28 | 1188 |
| 2026/03/29 | 1201 |
| 2026/03/30 | 1193 |
| 2026/03/31 | 1191 |
Copyright © Adthena. All rights reserved.
March began with 1,307 advertisers, peaking at 1,546 mid-month. A decline followed, ending at 1,191.
