Share of Clicks for top 10 UK Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| americangolf.co.uk | 7.22 |
| jdsports.co.uk | 5.22 |
| gooutdoors.co.uk | 4.47 |
| amazon.co.uk | 3.85 |
| mountainwarehouse.com | 3.78 |
| decathlon.co.uk | 3.6 |
| fitshop.co.uk | 2.97 |
| halfords.com | 2.83 |
| mirafit.co.uk | 2.2 |
| argos.co.uk | 2.08 |
| others | 61.78 |
- americangolf.co.uk - 7.22%
- jdsports.co.uk - 5.22%
- gooutdoors.co.uk - 4.47%
- amazon.co.uk - 3.85%
- mountainwarehouse.com - 3.78%
- decathlon.co.uk - 3.6%
- fitshop.co.uk - 2.97%
- halfords.com - 2.83%
- mirafit.co.uk - 2.2%
- argos.co.uk - 2.08%
- others - 61.78%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 61.78% click share, while americangolf.co.uk leads specific advertisers at 7.22%.
Share of Spend for the top 10 UK Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | jdsports.co.uk | fitshop.co.uk | americangolf.co.uk | mirafit.co.uk | fitness-superstore.co.uk | decathlon.co.uk | amazon.co.uk | onepeloton.com | halfords.com | hitway.eu |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 2.03% | 4.18% | 4.31% | 2.26% | 2.37% | 4.46% | 2.67% | 3.3% | 2.85% | 2.54% |
| 2025/12/02 | 12.16% | 4.78% | 3.65% | 2.47% | 2.33% | 5.44% | 1.58% | 3.12% | 2.59% | 2.62% |
| 2025/12/03 | 10.86% | 5.35% | 3.35% | 2.52% | 2.05% | 5.63% | 1.2% | 1.19% | 2.01% | 2.54% |
| 2025/12/04 | 15.76% | 4.81% | 4.24% | 1.96% | 1.82% | 4.29% | 0.91% | 1.15% | 1.77% | 2.69% |
| 2025/12/05 | 15.45% | 4.76% | 4.52% | 1.75% | 1.56% | 4.65% | 1.91% | 1.36% | 1.78% | 1.61% |
| 2025/12/06 | 5.91% | 6.34% | 4.7% | 1.89% | 1.73% | 5.65% | 3.11% | 1.55% | 1.51% | 1.36% |
| 2025/12/07 | 16.2% | 5.15% | 4.12% | 1.69% | 1.35% | 5.3% | 2.4% | 1.27% | 0.98% | 1.82% |
| 2025/12/08 | 17.94% | 4.99% | 4.03% | 1.53% | 1.4% | 5.11% | 2.03% | 0.76% | 0.95% | 1.93% |
| 2025/12/09 | 17.56% | 4.98% | 3.44% | 1.77% | 1.43% | 4.63% | 1.73% | 1.39% | 1.31% | 2.28% |
| 2025/12/10 | 5.71% | 5.67% | 5.44% | 1.73% | 1.54% | 5.49% | 2.17% | 1.75% | 1.61% | 2.41% |
| 2025/12/11 | 6.93% | 5.76% | 5.17% | 1.88% | 1.71% | 4.71% | 2% | 1.66% | 1.73% | 2.67% |
| 2025/12/12 | 18.78% | 5.3% | 3.97% | 2.24% | 1.72% | 3.55% | 1.79% | 1.46% | 1.56% | 1.62% |
| 2025/12/13 | 13.52% | 6.22% | 4.13% | 2.42% | 1.87% | 4.34% | 1.95% | 1.8% | 1.44% | 1.21% |
| 2025/12/14 | 18.65% | 5.24% | 4.63% | 2.16% | 1.45% | 4.74% | 1.54% | 1.44% | 1.44% | 1.48% |
| 2025/12/15 | 6.11% | 5.7% | 3.95% | 1.98% | 1.95% | 5.67% | 3.71% | 1.82% | 2.24% | 1.71% |
| 2025/12/16 | 9.34% | 5.19% | 5.11% | 2.33% | 1.73% | 4.69% | 3.36% | 1.9% | 2.34% | 1.11% |
| 2025/12/17 | 10.64% | 5.1% | 4.38% | 2.83% | 1.96% | 3.5% | 2.48% | 1.9% | 2.77% | 1.43% |
| 2025/12/18 | 12.39% | 4.21% | 4.39% | 2.88% | 1.83% | 3.12% | 4.2% | 1.68% | 2.59% | 1.59% |
| 2025/12/19 | 9.01% | 3.83% | 4.51% | 3.52% | 1.82% | 2.52% | 7.26% | 1.62% | 2.02% | 1.64% |
| 2025/12/20 | 4.79% | 3.44% | 5.72% | 3.33% | 2.07% | 2.1% | 9.23% | 1.48% | 1.36% | 1.54% |
| 2025/12/21 | 8.41% | 3.62% | 5.46% | 3.04% | 2.04% | 1.75% | 9.08% | 1.91% | 1.26% | 2.02% |
| 2025/12/22 | 61.11% | 1.08% | 1.82% | 1.34% | 0.96% | 0.57% | 2.53% | 0.77% | 0.53% | 0.66% |
| 2025/12/23 | 12.69% | 2.8% | 1.41% | 4.1% | 2.63% | 1.75% | 2.49% | 2.06% | 1.77% | 1.26% |
| 2025/12/24 | 8.73% | 2.43% | 1.83% | 3.8% | 2.69% | 2.05% | 1.95% | 1.8% | 2.53% | 1.33% |
| 2025/12/25 | 16.17% | 2.12% | 2.86% | 2.86% | 2.97% | 1.69% | 2.04% | 2.27% | 2.05% | 1.09% |
| 2025/12/26 | 15.86% | 2.22% | 3.61% | 3.18% | 2.81% | 2.63% | 2.37% | 1.78% | 1.55% | 1.36% |
| 2025/12/27 | 17.22% | 2.52% | 3.45% | 3.12% | 2.75% | 2.98% | 2.03% | 2.22% | 0.95% | 0.98% |
| 2025/12/28 | 2.68% | 3.66% | 3.24% | 4.18% | 3.25% | 4.02% | 2.67% | 2.35% | 1.09% | 1.38% |
| 2025/12/29 | 18.2% | 4.12% | 2.84% | 4.01% | 2.95% | 2.91% | 3.05% | 2.42% | 0.65% | 1.35% |
| 2025/12/30 | 9.79% | 4.62% | 4.65% | 4.59% | 3.5% | 3.19% | 3.18% | 2.03% | 1.07% | 0.84% |
| 2025/12/31 | 15.69% | 4.75% | 4.45% | 4.17% | 3.31% | 2.81% | 1.91% | 1.81% | 0.96% | 0.76% |
- jdsports.co.uk
- fitshop.co.uk
- americangolf.co.uk
- mirafit.co.uk
- fitness-superstore.co.uk
- decathlon.co.uk
- amazon.co.uk
- onepeloton.com
- halfords.com
- hitway.eu
Copyright © Adthena. All rights reserved.
In December 2025, JD Sports saw fluctuating PPC spend, peaking at 61.11% on the 22nd. Fitshop maintained steady, low spend, while American Golf and Decathlon experienced moderate fluctuations. Amazon’s spend surged mid-month, and OnePeloton remained consistent. The month concluded with JD Sports leading in spend share.
Competitor Count for UK Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1500 |
| 2025/12/02 | 1522 |
| 2025/12/03 | 1562 |
| 2025/12/04 | 1564 |
| 2025/12/05 | 1582 |
| 2025/12/06 | 1540 |
| 2025/12/07 | 1473 |
| 2025/12/08 | 1428 |
| 2025/12/09 | 1522 |
| 2025/12/10 | 1538 |
| 2025/12/11 | 1567 |
| 2025/12/12 | 1540 |
| 2025/12/13 | 1509 |
| 2025/12/14 | 1412 |
| 2025/12/15 | 1496 |
| 2025/12/16 | 1558 |
| 2025/12/17 | 1580 |
| 2025/12/18 | 1595 |
| 2025/12/19 | 1618 |
| 2025/12/20 | 1572 |
| 2025/12/21 | 1539 |
| 2025/12/22 | 1652 |
| 2025/12/23 | 1617 |
| 2025/12/24 | 1616 |
| 2025/12/25 | 1544 |
| 2025/12/26 | 1507 |
| 2025/12/27 | 1546 |
| 2025/12/28 | 1517 |
| 2025/12/29 | 1509 |
| 2025/12/30 | 1505 |
| 2025/12/31 | 1502 |
Copyright © Adthena. All rights reserved.
December saw a dynamic shift in advertiser numbers, peaking at 1,652 on the 22nd. The month concluded with a slight decline, ending at 1,502.
