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UK Services Real Estate Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
onthemarket.com 43.71
barratthomes.co.uk 4.02
zoopla.co.uk 3.33
bellway.co.uk 2.09
spareroom.co.uk 1.93
yopa.co.uk 1.73
purplebricks.co.uk 1.67
openrent.co.uk 1.41
getagent.co.uk 1.3
taylorwimpey.co.uk 1.3
others 37.51

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In the real estate PPC landscape, OnTheMarket.com dominates with 43.71% click share, overshadowing others at 37.51%. Barratt Homes and Zoopla follow, while smaller players like GetAgent.co.uk hold niche positions.

Market Exposure

Share of Spend for the top 10 UK Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date onthemarket.com purplebricks.co.uk yopa.co.uk barratthomes.co.uk regus.com zoopla.co.uk getagent.co.uk goodmove.co.uk foxtons.co.uk bellway.co.uk
2025/05/01 26.5% 5.58% 2.98% 3.59% 2.67% 4.02% 3.36% 1.23% 0.63% 1.41%
2025/05/02 25.74% 4.39% 2.83% 5.15% 2.31% 2.59% 2.9% 1.01% 0.7% 1.76%
2025/05/03 19.2% 3.2% 2.82% 6.95% 1.98% 3.15% 2.37% 0.96% 0.7% 3.08%
2025/05/04 20.32% 3.59% 2.84% 7.14% 1.68% 3.12% 2.46% 1.04% 0.9% 2.89%
2025/05/05 22.93% 3.59% 3.54% 5.35% 2.34% 2.97% 3.18% 0.79% 0.8% 2.41%
2025/05/06 22.71% 4.88% 3.49% 4.92% 2.21% 2.82% 3.16% 0.86% 0.98% 2.79%
2025/05/07 22.78% 4.21% 3.89% 3.94% 2.13% 2.32% 3.17% 0.82% 1.09% 2.94%
2025/05/08 22.84% 3.94% 3.94% 4.39% 1.68% 2.73% 3.07% 0.73% 1.18% 2.63%
2025/05/09 24.84% 3.26% 3.19% 4.23% 1.4% 2.5% 3.01% 1.1% 0.64% 2.08%
2025/05/10 18.34% 3.45% 2.9% 3.61% 2.04% 2.67% 3.49% 1.08% 0.69% 2.2%
2025/05/11 20.21% 2.95% 2.4% 5.01% 1.84% 2.61% 2.79% 0.76% 0.71% 2.25%
2025/05/12 21.6% 3.96% 3.23% 5.62% 1.68% 2.24% 3.65% 0.84% 0.76% 2.53%
2025/05/13 21.96% 4.13% 3.36% 4.33% 1.97% 2.52% 4.63% 0.92% 0.85% 2.55%
2025/05/14 20.39% 4.25% 3.14% 3.16% 2.3% 2.37% 3.96% 0.89% 0.72% 2.05%
2025/05/15 22.2% 3.99% 3.69% 2.71% 2.01% 2.1% 3.93% 1.02% 2.36% 1.68%
2025/05/16 23.73% 3.68% 3.36% 2.45% 2.21% 2.86% 3.38% 1.15% 2.79% 1.53%
2025/05/17 20.08% 3.64% 3.41% 3% 3.01% 4.24% 4.09% 1.72% 2% 1.53%
2025/05/18 16.19% 3% 3.35% 4.43% 2.69% 3.06% 3.82% 1.32% 1.94% 1.63%
2025/05/19 17.58% 5.26% 3.67% 3.47% 2.26% 2.9% 4.32% 1.48% 2.09% 1.27%
2025/05/20 17.77% 5.24% 3.81% 3.45% 2.56% 2.77% 2.98% 1.3% 2.86% 1.94%
2025/05/21 18.7% 5.58% 4.05% 3.39% 2.71% 2.41% 2.08% 1.7% 2.51% 1.55%
2025/05/22 19.43% 5.42% 3.48% 3.01% 2.94% 2.53% 1.85% 1.27% 2.02% 1.2%
2025/05/23 20.66% 4.66% 3.79% 3.12% 2.82% 2.44% 2.12% 1.39% 2.04% 1.34%
2025/05/24 15.58% 2.64% 2.97% 2.96% 3.13% 3.74% 2.23% 1.85% 2.26% 1.6%
2025/05/25 14.1% 3.23% 3.42% 3.4% 3.61% 4% 2.89% 2.13% 1.9% 1.61%
2025/05/26 20.56% 3.22% 3.5% 3.22% 2.77% 3.04% 2.17% 1.57% 1.36% 1.21%
2025/05/27 17.55% 5.42% 3.61% 2.7% 3.57% 3.4% 1.56% 1.66% 1.71% 0.87%
2025/05/28 18.21% 4.82% 3.72% 2.67% 3.51% 3.69% 1.83% 1.97% 1.96% 0.8%
2025/05/29 19.97% 5.35% 3.55% 2.54% 3.21% 2.93% 1.81% 1.84% 1.83% 0.72%
2025/05/30 21.32% 4.86% 3.55% 2.81% 3.3% 2.67% 1.73% 1.75% 1.92% 0.5%
2025/05/31 11.98% 5.23% 4.08% 3.35% 3.32% 3.01% 2.92% 2.64% 2.07% 0.31%

Copyright © Adthena. All rights reserved.

In May 2025, onthemarket.com led with fluctuating spend shares, peaking early and dipping late. Purplebricks.co.uk and yopa.co.uk showed steady mid-range performance. Barratthomes.co.uk and regus.com had varied trends, while foxtons.co.uk and bellway.co.uk ended with lower shares.

Market Exposure

Competitor Count for UK Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1414
2025/05/02 1463
2025/05/03 1511
2025/05/04 1526
2025/05/05 1585
2025/05/06 1510
2025/05/07 1649
2025/05/08 1701
2025/05/09 1633
2025/05/10 1577
2025/05/11 1602
2025/05/12 1640
2025/05/13 1698
2025/05/14 1676
2025/05/15 1671
2025/05/16 1675
2025/05/17 1479
2025/05/18 1462
2025/05/19 1524
2025/05/20 1557
2025/05/21 1460
2025/05/22 1407
2025/05/23 1355
2025/05/24 1336
2025/05/25 1303
2025/05/26 1362
2025/05/27 1355
2025/05/28 1354
2025/05/29 1299
2025/05/30 1246
2025/05/31 1279

Copyright © Adthena. All rights reserved.

May began with 1,414 advertisers, peaking at 1,701 on May 8. A decline followed, ending the month at 1,279.

Campaign Efficiency

Market Loss & Market Gains for UK Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
openrent.co.uk 1.77%
zoopla.co.uk 0.83%
housinganywhere.com 0.73%
cire-madrid.com 0.64%
foxtons.co.uk 0.58%
rentola.co.uk -0.42%
spareroom.co.uk -0.44%
bellway.co.uk -0.64%
barratthomes.co.uk -0.81%
onthemarket.com -3.31%

Copyright © Adthena. All rights reserved.

Openrent.co.uk surged with a 1.77% click share increase, while onthemarket.com faced a 3.31% decline. Zoopla.co.uk and housinganywhere.com also saw positive growth.

Campaign Efficiency

UK Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date onthemarket.com barratthomes.co.uk purplebricks.co.uk yopa.co.uk cire-madrid.com getagent.co.uk rentola.co.uk foxtons.co.uk zoopla.co.uk bellway.co.uk
2025/05/01 39.17% 4.59% 4.06% 2.24% 0.4% 2.83% 1.53% 0.57% 2.31% 1.42%
2025/05/02 37.45% 6.42% 3.01% 2.1% 1.85% 2.39% 1.68% 0.63% 1.35% 1.75%
2025/05/03 28.98% 8.68% 2.04% 1.84% 1.42% 1.78% 1.62% 0.65% 1.53% 3.17%
2025/05/04 29.69% 8.98% 2.27% 1.91% 1.28% 1.97% 1.57% 0.92% 1.59% 2.92%
2025/05/05 33.13% 6.82% 2.42% 2.5% 0.24% 2.91% 1.27% 0.77% 1.65% 2.52%
2025/05/06 33.87% 5.97% 3.33% 2.45% 1.19% 2.79% 1.3% 0.91% 1.4% 2.9%
2025/05/07 33.04% 4.49% 3.02% 2.79% 0.69% 2.65% 1.62% 1.01% 1.13% 3.02%
2025/05/08 32.98% 5.33% 2.65% 2.82% 1.04% 2.56% 1.76% 1.15% 1.35% 2.64%
2025/05/09 35.44% 5.24% 2.13% 2.16% 1.32% 2.56% 1.55% 0.58% 1.19% 2.15%
2025/05/10 28.38% 4.26% 2.39% 1.99% 0.63% 2.87% 1.42% 0.69% 1.46% 2.33%
2025/05/11 29.83% 6.28% 1.98% 1.63% 0.84% 2.16% 1.66% 0.74% 1.36% 2.4%
2025/05/12 32.25% 7.01% 2.68% 2.18% 0.27% 2.65% 2.27% 0.78% 1.14% 2.65%
2025/05/13 32.45% 5.32% 2.83% 2.44% 0.22% 3.41% 2.1% 0.84% 1.34% 2.78%
2025/05/14 31.59% 4.14% 2.98% 2.29% 1.62% 3.07% 1.85% 0.73% 1.25% 2.29%
2025/05/15 31.62% 3.22% 2.53% 2.69% 2.47% 2.86% 1.56% 2.19% 1.1% 1.75%
2025/05/16 33.89% 3.17% 2.42% 2.38% 1.63% 2.48% 1.1% 2.56% 1.52% 1.63%
2025/05/17 30.72% 4.16% 2.6% 2.55% 0.99% 3.23% 1.24% 1.71% 2.34% 1.68%
2025/05/18 26.03% 6.3% 1.83% 2.23% 1.35% 2.9% 1.21% 1.82% 1.61% 1.8%
2025/05/19 27.87% 4.81% 3.88% 2.82% 2% 3.43% 1.05% 1.74% 1.52% 1.37%
2025/05/20 28.01% 4.49% 3.77% 2.85% 1.18% 2.41% 1.43% 2.5% 1.51% 2.13%
2025/05/21 29.87% 4.79% 4.04% 3.08% 1.87% 1.84% 1.2% 1.91% 1.24% 1.73%
2025/05/22 30.44% 4.26% 4.24% 2.55% 2.39% 1.56% 1.29% 1.46% 1.38% 1.29%
2025/05/23 31.11% 4.24% 3.3% 2.6% 2.46% 1.78% 1.26% 1.52% 1.2% 1.42%
2025/05/24 25.75% 4.14% 1.75% 2.07% 1.96% 1.86% 1.47% 1.98% 2.15% 1.93%
2025/05/25 23.19% 4.58% 2.34% 2.61% 3.14% 2.51% 1.15% 1.69% 2.56% 1.98%
2025/05/26 32.17% 4.29% 2.16% 2.53% 3.08% 1.82% 1.56% 1.25% 1.64% 1.35%
2025/05/27 22.5% 2.94% 3.36% 2.3% 0.94% 1.31% 0.88% 1.26% 1.7% 0.8%
2025/05/28 29.24% 3.57% 3.66% 2.93% 3.04% 1.68% 0.57% 1.7% 2.17% 0.89%
2025/05/29 32.1% 3.33% 4.04% 2.57% 3.69% 1.6% 0.66% 1.6% 1.55% 0.78%
2025/05/30 34.64% 3.85% 3.35% 2.35% 1.71% 1.57% 1.76% 1.75% 1.33% 0.56%
2025/05/31 20.38% 4.54% 3.86% 3.04% 2.92% 2.6% 2.38% 1.87% 1.51% 0.35%

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In May 2025, onthemarket.com led with fluctuating impressions, peaking early and dipping late. Barratthomes.co.uk and purplebricks.co.uk showed moderate stability. Cire-madrid.com and getagent.co.uk had varied trends, while rentola.co.uk and foxtons.co.uk saw gradual increases. Zoopla.co.uk and bellway.co.uk experienced mixed results, ending the month with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Houses And Flats For Sale https://www.espc.com

    ESPC — Search houses and flats for sale and to rent. Thousands of properties for sale. We are the home of property, and are with you every step of the way. Latest property news. Local property experts.

  2. 2
    Check My House Price https://www.foxtons.co.uk

    Property Value Estimator — Over 13,000 Buyers And Renters Register With Foxtons Each Week. Book Your Free Valuation

  3. 3
    Off Market Homes in London https://www.invisiblehomes.co.uk

    Properties In Central London — Discover Exclusive Off-Market Houses And Flats For Sale In London Only On Invisible Homes.

  4. 4
    OnTheMarket https://www.onthemarket.com

    OnTheMarket Property Search — Find your perfect property on OnTheMarket. Thousands of properties added regularly. OnTheMarket: Easy-to-use search tools, find your perfect home or rental property.

  5. 5
    Rightmove https://primepropertyauctions.co.uk › auction › property

    We Have Cash Buyers Waiting — You Set The Price, No Marketing Fees, No Sale No Fee. Get Your Free Instant Valuation Now. We Are An Experienced Property Auction Company, Specialising In Investment Property. Fast Sale Process. Get Sold Quickly. Secure & Faff Free.

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In the competitive realm of real estate PPC ads, ESPC stands out by positioning itself as a comprehensive property guide, promising support at every step. Foxtons entices with a free valuation, leveraging its vast weekly registrations. Invisible Homes offers exclusivity with off-market London properties. OnTheMarket emphasizes user-friendly search tools for finding ideal homes. Prime Property Auctions highlights a fast, hassle-free sale process, appealing to sellers seeking quick transactions. Each ad uniquely addresses different buyer and seller needs, showcasing diverse strategies in the property market.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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