UK Services Real Estate Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – UK

Google AI Overview visibility for Services Real Estate Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.06387545701
93.936124543
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 19%
Navigational 1%
Seasonal 0%
Local 15%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
onthemarket.com 35.63
yourparkingspace.co.uk 6.19
spareroom.co.uk 4.42
zoopla.co.uk 4.04
purplebricks.co.uk 3.46
barratthomes.co.uk 2.58
taylorwimpey.co.uk 2.27
openrent.co.uk 2.1
foxtons.co.uk 1.84
yopa.co.uk 1.76
others 35.71
  • onthemarket.com - 35.63%
  • yourparkingspace.co.uk - 6.19%
  • spareroom.co.uk - 4.42%
  • zoopla.co.uk - 4.04%
  • purplebricks.co.uk - 3.46%
  • barratthomes.co.uk - 2.58%
  • taylorwimpey.co.uk - 2.27%
  • openrent.co.uk - 2.1%
  • foxtons.co.uk - 1.84%
  • yopa.co.uk - 1.76%
  • others - 35.71%

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In the real estate PPC landscape, OnTheMarket.com and ‘others’ dominate, each holding over 35% click share, overshadowing competitors like YourParkingSpace.co.uk at 6.19%.

Market Exposure

Share of Spend for the top 10 UK Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date onthemarket.com purplebricks.co.uk getagent.co.uk barratthomes.co.uk foxtons.co.uk zoopla.co.uk yopa.co.uk regus.com taylorwimpey.co.uk berkeleygroup.co.uk
2026/03/01 12.21% 3.78% 3.34% 5.77% 2.66% 4.45% 3.11% 3.72% 2.25% 2.64%
2026/03/02 13.26% 5.19% 4.81% 4.88% 2.42% 3.38% 3.57% 3.6% 2.09% 2.33%
2026/03/03 14.27% 5.82% 5.2% 3.5% 2.69% 3.73% 3.66% 3.52% 2.33% 2.24%
2026/03/04 16.17% 6.56% 4.72% 3.15% 2.59% 3.15% 3.14% 3.09% 2.24% 2.63%
2026/03/05 15.9% 6.23% 4.36% 3.44% 2.49% 3.39% 3.57% 3.3% 2.66% 2.63%
2026/03/06 15.93% 4.64% 4.53% 3.37% 2.71% 3.89% 2.94% 3.75% 2.76% 2.59%
2026/03/07 16.53% 3.97% 4.32% 3.63% 2.68% 3.68% 3.3% 3.27% 3.41% 2.53%
2026/03/08 15.3% 2.99% 3.32% 3.46% 2.99% 3.58% 2.94% 3.85% 2.81% 2.1%
2026/03/09 13.97% 4.85% 4.06% 3.38% 2.59% 3.26% 3.11% 3.71% 2.5% 2.08%
2026/03/10 16.03% 5.38% 4.11% 3.46% 2.33% 3.91% 2.96% 3.6% 2.28% 2.26%
2026/03/11 12.3% 5.37% 3.49% 3.26% 2.6% 3.9% 2.7% 3.82% 1.95% 2.18%
2026/03/12 14.62% 5.02% 4.34% 3.18% 2.85% 3.39% 3.32% 3.28% 2.48% 2.72%
2026/03/13 14.84% 5.79% 4.12% 3.35% 2.9% 3.46% 3.52% 3.79% 2.57% 2.28%
2026/03/14 16.67% 6.65% 3.34% 3.24% 2.62% 3.52% 3.42% 3.92% 2.51% 2.52%
2026/03/15 15.83% 5.36% 2.74% 3.16% 2.97% 3.53% 2.65% 3.6% 2.56% 2.54%
2026/03/16 15.48% 6.05% 3.24% 3.07% 2.99% 2.88% 2.99% 3.51% 2.66% 2.08%
2026/03/17 15.17% 5.92% 3.08% 3.34% 3.16% 2.87% 2.75% 3.35% 2.25% 2.08%
2026/03/18 13.9% 5.2% 3.35% 3.18% 3.31% 3.48% 2.81% 3.81% 2.23% 2.57%
2026/03/19 14.58% 5.25% 3.83% 2.5% 3.04% 3.4% 3.02% 3.64% 2.02% 2.34%
2026/03/20 13.78% 5.52% 3.17% 2.86% 3.51% 3.54% 2.82% 4.32% 1.84% 2.47%
2026/03/21 17.15% 5.25% 3.04% 3.9% 2.95% 3.15% 2.74% 3.85% 2.22% 2.36%
2026/03/22 15.1% 4.4% 3.12% 4.23% 3.22% 2.12% 2.73% 4.19% 2.01% 2.54%
2026/03/23 14.48% 4.44% 3.58% 3.37% 3.12% 3.21% 2.72% 3.75% 2.03% 1.84%
2026/03/24 15.07% 5.89% 3.07% 3.32% 3.14% 2.85% 2.73% 3.33% 2.23% 2.06%
2026/03/25 15.77% 6.12% 4.7% 2.31% 3.06% 3.49% 2.15% 4.87% 1.95% 1.54%
2026/03/26 15.66% 5.46% 4.3% 2.76% 3.17% 2.73% 2.42% 4.53% 2.06% 1.27%
2026/03/27 14.49% 5.28% 4.27% 3.18% 3% 3.57% 3.06% 4.37% 1.94% 1.64%
2026/03/28 15% 3.92% 4.31% 3.43% 2.7% 3.33% 2.91% 4.56% 2.07% 2.38%
2026/03/29 15.57% 3.9% 4.23% 4.03% 2.87% 3.56% 2.34% 3.95% 2.37% 2.09%
2026/03/30 9.94% 6.75% 5.06% 3.87% 2.97% 3.52% 2.93% 1.99% 1.94% 1.68%
2026/03/31 12.09% 6.89% 4.67% 3.85% 3.09% 2.91% 2.84% 2.18% 1.72% 1.7%
  • onthemarket.com
  • purplebricks.co.uk
  • getagent.co.uk
  • barratthomes.co.uk
  • foxtons.co.uk
  • zoopla.co.uk
  • yopa.co.uk
  • regus.com
  • taylorwimpey.co.uk
  • berkeleygroup.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, onthemarket.com led with fluctuating spend shares, peaking mid-month. Purplebricks.co.uk and getagent.co.uk showed steady growth, while regus.com surged late. Taylorwimpey.co.uk and berkeleygroup.co.uk ended with lower shares.

Market Exposure

Competitor Count for UK Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1087
2026/03/02 1166
2026/03/03 1148
2026/03/04 1125
2026/03/05 1179
2026/03/06 1144
2026/03/07 1146
2026/03/08 1127
2026/03/09 1132
2026/03/10 1090
2026/03/11 1127
2026/03/12 1155
2026/03/13 1130
2026/03/14 1110
2026/03/15 1108
2026/03/16 1179
2026/03/17 1170
2026/03/18 1141
2026/03/19 1095
2026/03/20 1119
2026/03/21 1085
2026/03/22 1109
2026/03/23 1140
2026/03/24 1170
2026/03/25 1017
2026/03/26 967
2026/03/27 995
2026/03/28 1006
2026/03/29 978
2026/03/30 1067
2026/03/31 1025

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March began with 1,087 advertisers, peaking at 1,179 mid-month. A decline followed, ending at 1,025.

Campaign Efficiency

Market Loss & Market Gains for UK Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
spareroom.co.uk 3.92%
yourparkingspace.co.uk 1.35%
quintainliving.com 0.46%
openrent.co.uk 0.45%
millerhomes.co.uk 0.29%
savills.com -0.28%
berkeleygroup.co.uk -0.3%
airbnb.co.uk -0.44%
taylorwimpey.co.uk -0.79%
onthemarket.com -2.25%

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Spareroom.co.uk surged with a 3.92% click share increase, while onthemarket.com dropped by 2.25%.

Campaign Efficiency

UK Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date onthemarket.com purplebricks.co.uk spareroom.co.uk barratthomes.co.uk getagent.co.uk yopa.co.uk foxtons.co.uk berkeleygroup.co.uk taylorwimpey.co.uk airbnb.co.uk
2026/03/01 22.37% 2.48% 2.1% 6.8% 2.37% 2.71% 2.16% 3.25% 2.07% 1.81%
2026/03/02 24.47% 4.01% 1.84% 5.57% 3.52% 2.97% 2.1% 2.84% 1.88% 2.55%
2026/03/03 25.64% 4.45% 2.03% 3.86% 4.03% 3.03% 2.49% 2.76% 2.14% 2.72%
2026/03/04 28.22% 4.89% 2.11% 3.41% 3.46% 2.66% 2.18% 3.16% 2.06% 2.33%
2026/03/05 27.47% 4.35% 2.05% 3.72% 3.26% 2.77% 2.1% 3.24% 2.54% 2.25%
2026/03/06 28% 3.28% 1.92% 3.45% 3.25% 2.44% 1.99% 3.21% 2.53% 1.41%
2026/03/07 27.23% 2.66% 1.8% 3.85% 3.05% 2.67% 2.17% 3.09% 3.23% 2.05%
2026/03/08 26.66% 1.86% 1.96% 3.76% 2.25% 2.34% 2.44% 2.51% 2.43% 2.85%
2026/03/09 26.21% 3.53% 1.91% 3.89% 2.96% 2.83% 2.27% 2.56% 2.31% 2.75%
2026/03/10 28.14% 3.94% 1.84% 3.87% 3.04% 2.74% 2.02% 2.72% 2.07% 3.38%
2026/03/11 21.7% 3.71% 1.91% 3.42% 2.44% 2.23% 1.91% 2.5% 1.68% 2.98%
2026/03/12 26.76% 3.5% 1.82% 3.26% 3.24% 2.82% 2.48% 3.3% 2.37% 3.2%
2026/03/13 27.24% 4.92% 1.85% 3.56% 3.02% 2.88% 2.41% 2.78% 2.42% 4.11%
2026/03/14 27.77% 5.53% 1.8% 3.36% 2.39% 2.6% 2.3% 2.98% 2.34% 3.91%
2026/03/15 27.06% 4.35% 1.95% 3.28% 1.96% 1.97% 2.22% 3.13% 2.34% 3.26%
2026/03/16 27.08% 4.82% 2.04% 3.16% 2.39% 2.39% 2.4% 2.69% 2.36% 3.1%
2026/03/17 26.65% 4.51% 1.91% 3.47% 2.28% 2.16% 2.63% 2.55% 2.09% 3.31%
2026/03/18 25.64% 4.01% 1.92% 3.3% 2.47% 2.39% 2.79% 3.28% 2.11% 2.78%
2026/03/19 25.23% 4.05% 1.74% 2.49% 3.08% 2.63% 2.42% 2.92% 1.91% 2.97%
2026/03/20 24.89% 4.93% 2.1% 2.76% 2.4% 2.41% 2.85% 3.1% 1.82% 3.44%
2026/03/21 28.61% 4.51% 2.47% 4.27% 2.18% 2.46% 2.36% 2.73% 2.17% 2.56%
2026/03/22 26.87% 3.19% 2.49% 4.47% 2.21% 2.38% 2.54% 3.09% 1.86% 3.45%
2026/03/23 25.76% 3.36% 2.84% 3.41% 2.68% 2.24% 2.41% 2.2% 1.91% 4.3%
2026/03/24 26.65% 4.51% 1.91% 3.47% 2.28% 2.16% 2.63% 2.55% 2.09% 3.31%
2026/03/25 30.32% 5.62% 3.93% 2.08% 3.69% 2.2% 2.49% 1.75% 1.84% 1.95%
2026/03/26 30.19% 4.85% 4.34% 2.57% 3.24% 2.56% 2.58% 1.44% 1.9% 1.82%
2026/03/27 27.38% 3.8% 3.61% 3.2% 3.16% 3.09% 2.39% 1.97% 1.78% 3.01%
2026/03/28 26.92% 2.74% 4.85% 3.39% 3.17% 2.6% 2.45% 2.93% 1.91% 2.01%
2026/03/29 26.93% 2.6% 4.46% 4.1% 3.15% 2.06% 2.52% 2.4% 2.23% 1.96%
2026/03/30 18.41% 6.15% 5.28% 3.8% 3.99% 2.9% 2.58% 2% 1.74% 2.53%
2026/03/31 22.1% 5.72% 3.89% 3.75% 3.56% 2.7% 2.7% 2% 1.54% 1.07%
  • onthemarket.com
  • purplebricks.co.uk
  • spareroom.co.uk
  • barratthomes.co.uk
  • getagent.co.uk
  • yopa.co.uk
  • foxtons.co.uk
  • berkeleygroup.co.uk
  • taylorwimpey.co.uk
  • airbnb.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, onthemarket.com led with fluctuating impressions, peaking at 30.32%. Purplebricks.co.uk saw a late surge, ending at 5.72%. Spareroom.co.uk climbed steadily, closing at 3.89%. Barratthomes.co.uk and getagent.co.uk showed moderate stability. Yopa.co.uk and foxtons.co.uk maintained consistent shares. Berkeleygroup.co.uk and taylorwimpey.co.uk experienced declines. Airbnb.co.uk fluctuated, finishing at 1.07%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services - Last month
  1. 1
    New Build Homes in Central London | Berkeley Developments https://www.berkeleygroup.co.uk

    Exclusive new properties for sale across Central London. Book your viewing today. We're proud to offer a diverse range of homes in Central London, catering to...

  2. 2
    Compare Insurance Quotes https://www.confused.com/

    Car, Home Insurance & More — Find our cheapest insurance quotes from some of the best brands in the market.

  3. 3
    Property to Rent | Flats & Houses to Rent | OnTheMarket https://www.onthemarket.com

    Search from a huge range of properties to rent from leading UK letting agents. The most uncluttered, user-friendly property portal | OnTheMarket.

  4. 4
    Register Your Interest Now https://www.squareroots.co.uk

    Shared Ownership Available — All Apartments Include A Private...

  5. 5
    Zoopla.co.uk https://www.zoopla.co.uk

    Find The Value Of Your House — Get an accurate valuation with no strings attached - it's free, simple, and no-obligation. We'll help you find the best local estate agents to value your home. Current Property Values. Get a Zoopla Valuation.

Copyright © Adthena. All rights reserved.

In the bustling realm of Google’s SERP, Berkeley Developments shines with its exclusive Central London homes, promising diversity and luxury. Confused.com simplifies insurance with competitive quotes, while OnTheMarket offers a seamless rental search experience. Square Roots entices with shared ownership, and Zoopla provides effortless property valuations.

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