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UK Services Legal - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lawhive.co.uk 4.22
citizensadvice.org.uk 3.45
national-accident-helpline.co.uk 3.43
landregistry.uk 3.22
co-oplegalservices.co.uk 3.14
tide.co 2.79
quickie-divorce.com 2.46
injurylawyers4u.co.uk 2.31
irwinmitchell.com 2.19
conveyancingsupermarket.com 2.05
others 70.74

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In the legal services PPC landscape, ‘others’ dominate with 70.74% click share, while ‘lawhive.co.uk’ leads individual advertisers at 4.22%.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date national-accident-helpline.co.uk injurylawyers4u.co.uk lawhive.co.uk the-compensation-experts.co.uk accident-helpline.uk.com tide.co patientclaimline.com harrisfowler.co.uk conveyancingsupermarket.com digbybrown.co.uk
2025/06/01 8.46% 5.68% 1.79% 6.57% 3.6% 4.89% 2.08% 2.24% 2.07% 2.54%
2025/06/02 8.23% 8.43% 4.28% 5.23% 2.19% 4.44% 1.59% 2.24% 1.85% 2.02%
2025/06/03 5.76% 8.79% 4.65% 5.3% 2.51% 4.15% 1.98% 2.04% 2.25% 1.58%
2025/06/04 6.66% 8.85% 4.47% 5.61% 3.32% 4.13% 1.95% 2.62% 1.93% 1.58%
2025/06/05 7.58% 7.4% 4.83% 4.23% 3.39% 3.79% 2.13% 2.31% 2.55% 2.51%
2025/06/06 7.78% 7.54% 4.24% 4.02% 3.43% 4.53% 2.04% 1.85% 2.39% 2.46%
2025/06/07 9.23% 5.11% 1.24% 5.58% 3.8% 4.57% 2.34% 3.64% 2.82% 1.7%
2025/06/08 10.05% 4.51% 1.49% 4.73% 4.3% 4.49% 2.68% 2.93% 2.59% 2.9%
2025/06/09 9.12% 7.18% 2.74% 4.87% 3.45% 4.13% 1.67% 2.01% 1.41% 2.73%
2025/06/10 9.2% 8.64% 3.14% 4.65% 3.45% 3.82% 2.19% 1.58% 2.24% 1.96%
2025/06/11 8.48% 7.73% 3.22% 6.1% 3.33% 3.15% 2.34% 1.78% 2.14% 1.37%
2025/06/12 9.62% 6.84% 3.94% 5.45% 3.01% 3.57% 2.21% 1.73% 1.72% 1.76%
2025/06/13 8.58% 7.32% 4.42% 4.99% 3.53% 3.63% 2.41% 1.36% 1.38% 1.91%
2025/06/14 8.16% 3.97% 1.52% 5.38% 3.25% 5.37% 2.83% 2.76% 2.3% 1.25%
2025/06/15 10.1% 4.49% 1.38% 5.8% 4.36% 4.75% 2.53% 3.3% 1.94% 2.76%
2025/06/16 8.5% 7.17% 5.29% 3.9% 3.35% 4.8% 2.36% 1.93% 1.39% 1.71%
2025/06/17 8.13% 6.88% 4.49% 4.65% 2.93% 3.33% 2.66% 1.94% 1.43% 2.69%
2025/06/18 7.49% 6.55% 3.79% 4.31% 3.41% 4.38% 2.5% 1.68% 1.35% 1.88%
2025/06/19 8.58% 6.5% 4.11% 4.24% 2.85% 4.17% 2.31% 2.11% 1.33% 2.44%
2025/06/20 7.97% 5.71% 4.24% 5.29% 2.62% 4.57% 2.03% 2.3% 1.18% 1.7%
2025/06/21 8.54% 5.14% 1.41% 7.85% 4% 3.33% 2.43% 2.38% 1.82% 1.72%
2025/06/22 9.56% 3.91% 2.03% 5.73% 3.78% 4.25% 2.78% 1.98% 2.07% 2.55%
2025/06/23 8.31% 6.56% 4.35% 5.4% 3.64% 3.45% 2.36% 1.59% 1.21% 1.95%
2025/06/24 8.56% 6.72% 4.45% 5.28% 3.65% 3.78% 2.17% 1.4% 1.28% 1.62%
2025/06/25 9.61% 5.91% 4.45% 5.65% 3.58% 3.46% 1.76% 1.66% 1.35% 2.25%
2025/06/26 7.46% 6.18% 4.58% 5.3% 3.79% 3.38% 2.23% 2.38% 1.16% 1.49%
2025/06/27 8.47% 6.66% 5.43% 5.29% 4.58% 3.86% 2.15% 1.95% 1.58% 1.37%
2025/06/28 8.55% 4.82% 1.43% 7.45% 6.35% 3.49% 2.35% 2.5% 1.84% 2.01%
2025/06/29 8.88% 5.8% 1.24% 7.46% 5.2% 4.04% 1.94% 2.99% 2.19% 1.73%
2025/06/30 8.57% 8% 4.98% 4.9% 4.31% 3.52% 2.07% 1.97% 1.64% 1.08%

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In June 2025, “national-accident-helpline.co.uk” led with a steady rise, peaking at 10.10%. “injurylawyers4u.co.uk” fluctuated, ending at 8.00%. “lawhive.co.uk” showed inconsistency, closing at 4.98%.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 688
2025/06/02 764
2025/06/03 675
2025/06/04 714
2025/06/05 738
2025/06/06 765
2025/06/07 733
2025/06/08 733
2025/06/09 734
2025/06/10 777
2025/06/11 827
2025/06/12 768
2025/06/13 759
2025/06/14 752
2025/06/15 718
2025/06/16 759
2025/06/17 823
2025/06/18 822
2025/06/19 758
2025/06/20 758
2025/06/21 739
2025/06/22 732
2025/06/23 762
2025/06/24 790
2025/06/25 778
2025/06/26 731
2025/06/27 740
2025/06/28 713
2025/06/29 716
2025/06/30 779

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 688 and peaking at 827 mid-month. The month concluded with a stable 779, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
citizensadvice.org.uk 2.12%
lawhive.co.uk 0.59%
legacywills.co.uk 0.46%
landregistrysearches.com 0.46%
njslaw.co.uk 0.33%
moneysupermarket.com -0.44%
tide.co -0.46%
bishopsgatelaw.com -0.47%
conveyancingsupermarket.com -0.79%
landregistry.uk -0.94%

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Citizensadvice.org.uk surged with a 2.12% click share increase, while landregistry.uk plummeted by 0.94%. Lawhive.co.uk and legacywills.co.uk also saw positive growth.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date lawhive.co.uk quickie-divorce.com national-accident-helpline.co.uk injurylawyers4u.co.uk tide.co co-oplegalservices.co.uk conveyancingsupermarket.com which.co.uk landregistry.uk uklandregistryonline.org.uk
2025/06/01 2.81% 2.9% 2.48% 1.8% 3.52% 1.38% 2.68% 2.56% 3.25% 1.25%
2025/06/02 6.57% 3.7% 2.58% 2.67% 3.13% 2.71% 2.61% 1.64% 2.97% 2.58%
2025/06/03 6.47% 2.51% 1.8% 2.47% 2.69% 3.35% 2.79% 1.07% 7.25% 3.52%
2025/06/04 6.78% 2.16% 2.35% 3.04% 3.08% 2.84% 2.77% 1.73% 2.33% 1.12%
2025/06/05 6.51% 2.21% 2.56% 2.81% 2.67% 2.32% 3.42% 1.26% 5.15% 2.39%
2025/06/06 6.5% 1.5% 2.69% 2.51% 3.4% 2.99% 3.55% 1.2% 2.9% 0.97%
2025/06/07 1.78% 2.63% 2.9% 1.56% 3.66% 2.31% 3.88% 2.11% 1.63% 1.77%
2025/06/08 2.23% 3.61% 3.04% 1.43% 3.75% 1.57% 3.27% 1.99% 1.38% 1.76%
2025/06/09 4.55% 3.31% 3.08% 2.83% 3.09% 3.03% 1.88% 1.46% 1.7% 0.78%
2025/06/10 4.57% 1.54% 3.06% 3.19% 2.99% 2.79% 2.92% 1.39% 4.3% 1.74%
2025/06/11 5.03% 2.19% 3.13% 3.18% 2.6% 2.84% 3.03% 1.42% 3.51% 1.2%
2025/06/12 5.52% 2.14% 3.01% 2.57% 2.63% 2.42% 2.42% 1.82% 4.55% 2.24%
2025/06/13 6.54% 3.35% 2.87% 2.22% 2.8% 2.7% 1.78% 2.35% 2.5% 2.07%
2025/06/14 2.58% 3.19% 2.86% 1.5% 4.02% 3.1% 3.02% 3.3% 3.62% 1.5%
2025/06/15 2.2% 4.29% 3.05% 1.41% 3.44% 1.89% 2.36% 2.64% 3.57% 2.28%
2025/06/16 7.97% 2.65% 2.89% 2.37% 3.31% 2.3% 1.79% 1.82% 2.95% 1.79%
2025/06/17 7% 2.34% 2.98% 2.72% 2.46% 2.98% 1.89% 1.57% 2.88% 2.09%
2025/06/18 5.72% 2.04% 2.36% 2.14% 3.21% 2.42% 1.65% 1.8% 4.4% 3.77%
2025/06/19 6.33% 1.63% 2.83% 2.23% 2.95% 2.64% 1.62% 1.55% 4.48% 2.43%
2025/06/20 6% 3.15% 2.46% 2% 3.08% 3.1% 1.48% 2.14% 4.26% 2.08%
2025/06/21 2.19% 3.85% 2.56% 1.48% 2.26% 3.35% 2.09% 3.71% 3.15% 2.46%
2025/06/22 3.88% 4.33% 3.08% 1.13% 3.34% 2.24% 2.66% 3.27% 1.01% 0.8%
2025/06/23 7.24% 1.52% 2.98% 1.98% 2.74% 2.64% 1.58% 2% 2.37% 2.03%
2025/06/24 6.73% 3.67% 2.68% 1.93% 2.67% 2.77% 1.65% 1.31% 4.09% 1.38%
2025/06/25 6.87% 3.04% 3.11% 1.8% 2.39% 2.58% 1.8% 1.55% 2.11% 2.21%
2025/06/26 6.98% 2.74% 2.4% 1.8% 2.32% 3.22% 1.39% 1.83% 1.29% 2.67%
2025/06/27 8.38% 3.3% 2.83% 2.05% 2.78% 2.54% 2.28% 1.97% 1.53% 1.17%
2025/06/28 2.16% 2.08% 2.79% 1.43% 2.63% 3.36% 2.32% 3.06% 1.64% 1.38%
2025/06/29 2% 2.78% 2.87% 1.6% 2.98% 1.95% 2.95% 2.9% 1.92% 3.19%
2025/06/30 7.75% 3.5% 3.04% 2.74% 2.7% 2.66% 2.18% 2.04% 1.58% 1.13%

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Lawhive.co.uk’s impression share fluctuated, peaking at 8.38% on June 27. Quickie-divorce.com saw a steady rise, ending at 3.5%. National-accident-helpline.co.uk maintained stability, closing at 3.04%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Lasting power of attorney - Affordable Fixed Fee Services https://www.co-oplegalservices.co.uk › wills

    Protecting Your Assets For Your Loved Ones. Expert Will Writing From A Name You Can Trust. Prompt...

  2. 2
    Conveyancer Fees Calculator https://www.conveyancingsupermarket.com

    Compare Quotes in 60 seconds — Compare property conveyancing fees instantly at Conveyancing Supermarket. It's Fast And...

  3. 3
    24 Hour AI Legal Help - Chat About Your Issue For Free https://www.lawconnect.com

    Free Legal Info Available. Don't face legal challenges alone. Use our Legal AI Tool. Get a detailed report...

  4. 4
    Register For Only £14.99 - Form A Limited Company - Tide https://www.tide.co › company › registration

    Register for only £14.99 with Tide. Save on Companies House incorporation fees worth £50.

  5. 5
    Get Your Power of Attorney - Quick, Online & Easy. https://whichwills.which.co.uk › which › poa

    Set up a Power of Attorney to give people you trust the right to act on your behalf. Prepare...

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In the competitive landscape of legal services, Co-op Legal Services stands out with its trusted will writing and asset protection. Conveyancing Supermarket simplifies property transactions with instant fee comparisons. LawConnect offers 24/7 AI-driven legal assistance, while Tide provides affordable company registration. Which.co.uk ensures quick, online power of attorney setup.

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