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US Education & Training Corporate Training - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
coursera.org 3.39
360training.com 2.08
personality.co 2.07
varsitytutors.com 2.07
yourselfirst.com 1.87
phlebotomyusa.com 1.77
devry.edu 1.65
csuglobal.edu 1.52
nationalcprfoundation.com 1.51
redcross.org 1.33
others 80.74

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In the education and corporate training PPC landscape, ‘others’ dominate with 80.74% click share. Coursera.org leads individual advertisers at 3.39%, followed by 360training.com at 2.08%.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date coursera.org devry.edu phoenix.edu purdue.edu carrington.edu csuglobal.edu medcerts.com varsitytutors.com bryantstratton.edu cornell.edu
2025/05/01 3.32% 4.18% 3.06% 1.4% 1.26% 1.59% 1.92% 1.3% 2.13% 2.05%
2025/05/02 3.5% 3.61% 3.65% 1.7% 1.86% 1.86% 1.39% 1.34% 1.26% 2.1%
2025/05/03 3.25% 4.61% 3.53% 1.99% 1.05% 1.9% 1.44% 1.65% 1.17% 0.18%
2025/05/04 3.4% 3.96% 2.25% 1.32% 2.4% 2.1% 1.12% 1.45% 0.65% 0.22%
2025/05/05 3.57% 3.66% 2.06% 1.05% 1.17% 1.99% 1.59% 1.34% 1.14% 1.89%
2025/05/06 2.87% 3.53% 3.62% 1.69% 1.15% 1.95% 1.59% 0.76% 1.2% 1.58%
2025/05/07 3.43% 3.86% 2.64% 1.9% 1.23% 2.1% 1.6% 0.86% 1.67% 1.8%
2025/05/08 3.35% 3.3% 2.06% 2.11% 0.92% 1.81% 1.31% 0.95% 2.33% 2.1%
2025/05/09 4.16% 3.21% 2.21% 1.2% 1.07% 1.59% 0.78% 0.89% 1.75% 2.22%
2025/05/10 4.04% 4.01% 2.88% 2.6% 0.86% 1.79% 1.2% 0.94% 1.18% 0.13%
2025/05/11 3.98% 3.64% 2.5% 2.17% 0.87% 1.73% 1.42% 1.15% 1.64% 0.2%
2025/05/12 3.3% 3.65% 1.38% 1.74% 2.47% 2.26% 0.91% 1.04% 1.85% 1.73%
2025/05/13 3.09% 3.99% 1.88% 1.74% 0.82% 2.32% 1.33% 1.05% 1.87% 1.78%
2025/05/14 2.64% 3.75% 1.12% 1.33% 1.37% 2.36% 1.27% 1.3% 1.39% 1.75%
2025/05/15 2.61% 3.94% 1.84% 1.56% 1.44% 2.04% 1.29% 1.29% 1.66% 1.74%
2025/05/16 3.1% 3.55% 2.32% 2.07% 1.71% 2.13% 1.51% 1.47% 1.31% 1.87%
2025/05/17 3.59% 3.76% 2.23% 2.03% 0.78% 1.94% 2.22% 1.32% 1.73% 0.17%
2025/05/18 3.57% 4.25% 2.12% 1.68% 0.9% 2.19% 2.08% 1.51% 1.33% 0.11%
2025/05/19 3.62% 4.02% 2.56% 1.66% 1.35% 1.95% 1.6% 1.74% 1.48% 0.95%
2025/05/20 3.96% 3.8% 2.82% 1.72% 1.38% 1.41% 1.75% 1.26% 1.45% 1.46%
2025/05/21 4.11% 3.53% 2.05% 1.37% 1.13% 1.72% 1.03% 1.48% 1.48% 1.72%
2025/05/22 3.44% 3.76% 2.88% 1.74% 1.17% 1.92% 1.31% 1.38% 1.76% 1.71%
2025/05/23 2.92% 3.53% 1.6% 1.64% 1.19% 1.71% 1.54% 1.57% 1.34% 1.88%
2025/05/24 3.05% 2.77% 2.22% 1.92% 1.55% 1.77% 1.87% 1.58% 1.11% 0.16%
2025/05/25 3.01% 2.97% 1.67% 1.93% 1.13% 1.95% 2.03% 1.79% 1.82% 0.16%
2025/05/26 2.48% 2.46% 1.96% 1.19% 1.51% 1.28% 1.73% 1.75% 1.13% 1.99%
2025/05/27 2.92% 3.7% 3.28% 1.54% 1.11% 1.7% 1.49% 1.6% 1.6% 2.12%
2025/05/28 3.33% 3.59% 2.68% 1.56% 1.19% 1.46% 2.04% 1.38% 2.03% 2.31%
2025/05/29 3.17% 3.45% 3.33% 1.57% 2.69% 1.32% 1.18% 1.51% 1.03% 2.21%
2025/05/30 3.32% 4.15% 2.71% 2.13% 1.38% 1.47% 1.28% 1.44% 1.51% 2.57%
2025/05/31 4.17% 3.2% 3.13% 2.06% 1.91% 1.67% 1.59% 1.24% 0.7% 0.11%

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In May 2025, Coursera’s PPC spend share fluctuated, peaking at 4.17% on the 31st. DeVry’s share varied, reaching 4.61% on the 3rd. Phoenix saw a low of 1.12% on the 14th. Purdue’s share was stable, ending at 2.06%. Carrington’s share was consistent, peaking at 2.69% on the 29th. CSU Global’s share was steady, closing at 1.67%. MedCerts’ share peaked at 2.22% on the 17th. Varsity Tutors’ share was stable, ending at 1.24%. Bryant & Stratton’s share fluctuated, closing at 0.7%. Cornell’s share was erratic, peaking at 2.57% on the 30th.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1931
2025/05/02 2054
2025/05/03 1963
2025/05/04 1960
2025/05/05 2029
2025/05/06 2089
2025/05/07 2126
2025/05/08 2136
2025/05/09 2128
2025/05/10 2053
2025/05/11 2121
2025/05/12 2052
2025/05/13 2142
2025/05/14 2168
2025/05/15 2226
2025/05/16 2154
2025/05/17 2172
2025/05/18 2160
2025/05/19 2192
2025/05/20 2123
2025/05/21 2082
2025/05/22 2166
2025/05/23 2108
2025/05/24 2075
2025/05/25 2083
2025/05/26 2077
2025/05/27 2045
2025/05/28 2141
2025/05/29 2092
2025/05/30 2062
2025/05/31 2031

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In May 2025, distinct advertisers on Google SERP began at 1,931, peaking mid-month at 2,226. The month concluded with a slight decline, ending at 2,031.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
yourselfirst.com 0.63%
nationalcprfoundation.com 0.29%
test-iq.org 0.27%
varsitytutors.com 0.27%
blossomup.co 0.27%
csuglobal.edu -0.24%
americancareercollege.edu -0.25%
lincolntech-usa.com -0.27%
pmi.org -0.29%
south.edu -0.32%

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Yourselfirst.com surged with a 0.63 increase, while south.edu dropped by 0.32. Nationalcprfoundation.com rose by 0.29, contrasting pmi.org’s 0.29 decline.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date coursera.org csuglobal.edu yourselfirst.com medcerts.com devry.edu uti.edu personality.co phoenix.edu purdue.edu cornell.edu
2025/05/01 2.72% 1.93% 1.31% 1.98% 2.31% 2.19% 1.22% 1.54% 0.97% 2.52%
2025/05/02 2.99% 2.09% 1.13% 1.54% 2.08% 1.88% 1.44% 1.7% 1.14% 2.6%
2025/05/03 2.83% 2.06% 1.38% 1.44% 2.65% 1.78% 1.61% 1.63% 1.31% 0.08%
2025/05/04 2.93% 2.27% 0.94% 1.43% 2.36% 1.88% 1.6% 1.15% 1.01% 0.11%
2025/05/05 3.08% 2.18% 0.82% 1.63% 2.21% 1.97% 1.71% 1.07% 0.85% 2.26%
2025/05/06 2.59% 2.26% 0.99% 1.92% 2.19% 1.46% 1.86% 1.69% 1.23% 1.99%
2025/05/07 2.84% 2.45% 1.04% 1.68% 2.48% 1.57% 1.91% 1.46% 1.42% 2.28%
2025/05/08 2.85% 2.04% 0.8% 1.47% 2.09% 1.49% 1.39% 1.14% 1.49% 2.48%
2025/05/09 3.24% 1.74% 1.37% 0.92% 2.03% 1.55% 1.38% 1.1% 1.04% 2.64%
2025/05/10 3.41% 2.08% 1.79% 1.43% 2.4% 1.41% 1.47% 1.28% 1.81% 0.06%
2025/05/11 3.31% 2.04% 1.48% 1.64% 2.12% 1.56% 1.36% 1.21% 1.53% 0.08%
2025/05/12 2.68% 2.42% 1.48% 1.22% 2.18% 1.29% 1.63% 0.7% 1.24% 2.19%
2025/05/13 2.59% 2.47% 1.94% 1.42% 2.37% 1.01% 1.41% 1.12% 1.14% 2.17%
2025/05/14 2.28% 2.62% 1.74% 1.41% 2.22% 1.09% 1.45% 0.66% 0.98% 2.03%
2025/05/15 2.21% 2.3% 1.61% 1.47% 2.28% 1.74% 1.36% 1.02% 1.07% 1.93%
2025/05/16 2.55% 2.34% 1.47% 1.45% 2.06% 1.22% 1.44% 1.08% 1.37% 2.22%
2025/05/17 3.07% 2.38% 1.46% 2.03% 2.34% 1.83% 1.28% 1.1% 1.45% 0.08%
2025/05/18 2.93% 2.49% 1.59% 1.74% 2.46% 1.42% 1.47% 1.03% 1.11% 0.05%
2025/05/19 2.97% 2.31% 1.74% 1.57% 2.32% 1.54% 1.31% 1.26% 1.04% 1.21%
2025/05/20 3.07% 1.42% 1.6% 1.94% 2.29% 1.43% 1.42% 1.57% 1.23% 1.75%
2025/05/21 3.34% 2.02% 1.66% 1.17% 2.12% 1.42% 1.25% 1.09% 0.94% 2.06%
2025/05/22 2.84% 2.43% 1.63% 1.32% 2.26% 1.75% 1.32% 1.48% 1.16% 2.17%
2025/05/23 2.47% 2.01% 1.94% 1.87% 2.16% 1.83% 1.73% 0.82% 1.21% 2.36%
2025/05/24 2.56% 2.01% 2.25% 1.8% 1.6% 1.89% 1.78% 1.12% 1.37% 0.07%
2025/05/25 2.6% 2.42% 1.74% 1.59% 1.81% 2.06% 1.87% 0.81% 1.42% 0.08%
2025/05/26 2.1% 1.42% 1.64% 2.09% 1.33% 1.9% 1.73% 0.97% 0.89% 2.48%
2025/05/27 2.66% 2.06% 1.68% 1.72% 2.16% 1.5% 1.19% 1.59% 1.2% 2.7%
2025/05/28 2.82% 1.84% 1.98% 2.06% 2.09% 1.41% 1.04% 1.13% 1.11% 2.96%
2025/05/29 2.65% 1.65% 2.89% 0.94% 2.16% 1.24% 1.04% 1.63% 1.18% 2.71%
2025/05/30 2.78% 1.89% 1.77% 1.52% 2.34% 1.17% 1.16% 1.37% 1.28% 3.22%
2025/05/31 3.25% 2.39% 2.1% 2% 1.83% 1.8% 1.53% 1.46% 1.34% 0.05%

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Coursera.org’s impression share fluctuated, peaking at 3.41% on May 10. Csuglobal.edu saw a dip mid-month, while Yourselfirst.com rose to 2.89% on May 29. Medcerts.com and Devry.edu showed steady trends. Uti.edu and Personality.co had minor fluctuations. Phoenix.edu and Purdue.edu remained stable. Cornell.edu experienced significant volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Online Billing & Coding School - Accelerated 8-Week Terms https://online.bryantstratton.edu › online › medical_billing

    Demonstrate a Professional-Level Understanding Of Medical Terminology and Pharmacology.

  2. 2
    Project Management Certificate - 3-Month Online Program https://online.cornell.edu › project › management

    Become an agile PM. Earn credits toward your PMP. 100% online. Enroll now! Master the skills you need to be an agile Project Manager. 100% online. Flexible Start Dates.

  3. 3
    Microsoft Project Management Professional Certificate |... https://www.coursera.org

    Learn Microsoft Project Management and earn a Professional Certificate from Coursera.

  4. 4
    Project Management Certificate https://www.csuglobal.edu

    18 Credit-Hour Program — Take the next step in your project management career with a certificate from CSU Global. Study risk management, project control, project quality management, and other topics.

  5. 5
    Graduate in Less Than a Year - Train for a Hands-On Career https://www.uti.edu

    Receive hands-on training in our labs from industry professionals at one of our campuses.

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In the competitive landscape of online education, Bryant & Stratton’s accelerated medical billing program promises swift career advancement. Cornell and CSU Global emphasize agile project management, offering flexible, online certificates. Coursera partners with Microsoft for a professional edge, while UTI focuses on hands-on, industry-driven training.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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