US Education & Training Corporate Training - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – US

Google AI Overview visibility for Education & Training Corporate Training US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 56.0308377427
43.9691622573
56%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 10%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
360training.com 7.79
coursera.org 5.79
pmi.org 5.05
redcross.org 3.05
comptia.org 1.84
projectmanagementacademy.net 1.65
osha.com 1.56
nationalcprfoundation.com 1.41
devry.edu 1.4
examfx.com 1.38
others 69.08
  • 360training.com - 7.79%
  • coursera.org - 5.79%
  • pmi.org - 5.05%
  • redcross.org - 3.05%
  • comptia.org - 1.84%
  • projectmanagementacademy.net - 1.65%
  • osha.com - 1.56%
  • nationalcprfoundation.com - 1.41%
  • devry.edu - 1.4%
  • examfx.com - 1.38%
  • others - 69.08%

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In the education and corporate training PPC landscape, “others” dominate with 69.08% click share. “360training.com” leads specific domains at 7.79%, followed by “coursera.org” at 5.79%.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date coursera.org devry.edu phoenix.edu pmi.org rasmussen.edu projectmanagementacademy.net aapc.com 360training.com forbes.com northwestern.edu
2026/08/01 4.93% 5.17% 2.29% 3.24% 2% 1.97% 1.18% 1.15% 2.22% 0.76%
2026/08/02 6.47% 4.74% 2.4% 3.13% 2.2% 2.21% 1.28% 1.02% 1.45% 1.2%
2026/08/03 6.27% 5.48% 1.83% 2.98% 1.28% 2.99% 1.18% 1.1% 2.87% 0.69%
2026/08/04 4.11% 4.53% 1.97% 1.73% 2.16% 1.89% 1.5% 0.97% 2.96% 0.66%
2026/08/05 5.62% 2.93% 1.95% 2.6% 1.78% 1.11% 0.62% 1.01% 1.64% 1.2%
2026/08/06 5.9% 2.46% 1.39% 1.74% 1.94% 1.2% 1.11% 1.35% 2.02% 1.64%
2026/08/07 6.39% 2.84% 1.6% 1.74% 2.31% 1.24% 1.49% 1.61% 1.43% 1.93%
2026/08/08 6.99% 2.79% 1.75% 0.69% 3.16% 0.65% 2.44% 2.15% 2.84% 1.12%
2026/08/09 7.54% 1.79% 3.51% 2.31% 2.94% 1.55% 4.84% 2.62% 1.56% 2.97%
2026/08/10 4.95% 4.14% 1.66% 3.22% 3.13% 1.97% 2.06% 2.3% 1.21% 2.48%
2026/08/11 5.82% 3.12% 3.22% 4.57% 2.74% 1.39% 1.53% 1.91% 4.09% 4.03%
2026/08/12 5.92% 2.14% 1.81% 3.89% 2.5% 1.89% 1.74% 1.54% 1.33% 2.82%
2026/08/13 5.72% 3.34% 1.77% 3.6% 2.77% 1.46% 1.1% 1.62% 2.31% 2.83%
2026/08/14 5.42% 3.03% 1.87% 2.24% 2.35% 1.83% 2.34% 1.74% 1.55% 1.08%
2026/08/15 7.65% 2.22% 2.78% 4.11% 1.94% 3.25% 2.82% 1.49% 1.98% 1.11%
2026/08/16 6.12% 2.01% 2.98% 4.15% 1.51% 2.05% 2.66% 1.28% 1.28% 0.97%
2026/08/17 5.88% 3.91% 2.7% 4.88% 2% 2.29% 2.4% 1.81% 1.35% 1.63%
2026/08/18 6.76% 3.06% 1.46% 3.05% 2.36% 2.62% 2.19% 2.76% 0.7% 1.45%
2026/08/19 4.75% 3.34% 1.99% 2.49% 2.95% 2.64% 2.47% 2.14% 2.08% 2.15%
2026/08/20 5.24% 2.29% 2.56% 6.54% 2.29% 2.3% 2.08% 1.42% 0.87% 1.5%
2026/08/21 5.05% 2.94% 2.27% 3.53% 2.41% 1.63% 2% 1.64% 0.94% 1.44%
2026/08/22 5.34% 3.73% 2.78% 2.42% 2.44% 1.34% 0.91% 1.33% 1.4% 2.93%
2026/08/23 6.55% 2.97% 2.2% 3.32% 2.42% 0.63% 2.36% 2.63% 1.63% 2.37%
2026/08/24 5.88% 3.13% 2.65% 4.05% 1.66% 2.32% 2.62% 2.17% 2.22% 3.06%
2026/08/25 5.4% 2.76% 2.99% 2.84% 1.82% 1.34% 2.62% 2.31% 2.77% 2.16%
2026/08/26 7.16% 3.3% 2.46% 1.72% 2.53% 1.67% 2.79% 2.04% 2.45% 1.86%
2026/08/27 6.54% 3.61% 1.14% 2.21% 3.49% 1.66% 1.43% 1.63% 1.8% 3.7%
2026/08/28 6.39% 4.16% 1.47% 2.59% 2.61% 1.36% 1.45% 1.7% 2.69% 2.79%
2026/08/29 7.16% 3.4% 2.78% 3.24% 1.81% 2.39% 1.58% 1.56% 1.28% 1%
2026/08/30 8.34% 3.63% 2.68% 2.98% 3.32% 1.51% 2.2% 1.54% 0.84% 0.72%
2026/08/31 10.43% 3.52% 3.33% 3.32% 2.94% 2.93% 2.23% 1.89% 0.98% 0.66%
  • coursera.org
  • devry.edu
  • phoenix.edu
  • pmi.org
  • rasmussen.edu
  • projectmanagementacademy.net
  • aapc.com
  • 360training.com
  • forbes.com
  • northwestern.edu

Copyright © Adthena. All rights reserved.

Coursera.org’s spend share surged, peaking at 10.43% on August 31. Devry.edu saw a decline, while Phoenix.edu fluctuated. PMI.org and Rasmussen.edu showed steady trends. Northwestern.edu ended with a slight dip.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 1638
2026/08/02 1642
2026/08/03 1589
2026/08/04 1766
2026/08/05 1526
2026/08/06 1438
2026/08/07 1306
2026/08/08 1236
2026/08/09 1285
2026/08/10 1414
2026/08/11 1391
2026/08/12 1362
2026/08/13 1335
2026/08/14 1330
2026/08/15 1275
2026/08/16 1276
2026/08/17 1257
2026/08/18 1181
2026/08/19 1129
2026/08/20 1234
2026/08/21 1263
2026/08/22 1262
2026/08/23 1249
2026/08/24 1241
2026/08/25 1166
2026/08/26 1218
2026/08/27 1266
2026/08/28 1391
2026/08/29 1399
2026/08/30 1430
2026/08/31 1371

Copyright © Adthena. All rights reserved.

August began with 1,638 advertisers, peaking at 1,766 on the 4th. A decline followed, reaching 1,129 on the 19th. The month concluded with a slight recovery to 1,371 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
redcross.org 1.26%
superprof.com 0.93%
360training.com 0.75%
coursera.org 0.62%
pmi.org 0.36%
uti.edu -0.25%
thinkiqacademy.com -0.26%
nationalcprfoundation.com -0.34%
phlebotomyusa.com -0.39%
forbes.com -0.4%

Copyright © Adthena. All rights reserved.

In the past month, redcross.org surged with a 1.26% click share increase, while forbes.com dropped by 0.4%.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date coursera.org 360training.com projectmanagementacademy.net pmi.org rasmussen.edu devry.edu lincolntech-usa.com nationalcprfoundation.com forbes.com northwestern.edu
2026/08/01 4.6% 2.06% 1.98% 2.29% 1.46% 3.2% 1.74% 1.8% 2.58% 0.77%
2026/08/02 6.43% 1.89% 2.41% 2.33% 1.65% 3.01% 1.65% 1.91% 1.62% 1.14%
2026/08/03 5.95% 1.78% 3.16% 2.35% 1.03% 3.05% 1.4% 1.56% 2.63% 0.81%
2026/08/04 3.84% 1.67% 2.02% 1.21% 1.51% 2.42% 1.74% 1.35% 2.55% 0.67%
2026/08/05 4.88% 2.07% 1.15% 1.89% 1.17% 1.48% 1.83% 1.51% 1.94% 0.91%
2026/08/06 5.1% 2.77% 1.19% 1.3% 1.26% 1.35% 1.56% 2.33% 2.25% 1.41%
2026/08/07 5.84% 2.69% 1.18% 1.19% 1.33% 1.45% 1.55% 1.14% 1.28% 1.76%
2026/08/08 6.18% 4.02% 0.61% 0.54% 1.84% 1.41% 1.08% 0.68% 2.53% 1.52%
2026/08/09 6.96% 4.55% 1.39% 1.71% 1.35% 0.74% 1.21% 1.9% 1.56% 2.61%
2026/08/10 4.39% 3.55% 1.78% 2.09% 1.63% 2.64% 0.84% 1.17% 1.87% 2.53%
2026/08/11 5.53% 3.53% 1.39% 3.41% 1.95% 1.97% 1.03% 1.26% 3.1% 2.73%
2026/08/12 5.01% 2.93% 1.73% 2.53% 1.48% 1.35% 1.64% 1.66% 1.68% 1.54%
2026/08/13 4.69% 3.11% 1.47% 2.31% 1.61% 1.77% 2.59% 1.99% 2.01% 1.73%
2026/08/14 4.51% 3.55% 1.61% 1.6% 1.61% 2.02% 1.4% 3.3% 1.88% 1.17%
2026/08/15 6.03% 3.27% 2.96% 3.04% 1.28% 1.34% 1.7% 2.18% 2.09% 1.12%
2026/08/16 5.09% 2.75% 2.27% 2.7% 1.04% 1.26% 2.27% 0.95% 1.49% 1.13%
2026/08/17 5.39% 3.94% 2.24% 3.32% 1.39% 2.43% 1.36% 0.61% 1.36% 1.23%
2026/08/18 5.63% 5.01% 2.4% 2.22% 1.29% 1.44% 1.52% 0.97% 0.44% 1.61%
2026/08/19 4.72% 4.52% 2.39% 1.5% 1.55% 1.96% 1.87% 2.11% 1.16% 2.46%
2026/08/20 4.44% 3.34% 2.33% 4.36% 1.29% 1.22% 1.94% 2.29% 0.81% 1.63%
2026/08/21 4.41% 3.21% 1.86% 2.55% 1.47% 1.52% 1.49% 2.62% 1.01% 1.5%
2026/08/22 4.55% 2.79% 1.25% 1.8% 1.3% 1.53% 1.43% 1.04% 1.55% 1.55%
2026/08/23 5.89% 4.21% 0.79% 2.45% 1.27% 1.3% 1.63% 0.59% 1.84% 2.23%
2026/08/24 4.98% 4.11% 2.33% 3.08% 1.11% 1.31% 1.68% 1.19% 2.59% 2.8%
2026/08/25 4.43% 3.96% 1.16% 2.14% 1.18% 1.35% 0.99% 0.77% 1.97% 2.65%
2026/08/26 6.21% 3.86% 1.81% 1.2% 1.59% 1.19% 1.92% 0.43% 1.65% 2.13%
2026/08/27 5.57% 3.31% 1.61% 1.75% 2.11% 1.6% 2.26% 1.16% 1.9% 2.22%
2026/08/28 5.45% 3.13% 1.4% 1.82% 1.78% 2.13% 2.21% 1.54% 1.86% 1.72%
2026/08/29 5.91% 3.01% 2.25% 2.27% 1.23% 1.45% 1.32% 0.95% 1.32% 1.01%
2026/08/30 6.86% 2.52% 1.36% 1.96% 1.87% 1.56% 0.99% 1.55% 0.84% 0.45%
2026/08/31 9.02% 3.37% 2.86% 2.53% 1.99% 1.55% 1.32% 1.1% 1.04% 0.71%
  • coursera.org
  • 360training.com
  • projectmanagementacademy.net
  • pmi.org
  • rasmussen.edu
  • devry.edu
  • lincolntech-usa.com
  • nationalcprfoundation.com
  • forbes.com
  • northwestern.edu

Copyright © Adthena. All rights reserved.

Coursera.org’s impression share surged from 4.6% to 9.02% by August’s end. 360training.com saw fluctuations, peaking mid-month. Projectmanagementacademy.net and pmi.org had varied trends, while rasmussen.edu and devry.edu remained steady. Lincolntech-usa.com and nationalcprfoundation.com showed minor changes. Forbes.com and northwestern.edu experienced slight declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training - Last month
  1. 1
    360training.com Official Site https://www.360training.com

    Official 360training® Website — Official 360training.com Site. Online Training for Individuals & Businesses. Enroll Now. Food, Beverage, OSHA, Real Estate, Insurance, Healthcare & More Regulatory Courses Online. 100% Online.

  2. 2
    Google Project Management Professional Certificate | Coursera https://www.coursera.org

    Get training from leading experts at Google & advance your career networking skills. This 6-course program will focus on the foundations of traditional project management. Earn a Course Certificate.

  3. 3
    Pre-Employment IQ Tests | Criteria Corp https://www.criteriacorp.com

    Make More Informed Hiring Decisions With Our Aptitude, Personality, and Skills Tests. Includes Testing Solutions Designed By Harvard University's Psychologists. Science Based Assessments.

  4. 4
    PMP Certification | Live PMP Classes Near You https://www.projectmanagementacademy.net

    Prepare For The New PMP Exam With Live Training From Expert Instructors. Prepare To Pass The PMP Exam The First Time With Guided, Expert-Led Prep. PMP exam prep materials.

  5. 5
    American Red Cross® https://www.redcross.org › training › first-aid-cpr

    First Aid, CPR and AED Courses — Certification Is Good For 2 Years. Find A Course Near You & Get Trained Today!

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education and training, five standout advertisers capture attention with distinct offerings. 360training.com emphasizes comprehensive regulatory courses, while Coursera partners with Google for career advancement in project management. Criteria Corp leverages Harvard-designed assessments for informed hiring. Project Management Academy focuses on PMP exam success, and the American Red Cross highlights essential life-saving skills.

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