US Education & Training Corporate Training - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – US

Google AI Overview visibility for Education & Training Corporate Training US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 52.5249809116
47.4750190884
52%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 9%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coursera.org 7.25
360training.com 4.96
pmi.org 2.67
devry.edu 2.18
uti.edu 1.97
schoolofrock.com 1.66
osha.com 1.63
lincolntech-usa.com 1.51
preply.com 1.3
superprof.com 1.27
others 73.6
  • coursera.org - 7.25%
  • 360training.com - 4.96%
  • pmi.org - 2.67%
  • devry.edu - 2.18%
  • uti.edu - 1.97%
  • schoolofrock.com - 1.66%
  • osha.com - 1.63%
  • lincolntech-usa.com - 1.51%
  • preply.com - 1.3%
  • superprof.com - 1.27%
  • others - 73.6%

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In the education PPC landscape, Coursera leads with 7.25% click share, followed by 360training at 4.96%. Others dominate with 73.6%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date asu.edu coursera.org devry.edu phoenix.edu uti.edu chamberlain.edu rasmussen.edu pmi.org lincolntech-usa.com 360training.com
2026/10/01 2.51% 9.79% 4.99% 3.45% 2.87% 1.45% 2.11% 0.81% 2.73% 1.33%
2026/10/02 2.87% 8.54% 4.78% 2.72% 2.35% 1.62% 2% 1.07% 2.58% 1.33%
2026/10/03 2.16% 9.73% 3.9% 2.62% 1.89% 0.93% 1.46% 1.65% 2.33% 1.19%
2026/10/04 1.62% 9.56% 3.23% 2.11% 1.91% 1.2% 1.43% 1.01% 1.93% 1.69%
2026/10/05 1.67% 9.38% 4.27% 2.06% 2.24% 1.23% 1.76% 1.42% 1.94% 1.67%
2026/10/06 3.12% 8.38% 3.73% 1.92% 1.96% 1.19% 1.4% 1.12% 1.78% 1.74%
2026/10/07 2.02% 8.44% 5.15% 2.14% 2.39% 1.35% 1.26% 1.2% 2.29% 1.48%
2026/10/08 2.71% 7.51% 4.63% 2.31% 2.55% 1.34% 1.44% 1.63% 2.16% 1.15%
2026/10/09 3.3% 9.53% 4.54% 2.48% 1.6% 1.3% 1.5% 1.52% 1.95% 1.3%
2026/10/10 2.67% 12.83% 2.85% 2.58% 2.07% 0.98% 1.32% 1.29% 1.5% 1.42%
2026/10/11 2.42% 12.61% 1.77% 2.13% 1.81% 0.85% 1.65% 1.28% 1.64% 1.52%
2026/10/12 2.73% 11.13% 3.62% 2.69% 2.38% 0.7% 1.07% 1.29% 1.94% 1.5%
2026/10/13 3.68% 10.08% 3.57% 2.43% 2.02% 1.18% 1.5% 2.09% 1.7% 1.29%
2026/10/14 2.9% 8.91% 4.48% 3% 2.25% 1.24% 1.88% 1.89% 1.73% 1.08%
2026/10/15 3.22% 9.32% 4.25% 2.89% 2.33% 1.32% 1.2% 0.86% 2.23% 1.02%
2026/10/16 3.34% 8.11% 4.41% 2.85% 2.98% 1.39% 1.21% 1.1% 2.52% 0.99%
2026/10/17 2.51% 7.99% 4.08% 2.63% 2.8% 1.59% 2.11% 1.76% 2.62% 1.01%
2026/10/18 2.61% 7.51% 4.08% 2.69% 2.83% 1.81% 1.46% 2.14% 2.5% 1.6%
2026/10/19 3.03% 5.48% 4.5% 3.05% 2.86% 1.87% 1.6% 1.7% 2.89% 1.5%
2026/10/20 3.49% 4.82% 4.58% 2.49% 2.84% 2.16% 1.65% 2.32% 2.49% 1.29%
2026/10/21 3.6% 4.82% 5.2% 2.28% 3.06% 2.13% 1.47% 2.06% 2.32% 1.53%
2026/10/22 3.94% 5.47% 4.57% 2.37% 3.06% 2.09% 1.13% 1.81% 2.09% 1.5%
2026/10/23 2.95% 6.06% 4.48% 3.03% 2.5% 1.82% 1.32% 2.24% 1.93% 1.66%
2026/10/24 3.56% 5.28% 5.3% 3.29% 2.12% 2.47% 1.56% 1.28% 2.02% 1.22%
2026/10/25 3.78% 5.07% 5.97% 3.39% 2.16% 2.06% 0.92% 1.08% 2.62% 1.16%
2026/10/26 3.99% 5.23% 5.43% 3.64% 2.44% 2.58% 1.22% 1.06% 1.42% 1.12%
2026/10/27 4.15% 5.22% 6.24% 3.17% 2.65% 2.37% 1.3% 0.71% 1.45% 1.31%
2026/10/28 4% 5.41% 6.15% 3.43% 2.34% 1.78% 1.6% 1.24% 1.09% 1.3%
2026/10/29 4.14% 5.72% 5.7% 2.67% 2.38% 2.25% 1.62% 1.03% 0.84% 1.22%
2026/10/30 5.02% 5.55% 5.15% 2.33% 2.3% 1.77% 1.63% 1.1% 0.68% 0.89%
2026/10/31 5.97% 5.65% 4.54% 2.96% 2.18% 1.49% 1.04% 0.97% 0.94% 0.66%
  • asu.edu
  • coursera.org
  • devry.edu
  • phoenix.edu
  • uti.edu
  • chamberlain.edu
  • rasmussen.edu
  • pmi.org
  • lincolntech-usa.com
  • 360training.com

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Coursera.org led October with a strong start, peaking mid-month. ASU.edu surged late, ending with a significant rise. Devry.edu and Phoenix.edu showed steady growth, while others fluctuated. The month concluded with Coursera.org maintaining dominance.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 1429
2026/10/02 1428
2026/10/03 1495
2026/10/04 1516
2026/10/05 1519
2026/10/06 1500
2026/10/07 1483
2026/10/08 1566
2026/10/09 1534
2026/10/10 1559
2026/10/11 1530
2026/10/12 1525
2026/10/13 1556
2026/10/14 1680
2026/10/15 1561
2026/10/16 1526
2026/10/17 1485
2026/10/18 1471
2026/10/19 1455
2026/10/20 1416
2026/10/21 1503
2026/10/22 1401
2026/10/23 1478
2026/10/24 1594
2026/10/25 1597
2026/10/26 1699
2026/10/27 1648
2026/10/28 1663
2026/10/29 1618
2026/10/30 1622
2026/10/31 1599

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in advertisers, starting at 1,429 and peaking at 1,699. The month concluded with 1,599 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
schoolofrock.com 1.18%
devry.edu 0.63%
asu.edu 0.5%
chamberlain.edu 0.49%
wgu.edu 0.34%
uei.edu -0.34%
meritamerica.org -0.36%
360training.com -0.46%
mla.org -0.68%
coursera.org -3.3%

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Schoolofrock.com surged with a 1.18% increase, while coursera.org faced a significant drop of 3.3%.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date coursera.org asu.edu devry.edu uti.edu phoenix.edu preply.com superprof.com 360training.com lincolntech-usa.com projectmanagementacademy.net
2026/10/01 8.97% 1.23% 2.75% 2.79% 1.99% 2.26% 1.07% 2.2% 3.14% 1.94%
2026/10/02 8.7% 1.34% 2.73% 2.38% 1.35% 1.9% 1.03% 2.51% 2.88% 1.99%
2026/10/03 9.15% 1.07% 2.05% 1.86% 1.23% 2.07% 0.59% 2.39% 2.66% 1.77%
2026/10/04 9.31% 0.71% 1.63% 2.05% 0.94% 1.85% 1.05% 2.83% 2.19% 1.63%
2026/10/05 9.1% 0.73% 2.29% 2.31% 1.08% 1.62% 1.01% 2.71% 2.14% 1.55%
2026/10/06 8.51% 1.41% 2.01% 2.09% 0.93% 1.5% 1.24% 2.75% 2.25% 1.51%
2026/10/07 8.14% 1.25% 2.78% 2.26% 1.02% 1.47% 1.34% 2.44% 2.48% 1.13%
2026/10/08 7.83% 1.33% 2.73% 2.76% 1.14% 1.63% 1.14% 2.03% 2.13% 1.11%
2026/10/09 9.36% 1.33% 2.65% 1.6% 1.44% 1.9% 1.19% 2.2% 1.94% 1.55%
2026/10/10 11.77% 1.2% 1.59% 2.12% 1.27% 2.33% 0.83% 2.44% 1.76% 1.65%
2026/10/11 11.09% 1.07% 1.07% 1.68% 1.13% 1.75% 0.93% 2.58% 1.85% 1.12%
2026/10/12 9.78% 1.18% 1.92% 2.45% 1.31% 1.88% 1.12% 2.62% 2.1% 1.26%
2026/10/13 9.82% 1.86% 2.07% 2.09% 1.36% 2.16% 1.15% 2.02% 2.1% 1.69%
2026/10/14 8.19% 1.44% 2.13% 2.39% 1.56% 1.88% 0.97% 1.8% 2% 1.18%
2026/10/15 8.16% 1.53% 2.26% 2.34% 1.46% 2.21% 1.61% 1.81% 2.46% 1.24%
2026/10/16 8.15% 1.8% 2.34% 3.01% 1.43% 2.66% 2.11% 1.58% 2.87% 1.14%
2026/10/17 7.45% 1.33% 2.13% 2.71% 1.32% 2.59% 3.47% 1.72% 2.56% 1.39%
2026/10/18 7.59% 1.39% 2.11% 2.77% 1.3% 2.56% 2.14% 2.54% 2.64% 1.14%
2026/10/19 6.07% 1.75% 2.44% 2.9% 1.57% 2.78% 2.79% 2.25% 3.18% 1.42%
2026/10/20 5.08% 1.98% 2.3% 2.96% 1.35% 1.18% 1.94% 2.14% 2.67% 1.14%
2026/10/21 4.67% 2.07% 2.92% 3.28% 1.12% 2.61% 2.46% 2.2% 2.59% 1.5%
2026/10/22 5.62% 2.2% 2.38% 3.22% 1.07% 1.46% 1.67% 2.21% 2.03% 1.88%
2026/10/23 5.88% 1.69% 2.03% 2.48% 1.46% 2.52% 1.49% 2.34% 2% 1.8%
2026/10/24 5.91% 2.23% 2.78% 2.02% 1.57% 1.22% 1.45% 1.67% 2.28% 0.97%
2026/10/25 5.83% 2.1% 3.15% 2.04% 1.77% 1.9% 2.12% 1.64% 2.55% 0.97%
2026/10/26 5.85% 2.2% 3.11% 2.39% 1.78% 2.11% 1.06% 1.57% 1.47% 1.02%
2026/10/27 5.55% 2.4% 3.66% 2.67% 1.7% 1.56% 1.4% 1.91% 1.58% 0.88%
2026/10/28 5.41% 2.33% 3.58% 2.29% 1.61% 2.33% 1.24% 1.91% 1.21% 1.1%
2026/10/29 6.28% 2.35% 3.21% 2.35% 1.33% 2.11% 0.81% 1.71% 0.8% 1.08%
2026/10/30 5.98% 2.77% 3.08% 2.39% 1.15% 2.44% 0.9% 1.42% 0.76% 1.4%
2026/10/31 6.3% 3.11% 2.63% 2.2% 2.15% 1.99% 1.76% 1.19% 1.07% 0.92%
  • coursera.org
  • asu.edu
  • devry.edu
  • uti.edu
  • phoenix.edu
  • preply.com
  • superprof.com
  • 360training.com
  • lincolntech-usa.com
  • projectmanagementacademy.net

Copyright © Adthena. All rights reserved.

Coursera.org started strong, peaking mid-month, then declined. ASU.edu steadily rose, ending with a significant increase. Devry.edu fluctuated but finished lower. UTI.edu and Phoenix.edu showed moderate growth. Preply.com and Superprof.com had varied trends. 360training.com and Lincolntech-usa.com saw declines. Projectmanagementacademy.net remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training - Last month
  1. 1
    Project Management BS Online | Study Management Online https://start.asuonline.asu.edu › business › bachelors

    Online Project Management Bachelor's Degree. Ranked Top 10 for Best Online Bachelor's Programs.

  2. 2
    Project Management Certificate https://www.coursera.org

    No Prior Experience Required — This 6-course program will focus on the foundations of traditional project management.

  3. 3
    Goldman Sachs - 10,000 Small Businesses https://www.goldmansachs.com

    An innovative business education program to enable the next generation of entrepreneurs. Learn how the 10KSB program helps small business owners reach their goals.

  4. 4
    Easy Online Learning https://www.ixl.com

    Practice Math, Reading, & More — Unlimited math practice with meaningful, up-to-date tracking on your child's progress.

  5. 5
    Project Management Certificate https://sps.northwestern.edu › project-mgmt › certificate

    Project Mgmt Certificate — Our Project Management Certificate can be earned in 5 weeks with our accelerated option. Learn more...

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, ASU Online stands out with its top-ranked Project Management Bachelor’s program, emphasizing quality and prestige. Coursera and Northwestern offer flexible, foundational project management certificates, catering to diverse learning needs. Meanwhile, Goldman Sachs empowers entrepreneurs through its innovative 10,000 Small Businesses program, and IXL provides comprehensive learning tools for younger audiences.

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