Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 55.2872410171 |
| 44.7127589829 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 30 |
| 70 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| 360training.com | 4.75 |
| coursera.org | 4.64 |
| devry.edu | 4.25 |
| pmi.org | 2.39 |
| redcross.org | 1.75 |
| comptia.org | 1.58 |
| schoolofrock.com | 1.48 |
| osha.com | 1.33 |
| nationalcprfoundation.com | 1.29 |
| rasmussen.edu | 1.28 |
| others | 75.26 |
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In the education and corporate training PPC landscape, ‘others’ dominate with 75.26% click share, while 360training.com leads specific domains at 4.75%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | devry.edu | coursera.org | chamberlain.edu | rasmussen.edu | phoenix.edu | forbes.com | asu.edu | snhu.edu | codingtemple.com | monday.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 9.81% | 2.81% | 1.16% | 2.35% | 2.1% | 0.85% | 3.91% | 1.16% | 1.99% | 1.37% |
| 2026/07/02 | 8.71% | 3.45% | 1.69% | 2.85% | 2.81% | 1.11% | 3.14% | 1.84% | 1.05% | 2.54% |
| 2026/07/03 | 8.17% | 3.66% | 1.67% | 1.9% | 1.8% | 1.51% | 3.73% | 1.31% | 1.29% | 2.22% |
| 2026/07/04 | 7.2% | 3.9% | 1.48% | 1.39% | 2.1% | 1.43% | 2.7% | 1.22% | 1.34% | 1.5% |
| 2026/07/05 | 7.73% | 4.66% | 1.82% | 2.3% | 2.7% | 1.57% | 3.74% | 1.38% | 1.52% | 0.47% |
| 2026/07/06 | 11.75% | 3.68% | 1.33% | 1.82% | 3.04% | 1.11% | 5.14% | 0.74% | 1.52% | 1.37% |
| 2026/07/07 | 11.62% | 3.92% | 1.47% | 2.1% | 2.65% | 1.19% | 3.24% | 0.95% | 1.32% | 3.53% |
| 2026/07/08 | 8.85% | 4.39% | 1.13% | 2.61% | 1.7% | 1.46% | 2.13% | 1.66% | 0.78% | 1.89% |
| 2026/07/09 | 9.07% | 5.55% | 1.39% | 2.02% | 2.24% | 2.17% | 1.83% | 2.43% | 0.81% | 0.01% |
| 2026/07/10 | 7.73% | 4.25% | 1.73% | 1.9% | 2.73% | 1.72% | 1.88% | 1.16% | 1.4% | 0.01% |
| 2026/07/11 | 8.28% | 4.46% | 2.08% | 1.59% | 2.61% | 1.25% | 1.93% | 1.51% | 1.29% | 2.41% |
| 2026/07/12 | 9.45% | 4.23% | 1.71% | 1.44% | 2.94% | 1.72% | 3.16% | 1.55% | 1.58% | 2.01% |
| 2026/07/13 | 7.66% | 3.61% | 1.87% | 2.35% | 2.95% | 1.87% | 1.38% | 1.56% | 0.93% | 3.74% |
| 2026/07/14 | 8.45% | 4.11% | 1.96% | 2.02% | 1.92% | 1.82% | 1.52% | 1.59% | 1.17% | 2.75% |
| 2026/07/15 | 6.06% | 3.5% | 1.85% | 2.04% | 2.41% | 1.66% | 2.43% | 1.35% | 1.05% | 2.25% |
| 2026/07/16 | 9.51% | 3.24% | 2.06% | 2.1% | 1.72% | 2.73% | 2.52% | 1.56% | 0.91% | 0.97% |
| 2026/07/17 | 7.51% | 2.77% | 2.95% | 1.64% | 1.64% | 1.47% | 2.55% | 1.74% | 1.06% | 3.11% |
| 2026/07/18 | 8.64% | 2.78% | 2.43% | 1.41% | 2.2% | 1.53% | 3.49% | 2.11% | 1.44% | 0.62% |
| 2026/07/19 | 7.84% | 3% | 2.36% | 1.87% | 2.12% | 0.7% | 4.91% | 1.14% | 1.1% | 4.8% |
| 2026/07/20 | 8.27% | 3.27% | 2.49% | 1.87% | 2.83% | 0.94% | 2.57% | 1.66% | 1.05% | 0% |
| 2026/07/21 | 8.31% | 4.04% | 1.93% | 1.99% | 1.89% | 1.79% | 1.49% | 1.56% | 1.15% | 2.7% |
| 2026/07/22 | 7.04% | 3.64% | 1.46% | 2.04% | 2.68% | 1.17% | 2.56% | 1.9% | 1.02% | 3.1% |
| 2026/07/23 | 5.89% | 3.64% | 2.21% | 1.62% | 2.18% | 1.77% | 2.81% | 1.36% | 1.2% | 4.07% |
| 2026/07/24 | 7.74% | 4.3% | 2.32% | 1.72% | 1.93% | 1.05% | 2.59% | 2.17% | 1.32% | 0.01% |
| 2026/07/25 | 7.67% | 4.01% | 1.83% | 2.3% | 2.53% | 1.48% | 2.39% | 1.48% | 1.14% | 1.64% |
| 2026/07/26 | 6.89% | 3.35% | 1.82% | 1.88% | 2.19% | 1.5% | 3.09% | 1.69% | 1.47% | 1.15% |
| 2026/07/27 | 5.77% | 4.17% | 1.5% | 2.31% | 2.42% | 1.76% | 2.63% | 1.82% | 2.31% | 0.42% |
| 2026/07/28 | 6.85% | 3.48% | 1.81% | 2.49% | 2.54% | 0.89% | 1.56% | 1.64% | 1.86% | 2.11% |
| 2026/07/29 | 8.36% | 4.08% | 1.73% | 1.96% | 2.14% | 2.69% | 2.65% | 1.14% | 1.07% | 2.87% |
| 2026/07/30 | 6.26% | 4.15% | 1.19% | 1.78% | 2.9% | 3.16% | 2.39% | 0.99% | 1.69% | 2.5% |
| 2026/07/31 | 6.59% | 3.96% | 2.12% | 2.08% | 2.05% | 1.94% | 1.73% | 1.58% | 0.71% | 0.63% |
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In July 2026, devry.edu led with fluctuating spend, peaking mid-month. Coursera.org showed steady growth, while chamberlain.edu and rasmussen.edu maintained moderate levels. Phoenix.edu and asu.edu had varied trends. Forbes.com and monday.com experienced notable spikes.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 1525 |
| 2026/07/02 | 1578 |
| 2026/07/03 | 1594 |
| 2026/07/04 | 1637 |
| 2026/07/05 | 1572 |
| 2026/07/06 | 1566 |
| 2026/07/07 | 1533 |
| 2026/07/08 | 1461 |
| 2026/07/09 | 1404 |
| 2026/07/10 | 1564 |
| 2026/07/11 | 1523 |
| 2026/07/12 | 1541 |
| 2026/07/13 | 1595 |
| 2026/07/14 | 1571 |
| 2026/07/15 | 1547 |
| 2026/07/16 | 1518 |
| 2026/07/17 | 1487 |
| 2026/07/18 | 1485 |
| 2026/07/19 | 1465 |
| 2026/07/20 | 1414 |
| 2026/07/21 | 1571 |
| 2026/07/22 | 1693 |
| 2026/07/23 | 1717 |
| 2026/07/24 | 1713 |
| 2026/07/25 | 1759 |
| 2026/07/26 | 1785 |
| 2026/07/27 | 1735 |
| 2026/07/28 | 1692 |
| 2026/07/29 | 1647 |
| 2026/07/30 | 1647 |
| 2026/07/31 | 1646 |
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July saw a dynamic shift in advertisers, starting at 1,525 and peaking at 1,785. The month concluded with a slight dip to 1,646.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, pmi.org surged with a 0.67 increase in click share, while devry.edu faced a significant drop of -0.75.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | coursera.org | devry.edu | forbes.com | 360training.com | lincolntech-usa.com | rasmussen.edu | phoenix.edu | asu.edu | ciat.edu | codingtemple.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 2.84% | 7.63% | 1.06% | 1.36% | 1.37% | 1.72% | 1.18% | 2.29% | 2.42% | 2.68% |
| 2026/07/02 | 3.45% | 6.05% | 1.26% | 1.26% | 1.16% | 2.05% | 1.54% | 1.67% | 1.88% | 1.49% |
| 2026/07/03 | 3.92% | 5.89% | 1.73% | 1.24% | 1.19% | 1.36% | 1.09% | 2.31% | 1.28% | 1.83% |
| 2026/07/04 | 4.09% | 4.47% | 1.68% | 1.44% | 0.67% | 1.05% | 1.02% | 1.55% | 2% | 1.72% |
| 2026/07/05 | 4.81% | 5.04% | 2.09% | 1.44% | 0.66% | 1.57% | 1.27% | 2.08% | 3.47% | 2.07% |
| 2026/07/06 | 4.21% | 7.04% | 1.34% | 1.52% | 0.89% | 1.33% | 1.88% | 2.79% | 1.34% | 2.08% |
| 2026/07/07 | 4.38% | 7.85% | 1.41% | 1.68% | 1.35% | 1.66% | 1.28% | 1.93% | 1.9% | 1.8% |
| 2026/07/08 | 4.64% | 6.19% | 1.21% | 1.95% | 0.81% | 1.79% | 0.99% | 0.96% | 1.29% | 1.05% |
| 2026/07/09 | 5.57% | 5.86% | 2.57% | 2.24% | 0.85% | 1.55% | 1.05% | 0.96% | 2.81% | 1.09% |
| 2026/07/10 | 4.28% | 4.96% | 1.78% | 1.53% | 0.88% | 1.42% | 1.84% | 1.23% | 1.28% | 1.86% |
| 2026/07/11 | 4.91% | 5.49% | 1.55% | 2.05% | 1.31% | 1.06% | 1.41% | 1.27% | 1.76% | 1.8% |
| 2026/07/12 | 4.26% | 5.15% | 1.66% | 1.79% | 0.85% | 1.12% | 1.9% | 2.15% | 1.8% | 2.2% |
| 2026/07/13 | 3.64% | 4.96% | 2.41% | 1.99% | 1.3% | 1.86% | 1.91% | 0.69% | 1.07% | 1.27% |
| 2026/07/14 | 4.61% | 5.74% | 2.2% | 1.75% | 1.47% | 1.41% | 1.24% | 0.84% | 0.83% | 1.66% |
| 2026/07/15 | 3.67% | 3.74% | 1.94% | 1.62% | 1.67% | 1.28% | 1.39% | 1.51% | 0.35% | 1.38% |
| 2026/07/16 | 3.47% | 6.06% | 2.1% | 1.26% | 1.9% | 1.81% | 1.2% | 1.84% | 0.95% | 1.46% |
| 2026/07/17 | 3.01% | 5.03% | 1.44% | 1.45% | 1.74% | 1.35% | 1.05% | 1.61% | 1.72% | 1.6% |
| 2026/07/18 | 3.19% | 5.12% | 1.55% | 1.72% | 1.75% | 1.1% | 1.46% | 2.11% | 1.44% | 1.97% |
| 2026/07/19 | 3.2% | 5.42% | 0.57% | 1.69% | 1.26% | 1.39% | 1.49% | 2.41% | 2.34% | 1.55% |
| 2026/07/20 | 3.6% | 4.53% | 1.01% | 1.86% | 1.54% | 1.39% | 1.55% | 1.56% | 1.39% | 1.35% |
| 2026/07/21 | 4.61% | 5.74% | 2.2% | 1.75% | 1.47% | 1.41% | 1.24% | 0.84% | 0.83% | 1.66% |
| 2026/07/22 | 3.88% | 4.71% | 1.74% | 1.7% | 1.32% | 1.52% | 1.71% | 1.92% | 1.25% | 1.44% |
| 2026/07/23 | 3.98% | 4.38% | 1.8% | 1.66% | 1.68% | 1.31% | 1.56% | 1.69% | 1.34% | 1.72% |
| 2026/07/24 | 4.57% | 5.15% | 1.26% | 1.4% | 1.34% | 1.35% | 1.19% | 1.49% | 1.32% | 1.77% |
| 2026/07/25 | 4.39% | 5.66% | 1.75% | 1.63% | 1.37% | 1.61% | 1.57% | 1.5% | 1.37% | 1.58% |
| 2026/07/26 | 3.58% | 5.46% | 1.68% | 2.57% | 1.53% | 1.34% | 1.37% | 1.87% | 1.75% | 1.95% |
| 2026/07/27 | 4.15% | 3.71% | 1.87% | 1.77% | 1.05% | 1.78% | 1.67% | 1.65% | 0.99% | 3.2% |
| 2026/07/28 | 3.93% | 3.78% | 0.93% | 2.17% | 1.62% | 1.88% | 1.51% | 1.16% | 1.19% | 2.51% |
| 2026/07/29 | 4.47% | 5.38% | 2.68% | 1.73% | 1.56% | 1.51% | 1.46% | 1.41% | 1.29% | 1.53% |
| 2026/07/30 | 4.48% | 4.61% | 2.84% | 1.99% | 1.69% | 1.42% | 2.1% | 1.17% | 1.3% | 2.35% |
| 2026/07/31 | 4% | 3.58% | 2.3% | 1.98% | 1.7% | 1.5% | 1.2% | 1.16% | 1.01% | 0.97% |
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In July 2026, Coursera’s impression share rose steadily, peaking mid-month before stabilizing. DeVry saw fluctuations, ending lower. Forbes experienced a gradual increase, while 360training showed consistent growth. Lincoln Tech and Rasmussen had minor variations. Phoenix and ASU displayed mixed trends, with CIAT and Coding Temple showing volatility. The month concluded with diverse performance across domains.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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Prepare For The New PMP Exam With Live Training From Expert Instructors. Prepare To Pass The PMP Exam The First Time With Guided, Expert-Led Prep. PMP exam prep materials.
Certification Is Good For 2 Years. Find A Course Near You & Get Trained Today!
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In the competitive landscape of Google PPC, CIAT.edu stands out with its promise of unlimited PMP exam attempts, while Forbes.com emphasizes leadership skills through top-rated certifications. NU.edu offers flexible, career-focused programs, and ProjectManagementAcademy.net ensures first-time exam success with expert-led classes. RedCross.org diversifies with essential first aid training.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Education & Training Corporate Training July 2026 Report
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Data within the US Education & Training Corporate Training July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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