US Education & Training Corporate Training - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – US

Google AI Overview visibility for Education & Training Corporate Training US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 50.0584453069
49.9415546931
50%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 9%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coursera.org 5.39
360training.com 4.06
pmi.org 3.32
devry.edu 3.2
varsitytutors.com 1.96
nationalcprfoundation.com 1.68
redcross.org 1.48
rasmussen.edu 1.41
projectmanagementacademy.net 1.07
examfx.com 1.02
others 75.41
  • coursera.org - 5.39%
  • 360training.com - 4.06%
  • pmi.org - 3.32%
  • devry.edu - 3.2%
  • varsitytutors.com - 1.96%
  • nationalcprfoundation.com - 1.68%
  • redcross.org - 1.48%
  • rasmussen.edu - 1.41%
  • projectmanagementacademy.net - 1.07%
  • examfx.com - 1.02%
  • others - 75.41%

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In the education PPC landscape, ‘others’ dominate with 75.41% click share, while Coursera leads individual advertisers at 5.39%.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date devry.edu asu.edu coursera.org rasmussen.edu keiseruniversity.edu gcu.edu bryantstratton.edu phoenix.edu forbes.com lincolntech-usa.com
2026/05/01 8.26% 2.63% 3.38% 3.08% 0.92% 0.63% 1.78% 1.93% 1.13% 1.73%
2026/05/02 7.78% 3.26% 2.67% 2.61% 1.28% 1.03% 1.81% 1.35% 0.88% 1.58%
2026/05/03 6.88% 2.13% 2.34% 2.16% 0.81% 1.69% 1.52% 1.67% 0.91% 0.87%
2026/05/04 7.44% 1.64% 2.75% 2.53% 1.22% 1.94% 1.42% 2.29% 1.03% 1.12%
2026/05/05 6.28% 2.59% 3.15% 2.34% 1.09% 2.53% 1.11% 1.15% 1.35% 1.11%
2026/05/06 6.78% 3.56% 3.41% 2.27% 0.87% 1.53% 1.49% 1.2% 1.29% 1.76%
2026/05/07 7.32% 2.61% 2.87% 3.07% 0.76% 1.59% 2.1% 0.91% 1.54% 1.28%
2026/05/08 6.67% 2.57% 3.38% 2.19% 0.73% 1.15% 1.25% 1.11% 1.21% 1.67%
2026/05/09 6.29% 3.1% 4.09% 2.4% 1.12% 1.14% 1.3% 1.56% 1.36% 1.79%
2026/05/10 5.48% 2.61% 3.91% 2.44% 1.13% 1.24% 1.17% 1.27% 1.32% 0.95%
2026/05/11 7.09% 2.61% 3.3% 2.85% 1.41% 1.62% 1.8% 1.73% 1.13% 1.28%
2026/05/12 7.07% 2.64% 4.15% 3.47% 1.71% 1.88% 2.32% 1.38% 0.88% 1.4%
2026/05/13 8.14% 2.54% 3.59% 2.88% 1.73% 2.25% 2.22% 1.85% 0.85% 1.26%
2026/05/14 7.55% 3.01% 3.64% 2.35% 1.68% 2.24% 2.12% 1.94% 0.92% 1.35%
2026/05/15 6.61% 2.55% 3.35% 2.17% 0.72% 1.14% 1.24% 1.1% 1.2% 1.68%
2026/05/16 7.04% 2.39% 4.2% 2.24% 2.19% 1.14% 2.33% 1.85% 1.23% 1.21%
2026/05/17 6.51% 2.6% 3.92% 2.56% 1.81% 1.3% 1.64% 1.42% 1.3% 1.14%
2026/05/18 7.86% 2.71% 4.21% 2.7% 2.31% 1.66% 1.29% 1.38% 1.14% 1.27%
2026/05/19 8.25% 1.24% 4.2% 2.5% 1.64% 1.48% 1.77% 1.7% 0.77% 1.63%
2026/05/20 8.1% 2.25% 3.75% 2.49% 1.74% 1.67% 1.07% 1.49% 1.07% 1.77%
2026/05/21 8.16% 2.19% 3.68% 2.44% 2.3% 1.34% 0.67% 1.68% 1.42% 1.3%
2026/05/22 8.01% 2.75% 4.83% 2.61% 2.03% 1% 0.82% 1.3% 1.38% 1.29%
2026/05/23 8.87% 2.64% 4.49% 1.85% 1.92% 1.19% 0.82% 1.12% 1.26% 1.24%
2026/05/24 6.38% 2.56% 4.34% 2.08% 1.86% 1.01% 0.98% 0.91% 2.46% 0.65%
2026/05/25 5.35% 1.37% 4.52% 2.28% 1.79% 1.05% 0.88% 1.47% 1.35% 1.32%
2026/05/26 7.61% 1.07% 5.42% 2.8% 1.53% 1.09% 0.6% 1.93% 1.52% 1.33%
2026/05/27 7.38% 3.27% 4.69% 2.8% 2.36% 0.88% 0.84% 2.45% 1.24% 1.26%
2026/05/28 8.54% 1.44% 4.91% 2.62% 1.96% 1.55% 0.75% 1.66% 1.41% 1.04%
2026/05/29 7.59% 3.74% 4.08% 2.18% 1.93% 1.14% 0.97% 1% 0.64% 1.53%
2026/05/30 6.38% 3.1% 4.96% 2.6% 2.67% 1.29% 1.33% 1.01% 1.05% 1.51%
2026/05/31 6.18% 4.85% 3.35% 3.23% 2.07% 1.96% 1.16% 1.05% 1.03% 0.76%
  • devry.edu
  • asu.edu
  • coursera.org
  • rasmussen.edu
  • keiseruniversity.edu
  • gcu.edu
  • bryantstratton.edu
  • phoenix.edu
  • forbes.com
  • lincolntech-usa.com

Copyright © Adthena. All rights reserved.

In May 2026, DeVry University led PPC spend, peaking mid-month. Coursera surged late May, while ASU fluctuated. Keiser University and GCU showed modest gains. By month’s end, DeVry remained dominant.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1581
2026/05/02 1533
2026/05/03 1590
2026/05/04 1626
2026/05/05 1672
2026/05/06 1603
2026/05/07 1668
2026/05/08 1663
2026/05/09 1541
2026/05/10 1572
2026/05/11 1771
2026/05/12 1826
2026/05/13 1703
2026/05/14 1829
2026/05/15 1663
2026/05/16 1826
2026/05/17 1820
2026/05/18 1840
2026/05/19 1753
2026/05/20 1794
2026/05/21 1855
2026/05/22 1864
2026/05/23 1830
2026/05/24 1904
2026/05/25 2059
2026/05/26 2034
2026/05/27 2013
2026/05/28 1921
2026/05/29 1934
2026/05/30 1992
2026/05/31 1992

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In May 2026, distinct advertisers on Google SERP began at 1,581, fluctuated, and peaked at 2,059. The month concluded with a stable 1,992, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
comptia.org 1.13%
coursera.org 1.11%
mla.org 0.58%
mathnasium.com 0.43%
keiseruniversity.edu 0.39%
gcu.edu -0.33%
360training.com -0.36%
bryantstratton.edu -0.38%
americancareercollege.edu -0.38%
drivesafecolorado.com -0.43%

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Coursera.org and CompTIA.org surged in click share, while DriveSafeColorado.com and BryantStratton.edu faced declines.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date coursera.org devry.edu asu.edu rasmussen.edu ciat.edu nationalcprfoundation.com gcu.edu pmi.org 360training.com lincolntech-usa.com
2026/05/01 3.35% 4.15% 1.56% 2.03% 1.87% 1.14% 0.49% 1.57% 1.13% 1.56%
2026/05/02 2.88% 4.22% 1.91% 1.72% 1.99% 1.63% 1.01% 1.12% 1.15% 1.56%
2026/05/03 2.32% 3.8% 1.36% 1.42% 3.36% 1.71% 1.38% 1.13% 1.34% 0.88%
2026/05/04 2.84% 3.99% 1.04% 1.82% 1.02% 1.77% 1.61% 1.48% 1.46% 1.15%
2026/05/05 3.04% 3.42% 1.79% 1.5% 0.89% 1.09% 2.64% 1.45% 1.38% 1.13%
2026/05/06 3.19% 3.56% 2.23% 1.5% 1.1% 0.98% 1.53% 1.27% 1.75% 1.72%
2026/05/07 2.9% 3.83% 1.72% 2.02% 1.05% 1.29% 1.41% 1.25% 1.86% 1.33%
2026/05/08 3.41% 3.21% 1.62% 1.6% 1.26% 1.13% 0.95% 1.33% 1.46% 1.53%
2026/05/09 4.03% 3.05% 2.16% 1.38% 0.83% 1.5% 0.88% 1.63% 1.72% 2.07%
2026/05/10 3.73% 2.9% 1.66% 1.65% 1.98% 1.61% 1.3% 0.94% 1.47% 1.13%
2026/05/11 3.34% 3.48% 1.6% 1.92% 0.93% 1.57% 1.77% 0.55% 1.39% 1.33%
2026/05/12 4.31% 3.61% 1.69% 2.37% 0.73% 1.31% 1.75% 0.86% 1.4% 1.34%
2026/05/13 3.57% 4.35% 1.81% 1.91% 0.82% 1% 2.05% 1.16% 1.86% 1.31%
2026/05/14 3.75% 4.05% 1.71% 1.79% 0.88% 1.58% 2.23% 1.03% 1.85% 1.32%
2026/05/15 3.41% 3.2% 1.62% 1.6% 1.26% 1.13% 0.95% 1.33% 1.45% 1.56%
2026/05/16 3.95% 3.3% 1.61% 1.42% 1.16% 1.58% 0.87% 0.89% 1.27% 1.21%
2026/05/17 3.9% 3.24% 1.47% 1.57% 2.21% 2.03% 1.03% 1.29% 1.35% 1.14%
2026/05/18 4.18% 4.13% 1.93% 1.7% 1.54% 1.99% 1.26% 1.23% 1.68% 1.32%
2026/05/19 4.11% 4.19% 0.77% 1.43% 1.12% 1.9% 1.22% 1.27% 2.06% 1.46%
2026/05/20 3.63% 4.28% 1.37% 1.56% 0.71% 1.74% 1.34% 1.41% 1.58% 1.58%
2026/05/21 3.67% 4.25% 1.51% 1.54% 1.19% 1.37% 1.09% 1.06% 1.53% 1.39%
2026/05/22 4.62% 4.22% 1.65% 1.67% 1.05% 1.56% 0.77% 1.29% 1.76% 1.2%
2026/05/23 4.37% 4.95% 1.55% 1.3% 0.9% 1.74% 0.81% 1.27% 1.67% 1.26%
2026/05/24 4.18% 3.13% 1.74% 1.38% 1.66% 1.36% 0.95% 1.25% 1.48% 0.81%
2026/05/25 4.09% 2.34% 0.68% 1.4% 1.9% 1.92% 0.76% 1.03% 1.16% 1.26%
2026/05/26 5.3% 4.01% 0.58% 1.94% 1.43% 1.67% 0.94% 1.13% 1.24% 1.29%
2026/05/27 4.58% 3.91% 1.94% 1.95% 0.65% 1.22% 0.7% 1.29% 1.3% 1.28%
2026/05/28 5.03% 4.63% 0.61% 1.72% 0.51% 1.41% 1.26% 1.33% 1.52% 1.14%
2026/05/29 3.96% 4.1% 1.95% 1.56% 0.4% 1.64% 0.82% 1.3% 1.35% 1.56%
2026/05/30 4.47% 3.11% 1.83% 1.7% 2% 1.62% 0.99% 0.78% 1.13% 1.45%
2026/05/31 3.51% 3.29% 2.42% 2.16% 1.97% 1.72% 1.52% 1.38% 1.33% 0.78%
  • coursera.org
  • devry.edu
  • asu.edu
  • rasmussen.edu
  • ciat.edu
  • nationalcprfoundation.com
  • gcu.edu
  • pmi.org
  • 360training.com
  • lincolntech-usa.com

Copyright © Adthena. All rights reserved.

In May 2026, Coursera.org’s impression share fluctuated, peaking at 5.30% on the 26th. Devry.edu saw a dip mid-month but ended with a steady 3.29%. ASU.edu’s share was volatile, closing at 2.42%. Rasmussen.edu maintained stability, finishing at 2.16%. CIAT.edu experienced a decline, ending at 1.97%. Nationalcprfoundation.com showed consistent performance, closing at 1.72%. GCU.edu’s share varied, concluding at 1.52%. PMI.org’s share was stable, ending at 1.38%. 360training.com remained steady, finishing at 1.33%. Lincolntech-usa.com fluctuated, closing at 0.78%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training - Last month
  1. 1
    PMP® Certification Training | Unlimited Exam Attempts https://start.ciat.edu

    PMP Training with Exam Voucher, Readiness Plan, and Unlimited Exam Attempts* Project Management Professional (PMP) Bootcamp: 5 Days of Intense...

  2. 2
    Project Management Certificate | No Prior Experience Required https://www.coursera.org

    This 6-course program will focus on the foundations of traditional project management. Learn at your own pace and earn a Professional Certificate from Google in under 6 months. Find A Course.

  3. 3
    Become a Medical Assistant - Take Your Classes 100% Online https://online.keiseruniversity.edu › medical-assist

    Classes 100% Online — Earn Your AS in Medical Assisting Degree, Take One Class at a Time.

  4. 4
    In-Person PMP Training | Live PMP Classes Near You https://www.projectmanagementacademy.net

    Prepare for the PMP exam with structured, in-person training that’s guaranteed to run. Live, instructor-led PMP training in a classroom.

  5. 5
    3-6 Month Coding Course https://bootcamp.uchicago.edu

    UChicago Python Courses — Develop the practical coding experience you need by mastering Python and more. Learn Software...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, CIAT.edu stands out with its promise of unlimited PMP exam attempts, while Coursera.org offers flexibility with a Google-backed certificate. Keiser University promotes online medical assistant degrees, Project Management Academy emphasizes in-person PMP training, and UChicago focuses on practical coding skills.

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