US Education & Training Corporate Training - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – US

Google AI Overview visibility for Education & Training Corporate Training US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.8575089621
60.1424910379
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 9%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
360training.com 2.93
devry.edu 2.73
coursera.org 2.48
personality.co 2.14
varsitytutors.com 1.75
comptia.org 1.42
nationalcprfoundation.com 1.29
phlebotomyusa.com 1.28
blossomup.co 1.22
cornell.edu 1.2
others 81.56
  • 360training.com - 2.93%
  • devry.edu - 2.73%
  • coursera.org - 2.48%
  • personality.co - 2.14%
  • varsitytutors.com - 1.75%
  • comptia.org - 1.42%
  • nationalcprfoundation.com - 1.29%
  • phlebotomyusa.com - 1.28%
  • blossomup.co - 1.22%
  • cornell.edu - 1.2%
  • others - 81.56%

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In the education and corporate training PPC landscape, ‘others’ dominate with 81.56% click share. ‘360training.com’ leads specific advertisers at 2.93%, followed by ‘devry.edu’ at 2.73%.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date devry.edu coursera.org bryantstratton.edu gcu.edu cornell.edu rasmussen.edu purdue.edu keiseruniversity.edu lincolntech-usa.com asu.edu
2025/12/01 4.47% 3.82% 1.4% 0.96% 1.94% 0.93% 1.97% 1.27% 1.38% 1.05%
2025/12/02 6.55% 2.68% 2.07% 1.73% 2.17% 0.91% 1.93% 1.21% 1.35% 1.63%
2025/12/03 6.14% 2.08% 1.6% 2.27% 1.79% 1.19% 1.59% 1.41% 1.36% 1.76%
2025/12/04 5.51% 1.61% 1.63% 1.79% 1.79% 1.03% 2.12% 2.16% 1.6% 1.71%
2025/12/05 5.24% 2.55% 1.48% 1.13% 1.95% 1.11% 2.1% 1.9% 1.74% 1.76%
2025/12/06 5.63% 3.75% 1.29% 0.86% 0.42% 0.77% 2.13% 2.5% 1.21% 1.76%
2025/12/07 5.13% 3.09% 1% 0.66% 0.57% 0.6% 2.27% 2.24% 1.63% 2%
2025/12/08 5.37% 2.91% 1.55% 1.27% 1.88% 0.42% 1.18% 1.86% 0.9% 1.41%
2025/12/09 6.61% 2.14% 1.45% 1.14% 1.84% 1.42% 1.22% 1.53% 1.17% 1.69%
2025/12/10 5.54% 2.07% 1.56% 1.46% 2.11% 1.52% 1.57% 1.54% 1.39% 1.45%
2025/12/11 5.66% 1.84% 1.16% 1.56% 1.97% 1% 1% 1.98% 1.42% 1.84%
2025/12/12 5.75% 1.69% 1.18% 1.34% 1.78% 1.53% 1.18% 1.67% 1.25% 1.91%
2025/12/13 6.48% 2.24% 1.48% 0.77% 0.32% 1% 1.28% 2.62% 1.36% 1.7%
2025/12/14 3.88% 2.05% 1.22% 0.73% 0.42% 0.92% 2.51% 2.75% 1.65% 2.05%
2025/12/15 4.47% 1.41% 1.35% 1.46% 1.89% 0.99% 0.98% 1.72% 1.29% 1.81%
2025/12/16 6.66% 1.25% 1.57% 1.78% 2.33% 1.7% 0.98% 1.52% 1.32% 2.39%
2025/12/17 6.83% 1.03% 1.74% 1.02% 1.84% 1.91% 1.08% 1.56% 1.14% 1.49%
2025/12/18 5.36% 1.12% 1% 1.79% 1.42% 2.32% 1.32% 0.96% 1.66% 2.04%
2025/12/19 4.95% 1.13% 0.92% 1.44% 1.51% 1.26% 1.69% 1.6% 1.51% 2.28%
2025/12/20 4.6% 1.79% 0.72% 1.24% 0.6% 1.71% 2.04% 2.01% 1.45% 1.7%
2025/12/21 4.14% 1.55% 1.03% 0.93% 0.62% 1.3% 2.62% 1.82% 1.81% 1.41%
2025/12/22 5.24% 1.32% 0.8% 1.42% 1.95% 2.25% 1.4% 1.05% 1.56% 1.66%
2025/12/23 4.74% 1.19% 1.24% 1.53% 1.33% 1.48% 1.33% 1.37% 1.4% 1.88%
2025/12/24 5.06% 1.27% 0.95% 1.19% 1.55% 1.85% 1.9% 0.49% 1.09% 1.95%
2025/12/25 3.16% 1.59% 0.89% 1.26% 1.56% 1.72% 2.46% 0.19% 1.54% 1.83%
2025/12/26 4.56% 1.97% 1.23% 1% 1.72% 2.08% 1.41% 0.76% 1.36% 2.01%
2025/12/27 5.36% 2.37% 2.11% 1.29% 0.18% 1.27% 1.64% 1.02% 1.5% 1.91%
2025/12/28 6.19% 2.02% 1.81% 1.31% 0.65% 1.67% 1.22% 1.07% 2.23% 1.65%
2025/12/29 6.03% 1.9% 1.73% 1.44% 1.65% 1.24% 1.2% 0.58% 1.44% 1.32%
2025/12/30 5.18% 3.08% 2.27% 1.52% 1.57% 0.88% 0.94% 1.89% 1.21% 0.84%
2025/12/31 4.6% 4.53% 1.88% 1.81% 1.63% 1.37% 0.91% 0.79% 0.48% 0.22%
  • devry.edu
  • coursera.org
  • bryantstratton.edu
  • gcu.edu
  • cornell.edu
  • rasmussen.edu
  • purdue.edu
  • keiseruniversity.edu
  • lincolntech-usa.com
  • asu.edu

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In December 2025, DeVry University led with fluctuating ad spend, peaking mid-month. Coursera’s spend dipped initially, then surged at month’s end. Bryant & Stratton and GCU showed steady, moderate activity. Cornell and Purdue had varied trends, while Keiser University and Lincoln Tech saw mid-month peaks. ASU’s spend was consistent, ending with a decline.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 1825
2025/12/02 1791
2025/12/03 1829
2025/12/04 1802
2025/12/05 1924
2025/12/06 1904
2025/12/07 1879
2025/12/08 1833
2025/12/09 1889
2025/12/10 1912
2025/12/11 1877
2025/12/12 1889
2025/12/13 1797
2025/12/14 1915
2025/12/15 1990
2025/12/16 1992
2025/12/17 1862
2025/12/18 1945
2025/12/19 1977
2025/12/20 1898
2025/12/21 1895
2025/12/22 1986
2025/12/23 1977
2025/12/24 1957
2025/12/25 1950
2025/12/26 1905
2025/12/27 1896
2025/12/28 1923
2025/12/29 1938
2025/12/30 1892
2025/12/31 1854

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 1,992 on the 16th. The month concluded with 1,854 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mla.org 0.52%
uei.edu 0.4%
udemy.com 0.35%
medcerts.com 0.35%
rasmussen.edu 0.3%
keiseruniversity.edu -0.34%
coursera.org -0.35%
personality.co -0.48%
grow.google -0.49%
ultimatemedical.edu -0.51%

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In the past month, mla.org surged with a 0.52 increase in click share, while ultimatemedical.edu faced a decline of 0.51.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date coursera.org devry.edu personality.co cornell.edu forbes.com nationalcprfoundation.com blossomup.co uti.edu purdue.edu lincolntech-usa.com
2025/12/01 3.39% 2.93% 2.45% 2.08% 0.78% 0.87% 0.97% 1.13% 1.23% 1.7%
2025/12/02 2.73% 4.03% 2.78% 2.56% 0.83% 0.93% 1.44% 1.52% 1.45% 1.65%
2025/12/03 1.92% 3.86% 2.27% 1.98% 1.16% 1.71% 1.11% 0.73% 1.29% 1.71%
2025/12/04 1.6% 3.44% 2.34% 1.99% 0.8% 0.92% 2.11% 0.9% 1.37% 1.8%
2025/12/05 2.69% 3.17% 2.39% 2.46% 1.17% 0.92% 1.45% 1.3% 1.45% 1.95%
2025/12/06 3.58% 3.41% 2.32% 0.35% 1.12% 1.23% 1.43% 1.67% 1.52% 1.43%
2025/12/07 3.05% 3.09% 2.35% 0.43% 1% 1.36% 1.31% 1.26% 1.66% 1.7%
2025/12/08 2.74% 3.73% 2.4% 2.44% 0.79% 1.38% 1.23% 1.29% 1% 1.1%
2025/12/09 2.06% 4.47% 2.04% 2.42% 1.15% 1.43% 1.28% 0.92% 0.93% 1.33%
2025/12/10 1.99% 3.56% 2.29% 2.48% 0.88% 1.83% 1.51% 0.88% 1.22% 1.76%
2025/12/11 1.97% 3.43% 2.39% 2.37% 0.83% 2.09% 1.1% 1.68% 0.68% 1.57%
2025/12/12 1.53% 3.42% 2.28% 1.95% 0.98% 1.49% 1.34% 1.94% 0.88% 1.36%
2025/12/13 1.97% 3.99% 2.71% 0.24% 1.1% 1.38% 1.68% 1.73% 1.03% 1.57%
2025/12/14 1.84% 2.32% 2.29% 0.22% 1.03% 1.38% 1.55% 1.65% 1.92% 1.73%
2025/12/15 1.3% 2.81% 2.56% 2.57% 1.12% 1.49% 1.15% 0.54% 0.71% 1.47%
2025/12/16 1.25% 4.4% 2.15% 3.2% 1.01% 1% 0.88% 0.99% 0.86% 1.48%
2025/12/17 0.9% 4.49% 2.74% 2.31% 1.2% 1.31% 1.68% 1.04% 0.77% 1.14%
2025/12/18 1.19% 3.52% 1.48% 1.45% 1.07% 0.97% 1.86% 1.27% 1.17% 2.05%
2025/12/19 1.11% 3.15% 1.89% 1.88% 0.84% 1.2% 1.16% 1.47% 1.12% 1.6%
2025/12/20 1.57% 2.73% 2.15% 0.57% 1.66% 1.46% 1.27% 1.1% 1.57% 1.58%
2025/12/21 1.49% 2.53% 1.72% 0.6% 1.74% 1.25% 0.86% 1.95% 1.64% 2.04%
2025/12/22 1.16% 3.3% 1.57% 2.33% 1.12% 1.33% 0.9% 0.87% 0.97% 1.49%
2025/12/23 1.1% 3.04% 1.79% 1.44% 1.22% 1.25% 1.34% 0.88% 1.1% 1.56%
2025/12/24 1.25% 2.98% 1.94% 1.95% 1.52% 1.01% 1.1% 1.17% 1.65% 1.22%
2025/12/25 1.46% 1.9% 1.96% 1.99% 0.81% 1.61% 1.32% 1.12% 1.77% 1.77%
2025/12/26 1.78% 2.73% 1.73% 1.98% 1.13% 0.99% 1.18% 1.08% 1.09% 1.33%
2025/12/27 2.34% 3.49% 1.92% 0.11% 1.2% 1.04% 1.29% 0.99% 1.35% 1.59%
2025/12/28 1.82% 3.98% 1.81% 0.6% 1.05% 0.81% 0.81% 0.44% 1.16% 2%
2025/12/29 2.04% 4.05% 1.78% 1.82% 0.57% 1.13% 1.32% 0.77% 1.01% 1.53%
2025/12/30 2.94% 3.29% 2.05% 1.67% 0.88% 0.79% 1.01% 0.25% 0.83% 1.39%
2025/12/31 4.31% 2.85% 2.19% 2.02% 1.51% 1.23% 1.03% 0.69% 0.65% 0.6%
  • coursera.org
  • devry.edu
  • personality.co
  • cornell.edu
  • forbes.com
  • nationalcprfoundation.com
  • blossomup.co
  • uti.edu
  • purdue.edu
  • lincolntech-usa.com

Copyright © Adthena. All rights reserved.

Coursera.org’s impression share fluctuated, peaking at 4.31% on December 31. Devry.edu maintained a strong presence, while personality.co and cornell.edu showed varied trends. Forbes.com and nationalcprfoundation.com had consistent shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training - Last month
  1. 1
    Online Programs Available https://www.chamberlain.edu

    Next Session Starts Jan. 5th — Join the Largest Nursing School in the Country and Over 177K Alumni Who Chose Chamberlain.

  2. 2
    Project Management Certificate - 3-Month Online Program https://online.cornell.edu › project › management

    Become an agile PM. Earn credits toward your PMP. 100% online. Enroll now! Master the skills you need to be an agile Project Manager. 100% online. Around Your Schedule. Flexible Start Dates.

  3. 3
    Best PMP Certifications 2025 - We rated them All https://www.forbes.com › pmp › certifications

    We Compared the Best Online Project Management Certifications of 2025. Choose & Apply Today

  4. 4
    Medical Assisting Program - Take Your Classes 100% Online https://online.keiseruniversity.edu › medical-assist

    Classes 100% Online — Earn Your AS in Medical Assisting Degree, Take One Class at a Time.

  5. 5
    Maya Briggs Personality Test https://www.personality.co › personality › test

    Free Personality Test — Maya Briggs Personality Test. Discover your true self with the most accurate test. Official personality test. Uncover your true self with our comprehensive personality test. Created by Experts.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Chamberlain University stands out with its promise of joining the largest nursing school, while Cornell offers agile project management skills. Forbes rates top PMP certifications, Keiser University provides flexible medical assisting programs, and Personality.co invites users to discover their true selves.

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