US Education & Training Corporate Training - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – US

Google AI Overview visibility for Education & Training Corporate Training US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 51.6135876913
48.3864123087
51%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 9%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coursera.org 4.56
360training.com 4.25
devry.edu 3.16
pmi.org 2.37
superprof.com 1.86
rasmussen.edu 1.64
nationalcprfoundation.com 1.61
comptia.org 1.6
guitartricks.com 1.45
redcross.org 1.4
others 76.1
  • coursera.org - 4.56%
  • 360training.com - 4.25%
  • devry.edu - 3.16%
  • pmi.org - 2.37%
  • superprof.com - 1.86%
  • rasmussen.edu - 1.64%
  • nationalcprfoundation.com - 1.61%
  • comptia.org - 1.6%
  • guitartricks.com - 1.45%
  • redcross.org - 1.4%
  • others - 76.1%

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In the education and corporate training PPC landscape, ‘others’ dominate with 76.1% click share, while Coursera leads individual domains at 4.56%.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date devry.edu asu.edu phoenix.edu coursera.org snhu.edu ciat.edu rasmussen.edu lincolntech-usa.com bu.edu keiseruniversity.edu
2026/06/01 7.11% 4.19% 1.32% 3.2% 1.05% 1.25% 3.33% 1.23% 0.67% 2.01%
2026/06/02 8.16% 4.11% 1.12% 3.45% 1.05% 0.69% 3.26% 1.24% 0.36% 2.41%
2026/06/03 6.89% 3.46% 2.4% 3.18% 1.51% 0.56% 3.03% 1.21% 0.23% 2.56%
2026/06/04 7.99% 3.05% 1.71% 3.63% 1.93% 0.52% 2.81% 1.6% 0.64% 2.39%
2026/06/05 5.76% 2.9% 1.89% 3.89% 2.39% 1.04% 4.02% 1.23% 1% 3.28%
2026/06/06 5.3% 3.65% 2.02% 3.5% 2.42% 0.78% 2.52% 1.64% 1.6% 2.5%
2026/06/07 5.24% 2.96% 1.41% 3.45% 2.12% 1.24% 2.28% 0.76% 0.87% 3.06%
2026/06/08 7.46% 3.43% 1.6% 3.34% 1.57% 0.99% 2.38% 1.58% 0.66% 2.41%
2026/06/09 7.13% 2.82% 2.02% 3.55% 1.74% 0.26% 2.8% 1.34% 0.6% 1.06%
2026/06/10 6.87% 2.18% 1.8% 2.97% 1.53% 0.73% 3.41% 1.73% 0.88% 0.6%
2026/06/11 6.55% 1.91% 1.6% 4.27% 1.15% 0.79% 2.21% 1.67% 1.69% 1.18%
2026/06/12 7.22% 2.1% 1.21% 3.78% 1.37% 0.65% 3.14% 1.78% 1.72% 1.36%
2026/06/13 4.53% 2.76% 1.18% 3.22% 1.79% 1.43% 1.92% 1.61% 2.54% 1.01%
2026/06/14 5.98% 2.01% 1.53% 3.58% 1.73% 2.18% 2.02% 1.29% 2.48% 1.35%
2026/06/15 5.17% 1.55% 0.65% 3.87% 1.96% 0.94% 1.75% 1.74% 1.68% 1.1%
2026/06/16 5.45% 1.73% 0.93% 4.6% 1.54% 0.45% 3% 1.35% 2.21% 1.19%
2026/06/17 5.66% 1.72% 0.82% 4.05% 1.66% 0.59% 2.53% 1.42% 1.75% 0.92%
2026/06/18 4.99% 2.06% 1.32% 3.71% 1.44% 1.03% 2.17% 1.87% 2.04% 1.02%
2026/06/19 6.51% 2.57% 1.82% 4.14% 1.6% 1.34% 2.91% 1.57% 1.24% 1.32%
2026/06/20 4.68% 2.56% 1.19% 4.79% 1.6% 2.01% 2.42% 1.34% 1.65% 0.88%
2026/06/21 6.26% 2.38% 1.51% 4.5% 1.6% 2.53% 2.59% 1.03% 1.19% 1.15%
2026/06/22 7.29% 2.7% 1.86% 3.59% 0.95% 2.15% 3.03% 1.42% 1.12% 1.06%
2026/06/23 7.78% 2.33% 2.12% 3.04% 1.06% 1.31% 2.65% 1.13% 1.18% 0.79%
2026/06/24 8.28% 2.98% 1.98% 2.95% 0.84% 1.12% 2.28% 1.03% 1.03% 0.73%
2026/06/25 8.33% 2.52% 1.53% 2.2% 0.94% 1.4% 3.24% 1.02% 0.99% 0.98%
2026/06/26 7.71% 2.71% 2.2% 2.62% 0.94% 1.52% 2.55% 1.47% 1.73% 0.62%
2026/06/27 5.43% 2.95% 2.17% 3.29% 1.42% 2.14% 2.28% 1.66% 1.47% 0.93%
2026/06/28 6.58% 3.94% 1.68% 3.29% 1.41% 2.52% 2.7% 1.2% 1.24% 0.48%
2026/06/29 8.22% 3.97% 2.5% 3.25% 0.99% 1.82% 2.52% 1.85% 0.94% 0.56%
2026/06/30 10.7% 3.34% 2.36% 1.99% 1.73% 1.63% 1.53% 1.49% 1.31% 0.83%
  • devry.edu
  • asu.edu
  • phoenix.edu
  • coursera.org
  • snhu.edu
  • ciat.edu
  • rasmussen.edu
  • lincolntech-usa.com
  • bu.edu
  • keiseruniversity.edu

Copyright © Adthena. All rights reserved.

In June 2026, devry.edu led with a peak spend share of 10.70% on the 30th. asu.edu’s share dipped to 1.55% mid-month, while phoenix.edu saw a rise to 2.50% on the 29th. Coursera.org fluctuated, ending at 1.99%. Overall, devry.edu dominated the month’s PPC landscape.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2012
2026/06/02 1827
2026/06/03 2013
2026/06/04 1949
2026/06/05 1947
2026/06/06 1899
2026/06/07 1956
2026/06/08 1921
2026/06/09 1865
2026/06/10 1813
2026/06/11 1809
2026/06/12 1769
2026/06/13 1734
2026/06/14 1729
2026/06/15 1712
2026/06/16 1633
2026/06/17 1671
2026/06/18 1635
2026/06/19 1596
2026/06/20 1679
2026/06/21 1621
2026/06/22 1599
2026/06/23 1646
2026/06/24 1602
2026/06/25 1560
2026/06/26 1514
2026/06/27 1506
2026/06/28 1532
2026/06/29 1599
2026/06/30 1499

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June began with 2,012 advertisers, peaking at 2,013 on June 3rd. A steady decline followed, ending the month at 1,499.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
superprof.com 2%
guitartricks.com 1.43%
yousician.com 0.54%
ciat.edu 0.53%
chamberlain.edu 0.49%
wgu.edu -0.43%
personality.co -0.5%
keiseruniversity.edu -0.53%
pmi.org -0.74%
comptia.org -0.88%

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Superprof.com and Guitartricks.com soared with click share increases of 2.00 and 1.43, respectively. Meanwhile, Comptia.org and Pmi.org faced declines of -0.88 and -0.74.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date devry.edu coursera.org ciat.edu asu.edu lincolntech-usa.com nationalcprfoundation.com rasmussen.edu 360training.com superprof.com bu.edu
2026/06/01 4.01% 3.2% 1.61% 2.31% 1.24% 1.7% 2.33% 1.21% 0.17% 0.82%
2026/06/02 4.92% 3.71% 0.8% 2.28% 1.41% 1.95% 2.3% 1.53% 0.24% 0.4%
2026/06/03 4.25% 3.48% 0.68% 2.04% 1.26% 1.27% 2.07% 1.37% 0.28% 0.25%
2026/06/04 4.36% 3.87% 0.7% 1.42% 1.57% 1.7% 1.92% 1.45% 0.16% 0.74%
2026/06/05 3.23% 4.28% 1.39% 1.84% 1.33% 1.39% 2.78% 1.59% 0.18% 1.06%
2026/06/06 2.61% 3.57% 0.89% 2% 1.51% 1.57% 1.77% 1.56% 0.2% 2.04%
2026/06/07 2.77% 3.77% 1.57% 1.71% 0.79% 1.61% 1.61% 1.38% 0.17% 1.17%
2026/06/08 4.38% 3.65% 1.29% 1.85% 1.87% 1.3% 1.85% 1.43% 0.54% 0.86%
2026/06/09 3.74% 4.06% 0.3% 1.73% 1.76% 1.61% 1.89% 1.54% 0.28% 0.69%
2026/06/10 3.75% 3.22% 0.93% 1.53% 1.79% 1.38% 2.77% 1.74% 0.62% 0.86%
2026/06/11 3.54% 4.43% 0.95% 1.33% 1.98% 1.6% 1.59% 1.44% 0.65% 1.88%
2026/06/12 4.35% 4.12% 0.69% 1.45% 2.09% 1.36% 2.29% 1.58% 0.64% 1.93%
2026/06/13 2.25% 3.44% 1.18% 1.67% 1.78% 1.22% 1.49% 1.33% 2.73% 2.75%
2026/06/14 2.55% 3.95% 2.74% 1.22% 1.53% 1.62% 1.37% 1.27% 1.34% 2.85%
2026/06/15 2.39% 3.93% 1.09% 1.05% 1.8% 1.23% 1.26% 1.42% 4% 1.79%
2026/06/16 2.69% 4.96% 0.59% 1.39% 1.24% 1.17% 2.12% 1.37% 3.56% 1.82%
2026/06/17 3.07% 4.4% 0.56% 1.32% 1.43% 1.35% 1.96% 1.25% 3.82% 1.96%
2026/06/18 2.61% 3.86% 0.99% 1.34% 1.9% 1.44% 1.62% 1.41% 4.56% 2.29%
2026/06/19 3.88% 4.58% 1.3% 1.6% 1.42% 1.52% 2.33% 1.49% 3.01% 1.35%
2026/06/20 2.31% 5.03% 2.27% 1.56% 1.26% 1.5% 1.78% 1.45% 3.77% 1.55%
2026/06/21 3.22% 4.64% 2.73% 1.44% 1.02% 1.6% 2.05% 1.37% 4.12% 1.19%
2026/06/22 4.16% 4.18% 2.23% 1.75% 1.44% 1.38% 2.34% 1.99% 2.67% 1.14%
2026/06/23 4.27% 2.94% 1.34% 1.43% 1.21% 1.54% 2.1% 1.79% 2.63% 1.53%
2026/06/24 4.7% 3.17% 1.24% 1.75% 1.19% 1.32% 1.75% 1.59% 2.31% 0.86%
2026/06/25 4.67% 2.45% 1.25% 1.69% 0.98% 1.52% 2.21% 1.62% 3.81% 0.96%
2026/06/26 3.96% 2.86% 1.53% 1.73% 1.57% 1.69% 1.72% 1.89% 1.78% 1.66%
2026/06/27 2.49% 3.31% 2.39% 1.82% 1.67% 1.26% 1.59% 1.8% 3.48% 1.62%
2026/06/28 3.22% 3.5% 3.08% 2.33% 1.03% 1.41% 1.99% 1.23% 3.79% 1.15%
2026/06/29 4.43% 3.31% 2.06% 2.06% 1.63% 1.36% 1.83% 1.57% 2.76% 1.17%
2026/06/30 6.8% 2.07% 1.96% 1.92% 1.56% 1.53% 1.25% 1.16% 0.99% 0.98%
  • devry.edu
  • coursera.org
  • ciat.edu
  • asu.edu
  • lincolntech-usa.com
  • nationalcprfoundation.com
  • rasmussen.edu
  • 360training.com
  • superprof.com
  • bu.edu

Copyright © Adthena. All rights reserved.

In June 2026, devry.edu’s impression share fluctuated, peaking at 6.80% on the 30th. Coursera.org saw a decline, ending at 2.07%. Superprof.com spiked mid-month, then dropped. Overall, devry.edu led the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training - Last month
  1. 1
    PMP® Certification Training | Unlimited Exam Attempts https://start.ciat.edu

    PMP Training with Exam Voucher, Readiness Plan, and Unlimited Exam Attempts* Project Management Professional (PMP) Bootcamp: 5 Days of Intense Training. PMP Certified Instructors.

  2. 2
    Project Management Certificate | No Prior Experience Required https://www.coursera.org

    This 6-course program will focus on the foundations of traditional project management. Learn at your own pace and earn a Professional Certificate from Google in under 6 months. Find A Course.

  3. 3
    Medical Billing & Coding - Online Certificate Program https://www.devry.edu

    Prepare for your CCS or CPC certification exams with online courses. Access 24/7 learning tools like virtual tutoring, e-libraries, and more on our mobile app.

  4. 4
    PMP® Certification https://www.pmi.org

    Project Management Institute — Earn your PMP Certification and prove you can lead projects anywhere, in any industry. Globally...

  5. 5
    American Red Cross® - CPR & AED Courses Online https://www.redcross.org › onlinetraining › aed-cpr

    Be Prepared for Emergencies. Take the CPR/AED Online Class Now To Get Certified!

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, CIAT.edu stands out with its promise of unlimited PMP exam attempts, while Coursera.org offers flexibility with a Google-backed certificate. Devry.edu focuses on medical billing, PMI.org emphasizes global project leadership, and RedCross.org highlights emergency preparedness through online CPR courses.

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