US Education & Training Corporate Training - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – US

Google AI Overview visibility for Education & Training Corporate Training US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.5056992325
59.4943007675
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 8%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
devry.edu 6.55
phoenix.edu 5.93
coursera.org 2.61
snhu.edu 2.34
online.coloradotech.edu 1.87
purdue.edu 1.74
csuglobal.edu 1.41
strayer.edu 1.4
uti.edu 1.25
nu.edu 1.15
others 73.75
  • devry.edu - 6.55%
  • phoenix.edu - 5.93%
  • coursera.org - 2.61%
  • snhu.edu - 2.34%
  • online.coloradotech.edu - 1.87%
  • purdue.edu - 1.74%
  • csuglobal.edu - 1.41%
  • strayer.edu - 1.4%
  • uti.edu - 1.25%
  • nu.edu - 1.15%
  • others - 73.75%

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In the education PPC landscape, ‘others’ dominate with 73.75% click share. DeVry University leads individual advertisers at 6.55%, followed by University of Phoenix at 5.93%.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date devry.edu coursera.org cornell.edu phoenix.edu aiuonline.edu strayer.edu purdue.edu online.coloradotech.edu snhu.edu csuglobal.edu
2025/10/01 9.68% 2.99% 1.84% 7.31% 2.49% 0.9% 1.42% 0.29% 2.31% 0.61%
2025/10/02 5.01% 2.44% 1.42% 5.86% 4.72% 0.52% 0.98% 0.82% 3.15% 1.92%
2025/10/03 4.85% 2.19% 1.87% 4.33% 7.44% 1.77% 0.92% 2.63% 2.2% 0.42%
2025/10/04 4.89% 2.81% 0.15% 4.8% 3.31% 0.34% 2.35% 2.08% 2.59% 0.43%
2025/10/05 4.09% 2.7% 0.11% 6.5% 0.7% 0.73% 3.16% 1.01% 2.01% 0.49%
2025/10/06 5.57% 1.93% 1.15% 4.77% 2.34% 1.54% 1.44% 1.43% 2.26% 0.62%
2025/10/07 6.29% 2.98% 1.38% 6.21% 0.73% 0.37% 0.99% 1.44% 3.21% 1.2%
2025/10/08 4.38% 1.93% 1.35% 3.56% 2.33% 1.54% 2.01% 2.33% 2.9% 1.91%
2025/10/09 5.9% 2.21% 1.51% 5.67% 1.84% 0.91% 3.2% 1.57% 1.99% 2.43%
2025/10/10 6.36% 2.01% 1.31% 5.97% 5.97% 0.42% 1.95% 1.07% 0.43% 0.86%
2025/10/11 6.81% 2.18% 0.08% 3.02% 7.14% 0.4% 3.18% 3% 3.03% 2.78%
2025/10/12 6.44% 2.23% 0.09% 3.53% 5.26% 0.29% 1.41% 2.8% 0.92% 0.55%
2025/10/13 10.26% 2.67% 1.13% 5.92% 0.84% 1.11% 1.34% 1.04% 2.07% 0.55%
2025/10/14 5.52% 2.07% 0.92% 4.38% 0.96% 0.97% 1.8% 0.15% 2.31% 0.82%
2025/10/15 6.26% 1.59% 0.94% 3.5% 6.22% 0.28% 1.63% 1.58% 2.65% 2.56%
2025/10/16 5.45% 2% 1.47% 6.85% 0.81% 0.26% 3.14% 1.53% 2.03% 1.77%
2025/10/17 5.47% 3.74% 1.43% 5.58% 3.01% 0.35% 4.03% 1.7% 0.91% 1.59%
2025/10/18 4.54% 2.79% 0.25% 7.14% 2.48% 1.01% 1.82% 2.48% 2.53% 2.03%
2025/10/19 5.59% 3.02% 0.3% 6.31% 1.13% 0.56% 2.04% 1.61% 2.68% 2.42%
2025/10/20 4.75% 2.25% 1.88% 5.38% 1.35% 1.54% 4.09% 1.09% 1.3% 4.56%
2025/10/21 8.51% 4.12% 2.09% 5.69% 0.77% 0.47% 0.86% 0.32% 1.42% 1%
2025/10/22 6.87% 4.05% 1.89% 5.72% 3.55% 1.48% 1.53% 3.5% 1.81% 1.19%
2025/10/23 6.59% 4.89% 2.27% 2.77% 1.81% 1.3% 1.79% 2.91% 1.24% 0.84%
2025/10/24 7.1% 4.32% 1.66% 7.71% 1.49% 2.38% 0.77% 1.96% 1.38% 1.61%
2025/10/25 7.84% 3.91% 0.19% 5.06% 1.87% 1.2% 1.45% 0.84% 1.3% 1.96%
2025/10/26 4.71% 3.6% 0.17% 5.4% 0.65% 0.85% 0.7% 0.56% 2.29% 4.75%
2025/10/27 3.49% 4.08% 1.9% 4.91% 0.87% 3.88% 0.31% 2.23% 1.45% 1.48%
2025/10/28 5.79% 5.19% 1.74% 5.13% 1.48% 1.15% 0.5% 2.35% 1.4% 1.32%
2025/10/29 6.69% 3.61% 2.19% 2.86% 1.84% 3.31% 0.37% 0.55% 1.62% 0.58%
2025/10/30 4.77% 3.01% 1.67% 4.25% 1.68% 2.48% 0.32% 0.44% 1.35% 0.54%
2025/10/31 4.22% 3.98% 1.96% 1.78% 1.39% 1.35% 0.71% 0.52% 0.52% 0.26%
  • devry.edu
  • coursera.org
  • cornell.edu
  • phoenix.edu
  • aiuonline.edu
  • strayer.edu
  • purdue.edu
  • online.coloradotech.edu
  • snhu.edu
  • csuglobal.edu

Copyright © Adthena. All rights reserved.

In October 2025, devry.edu led with fluctuating spend, peaking at 10.26%. Coursera.org showed steady growth, reaching 5.19%. Phoenix.edu’s spend varied, ending at 1.78%. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 1983
2025/10/02 1951
2025/10/03 2003
2025/10/04 1918
2025/10/05 1936
2025/10/06 1945
2025/10/07 1950
2025/10/08 1859
2025/10/09 1833
2025/10/10 1869
2025/10/11 1887
2025/10/12 1897
2025/10/13 1904
2025/10/14 1910
2025/10/15 1910
2025/10/16 1897
2025/10/17 1864
2025/10/18 1946
2025/10/19 1942
2025/10/20 1939
2025/10/21 1824
2025/10/22 1873
2025/10/23 1901
2025/10/24 1956
2025/10/25 1880
2025/10/26 1885
2025/10/27 1929
2025/10/28 1901
2025/10/29 1940
2025/10/30 1892
2025/10/31 1921

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, peaking at 2,003 on the 3rd. A mid-month dip to 1,824 on the 21st was followed by a recovery, ending at 1,921.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
strayer.edu 1.4%
medcerts.com 0.53%
nu.edu 0.52%
psu.edu 0.5%
coursera.org 0.46%
uagc.edu -0.37%
snhu.edu -0.68%
phoenix.edu -0.94%
purdue.edu -1.01%
devry.edu -1.32%

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Strayer.edu surged with a 1.40 increase, while devry.edu dropped by 1.32. Medcerts.com, nu.edu, and psu.edu saw positive gains, contrasting with declines from purdue.edu and phoenix.edu.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date coursera.org devry.edu phoenix.edu uti.edu strayer.edu lincolntech-usa.com purdue.edu online.coloradotech.edu snhu.edu csuglobal.edu
2025/10/01 2.64% 8.45% 6.94% 0.77% 0.8% 1.1% 1.29% 0.17% 2.04% 0.5%
2025/10/02 2.27% 4.28% 5.45% 1.71% 0.38% 1.77% 0.84% 0.71% 2.83% 1.6%
2025/10/03 2.1% 4.44% 4.02% 1.01% 1.62% 1.1% 0.82% 2.35% 1.98% 0.37%
2025/10/04 2.44% 4.21% 4.33% 1.41% 0.23% 1.24% 2.01% 1.84% 2.25% 0.37%
2025/10/05 2.56% 3.45% 5.91% 0.87% 0.63% 1.77% 2.71% 0.78% 1.77% 0.43%
2025/10/06 1.85% 4.72% 4.53% 0.81% 1.29% 0.95% 1.23% 1.25% 2.16% 0.59%
2025/10/07 2.61% 5.98% 6% 1.3% 0.29% 0.9% 0.92% 1.26% 2.98% 1.16%
2025/10/08 1.78% 4.09% 3.55% 2.06% 1.26% 1.05% 1.84% 2.07% 2.69% 1.74%
2025/10/09 2.12% 5.65% 5.57% 1.38% 0.8% 1.18% 2.77% 1.46% 1.71% 2.05%
2025/10/10 2.07% 6.19% 5.6% 1.09% 0.32% 1.11% 1.83% 1% 0.29% 0.78%
2025/10/11 2.15% 6.94% 3.22% 2.11% 0.39% 1.27% 3.11% 2.69% 2.97% 2.32%
2025/10/12 2.23% 6.42% 3.76% 3.01% 0.25% 1.46% 1.49% 2.62% 0.96% 0.54%
2025/10/13 2.4% 9.85% 5.75% 1.16% 1.15% 1.44% 1.14% 0.94% 1.85% 0.53%
2025/10/14 2.01% 5.49% 4.59% 1.16% 1.07% 1.11% 1.67% 0.1% 2.3% 0.86%
2025/10/15 1.66% 6.37% 3.67% 1.57% 0.26% 1.45% 1.71% 1.59% 2.69% 2.28%
2025/10/16 1.82% 5.27% 6.9% 1.55% 0.25% 1.04% 2.96% 1.51% 2.15% 1.47%
2025/10/17 3.27% 5.29% 5.28% 1.17% 0.32% 0.83% 3.8% 1.68% 0.88% 1.44%
2025/10/18 2.23% 3.83% 6.94% 1.48% 1.13% 1.32% 1.81% 2.59% 2.33% 1.65%
2025/10/19 2.32% 4.8% 5.49% 1.46% 0.55% 1.02% 1.8% 1.63% 2.69% 2.33%
2025/10/20 1.97% 4.15% 4.84% 1.15% 1.81% 0.75% 3.62% 1.15% 1.11% 4.38%
2025/10/21 3.2% 6.85% 4.98% 1.46% 0.48% 1.21% 0.83% 0.3% 1.42% 0.88%
2025/10/22 2.72% 6.06% 4.95% 1.55% 1.56% 0.88% 1.46% 3.58% 1.95% 1%
2025/10/23 3.18% 5.81% 2.31% 1.05% 1.45% 0.86% 1.71% 2.83% 1.22% 0.8%
2025/10/24 2.89% 6.05% 6.93% 1.05% 2.69% 0.88% 0.66% 1.99% 1.41% 1.59%
2025/10/25 2.81% 6.78% 4.63% 1.75% 1.23% 1.11% 1.37% 0.65% 1.2% 1.57%
2025/10/26 2.73% 3.63% 4.47% 1.07% 0.85% 1% 0.56% 0.41% 2.08% 3.75%
2025/10/27 2.74% 2.57% 4.3% 0.85% 3.82% 1.13% 0.28% 2.1% 1.2% 1.16%
2025/10/28 3.14% 4.46% 4.35% 0.89% 1.2% 1.02% 0.39% 2.08% 1.49% 1.47%
2025/10/29 2.69% 5.31% 2.55% 0.69% 3.56% 0.62% 0.31% 0.4% 1.47% 0.52%
2025/10/30 2.81% 4.06% 3.84% 1.59% 2.5% 0.71% 0.26% 0.42% 1.28% 0.44%
2025/10/31 3.37% 3.32% 1.56% 1.47% 1.38% 1.26% 0.58% 0.39% 0.34% 0.2%
  • coursera.org
  • devry.edu
  • phoenix.edu
  • uti.edu
  • strayer.edu
  • lincolntech-usa.com
  • purdue.edu
  • online.coloradotech.edu
  • snhu.edu
  • csuglobal.edu

Copyright © Adthena. All rights reserved.

Coursera’s impression share fluctuated, peaking at 3.37% on October 31. DeVry saw a high of 9.85% mid-month. Phoenix’s share declined, ending at 1.56%. UTI and Strayer had modest shares, while Purdue and SNHU experienced varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training - Last month
  1. 1
    American College of Education - 5-Week Courses https://www.ace.edu › education › master

    Designed specifically for working teachers looking to increase knowledge, skill & ability.

  2. 2
    Build Your Startup https://aws.amazon.com › aws › startup

    Start Innovating On AWS Today — Accelerate your Startup with Credits and Benefits from AWS Activate. Innovate, Scale, and...

  3. 3
    Online Certificate Programs https://www.devry.edu

    Earn a Degree or Certificate — Boost your skills in accounting, cyber security, medical billing and coding, IT and more.

  4. 4
    40 Home Business Ideas for 2025 (+ How To Get Started) https://www.shopify.com

    From dropshipping to dog grooming, discover 23 proven home business ideas. Learn how to get started.

  5. 5
    50 Ideas to Make Money at Home - Make $500 or More This Week https://partners.thepennyhoarder.com › cash-from-home

    50 Stay-at-home Jobs You've Never Heard of That Could Make You up to $500 This Week

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, ace.edu shines with its targeted 5-week courses for educators, while AWS entices startups with innovation credits. DeVry offers diverse online certificates, Shopify inspires with home business ideas, and The Penny Hoarder reveals lucrative stay-at-home jobs.

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