US Education & Training Corporate Training - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – US

Google AI Overview visibility for Education & Training Corporate Training US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 55.2872410171
44.7127589829
55%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 9%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
360training.com 4.75
coursera.org 4.64
devry.edu 4.25
pmi.org 2.39
redcross.org 1.75
comptia.org 1.58
schoolofrock.com 1.48
osha.com 1.33
nationalcprfoundation.com 1.29
rasmussen.edu 1.28
others 75.26
  • 360training.com - 4.75%
  • coursera.org - 4.64%
  • devry.edu - 4.25%
  • pmi.org - 2.39%
  • redcross.org - 1.75%
  • comptia.org - 1.58%
  • schoolofrock.com - 1.48%
  • osha.com - 1.33%
  • nationalcprfoundation.com - 1.29%
  • rasmussen.edu - 1.28%
  • others - 75.26%

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In the education and corporate training PPC landscape, ‘others’ dominate with 75.26% click share, while 360training.com leads specific domains at 4.75%.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date devry.edu coursera.org chamberlain.edu rasmussen.edu phoenix.edu forbes.com asu.edu snhu.edu codingtemple.com monday.com
2026/07/01 9.81% 2.81% 1.16% 2.35% 2.1% 0.85% 3.91% 1.16% 1.99% 1.37%
2026/07/02 8.71% 3.45% 1.69% 2.85% 2.81% 1.11% 3.14% 1.84% 1.05% 2.54%
2026/07/03 8.17% 3.66% 1.67% 1.9% 1.8% 1.51% 3.73% 1.31% 1.29% 2.22%
2026/07/04 7.2% 3.9% 1.48% 1.39% 2.1% 1.43% 2.7% 1.22% 1.34% 1.5%
2026/07/05 7.73% 4.66% 1.82% 2.3% 2.7% 1.57% 3.74% 1.38% 1.52% 0.47%
2026/07/06 11.75% 3.68% 1.33% 1.82% 3.04% 1.11% 5.14% 0.74% 1.52% 1.37%
2026/07/07 11.62% 3.92% 1.47% 2.1% 2.65% 1.19% 3.24% 0.95% 1.32% 3.53%
2026/07/08 8.85% 4.39% 1.13% 2.61% 1.7% 1.46% 2.13% 1.66% 0.78% 1.89%
2026/07/09 9.07% 5.55% 1.39% 2.02% 2.24% 2.17% 1.83% 2.43% 0.81% 0.01%
2026/07/10 7.73% 4.25% 1.73% 1.9% 2.73% 1.72% 1.88% 1.16% 1.4% 0.01%
2026/07/11 8.28% 4.46% 2.08% 1.59% 2.61% 1.25% 1.93% 1.51% 1.29% 2.41%
2026/07/12 9.45% 4.23% 1.71% 1.44% 2.94% 1.72% 3.16% 1.55% 1.58% 2.01%
2026/07/13 7.66% 3.61% 1.87% 2.35% 2.95% 1.87% 1.38% 1.56% 0.93% 3.74%
2026/07/14 8.45% 4.11% 1.96% 2.02% 1.92% 1.82% 1.52% 1.59% 1.17% 2.75%
2026/07/15 6.06% 3.5% 1.85% 2.04% 2.41% 1.66% 2.43% 1.35% 1.05% 2.25%
2026/07/16 9.51% 3.24% 2.06% 2.1% 1.72% 2.73% 2.52% 1.56% 0.91% 0.97%
2026/07/17 7.51% 2.77% 2.95% 1.64% 1.64% 1.47% 2.55% 1.74% 1.06% 3.11%
2026/07/18 8.64% 2.78% 2.43% 1.41% 2.2% 1.53% 3.49% 2.11% 1.44% 0.62%
2026/07/19 7.84% 3% 2.36% 1.87% 2.12% 0.7% 4.91% 1.14% 1.1% 4.8%
2026/07/20 8.27% 3.27% 2.49% 1.87% 2.83% 0.94% 2.57% 1.66% 1.05% 0%
2026/07/21 8.31% 4.04% 1.93% 1.99% 1.89% 1.79% 1.49% 1.56% 1.15% 2.7%
2026/07/22 7.04% 3.64% 1.46% 2.04% 2.68% 1.17% 2.56% 1.9% 1.02% 3.1%
2026/07/23 5.89% 3.64% 2.21% 1.62% 2.18% 1.77% 2.81% 1.36% 1.2% 4.07%
2026/07/24 7.74% 4.3% 2.32% 1.72% 1.93% 1.05% 2.59% 2.17% 1.32% 0.01%
2026/07/25 7.67% 4.01% 1.83% 2.3% 2.53% 1.48% 2.39% 1.48% 1.14% 1.64%
2026/07/26 6.89% 3.35% 1.82% 1.88% 2.19% 1.5% 3.09% 1.69% 1.47% 1.15%
2026/07/27 5.77% 4.17% 1.5% 2.31% 2.42% 1.76% 2.63% 1.82% 2.31% 0.42%
2026/07/28 6.85% 3.48% 1.81% 2.49% 2.54% 0.89% 1.56% 1.64% 1.86% 2.11%
2026/07/29 8.36% 4.08% 1.73% 1.96% 2.14% 2.69% 2.65% 1.14% 1.07% 2.87%
2026/07/30 6.26% 4.15% 1.19% 1.78% 2.9% 3.16% 2.39% 0.99% 1.69% 2.5%
2026/07/31 6.59% 3.96% 2.12% 2.08% 2.05% 1.94% 1.73% 1.58% 0.71% 0.63%
  • devry.edu
  • coursera.org
  • chamberlain.edu
  • rasmussen.edu
  • phoenix.edu
  • forbes.com
  • asu.edu
  • snhu.edu
  • codingtemple.com
  • monday.com

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In July 2026, devry.edu led with fluctuating spend, peaking mid-month. Coursera.org showed steady growth, while chamberlain.edu and rasmussen.edu maintained moderate levels. Phoenix.edu and asu.edu had varied trends. Forbes.com and monday.com experienced notable spikes.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1525
2026/07/02 1578
2026/07/03 1594
2026/07/04 1637
2026/07/05 1572
2026/07/06 1566
2026/07/07 1533
2026/07/08 1461
2026/07/09 1404
2026/07/10 1564
2026/07/11 1523
2026/07/12 1541
2026/07/13 1595
2026/07/14 1571
2026/07/15 1547
2026/07/16 1518
2026/07/17 1487
2026/07/18 1485
2026/07/19 1465
2026/07/20 1414
2026/07/21 1571
2026/07/22 1693
2026/07/23 1717
2026/07/24 1713
2026/07/25 1759
2026/07/26 1785
2026/07/27 1735
2026/07/28 1692
2026/07/29 1647
2026/07/30 1647
2026/07/31 1646

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July saw a dynamic shift in advertisers, starting at 1,525 and peaking at 1,785. The month concluded with a slight dip to 1,646.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pmi.org 0.67%
schoolofrock.com 0.36%
360training.com 0.34%
nu.edu 0.32%
lincolntech-usa.com 0.27%
navy.com -0.23%
ciat.edu -0.26%
ixl.com -0.41%
comptia.org -0.45%
devry.edu -0.75%

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In the past month, pmi.org surged with a 0.67 increase in click share, while devry.edu faced a significant drop of -0.75.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date coursera.org devry.edu forbes.com 360training.com lincolntech-usa.com rasmussen.edu phoenix.edu asu.edu ciat.edu codingtemple.com
2026/07/01 2.84% 7.63% 1.06% 1.36% 1.37% 1.72% 1.18% 2.29% 2.42% 2.68%
2026/07/02 3.45% 6.05% 1.26% 1.26% 1.16% 2.05% 1.54% 1.67% 1.88% 1.49%
2026/07/03 3.92% 5.89% 1.73% 1.24% 1.19% 1.36% 1.09% 2.31% 1.28% 1.83%
2026/07/04 4.09% 4.47% 1.68% 1.44% 0.67% 1.05% 1.02% 1.55% 2% 1.72%
2026/07/05 4.81% 5.04% 2.09% 1.44% 0.66% 1.57% 1.27% 2.08% 3.47% 2.07%
2026/07/06 4.21% 7.04% 1.34% 1.52% 0.89% 1.33% 1.88% 2.79% 1.34% 2.08%
2026/07/07 4.38% 7.85% 1.41% 1.68% 1.35% 1.66% 1.28% 1.93% 1.9% 1.8%
2026/07/08 4.64% 6.19% 1.21% 1.95% 0.81% 1.79% 0.99% 0.96% 1.29% 1.05%
2026/07/09 5.57% 5.86% 2.57% 2.24% 0.85% 1.55% 1.05% 0.96% 2.81% 1.09%
2026/07/10 4.28% 4.96% 1.78% 1.53% 0.88% 1.42% 1.84% 1.23% 1.28% 1.86%
2026/07/11 4.91% 5.49% 1.55% 2.05% 1.31% 1.06% 1.41% 1.27% 1.76% 1.8%
2026/07/12 4.26% 5.15% 1.66% 1.79% 0.85% 1.12% 1.9% 2.15% 1.8% 2.2%
2026/07/13 3.64% 4.96% 2.41% 1.99% 1.3% 1.86% 1.91% 0.69% 1.07% 1.27%
2026/07/14 4.61% 5.74% 2.2% 1.75% 1.47% 1.41% 1.24% 0.84% 0.83% 1.66%
2026/07/15 3.67% 3.74% 1.94% 1.62% 1.67% 1.28% 1.39% 1.51% 0.35% 1.38%
2026/07/16 3.47% 6.06% 2.1% 1.26% 1.9% 1.81% 1.2% 1.84% 0.95% 1.46%
2026/07/17 3.01% 5.03% 1.44% 1.45% 1.74% 1.35% 1.05% 1.61% 1.72% 1.6%
2026/07/18 3.19% 5.12% 1.55% 1.72% 1.75% 1.1% 1.46% 2.11% 1.44% 1.97%
2026/07/19 3.2% 5.42% 0.57% 1.69% 1.26% 1.39% 1.49% 2.41% 2.34% 1.55%
2026/07/20 3.6% 4.53% 1.01% 1.86% 1.54% 1.39% 1.55% 1.56% 1.39% 1.35%
2026/07/21 4.61% 5.74% 2.2% 1.75% 1.47% 1.41% 1.24% 0.84% 0.83% 1.66%
2026/07/22 3.88% 4.71% 1.74% 1.7% 1.32% 1.52% 1.71% 1.92% 1.25% 1.44%
2026/07/23 3.98% 4.38% 1.8% 1.66% 1.68% 1.31% 1.56% 1.69% 1.34% 1.72%
2026/07/24 4.57% 5.15% 1.26% 1.4% 1.34% 1.35% 1.19% 1.49% 1.32% 1.77%
2026/07/25 4.39% 5.66% 1.75% 1.63% 1.37% 1.61% 1.57% 1.5% 1.37% 1.58%
2026/07/26 3.58% 5.46% 1.68% 2.57% 1.53% 1.34% 1.37% 1.87% 1.75% 1.95%
2026/07/27 4.15% 3.71% 1.87% 1.77% 1.05% 1.78% 1.67% 1.65% 0.99% 3.2%
2026/07/28 3.93% 3.78% 0.93% 2.17% 1.62% 1.88% 1.51% 1.16% 1.19% 2.51%
2026/07/29 4.47% 5.38% 2.68% 1.73% 1.56% 1.51% 1.46% 1.41% 1.29% 1.53%
2026/07/30 4.48% 4.61% 2.84% 1.99% 1.69% 1.42% 2.1% 1.17% 1.3% 2.35%
2026/07/31 4% 3.58% 2.3% 1.98% 1.7% 1.5% 1.2% 1.16% 1.01% 0.97%
  • coursera.org
  • devry.edu
  • forbes.com
  • 360training.com
  • lincolntech-usa.com
  • rasmussen.edu
  • phoenix.edu
  • asu.edu
  • ciat.edu
  • codingtemple.com

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In July 2026, Coursera’s impression share rose steadily, peaking mid-month before stabilizing. DeVry saw fluctuations, ending lower. Forbes experienced a gradual increase, while 360training showed consistent growth. Lincoln Tech and Rasmussen had minor variations. Phoenix and ASU displayed mixed trends, with CIAT and Coding Temple showing volatility. The month concluded with diverse performance across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training - Last month
  1. 1
    PMP® Certification Training | Unlimited Exam Attempts https://start.ciat.edu

    PMP Training with Exam Voucher, Readiness Plan, and Unlimited Exam Attempts* Project Management Professional (PMP) Bootcamp: 5 Days of Intense Training. PMP Certified Instructors.

  2. 2
    Best PMP Certifications 2026 - We rated them All https://www.forbes.com › pmp › certifications

    Earn Your PMP Certificate And Build Leadership Skills Employers Value. Compare the Best Online Project Management Certifications and Fast-Track Your Career! Gantt Charts Training.

  3. 3
    Project Managment Degree https://info.nu.edu › project › management

    4-Week Classes — 150+ Career-Focused Programs. Online or On-Site Options. Four-Week Classes Start Monthly.

  4. 4
    PMP Certification - Live PMP Classes Near You https://www.projectmanagementacademy.net

    Prepare For The New PMP Exam With Live Training From Expert Instructors. Prepare To Pass The PMP Exam The First Time With Guided, Expert-Led Prep. PMP exam prep materials.

  5. 5
    American Red Cross® - First Aid, CPR and AED Courses https://www.redcross.org › training › first-aid-cpr

    Certification Is Good For 2 Years. Find A Course Near You & Get Trained Today!

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In the competitive landscape of Google PPC, CIAT.edu stands out with its promise of unlimited PMP exam attempts, while Forbes.com emphasizes leadership skills through top-rated certifications. NU.edu offers flexible, career-focused programs, and ProjectManagementAcademy.net ensures first-time exam success with expert-led classes. RedCross.org diversifies with essential first aid training.

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