US Education & Training Corporate Training - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – US

Google AI Overview visibility for Education & Training Corporate Training US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.1153764339
59.8846235661
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 9%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coursera.org 4.39
devry.edu 3.72
360training.com 3.53
nationalcprfoundation.com 2.31
varsitytutors.com 2.01
rasmussen.edu 1.76
redcross.org 1.56
phlebotomyusa.com 1.32
pmi.org 1.24
pluralsight.com 1.18
others 76.98
  • coursera.org - 4.39%
  • devry.edu - 3.72%
  • 360training.com - 3.53%
  • nationalcprfoundation.com - 2.31%
  • varsitytutors.com - 2.01%
  • rasmussen.edu - 1.76%
  • redcross.org - 1.56%
  • phlebotomyusa.com - 1.32%
  • pmi.org - 1.24%
  • pluralsight.com - 1.18%
  • others - 76.98%

Copyright © Adthena. All rights reserved.

In the education and corporate training PPC landscape, ‘others’ dominate with 76.98% click share, while Coursera leads individual advertisers at 4.39%.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date devry.edu coursera.org rasmussen.edu americancareercollege.edu bryantstratton.edu asu.edu keiseruniversity.edu uti.edu snhu.edu gcu.edu
2026/03/01 7.44% 3.32% 1.96% 2.42% 0.29% 2.2% 1.19% 1.22% 1.3% 1.2%
2026/03/02 7.95% 2.87% 3.01% 0.92% 1.27% 2.29% 1.51% 0.98% 1.34% 1.64%
2026/03/03 8.16% 3.65% 3.48% 2.49% 0.96% 2.21% 0.92% 1.46% 1.62% 1.56%
2026/03/04 8.12% 3.62% 3.04% 0.93% 1.22% 2.65% 1.87% 1.18% 1.53% 1.52%
2026/03/05 7.25% 3.36% 3.3% 1.36% 1.07% 2.38% 1.32% 1.17% 1.29% 1.71%
2026/03/06 6.69% 3.62% 3.2% 0.9% 0.74% 2.76% 2.08% 1.37% 1.26% 1.94%
2026/03/07 6.66% 3.6% 3.1% 1.08% 1.25% 2.37% 2.41% 1.88% 0.85% 2%
2026/03/08 6.06% 3.77% 2.16% 1.26% 0.88% 2.17% 2.69% 1.46% 0.68% 1.82%
2026/03/09 6.01% 4.65% 2.26% 0.95% 1.33% 2.03% 1.85% 1.3% 0.81% 2.09%
2026/03/10 7.68% 4.73% 3.83% 1.46% 1.01% 1.77% 1.32% 1.13% 0.85% 1.28%
2026/03/11 8.22% 3.94% 3.39% 2.05% 1.66% 2.12% 1.61% 1.52% 1.2% 1.19%
2026/03/12 7.28% 4.04% 2.98% 1.63% 1.1% 2.18% 1.76% 1.53% 1.14% 1.22%
2026/03/13 6.86% 3.93% 3.57% 1.33% 0.71% 1.77% 1.46% 1.7% 1.24% 0.72%
2026/03/14 7.1% 3.43% 3.67% 1.65% 1.15% 1.48% 2.05% 1.63% 1.02% 1.06%
2026/03/15 6.74% 3.96% 2.37% 1.42% 0.98% 2.06% 1.72% 1.34% 1.02% 1.24%
2026/03/16 6.41% 4.6% 2.64% 1.31% 1.52% 1.69% 1.24% 1.08% 1.28% 1.42%
2026/03/17 8.39% 3.66% 3.35% 0.94% 2.1% 2.1% 1.48% 0.89% 1.54% 1.6%
2026/03/18 7.17% 3.62% 3.82% 1.33% 2.1% 2.31% 1.22% 1.26% 1.63% 1.5%
2026/03/19 7.58% 3.29% 2.48% 1.42% 1.86% 2.17% 1.24% 1.66% 1.51% 1.94%
2026/03/20 6.9% 3.84% 3.32% 1.64% 2.01% 1.87% 1.37% 1.6% 1.53% 1.63%
2026/03/21 6.07% 3.64% 2.72% 0.64% 1.79% 2.16% 1.62% 1.92% 1.53% 1.66%
2026/03/22 7.24% 3.33% 3.2% 0.86% 2.01% 2.02% 1.81% 1.7% 1.45% 1.04%
2026/03/23 6.7% 4% 3.4% 1.53% 1.54% 1.69% 1.44% 1.32% 1.59% 1.45%
2026/03/24 8.13% 3.28% 2.81% 1.29% 2% 1.88% 1.24% 1.26% 1.38% 1.64%
2026/03/25 8.08% 3.06% 3.32% 1.62% 1.79% 1.71% 1.08% 1.46% 1.55% 1.76%
2026/03/26 8.35% 3.44% 2.72% 0.63% 1.98% 2.82% 1.43% 1.14% 2.07% 1.95%
2026/03/27 6.94% 2.87% 2.54% 1.19% 1.99% 2.27% 1.54% 1.11% 1.85% 1.56%
2026/03/28 6.8% 3.5% 2.03% 1.04% 1.57% 2.29% 1.2% 1.62% 1.38% 1.14%
2026/03/29 7.91% 3.01% 2.26% 1.2% 1.99% 2.59% 1.56% 1.26% 1.33% 1.7%
2026/03/30 8.88% 3.23% 2.41% 1.29% 2.01% 2.36% 1.52% 0.87% 1.48% 1.55%
2026/03/31 7.56% 4.72% 2.51% 1.73% 1.62% 1.5% 1.39% 1.26% 1.09% 0.39%
  • devry.edu
  • coursera.org
  • rasmussen.edu
  • americancareercollege.edu
  • bryantstratton.edu
  • asu.edu
  • keiseruniversity.edu
  • uti.edu
  • snhu.edu
  • gcu.edu

Copyright © Adthena. All rights reserved.

In March 2026, devry.edu led with fluctuating spend, peaking at 8.88%. Coursera.org saw a steady rise, ending at 4.72%. Rasmussen.edu maintained moderate levels, while americancareercollege.edu showed low variability. Bryantstratton.edu and asu.edu had consistent mid-range values. Keiseruniversity.edu and uti.edu displayed stable trends. Snhu.edu and gcu.edu experienced minor fluctuations, closing the month with modest shares.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1630
2026/03/02 1640
2026/03/03 1641
2026/03/04 1631
2026/03/05 1611
2026/03/06 1669
2026/03/07 1642
2026/03/08 1600
2026/03/09 1619
2026/03/10 1642
2026/03/11 1636
2026/03/12 1597
2026/03/13 1628
2026/03/14 1610
2026/03/15 1639
2026/03/16 1637
2026/03/17 1682
2026/03/18 1637
2026/03/19 1619
2026/03/20 1633
2026/03/21 1600
2026/03/22 1650
2026/03/23 1687
2026/03/24 1568
2026/03/25 1617
2026/03/26 1516
2026/03/27 1610
2026/03/28 1613
2026/03/29 1574
2026/03/30 1606
2026/03/31 1522

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March saw fluctuating advertiser numbers, peaking at 1,687 on March 23. The month concluded with a dip to 1,522, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bryantstratton.edu 0.38%
pmi.org 0.25%
drivesafecolorado.com 0.24%
study.com 0.23%
devry.edu 0.21%
lincolntech-usa.com -0.33%
concorde.edu -0.36%
forbes.com -0.37%
redcross.org -0.37%
coursera.org -0.55%

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Coursera.org saw a significant drop of 0.55, while bryantstratton.edu gained 0.38. Other notable shifts include pmi.org’s 0.25 increase and forbes.com’s 0.37 decrease.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date devry.edu coursera.org nationalcprfoundation.com rasmussen.edu bryantstratton.edu 360training.com uti.edu asu.edu gcu.edu lincolntech-usa.com
2026/03/01 4.62% 3.33% 2.1% 1.75% 0.24% 1.16% 1.2% 1.27% 1.11% 1.22%
2026/03/02 5.3% 2.94% 2.34% 2.11% 0.99% 1.14% 1.01% 1.25% 1.51% 1.36%
2026/03/03 5.39% 3.66% 2.29% 2.82% 0.8% 1.27% 1.54% 1.28% 1.46% 1.3%
2026/03/04 5.04% 3.65% 2.93% 2.18% 0.92% 1.05% 1.09% 1.45% 1.4% 1.52%
2026/03/05 4.28% 3.41% 2.93% 2.28% 0.65% 1.06% 1.12% 1.35% 1.36% 1.54%
2026/03/06 4.01% 3.73% 2.64% 2.29% 0.62% 0.96% 1.38% 1.47% 1.83% 1.77%
2026/03/07 4.02% 3.48% 2.83% 2.11% 0.91% 0.88% 1.68% 1.13% 1.84% 1.65%
2026/03/08 3.77% 3.55% 1.78% 1.67% 0.75% 1.09% 1.25% 1.16% 1.78% 1.08%
2026/03/09 3.63% 4.64% 2.18% 1.62% 1.15% 1% 1.21% 1.01% 2.28% 1.21%
2026/03/10 4.65% 4.8% 2.31% 2.56% 0.99% 1.15% 1.2% 1.05% 1.16% 1.5%
2026/03/11 4.75% 3.9% 2.49% 2.41% 1.21% 1.25% 1.52% 0.96% 1.12% 1.5%
2026/03/12 4.37% 4.01% 2.84% 2.43% 0.86% 1.24% 1.56% 1.1% 1.05% 2.74%
2026/03/13 4.32% 3.76% 2.73% 2.54% 0.49% 1.14% 1.75% 0.97% 0.54% 1.21%
2026/03/14 4.27% 3.55% 2.66% 2.69% 0.54% 1.13% 1.46% 0.82% 1.01% 1.27%
2026/03/15 3.96% 3.87% 2.23% 1.87% 0.51% 1.17% 1.17% 1.07% 1.18% 1.51%
2026/03/16 3.69% 4.57% 2.06% 2.12% 1.26% 1.32% 1.28% 0.92% 1.52% 1.41%
2026/03/17 5.67% 3.43% 2.16% 2.51% 1.84% 1.24% 0.81% 1.22% 1.56% 1.89%
2026/03/18 4.63% 3.46% 2.97% 2.57% 1.56% 0.97% 1.23% 1.43% 1.51% 1.37%
2026/03/19 4.82% 3.22% 2.06% 1.92% 1.46% 1.1% 1.66% 1.27% 1.82% 1.51%
2026/03/20 4.45% 3.74% 2.57% 2.09% 1.62% 1.19% 1.59% 1.04% 1.62% 1.57%
2026/03/21 3.37% 3.45% 2.47% 1.8% 1.4% 1.03% 1.78% 1.23% 1.6% 1.46%
2026/03/22 4.56% 3.13% 2.25% 2.42% 1.51% 1.05% 1.65% 1.12% 1.03% 1.3%
2026/03/23 4.22% 3.83% 2.43% 2.45% 1.09% 0.94% 1.35% 1.01% 1.29% 1.18%
2026/03/24 5.74% 3.49% 1.84% 2.03% 1.49% 0.94% 1.26% 1.14% 1.77% 1.36%
2026/03/25 4.82% 2.99% 2.16% 2.32% 1.34% 1.15% 1.67% 0.92% 1.91% 1.17%
2026/03/26 5.08% 3.4% 2.9% 1.74% 1.5% 1.68% 0.93% 1.67% 1.77% 1.16%
2026/03/27 4.55% 2.68% 2.49% 1.64% 1.4% 1.19% 1.08% 1.2% 1.55% 1.1%
2026/03/28 4.09% 3.26% 2.35% 1.49% 1.1% 1.15% 1.47% 1.33% 1.06% 1.52%
2026/03/29 5.23% 2.93% 2.65% 1.51% 1.53% 1.32% 1.28% 1.57% 1.62% 0.86%
2026/03/30 5.91% 3.2% 2.3% 1.79% 1.4% 1.36% 0.85% 1.34% 1.56% 0.48%
2026/03/31 4.79% 4.3% 1.68% 1.61% 1.32% 1.3% 1.27% 0.96% 0.32% 0.2%
  • devry.edu
  • coursera.org
  • nationalcprfoundation.com
  • rasmussen.edu
  • bryantstratton.edu
  • 360training.com
  • uti.edu
  • asu.edu
  • gcu.edu
  • lincolntech-usa.com

Copyright © Adthena. All rights reserved.

In March 2026, devry.edu led with fluctuating impressions, peaking at 5.91% on March 30. Coursera.org saw a steady rise, ending at 4.3%. Nationalcprfoundation.com and rasmussen.edu had modest shares, while bryantstratton.edu and 360training.com maintained low but stable impressions. Uti.edu and asu.edu showed slight variations, with gcu.edu and lincolntech-usa.com experiencing declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training - Last month
  1. 1
    Project Management Certificate | No Prior Experience Required https://www.coursera.org

    Learn at your own pace and earn a Professional Certificate from Google in under 6 months. This...

  2. 2
    Become a Medical Assistant - Take Your Classes 100% Online https://online.keiseruniversity.edu › medical-assist

    Classes 100% Online — Earn Your AS in Medical Assisting Degree, Take One Class at a Time. Enroll in Keiser® & Study to Become a Medical Assistant.

  3. 3
    OSHA 10-Hour Training Courses | OSHA Education Center https://www.oshaeducationcenter.com

    OSHA Education Center offers OSHA 10-Hour training for Construction and General Industry. Earn your OSHA 10-Hour card online on your own schedule.

  4. 4
    PMP® Certification https://www.pmi.org

    Project Management Institute — Earn your PMP Certification and prove you can lead projects anywhere, in any industry. Become a...

  5. 5
    American Red Cross® https://www.redcross.org › training › first-aid-cpr

    First Aid, CPR and AED Courses — Certification Is Good For 2 Years. Find A Course Near You & Get Trained Today!

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Coursera stands out with its Google-backed Project Management Certificate, emphasizing accessibility and speed. Keiser University offers flexibility with 100% online medical assistant classes. OSHA Education Center and PMI focus on industry-specific certifications, while the Red Cross highlights essential life-saving skills.

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