US Education & Training Corporate Training - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – US

Google AI Overview visibility for Education & Training Corporate Training US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.0848589936
59.9151410064
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 9%
Problem Solving 15%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coursera.org 3.56
360training.com 2.79
devry.edu 2.49
varsitytutors.com 1.95
personality.co 1.65
nationalcprfoundation.com 1.51
mla.org 1.38
lincolntech-usa.com 1.3
blossomup.co 1.3
uti.edu 1.23
others 80.84
  • coursera.org - 3.56%
  • 360training.com - 2.79%
  • devry.edu - 2.49%
  • varsitytutors.com - 1.95%
  • personality.co - 1.65%
  • nationalcprfoundation.com - 1.51%
  • mla.org - 1.38%
  • lincolntech-usa.com - 1.3%
  • blossomup.co - 1.3%
  • uti.edu - 1.23%
  • others - 80.84%

Copyright © Adthena. All rights reserved.

In the education and corporate training sector, ‘others’ dominate with 80.84% click share, while Coursera leads individual advertisers at 3.56%.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date devry.edu coursera.org uti.edu keiseruniversity.edu rasmussen.edu gcu.edu lincolntech-usa.com phoenix.edu snhu.edu asu.edu
2026/01/01 3.99% 4.24% 1.28% 0.97% 1.24% 0.93% 1.49% 0.93% 1.96% 0.39%
2026/01/02 3.7% 2.8% 1.98% 1.02% 1.92% 1.18% 1.79% 0.79% 1.51% 1.36%
2026/01/03 4.26% 3.23% 1.48% 1.14% 1.03% 1.26% 1.2% 1.21% 1.76% 1.62%
2026/01/04 4.44% 2.98% 1.37% 1.41% 1.53% 1.57% 1.44% 1.12% 1.67% 1.8%
2026/01/05 4.98% 2.67% 0.9% 1.09% 1.8% 2.4% 1.27% 0.91% 1.66% 2.41%
2026/01/06 4.68% 3.19% 0.3% 1.52% 0.89% 1.52% 1.2% 1.32% 1.72% 0.76%
2026/01/07 4.9% 2.15% 1.44% 0.69% 1.7% 1.33% 1.91% 0.66% 1.94% 2.18%
2026/01/08 4.42% 2.98% 1.37% 1.15% 1.14% 1.3% 1.51% 1.01% 1.75% 1.6%
2026/01/09 3.74% 2.41% 1.5% 1.85% 1.96% 2% 2.53% 1.14% 1.57% 1.59%
2026/01/10 4.36% 2.96% 2.04% 2.05% 1.22% 2.43% 2.17% 1.35% 1.69% 1.67%
2026/01/11 3.15% 3.27% 1.22% 1.83% 1.1% 1.77% 1.71% 1.53% 1.17% 1.34%
2026/01/12 3.82% 3.27% 0.91% 1.48% 1.57% 1.87% 2.16% 1.94% 1.36% 1%
2026/01/13 4.62% 2.37% 1.27% 1.71% 1.8% 1.71% 1.55% 1.48% 1.36% 1.67%
2026/01/14 4.33% 2.41% 1.24% 0.78% 0.89% 2.22% 1.64% 1.87% 2.34% 0.83%
2026/01/15 4.7% 2.7% 1.12% 0.81% 0.94% 2.85% 1.87% 1.99% 2.82% 1.08%
2026/01/16 3.72% 2.39% 1.49% 1.84% 1.94% 1.99% 2.51% 1.13% 1.56% 1.57%
2026/01/17 3.93% 4.3% 2.11% 1.79% 0.97% 1.68% 1.97% 2.08% 1.98% 1.44%
2026/01/18 5.77% 3.86% 1.85% 1.32% 1.26% 1.57% 2.06% 2.32% 1.95% 0.8%
2026/01/19 3.98% 2.85% 1.1% 1.36% 1.2% 2.47% 1.55% 2.31% 2.29% 1.29%
2026/01/20 4.59% 2.35% 1.26% 1.7% 1.79% 1.7% 1.54% 1.47% 1.35% 1.66%
2026/01/21 4.69% 2.61% 1.27% 1.12% 1.3% 2% 1.51% 1.91% 1.94% 1.55%
2026/01/22 5.74% 2.87% 1.23% 1.52% 1.58% 1.56% 1.47% 2.54% 2.11% 1.54%
2026/01/23 6.36% 3.44% 1.1% 1.14% 1.44% 1.04% 1.68% 1.93% 1.51% 1.31%
2026/01/24 5.01% 3.64% 2.24% 1.84% 1.14% 1.58% 1.44% 2.39% 1.77% 1.43%
2026/01/25 4.75% 3.5% 1.89% 1.4% 1.07% 1.28% 0.99% 1.59% 1.71% 1.48%
2026/01/26 5.37% 2.84% 1.41% 1.67% 1.8% 0.66% 1.08% 1.9% 1.4% 0.8%
2026/01/27 4.78% 3.11% 1.03% 1.69% 1.61% 1.39% 2% 2.38% 1.74% 1.58%
2026/01/28 6.28% 2.69% 1.79% 1.32% 1.48% 1.51% 1.61% 1.63% 1.65% 1.32%
2026/01/29 6.13% 2.68% 1.45% 1.58% 1.5% 1.72% 1.62% 1.45% 1.51% 1.71%
2026/01/30 6.27% 2.82% 1.6% 1.05% 1.64% 1.26% 1.51% 2.04% 1.79% 1.28%
2026/01/31 4.9% 3.74% 2.26% 2.02% 1.9% 1.9% 1.33% 1.32% 1.22% 1.09%
  • devry.edu
  • coursera.org
  • uti.edu
  • keiseruniversity.edu
  • rasmussen.edu
  • gcu.edu
  • lincolntech-usa.com
  • phoenix.edu
  • snhu.edu
  • asu.edu

Copyright © Adthena. All rights reserved.

In January 2026, devry.edu led with fluctuating spend, peaking at 6.36. Coursera.org saw a dip, while uti.edu and keiseruniversity.edu maintained steady growth. Phoenix.edu and snhu.edu showed consistent performance, ending the month strong.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 1895
2026/01/02 1886
2026/01/03 1881
2026/01/04 1865
2026/01/05 1877
2026/01/06 1892
2026/01/07 1788
2026/01/08 1781
2026/01/09 1778
2026/01/10 1806
2026/01/11 1850
2026/01/12 1895
2026/01/13 1858
2026/01/14 1839
2026/01/15 1748
2026/01/16 1778
2026/01/17 1808
2026/01/18 1819
2026/01/19 1817
2026/01/20 1858
2026/01/21 1864
2026/01/22 1786
2026/01/23 1806
2026/01/24 1836
2026/01/25 1880
2026/01/26 1938
2026/01/27 1878
2026/01/28 1843
2026/01/29 1794
2026/01/30 1762
2026/01/31 1759

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, starting at 1,895 and ending at 1,759. Mid-month, numbers dipped to 1,748, then peaked at 1,938 on the 26th.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
devry.edu 0.68%
nu.edu 0.53%
coursera.org 0.53%
varsitytutors.com 0.28%
phoenix.edu 0.28%
personality.co -0.29%
superprof.com -0.31%
bryanuniversity.edu -0.33%
yourselfirst.com -0.36%
comptia.org -0.86%

Copyright © Adthena. All rights reserved.

Devry.edu leads with a 0.68 increase, while comptia.org drops by -0.86. Coursera.org and nu.edu both rise by 0.53.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date coursera.org devry.edu uti.edu blossomup.co gcu.edu personality.co nationalcprfoundation.com lincolntech-usa.com uei.edu cornell.edu
2026/01/01 3.96% 2.8% 1.36% 1.04% 0.77% 2.15% 1.19% 1.53% 1.05% 1.89%
2026/01/02 2.26% 2.34% 2.12% 1.23% 1.17% 2.09% 1.35% 2% 0.86% 1.65%
2026/01/03 2.68% 2.89% 1.54% 1.32% 1.1% 2.24% 1.4% 1.31% 1.24% 0.14%
2026/01/04 2.79% 3% 1.54% 1.08% 1.45% 1.59% 1.29% 1.69% 1% 0.15%
2026/01/05 2.51% 3.47% 1.06% 1.55% 2.3% 0% 1.21% 1.53% 1.14% 1.5%
2026/01/06 2.94% 3.19% 0.24% 1.07% 1.12% 2.19% 0.87% 1.4% 0.42% 1.7%
2026/01/07 1.88% 3.22% 1.5% 1.17% 1.04% 2.05% 1.59% 1.99% 1.21% 2.08%
2026/01/08 2.58% 2.64% 1.55% 1.93% 0.92% 1.98% 0.93% 1.61% 0.62% 1.82%
2026/01/09 2.18% 2.55% 1.73% 1.52% 1.57% 2.34% 1.24% 2.26% 1.39% 1.66%
2026/01/10 2.74% 2.69% 2.31% 1.74% 1.59% 2.23% 1.63% 2.24% 0.92% 0.4%
2026/01/11 3.33% 2% 1.47% 1.14% 1.37% 1.86% 1.14% 1.89% 1.48% 0.18%
2026/01/12 3.04% 2.27% 1.03% 1.14% 1.62% 1.62% 2% 2.35% 1.8% 1.16%
2026/01/13 2.29% 2.9% 1.5% 1.16% 1.39% 2.08% 1.63% 1.67% 1.26% 1.65%
2026/01/14 2.42% 2.67% 1.34% 1.43% 1.72% 2.09% 1.14% 1.81% 1.01% 1.23%
2026/01/15 2.63% 3.02% 1.24% 1.69% 2.33% 2.15% 1.75% 1.96% 0.76% 1.57%
2026/01/16 2.18% 2.55% 1.73% 1.52% 1.57% 2.34% 1.24% 2.26% 1.39% 1.66%
2026/01/17 4.1% 2.32% 2.36% 1.66% 1.61% 1.34% 1.1% 1.84% 1.12% 0.11%
2026/01/18 3.88% 3.7% 1.93% 1.46% 1.45% 1.24% 1.67% 2.07% 0.93% 0.35%
2026/01/19 2.88% 2.51% 1.23% 1.39% 1.77% 1.3% 2.21% 1.5% 1.1% 1.75%
2026/01/20 2.29% 2.9% 1.5% 1.16% 1.39% 2.08% 1.63% 1.67% 1.26% 1.65%
2026/01/21 2.51% 3.2% 1.38% 1.15% 1.85% 1.26% 1.43% 1.88% 1.27% 1.69%
2026/01/22 2.84% 4.12% 1.39% 1.1% 1.54% 1.5% 1.31% 1.54% 1.44% 1.55%
2026/01/23 3.69% 4.52% 1.22% 1.1% 0.82% 1.2% 1.38% 2% 0.98% 1.23%
2026/01/24 3.6% 3.19% 2.48% 1.59% 1.28% 1.66% 1.37% 1.66% 1.83% 0.06%
2026/01/25 3.62% 3.02% 2.03% 0.92% 1.19% 1.44% 1.38% 1.15% 1.63% 0.13%
2026/01/26 3.07% 3.77% 1.43% 0.93% 0.58% 1.43% 1.51% 1.04% 1.39% 1.32%
2026/01/27 3.22% 3.21% 1.12% 1.31% 1% 1.7% 1.53% 1.89% 0.88% 1.77%
2026/01/28 2.79% 4.04% 2.03% 1.34% 1.25% 1.61% 1.66% 1.94% 0.91% 1.55%
2026/01/29 2.75% 3.95% 1.61% 1.5% 1.2% 1.56% 1.16% 1.92% 1.14% 1.47%
2026/01/30 2.79% 4.24% 1.73% 3.3% 0.98% 1.42% 2% 1.53% 1.14% 1.54%
2026/01/31 3.26% 3.04% 2.51% 2.1% 1.8% 1.76% 1.65% 1.5% 1.43% 0.44%
  • coursera.org
  • devry.edu
  • uti.edu
  • blossomup.co
  • gcu.edu
  • personality.co
  • nationalcprfoundation.com
  • lincolntech-usa.com
  • uei.edu
  • cornell.edu

Copyright © Adthena. All rights reserved.

In January 2026, Coursera.org’s impression share fluctuated, peaking at 4.10% on the 17th. Devry.edu saw a significant rise, reaching 4.52% on the 23rd. Uti.edu’s share remained low, while Blossomup.co spiked to 3.30% on the 30th. Gcu.edu and Personality.co maintained moderate shares. Nationalcprfoundation.com and Lincolntech-usa.com showed steady growth. Uei.edu and Cornell.edu had minimal impact. The month concluded with Devry.edu leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training - Last month
  1. 1
    Project Management Certificate https://www.coursera.org

    Become A Project Manager — Discover practices and skills needed to succeed in an entry-level project management role. Learn at your own pace and earn a Professional Certificate from Google in under 6 months. Find A Course.

  2. 2
    Best PMP Certifications 2025 - We rated them All https://www.forbes.com › pmp › certifications

    We Compared the Best Online Project Management Certifications of 2025. Choose & Apply Today

  3. 3
    Medical Assisting Program - Take Your Classes 100% Online https://online.keiseruniversity.edu › medical-assist

    Classes 100% Online — Earn Your AS in Medical Assisting Degree, Take One Class at a Time.

  4. 4
    Maya Briggs Personality Test | Free Personality Test https://www.personality.co › personality › test

    Maya Briggs Personality Test. Discover your true self with the most accurate test. Official personality test. Uncover your true self with our comprehensive personality test. Created by Experts.

  5. 5
    Virginia Tech 10-Week Course | PMP Online Certificate https://courses.cpe.vt.edu › pmp › certification

    Ace your PMP exam with PMI-authorized trainers & 70 hours of instructor-led training. Access capstone projects from 3 domains, 17 hands-on...

Copyright © Adthena. All rights reserved.

Coursera’s ad highlights a flexible, Google-backed project management certificate, while Forbes offers a comparative guide to top PMP certifications. Keiser University promotes a fully online medical assisting program. Personality.co invites users to explore themselves with a free, expert-created personality test. Virginia Tech emphasizes comprehensive PMP exam preparation.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports