Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 50.0584453069 |
| 49.9415546931 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 30 |
| 70 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| coursera.org | 5.39 |
| 360training.com | 4.06 |
| pmi.org | 3.32 |
| devry.edu | 3.2 |
| varsitytutors.com | 1.96 |
| nationalcprfoundation.com | 1.68 |
| redcross.org | 1.48 |
| rasmussen.edu | 1.41 |
| projectmanagementacademy.net | 1.07 |
| examfx.com | 1.02 |
| others | 75.41 |
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In the education PPC landscape, ‘others’ dominate with 75.41% click share, while Coursera leads individual advertisers at 5.39%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | devry.edu | asu.edu | coursera.org | rasmussen.edu | keiseruniversity.edu | gcu.edu | bryantstratton.edu | phoenix.edu | forbes.com | lincolntech-usa.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 8.26% | 2.63% | 3.38% | 3.08% | 0.92% | 0.63% | 1.78% | 1.93% | 1.13% | 1.73% |
| 2026/05/02 | 7.78% | 3.26% | 2.67% | 2.61% | 1.28% | 1.03% | 1.81% | 1.35% | 0.88% | 1.58% |
| 2026/05/03 | 6.88% | 2.13% | 2.34% | 2.16% | 0.81% | 1.69% | 1.52% | 1.67% | 0.91% | 0.87% |
| 2026/05/04 | 7.44% | 1.64% | 2.75% | 2.53% | 1.22% | 1.94% | 1.42% | 2.29% | 1.03% | 1.12% |
| 2026/05/05 | 6.28% | 2.59% | 3.15% | 2.34% | 1.09% | 2.53% | 1.11% | 1.15% | 1.35% | 1.11% |
| 2026/05/06 | 6.78% | 3.56% | 3.41% | 2.27% | 0.87% | 1.53% | 1.49% | 1.2% | 1.29% | 1.76% |
| 2026/05/07 | 7.32% | 2.61% | 2.87% | 3.07% | 0.76% | 1.59% | 2.1% | 0.91% | 1.54% | 1.28% |
| 2026/05/08 | 6.67% | 2.57% | 3.38% | 2.19% | 0.73% | 1.15% | 1.25% | 1.11% | 1.21% | 1.67% |
| 2026/05/09 | 6.29% | 3.1% | 4.09% | 2.4% | 1.12% | 1.14% | 1.3% | 1.56% | 1.36% | 1.79% |
| 2026/05/10 | 5.48% | 2.61% | 3.91% | 2.44% | 1.13% | 1.24% | 1.17% | 1.27% | 1.32% | 0.95% |
| 2026/05/11 | 7.09% | 2.61% | 3.3% | 2.85% | 1.41% | 1.62% | 1.8% | 1.73% | 1.13% | 1.28% |
| 2026/05/12 | 7.07% | 2.64% | 4.15% | 3.47% | 1.71% | 1.88% | 2.32% | 1.38% | 0.88% | 1.4% |
| 2026/05/13 | 8.14% | 2.54% | 3.59% | 2.88% | 1.73% | 2.25% | 2.22% | 1.85% | 0.85% | 1.26% |
| 2026/05/14 | 7.55% | 3.01% | 3.64% | 2.35% | 1.68% | 2.24% | 2.12% | 1.94% | 0.92% | 1.35% |
| 2026/05/15 | 6.61% | 2.55% | 3.35% | 2.17% | 0.72% | 1.14% | 1.24% | 1.1% | 1.2% | 1.68% |
| 2026/05/16 | 7.04% | 2.39% | 4.2% | 2.24% | 2.19% | 1.14% | 2.33% | 1.85% | 1.23% | 1.21% |
| 2026/05/17 | 6.51% | 2.6% | 3.92% | 2.56% | 1.81% | 1.3% | 1.64% | 1.42% | 1.3% | 1.14% |
| 2026/05/18 | 7.86% | 2.71% | 4.21% | 2.7% | 2.31% | 1.66% | 1.29% | 1.38% | 1.14% | 1.27% |
| 2026/05/19 | 8.25% | 1.24% | 4.2% | 2.5% | 1.64% | 1.48% | 1.77% | 1.7% | 0.77% | 1.63% |
| 2026/05/20 | 8.1% | 2.25% | 3.75% | 2.49% | 1.74% | 1.67% | 1.07% | 1.49% | 1.07% | 1.77% |
| 2026/05/21 | 8.16% | 2.19% | 3.68% | 2.44% | 2.3% | 1.34% | 0.67% | 1.68% | 1.42% | 1.3% |
| 2026/05/22 | 8.01% | 2.75% | 4.83% | 2.61% | 2.03% | 1% | 0.82% | 1.3% | 1.38% | 1.29% |
| 2026/05/23 | 8.87% | 2.64% | 4.49% | 1.85% | 1.92% | 1.19% | 0.82% | 1.12% | 1.26% | 1.24% |
| 2026/05/24 | 6.38% | 2.56% | 4.34% | 2.08% | 1.86% | 1.01% | 0.98% | 0.91% | 2.46% | 0.65% |
| 2026/05/25 | 5.35% | 1.37% | 4.52% | 2.28% | 1.79% | 1.05% | 0.88% | 1.47% | 1.35% | 1.32% |
| 2026/05/26 | 7.61% | 1.07% | 5.42% | 2.8% | 1.53% | 1.09% | 0.6% | 1.93% | 1.52% | 1.33% |
| 2026/05/27 | 7.38% | 3.27% | 4.69% | 2.8% | 2.36% | 0.88% | 0.84% | 2.45% | 1.24% | 1.26% |
| 2026/05/28 | 8.54% | 1.44% | 4.91% | 2.62% | 1.96% | 1.55% | 0.75% | 1.66% | 1.41% | 1.04% |
| 2026/05/29 | 7.59% | 3.74% | 4.08% | 2.18% | 1.93% | 1.14% | 0.97% | 1% | 0.64% | 1.53% |
| 2026/05/30 | 6.38% | 3.1% | 4.96% | 2.6% | 2.67% | 1.29% | 1.33% | 1.01% | 1.05% | 1.51% |
| 2026/05/31 | 6.18% | 4.85% | 3.35% | 3.23% | 2.07% | 1.96% | 1.16% | 1.05% | 1.03% | 0.76% |
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In May 2026, DeVry University led PPC spend, peaking mid-month. Coursera surged late May, while ASU fluctuated. Keiser University and GCU showed modest gains. By month’s end, DeVry remained dominant.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 1581 |
| 2026/05/02 | 1533 |
| 2026/05/03 | 1590 |
| 2026/05/04 | 1626 |
| 2026/05/05 | 1672 |
| 2026/05/06 | 1603 |
| 2026/05/07 | 1668 |
| 2026/05/08 | 1663 |
| 2026/05/09 | 1541 |
| 2026/05/10 | 1572 |
| 2026/05/11 | 1771 |
| 2026/05/12 | 1826 |
| 2026/05/13 | 1703 |
| 2026/05/14 | 1829 |
| 2026/05/15 | 1663 |
| 2026/05/16 | 1826 |
| 2026/05/17 | 1820 |
| 2026/05/18 | 1840 |
| 2026/05/19 | 1753 |
| 2026/05/20 | 1794 |
| 2026/05/21 | 1855 |
| 2026/05/22 | 1864 |
| 2026/05/23 | 1830 |
| 2026/05/24 | 1904 |
| 2026/05/25 | 2059 |
| 2026/05/26 | 2034 |
| 2026/05/27 | 2013 |
| 2026/05/28 | 1921 |
| 2026/05/29 | 1934 |
| 2026/05/30 | 1992 |
| 2026/05/31 | 1992 |
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In May 2026, distinct advertisers on Google SERP began at 1,581, fluctuated, and peaked at 2,059. The month concluded with a stable 1,992, indicating a dynamic advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Coursera.org and CompTIA.org surged in click share, while DriveSafeColorado.com and BryantStratton.edu faced declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | coursera.org | devry.edu | asu.edu | rasmussen.edu | ciat.edu | nationalcprfoundation.com | gcu.edu | pmi.org | 360training.com | lincolntech-usa.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 3.35% | 4.15% | 1.56% | 2.03% | 1.87% | 1.14% | 0.49% | 1.57% | 1.13% | 1.56% |
| 2026/05/02 | 2.88% | 4.22% | 1.91% | 1.72% | 1.99% | 1.63% | 1.01% | 1.12% | 1.15% | 1.56% |
| 2026/05/03 | 2.32% | 3.8% | 1.36% | 1.42% | 3.36% | 1.71% | 1.38% | 1.13% | 1.34% | 0.88% |
| 2026/05/04 | 2.84% | 3.99% | 1.04% | 1.82% | 1.02% | 1.77% | 1.61% | 1.48% | 1.46% | 1.15% |
| 2026/05/05 | 3.04% | 3.42% | 1.79% | 1.5% | 0.89% | 1.09% | 2.64% | 1.45% | 1.38% | 1.13% |
| 2026/05/06 | 3.19% | 3.56% | 2.23% | 1.5% | 1.1% | 0.98% | 1.53% | 1.27% | 1.75% | 1.72% |
| 2026/05/07 | 2.9% | 3.83% | 1.72% | 2.02% | 1.05% | 1.29% | 1.41% | 1.25% | 1.86% | 1.33% |
| 2026/05/08 | 3.41% | 3.21% | 1.62% | 1.6% | 1.26% | 1.13% | 0.95% | 1.33% | 1.46% | 1.53% |
| 2026/05/09 | 4.03% | 3.05% | 2.16% | 1.38% | 0.83% | 1.5% | 0.88% | 1.63% | 1.72% | 2.07% |
| 2026/05/10 | 3.73% | 2.9% | 1.66% | 1.65% | 1.98% | 1.61% | 1.3% | 0.94% | 1.47% | 1.13% |
| 2026/05/11 | 3.34% | 3.48% | 1.6% | 1.92% | 0.93% | 1.57% | 1.77% | 0.55% | 1.39% | 1.33% |
| 2026/05/12 | 4.31% | 3.61% | 1.69% | 2.37% | 0.73% | 1.31% | 1.75% | 0.86% | 1.4% | 1.34% |
| 2026/05/13 | 3.57% | 4.35% | 1.81% | 1.91% | 0.82% | 1% | 2.05% | 1.16% | 1.86% | 1.31% |
| 2026/05/14 | 3.75% | 4.05% | 1.71% | 1.79% | 0.88% | 1.58% | 2.23% | 1.03% | 1.85% | 1.32% |
| 2026/05/15 | 3.41% | 3.2% | 1.62% | 1.6% | 1.26% | 1.13% | 0.95% | 1.33% | 1.45% | 1.56% |
| 2026/05/16 | 3.95% | 3.3% | 1.61% | 1.42% | 1.16% | 1.58% | 0.87% | 0.89% | 1.27% | 1.21% |
| 2026/05/17 | 3.9% | 3.24% | 1.47% | 1.57% | 2.21% | 2.03% | 1.03% | 1.29% | 1.35% | 1.14% |
| 2026/05/18 | 4.18% | 4.13% | 1.93% | 1.7% | 1.54% | 1.99% | 1.26% | 1.23% | 1.68% | 1.32% |
| 2026/05/19 | 4.11% | 4.19% | 0.77% | 1.43% | 1.12% | 1.9% | 1.22% | 1.27% | 2.06% | 1.46% |
| 2026/05/20 | 3.63% | 4.28% | 1.37% | 1.56% | 0.71% | 1.74% | 1.34% | 1.41% | 1.58% | 1.58% |
| 2026/05/21 | 3.67% | 4.25% | 1.51% | 1.54% | 1.19% | 1.37% | 1.09% | 1.06% | 1.53% | 1.39% |
| 2026/05/22 | 4.62% | 4.22% | 1.65% | 1.67% | 1.05% | 1.56% | 0.77% | 1.29% | 1.76% | 1.2% |
| 2026/05/23 | 4.37% | 4.95% | 1.55% | 1.3% | 0.9% | 1.74% | 0.81% | 1.27% | 1.67% | 1.26% |
| 2026/05/24 | 4.18% | 3.13% | 1.74% | 1.38% | 1.66% | 1.36% | 0.95% | 1.25% | 1.48% | 0.81% |
| 2026/05/25 | 4.09% | 2.34% | 0.68% | 1.4% | 1.9% | 1.92% | 0.76% | 1.03% | 1.16% | 1.26% |
| 2026/05/26 | 5.3% | 4.01% | 0.58% | 1.94% | 1.43% | 1.67% | 0.94% | 1.13% | 1.24% | 1.29% |
| 2026/05/27 | 4.58% | 3.91% | 1.94% | 1.95% | 0.65% | 1.22% | 0.7% | 1.29% | 1.3% | 1.28% |
| 2026/05/28 | 5.03% | 4.63% | 0.61% | 1.72% | 0.51% | 1.41% | 1.26% | 1.33% | 1.52% | 1.14% |
| 2026/05/29 | 3.96% | 4.1% | 1.95% | 1.56% | 0.4% | 1.64% | 0.82% | 1.3% | 1.35% | 1.56% |
| 2026/05/30 | 4.47% | 3.11% | 1.83% | 1.7% | 2% | 1.62% | 0.99% | 0.78% | 1.13% | 1.45% |
| 2026/05/31 | 3.51% | 3.29% | 2.42% | 2.16% | 1.97% | 1.72% | 1.52% | 1.38% | 1.33% | 0.78% |
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In May 2026, Coursera.org’s impression share fluctuated, peaking at 5.30% on the 26th. Devry.edu saw a dip mid-month but ended with a steady 3.29%. ASU.edu’s share was volatile, closing at 2.42%. Rasmussen.edu maintained stability, finishing at 2.16%. CIAT.edu experienced a decline, ending at 1.97%. Nationalcprfoundation.com showed consistent performance, closing at 1.72%. GCU.edu’s share varied, concluding at 1.52%. PMI.org’s share was stable, ending at 1.38%. 360training.com remained steady, finishing at 1.33%. Lincolntech-usa.com fluctuated, closing at 0.78%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
PMP Training with Exam Voucher, Readiness Plan, and Unlimited Exam Attempts* Project Management Professional (PMP) Bootcamp: 5 Days of Intense...
This 6-course program will focus on the foundations of traditional project management. Learn at your own pace and earn a Professional Certificate from Google in under 6 months. Find A Course.
Classes 100% Online — Earn Your AS in Medical Assisting Degree, Take One Class at a Time.
Prepare for the PMP exam with structured, in-person training that’s guaranteed to run. Live, instructor-led PMP training in a classroom.
UChicago Python Courses — Develop the practical coding experience you need by mastering Python and more. Learn Software...
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In the competitive landscape of Google PPC, CIAT.edu stands out with its promise of unlimited PMP exam attempts, while Coursera.org offers flexibility with a Google-backed certificate. Keiser University promotes online medical assistant degrees, Project Management Academy emphasizes in-person PMP training, and UChicago focuses on practical coding skills.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Education & Training Corporate Training May 2026 Report
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