Log in Book a Demo

US Education & Training Corporate Training - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
coursera.org 3.44
360training.com 2.3
personality.co 2.27
16personalities.com 2.21
varsitytutors.com 1.73
phlebotomyusa.com 1.69
yourselfirst.com 1.54
devry.edu 1.53
redcross.org 1.4
nationalcprfoundation.com 1.33
others 80.56

Copyright © Adthena. All rights reserved.

In the education and corporate training PPC landscape, ‘others’ dominate with 80.56% click share. Coursera.org leads individual domains at 3.44%, followed by 360training.com at 2.3%.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date devry.edu coursera.org phoenix.edu cornell.edu uti.edu csuglobal.edu bryantstratton.edu medcerts.com purdue.edu wgu.edu
2025/04/01 4.35% 4.05% 1.74% 1.65% 1.16% 1.43% 1.57% 1.05% 0.96% 1.23%
2025/04/02 3.8% 4.65% 1.25% 1.52% 1.14% 1.17% 1.01% 1.1% 1.23% 1.28%
2025/04/03 3.88% 3.53% 1.44% 1.32% 1.46% 1.26% 1.58% 1.33% 1.19% 2.21%
2025/04/04 4.46% 4% 1.53% 1.48% 1.35% 1.36% 1.28% 1.46% 1.49% 1.75%
2025/04/05 3.4% 4% 1.79% 0.05% 1.5% 1.3% 1.42% 1.68% 1.63% 2.33%
2025/04/06 3.61% 4.57% 1.51% 0.05% 1.06% 1.21% 0.91% 1.56% 1.7% 2.51%
2025/04/07 2.96% 4.16% 1% 1.69% 1.41% 1.47% 0.84% 1.92% 1.29% 1.29%
2025/04/08 3.46% 3.95% 1.27% 1.69% 1.13% 1.43% 1.31% 1.81% 1.68% 1.28%
2025/04/09 3.23% 4.22% 1.4% 1.83% 1.48% 1.36% 1.28% 1.61% 1.8% 1.45%
2025/04/10 4.37% 3.67% 1.41% 1.73% 1.28% 1.1% 1.31% 2.02% 1.67% 1.59%
2025/04/11 3.34% 4.03% 1.53% 1.76% 1.07% 1.58% 0.9% 1.28% 1.68% 1.4%
2025/04/12 4.43% 3.96% 1.95% 0.12% 1.65% 1.68% 1.3% 1.41% 2.35% 1.68%
2025/04/13 3.41% 4.21% 1.19% 0.12% 1.28% 1.84% 0.53% 1.79% 1.85% 1.9%
2025/04/14 3.64% 3.61% 1.39% 1.64% 1.42% 1.48% 1.39% 1.83% 1.55% 2%
2025/04/15 3.91% 3.02% 1.58% 1.72% 1.22% 1.86% 1.5% 1.77% 1.34% 1.54%
2025/04/16 3.72% 3.93% 1.75% 1.6% 1.18% 1.14% 1.45% 1.75% 1.4% 1.22%
2025/04/17 4.88% 3.06% 1.06% 1.6% 0.7% 1.08% 1.4% 1.75% 0.68% 1.51%
2025/04/18 3.98% 2.39% 2.02% 1.71% 1.06% 1.4% 1.14% 1.26% 1.13% 1.28%
2025/04/19 3.42% 2.23% 2.11% 0.1% 1.27% 1.89% 0.7% 1.27% 1.95% 2.18%
2025/04/20 3.02% 2.79% 2.08% 0.12% 1.32% 1.86% 0.75% 1.16% 1.39% 1.93%
2025/04/21 3.51% 2.67% 2.51% 1.8% 1.27% 2.33% 1.21% 0.99% 1.39% 1.59%
2025/04/22 3.34% 2.48% 1.46% 2.03% 1.56% 1.72% 1.51% 1.87% 1.62% 1.11%
2025/04/23 3.67% 2.45% 1.56% 1.82% 1.18% 1.75% 0.99% 1.92% 1.6% 1.25%
2025/04/24 3.16% 2.93% 1.45% 1.88% 1.6% 1.64% 1.66% 1.87% 1.79% 1.59%
2025/04/25 3.6% 3.23% 2.21% 2.3% 1.85% 2.27% 1.42% 1.39% 2.33% 1.59%
2025/04/26 3.24% 2.87% 2.57% 0.21% 1.61% 2.46% 1.22% 1.74% 2.25% 1.98%
2025/04/27 3.17% 2.85% 1.45% 0.16% 2.54% 2.47% 1.12% 1.35% 2.01% 1.96%
2025/04/28 2.9% 2.75% 2% 2.05% 1.96% 2.1% 1.39% 1.45% 1.31% 1.62%
2025/04/29 3.89% 3.2% 3.07% 1.83% 2.04% 2.09% 1.37% 1.41% 1.29% 1.19%
2025/04/30 4.52% 3.56% 2.49% 2.21% 2.03% 1.93% 1.84% 1.51% 1.31% 0.93%

Copyright © Adthena. All rights reserved.

In April 2025, devry.edu’s PPC spend fluctuated, peaking at 4.88 on April 17. Coursera.org started strong but declined mid-month, ending at 3.56. Phoenix.edu saw a steady rise, closing at 2.49. Cornell.edu had sporadic spikes, finishing at 2.21. Uti.edu’s spend was stable, ending at 2.03. Csuglobal.edu showed consistent growth, peaking at 2.47 on April 27. Bryantstratton.edu’s spend varied, closing at 1.84. Medcerts.com maintained a steady trend, ending at 1.51. Purdue.edu’s spend was stable, finishing at 1.31. Wgu.edu experienced fluctuations, closing at 0.93.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 2223
2025/04/02 2171
2025/04/03 2248
2025/04/04 2311
2025/04/05 2286
2025/04/06 2277
2025/04/07 2233
2025/04/08 2199
2025/04/09 2083
2025/04/10 2191
2025/04/11 2013
2025/04/12 2086
2025/04/13 2115
2025/04/14 2163
2025/04/15 2074
2025/04/16 2168
2025/04/17 2029
2025/04/18 2240
2025/04/19 2278
2025/04/20 2122
2025/04/21 2153
2025/04/22 2172
2025/04/23 2181
2025/04/24 2170
2025/04/25 2051
2025/04/26 2005
2025/04/27 1997
2025/04/28 2099
2025/04/29 2027
2025/04/30 1936

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 2,311 on April 4th, then gradually declining to 1,936 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
csuglobal.edu 0.43%
varsitytutors.com 0.43%
carrington.edu 0.34%
blossomup.co 0.33%
happinessproject.com 0.3%
thinkiqacademy.com -0.33%
vt.edu -0.34%
brainmanager.io -0.63%
16personalities.com -0.84%
coursera.org -0.9%

Copyright © Adthena. All rights reserved.

Coursera.org and 16personalities.com saw significant declines, while csuglobal.edu and varsitytutors.com experienced notable gains in click share.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date coursera.org cornell.edu devry.edu uti.edu csuglobal.edu lincolntech-usa.com medcerts.com purdue.edu yourselfirst.com personality.co
2025/04/01 3.54% 2.18% 2.41% 1.33% 1.61% 0.98% 1.09% 0.78% 0.75% 1.72%
2025/04/02 4% 1.85% 2.32% 1.15% 1.22% 1.48% 1.16% 0.88% 0.52% 1.85%
2025/04/03 3.23% 1.83% 2.08% 1.69% 1.5% 1.29% 1.24% 1.03% 0.47% 1.6%
2025/04/04 3.23% 1.76% 2.57% 1.58% 1.51% 1.36% 1.58% 1.24% 1.31% 1.58%
2025/04/05 3.3% 0.03% 2.01% 1.62% 1.43% 1.02% 1.38% 1.06% 1.59% 1.55%
2025/04/06 3.46% 0.03% 2.03% 1.06% 1.25% 1.27% 1.35% 1.25% 1.61% 1.8%
2025/04/07 3.17% 1.9% 1.61% 1.49% 1.54% 0.65% 1.71% 0.98% 1.37% 1.68%
2025/04/08 3.2% 1.83% 1.9% 1.27% 1.49% 1.11% 1.9% 1.3% 1.42% 1.62%
2025/04/09 3.42% 2.19% 1.79% 1.57% 1.38% 1.06% 1.27% 1.24% 1.66% 1.47%
2025/04/10 2.8% 2.03% 2.36% 1.41% 1.24% 1.24% 1.92% 1.32% 1.6% 1.49%
2025/04/11 3.34% 2.05% 1.8% 1.17% 1.57% 2.02% 1.3% 1.29% 1.37% 1.98%
2025/04/12 3.17% 0.08% 2.35% 1.65% 1.91% 1.19% 1.33% 1.7% 1.35% 1.49%
2025/04/13 3.45% 0.08% 1.85% 1.29% 2.1% 0.97% 1.74% 1.44% 1.53% 2.08%
2025/04/14 3.13% 1.92% 2.02% 1.49% 1.74% 0.85% 2.03% 1.17% 1.24% 2.02%
2025/04/15 2.52% 2.03% 2.3% 1.34% 2.12% 0.88% 1.59% 0.99% 1.39% 1.05%
2025/04/16 3.36% 1.92% 1.97% 1.24% 1.13% 1.01% 1.94% 0.95% 1.8% 1.13%
2025/04/17 2.55% 1.66% 2.54% 0.71% 1.21% 0.83% 1.82% 0.57% 1.19% 2.43%
2025/04/18 2% 2.01% 2.37% 1.2% 1.54% 1.41% 1.3% 0.91% 1.53% 0.68%
2025/04/19 1.98% 0.07% 1.94% 1.39% 2.24% 1.48% 1.31% 1.46% 1.27% 0.98%
2025/04/20 2.43% 0.07% 1.78% 1.32% 2% 1.17% 1.23% 1.07% 1.19% 1.72%
2025/04/21 2.38% 2.33% 2.13% 1.5% 2.55% 1.04% 1.07% 1.21% 1.11% 1.76%
2025/04/22 2.09% 2.47% 2.06% 1.77% 1.93% 1.28% 1.8% 1.24% 1.3% 1.52%
2025/04/23 2.18% 2.26% 2.02% 1.33% 2.06% 1.9% 2.13% 1.34% 1.35% 1.59%
2025/04/24 2.43% 2.27% 1.89% 1.86% 1.64% 1.27% 1.84% 1.45% 1.23% 1.64%
2025/04/25 2.78% 2.84% 2.03% 2.16% 2.5% 1.56% 1.47% 1.66% 1.76% 1.56%
2025/04/26 2.36% 0.14% 2.03% 1.7% 2.52% 1.81% 1.75% 1.66% 1.42% 1.67%
2025/04/27 2.34% 0.11% 2.17% 2.8% 2.76% 1.26% 1.4% 1.61% 0.93% 1.7%
2025/04/28 2.36% 2.56% 1.85% 2.21% 2.37% 1.14% 1.65% 1.02% 0.88% 1.78%
2025/04/29 2.75% 2.21% 2.48% 2.33% 2.33% 1.57% 1.48% 1.18% 0.95% 1.45%
2025/04/30 2.85% 2.67% 2.63% 2.46% 2.15% 1.51% 1.37% 1.11% 1.1% 0.93%

Copyright © Adthena. All rights reserved.

Coursera.org started strong in April, peaking at 4.00% on April 2nd, but gradually declined, ending at 2.85%. Meanwhile, Cornell.edu fluctuated, with notable lows and highs, finishing at 2.67%. Devry.edu maintained a steady presence, closing at 2.63%. Uti.edu saw a late surge, ending at 2.46%. Csuglobal.edu showed consistent growth, peaking at 2.76% on April 27th. Lincolntech-usa.com had a modest rise, closing at 1.51%. Medcerts.com experienced fluctuations, ending at 1.37%. Purdue.edu showed a steady climb, finishing at 1.11%. Yourselfirst.com had a varied month, closing at 1.10%. Personality.co had ups and downs, ending at 0.93%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Project Management Certificate https://www.csuglobal.edu

    18 Credit-Hour Program — Take the next step in your project management career with a certificate from CSU Global. Study risk management, project control, project quality management, and other topics.

  2. 2
    Purdue Global - Project Management Certificate https://onlinedegrees.purdue.edu › certificate › program

    We Offer Flexible Programs to Support Those Who Balance Career, Family, and Their Studies. Experience Real-World Learning in a Specialized Field Through Interactive Online Classes. 10-Week Terms. Terms Start Every Month.

  3. 3
    American Red Cross® - First Aid, CPR and AED Courses https://www.redcross.org

    Certification Is Good For 2 Years. Find A Course Near You & Get Trained Today!

  4. 4
    Graduate in Less Than a Year - Train for a Hands-On Career https://www.uti.edu

    Receive hands-on training in our labs from industry professionals at one of our campuses.

  5. 5
    Virginia Tech 10-Week Course - PMP Online Certificate https://courses.cpe.vt.edu › pmp › certification

    Ace your PMP exam with PMI-authorized trainers & 70 hours of instructor-led training. Access capstone projects from 3 domains, 17...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, CSU Global and Purdue Global stand out with their project management certificates, emphasizing career advancement and flexible learning. Meanwhile, the American Red Cross focuses on essential life-saving skills, and UTI offers hands-on career training. Virginia Tech highlights PMP exam success with expert-led courses.

Frequently Asked Questions

Customer Success Stories

UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Education & Training

US Universities

US
Education & Training

US Online Universities/E-Learning

UK
Education & Training

UK Universities

UK
Education & Training

UK Online Universities/E-Learning