US Education & Training Corporate Training - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – US

Google AI Overview visibility for Education & Training Corporate Training US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.0302759126
64.9697240874
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 9%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coursera.org 4.69
devry.edu 2.46
360training.com 2.43
personality.co 2.24
varsitytutors.com 1.55
phlebotomyusa.com 1.4
comptia.org 1.27
160drivingacademy.com 1.25
uti.edu 1.17
lincolntech-usa.com 1.11
others 80.43
  • coursera.org - 4.69%
  • devry.edu - 2.46%
  • 360training.com - 2.43%
  • personality.co - 2.24%
  • varsitytutors.com - 1.55%
  • phlebotomyusa.com - 1.4%
  • comptia.org - 1.27%
  • 160drivingacademy.com - 1.25%
  • uti.edu - 1.17%
  • lincolntech-usa.com - 1.11%
  • others - 80.43%

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In the education and corporate training PPC landscape, ‘others’ dominate with 80.43% click share. Coursera.org leads individual domains at 4.69%, followed by devry.edu at 2.46%.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date coursera.org devry.edu asu.edu purdue.edu wgu.edu keiseruniversity.edu uti.edu phoenix.edu rasmussen.edu cornell.edu
2025/11/01 3.2% 4.97% 1.52% 0.78% 1.39% 1.54% 1.62% 1.89% 1% 0.21%
2025/11/02 3.08% 3.25% 2.52% 0.57% 1.7% 1.58% 1.44% 1.26% 1.2% 0.27%
2025/11/03 3.79% 4.42% 1.98% 0.89% 1.2% 1.05% 1.37% 2.29% 1.37% 1.24%
2025/11/04 4.1% 4.44% 2.45% 0.94% 1.31% 1.78% 1.7% 1.78% 1.2% 1.4%
2025/11/05 3.66% 5.42% 2.74% 1.1% 1.15% 2.09% 1.44% 2.26% 1.22% 1.15%
2025/11/06 3.49% 5.38% 2.09% 1.08% 1.28% 1.54% 1.18% 2.54% 1.09% 1.13%
2025/11/07 3.14% 4.1% 2.59% 1.16% 1.87% 1.36% 1.79% 2.57% 1.07% 1.07%
2025/11/08 4.1% 3.33% 1.81% 2.23% 1.59% 1.5% 1.58% 2.65% 1.09% 0.36%
2025/11/09 4.97% 2.9% 2.57% 2.77% 1.3% 1.64% 1.38% 1.94% 1.54% 0.21%
2025/11/10 5.17% 4.62% 2.4% 1.79% 1.21% 1.32% 1.39% 2.51% 1.26% 1.63%
2025/11/11 4.96% 4.97% 3.85% 0.93% 1.49% 2.07% 1.41% 2.22% 0.95% 1.72%
2025/11/12 4.34% 4.73% 2.76% 1.35% 1.07% 1.51% 1.15% 2.17% 1.58% 1.53%
2025/11/13 4.58% 4.87% 2.3% 1.52% 0.92% 1.48% 1.06% 1.99% 1.31% 1.71%
2025/11/14 4.38% 4.34% 3.26% 1.57% 1.89% 1.44% 0.87% 1.15% 0.98% 1.59%
2025/11/15 4.07% 4.36% 2.84% 1.91% 1.99% 1.75% 0.88% 0.61% 1.57% 0.13%
2025/11/16 4.02% 3.91% 3.26% 1.5% 1.74% 2.14% 1.56% 0.47% 0.82% 0.1%
2025/11/17 3.96% 5.22% 2.18% 1.67% 1.1% 1.49% 0.72% 0.7% 0.77% 1.88%
2025/11/18 3.83% 5.56% 1.67% 1.68% 1.27% 1.45% 0.71% 1.35% 1.29% 2.1%
2025/11/19 4.32% 4.86% 2.87% 1.59% 0.77% 1.35% 0.88% 1.28% 1.25% 1.82%
2025/11/20 4% 5.24% 2.5% 1.49% 1.25% 1.58% 0.88% 0.82% 1.34% 2%
2025/11/21 4.46% 4.49% 2.07% 1.39% 1.05% 1.21% 1.06% 0.95% 1.16% 2.45%
2025/11/22 4.17% 4.33% 1.65% 1.28% 0.77% 1.19% 1.21% 1.56% 1.02% 0.47%
2025/11/23 4.72% 4.7% 2.4% 1.17% 1.15% 1.34% 0.85% 1.56% 1.43% 0.77%
2025/11/24 4.5% 4.76% 2.32% 1.6% 1.16% 1.43% 0.95% 1.11% 1.84% 2.21%
2025/11/25 4.24% 5.16% 1.88% 1.4% 1.1% 1.97% 1.06% 1.1% 1.11% 1.81%
2025/11/26 3.54% 5.58% 2.52% 1.04% 1.99% 1.77% 1.45% 0.74% 1.45% 1.68%
2025/11/27 4.12% 3.41% 1.14% 1.96% 1.78% 0.49% 2% 0.65% 1.38% 1.33%
2025/11/28 3.62% 3.04% 1.59% 1.43% 1.65% 1.19% 1.61% 0.44% 1.05% 1.52%
2025/11/29 4.34% 3.52% 1.91% 1.74% 1.94% 1.39% 1.33% 0.42% 1.21% 0.34%
2025/11/30 5.49% 3.77% 1.93% 1.83% 1.42% 1.23% 1.16% 0.92% 0.82% 0.46%
  • coursera.org
  • devry.edu
  • asu.edu
  • purdue.edu
  • wgu.edu
  • keiseruniversity.edu
  • uti.edu
  • phoenix.edu
  • rasmussen.edu
  • cornell.edu

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Coursera.org’s spend share peaked at 5.49% on November 30, 2025. Devry.edu fluctuated, ending at 3.77%. ASU.edu’s share was steady, closing at 1.93%. Purdue.edu saw a rise, finishing at 1.83%.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 1918
2025/11/02 1973
2025/11/03 1982
2025/11/04 1945
2025/11/05 1910
2025/11/06 1933
2025/11/07 1954
2025/11/08 1932
2025/11/09 1955
2025/11/10 1954
2025/11/11 1888
2025/11/12 1942
2025/11/13 1948
2025/11/14 1893
2025/11/15 1905
2025/11/16 1911
2025/11/17 1901
2025/11/18 1924
2025/11/19 1913
2025/11/20 1862
2025/11/21 1851
2025/11/22 1839
2025/11/23 1843
2025/11/24 1867
2025/11/25 1865
2025/11/26 1829
2025/11/27 1879
2025/11/28 1815
2025/11/29 1796
2025/11/30 1831

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November saw a dynamic shift in distinct advertisers, starting at 1,918 and peaking at 1,982. A decline followed, ending the month at 1,831.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
blossomup.co 0.42%
comptia.org 0.38%
cornell.edu 0.37%
udemy.com 0.29%
mla.org 0.26%
pluralsight.com -0.26%
medcerts.com -0.28%
strayer.edu -0.31%
csuglobal.edu -0.31%
phoenix.edu -0.48%

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Blossomup.co leads with a 0.42% click share rise, while phoenix.edu drops by 0.48%.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date coursera.org personality.co devry.edu wgu.edu purdue.edu lincolntech-usa.com uti.edu asu.edu csuglobal.edu cornell.edu
2025/11/01 2.99% 1.67% 3.28% 1.1% 0.67% 1.8% 1.84% 0.89% 0.72% 0.13%
2025/11/02 2.88% 2.21% 2.15% 1.56% 0.42% 2.15% 1.71% 1.27% 1.63% 0.24%
2025/11/03 3.33% 2.01% 2.87% 1.01% 0.85% 1.44% 1.69% 0.98% 1.38% 1.28%
2025/11/04 3.57% 1.68% 3.12% 1.18% 0.75% 1.25% 2.03% 1.16% 0.98% 1.39%
2025/11/05 3.55% 2.03% 3.72% 1.03% 0.94% 1.6% 1.58% 1.39% 0.73% 1.17%
2025/11/06 3.07% 1.99% 3.5% 1.19% 0.84% 1.23% 1.38% 1.08% 1.35% 1.16%
2025/11/07 2.83% 2.51% 2.49% 1.56% 0.89% 1.62% 2.19% 1.53% 1.33% 0.95%
2025/11/08 3.74% 2.45% 2.04% 1.27% 1.73% 1.33% 1.77% 1.05% 1.53% 0.29%
2025/11/09 4.44% 2.89% 1.96% 1.08% 1.9% 1.12% 1.72% 1.31% 1.58% 0.13%
2025/11/10 4.58% 2.77% 3.12% 1.07% 1.34% 0.93% 1.68% 1.29% 1.5% 1.75%
2025/11/11 4.42% 2.43% 3.48% 1.26% 0.69% 1.13% 1.77% 2.01% 1.34% 1.86%
2025/11/12 3.81% 2.07% 3.34% 0.8% 1.01% 1.05% 1.39% 1.53% 1.77% 1.73%
2025/11/13 4.12% 2.24% 3.32% 0.85% 1.22% 1.42% 1.26% 1.4% 1.66% 1.93%
2025/11/14 3.76% 3.02% 2.97% 1.69% 1.21% 1.73% 1.1% 1.81% 1.58% 1.82%
2025/11/15 3.56% 2.85% 2.75% 1.55% 1.47% 1.59% 1.04% 1.62% 1.53% 0.08%
2025/11/16 3.59% 2.51% 2.6% 1.38% 1.12% 1.76% 1.83% 1.81% 1.42% 0.05%
2025/11/17 3.67% 2.79% 3.42% 0.85% 1.15% 1.49% 0.8% 1.38% 0.71% 2.14%
2025/11/18 3.44% 2.66% 4.13% 1.14% 1.18% 1.65% 0.86% 1.18% 0.23% 2.2%
2025/11/19 4.03% 2.17% 3.37% 0.64% 1.16% 1.72% 1.08% 1.61% 0.74% 2.04%
2025/11/20 3.59% 2.01% 3.69% 1.04% 1.28% 2.03% 1.14% 1.38% 0.7% 2.17%
2025/11/21 4.01% 2.12% 3.04% 0.97% 1.04% 1.61% 1.28% 1% 0.64% 2.71%
2025/11/22 3.64% 2.32% 2.92% 0.69% 1.06% 1.41% 1.53% 0.89% 1.09% 0.39%
2025/11/23 4.11% 2.56% 3.01% 0.98% 1.07% 1.2% 0.96% 1.26% 1.17% 0.76%
2025/11/24 4.02% 2.18% 3.12% 1.17% 1.36% 1.65% 1.15% 1.36% 0.61% 2.4%
2025/11/25 3.79% 2.39% 3.67% 0.92% 1.03% 1.22% 1.27% 0.91% 0.68% 1.84%
2025/11/26 3.17% 1.98% 3.59% 1.84% 0.78% 0.94% 1.71% 1.48% 1.7% 1.77%
2025/11/27 3.45% 1.98% 2.03% 1.56% 1.35% 1.43% 2.48% 0.69% 2.07% 1.33%
2025/11/28 3.17% 2.03% 1.85% 1.44% 0.95% 1.62% 1.93% 0.69% 1.62% 1.76%
2025/11/29 3.66% 1.98% 2.35% 1.62% 1.24% 1.18% 1.66% 1.09% 1.61% 0.27%
2025/11/30 4.79% 2.7% 2.41% 1.35% 1.31% 1.24% 1.23% 1.03% 0.93% 0.33%
  • coursera.org
  • personality.co
  • devry.edu
  • wgu.edu
  • purdue.edu
  • lincolntech-usa.com
  • uti.edu
  • asu.edu
  • csuglobal.edu
  • cornell.edu

Copyright © Adthena. All rights reserved.

Coursera.org’s impression share rose from 2.99% to 4.79% in November 2025, peaking on the 30th. Personality.co fluctuated, ending at 2.7%. Devry.edu saw a decline, closing at 2.41%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training - Last month
  1. 1
    Online Programs Available - Next Session Starts Jan. 5th https://www.chamberlain.edu

    Join the Largest Nursing School in the Country and Over 177K Alumni Who Chose Chamberlain.

  2. 2
    Project Management Certificate - 3-Month Online Program https://online.cornell.edu › project › management

    Become an agile PM. Earn credits toward your PMP. 100% online. Enroll now! Master the skills you need to be an agile Project Manager. 100% online. Around Your Schedule. Flexible Start Dates.

  3. 3
    Project Management Certificate - Offered by Google https://www.coursera.org

    Build in-demand skills for a new career—now with AI training from Google project managers. Learn how to start, plan, and execute a project using agile project management approaches.

  4. 4
    Goldman Sachs - 10,000 Small Businesses https://www.goldmansachs.com › goldman_sachs

    An innovative business education program to enable the next generation of entrepreneurs. Gain practical skills, develop growth plans, and network with other entrepreneurs..

  5. 5
    Medical Assisting Program https://online.keiseruniversity.edu › medical-assist

    Take Your Classes 100% Online — Classes 100% Online — Earn Your AS in Medical Assisting Degree, Take One Class at a Time.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Chamberlain University stands out with its promise of joining the largest nursing school, appealing to aspiring nurses. Cornell and Coursera focus on project management, with Cornell emphasizing flexibility and Coursera highlighting AI training. Goldman Sachs targets entrepreneurs, while Keiser University offers a flexible medical assisting program.

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