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US Education & Training Early Education - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lakeshorelearning.com 21.34
kindercare.com 8.83
abcmouse.com 6.64
ged.com 6.63
k12.com 6.06
hookedonphonics.com 3.49
schoolspecialty.com 3.39
etvendowment.org 2.48
connectionsacademy.com 2.4
teacherspayteachers.com 2.01
others 36.73

Copyright © Adthena. All rights reserved.

Lakeshorelearning.com leads with 21.34% click share, while kindercare.com follows at 8.83%. Others dominate with 36.73%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date kindercare.com connectionsacademy.com etvendowment.org ixl.com powerhomeschool.org k12.com hookedonphonics.com liberty.edu k12academy.com goddardschool.com
2025/04/01 7.43% 5.06% 5.14% 4.23% 3.98% 11.97% 2.38% 0.48% 1.24% 1.58%
2025/04/02 6.35% 4.28% 3.15% 3.13% 2.61% 12.96% 3.1% 0.51% 2.37% 1.14%
2025/04/03 5.59% 8.81% 6.81% 3.02% 3.83% 16.02% 2.84% 0.1% 2.12% 2.63%
2025/04/04 3.17% 7.83% 2.14% 3.3% 4.51% 9.56% 2.71% 1.57% 1.82% 0.97%
2025/04/05 4.77% 7.44% 4.41% 4.76% 4.76% 12.61% 3.57% 1.92% 1.95% 0.65%
2025/04/06 2.47% 3.53% 4.75% 4.35% 5.15% 13.43% 3.8% 1.11% 2.58% 0.74%
2025/04/07 7.03% 6.34% 0% 4.65% 4.73% 9.26% 4.35% 1.29% 1.85% 4.12%
2025/04/08 3.82% 6.57% 2.56% 4.93% 5.18% 13.43% 3.11% 1.21% 1.53% 2.07%
2025/04/09 6.78% 5.53% 6.26% 3.53% 3.79% 7.34% 2.15% 0.63% 1.49% 1.23%
2025/04/10 5.21% 5.2% 2.27% 4.61% 4.17% 10.09% 2.85% 1.12% 1.78% 1.87%
2025/04/11 5.39% 7% 0% 5.18% 6.97% 9.32% 2.22% 2.31% 1.17% 0.94%
2025/04/12 3.73% 4.66% 2.51% 4.26% 5.63% 9.12% 2.95% 3.15% 2.65% 0.2%
2025/04/13 5.37% 5.46% 9.35% 3.46% 4.73% 8.59% 3.66% 1.94% 3.37% 1.78%
2025/04/14 5.08% 5.34% 5.42% 3.93% 4.75% 8.54% 3.18% 1.33% 2.5% 1.26%
2025/04/15 1.42% 7.04% 2.68% 4.38% 4.9% 12.65% 4.14% 1.72% 2.35% 0.76%
2025/04/16 1.57% 8.43% 0% 5.24% 4.99% 9.74% 2.1% 1.68% 2.15% 0.13%
2025/04/17 2.02% 6.07% 0% 1.53% 2.37% 16.1% 7.22% 0.59% 1.49% 2.24%
2025/04/18 5.35% 6.17% 2.28% 2.98% 2.77% 6.65% 3.76% 3.31% 1.4% 4.79%
2025/04/19 1.03% 8.09% 4.56% 3.43% 3.53% 11.36% 3.63% 3.57% 1.48% 2.09%
2025/04/20 3.51% 9.12% 1.69% 4.39% 4.54% 11.64% 2.86% 3.7% 1.38% 1.03%
2025/04/21 2.53% 10.33% 1.79% 2.37% 3.26% 9.46% 2.44% 2.05% 1.8% 3.25%
2025/04/22 5.55% 6.91% 3.42% 1.99% 4.64% 5.39% 1.69% 2.21% 5.7% 0.26%
2025/04/23 3.82% 8.93% 1.73% 2.77% 3.37% 8.6% 2.43% 1.19% 3.05% 6.28%
2025/04/24 3.65% 9.66% 1.81% 3.31% 3.84% 6.6% 3.28% 1.47% 3.19% 1.57%
2025/04/25 8.15% 9.22% 3.94% 2.87% 3.95% 10.63% 2.34% 1.65% 2.44% 2.34%
2025/04/26 4.74% 6.13% 0% 6.91% 3.12% 6.9% 2.63% 4.02% 4.81% 3.82%
2025/04/27 3.29% 8.48% 0% 7.51% 3.87% 7.78% 2.83% 3.55% 2.04% 0.84%
2025/04/28 5.38% 8.33% 1.69% 5.91% 3.91% 10.2% 3.04% 2.12% 1.7% 4.53%
2025/04/29 4.79% 3.66% 1.85% 5.53% 3.28% 11.81% 2.86% 2.9% 0.74% 1.24%
2025/04/30 7.5% 5.89% 5.35% 4.87% 4.73% 4.47% 3.78% 2.94% 0.61% 0.23%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Kindercare’s share fluctuated, peaking at 8.15% on April 25. Connections Academy consistently rose, reaching 10.33% on April 21. K12.com led early, peaking at 16.1% on April 17, but ended at 4.47%. The month concluded with varied performances across domains.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 337
2025/04/02 326
2025/04/03 353
2025/04/04 381
2025/04/05 389
2025/04/06 384
2025/04/07 331
2025/04/08 362
2025/04/09 374
2025/04/10 376
2025/04/11 319
2025/04/12 346
2025/04/13 364
2025/04/14 358
2025/04/15 320
2025/04/16 349
2025/04/17 275
2025/04/18 379
2025/04/19 420
2025/04/20 369
2025/04/21 356
2025/04/22 355
2025/04/23 401
2025/04/24 363
2025/04/25 365
2025/04/26 375
2025/04/27 375
2025/04/28 362
2025/04/29 367
2025/04/30 337

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, peaking at 420 on April 19. The month concluded with 337 advertisers, mirroring its start.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
care.com 1.42%
wtcitv.org 0.93%
goddardschool.com 0.85%
pbsutah.org 0.64%
kindercare.com 0.6%
k12.com -0.93%
abcmouse.com -1.03%
lakeshorelearning.com -1.04%
etvendowment.org -1.16%
ged.com -2.05%

Copyright © Adthena. All rights reserved.

In the past month, care.com surged with a 1.42% click share increase, while ged.com faced a 2.05% decline.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date kindercare.com etvendowment.org lakeshorelearning.com connectionsacademy.com ixl.com abcmouse.com learningposttoys.com teacherspayteachers.com k12.com primroseschools.com
2025/04/01 8.18% 9.49% 12% 3.69% 2.87% 2.38% 3.54% 4.58% 3.74% 2.43%
2025/04/02 6.8% 5% 6.25% 2.77% 1.9% 1.71% 3.9% 10.6% 2.99% 0.18%
2025/04/03 6.61% 13.58% 2.49% 6.82% 2.47% 1.97% 2.1% 6.47% 5.14% 1.46%
2025/04/04 4.75% 4.66% 3.85% 5.51% 2.8% 2.74% 1.37% 4.39% 3.22% 1.64%
2025/04/05 5.9% 8.39% 3.86% 5.39% 3.66% 2.74% 8.89% 1.84% 3.78% 1.97%
2025/04/06 3.72% 9.51% 3.28% 2.18% 3.44% 3.25% 6.34% 4.04% 3.74% 2.32%
2025/04/07 8.13% 0% 5.39% 5.32% 3.58% 2.76% 6.59% 0.28% 2.87% 6.49%
2025/04/08 5.01% 4.9% 3.6% 4.4% 3.79% 3.08% 3.83% 4.62% 4% 1.51%
2025/04/09 7.09% 10.19% 13.81% 3.29% 2.05% 1.63% 2% 3.72% 1.86% 0.41%
2025/04/10 6.92% 4.39% 11.49% 3.66% 3.52% 2.48% 3.27% 0.86% 3.06% 0.95%
2025/04/11 6.19% 0% 7.71% 4.52% 4.07% 4.05% 4.76% 1.34% 2.53% 3.27%
2025/04/12 4.96% 5.84% 4.98% 3.8% 4.01% 3.63% 1.34% 2.46% 2.78% 2.18%
2025/04/13 6.64% 16.3% 6.26% 4.25% 2.84% 2.94% 5.43% 0.86% 2.28% 5.05%
2025/04/14 6% 9% 10.72% 3.43% 2.58% 2.06% 5.29% 7.68% 1.97% 1.04%
2025/04/15 2.2% 5.44% 5.68% 4.88% 3.3% 3.15% 7.25% 6.82% 4.33% 2.32%
2025/04/16 2.33% 0% 5.07% 8.14% 3.81% 2.65% 6.04% 1.9% 3.08% 3.62%
2025/04/17 2.46% 0% 9.42% 4% 1.14% 1.93% 2.63% 9.23% 4.52% 4.68%
2025/04/18 6.99% 4.51% 1.46% 4.04% 2.78% 2.5% 0.14% 4.57% 2.07% 6.61%
2025/04/19 1.51% 9.01% 3.79% 5.78% 3.67% 2.35% 4.19% 0.51% 3.5% 3.91%
2025/04/20 5.12% 3.64% 0.79% 7.56% 4.16% 3.1% 4.85% 4.26% 3.86% 3.59%
2025/04/21 3.38% 3.02% 6.16% 7.91% 1.77% 1.92% 4.02% 0.32% 2.31% 1.07%
2025/04/22 7.14% 6.69% 3.72% 4.61% 1.52% 2.23% 3.93% 2.28% 1.91% 1.79%
2025/04/23 4.93% 3.25% 2.83% 6.03% 1.96% 2.57% 4.86% 4.36% 2.6% 4.53%
2025/04/24 4.8% 3.35% 2.9% 6.4% 2.61% 2.72% 3.79% 1.12% 2.44% 4.96%
2025/04/25 9.26% 7.46% 4.64% 6.45% 2.54% 2.47% 3% 5% 3.98% 1.39%
2025/04/26 5.87% 0% 4.63% 4.47% 5.67% 1.92% 0.95% 0.82% 2.02% 1.24%
2025/04/27 4.27% 0% 11.79% 5.66% 5.82% 2.75% 0.8% 2.6% 2.34% 0%
2025/04/28 6.86% 3.16% 10.93% 6.19% 4.48% 2.25% 3.91% 1.51% 3.29% 0.37%
2025/04/29 4.96% 2.61% 13.56% 2.01% 3.19% 1.96% 0.08% 9.31% 2.81% 1.43%
2025/04/30 9.98% 9.44% 4.53% 4.09% 3.48% 2.79% 2.39% 2.08% 1.6% 1.05%

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April’s PPC landscape saw dynamic shifts. Kindercare’s impressions fluctuated, peaking at 9.98% on April 30. Etvendowment.org experienced highs and lows, ending strong at 9.44%. Lakeshorelearning.com had a notable surge mid-month. Connectionsacademy.com maintained steady growth, while IXL and Abcmouse showed moderate activity. Learningposttoys.com and Teacherspayteachers.com had varied performances. K12.com and Primroseschools.com remained relatively stable. The month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    ABCmouse - Online Learning for Ages 2–8 https://www.abcmouse.com › learning › games

    Games, puzzles, and other fun activities to help kids practice letters, numbers, and more.

  2. 2
    Astravo Online Academy - K-12 | K-12 - Enroll Now - Fall 2025 https://enroll.astravo.org

    School 2.0: Cutting-Edge Technology to Customize Learning, Offering Support & Flexibility

  3. 3
    Early Childhood Education - Online Classes Starting Weekly https://explore.gcu.edu › early-childhood › education

    Future teachers, earn your degree with the flexibility that lets you work while you study.

  4. 4
    Homeschool with IXL | Trusted by 300K Parents https://www.ixl.com

    Unlimited fun practice. Learn math, English, science, & more. Trusted by 300,000+ parents.

  5. 5
    Self-Paced Homeschool Program https://www.powerhomeschool.org

    Complete PreK-12 Curriculum — Homeschooling is Easy with Power Homeschool's Online Homeschool Classes - Get Started Now!

Copyright © Adthena. All rights reserved.

In the vibrant world of online education, ABCmouse captivates young minds with engaging games and puzzles. Astravo Online Academy redefines K-12 learning with cutting-edge technology and flexibility. GCU empowers future educators with adaptable online classes. IXL, trusted by over 300,000 parents, offers unlimited practice across subjects. Power Homeschool simplifies homeschooling with a comprehensive PreK-12 curriculum.

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