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US Education & Training Early Education - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lakeshorelearning.com 23.22
kindercare.com 10.1
abcmouse.com 5.45
k12.com 5.06
ged.com 4.93
schoolspecialty.com 4.64
hookedonphonics.com 3.58
connectionsacademy.com 2.97
schoolhouse.com 2.67
wtcitv.org 2.45
others 34.93

Copyright © Adthena. All rights reserved.

Lakeshorelearning.com leads with 23.22% click share, followed by kindercare.com at 10.1%. Others collectively hold 34.93%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date k12.com connectionsacademy.com kindercare.com etvendowment.org ixl.com hookedonphonics.com liberty.edu powerhomeschool.org goddardschool.com wtcitv.org
2025/05/01 12.63% 7.62% 7.14% 5.83% 3.72% 3.92% 2.55% 4.7% 1.88% 0%
2025/05/02 5.78% 5.1% 4.71% 2.42% 5.22% 3.58% 2.88% 3.7% 1.19% 0%
2025/05/03 9.39% 4.67% 8.1% 2.05% 3.83% 5.47% 4.38% 2.71% 2.66% 0%
2025/05/04 12.82% 5.5% 3.87% 1.93% 4.27% 3.01% 4.21% 2.48% 1.58% 0%
2025/05/05 7.7% 6.54% 7.81% 0% 4.13% 3.66% 3.31% 3.82% 4.91% 0%
2025/05/06 6.15% 5.99% 8.17% 0% 3.39% 2.65% 1.82% 4.39% 0.6% 3.05%
2025/05/07 9.73% 6.63% 7.02% 1.82% 2.33% 2.84% 1.77% 3.56% 1.85% 2.75%
2025/05/08 10.1% 7.88% 7.97% 1.72% 2.99% 2.3% 2.08% 3.23% 4.72% 5.19%
2025/05/09 10.77% 10.35% 5.82% 0% 3.06% 2.68% 1.68% 3.66% 3.09% 3.07%
2025/05/10 3.79% 7.05% 3.75% 1.97% 3.73% 4.46% 1.51% 3.65% 3.23% 5.96%
2025/05/11 9.04% 7.99% 4.05% 1.78% 2.49% 4.55% 2.19% 1.81% 1.8% 2.69%
2025/05/12 12.05% 8.69% 6.72% 1.8% 2.77% 9.2% 1.51% 3.01% 1.28% 5.43%
2025/05/13 11.43% 7.53% 6.62% 1.77% 2.56% 3.08% 1.82% 3.6% 1.28% 5.35%
2025/05/14 10.22% 8.72% 6.99% 4.55% 2.22% 1.81% 2.63% 3.88% 2.37% 5.03%
2025/05/15 8.75% 7.75% 6.13% 3.43% 2.8% 2.15% 1.57% 3.78% 3.76% 5.18%
2025/05/16 17.18% 13.78% 4.39% 1.7% 3.71% 1.98% 1.52% 3.63% 3.53% 5.14%
2025/05/17 12.22% 5.55% 3.66% 0% 2.77% 4.2% 3.84% 2.79% 4.56% 2.8%
2025/05/18 8.04% 10.22% 7.29% 0% 2.47% 2.09% 1.58% 3.16% 1.48% 4.99%
2025/05/19 11.47% 9.6% 4.65% 0% 3.43% 3.84% 2.5% 2.12% 2.47% 2.47%
2025/05/20 5.06% 8.1% 6.13% 2.71% 2.99% 11.21% 2.95% 2.62% 0.55% 0%
2025/05/21 16.03% 7.92% 5.3% 1.81% 2.66% 2.73% 4.53% 3.34% 1.08% 2.73%
2025/05/22 7.22% 7.06% 7.42% 1.8% 3.2% 2.38% 4.49% 3.68% 1.19% 8.13%
2025/05/23 13.69% 6.93% 4.63% 0% 2.86% 2.45% 4.83% 3.5% 0.74% 3%
2025/05/24 7.54% 9.72% 6.08% 2.05% 3.39% 4.59% 3.53% 1.5% 0.77% 6.19%
2025/05/25 4.94% 8.76% 4.58% 4.04% 2.93% 2.49% 3.41% 2.62% 2.17% 3.05%
2025/05/26 13.81% 9.56% 2.43% 0% 3.64% 3.02% 4.7% 3.5% 0.88% 0%
2025/05/27 14.56% 9.89% 4.77% 3.7% 3.34% 3.47% 3.91% 2.43% 0.36% 5.58%
2025/05/28 7.42% 11.4% 5.62% 0% 3.76% 2.8% 4.56% 4.26% 2.03% 0%
2025/05/29 17.56% 8.7% 4.29% 4.43% 3.02% 3.42% 3.87% 2.33% 0.68% 3.34%
2025/05/30 20.06% 9.49% 5.71% 4.76% 2.82% 2.53% 5.2% 2.88% 0.18% 0.72%
2025/05/31 11.72% 10.29% 4.27% 4.25% 3.69% 3.3% 3.1% 1.35% 0.64% 0%

Copyright © Adthena. All rights reserved.

In May 2025, k12.com led with fluctuating spend, peaking at 20.06%. Connectionsacademy.com maintained steady growth, while kindercare.com saw a decline. Etvendowment.org and ixl.com had modest shares, with hookedonphonics.com and liberty.edu showing varied trends. Powerhomeschool.org and wtcitv.org experienced ups and downs, and goddardschool.com had minimal impact.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 330
2025/05/02 364
2025/05/03 365
2025/05/04 371
2025/05/05 345
2025/05/06 382
2025/05/07 401
2025/05/08 403
2025/05/09 394
2025/05/10 384
2025/05/11 419
2025/05/12 355
2025/05/13 403
2025/05/14 395
2025/05/15 385
2025/05/16 372
2025/05/17 384
2025/05/18 384
2025/05/19 395
2025/05/20 403
2025/05/21 371
2025/05/22 369
2025/05/23 357
2025/05/24 346
2025/05/25 351
2025/05/26 346
2025/05/27 347
2025/05/28 369
2025/05/29 359
2025/05/30 342
2025/05/31 326

Copyright © Adthena. All rights reserved.

May began with 330 advertisers, peaking at 419 mid-month. A gradual decline followed, ending with 326.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
schoolspecialty.com 3.19%
schoolhouse.com 2.59%
teacherspayteachers.com 0.83%
abcmouse.com 0.8%
kumon.com 0.71%
vegaspbs.org -0.53%
wtcitv.org -0.68%
kindercare.com -0.69%
goddardschool.com -1.1%
lakeshorelearning.com -4.75%

Copyright © Adthena. All rights reserved.

In the past month, school specialty.com surged with a 3.19% click share increase, while lakeshorelearning.com faced a 4.75% decline.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date connectionsacademy.com etvendowment.org kindercare.com k12.com ixl.com abcmouse.com lakeshorelearning.com primroseschools.com goddardschool.com wtcitv.org
2025/05/01 6.1% 11.44% 9.21% 4.17% 2.87% 1.92% 4.65% 3.29% 2.01% 0%
2025/05/02 2.93% 5.64% 5.61% 1.95% 3.75% 2.69% 4.01% 0.41% 1.38% 0%
2025/05/03 3.04% 4.75% 9.44% 2.18% 3.37% 2.16% 7.7% 2.04% 3.46% 0%
2025/05/04 4.08% 4.37% 4.41% 2.88% 2.96% 2.03% 9.05% 4.46% 2.07% 0%
2025/05/05 4.56% 0% 8.68% 1.76% 2.83% 2.03% 12.8% 3.81% 5.55% 0%
2025/05/06 4.32% 0% 10.39% 1.4% 2.4% 1.98% 13.01% 1.01% 1.17% 4.83%
2025/05/07 4.9% 4.14% 8.03% 2.72% 1.38% 2.13% 15.49% 1.7% 2.79% 4.14%
2025/05/08 5.16% 4.07% 8.88% 2.51% 2.54% 1.97% 10.35% 1.33% 6.31% 8.14%
2025/05/09 9.07% 0% 7.6% 2.97% 2.24% 2.43% 11.62% 1.81% 4.28% 4.98%
2025/05/10 5.34% 4.69% 4.41% 1.13% 3.11% 1.98% 2.47% 0.43% 4.82% 9.39%
2025/05/11 7.21% 4.22% 4.86% 2.16% 1.94% 1.86% 11.44% 1.78% 2.41% 4.22%
2025/05/12 8.03% 4.15% 7.69% 2.97% 1.88% 2.01% 14.46% 0.66% 1.82% 8.3%
2025/05/13 4.79% 4.3% 8.43% 2.92% 2.18% 2.4% 4.22% 1.2% 1.84% 8.61%
2025/05/14 7.06% 11.22% 8.61% 3.25% 1.72% 2.14% 1.59% 0.3% 3.57% 8.09%
2025/05/15 4.59% 8.22% 7.2% 2.5% 2.26% 2.03% 3.09% 3.92% 4.69% 8.22%
2025/05/16 13.57% 4.21% 6.05% 4.68% 2.72% 1.67% 2.24% 2.4% 4.96% 8.41%
2025/05/17 4.34% 0% 4.04% 2.88% 2.31% 2.09% 10.72% 2.25% 4.45% 4.18%
2025/05/18 9.77% 0% 8.52% 2.31% 1.75% 2.08% 3.42% 2.77% 2.15% 7.69%
2025/05/19 7.42% 0% 6.15% 3.13% 2.66% 2.27% 5.56% 1.46% 3.06% 4.19%
2025/05/20 6.29% 7.14% 7.87% 1.5% 2.72% 2.37% 1.26% 1.23% 0.7% 0%
2025/05/21 7.97% 4.35% 6.71% 4.01% 1.83% 2.01% 6.75% 1.31% 1.52% 4.35%
2025/05/22 4.74% 3.9% 7.38% 1.97% 2.31% 2.46% 5.59% 3.53% 1.69% 11.69%
2025/05/23 4.33% 0% 5% 3.46% 2.17% 1.85% 17.97% 1.43% 0.99% 4.63%
2025/05/24 9.94% 4.43% 6.05% 1.88% 2.65% 2.16% 11.24% 2.59% 0.92% 8.86%
2025/05/25 7.16% 8.67% 5.55% 1.26% 2.36% 2.09% 7.69% 3.15% 2.7% 4.33%
2025/05/26 10.26% 0% 3.17% 3.98% 3.16% 3.31% 2.94% 0.8% 1.37% 0%
2025/05/27 8.14% 8.97% 5.57% 3.92% 2.75% 2.7% 9.05% 0.67% 0.43% 8.97%
2025/05/28 9.06% 0% 6.92% 2.37% 3.47% 3.48% 7.1% 0.02% 2.75% 0%
2025/05/29 5.19% 9.78% 5.01% 4.48% 2.6% 2.82% 6.41% 1.41% 0.82% 4.89%
2025/05/30 7.3% 12.29% 8.13% 5.65% 3.33% 3.34% 8.99% 0.05% 0.16% 1.01%
2025/05/31 10.8% 10.11% 5.65% 3.87% 3.34% 3.25% 3.02% 1.57% 0.9% 0%

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In May 2025, Connections Academy’s impression share fluctuated, peaking at 13.57% on the 16th. Etvendowment.org saw a strong finish with 12.29% on the 30th. Kindercare.com maintained steady performance, while Lakeshore Learning spiked mid-month. Primrose Schools and Goddard School had lower shares, with WTCITV.org showing notable peaks.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    ABCmouse https://www.abcmouse.com

    Reading, Math, and Phonics — Learn to read with ABCmouse, the award-winning reading app for kids ages 2–8. Inspire your child to...

  2. 2
    Colorado Connections Academy® - Finish Your High School Online https://learn.connectionsacademy.com › learnmore

    Our Students Are Given The Tools To Succeed With Individualized Lessons and 1:1 Attention. Find...

  3. 3
    Homeschool with IXL https://www.ixl.com

    Trusted by 300K Parents — Unlimited fun practice. Learn math, English, science, & more. Trusted by 300,000+ parents.

  4. 4
    Welcome to KinderCare® - KinderCare® Child Care Centers https://www.kindercare.com › learning › centers

    From curriculum to teachers, our approach to early education inspires a love of learning.

  5. 5
    All-Day Fun at Wondercamp - Summer Camp For Kids https://www.lapetite.com

    Don't Miss Out On The Fun! Discover Summer Programs Designed for Imagination & Discovery.

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ABCmouse captivates young minds with award-winning reading apps, while Connections Academy empowers high schoolers with personalized online education. IXL offers trusted, unlimited practice across subjects, and KinderCare inspires early learning. La Petite’s Wondercamp promises imaginative summer adventures.

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