US Education & Training Early Education - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – US

Google AI Overview visibility for Education & Training Early Education US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.1614448544
61.8385551456
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 6%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lakeshorelearning.com 29.03
abcmouse.com 7.49
kindercare.com 5.61
etvendowment.org 4.89
schoolspecialty.com 4.74
k12.com 4.07
hookedonphonics.com 3.97
ixl.com 2
ged.com 1.98
teacherspayteachers.com 1.57
others 34.65
  • lakeshorelearning.com - 29.03%
  • abcmouse.com - 7.49%
  • kindercare.com - 5.61%
  • etvendowment.org - 4.89%
  • schoolspecialty.com - 4.74%
  • k12.com - 4.07%
  • hookedonphonics.com - 3.97%
  • ixl.com - 2%
  • ged.com - 1.98%
  • teacherspayteachers.com - 1.57%
  • others - 34.65%

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Lakeshorelearning.com leads with 29.03% click share, while “others” collectively hold 34.65%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date k12.com etvendowment.org connectionsacademy.com ixl.com primroseschools.com hookedonphonics.com acellusacademy.com abcmouse.com kindercare.com berklee.edu
2026/02/01 6.11% 0% 3.87% 4.73% 1.05% 8.38% 2.37% 4.03% 2.75% 5.41%
2026/02/02 9.52% 5.92% 5.49% 3.49% 1.8% 2.65% 1.89% 1.88% 2.53% 5.52%
2026/02/03 9.73% 5.74% 3.09% 5.13% 1.65% 4.27% 4.19% 3.42% 3.27% 6.78%
2026/02/04 7.64% 5.15% 2.02% 4.78% 3.17% 2.83% 3.11% 2.28% 3.95% 8.36%
2026/02/05 8.28% 6.36% 2.92% 4.76% 1.75% 2.98% 4.21% 3.1% 4.8% 7.64%
2026/02/06 9.81% 11.72% 3.59% 3.86% 2.62% 2.69% 2.6% 3.06% 2.73% 8.36%
2026/02/07 7.01% 5.83% 1.78% 4.12% 2.09% 3.28% 1.94% 4.01% 2.85% 8.4%
2026/02/08 10.79% 6.7% 3.63% 5.19% 2.94% 4.15% 2.76% 4.22% 2.41% 4.8%
2026/02/09 6.56% 5.87% 1.01% 5.42% 1.51% 3.46% 3.48% 2.71% 2.51% 5.47%
2026/02/10 7.99% 10.65% 2.75% 3.78% 1.23% 2.52% 2.4% 2.94% 2.26% 3.98%
2026/02/11 9.1% 13.36% 3.65% 5.51% 1.6% 3.53% 3.18% 2.68% 1.94% 7.68%
2026/02/12 8.21% 6.31% 2.89% 4.72% 1.73% 2.95% 4.18% 3.07% 4.76% 7.58%
2026/02/13 9.68% 11.56% 3.54% 3.81% 2.58% 2.65% 2.56% 3.02% 2.69% 8.25%
2026/02/14 6.91% 5.75% 1.76% 4.06% 2.07% 3.24% 1.92% 3.96% 2.82% 8.29%
2026/02/15 10.55% 6.55% 3.55% 5.07% 2.87% 4.06% 2.7% 4.12% 2.36% 4.69%
2026/02/16 6.52% 5.84% 1.01% 5.4% 1.51% 3.45% 3.46% 2.69% 2.5% 5.44%
2026/02/17 18.37% 0% 5.98% 5.06% 2.09% 2.89% 4.03% 2.68% 0.48% 0%
2026/02/18 17.17% 0% 4.73% 5.18% 1.59% 4.56% 2.72% 1.52% 3.53% 7.43%
2026/02/19 10.95% 7.3% 5.48% 4% 3.06% 3.2% 1.93% 1.16% 2.09% 7.04%
2026/02/20 12.01% 0% 6.6% 3.25% 2.54% 2.51% 2.02% 1.22% 3.66% 4.36%
2026/02/21 5.85% 9.63% 4.63% 3.84% 1.36% 3.73% 2.15% 2.31% 3.44% 6.58%
2026/02/22 9.78% 0% 3.65% 5.08% 4.01% 4.78% 2.52% 2.19% 1.6% 6.8%
2026/02/23 9.78% 0% 5.38% 5.67% 1.96% 3.81% 4.07% 1.63% 2.65% 10.98%
2026/02/24 10.7% 5.94% 4.59% 5.04% 0.77% 3.12% 5.23% 1.52% 2.17% 4.44%
2026/02/25 20.36% 12.43% 4.56% 3.21% 2.79% 2.62% 2.83% 1.3% 2.79% 1.55%
2026/02/26 8.09% 13.45% 5.06% 5.23% 1.85% 2.95% 2.9% 1.6% 1.92% 3.14%
2026/02/27 13.96% 0% 6.91% 6.23% 0.77% 5.09% 3.33% 2.46% 3.49% 2.75%
2026/02/28 14.04% 5.23% 5.13% 5.08% 4.53% 3.03% 2.01% 1.58% 1.54% 0.47%
  • k12.com
  • etvendowment.org
  • connectionsacademy.com
  • ixl.com
  • primroseschools.com
  • hookedonphonics.com
  • acellusacademy.com
  • abcmouse.com
  • kindercare.com
  • berklee.edu

Copyright © Adthena. All rights reserved.

In February 2026, k12.com saw a significant spike on the 17th, reaching 18.37, while etvendowment.org peaked on the 25th at 12.43. Connectionsacademy.com remained steady, and ixl.com had a consistent presence. Primroseschools.com fluctuated, ending strong at 4.53. Hookedonphonics.com and acellusacademy.com showed moderate activity. Abcmouse.com and kindercare.com had lower engagement, while berklee.edu experienced a decline, finishing at 0.47.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 325
2026/02/02 355
2026/02/03 340
2026/02/04 344
2026/02/05 353
2026/02/06 350
2026/02/07 341
2026/02/08 339
2026/02/09 312
2026/02/10 342
2026/02/11 332
2026/02/12 353
2026/02/13 350
2026/02/14 341
2026/02/15 339
2026/02/16 312
2026/02/17 274
2026/02/18 285
2026/02/19 300
2026/02/20 275
2026/02/21 296
2026/02/22 312
2026/02/23 333
2026/02/24 334
2026/02/25 325
2026/02/26 308
2026/02/27 292
2026/02/28 283

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, starting at 325, peaking at 355, and closing at 283.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
schoolspecialty.com 2.67%
ged.com 1.74%
k12.com 1.4%
pbssocal.org 0.66%
pbsutah.org 0.57%
teacherspayteachers.com -0.71%
lakeshorelearning.com -0.81%
wtvi.org -1.07%
etvendowment.org -1.6%
abcmouse.com -1.97%

Copyright © Adthena. All rights reserved.

SchoolSpecialty.com leads with a 2.67% click share rise, while ABCmouse.com drops by 1.97%.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date etvendowment.org primroseschools.com ixl.com k12.com connectionsacademy.com lakeshorelearning.com abcmouse.com teacherspayteachers.com kindercare.com berklee.edu
2026/02/01 0% 1.72% 4.46% 1.57% 3.33% 9.71% 5.65% 0% 2.24% 3.24%
2026/02/02 9.69% 1.8% 3.31% 2.14% 4.85% 5.08% 2.1% 6.93% 2.14% 3.03%
2026/02/03 9.28% 1.91% 3.6% 2.61% 2.22% 10.55% 4.18% 0.51% 2.7% 3.63%
2026/02/04 7.65% 3.09% 3.46% 1.67% 1.29% 6.08% 2.62% 18.29% 3.12% 4.23%
2026/02/05 11.63% 2.34% 4.08% 2.33% 2.52% 7.33% 4.18% 2.79% 4.58% 4.68%
2026/02/06 18.27% 2.78% 2.38% 4.14% 3.45% 6.74% 3.56% 0% 2.35% 4.44%
2026/02/07 8.24% 2.19% 2.64% 1.51% 0.98% 6.92% 4.16% 6.78% 2.16% 3.91%
2026/02/08 10.37% 3.6% 4.01% 5.27% 2.71% 7.39% 4.76% 0.21% 2.11% 2.43%
2026/02/09 9.91% 2.05% 3.94% 2.41% 0.76% 8.86% 3.23% 0.04% 2.29% 3.1%
2026/02/10 16.83% 1.3% 2.95% 3.99% 2.05% 6.3% 3.24% 0.38% 1.9% 1.97%
2026/02/11 23.53% 2.01% 4.31% 3.08% 2.53% 6.26% 3.23% 3.39% 2.05% 4.6%
2026/02/12 11.63% 2.34% 4.08% 2.33% 2.52% 7.33% 4.18% 2.79% 4.58% 4.68%
2026/02/13 18.27% 2.78% 2.38% 4.14% 3.45% 6.74% 3.56% 0% 2.35% 4.44%
2026/02/14 8.24% 2.19% 2.64% 1.51% 0.98% 6.92% 4.16% 6.78% 2.16% 3.91%
2026/02/15 10.37% 3.6% 4.01% 5.27% 2.71% 7.39% 4.76% 0.21% 2.11% 2.43%
2026/02/16 9.91% 2.05% 3.94% 2.41% 0.76% 8.86% 3.23% 0.04% 2.29% 3.1%
2026/02/17 0% 2.19% 4.24% 6.42% 5.99% 6.63% 4.52% 0.24% 0.55% 0%
2026/02/18 0% 2.56% 4.43% 8.93% 4.11% 11.77% 2.56% 1.15% 3.73% 5.09%
2026/02/19 12.32% 3.44% 3.28% 2.79% 5.13% 7.57% 1.59% 6.69% 1.88% 3.85%
2026/02/20 0% 2.69% 2.86% 3.63% 4.85% 10.44% 1.88% 0.49% 3.93% 2.85%
2026/02/21 16.44% 2.19% 3.34% 3.43% 3.34% 7.8% 2.84% 0.7% 3.02% 3.85%
2026/02/22 0% 5.45% 4.39% 4.67% 2.15% 9.77% 3.34% 0% 1.71% 4.28%
2026/02/23 0% 2.6% 4.81% 2.88% 3.99% 7.47% 2.37% 9.37% 2.42% 6.58%
2026/02/24 10.76% 0.94% 4.14% 3.34% 3.15% 6.5% 2.05% 7.92% 2.27% 2.53%
2026/02/25 21.75% 3.82% 2.89% 12.84% 4.01% 8.09% 1.66% 0.16% 2.64% 0.85%
2026/02/26 22.69% 1.87% 3.76% 2.54% 4.79% 7.37% 2.16% 0.75% 1.75% 1.77%
2026/02/27 0% 0.87% 5.47% 5.05% 6.61% 11.28% 3.57% 1.69% 3.62% 1.69%
2026/02/28 8.95% 6.22% 4.48% 4.04% 3.64% 2.54% 2.28% 1.77% 1.48% 0.28%
  • etvendowment.org
  • primroseschools.com
  • ixl.com
  • k12.com
  • connectionsacademy.com
  • lakeshorelearning.com
  • abcmouse.com
  • teacherspayteachers.com
  • kindercare.com
  • berklee.edu

Copyright © Adthena. All rights reserved.

In February 2026, etvendowment.org saw fluctuating impressions, peaking at 23.53% on the 11th. Primroseschools.com had a notable rise to 6.22% on the 28th. Ixl.com maintained steady impressions, while k12.com spiked to 12.84% on the 25th. Connectionsacademy.com and lakeshorelearning.com experienced varied trends, with lakeshorelearning.com dropping to 2.54% by month’s end. Abcmouse.com and teacherspayteachers.com showed inconsistent patterns, with teacherspayteachers.com peaking at 18.29% on the 4th. Kindercare.com and berklee.edu had modest fluctuations, with berklee.edu ending at 0.28%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education - Last month
  1. 1
    Bryant & Stratton® College - Online Only College Classes https://online.bryantstratton.edu › online › college

    Explore Online Only Programs Offered In Legal Services, Business, Accounting & Healthcare.

  2. 2
    For Middle And High School https://learn.fusionacademy.com › -- › --

    Fusion Academy — For Students With Learning, Social, Or Emotional...

  3. 3
    Milton Hershey School | Tuition-Free Pre-K-12 School https://www.mhskids.org

    A tuition-free, pre-k-12 private school where students live and learn on campus. Exceptional academics, home life, and opportunity. Check initial eligibility today!

  4. 4
    Hispanic Serving Institution - Apply Online & Get Started https://info.nmsu.edu

    70+ Career-Focused Programs. Study 100% Online. 8-Week Accelerated Courses. Learn More. NMSU...

  5. 5
    Purdue Global - Classes for Working Adults https://onlinedegrees.purdue.edu › programs › programs

    A Trusted Program. A Proven Education. An Opportunity That's Real. Learn More.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Bryant & Stratton® College highlights diverse programs in legal, business, and healthcare. Fusion Academy caters to students with unique learning needs. Milton Hershey School offers a tuition-free, holistic education. NMSU emphasizes its Hispanic-serving status with flexible online courses, while Purdue Global targets working adults with trusted, proven programs.

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