US Education & Training Early Education - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – US

Google AI Overview visibility for Education & Training Early Education US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.3374806581
60.6625193419
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
gcu.edu 9.56
nu.edu 7.86
ixl.com 4.61
regent.edu 4.08
lakeshorelearning.com 3.88
acellusacademy.com 3.62
k12.com 3.45
wtcitv.org 3.24
post.edu 2.88
asu.edu 2.57
others 54.25
  • gcu.edu - 9.56%
  • nu.edu - 7.86%
  • ixl.com - 4.61%
  • regent.edu - 4.08%
  • lakeshorelearning.com - 3.88%
  • acellusacademy.com - 3.62%
  • k12.com - 3.45%
  • wtcitv.org - 3.24%
  • post.edu - 2.88%
  • asu.edu - 2.57%
  • others - 54.25%

Copyright © Adthena. All rights reserved.

In the education PPC landscape, ‘others’ dominate with 54.25% click share, while gcu.edu leads specific domains at 9.56%, followed by nu.edu at 7.86%.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ixl.com gcu.edu k12.com nu.edu lakeshorelearning.com post.edu acellusacademy.com asu.edu regent.edu wtcitv.org
2025/10/01 6.8% 2.88% 5.06% 4.76% 4.22% 3.91% 7.23% 0.57% 5.67% 0%
2025/10/02 4% 9.17% 4.95% 4.05% 2.42% 9.58% 3.49% 0.44% 3.19% 4.17%
2025/10/03 4.05% 2.76% 3.97% 2.12% 1.63% 6.44% 3.62% 0.53% 5.32% 0%
2025/10/04 4.74% 12.53% 2.94% 4.95% 2.97% 3.8% 3.02% 0.51% 5.18% 0%
2025/10/05 4.53% 2.66% 3.62% 9.03% 3.61% 2.5% 2.95% 0.47% 1.99% 4.71%
2025/10/06 3.99% 16.93% 3.35% 3.94% 3.45% 2.01% 3.47% 3.51% 7.46% 4.69%
2025/10/07 3.37% 14.51% 2.98% 13.45% 2.08% 4.24% 3.47% 0.45% 7.15% 0%
2025/10/08 4.27% 9.38% 2.99% 14.76% 3.1% 3.84% 3.93% 0.51% 3.54% 0%
2025/10/09 4.99% 8.07% 4% 5.76% 3.17% 0.13% 5.74% 9.91% 5.28% 6.37%
2025/10/10 4.37% 6.16% 4.13% 12.29% 2.78% 2.06% 3.46% 0.62% 3.93% 5.59%
2025/10/11 4.23% 11.49% 2.62% 13.78% 2.23% 0.06% 2.21% 3.9% 11.94% 4.69%
2025/10/12 3.61% 12.93% 2.27% 13.17% 2.22% 3.01% 2.29% 2.83% 2.66% 3.97%
2025/10/13 5.06% 9.74% 2.99% 7.78% 3.11% 1.77% 4.41% 9.77% 1.77% 4.83%
2025/10/14 5.17% 13.57% 4.17% 2.43% 3.07% 2.96% 4.3% 8.86% 6.28% 0%
2025/10/15 3.97% 10.67% 2.41% 7.09% 1.84% 2.94% 2.67% 10.39% 1.35% 7.91%
2025/10/16 4.31% 11.89% 3.2% 8.33% 3.21% 3.86% 3.9% 13.61% 4.61% 0%
2025/10/17 4.43% 8.66% 1.47% 6.47% 2% 3.43% 3.3% 7.23% 5.25% 4.01%
2025/10/18 5.31% 13.68% 2.9% 8.77% 3.03% 1.57% 3.14% 5.68% 3.79% 0%
2025/10/19 5.94% 7.92% 2.85% 4.13% 2.47% 0.01% 4.31% 8.79% 4.22% 0%
2025/10/20 6.21% 15.22% 4.27% 14.33% 6.06% 0.04% 5.79% 5.55% 0.04% 3.78%
2025/10/21 8.47% 1.42% 3.57% 1.26% 7.49% 0.07% 7.64% 0.46% 0.63% 17.01%
2025/10/22 9.02% 2.7% 5.19% 2.5% 3.32% 0.02% 9.98% 0.89% 0.72% 0%
2025/10/23 10.35% 2.69% 4.8% 1.72% 5.41% 0.03% 10.49% 1.95% 0.82% 0%
2025/10/24 8.59% 0.81% 6.23% 1.26% 4.21% 0.17% 8.26% 1.84% 0.35% 0%
2025/10/25 8.63% 1.56% 7.49% 3.43% 4.02% 1.74% 8.75% 2.58% 0.93% 0%
2025/10/26 9.78% 1.15% 6.23% 1.34% 4.94% 3.45% 8.59% 1.86% 0.18% 0%
2025/10/27 11.04% 1.25% 8.89% 2.88% 3.02% 1.31% 11.09% 0.83% 0.68% 0%
2025/10/28 9.63% 2.08% 9.69% 1.29% 2.82% 3.45% 12.91% 0.76% 0.12% 0%
2025/10/29 9.41% 2.04% 5.51% 1.22% 4.11% 0.81% 3.91% 0.53% 1.04% 0%
2025/10/30 11.07% 4.32% 6.54% 4.64% 6% 0.66% 1.32% 0.69% 0.69% 0%
2025/10/31 11.65% 5.76% 4.72% 4.19% 2.53% 1.91% 0.79% 0.52% 0.36% 0%
  • ixl.com
  • gcu.edu
  • k12.com
  • nu.edu
  • lakeshorelearning.com
  • post.edu
  • acellusacademy.com
  • asu.edu
  • regent.edu
  • wtcitv.org

Copyright © Adthena. All rights reserved.

In October 2025, IXL.com steadily increased its PPC spend share, peaking at 11.65% on the 31st. Meanwhile, GCU.edu saw a sharp decline, starting strong but dropping to 5.76% by month’s end.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 346
2025/10/02 341
2025/10/03 310
2025/10/04 289
2025/10/05 310
2025/10/06 302
2025/10/07 281
2025/10/08 273
2025/10/09 269
2025/10/10 273
2025/10/11 288
2025/10/12 273
2025/10/13 293
2025/10/14 295
2025/10/15 288
2025/10/16 302
2025/10/17 291
2025/10/18 326
2025/10/19 313
2025/10/20 317
2025/10/21 309
2025/10/22 322
2025/10/23 314
2025/10/24 315
2025/10/25 311
2025/10/26 311
2025/10/27 317
2025/10/28 294
2025/10/29 299
2025/10/30 305
2025/10/31 292

Copyright © Adthena. All rights reserved.

October began with 346 advertisers, dipping to 269 mid-month. A recovery followed, ending at 292. The month showcased fluctuations, reflecting dynamic advertiser engagement.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ixl.com 2.05%
lakeshorelearning.com 1.98%
k12.com 1.72%
kansascitypbs.org 1.71%
acellusacademy.com 1.53%
post.edu -1.93%
valleypbs.org -2.03%
regent.edu -4.23%
nu.edu -5.56%
gcu.edu -6.66%

Copyright © Adthena. All rights reserved.

In the past month, ixl.com surged by 2.05%, while gcu.edu dropped by 6.66%.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ixl.com gcu.edu k12.com nu.edu lakeshorelearning.com post.edu acellusacademy.com regent.edu asu.edu wtcitv.org
2025/10/01 5.98% 2.41% 4.48% 4.05% 4.65% 3.61% 5.98% 5.21% 0.27% 0%
2025/10/02 4.04% 9.06% 4.48% 3.79% 3.18% 9.18% 3.27% 3.14% 0.25% 3.84%
2025/10/03 4.15% 2.5% 3.85% 1.95% 2.02% 6.28% 3.7% 5.55% 0.3% 0%
2025/10/04 4.72% 11.45% 2.71% 4.36% 3.31% 3.55% 2.86% 5.07% 0.27% 0%
2025/10/05 4.31% 2.36% 3.35% 8.06% 4.07% 2.14% 2.67% 3.22% 0.27% 4.34%
2025/10/06 4.13% 16.23% 3.24% 3.69% 4.07% 2.01% 3.33% 6.75% 1.8% 4.81%
2025/10/07 3.39% 13.04% 3.01% 11.46% 2.27% 3.22% 3.54% 6.83% 0.23% 0%
2025/10/08 4.06% 9.05% 2.83% 13.22% 3.36% 3.63% 3.64% 3.39% 0.3% 0%
2025/10/09 5.26% 8.38% 4.54% 5.88% 3.92% 0.02% 6.02% 4.81% 5.55% 5.92%
2025/10/10 4.25% 6.11% 4.87% 11.1% 3.48% 1.94% 3.2% 4.03% 0.4% 4.93%
2025/10/11 4.34% 11.3% 2.69% 12.94% 2.71% 0.03% 2.2% 11.21% 2.39% 4.27%
2025/10/12 3.68% 12.43% 2.83% 12.63% 2.59% 3.1% 2.27% 2.8% 1.59% 3.53%
2025/10/13 5.14% 8.78% 4.06% 7.21% 3.72% 1.72% 4.56% 1.88% 3.74% 4.33%
2025/10/14 5.1% 12.54% 5.78% 2.55% 3.71% 2.18% 4.33% 5.96% 4.77% 0%
2025/10/15 4.33% 10.05% 2.88% 6.45% 2.42% 3.18% 3.12% 1.47% 6.18% 7.22%
2025/10/16 4.19% 10.81% 3.57% 7.98% 3.84% 3.26% 3.98% 4.55% 9.23% 0%
2025/10/17 3.9% 7.26% 1.75% 6.05% 2.36% 2.84% 2.96% 4.28% 4.73% 3.6%
2025/10/18 4.29% 11.86% 3.07% 8.01% 3.42% 1.52% 2.74% 3.03% 4.67% 0%
2025/10/19 4.46% 7.14% 2.66% 3.56% 2.5% 0.02% 3.26% 3.22% 6.98% 0%
2025/10/20 5% 11.79% 4.55% 11.97% 10.68% 0.01% 5.01% 0.05% 3.48% 3.74%
2025/10/21 5.68% 0.86% 3.42% 0.97% 11.04% 0.02% 5.1% 0.68% 0.28% 15.19%
2025/10/22 6.19% 1.72% 5.45% 1.25% 4.13% 0.02% 6.7% 0.46% 0.6% 0%
2025/10/23 7.01% 1.7% 4.05% 1.13% 6.22% 0.03% 7.06% 0.89% 1.32% 0%
2025/10/24 5.95% 0.56% 5.36% 0.62% 4.69% 4.08% 5.64% 0.37% 1.25% 0%
2025/10/25 5.32% 0.86% 7.2% 2.04% 5.02% 4.02% 5.42% 0.61% 1.71% 0%
2025/10/26 6.9% 0.9% 5.62% 1.07% 6% 3.25% 5.73% 0.15% 1.21% 0%
2025/10/27 7.65% 0.99% 7.14% 1.82% 4% 1.09% 7.71% 0.43% 0.56% 0%
2025/10/28 6.6% 1.64% 8.37% 0.96% 3.76% 4.31% 9.31% 0.1% 0.48% 0%
2025/10/29 6.9% 1.66% 4.93% 0.89% 5.09% 0.92% 2.73% 1.8% 0.33% 0%
2025/10/30 8.8% 3.36% 6.84% 2.89% 7.23% 0.45% 0.95% 0.48% 0.39% 0%
2025/10/31 9.5% 4.94% 4.3% 3.13% 2.85% 1.7% 0.6% 0.46% 0.36% 0%
  • ixl.com
  • gcu.edu
  • k12.com
  • nu.edu
  • lakeshorelearning.com
  • post.edu
  • acellusacademy.com
  • regent.edu
  • asu.edu
  • wtcitv.org

Copyright © Adthena. All rights reserved.

In October 2025, IXL.com steadily rose, peaking at 9.50% on the 31st. GCU.edu saw a sharp decline, ending at 4.94%. Wtcitv.org spiked to 15.19% on the 21st.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education - Last month
  1. 1
    Early Childhood Education - Online Classes Starting Weekly https://explore.gcu.edu › early-childhood › education

    Future teachers, earn your degree with the flexibility that lets you work while you study. Graduates will be highly qualified to become kindergarten through...

  2. 2
    Homeschool with IXL https://www.ixl.com

    Recommended by 1M Teachers — Parents nationwide trust IXL to help their kids reach their academic potential. Join now! Unlimited...

  3. 3
    4-Week Classes - Early Childhood Education https://info.nu.edu › earlychildhood › education

    Earn a Bachelor of Arts in Early Childhood Education at National University - Request Info. 150...

  4. 4
    Apply to CTU® at No Cost - Colorado Tech® Online Classes https://online.coloradotech.edu

    Advisors are Only A Call Away. Get the Information You Need

  5. 5
    Penn State Degree Online | Earn a Degree or Certificate

    Access a world-renowned Penn State education online through Penn State World Campus. The flexibility you need. 200+ degrees and certificates - online, on your time. A World of Possibilities. 200+ Degrees & Certs. Self-Directed Coursework.

Copyright © Adthena. All rights reserved.

In the competitive landscape of early education PPC ads, GCU.edu stands out with its promise of flexible online classes for aspiring teachers. IXL.com captures trust with endorsements from over 1 million teachers. NU.edu offers accelerated 4-week classes, while Colorado Tech emphasizes accessibility with free applications. PSU.edu highlights its prestigious online degrees, offering flexibility and a vast array of programs.

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