US Education & Training Early Education - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – US

Google AI Overview visibility for Education & Training Early Education US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.2794138982
61.7205861018
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lakeshorelearning.com 28.94
hookedonphonics.com 5.52
k12.com 5.31
kindercare.com 4.5
ged.com 3.46
etvendowment.org 2.91
valleypbs.org 2.78
teacherspayteachers.com 2.46
ixl.com 2.36
schoolspecialty.com 2.27
others 39.49
  • lakeshorelearning.com - 28.94%
  • hookedonphonics.com - 5.52%
  • k12.com - 5.31%
  • kindercare.com - 4.5%
  • ged.com - 3.46%
  • etvendowment.org - 2.91%
  • valleypbs.org - 2.78%
  • teacherspayteachers.com - 2.46%
  • ixl.com - 2.36%
  • schoolspecialty.com - 2.27%
  • others - 39.49%

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Lakeshorelearning.com leads with 28.94% click share, while ‘others’ dominate at 39.49%. Hookedonphonics.com and k12.com follow, highlighting diverse advertiser presence in education PPC.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date valleypbs.org k12.com etvendowment.org acellusacademy.com gcu.edu ixl.com hookedonphonics.com fusionacademy.com connectionsacademy.com abcmouse.com
2025/12/01 7.88% 13.8% 0% 3.87% 0.97% 6.87% 1.75% 1.68% 1.84% 0.59%
2025/12/02 10.03% 12.54% 0% 4.24% 2.83% 5.75% 2.15% 0.89% 1.54% 1.33%
2025/12/03 0% 14.31% 0% 5.29% 2.22% 7.66% 3.26% 0.78% 2.69% 2.45%
2025/12/04 8.72% 18.71% 0% 3.08% 1.97% 4.53% 2.81% 1.04% 3.3% 1.64%
2025/12/05 0% 19.63% 0% 3.93% 1.46% 6.94% 3.85% 2.07% 3.06% 1.15%
2025/12/06 12.62% 11.6% 11.42% 1.57% 1.18% 5.88% 3.73% 1.55% 4.36% 1.4%
2025/12/07 0.03% 24.43% 0% 1.94% 0.86% 6.59% 3.61% 1.8% 4.8% 1.91%
2025/12/08 7.55% 13.51% 4.53% 2.22% 0.87% 5.14% 4.54% 0.82% 3.31% 1.69%
2025/12/09 0.03% 28.02% 4.77% 2.61% 1.8% 5.25% 2.75% 1.63% 3.61% 2.11%
2025/12/10 9.16% 10.02% 0% 1.73% 2.01% 5.85% 2.84% 1.81% 4.83% 2.79%
2025/12/11 6.48% 6.35% 11.65% 1.13% 1.87% 6.17% 3.07% 0.79% 2.71% 1.92%
2025/12/12 6.82% 10.68% 8.14% 1.85% 2.09% 4.84% 2.87% 2.18% 3.92% 2.43%
2025/12/13 0.09% 18.49% 0% 1.75% 1.83% 4.05% 4.01% 2.41% 4.58% 1.47%
2025/12/14 0.7% 18.7% 0% 2.06% 1.92% 4.19% 3.04% 1.13% 2.29% 1.71%
2025/12/15 9.34% 17.77% 5.61% 2.03% 2.44% 3.81% 3.62% 1.54% 2.64% 2.21%
2025/12/16 0% 16.73% 4.49% 2.72% 1.64% 3.79% 2.62% 1.42% 6.08% 1.23%
2025/12/17 0.05% 13.74% 0% 2.53% 1.89% 3.17% 1.91% 2.25% 8% 1.47%
2025/12/18 0.03% 10.15% 4.42% 2.9% 1.47% 3.28% 6.18% 1.45% 11.64% 1%
2025/12/19 0.09% 8.86% 0% 5.3% 1.74% 4.16% 3.49% 3.08% 8.08% 2.09%
2025/12/20 0.07% 10.19% 9.63% 3.82% 1.33% 3.51% 4.37% 1.64% 3.92% 2.86%
2025/12/21 0% 15.69% 4.98% 3.88% 1.01% 3.54% 8.24% 1.71% 4.14% 1.93%
2025/12/22 6.41% 10.98% 7.7% 2.83% 1.61% 3.3% 6.53% 3.64% 4.78% 1.58%
2025/12/23 0.56% 12.21% 0% 2.92% 1.77% 2.9% 5.4% 1.97% 5.89% 1.98%
2025/12/24 0% 11.9% 0% 2.74% 1.29% 2.77% 7.42% 7.61% 3.2% 1.29%
2025/12/25 0.6% 12.58% 0% 2.59% 1.01% 3.04% 2.27% 5.58% 3% 1.48%
2025/12/26 0.06% 17.76% 0% 1.53% 1.96% 2.85% 2.68% 3.56% 4.22% 1.68%
2025/12/27 0.53% 17.34% 0% 2.48% 1.2% 3.86% 3.18% 6.26% 8.3% 0.79%
2025/12/28 6.54% 12.27% 0% 1.93% 1.5% 4.08% 3.72% 3.83% 6.86% 1.24%
2025/12/29 6.24% 23.64% 3.76% 3.71% 2.39% 3.38% 2.16% 5.14% 3.87% 0.99%
2025/12/30 13.4% 18.41% 0% 4.66% 2.79% 3.92% 2.59% 1.56% 4.26% 0.69%
2025/12/31 13.31% 9.87% 4.01% 3.59% 3.12% 3.01% 2.46% 2.43% 2.39% 0.84%
  • valleypbs.org
  • k12.com
  • etvendowment.org
  • acellusacademy.com
  • gcu.edu
  • ixl.com
  • hookedonphonics.com
  • fusionacademy.com
  • connectionsacademy.com
  • abcmouse.com

Copyright © Adthena. All rights reserved.

In December 2025, k12.com led with fluctuating peaks, notably on the 9th. Valleypbs.org saw a late surge, ending strong. Etvendowment.org and acellusacademy.com maintained moderate activity. Gcu.edu and ixl.com showed consistent mid-range values. Hookedonphonics.com and fusionacademy.com had varied trends, while connectionsacademy.com and abcmouse.com remained steady.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 267
2025/12/02 249
2025/12/03 272
2025/12/04 263
2025/12/05 283
2025/12/06 283
2025/12/07 289
2025/12/08 248
2025/12/09 274
2025/12/10 287
2025/12/11 316
2025/12/12 299
2025/12/13 290
2025/12/14 311
2025/12/15 313
2025/12/16 314
2025/12/17 302
2025/12/18 318
2025/12/19 302
2025/12/20 320
2025/12/21 328
2025/12/22 353
2025/12/23 362
2025/12/24 365
2025/12/25 356
2025/12/26 347
2025/12/27 386
2025/12/28 368
2025/12/29 351
2025/12/30 357
2025/12/31 364

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in distinct advertisers, starting at 267 and peaking at 386. The month concluded with a robust 364, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ged.com 3.29%
hookedonphonics.com 2.19%
fusionacademy.com 1.06%
pbssocal.org 0.99%
schoolspecialty.com 0.87%
pbsutah.org -0.68%
wtvi.org -0.74%
etvendowment.org -1.38%
teacherspayteachers.com -2%
lakeshorelearning.com -8.45%

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Lakeshorelearning.com saw a significant drop of 8.45%, while ged.com experienced a notable rise of 3.29%.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date valleypbs.org lakeshorelearning.com etvendowment.org teacherspayteachers.com rainbowresource.com ixl.com k12.com abcmouse.com connectionsacademy.com hookedonphonics.com
2025/12/01 7.82% 18.29% 0% 0.13% 0.12% 4.62% 3.53% 0.73% 0.95% 0.79%
2025/12/02 9.68% 32.97% 0% 0.76% 0.46% 4.4% 2.72% 1.6% 0.62% 1%
2025/12/03 0% 21.99% 0% 6.86% 5.55% 5.98% 2.79% 2.08% 1.05% 1.41%
2025/12/04 9.04% 15.5% 0% 6.38% 0.59% 3.61% 4.03% 2.05% 1.91% 1.42%
2025/12/05 0% 12.02% 0% 14.27% 6.42% 5.63% 5.36% 1.25% 1.91% 1.99%
2025/12/06 12% 10.69% 18% 10.59% 0.29% 4.4% 2.44% 1.33% 2.09% 1.72%
2025/12/07 0.08% 18.36% 0% 1.33% 0.46% 5.51% 5.73% 2.22% 4.42% 2%
2025/12/08 8.45% 6.9% 8.38% 0.21% 0.13% 4.66% 3.97% 1.79% 1.72% 2.33%
2025/12/09 0.09% 13.17% 10% 8.13% 0.47% 4.79% 6.53% 2.48% 2.88% 1.67%
2025/12/10 9.48% 7.08% 0% 13.31% 8.03% 4.41% 2.17% 2.5% 2.35% 1.4%
2025/12/11 6.19% 5.22% 18.42% 1.4% 5.05% 4.45% 1.64% 1.71% 1.59% 1.43%
2025/12/12 6.97% 7.03% 13.71% 5.62% 4.59% 4.02% 2.55% 2.44% 1.83% 1.42%
2025/12/13 0.18% 9.48% 0% 2.18% 0.59% 3.77% 4.13% 2.28% 3.21% 2.27%
2025/12/14 1.91% 13% 0% 2.15% 0.35% 3.52% 4.23% 2.48% 0.64% 1.61%
2025/12/15 10.01% 17% 9.94% 0.98% 0.78% 3.11% 3.42% 3.08% 0.95% 1.83%
2025/12/16 0% 3.66% 7.8% 5.15% 0.73% 2.85% 3.33% 1.42% 4.82% 1.29%
2025/12/17 0.08% 10.67% 0% 0.8% 0.17% 2.48% 3.67% 1.87% 6.04% 1.05%
2025/12/18 0.06% 7.7% 8.21% 6.17% 0.39% 2.93% 2.9% 1.28% 6.57% 3.13%
2025/12/19 0.13% 7.07% 0% 8.06% 6.84% 3.35% 1.99% 2.63% 4.42% 1.57%
2025/12/20 0.11% 3.64% 15.46% 5.57% 5.29% 2.99% 2.16% 2.91% 1.52% 2.02%
2025/12/21 0% 6.16% 9.97% 8.1% 0.16% 3.52% 3.74% 2.87% 2.88% 4.53%
2025/12/22 6.82% 8.5% 13.54% 0.34% 0.11% 2.77% 2.39% 1.76% 2.15% 3.2%
2025/12/23 1.51% 5.6% 0% 0.59% 6.43% 2.57% 3.06% 2.87% 3.67% 2.8%
2025/12/24 0% 4.28% 0% 0.77% 0.79% 2.85% 2.79% 2.31% 1.99% 4.27%
2025/12/25 1.71% 6.05% 0% 0.32% 0.47% 2.57% 2.76% 1.99% 1.95% 1.25%
2025/12/26 0.22% 6.39% 0% 2.19% 0.83% 3.29% 6.06% 2.62% 3.58% 1.6%
2025/12/27 1.52% 9.63% 0% 1.47% 1.77% 3.67% 3.79% 1.29% 5.89% 1.87%
2025/12/28 7.67% 3.17% 0% 0.73% 5.13% 3.41% 2.81% 1.86% 4.45% 2%
2025/12/29 7.98% 4.31% 7.98% 0.27% 1.62% 3.26% 5.31% 1.63% 3.76% 1.33%
2025/12/30 16.6% 3.12% 0% 0.31% 0.91% 3.25% 6.27% 1.2% 3.18% 1.51%
2025/12/31 13.12% 7.2% 6.53% 5.77% 4.15% 2.8% 2% 1.44% 1.2% 1.17%
  • valleypbs.org
  • lakeshorelearning.com
  • etvendowment.org
  • teacherspayteachers.com
  • rainbowresource.com
  • ixl.com
  • k12.com
  • abcmouse.com
  • connectionsacademy.com
  • hookedonphonics.com

Copyright © Adthena. All rights reserved.

In December 2025, Valleypbs.org saw fluctuating impressions, peaking at 16.6% on the 30th. Lakeshorelearning.com started strong at 32.97% on the 2nd, then declined. Etvendowment.org maintained a steady presence, while Teacherspayteachers.com and Rainbowresource.com had sporadic peaks. Ixl.com and K12.com showed consistent mid-range values. Abcmouse.com and Connectionsacademy.com had modest shares, with Hookedonphonics.com remaining stable. The month concluded with Valleypbs.org leading at 13.12%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education - Last month
  1. 1
    Now Accepting Applications - Priority Deadline Dec. 15th https://www.bennettday.org

    "Bennett Day School has been the best thing that happened to our family." - Current Parent

  2. 2
    Capella University - Earn A Master's In 15 Months https://www.capella.edu › masters › degrees-online

    Fastest 25% of Students. Pace & Price Vary—Fees Apply. Save On Your Master's W/ FlexPath.

  3. 3
    Early Childhood Education https://explore.gcu.edu › education › early-childhood

    Online Degree Programs — Graduate and undergraduate degree programs with a focus in early childhood education. Pursue your passion and earn your degree online with Grand Canyon University. Learn more.

  4. 4
    Online Homeschool Curriculum https://www.ixl.com

    Recommended by 1M Teachers — Parents nationwide trust IXL to help their kids reach their academic potential. Join now! Ad Free.

  5. 5
    $2,000 Scholarship - NO ESSAY - Deadline: December 31st, 2025 https://www.sallie.com

    FAFSA, Grants, Scholarships & Student Loans - Sallie covers all ways to afford college. Must be attending or planning to attend an accredited College or University.

Copyright © Adthena. All rights reserved.

In the competitive landscape of education PPC ads, Bennett Day School’s heartfelt parent testimonial stands out, while Capella University emphasizes speed and flexibility. Grand Canyon University invites passion-driven learners, IXL gains trust from teachers, and Sallie offers a no-essay scholarship opportunity.

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