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US Education & Training Online Universities/E-Learning - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
teacherspayteachers.com 18.84
quizlet.com 10.27
coursera.org 5.43
udemy.com 4.12
phoenix.edu 3.25
asu.edu 3.17
pennfoster.edu 2.41
snhu.edu 2.32
chegg.com 2.24
devry.edu 1.9
others 46.05

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In the education sector’s PPC landscape, “others” dominate with 46.05% click share. TeachersPayTeachers.com follows at 18.84%, while Quizlet.com holds 10.27%. Coursera.org and Udemy.com capture 5.43% and 4.12%, respectively.

Market Exposure

Share of Spend for the top 10 US Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date phoenix.edu asu.edu snhu.edu devry.edu wgu.edu bryantstratton.edu liberty.edu capella.edu purdue.edu gcu.edu
2025/05/01 9.43% 8.01% 4.82% 5.48% 2.79% 2.77% 2.51% 3.35% 1.6% 2.81%
2025/05/02 9.18% 7.72% 5.4% 4.52% 4.14% 3.11% 3.42% 2.41% 2.09% 2.51%
2025/05/03 8.98% 7.02% 5.87% 5.22% 4.57% 2.16% 3.62% 2.2% 3.1% 2.21%
2025/05/04 7.85% 7.39% 5.8% 5.86% 4.65% 1.88% 3.5% 2.38% 2.47% 1.93%
2025/05/05 8.05% 7.06% 5.01% 5.53% 2.91% 1.71% 2.46% 2.28% 2.15% 2.37%
2025/05/06 8.56% 8.03% 5.09% 5.1% 3.08% 2.73% 2.4% 3.06% 2.47% 2.3%
2025/05/07 8.08% 7.78% 5.36% 5% 2.38% 2.84% 2.66% 2.97% 2.5% 2.67%
2025/05/08 6.94% 7.12% 5.82% 4.9% 3.07% 2.82% 2.73% 2.94% 2.26% 2.34%
2025/05/09 7.85% 8.74% 5.84% 3.98% 3.75% 3.21% 2.56% 3.26% 1.84% 2%
2025/05/10 7.27% 8.19% 6.38% 4.25% 3.84% 1.93% 3.01% 3.06% 2.72% 1.57%
2025/05/11 6.39% 8.42% 6.31% 4.6% 3.64% 2.87% 3.11% 1.92% 3.38% 1.76%
2025/05/12 6.51% 8.09% 5.4% 4.62% 3.74% 4.23% 2.1% 1.99% 2.24% 2.3%
2025/05/13 7.04% 7.78% 5.32% 4.43% 2.83% 3.77% 1.76% 2.34% 1.86% 2.25%
2025/05/14 7.06% 6.68% 5.6% 4.33% 3.01% 3.14% 2.23% 3% 1.54% 2.16%
2025/05/15 7.57% 6.34% 6.04% 3.73% 2.82% 3.73% 1.9% 2.9% 1.78% 2.1%
2025/05/16 7.82% 6.49% 4.85% 4.79% 4.14% 3.92% 2.26% 2.39% 2.78% 2.5%
2025/05/17 7.91% 6.39% 5.28% 5.2% 4.34% 3.72% 2.86% 1.91% 2.68% 2.19%
2025/05/18 7.32% 6.75% 5.82% 5.52% 4.33% 3.02% 2.71% 1.69% 1.86% 1.98%
2025/05/19 8.14% 7.04% 4.75% 4.57% 3.16% 4.63% 2.42% 1.66% 1.81% 2.57%
2025/05/20 7.89% 7.04% 5.03% 5.13% 2.78% 3.61% 2.15% 2.2% 1.78% 2.4%
2025/05/21 9.03% 6.5% 5.45% 4.8% 2.77% 4.13% 2.14% 2.68% 1.58% 2.1%
2025/05/22 8.85% 6.99% 5.89% 3.85% 3.21% 4.12% 2.27% 2.66% 1.45% 1.84%
2025/05/23 7.64% 6.91% 4.75% 3.8% 3.36% 3.5% 2.55% 2.83% 1.98% 1.72%
2025/05/24 7.34% 6.41% 5.5% 3.55% 3.86% 2.45% 3.05% 3.11% 1.92% 1.46%
2025/05/25 6.08% 6.47% 6.25% 4.06% 5.87% 2.64% 2.96% 2.3% 2.07% 1.3%
2025/05/26 7.96% 6.42% 5% 4.13% 3.98% 3.71% 2.95% 1.8% 1.76% 1.38%
2025/05/27 9.73% 6.68% 4.7% 4.59% 2.73% 3.6% 2.66% 1.76% 2.11% 1.86%
2025/05/28 8.3% 6.6% 4.97% 3.68% 3.11% 4.41% 2.78% 2.32% 1.77% 2.31%
2025/05/29 8.91% 7.15% 5.31% 4.81% 2.19% 3.63% 2.86% 2.7% 1.62% 2.06%
2025/05/30 8.8% 7.17% 5.16% 5.4% 2.35% 3.98% 3.82% 2.58% 2.23% 1.75%
2025/05/31 8.03% 6.52% 5.38% 5.2% 3.88% 3.57% 3.41% 2.29% 2.1% 2.01%

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Phoenix.edu’s spend share fluctuated, peaking at 9.73% on May 27. ASU.edu saw a decline, ending at 6.52%. SNHU.edu remained stable, while Devry.edu’s share dipped mid-month. WGU.edu and Bryantstratton.edu showed varied trends, with Liberty.edu and Capella.edu experiencing minor fluctuations. Purdue.edu and GCU.edu maintained lower shares.

Market Exposure

Competitor Count for US Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1579
2025/05/02 1629
2025/05/03 1564
2025/05/04 1607
2025/05/05 1657
2025/05/06 1688
2025/05/07 1650
2025/05/08 1674
2025/05/09 1669
2025/05/10 1644
2025/05/11 1667
2025/05/12 1630
2025/05/13 1720
2025/05/14 1702
2025/05/15 1660
2025/05/16 1650
2025/05/17 1643
2025/05/18 1698
2025/05/19 1716
2025/05/20 1678
2025/05/21 1679
2025/05/22 1680
2025/05/23 1669
2025/05/24 1631
2025/05/25 1606
2025/05/26 1643
2025/05/27 1637
2025/05/28 1638
2025/05/29 1610
2025/05/30 1578
2025/05/31 1582

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers fluctuated, peaking at 1,720 on May 13. The month concluded with a slight decline, ending at 1,582.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
quizlet.com 3.22%
umgc.edu 0.5%
chegg.com 0.25%
bryantstratton.edu 0.24%
uagc.edu 0.21%
snhu.edu -0.25%
purdue.edu -0.26%
south.edu -0.26%
herzing.edu -0.36%
asu.edu -0.59%

Copyright © Adthena. All rights reserved.

Quizlet.com surged with a 3.22 increase, while asu.edu dropped by 0.59.

Campaign Efficiency

US Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date quizlet.com teacherspayteachers.com phoenix.edu asu.edu devry.edu snhu.edu wgu.edu bryantstratton.edu liberty.edu coursera.org
2025/05/01 3.12% 5.1% 6.78% 4.99% 3.92% 2.7% 2.3% 2.42% 1.97% 2.8%
2025/05/02 2.77% 4.93% 6.22% 4.71% 3.28% 3.12% 3.23% 2.42% 2.62% 2.55%
2025/05/03 5.33% 4.75% 5.92% 4.24% 3.41% 3.4% 3.55% 1.53% 2.7% 2.69%
2025/05/04 1.04% 4.59% 5.7% 4.67% 3.94% 3.53% 3.66% 1.47% 2.78% 2.57%
2025/05/05 0% 4.69% 6.06% 4.77% 3.69% 3.04% 2.28% 1.46% 2% 2.46%
2025/05/06 2.33% 3.8% 6.15% 5.16% 3.66% 3.07% 2.42% 1.96% 1.92% 2.24%
2025/05/07 1.58% 4.22% 5.96% 5.06% 3.46% 3.4% 1.95% 2.15% 2.21% 2.04%
2025/05/08 0% 4.43% 5.28% 4.67% 3.51% 3.51% 2.38% 2.41% 2.27% 2.23%
2025/05/09 4.2% 4.99% 5.59% 5.37% 2.84% 3.42% 2.79% 2.43% 1.94% 2.55%
2025/05/10 4.84% 3.53% 5.08% 4.92% 2.94% 3.75% 2.83% 1.58% 2.33% 2.62%
2025/05/11 5.05% 4.51% 4.33% 5.1% 3.1% 3.68% 2.77% 2.08% 2.23% 2.36%
2025/05/12 1.92% 4.71% 4.48% 4.99% 3.1% 3.2% 2.85% 3.15% 1.6% 2.36%
2025/05/13 2.03% 4.35% 4.98% 4.98% 3.05% 3.23% 2.21% 3.11% 1.43% 2.16%
2025/05/14 0.85% 4.47% 5.03% 4.31% 3.18% 3.44% 2.3% 2.6% 1.94% 2.01%
2025/05/15 3.22% 3.94% 5.33% 3.96% 2.59% 3.77% 2.18% 3.21% 1.62% 1.91%
2025/05/16 3.59% 4.4% 5.53% 4.04% 3.16% 2.93% 3.1% 3.15% 1.79% 2.5%
2025/05/17 4.56% 4.88% 5.35% 3.95% 3.4% 3.05% 3.33% 2.81% 2.15% 2.64%
2025/05/18 5.36% 3.67% 5.23% 4.13% 3.46% 3.38% 3.05% 2.47% 2.12% 2.32%
2025/05/19 1.5% 4% 5.7% 4.25% 3.16% 2.85% 2.31% 3.89% 2.07% 2.2%
2025/05/20 1.69% 4.15% 5.65% 4.32% 3.34% 3.1% 2.18% 3.4% 1.94% 2.41%
2025/05/21 3.92% 3.49% 6.4% 4.01% 3.29% 3.3% 2.19% 3.55% 1.83% 2.6%
2025/05/22 1.73% 4.63% 6.26% 4.28% 2.72% 3.45% 2.45% 3.42% 1.82% 2.18%
2025/05/23 5.25% 4.25% 5.52% 4.28% 2.62% 2.92% 2.53% 2.6% 2.09% 2.36%
2025/05/24 4.11% 4.12% 5.19% 3.88% 2.43% 3.18% 2.82% 2.19% 2.55% 2.47%
2025/05/25 4.78% 5.69% 4.11% 3.72% 2.55% 3.59% 3.98% 2.19% 2.2% 2.5%
2025/05/26 7.27% 5.48% 5.21% 3.51% 2.52% 2.81% 2.97% 2.75% 2.14% 2.53%
2025/05/27 2.82% 4.61% 6.87% 4.03% 3.04% 2.81% 2.11% 3.01% 2.14% 2.28%
2025/05/28 2.17% 4.25% 5.68% 3.95% 2.57% 3.02% 2.54% 3.48% 2.23% 2.28%
2025/05/29 1.81% 4.85% 6.02% 4.32% 3.02% 3.23% 1.83% 2.98% 2.36% 2.31%
2025/05/30 3.61% 4.6% 6.08% 4.46% 3.54% 3.09% 1.82% 3.09% 2.89% 2.68%
2025/05/31 7.1% 6.98% 5.04% 3.68% 3.09% 2.92% 2.9% 2.72% 2.56% 2.55%

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Quizlet’s impression share fluctuated, peaking at 7.27% on May 26. TeachersPayTeachers maintained steady performance, ending at 6.98%. Phoenix.edu showed consistent strength, closing at 5.04%. ASU’s share dipped slightly, finishing at 3.68%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Medical Office Asst Program - All Programs 100% Online https://online.bryantstratton.edu › online › medical_office

    Develop Professional-Level Oral and Written Communication Skills. Request Information Now!

  2. 2
    Coursera® Official Site https://www.coursera.org

    Start Gaining New Skills — Develop new skills in 2025 with an unlimited-access subscription to over 10,000+ courses. Take your new career from if, to when, to now. Learn without limits with Coursera Plus.

  3. 3
    Online Medical Assisting, AS | Take Your Classes 100% Online https://online.keiseruniversity.edu › medical-assist

    Advancing Your Career with an Associate of Science Degree in Medical Assisting at Keiser®.

  4. 4
    Quizlet https://www.quizlet.com

    Study Better with Flashcards — Master any subject with study sets, quizzes, and flashcards designed for lifelong learners. Join millions of adults using Quizlet’s tools to boost skills and reach their goals. Free to Use.

  5. 5
    Medical Billing & Coding - Stay Home. Go To School Online https://learn2.ultimatemedical.edu › online › billing-coding

    Start Your Medical Billing And Coding Career Path Today with Online Classes. Learn More.

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In the competitive landscape of online education, top-performing PPC ads reveal a focus on accessibility and career advancement. Bryant & Stratton and Keiser University emphasize 100% online medical programs, while Coursera offers limitless learning with over 10,000 courses. Quizlet supports lifelong learning with free study tools, and Ultimate Medical University promotes online medical billing and coding education.

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