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US Education & Training Online Universities/E-Learning - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
teacherspayteachers.com 16.83
quizlet.com 9.45
coursera.org 6.41
udemy.com 6.09
pennfoster.edu 3.52
asu.edu 2.91
chegg.com 2.88
snhu.edu 2.46
phoenix.edu 2.36
wgu.edu 2.19
others 44.9

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In the education sector’s PPC landscape, ‘others’ dominate with 44.9% click share. ‘TeachersPayTeachers.com’ follows at 16.83%, while ‘Quizlet.com’ holds 9.45%.

Market Exposure

Share of Spend for the top 10 US Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date phoenix.edu asu.edu devry.edu capella.edu snhu.edu wgu.edu liberty.edu bryantstratton.edu gcu.edu purdue.edu
2025/04/01 4.72% 6.55% 5.44% 2.68% 7.06% 3.88% 2.06% 2.06% 1.16% 1.99%
2025/04/02 5.45% 7.11% 3.83% 3.24% 6.89% 4.4% 2.1% 2.41% 1.83% 2.26%
2025/04/03 4.5% 6.55% 4.06% 2.62% 7.03% 5.41% 2.28% 2.24% 1.92% 1.62%
2025/04/04 5.28% 6.35% 5.39% 2.45% 5.96% 4.74% 2.45% 2.29% 1.64% 2.73%
2025/04/05 5.46% 6.3% 4.28% 1.82% 6.56% 4.99% 3.48% 2.19% 1.57% 3.05%
2025/04/06 4.96% 6.58% 4.12% 1.37% 7.01% 5.61% 2.76% 1.64% 1.79% 2.86%
2025/04/07 5.31% 6.91% 3.6% 2.02% 5.98% 4.45% 1.86% 1.75% 2.57% 2.03%
2025/04/08 5.93% 6.5% 4.08% 2.39% 6.06% 3.96% 2.28% 2.49% 2.87% 2.01%
2025/04/09 5.75% 6.52% 4.12% 2.44% 5.32% 3.32% 2.15% 2.91% 3% 2.31%
2025/04/10 5.36% 7.15% 4.66% 2.3% 5.94% 4.26% 2.01% 1.85% 2.54% 1.92%
2025/04/11 5.11% 7.11% 4.15% 2.59% 5.39% 3.58% 2.33% 1.91% 2.46% 2.23%
2025/04/12 5.56% 7.29% 5.11% 2.14% 6.83% 4.65% 2.98% 1.86% 2.2% 2.73%
2025/04/13 4.9% 7.29% 3.8% 1.7% 7.29% 5.6% 2.92% 2.29% 2.13% 2.35%
2025/04/14 5.64% 8.27% 4.26% 2.14% 6.05% 4.63% 2.12% 3.34% 2.28% 2.07%
2025/04/15 5.87% 8.15% 3.99% 2.54% 6.01% 4.07% 2.19% 2.37% 2.75% 1.57%
2025/04/16 5.93% 7.83% 4.7% 2.66% 7.01% 3.85% 1.95% 2.24% 2.28% 1.81%
2025/04/17 2.57% 4.47% 4.78% 1.14% 5.9% 4.74% 0.76% 1.27% 1.29% 1.16%
2025/04/18 5.81% 5.21% 4.39% 1.56% 5.01% 4.01% 2.61% 2.24% 1.49% 1.65%
2025/04/19 7.79% 6.73% 4.81% 1.63% 5.53% 4.58% 3.47% 2.27% 1.74% 2.88%
2025/04/20 6.57% 6.5% 4.6% 2.01% 5.74% 5.79% 4.01% 1.79% 2.11% 2.02%
2025/04/21 7.51% 7.33% 4.05% 2.23% 5.11% 4.51% 3.18% 2.4% 2.53% 2.26%
2025/04/22 6.84% 7.02% 4.23% 3.36% 5.21% 4.26% 2.76% 2.37% 3% 2.03%
2025/04/23 5.67% 7.64% 4% 3.09% 5.04% 3.91% 2.78% 2.33% 2.69% 2.37%
2025/04/24 5.51% 7.02% 3.6% 3.07% 5.32% 5.09% 2.77% 2.02% 2.03% 2.26%
2025/04/25 6.67% 7.02% 4.07% 3.31% 5.05% 4.56% 2.89% 2.32% 1.36% 2.39%
2025/04/26 7.76% 6.76% 4.27% 2.43% 5.41% 5.02% 4.41% 2.15% 1.28% 3.03%
2025/04/27 6.35% 7.9% 3.75% 2.43% 5.56% 4.8% 5.02% 1.44% 1.27% 3.05%
2025/04/28 7.71% 8.14% 4.01% 3.27% 4.92% 3.88% 3.39% 1.34% 1.79% 1.7%
2025/04/29 9.66% 7.85% 4.55% 3.84% 4.29% 3.34% 3.27% 2.12% 2.08% 1.68%
2025/04/30 8.91% 8.32% 5.38% 3.86% 3.69% 3.68% 2.92% 2.74% 2.29% 1.75%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Phoenix.edu surged mid-month, peaking at 9.66% on April 29. ASU.edu maintained steady growth, ending at 8.32%. DeVry.edu fluctuated, closing at 5.38%. Capella.edu’s share rose to 3.86%. SNHU.edu’s share declined, finishing at 3.69%. WGU.edu’s share decreased to 3.68%. Liberty.edu experienced volatility, ending at 2.92%. Bryantstratton.edu’s share increased to 2.74%. GCU.edu’s share rose to 2.29%. Purdue.edu’s share fluctuated, closing at 1.75%.

Market Exposure

Competitor Count for US Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1756
2025/04/02 1704
2025/04/03 1756
2025/04/04 1848
2025/04/05 1782
2025/04/06 1853
2025/04/07 1787
2025/04/08 1782
2025/04/09 1674
2025/04/10 1763
2025/04/11 1675
2025/04/12 1714
2025/04/13 1772
2025/04/14 1739
2025/04/15 1666
2025/04/16 1744
2025/04/17 1678
2025/04/18 1877
2025/04/19 1828
2025/04/20 1739
2025/04/21 1770
2025/04/22 1766
2025/04/23 1764
2025/04/24 1724
2025/04/25 1635
2025/04/26 1653
2025/04/27 1637
2025/04/28 1686
2025/04/29 1654
2025/04/30 1610

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 1,877 on April 18. The month concluded with a decline, ending at 1,610.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
phoenix.edu 0.74%
teacherspayteachers.com 0.66%
udemy.com 0.39%
waldenu.edu 0.38%
liberty.edu 0.36%
herzing.edu -0.11%
datacamp.com -0.24%
pennfoster.edu -0.38%
snhu.edu -0.45%
quizlet.com -3.74%

Copyright © Adthena. All rights reserved.

Phoenix.edu leads with a 0.74% click share rise, while Quizlet.com drops by 3.74%.

Campaign Efficiency

US Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date phoenix.edu teacherspayteachers.com asu.edu quizlet.com devry.edu wgu.edu coursera.org snhu.edu liberty.edu purdue.edu
2025/04/01 3.22% 4.44% 3.72% 4.56% 3.48% 2.74% 2.95% 4.06% 1.46% 1.56%
2025/04/02 3.65% 5.25% 4.12% 0% 2.85% 3.29% 4.03% 4.11% 1.5% 1.87%
2025/04/03 3.27% 3.91% 3.78% 3.06% 2.96% 3.76% 2.89% 4.16% 1.79% 1.53%
2025/04/04 3.62% 2.79% 3.88% 4.37% 3.53% 3.46% 2.64% 3.63% 1.84% 2.19%
2025/04/05 3.56% 3.87% 3.6% 7.06% 2.87% 3.47% 2.59% 3.81% 2.49% 2.38%
2025/04/06 3.56% 3.28% 3.98% 2.57% 2.76% 4.41% 3.04% 4.16% 1.99% 2.4%
2025/04/07 3.72% 5.89% 4.1% 0% 2.46% 3.5% 3.65% 3.55% 1.34% 1.7%
2025/04/08 4.22% 3.79% 4.1% 1.16% 2.94% 3.14% 2.8% 3.62% 1.76% 1.72%
2025/04/09 4.09% 5.1% 4.08% 0% 3.02% 2.58% 3.28% 3.18% 1.53% 1.93%
2025/04/10 3.81% 3.03% 4.52% 1.19% 3.17% 3.48% 2.63% 3.8% 1.55% 1.71%
2025/04/11 3.51% 4.6% 4.35% 3.61% 2.85% 2.65% 4.06% 2.93% 1.71% 1.77%
2025/04/12 3.79% 4.24% 4.16% 5.81% 3.2% 3.27% 2.82% 3.79% 2.07% 2.17%
2025/04/13 3.37% 4.1% 4.46% 4.21% 2.72% 4.17% 2.96% 4.06% 2.03% 1.82%
2025/04/14 3.98% 5.75% 5.11% 1.31% 2.83% 3.45% 2.93% 3.62% 1.58% 1.69%
2025/04/15 4.16% 5.47% 4.74% 2.72% 2.64% 3.01% 3.31% 3.48% 1.63% 1.45%
2025/04/16 4.31% 4.58% 4.82% 2.51% 3.16% 2.91% 3.02% 4.26% 1.48% 1.47%
2025/04/17 2.15% 4.33% 2.62% 0% 3.07% 3.59% 3.23% 3.4% 0.55% 1.02%
2025/04/18 4.2% 2.53% 3.27% 0.99% 3.13% 3.46% 2.09% 2.93% 2.08% 1.61%
2025/04/19 5.5% 3.3% 4.22% 1.64% 3.2% 3.74% 1.96% 3.29% 2.64% 2.38%
2025/04/20 4.39% 4.12% 3.81% 3.76% 3.16% 4.23% 2.77% 3.15% 2.83% 1.69%
2025/04/21 5.46% 4.19% 4.63% 0% 3.06% 3.77% 2.59% 3.01% 2.32% 1.97%
2025/04/22 5.09% 3.45% 4.38% 0% 3.31% 3.54% 2.78% 3.12% 2.11% 1.78%
2025/04/23 3.99% 4.65% 4.7% 1.06% 2.96% 3.12% 2.32% 2.95% 2.07% 2.05%
2025/04/24 3.91% 3.52% 4.41% 0% 2.7% 4.03% 2.67% 3.07% 2.02% 1.92%
2025/04/25 4.43% 6.09% 3.99% 2.78% 2.91% 3.5% 4.15% 2.62% 1.96% 1.9%
2025/04/26 5.36% 4.42% 4.01% 4.04% 2.91% 3.69% 3.19% 3.08% 3.18% 2.39%
2025/04/27 4.27% 4.72% 4.55% 4.31% 2.63% 3.42% 2.95% 2.93% 3.39% 2.38%
2025/04/28 5.24% 4.15% 4.79% 2.27% 2.72% 2.87% 3.18% 2.72% 2.38% 1.56%
2025/04/29 6.82% 4.25% 4.92% 0% 3.27% 2.8% 3.07% 2.43% 2.49% 1.54%
2025/04/30 6.13% 5.56% 5.04% 4.16% 3.75% 2.71% 2.68% 2.22% 2.21% 1.49%

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April saw phoenix.edu’s impression share rise from 3.22% to 6.13%, peaking at 6.82% on April 29. Teacherspayteachers.com fluctuated, ending at 5.56%. Asu.edu steadily increased, finishing at 5.04%. Quizlet.com had a volatile month, closing at 4.16%. Devry.edu remained stable, ending at 3.75%. Wgu.edu’s share decreased to 2.71%. Coursera.org’s share varied, ending at 2.68%. Snhu.edu’s share declined to 2.22%. Liberty.edu and purdue.edu showed minor fluctuations, closing at 2.21% and 1.49%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AAPC Medical Billing & Coding | Most Affordable Online Courses https://www.aapc.com › medical › coding

    AAPC Makes Starting a Medical Coding Career Easier Than You Think. Find Out More Here.

  2. 2
    Arizona State University | 300+ Degree Programs Online https://start.asuonline.asu.edu › asu-online › degrees

    Earn a World-Class Degree Online at ASU Taught by the Same Faculty as on Campus.

  3. 3
    Coursera® Official Site https://www.coursera.org

    Learn the Latest Skills — Develop new skills in 2025 with an unlimited-access subscription to over 10,000+ courses. Take your new career from if, to when, to now. Learn without limits with Coursera Plus.

  4. 4
    Penn Foster https://lp.pennfoster.edu › online › programs

    Penn Foster Online — Choose One of Our Flexible, Online, Nationally Accredited Programs. Enroll Today and Save. Take...

  5. 5
    Online Medical Assisting - Classes Start Every 5 Weeks https://lp.southuniversity.edu › medical › assisting

    Earn a Medical Assisting degree in as little as 2 years – 160 hours of hands-on experience

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In the competitive landscape of online education, AAPC, ASU, Coursera, Penn Foster, and South University stand out with distinct offerings. AAPC emphasizes affordability in medical coding, while ASU highlights its world-class faculty. Coursera promotes limitless learning, Penn Foster offers flexibility, and South University focuses on rapid, practical medical training.

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