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US Education & Training Online Universities/E-Learning - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
teacherspayteachers.com 16.83
quizlet.com 9.45
coursera.org 6.41
udemy.com 6.09
pennfoster.edu 3.52
asu.edu 2.91
chegg.com 2.88
snhu.edu 2.46
phoenix.edu 2.36
wgu.edu 2.19
others 44.9

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In the education sector’s PPC landscape, ‘others’ dominate with 44.9% click share. ‘TeachersPayTeachers.com’ follows at 16.83%, while ‘Quizlet.com’ holds 9.45%.

Market Exposure

Share of Spend for the top 10 US Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date phoenix.edu asu.edu devry.edu capella.edu snhu.edu wgu.edu liberty.edu bryantstratton.edu gcu.edu purdue.edu
2025/04/01 4.72% 6.55% 5.44% 2.68% 7.06% 3.88% 2.06% 2.06% 1.16% 1.99%
2025/04/02 5.45% 7.11% 3.83% 3.24% 6.89% 4.4% 2.1% 2.41% 1.83% 2.26%
2025/04/03 4.5% 6.55% 4.06% 2.62% 7.03% 5.41% 2.28% 2.24% 1.92% 1.62%
2025/04/04 5.28% 6.35% 5.39% 2.45% 5.96% 4.74% 2.45% 2.29% 1.64% 2.73%
2025/04/05 5.46% 6.3% 4.28% 1.82% 6.56% 4.99% 3.48% 2.19% 1.57% 3.05%
2025/04/06 4.96% 6.58% 4.12% 1.37% 7.01% 5.61% 2.76% 1.64% 1.79% 2.86%
2025/04/07 5.31% 6.91% 3.6% 2.02% 5.98% 4.45% 1.86% 1.75% 2.57% 2.03%
2025/04/08 5.93% 6.5% 4.08% 2.39% 6.06% 3.96% 2.28% 2.49% 2.87% 2.01%
2025/04/09 5.75% 6.52% 4.12% 2.44% 5.32% 3.32% 2.15% 2.91% 3% 2.31%
2025/04/10 5.36% 7.15% 4.66% 2.3% 5.94% 4.26% 2.01% 1.85% 2.54% 1.92%
2025/04/11 5.11% 7.11% 4.15% 2.59% 5.39% 3.58% 2.33% 1.91% 2.46% 2.23%
2025/04/12 5.56% 7.29% 5.11% 2.14% 6.83% 4.65% 2.98% 1.86% 2.2% 2.73%
2025/04/13 4.9% 7.29% 3.8% 1.7% 7.29% 5.6% 2.92% 2.29% 2.13% 2.35%
2025/04/14 5.64% 8.27% 4.26% 2.14% 6.05% 4.63% 2.12% 3.34% 2.28% 2.07%
2025/04/15 5.87% 8.15% 3.99% 2.54% 6.01% 4.07% 2.19% 2.37% 2.75% 1.57%
2025/04/16 5.93% 7.83% 4.7% 2.66% 7.01% 3.85% 1.95% 2.24% 2.28% 1.81%
2025/04/17 2.57% 4.47% 4.78% 1.14% 5.9% 4.74% 0.76% 1.27% 1.29% 1.16%
2025/04/18 5.81% 5.21% 4.39% 1.56% 5.01% 4.01% 2.61% 2.24% 1.49% 1.65%
2025/04/19 7.79% 6.73% 4.81% 1.63% 5.53% 4.58% 3.47% 2.27% 1.74% 2.88%
2025/04/20 6.57% 6.5% 4.6% 2.01% 5.74% 5.79% 4.01% 1.79% 2.11% 2.02%
2025/04/21 7.51% 7.33% 4.05% 2.23% 5.11% 4.51% 3.18% 2.4% 2.53% 2.26%
2025/04/22 6.84% 7.02% 4.23% 3.36% 5.21% 4.26% 2.76% 2.37% 3% 2.03%
2025/04/23 5.67% 7.64% 4% 3.09% 5.04% 3.91% 2.78% 2.33% 2.69% 2.37%
2025/04/24 5.51% 7.02% 3.6% 3.07% 5.32% 5.09% 2.77% 2.02% 2.03% 2.26%
2025/04/25 6.67% 7.02% 4.07% 3.31% 5.05% 4.56% 2.89% 2.32% 1.36% 2.39%
2025/04/26 7.76% 6.76% 4.27% 2.43% 5.41% 5.02% 4.41% 2.15% 1.28% 3.03%
2025/04/27 6.35% 7.9% 3.75% 2.43% 5.56% 4.8% 5.02% 1.44% 1.27% 3.05%
2025/04/28 7.71% 8.14% 4.01% 3.27% 4.92% 3.88% 3.39% 1.34% 1.79% 1.7%
2025/04/29 9.66% 7.85% 4.55% 3.84% 4.29% 3.34% 3.27% 2.12% 2.08% 1.68%
2025/04/30 8.91% 8.32% 5.38% 3.86% 3.69% 3.68% 2.92% 2.74% 2.29% 1.75%

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April saw dynamic shifts in PPC spend share. Phoenix.edu surged mid-month, peaking at 9.66% on April 29. ASU.edu maintained steady growth, ending at 8.32%. DeVry.edu fluctuated, closing at 5.38%. Capella.edu’s share rose to 3.86%. SNHU.edu’s share declined, finishing at 3.69%. WGU.edu’s share decreased to 3.68%. Liberty.edu experienced volatility, ending at 2.92%. Bryantstratton.edu’s share increased to 2.74%. GCU.edu’s share rose to 2.29%. Purdue.edu’s share fluctuated, closing at 1.75%.

Market Exposure

Competitor Count for US Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1756
2025/04/02 1704
2025/04/03 1756
2025/04/04 1848
2025/04/05 1782
2025/04/06 1853
2025/04/07 1787
2025/04/08 1782
2025/04/09 1674
2025/04/10 1763
2025/04/11 1675
2025/04/12 1714
2025/04/13 1772
2025/04/14 1739
2025/04/15 1666
2025/04/16 1744
2025/04/17 1678
2025/04/18 1877
2025/04/19 1828
2025/04/20 1739
2025/04/21 1770
2025/04/22 1766
2025/04/23 1764
2025/04/24 1724
2025/04/25 1635
2025/04/26 1653
2025/04/27 1637
2025/04/28 1686
2025/04/29 1654
2025/04/30 1610

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 1,877 on April 18. The month concluded with a decline, ending at 1,610.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
phoenix.edu 0.74%
teacherspayteachers.com 0.66%
udemy.com 0.39%
waldenu.edu 0.38%
liberty.edu 0.36%
herzing.edu -0.11%
datacamp.com -0.24%
pennfoster.edu -0.38%
snhu.edu -0.45%
quizlet.com -3.74%

Copyright © Adthena. All rights reserved.

Phoenix.edu leads with a 0.74% click share rise, while Quizlet.com drops by 3.74%.

Campaign Efficiency

US Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date phoenix.edu teacherspayteachers.com asu.edu quizlet.com devry.edu wgu.edu coursera.org snhu.edu liberty.edu purdue.edu
2025/04/01 3.22% 4.44% 3.72% 4.56% 3.48% 2.74% 2.95% 4.06% 1.46% 1.56%
2025/04/02 3.65% 5.25% 4.12% 0% 2.85% 3.29% 4.03% 4.11% 1.5% 1.87%
2025/04/03 3.27% 3.91% 3.78% 3.06% 2.96% 3.76% 2.89% 4.16% 1.79% 1.53%
2025/04/04 3.62% 2.79% 3.88% 4.37% 3.53% 3.46% 2.64% 3.63% 1.84% 2.19%
2025/04/05 3.56% 3.87% 3.6% 7.06% 2.87% 3.47% 2.59% 3.81% 2.49% 2.38%
2025/04/06 3.56% 3.28% 3.98% 2.57% 2.76% 4.41% 3.04% 4.16% 1.99% 2.4%
2025/04/07 3.72% 5.89% 4.1% 0% 2.46% 3.5% 3.65% 3.55% 1.34% 1.7%
2025/04/08 4.22% 3.79% 4.1% 1.16% 2.94% 3.14% 2.8% 3.62% 1.76% 1.72%
2025/04/09 4.09% 5.1% 4.08% 0% 3.02% 2.58% 3.28% 3.18% 1.53% 1.93%
2025/04/10 3.81% 3.03% 4.52% 1.19% 3.17% 3.48% 2.63% 3.8% 1.55% 1.71%
2025/04/11 3.51% 4.6% 4.35% 3.61% 2.85% 2.65% 4.06% 2.93% 1.71% 1.77%
2025/04/12 3.79% 4.24% 4.16% 5.81% 3.2% 3.27% 2.82% 3.79% 2.07% 2.17%
2025/04/13 3.37% 4.1% 4.46% 4.21% 2.72% 4.17% 2.96% 4.06% 2.03% 1.82%
2025/04/14 3.98% 5.75% 5.11% 1.31% 2.83% 3.45% 2.93% 3.62% 1.58% 1.69%
2025/04/15 4.16% 5.47% 4.74% 2.72% 2.64% 3.01% 3.31% 3.48% 1.63% 1.45%
2025/04/16 4.31% 4.58% 4.82% 2.51% 3.16% 2.91% 3.02% 4.26% 1.48% 1.47%
2025/04/17 2.15% 4.33% 2.62% 0% 3.07% 3.59% 3.23% 3.4% 0.55% 1.02%
2025/04/18 4.2% 2.53% 3.27% 0.99% 3.13% 3.46% 2.09% 2.93% 2.08% 1.61%
2025/04/19 5.5% 3.3% 4.22% 1.64% 3.2% 3.74% 1.96% 3.29% 2.64% 2.38%
2025/04/20 4.39% 4.12% 3.81% 3.76% 3.16% 4.23% 2.77% 3.15% 2.83% 1.69%
2025/04/21 5.46% 4.19% 4.63% 0% 3.06% 3.77% 2.59% 3.01% 2.32% 1.97%
2025/04/22 5.09% 3.45% 4.38% 0% 3.31% 3.54% 2.78% 3.12% 2.11% 1.78%
2025/04/23 3.99% 4.65% 4.7% 1.06% 2.96% 3.12% 2.32% 2.95% 2.07% 2.05%
2025/04/24 3.91% 3.52% 4.41% 0% 2.7% 4.03% 2.67% 3.07% 2.02% 1.92%
2025/04/25 4.43% 6.09% 3.99% 2.78% 2.91% 3.5% 4.15% 2.62% 1.96% 1.9%
2025/04/26 5.36% 4.42% 4.01% 4.04% 2.91% 3.69% 3.19% 3.08% 3.18% 2.39%
2025/04/27 4.27% 4.72% 4.55% 4.31% 2.63% 3.42% 2.95% 2.93% 3.39% 2.38%
2025/04/28 5.24% 4.15% 4.79% 2.27% 2.72% 2.87% 3.18% 2.72% 2.38% 1.56%
2025/04/29 6.82% 4.25% 4.92% 0% 3.27% 2.8% 3.07% 2.43% 2.49% 1.54%
2025/04/30 6.13% 5.56% 5.04% 4.16% 3.75% 2.71% 2.68% 2.22% 2.21% 1.49%

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April saw phoenix.edu’s impression share rise from 3.22% to 6.13%, peaking at 6.82% on April 29. Teacherspayteachers.com fluctuated, ending at 5.56%. Asu.edu steadily increased, finishing at 5.04%. Quizlet.com had a volatile month, closing at 4.16%. Devry.edu remained stable, ending at 3.75%. Wgu.edu’s share decreased to 2.71%. Coursera.org’s share varied, ending at 2.68%. Snhu.edu’s share declined to 2.22%. Liberty.edu and purdue.edu showed minor fluctuations, closing at 2.21% and 1.49%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AAPC Medical Billing & Coding | Most Affordable Online Courses https://www.aapc.com › medical › coding

    AAPC Makes Starting a Medical Coding Career Easier Than You Think. Find Out More Here.

  2. 2
    Arizona State University | 300+ Degree Programs Online https://start.asuonline.asu.edu › asu-online › degrees

    Earn a World-Class Degree Online at ASU Taught by the Same Faculty as on Campus.

  3. 3
    Coursera® Official Site https://www.coursera.org

    Learn the Latest Skills — Develop new skills in 2025 with an unlimited-access subscription to over 10,000+ courses. Take your new career from if, to when, to now. Learn without limits with Coursera Plus.

  4. 4
    Penn Foster https://lp.pennfoster.edu › online › programs

    Penn Foster Online — Choose One of Our Flexible, Online, Nationally Accredited Programs. Enroll Today and Save. Take...

  5. 5
    Online Medical Assisting - Classes Start Every 5 Weeks https://lp.southuniversity.edu › medical › assisting

    Earn a Medical Assisting degree in as little as 2 years – 160 hours of hands-on experience

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In the competitive landscape of online education, AAPC, ASU, Coursera, Penn Foster, and South University stand out with distinct offerings. AAPC emphasizes affordability in medical coding, while ASU highlights its world-class faculty. Coursera promotes limitless learning, Penn Foster offers flexibility, and South University focuses on rapid, practical medical training.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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