Share of Clicks for top 10 US Education & Training Ed Tech brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ixl.com | 37.14 |
| mathway.com | 7.83 |
| securly.com | 4.38 |
| devry.edu | 2.27 |
| absorblms.com | 2.25 |
| valleypbs.org | 2.02 |
| zearn.org | 1.39 |
| phoenix.edu | 1.34 |
| teachyourmonster.org | 1.3 |
| teacherstep.com | 1.13 |
| others | 38.95 |
- ixl.com - 37.14%
- mathway.com - 7.83%
- securly.com - 4.38%
- devry.edu - 2.27%
- absorblms.com - 2.25%
- valleypbs.org - 2.02%
- zearn.org - 1.39%
- phoenix.edu - 1.34%
- teachyourmonster.org - 1.3%
- teacherstep.com - 1.13%
- others - 38.95%
Copyright © Adthena. All rights reserved.
In the education PPC landscape, IXL.com leads with 37.14% click share, closely followed by “others” at 38.95%. Mathway.com captures 7.83%, while Securly.com holds 4.38%.
Share of Spend for the top 10 US Education & Training Ed Tech brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ixl.com | mathway.com | valleypbs.org | teachyourmonster.org | absorblms.com | devry.edu | phoenix.edu | 360learning.com | securly.com | zearn.org |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 37.25% | 5.32% | 0.6% | 0.05% | 3.12% | 2.45% | 1.38% | 0.8% | 0% | 0.27% |
| 2025/10/02 | 26.2% | 6.67% | 2.07% | 0.14% | 3.83% | 4.12% | 2.01% | 1.55% | 0% | 0.79% |
| 2025/10/03 | 39.09% | 7.52% | 0.01% | 0.48% | 2.26% | 2.52% | 2.2% | 0.94% | 0% | 0% |
| 2025/10/04 | 36.62% | 5.77% | 0.57% | 0.41% | 3.01% | 1.67% | 1.11% | 1.65% | 8.71% | 9.24% |
| 2025/10/05 | 31.32% | 5.71% | 1.36% | 0.69% | 2.51% | 2.75% | 2.1% | 0.53% | 0% | 6.27% |
| 2025/10/06 | 37.47% | 5.15% | 0.39% | 0.74% | 1.92% | 2.15% | 1.66% | 0.74% | 9.81% | 0% |
| 2025/10/07 | 37.36% | 5.72% | 0.65% | 0.31% | 2.43% | 2.01% | 1.5% | 0.98% | 8.06% | 0% |
| 2025/10/08 | 40.74% | 7.13% | 0.78% | 0.03% | 2.9% | 2.12% | 1.67% | 1.21% | 0% | 5.5% |
| 2025/10/09 | 35.51% | 4.07% | 0.36% | 0.78% | 3.05% | 2.4% | 1.46% | 1.42% | 17.49% | 0% |
| 2025/10/10 | 39.67% | 4.79% | 1.33% | 0.1% | 2.5% | 2.1% | 1.41% | 1.59% | 0% | 0.43% |
| 2025/10/11 | 36.94% | 6.34% | 2.25% | 0.16% | 3.92% | 3.11% | 1.78% | 3.07% | 0% | 0.04% |
| 2025/10/12 | 24.85% | 8.56% | 2.24% | 1.8% | 3.02% | 2.76% | 1.7% | 2.27% | 0% | 7.29% |
| 2025/10/13 | 31.77% | 4.96% | 2.77% | 1.21% | 2.97% | 4.08% | 2.52% | 1.21% | 0% | 0% |
| 2025/10/14 | 36.53% | 7.63% | 1.41% | 1.37% | 3.49% | 3.41% | 1.27% | 1.2% | 0% | 0.01% |
| 2025/10/15 | 24.03% | 5.86% | 1.94% | 0.66% | 3.03% | 3.27% | 1.4% | 1.08% | 0% | 0.52% |
| 2025/10/16 | 36.47% | 7.16% | 1.56% | 0.99% | 3.1% | 3.06% | 1.39% | 1.28% | 0% | 0% |
| 2025/10/17 | 30.32% | 9.26% | 0.87% | 1.79% | 3.48% | 2.19% | 1.55% | 2.09% | 0% | 0.02% |
| 2025/10/18 | 25.48% | 5.14% | 2.78% | 1.43% | 3.27% | 2.81% | 1.38% | 2.33% | 0% | 6.12% |
| 2025/10/19 | 22.18% | 6.23% | 0.06% | 1.04% | 3.04% | 1.78% | 1.04% | 1.27% | 13.03% | 0.01% |
| 2025/10/20 | 37.09% | 4.6% | 1.23% | 0.1% | 3.13% | 2.16% | 1.63% | 0.76% | 6.6% | 4.39% |
| 2025/10/21 | 37.94% | 6.39% | 0.96% | 1.5% | 4.84% | 2.32% | 1.36% | 0.47% | 0% | 0.01% |
| 2025/10/22 | 40.09% | 7.76% | 7.69% | 0.1% | 3.17% | 2.49% | 0.83% | 0.88% | 0% | 0.43% |
| 2025/10/23 | 25.85% | 5.06% | 6.86% | 4.32% | 3.29% | 1.93% | 1.19% | 1.47% | 0% | 0% |
| 2025/10/24 | 38.48% | 6.64% | 0.02% | 0.13% | 3.19% | 1.94% | 0.83% | 1.4% | 0% | 0% |
| 2025/10/25 | 33.13% | 6.19% | 0.49% | 0.47% | 2.27% | 2.71% | 1.89% | 1.27% | 0% | 0% |
| 2025/10/26 | 41.39% | 7.47% | 0.38% | 0.41% | 3.16% | 1.8% | 1.34% | 2.56% | 6.6% | 0.35% |
| 2025/10/27 | 44.68% | 2.39% | 0.73% | 5.46% | 2.74% | 1.95% | 1.55% | 1.16% | 0% | 0% |
| 2025/10/28 | 41.3% | 5.16% | 1.6% | 0.9% | 3.36% | 2.6% | 1.35% | 0.77% | 0% | 0% |
| 2025/10/29 | 48.59% | 5.13% | 0.71% | 1.08% | 2.28% | 2.39% | 0.81% | 0.58% | 0% | 0% |
| 2025/10/30 | 34.77% | 6.96% | 5.93% | 0.08% | 2.07% | 2.56% | 0.73% | 0.82% | 0% | 0% |
| 2025/10/31 | 36.74% | 7.69% | 3.45% | 3.39% | 1.91% | 1.52% | 0.87% | 0.7% | 0% | 0% |
- ixl.com
- mathway.com
- valleypbs.org
- teachyourmonster.org
- absorblms.com
- devry.edu
- phoenix.edu
- 360learning.com
- securly.com
- zearn.org
Copyright © Adthena. All rights reserved.
In October 2025, ixl.com dominated with fluctuating spend, peaking at 48.59. Mathway.com showed consistent activity, while valleypbs.org and teachyourmonster.org had sporadic spikes. Securly.com had notable highs early but ended inactive.
Competitor Count for US Education & Training Ed Tech
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 475 |
| 2025/10/02 | 467 |
| 2025/10/03 | 466 |
| 2025/10/04 | 449 |
| 2025/10/05 | 461 |
| 2025/10/06 | 457 |
| 2025/10/07 | 452 |
| 2025/10/08 | 436 |
| 2025/10/09 | 426 |
| 2025/10/10 | 432 |
| 2025/10/11 | 421 |
| 2025/10/12 | 439 |
| 2025/10/13 | 449 |
| 2025/10/14 | 444 |
| 2025/10/15 | 438 |
| 2025/10/16 | 429 |
| 2025/10/17 | 453 |
| 2025/10/18 | 445 |
| 2025/10/19 | 450 |
| 2025/10/20 | 453 |
| 2025/10/21 | 410 |
| 2025/10/22 | 428 |
| 2025/10/23 | 429 |
| 2025/10/24 | 429 |
| 2025/10/25 | 411 |
| 2025/10/26 | 427 |
| 2025/10/27 | 438 |
| 2025/10/28 | 428 |
| 2025/10/29 | 438 |
| 2025/10/30 | 413 |
| 2025/10/31 | 433 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout October, starting at 475 and ending at 433. Mid-month saw a dip to 410, but numbers rebounded slightly, closing the month with a modest decline.
