Log in Book a Demo

US Education & Training Ed Tech - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
ixl.com 65.56
mathway.com 19.22
schoolofrock.com 1.35
powerschool.com 1.27
zearn.org 0.53
lego.com 0.39
coursera.org 0.39
connectionsacademy.com 0.36
stmath.com 0.35
forbes.com 0.35
others 10.23

Copyright © Adthena. All rights reserved.

In the education sector’s PPC landscape, ixl.com dominates with 65.56% click share, followed by mathway.com at 19.22%. Others collectively hold 10.23%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date ixl.com forbes.com absorblms.com phoenix.edu coursera.org devry.edu workramp.com powerschool.com cornerstoneondemand.com docebo.com
2025/05/01 8.98% 1.34% 6.55% 4.01% 3.54% 3.71% 3.51% 0% 1.68% 1.65%
2025/05/02 8.88% 1.73% 3.43% 4.19% 2.86% 4.36% 3.05% 0% 0.96% 1.44%
2025/05/03 8% 1.47% 5.9% 4.36% 2.16% 4.33% 0.12% 0% 0.05% 0%
2025/05/04 12.15% 1.49% 6.19% 2.55% 2.22% 3.02% 5.56% 3.62% 0% 0%
2025/05/05 6.35% 2.53% 4.59% 2.64% 2.8% 2.82% 1.39% 0% 0.53% 2.58%
2025/05/06 5.71% 2.4% 8% 3.82% 2.37% 3.92% 1.54% 0% 0.7% 3.66%
2025/05/07 6.37% 1.99% 6.04% 2.62% 1.99% 4.16% 0.45% 1.56% 3.64% 2.55%
2025/05/08 7.23% 2.63% 9.97% 2.29% 3.11% 3.38% 1.63% 0.01% 4.94% 2.47%
2025/05/09 6.69% 2.38% 5.7% 2.52% 3.06% 4.7% 1.63% 0.01% 3.94% 5.36%
2025/05/10 5.7% 2.88% 8.14% 2.86% 2.64% 3.94% 0.01% 0.01% 0.32% 0.02%
2025/05/11 5.02% 1.84% 4.15% 2.58% 2.53% 4.26% 2.22% 3.33% 0.02% 0.02%
2025/05/12 6.21% 2.79% 6.35% 2.58% 2.21% 4.23% 4.89% 1.77% 6.15% 4.36%
2025/05/13 4.91% 3.41% 4.19% 2.65% 1.74% 3.12% 1.27% 13.8% 3.44% 0.75%
2025/05/14 6.62% 6.54% 4.33% 5% 2.2% 4.3% 1.64% 0.01% 3.87% 2.09%
2025/05/15 5.71% 3.45% 4.35% 4.06% 2.06% 3.4% 2.49% 0.01% 2.18% 5.02%
2025/05/16 5.79% 1.76% 5.74% 3.22% 1.94% 2.83% 3.04% 0.01% 6.86% 2.19%
2025/05/17 6.27% 1.88% 4.55% 2.41% 2.48% 3.39% 0.15% 0.02% 0.02% 0.02%
2025/05/18 4.37% 2% 2.94% 2.34% 2.28% 3.35% 3.27% 0.01% 0.02% 0.02%
2025/05/19 5.33% 2.23% 2.53% 2.27% 1.93% 3.1% 1.47% 0.03% 2.77% 4.41%
2025/05/20 5.09% 2.11% 5.92% 3.78% 1.7% 2.77% 1.28% 13.81% 3.22% 4%
2025/05/21 7.46% 3.52% 4.01% 3.47% 2.66% 2.67% 1.67% 0% 5.28% 4.54%
2025/05/22 6.66% 6.38% 3.63% 3.09% 2.28% 3.69% 1.44% 0.01% 5.9% 3.17%
2025/05/23 6.02% 5.19% 8.72% 3.67% 2.27% 3.97% 0.11% 0.02% 3.64% 4.81%
2025/05/24 5.82% 5.39% 5.14% 2.2% 2.39% 3.27% 0.01% 14.27% 0.07% 0.01%
2025/05/25 4.3% 6.87% 5.86% 1.64% 2.08% 1.93% 4.02% 13.77% 0.01% 0.01%
2025/05/26 4.69% 4.25% 3.36% 2.67% 1.77% 1.71% 4.82% 14.06% 3.18% 1.17%
2025/05/27 7.09% 3.38% 5.41% 4.3% 2.28% 2.76% 6.03% 0.01% 3.53% 3.53%
2025/05/28 6.1% 3.18% 4.36% 3.26% 1.76% 2.67% 1.61% 14.85% 3.56% 4.72%
2025/05/29 7.11% 7.26% 6.73% 3.92% 2.06% 2.96% 1.73% 0.01% 4.37% 1.9%
2025/05/30 8.84% 3.43% 4.56% 3.57% 2.09% 2.75% 3.5% 0.02% 3.62% 7.37%
2025/05/31 10.74% 5.99% 3.25% 2.86% 2.3% 1.76% 1.16% 0.02% 0.01% 0.01%

Copyright © Adthena. All rights reserved.

In May 2025, IXL.com led with fluctuating spend, peaking at 12.15% on May 4. Forbes.com saw a mid-month surge, while AbsorbLMS.com had a notable spike on May 8. PowerSchool.com had erratic highs, ending with minimal spend.

Market Exposure

Competitor Count for US Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/05/01 472
2025/05/02 470
2025/05/03 464
2025/05/04 457
2025/05/05 470
2025/05/06 509
2025/05/07 495
2025/05/08 484
2025/05/09 475
2025/05/10 472
2025/05/11 509
2025/05/12 464
2025/05/13 516
2025/05/14 493
2025/05/15 489
2025/05/16 480
2025/05/17 480
2025/05/18 488
2025/05/19 500
2025/05/20 495
2025/05/21 502
2025/05/22 481
2025/05/23 477
2025/05/24 462
2025/05/25 457
2025/05/26 465
2025/05/27 475
2025/05/28 458
2025/05/29 453
2025/05/30 466
2025/05/31 475

Copyright © Adthena. All rights reserved.

May began with 472 advertisers, fluctuating throughout the month, peaking at 516 on May 13. The month concluded with 475 advertisers, reflecting a slight increase.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
ixl.com 2.67%
powerschool.com 0.7%
schoolofrock.com 0.62%
connectionsacademy.com 0.42%
teachyourmonster.org 0.24%
vibe.us -0.07%
zearn.org -0.2%
lego.com -0.45%
stmath.com -0.56%
mathway.com -3.65%

Copyright © Adthena. All rights reserved.

IXL.com surged with a 2.67 increase, while Mathway.com dropped by 3.65.

Campaign Efficiency

US Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date ixl.com mathway.com connectionsacademy.com forbes.com absorblms.com devry.edu vibe.us powerschool.com zearn.org stmath.com
2025/05/01 41.9% 10.49% 0.03% 0.75% 2.16% 1.29% 1.29% 0% 0% 4.1%
2025/05/02 46.78% 10.73% 0.91% 0.9% 0.67% 1.28% 1.05% 0% 0.81% 3.37%
2025/05/03 41.52% 12.67% 0.78% 0.76% 1.43% 1.31% 1.29% 0% 5.28% 3.23%
2025/05/04 45.14% 13.43% 0.84% 0.73% 1.99% 0.87% 1.24% 1.72% 0.01% 5%
2025/05/05 40.07% 12.2% 0.02% 1.38% 1.16% 0.99% 1.06% 0% 0.01% 3.71%
2025/05/06 34.57% 16.63% 0.12% 1.32% 2.65% 1.34% 1.27% 0% 0.01% 5.77%
2025/05/07 40.15% 8.44% 0.07% 1.17% 1.82% 1.41% 1.41% 0.93% 4.9% 0.68%
2025/05/08 41.17% 15.08% 1.11% 1.43% 3.47% 1.01% 1.37% 0.01% 0% 0%
2025/05/09 38.09% 16.66% 0.13% 1.17% 1.69% 1.63% 1.49% 0.01% 0% 0.79%
2025/05/10 29.68% 15.16% 0.25% 1.31% 2.51% 1.09% 0.96% 0.01% 16.2% 0.36%
2025/05/11 26.43% 13.36% 0.23% 0.81% 1.29% 1.22% 1.08% 8.44% 4.69% 5.17%
2025/05/12 42.68% 11.49% 1.99% 2.15% 2.15% 1.46% 0.69% 1.02% 0.01% 1.24%
2025/05/13 27.27% 13.03% 0.37% 1.6% 1.02% 1.05% 0.81% 5.86% 3.79% 0.04%
2025/05/14 40.09% 14.7% 0.32% 3.13% 1.18% 1.23% 1.21% 0.01% 0.77% 0.01%
2025/05/15 34.37% 11.15% 0.03% 1.91% 1.4% 1.14% 1.1% 0.01% 8.7% 1.11%
2025/05/16 37.93% 14.62% 1.75% 0.86% 1.93% 0.85% 0.95% 0.01% 0% 2.5%
2025/05/17 34.62% 13.42% 0.1% 0.96% 1.19% 0.99% 1.21% 0.01% 8.81% 0%
2025/05/18 28.85% 12.13% 5.66% 1.17% 0.83% 1.22% 0.96% 0.01% 4.83% 0%
2025/05/19 32.47% 11.76% 6.13% 1.32% 0.82% 1.13% 0.74% 0.03% 0% 0%
2025/05/20 34.55% 10.08% 0.83% 1.06% 2.19% 1.03% 1.27% 7.42% 0% 0%
2025/05/21 43.73% 11.5% 0.98% 1.53% 1.19% 0.93% 1.07% 0% 0.82% 0%
2025/05/22 41.44% 13.73% 0.92% 3.15% 1.04% 1.12% 1.03% 0% 0.71% 0%
2025/05/23 41.3% 9.66% 0.02% 2.89% 3.58% 1.53% 1.3% 0.03% 0% 0%
2025/05/24 34.39% 5.68% 0.27% 2.57% 1.68% 1.09% 0.72% 6.62% 8.57% 0%
2025/05/25 24.97% 13.72% 4.11% 3.27% 2.08% 0.65% 0.79% 6.23% 12.09% 0%
2025/05/26 28.02% 11.24% 5.77% 2.17% 1.04% 0.6% 0.75% 6.7% 4.34% 0%
2025/05/27 40.6% 10.2% 5.69% 1.35% 1.54% 0.91% 0.93% 0.01% 0.01% 0%
2025/05/28 40.58% 10.57% 0.02% 1.67% 1.56% 1.04% 0.73% 7.63% 0.03% 0%
2025/05/29 38.31% 15.75% 0.77% 3.35% 1.86% 0.91% 0.9% 0.01% 0.74% 0%
2025/05/30 45.7% 10.56% 5.67% 1.28% 1% 0.9% 0.96% 0.02% 0% 0%
2025/05/31 49.63% 9.63% 5.99% 2.16% 0.84% 0.44% 0.27% 0.01% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, ixl.com dominated with fluctuating impressions, peaking at 49.63% on the 31st. Mathway.com maintained a steady presence, while connectionsacademy.com saw a late surge. The month concluded with ixl.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Free Courses For All Grades | The Free AI Tutor | Sign up for Free https://www.ck12.org

    Start getting better grades today with Flexi - the world's most power AI Tutor. Try it now. Personalize Your Learning Path With CK-12.

  2. 2
    Indiana Connections Academy® | Free Online Public School https://learn.connectionsacademy.com › learnmore

    Our Students Are Given The Tools To Succeed With Individualized Lessons and 1:1 Attention. Find Success For Your Unique Child This 2025/2026 School Year With Connections Academy! Experienced K-12 Teachers.

  3. 3
    Cornerstone LMS https://www.cornerstoneondemand.com

    #1 LMS Software — Connect People-Growth with Organizational Goals to create Success that Works for Everyone.

  4. 4
    IXL Official Site | Interactive Online Learning https://www.ixl.com

    Unlimited practice problems with meaningful, up-to-date tracking on your child's progress. Learn thousands of K-12 topics online.

  5. 5
    Zearn Math https://about.zearn.org

    Free for teachers, always — Explore how Zearn helps kids explore concepts, discover meaning, and make sense of math. Zearn gives kids more opportunity to learn math, always connected to core instruction.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five standout ads capture attention with their unique educational offerings. CK-12 promotes personalized learning with a free AI tutor, while Connections Academy emphasizes individualized lessons for success. Cornerstone LMS connects growth with organizational goals, IXL offers interactive learning with progress tracking, and Zearn Math provides free, concept-driven math exploration.

Frequently Asked Questions

Customer Success Stories

UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Education & Training

US Universities

US
Education & Training

US Online Universities/E-Learning

UK
Education & Training

UK Universities

UK
Education & Training

UK Online Universities/E-Learning