Why is the AUS Education & Training Ed Tech May 2026 Report useful and how should I use it?

Why is the AUS Education & Training Ed Tech May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Ed Tech May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Ed Tech May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Ed Tech May 2026 Report?

The AUS Education & Training Ed Tech May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Ed Tech May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Ed Tech May 2026 Report for?

The AUS Education & Training Ed Tech May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Ed Tech - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Ed Tech AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	30.6259827044
	69.3740172956

30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	11
	89

11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	0%
Navigational	3%
Seasonal	0%
Local	0%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ixl.com	87.82
tafeqld.edu.au	4.44
quizlet.com	1.57
learnworlds.com	0.87
scitech.org.au	0.83
pascalpress.com.au	0.55
openlms.net	0.34
coursiv.io	0.29
forbes.com	0.23
aim.com.au	0.21
others	2.85

ixl.com - 87.82%
tafeqld.edu.au - 4.44%
quizlet.com - 1.57%
learnworlds.com - 0.87%
scitech.org.au - 0.83%
pascalpress.com.au - 0.55%
openlms.net - 0.34%
coursiv.io - 0.29%
forbes.com - 0.23%
aim.com.au - 0.21%
others - 2.85%

IXL.com dominates with 87.82% click share, followed by TAFE Queensland at 4.44%. Others collectively hold 2.85%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	ixl.com	coursiv.io	learnworlds.com	forbes.com	grow.google	rmit.edu.au	torrens.edu.au	aim.com.au	tafeqld.edu.au	openlms.net
2026/05/01	11.99%	10.5%	22.2%	4.9%	0.59%	1.64%	4.86%	0.8%	0%	0%
2026/05/02	12.75%	7.4%	15.91%	3.17%	0.85%	0.13%	6.01%	2.13%	0%	0%
2026/05/03	17.79%	8.22%	0%	6.63%	0.96%	0.14%	2.96%	0.65%	0%	0%
2026/05/04	14.72%	9.17%	0%	9.66%	3.77%	3.27%	2.98%	1.49%	0%	0%
2026/05/05	13.82%	8.67%	16.55%	6.65%	3.53%	1.88%	2.05%	0.92%	0%	0%
2026/05/06	12.36%	7.16%	26.92%	5.83%	3.32%	2.98%	1.63%	0.37%	0%	0%
2026/05/07	9.22%	5.17%	34.7%	5.75%	0.96%	2.37%	1.13%	0.32%	0%	16.92%
2026/05/08	11.22%	5.09%	39.14%	4.07%	1.27%	1.97%	1.48%	1.56%	0%	8.9%
2026/05/09	11.83%	5.99%	26.15%	6.56%	1.53%	1.92%	3.77%	6.17%	0%	0%
2026/05/10	9.5%	5.43%	41.56%	3.44%	2.64%	0.13%	2.47%	3.45%	0%	0%
2026/05/11	7.18%	3.75%	32.51%	4.02%	2.97%	2.63%	1.11%	0.9%	0%	13.01%
2026/05/12	8.91%	4.31%	28.91%	4.76%	2.16%	2.58%	1.95%	2.34%	0%	14.1%
2026/05/13	11.58%	5.3%	28.98%	6.71%	1.28%	3.09%	4.33%	1.65%	0%	0%
2026/05/14	10.36%	4.93%	11.36%	3.63%	0.7%	1.87%	2.49%	4.47%	0%	41.56%
2026/05/15	5.55%	3.83%	15.21%	2.03%	1.43%	3.1%	0.65%	2.01%	48.42%	0%
2026/05/16	14.34%	9.26%	0%	6.26%	5.28%	7.09%	2.96%	4.55%	0%	12.95%
2026/05/17	11.23%	6.89%	26.06%	6.12%	2.65%	3.07%	3.24%	2.39%	0%	0%
2026/05/18	6.55%	5.14%	17.72%	4.81%	1.44%	3.18%	1.32%	3.98%	35.09%	0%
2026/05/19	11.1%	7.96%	27.3%	7.6%	0.7%	2.57%	1.2%	4.51%	0%	9.98%
2026/05/20	10.8%	7.46%	30.5%	3.49%	0.71%	1.55%	1.42%	5.58%	0%	7.43%
2026/05/21	16.55%	10.82%	0%	10.1%	1.61%	4.7%	1.37%	12.24%	0%	0%
2026/05/22	14.4%	8.68%	0%	7.6%	2.67%	5.37%	3.87%	11.22%	0%	7.93%
2026/05/23	13.91%	7.72%	13.61%	6.85%	2.5%	4.27%	1.94%	5.18%	0%	0%
2026/05/24	11.75%	8.15%	20.06%	3.97%	2.71%	2.38%	2.79%	7.89%	0%	0%
2026/05/25	12.51%	7.39%	19.54%	7.77%	4.26%	3.77%	0.74%	3.14%	0%	6.45%
2026/05/26	15.72%	10.71%	0%	10.18%	4.24%	9.03%	1.21%	5.65%	0%	0%
2026/05/27	12.22%	7.34%	8.84%	8.42%	3.05%	4.12%	2.53%	7.78%	0%	12.93%
2026/05/28	15.37%	10.87%	2.43%	5.45%	7.76%	5.52%	1.62%	8.27%	0.01%	8.27%
2026/05/29	14.47%	7.75%	0%	5%	7.36%	4.89%	2.78%	11.44%	0.01%	23.12%
2026/05/30	19.02%	10.53%	0%	4.66%	6.71%	5.29%	6.27%	1.56%	0.01%	0%
2026/05/31	14.16%	10.69%	10.24%	6.05%	6.01%	3.57%	2.17%	1.38%	0.01%	0%

ixl.com
coursiv.io
learnworlds.com
forbes.com
grow.google
rmit.edu.au
torrens.edu.au
aim.com.au
tafeqld.edu.au
openlms.net

In May 2026, LearnWorlds.com led with fluctuating peaks, while OpenLMS.net saw a mid-month surge. IXL.com maintained steady growth, and TAFEQLD.edu.au’s early dominance faded.

Market Exposure

Competitor Count for AUS Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	85
2026/05/02	82
2026/05/03	79
2026/05/04	87
2026/05/05	82
2026/05/06	87
2026/05/07	86
2026/05/08	92
2026/05/09	88
2026/05/10	88
2026/05/11	102
2026/05/12	92
2026/05/13	89
2026/05/14	89
2026/05/15	95
2026/05/16	91
2026/05/17	92
2026/05/18	87
2026/05/19	86
2026/05/20	84
2026/05/21	83
2026/05/22	90
2026/05/23	86
2026/05/24	96
2026/05/25	96
2026/05/26	91
2026/05/27	94
2026/05/28	88
2026/05/29	84
2026/05/30	88
2026/05/31	93

May saw fluctuating advertiser numbers, peaking at 102 on May 11. The month concluded with 93 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ixl.com	5.3%
scitech.org.au	0.98%
pascalpress.com.au	0.38%
edtechs.com.au	0.21%
quizlet.com	0.17%
education.com	-0.06%
lumifylearn.com	-0.09%
openlms.net	-0.21%
learnworlds.com	-0.75%
tafeqld.edu.au	-6.31%

IXL.com surged with a 5.30% click share increase, while tafeqld.edu.au dropped by 6.31%. Scitech.org.au also rose by 0.98%.

Campaign Efficiency

AUS Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ixl.com	learnworlds.com	quizlet.com	chatgpt.com	coursiv.io	torrens.edu.au	adaptedmind.com	aim.com.au	tafeqld.edu.au	openlms.net
2026/05/01	71.19%	10.03%	2.71%	0.57%	1.26%	1.48%	0.18%	0.07%	0%	0%
2026/05/02	56.1%	6.38%	2.18%	0.53%	0.69%	1.4%	7.9%	0.5%	0%	0%
2026/05/03	74.71%	0%	2.52%	0.79%	0.73%	1.02%	8.66%	0.34%	0%	0%
2026/05/04	76.44%	0%	3.53%	0.81%	1.36%	1.16%	0%	0.27%	0%	0%
2026/05/05	74.34%	7.52%	0.84%	1.07%	1.57%	1.17%	0.17%	0.38%	0%	0%
2026/05/06	70.03%	13.92%	1.58%	0.98%	0.95%	0.81%	0.16%	0.05%	0%	0%
2026/05/07	55.21%	18.73%	2.84%	0.62%	0.7%	0.26%	0%	0.04%	0%	12.49%
2026/05/08	60.29%	19.43%	2.71%	0.9%	0.81%	0.91%	0.27%	0.16%	0%	5.95%
2026/05/09	67.78%	13.65%	3.08%	0.97%	0.8%	0.88%	0.31%	1.61%	0%	0%
2026/05/10	58.46%	24.86%	1.49%	0.67%	1.04%	1.18%	0.3%	0.7%	0%	0%
2026/05/11	46.99%	19.93%	2.66%	0.66%	0.79%	0.45%	5.58%	0.47%	0%	10.58%
2026/05/12	55.14%	16.29%	1.85%	0.77%	0.85%	0.51%	0%	1.05%	0%	10.86%
2026/05/13	68.11%	15.83%	2.39%	0.7%	0.68%	1.24%	0%	0.47%	0%	0%
2026/05/14	55.57%	5.58%	0.63%	0.56%	0.84%	0.75%	0%	0.98%	0%	27.92%
2026/05/15	28.6%	7.35%	1.11%	0.32%	0.49%	0.24%	0%	0.33%	55.06%	0%
2026/05/16	73.24%	0%	1.91%	1.19%	1.16%	0.61%	0.19%	0.72%	0%	8.41%
2026/05/17	65.19%	14.7%	2.22%	0.59%	1.02%	1.25%	0.15%	1.08%	0%	0%
2026/05/18	45.44%	11.46%	1.73%	0.28%	1.04%	0.7%	0.11%	1.45%	28.64%	0%
2026/05/19	65.08%	14.52%	0%	0.63%	1.1%	0.5%	0.16%	0.97%	0%	7.26%
2026/05/20	61.99%	16.33%	2.76%	0.42%	1.03%	0.58%	0.37%	1.29%	0%	5.44%
2026/05/21	79.72%	0%	2.68%	0.71%	1.59%	0.51%	0%	2.29%	0%	0%
2026/05/22	73.38%	0%	3.4%	1.6%	1.03%	1.61%	0.17%	1.98%	0%	5.01%
2026/05/23	70.24%	6.69%	3.59%	0.04%	0.77%	1.17%	0%	1.01%	0%	0%
2026/05/24	67.35%	9.36%	2.26%	1.03%	1.17%	0.83%	0.15%	1.77%	0%	0%
2026/05/25	65.79%	9.99%	2.99%	0.29%	0.98%	0.16%	0.3%	0.7%	0%	4.41%
2026/05/26	75.1%	0%	3.43%	0.67%	1.51%	0.24%	0.17%	0.74%	0%	0%
2026/05/27	67.25%	4.45%	1.51%	1.66%	0.92%	0.75%	0.15%	1.66%	0%	8.9%
2026/05/28	74.24%	1.3%	3.34%	1.59%	1.25%	0.54%	0.21%	1.44%	0%	4.93%
2026/05/29	66.57%	0%	1.49%	0.88%	0.77%	0.95%	0.45%	1.96%	0%	13.25%
2026/05/30	71.3%	0%	3.22%	0.96%	1.22%	1.27%	8.65%	0.15%	0%	0%
2026/05/31	68.23%	4.53%	2.29%	2.21%	1.86%	0.7%	0.46%	0.17%	0%	0%

ixl.com
learnworlds.com
quizlet.com
chatgpt.com
coursiv.io
torrens.edu.au
adaptedmind.com
aim.com.au
tafeqld.edu.au
openlms.net

In May 2026, ixl.com dominated with fluctuating impressions, peaking at 79.72%. Openlms.net and learnworlds.com showed modest shares, while quizlet.com and chatgpt.com maintained low but steady presence. Tafeqld.edu.au’s activity ceased by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech - Last month

1
AIM's 11287NAT Diploma of AI https://promotion.aim.com.au › qualifications › ai-diploma
Become an AI Leader — Master AI Tools to Automate Tasks & Drive Efficiency. 100% Online Self-paced Study. Gain...
2
Create Dynamic Concept Maps https://www.atlassian.com
Bring Ideas to Life — Create and Customize Whiteboards to Fit Your Team's Needs and Streamline Collaboration. Brainstorm, Plan, and Take Action on Work in Real-Time or Asynchronously with Teammates.
3
AI Tutor for Any Subject - Study Smarter with ChatGPT https://www.chatgpt.com
Learn at your own pace with an AI tutor. Design your custom learning plan on ChatGPT now.
4
Artificial Intelligence Courses - Online, TAFE Courses https://www.tafecourses.com.au
Find leading Artificial Intelligence courses near you and online. Gain the skills you need to build your career in Artificial Intelligence
5
Artificial Intelligence Course https://www.torrens.edu.au
Scholarships Now Open — AI Wrote This. Explore Our Courses And Learn How To Harness Machine Learning. Graduate...

In the competitive landscape of Google PPC, AIM’s AI diploma ad stands out by promising leadership and efficiency through AI mastery. Atlassian’s ad emphasizes dynamic collaboration with customizable whiteboards. ChatGPT offers personalized learning with an AI tutor, while TAFE and Torrens focus on career-building AI courses, with Torrens highlighting scholarships.

Frequently Asked Questions

Why is the AUS Education & Training Ed Tech May 2026 Report useful and how should I use it?

Why is the AUS Education & Training Ed Tech May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Ed Tech May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Ed Tech May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Ed Tech May 2026 Report?

The AUS Education & Training Ed Tech May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Ed Tech May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Ed Tech May 2026 Report for?

The AUS Education & Training Ed Tech May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Ed Tech - PPC Market Share Analysis May 2026