Why is the AUS Education & Training Ed Tech June 2026 Report useful and how should I use it?

Why is the AUS Education & Training Ed Tech June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Ed Tech June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Ed Tech June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Ed Tech June 2026 Report?

The AUS Education & Training Ed Tech June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Ed Tech June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Ed Tech June 2026 Report for?

The AUS Education & Training Ed Tech June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Ed Tech - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Ed Tech AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	31.8225119077
	68.1774880923

31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	10
	90

10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	0%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ixl.com	87.87
scitech.org.au	1.63
instructure.com	1.39
learnworlds.com	1.03
tafeqld.edu.au	0.94
pascalpress.com.au	0.76
adelaide.edu.au	0.72
edtechs.com.au	0.52
forbes.com	0.38
adaptedmind.com	0.32
others	4.44

ixl.com - 87.87%
scitech.org.au - 1.63%
instructure.com - 1.39%
learnworlds.com - 1.03%
tafeqld.edu.au - 0.94%
pascalpress.com.au - 0.76%
adelaide.edu.au - 0.72%
edtechs.com.au - 0.52%
forbes.com - 0.38%
adaptedmind.com - 0.32%
others - 4.44%

IXL.com dominates with 87.87% click share, overshadowing others. Scitech.org.au follows at 1.63%, while ‘others’ collectively hold 4.44%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	ixl.com	learnworlds.com	absorblms.com	forbes.com	aim.com.au	coursiv.io	grow.google	rmit.edu.au	tafeqld.edu.au	openlms.net
2026/06/01	8.87%	25.82%	0%	5.69%	3.97%	8.33%	4.83%	1.91%	0.01%	8.53%
2026/06/02	21.21%	0%	0%	3.64%	4.76%	10.38%	6.42%	4.13%	0.01%	0%
2026/06/03	14.15%	13.12%	0%	6.52%	5.83%	4.82%	2.59%	3.83%	0%	19.32%
2026/06/04	16.54%	15.26%	0%	8.09%	3.28%	7.82%	3.15%	2.65%	0.01%	0%
2026/06/05	17.84%	0%	0%	7.76%	6.29%	6.18%	2.49%	2.59%	0%	0%
2026/06/06	12.13%	13.61%	0%	4.78%	4.77%	4.4%	3.26%	5.57%	0%	16.33%
2026/06/07	15.73%	14.4%	6.94%	2.54%	4.93%	6.86%	3.31%	1.36%	0%	0%
2026/06/08	18.05%	3.81%	0%	5.96%	4.21%	6.72%	6.86%	1.91%	0.01%	0%
2026/06/09	13.69%	12.84%	0%	6.22%	3.05%	5.98%	2.27%	0.9%	0.01%	18.91%
2026/06/10	12.41%	23.42%	0%	4.26%	1.01%	5.35%	1.55%	1.76%	0.02%	17.24%
2026/06/11	11.51%	34.93%	0%	4.44%	2.17%	3.14%	1.91%	0.41%	0.02%	17.85%
2026/06/12	19.7%	22.57%	0.01%	3.67%	2.06%	4.2%	5.33%	3.2%	0.04%	0%
2026/06/13	16.97%	5.61%	0.03%	5.43%	3.61%	5.42%	3.92%	1.56%	0.05%	0.01%
2026/06/14	10.86%	23%	0.01%	2.81%	1.96%	2.18%	3.77%	0.92%	19.75%	0%
2026/06/15	22.83%	4.8%	0.02%	5.56%	4.26%	3.99%	4.35%	1.66%	0.05%	0%
2026/06/16	15.76%	38.96%	2.18%	5.44%	2.54%	2.85%	3.47%	2.61%	0.66%	0%
2026/06/17	20.29%	0%	0.02%	8.39%	6.95%	4.78%	5.5%	4.27%	0.02%	0%
2026/06/18	15.88%	33.33%	0.03%	6.88%	4.23%	3.72%	3.45%	2.16%	1.32%	0%
2026/06/19	18.45%	21.4%	0.01%	6.93%	4.01%	3.01%	3.61%	4.28%	0.01%	0%
2026/06/20	11%	30.24%	2.9%	7.05%	2.49%	2.41%	2.1%	1.05%	7.3%	0%
2026/06/21	10.11%	40.88%	1.61%	5.85%	3.21%	3.45%	3.06%	2.34%	0.01%	0%
2026/06/22	19.23%	18.86%	0%	9.14%	4.21%	4.64%	2.41%	3.3%	0.02%	0%
2026/06/23	19.49%	6.67%	3.79%	10.22%	5.26%	3.66%	2.3%	3.05%	0.03%	0%
2026/06/24	8.1%	35.03%	1.12%	5.22%	2.35%	1.91%	2.1%	1.08%	0.02%	0%
2026/06/25	16.08%	14.76%	0%	5.32%	2.28%	3.6%	4.52%	3.59%	0.04%	0%
2026/06/26	15.22%	56.5%	0%	5.72%	1.79%	2.51%	0.8%	1.86%	0.15%	0%
2026/06/27	10.02%	35.17%	1.07%	5.26%	1.42%	2%	1.44%	0.52%	8.56%	0%
2026/06/28	19.65%	17.84%	4.72%	4.39%	2.06%	3.47%	3.32%	1.4%	0.06%	0%
2026/06/29	5.93%	34.35%	15.21%	4.77%	0.93%	1.55%	2.13%	0.88%	6.1%	0%
2026/06/30	17.42%	16.9%	12.06%	7.86%	3.34%	2.56%	2.1%	1.67%	0.04%	0%

ixl.com
learnworlds.com
absorblms.com
forbes.com
aim.com.au
coursiv.io
grow.google
rmit.edu.au
tafeqld.edu.au
openlms.net

In June 2026, IXL.com saw fluctuating PPC spend, peaking mid-month. Learnworlds.com experienced significant spikes, notably on June 26. Absorblms.com maintained low spend, while Forbes.com showed consistent activity. AIM.com.au and Coursiv.io had moderate fluctuations. Grow.google and RMIT.edu.au displayed steady trends. Tafeqld.edu.au had minimal activity, except for June 14. Openlms.net’s spend dropped sharply mid-month.

Market Exposure

Competitor Count for AUS Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	95
2026/06/02	100
2026/06/03	94
2026/06/04	101
2026/06/05	93
2026/06/06	97
2026/06/07	93
2026/06/08	96
2026/06/09	100
2026/06/10	98
2026/06/11	93
2026/06/12	100
2026/06/13	91
2026/06/14	97
2026/06/15	103
2026/06/16	101
2026/06/17	95
2026/06/18	98
2026/06/19	98
2026/06/20	96
2026/06/21	84
2026/06/22	91
2026/06/23	86
2026/06/24	89
2026/06/25	87
2026/06/26	77
2026/06/27	84
2026/06/28	88
2026/06/29	93
2026/06/30	96

In June 2026, advertiser numbers fluctuated, peaking at 103 on June 15. The month concluded with a stable 96, reflecting resilience amidst variability.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
instructure.com	2.93%
adelaide.edu.au	1.51%
learnworlds.com	0.53%
tafeqld.edu.au	0.3%
adaptedmind.com	0.27%
edtechs.com.au	-0.13%
coursiv.io	-0.13%
scitech.org.au	-0.35%
openlms.net	-0.37%
ixl.com	-3.91%

Instructure.com surged with a 2.93% click share increase, while ixl.com faced a 3.91% decline. Adelaide.edu.au also rose by 1.51%.

Campaign Efficiency

AUS Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ixl.com	absorblms.com	learnworlds.com	forbes.com	scitech.org.au	edtechs.com.au	adaptedmind.com	tafeqld.edu.au	instructure.com	openlms.net
2026/06/01	56.23%	0%	15.4%	0.96%	1.55%	0%	0%	0.01%	0.03%	6.81%
2026/06/02	65.59%	0%	0%	0.6%	3%	0%	7.71%	0.01%	0.04%	0%
2026/06/03	58.27%	0%	7.05%	1.55%	1.6%	0.8%	0.13%	0%	0.03%	14.1%
2026/06/04	66.82%	0%	8.08%	1.81%	0%	0.01%	0.14%	0.01%	0.01%	0%
2026/06/05	68.99%	0%	0%	1.74%	0%	0%	0.67%	0%	0%	0%
2026/06/06	52.24%	0%	8%	1.13%	1.92%	1.44%	0.11%	0%	0%	12.66%
2026/06/07	56.54%	6.82%	6.82%	0.51%	2.07%	7.74%	0.24%	0%	0%	0%
2026/06/08	67.91%	0%	2.16%	1.44%	2.49%	2.8%	0%	0.01%	0%	0%
2026/06/09	53.67%	0%	6.57%	1.41%	2.99%	0.74%	0%	0.01%	0%	13.14%
2026/06/10	48.43%	0%	11.97%	0.98%	2.27%	0.01%	11.52%	0.01%	0%	11.97%
2026/06/11	51.07%	0%	20.38%	1.2%	0%	0%	0.22%	0.01%	0%	14.14%
2026/06/12	67.48%	0%	10.33%	0.68%	0%	1.86%	0.15%	0.01%	0%	0%
2026/06/13	58.73%	0.01%	2.87%	1.02%	0.83%	12.4%	0%	0.02%	0%	0%
2026/06/14	35.51%	0%	9.73%	0.51%	1.47%	1.11%	4.81%	35.06%	0%	0%
2026/06/15	67.4%	0%	2.14%	1.01%	6.16%	0.92%	0.29%	0.01%	0%	0%
2026/06/16	56.69%	1.8%	19.1%	1.09%	2.94%	0.01%	0.24%	5.29%	0%	0%
2026/06/17	66.03%	0.01%	0%	1.62%	4.1%	0.91%	7.9%	0.01%	0%	0%
2026/06/18	55.65%	0.01%	15.51%	1.43%	0%	1.56%	0.37%	10.58%	0%	0%
2026/06/19	66.96%	0%	10.43%	1.4%	0%	2.81%	0.44%	0%	0%	0%
2026/06/20	45.18%	0.33%	15.42%	1.91%	3.33%	1.42%	5.98%	11.61%	0%	0%
2026/06/21	43.64%	0.24%	22.66%	1.72%	2.59%	10.05%	0%	0.01%	0%	0%
2026/06/22	66.64%	0%	8.3%	2.08%	2.26%	0%	0%	0.01%	0%	0%
2026/06/23	67.28%	0.43%	2.57%	2.2%	3.91%	0%	7.91%	0.01%	0%	0%
2026/06/24	38.47%	0.19%	21.28%	1.65%	2.52%	0%	5.19%	0.01%	21.61%	0%
2026/06/25	52.5%	0%	6.34%	0.99%	0%	0.72%	6.04%	0.01%	0%	0%
2026/06/26	60.29%	0%	29.4%	1.38%	0%	0%	0.13%	0.11%	0%	0%
2026/06/27	34.99%	0.15%	16.33%	1.21%	0%	0%	8.37%	19.78%	8.79%	0%
2026/06/28	65.64%	0.56%	7.89%	0.99%	0.06%	2.68%	7.66%	0.02%	0%	0%
2026/06/29	29.11%	15.86%	22.5%	1.67%	0.71%	0.53%	4.57%	14.52%	0%	0%
2026/06/30	64.53%	8.36%	7.94%	1.98%	1.18%	0.88%	0.42%	0.02%	0%	0%

ixl.com
absorblms.com
learnworlds.com
forbes.com
scitech.org.au
edtechs.com.au
adaptedmind.com
tafeqld.edu.au
instructure.com
openlms.net

In June 2026, ixl.com dominated with fluctuating impressions, peaking mid-month. Absorblms.com saw minimal activity, while learnworlds.com had a steady presence. Forbes.com and scitech.org.au maintained low but consistent shares. The month concluded with ixl.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech - Last month

1
Current students https://www.adelaide.edu.au
Services and support for current students at Adelaide University. Manage your studies, find information or get help.
2
AIM's 11287NAT Diploma of AI - Become an AI Leader https://promotion.aim.com.au › qualifications › ai-diploma
Master AI Tools to Automate Tasks & Drive Efficiency. 100% Online Self-paced Study
3
Top 5 AI Courses | There's One Clear Winner | We Rated Them All https://www.forbes.com › ai › courses
Transform Your Career with the Best Online Artificial Intelligence Bootcamps. Learn Now. Forbes™ Top AI Courses 2026. Easily Compare Pricing, Ratings & Features.
4
MIT Professional Education - Generative AI 8-Week Course https://online.professionalprogramsmit.com › generative › ai
Understand the revolution in generative artificial intelligence and task automation. Amplify your understanding of generative AI's impact with MIT...
5
Student Portal | TAFE Queensland https://www.tafeqld.edu.au
With the TAFE Queensland Student Portal, you're in control. The portal is your one-stop-shop for easy access to the information you need about your study.

In the competitive landscape of Google PPC, Adelaide University and TAFE Queensland focus on student support and accessibility. Meanwhile, AIM, Forbes, and MIT Professional Education emphasize AI mastery and career transformation, highlighting online, self-paced learning and cutting-edge AI advancements.

Frequently Asked Questions

Why is the AUS Education & Training Ed Tech June 2026 Report useful and how should I use it?

Why is the AUS Education & Training Ed Tech June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Ed Tech June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Ed Tech June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Ed Tech June 2026 Report?

The AUS Education & Training Ed Tech June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Ed Tech June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Ed Tech June 2026 Report for?

The AUS Education & Training Ed Tech June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Ed Tech - PPC Market Share Analysis June 2026