AUS Education & Training Ed Tech - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Ed Tech AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	27.6354679803
	72.3645320197

27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	6
	94

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ixl.com	87.93
edtechs.com.au	1.74
scitech.org.au	1.22
quizlet.com	1.16
core-electronics.com.au	0.81
pakronics.com.au	0.62
forbes.com	0.49
pascalpress.com.au	0.4
grow.google	0.4
sydney.edu.au	0.31
others	4.92

ixl.com - 87.93%
edtechs.com.au - 1.74%
scitech.org.au - 1.22%
quizlet.com - 1.16%
core-electronics.com.au - 0.81%
pakronics.com.au - 0.62%
forbes.com - 0.49%
pascalpress.com.au - 0.4%
grow.google - 0.4%
sydney.edu.au - 0.31%
others - 4.92%

IXL.com dominates with 87.93% click share, overshadowing others like edtechs.com.au at 1.74% and scitech.org.au at 1.22%. ‘Others’ collectively hold 4.92%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	ixl.com	learnworlds.com	forbes.com	edtechs.com.au	coursiv.io	sydney.edu.au	uts.edu.au	getsmarter.com	grow.google	cloudassess.com
2025/12/01	14.18%	0%	7.06%	0%	0.95%	1.41%	1.52%	3.92%	7.67%	1.1%
2025/12/02	15.16%	3.5%	9.24%	1.78%	1.92%	0%	2.29%	0.28%	3.18%	1.28%
2025/12/03	13.7%	0%	11.74%	1.39%	2.37%	2.61%	3.13%	2.33%	5.45%	0%
2025/12/04	14.06%	0%	11.91%	1.89%	1.62%	0%	2.05%	2.67%	5.06%	0%
2025/12/05	6.9%	0%	6.27%	1.52%	1.01%	2.09%	3.44%	2.32%	2.51%	34.12%
2025/12/06	16.27%	3.24%	8.24%	3.49%	2.24%	0%	2.13%	0.45%	3.05%	0%
2025/12/07	13.9%	0%	6.82%	3%	1.09%	0.6%	2.44%	0.96%	4.47%	21.82%
2025/12/08	14.59%	0%	12.37%	0%	2.48%	0%	2.37%	6.48%	7.74%	0%
2025/12/09	10.93%	0%	8.88%	1.11%	2.35%	0%	4.44%	2.49%	5.99%	26.04%
2025/12/10	10.38%	0%	10.94%	0.84%	2.54%	2.32%	2.75%	0.17%	5.01%	0%
2025/12/11	16.49%	0%	12.06%	3.87%	3.5%	2.48%	2.37%	1.36%	4.43%	0%
2025/12/12	14.48%	0%	11.89%	1.67%	2.78%	4.94%	2.62%	3.3%	4.39%	0%
2025/12/13	16.24%	0%	11.12%	2.44%	3.27%	0.91%	3.79%	3.93%	6.5%	0%
2025/12/14	16.75%	0%	10.79%	3.4%	4.56%	1.57%	1.43%	1.5%	6.58%	0%
2025/12/15	15.58%	0%	7.06%	1.81%	3.91%	4.9%	3.53%	1.53%	5.65%	0%
2025/12/16	12.81%	2.42%	8.49%	0%	4.42%	7.49%	3.03%	0.09%	4.69%	0%
2025/12/17	14.67%	0%	9.36%	2.81%	4.65%	6.54%	2.17%	0.62%	9.4%	0%
2025/12/18	9.8%	26.34%	6.27%	2.37%	2.3%	6.6%	1.11%	2.1%	4.73%	0%
2025/12/19	10.6%	11.92%	8.32%	1.96%	3.26%	4.58%	0.68%	5.42%	5.45%	0%
2025/12/20	14.09%	11.99%	7.16%	1.07%	4.74%	4.85%	1.18%	3.4%	7.27%	0%
2025/12/21	12.77%	10.71%	6.6%	4%	2.13%	5.1%	2.94%	1.49%	6.96%	0%
2025/12/22	11.08%	10.72%	8.08%	2.89%	3.57%	7.37%	1.13%	4.62%	5.39%	0%
2025/12/23	11.56%	9.79%	8.52%	3.97%	2.37%	7.41%	1.06%	3.36%	7%	0%
2025/12/24	10.33%	19.2%	7.5%	2.1%	4.08%	8.07%	2.99%	5.7%	5.07%	0%
2025/12/25	12.42%	10.64%	6.15%	9.22%	4.2%	8.05%	1.45%	2.54%	5.1%	0%
2025/12/26	7.84%	30.75%	5.86%	2.14%	2.81%	3.66%	3%	4.06%	4.22%	0%
2025/12/27	11.53%	21.25%	7.05%	0%	4.4%	6.29%	1.8%	6.07%	5.95%	0%
2025/12/28	10.7%	17.57%	6.36%	5.52%	4.81%	5.24%	1.73%	3.98%	6.68%	0%
2025/12/29	7.63%	0%	10.09%	3.68%	6.15%	4.68%	4.93%	4.46%	4.46%	0%
2025/12/30	12.19%	11.02%	9.05%	0%	5.36%	6.9%	3.94%	2.29%	1.18%	0%
2025/12/31	13.55%	11.06%	7.18%	5.63%	5.37%	4.94%	4.31%	3.38%	1.31%	0%

ixl.com
learnworlds.com
forbes.com
edtechs.com.au
coursiv.io
sydney.edu.au
uts.edu.au
getsmarter.com
grow.google
cloudassess.com

Cloudassess.com surged early December, peaking at 34.12 on the 5th. Ixl.com fluctuated, ending at 13.55. Learnworlds.com spiked mid-month, closing at 11.06. Forbes.com remained steady, finishing at 7.18.

Market Exposure

Competitor Count for AUS Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	102
2025/12/02	103
2025/12/03	103
2025/12/04	96
2025/12/05	98
2025/12/06	94
2025/12/07	97
2025/12/08	93
2025/12/09	97
2025/12/10	95
2025/12/11	102
2025/12/12	92
2025/12/13	97
2025/12/14	90
2025/12/15	97
2025/12/16	96
2025/12/17	93
2025/12/18	93
2025/12/19	100
2025/12/20	101
2025/12/21	105
2025/12/22	105
2025/12/23	106
2025/12/24	108
2025/12/25	106
2025/12/26	91
2025/12/27	104
2025/12/28	104
2025/12/29	97
2025/12/30	97
2025/12/31	92

December saw fluctuating advertiser numbers, peaking at 108 on the 24th. The month concluded with a dip to 92.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
edtechs.com.au	1.27%
learnworlds.com	0.58%
sydney.edu.au	0.37%
core-electronics.com.au	0.35%
dsf.net.au	0.28%
mit.edu	-0.1%
twinkl.com.au	-0.14%
cloudassess.com	-0.25%
quizlet.com	-1.03%
ixl.com	-1.99%

Edtechs.com.au surged with a 1.27 increase, while ixl.com dropped by 1.99. Learnworlds.com gained 0.58, contrasting quizlet.com’s 1.03 decline.

Campaign Efficiency

AUS Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	ixl.com	edtechs.com.au	adaptedmind.com	learnworlds.com	core-electronics.com.au	sydney.edu.au	forbes.com	grow.google	pakronics.com.au	quizlet.com
2025/12/01	65.82%	0%	0%	0%	2.55%	0.23%	1.96%	2.01%	1.27%	1.7%
2025/12/02	70.79%	2.74%	0%	1.73%	1.37%	0%	2.28%	0.48%	1.37%	0%
2025/12/03	64.33%	2.18%	0.17%	0%	1.09%	0.39%	2.94%	1.15%	2.18%	4.38%
2025/12/04	65.03%	2.83%	0%	0%	2.83%	0%	2.84%	1.53%	2.83%	1.89%
2025/12/05	50.02%	3.91%	0%	0%	1.3%	0.46%	2.36%	1.1%	3.91%	1.74%
2025/12/06	63%	5.35%	7.57%	1.35%	0%	0%	1.62%	0.53%	3.21%	0%
2025/12/07	66.14%	5.57%	0.18%	0%	1.11%	0.1%	1.74%	1.06%	2.23%	0.22%
2025/12/08	66.42%	0%	0%	0%	2.54%	0%	2.92%	2.31%	3.81%	1.7%
2025/12/09	62.55%	2.39%	0%	0%	0%	0%	2.57%	1.91%	4.78%	1.6%
2025/12/10	60.17%	1.59%	0.76%	0%	0%	0.47%	3.3%	1.42%	3.18%	2.59%
2025/12/11	65.51%	5.06%	0%	0%	3.8%	0.46%	2.52%	0.99%	1.27%	1.87%
2025/12/12	64.06%	2.41%	0%	0%	2.41%	1.11%	2.72%	0.92%	7.24%	2.11%
2025/12/13	67.96%	3.42%	0.37%	0%	1.14%	0.17%	2.44%	1.79%	0%	3.29%
2025/12/14	69.9%	5.88%	0%	0%	0%	0.47%	2.34%	1.54%	1.18%	0.43%
2025/12/15	65.28%	2.47%	0%	0%	3.71%	1.55%	1.52%	1.03%	1.24%	3.31%
2025/12/16	63.04%	0%	0%	1.25%	2.41%	2.27%	2.13%	1.25%	2.41%	1.61%
2025/12/17	64.96%	4.35%	0.17%	0%	1.09%	1.64%	2.15%	2.06%	4.35%	0%
2025/12/18	54.12%	4.29%	0%	11.31%	4.29%	2.14%	1.82%	1.68%	0%	3.98%
2025/12/19	54.56%	3.6%	0%	4.75%	1.2%	1.79%	2.21%	1.24%	7.19%	5.07%
2025/12/20	63.21%	2.13%	0%	4.22%	1.06%	1.47%	1.67%	2.26%	7.45%	0.24%
2025/12/21	58.11%	6.85%	0.16%	3.88%	0%	1.68%	1.57%	1.78%	9.79%	0%
2025/12/22	57.33%	5.47%	0%	4.33%	3.28%	2.07%	2.18%	1.28%	4.38%	0%
2025/12/23	54.86%	6.48%	6.84%	3.66%	3.7%	2.35%	2.13%	1.84%	2.78%	0%
2025/12/24	57.66%	3.85%	0.62%	8.63%	0.96%	2.82%	2.18%	1.6%	0%	0%
2025/12/25	56.85%	16.33%	0.31%	3.8%	1.92%	2.32%	1.51%	1.09%	0%	0%
2025/12/26	52.51%	5.52%	0.22%	16.38%	0%	1.73%	2.08%	1.68%	0%	0%
2025/12/27	60.91%	0%	0.24%	9.08%	1.01%	1.86%	1.95%	1.86%	2.03%	0%
2025/12/28	52.82%	10.53%	0.42%	6.95%	3.51%	2.09%	1.67%	2.03%	0.88%	0%
2025/12/29	45.12%	8.42%	0.67%	0%	4.21%	1.64%	3.22%	1.71%	0%	0%
2025/12/30	58.51%	0%	7.99%	4.37%	2.21%	1.83%	2.38%	0.34%	0%	0%
2025/12/31	57.02%	8.49%	6.83%	3.74%	2.83%	1.8%	1.57%	0.23%	0%	0%

ixl.com
edtechs.com.au
adaptedmind.com
learnworlds.com
core-electronics.com.au
sydney.edu.au
forbes.com
grow.google
pakronics.com.au
quizlet.com

IXL.com dominated December with fluctuating impressions, peaking early at 70.79%. Edtechs.com.au surged mid-month, hitting 16.33% on Christmas. Adaptedmind.com and Learnworlds.com saw sporadic spikes. The month ended with IXL.com leading, despite a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech - Last month

1
Google AI Essentials Course https://www.grow.google
No Experience Needed — Work smarter, not harder. Google AI Essentials teaches you how to use AI in under 5 hours. Learn...
2
MIT Professional Education - Accelerate with AI in 14 Weeks https://professional-education-gl.mit.edu › data_science › program
Understand the theory behind recommendation systems & their use across various industries. Learn ML, Deep Learning & advanced AI technologies...
3
The University of Sydney - Online AI short course https://plus.sydney.edu.au › sprints › ai-fluency
Get to deeply know AI, so you can make more informed decisions about it for your business.
4
Artificial Intelligence Courses - Online, TAFE Courses https://www.tafecourses.com.au
Find leading Artificial Intelligence courses near you and online. Gain the skills you need to build your career in Artificial Intelligence
5
Short courses and micro-credentials for individuals https://study.unimelb.edu.au
Unlock your full potential with micro-credentials in leadership, healthcare, and digital. Build leadership exp fast with the University of Melbourne's expert-led micro-credentials. Australian short courses. Healthcare training. Leadership skills.

In the competitive landscape of AI education, Google, MIT, and the University of Sydney emphasize accessibility and depth. Google offers a quick, practical AI course, while MIT delves into advanced AI theories. The University of Sydney focuses on informed decision-making, highlighting diverse educational approaches.

Frequently Asked Questions

Why is the AUS Education & Training Ed Tech December 2025 Report useful and how should I use it?

Why is the AUS Education & Training Ed Tech December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Ed Tech December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Ed Tech December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Ed Tech December 2025 Report?

The AUS Education & Training Ed Tech December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Ed Tech December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Ed Tech December 2025 Report for?

The AUS Education & Training Ed Tech December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Ed Tech - PPC Market Share Analysis December 2025