Log in Book a Demo

US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
cvs.com 7.33
cpap.com 6.99
lofta.com 3.72
cpapx.com 2.95
amscope.com 2.65
clearchoice.com 2.46
directhomemedical.com 2.42
thecpapshop.com 2.4
uline.com 2.15
walgreens.com 1.74
others 65.19

Copyright © Adthena. All rights reserved.

In the PPC landscape, CVS leads with 7.33% click share, closely followed by CPAP.com at 6.99%. Lofta captures 3.72%, while ‘others’ dominate with 65.19%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date clearchoice.com nuviasmiles.com aspendental.com cpapx.com cpap.com lofta.com cvs.com uline.com thecpapshop.com directhomemedical.com
2025/04/01 5.47% 2.07% 3.3% 3.08% 6.9% 3.26% 5.09% 2.55% 2.6% 2.1%
2025/04/02 5.5% 1.94% 2.31% 2.95% 5.91% 4.16% 5.59% 2.88% 2.15% 2.53%
2025/04/03 8.71% 3.56% 3.64% 2.4% 4.16% 3.22% 4.24% 2.37% 1.23% 1.65%
2025/04/04 8.48% 3.2% 3.41% 2.34% 4.11% 2.59% 5.36% 1.66% 1.77% 2.15%
2025/04/05 6% 2.48% 1.84% 2.68% 4.66% 3.53% 5.26% 1.33% 2.3% 2.05%
2025/04/06 7.84% 3.07% 1.24% 2.48% 3.45% 2.67% 5.63% 1.14% 2.01% 2.06%
2025/04/07 6.65% 1.3% 2.77% 2.2% 3.44% 3.3% 5.66% 1.94% 2% 2.18%
2025/04/08 7.65% 3.25% 2.75% 1.89% 3.54% 3.13% 4.77% 2.26% 1.54% 1.99%
2025/04/09 6.56% 3.25% 2.66% 2.25% 6.07% 4.24% 5.23% 2.18% 2.76% 2.2%
2025/04/10 6.37% 2.85% 1.74% 2.16% 5.26% 3.13% 5.9% 2.26% 2.31% 2.23%
2025/04/11 5.21% 2.49% 1.85% 1.97% 6.53% 4.42% 5.94% 2.77% 2.3% 2.29%
2025/04/12 5.91% 1.95% 1.07% 1.98% 6.09% 4.58% 6.16% 1.87% 2.37% 2.62%
2025/04/13 6.2% 2.09% 1.02% 1.48% 5.87% 3.78% 5.57% 1.52% 2.19% 2.01%
2025/04/14 5.53% 1.62% 3.11% 2.03% 6.95% 3.55% 5.13% 1.66% 1.99% 2.16%
2025/04/15 7.42% 1.64% 2.9% 1.76% 5.79% 2.76% 4.63% 2.51% 2.01% 2.55%
2025/04/16 6.54% 2.86% 2.52% 1.72% 5.93% 2.8% 4.67% 2.7% 1.67% 2.42%
2025/04/17 2.3% 3.02% 0.74% 2.87% 7.31% 2.54% 5.07% 2.42% 1.85% 2.51%
2025/04/18 6.77% 4.04% 2.77% 1.92% 4.95% 2.29% 4.11% 1.92% 1.6% 1.66%
2025/04/19 11.01% 4.08% 2.57% 2.01% 4% 2.5% 3.46% 1.63% 2.12% 1.58%
2025/04/20 7.59% 2.26% 1.61% 2.2% 5.23% 3.41% 4.39% 1.61% 2.59% 1.91%
2025/04/21 7.97% 2.09% 3.26% 1.42% 5.24% 2.87% 3.12% 2.68% 2.03% 1.5%
2025/04/22 7.86% 2.84% 5.47% 1.91% 5.41% 2.81% 3.3% 2.1% 2.72% 1.68%
2025/04/23 6.75% 2.93% 4.36% 2.01% 5.25% 3.1% 2.68% 2.13% 2.6% 1.84%
2025/04/24 7.1% 2.33% 3.11% 2.15% 5.18% 2.8% 3.59% 2.42% 2.57% 2.18%
2025/04/25 7.8% 2.2% 3.27% 1.83% 4.98% 3.02% 3% 2.85% 2.47% 1.62%
2025/04/26 7.53% 3.06% 3.04% 1.79% 3.82% 2.96% 3.16% 2.04% 2.61% 1.32%
2025/04/27 5.92% 2.47% 1.83% 2.75% 3.5% 2.84% 3.49% 1.64% 2.96% 1.91%
2025/04/28 7.98% 2.98% 3.76% 2.14% 3.69% 2.66% 2.56% 1.8% 2.65% 1.79%
2025/04/29 6.34% 2.44% 4.81% 2.78% 3.18% 2.9% 2.73% 2.01% 2.63% 1.47%
2025/04/30 6.63% 3.34% 3% 2.89% 2.7% 2.55% 2.26% 2.2% 2.07% 1.71%

Copyright © Adthena. All rights reserved.

In April 2025, ClearChoice.com led with fluctuating spend, peaking at 11.01 on April 19. NuviaSmiles.com showed steady growth, while AspenDental.com had a mid-month surge. CPAP.com started strong but declined. The month ended with diverse trends across advertisers.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 1648
2025/04/02 1617
2025/04/03 1685
2025/04/04 1719
2025/04/05 1629
2025/04/06 1600
2025/04/07 1641
2025/04/08 1603
2025/04/09 1549
2025/04/10 1577
2025/04/11 1509
2025/04/12 1485
2025/04/13 1527
2025/04/14 1612
2025/04/15 1563
2025/04/16 1605
2025/04/17 1613
2025/04/18 1727
2025/04/19 1637
2025/04/20 1574
2025/04/21 1629
2025/04/22 1591
2025/04/23 1587
2025/04/24 1517
2025/04/25 1414
2025/04/26 1366
2025/04/27 1390
2025/04/28 1461
2025/04/29 1396
2025/04/30 1364

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 1,727 on April 18. The month concluded with a decline, ending at 1,364.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
23andme.com 2.34%
cpapspecials.com 0.6%
thecpapshop.com 0.58%
aspendental.com 0.57%
clearchoice.com 0.52%
invisalign.com -0.59%
amscope.com -0.72%
lofta.com -0.75%
cslplasma.com -1.96%
cvs.com -2.49%

Copyright © Adthena. All rights reserved.

23andme.com surged with a 2.34 increase, while cvs.com dropped by 2.49. Other notable gains include cpapspecials.com at 0.6, and declines like cslplasma.com at -1.96.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date cvs.com cpapx.com lofta.com directhomemedical.com cpap.com uline.com thecpapshop.com amscope.com clearchoice.com walgreens.com
2025/04/01 8.28% 4.7% 3.86% 3% 6.02% 3.4% 2.75% 2.75% 1.83% 1.64%
2025/04/02 9.62% 4.47% 4.81% 3.56% 5.48% 3.6% 2.34% 2.6% 1.67% 2.01%
2025/04/03 8.23% 3.97% 4.15% 2.46% 4.39% 3.03% 1.57% 2.49% 2.58% 1.93%
2025/04/04 9.8% 4.12% 3.55% 3.11% 4.27% 2.49% 1.92% 1.84% 3.06% 1.84%
2025/04/05 9.9% 4.15% 4.09% 2.88% 3.81% 1.54% 2.21% 2.1% 1.84% 1.8%
2025/04/06 9.79% 3.93% 3.33% 2.91% 3.09% 1.29% 2.06% 1.36% 2.53% 1.98%
2025/04/07 9.88% 3.37% 3.84% 3.11% 3.29% 2.69% 1.95% 1.68% 1.95% 2.21%
2025/04/08 8.64% 3.06% 4.21% 3.04% 3.54% 2.83% 1.8% 2.03% 2.6% 1.76%
2025/04/09 9.17% 3.71% 5.04% 3.24% 5.24% 2.51% 2.8% 2.41% 2.02% 1.78%
2025/04/10 10.18% 3.36% 3.83% 3.44% 4.86% 2.62% 2.32% 2.41% 2.3% 1.91%
2025/04/11 10.43% 2.91% 4.88% 3.24% 5.63% 3.66% 2.25% 2.15% 1.59% 1.56%
2025/04/12 10.23% 3.17% 5.48% 3.58% 5.26% 2.68% 2.2% 2.14% 1.83% 2.43%
2025/04/13 9.76% 2.25% 4.36% 2.74% 5.35% 2.02% 2.24% 2.39% 2.13% 2.07%
2025/04/14 9.55% 3.12% 4.42% 3.05% 6.6% 2.01% 2.02% 2.21% 1.64% 1.61%
2025/04/15 8.21% 2.83% 3.23% 3.67% 5.35% 3.27% 2.25% 1.57% 2.18% 1.64%
2025/04/16 8.44% 2.74% 3.35% 3.51% 6.01% 3.34% 1.88% 1.3% 2.35% 1.84%
2025/04/17 8.46% 4.33% 2.51% 3.42% 5.8% 2.8% 1.79% 1.61% 0.5% 2.51%
2025/04/18 7.5% 3.14% 2.69% 2.63% 4.39% 2.34% 1.67% 1.16% 2.24% 2.42%
2025/04/19 6.68% 3.19% 2.97% 2.15% 3.56% 1.68% 2.37% 1.74% 4.77% 1.77%
2025/04/20 7.79% 3.44% 4.03% 2.37% 4.69% 1.55% 2.45% 1.8% 2.96% 1.82%
2025/04/21 5.7% 2.34% 3.56% 2.19% 4.72% 3.66% 2.43% 1.48% 2.99% 1.35%
2025/04/22 6.18% 3.18% 3.52% 2.5% 5.53% 3.21% 3.03% 1.63% 3.26% 1.22%
2025/04/23 5.65% 3.2% 3.86% 2.67% 5.04% 2.84% 3% 1.72% 2.5% 0.86%
2025/04/24 6.52% 3.73% 3.3% 3.09% 4.93% 2.89% 2.79% 1.9% 2.45% 1.22%
2025/04/25 6.33% 3.15% 3.62% 2.42% 4.33% 3.21% 2.63% 2.24% 2.47% 1.54%
2025/04/26 6.61% 2.85% 3.57% 1.95% 3.98% 2.24% 2.91% 2.02% 2.78% 1.75%
2025/04/27 6.78% 4.4% 3.56% 2.6% 3.86% 1.53% 3.3% 1.52% 1.84% 1.31%
2025/04/28 5.15% 3.63% 3.41% 2.53% 4.08% 2.12% 3.04% 0.87% 2.74% 1.22%
2025/04/29 5.47% 4.66% 3.6% 2.15% 3.19% 2.83% 3.1% 0.73% 2.33% 1.44%
2025/04/30 4.82% 4.71% 2.89% 2.45% 2.42% 2.38% 2.23% 2.15% 1.99% 1.24%

Copyright © Adthena. All rights reserved.

April saw CVS.com start strong with a peak of 10.43% on the 11th, but ended at 4.82%. CPAPX.com fluctuated, closing at 4.71%. Lofta.com peaked mid-month, finishing at 2.89%. DirectHomeMedical.com and CPAP.com both saw declines, ending at 2.45% and 2.42% respectively. Uline.com and TheCPAPShop.com showed minor fluctuations, closing at 2.38% and 2.23%. Amscope.com and ClearChoice.com had varied trends, ending at 2.15% and 1.99%. Walgreens.com had a steady decline, finishing at 1.24%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    23andMe DNA Testing | Health + Ancestry Kit https://www.23andme.com

    Discover how your DNA can influence your health with insights backed by the latest science. Personalized genetic insights give you a more complete picture of your health. Services: 150+ Reports including:, Health...

  2. 2
    Affordable Dental Implants - Dental Implants Cost & Pricing https://www.aspendental.com

    Dental Implants Made Possible For Everyone. A Permanent Smile is Within Reach. Learn More.

  3. 3
    New Teeth In One Day - One Price for Entire Treatment https://www.clearchoice.com › dental-implants › affordable

    Find Out How We Make Dental Implant Costs Manageable with Clear, Tailored Financing Plans.

  4. 4
    CSL Plasma - First Time Donors Earn Bonus $ https://www.cslplasma.com

    Help Those in Need by Becoming a CSL Plasma Donor Today! View Nearby CSL Locations.

  5. 5
    No mask. No hose. Just sleep.™ https://www.inspiresleep.com

    Covered by most insurance — Inspire therapy® is covered by most major insurance providers, Medicare, and the VA. Inspire® therapy is a mask-free treatment for people with obstructive sleep apnea.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, 23andMe captivates with personalized genetic insights, while Aspen Dental and ClearChoice promise affordable dental solutions. CSL Plasma offers financial incentives for donors, and Inspire Sleep provides a mask-free sleep apnea solution, highlighting diverse healthcare innovations.

Frequently Asked Questions

Customer Success Stories

the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Healthcare & Medical

US Rehabilitation

UK
Healthcare & Medical

UK Rehabilitation

AUS
Healthcare & Medical

AUS Rehabilitation

US
Healthcare & Medical

US Nursing