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US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
23andme.com 6.73
cvs.com 5.22
cpap.com 4.42
clearchoice.com 3.4
amscope.com 3.25
thecpapshop.com 2.75
familytreedna.com 1.97
lofta.com 1.95
walgreens.com 1.72
uline.com 1.66
others 66.93

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 66.93% click share, while 23andme.com leads individual advertisers at 6.73%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date clearchoice.com cpap.com nuviasmiles.com cvs.com lofta.com aspendental.com thecpapshop.com smileimplantsnow.com uline.com 23andme.com
2025/05/01 8.53% 3.13% 2.6% 3.11% 1.56% 3.33% 2.23% 0.82% 2.63% 3.02%
2025/05/02 7.72% 4.18% 4.71% 2.22% 1.39% 1.88% 2.17% 0.68% 2.05% 2.78%
2025/05/03 7.78% 4.51% 2.65% 2.96% 1.89% 2.45% 2.54% 0.69% 1.52% 2.25%
2025/05/04 8.12% 4.03% 3.69% 2.54% 1.65% 2.37% 2.6% 1.52% 1.35% 1.75%
2025/05/05 9.76% 4.3% 3.39% 2.5% 1.46% 3.79% 2.42% 1% 1.56% 2.17%
2025/05/06 9.29% 3.7% 3.13% 2.31% 1.5% 2.58% 2.7% 1.68% 1.8% 2.41%
2025/05/07 9.12% 5.5% 4.02% 2.89% 1.77% 2.72% 2.97% 0.67% 1.87% 2.27%
2025/05/08 8.01% 4.67% 3.96% 2.78% 1.54% 1.6% 3.96% 0.97% 1.79% 2.19%
2025/05/09 8.28% 7.01% 3.55% 3.62% 1.57% 2.35% 4.99% 0.63% 1.81% 2.26%
2025/05/10 10.1% 4.83% 3.46% 3.25% 1.72% 1.85% 4.27% 2.54% 1.28% 2.09%
2025/05/11 10.21% 3.56% 2.83% 3.95% 2.24% 1.8% 3.89% 1.44% 1.02% 3.58%
2025/05/12 8.83% 3.63% 2.98% 3.06% 1.54% 2.58% 3.69% 1.51% 1.94% 3.46%
2025/05/13 9.16% 4.56% 3.1% 2.86% 1.6% 3.12% 3.17% 1.51% 1.62% 2.09%
2025/05/14 9.21% 4.66% 3.22% 2.55% 1.37% 2.95% 2.42% 1.16% 1.75% 2.22%
2025/05/15 7.24% 3.58% 3.83% 2.97% 1.47% 3.58% 1.68% 1.39% 1.78% 2.14%
2025/05/16 8.8% 3.76% 4.63% 2.42% 1.8% 3.5% 2.41% 1.79% 1.33% 2.06%
2025/05/17 9.3% 3.87% 2.83% 2.61% 1.62% 3.28% 1.87% 1.46% 1% 1.74%
2025/05/18 7.77% 3.26% 2.97% 2.4% 2.41% 4.04% 1.86% 1.13% 1.01% 1.79%
2025/05/19 8.55% 3.15% 3.53% 2.06% 1.39% 4.72% 1.44% 1.1% 1.34% 2.17%
2025/05/20 8.23% 3.5% 3.71% 2.42% 1.48% 4.7% 1.93% 1.37% 1.84% 2.35%
2025/05/21 7.33% 5.38% 3.71% 2.94% 1.95% 2.72% 2.04% 1% 1.92% 1.9%
2025/05/22 6.28% 6.2% 3.99% 2.82% 2.45% 3.61% 2.17% 1.68% 1.89% 2.26%
2025/05/23 7.34% 5.02% 3.56% 2.69% 1.95% 3.34% 1.8% 2.21% 1.59% 2.59%
2025/05/24 8.07% 6.04% 2.63% 2.99% 2.1% 2.97% 2.58% 0.61% 1.17% 2%
2025/05/25 7.95% 5.42% 2.56% 3.01% 2.59% 2.04% 2.68% 1.5% 1.27% 2.76%
2025/05/26 7.97% 5.91% 2.11% 2.91% 2.44% 1.03% 2.65% 0.95% 1.1% 2.43%
2025/05/27 7.43% 4.02% 2.45% 2.19% 2.74% 2.32% 2.79% 1.58% 1.49% 3.22%
2025/05/28 9.99% 6.05% 3.61% 2.71% 2.42% 2.97% 3.23% 2.77% 1.38% 0.82%
2025/05/29 8.16% 5.26% 3.29% 2.99% 2.59% 2.13% 2.59% 1.32% 1.14% 1.09%
2025/05/30 10.47% 4.53% 3.93% 2.73% 3% 3.46% 2.5% 0.93% 1.66% 2.5%
2025/05/31 8.8% 3.79% 3.28% 3.1% 2.72% 2.38% 2% 1.44% 1.21% 0.81%

Copyright © Adthena. All rights reserved.

In May 2025, clearchoice.com led with fluctuating spend, peaking at 10.47. cpap.com saw a mid-month surge, while nuviasmiles.com remained steady. cvs.com and lofta.com showed minor variations. aspendental.com and thecpapshop.com experienced ups and downs. smileimplantsnow.com and uline.com had modest changes. 23andme.com ended with a dip.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1348
2025/05/02 1437
2025/05/03 1374
2025/05/04 1377
2025/05/05 1406
2025/05/06 1414
2025/05/07 1457
2025/05/08 1422
2025/05/09 1410
2025/05/10 1389
2025/05/11 1421
2025/05/12 1434
2025/05/13 1510
2025/05/14 1444
2025/05/15 1496
2025/05/16 1461
2025/05/17 1461
2025/05/18 1462
2025/05/19 1503
2025/05/20 1443
2025/05/21 1478
2025/05/22 1493
2025/05/23 1436
2025/05/24 1397
2025/05/25 1387
2025/05/26 1441
2025/05/27 1430
2025/05/28 1441
2025/05/29 1475
2025/05/30 1399
2025/05/31 1362

Copyright © Adthena. All rights reserved.

May began with 1,348 advertisers, peaking at 1,510 mid-month. The month concluded with 1,362 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
designsforhealth.com 0.65%
lofta.com 0.59%
myforeverdna.com 0.49%
jnj.com 0.47%
tellmegen.com 0.46%
clearchoice.com -0.47%
respshop.com -0.52%
directhomemedical.com -0.54%
thecpapshop.com -0.81%
23andme.com -1.56%

Copyright © Adthena. All rights reserved.

Designsforhealth.com leads with a 0.65% click share rise, while 23andme.com drops by 1.56%.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cvs.com clearchoice.com cpap.com lofta.com thecpapshop.com amscope.com directhomemedical.com uline.com 23andme.com familytreedna.com
2025/05/01 5.69% 2.83% 3.16% 1.99% 2.5% 2.78% 2.11% 3.2% 4.02% 1.67%
2025/05/02 4.93% 3.19% 3.03% 1.59% 2.18% 2.26% 1.96% 2.73% 3.71% 2.02%
2025/05/03 5.89% 2.86% 3.45% 1.99% 2.53% 1.43% 2.86% 1.72% 2.93% 2.13%
2025/05/04 5.25% 3.3% 3.5% 2.04% 2.72% 1.22% 3.09% 1.43% 2.52% 1.73%
2025/05/05 4.92% 4.13% 3.68% 1.66% 2.66% 1.55% 2.46% 2.28% 3.31% 1.37%
2025/05/06 4.84% 3.85% 3.24% 1.59% 2.82% 1.82% 2.23% 2.58% 4.05% 1.91%
2025/05/07 5.7% 4.04% 4.01% 1.74% 3.07% 2.07% 2.49% 2.66% 3.56% 1.57%
2025/05/08 5.62% 3.34% 3.65% 1.74% 3.95% 1.77% 2.41% 2.54% 3.07% 1.56%
2025/05/09 6.34% 3.12% 4.97% 1.72% 5.13% 2.15% 2.52% 2.69% 3.2% 1.83%
2025/05/10 6.65% 3.94% 3.49% 1.81% 4.29% 2.03% 1.86% 1.37% 3.2% 1.51%
2025/05/11 7.28% 4.13% 2.6% 2.38% 3.78% 1.23% 1.89% 1.18% 4.49% 1.73%
2025/05/12 5.81% 3.41% 2.69% 1.83% 3.65% 2.69% 1.87% 2.46% 4.78% 2%
2025/05/13 5.82% 3.62% 3.32% 1.82% 3.27% 2.69% 1.89% 1.99% 2.94% 1%
2025/05/14 5.46% 3.74% 3.11% 1.42% 2.42% 3.66% 2% 2.52% 3.09% 2.37%
2025/05/15 6.19% 2.94% 2.5% 1.59% 1.7% 2.26% 1.61% 2.56% 3.31% 2.35%
2025/05/16 4.92% 3.16% 2.92% 1.98% 2.47% 2.14% 2.37% 1.84% 2.79% 1.51%
2025/05/17 5.8% 3.81% 2.7% 1.59% 1.94% 2.72% 1.65% 1.14% 2.49% 2.07%
2025/05/18 4.99% 3.01% 2.19% 2.49% 1.83% 1.81% 2.14% 1.19% 2.79% 2.43%
2025/05/19 4.51% 3.41% 2.33% 1.7% 1.57% 2.95% 1.74% 1.76% 3.14% 2.07%
2025/05/20 5.55% 3.22% 2.46% 1.53% 1.96% 2.94% 1.55% 2.83% 3.43% 3.21%
2025/05/21 5.87% 2.95% 3.43% 2.1% 1.95% 1.95% 1.52% 2.59% 2.59% 2.68%
2025/05/22 5.54% 2.31% 4.12% 2.44% 2% 2.74% 1.62% 2.67% 3.1% 2.31%
2025/05/23 5.62% 2.74% 3.91% 2.05% 1.76% 2.96% 1.29% 2.44% 3.5% 1.71%
2025/05/24 5.72% 3.03% 4.4% 2.45% 2.55% 2.12% 1.85% 1.22% 2.66% 2.07%
2025/05/25 6.26% 2.88% 3.97% 2.88% 2.69% 3.01% 1.72% 1.44% 3.58% 1.61%
2025/05/26 5.61% 2.86% 4.25% 2.34% 2.83% 1.14% 1.39% 1.34% 3.14% 2.14%
2025/05/27 5.04% 3.08% 2.99% 2.91% 2.88% 1.98% 1.21% 2.29% 4.44% 1.77%
2025/05/28 5.59% 4.28% 3.99% 2.66% 3.61% 2.26% 1.09% 1.67% 1.13% 1.22%
2025/05/29 5.34% 2.8% 3.66% 2.57% 2.74% 2.07% 1.16% 1.64% 1.58% 2.1%
2025/05/30 5.7% 3.69% 3.33% 3.29% 2.61% 2.86% 1.17% 2.09% 3.32% 2.25%
2025/05/31 6.1% 3.63% 3.4% 3.14% 2.16% 1.8% 1.3% 1.24% 1.1% 0.76%

Copyright © Adthena. All rights reserved.

In May 2025, CVS.com led with fluctuating impressions, peaking at 7.28%. ClearChoice.com and CPAP.com showed varied trends, while Lofta.com and TheCPAPShop.com had modest shares. 23andMe.com and FamilyTreeDNA.com experienced notable fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    23andMe DNA Testing | Actionable Health Insights https://www.23andme.com › health

    Discover what your DNA has to say about lifestyle factors like diet, exercise, and sleep. Learn how...

  2. 2
    Affordable Dental Implants - Dental Implants Cost & Pricing https://www.aspendental.com

    Dental Implants Made Possible For Everyone. A Permanent Smile is Within Reach. Learn More.

  3. 3
    Same Day Dental Implants - One Price for Entire Treatment https://www.clearchoice.com › dental-implants

    See Why More Than 200,000 Patients Have Chosen ClearChoice Dental Implants. Call Now.

  4. 4
    No Cost to You if Eligible - Pre-Diabetes Monitoring https://www.livongo.com

    Our meter is easy to use, automatically uploads your readings, and gives instant insights.

  5. 5
    New Dental Implants In 24-Hrs | Free 60-Sec Eligibility Quiz https://lp.nuviasmiles.com › dental-implants

    Take Our Free 1-Min Quiz To See If You're Eligible For Beautiful Dental Implants In 24Hrs

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, 23andMe stands out with its promise of actionable health insights through DNA testing, appealing to those curious about lifestyle factors. Meanwhile, Aspen Dental, ClearChoice, and Nuvia Smiles focus on making dental implants accessible, emphasizing affordability, speed, and patient satisfaction. Livongo offers a unique proposition with no-cost pre-diabetes monitoring, highlighting ease and instant insights.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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