US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – US

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.0397783375
60.9602216625
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 8%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
clearchoice.com 5.36
cslplasma.com 4.34
cvs.com 3.85
invisalign.com 3.03
biolifeplasma.com 2.85
octapharmaplasma.com 2.71
thecpapshop.com 2.69
nuviasmiles.com 2.47
lofta.com 2.28
23andme.com 2.24
others 68.18
  • clearchoice.com - 5.36%
  • cslplasma.com - 4.34%
  • cvs.com - 3.85%
  • invisalign.com - 3.03%
  • biolifeplasma.com - 2.85%
  • octapharmaplasma.com - 2.71%
  • thecpapshop.com - 2.69%
  • nuviasmiles.com - 2.47%
  • lofta.com - 2.28%
  • 23andme.com - 2.24%
  • others - 68.18%

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In the competitive landscape of Google PPC, “others” dominate with 68.18% click share, overshadowing top advertisers like ClearChoice at 5.36% and CSL Plasma at 4.34%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date clearchoice.com nuviasmiles.com smileimplantsnow.com invisalign.com forbes.com thecpapshop.com biolifeplasma.com cvs.com lofta.com cslplasma.com
2025/12/01 11.68% 5.38% 2.35% 2.58% 1.38% 2.34% 1.69% 1% 1.53% 1.26%
2025/12/02 10.21% 5.33% 2.42% 2.25% 1.58% 1.66% 1.64% 4.34% 1.18% 1.53%
2025/12/03 10.77% 4.33% 3.69% 3.44% 1.19% 2.38% 1.19% 3.28% 1.51% 0.88%
2025/12/04 10.93% 5.48% 2.89% 1.75% 1.25% 2.04% 1.66% 2.77% 1.7% 1.54%
2025/12/05 11.05% 5.28% 2.54% 3.56% 1.24% 2.82% 2.19% 3.03% 2.52% 1.54%
2025/12/06 11.19% 5.04% 3.53% 3.56% 1.34% 2.45% 2.33% 3.09% 1.91% 2.21%
2025/12/07 11.08% 4.96% 3.98% 1.64% 1.93% 2.35% 2.98% 1.83% 2.31% 3.29%
2025/12/08 12.53% 4.6% 3.46% 3.99% 2.1% 1.76% 2.33% 1.33% 1.43% 1.9%
2025/12/09 11.28% 5.19% 3.24% 3.45% 1.75% 2.39% 2.43% 0.94% 1.33% 2.1%
2025/12/10 12.69% 5.06% 2.93% 4.04% 1.38% 1.9% 2.66% 1.29% 1.31% 1.65%
2025/12/11 13.68% 5.54% 3.48% 2.75% 1.37% 1.37% 2.62% 1.38% 1.57% 1.47%
2025/12/12 13.07% 4.93% 2.7% 3.45% 1.2% 1.57% 3.09% 1.05% 0.97% 2.15%
2025/12/13 13.02% 5.38% 3.37% 3.41% 1.57% 2.18% 3.17% 1.53% 1.7% 1.29%
2025/12/14 11.19% 5.65% 4.16% 3.12% 1.31% 1.67% 2.85% 1.77% 1.34% 1.66%
2025/12/15 12.13% 4.36% 2.31% 2.26% 1.55% 2.18% 2.95% 1.22% 1.36% 1.73%
2025/12/16 9.83% 3.02% 1.92% 1.53% 1.6% 2.94% 3.31% 1.37% 2.55% 2%
2025/12/17 11.82% 4.67% 3.19% 3.18% 1.63% 2.08% 3.53% 0.8% 1.25% 2.1%
2025/12/18 11.01% 4.78% 2.97% 3.61% 1.75% 2.37% 2.9% 1.57% 2.31% 2.17%
2025/12/19 12.5% 4.96% 3.74% 4.43% 1.4% 2.21% 2.44% 1.38% 1.95% 1.45%
2025/12/20 11.57% 5.17% 3% 2.63% 1.82% 1.79% 2.52% 2.13% 2.09% 1.73%
2025/12/21 10.7% 5.08% 2.98% 2.3% 2% 2.16% 2.3% 1.87% 2.11% 1.88%
2025/12/22 8.06% 3.15% 2% 1.91% 1.21% 1.59% 2.27% 4.59% 2.79% 1.48%
2025/12/23 7.42% 4.31% 2.4% 1.63% 1.09% 2.15% 2.18% 2.78% 2.47% 2.11%
2025/12/24 8.69% 4.91% 2.86% 3.17% 1.28% 2.21% 1.73% 2.29% 2.75% 1.62%
2025/12/25 9.97% 5% 3.3% 3.32% 1.11% 1.94% 2.18% 2.38% 2% 2.03%
2025/12/26 12.23% 5.12% 4% 3.37% 1.15% 2.18% 2.56% 0.84% 1.76% 2.01%
2025/12/27 10.62% 5.29% 3.52% 3.04% 2.01% 3% 2.31% 1.35% 1.99% 2.5%
2025/12/28 10.17% 5.91% 3.78% 2.55% 1.99% 2.35% 2.88% 0.96% 2.37% 2.12%
2025/12/29 11.51% 4.88% 3.45% 2.96% 2.31% 2.7% 2.92% 1% 2.31% 2.55%
2025/12/30 9.24% 5.67% 4.15% 3.53% 2.44% 3.11% 2.36% 2.05% 1.83% 2.54%
2025/12/31 10.95% 5.29% 3.77% 3.42% 2.75% 2.36% 2.16% 1.75% 1.68% 1.39%
  • clearchoice.com
  • nuviasmiles.com
  • smileimplantsnow.com
  • invisalign.com
  • forbes.com
  • thecpapshop.com
  • biolifeplasma.com
  • cvs.com
  • lofta.com
  • cslplasma.com

Copyright © Adthena. All rights reserved.

ClearChoice.com led December with fluctuating spend, peaking mid-month. NuviaSmiles.com and SmileImplantsNow.com showed steady trends, while Invisalign.com and Forbes.com had varied performances. The month concluded with diverse advertiser dynamics.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 1384
2025/12/02 1358
2025/12/03 1485
2025/12/04 1468
2025/12/05 1515
2025/12/06 1450
2025/12/07 1472
2025/12/08 1409
2025/12/09 1495
2025/12/10 1475
2025/12/11 1486
2025/12/12 1464
2025/12/13 1360
2025/12/14 1355
2025/12/15 1460
2025/12/16 1442
2025/12/17 1371
2025/12/18 1507
2025/12/19 1507
2025/12/20 1455
2025/12/21 1478
2025/12/22 1690
2025/12/23 1699
2025/12/24 1642
2025/12/25 1527
2025/12/26 1484
2025/12/27 1437
2025/12/28 1489
2025/12/29 1510
2025/12/30 1524
2025/12/31 1467

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 1,699 on the 23rd. The month concluded with 1,467 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cvs.com 0.75%
lofta.com 0.66%
ascensiadiabetes.com 0.56%
walgreens.com 0.55%
sleepdoctor.com 0.52%
dexcom.com -0.51%
inspiresleep.com -0.57%
biolifeplasma.com -0.58%
octapharmaplasma.com -1.02%
clearchoice.com -1.13%

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CVS.com leads with a 0.75% click share increase, while clearchoice.com drops by 1.13%. Walgreens.com and sleepdoctor.com also see positive growth.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date clearchoice.com cvs.com nuviasmiles.com thecpapshop.com smileimplantsnow.com forbes.com lofta.com biolifeplasma.com inspiresleep.com cslplasma.com
2025/12/01 6.04% 2.41% 3.66% 3.36% 1.63% 1.56% 1.84% 2.37% 1.46% 1.56%
2025/12/02 4.88% 6.19% 3.15% 2.27% 1.55% 1.67% 1.44% 1.82% 1.37% 1.64%
2025/12/03 5.49% 6.23% 2.45% 2.95% 1.99% 1.1% 1.85% 1.12% 1.06% 0.82%
2025/12/04 5.83% 5.71% 3.4% 2.72% 1.88% 1.53% 2.23% 1.69% 2.12% 1.52%
2025/12/05 6.06% 5.82% 3.22% 4.06% 1.66% 1.21% 3.14% 2.47% 2.38% 1.63%
2025/12/06 6.64% 6.72% 3.43% 3.35% 2.54% 1.14% 2.14% 2.73% 2.42% 2.86%
2025/12/07 6.05% 4.52% 3.25% 3.49% 2.58% 1.72% 2.96% 3.44% 1.94% 3.74%
2025/12/08 7.02% 3.28% 3.7% 2.76% 2.79% 2.68% 2.1% 2.54% 2.12% 2.16%
2025/12/09 6.68% 2.5% 3.57% 3.8% 2.34% 1.73% 1.8% 2.91% 2.91% 2.74%
2025/12/10 7.81% 3.26% 3.95% 2.86% 2.19% 1.48% 1.63% 2.93% 2.44% 1.96%
2025/12/11 7.95% 3.41% 4.08% 1.82% 2.83% 1.34% 2.07% 3.29% 2.04% 1.63%
2025/12/12 7.72% 2.6% 3.28% 2.66% 1.87% 1.11% 1.38% 3.7% 2.84% 2.55%
2025/12/13 7.81% 3.41% 3.69% 3.16% 2.41% 1.22% 2.21% 3.76% 2.21% 1.44%
2025/12/14 7.11% 3.9% 4.14% 2.39% 3.05% 1.14% 1.89% 3.23% 1.61% 2.06%
2025/12/15 7.5% 2.61% 2.9% 3.13% 1.42% 1.75% 1.9% 3.74% 3.26% 2.08%
2025/12/16 6.03% 2.77% 2.29% 3.58% 1.38% 1.52% 3% 3.64% 2.21% 2.11%
2025/12/17 7.14% 1.67% 3.26% 3.11% 2.65% 1.39% 1.54% 3.96% 3.05% 2.32%
2025/12/18 6.53% 3.57% 3.09% 3.39% 1.99% 1.57% 2.8% 3.38% 1.67% 2.57%
2025/12/19 6.95% 3.19% 3.06% 3.41% 2.55% 1.35% 2.58% 2.55% 1.95% 1.57%
2025/12/20 6.69% 4.8% 3.5% 2.64% 2% 1.8% 2.65% 2.65% 2.01% 1.65%
2025/12/21 5.84% 3.88% 3.08% 3.06% 1.84% 2.03% 2.65% 2.46% 1.73% 1.82%
2025/12/22 3.41% 8.89% 1.69% 1.89% 1.1% 0.99% 3.7% 2.05% 1.07% 1.16%
2025/12/23 3.38% 6.16% 2.6% 2.31% 1.52% 0.97% 2.98% 1.92% 1.42% 2.04%
2025/12/24 4.29% 5.34% 3.14% 2.75% 1.69% 0.9% 3.46% 1.69% 1.78% 1.75%
2025/12/25 5.05% 5.33% 3.15% 2.63% 2.25% 1.16% 2.96% 2.3% 2.12% 2.16%
2025/12/26 7.37% 2.19% 3.41% 3.37% 2.86% 1.18% 2.35% 3.26% 1.52% 2.41%
2025/12/27 6.25% 3.75% 3.52% 4.38% 2.57% 1.73% 2.63% 2.46% 1.6% 2.95%
2025/12/28 5.75% 2.71% 4.18% 3.51% 2.72% 1.94% 3.48% 3.13% 1.82% 2.27%
2025/12/29 6.18% 2.86% 2.92% 3.9% 2.1% 2.64% 3.06% 4.21% 1.82% 3.13%
2025/12/30 5.03% 5.09% 3.79% 4.59% 2.87% 2.64% 2.47% 2.55% 1.2% 2.99%
2025/12/31 6.79% 4.9% 3.64% 3.56% 2.67% 2.64% 2.54% 2.19% 1.61% 1.43%
  • clearchoice.com
  • cvs.com
  • nuviasmiles.com
  • thecpapshop.com
  • smileimplantsnow.com
  • forbes.com
  • lofta.com
  • biolifeplasma.com
  • inspiresleep.com
  • cslplasma.com

Copyright © Adthena. All rights reserved.

ClearChoice’s impression share fluctuated, peaking mid-month. CVS saw a significant spike on December 22. NuviaSmiles and TheCPAPShop maintained steady shares. Forbes and Lofta had minor variations. BioLifePlasma and InspireSleep showed consistent trends. December ended with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    4-Hour Dental Implants - One Price for Entire Treatment https://www.clearchoice.com

    Custom-fit Full Arch Dental Implants Cost As Little As a Cup Of Coffee a Day.

  2. 2
    FreeStyle Libre 3 Plus Sensor - Readings Without Fingersticks https://www.freestyle.abbott

    You may qualify for a 15-day trial when you sign up for MyFreeStyle. Visit official site.

  3. 3
    No Mask. No Hose. Just Sleep.™ - Say Goodbye To CPAP Struggles https://www.inspiresleep.com

    Discover An Effective Treatment For Sleep Apnea, Without The Need for A Mask Or Hose.

  4. 4
    Nuvia: 2024 Dental Implant - Company of the Year https://lp.nuviasmiles.com › dental-implants

    Healthcare Business Review Names 2024 Dental Implant Restoration Company For 24hr Teeth

  5. 5
    New Donor Promotions Available - Schedule An Appointment Today https://www.octapharmaplasma.com

    Committed To Making Each Donation Count, Both For Our Donors And Those Who Depend On Us.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, ClearChoice and Nuvia captivate with innovative dental implant solutions, while FreeStyle Libre 3 and Inspire Sleep offer groundbreaking health technologies. Octapharma Plasma emphasizes community impact, showcasing diverse healthcare advancements.

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