US Healthcare & Medical Care Homes - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Care Homes – US

Google AI Overview visibility for Healthcare & Medical Care Homes US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.9506073168
82.0493926832
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 8%
Navigational 2%
Seasonal 0%
Local 9%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 17.97
uhc.com 4.39
agingcare.com 2.98
aplaceformom.com 2.56
cvs.com 2.4
betterhelp.com 2.11
homeinstead.com 1.87
atriumhealth.org 1.86
hellotend.com 1.82
care.com 1.81
others 60.23
  • zocdoc.com - 17.97%
  • uhc.com - 4.39%
  • agingcare.com - 2.98%
  • aplaceformom.com - 2.56%
  • cvs.com - 2.4%
  • betterhelp.com - 2.11%
  • homeinstead.com - 1.87%
  • atriumhealth.org - 1.86%
  • hellotend.com - 1.82%
  • care.com - 1.81%
  • others - 60.23%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Zocdoc leads with 17.97% click share, while ‘others’ dominate at 60.23%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com hellotend.com agingcare.com aplaceformom.com caring.com homeinstead.com healthforcalifornia.com care.com thekey.com cvs.com
2025/11/01 15.71% 3.99% 4.95% 2.23% 2.04% 2.13% 0.34% 2.64% 1.74% 3.36%
2025/11/02 14.87% 3.34% 3.98% 2.34% 1.97% 2.01% 1.76% 3.47% 2.89% 2.72%
2025/11/03 22.47% 1.15% 5.22% 3% 1.98% 2.01% 1.9% 3.07% 1.36% 0.74%
2025/11/04 17.7% 2.24% 7.1% 4.26% 2.54% 1.91% 2.24% 1.81% 1.26% 5.42%
2025/11/05 22.15% 0.6% 5.69% 3.58% 2.2% 1.68% 0.46% 3.11% 1.91% 2.79%
2025/11/06 20.45% 2.29% 4.83% 3.61% 1.73% 2% 1.2% 3.73% 1.96% 3.65%
2025/11/07 20.35% 0.9% 4.35% 2.79% 1.59% 1.57% 0.5% 4.05% 1.86% 4.48%
2025/11/08 19.92% 4.15% 3.81% 2.5% 2.47% 2.19% 0.62% 1.93% 1.51% 2.94%
2025/11/09 20.51% 2.41% 4.67% 4.02% 1.13% 1.42% 2.25% 3.54% 2% 1.71%
2025/11/10 21.23% 1.31% 4.84% 4.16% 2.64% 1.44% 1.9% 2.98% 2.33% 1.58%
2025/11/11 19.61% 1.24% 5.89% 3.98% 2.22% 1.54% 2.31% 2.41% 1.04% 3.52%
2025/11/12 27.16% 0.76% 4.72% 2.89% 2.02% 1.87% 1.46% 3.38% 1.08% 0.84%
2025/11/13 18.87% 3.76% 3.64% 2.76% 1.73% 2.25% 1.03% 1.18% 1.82% 0.14%
2025/11/14 15.84% 4.14% 3.94% 2.76% 2.31% 1.68% 0.97% 0.96% 1.59% 1.84%
2025/11/15 17.52% 0.78% 4.02% 2.53% 1.99% 2.57% 1.25% 1.32% 3.05% 1.43%
2025/11/16 19.02% 1.97% 3.98% 2.38% 2.13% 2.14% 1.72% 1.43% 2.56% 0.84%
2025/11/17 18.25% 1.45% 4.47% 2.53% 2.8% 1.27% 1.71% 1.01% 1.45% 1.82%
2025/11/18 18.94% 0.4% 3.75% 3.38% 3.47% 2.33% 1.35% 2.43% 2.75% 4.03%
2025/11/19 24.31% 2% 5.81% 3.38% 3.78% 2.53% 1.04% 2.79% 1.72% 1.03%
2025/11/20 20.02% 3.9% 4.44% 2.83% 1.86% 1.81% 1.69% 2.12% 2.85% 3.47%
2025/11/21 18.93% 2.8% 3.65% 3.4% 1.96% 2.83% 1.66% 1.78% 2.09% 2.21%
2025/11/22 15.53% 1.38% 2.92% 2.64% 2.59% 3.25% 1.22% 1.64% 3.38% 0.67%
2025/11/23 20.32% 3.84% 3.28% 2.33% 3.37% 4.01% 2.66% 2.28% 3.17% 0.12%
2025/11/24 19.98% 2.29% 3.37% 2.75% 2.83% 2.32% 1.88% 3.4% 2.64% 0.7%
2025/11/25 18.81% 2.09% 2.19% 2.96% 1.59% 2.1% 1.54% 2.36% 3.67% 0.08%
2025/11/26 16.3% 0.83% 2.66% 3.42% 1.83% 2.89% 1.26% 2.6% 3.47% 0.75%
2025/11/27 13.99% 0.62% 1.43% 1.58% 0.01% 3.03% 1.5% 0.65% 3.45% 0.55%
2025/11/28 11.79% 5.36% 2.19% 2.89% 0.76% 2.08% 2.37% 1.62% 4.38% 0.75%
2025/11/29 13.47% 3.41% 2.41% 3.08% 0.85% 1.39% 1.1% 1.44% 3.55% 2.78%
2025/11/30 18.79% 3.85% 3.06% 2.47% 2.17% 2.1% 1.83% 1.77% 0.68% 0.07%
  • zocdoc.com
  • hellotend.com
  • agingcare.com
  • aplaceformom.com
  • caring.com
  • homeinstead.com
  • healthforcalifornia.com
  • care.com
  • thekey.com
  • cvs.com

Copyright © Adthena. All rights reserved.

In November 2025, Zocdoc.com led with fluctuating spend, peaking at 27.16 on the 12th. Hellotend.com saw a notable rise on the 28th with 5.36. Agingcare.com maintained steady performance, while Aplaceformom.com and Caring.com showed consistent activity. Homeinstead.com peaked on the 23rd with 4.01. Healthforcalifornia.com and Care.com had varied trends. Thekey.com surged on the 28th with 4.38, and CVS.com had a significant drop towards month’s end.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 1121
2025/11/02 1173
2025/11/03 1188
2025/11/04 1161
2025/11/05 1215
2025/11/06 1162
2025/11/07 1233
2025/11/08 1215
2025/11/09 1137
2025/11/10 1191
2025/11/11 1112
2025/11/12 1186
2025/11/13 1143
2025/11/14 1174
2025/11/15 1150
2025/11/16 1137
2025/11/17 1132
2025/11/18 1132
2025/11/19 1132
2025/11/20 1157
2025/11/21 1121
2025/11/22 1097
2025/11/23 1076
2025/11/24 1146
2025/11/25 1120
2025/11/26 1150
2025/11/27 1166
2025/11/28 1177
2025/11/29 1190
2025/11/30 1131

Copyright © Adthena. All rights reserved.

November saw a dynamic shift in distinct advertisers, peaking at 1,233 on the 7th. The month concluded with a slight dip, ending at 1,131.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
carenow.com 0.94%
va.gov 0.89%
vcahospitals.com 0.85%
uhc.com 0.74%
thekey.com 0.56%
memorialcare.org -0.7%
sohodentalgroup.com -0.87%
cvs.com -1.05%
agingcare.com -1.16%
zocdoc.com -2.79%

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In the past month, carenow.com led with a 0.94% click share increase, while zocdoc.com saw a -2.79% decline.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com hellotend.com agingcare.com kidsdentalvisioncare.com homeinstead.com aplaceformom.com caring.com uhc.com thekey.com cvs.com
2025/11/01 14.91% 3.88% 4.29% 2.03% 1.77% 1.4% 1.6% 1.36% 1.45% 3.77%
2025/11/02 13.32% 3.55% 3.7% 1.82% 1.79% 1.57% 1.63% 1.68% 2.45% 2.77%
2025/11/03 19.52% 0.99% 4.48% 0.1% 1.52% 2.02% 1.44% 1.03% 1.06% 1.1%
2025/11/04 16.12% 2.58% 6.58% 0.68% 1.6% 3.2% 2.11% 1.31% 1.02% 5.09%
2025/11/05 21.13% 0.8% 4.95% 1.49% 1.46% 2.69% 1.91% 0.75% 1.62% 3.31%
2025/11/06 18.21% 2.57% 4.15% 2.65% 1.57% 2.55% 1.36% 1.54% 1.63% 3.4%
2025/11/07 19.44% 0.79% 3.6% 1.12% 1.33% 1.93% 1.15% 1.33% 1.62% 4.73%
2025/11/08 18.32% 4.05% 3.16% 1.33% 1.66% 1.5% 1.81% 1.04% 1.18% 4.65%
2025/11/09 17.48% 2.79% 4.22% 4.21% 1.15% 2.87% 1.02% 0.83% 1.69% 3.02%
2025/11/10 18.53% 1.25% 4.21% 0.45% 1.18% 2.86% 2.04% 1.26% 1.92% 2.41%
2025/11/11 18.7% 1.13% 5.32% 1.9% 1.21% 2.83% 1.78% 1.61% 1.05% 3.66%
2025/11/12 26.76% 0.91% 4.33% 0.44% 1.69% 2.16% 1.65% 1.91% 0.92% 0.97%
2025/11/13 19.53% 3.38% 3.12% 0.65% 2.11% 1.88% 1.39% 0.96% 1.6% 0.41%
2025/11/14 15.69% 4.17% 3.5% 0.27% 1.51% 1.81% 1.91% 1.37% 1.37% 1.92%
2025/11/15 15.98% 0.88% 3.65% 1.22% 2.33% 1.85% 1.6% 2.2% 2.58% 1.83%
2025/11/16 18.63% 2.1% 3.65% 5.24% 1.94% 1.5% 1.79% 1.57% 2.06% 0.88%
2025/11/17 18.26% 1.91% 4.11% 2.11% 1.11% 1.87% 2.55% 1.58% 1.33% 1.92%
2025/11/18 16.96% 0.54% 3.35% 1.28% 2.09% 2.43% 2.97% 1.2% 2.05% 4.64%
2025/11/19 24.19% 1.66% 5.22% 0.3% 2.1% 2.2% 3.34% 1.66% 1.73% 1.12%
2025/11/20 18.2% 3.41% 3.82% 3.55% 1.48% 2.01% 1.5% 1.59% 2.22% 3.17%
2025/11/21 17.15% 3.01% 3.11% 0.66% 2.3% 2.03% 1.62% 1.88% 1.72% 3.95%
2025/11/22 14.95% 1.8% 2.36% 2.08% 2.51% 1.74% 1.85% 1.09% 2.66% 1.62%
2025/11/23 19.04% 4.02% 2.78% 1.12% 3.12% 1.37% 2.6% 1.37% 2.39% 0.29%
2025/11/24 16.69% 2.57% 2.91% 0.75% 1.67% 1.85% 2.03% 2.73% 2.07% 1.08%
2025/11/25 18.04% 2.31% 1.89% 0.99% 1.59% 2.13% 1.23% 2% 2.72% 0.25%
2025/11/26 14.63% 0.77% 1.99% 1.23% 2.05% 1.96% 1.23% 1.8% 2.47% 1.11%
2025/11/27 12.66% 0.69% 1.12% 0.58% 2.29% 0.7% 0.01% 1.68% 2.41% 1.4%
2025/11/28 10.36% 5.16% 1.75% 2.46% 1.68% 1.77% 0.59% 1.81% 3.25% 1.11%
2025/11/29 12.06% 2.57% 1.89% 1.86% 1.05% 1.8% 0.59% 1.13% 2.63% 2.55%
2025/11/30 16.74% 3.29% 2.54% 2.04% 1.61% 1.58% 1.57% 1.2% 0.47% 0.16%
  • zocdoc.com
  • hellotend.com
  • agingcare.com
  • kidsdentalvisioncare.com
  • homeinstead.com
  • aplaceformom.com
  • caring.com
  • uhc.com
  • thekey.com
  • cvs.com

Copyright © Adthena. All rights reserved.

In November 2025, Zocdoc.com led with fluctuating impressions, peaking mid-month. Hellotend.com and Agingcare.com showed varied trends, while Kidsdentalvisioncare.com and Homeinstead.com maintained lower shares. The month concluded with Zocdoc.com still dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes - Last month
  1. 1
    CareNow® Urgent Care https://www.carenow.com

    Walk-In Physicals — CareNow® Provides Fast, Convenient Diagnosis & Treatment Nearby. Walk-In Or Check-In Now.

  2. 2
    Online Urgent Care Visits - Available Around The Clock https://www.memorialcare.org › virtual_care

    See A Provider Face-To-Face In Minutes Via An On-Demand Video Visit. Available Any Time

  3. 3
    Concierge Urgent Care - 24/7 Unlimited Appointments https://signup.sollishealth.com › concierge-care › new-york

    Sollis provides the best care, at a moment’s notice—members-only, on-demand appointments.

  4. 4
    Home Care Services For Seniors https://www.thekey.com

    Top Caregivers for Seniors — Our Balanced Care Method Emphasizes A Healthy Mind, Body, Spirit, Wellness, And Happiness.

  5. 5
    Dentist in Your Area - Search by Insurance Plan https://book.zocdoc.com › dentist › book-now

    Book a Dentist in your area with availability that fits your schedule.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, CareNow® emphasizes convenience with walk-in physicals, while MemorialCare offers 24/7 virtual visits. Sollis Health highlights exclusive, on-demand concierge care. TheKey focuses on holistic senior care, and Zocdoc simplifies dental bookings by insurance.

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