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US Healthcare & Medical Care Homes - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 13.94
aplaceformom.com 4.35
banfield.com 4.19
uhc.com 3.6
care.com 3.11
betterhelp.com 3.08
caringbridge.org 2.96
vcahospitals.com 1.96
homeinstead.com 1.77
hellotend.com 1.63
others 59.41

Copyright © Adthena. All rights reserved.

Zocdoc.com leads with 13.94% click share, while ‘others’ dominate at 59.41%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zocdoc.com aplaceformom.com banfield.com vcahospitals.com care.com betterhelp.com uhc.com sunriseseniorliving.com agingcare.com hellotend.com
2025/05/01 20.34% 5.64% 1.16% 0.52% 2.17% 3.16% 1.6% 2.16% 2.1% 1.62%
2025/05/02 15.89% 4.97% 0.67% 3.15% 5.16% 2.59% 3.38% 2.09% 2.61% 0.88%
2025/05/03 19.8% 4.19% 2.22% 0.89% 3.21% 0.94% 0.97% 3.18% 2.47% 5.36%
2025/05/04 8.05% 4.79% 3.81% 0.74% 4.27% 2.18% 0.11% 2.95% 2.83% 0.96%
2025/05/05 20.43% 5.6% 2.69% 1.62% 4.03% 2.88% 0.28% 2.82% 1.2% 1.59%
2025/05/06 16.31% 5.86% 0.58% 1.48% 4.08% 1.52% 2.09% 3.23% 1.64% 2.8%
2025/05/07 17.56% 5.46% 1.95% 3.83% 4.23% 0.96% 2.58% 2.39% 2.43% 3.72%
2025/05/08 19.04% 3.99% 3.56% 2.56% 3.87% 1.41% 2.3% 2.26% 1.71% 1.63%
2025/05/09 17.2% 5.06% 0.81% 1.11% 2.96% 2.67% 2.3% 1.84% 2.36% 4%
2025/05/10 17.07% 3.95% 1.08% 2.05% 2.6% 0.8% 2.22% 2.37% 1.65% 2.35%
2025/05/11 11.15% 4.54% 1.87% 2.64% 3.32% 1.9% 1.89% 2.01% 1.38% 1.47%
2025/05/12 17.53% 4.67% 1.87% 0.24% 3.34% 1.12% 1.64% 2.01% 1.43% 4.1%
2025/05/13 23.75% 5.05% 0.4% 1.61% 3.49% 1.81% 2.63% 1.97% 1.43% 6.02%
2025/05/14 14.58% 6.45% 1.71% 0.43% 3.69% 2.92% 1.51% 2.76% 1.74% 2.61%
2025/05/15 9.05% 5.7% 1.19% 6.03% 3.58% 2.93% 2.19% 1.58% 1.44% 2.04%
2025/05/16 16.23% 5.15% 1.43% 1.62% 3.37% 1.17% 1.61% 2.4% 1.34% 3.65%
2025/05/17 18.35% 4.45% 4.09% 1.14% 3.02% 1.3% 2.17% 2.12% 1.14% 1.19%
2025/05/18 14.97% 5.98% 2.09% 2.7% 3.42% 2.83% 1.7% 1.77% 1.41% 2.97%
2025/05/19 15.44% 5.28% 1.29% 0.81% 4.19% 2.12% 1.87% 2.85% 1.65% 0.87%
2025/05/20 11.87% 4.16% 0.36% 0.81% 4.24% 2.41% 2.21% 2.17% 1.95% 0.88%
2025/05/21 12.79% 4.63% 0.91% 4.18% 3.12% 1.35% 0.7% 2.2% 1.53% 2.61%
2025/05/22 8.63% 4.33% 0.08% 0.5% 3.79% 1.59% 0.85% 2.54% 1.1% 1.2%
2025/05/23 12.47% 5.12% 0.43% 0.14% 2.98% 1.61% 1.06% 1.19% 0.94% 1.17%
2025/05/24 15.19% 5.13% 3.03% 0.93% 3.71% 1.64% 1.31% 2.14% 1.41% 1.43%
2025/05/25 10.11% 6.34% 1.29% 0.2% 4.09% 2.38% 2.82% 2.66% 1.27% 1.15%
2025/05/26 12.35% 5.54% 0.79% 0.85% 3.72% 1.74% 1.53% 3.1% 0.92% 1.37%
2025/05/27 8.34% 5.79% 3.23% 4.34% 3.51% 2.59% 1.83% 1.91% 0.97% 1.53%
2025/05/28 18.37% 5.18% 0.64% 1.22% 2.45% 1.67% 1.33% 1.86% 0.68% 2.43%
2025/05/29 10.32% 6.2% 3.33% 3.84% 3.24% 0.87% 2.14% 2.16% 1.06% 0.6%
2025/05/30 15.1% 5.93% 3.45% 2.2% 4% 2.77% 2.39% 1.72% 0.99% 1.01%
2025/05/31 17.55% 6.08% 4.64% 3.23% 2.65% 2.65% 2.58% 1.86% 1.04% 0.87%

Copyright © Adthena. All rights reserved.

Zocdoc.com led May with fluctuating spend, peaking at 23.75% on the 13th. Aplaceformom.com maintained steady growth, ending at 6.08%. Banfield.com saw a late surge, closing at 4.64%.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 937
2025/05/02 1046
2025/05/03 967
2025/05/04 963
2025/05/05 1006
2025/05/06 1052
2025/05/07 1110
2025/05/08 1088
2025/05/09 1026
2025/05/10 990
2025/05/11 987
2025/05/12 989
2025/05/13 1100
2025/05/14 1158
2025/05/15 1211
2025/05/16 1156
2025/05/17 1107
2025/05/18 1137
2025/05/19 1139
2025/05/20 1139
2025/05/21 1172
2025/05/22 1156
2025/05/23 1156
2025/05/24 1131
2025/05/25 1093
2025/05/26 1140
2025/05/27 1096
2025/05/28 1196
2025/05/29 1109
2025/05/30 1137
2025/05/31 1041

Copyright © Adthena. All rights reserved.

In May 2025, advertiser numbers fluctuated, peaking at 1,211 on May 15. The month concluded with 1,041 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
denverhealth.org 1.18%
westwindintegratedhealth.com 0.85%
allinahealth.org 0.81%
va.gov 0.55%
caringbridge.org 0.54%
hellotend.com -0.81%
thevets.com -0.95%
banfield.com -1.14%
carespot.com -1.51%
zocdoc.com -2.59%

Copyright © Adthena. All rights reserved.

Zocdoc.com saw the largest decline in click share at -2.59%, while denverhealth.org experienced the most significant increase at 1.18%.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com banfield.com vcahospitals.com aplaceformom.com sunriseseniorliving.com care.com agingcare.com hellotend.com caring.com thevets.com
2025/05/01 18.07% 1.91% 0.73% 3.13% 2.04% 0.99% 2.2% 1.72% 1.3% 0.06%
2025/05/02 13.64% 0.81% 3.64% 2.83% 1.87% 2.65% 2.62% 0.81% 1.21% 2.44%
2025/05/03 19.95% 2.61% 1.39% 2.19% 2.99% 1.82% 2.4% 5.7% 1.16% 0.11%
2025/05/04 8.29% 4.82% 1.12% 2.77% 2.47% 2.41% 2.75% 1.05% 2.6% 3.68%
2025/05/05 16.48% 3.78% 2.29% 3.08% 2.4% 2.13% 1.34% 1.78% 1.56% 1.14%
2025/05/06 17.53% 0.79% 1.96% 3.48% 3.05% 2.26% 1.66% 2.6% 1.63% 3.13%
2025/05/07 14.53% 4.8% 6.51% 2.89% 1.89% 2.01% 2.32% 3.38% 1.75% 3.86%
2025/05/08 17.69% 4.53% 3.19% 2.39% 1.99% 1.92% 1.75% 1.52% 0.85% 3.82%
2025/05/09 17.2% 1.03% 1.79% 3.35% 1.67% 1.66% 2.42% 3.76% 1.3% 3.67%
2025/05/10 16.52% 1.67% 2.39% 2.37% 2.29% 1.52% 1.64% 1.83% 1.63% 0.04%
2025/05/11 10.95% 2.17% 2.86% 2.59% 1.89% 1.61% 1.37% 1.3% 1.25% 0.54%
2025/05/12 17.64% 2.29% 0.34% 2.83% 1.97% 1.96% 1.51% 3.98% 1.81% 5.33%
2025/05/13 21.31% 0.52% 2.17% 3.53% 1.86% 2.12% 1.67% 3.17% 1.7% 2.32%
2025/05/14 14.69% 2.54% 0.61% 3.99% 2.52% 2.16% 1.9% 2.81% 1.88% 0.54%
2025/05/15 9.69% 1.76% 7.05% 3.08% 1.39% 2% 1.59% 2.01% 2.05% 1.33%
2025/05/16 15.42% 1.7% 2.27% 3.01% 2.24% 1.89% 1.42% 3.2% 1.28% 0.82%
2025/05/17 15.51% 3.85% 1.79% 2.61% 1.89% 1.58% 1.16% 1.44% 1.23% 3.15%
2025/05/18 15.08% 2.39% 2.92% 3.51% 1.7% 1.88% 1.42% 3.19% 1.19% 0.3%
2025/05/19 17.17% 1.73% 1.03% 3% 2.53% 2.16% 1.56% 0.87% 1.41% 1.07%
2025/05/20 11.2% 0.46% 0.88% 2.7% 2.04% 2.17% 1.98% 0.77% 1.32% 5.1%
2025/05/21 13.02% 1.11% 4.91% 2.74% 1.83% 1.56% 1.5% 2.92% 0.98% 5.3%
2025/05/22 8.77% 0.12% 0.77% 2.38% 2.39% 1.99% 1.12% 1.04% 1.4% 3.05%
2025/05/23 12.4% 0.54% 0.19% 3.11% 1.09% 1.8% 1.02% 1.27% 0.93% 1.09%
2025/05/24 13.55% 4.27% 1.19% 3.05% 1.96% 2.25% 1.47% 1.46% 1.35% 0.02%
2025/05/25 9.7% 1.68% 0.28% 3.8% 2.63% 2.39% 1.34% 1.13% 0.94% 0%
2025/05/26 12.18% 1.03% 1.29% 3.42% 3.23% 2.05% 1% 1.31% 1.18% 0.44%
2025/05/27 8.61% 4.12% 4.84% 3.44% 1.88% 2.04% 1% 1.36% 1.27% 0.49%
2025/05/28 15.85% 0.96% 1.97% 3.49% 1.8% 1.32% 0.69% 2.6% 1.1% 0.07%
2025/05/29 10.23% 4.99% 4.56% 3.75% 1.97% 1.82% 1.07% 0.66% 0.9% 0.8%
2025/05/30 14.95% 3.97% 2.92% 3.46% 1.55% 1.98% 0.88% 0.94% 0.96% 1.76%
2025/05/31 16.81% 6.99% 4.02% 3.47% 1.79% 1.45% 1.06% 1.02% 0.51% 0%

Copyright © Adthena. All rights reserved.

In May 2025, Zocdoc.com led with fluctuating impressions, peaking at 21.31%. Banfield.com saw a late surge, ending at 6.99%. Vcahospitals.com and Aplaceformom.com maintained steady shares. The month concluded with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Your Pet's First Visit Is Free https://www.banfield.com

    Schedule Your Visit Online — Say Hello to Affordable High-Quality Petcare for Your BFF. Try a Free Visit to Learn More! Give the Pet...

  2. 2
    Urgent Care Near You https://www.carbonhealth.com › urgent-care

    Walk-In Or Schedule Online — Finally, An Urgent Care In My Neighborhood That Doesn't Actually Feel Like An Urgent Care.

  3. 3
    Urgent Care Online - Rx Sent to Pharmacy in 15 Min https://www.plushcare.com/urgent_care/find

    See a doctor online and get scripts (re)filled at your nearest pharmacy, in 15 minutes.

  4. 4
    Free First Visit at VCA | Special Offer - Free 1st Exam https://www.vcahospitals.com

    Local Care That Goes the Distance. Get Your Pet’s Dental Health and Weight Checked Today. Your...

  5. 5
    Zocdoc: Find a Dentist https://book.zocdoc.com › dentist › book-now

    Dentist — Book a Dentist in your area with availability that fits your schedule. Find the right Dentists for you based on location, insurance, reviews & more. In-Person & Online.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Banfield and VCA Hospitals captivate pet owners with enticing free first visit offers, emphasizing affordable, high-quality care. Meanwhile, Carbon Health and PlushCare redefine urgent care with convenience-focused messaging, highlighting neighborhood accessibility and rapid online prescriptions. Zocdoc simplifies dental appointments, prioritizing user-friendly scheduling and comprehensive dentist information.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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