US Healthcare & Medical Care Homes - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Care Homes – US

Google AI Overview visibility for Healthcare & Medical Care Homes US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.8262962761
70.1737037239
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 8%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 10.95
uhc.com 6.82
midwestexpressclinic.com 3.97
healthforcalifornia.com 3.4
betterhelp.com 2.87
nextcare.com 2.81
carbonhealth.com 2.45
agingcare.com 2.17
aplaceformom.com 2.14
hellotend.com 1.84
others 60.58
  • zocdoc.com - 10.95%
  • uhc.com - 6.82%
  • midwestexpressclinic.com - 3.97%
  • healthforcalifornia.com - 3.4%
  • betterhelp.com - 2.87%
  • nextcare.com - 2.81%
  • carbonhealth.com - 2.45%
  • agingcare.com - 2.17%
  • aplaceformom.com - 2.14%
  • hellotend.com - 1.84%
  • others - 60.58%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘zocdoc.com’ leads with 10.95% click share, followed by ‘uhc.com’ at 6.82%. ‘Others’ dominate with 60.58%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com hellotend.com uhc.com aplaceformom.com agingcare.com nextcare.com healthforcalifornia.com care.com midwestexpressclinic.com carbonhealth.com
2026/02/01 6.14% 0.66% 4.63% 2.9% 3.41% 1.11% 2.43% 1.46% 1.12% 4.4%
2026/02/02 7.61% 5.14% 2.78% 3.3% 2.46% 0.08% 2.2% 3.88% 2.55% 0.21%
2026/02/03 22.3% 2.24% 3.04% 3.28% 3.45% 0.02% 3.08% 3.16% 2.2% 1.04%
2026/02/04 17.37% 2.11% 2.35% 2.51% 3.51% 1.01% 3.36% 4.44% 1.79% 3.16%
2026/02/05 15.18% 1.26% 2.84% 1.99% 3.89% 1.83% 3.14% 4.16% 5.66% 0.13%
2026/02/06 9.23% 1.2% 3.41% 3.28% 2.98% 3.45% 3.61% 2.78% 0.89% 2.75%
2026/02/07 7.7% 4.63% 4.04% 2.48% 3.42% 2.95% 2.83% 1.3% 2.83% 4.29%
2026/02/08 7.75% 2.19% 4.11% 3.02% 2.6% 2.15% 2.68% 1.11% 0.65% 5.04%
2026/02/09 5.62% 3.36% 2.64% 3.07% 3.47% 3.51% 2.11% 1.7% 3.46% 6.79%
2026/02/10 16.37% 1.09% 3.05% 3.71% 5.2% 0.98% 2.81% 1.67% 1.96% 3.88%
2026/02/11 11.09% 2.5% 3.26% 3.99% 4.61% 0.74% 2.66% 1.62% 0.67% 2.96%
2026/02/12 14.72% 1.22% 2.76% 1.93% 3.77% 1.78% 3.04% 4.03% 5.49% 0.13%
2026/02/13 9% 1.17% 3.32% 3.2% 2.91% 3.36% 3.52% 2.71% 0.87% 2.68%
2026/02/14 7.27% 4.37% 3.81% 2.34% 3.23% 2.78% 2.67% 1.22% 2.67% 4.05%
2026/02/15 7.57% 2.14% 4.01% 2.95% 2.54% 2.1% 2.62% 1.09% 0.64% 4.92%
2026/02/16 5.47% 3.27% 2.57% 2.99% 3.38% 3.44% 2.07% 1.65% 3.37% 6.61%
2026/02/17 12.75% 0.16% 4.24% 3.77% 6.09% 0.54% 3.22% 0.99% 10.87% 0.01%
2026/02/18 8.38% 0.77% 3.26% 3.6% 3.34% 0.37% 3.11% 1.85% 7.28% 1.23%
2026/02/19 12.41% 2.3% 3.39% 3.59% 4.78% 1.45% 3.92% 2.37% 1.47% 0.63%
2026/02/20 6.27% 1.16% 3.5% 3.13% 4.19% 2.84% 2.46% 1.33% 2.75% 0.57%
2026/02/21 8.17% 3% 4.52% 3.6% 3.67% 0.89% 3.32% 0.34% 0.21% 1.13%
2026/02/22 14.79% 2.93% 4.11% 2.1% 4.78% 0.99% 3.39% 1.46% 1.35% 0.47%
2026/02/23 19.24% 3.01% 2.81% 2.75% 3.57% 4.03% 2.28% 1.87% 0.53% 0.24%
2026/02/24 14.89% 2.64% 3.52% 2.64% 4.26% 4.59% 2.63% 2.39% 2.76% 1.59%
2026/02/25 8.66% 4.01% 3.72% 3.66% 3.28% 7.62% 3.05% 2.11% 2.16% 0.46%
2026/02/26 13.1% 0.83% 4.58% 3.25% 4.61% 4.21% 2.45% 2.08% 2.98% 0.91%
2026/02/27 11.87% 0.57% 5.1% 3.44% 4.84% 0.08% 4.17% 1.79% 3.03% 0.06%
2026/02/28 16.95% 6.12% 4.55% 4.17% 3.4% 3.31% 2.9% 1.12% 0.07% 0.03%
  • zocdoc.com
  • hellotend.com
  • uhc.com
  • aplaceformom.com
  • agingcare.com
  • nextcare.com
  • healthforcalifornia.com
  • care.com
  • midwestexpressclinic.com
  • carbonhealth.com

Copyright © Adthena. All rights reserved.

Zocdoc.com led February with fluctuating spend, peaking at 22.3% on the 3rd. Hellotend.com saw a modest rise, ending at 6.12%. Uhc.com maintained steady growth, closing at 4.55%. Aplaceformom.com and Agingcare.com showed consistent activity, finishing at 4.17% and 3.4%, respectively. Nextcare.com and Healthforcalifornia.com had varied trends, ending at 3.31% and 2.9%. Care.com and Midwestexpressclinic.com experienced fluctuations, closing at 1.12% and 0.07%. Carbonhealth.com had a volatile month, ending at 0.03%.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 1044
2026/02/02 1189
2026/02/03 1104
2026/02/04 1092
2026/02/05 1133
2026/02/06 1097
2026/02/07 1095
2026/02/08 1102
2026/02/09 1119
2026/02/10 1104
2026/02/11 1118
2026/02/12 1133
2026/02/13 1097
2026/02/14 1095
2026/02/15 1102
2026/02/16 1119
2026/02/17 913
2026/02/18 1032
2026/02/19 969
2026/02/20 1010
2026/02/21 928
2026/02/22 1042
2026/02/23 1097
2026/02/24 1104
2026/02/25 1103
2026/02/26 1008
2026/02/27 1014
2026/02/28 1000

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, peaking at 1,189 on the 2nd. Mid-month, numbers dipped to 913 on the 17th, before stabilizing around 1,000 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nextcare.com 1.17%
uhc.com 0.97%
ascension.org 0.76%
sentara.com 0.75%
atriumhealth.org 0.73%
care.com -0.68%
memorialcare.org -0.7%
uwmedicine.org -1.03%
carbonhealth.com -1.3%
gohealthuc.com -1.38%

Copyright © Adthena. All rights reserved.

In the past month, nextcare.com surged with a 1.17% click share increase, while gohealthuc.com faced a decline of 1.38%.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com hellotend.com uhc.com nextcare.com memorialcare.org agingcare.com healthforcalifornia.com piedmonturgentcare.org midwestexpressclinic.com carbonhealth.com
2026/02/01 8.62% 0.58% 3.54% 1.86% 3.29% 2.55% 2.12% 3.03% 0.98% 5.27%
2026/02/02 7.47% 4.61% 2.38% 0.12% 6.29% 2.25% 2.23% 1.46% 2.18% 0.37%
2026/02/03 21.72% 1.63% 2.57% 0.05% 0.04% 2.85% 2.75% 3.68% 2.08% 1.4%
2026/02/04 16.81% 1.84% 2.13% 1.18% 4.58% 2.86% 2.92% 2.32% 1.51% 3.78%
2026/02/05 14.77% 1.22% 2.65% 2.23% 0.05% 3.18% 2.73% 1.45% 6.21% 0.18%
2026/02/06 8.96% 1.39% 2.99% 3.68% 2.43% 2.55% 3.29% 0.08% 1.54% 2.96%
2026/02/07 7.64% 3.64% 3.04% 3.46% 1.31% 2.49% 2.38% 1.87% 2.59% 5.03%
2026/02/08 7.13% 1.68% 3.26% 3.08% 0.1% 2% 2.23% 3.09% 0.83% 7.38%
2026/02/09 5.5% 2.99% 2.29% 4.54% 3.59% 2.83% 1.94% 0.97% 2.64% 9.61%
2026/02/10 14.33% 0.86% 2.75% 1.17% 2.91% 4.47% 2.54% 0.04% 2.5% 4.61%
2026/02/11 11.17% 2.25% 2.88% 0.87% 0.82% 3.99% 2.48% 0.05% 0.84% 3.24%
2026/02/12 14.77% 1.22% 2.65% 2.23% 0.05% 3.18% 2.73% 1.45% 6.21% 0.18%
2026/02/13 8.96% 1.39% 2.99% 3.68% 2.43% 2.55% 3.29% 0.08% 1.54% 2.96%
2026/02/14 7.64% 3.64% 3.04% 3.46% 1.31% 2.49% 2.38% 1.87% 2.59% 5.03%
2026/02/15 7.13% 1.68% 3.26% 3.08% 0.1% 2% 2.23% 3.09% 0.83% 7.38%
2026/02/16 5.5% 2.99% 2.29% 4.54% 3.59% 2.83% 1.94% 0.97% 2.64% 9.61%
2026/02/17 12.52% 0.27% 3.67% 0.97% 0.7% 5.04% 2.82% 0% 9.45% 0.01%
2026/02/18 9.81% 0.61% 2.56% 0.43% 3.17% 2.65% 2.71% 0.81% 5.76% 1.7%
2026/02/19 15.1% 1.77% 2.49% 1.66% 0.82% 3.89% 3.17% 1.1% 1.16% 0.83%
2026/02/20 6.29% 1.22% 2.65% 2.9% 1.84% 3.47% 2.2% 0.01% 2.99% 0.87%
2026/02/21 8.37% 2.64% 3.49% 1.05% 3.33% 2.71% 2.94% 1.32% 0.2% 1.35%
2026/02/22 16.52% 2.82% 3.05% 1.2% 0.02% 4.04% 2.86% 0.82% 1.28% 0.8%
2026/02/23 19.18% 2.94% 2.08% 4.53% 1.23% 2.6% 1.87% 3.63% 0.36% 0.37%
2026/02/24 14.45% 2.43% 2.77% 3.94% 0.02% 3.48% 2.39% 2.24% 2.93% 2.53%
2026/02/25 8.71% 3.16% 2.89% 6.84% 1.74% 2.51% 2.6% 3.24% 1.66% 0.83%
2026/02/26 11.58% 0.79% 3.79% 4.7% 0.97% 3.67% 2.19% 0.01% 2.89% 1.07%
2026/02/27 14.96% 0.66% 4.12% 0.1% 0.12% 3.72% 3.61% 1.91% 3.26% 0.08%
2026/02/28 16.7% 4.01% 3.65% 2.96% 2.75% 2.71% 2.6% 1.82% 0.15% 0.05%
  • zocdoc.com
  • hellotend.com
  • uhc.com
  • nextcare.com
  • memorialcare.org
  • agingcare.com
  • healthforcalifornia.com
  • piedmonturgentcare.org
  • midwestexpressclinic.com
  • carbonhealth.com

Copyright © Adthena. All rights reserved.

In February 2026, Zocdoc.com dominated with fluctuating impressions, peaking at 21.72%. Hellotend.com and Uhc.com showed consistent, moderate shares. Nextcare.com and Memorialcare.org had sporadic spikes. The month concluded with Zocdoc.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes - Last month
  1. 1
    AARP Medicare Supplement Plans - from UnitedHealthcare https://www.aarpmedicaresupplement.com/call-us/today

    AARP Medicare Supplement Plans from UnitedHealthcare are Available. Apply to Get Coverage

  2. 2
    Walk-Ins Welcome | Urgent Care Nearby https://www.carbonhealth.com › urgent-care

    Finally, An Urgent Care In My Neighborhood That Doesn't Actually Feel Like An Urgent Care.

  3. 3
    Urgent Care In Salt Lake City - Urgent Care Clinic Near You https://www.carenow.com › urgent-care › salt-lake-city

    Walk-Ins Welcome 7 Days A Week. Visit A CareNow® In Salt Lake City For Quality Care.

  4. 4
    Walk-In Urgent Care | Just Walk In https://www.gohealthuc.com

    Available 7 Days A Week. Save Your Spot Online To Get The Care You Need! Get The Care You Need Today!

  5. 5
    24/7 QuickCare Visits - Skip the Waiting Room https://www.memorialcare.org

    When clinic visits are tough, get the same expert care virtually.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, AARP Medicare Supplement Plans stand out with a focus on coverage from UnitedHealthcare. Meanwhile, Carbon Health and CareNow emphasize convenience with walk-in urgent care services. GoHealthUC and MemorialCare highlight accessibility, offering online spot reservations and virtual care, respectively.

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