US Healthcare & Medical Diseases - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – US

Google AI Overview visibility for Healthcare & Medical Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 74.9668851869
25.0331148131
74%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 60%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 7.48
mayoclinic.org 4.6
prevention.com 2.36
treatmyuti.com 2.17
hellowisp.com 2.1
uqora.com 1.55
telyrx.com 1.36
rinvoq.com 1.35
skyrizi.com 1.23
cancer.org 1.21
others 74.59
  • cvs.com - 7.48%
  • mayoclinic.org - 4.6%
  • prevention.com - 2.36%
  • treatmyuti.com - 2.17%
  • hellowisp.com - 2.1%
  • uqora.com - 1.55%
  • telyrx.com - 1.36%
  • rinvoq.com - 1.35%
  • skyrizi.com - 1.23%
  • cancer.org - 1.21%
  • others - 74.59%

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In the healthcare PPC landscape, CVS leads with 7.48% click share, followed by Mayo Clinic at 4.6%. Others dominate with 74.59%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com treatmyuti.com mayoclinic.org prevention.com telyrx.com rinvoq.com hellowisp.com uqora.com skyrizi.com otezla.com
2026/10/01 4.74% 1.16% 4.72% 1.87% 0.74% 0.71% 1.67% 1.19% 1.35% 1.77%
2026/10/02 4.75% 0.97% 4.27% 1.6% 0.79% 0.65% 2.05% 1.25% 1.39% 1.89%
2026/10/03 4.97% 1.12% 5.54% 1.61% 0.71% 0.69% 1.99% 1.41% 1.58% 1.96%
2026/10/04 4.8% 0.92% 6.07% 1.63% 0.79% 0.63% 1.63% 1.19% 1.55% 1.86%
2026/10/05 6.61% 1.12% 5.61% 1.77% 0.87% 0.65% 2.33% 1.13% 1.26% 1.72%
2026/10/06 7.1% 1.49% 5.16% 1.58% 1.05% 0.55% 2.07% 1.27% 1.23% 1.71%
2026/10/07 7.19% 1.42% 5.1% 1.57% 1.18% 0.54% 2.62% 1.13% 1.18% 1.78%
2026/10/08 6.69% 1.47% 4.7% 1.46% 0.85% 0.6% 2.13% 1.14% 1.36% 2.25%
2026/10/09 5.63% 1.41% 4.7% 1.59% 0.96% 0.66% 1.97% 1.16% 1.2% 2.22%
2026/10/10 5.93% 1.59% 4.59% 1.25% 1.09% 0.59% 2.75% 1.71% 1.03% 1.64%
2026/10/11 6.14% 1.12% 4.47% 1.47% 0.88% 0.63% 2.66% 1.65% 0.98% 1.4%
2026/10/12 5.82% 1.57% 4.42% 1.21% 0.94% 1.2% 2.42% 1.65% 1.25% 2%
2026/10/13 4.75% 1.47% 4.23% 1.81% 1.11% 1.61% 1.89% 1.19% 1.41% 2.14%
2026/10/14 4.03% 1.69% 3.94% 1.79% 1.28% 1.65% 2.06% 1.22% 1.2% 1.96%
2026/10/15 3.5% 1.58% 4.44% 1.89% 1.13% 1.88% 1.96% 1.25% 1.37% 1.73%
2026/10/16 5.67% 2.05% 4.07% 1.75% 1.4% 1.97% 2.32% 1.5% 1.72% 1.69%
2026/10/17 6.15% 2.04% 3.91% 1.58% 1.56% 1.92% 2.4% 1.57% 1.5% 1.55%
2026/10/18 6.06% 2.86% 3.87% 1.85% 1.44% 1.87% 1.91% 1.77% 1.53% 1.39%
2026/10/19 5.73% 2.7% 4.46% 1.86% 1.69% 2.09% 2.03% 1.26% 1.69% 1.53%
2026/10/20 6.8% 3.01% 3.63% 2.16% 1.59% 1.87% 2.12% 1.57% 1.57% 1.35%
2026/10/21 6.36% 2.62% 3.57% 2.39% 1.51% 2.11% 1.97% 1.25% 1.6% 1.55%
2026/10/22 6.3% 3.05% 3.88% 2.14% 1.74% 1.9% 1.64% 1.71% 1.63% 1.59%
2026/10/23 5.84% 3% 3.78% 2.02% 2.13% 2.08% 2.23% 2.24% 1.55% 1.31%
2026/10/24 4.33% 2.98% 3.73% 1.9% 2.25% 1.9% 1.93% 1.9% 1.74% 1.23%
2026/10/25 5.88% 3.23% 3.8% 1.94% 2.32% 1.82% 1.66% 2.84% 1.93% 1.12%
2026/10/26 5.5% 2.23% 4.48% 2.39% 1.54% 1.87% 1.52% 1.62% 1.95% 1.45%
2026/10/27 4.73% 3.17% 3.98% 2.48% 2.4% 1.88% 1.56% 2.4% 1.93% 1.57%
2026/10/28 4.52% 2.65% 4.17% 2.48% 1.68% 2.19% 1.29% 1.62% 1.91% 1.61%
2026/10/29 5.12% 3.37% 3.9% 2.78% 1.96% 1.95% 1.97% 2.31% 2.02% 1.66%
2026/10/30 5.38% 3.4% 3.53% 2.37% 1.87% 2.06% 2.14% 2.27% 1.73% 1.31%
2026/10/31 7.54% 3.71% 3.37% 1.92% 1.91% 1.91% 1.9% 1.8% 1.78% 1.36%
  • cvs.com
  • treatmyuti.com
  • mayoclinic.org
  • prevention.com
  • telyrx.com
  • rinvoq.com
  • hellowisp.com
  • uqora.com
  • skyrizi.com
  • otezla.com

Copyright © Adthena. All rights reserved.

CVS.com led October with fluctuating spend, peaking at 7.54% on the 31st. Treatmyuti.com steadily rose, ending at 3.71%. Mayoclinic.org saw a decline, closing at 3.37%. Prevention.com and Telyrx.com showed moderate increases, while Rinvoq.com and Hellowisp.com had varied trends. Uqora.com, Skyrizi.com, and Otezla.com maintained stable shares.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 2094
2026/10/02 2136
2026/10/03 2167
2026/10/04 2140
2026/10/05 2168
2026/10/06 2180
2026/10/07 2152
2026/10/08 2201
2026/10/09 2193
2026/10/10 2155
2026/10/11 2131
2026/10/12 2185
2026/10/13 2240
2026/10/14 2274
2026/10/15 2218
2026/10/16 2212
2026/10/17 2237
2026/10/18 2209
2026/10/19 2219
2026/10/20 2208
2026/10/21 2223
2026/10/22 2193
2026/10/23 2255
2026/10/24 2280
2026/10/25 2310
2026/10/26 2311
2026/10/27 2292
2026/10/28 2304
2026/10/29 2312
2026/10/30 2294
2026/10/31 2245

Copyright © Adthena. All rights reserved.

October 2026 saw a dynamic shift in distinct advertisers, starting at 2,094 and peaking at 2,312. The month concluded with a slight dip to 2,245.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
treatmyuti.com 1.45%
admired.com 0.81%
rinvoq.com 0.74%
prevention.com 0.73%
telyrx.com 0.7%
health.com -0.4%
hellowisp.com -0.41%
kesimpta.com -0.46%
cancer.org -0.47%
mayoclinic.org -0.81%

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In the past month, treatmyuti.com surged with a 1.45 increase, while mayoclinic.org dropped by 0.81.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com treatmyuti.com prevention.com hellowisp.com rinvoq.com mayoclinic.org uqora.com telyrx.com skyrizi.com opdivo.com
2026/10/01 5.69% 1.18% 2.2% 1.98% 0.74% 2.66% 1.12% 0.69% 1.23% 1.58%
2026/10/02 5.69% 0.99% 2.03% 2.32% 0.68% 2.33% 1.27% 0.75% 1.21% 1.74%
2026/10/03 5.87% 1.18% 1.95% 2.33% 0.73% 2.91% 1.49% 0.7% 1.32% 1.93%
2026/10/04 5.81% 0.96% 2.07% 1.89% 0.64% 3.09% 1.27% 0.81% 1.3% 1.88%
2026/10/05 8.42% 1.12% 2.15% 2.63% 0.68% 2.9% 1.17% 0.82% 1% 2.01%
2026/10/06 9.1% 1.57% 1.96% 2.3% 0.58% 2.65% 1.28% 1.01% 0.94% 1.63%
2026/10/07 9.01% 1.54% 1.89% 2.94% 0.54% 2.65% 1.18% 1.14% 0.93% 1.5%
2026/10/08 8.22% 1.57% 1.78% 2.42% 0.62% 2.5% 1.18% 0.89% 1.04% 1.45%
2026/10/09 6.93% 1.48% 1.94% 2.18% 0.68% 2.47% 1.2% 0.92% 0.9% 1.32%
2026/10/10 7.3% 1.63% 1.57% 3.08% 0.59% 2.38% 1.76% 1.02% 0.75% 1.36%
2026/10/11 7.64% 1.1% 1.8% 2.98% 0.69% 2.31% 1.67% 0.83% 0.71% 1.63%
2026/10/12 7.12% 1.58% 1.5% 2.7% 1.17% 2.3% 1.65% 0.94% 0.96% 1.49%
2026/10/13 5.9% 1.48% 2.24% 2.21% 1.6% 2.22% 1.19% 1.12% 1.14% 1.32%
2026/10/14 5.03% 1.69% 2.2% 2.33% 1.61% 2.04% 1.21% 1.19% 0.98% 1.36%
2026/10/15 4.33% 1.59% 2.5% 2.2% 1.87% 2.22% 1.25% 0.96% 1.13% 1.34%
2026/10/16 7.06% 2.05% 2.29% 2.66% 1.97% 2.07% 1.48% 1.22% 1.43% 1.42%
2026/10/17 7.34% 2.05% 2.03% 2.72% 1.87% 2.03% 1.6% 1.34% 1.26% 1.27%
2026/10/18 7.08% 3.09% 2.38% 2.11% 1.82% 2.06% 1.72% 1.29% 1.29% 1.29%
2026/10/19 7.07% 2.86% 2.31% 2.27% 2.04% 2.19% 1.25% 1.61% 1.45% 1.36%
2026/10/20 7.83% 3.1% 2.76% 2.29% 1.81% 1.87% 1.55% 1.48% 1.33% 1.2%
2026/10/21 7.69% 2.73% 2.99% 2.17% 2.04% 1.92% 1.23% 1.43% 1.38% 1.23%
2026/10/22 7.38% 3.26% 2.69% 1.88% 1.84% 2.02% 1.73% 1.61% 1.42% 1.2%
2026/10/23 6.75% 3.02% 2.68% 2.46% 2.09% 1.86% 2.22% 2.02% 1.34% 0.92%
2026/10/24 4.86% 3.06% 2.55% 2.13% 1.9% 1.84% 1.84% 2.1% 1.46% 1.05%
2026/10/25 6.72% 3.28% 2.59% 1.83% 1.8% 2.03% 2.69% 2.23% 1.6% 1.09%
2026/10/26 6.93% 2.3% 3.15% 1.71% 1.81% 2.22% 1.6% 1.48% 1.63% 1.24%
2026/10/27 5.42% 3.28% 3.35% 1.78% 1.78% 1.97% 2.31% 2.28% 1.66% 1.09%
2026/10/28 5.31% 2.74% 3.37% 1.43% 2.12% 2.05% 1.57% 1.61% 1.62% 1.1%
2026/10/29 6.14% 3.37% 3.58% 2.18% 1.93% 1.91% 2.23% 1.86% 1.68% 0.97%
2026/10/30 6.11% 3.5% 3.11% 2.44% 1.98% 1.83% 2.18% 1.72% 1.49% 1.05%
2026/10/31 8.78% 3.67% 2.49% 2.05% 1.86% 1.79% 1.7% 1.69% 1.53% 1.11%
  • cvs.com
  • treatmyuti.com
  • prevention.com
  • hellowisp.com
  • rinvoq.com
  • mayoclinic.org
  • uqora.com
  • telyrx.com
  • skyrizi.com
  • opdivo.com

Copyright © Adthena. All rights reserved.

October saw CVS.com lead with fluctuating impressions, peaking at 9.10% mid-month. TreatMyUTI.com steadily rose, ending at 3.67%. Prevention.com and HelloWisp.com showed moderate gains, while Rinvoq.com and MayoClinic.org had stable trends. Uqora.com and TelyRx.com experienced slight increases. Skyrizi.com and Opdivo.com maintained consistent shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases - Last month
  1. 1
    Living With Plaque Psoriasis? - Get Condition & Treatment Info

    Visit The Patient Site To See If An FDA-Approved Biologic Treatment May Be Right For You.

  2. 2
    Can Detect Colon Cancer Early - Simple Colon Cancer Test Now https://www.cologuard.com › colon-test

    Colon Cancer Screening Test For Adults 45+ At Avg Risk. Rx Only. See Risk Info. Understand The...

  3. 3
    Signs And Symptoms - Metastatic Breast Cancer Info

    Patients: See A Treatment Option For Premenopausal HR+/HER2- Metastatic Breast Cancer.

  4. 4
    Living With COPD? - See Symptom Info

    Learn How COPD Symptoms Can Get Worse Over Time and Explore a Treatment Option.

  5. 5
    Signs Of Shingles In Adults - See How Long It Could Last https://www.whatisshingles.com

    Questions About Shingles? Learn About Signs And Symptoms, What Causes Shingles, And More.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, bimzelx.com stands out by addressing plaque psoriasis with FDA-approved treatments. Cologuard.com emphasizes early colon cancer detection for adults over 45. Kisqali.com targets premenopausal women with metastatic breast cancer. Ohtuvayre.com focuses on COPD symptom management, while whatisshingles.com educates on shingles symptoms and duration.

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