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US Healthcare & Medical Diseases - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cvs.com 7.8
cancer.org 5.21
mayoclinic.org 2.86
uqora.com 1.14
nafc.org 1.08
treatmyuti.com 1.04
bimzelx.com 1.04
walgreens.com 0.96
heart.org 0.92
prevention.com 0.92
others 77.03

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 77.03% click share, while CVS leads individual advertisers at 7.8%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cancer.org cvs.com cosentyx.com uqora.com otezla.com bimzelx.com mayoclinic.org treatmyuti.com nafc.org skyrizi.com
2025/04/01 4.16% 5.57% 0% 0.9% 0.01% 1.57% 1.55% 0.97% 0.88% 1.28%
2025/04/02 3.95% 5.89% 0.04% 1.42% 0.01% 1.85% 1.88% 1.49% 0.47% 1.24%
2025/04/03 4.56% 4.3% 0.01% 0.57% 0.01% 2% 1.75% 0.68% 0.73% 1.42%
2025/04/04 3.79% 7.65% 0.64% 0.68% 0.77% 2.18% 2.13% 1.25% 0.7% 1.1%
2025/04/05 4.38% 8.29% 0.73% 1.27% 0.88% 2.13% 2.01% 1.3% 0.58% 1.07%
2025/04/06 4.71% 4.96% 0.59% 1.34% 0.62% 2.03% 2.31% 1.35% 0.98% 1.23%
2025/04/07 3.98% 6.78% 0.89% 0.68% 0.94% 2.57% 2.15% 1.31% 0.52% 1.36%
2025/04/08 3.02% 4.24% 1.06% 0.92% 1.52% 2.93% 1.88% 0.82% 1.1% 1.4%
2025/04/09 3.64% 4.71% 1.1% 2.06% 2.22% 2.73% 2% 0.95% 1.02% 1.57%
2025/04/10 3.05% 5.09% 0.89% 1.27% 1.47% 2.4% 1.88% 0.84% 0.78% 1.03%
2025/04/11 4.29% 5.96% 1.14% 0.79% 1.2% 2.67% 1.81% 0.78% 0.56% 1.27%
2025/04/12 4.09% 6.59% 0.97% 1.07% 1.46% 2.46% 1.74% 0.86% 0.44% 1.11%
2025/04/13 4.47% 5.06% 0.7% 0.56% 1.04% 1.97% 2.4% 0.83% 0.46% 1.21%
2025/04/14 4% 6.1% 0.9% 0.49% 1.18% 2.02% 1.83% 0.86% 0.45% 1.44%
2025/04/15 4.37% 4.92% 0.65% 0.91% 1.38% 1.48% 2.07% 0.69% 0.54% 1.5%
2025/04/16 3.56% 7.4% 0.74% 1.46% 0.85% 2.85% 2.03% 0.97% 0.67% 1.09%
2025/04/17 2.64% 7.65% 1.34% 0.75% 2.79% 1.99% 2.62% 0.84% 0.51% 0.85%
2025/04/18 3.1% 5.49% 1.97% 1.09% 3.22% 1.48% 2.25% 1.27% 0.42% 0.62%
2025/04/19 5.52% 2.84% 1.26% 1.56% 1.34% 1.36% 2.31% 0.86% 1.64% 0.87%
2025/04/20 4.15% 3.76% 1.74% 0.67% 1.86% 2.19% 2.12% 0.56% 0.6% 1.12%
2025/04/21 3.92% 4.94% 1.81% 1.38% 2.23% 1.51% 2.1% 1.38% 0.94% 0.74%
2025/04/22 3.95% 4.25% 2.17% 1.65% 1.79% 1.8% 1.95% 1.15% 1.2% 0.99%
2025/04/23 5.47% 4.02% 1.63% 1.87% 1.34% 1.27% 1.89% 0.54% 1.47% 1%
2025/04/24 5.07% 3.58% 1.28% 1.62% 1.54% 1.66% 2.38% 0.61% 1.37% 0.96%
2025/04/25 6% 5.89% 0.65% 1.35% 0.59% 1.01% 1.28% 1.03% 2.06% 0.58%
2025/04/26 5.47% 4.67% 1.2% 1.66% 1.13% 2.37% 2.02% 1.12% 0.82% 0.75%
2025/04/27 6.28% 5.64% 0.88% 1.76% 0.61% 1.91% 1.67% 1.22% 1.04% 0.56%
2025/04/28 5.47% 4.7% 0.9% 1.56% 0.58% 1.83% 2.24% 1.18% 1.63% 0.46%
2025/04/29 5.24% 4.02% 1.31% 1.27% 0.64% 1.4% 1.49% 1.01% 1.55% 0.65%
2025/04/30 4.91% 4.52% 2.59% 1.26% 1.24% 1.16% 1.04% 1.01% 0.77% 0.77%

Copyright © Adthena. All rights reserved.

In April 2025, cancer.org’s PPC spend fluctuated, peaking at 6.28 on April 27. CVS.com saw a high of 8.29 on April 5. Cosentyx.com gradually increased, ending at 2.59. Uqora.com maintained steady growth, closing at 1.26. Otezla.com spiked mid-month, finishing at 1.24. Bimzelx.com showed consistent activity, ending at 1.16. Mayoclinic.org’s spend varied, closing at 1.04. Treatmyuti.com remained stable, ending at 1.01. Nafc.org’s spend peaked mid-month, closing at 0.77. Skyrizi.com experienced a decline, finishing at 0.77.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 2436
2025/04/02 2386
2025/04/03 2496
2025/04/04 2631
2025/04/05 2566
2025/04/06 2598
2025/04/07 2598
2025/04/08 2442
2025/04/09 2366
2025/04/10 2398
2025/04/11 2310
2025/04/12 2238
2025/04/13 2397
2025/04/14 2365
2025/04/15 2289
2025/04/16 2326
2025/04/17 2413
2025/04/18 2429
2025/04/19 2327
2025/04/20 2356
2025/04/21 2301
2025/04/22 2224
2025/04/23 2174
2025/04/24 2099
2025/04/25 1966
2025/04/26 2003
2025/04/27 2032
2025/04/28 1954
2025/04/29 1896
2025/04/30 1845

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 2,436 and peaking at 2,631 on April 4. A steady decline followed, ending the month at 1,845.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
cancer.org 0.7%
ilumyapro.com 0.53%
cosentyx.com 0.5%
otezla.com 0.48%
degregorio.org 0.47%
cancersupportcommunity.org -0.34%
dpcedcenter.org -0.35%
fightcolorectalcancer.org -0.37%
kidneyfund.org -0.52%
cvs.com -1.38%

Copyright © Adthena. All rights reserved.

In the past month, cancer.org surged with a 0.70 increase, while cvs.com faced a decline of -1.38.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cvs.com cancer.org uqora.com talkiatry.com treatmyuti.com nafc.org bimzelx.com mayoclinic.org skyrizi.com walgreens.com
2025/04/01 7.52% 2.94% 0.99% 0.73% 1.03% 1.27% 0.95% 1.22% 0.9% 0.79%
2025/04/02 8.78% 2.98% 1.36% 1.06% 1.55% 0.74% 1.1% 1.29% 0.94% 1.11%
2025/04/03 6.8% 3.46% 0.61% 0.67% 0.71% 1% 1.17% 1.26% 1.07% 0.84%
2025/04/04 10.62% 2.94% 0.72% 0.72% 1.45% 0.98% 1.23% 1.46% 0.82% 1.26%
2025/04/05 11.96% 3.22% 1.25% 0.58% 1.34% 0.72% 1.24% 1.58% 0.82% 1.96%
2025/04/06 7.15% 3.66% 1.36% 0.5% 1.52% 1.3% 1.25% 1.74% 0.99% 1.15%
2025/04/07 9.51% 3.26% 0.73% 0.66% 1.5% 0.73% 1.6% 1.47% 1.05% 0.99%
2025/04/08 7.28% 2.23% 1% 0.82% 1.03% 1.31% 1.83% 1.36% 1.24% 0.6%
2025/04/09 7.26% 2.53% 2.2% 0.98% 1.07% 1.38% 1.69% 1.58% 1.43% 0.91%
2025/04/10 9.1% 2.29% 1.3% 1.04% 1.04% 1.1% 1.46% 1.2% 0.79% 0.85%
2025/04/11 9.13% 3.14% 0.81% 0.8% 0.93% 0.83% 1.63% 1.31% 1.05% 0.76%
2025/04/12 10.03% 3.07% 1.03% 0.87% 0.92% 0.66% 1.43% 1.38% 0.83% 1.3%
2025/04/13 7.42% 3.46% 0.61% 0.65% 0.91% 0.64% 1.15% 1.66% 1.02% 0.76%
2025/04/14 9.02% 3.08% 0.57% 0.66% 0.99% 0.68% 1.26% 1.33% 1.23% 1.07%
2025/04/15 7.3% 3.27% 0.93% 0.57% 0.81% 0.77% 0.96% 1.43% 1.38% 0.77%
2025/04/16 11.56% 2.44% 1.49% 0.79% 1.03% 0.88% 1.76% 1.41% 0.93% 1.31%
2025/04/17 10.89% 1.91% 0.82% 0.3% 0.99% 0.69% 1.27% 1.93% 0.78% 1.34%
2025/04/18 7.42% 2.4% 1.2% 0.61% 1.44% 0.63% 0.98% 1.55% 0.6% 1.2%
2025/04/19 4.04% 4.09% 1.53% 1.31% 0.89% 2.11% 0.84% 1.61% 0.77% 0.61%
2025/04/20 6.07% 3.31% 0.71% 1.07% 0.62% 0.92% 1.34% 1.51% 1.1% 1.06%
2025/04/21 7.4% 3.06% 1.48% 1.08% 1.48% 1.26% 0.91% 1.34% 0.71% 0.78%
2025/04/22 5.75% 2.8% 1.77% 1.19% 1.26% 1.68% 1.16% 1.3% 0.94% 0.92%
2025/04/23 6.32% 3.79% 1.9% 1.65% 0.51% 1.86% 0.81% 1.46% 0.96% 0.54%
2025/04/24 5.87% 3.95% 1.53% 1.6% 0.6% 1.53% 1.04% 1.65% 0.75% 0.65%
2025/04/25 7.5% 4.25% 1.41% 1.86% 0.93% 2.24% 0.61% 0.88% 0.5% 0.86%
2025/04/26 7.27% 4.04% 1.65% 1.57% 1.21% 1% 1.52% 1.22% 0.66% 1.08%
2025/04/27 8.36% 4.45% 1.69% 1.39% 1.26% 1.21% 1.26% 1.16% 0.5% 0.98%
2025/04/28 7.52% 4.1% 1.57% 1.58% 1.26% 1.92% 1.14% 1.64% 0.4% 0.82%
2025/04/29 6.78% 3.78% 1.32% 1.39% 1.09% 2% 0.8% 1.01% 0.56% 1.11%
2025/04/30 6.79% 3.61% 1.34% 1.19% 1.01% 0.98% 0.73% 0.65% 0.65% 0.63%

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April saw dynamic shifts in PPC impressions. CVS.com led with fluctuating highs, peaking mid-month. Cancer.org steadily climbed, while Uqora.com and Talkiatry.com showed modest gains. Walgreens.com experienced volatility, ending lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    B Cells and RMS - Living with Multiple Sclerosis https://www.bcellsandrms.com

    Find out how B cell suppression in some DMTs for RMS can impact your body & lifestyle.

  2. 2
    Signs of stomach cancer https://www.cancer.org

    Stomach Cancer Information — Learn All About Stomach Cancer Risk Factors, Symptoms, Diagnosis & Treatment At Cancer.org

  3. 3
    ENTYVIO (vedolizumab) - Causes Of Your Condition Prescription treatment website

    Patients Offer Their Thoughts On Handling Their Condition Based On Personal Experience.

  4. 4
    Common Cold or Flu? - What's the Difference? https://www.familiesfightingflu.org

    Cold and flu symptoms can be hard to tell apart. How you respond is important. Learn About the Flu.

  5. 5
    7 Signs of Colon Cancer - Don't Ignore the Signs https://www.fightcolorectalcancer.org

    Knowing the symptoms of colorectal cancer is key to prevention or early detection. If you have any signs or symptoms of colorectal cancer, do not...

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, advertisers like bcellsandrms.com and cancer.org captivate with educational themes. They focus on awareness, from B cell suppression in RMS to stomach cancer risks. Entyvio.com shares personal experiences, while familiesfightingflu.org and fightcolorectalcancer.org emphasize symptom recognition and proactive health management.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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