US Healthcare & Medical Diseases - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – US

Google AI Overview visibility for Healthcare & Medical Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 74.5881396525
25.4118603475
74%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 60%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mayoclinic.org 5.52
prevention.com 3.57
cvs.com 3.05
arthritis.org 1.31
treatmyuti.com 1.31
cancer.org 1.26
rinvoq.com 1.21
mdanderson.org 1.17
hellowisp.com 1.11
ilumya.com 1.1
others 79.39
  • mayoclinic.org - 5.52%
  • prevention.com - 3.57%
  • cvs.com - 3.05%
  • arthritis.org - 1.31%
  • treatmyuti.com - 1.31%
  • cancer.org - 1.26%
  • rinvoq.com - 1.21%
  • mdanderson.org - 1.17%
  • hellowisp.com - 1.11%
  • ilumya.com - 1.1%
  • others - 79.39%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Mayo Clinic leads with 5.52% click share, followed by Prevention.com at 3.57%. CVS.com captures 3.05%, while ‘others’ dominate with 79.39%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mayoclinic.org prevention.com cvs.com cologuard.com treatmyuti.com kisqali-hcp.com mdanderson.org rinvoq.com arthritis.org ilumya.com
2026/07/01 4.17% 3.06% 1.01% 1.05% 0.9% 2.34% 1.26% 1.2% 0.99% 1.76%
2026/07/02 5.25% 3.06% 1.87% 1.01% 0.98% 1.89% 1.42% 1.31% 0.89% 1.87%
2026/07/03 4.63% 2.59% 1.84% 1.06% 0.98% 1.17% 1.6% 1.57% 1.22% 1.68%
2026/07/04 5.66% 2.54% 1.52% 1.01% 1.36% 1.27% 2.18% 1.54% 1.15% 1.74%
2026/07/05 5.72% 2.46% 2.17% 1.05% 1.57% 1.15% 2.15% 1.52% 1.16% 1.61%
2026/07/06 4.73% 2.54% 2.14% 1.25% 1.73% 1.2% 1.28% 1.59% 0.86% 1.56%
2026/07/07 4.98% 2.59% 2.28% 1.27% 1.58% 1.36% 1.27% 1.56% 1.29% 1.44%
2026/07/08 5.05% 2.8% 2.94% 1.35% 1.39% 1.62% 1% 1.84% 0.96% 1.34%
2026/07/09 5.48% 3.22% 3.78% 1.36% 1.91% 1.76% 0.9% 1.73% 1.09% 1.08%
2026/07/10 4.65% 2.94% 3.48% 1.31% 2.03% 1.67% 0.93% 1.45% 1.35% 1.27%
2026/07/11 4.72% 3.16% 2.63% 1.29% 1.39% 1.72% 1.57% 1.64% 1.89% 1.32%
2026/07/12 4.48% 2.85% 2.84% 1.07% 1.43% 1.42% 1.51% 1.61% 1.55% 1.25%
2026/07/13 5.09% 3.6% 1.47% 1.28% 0.78% 1.52% 1.12% 1.36% 1.39% 1.62%
2026/07/14 4.76% 3.3% 1.4% 1.34% 0.83% 1.48% 1.26% 1.21% 1.92% 1.49%
2026/07/15 4.3% 2.86% 1.47% 1.28% 0.77% 1.85% 1.19% 1.14% 1.49% 1.23%
2026/07/16 4.92% 2.77% 1.15% 1.42% 0.54% 2.23% 1.2% 1.28% 1.54% 1.4%
2026/07/17 5.2% 2.54% 1.72% 1.51% 0.68% 1.89% 0.93% 1.26% 1.36% 1.68%
2026/07/18 5.27% 2.43% 2.35% 1.3% 1.06% 1.91% 1.82% 1.32% 1.22% 1.38%
2026/07/19 4.35% 2.66% 2.82% 1.44% 0.8% 1.68% 1.76% 0.94% 1.05% 1.14%
2026/07/20 4.59% 3.03% 2.51% 2.02% 1.81% 1.79% 0.93% 1.07% 1.31% 1.28%
2026/07/21 4.73% 3.29% 1.39% 1.32% 0.82% 1.47% 1.25% 1.2% 1.91% 1.48%
2026/07/22 5.23% 3.14% 3.16% 1.22% 1.38% 1.52% 1.42% 1.12% 1.37% 1.14%
2026/07/23 5.02% 2.86% 2.97% 1.08% 1.73% 1.59% 1.29% 1% 1.03% 1.2%
2026/07/24 4.41% 2.83% 2.76% 1.16% 1.32% 1.49% 1.27% 1.05% 1.36% 1.09%
2026/07/25 4.8% 2.93% 2.79% 1.03% 1.27% 1.37% 1.47% 1.13% 1.23% 1.03%
2026/07/26 4.67% 3.07% 2.66% 1.04% 1.83% 1.35% 1.64% 1.13% 0.99% 1.08%
2026/07/27 4.22% 3.21% 2.45% 1.18% 1.68% 1.64% 1.17% 1.18% 1.16% 1.12%
2026/07/28 4.48% 2.71% 2.02% 1.26% 1.36% 1.7% 1.2% 0.92% 1.05% 1.25%
2026/07/29 3.77% 3.16% 1.32% 1.54% 1.02% 1.69% 1.28% 1.26% 1.14% 1.25%
2026/07/30 4.13% 2.92% 1.43% 1.68% 1.11% 1.77% 1.14% 0.92% 1.23% 1.16%
2026/07/31 3.97% 2.76% 2.18% 1.77% 1.56% 1.52% 1.36% 1.09% 1.08% 1.03%
  • mayoclinic.org
  • prevention.com
  • cvs.com
  • cologuard.com
  • treatmyuti.com
  • kisqali-hcp.com
  • mdanderson.org
  • rinvoq.com
  • arthritis.org
  • ilumya.com

Copyright © Adthena. All rights reserved.

In July 2026, mayoclinic.org led with fluctuating spend, peaking mid-month. Prevention.com and cvs.com showed steady growth, while cologuard.com and treatmyuti.com had modest increases. The month ended with diverse trends across advertisers.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 2224
2026/07/02 2260
2026/07/03 2251
2026/07/04 2270
2026/07/05 2329
2026/07/06 2336
2026/07/07 2347
2026/07/08 2260
2026/07/09 2218
2026/07/10 2271
2026/07/11 2221
2026/07/12 2262
2026/07/13 2270
2026/07/14 2204
2026/07/15 2181
2026/07/16 2139
2026/07/17 2140
2026/07/18 2151
2026/07/19 2113
2026/07/20 2045
2026/07/21 2204
2026/07/22 2363
2026/07/23 2384
2026/07/24 2388
2026/07/25 2434
2026/07/26 2486
2026/07/27 2406
2026/07/28 2383
2026/07/29 2369
2026/07/30 2349
2026/07/31 2332

Copyright © Adthena. All rights reserved.

July began with 2,224 advertisers, peaking mid-month at 2,486. A dip to 2,045 occurred, but the month concluded strongly at 2,332.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cvs.com 0.31%
ubrelvy.com 0.19%
themmrf.org 0.18%
stdcheck.com 0.16%
kisqali.com 0.13%
thermofisher.com -0.23%
ilumya.com -0.23%
diabetes.org -0.28%
rinvoq.com -0.39%
mayoclinic.org -0.44%

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CVS.com leads with a 0.31 increase, while mayoclinic.org drops by 0.44. Positive gains for ubrelvy.com and stdcheck.com contrast with declines for rinvoq.com and diabetes.org.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date prevention.com cvs.com mayoclinic.org treatmyuti.com hellowisp.com rinvoq.com pfizerforall.com bimzelx.com nfcr.org ilumya.com
2026/07/01 3.95% 1.26% 2.52% 0.92% 0.76% 1.36% 1.02% 1.28% 1.2% 1.59%
2026/07/02 3.9% 2.27% 3.12% 1.03% 0.84% 1.44% 0.99% 1.6% 1.2% 1.68%
2026/07/03 3.48% 2.51% 2.75% 0.98% 1.17% 1.75% 1.11% 1.59% 1.35% 1.47%
2026/07/04 3.31% 1.73% 3.12% 1.35% 0.88% 1.76% 1.23% 1.49% 1.21% 1.52%
2026/07/05 3.2% 2.46% 3.25% 1.6% 1.09% 1.69% 0.99% 1.34% 1.06% 1.42%
2026/07/06 3.33% 2.46% 2.76% 1.75% 1.28% 1.77% 1.09% 1.09% 1.02% 1.4%
2026/07/07 3.43% 2.63% 2.79% 1.68% 1.14% 1.75% 1.13% 1.16% 0.97% 1.29%
2026/07/08 3.55% 3.52% 2.84% 1.41% 1.27% 2.05% 1.14% 1.07% 1.08% 1.21%
2026/07/09 4.03% 4.63% 3.07% 1.9% 1.19% 1.98% 1.09% 1% 1.18% 0.99%
2026/07/10 3.71% 4.03% 2.67% 1.96% 1.9% 1.65% 0.97% 1.02% 0.92% 1.12%
2026/07/11 4.04% 3.5% 2.79% 1.35% 1.49% 1.84% 1.12% 0.89% 1% 1.15%
2026/07/12 3.61% 3.86% 2.58% 1.39% 1.17% 1.79% 1.01% 1.03% 1.1% 1.06%
2026/07/13 4.56% 1.95% 2.88% 0.76% 0.95% 1.57% 0.97% 0.96% 0.95% 1.42%
2026/07/14 4.31% 1.86% 2.81% 0.84% 0.64% 1.37% 0.97% 0.95% 1.04% 1.34%
2026/07/15 3.86% 2.02% 2.6% 0.73% 0.77% 1.3% 0.94% 0.9% 1.04% 1.11%
2026/07/16 3.56% 1.56% 2.91% 0.58% 0.92% 1.56% 0.86% 1.18% 1.17% 1.26%
2026/07/17 3.09% 2.45% 3.03% 0.72% 0.96% 1.56% 0.77% 1.27% 1.51% 1.54%
2026/07/18 3.1% 2.97% 2.77% 1.13% 1.16% 1.58% 0.8% 1.55% 1.6% 1.25%
2026/07/19 3.53% 3.5% 2.59% 0.88% 1.5% 1.09% 0.86% 1.17% 1.57% 1%
2026/07/20 3.91% 3.23% 2.66% 1.85% 1.68% 1.22% 1.15% 1.23% 0.92% 1.16%
2026/07/21 4.31% 1.86% 2.81% 0.84% 0.64% 1.37% 0.97% 0.95% 1.04% 1.34%
2026/07/22 4.08% 3.89% 2.96% 1.38% 1.61% 1.3% 0.91% 0.85% 1.04% 1.03%
2026/07/23 3.73% 3.6% 2.88% 1.7% 1.21% 1.18% 0.95% 0.75% 1.09% 1.1%
2026/07/24 3.57% 3.49% 2.52% 1.31% 1.26% 1.21% 0.91% 0.89% 1.12% 0.99%
2026/07/25 3.72% 3.71% 2.68% 1.25% 1.21% 1.28% 0.86% 0.74% 1.1% 0.94%
2026/07/26 3.8% 3.32% 2.74% 1.77% 1.17% 1.31% 0.9% 0.88% 0.89% 0.95%
2026/07/27 4.16% 3.05% 2.68% 1.63% 1.06% 1.34% 1.2% 0.96% 1% 1.01%
2026/07/28 3.4% 2.66% 2.63% 1.36% 1.03% 1.12% 1.09% 0.96% 0.95% 1.13%
2026/07/29 3.97% 1.65% 2.15% 1.08% 0.96% 1.45% 1.14% 0.94% 1.16% 1.13%
2026/07/30 3.76% 1.63% 2.38% 1.11% 0.97% 1.09% 1.19% 0.97% 1.28% 1.06%
2026/07/31 3.54% 2.43% 2.17% 1.63% 1.52% 1.32% 1.16% 1.02% 0.95% 0.94%
  • prevention.com
  • cvs.com
  • mayoclinic.org
  • treatmyuti.com
  • hellowisp.com
  • rinvoq.com
  • pfizerforall.com
  • bimzelx.com
  • nfcr.org
  • ilumya.com

Copyright © Adthena. All rights reserved.

Prevention.com led July with fluctuating impressions, peaking mid-month. CVS.com surged early, then dipped. Mayoclinic.org remained steady. Treatmyuti.com and Hellowisp.com showed minor variations. Rinvoq.com and Pfizerforall.com had consistent trends. Bimzelx.com and Ilumya.com ended with slight declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases - Last month
  1. 1
    Psoriatic Arthritis Symptoms - Official Patient Website

    Patients, Review The Symptoms Of Joint Pain And Stiffness Related To Psoriatic Arthritis.

  2. 2
    Simple Colon Cancer Test Now - Can Detect Colon Cancer Early https://www.cologuard.com › colon-test

    Colon Cancer Screening Test For Adults 45+ At Avg Risk. Rx Only. See Risk Info.

  3. 3
    What Is Plaque Psoriasis? - Why Flares May Happen https://www.ilumya.com/

    Explore symptoms, common areas affected, and how severity may be discussed. Understand triggers and why symptoms may come and go over time.

  4. 4
    HR+, HER2- Early Breast Cancer - Official HCP Website

    Oncologists, Learn How An HR+, HER2- Early Breast Cancer Treatment May Help Your Patients.

  5. 5
    Living With COPD? - See Symptom Info Prescription treatment website

    Learn How COPD Symptoms Can Get Worse Over Time and Explore a Treatment Option.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, advertisers like bimzelx.com and cologuard.com captivate with targeted messaging. Bimzelx.com focuses on psoriatic arthritis symptoms, while cologuard.com emphasizes early colon cancer detection. Ilumya.com and kisqali-hcp.com educate on psoriasis and breast cancer treatments, respectively. Ohtuvayre.com highlights COPD symptom management.

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