US Healthcare & Medical Diseases - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – US

Google AI Overview visibility for Healthcare & Medical Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 74.7661050959
25.2338949041
74%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 52
48
52%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 60%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mayoclinic.org 6.35
cvs.com 3.02
prevention.com 2.67
cancer.org 2.08
arthritis.org 1.86
cologuard.com 1.27
psoriasis.org 1.13
treatmyuti.com 1.11
mdanderson.org 1.04
hellowisp.com 1.04
others 78.43
  • mayoclinic.org - 6.35%
  • cvs.com - 3.02%
  • prevention.com - 2.67%
  • cancer.org - 2.08%
  • arthritis.org - 1.86%
  • cologuard.com - 1.27%
  • psoriasis.org - 1.13%
  • treatmyuti.com - 1.11%
  • mdanderson.org - 1.04%
  • hellowisp.com - 1.04%
  • others - 78.43%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Mayo Clinic leads with 6.35% click share, followed by CVS at 3.02%. Others dominate with 78.43%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mayoclinic.org cancer.org prevention.com cvs.com arthritis.org cologuard.com opdivo.com kisqali-hcp.com themmrf.org mdanderson.org
2026/08/01 4.41% 1.64% 2.62% 1.99% 1.53% 1.53% 0.8% 1.64% 1.18% 1.22%
2026/08/02 4.33% 1.34% 2.5% 2.25% 1.29% 1.17% 0.96% 1.53% 1.22% 1.26%
2026/08/03 4.27% 1.12% 2.28% 2.09% 1.21% 1.36% 0.85% 1.68% 1.28% 1.19%
2026/08/04 5.04% 1.41% 2.78% 2.21% 1.37% 1.4% 0.64% 1.36% 1.26% 0.95%
2026/08/05 5.2% 2.1% 2.76% 2.21% 1.11% 1.52% 0.98% 1.57% 1.27% 0.65%
2026/08/06 5.6% 1.83% 2.52% 2.04% 1.32% 1.45% 1.05% 1.62% 1.14% 0.77%
2026/08/07 5.68% 1.62% 2.14% 1.67% 2.04% 1.62% 1.18% 1.44% 1.41% 0.99%
2026/08/08 6.4% 1.45% 2.31% 3.88% 2.09% 2.21% 1.13% 1.1% 1.02% 1.25%
2026/08/09 6.41% 2.45% 1.73% 4.32% 2.51% 1.97% 1.14% 0.87% 0.82% 1.4%
2026/08/10 5.71% 2.54% 1.69% 2.55% 1.44% 2.02% 1.44% 0.83% 1.25% 0.71%
2026/08/11 5.97% 1.81% 1.78% 2.86% 1.82% 1.58% 1.42% 0.99% 1.28% 0.85%
2026/08/12 6.68% 1.78% 2.01% 2.64% 1.25% 1.62% 1.56% 1.25% 1.09% 1.15%
2026/08/13 6.25% 1.37% 2.07% 2.47% 1.4% 1.59% 1.57% 1.08% 0.9% 1.3%
2026/08/14 5.73% 1.83% 1.9% 2.29% 1.56% 1.51% 1.36% 1.49% 1.15% 1.32%
2026/08/15 5.34% 1.79% 1.79% 2.01% 1.78% 1.46% 1.46% 1.81% 1.03% 2%
2026/08/16 5.76% 1.89% 1.94% 2% 1.51% 1.31% 1.37% 1.37% 1.17% 1.99%
2026/08/17 6.16% 1.76% 2.09% 1.81% 1.71% 1.36% 1.63% 1.4% 1.53% 1.61%
2026/08/18 5.98% 1.7% 2.42% 1.51% 2.21% 1.63% 1.43% 1.52% 1.87% 1.12%
2026/08/19 5.94% 1.81% 2.44% 1.82% 1.6% 1.68% 1.28% 1.64% 1.77% 1.26%
2026/08/20 5.41% 1.93% 2.16% 1.8% 1.78% 1.37% 1.48% 1.44% 1.61% 1.1%
2026/08/21 5.66% 1.99% 2.38% 1.2% 1.77% 1.29% 1.26% 1.27% 1.44% 1.22%
2026/08/22 4.56% 1.85% 2.65% 2.16% 1.59% 1.21% 1.02% 1.31% 1.39% 1.63%
2026/08/23 5.13% 2.05% 2.3% 2.61% 2.08% 1.2% 1.18% 1.23% 1.3% 1.68%
2026/08/24 5.67% 2.04% 2.26% 2.47% 1.24% 1.38% 1.45% 1.52% 1.39% 1.34%
2026/08/25 6.26% 2.12% 2.16% 1.98% 1.46% 1.41% 1.16% 1.49% 1.11% 1.43%
2026/08/26 5.95% 2.14% 2.21% 2.89% 1.72% 1.46% 1.14% 1.69% 1.27% 0.87%
2026/08/27 5.81% 2.18% 2.06% 2.23% 1.71% 1.32% 1.01% 1.73% 1.12% 1.17%
2026/08/28 5.34% 1.9% 1.81% 2.39% 2.07% 1.34% 0.96% 1.67% 1.13% 0.94%
2026/08/29 5.26% 2.55% 1.75% 1.73% 2.14% 1.3% 1.12% 1.34% 0.73% 1.71%
2026/08/30 5.42% 2.83% 1.82% 2.47% 1.85% 1.32% 1.2% 1.55% 0.83% 1.85%
2026/08/31 5.35% 2.63% 2.05% 2.02% 2.01% 1.44% 1.41% 1.29% 1.02% 0.53%
  • mayoclinic.org
  • cancer.org
  • prevention.com
  • cvs.com
  • arthritis.org
  • cologuard.com
  • opdivo.com
  • kisqali-hcp.com
  • themmrf.org
  • mdanderson.org

Copyright © Adthena. All rights reserved.

In August 2026, Mayo Clinic’s PPC spend share surged, peaking mid-month before stabilizing. Cancer.org and CVS.com showed notable fluctuations, while Prevention.com maintained a steady presence. The month concluded with Mayo Clinic leading, followed by Cancer.org.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 2359
2026/08/02 2370
2026/08/03 2335
2026/08/04 2433
2026/08/05 2128
2026/08/06 2048
2026/08/07 2030
2026/08/08 1919
2026/08/09 1958
2026/08/10 2021
2026/08/11 2115
2026/08/12 2069
2026/08/13 2039
2026/08/14 2015
2026/08/15 2008
2026/08/16 1995
2026/08/17 1975
2026/08/18 1913
2026/08/19 1848
2026/08/20 1933
2026/08/21 1926
2026/08/22 1920
2026/08/23 1946
2026/08/24 1963
2026/08/25 1877
2026/08/26 1921
2026/08/27 1943
2026/08/28 1993
2026/08/29 1955
2026/08/30 1964
2026/08/31 1935

Copyright © Adthena. All rights reserved.

August began with 2,359 advertisers, peaking at 2,433 on the 4th. A decline followed, reaching 1,848 on the 19th. The month concluded with 1,935 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ohtuvayre.com 0.54%
cancer.org 0.37%
kesimpta.com 0.3%
hellowisp.com 0.27%
arthritis.org 0.27%
walgreens.com -0.24%
everydayhealth.com -0.25%
mayoclinic.org -0.31%
vailhealthfoundation.org -0.31%
cvs.com -0.49%

Copyright © Adthena. All rights reserved.

Ohtuvayre.com surged with a 0.54 increase, while cvs.com dropped by 0.49. Cancer.org and kesimpta.com also rose, contrasting with declines from mayoclinic.org and vailhealthfoundation.org.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date mayoclinic.org prevention.com cvs.com cancer.org arthritis.org hellowisp.com opdivo.com cologuard.com treatmyuti.com nfcr.org
2026/08/01 2.5% 3.35% 2.41% 1.19% 1.18% 1.26% 0.73% 1.27% 1.62% 0.95%
2026/08/02 2.48% 3.31% 2.7% 0.95% 1.04% 1.18% 0.85% 0.98% 1.33% 0.91%
2026/08/03 2.44% 3.14% 2.5% 0.78% 0.97% 1.15% 0.73% 1.17% 1.71% 0.89%
2026/08/04 2.86% 3.62% 2.69% 0.99% 1.08% 1.03% 0.54% 1.14% 1.21% 0.87%
2026/08/05 2.82% 3.64% 2.84% 1.54% 0.98% 0.8% 0.85% 1.25% 1.04% 0.93%
2026/08/06 3.13% 3.36% 2.92% 1.33% 1.16% 0.8% 0.91% 1.21% 0.95% 1.19%
2026/08/07 3.22% 2.94% 2.33% 1.2% 1.67% 0.73% 1.06% 1.38% 0.86% 1.01%
2026/08/08 3.65% 3.01% 4.91% 1.08% 1.65% 1.11% 1.02% 1.8% 1.55% 0.87%
2026/08/09 3.63% 2.31% 5.51% 1.89% 1.9% 0.76% 0.99% 1.56% 1.4% 1.26%
2026/08/10 3.19% 2.16% 3.09% 1.95% 1.34% 1.15% 1.31% 1.69% 1.51% 0.86%
2026/08/11 3.15% 2.18% 3.4% 1.4% 1.4% 0.75% 1.29% 1.38% 1.53% 1.13%
2026/08/12 3.55% 2.48% 3.56% 1.38% 1.16% 0.72% 1.42% 1.44% 1.06% 1.4%
2026/08/13 3.29% 2.5% 2.97% 1.04% 1.33% 1.25% 1.41% 1.4% 1.09% 1.24%
2026/08/14 3.11% 2.37% 2.87% 1.38% 1.35% 1.59% 1.22% 1.32% 1.1% 1.36%
2026/08/15 2.96% 2.33% 2.76% 1.38% 1.39% 0.92% 1.35% 1.3% 1.19% 0.98%
2026/08/16 3.04% 2.38% 2.45% 1.43% 1.26% 1.01% 1.26% 1.17% 0.85% 1.26%
2026/08/17 3.32% 2.6% 2.05% 1.36% 1.34% 1.25% 1.51% 1.25% 0.68% 0.92%
2026/08/18 3.31% 3.14% 2% 1.39% 1.89% 0.91% 1.3% 1.48% 0.66% 1.01%
2026/08/19 3.35% 3.14% 2.22% 1.36% 1.29% 0.76% 1.15% 1.45% 0.91% 1.21%
2026/08/20 2.99% 2.78% 2.31% 1.44% 1.47% 1.15% 1.34% 1.19% 0.96% 1.18%
2026/08/21 3.09% 3.31% 1.53% 1.53% 1.53% 1.18% 1.16% 1.14% 0.8% 1.16%
2026/08/22 2.58% 3.27% 2.78% 1.39% 1.42% 1.52% 0.92% 1.05% 1.13% 1.14%
2026/08/23 2.9% 2.92% 3.31% 1.57% 1.73% 1.26% 1.07% 1.04% 1.22% 1.09%
2026/08/24 3.22% 2.93% 3.45% 1.54% 1.17% 1.32% 1.31% 1.19% 1.43% 0.76%
2026/08/25 3.39% 2.79% 2.64% 1.59% 1.25% 1.03% 1.07% 1.24% 1.16% 0.89%
2026/08/26 3.08% 2.85% 3.87% 1.59% 1.54% 1.36% 1.05% 1.2% 1.32% 0.85%
2026/08/27 3.2% 2.72% 2.7% 1.62% 1.52% 1.8% 0.94% 1.12% 1.51% 1.18%
2026/08/28 3.04% 2.31% 2.93% 1.44% 1.7% 1.52% 0.87% 1.13% 1.46% 1.04%
2026/08/29 3.02% 2.15% 2.38% 1.92% 1.91% 1.28% 1% 1.07% 0.93% 1.28%
2026/08/30 2.96% 2.24% 2.96% 2.16% 1.53% 1.57% 1.08% 1.12% 1.24% 1.05%
2026/08/31 3.07% 2.66% 2.55% 1.89% 1.78% 1.52% 1.25% 1.19% 0.98% 0.89%
  • mayoclinic.org
  • prevention.com
  • cvs.com
  • cancer.org
  • arthritis.org
  • hellowisp.com
  • opdivo.com
  • cologuard.com
  • treatmyuti.com
  • nfcr.org

Copyright © Adthena. All rights reserved.

August saw dynamic shifts in PPC impressions. Mayo Clinic’s share peaked mid-month, while CVS surged early. Prevention.com experienced a decline, and Cancer.org showed steady growth. The month concluded with Mayo Clinic leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases - Last month
  1. 1
    Rheumatoid Arthritis: Symptoms, Diagnosis, and Treatment https://www.arthritis.org

    Arthritis Foundation. Support and Advocacy. Check Events. Make A Donation. Sign Up For Resources. Highlights: Chat Support Available, Events Available, Case Studies Available.

  2. 2
    Can Detect Colon Cancer Early - Simple Colon Cancer Test Now https://www.cologuard.com › colon-test

    Colon Cancer Screening Test For Adults 45+ At Avg Risk. Rx Only. See Risk Info.

  3. 3
    HR+, HER2- Early Breast Cancer - Official HCP Website

    Oncologists, Learn How An HR+, HER2- Early Breast Cancer Treatment May Help Your Patients.

  4. 4
    Early Signs Of Lung Cancer - Know The Warning Signs https://www.lungcancercanada.ca

    Early Stages of Lung Cancer Often Do Not Produce Any Signs or Symptoms

  5. 5
    Know the Early Signs of Heart Disease | MedicAlert Foundation https://www.medicalert.org

    The Only Medical ID Bracelet With A 24/7 Emergency Protection Plan. Learn More!

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, advertisers like arthritis.org and cologuard.com focus on awareness and early detection. Themes of support, advocacy, and simplicity resonate, with unique selling propositions highlighting resources, early detection, and emergency protection.

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