US Healthcare & Medical Diseases - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – US

Google AI Overview visibility for Healthcare & Medical Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 68.7114373797
31.2885626203
68%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 60%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 7.32
mayoclinic.org 3.95
prevention.com 2.39
uqora.com 1.96
bimzelx.com 1.74
cancer.org 1.53
psoriasis.org 1.49
skyrizi.com 1.12
cdc.gov 1.11
themmrf.org 1.08
others 76.31
  • cvs.com - 7.32%
  • mayoclinic.org - 3.95%
  • prevention.com - 2.39%
  • uqora.com - 1.96%
  • bimzelx.com - 1.74%
  • cancer.org - 1.53%
  • psoriasis.org - 1.49%
  • skyrizi.com - 1.12%
  • cdc.gov - 1.11%
  • themmrf.org - 1.08%
  • others - 76.31%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, CVS leads with 7.32% click share, followed by Mayo Clinic at 3.95%. “Others” dominate with 76.31%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com mayoclinic.org bimzelx.com psoriasis.org prevention.com themmrf.org skyrizi.com uqora.com cancer.org nfcr.org
2026/02/01 8.25% 3.24% 1.95% 1.38% 1.71% 1.2% 1.4% 1.87% 1.53% 0.79%
2026/02/02 2.53% 4.42% 1.93% 1.47% 1.8% 1.39% 1.79% 0.89% 1.69% 1.2%
2026/02/03 10.35% 3.45% 1.48% 1.03% 1.67% 0.82% 1.37% 3.4% 1.59% 1.49%
2026/02/04 5.77% 4.04% 1.55% 1.46% 1.85% 1.03% 1.25% 3.28% 1.46% 1.51%
2026/02/05 5.85% 4.17% 1.65% 0.65% 1.67% 1.03% 1.37% 3.47% 1.78% 1.46%
2026/02/06 6.01% 3.5% 1.85% 1.22% 1.67% 1.04% 1.39% 2.96% 1.96% 1.43%
2026/02/07 6.14% 3.28% 1.88% 1.52% 1.65% 0.94% 1.17% 2.33% 1.23% 1.36%
2026/02/08 4.53% 3.54% 1.84% 1.62% 1.8% 0.81% 1.08% 2.15% 1.41% 1.25%
2026/02/09 4.45% 3.78% 1.84% 1.43% 1.7% 1.02% 1.38% 1.86% 1.87% 1.08%
2026/02/10 3.55% 3.74% 2.03% 1.88% 1.94% 1.14% 1.23% 2.28% 1.83% 1.5%
2026/02/11 3.64% 4.51% 2.05% 1.63% 1.76% 1.24% 1.33% 1.71% 1.44% 1.33%
2026/02/12 5.77% 4.11% 1.62% 0.64% 1.67% 1.02% 1.35% 3.42% 1.75% 1.44%
2026/02/13 5.94% 3.47% 1.83% 1.2% 1.66% 1.03% 1.37% 2.92% 1.93% 1.43%
2026/02/14 6.07% 3.24% 1.86% 1.5% 1.63% 0.92% 1.15% 2.31% 1.21% 1.34%
2026/02/15 4.47% 3.49% 1.82% 1.61% 1.78% 0.8% 1.07% 2.13% 1.39% 1.24%
2026/02/16 4.39% 3.76% 1.81% 1.42% 1.69% 1.01% 1.36% 1.83% 1.84% 1.07%
2026/02/17 4.09% 2.39% 1.84% 1.06% 1.14% 1.65% 0.97% 0.57% 1.3% 0.86%
2026/02/18 3.38% 3.8% 2.62% 1.51% 1.74% 1.91% 1.13% 0.57% 1.32% 1.39%
2026/02/19 3.15% 4.23% 2.64% 1.71% 1.87% 1.62% 0.96% 1.07% 1.16% 1.43%
2026/02/20 2.61% 4.07% 2.85% 2.18% 1.67% 2.08% 1.37% 0.55% 1.39% 1.21%
2026/02/21 3.1% 3.44% 2.86% 2.11% 1.88% 2.09% 1.16% 0.81% 0.98% 1%
2026/02/22 3.41% 4.27% 2.66% 2.12% 2.11% 1.52% 0.71% 0.76% 1.27% 0.93%
2026/02/23 3.11% 4.8% 2.73% 2.19% 2.4% 1.55% 1.4% 0.94% 0.9% 1.23%
2026/02/24 2.82% 4.15% 2.28% 1.86% 2.28% 1.67% 1.99% 1.26% 1.47% 1.5%
2026/02/25 3.61% 4.31% 2.91% 2.02% 2.34% 1.87% 1.86% 0.98% 1.49% 1.41%
2026/02/26 3.45% 4.72% 2.83% 2.09% 1.79% 1.81% 2.13% 0.65% 1.4% 1.26%
2026/02/27 4.7% 3.01% 2.79% 1.71% 1.99% 1.96% 1.94% 0.91% 1.23% 1.17%
2026/02/28 3.79% 3.78% 2.61% 2.21% 1.92% 1.62% 1.61% 1.07% 0.92% 0.82%
  • cvs.com
  • mayoclinic.org
  • bimzelx.com
  • psoriasis.org
  • prevention.com
  • themmrf.org
  • skyrizi.com
  • uqora.com
  • cancer.org
  • nfcr.org

Copyright © Adthena. All rights reserved.

CVS.com led February with fluctuating spend, peaking early. MayoClinic.org maintained steady growth, while Bimzelx.com and Psoriasis.org showed consistent increases. Uqora.com and Cancer.org experienced volatility. The month ended with diverse trends.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 2627
2026/02/02 2628
2026/02/03 2648
2026/02/04 2628
2026/02/05 2605
2026/02/06 2593
2026/02/07 2584
2026/02/08 2598
2026/02/09 2621
2026/02/10 2602
2026/02/11 2603
2026/02/12 2605
2026/02/13 2593
2026/02/14 2584
2026/02/15 2598
2026/02/16 2621
2026/02/17 2488
2026/02/18 2558
2026/02/19 2597
2026/02/20 2474
2026/02/21 2478
2026/02/22 2552
2026/02/23 2630
2026/02/24 2636
2026/02/25 2530
2026/02/26 2467
2026/02/27 2479
2026/02/28 2460

Copyright © Adthena. All rights reserved.

February saw fluctuating advertiser numbers, peaking at 2,648 on the 3rd, then declining to 2,460 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cdc.gov 0.96%
bimzelx.com 0.59%
psoriasis.org 0.54%
themmrf.org 0.52%
nafc.org 0.33%
treatmyuti.com -0.52%
healthline.com -0.57%
hellowisp.com -0.58%
uqora.com -1.53%
cvs.com -3.54%

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CVS.com saw a significant drop of 3.54% in click share, while cdc.gov experienced a notable increase of 0.96%.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com prevention.com bimzelx.com mayoclinic.org skyrizi.com nafc.org uqora.com vyepti.com nfcr.org treatmyuti.com
2026/02/01 12.02% 2.18% 1.81% 1.58% 1.33% 0.84% 2.07% 0.93% 0.75% 0.8%
2026/02/02 3.44% 2.45% 2.04% 2.32% 1.74% 1.19% 0.91% 0.93% 1.31% 0.49%
2026/02/03 15.62% 2.06% 1.4% 1.63% 1.18% 0.42% 3.46% 0.72% 1.32% 1.48%
2026/02/04 8.92% 2.41% 1.51% 1.89% 1.12% 0.69% 3.48% 0.85% 1.44% 1.77%
2026/02/05 8.36% 2.15% 1.59% 2.08% 1.25% 0.92% 3.5% 0.68% 1.43% 0.93%
2026/02/06 8.86% 2.25% 1.79% 1.7% 1.18% 0.98% 3.02% 0.84% 1.38% 1.34%
2026/02/07 8.69% 2.15% 1.79% 1.61% 1.03% 1% 2.47% 0.8% 1.31% 1.61%
2026/02/08 7% 2.39% 1.79% 1.74% 0.93% 1.49% 2.19% 0.9% 1.18% 1.4%
2026/02/09 7.01% 2.31% 1.84% 1.96% 1.21% 1% 2.14% 0.88% 1.09% 1.28%
2026/02/10 5.48% 2.57% 2.02% 1.88% 1.09% 1.1% 2.26% 0.95% 1.56% 1.45%
2026/02/11 5.01% 2.3% 2.09% 2.27% 1.28% 1.09% 1.79% 1.05% 1.31% 1.24%
2026/02/12 8.36% 2.15% 1.59% 2.08% 1.25% 0.92% 3.5% 0.68% 1.43% 0.93%
2026/02/13 8.86% 2.25% 1.79% 1.7% 1.18% 0.98% 3.02% 0.84% 1.38% 1.34%
2026/02/14 8.69% 2.15% 1.79% 1.61% 1.03% 1% 2.47% 0.8% 1.31% 1.61%
2026/02/15 7% 2.39% 1.79% 1.74% 0.93% 1.49% 2.19% 0.9% 1.18% 1.4%
2026/02/16 7.01% 2.31% 1.84% 1.96% 1.21% 1% 2.14% 0.88% 1.09% 1.28%
2026/02/17 6.24% 1.52% 1.78% 1.26% 1.03% 0.68% 0.6% 0.66% 0.83% 0.84%
2026/02/18 5.49% 2.38% 2.56% 1.93% 1.11% 1.24% 0.67% 1.06% 1.34% 0.81%
2026/02/19 4.58% 2.6% 2.65% 2.14% 0.96% 1.37% 1.17% 1.04% 1.35% 0.81%
2026/02/20 3.83% 2.47% 2.89% 2.01% 1.35% 1.42% 0.65% 0.92% 1.15% 0.29%
2026/02/21 3.91% 2.44% 2.84% 1.9% 1.14% 1.36% 0.73% 1.19% 0.94% 0.5%
2026/02/22 4.65% 2.79% 2.65% 2.27% 0.69% 1.59% 0.86% 1.1% 0.88% 0.55%
2026/02/23 4.42% 3.14% 2.66% 2.43% 1.41% 1.07% 0.97% 0.93% 1.15% 0.47%
2026/02/24 4.16% 2.93% 2.23% 1.97% 2% 1.17% 1.32% 1.07% 1.42% 0.92%
2026/02/25 5.04% 3.02% 2.85% 2.21% 1.9% 1.75% 1.03% 1.31% 1.31% 0.63%
2026/02/26 4.6% 2.43% 2.77% 2.16% 2.2% 1.35% 0.7% 1.43% 1.21% 0.43%
2026/02/27 6.89% 2.56% 2.62% 1.59% 2.1% 1.47% 1.02% 0.98% 1.19% 0.56%
2026/02/28 5.38% 2.66% 2.45% 1.9% 1.74% 1.52% 1.23% 1.14% 0.88% 0.76%
  • cvs.com
  • prevention.com
  • bimzelx.com
  • mayoclinic.org
  • skyrizi.com
  • nafc.org
  • uqora.com
  • vyepti.com
  • nfcr.org
  • treatmyuti.com

Copyright © Adthena. All rights reserved.

CVS.com started February strong, peaking at 15.62% on the 3rd, but gradually declined, ending at 5.38%. Prevention.com saw a steady rise, closing at 2.66%. Bimzelx.com fluctuated, finishing at 2.45%. MayoClinic.org maintained stability, ending at 1.9%. Skyrizi.com experienced a late surge, closing at 1.74%. NAFC.org showed consistent growth, ending at 1.52%. Uqora.com had a volatile month, finishing at 1.23%. Vyepti.com saw a late increase, closing at 1.14%. NFCR.org fluctuated, ending at 0.88%. TreatMyUTI.com had a challenging month, closing at 0.76%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases - Last month
  1. 1
    Living With Plaque Psoriasis? - See Where Psoriasis Starts Prescription treatment website

    Struggling With Your Plaque PSO Diagnosis? Discover An FDA-Approved Biologic Treatment.

  2. 2
    Common Cold or Flu? https://www.familiesfightingflu.org

    What's the Difference? Cold and flu symptoms can be hard to tell apart. How you respond is important.

  3. 3
    Early Signs Of Lung Cancer - Know The Warning Signs https://www.lungcancercanada.ca

    Early Stages of Lung Cancer Often Do Not Produce Any Signs or Symptoms

  4. 4
    Know the Early Signs of Heart Disease | MedicAlert Foundation https://www.medicalert.org

    The Only Medical ID Bracelet With A 24/7 Emergency Protection Plan. Learn More!

  5. 5
    Types of psoriasis, who gets it, how they are affected https://www.papaa.org

    Psoriasis is a long-term scaling disease of the skin which affects around 1 in 50 people, which is about 1.3 million, or around 2% of the UK population. it is Not Contagious and you cannot catch psoriasis from someone...

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, advertisers like bimzelx.com and papaa.org focus on educating about psoriasis, highlighting FDA-approved treatments and prevalence. Familiesfightingflu.org and lungcancercanada.ca emphasize symptom awareness, while medicalert.org offers proactive heart disease protection. These ads blend education with actionable insights.

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