US Healthcare & Medical Diseases - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – US

Google AI Overview visibility for Healthcare & Medical Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 75.1878228696
24.8121771304
75%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 52
48
52%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 60%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mayoclinic.org 6.08
cvs.com 3.25
prevention.com 2.19
opdivo.com 1.63
cancer.org 1.53
ilumya.com 1.49
hellowisp.com 1.31
arthritis.org 1.28
uqora.com 1.12
treatmyuti.com 1.05
others 79.07
  • mayoclinic.org - 6.08%
  • cvs.com - 3.25%
  • prevention.com - 2.19%
  • opdivo.com - 1.63%
  • cancer.org - 1.53%
  • ilumya.com - 1.49%
  • hellowisp.com - 1.31%
  • arthritis.org - 1.28%
  • uqora.com - 1.12%
  • treatmyuti.com - 1.05%
  • others - 79.07%

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In the healthcare PPC landscape, ‘mayoclinic.org’ leads with 6.08% click share, followed by ‘cvs.com’ at 3.25%. ‘Others’ dominate with 79.07%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com mayoclinic.org ilumya.com opdivo.com prevention.com hellowisp.com uqora.com cancer.org nfcr.org kisqali-hcp.com
2026/09/01 1.65% 6.69% 1.39% 1.42% 1.7% 1.7% 0.77% 2.38% 0.84% 1.3%
2026/09/02 3.51% 7.05% 1.44% 1.39% 1.54% 1.69% 1.31% 2.52% 0.77% 1.41%
2026/09/03 3.43% 7.52% 1.26% 1.3% 1.76% 1.86% 1.44% 2.25% 0.65% 0.81%
2026/09/04 3.13% 6.49% 1.22% 1.3% 1.76% 1.86% 1.55% 1.88% 0.75% 0.67%
2026/09/05 3.38% 5.75% 1.32% 1.56% 1.97% 1.75% 1.53% 1.34% 0.7% 0.77%
2026/09/06 3.14% 5.8% 1.43% 1.99% 1.91% 1.76% 1.42% 1.05% 0.73% 1.1%
2026/09/07 2.97% 5.94% 1.31% 2.22% 1.86% 1.64% 1.21% 1.25% 0.94% 1.16%
2026/09/08 2.15% 6.26% 1.55% 1.95% 1.71% 1.27% 1.3% 1.42% 1.04% 1.56%
2026/09/09 1.62% 6.93% 1.88% 1.71% 2.02% 0.75% 1.08% 1.62% 1.33% 1.31%
2026/09/10 1.73% 5.85% 1.76% 1.71% 2.09% 0.87% 0.88% 1.52% 1.28% 1.33%
2026/09/11 1.78% 5.75% 1.82% 1.91% 1.61% 0.78% 0.93% 1.56% 1.47% 1.28%
2026/09/12 1.93% 5.01% 1.69% 1.66% 1.57% 0.54% 0.93% 1.37% 1.51% 1.16%
2026/09/13 1.95% 5.28% 1.74% 1.8% 1.5% 0.69% 1% 1.65% 1.68% 1.2%
2026/09/14 2.56% 5.43% 1.77% 1.76% 1.94% 0.73% 1.18% 1.89% 1.23% 1.2%
2026/09/15 2.64% 5.49% 1.53% 2.13% 1.99% 0.85% 0.81% 1.14% 0.85% 1.37%
2026/09/16 3.17% 5.32% 1.72% 2.2% 1.92% 0.95% 0.98% 1.21% 1.13% 1%
2026/09/17 2.68% 4.93% 1.61% 2.28% 1.79% 0.95% 0.97% 1.29% 1.16% 1%
2026/09/18 2.71% 4.36% 1.66% 2.24% 1.61% 0.89% 1.12% 1.39% 1.05% 1.22%
2026/09/19 2.22% 5.09% 1.61% 2.28% 1.69% 0.98% 1.04% 1.5% 1.22% 1.11%
2026/09/20 2.41% 5.1% 1.47% 2.38% 1.75% 1.14% 1.29% 1.13% 1.1% 1.07%
2026/09/21 2.09% 4.95% 2.02% 2.55% 2.14% 1.18% 1.08% 1.07% 0.61% 1.4%
2026/09/22 2.09% 4.61% 1.83% 2.27% 2.01% 1.37% 1.13% 1.27% 0.91% 1.22%
2026/09/23 2.12% 4.53% 1.85% 2.29% 1.8% 1.38% 1.39% 1.04% 1.14% 1.18%
2026/09/24 1.59% 4.61% 1.78% 2.16% 1.82% 1.31% 1.24% 1.14% 1.1% 1.04%
2026/09/25 2.07% 4.56% 1.42% 2.15% 1.72% 1.53% 1.36% 1.08% 1.29% 1.16%
2026/09/26 2.63% 3.94% 1.3% 2.09% 1.42% 1.53% 1.47% 1.07% 1.43% 0.99%
2026/09/27 2.96% 4.29% 1.51% 2.3% 1.56% 1.27% 1.32% 1.02% 1.64% 1%
2026/09/28 2.9% 4.54% 2.27% 2.3% 1.63% 1.32% 1.23% 1.36% 1.12% 0.86%
2026/09/29 3.45% 4.39% 2.82% 2.1% 1.82% 1.66% 1.19% 1.21% 1.08% 1.05%
2026/09/30 4.62% 4.3% 2.4% 1.98% 1.92% 1.52% 1.18% 1.09% 1.08% 0.91%
  • cvs.com
  • mayoclinic.org
  • ilumya.com
  • opdivo.com
  • prevention.com
  • hellowisp.com
  • uqora.com
  • cancer.org
  • nfcr.org
  • kisqali-hcp.com

Copyright © Adthena. All rights reserved.

In September 2026, CVS.com saw a significant rise, peaking at 4.62. MayoClinic.org started strong but declined to 4.3. Ilumya.com and Opdivo.com showed steady growth, while HelloWisp.com and NFCR.org fluctuated. The month ended with diverse trends.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 1970
2026/09/02 2042
2026/09/03 1997
2026/09/04 2051
2026/09/05 2094
2026/09/06 2152
2026/09/07 2226
2026/09/08 2219
2026/09/09 2252
2026/09/10 2219
2026/09/11 2210
2026/09/12 2275
2026/09/13 2269
2026/09/14 2178
2026/09/15 2236
2026/09/16 2213
2026/09/17 2201
2026/09/18 2220
2026/09/19 2209
2026/09/20 2185
2026/09/21 2211
2026/09/22 2191
2026/09/23 2136
2026/09/24 2167
2026/09/25 2166
2026/09/26 2133
2026/09/27 2089
2026/09/28 2134
2026/09/29 2100
2026/09/30 2084

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in distinct advertisers, starting at 1,970 and peaking at 2,275 mid-month. The month concluded with a slight decline, ending at 2,084.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
otezla.com 0.69%
health.com 0.5%
skyrizi.com 0.48%
libtayo.com 0.45%
dupixent.com 0.38%
clevelandclinic.org -0.32%
cancer.org -0.36%
treatmyuti.com -0.38%
alz.org -0.38%
mayoclinic.org -1.29%

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Mayo Clinic’s click share dropped by 1.29%, while Otezla surged by 0.69%.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com ilumya.com prevention.com mayoclinic.org hellowisp.com opdivo.com nfcr.org uqora.com cancer.org treatmyuti.com
2026/09/01 2.07% 1.44% 2.09% 3.62% 1.88% 1.23% 1.04% 0.86% 1.91% 0.96%
2026/09/02 4.18% 1.49% 1.92% 3.68% 1.87% 1.22% 0.96% 1.37% 2.08% 1.87%
2026/09/03 3.99% 1.34% 2.24% 3.98% 2.04% 1.15% 0.86% 1.53% 1.83% 1.98%
2026/09/04 3.85% 1.27% 2.15% 3.54% 2.07% 1.11% 0.95% 1.61% 1.53% 2.14%
2026/09/05 4.11% 1.4% 2.35% 3.16% 1.93% 1.35% 0.89% 1.6% 1.07% 2.56%
2026/09/06 3.81% 1.48% 2.45% 3.17% 2.02% 1.74% 0.94% 1.49% 0.83% 2.08%
2026/09/07 3.71% 1.35% 2.47% 3.09% 1.87% 1.96% 1.15% 1.29% 0.99% 1.89%
2026/09/08 2.6% 1.64% 2.14% 3.32% 1.42% 1.72% 1.23% 1.4% 1.14% 1.69%
2026/09/09 1.94% 2.02% 2.56% 3.82% 0.86% 1.51% 1.51% 1.13% 1.26% 1.32%
2026/09/10 2.2% 1.84% 2.58% 3.16% 1.01% 1.51% 1.45% 0.95% 1.22% 0.95%
2026/09/11 2.16% 1.94% 2.03% 3.05% 0.94% 1.64% 1.65% 0.97% 1.22% 0.79%
2026/09/12 2.34% 1.74% 1.94% 2.78% 0.66% 1.45% 1.74% 0.97% 1.07% 0.8%
2026/09/13 2.45% 1.79% 1.84% 2.87% 0.79% 1.59% 1.91% 1.07% 1.36% 0.57%
2026/09/14 3.25% 1.89% 2.33% 3.07% 0.88% 1.54% 1.34% 1.26% 1.49% 0.72%
2026/09/15 3.3% 1.62% 2.45% 2.89% 0.97% 1.86% 0.96% 0.86% 0.92% 0.73%
2026/09/16 3.89% 1.8% 2.37% 2.72% 1.14% 1.92% 1.3% 1.06% 0.99% 1.08%
2026/09/17 3.27% 1.66% 2.12% 2.71% 1.16% 1.98% 1.3% 1.01% 1.04% 0.61%
2026/09/18 3.26% 1.72% 1.97% 2.41% 1.09% 1.95% 1.17% 1.21% 1.06% 0.7%
2026/09/19 2.73% 1.63% 2.04% 2.71% 1.2% 2% 1.4% 1.14% 1.13% 0.59%
2026/09/20 3.03% 1.49% 2.17% 2.7% 1.4% 2.05% 1.28% 1.4% 0.86% 0.89%
2026/09/21 2.79% 2.05% 2.67% 2.69% 1.48% 2.25% 0.74% 1.17% 0.79% 0.85%
2026/09/22 2.81% 1.84% 2.48% 2.46% 1.64% 1.99% 1.02% 1.21% 0.93% 0.91%
2026/09/23 2.63% 1.81% 2.18% 2.42% 1.72% 2.01% 1.28% 1.45% 0.82% 1.03%
2026/09/24 2.02% 1.79% 2.23% 2.46% 1.65% 1.87% 1.24% 1.3% 0.9% 1.06%
2026/09/25 2.55% 1.45% 2.22% 2.35% 1.84% 1.87% 1.44% 1.43% 0.82% 1.1%
2026/09/26 2.99% 1.32% 1.78% 2.05% 1.83% 1.8% 1.65% 1.51% 0.8% 1.15%
2026/09/27 3.66% 1.54% 1.93% 2.31% 1.54% 1.94% 1.87% 1.41% 0.77% 0.83%
2026/09/28 3.31% 2.34% 1.9% 2.4% 1.61% 2.03% 1.29% 1.3% 1.07% 0.87%
2026/09/29 4.07% 2.92% 2.1% 2.38% 1.97% 1.78% 1.21% 1.22% 0.85% 1.4%
2026/09/30 5.11% 2.5% 2.3% 2.29% 1.86% 1.69% 1.29% 1.18% 0.87% 0.87%
  • cvs.com
  • ilumya.com
  • prevention.com
  • mayoclinic.org
  • hellowisp.com
  • opdivo.com
  • nfcr.org
  • uqora.com
  • cancer.org
  • treatmyuti.com

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CVS.com saw a steady rise, peaking at 5.11% on September 30. Ilumya.com fluctuated, ending at 2.5%. Prevention.com maintained stability, closing at 2.3%. Mayoclinic.org showed a decline, finishing at 2.29%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases - Last month
  1. 1
    Learning About MS? - Navigating Your RMS Symptoms Prescription treatment website

    Visit Today To Learn About Relapsing Multiple Sclerosis And How To Manage Your Condition.

  2. 2
    Premenopausal Breast Cancer - mBC Overall Survival Results Prescription treatment website

    View An Option For 1L Premenopausal Metastatic Breast Cancer At The Official HCP Website.

  3. 3
    Know the Early Signs of Heart Disease | MedicAlert Foundation https://www.medicalert.org

    The Only Medical ID Bracelet With A 24/7 Emergency Protection Plan. Learn More!

  4. 4
    Living With COPD? - See Symptom Info

    Learn How COPD Symptoms Can Get Worse Over Time and Explore a Treatment Option.

  5. 5
    ABOUT CROHN'S DISEASE https://www.propelacure.org

    Learn about Crohn's Disease, the symptoms, treatments and research on finding a cure.

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In the realm of healthcare PPC, advertisers like Kesimpta and Kisqali-HCP focus on educating patients about managing conditions like MS and breast cancer. MedicAlert emphasizes proactive heart disease awareness, while Ohtuvayre and Propelacure highlight COPD and Crohn’s Disease management, respectively.

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