US Healthcare & Medical Diseases - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – US

Google AI Overview visibility for Healthcare & Medical Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 68.3711824509
31.6288175491
68%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 60%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mayoclinic.org 5.34
cvs.com 3.59
prevention.com 2.7
bimzelx.com 2.08
psoriasis.org 1.7
cancer.org 1.22
nafc.org 1.2
themmrf.org 1.16
rinvoq.com 1.08
skyrizi.com 1.07
others 78.86
  • mayoclinic.org - 5.34%
  • cvs.com - 3.59%
  • prevention.com - 2.7%
  • bimzelx.com - 2.08%
  • psoriasis.org - 1.7%
  • cancer.org - 1.22%
  • nafc.org - 1.2%
  • themmrf.org - 1.16%
  • rinvoq.com - 1.08%
  • skyrizi.com - 1.07%
  • others - 78.86%

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In the healthcare PPC landscape, ‘others’ dominate with 78.86% click share, while mayoclinic.org leads specific domains at 5.34%, followed by cvs.com at 3.59%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mayoclinic.org prevention.com bimzelx.com nafc.org psoriasis.org themmrf.org rinvoq.com skyrizi.com cvs.com ilumyapro.com
2026/03/01 3.61% 2.06% 2.72% 0.94% 2.23% 1.68% 0.09% 1.65% 5.14% 2.21%
2026/03/02 4.5% 2.05% 2.87% 0.71% 1.42% 1.29% 0.17% 1.39% 5.19% 1.54%
2026/03/03 4.16% 2.07% 2.67% 0.93% 1.84% 1.49% 0.09% 1.34% 4.96% 1.61%
2026/03/04 4.59% 2.28% 2.66% 0.88% 1.94% 1.48% 0.16% 1.72% 5.11% 1.21%
2026/03/05 4.24% 2.14% 2.78% 0.96% 1.73% 1.89% 0.12% 1.8% 4.31% 0.82%
2026/03/06 4.32% 2.08% 2.65% 1.22% 1.87% 1.76% 0.13% 1.45% 3.45% 0.67%
2026/03/07 4.07% 2% 3.05% 1.43% 1.94% 1.7% 0.19% 1.71% 1.66% 1.07%
2026/03/08 4.33% 1.83% 2.7% 1.18% 2.26% 1.31% 0.24% 1.32% 2.6% 1.3%
2026/03/09 5.46% 2.01% 2.92% 1.64% 2.11% 1.65% 0.23% 1.36% 2.29% 0.5%
2026/03/10 5.18% 1.91% 2.91% 1.63% 1.71% 1.76% 1.77% 1.33% 2.09% 0.75%
2026/03/11 6.34% 1.91% 2.95% 1.27% 1.69% 1.17% 1.79% 1.5% 1.22% 0.89%
2026/03/12 5.62% 1.85% 3.01% 1.49% 1.64% 1.35% 1.66% 1.28% 1.79% 0.75%
2026/03/13 5.33% 1.81% 3.24% 1.39% 1.8% 1.08% 1.87% 0.93% 1.74% 0.94%
2026/03/14 5.59% 1.89% 3.35% 1.39% 1.78% 0.96% 1.91% 1.4% 1.36% 0.91%
2026/03/15 5.22% 1.87% 3.32% 1.42% 1.9% 1.08% 1.79% 1.15% 1.8% 1.05%
2026/03/16 5.22% 1.97% 3.3% 1.02% 1.56% 1.31% 1.99% 1.11% 2.52% 1.45%
2026/03/17 4.74% 1.91% 2.72% 1.06% 1.51% 1.19% 1.78% 0.87% 4.92% 1.62%
2026/03/18 5.72% 1.8% 1.71% 1.25% 1.79% 1.37% 1.79% 0.92% 3.29% 1.52%
2026/03/19 6.08% 1.96% 2.01% 1.38% 1.64% 1.11% 1.95% 0.95% 1.61% 1.49%
2026/03/20 6.23% 1.81% 1.99% 1.31% 1.64% 1.63% 1.95% 1.09% 1.26% 1.65%
2026/03/21 5.15% 2% 2.25% 1.59% 2.24% 1.32% 1.8% 1.15% 1.15% 2.41%
2026/03/22 5.27% 1.84% 1.93% 1.27% 2.08% 1.2% 1.66% 1.08% 1.33% 1.95%
2026/03/23 5.38% 1.89% 1.92% 1.26% 1.38% 1.35% 1.97% 0.84% 2.62% 1.67%
2026/03/24 5.85% 1.94% 2.44% 1.27% 1.64% 1.91% 1.55% 1.03% 1.91% 1.51%
2026/03/25 5.11% 1.94% 2.42% 1.25% 1.78% 1.35% 1.41% 0.98% 2.04% 1.42%
2026/03/26 4.64% 1.74% 2.45% 1.41% 1.45% 1.35% 1.64% 0.82% 1.66% 1.32%
2026/03/27 4.75% 2.13% 2.67% 1.56% 1.2% 1.2% 1.65% 0.83% 0.91% 0.97%
2026/03/28 4.95% 2.45% 2.12% 1.22% 1.94% 1.23% 1.48% 1% 0.9% 1%
2026/03/29 4.66% 2.61% 2.45% 1.18% 1.91% 1.25% 1.43% 0.71% 1.02% 0.91%
2026/03/30 5.21% 2.51% 2.1% 1.35% 1.17% 1.31% 1.45% 0.98% 1.68% 0.91%
2026/03/31 4.15% 2.67% 2.22% 1.51% 1.44% 1.39% 1.3% 1.19% 1.12% 1.05%
  • mayoclinic.org
  • prevention.com
  • bimzelx.com
  • nafc.org
  • psoriasis.org
  • themmrf.org
  • rinvoq.com
  • skyrizi.com
  • cvs.com
  • ilumyapro.com

Copyright © Adthena. All rights reserved.

March saw dynamic shifts in PPC spend share. Mayo Clinic led with a peak of 6.34% on March 11. Prevention.com steadily climbed, ending at 2.67%. Bimzelx.com fluctuated, peaking mid-month. NAFC.org and Psoriasis.org showed modest gains. CVS.com and Ilumyapro.com experienced declines, while Rinvoq.com and Skyrizi.com had varied performances.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 2462
2026/03/02 2481
2026/03/03 2484
2026/03/04 2451
2026/03/05 2447
2026/03/06 2446
2026/03/07 2435
2026/03/08 2405
2026/03/09 2443
2026/03/10 2401
2026/03/11 2375
2026/03/12 2371
2026/03/13 2410
2026/03/14 2374
2026/03/15 2374
2026/03/16 2423
2026/03/17 2477
2026/03/18 2434
2026/03/19 2425
2026/03/20 2420
2026/03/21 2394
2026/03/22 2411
2026/03/23 2423
2026/03/24 2327
2026/03/25 2314
2026/03/26 2270
2026/03/27 2265
2026/03/28 2257
2026/03/29 2213
2026/03/30 2264
2026/03/31 2164

Copyright © Adthena. All rights reserved.

March began with 2,462 advertisers, peaking at 2,484 on March 3. A decline followed, ending the month at 2,164.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ilumya.com 0.55%
mayoclinic.org 0.49%
rinvoq.com 0.48%
dupixenthcp.com 0.41%
ilumyapro.com 0.37%
cdc.gov -0.41%
uqora.com -0.51%
bionicsinstitute.org -0.61%
bimzelx.com -0.66%
cvs.com -1.45%

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In the past month, ilumya.com led with a 0.55% click share increase, while cvs.com saw a -1.45% decline.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date prevention.com bimzelx.com mayoclinic.org nafc.org cvs.com rinvoq.com vyepti.com skyrizi.com nfcr.org ilumyapro.com
2026/03/01 2.58% 2.4% 1.86% 1.03% 6.7% 0.1% 1.2% 1.66% 1.04% 1.82%
2026/03/02 2.56% 2.61% 2.28% 0.75% 6.9% 0.19% 1.03% 1.31% 1.24% 1.21%
2026/03/03 2.49% 2.38% 1.97% 1.1% 6.8% 0.1% 1.1% 1.25% 1.24% 1.24%
2026/03/04 2.87% 2.39% 2.09% 0.93% 7.1% 0.16% 1.13% 1.72% 1.28% 0.96%
2026/03/05 2.9% 2.54% 2.09% 1.01% 5.59% 0.13% 1.01% 1.83% 1.53% 0.66%
2026/03/06 2.78% 2.42% 2.05% 1.28% 4.14% 0.12% 1.09% 1.49% 1.42% 0.54%
2026/03/07 2.6% 2.79% 1.98% 1.6% 2.05% 0.19% 1.01% 1.77% 1.35% 0.88%
2026/03/08 2.45% 2.44% 2.04% 1.3% 3.25% 0.22% 1.09% 1.32% 0.96% 0.98%
2026/03/09 2.61% 2.68% 2.65% 1.81% 2.78% 0.26% 1.06% 1.35% 1.35% 0.4%
2026/03/10 2.58% 2.73% 2.52% 1.72% 2.62% 1.82% 1.15% 1.36% 1.42% 0.58%
2026/03/11 2.56% 2.77% 3.14% 1.33% 1.52% 1.86% 1.3% 1.58% 1.47% 0.7%
2026/03/12 2.45% 2.8% 2.81% 1.51% 2.4% 1.7% 1.3% 1.33% 1.5% 0.59%
2026/03/13 2.43% 3.05% 2.48% 1.49% 2.29% 1.89% 1.13% 0.94% 1.21% 0.76%
2026/03/14 2.53% 3.1% 2.68% 1.49% 1.82% 1.96% 1.16% 1.45% 0.93% 0.75%
2026/03/15 2.42% 3.11% 2.56% 1.45% 2.41% 1.87% 1.19% 1.17% 1.01% 0.86%
2026/03/16 2.65% 3.08% 2.58% 1.07% 3.1% 2.04% 1.22% 1.17% 1.52% 1.18%
2026/03/17 2.47% 2.44% 2.23% 1.12% 7.18% 1.74% 1.03% 0.86% 1% 1.3%
2026/03/18 2.44% 1.56% 2.96% 1.4% 4.5% 1.73% 1.05% 0.89% 1.13% 1.22%
2026/03/19 2.59% 1.85% 2.92% 1.46% 2.2% 1.89% 1.26% 0.89% 1.51% 1.21%
2026/03/20 2.53% 1.85% 3.09% 1.45% 1.58% 1.95% 1.35% 1.12% 1.18% 1.32%
2026/03/21 2.68% 2.14% 2.58% 1.8% 1.43% 1.81% 1.32% 1.25% 0.73% 2.04%
2026/03/22 2.49% 1.79% 2.7% 1.43% 1.69% 1.65% 1.29% 1.1% 0.96% 1.64%
2026/03/23 2.58% 1.8% 2.55% 1.41% 3.49% 1.93% 1.34% 0.89% 1.17% 1.37%
2026/03/24 2.81% 2.35% 2.89% 1.39% 2.51% 1.59% 1.47% 1.1% 1.14% 1.16%
2026/03/25 2.76% 2.29% 2.55% 1.42% 2.69% 1.39% 1.49% 0.99% 1.26% 1.09%
2026/03/26 2.55% 2.3% 2.44% 1.63% 2.78% 1.65% 1.3% 0.77% 1.34% 0.99%
2026/03/27 2.88% 2.52% 2.59% 1.76% 1.39% 1.75% 1.36% 0.81% 1.31% 0.74%
2026/03/28 3.42% 2.03% 2.51% 1.41% 1.43% 1.55% 1.33% 1.02% 1.22% 0.78%
2026/03/29 3.44% 2.44% 2.39% 1.3% 1.42% 1.47% 1.3% 0.74% 1.33% 0.72%
2026/03/30 3.39% 2% 2.54% 1.47% 2.3% 1.55% 1.45% 0.98% 1.02% 0.69%
2026/03/31 3.57% 2.14% 2.13% 1.65% 1.52% 1.42% 1.37% 1.25% 1.01% 0.8%
  • prevention.com
  • bimzelx.com
  • mayoclinic.org
  • nafc.org
  • cvs.com
  • rinvoq.com
  • vyepti.com
  • skyrizi.com
  • nfcr.org
  • ilumyapro.com

Copyright © Adthena. All rights reserved.

In March 2026, prevention.com saw a steady rise, peaking at 3.57. Bimzelx.com fluctuated, ending at 2.14. Mayoclinic.org peaked mid-month, closing at 2.13. Cvs.com had a volatile month, finishing at 1.52.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases - Last month
  1. 1
    Plaque Psoriasis Treatment - Patients, Watch A Dosing Video Prescription treatment website

    View A Treatment Option For Moderate To Severe Plaque PSO. See Results And Safety Info.

  2. 2
    5 Early Signs and Symptoms of Stomach Cancer You Shouldn’t Ignore https://www.binaytara.org

    Discover the early symptoms of stomach cancer, expert insights on risk factors, and key warning signs like abdominal pain, anemia, and black stools for earlier detection.

  3. 3
    Common Cold or Flu? - What's the Difference? https://www.familiesfightingflu.org

    Cold and flu symptoms can be hard to tell apart. How you respond is important.

  4. 4
    One of the Most Common and Often Misunderstood Symptoms of MS https://www.mscenter.org

    Navigate MS with confidence. Education resources at your fingertips.

  5. 5
    Treating psoriasis on the scalp, hairline, forehead, behind the ears https://www.papaa.org

    Scalp psoriasis causes redness and scaliness which may also involve the hairline, the forehead, behind the ears and the back of the neck and can be difficult to treat. Treatments can be time-consuming and you may find...

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, advertisers like bimzelx.com and papaa.org focus on specific conditions like plaque psoriasis, offering treatment insights and safety information. Binaytara.org and familiesfightingflu.org emphasize early detection and differentiation of symptoms, while mscenter.org provides educational resources for navigating misunderstood MS symptoms.

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