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US Healthcare & Medical Diseases - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cvs.com 7.23
cancer.org 5.6
mayoclinic.org 2.56
uqora.com 1.52
nafc.org 1.34
treatmyuti.com 1.27
degregorio.org 1.21
walgreens.com 1.08
prevention.com 1.04
talkiatry.com 0.9
others 76.25

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CVS leads with 7.23% click share, followed by Cancer.org at 5.6%. Others dominate with 76.25%, overshadowing smaller players like Talkiatry.com at 0.9%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cancer.org cvs.com bimzelx.com cosentyx.com mayoclinic.org degregorio.org uqora.com treatmyuti.com nafc.org ilumyapro.com
2025/05/01 5.05% 3.34% 0.9% 1.86% 1.48% 0.94% 2.14% 0.93% 1.31% 1.02%
2025/05/02 5.71% 6.14% 0.76% 1.72% 1.7% 1.14% 2.23% 1.56% 1.81% 0.83%
2025/05/03 6.59% 4.75% 0.65% 1.12% 2.05% 1.43% 1.94% 2.24% 1.53% 0.78%
2025/05/04 5.95% 5.28% 0.79% 1.24% 2.06% 1.14% 0.6% 0.31% 1.37% 1.1%
2025/05/05 7.35% 3.38% 0.44% 1.27% 2.96% 1.25% 0.97% 0.49% 1.38% 0.56%
2025/05/06 5.97% 3.97% 0.77% 0.91% 2.26% 1.73% 0.87% 0.36% 1.62% 0.53%
2025/05/07 4.85% 7.72% 0.64% 0.71% 1.55% 1.48% 2.4% 1.94% 1.88% 0.65%
2025/05/08 6.13% 4.5% 0.76% 0.77% 1.66% 1.22% 2.28% 1.71% 1.74% 0.53%
2025/05/09 6.34% 6.4% 0.64% 0.71% 1.56% 1.28% 2.09% 1.24% 1.54% 0.8%
2025/05/10 5.94% 4.7% 0.83% 1.19% 1.74% 1.11% 1.96% 1.87% 1.42% 0.83%
2025/05/11 5.41% 5.95% 0.91% 0.93% 2.37% 1.46% 1.68% 2.27% 1.18% 0.68%
2025/05/12 6.44% 5.59% 0.98% 1.06% 1.93% 1.92% 1.09% 1.1% 0.72% 0.81%
2025/05/13 5.07% 6.79% 1.01% 1.13% 2.51% 1.83% 1.59% 2.09% 1% 0.57%
2025/05/14 5.48% 8.49% 0.85% 1.03% 2.9% 1.52% 1.05% 1.27% 0.85% 0.71%
2025/05/15 4.4% 5.65% 1.09% 1.32% 2.4% 1.24% 1.66% 0.99% 0.81% 1.24%
2025/05/16 5.01% 5.13% 1.24% 1.31% 1.5% 1.59% 1.14% 1.27% 0.66% 1.31%
2025/05/17 5.43% 6.03% 1.15% 0.98% 2.07% 1.22% 1.58% 1.8% 1.51% 1.41%
2025/05/18 4.29% 6.66% 1.05% 1.04% 2.16% 1.19% 1.69% 1.23% 0.98% 1.13%
2025/05/19 2.78% 5.85% 1.24% 1.2% 2% 1.13% 2.28% 2.05% 1.21% 1.29%
2025/05/20 3.36% 4.72% 1.14% 1.32% 2.04% 1.16% 2.03% 2.36% 1.68% 1.13%
2025/05/21 6.15% 4.08% 1.6% 1.32% 2.18% 0.93% 1.46% 1.2% 1.49% 1.15%
2025/05/22 5.11% 5.41% 1.32% 1.13% 2.22% 1.03% 1.77% 1.5% 1.27% 1.38%
2025/05/23 5.26% 4.89% 1.26% 1.18% 1.4% 1.01% 1.61% 1.27% 1.22% 1.17%
2025/05/24 4.59% 6.04% 1.44% 1.39% 2.12% 1.11% 1.31% 0.98% 0.74% 1.22%
2025/05/25 4.7% 5.7% 1.35% 1.07% 1.6% 1.23% 1.36% 0.65% 1% 1.13%
2025/05/26 4.31% 5.49% 1.1% 1.26% 1.92% 0.87% 1.81% 1.9% 1.4% 0.8%
2025/05/27 5.07% 4.03% 1.22% 1.13% 1.89% 0.71% 1.31% 1.14% 1.16% 1.41%
2025/05/28 5.39% 3.02% 1.49% 1.24% 2.54% 1.34% 1.36% 0.72% 1% 1.1%
2025/05/29 5.66% 4.27% 2.02% 1.36% 2.31% 1.12% 1.23% 0.69% 0.91% 0.87%
2025/05/30 4.93% 3.58% 1.78% 1.54% 2% 1.19% 0.92% 0.37% 0.63% 0.77%
2025/05/31 5.13% 3.75% 1.69% 1.51% 1.39% 1.27% 0.85% 0.73% 0.68% 0.53%

Copyright © Adthena. All rights reserved.

In May 2025, cancer.org’s PPC spend fluctuated, peaking at 7.35% on May 5. CVS.com saw a significant rise, reaching 8.49% on May 14. Bimzelx.com steadily increased, ending at 1.69%. Cosentyx.com maintained stability, while mayoclinic.org peaked mid-month. Degregorio.org and uqora.com showed varied trends. Treatmyuti.com and nafc.org experienced fluctuations, with ilumyapro.com ending lower.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1858
2025/05/02 1922
2025/05/03 1892
2025/05/04 1951
2025/05/05 1974
2025/05/06 1934
2025/05/07 1990
2025/05/08 2002
2025/05/09 1905
2025/05/10 1916
2025/05/11 2025
2025/05/12 1987
2025/05/13 2041
2025/05/14 2004
2025/05/15 2039
2025/05/16 2037
2025/05/17 2044
2025/05/18 2080
2025/05/19 2127
2025/05/20 2081
2025/05/21 2025
2025/05/22 2061
2025/05/23 1986
2025/05/24 1964
2025/05/25 1953
2025/05/26 1988
2025/05/27 1984
2025/05/28 1972
2025/05/29 1922
2025/05/30 1902
2025/05/31 1868

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 1,858, peaking at 2,127 mid-month. The month concluded with a slight decline to 1,868.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
bimzelx.com 0.29%
azoproducts.com 0.24%
rinvoq.com 0.22%
screenfortype1.com 0.21%
dupixent.com 0.18%
degregorio.org -0.26%
allergyasthmanetwork.org -0.29%
walgreens.com -0.36%
cancer.org -0.85%
cvs.com -1.03%

Copyright © Adthena. All rights reserved.

CVS.com and Cancer.org saw significant declines in click share, while Bimzelx.com and Azoproducts.com experienced notable increases.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cvs.com cancer.org degregorio.org talkiatry.com prevention.com walgreens.com uqora.com mayoclinic.org nafc.org treatmyuti.com
2025/05/01 5.21% 3.66% 1.16% 1.65% 0.96% 0.77% 2.11% 1.01% 1.55% 1%
2025/05/02 8.34% 3.66% 1.18% 1.04% 0.66% 0.9% 2.38% 1.17% 2.18% 1.36%
2025/05/03 6.53% 4.12% 1.4% 0.94% 0.71% 0.83% 1.99% 1.28% 1.63% 2%
2025/05/04 6.94% 3.58% 1.15% 0.77% 0.81% 1.43% 0.66% 1.47% 1.49% 0.33%
2025/05/05 5.29% 4.8% 1.27% 0.99% 0.93% 0.52% 1.02% 1.74% 1.59% 0.52%
2025/05/06 5.53% 3.99% 1.76% 1.17% 0.85% 1.37% 0.9% 1.46% 1.54% 0.36%
2025/05/07 10.01% 3.12% 1.46% 0.98% 0.96% 1.5% 2.21% 0.92% 2.08% 1.76%
2025/05/08 6.03% 3.93% 1.19% 0.89% 1.12% 1.41% 2.39% 1.09% 1.81% 1.54%
2025/05/09 8.55% 3.86% 1.26% 1.03% 0.71% 1.7% 2.11% 1.05% 1.76% 1.2%
2025/05/10 6.66% 3.7% 1.17% 1.15% 1.06% 1.17% 2.09% 1.13% 1.42% 1.71%
2025/05/11 8.4% 3.39% 1.47% 0.7% 1.06% 1.4% 1.82% 1.4% 1.43% 1.96%
2025/05/12 8.25% 4.12% 1.92% 0.68% 0.91% 1.79% 1.04% 1.19% 0.85% 1.06%
2025/05/13 8.55% 3.29% 1.89% 0.69% 1.05% 1% 1.68% 1.7% 1.14% 1.84%
2025/05/14 10.68% 3.48% 1.58% 1.04% 1.13% 1.28% 0.98% 1.69% 0.99% 1.13%
2025/05/15 7.88% 2.71% 1.32% 0.88% 1.16% 1.09% 1.63% 1.53% 0.88% 0.98%
2025/05/16 7.09% 3.21% 1.61% 0.76% 1.05% 1.17% 1.09% 0.92% 0.79% 1.1%
2025/05/17 8.78% 3.43% 1.33% 0.95% 1.32% 1.41% 1.6% 1.25% 1.77% 1.61%
2025/05/18 9.14% 2.76% 1.28% 1.1% 1.35% 1.76% 1.61% 1.35% 1.09% 1.05%
2025/05/19 7.77% 1.73% 1.16% 1.22% 1.16% 0.82% 2.27% 1.27% 1.42% 1.96%
2025/05/20 6.44% 2.06% 1.18% 1.07% 0.91% 0.65% 2.18% 1.19% 1.81% 2.06%
2025/05/21 5.9% 3.51% 1.06% 0.71% 1.15% 0.86% 1.52% 1.38% 1.52% 1.19%
2025/05/22 7.75% 3.2% 1.09% 1.21% 0.93% 0.87% 1.79% 1.4% 1.35% 1.6%
2025/05/23 7.26% 3.27% 1.08% 0.7% 0.82% 1.26% 1.51% 0.88% 1.38% 1.36%
2025/05/24 8.74% 2.88% 1.11% 0.8% 0.73% 1.01% 1.37% 1.27% 0.94% 1.01%
2025/05/25 7.88% 2.92% 1.12% 0.62% 0.87% 0.87% 1.41% 1.08% 1.32% 0.69%
2025/05/26 7.21% 2.72% 0.9% 1.24% 1.23% 0.84% 1.85% 1.3% 1.72% 1.61%
2025/05/27 5.7% 3.15% 0.78% 1.2% 0.89% 0.99% 1.19% 1.16% 1.24% 1.13%
2025/05/28 4.1% 3.52% 1.46% 1.12% 0.69% 0.67% 1.38% 1.65% 1.19% 0.75%
2025/05/29 6.05% 3.61% 1.2% 1.45% 0.95% 0.67% 1.21% 1.52% 1.09% 0.79%
2025/05/30 5.56% 3.01% 1.26% 1.16% 0.7% 0.78% 0.98% 1.23% 0.9% 0.44%
2025/05/31 4.63% 3.24% 1.33% 1.32% 1.05% 1.03% 0.91% 0.89% 0.86% 0.76%

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In May 2025, CVS.com led with fluctuating impressions, peaking at 10.68% on May 14. Cancer.org saw a decline, ending at 3.24%. Degregorio.org remained stable, while Talkiatry.com and Prevention.com showed minor variations. Walgreens.com and Uqora.com experienced ups and downs, finishing at 1.03% and 0.91%, respectively. Mayoclinic.org and Nafc.org had consistent trends, closing at 0.89% and 0.86%. Treatmyuti.com fluctuated, ending at 0.76%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    10 Sneaky Signs of Diabetes - Early Signs To Look For https://www.aarp.org › health › diabetes

    Symptoms From Mood Swings To Vision Problems To Skin Tags Can Signal Diabetes - Read This.

  2. 2
    BPD Checklist https://www.borderlinepersonalitydisorder.org

    Traits of BPD — Learn about symptoms, treatment and help for families and individuals. Videos Publications. Family Connections Program: Support for people in...

  3. 3
    Signs of esophageal cancer https://www.cancer.org

    EsophagealCancer Information — Learn About EsophagealCancer Risk Factors, Symptoms, Diagnosis & Treatment At Cancer.org. Whether You Or Someone You Love Has Cancer...

  4. 4
    Gastric Cancer Biomarkers https://www.fgfr2b.com

    Gastric Cancer HCP Information — Watch DSE Video To Learn About An Emerging Target For Patients With FGFR2b Overexpression.

  5. 5
    How to treat a UTI - Home Remedies for UTIs https://www.nafc.org

    Know the facts about urinary tract infections and how to treat them. What Is A UTI - Urinary Incontinence Education I Bladder Health.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC ads, AARP.org captivates with its focus on diabetes’ subtle signs, while borderlinepersonalitydisorder.org offers insights into BPD traits. Cancer.org provides crucial esophageal cancer information, fgfr2b.com highlights gastric cancer biomarkers, and nafc.org educates on UTI treatments. Each ad uniquely addresses critical health concerns.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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