US Healthcare & Medical Diseases - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – US

Google AI Overview visibility for Healthcare & Medical Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 64.5108201016
35.4891798984
64%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 60%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 5.52
mayoclinic.org 4.08
prevention.com 2.43
cancer.org 1.92
skyrizi.com 1.7
bimzelx.com 1.49
uqora.com 1.23
nfcr.org 1.22
psoriasis.org 1.17
ilumya.com 1.09
others 78.15
  • cvs.com - 5.52%
  • mayoclinic.org - 4.08%
  • prevention.com - 2.43%
  • cancer.org - 1.92%
  • skyrizi.com - 1.7%
  • bimzelx.com - 1.49%
  • uqora.com - 1.23%
  • nfcr.org - 1.22%
  • psoriasis.org - 1.17%
  • ilumya.com - 1.09%
  • others - 78.15%

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In the healthcare PPC landscape, ‘others’ dominate with 78.15% click share, while CVS leads individual advertisers at 5.52%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mayoclinic.org bimzelx.com prevention.com psoriasis.org skyrizi.com cvs.com ilumya.com cancer.org nfcr.org uqora.com
2026/01/01 4.04% 2.09% 2.03% 1.41% 2.15% 2.07% 1.52% 1.78% 1.32% 1.06%
2026/01/02 3.88% 1.91% 2% 1.09% 2.11% 1.61% 1.46% 2.07% 1.52% 0.71%
2026/01/03 4.02% 1.77% 1.54% 1.2% 2.02% 1.73% 1.93% 2.07% 1.19% 1%
2026/01/04 4% 1.67% 1.72% 1.2% 2.02% 2.07% 1.1% 1.9% 1.41% 1.28%
2026/01/05 4.26% 1.58% 1.71% 0.9% 2.13% 2.41% 1.05% 2.15% 1.85% 1.16%
2026/01/06 4.63% 2.05% 1.98% 1.48% 1.93% 2.17% 1.53% 1.9% 1.22% 1.25%
2026/01/07 4% 1.54% 2% 1.19% 2.37% 2.18% 1% 1.7% 1.61% 0.91%
2026/01/08 4.33% 1.33% 1.78% 1.27% 2.48% 1.11% 1.05% 1.66% 1.49% 0.53%
2026/01/09 3.77% 1.71% 1.5% 1.18% 2.7% 2.99% 1.1% 1.28% 1.41% 0.62%
2026/01/10 3.74% 1.64% 1.26% 1.22% 2.4% 10.93% 0.97% 1.12% 1.07% 2.58%
2026/01/11 3.72% 1.76% 1.18% 1.15% 2.13% 7.03% 1.03% 1.93% 1.15% 1.71%
2026/01/12 4.36% 1.57% 1.44% 0.88% 1.91% 6.62% 0.97% 2.57% 1.25% 1.58%
2026/01/13 4.29% 1.86% 1.67% 1.19% 1.49% 4.19% 1.09% 1.51% 1.54% 1.03%
2026/01/14 4.1% 1.81% 1.43% 0.7% 1.59% 5.48% 1.14% 1.72% 1.71% 0.98%
2026/01/15 3.65% 1.55% 1.29% 1.3% 1.33% 5.6% 1.18% 1.31% 1.16% 1.84%
2026/01/16 3.74% 1.69% 1.48% 1.17% 2.66% 2.95% 1.08% 1.26% 1.4% 0.62%
2026/01/17 4.06% 1.89% 1.7% 1.58% 1.62% 2.04% 1.11% 1.86% 1.1% 0.6%
2026/01/18 3.8% 1.73% 1.48% 1.46% 1.39% 1.37% 1.15% 2.16% 1.24% 0.85%
2026/01/19 4.5% 1.33% 1.76% 1.18% 1.39% 2.31% 1.09% 2.08% 1.56% 0.97%
2026/01/20 4.27% 1.84% 1.66% 1.18% 1.48% 4.15% 1.08% 1.5% 1.53% 1.02%
2026/01/21 4.56% 1.32% 1.92% 1.42% 1.77% 2.64% 1.16% 1.84% 1.39% 0.97%
2026/01/22 3.79% 1.75% 2.21% 0.87% 1.7% 2.35% 1.04% 1.74% 1.59% 1.11%
2026/01/23 3.57% 2.07% 1.93% 0.76% 1.63% 2.59% 1.24% 1.71% 1.34% 0.68%
2026/01/24 3.25% 1.89% 1.86% 1.55% 2.08% 2.85% 1.23% 1.73% 1.05% 0.97%
2026/01/25 3.56% 1.69% 1.95% 1.89% 1.64% 1.91% 1.18% 1.64% 1.75% 0.8%
2026/01/26 4.58% 1.88% 1.66% 1.47% 1.86% 2.19% 1.19% 1.55% 1.28% 0.76%
2026/01/27 4.43% 2.16% 1.86% 1.63% 1.89% 1.04% 1.13% 1.82% 1.47% 0.37%
2026/01/28 4.19% 2.05% 2% 1.4% 1.91% 1.76% 1.23% 1.63% 1.24% 0.46%
2026/01/29 4.23% 2.04% 1.96% 1.26% 1.94% 1.78% 1.3% 1.59% 1.14% 0.51%
2026/01/30 4.5% 2.26% 1.27% 1.78% 1.61% 1.75% 1.32% 1.24% 1.36% 0.7%
2026/01/31 3.48% 2.52% 2.09% 1.87% 1.59% 1.51% 1.38% 1.27% 1.1% 0.65%
  • mayoclinic.org
  • bimzelx.com
  • prevention.com
  • psoriasis.org
  • skyrizi.com
  • cvs.com
  • ilumya.com
  • cancer.org
  • nfcr.org
  • uqora.com

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Mayo Clinic’s PPC spend fluctuated, peaking mid-month. Bimzelx and Prevention saw gradual increases, while CVS spiked dramatically early on. Skyrizi and Ilumya maintained steady trends. January concluded with diverse spending patterns.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 2684
2026/01/02 2722
2026/01/03 2681
2026/01/04 2681
2026/01/05 2714
2026/01/06 2713
2026/01/07 2643
2026/01/08 2608
2026/01/09 2582
2026/01/10 2641
2026/01/11 2630
2026/01/12 2670
2026/01/13 2618
2026/01/14 2594
2026/01/15 2577
2026/01/16 2582
2026/01/17 2548
2026/01/18 2554
2026/01/19 2582
2026/01/20 2618
2026/01/21 2616
2026/01/22 2520
2026/01/23 2577
2026/01/24 2566
2026/01/25 2606
2026/01/26 2628
2026/01/27 2555
2026/01/28 2502
2026/01/29 2523
2026/01/30 2503
2026/01/31 2454

Copyright © Adthena. All rights reserved.

January saw a fluctuating trend in distinct advertisers, starting at 2,684 and ending at 2,454. Mid-month declines were notable, with a slight recovery towards the end.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cdc.gov 0.65%
creakyjoints.org 0.63%
healthline.com 0.41%
prevention.com 0.34%
themmrf.org 0.31%
simplyhealth.io -0.27%
montefioreeinstein.org -0.34%
skyrizi.com -0.41%
uqora.com -0.53%
cvs.com -3.8%

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CDC.gov and CreakyJoints.org saw notable click share increases, while CVS.com experienced a significant decline.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date prevention.com bimzelx.com cvs.com mayoclinic.org skyrizi.com ilumya.com nafc.org nfcr.org cancer.org uqora.com
2026/01/01 2.96% 2.13% 3.21% 2.02% 2.34% 1.67% 1.45% 1.28% 1.2% 1.19%
2026/01/02 2.96% 1.96% 2.7% 2.05% 2.34% 1.61% 1.32% 1.52% 1.31% 0.9%
2026/01/03 2.31% 1.84% 3.07% 2.16% 2.28% 2.17% 1.2% 1.21% 1.39% 1.27%
2026/01/04 2.58% 1.74% 3.72% 2.09% 2.19% 1.21% 0.89% 1.31% 1.24% 1.38%
2026/01/05 2.51% 1.59% 4.36% 2.14% 2.32% 1.14% 1.03% 1.83% 1.45% 1.4%
2026/01/06 2.91% 2.18% 3.82% 2.36% 2.11% 1.73% 1.29% 1.18% 1.18% 1.61%
2026/01/07 3.04% 1.54% 3.31% 2.09% 2.69% 1.06% 1.6% 1.63% 1.18% 1.1%
2026/01/08 2.8% 1.33% 1.88% 2.24% 2.78% 1.12% 0.97% 1.49% 1.12% 0.62%
2026/01/09 2.31% 1.73% 5.75% 1.91% 2.89% 1.18% 1.04% 1.37% 0.84% 0.7%
2026/01/10 1.75% 1.48% 17.45% 1.7% 2.4% 0.91% 0.86% 1% 0.75% 2.74%
2026/01/11 1.65% 1.67% 12.32% 1.81% 2.26% 1.05% 0.89% 1.12% 1.21% 2.05%
2026/01/12 1.92% 1.46% 12.72% 2.09% 1.96% 0.97% 0.75% 1.17% 1.61% 1.87%
2026/01/13 2.44% 1.81% 7.54% 2.12% 1.6% 1.14% 0.94% 1.58% 0.98% 1.33%
2026/01/14 2.03% 1.74% 9.75% 2.02% 1.65% 1.18% 1.07% 1.56% 1.11% 1.17%
2026/01/15 1.78% 1.39% 10.43% 1.75% 1.29% 1.19% 1.38% 1.14% 0.85% 2.27%
2026/01/16 2.31% 1.73% 5.75% 1.91% 2.89% 1.18% 1.04% 1.37% 0.84% 0.7%
2026/01/17 2.5% 1.91% 3.76% 2.04% 1.74% 1.19% 0.86% 1.18% 1.29% 0.75%
2026/01/18 2.2% 1.7% 2.2% 1.93% 1.49% 1.23% 1.39% 1.26% 1.45% 0.96%
2026/01/19 2.54% 1.35% 4.07% 2.25% 1.44% 1.17% 1.49% 1.53% 1.36% 1.23%
2026/01/20 2.44% 1.81% 7.54% 2.12% 1.6% 1.14% 0.94% 1.58% 0.98% 1.33%
2026/01/21 2.74% 1.34% 4.69% 2.32% 1.69% 1.25% 1.38% 1.45% 1.25% 1.33%
2026/01/22 3% 1.76% 4.38% 1.9% 1.58% 1.12% 1.53% 1.61% 1.15% 1.32%
2026/01/23 2.79% 2.05% 4.35% 1.72% 1.54% 1.29% 1.51% 1.39% 1.09% 0.85%
2026/01/24 2.72% 1.83% 5.23% 1.72% 1.96% 1.29% 1.66% 1.04% 1.15% 1.14%
2026/01/25 2.69% 1.7% 3.44% 1.77% 1.53% 1.28% 1.57% 1.89% 1.12% 0.97%
2026/01/26 2.4% 1.9% 3.38% 2.34% 1.82% 1.31% 1.18% 1.31% 1.1% 0.9%
2026/01/27 2.72% 2.24% 1.71% 2.18% 1.86% 1.27% 1.1% 1.52% 1.28% 0.48%
2026/01/28 3.02% 2.1% 2.84% 2.39% 1.82% 1.37% 0.93% 1.33% 1.19% 0.56%
2026/01/29 2.97% 2.07% 3.1% 2.14% 1.99% 1.42% 1.12% 1.2% 1.12% 0.63%
2026/01/30 1.84% 2.27% 2.68% 2.2% 1.68% 1.45% 1.55% 1.44% 0.92% 0.89%
2026/01/31 3% 2.53% 2.35% 1.85% 1.65% 1.48% 1.41% 1.12% 0.93% 0.86%
  • prevention.com
  • bimzelx.com
  • cvs.com
  • mayoclinic.org
  • skyrizi.com
  • ilumya.com
  • nafc.org
  • nfcr.org
  • cancer.org
  • uqora.com

Copyright © Adthena. All rights reserved.

In January 2026, CVS.com dominated with a peak of 17.45% on the 10th. Prevention.com fluctuated, ending at 3.0%. Bimzelx.com and Skyrizi.com showed steady trends, while Uqora.com saw a decline, closing at 0.86%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases - Last month
  1. 1
    Living With Plaque Psoriasis? - See Where Psoriasis Starts Prescription treatment website

    Struggling With Your Plaque PSO Diagnosis? Discover An FDA-Approved Biologic Treatment.

  2. 2
    5 Early Signs and Symptoms of Stomach Cancer You Shouldn’t Ignore https://www.binaytara.org

    Discover the early symptoms of stomach cancer, expert insights on risk factors, and key warning signs like abdominal pain, anemia, and black stools for earlier detection.

  3. 3
    Know the Early Signs of Heart Disease | MedicAlert Foundation https://www.medicalert.org

    The Only Medical ID Bracelet With A 24/7 Emergency Protection Plan. Learn More!

  4. 4
    One of the Most Common and Often Misunderstood Symptoms of MS https://www.mscenter.org

    Navigate MS with confidence. Education resources at your fingertips.

  5. 5
    Types of psoriasis, who gets it, how they are affected https://www.papaa.org

    Psoriasis is a long-term scaling disease of the skin which affects around 1 in 50 people, which is about 1.3 million, or around 2% of the UK population. it is Not Contagious and you cannot catch psoriasis from someone...

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, top performers like Bimzelx and MedicAlert captivate with targeted messaging. Bimzelx addresses plaque psoriasis with FDA-approved solutions, while MedicAlert emphasizes heart disease awareness with 24/7 protection. Each ad uniquely educates and reassures, driving engagement.

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