Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 68.3711824509 |
| 31.6288175491 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 54 |
| 46 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| mayoclinic.org | 5.34 |
| cvs.com | 3.59 |
| prevention.com | 2.7 |
| bimzelx.com | 2.08 |
| psoriasis.org | 1.7 |
| cancer.org | 1.22 |
| nafc.org | 1.2 |
| themmrf.org | 1.16 |
| rinvoq.com | 1.08 |
| skyrizi.com | 1.07 |
| others | 78.86 |
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In the healthcare PPC landscape, ‘others’ dominate with 78.86% click share, while mayoclinic.org leads specific domains at 5.34%, followed by cvs.com at 3.59%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | mayoclinic.org | prevention.com | bimzelx.com | nafc.org | psoriasis.org | themmrf.org | rinvoq.com | skyrizi.com | cvs.com | ilumyapro.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 3.61% | 2.06% | 2.72% | 0.94% | 2.23% | 1.68% | 0.09% | 1.65% | 5.14% | 2.21% |
| 2026/03/02 | 4.5% | 2.05% | 2.87% | 0.71% | 1.42% | 1.29% | 0.17% | 1.39% | 5.19% | 1.54% |
| 2026/03/03 | 4.16% | 2.07% | 2.67% | 0.93% | 1.84% | 1.49% | 0.09% | 1.34% | 4.96% | 1.61% |
| 2026/03/04 | 4.59% | 2.28% | 2.66% | 0.88% | 1.94% | 1.48% | 0.16% | 1.72% | 5.11% | 1.21% |
| 2026/03/05 | 4.24% | 2.14% | 2.78% | 0.96% | 1.73% | 1.89% | 0.12% | 1.8% | 4.31% | 0.82% |
| 2026/03/06 | 4.32% | 2.08% | 2.65% | 1.22% | 1.87% | 1.76% | 0.13% | 1.45% | 3.45% | 0.67% |
| 2026/03/07 | 4.07% | 2% | 3.05% | 1.43% | 1.94% | 1.7% | 0.19% | 1.71% | 1.66% | 1.07% |
| 2026/03/08 | 4.33% | 1.83% | 2.7% | 1.18% | 2.26% | 1.31% | 0.24% | 1.32% | 2.6% | 1.3% |
| 2026/03/09 | 5.46% | 2.01% | 2.92% | 1.64% | 2.11% | 1.65% | 0.23% | 1.36% | 2.29% | 0.5% |
| 2026/03/10 | 5.18% | 1.91% | 2.91% | 1.63% | 1.71% | 1.76% | 1.77% | 1.33% | 2.09% | 0.75% |
| 2026/03/11 | 6.34% | 1.91% | 2.95% | 1.27% | 1.69% | 1.17% | 1.79% | 1.5% | 1.22% | 0.89% |
| 2026/03/12 | 5.62% | 1.85% | 3.01% | 1.49% | 1.64% | 1.35% | 1.66% | 1.28% | 1.79% | 0.75% |
| 2026/03/13 | 5.33% | 1.81% | 3.24% | 1.39% | 1.8% | 1.08% | 1.87% | 0.93% | 1.74% | 0.94% |
| 2026/03/14 | 5.59% | 1.89% | 3.35% | 1.39% | 1.78% | 0.96% | 1.91% | 1.4% | 1.36% | 0.91% |
| 2026/03/15 | 5.22% | 1.87% | 3.32% | 1.42% | 1.9% | 1.08% | 1.79% | 1.15% | 1.8% | 1.05% |
| 2026/03/16 | 5.22% | 1.97% | 3.3% | 1.02% | 1.56% | 1.31% | 1.99% | 1.11% | 2.52% | 1.45% |
| 2026/03/17 | 4.74% | 1.91% | 2.72% | 1.06% | 1.51% | 1.19% | 1.78% | 0.87% | 4.92% | 1.62% |
| 2026/03/18 | 5.72% | 1.8% | 1.71% | 1.25% | 1.79% | 1.37% | 1.79% | 0.92% | 3.29% | 1.52% |
| 2026/03/19 | 6.08% | 1.96% | 2.01% | 1.38% | 1.64% | 1.11% | 1.95% | 0.95% | 1.61% | 1.49% |
| 2026/03/20 | 6.23% | 1.81% | 1.99% | 1.31% | 1.64% | 1.63% | 1.95% | 1.09% | 1.26% | 1.65% |
| 2026/03/21 | 5.15% | 2% | 2.25% | 1.59% | 2.24% | 1.32% | 1.8% | 1.15% | 1.15% | 2.41% |
| 2026/03/22 | 5.27% | 1.84% | 1.93% | 1.27% | 2.08% | 1.2% | 1.66% | 1.08% | 1.33% | 1.95% |
| 2026/03/23 | 5.38% | 1.89% | 1.92% | 1.26% | 1.38% | 1.35% | 1.97% | 0.84% | 2.62% | 1.67% |
| 2026/03/24 | 5.85% | 1.94% | 2.44% | 1.27% | 1.64% | 1.91% | 1.55% | 1.03% | 1.91% | 1.51% |
| 2026/03/25 | 5.11% | 1.94% | 2.42% | 1.25% | 1.78% | 1.35% | 1.41% | 0.98% | 2.04% | 1.42% |
| 2026/03/26 | 4.64% | 1.74% | 2.45% | 1.41% | 1.45% | 1.35% | 1.64% | 0.82% | 1.66% | 1.32% |
| 2026/03/27 | 4.75% | 2.13% | 2.67% | 1.56% | 1.2% | 1.2% | 1.65% | 0.83% | 0.91% | 0.97% |
| 2026/03/28 | 4.95% | 2.45% | 2.12% | 1.22% | 1.94% | 1.23% | 1.48% | 1% | 0.9% | 1% |
| 2026/03/29 | 4.66% | 2.61% | 2.45% | 1.18% | 1.91% | 1.25% | 1.43% | 0.71% | 1.02% | 0.91% |
| 2026/03/30 | 5.21% | 2.51% | 2.1% | 1.35% | 1.17% | 1.31% | 1.45% | 0.98% | 1.68% | 0.91% |
| 2026/03/31 | 4.15% | 2.67% | 2.22% | 1.51% | 1.44% | 1.39% | 1.3% | 1.19% | 1.12% | 1.05% |
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March saw dynamic shifts in PPC spend share. Mayo Clinic led with a peak of 6.34% on March 11. Prevention.com steadily climbed, ending at 2.67%. Bimzelx.com fluctuated, peaking mid-month. NAFC.org and Psoriasis.org showed modest gains. CVS.com and Ilumyapro.com experienced declines, while Rinvoq.com and Skyrizi.com had varied performances.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 2462 |
| 2026/03/02 | 2481 |
| 2026/03/03 | 2484 |
| 2026/03/04 | 2451 |
| 2026/03/05 | 2447 |
| 2026/03/06 | 2446 |
| 2026/03/07 | 2435 |
| 2026/03/08 | 2405 |
| 2026/03/09 | 2443 |
| 2026/03/10 | 2401 |
| 2026/03/11 | 2375 |
| 2026/03/12 | 2371 |
| 2026/03/13 | 2410 |
| 2026/03/14 | 2374 |
| 2026/03/15 | 2374 |
| 2026/03/16 | 2423 |
| 2026/03/17 | 2477 |
| 2026/03/18 | 2434 |
| 2026/03/19 | 2425 |
| 2026/03/20 | 2420 |
| 2026/03/21 | 2394 |
| 2026/03/22 | 2411 |
| 2026/03/23 | 2423 |
| 2026/03/24 | 2327 |
| 2026/03/25 | 2314 |
| 2026/03/26 | 2270 |
| 2026/03/27 | 2265 |
| 2026/03/28 | 2257 |
| 2026/03/29 | 2213 |
| 2026/03/30 | 2264 |
| 2026/03/31 | 2164 |
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March began with 2,462 advertisers, peaking at 2,484 on March 3. A decline followed, ending the month at 2,164.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, ilumya.com led with a 0.55% click share increase, while cvs.com saw a -1.45% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | prevention.com | bimzelx.com | mayoclinic.org | nafc.org | cvs.com | rinvoq.com | vyepti.com | skyrizi.com | nfcr.org | ilumyapro.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 2.58% | 2.4% | 1.86% | 1.03% | 6.7% | 0.1% | 1.2% | 1.66% | 1.04% | 1.82% |
| 2026/03/02 | 2.56% | 2.61% | 2.28% | 0.75% | 6.9% | 0.19% | 1.03% | 1.31% | 1.24% | 1.21% |
| 2026/03/03 | 2.49% | 2.38% | 1.97% | 1.1% | 6.8% | 0.1% | 1.1% | 1.25% | 1.24% | 1.24% |
| 2026/03/04 | 2.87% | 2.39% | 2.09% | 0.93% | 7.1% | 0.16% | 1.13% | 1.72% | 1.28% | 0.96% |
| 2026/03/05 | 2.9% | 2.54% | 2.09% | 1.01% | 5.59% | 0.13% | 1.01% | 1.83% | 1.53% | 0.66% |
| 2026/03/06 | 2.78% | 2.42% | 2.05% | 1.28% | 4.14% | 0.12% | 1.09% | 1.49% | 1.42% | 0.54% |
| 2026/03/07 | 2.6% | 2.79% | 1.98% | 1.6% | 2.05% | 0.19% | 1.01% | 1.77% | 1.35% | 0.88% |
| 2026/03/08 | 2.45% | 2.44% | 2.04% | 1.3% | 3.25% | 0.22% | 1.09% | 1.32% | 0.96% | 0.98% |
| 2026/03/09 | 2.61% | 2.68% | 2.65% | 1.81% | 2.78% | 0.26% | 1.06% | 1.35% | 1.35% | 0.4% |
| 2026/03/10 | 2.58% | 2.73% | 2.52% | 1.72% | 2.62% | 1.82% | 1.15% | 1.36% | 1.42% | 0.58% |
| 2026/03/11 | 2.56% | 2.77% | 3.14% | 1.33% | 1.52% | 1.86% | 1.3% | 1.58% | 1.47% | 0.7% |
| 2026/03/12 | 2.45% | 2.8% | 2.81% | 1.51% | 2.4% | 1.7% | 1.3% | 1.33% | 1.5% | 0.59% |
| 2026/03/13 | 2.43% | 3.05% | 2.48% | 1.49% | 2.29% | 1.89% | 1.13% | 0.94% | 1.21% | 0.76% |
| 2026/03/14 | 2.53% | 3.1% | 2.68% | 1.49% | 1.82% | 1.96% | 1.16% | 1.45% | 0.93% | 0.75% |
| 2026/03/15 | 2.42% | 3.11% | 2.56% | 1.45% | 2.41% | 1.87% | 1.19% | 1.17% | 1.01% | 0.86% |
| 2026/03/16 | 2.65% | 3.08% | 2.58% | 1.07% | 3.1% | 2.04% | 1.22% | 1.17% | 1.52% | 1.18% |
| 2026/03/17 | 2.47% | 2.44% | 2.23% | 1.12% | 7.18% | 1.74% | 1.03% | 0.86% | 1% | 1.3% |
| 2026/03/18 | 2.44% | 1.56% | 2.96% | 1.4% | 4.5% | 1.73% | 1.05% | 0.89% | 1.13% | 1.22% |
| 2026/03/19 | 2.59% | 1.85% | 2.92% | 1.46% | 2.2% | 1.89% | 1.26% | 0.89% | 1.51% | 1.21% |
| 2026/03/20 | 2.53% | 1.85% | 3.09% | 1.45% | 1.58% | 1.95% | 1.35% | 1.12% | 1.18% | 1.32% |
| 2026/03/21 | 2.68% | 2.14% | 2.58% | 1.8% | 1.43% | 1.81% | 1.32% | 1.25% | 0.73% | 2.04% |
| 2026/03/22 | 2.49% | 1.79% | 2.7% | 1.43% | 1.69% | 1.65% | 1.29% | 1.1% | 0.96% | 1.64% |
| 2026/03/23 | 2.58% | 1.8% | 2.55% | 1.41% | 3.49% | 1.93% | 1.34% | 0.89% | 1.17% | 1.37% |
| 2026/03/24 | 2.81% | 2.35% | 2.89% | 1.39% | 2.51% | 1.59% | 1.47% | 1.1% | 1.14% | 1.16% |
| 2026/03/25 | 2.76% | 2.29% | 2.55% | 1.42% | 2.69% | 1.39% | 1.49% | 0.99% | 1.26% | 1.09% |
| 2026/03/26 | 2.55% | 2.3% | 2.44% | 1.63% | 2.78% | 1.65% | 1.3% | 0.77% | 1.34% | 0.99% |
| 2026/03/27 | 2.88% | 2.52% | 2.59% | 1.76% | 1.39% | 1.75% | 1.36% | 0.81% | 1.31% | 0.74% |
| 2026/03/28 | 3.42% | 2.03% | 2.51% | 1.41% | 1.43% | 1.55% | 1.33% | 1.02% | 1.22% | 0.78% |
| 2026/03/29 | 3.44% | 2.44% | 2.39% | 1.3% | 1.42% | 1.47% | 1.3% | 0.74% | 1.33% | 0.72% |
| 2026/03/30 | 3.39% | 2% | 2.54% | 1.47% | 2.3% | 1.55% | 1.45% | 0.98% | 1.02% | 0.69% |
| 2026/03/31 | 3.57% | 2.14% | 2.13% | 1.65% | 1.52% | 1.42% | 1.37% | 1.25% | 1.01% | 0.8% |
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In March 2026, prevention.com saw a steady rise, peaking at 3.57. Bimzelx.com fluctuated, ending at 2.14. Mayoclinic.org peaked mid-month, closing at 2.13. Cvs.com had a volatile month, finishing at 1.52.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
View A Treatment Option For Moderate To Severe Plaque PSO. See Results And Safety Info.
Discover the early symptoms of stomach cancer, expert insights on risk factors, and key warning signs like abdominal pain, anemia, and black stools for earlier detection.
Cold and flu symptoms can be hard to tell apart. How you respond is important.
Navigate MS with confidence. Education resources at your fingertips.
Scalp psoriasis causes redness and scaliness which may also involve the hairline, the forehead, behind the ears and the back of the neck and can be difficult to treat. Treatments can be time-consuming and you may find...
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In the realm of healthcare PPC, advertisers like bimzelx.com and papaa.org focus on specific conditions like plaque psoriasis, offering treatment insights and safety information. Binaytara.org and familiesfightingflu.org emphasize early detection and differentiation of symptoms, while mscenter.org provides educational resources for navigating misunderstood MS symptoms.
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Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Healthcare & Medical Diseases March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Healthcare & Medical Diseases March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Healthcare & Medical Diseases March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The US Healthcare & Medical Diseases March 2026 Report aggregates data from across both device types and Google Shopping.
The US Healthcare & Medical Diseases March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.