US Healthcare & Medical Diseases - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – US

Google AI Overview visibility for Healthcare & Medical Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 72.4212935553
27.5787064447
72%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 60%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 4.99
mayoclinic.org 4.53
prevention.com 2.99
treatmyuti.com 1.74
uqora.com 1.73
walgreens.com 1.53
ilumya.com 1.43
cancer.org 1.38
arthritis.org 1.25
psoriasis.org 1.17
others 77.26
  • cvs.com - 4.99%
  • mayoclinic.org - 4.53%
  • prevention.com - 2.99%
  • treatmyuti.com - 1.74%
  • uqora.com - 1.73%
  • walgreens.com - 1.53%
  • ilumya.com - 1.43%
  • cancer.org - 1.38%
  • arthritis.org - 1.25%
  • psoriasis.org - 1.17%
  • others - 77.26%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 77.26% click share, while CVS leads specific domains at 4.99%, followed by Mayo Clinic at 4.53%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mayoclinic.org prevention.com cvs.com treatmyuti.com kisqali-hcp.com uqora.com ilumya.com psoriasis.org rinvoq.com cancer.org
2026/06/01 4.17% 3.01% 5.67% 1.93% 1.5% 1.86% 2.54% 1.11% 1.1% 1.21%
2026/06/02 3.84% 2.7% 5.17% 1.75% 1.18% 1.96% 2.6% 1.3% 1.1% 1.14%
2026/06/03 5.56% 2.97% 3.99% 1.94% 0.97% 1.99% 2.59% 1.03% 1.19% 1.05%
2026/06/04 4.64% 2.34% 4.6% 1.38% 0.97% 1.72% 1.79% 1.52% 1.07% 1.05%
2026/06/05 4.55% 2.7% 3.42% 1.24% 0.83% 2.1% 1.68% 1.28% 1.11% 1.34%
2026/06/06 4.24% 2.94% 3.7% 1.61% 0.79% 2.03% 1.55% 1.43% 1.23% 1.24%
2026/06/07 4.06% 2.28% 3.65% 1.83% 0.83% 1.93% 1.52% 1.59% 0.94% 1.28%
2026/06/08 4.25% 2.66% 3.39% 1.55% 1.06% 1.55% 1.68% 1.39% 1% 1.34%
2026/06/09 3.71% 2.21% 4.81% 2.22% 0.99% 2.26% 1.67% 1.42% 0.89% 1.32%
2026/06/10 4.02% 2.33% 4.81% 1.58% 1.19% 1.93% 1.9% 1.39% 0.98% 1.43%
2026/06/11 4.11% 2.12% 4.05% 1.43% 1.2% 2.41% 1.98% 1.29% 1% 1.42%
2026/06/12 3.5% 2.16% 4.22% 1.96% 1.32% 2.4% 1.6% 1.19% 1.15% 1.51%
2026/06/13 3.79% 1.82% 4.39% 2.04% 1.2% 2.37% 1.45% 1.21% 1.16% 1.2%
2026/06/14 3.89% 2.11% 3.82% 1.62% 1.43% 1.73% 1.59% 1.39% 1.08% 1.53%
2026/06/15 4.35% 1.94% 5.43% 2.5% 1.3% 2.71% 2.21% 1.26% 1.08% 1.21%
2026/06/16 3.93% 2.28% 4.77% 1.89% 1.29% 2.32% 2.07% 1.06% 1.05% 1.14%
2026/06/17 3.31% 2.27% 5.59% 2.03% 1.34% 2.25% 2.12% 0.99% 1.04% 1.21%
2026/06/18 3.38% 1.95% 5.41% 2.4% 1.56% 2.29% 1.97% 0.85% 1.23% 1.01%
2026/06/19 2.94% 2.14% 5.51% 1.84% 1.48% 2.3% 1.57% 0.85% 1.57% 0.86%
2026/06/20 3.89% 2.49% 0.86% 0.42% 1.64% 0.48% 1.82% 0.86% 1.76% 1.28%
2026/06/21 4.23% 2.28% 1.06% 0.91% 1.64% 0.58% 1.84% 1.34% 1.98% 1.38%
2026/06/22 4.7% 2.67% 1.03% 1.04% 1.8% 0.47% 1.69% 1.22% 1.78% 1.82%
2026/06/23 4.21% 2.97% 1.63% 1.32% 1.46% 0.67% 1.62% 1.33% 1.83% 1.27%
2026/06/24 4.13% 3.02% 1.29% 0.74% 1.81% 0.35% 1.62% 1.51% 1.91% 1.14%
2026/06/25 4.08% 2.7% 1.38% 0.97% 1.71% 0.68% 1.69% 1.31% 1.99% 0.79%
2026/06/26 4.25% 2.47% 1.76% 1.62% 1.5% 1.07% 1.6% 1.16% 1.99% 0.79%
2026/06/27 3.55% 2.53% 2.3% 2.1% 1.21% 1.12% 1.58% 1.24% 1.62% 0.71%
2026/06/28 3.98% 2.15% 1.74% 1.6% 1.36% 1.18% 1.56% 1.34% 1.45% 1.24%
2026/06/29 4.25% 2.82% 1.88% 1.02% 1.61% 0.83% 1.6% 1.32% 1.45% 1.5%
2026/06/30 4.58% 3.19% 2.39% 1.96% 1.69% 1.34% 1.32% 1.23% 1.15% 0.98%
  • mayoclinic.org
  • prevention.com
  • cvs.com
  • treatmyuti.com
  • kisqali-hcp.com
  • uqora.com
  • ilumya.com
  • psoriasis.org
  • rinvoq.com
  • cancer.org

Copyright © Adthena. All rights reserved.

In June 2026, Mayo Clinic’s PPC spend fluctuated, peaking at 5.56% on June 3rd. CVS saw a sharp decline mid-month, while Prevention.com ended with a rise. Overall, diverse trends marked the month.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2769
2026/06/02 2648
2026/06/03 2690
2026/06/04 2686
2026/06/05 2758
2026/06/06 2653
2026/06/07 2732
2026/06/08 2739
2026/06/09 2701
2026/06/10 2686
2026/06/11 2679
2026/06/12 2618
2026/06/13 2602
2026/06/14 2530
2026/06/15 2544
2026/06/16 2515
2026/06/17 2523
2026/06/18 2510
2026/06/19 2494
2026/06/20 2401
2026/06/21 2412
2026/06/22 2409
2026/06/23 2379
2026/06/24 2316
2026/06/25 2312
2026/06/26 2260
2026/06/27 2247
2026/06/28 2251
2026/06/29 2294
2026/06/30 2223

Copyright © Adthena. All rights reserved.

In June 2026, distinct advertisers on Google SERP began at 2,769, fluctuated slightly, then steadily declined, ending at 2,223.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ohtuvayre.com 0.51%
mdanderson.org 0.48%
rinvoq.com 0.47%
opdivo.com 0.39%
telyrx.com 0.34%
admired.com -0.34%
treatmyuti.com -0.37%
walgreens.com -0.83%
uqora.com -0.96%
cvs.com -2.29%

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CVS.com saw a significant drop of 2.29% in click share, while Ohtuvayre.com gained 0.51%. Other notable movements include Uqora.com decreasing by 0.96% and Mdanderson.org increasing by 0.48%.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date prevention.com cvs.com mayoclinic.org treatmyuti.com walgreens.com hellowisp.com bimzelx.com uqora.com rinvoq.com ilumya.com
2026/06/01 3.83% 7.16% 2.06% 1.97% 0.99% 1.34% 1.01% 1.97% 1.13% 2.13%
2026/06/02 3.45% 6.66% 1.99% 1.77% 1.08% 1.46% 1.03% 2% 1.16% 2.16%
2026/06/03 3.73% 5.06% 2.96% 2.2% 0.96% 0.83% 0.86% 2.17% 1.33% 2.27%
2026/06/04 2.76% 6.07% 2.3% 1.44% 2.28% 1.34% 0.99% 1.71% 1.12% 1.51%
2026/06/05 3.26% 4.39% 2.37% 1.28% 1.68% 1.02% 1.09% 2.12% 1.22% 1.44%
2026/06/06 3.65% 4.54% 2.23% 1.68% 1.62% 1.02% 1.41% 2.12% 1.32% 1.32%
2026/06/07 2.87% 4.53% 2.1% 1.91% 1.44% 1.2% 1.18% 2.05% 1% 1.29%
2026/06/08 3.31% 4.14% 2.46% 1.64% 0.91% 1.06% 1.23% 1.61% 1.07% 1.44%
2026/06/09 2.68% 5.94% 2.04% 2.46% 1.2% 1.02% 0.87% 2.42% 0.95% 1.4%
2026/06/10 2.77% 6.45% 2.2% 1.7% 2.42% 1.07% 0.98% 1.94% 1.05% 1.61%
2026/06/11 2.62% 5.28% 2.15% 1.52% 2.07% 1.09% 1.08% 2.47% 1.1% 1.69%
2026/06/12 2.65% 5.3% 1.95% 2.08% 1.91% 1.13% 1.16% 2.56% 1.24% 1.4%
2026/06/13 2.32% 5.47% 1.94% 2.14% 1.73% 1.28% 1.3% 2.51% 1.25% 1.23%
2026/06/14 2.65% 4.68% 2.16% 1.72% 1.08% 1.07% 1.59% 1.8% 1.15% 1.38%
2026/06/15 2.38% 6.73% 2.34% 2.76% 1.42% 1.2% 0.8% 2.88% 1.18% 1.85%
2026/06/16 2.82% 6.08% 2.18% 1.99% 1.93% 1.29% 0.74% 2.44% 1.12% 1.68%
2026/06/17 2.81% 6.9% 1.82% 2.17% 1.77% 1.68% 0.74% 2.35% 1.13% 1.75%
2026/06/18 2.42% 6.65% 1.8% 2.45% 1.64% 1.71% 0.77% 2.32% 1.28% 1.62%
2026/06/19 2.64% 6.89% 1.77% 1.96% 1.71% 1.56% 0.99% 2.33% 1.67% 1.3%
2026/06/20 3.24% 1.24% 2.17% 0.44% 0.49% 0.72% 1.27% 0.47% 1.92% 1.57%
2026/06/21 2.92% 1.25% 2.46% 1.05% 0.4% 0.87% 1.14% 0.61% 2.17% 1.59%
2026/06/22 3.45% 1.34% 2.66% 1.02% 0.38% 1.07% 0.95% 0.45% 1.9% 1.47%
2026/06/23 3.69% 2.04% 2.25% 1.43% 0.46% 1.05% 0.79% 0.67% 1.98% 1.42%
2026/06/24 3.77% 1.6% 2.24% 0.86% 0.59% 0.81% 0.98% 0.37% 2.04% 1.41%
2026/06/25 3.34% 1.72% 2.27% 1.11% 0.44% 1.1% 1.12% 0.7% 2.21% 1.5%
2026/06/26 3.05% 2.18% 2.35% 1.7% 0.18% 1.31% 0.93% 1.07% 2.13% 1.38%
2026/06/27 3.1% 2.59% 2% 2.14% 0.46% 1.37% 0.9% 1.08% 1.78% 1.38%
2026/06/28 2.74% 2.19% 2.14% 1.64% 0.79% 1.5% 1.56% 1.07% 1.6% 1.4%
2026/06/29 3.57% 2.3% 2.33% 1.09% 1.1% 1.15% 1.56% 0.85% 1.49% 1.4%
2026/06/30 4.05% 2.84% 2.46% 1.94% 1.75% 1.69% 1.45% 1.2% 1.19% 1.15%
  • prevention.com
  • cvs.com
  • mayoclinic.org
  • treatmyuti.com
  • walgreens.com
  • hellowisp.com
  • bimzelx.com
  • uqora.com
  • rinvoq.com
  • ilumya.com

Copyright © Adthena. All rights reserved.

In June 2026, Prevention.com saw fluctuating impressions, peaking at 4.05% on the 30th. CVS.com started strong but dipped mid-month, ending at 2.84%. Mayoclinic.org maintained stability, closing at 2.46%. Treatmyuti.com experienced a mid-month drop, finishing at 1.94%. Walgreens.com had a low start, rising to 1.75% by month’s end. Hellowisp.com showed gradual growth, ending at 1.69%. Bimzelx.com remained steady, closing at 1.45%. Uqora.com saw a decline, finishing at 1.20%. Rinvoq.com peaked mid-month, ending at 1.19%. Ilumya.com had a consistent trend, closing at 1.15%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases - Last month
  1. 1
    Psoriatic Arthritis Symptoms - Official Patient Website Prescription treatment website

    Patients, Review The Symptoms Of Joint Pain And Stiffness Related To Psoriatic Arthritis.

  2. 2
    Simple Colon Cancer Test Now - Can Detect Colon Cancer Early https://www.cologuard.com › colon-test

    Colon Cancer Screening Test For Adults 45+ At Avg Risk. Rx Only. See Risk Info.

  3. 3
    What Is Plaque Psoriasis? - Where Symptoms May Appear https://www.ilumya.com/

    Learn what plaque psoriasis is and how it’s commonly identified by dermatologists.

  4. 4
    What Are The Signs Of Colon Cancer - Music Beats Cancer https://www.musicbeatscancer.org

    Colorectal cancer is a broad term to identify cancer that has afflicted certain parts of the digestive system. Normally, colon cancer develops in the latter parts of the digestive system - the colon and the rectum.

  5. 5
    Crohn’s Disease and Ulcerative Colitis - Vail Health Foundation https://www.vailhealthfoundation.org

    Crohn's disease can affect any part of the gastrointestinal tract, whereas ulcerative colitis is limited to the large intestine.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, advertisers like bimzelx.com and cologuard.com excel by addressing specific conditions such as psoriatic arthritis and colon cancer. Their ads focus on symptom awareness and early detection, resonating with audiences seeking clarity and proactive health measures.

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