Why is the US Healthcare & Medical Hospitals February 2026 Report useful and how should I use it?

Why is the US Healthcare & Medical Hospitals February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Healthcare & Medical Hospitals February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Healthcare & Medical Hospitals February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Healthcare & Medical Hospitals February 2026 Report?

The US Healthcare & Medical Hospitals February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Healthcare & Medical Hospitals February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Healthcare & Medical Hospitals February 2026 Report for?

The US Healthcare & Medical Hospitals February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Healthcare & Medical Hospitals - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	23.4897587697
	76.5102412303

23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	37
	63

37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	5%
Navigational	4%
Seasonal	0%
Local	15%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
zocdoc.com	18.11
citymd.com	5.77
midwestexpressclinic.com	5.12
kaiserpermanente.org	3.18
atriumhealth.org	2.61
doctorondemand.com	2.37
nextcare.com	1.86
carbonhealth.com	1.85
ascension.org	1.81
biolifeplasma.com	1.63
others	55.69

zocdoc.com - 18.11%
citymd.com - 5.77%
midwestexpressclinic.com - 5.12%
kaiserpermanente.org - 3.18%
atriumhealth.org - 2.61%
doctorondemand.com - 2.37%
nextcare.com - 1.86%
carbonhealth.com - 1.85%
ascension.org - 1.81%
biolifeplasma.com - 1.63%
others - 55.69%

Zocdoc leads with 18.11% click share, followed by CityMD at 5.77%. Others dominate with 55.69%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	zocdoc.com	citymd.com	doctorondemand.com	afcurgentcare.com	healthcare.com	piedmonturgentcare.org	atriumhealth.org	carbonhealth.com	nextcare.com	midwestexpressclinic.com
2026/02/01	12.78%	1.15%	4.56%	0.21%	2.83%	0.05%	0.23%	0.72%	2.57%	1.85%
2026/02/02	14.16%	3.42%	0.73%	0.3%	1.15%	6.22%	0.36%	0.1%	1.83%	1.35%
2026/02/03	20.22%	3.7%	5.73%	0.28%	2.21%	2.02%	3.14%	2.37%	0.29%	7.57%
2026/02/04	15.45%	6.82%	4.41%	5.85%	2.55%	0.11%	0.05%	0.57%	3.05%	2.04%
2026/02/05	15.95%	6.4%	2.45%	4.2%	2.45%	1.62%	2.26%	2.52%	3.11%	3.34%
2026/02/06	16.73%	5.24%	1.3%	0.15%	2.13%	0.09%	0.1%	0.49%	6.49%	10.34%
2026/02/07	11.45%	3.31%	1.46%	0.34%	2.78%	0.25%	2.48%	4.35%	0.61%	4.43%
2026/02/08	10.51%	1.24%	1.03%	0.08%	2.99%	6.31%	0.5%	6.59%	1.18%	4.98%
2026/02/09	12%	3.07%	0.96%	0.58%	1.53%	0.26%	7.57%	2.42%	5.49%	0.35%
2026/02/10	16.59%	11.95%	1.18%	4.52%	1.4%	0.32%	0.28%	0.6%	4.57%	5.14%
2026/02/11	12.06%	6.05%	2.17%	0.3%	2.85%	0.22%	0.05%	0.32%	2.02%	2.35%
2026/02/12	15.25%	6.12%	2.34%	4.01%	2.34%	1.56%	2.17%	2.4%	2.97%	3.19%
2026/02/13	16.25%	5.09%	1.26%	0.14%	2.07%	0.09%	0.11%	0.47%	6.31%	10.04%
2026/02/14	10.74%	3.1%	1.37%	0.32%	2.61%	0.23%	2.41%	4.08%	0.58%	4.16%
2026/02/15	10.1%	1.19%	0.99%	0.08%	2.87%	6.06%	0.49%	6.34%	1.13%	4.79%
2026/02/16	11.6%	2.97%	0.93%	0.56%	1.48%	0.25%	7.31%	2.33%	5.31%	0.34%
2026/02/17	9.81%	1.07%	0.33%	1.67%	3.15%	5.4%	6.38%	2.42%	0.08%	0.46%
2026/02/18	12.57%	2.32%	4.91%	0.21%	2.34%	0.05%	1.57%	7.36%	0.12%	6.38%
2026/02/19	17.44%	8.14%	1.24%	0.06%	5.72%	0.21%	5.31%	3.03%	0.23%	0.21%
2026/02/20	16.77%	7.18%	2.59%	0.01%	2.48%	0.24%	2.14%	0.39%	0.29%	3.58%
2026/02/21	9.71%	0.48%	5.54%	6.7%	3.49%	0.06%	0.11%	2.27%	3.67%	2.22%
2026/02/22	17.05%	3.49%	1.11%	6.33%	3.89%	0.22%	0.42%	0.37%	2.65%	0.17%
2026/02/23	17.34%	3.71%	4.13%	0.67%	2.57%	2.78%	0.39%	0.42%	0.07%	11.78%
2026/02/24	13.78%	2.16%	6.82%	1.95%	2.1%	1.77%	0.24%	2.52%	2.48%	3.9%
2026/02/25	15.1%	3.45%	3.01%	0.21%	2.78%	0.07%	7.06%	0.19%	2.58%	0.35%
2026/02/26	10.82%	0.27%	4.65%	3.97%	3.03%	6.23%	0.13%	3.66%	2.39%	0.17%
2026/02/27	15.68%	3.97%	2.38%	0.17%	2.32%	3.11%	0.15%	0.65%	0.32%	9.61%
2026/02/28	13.34%	7.01%	5.23%	4.3%	2.72%	1.39%	1.24%	0.43%	0.26%	0.26%

zocdoc.com
citymd.com
doctorondemand.com
afcurgentcare.com
healthcare.com
piedmonturgentcare.org
atriumhealth.org
carbonhealth.com
nextcare.com
midwestexpressclinic.com

Zocdoc.com led February with fluctuating spend, peaking at 20.22 on the 3rd. Citymd.com saw a notable spike on the 10th. Doctorondemand.com had a steady rise, while afcurgentcare.com surged on the 21st. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	848
2026/02/02	903
2026/02/03	860
2026/02/04	870
2026/02/05	866
2026/02/06	841
2026/02/07	858
2026/02/08	858
2026/02/09	887
2026/02/10	829
2026/02/11	872
2026/02/12	866
2026/02/13	841
2026/02/14	858
2026/02/15	858
2026/02/16	887
2026/02/17	726
2026/02/18	856
2026/02/19	839
2026/02/20	808
2026/02/21	778
2026/02/22	829
2026/02/23	880
2026/02/24	880
2026/02/25	841
2026/02/26	779
2026/02/27	794
2026/02/28	753

February saw fluctuating advertiser numbers, peaking at 903 on the 2nd, then declining to 753 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
kaiserpermanente.org	2.17%
sentara.com	1.08%
atriumhealth.org	0.69%
doctorondemand.com	0.64%
intermountainhealthcare.org	0.63%
wellnow.com	-0.98%
nextcare.com	-1.31%
ascension.org	-1.32%
midwestexpressclinic.com	-1.51%
citymd.com	-2.01%

Kaiser Permanente surged with a 2.17% click share increase, while CityMD faced a 2.01% decline.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	zocdoc.com	citymd.com	doctorondemand.com	healthcare.com	biolifeplasma.com	piedmonturgentcare.org	carbonhealth.com	ascension.org	midwestexpressclinic.com	nextcare.com
2026/02/01	12.12%	0.99%	3.85%	2.12%	1.36%	0.09%	1.54%	1.56%	1.42%	2.5%
2026/02/02	14.62%	3.01%	0.62%	0.98%	1.34%	5.02%	0.13%	0.42%	2.28%	1.25%
2026/02/03	19.94%	4.07%	5.29%	1.63%	1.71%	2%	2.62%	1.1%	4.77%	0.4%
2026/02/04	17.61%	7.16%	4.1%	1.91%	1.64%	0.12%	0.87%	2.25%	1.64%	2.25%
2026/02/05	16.37%	5.21%	2.16%	1.92%	1.85%	1.64%	2.96%	2.3%	2.35%	2.29%
2026/02/06	17.57%	4.39%	1.15%	1.65%	2.09%	0.13%	0.68%	2.8%	7.28%	5%
2026/02/07	11.09%	2.39%	0.97%	1.88%	2.2%	0.25%	4.49%	3.54%	4.16%	0.69%
2026/02/08	11.26%	1.39%	0.64%	2.27%	1.8%	5.03%	8.57%	1.78%	4.14%	1.35%
2026/02/09	11.84%	3.26%	0.52%	1.36%	2.19%	0.27%	2.81%	0.73%	0.44%	5.5%
2026/02/10	17.99%	10.05%	0.97%	1.18%	1.71%	0.62%	0.82%	1.72%	4.37%	2.74%
2026/02/11	12.99%	4.83%	1.85%	1.9%	1.92%	0.3%	0.39%	2.97%	1.95%	1.51%
2026/02/12	16.37%	5.21%	2.16%	1.92%	1.85%	1.64%	2.96%	2.3%	2.35%	2.29%
2026/02/13	17.57%	4.39%	1.15%	1.65%	2.09%	0.13%	0.68%	2.8%	7.28%	5%
2026/02/14	11.09%	2.39%	0.97%	1.88%	2.2%	0.25%	4.49%	3.54%	4.16%	0.69%
2026/02/15	11.26%	1.39%	0.64%	2.27%	1.8%	5.03%	8.57%	1.78%	4.14%	1.35%
2026/02/16	11.84%	3.26%	0.52%	1.36%	2.19%	0.27%	2.81%	0.73%	0.44%	5.5%
2026/02/17	9.88%	1.04%	0.19%	1.96%	2.71%	4.19%	4.01%	0.31%	0.49%	0.08%
2026/02/18	12.91%	2.07%	4.32%	1.91%	1.7%	0.04%	6.34%	1.6%	6.9%	0.14%
2026/02/19	17.31%	5.65%	0.89%	3.92%	1.92%	0.37%	2.95%	1.56%	0.22%	0.24%
2026/02/20	17.77%	4.97%	2.26%	2.08%	2.42%	0.3%	0.54%	0.19%	3.59%	0.38%
2026/02/21	11.11%	0.5%	4.7%	2.32%	2.51%	0.08%	2.58%	0.77%	2.03%	2.67%
2026/02/22	16.97%	2.67%	0.8%	2.35%	1.88%	0.19%	0.46%	0.1%	0.18%	1.57%
2026/02/23	17.75%	2.99%	3.8%	2.02%	1.39%	3.04%	1.16%	1.15%	7.25%	0.1%
2026/02/24	13.94%	2.07%	5.75%	1.51%	1.45%	1.71%	2.8%	2.23%	2.58%	1.69%
2026/02/25	16.04%	3.31%	2.43%	1.88%	2.08%	0.16%	0.28%	0.33%	0.55%	1.75%
2026/02/26	11.59%	0.3%	4.31%	2.47%	1.74%	5.07%	4.5%	1.46%	0.24%	1.63%
2026/02/27	17.5%	4.95%	1.97%	1.92%	1.67%	2.73%	0.82%	0.11%	6.15%	0.34%
2026/02/28	14.02%	7.23%	5.15%	1.98%	1.97%	1.63%	0.53%	0.36%	0.25%	0.24%

zocdoc.com
citymd.com
doctorondemand.com
healthcare.com
biolifeplasma.com
piedmonturgentcare.org
carbonhealth.com
ascension.org
midwestexpressclinic.com
nextcare.com

In February 2026, Zocdoc.com led with fluctuating impressions, peaking at 19.94%. Citymd.com and Doctorondemand.com showed varied trends, while Healthcare.com and Biolifeplasma.com maintained steady shares. The month concluded with Zocdoc.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month

1
Ascension Illinois ER Care - 24/7 Emergency Care https://healthcare.ascension.org › emergency-care
Our ER Care Teams Are Here 24/7 For Life-Threatening & Severe Illness & Injury.
2
For Non-Emergency Care - Same-Day Appointments https://www.circlemedical.com › urgent-care
Our Providers Diagnose and Treat a Wide Range of Non-Emergency Conditions. Virtual Urgent Care.
3
CityMD Walk-In Clinic Near You - Walk-In Urgent Care Near You https://www.citymd.com
There's a CityMD open near you. Get the quick, quality care you deserve today.
4
https://www.healthmarkets.com/
2026 Affordable Care Act Plans - Call a Licensed Ins Agent. Save Time And Let HealthMarkets Do The Searching. It's Personalized & At No Cost To You.
5
Piedmont Urgent Care - Walk In Anytime https://www.piedmonturgentcare.org
Piedmont Urgent Care Treats Illnesses & Injuries As Well As Basic Healthcare Services.

In the competitive landscape of healthcare PPC ads, Ascension Illinois stands out with its 24/7 emergency care promise, while Circle Medical and CityMD emphasize accessibility and convenience for non-emergency needs. HealthMarkets offers personalized insurance solutions, and Piedmont Urgent Care highlights comprehensive walk-in services.

Frequently Asked Questions

Why is the US Healthcare & Medical Hospitals February 2026 Report useful and how should I use it?

Why is the US Healthcare & Medical Hospitals February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Healthcare & Medical Hospitals February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Healthcare & Medical Hospitals February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Healthcare & Medical Hospitals February 2026 Report?

The US Healthcare & Medical Hospitals February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Healthcare & Medical Hospitals February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Healthcare & Medical Hospitals February 2026 Report for?

The US Healthcare & Medical Hospitals February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Hospitals – US

Google AI Overview visibility for Healthcare & Medical Hospitals US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Competitor Count for US Healthcare & Medical Hospitals

Market Loss & Market Gains for US Healthcare & Medical Hospitals

US Healthcare & Medical Hospitals Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Frequently Asked Questions

Why is the US Healthcare & Medical Hospitals February 2026 Report useful and how should I use it?

Why is the US Healthcare & Medical Hospitals February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Healthcare & Medical Hospitals February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Healthcare & Medical Hospitals February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

UK Hospitals

AUS Hospitals

the7stars achieves Google Ads PPC campaign optimization with Adthena