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US Healthcare & Medical Hospitals - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – US

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.4385989567
67.5614010433
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 4%
Navigational 10%
Seasonal 0%
Local 13%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 20.91
kaiserpermanente.org 6.14
citymd.com 4.23
cedars-sinai.org 2.86
healthcare.com 2.79
uhc.com 2.78
oakstreethealth.com 1.91
biolifeplasma.com 1.9
exerurgentcare.com 1.9
riceemergencyroom.com 1.87
others 52.71
  • zocdoc.com - 20.91%
  • kaiserpermanente.org - 6.14%
  • citymd.com - 4.23%
  • cedars-sinai.org - 2.86%
  • healthcare.com - 2.79%
  • uhc.com - 2.78%
  • oakstreethealth.com - 1.91%
  • biolifeplasma.com - 1.9%
  • exerurgentcare.com - 1.9%
  • riceemergencyroom.com - 1.87%
  • others - 52.71%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Zocdoc leads with a 20.91% click share, followed by Kaiser Permanente at 6.14%. CityMD captures 4.23%, while “others” dominate with 52.71%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com uhc.com healthcare.com doctorondemand.com cedars-sinai.org citymd.com memorialcare.org exerurgentcare.com riceemergencyroom.com piedmonturgentcare.org
2026/07/01 16.2% 2.75% 5.99% 0.69% 7.01% 0.99% 3.14% 1.34% 7.45% 0.21%
2026/07/02 21.16% 0.71% 9.6% 0.74% 0.31% 8.68% 0.17% 0.22% 3.95% 0.1%
2026/07/03 20.15% 4.07% 8.1% 0.67% 0.18% 2.95% 0.1% 1.32% 0.27% 3.2%
2026/07/04 15.09% 3.32% 5.12% 0.83% 2.46% 2.32% 0.08% 1.63% 5.42% 0.05%
2026/07/05 12.85% 2.6% 10.29% 0.57% 0.27% 6.24% 4.22% 0.21% 0% 1.01%
2026/07/06 26.79% 5.65% 7.34% 0.42% 5.55% 17.84% 0.05% 4.08% 0.12% 0.06%
2026/07/07 17.85% 1.43% 7.92% 1.12% 0.3% 0.3% 0.08% 2.86% 0.03% 2.39%
2026/07/08 19.56% 10.59% 10.15% 0.8% 0.15% 5.2% 0.25% 0.15% 0.27% 0.03%
2026/07/09 17.98% 1.71% 8.99% 0.78% 6.05% 0.35% 3.39% 5.13% 2.7% 0.04%
2026/07/10 25.53% 0.75% 9.89% 1.23% 0.52% 8.78% 0.24% 2.79% 0.01% 0.16%
2026/07/11 6.95% 4.26% 5.31% 4.28% 0.19% 0.25% 0.09% 0.25% 6.32% 0.12%
2026/07/12 12.72% 6.83% 9.42% 1% 3.03% 4.6% 6.01% 0.26% 0.03% 0.39%
2026/07/13 14.7% 2.65% 4.86% 2.89% 8.06% 5.19% 3.83% 3.71% 1.75% 4.87%
2026/07/14 22.34% 5.18% 3.11% 2.99% 5.61% 0.73% 0.24% 8.11% 0.06% 8.05%
2026/07/15 15.26% 3.77% 2.22% 0.8% 0.33% 0.44% 0.51% 0.11% 0% 0%
2026/07/16 18.89% 7.78% 4.36% 0.48% 4.15% 0.24% 8.19% 3.3% 2.97% 0.08%
2026/07/17 13.55% 5.85% 7.69% 0.92% 0.64% 0.64% 0.08% 0.14% 0.57% 0.01%
2026/07/18 10.11% 2.31% 8.09% 0.93% 0.33% 0.29% 0.31% 2.32% 14.6% 0.27%
2026/07/19 11.43% 6.2% 4.88% 0.66% 0.9% 24.78% 0.09% 0.02% 0% 0.02%
2026/07/20 11.29% 3.17% 11.33% 1.35% 0.4% 0.69% 0.03% 0.87% 0% 0.15%
2026/07/21 22.16% 5.16% 3.09% 2.96% 5.56% 0.72% 0.24% 8.04% 0.06% 7.99%
2026/07/22 18.24% 3.52% 6.11% 1.28% 0.24% 0.39% 0.35% 0.11% 3.7% 6.13%
2026/07/23 9.73% 3.8% 3.1% 0.66% 4.39% 7.61% 4.52% 1.08% 0.02% 0.15%
2026/07/24 11.9% 6.92% 5.36% 1.27% 0.4% 0.27% 0.33% 1.75% 3.95% 0.12%
2026/07/25 14.44% 4.16% 4.43% 3.47% 7.92% 0.55% 0.2% 2.87% 0.03% 7.22%
2026/07/26 6.91% 4.25% 4.12% 5.84% 8.38% 4.34% 2.82% 5.01% 2.15% 0.1%
2026/07/27 13.64% 4.14% 6.11% 1.02% 4.13% 6.26% 3.99% 3.62% 0.15% 0.02%
2026/07/28 17.06% 2.88% 4.42% 4.53% 11.94% 0.85% 0.08% 0.24% 5.57% 0.08%
2026/07/29 14.46% 2.83% 4.58% 1.13% 3.82% 12.02% 2.9% 0.08% 6.02% 7.38%
2026/07/30 10.03% 3.05% 4.79% 0.82% 10.92% 0.43% 0.12% 0.15% 0.01% 0.07%
2026/07/31 14.28% 5.22% 2.98% 1.09% 0.53% 0.46% 0.25% 0.16% 0.11% 0.03%
  • zocdoc.com
  • uhc.com
  • healthcare.com
  • doctorondemand.com
  • cedars-sinai.org
  • citymd.com
  • memorialcare.org
  • exerurgentcare.com
  • riceemergencyroom.com
  • piedmonturgentcare.org

Copyright © Adthena. All rights reserved.

In July 2026, Zocdoc.com led with fluctuating spend, peaking at 26.79 on July 6. Uhc.com and Healthcare.com showed moderate activity, while DoctorOnDemand.com and Cedars-Sinai.org had sporadic spikes. CityMD.com surged on July 19, reaching 24.78. The month concluded with varied spend across domains.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 654
2026/07/02 695
2026/07/03 700
2026/07/04 712
2026/07/05 716
2026/07/06 681
2026/07/07 712
2026/07/08 639
2026/07/09 598
2026/07/10 666
2026/07/11 652
2026/07/12 669
2026/07/13 671
2026/07/14 638
2026/07/15 632
2026/07/16 659
2026/07/17 633
2026/07/18 621
2026/07/19 565
2026/07/20 560
2026/07/21 638
2026/07/22 745
2026/07/23 725
2026/07/24 728
2026/07/25 776
2026/07/26 769
2026/07/27 738
2026/07/28 734
2026/07/29 697
2026/07/30 695
2026/07/31 687

Copyright © Adthena. All rights reserved.

July began with 654 advertisers, peaking at 776 on the 25th. A mid-month dip to 560 on the 20th was followed by a strong recovery, ending at 687.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kaiserpermanente.org 2.48%
cedars-sinai.org 1.39%
denverhealth.org 1.12%
intermountainhealthcare.org 1.04%
atriumhealth.org 0.84%
umcsn.com -0.51%
fastpacehealth.com -0.81%
aurorahealthcare.org -0.87%
healthcare.com -1.14%
zocdoc.com -3.09%

Copyright © Adthena. All rights reserved.

Kaiser Permanente surged with a 2.48% click share increase, while Zocdoc faced a 3.09% decline. Cedars-Sinai and Denver Health also rose, contrasting with declines from Healthcare.com and Aurora Healthcare.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com uhc.com kaiserpermanente.org healthcare.com biolifeplasma.com oakstreethealth.com cedars-sinai.org citymd.com exerurgentcare.com riceemergencyroom.com
2026/07/01 16.67% 1.48% 1.13% 4.25% 1.28% 2.36% 4.66% 1.28% 1.7% 6.21%
2026/07/02 17.8% 0.55% 2.16% 5.96% 1.04% 1.88% 0.3% 3.99% 0.28% 3.68%
2026/07/03 20.41% 1.91% 3.03% 5.87% 1.7% 2.08% 0.32% 3.01% 1.45% 0.41%
2026/07/04 16.93% 1.66% 1.8% 3.72% 2.19% 1.9% 1.7% 2.71% 1.66% 4.82%
2026/07/05 12.63% 1.39% 4.06% 7.03% 1.68% 1.84% 0.29% 4.65% 0.23% 0%
2026/07/06 27.97% 2.93% 1.49% 5.91% 1.36% 1.57% 4.66% 12.51% 4.37% 0.18%
2026/07/07 15.99% 0.78% 0.6% 4.66% 1.7% 1.58% 0.39% 0.24% 2.52% 0.03%
2026/07/08 19.91% 5.38% 1.36% 8.06% 1.97% 1.82% 0.11% 3.35% 0.11% 0.3%
2026/07/09 17.38% 1.02% 0.08% 6.46% 1.65% 2.31% 4.97% 0.43% 5.03% 2.51%
2026/07/10 22.92% 0.62% 1.12% 7.1% 1.91% 2.78% 0.36% 5.18% 3.67% 0.02%
2026/07/11 7.97% 1.98% 4.65% 3.72% 1.13% 1.16% 0.21% 0.3% 0.28% 6.62%
2026/07/12 14.48% 3.53% 0.27% 7.14% 2.31% 2.05% 2.63% 3.21% 0.23% 0.05%
2026/07/13 15.7% 1.43% 2.01% 3.69% 2.33% 2.19% 5.59% 4.3% 3.83% 1.95%
2026/07/14 24.04% 2.59% 0.23% 2.34% 3.48% 2.34% 4.75% 0.74% 8.71% 0.09%
2026/07/15 16.34% 2.11% 0.97% 1.58% 2.35% 2.03% 0.29% 0.7% 0.15% 0%
2026/07/16 17.59% 3.84% 1.24% 3.18% 1.7% 1.29% 3.88% 0.31% 3.5% 3.45%
2026/07/17 13.11% 2.86% 6.87% 5.66% 3.83% 2.14% 0.54% 0.74% 0.18% 0.96%
2026/07/18 9.49% 1.45% 4.4% 5.35% 1.68% 1.56% 0.31% 0.3% 2% 14.59%
2026/07/19 12.32% 3.44% 3.09% 4.03% 2.25% 0.71% 1.98% 15.75% 1.85% 0%
2026/07/20 11.15% 1.73% 3.98% 7.32% 2.84% 1.16% 0.3% 0.75% 1.2% 0%
2026/07/21 24.04% 2.59% 0.23% 2.34% 3.48% 2.34% 4.75% 0.74% 8.71% 0.09%
2026/07/22 17.5% 1.92% 6.57% 4.5% 2.32% 2.64% 0.22% 0.46% 0.14% 3.92%
2026/07/23 11.68% 2.07% 1.51% 2.44% 2.49% 1.35% 3.8% 7.48% 1.43% 0.02%
2026/07/24 12.91% 3.19% 2.82% 3.9% 2.71% 2.06% 0.36% 0.31% 1.6% 4.23%
2026/07/25 15.79% 2.26% 5.27% 3.08% 1.81% 1.98% 6.27% 0.68% 3.04% 0.03%
2026/07/26 8.22% 2.37% 4.86% 3.23% 1.42% 0.97% 4.96% 2.87% 5.72% 2.44%
2026/07/27 13.8% 2.17% 2.71% 4.59% 2.99% 1.5% 3.67% 4.07% 3.81% 0.14%
2026/07/28 16.3% 1.6% 0.4% 3.26% 2.99% 1.11% 9.63% 0.81% 0.51% 6.19%
2026/07/29 16.4% 1.6% 1.91% 3.51% 2.41% 1.92% 3.38% 6.9% 0.1% 6.34%
2026/07/30 11.67% 1.75% 3.03% 3.52% 1.91% 1.32% 8.27% 0.43% 0.2% 0.01%
2026/07/31 16.29% 3.02% 2.66% 2.42% 2.41% 2.29% 0.62% 0.6% 0.21% 0.09%
  • zocdoc.com
  • uhc.com
  • kaiserpermanente.org
  • healthcare.com
  • biolifeplasma.com
  • oakstreethealth.com
  • cedars-sinai.org
  • citymd.com
  • exerurgentcare.com
  • riceemergencyroom.com

Copyright © Adthena. All rights reserved.

In July 2026, Zocdoc.com led with fluctuating impressions, peaking at 27.97% on July 6. Uhc.com and Kaiser Permanente showed modest shares, while Healthcare.com maintained steady visibility. Citymd.com and Exerurgentcare.com had sporadic spikes, with Riceemergencyroom.com peaking mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month
  1. 1
    Urgent Care Nearby - Locations Nearby - Walk-Ins Welcome https://www.atriumhealth.org › urgent

    Walk-In, Or Reserve Your Spot. High Quality Urgent Care With Extended Weekday And Weekend Hours. Walk-In's Welcome. Convenient Locations. Same Day Appointments. 7 Days a Week. Evening Hours. Weekend Hours. Extended Hours.

  2. 2
    Urgent Care Clinic Near You - Visit A Clinic Near You Today https://www.carenow.com/urgent-care/kansas-city

    Convenience You Need, The Care You Deserve. Walk-Ins Welcome Or Check In Online. Walk-Ins Welcome. Visit A CareNow® Urgent Care In Kansas City For Quality Care. Walk-Ins Always Welcome. Shorter Wait Time. Medical Tests. Quality & Convenient Care. Affordable Care. Immunizations.

  3. 3
    We Are Ready To Care For You - Open 24 Hours, 7 Days A Week https://www.commonspirit.org

    Our dedicated ER staff treats patients of all ages for urgent & life-threatening problems. We contact specialists and subspecialists if you need more complex care.

  4. 4
    Memorial Hermann-GoHealth - Washington Ave Urgent Care https://www.gohealthuc.com

    Open 7 Days A Week. Save Your Spot Online For Shorter Wait Times. Pediatric Care When You Need It. Walk In or Book Online Today. Faster Than The ER. Same Day Visits. Short Wait Times. MemorialHermann Providers. On-Demand Care.

  5. 5
    Kaiser Permanente® Care In NV - KP® Health Care In Nevada https://healthy.kaiserpermanente.org

    Kaiser Permanente & Renown Health: Greater Access To Doctors, Locations, & Specialists.

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In the competitive landscape of urgent care, Atrium Health and CareNow emphasize convenience and accessibility, welcoming walk-ins and offering extended hours. CommonSpirit highlights comprehensive emergency care, while GoHealth UC focuses on speed and pediatric services. Kaiser Permanente showcases extensive access to healthcare professionals in Nevada.

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