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US Healthcare & Medical Hospitals - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 17.77
ascension.org 4.88
atriumhealth.org 4.68
doctorondemand.com 3.82
citymd.com 3.64
carbonhealth.com 1.85
fastmed.com 1.84
oakstreethealth.com 1.75
midwestexpressclinic.com 1.68
denverhealth.org 1.6
others 56.49

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 56.49% click share. Zocdoc leads individual advertisers at 17.77%, followed by Ascension at 4.88%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zocdoc.com carbonhealth.com doctorondemand.com ascension.org healthmarketadvisor.com healthforcalifornia.com oakstreethealth.com midwestexpressclinic.com atriumhealth.org citymd.com
2025/05/01 10.93% 0.35% 6.21% 8.22% 4.04% 0.1% 2.74% 0.53% 0.4% 0.03%
2025/05/02 13.96% 0.29% 3.02% 0.86% 2.79% 1.98% 2.47% 0.33% 11.63% 0.09%
2025/05/03 11.54% 1.5% 2.19% 3.34% 0.38% 5.7% 1.28% 0.17% 0.25% 0.45%
2025/05/04 12.5% 9.41% 3.81% 5.94% 3.99% 2.14% 0.89% 0.56% 0.26% 0.34%
2025/05/05 16.49% 5.11% 3.57% 4.74% 0.12% 2.01% 0.91% 2% 0.04% 0.61%
2025/05/06 21.87% 2.13% 4.64% 0.79% 1.33% 0.66% 2.44% 0.34% 0.32% 6.13%
2025/05/07 14.1% 0.25% 5.06% 4.8% 0.49% 0.15% 2.69% 3.07% 9.59% 0.72%
2025/05/08 19.06% 0.63% 3% 11.36% 2.8% 0.04% 2.04% 3.17% 0.42% 3.41%
2025/05/09 12.4% 0.42% 3.03% 1% 1.64% 1.94% 1.68% 0.31% 8.52% 2.75%
2025/05/10 16.1% 0.26% 3.01% 4.07% 1.9% 4.56% 0.81% 7.6% 0.04% 4.98%
2025/05/11 8.09% 1.33% 5.63% 1.76% 0.83% 0.86% 0.28% 0.37% 7.35% 2.22%
2025/05/12 22.94% 3.03% 5.48% 9.42% 1.62% 0.76% 1.62% 2.77% 0.06% 8.55%
2025/05/13 18.06% 3.19% 5.68% 0.78% 0.25% 0.72% 1.7% 0.16% 4.35% 3.54%
2025/05/14 14.1% 3.09% 0.48% 0.58% 0.7% 3.83% 3.38% 0.21% 1.44% 7.12%
2025/05/15 14.06% 6.3% 0.52% 0.48% 1.07% 0.11% 1.62% 0.06% 3.62% 6.12%
2025/05/16 11.15% 4.25% 3.51% 6.48% 0.21% 0.83% 3.11% 0.11% 0.09% 0.86%
2025/05/17 17.83% 1.9% 3.22% 11.19% 2.99% 0.18% 0.26% 2.38% 0.03% 0.42%
2025/05/18 14.16% 0.08% 2.37% 2.66% 0.51% 1.03% 0.41% 0.02% 0.18% 0.39%
2025/05/19 16.37% 0.26% 6.19% 4.52% 1.45% 0.34% 1.38% 0.17% 0.12% 0.84%
2025/05/20 18.97% 0.08% 2.63% 4.36% 3.96% 1.87% 3.05% 0.22% 0.04% 0.49%
2025/05/21 18.75% 2.13% 5.05% 2.21% 0.55% 1.81% 3.11% 0.35% 0.39% 0.32%
2025/05/22 16.14% 0.36% 1.55% 6.81% 1.24% 0.47% 1.64% 3.54% 0.77% 4.63%
2025/05/23 19.81% 0.13% 2.78% 7.95% 2.03% 2.96% 1.99% 3.75% 0.03% 2.46%
2025/05/24 21.45% 0.16% 4.31% 0.54% 0.79% 1.7% 0.14% 0.18% 4.47% 2.54%
2025/05/25 9.45% 0.2% 4.72% 1.85% 2.32% 3.57% 0.1% 0.06% 2.36% 2.67%
2025/05/26 10.93% 2.07% 4.16% 9.1% 3.33% 1.61% 1.28% 3.72% 0.03% 0%
2025/05/27 15.06% 0.19% 5.9% 9.82% 4.03% 3.08% 1.94% 0.42% 0.15% 0%
2025/05/28 13.82% 0.59% 2.43% 4.37% 1.06% 0.46% 0.8% 2.99% 6.74% 0%
2025/05/29 14.25% 0.12% 3.06% 3.38% 0.21% 0.73% 1.25% 0.26% 0.08% 0%
2025/05/30 17.22% 0.42% 2.54% 0.73% 0.84% 2.6% 0.7% 0.53% 10.87% 0%
2025/05/31 25.97% 3.39% 3.3% 1.81% 1.35% 1.02% 0.56% 0.32% 0.04% 0%

Copyright © Adthena. All rights reserved.

Zocdoc.com dominated May, peaking at 25.97% on the 31st. Carbonhealth.com fluctuated, ending at 3.39%. Doctorondemand.com saw steady activity, closing at 3.3%. Citymd.com and ascension.org had varied trends, while healthmarketadvisor.com and healthforcalifornia.com showed modest gains. Oakstreethealth.com and midwestexpressclinic.com remained stable. Atriumhealth.org spiked mid-month.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 609
2025/05/02 680
2025/05/03 658
2025/05/04 625
2025/05/05 682
2025/05/06 687
2025/05/07 729
2025/05/08 728
2025/05/09 692
2025/05/10 679
2025/05/11 697
2025/05/12 672
2025/05/13 716
2025/05/14 725
2025/05/15 764
2025/05/16 721
2025/05/17 723
2025/05/18 764
2025/05/19 783
2025/05/20 706
2025/05/21 764
2025/05/22 755
2025/05/23 706
2025/05/24 652
2025/05/25 670
2025/05/26 680
2025/05/27 681
2025/05/28 707
2025/05/29 662
2025/05/30 690
2025/05/31 665

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 609, peaked at 783 mid-month, and concluded at 665, showcasing dynamic fluctuations.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
zocdoc.com 2.27%
adventisthealth.org 1.06%
mydrnow.com 1.03%
stlukeshealth.org 0.95%
riceemergencyroom.com 0.77%
intermountainhealth.org -0.94%
afcurgentcare.com -1.75%
carbonhealth.com -2.22%
denverhealth.org -2.6%
citymd.com -3.91%

Copyright © Adthena. All rights reserved.

Zocdoc.com surged with a 2.27% click share increase, while citymd.com faced a 3.91% decline.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com carbonhealth.com doctorondemand.com ascension.org oakstreethealth.com midwestexpressclinic.com atriumhealth.org fastmed.com citymd.com mydrnow.com
2025/05/01 10.41% 0.47% 8.07% 10.46% 2.98% 0.5% 1.02% 0.02% 0.04% 0.02%
2025/05/02 13.85% 0.39% 4.61% 1.18% 3.12% 0.37% 8.53% 2.12% 0.08% 0%
2025/05/03 10.95% 1.8% 2.96% 2.64% 1.29% 0.21% 0.14% 0.12% 0.37% 0.18%
2025/05/04 12.41% 10.12% 3.31% 5.19% 1% 0.81% 0.12% 0% 0.34% 0.15%
2025/05/05 15.66% 6.03% 3.12% 4.44% 0.95% 2.16% 0.03% 0% 0.7% 0.29%
2025/05/06 21.61% 2.84% 4.79% 0.77% 2.68% 0.43% 0.26% 0.13% 5.52% 0.24%
2025/05/07 14.21% 0.29% 5.77% 4.28% 2.82% 3.35% 6.48% 4.81% 0.71% 0%
2025/05/08 18.96% 0.92% 2.57% 10.13% 2.29% 3.51% 0.44% 0.11% 3.67% 0.11%
2025/05/09 12.47% 0.55% 3.42% 0.99% 1.87% 0.43% 6.75% 4.5% 2.78% 0.04%
2025/05/10 15.69% 0.33% 3.29% 3.37% 0.79% 8.13% 0.04% 0.02% 4.96% 0.21%
2025/05/11 7.66% 1.5% 6.04% 2.39% 0.24% 0.32% 5.59% 5.62% 1.67% 5.52%
2025/05/12 22.52% 4.33% 5.79% 8.7% 1.75% 3.05% 0.05% 0% 7.49% 0.02%
2025/05/13 17.29% 4.43% 6.15% 0.77% 1.85% 0.16% 2.95% 3% 3.48% 0.18%
2025/05/14 12.66% 4.9% 0.18% 0.49% 3.26% 0.2% 0.98% 0% 5.22% 0.24%
2025/05/15 12.8% 6.08% 0.2% 0.51% 1.9% 0.1% 2.47% 0% 5.05% 0.31%
2025/05/16 10.99% 4.04% 2.55% 6.16% 3.24% 0.17% 0.05% 0.01% 0.76% 6.03%
2025/05/17 17.15% 2.17% 3.07% 10.07% 0.22% 2.55% 0.02% 0% 0.45% 1.91%
2025/05/18 13.31% 0.1% 1.49% 2.55% 0.35% 0.02% 0.27% 0.43% 0.41% 0.03%
2025/05/19 15.24% 0.31% 6.44% 4.12% 1.35% 0.23% 0.06% 0.49% 0.64% 3.51%
2025/05/20 18.51% 0.06% 1.14% 5.47% 3.42% 0.35% 0.03% 0% 0.67% 12.32%
2025/05/21 18.97% 2.53% 6.42% 2.78% 3.11% 0.42% 0.27% 0% 0.3% 0.47%
2025/05/22 15.78% 0.53% 1.31% 6.12% 1.69% 3.99% 0.73% 0.42% 4.91% 0.52%
2025/05/23 21% 0.15% 1.24% 7.35% 2.26% 4.39% 0.02% 0.04% 2.56% 0.22%
2025/05/24 21.8% 0.2% 4.6% 0.51% 0.18% 0.25% 3.17% 3.07% 2.36% 0.66%
2025/05/25 8.6% 0.22% 3.26% 1.7% 0.12% 0.05% 1.5% 0.31% 2.6% 9.14%
2025/05/26 10.63% 2.46% 4% 8.39% 1.41% 4.11% 0.02% 0.03% 0% 0.55%
2025/05/27 15.76% 0.22% 5.54% 8.93% 1.97% 0.59% 0.11% 0.2% 0% 0.01%
2025/05/28 12.82% 0.72% 2.84% 3.79% 0.8% 3.1% 4.48% 2.96% 0% 3.03%
2025/05/29 13.87% 0.14% 3.09% 2.86% 1.27% 0.29% 0.09% 0% 0% 0.44%
2025/05/30 16.83% 0.59% 1.82% 0.72% 0.83% 0.65% 7.96% 6.1% 0% 0.01%
2025/05/31 22.5% 4.07% 1.96% 1.43% 0.5% 0.32% 0.02% 0% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, Zocdoc.com led with fluctuating impressions, peaking at 22.52% on May 12. Fastmed.com and Carbonhealth.com showed minimal shares, while Citymd.com and Doctorondemand.com had moderate fluctuations. Ascension.org and Oakstreethealth.com maintained low but steady shares. The month concluded with Zocdoc.com dominating the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Ascension Illinois ER Care | 24 Hour Emergency Services https://healthcare.ascension.org › emergency

    24 Hour Emergency Care, 365 Days a Year. We're Here for You in Sickness and in Health.®

  2. 2
    See Urgent Care Locations - See Current Walk-In Wait Times https://www.atriumhealth.org

    Sickness doesn't wait. Find an Urgent Care location near you and reserve your spot online.

  3. 3
    Urgent Care Near You https://www.carbonhealth.com › urgent-care

    Walk-In Or Schedule Online — Finally, An Urgent Care In My Neighborhood That Doesn't Actually Feel Like An Urgent Care.

  4. 4
    Denver Health Urgent Care https://www.denverhealth.org

    Urgent Care | Denver Health — Denver Health Offers High Quality, Fast & Affordable Health Care When You Need It Most.

  5. 5
    Find an In-Network Urgent Care https://book.zocdoc.com › urgent-care › book-now

    Search by Insurance Plan — Book an Urgent Care in your area with availability that fits your schedule. Find the right...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Ascension Illinois stands out with its promise of 24/7 emergency care, emphasizing reliability. Atrium Health and Carbon Health focus on convenience, offering online reservations and neighborhood accessibility. Denver Health highlights affordability and quality, while Zocdoc simplifies finding in-network urgent care.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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