US Healthcare & Medical Hospitals - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.1624161074
	80.8375838926

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	4%
Navigational	3%
Seasonal	0%
Local	11%
Problem Solving	16%

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
zocdoc.com	20.75
citymd.com	4.74
doctorondemand.com	4.6
kaiserpermanente.org	3.13
midwestexpressclinic.com	1.83
ascension.org	1.83
uhc.com	1.51
atriumhealth.org	1.48
oakstreethealth.com	1.4
memorialcare.org	1.35
others	57.38

zocdoc.com - 20.75%
citymd.com - 4.74%
doctorondemand.com - 4.6%
kaiserpermanente.org - 3.13%
midwestexpressclinic.com - 1.83%
ascension.org - 1.83%
uhc.com - 1.51%
atriumhealth.org - 1.48%
oakstreethealth.com - 1.4%
memorialcare.org - 1.35%
others - 57.38%

In the healthcare PPC landscape, Zocdoc leads with 20.75% click share, followed by CityMD at 4.74%. Others dominate with 57.38%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	zocdoc.com	memorialcare.org	doctorondemand.com	midwestexpressclinic.com	uhc.com	ascension.org	citymd.com	huronconsultinggroup.com	rhapsody.health	advancedmd.com
2025/11/01	18.18%	4.63%	8.39%	0.57%	1.27%	0.38%	6.95%	0.65%	3.83%	0.11%
2025/11/02	16.16%	0.22%	2.63%	0.28%	0.9%	0.92%	6.56%	2.45%	1.17%	1.32%
2025/11/03	19.66%	2.06%	5.85%	0.29%	0.53%	0.68%	5.05%	0.56%	1.1%	1.96%
2025/11/04	22.43%	0.18%	3.93%	3.1%	1.2%	2.09%	2.65%	1.58%	2.34%	3%
2025/11/05	17.35%	1.69%	16.64%	0.34%	0.41%	0.83%	0.64%	0.01%	1.64%	2.98%
2025/11/06	19.26%	0.38%	5.84%	5.76%	0.56%	0.27%	0.85%	1.7%	0.82%	1.13%
2025/11/07	20.77%	0.11%	3.68%	2.53%	0.49%	3.31%	0.96%	2.18%	0.7%	0.07%
2025/11/08	15.47%	0.15%	5.81%	0.31%	0.33%	3.1%	1.5%	0.67%	0.64%	1.53%
2025/11/09	15.89%	0.39%	10.33%	0.18%	1.35%	0.33%	4.09%	1.88%	3.05%	0.17%
2025/11/10	29.77%	0.28%	4.04%	4.74%	1.04%	0.16%	4.9%	0.75%	1.41%	0.07%
2025/11/11	13.89%	3.1%	5.18%	0.26%	1.8%	4.28%	5.38%	0.85%	0.8%	0.13%
2025/11/12	14.44%	3.76%	2.8%	4.95%	1.5%	7.71%	0.54%	0.71%	0.71%	0.05%
2025/11/13	20.13%	0.17%	4.24%	0.46%	1.21%	4.76%	5.48%	2.15%	0.72%	0.01%
2025/11/14	24.91%	0.33%	1.24%	0.24%	1.6%	0.51%	7.49%	2.29%	0%	1.61%
2025/11/15	15.26%	3.98%	6.53%	0.36%	0.55%	0.52%	3.67%	2.21%	1.07%	4.26%
2025/11/16	19.06%	0.54%	3.42%	1.51%	0.61%	0.61%	9.14%	2.39%	1.15%	4.15%
2025/11/17	26.19%	0.8%	4.61%	0.36%	1.02%	1.32%	5.65%	0.88%	0.82%	2.64%
2025/11/18	20.38%	0.26%	1.36%	9%	0.89%	0.19%	1.39%	0.58%	1.1%	2.06%
2025/11/19	17.12%	1.82%	4.65%	0.61%	0.97%	0.47%	0.69%	1.55%	0.78%	2.61%
2025/11/20	17.91%	0.12%	8.61%	7.94%	1.19%	0.2%	2.31%	0.68%	1.29%	1.55%
2025/11/21	17.01%	4.02%	1.24%	0.28%	1.1%	1.7%	5.89%	0.76%	0.72%	0.99%
2025/11/22	14.71%	0.19%	4.85%	0.55%	2.03%	0.15%	1.13%	0.88%	0%	2.74%
2025/11/23	14.99%	0.01%	4.85%	0.44%	1.17%	2.41%	1.02%	0.01%	0.86%	1.2%
2025/11/24	19.37%	0.02%	0.71%	0.48%	1.75%	0.64%	4.18%	1.39%	0.67%	3.02%
2025/11/25	23.04%	1.7%	6.49%	2.45%	1.17%	0.1%	3.39%	0%	1.8%	3.66%
2025/11/26	11.16%	3.03%	9.1%	0.64%	0.78%	1.82%	0.91%	0%	1.57%	2.03%
2025/11/27	12.66%	0.33%	2.41%	0.05%	4.4%	0.86%	0.88%	3.8%	0.73%	0.03%
2025/11/28	13.44%	0.31%	2.37%	6.72%	2.6%	3.35%	2.88%	2.09%	0.67%	1.6%
2025/11/29	13.2%	0.07%	5.62%	1.31%	1.51%	1.05%	1.05%	3.66%	2.14%	1.7%
2025/11/30	17.25%	4.89%	3.91%	1.78%	1.57%	1.31%	1.04%	1.01%	0.71%	0.27%

zocdoc.com
memorialcare.org
doctorondemand.com
midwestexpressclinic.com
uhc.com
ascension.org
citymd.com
huronconsultinggroup.com
rhapsody.health
advancedmd.com

Zocdoc.com led November with fluctuating spend, peaking at 29.77% on the 10th. Memorialcare.org’s share was minimal, while Doctorondemand.com saw a notable spike on the 5th. Citymd.com and Advancedmd.com had consistent mid-month increases.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	776
2025/11/02	852
2025/11/03	826
2025/11/04	779
2025/11/05	807
2025/11/06	786
2025/11/07	846
2025/11/08	834
2025/11/09	822
2025/11/10	808
2025/11/11	760
2025/11/12	814
2025/11/13	843
2025/11/14	821
2025/11/15	842
2025/11/16	841
2025/11/17	812
2025/11/18	839
2025/11/19	839
2025/11/20	832
2025/11/21	825
2025/11/22	799
2025/11/23	842
2025/11/24	835
2025/11/25	850
2025/11/26	803
2025/11/27	868
2025/11/28	837
2025/11/29	843
2025/11/30	832

November saw a dynamic shift in distinct advertisers, starting at 776 and peaking at 868. The month concluded with a stable 832, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
carenow.com	1.29%
ochsner.org	0.87%
midwestexpressclinic.com	0.87%
healthcare.com	0.83%
osu.edu	0.82%
ascension.org	-1.12%
doctorondemand.com	-1.19%
cedars-sinai.org	-1.23%
zocdoc.com	-1.37%
citymd.com	-2.86%

CityMD saw a significant drop of 2.86% in click share, while CareNow experienced a notable increase of 1.29%.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	zocdoc.com	memorialcare.org	doctorondemand.com	midwestexpressclinic.com	ascension.org	kaiserpermanente.org	providence.org	biolifeplasma.com	citymd.com	clearwellnessgroup.com
2025/11/01	17.92%	5.42%	8%	0.63%	0.42%	7.1%	0.34%	0.8%	6.33%	0.11%
2025/11/02	17.25%	0.25%	2.78%	0.38%	0.82%	0.27%	1.63%	0.92%	5.99%	0.28%
2025/11/03	21.04%	2.33%	5.39%	0.75%	0.66%	2.81%	1.36%	0.61%	4.94%	0.08%
2025/11/04	23.1%	0.2%	4.04%	2.24%	2.42%	0.44%	0.16%	0.87%	2.75%	3.53%
2025/11/05	17.03%	1.92%	15.54%	0.34%	0.82%	2.9%	0.24%	0.7%	0.67%	0.09%
2025/11/06	19.5%	0.48%	5.57%	3.95%	0.26%	2.18%	3.63%	1.13%	0.85%	3.5%
2025/11/07	20.69%	0.13%	3.41%	1.55%	3.14%	1.57%	0.25%	1.41%	0.91%	0.04%
2025/11/08	16.09%	0.21%	5.48%	0.33%	2.97%	1.07%	0.28%	1.16%	1.6%	0.03%
2025/11/09	17.65%	0.52%	10.32%	0.2%	0.33%	1.15%	2.11%	1.13%	4.08%	0.07%
2025/11/10	30.68%	0.38%	5.01%	2.96%	0.2%	1.54%	4.57%	0.9%	4.65%	0.15%
2025/11/11	14.62%	3.45%	4.67%	0.21%	3.86%	1%	0.28%	0.88%	4.56%	0.14%
2025/11/12	15.07%	4.53%	3.09%	4.58%	7.72%	1.23%	0.34%	1.35%	0.61%	0.06%
2025/11/13	20.52%	0.17%	3.95%	0.44%	4.66%	2.76%	1.14%	1.17%	4.85%	0.08%
2025/11/14	26.45%	0.37%	1.27%	0.27%	0.92%	0.18%	0.67%	1.86%	7.32%	0.06%
2025/11/15	16.35%	5.08%	6.75%	0.42%	0.56%	0.36%	0.32%	1.78%	3.5%	1.36%
2025/11/16	20.38%	0.61%	3.1%	1.36%	0.69%	0.34%	0.46%	1.53%	8.08%	1.32%
2025/11/17	28.23%	0.95%	4.16%	0.37%	1.17%	0.2%	3.41%	1.43%	5.57%	0.26%
2025/11/18	20.68%	0.38%	1.45%	6.33%	0.22%	0.06%	1.4%	0.71%	1.54%	7.8%
2025/11/19	18.55%	2.19%	4.56%	0.72%	0.63%	1.95%	0.19%	0.81%	0.75%	0.11%
2025/11/20	18.47%	0.16%	7.8%	5.5%	0.24%	1.05%	0.38%	0.76%	1.91%	9.11%
2025/11/21	15.69%	4.2%	1.08%	0.25%	1.63%	1.48%	1.47%	1.54%	4.97%	0.01%
2025/11/22	16.11%	0.18%	4.44%	0.65%	0.23%	0.8%	3.63%	1.16%	1.23%	0.04%
2025/11/23	15.28%	0.01%	4.28%	0.42%	2.17%	0.27%	2.12%	1.68%	1.05%	0.26%
2025/11/24	19.58%	0.02%	0.5%	0.92%	0.73%	0.57%	0.62%	0.96%	3.56%	0.13%
2025/11/25	20.93%	2.63%	5.54%	3.27%	0.14%	0.09%	0.29%	1.05%	2.81%	2.12%
2025/11/26	11.56%	3.51%	8.55%	0.84%	2.02%	2.69%	1.66%	1.47%	0.75%	0.38%
2025/11/27	13.71%	0.37%	2.25%	0.05%	0.79%	0.24%	0.1%	1.26%	0.68%	0.12%
2025/11/28	15.09%	0.33%	2.2%	4.54%	3.29%	5.13%	0.22%	0.81%	2.67%	0.3%
2025/11/29	14.2%	0.08%	5.2%	1.51%	1.18%	3.47%	0.72%	1.15%	1.04%	0.41%
2025/11/30	17.15%	5.53%	3.41%	2.23%	1.98%	1.91%	1.8%	0.98%	0.94%	0.1%

zocdoc.com
memorialcare.org
doctorondemand.com
midwestexpressclinic.com
ascension.org
kaiserpermanente.org
providence.org
biolifeplasma.com
citymd.com
clearwellnessgroup.com

Zocdoc.com led November with fluctuating impressions, peaking at 30.68% on the 10th. Memorialcare.org had minimal impact, while DoctorOnDemand.com saw a notable rise on the 5th. ClearWellnessGroup.com spiked on the 20th, ending the month quietly.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month

1
CityMD Urgent Care - Walk In Without an Appointment https://www.citymd.com
Sick and tired of feeling sick and tired? That's a real issue. See a doctor at CityMD.
2
Health Data Management https://www.huronconsultinggroup.com
Improve Care & Efficiency — Tackle Your Most Pressing Business Needs to Achieve a More Efficient & Profitable Future. Enable Your Transformation With Technology Solutions Designed For Your Organization. Optimization.
3
Locate Care Near You - Find A Location Near You https://healthy.kaiserpermanente.org
Our Doctors Are Dedicated To Providing You High-Quality, Comprehensive Care. Learn More.
4
Online Urgent Care Visits - Available Around The Clock https://www.memorialcare.org › virtual_care
See A Provider Face-To-Face In Minutes Via An On-Demand Video Visit. Available Any Time
5
Urgent Care in Your Area - Find an In-Network Urgent Care https://book.zocdoc.com › urgent-care › book-now
Book an Urgent Care in your area with availability that fits your schedule.

In the competitive landscape of healthcare PPC ads, CityMD stands out with its empathetic messaging, addressing the common frustration of feeling unwell. Huron Consulting Group focuses on efficiency and transformation, appealing to business needs. Kaiser Permanente emphasizes comprehensive care, while MemorialCare offers the convenience of 24/7 virtual visits. Zocdoc highlights accessibility, ensuring urgent care fits into busy schedules.

Frequently Asked Questions

Why is the US Healthcare & Medical Hospitals November 2025 Report useful and how should I use it?

Why is the US Healthcare & Medical Hospitals November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Healthcare & Medical Hospitals November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Healthcare & Medical Hospitals November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Healthcare & Medical Hospitals November 2025 Report?

The US Healthcare & Medical Hospitals November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Healthcare & Medical Hospitals November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Healthcare & Medical Hospitals November 2025 Report for?

The US Healthcare & Medical Hospitals November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Healthcare & Medical

UK Hospitals

AUS

Healthcare & Medical

US Healthcare & Medical Hospitals - PPC Market Share Analysis November 2025

Hospitals – US

Google AI Overview visibility for Healthcare & Medical Hospitals US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Competitor Count for US Healthcare & Medical Hospitals

Market Loss & Market Gains for US Healthcare & Medical Hospitals

US Healthcare & Medical Hospitals Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Frequently Asked Questions

Why is the US Healthcare & Medical Hospitals November 2025 Report useful and how should I use it?

Why is the US Healthcare & Medical Hospitals November 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Healthcare & Medical Hospitals November 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Healthcare & Medical Hospitals November 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

UK Hospitals

AUS Hospitals

the7stars achieves Google Ads PPC campaign optimization with Adthena