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US Healthcare & Medical Hospitals - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – US

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.9460001036
66.0539998964
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 4%
Navigational 14%
Seasonal 0%
Local 11%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 18.4
kaiserpermanente.org 10.28
uhc.com 6.34
citymd.com 2.98
biolifeplasma.com 2.92
oakstreethealth.com 1.82
northwell.edu 1.78
americasbest.com 1.38
carbonhealth.com 1.35
memorialcare.org 1.33
others 51.42
  • zocdoc.com - 18.4%
  • kaiserpermanente.org - 10.28%
  • uhc.com - 6.34%
  • citymd.com - 2.98%
  • biolifeplasma.com - 2.92%
  • oakstreethealth.com - 1.82%
  • northwell.edu - 1.78%
  • americasbest.com - 1.38%
  • carbonhealth.com - 1.35%
  • memorialcare.org - 1.33%
  • others - 51.42%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘zocdoc.com’ leads with 18.4% click share, followed by ‘kaiserpermanente.org’ at 10.28%. ‘Others’ dominate with 51.42%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com uhc.com biolifeplasma.com aetna.com healthcare.com kaiserpermanente.org healthforcalifornia.com northwell.edu citymd.com memorialcare.org
2026/08/01 14.27% 4.74% 1.15% 1.25% 3.53% 1.12% 1.22% 3.41% 0.33% 3.96%
2026/08/02 12.93% 11.5% 1.73% 0.43% 2.13% 1.16% 0.75% 0.29% 6.71% 4.86%
2026/08/03 12.26% 3.16% 2.36% 0.66% 3.97% 0.98% 0.74% 0.04% 7.53% 6.41%
2026/08/04 20.15% 5.67% 2.1% 0.56% 2.43% 1.2% 2.45% 0.29% 0.76% 0.06%
2026/08/05 6.74% 4.06% 2.66% 1.87% 2.35% 1.15% 0.59% 17.83% 12.65% 5.01%
2026/08/06 12.5% 13.02% 3.03% 0.71% 1.7% 0.69% 1.27% 0.85% 8.08% 0.13%
2026/08/07 5.25% 10.55% 2.18% 1.66% 0.29% 3.04% 5.12% 0.67% 9.59% 15.29%
2026/08/08 6.43% 14.35% 1.7% 1.98% 5.6% 3.34% 6.38% 0.19% 0.3% 0.14%
2026/08/09 2.76% 9.44% 1.51% 4.84% 2.19% 4.46% 3.45% 1.04% 0.22% 0.03%
2026/08/10 21.96% 12.29% 2.46% 1.81% 3.24% 1.6% 2.81% 1.07% 0.28% 0.25%
2026/08/11 8.84% 7.63% 2.77% 4.16% 3.42% 2.36% 2.49% 0.15% 0.62% 0.27%
2026/08/12 7.81% 27.2% 3.79% 3.61% 2.44% 1.34% 3.11% 0.37% 0.77% 0.5%
2026/08/13 7.09% 22.18% 3.26% 3.25% 1.63% 3.66% 7.53% 0.32% 0.49% 0.47%
2026/08/14 12.31% 18.85% 3.76% 6.88% 2.96% 2.89% 4.69% 0.81% 0.26% 0.09%
2026/08/15 8.56% 25.64% 3.35% 4.57% 3.57% 1.76% 2.03% 0.23% 0.73% 0.08%
2026/08/16 8.07% 18.57% 3.36% 4.98% 4.38% 2.95% 2.19% 1.04% 0.41% 0.39%
2026/08/17 6.13% 17.72% 3.33% 4.17% 3.99% 3.4% 1.84% 0.74% 0.51% 0.05%
2026/08/18 6.3% 22.6% 4.13% 5.25% 2.29% 1.86% 1.21% 16.81% 0.38% 0.18%
2026/08/19 8.35% 16.06% 3.02% 1.4% 3.14% 4.58% 1.78% 0.39% 0.23% 0.3%
2026/08/20 8.35% 16.83% 3.4% 4.55% 2.25% 1.71% 1.32% 0.67% 0.33% 0.5%
2026/08/21 7.47% 13.1% 2.35% 1.06% 0.62% 2.81% 1.21% 0.23% 0.22% 3.37%
2026/08/22 6.69% 11.69% 3.05% 6.19% 2.35% 3.17% 0.9% 9.7% 10.99% 0.41%
2026/08/23 5.95% 9.91% 1.33% 2.21% 0.63% 3.79% 1.13% 0.24% 0.28% 5.55%
2026/08/24 12.08% 21.77% 2.98% 3.29% 3.16% 4.26% 5.1% 0.66% 0.71% 0.25%
2026/08/25 12.28% 26.6% 2.44% 2.05% 1.71% 5.18% 5.47% 0.49% 10.82% 0.31%
2026/08/26 16.07% 18.83% 3.13% 3.53% 2.3% 3.2% 3.27% 0.59% 0.5% 0.35%
2026/08/27 10.02% 13.47% 2.17% 1.12% 1.23% 0.7% 0.98% 0.68% 0.09% 0.09%
2026/08/28 6.93% 21.79% 2.57% 2.06% 2.49% 2.24% 0.67% 0.84% 0.19% 0.28%
2026/08/29 13.2% 20.75% 2.83% 5.54% 2.14% 0.37% 0.33% 12.49% 0.19% 0.09%
2026/08/30 8.28% 12.4% 2.08% 2.21% 1.41% 2.63% 3% 0.1% 0.09% 0.04%
2026/08/31 15.7% 15.2% 2.99% 2.92% 2.5% 1.49% 1.46% 0.71% 0.26% 0.02%
  • zocdoc.com
  • uhc.com
  • biolifeplasma.com
  • aetna.com
  • healthcare.com
  • kaiserpermanente.org
  • healthforcalifornia.com
  • northwell.edu
  • citymd.com
  • memorialcare.org

Copyright © Adthena. All rights reserved.

In August 2026, Zocdoc.com saw fluctuating PPC spend, peaking at 21.96% on the 10th. Uhc.com dominated mid-month, reaching 27.2% on the 12th. Biolifeplasma.com maintained steady growth, while Aetna.com and Healthcare.com showed sporadic spikes. Northwell.edu and Citymd.com had minimal impact, with Memorialcare.org peaking early. The month concluded with varied performances across domains.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 682
2026/08/02 692
2026/08/03 656
2026/08/04 759
2026/08/05 592
2026/08/06 582
2026/08/07 500
2026/08/08 467
2026/08/09 480
2026/08/10 535
2026/08/11 551
2026/08/12 532
2026/08/13 511
2026/08/14 502
2026/08/15 461
2026/08/16 495
2026/08/17 496
2026/08/18 441
2026/08/19 412
2026/08/20 484
2026/08/21 459
2026/08/22 467
2026/08/23 476
2026/08/24 464
2026/08/25 424
2026/08/26 453
2026/08/27 461
2026/08/28 487
2026/08/29 484
2026/08/30 481
2026/08/31 479

Copyright © Adthena. All rights reserved.

August began with 682 advertisers, peaking at 759 on the 4th. A decline followed, reaching 412 on the 19th. The month concluded with 479 advertisers, reflecting a dynamic shift.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
patientfirst.com 2.31%
umms.org 1.86%
wellstar.org 1.53%
uhc.com 1.19%
riceemergencyroom.com 1.15%
rush.edu -0.96%
exerurgentcare.com -0.97%
citymd.com -1.11%
baptisthealth.com -1.42%
carbonhealth.com -1.66%

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Patientfirst.com leads with a 2.31% click share increase, while carbonhealth.com drops by 1.66%. Positive shifts also seen for umms.org and wellstar.org.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com uhc.com biolifeplasma.com kaiserpermanente.org healthcare.com healthforcalifornia.com northwell.edu citymd.com memorialcare.org carbonhealth.com
2026/08/01 14.72% 2.61% 1.74% 3.72% 2.75% 0.99% 4.22% 0.36% 3.94% 0%
2026/08/02 14.11% 4.52% 2.56% 2.89% 1.65% 0.64% 0.45% 5.49% 3.78% 0%
2026/08/03 13.14% 2.21% 3.33% 2.85% 3.09% 0.77% 0.38% 6.38% 5.92% 0.01%
2026/08/04 19.13% 2.32% 3.03% 1.32% 1.93% 2.7% 0.43% 1.13% 0.05% 6.19%
2026/08/05 7.24% 1.76% 3.77% 1.88% 1.76% 0.63% 18.24% 9.44% 4.98% 4.67%
2026/08/06 12.71% 5.27% 4.27% 0.57% 1.03% 1.67% 0.95% 6.85% 0.12% 0.38%
2026/08/07 5.28% 4.77% 3.08% 10.03% 0.28% 3.66% 0.79% 6.35% 12.13% 6.49%
2026/08/08 6.4% 7.56% 2.67% 2.57% 5.43% 5.52% 0.53% 0.53% 0.14% 0.02%
2026/08/09 5.47% 5.32% 2.16% 3.62% 2.03% 2.9% 1.44% 0.33% 0.03% 7.97%
2026/08/10 20.15% 5.42% 3.38% 2.45% 2.47% 2.57% 1.11% 0.37% 0.18% 0.38%
2026/08/11 8.68% 3.79% 3.34% 5.99% 2.7% 2% 0.16% 0.52% 0.39% 6.8%
2026/08/12 8.06% 10.23% 4.81% 4.78% 1.28% 3.73% 0.53% 0.79% 0.44% 0.1%
2026/08/13 8.58% 9.48% 5.24% 5.91% 1.26% 7.28% 0.53% 0.95% 0.5% 0.26%
2026/08/14 11.64% 8.36% 5.09% 9.25% 2.18% 3.67% 1.21% 0.34% 0.07% 3.82%
2026/08/15 9.71% 10.1% 4.76% 4.64% 2.89% 2.49% 0.34% 0.99% 0.09% 0.02%
2026/08/16 7.87% 7.1% 4.01% 7.49% 2.94% 3.82% 1.48% 0.44% 0.4% 0.3%
2026/08/17 7.28% 7.48% 4.73% 7.55% 2.89% 1.67% 0.98% 0.82% 0.06% 0.18%
2026/08/18 6.47% 8.38% 5.67% 7.6% 1.3% 1.5% 15.51% 0.45% 0.23% 0.14%
2026/08/19 8.6% 5.62% 4.32% 9% 1.98% 1.98% 0.41% 0.46% 0.29% 0.16%
2026/08/20 9.47% 7.6% 4.62% 6.55% 1.32% 1.35% 0.8% 0.51% 0.53% 0.54%
2026/08/21 9.29% 6.13% 3.26% 6.63% 0.42% 1.1% 0.36% 0.33% 5.56% 3.11%
2026/08/22 6.44% 5.29% 4.15% 6.46% 1.61% 1.04% 9.24% 9.24% 0.37% 0.45%
2026/08/23 7% 4.75% 2.09% 4.64% 0.45% 1.28% 0.43% 0.46% 4.62% 4.66%
2026/08/24 12.74% 10.43% 4.18% 8% 2.22% 3.99% 0.77% 1.27% 0.21% 0.43%
2026/08/25 14.59% 12.11% 4.06% 6.33% 1.31% 4.55% 0.65% 11.46% 0.29% 0.53%
2026/08/26 15.44% 8.65% 4.44% 5.6% 1.45% 2.8% 0.82% 0.73% 0.25% 1.14%
2026/08/27 10.76% 5.92% 3.55% 2.65% 0.92% 1.35% 0.75% 0.2% 0.1% 0.88%
2026/08/28 8.05% 10.39% 3.93% 6.51% 1.54% 0.69% 1.38% 0.32% 0.27% 0.33%
2026/08/29 13.16% 8.8% 4.19% 1.24% 1.37% 0.46% 13.84% 0.31% 0.11% 0.3%
2026/08/30 7.75% 5.13% 3.19% 2.7% 1.13% 2.01% 0.2% 0.14% 0.05% 0.06%
2026/08/31 14.24% 6.65% 4.5% 2.35% 2.17% 1.75% 1% 0.42% 0.03% 0%
  • zocdoc.com
  • uhc.com
  • biolifeplasma.com
  • kaiserpermanente.org
  • healthcare.com
  • healthforcalifornia.com
  • northwell.edu
  • citymd.com
  • memorialcare.org
  • carbonhealth.com

Copyright © Adthena. All rights reserved.

Zocdoc.com led August with fluctuating impressions, peaking at 20.15% on the 10th. Uhc.com saw a mid-month surge, while biolifeplasma.com steadily climbed. Kaiserpermanente.org and healthcare.com had varied performances. Northwell.edu spiked on the 5th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month
  1. 1
    Walk-Ins Welcome - Urgent Care Nearby https://www.carbonhealth.com › urgent-care

    Finally, An Urgent Care In My Neighborhood That Doesn't Actually Feel Like An Urgent Care.

  2. 2
    Dignity Health Emergency Room | Schedule Online & Wait at... https://care.commonspirit.org › emergency › room

    Get Treated at One of the Top Emergency Rooms Near You. Book Your Arrival Online Now. Looking...

  3. 3
    24/7 QuickCare Visits - Skip the Waiting Room https://www.memorialcare.org

    When clinic visits are tough, get the same expert care virtually. Access trusted care anytime with...

  4. 4
    Urgent Care Center Near You - Immediate Walk-In Treatment https://www.patientfirst.com

    Urgent Care, On-Site Prescriptions, Lab & X-Ray Capabilities. Open 8am - 8pm!

  5. 5
    UnitedHealthcare® Plans - Find Plans That Fit Your Needs https://www.uhc.com/

    Shop Short Term Plans for Individuals & Families with Reliable, Affordable Coverage. Medicaid Plans.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Carbon Health stands out with its welcoming neighborhood urgent care message. CommonSpirit’s Dignity Health emphasizes convenience with online scheduling for top emergency rooms. MemorialCare offers virtual QuickCare, highlighting accessibility. Patient First focuses on comprehensive urgent care services, while UnitedHealthcare promotes diverse, affordable insurance plans.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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