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US Healthcare & Medical Hospitals - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – US

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.8818794849
78.1181205151
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 5%
Navigational 4%
Seasonal 0%
Local 13%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 19.88
citymd.com 7.78
kaiserpermanente.org 3.77
midwestexpressclinic.com 3.14
doctorondemand.com 2.88
afcurgentcare.com 1.93
biolifeplasma.com 1.57
carenow.com 1.48
oakstreethealth.com 1.39
ascension.org 1.22
others 54.96
  • zocdoc.com - 19.88%
  • citymd.com - 7.78%
  • kaiserpermanente.org - 3.77%
  • midwestexpressclinic.com - 3.14%
  • doctorondemand.com - 2.88%
  • afcurgentcare.com - 1.93%
  • biolifeplasma.com - 1.57%
  • carenow.com - 1.48%
  • oakstreethealth.com - 1.39%
  • ascension.org - 1.22%
  • others - 54.96%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘zocdoc.com’ leads with 19.88% click share, followed by ‘citymd.com’ at 7.78%. ‘Others’ dominate with 54.96%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date citymd.com zocdoc.com carbonhealth.com ambetterhealth.com healthforcalifornia.com healthcare.com doctorondemand.com afcurgentcare.com midwestexpressclinic.com carenow.com
2026/01/01 0% 24.58% 0% 1.42% 1.6% 0.31% 10.32% 0.19% 1.68% 0%
2026/01/02 0% 19.7% 3.45% 2.44% 1.21% 1.3% 4.86% 5.47% 8.21% 0%
2026/01/03 0% 21.95% 3.74% 3.29% 3.01% 1.46% 6.66% 0.13% 5.48% 0%
2026/01/04 0% 27.08% 6.57% 0.39% 2.04% 0.73% 7.42% 0.76% 6.51% 0%
2026/01/05 0% 24.25% 0.57% 2.35% 3.23% 2.49% 5.96% 4.86% 3.8% 2.46%
2026/01/06 0.91% 19.37% 4.89% 0.37% 1.02% 2.13% 3.88% 0.6% 2.32% 0.04%
2026/01/07 0% 21.21% 0.81% 1.63% 1.94% 0.81% 3.24% 0.17% 0.61% 0.25%
2026/01/08 2.06% 17.85% 0.8% 2.63% 3.82% 3.49% 3.75% 5.61% 0.12% 7.06%
2026/01/09 3.5% 10.58% 4.33% 2.22% 3.38% 2.12% 3.14% 0% 0.48% 0.26%
2026/01/10 14.25% 15.89% 0.35% 1.76% 2.76% 1.05% 2.51% 0.15% 1.96% 0.13%
2026/01/11 5.85% 13.81% 3.93% 4.78% 3.86% 2.23% 1.01% 3.3% 0.73% 8.52%
2026/01/12 11.5% 21.27% 0.09% 2.56% 0.49% 2.4% 4.78% 4.42% 1.63% 1.46%
2026/01/13 6.09% 18.14% 2.07% 2.58% 2.25% 4.42% 2.71% 1.45% 6.26% 0.35%
2026/01/14 8.9% 18.27% 0.17% 3.86% 1.64% 4.34% 2.91% 0.34% 3.17% 3.45%
2026/01/15 8.52% 16.03% 0.15% 2.98% 0.3% 3.14% 7.58% 0.23% 0.19% 0.03%
2026/01/16 3.45% 10.56% 4.25% 2.18% 3.31% 2.07% 3.09% 0% 0.47% 0.25%
2026/01/17 5.61% 13.7% 0.31% 1.71% 0.92% 6.43% 1.65% 0.86% 4.99% 0.03%
2026/01/18 4.76% 15.25% 0.02% 3.5% 2.07% 5.61% 4.48% 0.25% 8.38% 0.4%
2026/01/19 10.28% 19.54% 0.1% 0.64% 2.96% 3.34% 1.04% 0.46% 0.87% 0.1%
2026/01/20 6.07% 18.05% 2.06% 2.56% 2.24% 4.39% 2.7% 1.44% 6.23% 0.35%
2026/01/21 4.08% 18.71% 0.07% 0.37% 1.86% 1.49% 3.57% 0.39% 2.5% 0.34%
2026/01/22 13.97% 21.95% 0.19% 1.33% 1.42% 1.17% 1.12% 0.34% 0.33% 0.23%
2026/01/23 5.33% 13.83% 0.88% 2.07% 0.32% 1.17% 1.97% 4.55% 0.42% 5.52%
2026/01/24 1.25% 14.47% 0.02% 1.19% 2.96% 1.26% 1.95% 1.8% 0.72% 3.96%
2026/01/25 14.96% 9.1% 0.07% 0.69% 1.5% 1.08% 2.45% 4.76% 1.16% 2.99%
2026/01/26 3.72% 14.04% 0.08% 2.31% 0.5% 1.26% 0.76% 0.28% 1.5% 0.16%
2026/01/27 10.94% 10.67% 0.12% 1.68% 2.3% 1.75% 2.37% 5.14% 1.04% 3.29%
2026/01/28 0.6% 14.88% 0.09% 2.12% 0.89% 1.73% 0.94% 0.44% 0.3% 0.2%
2026/01/29 1.84% 15.39% 0.07% 1.83% 1.5% 2.32% 0.68% 0.16% 0.76% 0.27%
2026/01/30 9.43% 10.84% 0.01% 0.97% 2.24% 1% 2.47% 0.51% 2.01% 0.02%
2026/01/31 16.99% 13.89% 2.98% 1.9% 1.45% 1.21% 0.98% 0.9% 0.46% 0.02%
  • citymd.com
  • zocdoc.com
  • carbonhealth.com
  • ambetterhealth.com
  • healthforcalifornia.com
  • healthcare.com
  • doctorondemand.com
  • afcurgentcare.com
  • midwestexpressclinic.com
  • carenow.com

Copyright © Adthena. All rights reserved.

Zocdoc.com led January 2026 with consistent high spend, peaking early. CityMD surged mid-month, while Carbon Health remained low. Midwest Express Clinic showed early strength, but tapered off.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 947
2026/01/02 982
2026/01/03 936
2026/01/04 912
2026/01/05 941
2026/01/06 923
2026/01/07 872
2026/01/08 824
2026/01/09 814
2026/01/10 862
2026/01/11 854
2026/01/12 871
2026/01/13 807
2026/01/14 811
2026/01/15 763
2026/01/16 814
2026/01/17 824
2026/01/18 847
2026/01/19 811
2026/01/20 807
2026/01/21 885
2026/01/22 807
2026/01/23 839
2026/01/24 852
2026/01/25 879
2026/01/26 903
2026/01/27 867
2026/01/28 841
2026/01/29 809
2026/01/30 846
2026/01/31 838

Copyright © Adthena. All rights reserved.

January saw a dynamic shift in distinct advertisers, starting at 947 and fluctuating throughout. Mid-month, numbers dipped to 763, but rebounded to 838 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
citymd.com 4.12%
cedars-sinai.org 1.29%
uwmedicine.org 1.28%
vybe.care 1.09%
ascension.org 0.97%
swiftstar.com -1.16%
carbonhealth.com -1.29%
patientfirst.com -1.57%
doctorondemand.com -1.71%
zocdoc.com -3.26%

Copyright © Adthena. All rights reserved.

CityMD surged with a 4.12% click share increase, while Zocdoc faced a 3.26% decline. Cedars-Sinai and UW Medicine also saw positive growth, contrasting with Doctor on Demand’s drop.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com citymd.com carbonhealth.com ambetterhealth.com healthforcalifornia.com biolifeplasma.com afcurgentcare.com healthcare.com doctorondemand.com midwestexpressclinic.com
2026/01/01 22.52% 0% 0% 1.06% 1.16% 1.76% 0.17% 0.22% 9.05% 1.52%
2026/01/02 20.89% 0% 4.22% 1.88% 1.28% 2.05% 4.19% 1.14% 4.69% 7.51%
2026/01/03 21.78% 0% 2.97% 2.51% 3.08% 2.12% 0.12% 0.83% 5.62% 4.65%
2026/01/04 27.67% 0% 6.6% 0.33% 1.52% 1.28% 0.83% 0.49% 7.21% 5.77%
2026/01/05 24.08% 0% 0.79% 1.74% 2.38% 1.62% 3.73% 1.8% 5.39% 3.46%
2026/01/06 21.46% 1.08% 4.42% 0.42% 1.11% 1.7% 0.85% 1.48% 3.27% 2.45%
2026/01/07 20.59% 0% 0.9% 1.28% 1.48% 1.38% 0.15% 0.86% 2.81% 0.44%
2026/01/08 18.12% 1.76% 0.95% 2.2% 3.35% 1.59% 5.07% 2.27% 3.47% 0.21%
2026/01/09 12.91% 2.54% 3.42% 1.48% 2.61% 2.22% 0% 1.41% 2.89% 0.41%
2026/01/10 15.59% 9.17% 0.47% 1.47% 2.08% 2.47% 0.23% 0.96% 2.17% 2.4%
2026/01/11 13.65% 4.83% 4.07% 4.15% 3.17% 2.25% 2.78% 1.47% 0.91% 0.77%
2026/01/12 20.65% 8.17% 0.12% 2.26% 0.59% 1.91% 3.35% 2.01% 4.42% 1.86%
2026/01/13 19.37% 6.16% 1.99% 2.09% 1.78% 1.47% 2.11% 3.24% 2.5% 5.48%
2026/01/14 19.16% 5.83% 0.21% 3.65% 1.73% 1.66% 0.25% 3.96% 2.54% 3.8%
2026/01/15 17.6% 6.19% 0.14% 2.54% 0.45% 1.75% 0.28% 2.72% 8.56% 0.29%
2026/01/16 12.91% 2.54% 3.42% 1.48% 2.61% 2.22% 0% 1.41% 2.89% 0.41%
2026/01/17 14.58% 5.73% 0.38% 1.31% 1.03% 1.73% 1.14% 4.22% 1.4% 4.52%
2026/01/18 15.78% 3.94% 0.02% 2.53% 1.71% 1.99% 0.36% 3.32% 4.32% 8.1%
2026/01/19 19.56% 6.96% 0.12% 0.48% 2.38% 1.69% 0.39% 1.98% 0.75% 0.79%
2026/01/20 19.37% 6.16% 1.99% 2.09% 1.78% 1.47% 2.11% 3.24% 2.5% 5.48%
2026/01/21 19.77% 5.04% 0.08% 0.46% 1.73% 2.12% 0.34% 1.23% 3.13% 2.07%
2026/01/22 21.65% 10.08% 0.25% 1.03% 1.35% 1.18% 0.38% 1.13% 0.66% 0.37%
2026/01/23 14.58% 4.88% 1.13% 1.74% 0.33% 1.16% 3.48% 0.78% 1.58% 0.41%
2026/01/24 15.41% 1.56% 0.02% 0.91% 2.33% 1.23% 1.58% 0.92% 1.65% 0.73%
2026/01/25 9.78% 10.61% 0.11% 0.59% 1.37% 1.17% 4.1% 1.09% 2.28% 1.44%
2026/01/26 14.54% 3% 0.11% 1.87% 0.62% 1.38% 0.22% 0.95% 0.57% 1.93%
2026/01/27 12.46% 9.09% 0.21% 1.37% 2.11% 1.66% 4.22% 1.62% 2.03% 1.16%
2026/01/28 15.94% 0.63% 0.1% 2.5% 1.04% 1.71% 0.52% 1.52% 0.43% 0.32%
2026/01/29 16.18% 2.32% 0.07% 1.42% 1.17% 1.85% 0.25% 2.27% 0.33% 0.76%
2026/01/30 11.48% 6.89% 0.02% 0.72% 1.64% 2.23% 0.67% 0.77% 1.81% 1.79%
2026/01/31 15.84% 12.92% 3.66% 1.59% 1.42% 1.42% 0.9% 0.9% 0.8% 0.39%
  • zocdoc.com
  • citymd.com
  • carbonhealth.com
  • ambetterhealth.com
  • healthforcalifornia.com
  • biolifeplasma.com
  • afcurgentcare.com
  • healthcare.com
  • doctorondemand.com
  • midwestexpressclinic.com

Copyright © Adthena. All rights reserved.

Zocdoc.com started strong, peaking at 27.67% on January 4th, then declined to 15.84% by month’s end. Citymd.com rose from 0% to 12.92%, while Carbonhealth.com fluctuated, ending at 3.66%. Ambetterhealth.com and Healthforcalifornia.com showed moderate stability. Biolifeplasma.com maintained a steady presence, finishing at 1.42%. Afcurgentcare.com and Healthcare.com had minor fluctuations. Doctorondemand.com and Midwestexpressclinic.com experienced significant variability, ending at 0.8% and 0.39%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month
  1. 1
    CityMD Walk-In Clinic Near You | Walk-In Urgent Care Near You https://www.citymd.com › find-a-location

    For quality treatment of injuries or illnesses, CityMD can help, 365 days a year.

  2. 2
    We're Open, Visit Us Today - Open 24 Hours, 7 Days A Week https://www.dignityhealth.org

    If You Need Immediate Medical Attention, Rest Assured Your Safety is Our Priority.

  3. 3
    24/7 QuickCare Visits | Skip the Waiting Room | Get Care in Minutes https://www.memorialcare.org

    Connect quickly with MemorialCare providers through secure virtual visits. Fast, convenient...

  4. 4
    Nearest Urgent Care To Me | No Appointment Needed https://www.midwestexpressclinic.com

    Don't Hop From Office to Office.Visit Midwest Express Clinic Near You. Variety of Services

  5. 5
    Find Urgent care near me - Best Urgent care Near Me https://www.zocdoc.com

    Zocdoc helps you find Urgent care in Detroit and other locations with verified patient reviews and appointment availability that accept your insurance

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, CityMD, Dignity Health, MemorialCare, Midwest Express Clinic, and Zocdoc stand out. CityMD emphasizes year-round availability, while Dignity Health assures safety. MemorialCare offers quick virtual visits, Midwest Express Clinic highlights no-appointment services, and Zocdoc focuses on verified reviews and insurance compatibility.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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