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US Healthcare & Medical Hospitals - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – US

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.5681795854
73.4318204146
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 4%
Navigational 5%
Seasonal 0%
Local 13%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 23.17
kaiserpermanente.org 4.9
afcurgentcare.com 3.02
midwestexpressclinic.com 2.56
citymd.com 2.4
doctorondemand.com 2.28
biolifeplasma.com 2.15
uhc.com 1.69
ascension.org 1.61
upmc.com 1.55
others 54.67
  • zocdoc.com - 23.17%
  • kaiserpermanente.org - 4.9%
  • afcurgentcare.com - 3.02%
  • midwestexpressclinic.com - 2.56%
  • citymd.com - 2.4%
  • doctorondemand.com - 2.28%
  • biolifeplasma.com - 2.15%
  • uhc.com - 1.69%
  • ascension.org - 1.61%
  • upmc.com - 1.55%
  • others - 54.67%

Copyright © Adthena. All rights reserved.

Zocdoc.com leads with 23.17% click share, while Kaiser Permanente follows at 4.9%. Others dominate with 54.67%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com citymd.com afcurgentcare.com uhc.com midwestexpressclinic.com healthcare.com doctorondemand.com biolifeplasma.com ascension.org cedars-sinai.org
2026/05/01 17.85% 0.33% 0.34% 0.85% 0.12% 2.61% 1.75% 2.85% 0.57% 0.66%
2026/05/02 26.83% 2.3% 0.38% 0.51% 0.13% 1.17% 1.02% 2.1% 0.51% 15.66%
2026/05/03 11.38% 0.3% 0.61% 0.59% 1.5% 3.1% 1.13% 1.95% 0.47% 0.45%
2026/05/04 21.39% 0.24% 5.35% 0.59% 0.12% 2.37% 1.05% 1.81% 0.27% 2.93%
2026/05/05 25.63% 8.95% 0.3% 0.44% 0.17% 2.21% 1.19% 2.34% 0.59% 0.35%
2026/05/06 22% 3.76% 0.39% 0.55% 0.13% 2.58% 4.84% 1.67% 0.17% 0.2%
2026/05/07 22.84% 0.78% 0.28% 0.79% 0.15% 3.04% 1.67% 1.78% 0.43% 0.49%
2026/05/08 17.33% 0.46% 6.48% 0.78% 1.79% 1.9% 4.45% 2.1% 0.48% 0.87%
2026/05/09 20.64% 5.3% 3.92% 1.41% 0.09% 2.2% 1.57% 2.22% 0.62% 4.91%
2026/05/10 17.19% 0.29% 6.22% 0.78% 0.25% 2.28% 3.95% 1.8% 0.3% 6.18%
2026/05/11 20.43% 7.28% 0.29% 0.78% 5.19% 4.07% 3.16% 2.08% 2.3% 0.34%
2026/05/12 16.29% 0% 3.63% 0.93% 0.07% 1.68% 2.84% 2.5% 2.96% 0.49%
2026/05/13 15.72% 0.46% 0.41% 1.78% 0% 0.75% 1.65% 1.1% 0.28% 3.15%
2026/05/14 17.33% 0.19% 3.56% 0.93% 0.32% 2.31% 1.7% 1.76% 1.1% 0.21%
2026/05/15 16.22% 0.43% 6.06% 0.73% 1.68% 1.78% 4.16% 1.97% 0.45% 0.82%
2026/05/16 16.89% 6.93% 0.5% 1.27% 5.13% 1.5% 1.33% 1.55% 0.2% 0.29%
2026/05/17 10.95% 3.43% 4.38% 1.2% 2.37% 1.81% 1.27% 1.04% 0.11% 6.12%
2026/05/18 15.94% 8.5% 10.73% 1.86% 12.55% 2% 1.4% 1.54% 0.31% 0.26%
2026/05/19 19.77% 6.47% 10.65% 0.61% 0% 1.09% 1.62% 1.71% 0.28% 0.01%
2026/05/20 18.07% 0.4% 7.66% 0.74% 3.51% 2.12% 4.3% 1.73% 5.89% 0.05%
2026/05/21 18.59% 0.21% 0.62% 2.55% 1.82% 4.07% 1.63% 2.48% 0.73% 0.17%
2026/05/22 16.49% 0.32% 0.51% 2.48% 7.37% 2.74% 1.76% 1.79% 2.76% 0.22%
2026/05/23 13.37% 0.3% 0.78% 6.99% 3.36% 1.5% 1.43% 2.13% 5.58% 0.26%
2026/05/24 10.14% 1.44% 2.18% 1.8% 0.34% 4.26% 9.28% 1.66% 0.45% 7.86%
2026/05/25 14.5% 0.42% 0.14% 2.15% 3.94% 3.82% 6.67% 1.33% 11.47% 0.31%
2026/05/26 14.08% 7.8% 5.73% 1.9% 2.69% 4.24% 1.29% 1.71% 3.86% 0.27%
2026/05/27 12.87% 6.37% 7.61% 3.33% 2.59% 4.02% 0.7% 1.97% 1.05% 0.1%
2026/05/28 13.77% 6.28% 9.65% 1.21% 0.01% 1.52% 3.68% 2.16% 3.79% 0.22%
2026/05/29 16.43% 0.2% 0.43% 1.03% 0.48% 2.21% 0.97% 2.78% 1.75% 9.34%
2026/05/30 17.55% 6.36% 9.46% 5.79% 0.09% 2.55% 2.7% 1.74% 0.55% 0.22%
2026/05/31 13.31% 7.43% 5.61% 4.58% 4.19% 3.23% 2.9% 1.68% 1.04% 0.46%
  • zocdoc.com
  • citymd.com
  • afcurgentcare.com
  • uhc.com
  • midwestexpressclinic.com
  • healthcare.com
  • doctorondemand.com
  • biolifeplasma.com
  • ascension.org
  • cedars-sinai.org

Copyright © Adthena. All rights reserved.

In May 2026, Zocdoc.com led with fluctuating spend, peaking early at 26.83%. Citymd.com saw a mid-month surge, while Afcurgentcare.com had consistent growth. Uhc.com and Healthcare.com maintained steady shares. Cedars-sinai.org spiked on May 2nd.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 633
2026/05/02 644
2026/05/03 678
2026/05/04 687
2026/05/05 678
2026/05/06 673
2026/05/07 699
2026/05/08 710
2026/05/09 703
2026/05/10 734
2026/05/11 799
2026/05/12 828
2026/05/13 783
2026/05/14 797
2026/05/15 710
2026/05/16 794
2026/05/17 767
2026/05/18 762
2026/05/19 744
2026/05/20 784
2026/05/21 815
2026/05/22 790
2026/05/23 767
2026/05/24 792
2026/05/25 849
2026/05/26 855
2026/05/27 866
2026/05/28 830
2026/05/29 820
2026/05/30 842
2026/05/31 826

Copyright © Adthena. All rights reserved.

May began with 633 advertisers, steadily climbing to 866 by month’s end. Mid-month fluctuations were followed by a strong finish, highlighting dynamic advertiser engagement.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
afcurgentcare.com 2.08%
ascension.org 1.91%
midwestexpressclinic.com 1.62%
mymdnow.com 1.15%
citymd.com 0.77%
ufhealthjax.org -0.99%
kaiserpermanente.org -1.21%
carespot.com -1.25%
memorialcare.org -1.32%
zocdoc.com -2.17%

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In the past month, afcurgentcare.com surged by 2.08%, while zocdoc.com dropped by 2.17%. Ascension.org and midwestexpressclinic.com also saw positive gains, contrasting with declines for memorialcare.org and carespot.com.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com kaiserpermanente.org midwestexpressclinic.com afcurgentcare.com citymd.com doctorondemand.com healthcare.com biolifeplasma.com ascension.org memorialcare.org
2026/05/01 18.42% 5.11% 0.2% 0.34% 0.33% 0.81% 1.92% 3.84% 0.38% 8.7%
2026/05/02 22.46% 5.25% 0.22% 0.32% 2.43% 0.51% 0.78% 2.97% 0.48% 0.12%
2026/05/03 11.15% 2% 1.78% 0.55% 0.2% 0.75% 2.09% 2.39% 0.55% 0.09%
2026/05/04 19.93% 1.57% 0.14% 3.48% 0.25% 0.44% 1.86% 2.31% 0.23% 0.24%
2026/05/05 24.02% 1.85% 0.24% 0.22% 5.1% 0.58% 1.87% 3.36% 0.71% 2.12%
2026/05/06 20.53% 2.65% 0.16% 0.31% 1.99% 4.01% 1.95% 2.21% 0.25% 0.11%
2026/05/07 22.01% 2.73% 0.15% 0.32% 0.71% 0.99% 2.22% 2.36% 0.27% 2.25%
2026/05/08 16.82% 3.73% 1.93% 4.26% 0.48% 4.66% 1.57% 2.69% 0.34% 6.17%
2026/05/09 21.11% 0.28% 0.14% 2.36% 2.98% 0.97% 1.45% 2.74% 0.81% 4.52%
2026/05/10 17.88% 1.28% 0.27% 4.03% 0.25% 2.81% 1.36% 2.23% 0.27% 2.08%
2026/05/11 18.75% 0.59% 3.73% 0.31% 3.47% 2.45% 3.07% 2.7% 1.9% 0.46%
2026/05/12 13.91% 1.21% 0.07% 2.1% 0% 2.1% 1.5% 2.7% 2.28% 1.66%
2026/05/13 15.33% 2.24% 0% 0.3% 0.47% 1.35% 0.57% 1.33% 0.33% 2.14%
2026/05/14 16.09% 0.22% 0.37% 2.09% 0.12% 1.08% 1.6% 2.09% 1.25% 3.55%
2026/05/15 16.87% 3.73% 1.93% 4.27% 0.48% 4.67% 1.58% 2.69% 0.34% 6.19%
2026/05/16 14.21% 2.71% 3.14% 0.43% 3.29% 0.78% 1.02% 1.88% 0.24% 0.05%
2026/05/17 11.84% 1.36% 3.38% 3.68% 1.9% 0.68% 1.23% 1.43% 0.28% 0.15%
2026/05/18 15.81% 0.14% 7.59% 7.68% 3.81% 0.64% 1.58% 2.1% 0.43% 0.09%
2026/05/19 18.1% 0.03% 0.01% 6.6% 4.2% 0.81% 0.95% 2.08% 0.24% 0.06%
2026/05/20 17.93% 0.2% 2.26% 5.08% 0.32% 4.96% 1.61% 2.27% 4.88% 0.13%
2026/05/21 18.04% 2.25% 1.79% 0.7% 0.18% 0.85% 2.47% 2.78% 0.77% 0.02%
2026/05/22 16.99% 1.33% 4.09% 0.61% 0.37% 0.9% 2.06% 2.3% 2.86% 0.22%
2026/05/23 13.53% 2.43% 2.02% 0.85% 0.17% 0.6% 1.04% 2.56% 4.52% 0.34%
2026/05/24 10.16% 2.24% 0.5% 1.82% 1.51% 9.23% 2.67% 2% 0.39% 3.32%
2026/05/25 13.33% 1.55% 3.7% 0.07% 0.34% 4.79% 2.52% 1.52% 8.3% 0.11%
2026/05/26 13.96% 1.18% 1.71% 3.8% 3.31% 0.67% 3.24% 2.19% 3.97% 0.06%
2026/05/27 13.19% 0.12% 2.89% 5.06% 3.19% 0.28% 3.11% 2.54% 1.14% 0.09%
2026/05/28 13.23% 0.67% 0% 7.37% 3.09% 3.51% 1.07% 2.74% 3.17% 0.31%
2026/05/29 16.57% 1.17% 0.42% 0.32% 0.17% 0.61% 1.58% 3.37% 2.46% 0.02%
2026/05/30 14.99% 3% 0.12% 7.26% 3.15% 2.19% 1.79% 2.25% 0.55% 0.09%
2026/05/31 11.39% 3.68% 3.36% 3.3% 3.23% 2.36% 2.26% 1.92% 0.96% 0.18%
  • zocdoc.com
  • kaiserpermanente.org
  • midwestexpressclinic.com
  • afcurgentcare.com
  • citymd.com
  • doctorondemand.com
  • healthcare.com
  • biolifeplasma.com
  • ascension.org
  • memorialcare.org

Copyright © Adthena. All rights reserved.

In May 2026, Zocdoc.com led with fluctuating impressions, peaking at 24.02% on May 5. Kaiserpermanente.org saw a low of 0.03% on May 19. Midwestexpressclinic.com and Afcurgentcare.com had notable spikes mid-month. Memorialcare.org started strong but declined, ending at 0.18%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month
  1. 1
    CityMD Walk-In Clinic Near You - Walk-In Urgent Care Near You https://www.citymd.com

    There's a CityMD open near you. Get the quick, quality care you deserve today.

  2. 2
    Kaiser Permanente® https://healthy.kaiserpermanente.org

    KP® Official Site — Enjoy Comprehensive Health Care Typically Under One Roof With Kaiser Permanente®.

  3. 3
    24/7 QuickCare Visits - Skip the Waiting Room https://www.memorialcare.org

    When clinic visits are tough, get the same expert care virtually. Connect quickly with MemorialCare...

  4. 4
    Immediate Care at MUSC | Same-Day Care with MUSC Health https://www.muschealth.org

    MUSC has fast and reliable care for your health needs.

  5. 5
    Find an Urgent Care Near You https://book.zocdoc.com › urgent-care › book-now

    Search By Your Insurance — Find local Urgent Care Clinics and book your appointment that fits your schedule. Quickly search...

Copyright © Adthena. All rights reserved.

CityMD emphasizes convenience with nearby walk-in clinics, while Kaiser Permanente highlights comprehensive care under one roof. MemorialCare offers virtual visits for flexibility, MUSC promises fast, reliable care, and Zocdoc simplifies booking urgent care appointments by insurance. Each ad focuses on accessibility and efficiency.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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