US Healthcare & Medical Hospitals - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – US

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.5769517477
65.4230482523
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 16%
Seasonal 0%
Local 16%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 16.05
kaiserpermanente.org 5.89
plushcare.com 2.67
biolifeplasma.com 2.52
intermountainhealthcare.org 2.34
atriumhealth.org 2.16
allinahealth.org 2.04
iuhealth.org 1.94
citymd.com 1.76
aurorahealthcare.org 1.74
others 60.89
  • zocdoc.com - 16.05%
  • kaiserpermanente.org - 5.89%
  • plushcare.com - 2.67%
  • biolifeplasma.com - 2.52%
  • intermountainhealthcare.org - 2.34%
  • atriumhealth.org - 2.16%
  • allinahealth.org - 2.04%
  • iuhealth.org - 1.94%
  • citymd.com - 1.76%
  • aurorahealthcare.org - 1.74%
  • others - 60.89%

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In the healthcare PPC landscape, Zocdoc leads with 16.05% click share, followed by Kaiser Permanente at 5.89%. Others dominate with 60.89%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com healthcare.com carbonhealth.com biolifeplasma.com plushcare.com citymd.com uhc.com aurorahealthcare.org intermountainhealthcare.org urgencyroom.com
2026/10/01 10.65% 1.48% 1.27% 2.54% 10.46% 0.13% 1.9% 4.89% 0.1% 0%
2026/10/02 10.29% 0.46% 6.83% 2.06% 10.27% 0.03% 3.24% 13.84% 1.14% 0%
2026/10/03 6.01% 1.61% 0.21% 2.45% 0.24% 0.1% 3.87% 4.1% 0.05% 13.21%
2026/10/04 7.47% 0.92% 0.08% 1.91% 0.18% 0.03% 3.8% 0.01% 0.31% 12.87%
2026/10/05 8.15% 2.72% 3.03% 1.83% 0.25% 0.03% 3.28% 9.98% 3.87% 11.29%
2026/10/06 12.25% 2.71% 0.09% 2.81% 0.36% 5.63% 4.54% 0.06% 0.13% 0%
2026/10/07 9.89% 2.5% 0.21% 2.33% 7.39% 0.08% 3.87% 0.01% 0.01% 12.23%
2026/10/08 8.8% 2.78% 0.28% 2.16% 6.73% 4.77% 2.9% 0.07% 0.01% 10.78%
2026/10/09 8.97% 2.86% 1.86% 2.45% 6.18% 0.14% 4.45% 0.01% 0.01% 0%
2026/10/10 7.71% 1.35% 3.31% 2.14% 0.31% 0.19% 3.91% 0.19% 0.04% 0.01%
2026/10/11 7.74% 1.88% 5.87% 2.36% 0.17% 0.14% 6.4% 0.1% 0.17% 0%
2026/10/12 8.41% 2.09% 4.34% 2.42% 0.2% 4.68% 6.27% 3.68% 0.07% 0%
2026/10/13 9.41% 1.84% 0.68% 2.63% 7.17% 0.31% 3.49% 0.04% 0.29% 0.01%
2026/10/14 9.79% 2.41% 0.15% 3.19% 4.69% 0.2% 6.05% 0% 0.32% 0%
2026/10/15 8.33% 1.49% 2.33% 1.87% 7.18% 0.23% 1.65% 0.03% 0.02% 0%
2026/10/16 7.18% 3.34% 0.2% 1.68% 0.47% 0.1% 2.37% 6.41% 0.22% 0%
2026/10/17 17.21% 3.62% 6.31% 2.17% 0.32% 0.2% 3.71% 0.03% 0.05% 0%
2026/10/18 9.42% 2.99% 0.24% 1.74% 4.35% 0.26% 1.86% 2.16% 0.3% 0%
2026/10/19 11.36% 2.35% 0.08% 1.85% 4.48% 0.12% 1.71% 6.23% 0.02% 0%
2026/10/20 19.28% 5.05% 0.01% 2.23% 5.59% 0.18% 2.79% 0.01% 0.36% 0%
2026/10/21 11.93% 3.73% 0% 2.31% 5.44% 0.23% 2.12% 0.01% 0.17% 0%
2026/10/22 9.27% 2.82% 0% 1.72% 0.41% 7.11% 1.28% 0.06% 10.56% 0%
2026/10/23 9.76% 3.31% 0.11% 1.87% 0.45% 0.22% 2.66% 0.06% 10.94% 0.04%
2026/10/24 9.81% 1.92% 2.81% 1.79% 3.96% 6.36% 0.63% 0.05% 8.86% 0%
2026/10/25 10.46% 3.66% 2.62% 2.06% 3.67% 6.51% 0.37% 0.03% 8.23% 0%
2026/10/26 11.83% 2.72% 2.75% 1.98% 3.72% 0.97% 0.28% 0.05% 8.28% 0.03%
2026/10/27 10.73% 3.55% 2.84% 1.86% 3.84% 7.06% 0.78% 0.03% 8.8% 0%
2026/10/28 10.87% 2.06% 3.42% 2.52% 1.03% 7.26% 1.42% 0.03% 10.77% 0.03%
2026/10/29 8.66% 4.09% 2.93% 2.03% 0.65% 6.34% 0.54% 0.02% 8.82% 0.06%
2026/10/30 11.64% 3.06% 0.21% 2.73% 0.98% 0.28% 1.14% 0.39% 0.01% 0.09%
2026/10/31 17.69% 4.51% 4.24% 3.19% 1.85% 1.68% 1.6% 0.36% 0.02% 0.01%
  • zocdoc.com
  • healthcare.com
  • carbonhealth.com
  • biolifeplasma.com
  • plushcare.com
  • citymd.com
  • uhc.com
  • aurorahealthcare.org
  • intermountainhealthcare.org
  • urgencyroom.com

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Zocdoc.com led October with fluctuating spend, peaking at 19.28 on the 20th. Healthcare.com saw a steady rise, ending at 4.51. Carbonhealth.com had sporadic spikes, finishing at 4.24. Biolifeplasma.com maintained consistency, closing at 3.19. Plushcare.com showed varied activity, ending at 1.85. Citymd.com had notable peaks, concluding at 1.68. Uhc.com’s activity waned, finishing at 1.6. Aurorahealthcare.org’s spend was minimal, closing at 0.36. Intermountainhealthcare.org surged mid-month, ending at 0.02. Urgencyroom.com had early peaks, closing at 0.01.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 580
2026/10/02 571
2026/10/03 575
2026/10/04 577
2026/10/05 589
2026/10/06 593
2026/10/07 582
2026/10/08 637
2026/10/09 609
2026/10/10 614
2026/10/11 614
2026/10/12 623
2026/10/13 632
2026/10/14 647
2026/10/15 627
2026/10/16 618
2026/10/17 612
2026/10/18 572
2026/10/19 575
2026/10/20 551
2026/10/21 597
2026/10/22 579
2026/10/23 579
2026/10/24 646
2026/10/25 667
2026/10/26 661
2026/10/27 656
2026/10/28 672
2026/10/29 659
2026/10/30 683
2026/10/31 656

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October saw a dynamic shift in advertisers, starting at 580 and peaking at 683. The month concluded with a slight dip to 656, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
intermountainhealthcare.org 4.17%
umcsn.com 2.15%
zocdoc.com 2.04%
getwellurgent.com 1.3%
citymd.com 1.26%
kaiserpermanente.org -1.24%
atriumhealth.org -1.6%
memorialcare.org -2.04%
iuhealth.org -2.36%
allinahealth.org -3.27%

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Intermountainhealthcare.org surged with a 4.17% click share increase, while allinahealth.org dropped by 3.27%. Other notable gains include umcsn.com at 2.15% and zocdoc.com at 2.04%.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com carbonhealth.com biolifeplasma.com advocatehealth.com kaiserpermanente.org plushcare.com uhc.com aurorahealthcare.org umcsn.com intermountainhealthcare.org
2026/10/01 9.59% 1.9% 3.15% 0.24% 3.12% 7.75% 1.17% 7.63% 0.01% 0.1%
2026/10/02 9.45% 5.81% 2.67% 0.2% 4.86% 8.64% 1.92% 11.4% 0.02% 1.32%
2026/10/03 6.73% 0.34% 3.33% 0.27% 3.05% 0.18% 2.42% 6.92% 0% 0.06%
2026/10/04 8.47% 0.09% 3.05% 0.37% 2.33% 0.18% 2.67% 0.01% 0.01% 0.47%
2026/10/05 8.82% 3.52% 2.96% 0.35% 3.73% 0.22% 2.42% 6.69% 3.36% 3.54%
2026/10/06 11.98% 0.11% 4.01% 0.41% 3.77% 0.27% 2.92% 0.05% 0% 0.18%
2026/10/07 10.21% 0.42% 3.38% 0.49% 4.38% 6.82% 2.57% 0.01% 0.03% 0.01%
2026/10/08 9.86% 0.5% 3.39% 0.63% 2.48% 6.85% 2.09% 0.06% 0% 0.01%
2026/10/09 9.13% 2.69% 3.59% 0.38% 2.85% 5.39% 3.02% 0.01% 0% 0.02%
2026/10/10 8.37% 3.81% 3.16% 0.71% 2.78% 0.32% 2.72% 0.75% 0.01% 0.03%
2026/10/11 7.86% 7.72% 3.27% 0.51% 2.74% 0.1% 3.8% 0.14% 0.02% 0.22%
2026/10/12 8.39% 5.19% 3.3% 2% 3.98% 0.13% 3.73% 3.18% 0.07% 0.08%
2026/10/13 8.8% 0.94% 3.76% 0.36% 2.45% 6.53% 2.21% 0.06% 0.02% 0.72%
2026/10/14 8.43% 0.16% 3.99% 1.91% 3.55% 3.77% 3.56% 0% 0.02% 0.75%
2026/10/15 9.13% 3.49% 3.04% 0.51% 1.95% 6.51% 1.23% 0.05% 0% 0.02%
2026/10/16 7.16% 0.33% 2.45% 3.01% 3.27% 0.46% 1.68% 5.94% 0% 0.63%
2026/10/17 14.65% 7.79% 2.92% 4.21% 4.88% 0.2% 2.13% 0.05% 0.02% 0.04%
2026/10/18 8.62% 0.45% 2.37% 1.8% 4.7% 3.64% 1.08% 3.48% 0% 0.83%
2026/10/19 10.67% 0.13% 2.59% 3.58% 0.32% 4.09% 1.12% 3.76% 0% 0.01%
2026/10/20 16.37% 0.02% 2.87% 2.43% 1.9% 4.66% 1.73% 0.01% 0% 0.89%
2026/10/21 11.66% 0% 3.12% 2.18% 2.66% 4.7% 1.42% 0% 0% 0.17%
2026/10/22 9.62% 0% 2.39% 3.74% 2.04% 0.29% 1.01% 0.06% 7.17% 7.32%
2026/10/23 9.24% 0.14% 2.57% 2% 0.73% 0.33% 1.74% 0.06% 6.99% 7.2%
2026/10/24 9.81% 3.05% 2.48% 2.98% 1.72% 3.65% 0.57% 0.05% 5.81% 6.11%
2026/10/25 9.97% 2.74% 2.83% 2.64% 1.27% 3.28% 0.38% 0.02% 5.27% 5.45%
2026/10/26 10.62% 2.95% 2.72% 0.26% 1.97% 3.27% 0.35% 0.04% 5.36% 5.47%
2026/10/27 10.74% 3.05% 2.6% 1.6% 3.31% 3.55% 0.67% 0.03% 5.79% 5.96%
2026/10/28 11% 3.74% 3.53% 1.92% 1.7% 0.95% 1.06% 0.03% 7.19% 7.33%
2026/10/29 9.31% 3.25% 2.94% 3.02% 1.23% 0.53% 0.45% 0.02% 5.99% 6.09%
2026/10/30 11.73% 0.25% 3.76% 2.09% 2.96% 0.94% 0.75% 0.58% 0.04% 0.01%
2026/10/31 15.35% 4.24% 4.07% 2.73% 1.94% 1.73% 1.03% 0.52% 0.05% 0.01%
  • zocdoc.com
  • carbonhealth.com
  • biolifeplasma.com
  • advocatehealth.com
  • kaiserpermanente.org
  • plushcare.com
  • uhc.com
  • aurorahealthcare.org
  • umcsn.com
  • intermountainhealthcare.org

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Zocdoc.com led October with a peak impression share of 16.37% on the 20th. Carbonhealth.com saw fluctuations, peaking at 7.79% on the 17th. Biolifeplasma.com maintained steady shares, while advocatehealth.com surged mid-month. Kaiserpermanente.org had a notable peak on the 17th. Plushcare.com and aurorahealthcare.org showed sporadic highs. Uhc.com and umcsn.com had modest shares, with intermountainhealthcare.org peaking on the 22nd. October concluded with zocdoc.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month
  1. 1
    Walk-In Urgent Care https://www.carbonhealth.com

    Same-Day Appointments — Finally, An Urgent Care In My Neighborhood That Doesn't Actually Feel Like An Urgent Care. Book Online Or Walk-In To The Nearest Location. Experience Carbon Health Today! Walk-Ins Welcomed. Same Day Care. Adults & Children Care.

  2. 2
    CityMD Walk-In Clinic Near You - Walk-In Urgent Care Near You https://www.citymd.com › find-a-location

    There's a CityMD open near you. Get the quick, quality care you deserve today. X-rays, diagnostics...

  3. 3
    Find Your Closest Urgent Care - Walk-In Clinic Near You https://www.intermountainhealthcare.org

    Quick care is available now! Find an urgent care or walk-in clinic for immediate care. Find an...

  4. 4
    Virtual Urgent Care Day/Night - Rx Sent to Pharmacy in 15 Min https://www.plushcare.com/24_hour/urgent_care

    See a doctor online and get scripts (re)filled at your nearest pharmacy, in 15 minutes.

  5. 5
    Walk-In Immediate Care Clinics - No Appointment Needed https://www.uclahealth.org

    Immediate Care Clinics in Santa Monica, Culver City, Century City, Marina del Rey & More. Read more

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In the bustling world of urgent care, five top advertisers stand out with compelling narratives. Carbon Health emphasizes a neighborhood feel, while CityMD promises quick, quality care. Intermountain Healthcare highlights immediate availability, PlushCare offers virtual convenience, and UCLA Health showcases widespread accessibility. Each ad uniquely addresses urgent care needs.

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