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US Healthcare & Medical Hospitals - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – US

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.9175212701
79.0824787299
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 14%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 21.59
kaiserpermanente.org 9.7
citymd.com 6.4
oakstreethealth.com 2.14
biolifeplasma.com 2
midwestexpressclinic.com 1.67
atriumhealth.org 1.65
afcurgentcare.com 1.53
doctorondemand.com 1.46
sollishealth.com 1.3
others 50.56
  • zocdoc.com - 21.59%
  • kaiserpermanente.org - 9.7%
  • citymd.com - 6.4%
  • oakstreethealth.com - 2.14%
  • biolifeplasma.com - 2%
  • midwestexpressclinic.com - 1.67%
  • atriumhealth.org - 1.65%
  • afcurgentcare.com - 1.53%
  • doctorondemand.com - 1.46%
  • sollishealth.com - 1.3%
  • others - 50.56%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Zocdoc leads with 21.59% click share, followed by Kaiser Permanente at 9.7%. CityMD captures 6.4%, while ‘others’ dominate with 50.56%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com citymd.com oakstreethealth.com biolifeplasma.com kaiserpermanente.org doctorondemand.com healthcare.com healthforcalifornia.com memorialcare.org afcurgentcare.com
2026/03/01 14.08% 5.65% 1.06% 1.69% 0.97% 2.53% 1.59% 1.44% 0.19% 1.49%
2026/03/02 19.35% 4.27% 1.98% 1.79% 0.81% 2.37% 1.81% 1.92% 0.39% 3.8%
2026/03/03 19.22% 12.81% 1.66% 1.27% 1.41% 4.74% 1.14% 3.42% 5.73% 0.1%
2026/03/04 22.31% 6.72% 2% 1.49% 1.07% 1.25% 2.37% 1.39% 7.97% 0.03%
2026/03/05 21.94% 5.34% 1.32% 2.09% 2.77% 2.42% 2.55% 1.96% 1.43% 2.17%
2026/03/06 19.5% 7.9% 0.93% 1.88% 1.73% 1.17% 3.38% 0.72% 0.35% 0.28%
2026/03/07 12.87% 11.03% 1.08% 2.21% 3.8% 2.51% 3.19% 0.62% 3.01% 0.28%
2026/03/08 21.42% 1.26% 1.56% 1.8% 1.33% 1.23% 2.15% 1.11% 3.42% 0.47%
2026/03/09 21.57% 4.31% 1.75% 1.28% 1.01% 0.99% 3.21% 1.61% 0.37% 0.25%
2026/03/10 19.49% 4.76% 1.66% 2.19% 1.2% 4.84% 1.47% 1.17% 0.16% 0.28%
2026/03/11 17.43% 0.74% 1.44% 2.58% 2.17% 1.02% 2.44% 0.27% 0.45% 0.1%
2026/03/12 16.53% 7.71% 1.4% 2.08% 1.2% 2.41% 2.12% 1.06% 0.17% 0.68%
2026/03/13 18.05% 2.94% 2.02% 1.88% 1.81% 0.77% 1.7% 1.06% 0.15% 1.82%
2026/03/14 15.08% 7.3% 1.84% 1.66% 2.53% 2.24% 0.01% 1.9% 4.89% 3.84%
2026/03/15 17.36% 2.98% 0.6% 1.32% 2.6% 0.98% 0.24% 1.34% 4.61% 0.09%
2026/03/16 22.17% 1.45% 1.73% 1.69% 1.54% 1.06% 1.71% 2.36% 0.24% 4.88%
2026/03/17 22.48% 12.04% 1.84% 1.66% 2.04% 2.59% 1.88% 1.2% 6.11% 0.49%
2026/03/18 22.16% 0.59% 2.37% 2.73% 1.37% 3.43% 1.57% 1.48% 0.25% 0.66%
2026/03/19 16.76% 0.37% 2.45% 2.6% 0.5% 1.24% 3.02% 0.65% 0.25% 0.24%
2026/03/20 12.38% 0.31% 1.85% 2.24% 3.48% 0.82% 2.83% 0.56% 0.14% 11.09%
2026/03/21 16.06% 12.1% 2.6% 2.55% 3.93% 1.43% 3.03% 1.21% 0.13% 2.36%
2026/03/22 15.23% 2.51% 1.25% 1.69% 1.74% 1.21% 1.87% 0.84% 2.98% 0.35%
2026/03/23 15.85% 0.6% 2.15% 1.61% 1.23% 1.06% 2.21% 5.01% 0.4% 0.19%
2026/03/24 16.72% 0.05% 2.47% 1.49% 1.75% 1.19% 0.95% 0.86% 0.03% 0.24%
2026/03/25 22.69% 9.9% 1.42% 2.85% 3.23% 1.44% 1.03% 3.41% 0.27% 0.22%
2026/03/26 9.22% 10.26% 1.73% 1.4% 3.67% 1.72% 2.35% 3.08% 0.16% 7.81%
2026/03/27 11.64% 11.19% 2.8% 1.99% 2.21% 1.47% 3.09% 2.46% 2.38% 2.82%
2026/03/28 14.26% 4.34% 2.55% 1.82% 4.11% 1.45% 1.77% 2.73% 0.4% 0.39%
2026/03/29 15.93% 4% 1.36% 2.51% 1.44% 0.93% 1.47% 4.68% 0.27% 7.06%
2026/03/30 24.75% 11.42% 1.19% 1.8% 3.33% 0.95% 1.5% 0.64% 0.26% 2.86%
2026/03/31 19.86% 8.22% 2.04% 1.7% 1.67% 1.16% 1.13% 0.64% 0.22% 0.2%
  • zocdoc.com
  • citymd.com
  • oakstreethealth.com
  • biolifeplasma.com
  • kaiserpermanente.org
  • doctorondemand.com
  • healthcare.com
  • healthforcalifornia.com
  • memorialcare.org
  • afcurgentcare.com

Copyright © Adthena. All rights reserved.

In March 2026, Zocdoc.com led with fluctuating spend, peaking at 24.75% on March 30. Citymd.com saw a notable spike on March 17 at 12.04%. Oakstreethealth.com maintained steady growth, while Biolifeplasma.com peaked at 2.85% on March 25. Kaiserpermanente.org had a significant rise on March 28 at 4.11%. Doctorondemand.com experienced a peak on March 10 at 4.84%. Healthcare.com showed consistent activity, peaking at 3.38% on March 6. Healthforcalifornia.com had a notable increase on March 23 at 5.01%. Memorialcare.org saw a peak on March 4 at 7.97%. Afcurgentcare.com had a significant spike on March 20 at 11.09%. The month concluded with Zocdoc.com leading the spend share.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 773
2026/03/02 798
2026/03/03 776
2026/03/04 789
2026/03/05 778
2026/03/06 798
2026/03/07 792
2026/03/08 757
2026/03/09 750
2026/03/10 756
2026/03/11 758
2026/03/12 786
2026/03/13 785
2026/03/14 773
2026/03/15 737
2026/03/16 753
2026/03/17 760
2026/03/18 732
2026/03/19 734
2026/03/20 728
2026/03/21 730
2026/03/22 750
2026/03/23 747
2026/03/24 685
2026/03/25 678
2026/03/26 630
2026/03/27 681
2026/03/28 686
2026/03/29 701
2026/03/30 686
2026/03/31 627

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March began with 773 advertisers, peaking at 798, then gradually declined, ending at 627.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kaiserpermanente.org 2.33%
afcurgentcare.com 1.2%
ufhealthjax.org 1.05%
midwestexpressclinic.com 0.85%
carbonhealth.com 0.54%
aica.com -0.61%
cedars-sinai.org -0.79%
nextcare.com -0.85%
sollishealth.com -0.95%
memorialcare.org -1.3%

Copyright © Adthena. All rights reserved.

Kaiser Permanente surged with a 2.33% click share increase, while MemorialCare faced a 1.3% decline. AFC Urgent Care and UF Health Jax also saw positive growth, contrasting with declines at Sollis Health and NextCare.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com citymd.com kaiserpermanente.org oakstreethealth.com biolifeplasma.com healthcare.com healthforcalifornia.com sollishealth.com memorialcare.org afcurgentcare.com
2026/03/01 14.32% 5.29% 2.22% 1.35% 2.08% 1.3% 1.18% 1.06% 0.2% 1.01%
2026/03/02 19.96% 4.24% 1.53% 2.47% 2.26% 1.4% 2.29% 0.9% 0.44% 2.8%
2026/03/03 18.64% 9.74% 2.67% 1.96% 1.55% 0.93% 2.88% 1.24% 5.67% 0.1%
2026/03/04 20.48% 4.16% 1.78% 2.2% 2.06% 2% 1.61% 6.64% 7.76% 0.05%
2026/03/05 21.74% 4.58% 5.47% 1.44% 2.66% 2.23% 1.93% 0.54% 1.59% 1.49%
2026/03/06 18.83% 6.13% 3.25% 1.2% 2.54% 2.32% 0.89% 0.75% 0.38% 0.32%
2026/03/07 13.62% 8.64% 5.68% 1.12% 2.77% 2.19% 0.71% 7.94% 2.99% 0.21%
2026/03/08 19.28% 1.15% 2.03% 1.98% 2.19% 1.94% 1.12% 1.49% 3.31% 0.57%
2026/03/09 20.23% 4.72% 1.94% 1.99% 1.66% 2.53% 1.41% 0.69% 0.41% 0.4%
2026/03/10 18.65% 4.29% 2.23% 2.06% 2.57% 0.95% 0.95% 3.61% 0.17% 0.23%
2026/03/11 18.42% 0.79% 2.26% 1.57% 3.17% 1.88% 0.48% 4.18% 0.41% 0.15%
2026/03/12 16.25% 4.81% 2.23% 1.65% 2.71% 1.69% 1.16% 2.25% 0.23% 0.76%
2026/03/13 17.68% 2.23% 3.47% 2.28% 2.52% 1.78% 0.9% 0.95% 0.18% 1.63%
2026/03/14 15.1% 4.38% 4.78% 2.22% 2.15% 0% 1.66% 0.91% 5.18% 2.7%
2026/03/15 16.96% 2.55% 2.74% 0.76% 1.65% 0.25% 1.33% 2.02% 4.34% 0.11%
2026/03/16 22.25% 1.36% 2.25% 1.54% 2.03% 1.3% 2.09% 0.77% 0.27% 3.13%
2026/03/17 20.86% 6.17% 4.16% 2.39% 2.27% 1.51% 0.83% 0.73% 5.5% 0.36%
2026/03/18 22.79% 0.52% 1.8% 2.92% 3.52% 1.04% 1.47% 0.91% 0.27% 0.61%
2026/03/19 16.55% 0.43% 0.96% 3.1% 3.38% 2.35% 0.7% 0.83% 0.29% 0.21%
2026/03/20 13.8% 0.32% 6.55% 2.28% 2.85% 1.8% 0.72% 0.55% 0.2% 7.73%
2026/03/21 16.48% 6.86% 7.12% 2.84% 3.25% 2.64% 1.55% 1.16% 0.12% 2.26%
2026/03/22 15.73% 2.86% 3.02% 1.5% 2.07% 1.47% 0.83% 3.04% 3.5% 0.26%
2026/03/23 16.46% 0.71% 1.64% 2.37% 2.17% 1.98% 4.07% 1.52% 0.44% 0.19%
2026/03/24 18.16% 0.03% 3.36% 2.55% 2.27% 0.85% 0.73% 0.61% 0.05% 0.49%
2026/03/25 22.23% 9.58% 6.03% 1.6% 3.44% 0.89% 2.63% 5.67% 0.27% 0.25%
2026/03/26 10.82% 7.03% 7.11% 1.79% 1.83% 1.72% 2.84% 0.37% 0.21% 8.35%
2026/03/27 14.24% 8.3% 4.07% 3.16% 2.42% 2.46% 2.95% 0.26% 2.63% 2.44%
2026/03/28 16.06% 3.52% 8.09% 3.12% 2.21% 1.4% 2.62% 1.29% 0.38% 0.3%
2026/03/29 17% 3.03% 2.35% 1.76% 3.02% 1.22% 3.86% 1.51% 0.31% 5.15%
2026/03/30 24.59% 8.59% 5.06% 1.51% 2.12% 1.21% 0.5% 0.55% 0.24% 2.97%
2026/03/31 22.18% 5.41% 3.75% 3.58% 2.35% 0.99% 0.68% 0.6% 0.21% 0.19%
  • zocdoc.com
  • citymd.com
  • kaiserpermanente.org
  • oakstreethealth.com
  • biolifeplasma.com
  • healthcare.com
  • healthforcalifornia.com
  • sollishealth.com
  • memorialcare.org
  • afcurgentcare.com

Copyright © Adthena. All rights reserved.

In March 2026, Zocdoc.com led with fluctuating impressions, peaking at 24.59% on March 30. Citymd.com saw a low of 0.32% on March 20, while Kaiserpermanente.org peaked at 7.12% on March 21. Oakstreethealth.com and Biolifeplasma.com maintained steady shares, with notable peaks on March 31. Healthcare.com and Healthforcalifornia.com showed varied trends, while Sollishealth.com and Memorialcare.org had sporadic highs. Afcurgentcare.com spiked to 8.35% on March 26. The month concluded with Zocdoc.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month
  1. 1
    CityMD Walk-In Clinic Near You - Walk-In Urgent Care Near You

    There's a CityMD open near you. Get the quick, quality care you deserve today.

  2. 2
    Dignity Health Emergency Room - Schedule Online & Wait at Home https://www.dignityhealth.org › emergency › room

    Our State-of-the-Art Emergency Room Has Earned a Reputation for a High Standard of Care.

  3. 3
    https://www.healthmarkets.com/

    2026 Affordable Care Act Plans - Call a Licensed Ins Agent. Save Time And Let HealthMarkets Do The Searching. It's Personalized & At No Cost To You.

  4. 4
    Kaiser Permanente® in CA - KP® Official Site https://healthy.kaiserpermanente.org/

    You May Be Eligible To Enroll Today If You're Turning 65, Moving, Or Losing Coverage. Explore Kaiser Permanente® Health Plans Designed For Your Life.

  5. 5
    Zocdoc https://book.zocdoc.com › doctor › book-now

    Zocdoc: Find a Doctor — Find a highly-rated Doctor that accepts your insurance. Find the right Doctors for you based on location, insurance, reviews & more. In-Person & Online.

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In the competitive landscape of healthcare PPC ads, CityMD stands out with its promise of quick, quality care at nearby locations. Dignity Health emphasizes its state-of-the-art emergency rooms, while HealthMarkets offers personalized, cost-free insurance searches. Kaiser Permanente targets those experiencing life changes, and Zocdoc simplifies finding highly-rated doctors.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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