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US Healthcare & Medical Hospitals - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – US

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.5778975516
60.4221024484
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 17%
Seasonal 0%
Local 13%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 14.26
kaiserpermanente.org 6.86
carbonhealth.com 2.94
urgentcare247.com 2.88
afcurgentcare.com 2.79
biolifeplasma.com 2.47
iuhealth.org 2.38
wellstar.org 2.18
uhc.com 2.08
aurorahealthcare.org 2.02
others 59.14
  • zocdoc.com - 14.26%
  • kaiserpermanente.org - 6.86%
  • carbonhealth.com - 2.94%
  • urgentcare247.com - 2.88%
  • afcurgentcare.com - 2.79%
  • biolifeplasma.com - 2.47%
  • iuhealth.org - 2.38%
  • wellstar.org - 2.18%
  • uhc.com - 2.08%
  • aurorahealthcare.org - 2.02%
  • others - 59.14%

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In the healthcare PPC landscape, Zocdoc leads with 14.26% click share, followed by Kaiser Permanente at 6.86%. Others dominate with 59.14%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date carbonhealth.com zocdoc.com plushcare.com uhc.com biolifeplasma.com urgentcare247.com wellstar.org afcurgentcare.com rush.edu aurorahealthcare.org
2026/09/01 0.12% 7.58% 12.01% 9.16% 2.48% 0% 0.13% 0.46% 0.04% 0.18%
2026/09/02 0% 7.01% 0.2% 5.78% 2.77% 0% 0.05% 0.69% 0.32% 0.37%
2026/09/03 0.01% 6.43% 15.35% 8.98% 1.55% 0% 0.18% 10.3% 0.19% 0.1%
2026/09/04 0% 13.11% 0.47% 9.25% 2.5% 0% 0.26% 0.54% 0.01% 0%
2026/09/05 0.07% 8.5% 8.65% 6.28% 1.57% 0.01% 0.19% 25.78% 0.14% 0.05%
2026/09/06 0.11% 13.57% 0.86% 6.02% 2.92% 0% 0.23% 0.38% 0.13% 0.13%
2026/09/07 0% 13.91% 5.01% 3.24% 2.91% 0.08% 0.25% 0.59% 0% 0.08%
2026/09/08 0.07% 9.02% 0.16% 1.91% 2.29% 0.16% 0.1% 4.89% 0.05% 0%
2026/09/09 9.82% 6.4% 0.18% 1.74% 2.14% 0% 0.12% 13.43% 0.24% 0%
2026/09/10 7.94% 9.55% 4.42% 3.14% 2.26% 0.07% 0.2% 13.43% 0.05% 0.02%
2026/09/11 0.19% 10.82% 0.16% 2.52% 2.61% 6.28% 0.23% 2.18% 0.35% 0.03%
2026/09/12 0.21% 7.09% 0.16% 4.02% 1.46% 0.19% 0.37% 9.84% 0.17% 11.64%
2026/09/13 0.09% 7.53% 0.09% 2.94% 1.71% 0.23% 0.58% 0.03% 18.33% 10.69%
2026/09/14 7.3% 4.76% 0.1% 3.06% 1.59% 0.28% 0.23% 0.93% 4.67% 0.26%
2026/09/15 6.75% 9.27% 0.21% 3.16% 2.03% 0.07% 0.48% 6.15% 6.46% 0.02%
2026/09/16 9.28% 7.99% 7.27% 2.04% 2.23% 10.62% 6.55% 1.56% 0.36% 0.01%
2026/09/17 10.6% 7.86% 3.11% 2.99% 1.75% 5.4% 6.65% 1.13% 6.43% 0.01%
2026/09/18 13.71% 6.94% 0.22% 2.73% 2.23% 7.74% 8% 0.18% 0.1% 0%
2026/09/19 0.01% 8.64% 0.25% 5.3% 2.1% 6.37% 3.16% 0.42% 8.66% 0.02%
2026/09/20 0.12% 6.93% 0.14% 2.32% 1.69% 7.68% 12.19% 0.21% 0.03% 0%
2026/09/21 3.76% 8.14% 0.28% 3.84% 2.34% 9.53% 9.97% 0.25% 0.07% 0.19%
2026/09/22 3.52% 8.47% 0.22% 3.18% 2.05% 9.07% 9.39% 0.22% 3.11% 0.02%
2026/09/23 5.28% 17.93% 0.25% 2.44% 2.34% 0.04% 0.13% 0.1% 0.1% 0.02%
2026/09/24 8.13% 12.3% 0.32% 1.82% 1.68% 5.1% 5.2% 7.42% 1.59% 0.02%
2026/09/25 10.5% 12.12% 0.44% 2.55% 2.87% 0.94% 0.4% 10.14% 0.4% 0.01%
2026/09/26 16.64% 8.6% 0.37% 4.01% 2.57% 0.62% 0.5% 0.2% 0.11% 0.01%
2026/09/27 4.8% 14.41% 0.38% 5.17% 2.47% 0.77% 0.57% 0.13% 0.06% 0%
2026/09/28 10.4% 8.36% 0.33% 4.13% 2.18% 0.31% 0.44% 0.1% 0.12% 16.76%
2026/09/29 0.01% 6.77% 0.16% 3.04% 1.64% 0.3% 0.23% 0.1% 0.25% 15.1%
2026/09/30 10.86% 9.69% 8.55% 3.7% 1.95% 0.53% 0.35% 0.22% 0.13% 0.06%
  • carbonhealth.com
  • zocdoc.com
  • plushcare.com
  • uhc.com
  • biolifeplasma.com
  • urgentcare247.com
  • wellstar.org
  • afcurgentcare.com
  • rush.edu
  • aurorahealthcare.org

Copyright © Adthena. All rights reserved.

In September 2026, Carbon Health’s PPC spend fluctuated, peaking at 16.64% on the 26th. Zocdoc maintained a steady presence, with a high of 17.93% on the 23rd. PlushCare’s spend was minimal, except for a spike to 15.35% on the 3rd. UHC’s spend was consistent, with a peak of 9.25% on the 4th. BioLife Plasma’s spend remained stable, peaking at 2.92% on the 6th. UrgentCare247 saw a significant increase to 10.62% on the 16th. Wellstar’s spend surged to 12.19% on the 20th. AFC Urgent Care had a notable peak of 25.78% on the 5th. Rush University Medical Center’s spend spiked to 18.33% on the 13th. Aurora Healthcare’s spend was low, except for a peak of 16.76% on the 28th. The month concluded with varied spend patterns across advertisers.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 519
2026/09/02 549
2026/09/03 576
2026/09/04 597
2026/09/05 579
2026/09/06 591
2026/09/07 658
2026/09/08 633
2026/09/09 639
2026/09/10 631
2026/09/11 609
2026/09/12 608
2026/09/13 609
2026/09/14 565
2026/09/15 622
2026/09/16 652
2026/09/17 606
2026/09/18 616
2026/09/19 629
2026/09/20 634
2026/09/21 641
2026/09/22 641
2026/09/23 611
2026/09/24 644
2026/09/25 644
2026/09/26 623
2026/09/27 580
2026/09/28 589
2026/09/29 562
2026/09/30 542

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September saw a dynamic rise in distinct advertisers, peaking at 658 on the 7th. The month concluded with a slight decline, ending at 542.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
urgentcare247.com 3.08%
wellstar.org 3.01%
iuhealth.org 2.51%
kaiserpermanente.org 2.34%
intermountainhealthcare.org 2.11%
atriumhealth.org -1.47%
plushcare.com -1.52%
umms.org -1.55%
saintalphonsus.org -2.89%
afcurgentcare.com -4.04%

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Urgentcare247.com and Wellstar.org saw the highest click share growth, while afcurgentcare.com experienced the largest decline.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com plushcare.com carbonhealth.com biolifeplasma.com kaiserpermanente.org uhc.com wellstar.org urgentcare247.com afcurgentcare.com rush.edu
2026/09/01 8.5% 10.7% 0.19% 3.44% 2.56% 4.9% 0.17% 0% 0.38% 2.38%
2026/09/02 7.26% 0.09% 0% 3.5% 3.01% 2.9% 0.06% 0% 0.56% 0.42%
2026/09/03 7.28% 14.62% 0.01% 2.18% 2.11% 4.53% 0.43% 0% 7.44% 0.18%
2026/09/04 13% 0.25% 0% 3.46% 1% 4.87% 0.37% 0% 0.57% 0.02%
2026/09/05 8.42% 8.66% 0.14% 2.19% 8.02% 3.27% 0.18% 0.01% 16.99% 0.25%
2026/09/06 14.74% 0.68% 0.19% 3.62% 0.89% 3.3% 0.33% 0% 1.1% 0.12%
2026/09/07 12.8% 3.98% 0% 3.77% 1.9% 1.7% 0.25% 0.07% 0.77% 0%
2026/09/08 8.82% 0.11% 0.06% 2.96% 3.61% 1.15% 0.15% 0.12% 3.39% 0.1%
2026/09/09 7.15% 0.12% 7.6% 2.97% 0.56% 1.13% 0.16% 0% 10.69% 1.09%
2026/09/10 10.28% 3.77% 7.29% 3.03% 0.14% 1.88% 0.28% 0.08% 9.15% 0.09%
2026/09/11 9.81% 0.11% 0.29% 3.22% 1.58% 1.36% 0.29% 3.98% 2.31% 1.37%
2026/09/12 6.6% 0.16% 0.17% 2.12% 3.13% 2.17% 0.43% 0.22% 6.29% 0.21%
2026/09/13 8.1% 0.05% 0.16% 2.55% 2.12% 1.73% 1.5% 0.35% 0.03% 15.38%
2026/09/14 4.53% 0.06% 5.03% 2.24% 1.79% 1.56% 0.28% 0.37% 1.18% 4.99%
2026/09/15 8.78% 0.11% 6.86% 2.8% 3.1% 1.68% 0.5% 0.1% 5% 7.49%
2026/09/16 8.61% 6.36% 6.47% 3.14% 1.3% 1.34% 5.78% 9.54% 1.81% 0.45%
2026/09/17 8.05% 2.75% 8.44% 2.56% 1.63% 1.76% 5.73% 5.63% 1.54% 5.53%
2026/09/18 7.34% 0.2% 11.56% 3.21% 2.05% 1.65% 5.76% 5.74% 0.3% 0.11%
2026/09/19 8.64% 0.17% 0.02% 2.91% 1.98% 2.78% 3.35% 6.22% 0.54% 9.04%
2026/09/20 7.91% 0.18% 0.21% 2.37% 1.82% 1.42% 8.21% 5.45% 0.34% 0.04%
2026/09/21 8.53% 0.28% 3.59% 3.27% 3.19% 2.17% 7.05% 6.79% 0.32% 0.11%
2026/09/22 8.65% 0.19% 3.23% 2.84% 1.83% 1.88% 6.48% 6.34% 0.29% 3.24%
2026/09/23 14.81% 0.27% 4.48% 2.95% 3.84% 1.39% 0.16% 0.04% 0.16% 0.11%
2026/09/24 12.36% 0.23% 7.82% 2.35% 3.51% 1.2% 3.8% 3.75% 7.01% 1.7%
2026/09/25 10.86% 0.41% 8.85% 3.51% 4.76% 1.61% 0.39% 0.93% 8.67% 0.47%
2026/09/26 8.3% 0.32% 11.71% 3.41% 4.48% 2.39% 0.61% 0.64% 0.24% 0.06%
2026/09/27 13.44% 0.27% 4.42% 3.26% 4.34% 2.94% 0.74% 0.86% 0.15% 0.17%
2026/09/28 8.81% 0.28% 6.66% 2.83% 5.15% 2.22% 0.54% 0.33% 0.15% 0.19%
2026/09/29 6.19% 0.13% 0.01% 2.13% 4.3% 1.71% 0.37% 0.35% 0.12% 0.3%
2026/09/30 9.12% 6.96% 6.84% 2.51% 2.45% 2.22% 0.59% 0.56% 0.26% 0.19%
  • zocdoc.com
  • plushcare.com
  • carbonhealth.com
  • biolifeplasma.com
  • kaiserpermanente.org
  • uhc.com
  • wellstar.org
  • urgentcare247.com
  • afcurgentcare.com
  • rush.edu

Copyright © Adthena. All rights reserved.

In September 2026, Zocdoc.com saw fluctuating ad impressions, peaking at 14.81% on the 23rd. Plushcare.com had a significant drop, with a low of 0.05% on the 13th. Carbonhealth.com experienced a surge, reaching 11.71% on the 26th. Biolifeplasma.com maintained steady impressions, while Kaiserpermanente.org showed variability, peaking at 8.02% on the 5th. Uhc.com had a consistent presence, and Wellstar.org saw a notable increase mid-month. Urgentcare247.com and Afcurgentcare.com had sporadic spikes, while Rush.edu had a standout day on the 13th with 15.38%. The month concluded with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month
  1. 1
    Midwest Express Clinic - Walk-in or Check-in Online https://www.midwestexpressclinic.com

    No Appointment Needed! Check-In Online Now. The Top Choice in Urgent Care. Fast, Affordable...

  2. 2
    Virtual Urgent Care Day/Night - Rx Sent to Pharmacy in 15 Min https://www.plushcare.com/24_hour/urgent_care

    See a doctor online and get scripts (re)filled at your nearest pharmacy, in 15 minutes.

  3. 3
    Located in River North - Urgent Care at Rush https://www.rush.edu

    Rush Urgent Care River North - Open 7 Days a Week from 7am - 7pm. We Offer Walk-In Service for...

  4. 4
    Walk-ins Welcome - Open Now, No Waiting https://www.urgentcare247.com/

    We Treat Wounds, Fractures, Cold & Flu, Covid, STD's, Allergies, UTI, Infections, & More!

  5. 5
    Local Urgent Care Walk-Ins - Find The Nearest Care Near You https://www.wellstar.org

    Walk in for fast allergy relief—sneezing, itchy eyes, congestion + more. Open 7 Days Near You. Walk In...

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In the competitive landscape of urgent care, Midwest Express Clinic stands out with its promise of no appointments and online check-ins, emphasizing convenience and affordability. PlushCare offers a modern twist with virtual consultations and quick prescription services, catering to tech-savvy patients. Rush Urgent Care highlights its strategic River North location and consistent availability, appealing to urban dwellers. UrgentCare247 focuses on comprehensive treatment options, ensuring patients know they can address a wide range of issues. Wellstar emphasizes accessibility and immediate relief for common ailments, reinforcing its commitment to community health.

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