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US Healthcare & Medical Hospitals - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 15.03
ascension.org 3.47
oakstreethealth.com 2.91
denverhealth.org 2.91
citymd.com 2.88
atriumhealth.org 2.63
cedars-sinai.org 2.59
carbonhealth.com 1.95
intermountainhealth.org 1.66
afcurgentcare.com 1.44
others 62.53

Copyright © Adthena. All rights reserved.

Zocdoc.com leads with 15.03% click share, while ‘others’ dominate at 62.53%. Ascension.org follows at 3.47%, with a diverse mix trailing behind.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zocdoc.com atriumhealth.org citymd.com healthforcalifornia.com oakstreethealth.com healthmarketadvisor.com ascension.org cedars-sinai.org carbonhealth.com denverhealth.org
2025/04/01 12.97% 0.48% 0% 0.37% 2.3% 1.1% 1.78% 2.21% 6.5% 0.29%
2025/04/02 13.59% 0.05% 0% 4.53% 1.42% 0.88% 1.12% 0.15% 0.06% 0.04%
2025/04/03 8.63% 0.04% 0% 1.3% 2.7% 0.72% 1.23% 9.19% 0.38% 0.42%
2025/04/04 9.17% 8.94% 0% 3.75% 2.29% 1.52% 2.2% 0.44% 0.22% 0.07%
2025/04/05 7.43% 0.08% 0.58% 0.81% 1% 2.18% 1.37% 4.12% 3.67% 2.33%
2025/04/06 4.72% 0.04% 1.86% 2.44% 0.67% 1.53% 10.64% 4.36% 0.1% 0.28%
2025/04/07 6.21% 0.25% 0.25% 0.77% 1.67% 3.23% 3.2% 0.26% 3.79% 4.61%
2025/04/08 9.1% 0.51% 0% 0.2% 1.67% 1.32% 1.18% 5.1% 0.38% 0.16%
2025/04/09 9.1% 0.61% 0.35% 0.49% 2.09% 1.26% 4.65% 0.69% 4.01% 0.18%
2025/04/10 10.32% 1.25% 3.26% 5.89% 2.98% 1.12% 1.59% 2.93% 0.13% 0.32%
2025/04/11 11.21% 0.48% 7.52% 0.38% 2.59% 4.7% 1.38% 0.71% 0.09% 0.32%
2025/04/12 12.17% 0.53% 7.97% 3.45% 0.93% 2.55% 1.36% 1.14% 0.08% 0.26%
2025/04/13 8.42% 0% 0.86% 0.1% 0.75% 0.96% 1.36% 0.86% 2.23% 0.3%
2025/04/14 15.28% 0.08% 0.6% 1.17% 2.75% 5.84% 0.97% 0.45% 0% 1.13%
2025/04/15 10.79% 0.01% 0.39% 0.05% 2.95% 1.04% 8.03% 1.26% 0.84% 0.02%
2025/04/16 17.65% 0.44% 3.55% 2.34% 2.81% 0.95% 1.39% 0.73% 0.39% 0%
2025/04/17 4.61% 5.1% 0.15% 0.03% 6.11% 0.05% 3.99% 0.01% 0% 0%
2025/04/18 13.45% 0.11% 0.54% 2.35% 2.4% 1.83% 3.56% 0.9% 0.39% 0.31%
2025/04/19 12.58% 0.15% 0% 1.02% 1.45% 1.53% 2.43% 2% 0.3% 0.18%
2025/04/20 7.72% 0.19% 0.35% 2.74% 0.69% 1.66% 0.66% 0.04% 2.73% 7.7%
2025/04/21 8.68% 0.1% 0.25% 0.98% 2.52% 2.6% 1.26% 4.77% 7.76% 0.25%
2025/04/22 11.4% 0.04% 0.23% 2.4% 3.82% 0.38% 3.16% 0.96% 0.73% 2.98%
2025/04/23 9.64% 0.06% 0.57% 0.61% 3.06% 3.03% 5.68% 5.09% 1.63% 0.04%
2025/04/24 13.34% 0.3% 2.9% 0.45% 1.93% 2.02% 1.56% 4.01% 2.01% 6.89%
2025/04/25 9.78% 0.47% 0.38% 0.08% 2.4% 0.55% 3.57% 0.31% 4.98% 2.28%
2025/04/26 10.46% 0.25% 0.2% 0.22% 0.3% 0.72% 5.38% 10.22% 1.44% 0.14%
2025/04/27 9.95% 5.35% 9.68% 0.05% 0.57% 1.66% 1.25% 0.54% 3.66% 5.19%
2025/04/28 12.61% 0.59% 0.28% 0.01% 2.45% 3.56% 4.7% 1.59% 0.38% 0.21%
2025/04/29 13.04% 10.55% 2.27% 3.96% 1.62% 1.34% 4.89% 5.92% 0.29% 0.5%
2025/04/30 9.57% 7.93% 4.5% 2.86% 2.37% 2.18% 1.2% 1% 0.34% 0%

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Zocdoc.com led April with fluctuating spend, peaking mid-month. Atriumhealth.org saw sporadic spikes, notably on the 29th. Citymd.com had a significant rise on the 27th. Healthforcalifornia.com maintained steady activity. Oakstreethealth.com showed consistent engagement. Healthmarketadvisor.com peaked on the 14th. Ascension.org had a notable increase on the 6th. Cedars-sinai.org spiked on the 3rd. Carbonhealth.com’s activity was varied. Denverhealth.org had a significant peak on the 20th. April concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 928
2025/04/02 896
2025/04/03 940
2025/04/04 953
2025/04/05 904
2025/04/06 905
2025/04/07 913
2025/04/08 877
2025/04/09 843
2025/04/10 866
2025/04/11 753
2025/04/12 767
2025/04/13 824
2025/04/14 805
2025/04/15 769
2025/04/16 813
2025/04/17 743
2025/04/18 826
2025/04/19 833
2025/04/20 800
2025/04/21 848
2025/04/22 826
2025/04/23 791
2025/04/24 765
2025/04/25 669
2025/04/26 674
2025/04/27 702
2025/04/28 706
2025/04/29 660
2025/04/30 678

Copyright © Adthena. All rights reserved.

April began with 928 advertisers, peaking at 953 on April 4. A decline followed, reaching 660 by month’s end, indicating a fluctuating yet downward trend.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
denverhealth.org 2.74%
atriumhealth.org 2.05%
riceemergencyroom.com 1.49%
fastmed.com 1.11%
carbonhealth.com 1%
northsideurgentcare.com -0.79%
piedmonturgentcare.org -0.8%
cslplasma.com -0.94%
oakstreethealth.com -0.99%
zocdoc.com -2.59%

Copyright © Adthena. All rights reserved.

Denver Health surged with a 2.74% click share increase, while Zocdoc faced a 2.59% decline.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com citymd.com oakstreethealth.com healthmarketadvisor.com ascension.org cedars-sinai.org carbonhealth.com afcurgentcare.com intermountainhealth.org piedmonturgentcare.org
2025/04/01 12.24% 0% 2.64% 0.53% 1.76% 2.29% 9.02% 8.79% 0.53% 0.04%
2025/04/02 14.17% 0% 1.65% 0.58% 1.24% 0.16% 0.24% 2.31% 0.1% 6.58%
2025/04/03 8.57% 0% 3.06% 0.6% 0.92% 9.06% 0.51% 0.06% 3.1% 0%
2025/04/04 9.68% 0% 2.55% 1.14% 3.11% 0.39% 0.31% 0.24% 0.33% 0.08%
2025/04/05 6.52% 0.46% 0.97% 1.24% 1.66% 4.61% 4.31% 0.4% 4.44% 0.28%
2025/04/06 4.73% 2.52% 0.63% 1% 11.89% 4.58% 0.12% 0.24% 1.1% 6.74%
2025/04/07 6.7% 0.19% 1.96% 2% 3.47% 0.29% 4.9% 0.25% 2.63% 0.17%
2025/04/08 8.35% 0% 1.88% 0.86% 1.04% 5.27% 0.56% 0.17% 1.4% 0%
2025/04/09 8.95% 0.33% 2.32% 0.9% 5.81% 0.56% 6.04% 2.56% 0.16% 2.84%
2025/04/10 11.22% 2.9% 4.09% 0.96% 1.71% 3.34% 0.21% 2.91% 1.07% 0%
2025/04/11 11.22% 6.21% 2.94% 3.48% 1.22% 0.66% 0.11% 3.12% 0.55% 0%
2025/04/12 12.6% 6.64% 1.02% 1.75% 1.43% 1.11% 0.04% 2.95% 0.55% 0.11%
2025/04/13 6.93% 0.73% 0.68% 0.56% 1.3% 0.74% 3.24% 0.77% 1.27% 7.47%
2025/04/14 17.12% 0.61% 3.3% 4.11% 1.25% 0.44% 0% 0.22% 2.38% 2.82%
2025/04/15 9.61% 0.38% 3.22% 0.58% 8.5% 1.27% 1.22% 0.75% 2.38% 0.26%
2025/04/16 18.33% 2.82% 3.05% 0.68% 1.13% 0.74% 0.63% 0.22% 0.72% 2.76%
2025/04/17 5.02% 0.16% 6.37% 0.04% 3.45% 0% 0% 0.29% 0.6% 0%
2025/04/18 14.55% 0.51% 2.6% 1.47% 4.13% 0.88% 0.51% 0.02% 0.76% 0%
2025/04/19 12.8% 0% 1.58% 0.85% 2.46% 2.57% 0.4% 0.3% 0.5% 0.13%
2025/04/20 7.79% 0.33% 0.78% 1.34% 0.59% 0.04% 3.65% 0.22% 6.62% 0.21%
2025/04/21 8.29% 0.28% 2.73% 1.91% 1.46% 4.99% 9.66% 3.25% 5.36% 0.1%
2025/04/22 11.58% 0.24% 4.63% 0.29% 4.37% 1.06% 1.04% 0.47% 2.72% 0.01%
2025/04/23 9.17% 0.51% 3.7% 2.21% 6.84% 5.54% 2.1% 0.05% 0.33% 0.21%
2025/04/24 14.79% 2.14% 2.19% 1.39% 0.98% 4.24% 2.37% 2.15% 6.38% 0.33%
2025/04/25 8.49% 0.28% 2.47% 0.36% 4.07% 0.31% 6.07% 3.11% 0.37% 0.02%
2025/04/26 9.39% 0.16% 0.29% 0.54% 5.22% 11.35% 1.67% 0.17% 0.41% 6.82%
2025/04/27 10.9% 7.89% 0.73% 1.24% 1.21% 0.52% 4.73% 0.29% 5.59% 0.18%
2025/04/28 13.51% 0.27% 3% 2.52% 4.61% 1.63% 0.46% 0.26% 0.4% 0.02%
2025/04/29 14.72% 1.94% 2.2% 1.02% 4.53% 6.42% 0.36% 0% 0.46% 0.12%
2025/04/30 8.86% 4.14% 3% 1.59% 1.25% 1.07% 0.54% 0.23% 0.07% 0.03%

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Zocdoc.com led April with fluctuating impressions, peaking at 18.33% on the 16th. Citymd.com saw a notable rise on the 27th with 7.89%. Oakstreethealth.com maintained a steady presence, while healthmarketadvisor.com peaked at 4.11% on the 14th. Ascension.org had a significant spike on the 6th with 11.89%. Cedars-sinai.org and carbonhealth.com showed varied trends, with afcurgentcare.com and intermountainhealth.org experiencing minor fluctuations. Piedmonturgentcare.org had a notable peak on the 2nd with 6.58%. April concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Ascension St. Vincent - Care Right Away https://healthcare.ascension.org › emergency-care

    Find All The Care You Need, Doctors Who Listen, Convenience And Care That's Connected. Our ER Care Teams Are Here 24/7 For Life-Threatening & Severe Illness & Injury. 24/7 Emergency Care. In-House Pharmacy.

  2. 2
    See Urgent Care Locations - See Current Walk-In Wait Times https://www.atriumhealth.org

    Sickness doesn't wait. Find an Urgent Care location near you and reserve your spot online.

  3. 3
    Urgent Care Near You | Walk-Ins Welcome https://www.carbonhealth.com › urgent-care

    Finally, An Urgent Care In My Neighborhood That Doesn't Actually Feel Like An Urgent Care.

  4. 4
    Urgent Care Clinic Near You https://www.denverhealth.org

    Walk-Ins Accepted — Denver Health Offers High Quality, Fast & Affordable Health Care When You Need It Most.

  5. 5
    Urgent Care in Your Area https://book.zocdoc.com › urgent-care › book-now

    Find an In-Network Urgent Care — Book an Urgent Care in your area with availability that fits your schedule. Find the right...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Ascension St. Vincent stands out with its promise of 24/7 emergency care and in-house pharmacy services. Atrium Health and Carbon Health emphasize convenience, offering online reservations and neighborhood-friendly urgent care. Denver Health highlights affordability and quality, while Zocdoc focuses on network availability and scheduling flexibility.

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