US Healthcare & Medical Hospitals - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.7255568787
	79.2744431213

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	34
	66

34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	5%
Navigational	2%
Seasonal	0%
Local	9%
Problem Solving	17%

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
zocdoc.com	18.08
citymd.com	5.48
doctorondemand.com	4.51
biolifeplasma.com	1.99
swiftstar.com	1.91
kaiserpermanente.org	1.77
atriumhealth.org	1.64
riceemergencyroom.com	1.52
carenow.com	1.5
carbonhealth.com	1.48
others	60.12

zocdoc.com - 18.08%
citymd.com - 5.48%
doctorondemand.com - 4.51%
biolifeplasma.com - 1.99%
swiftstar.com - 1.91%
kaiserpermanente.org - 1.77%
atriumhealth.org - 1.64%
riceemergencyroom.com - 1.52%
carenow.com - 1.5%
carbonhealth.com - 1.48%
others - 60.12%

Zocdoc leads with 18.08% click share, followed by CityMD at 5.48%. Others dominate with 60.12%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	zocdoc.com	doctorondemand.com	kaiserpermanente.org	shop.humana.com	citymd.com	biolifeplasma.com	carbonhealth.com	riceemergencyroom.com	northwell.edu	swiftstar.com
2025/10/01	24.85%	6.55%	1.29%	0.03%	4.23%	1.67%	1.66%	0.03%	5.83%	0.14%
2025/10/02	17.13%	4.45%	4.85%	0.03%	4.23%	1.82%	5.06%	0.02%	0.22%	0.24%
2025/10/03	11.98%	2.74%	3.79%	0.84%	1%	1.76%	0.44%	7.74%	0.31%	9.61%
2025/10/04	17.85%	0.8%	2.25%	1.54%	6.98%	0.97%	2.34%	3.79%	0.45%	1.91%
2025/10/05	12.33%	0.84%	1.75%	4.26%	6.4%	1.92%	0.37%	3.02%	0.53%	4.6%
2025/10/06	22.75%	3.47%	2.12%	3.04%	2.45%	3.18%	2.27%	0.11%	1.9%	0.25%
2025/10/07	16.97%	6.62%	0.5%	0.57%	1.18%	1.5%	0.39%	0.54%	0.45%	0.29%
2025/10/08	14.41%	6.51%	0.07%	0.05%	0.82%	2.63%	0.38%	1.87%	0.08%	2.41%
2025/10/09	10.69%	1.09%	0.48%	0.06%	1.42%	2.89%	0.27%	0.03%	0.93%	0.05%
2025/10/10	10%	3.01%	1.85%	0.05%	0.94%	1.72%	1.97%	0.79%	0.21%	0.27%
2025/10/11	14.85%	5.24%	1.59%	0.05%	17.08%	1.99%	0.2%	0.06%	4.55%	0.1%
2025/10/12	20.05%	1.36%	1.56%	0.04%	12.89%	2.32%	0.3%	0.02%	5.81%	0.13%
2025/10/13	22.7%	7.7%	0.96%	0.1%	1.17%	3.53%	0.67%	0.12%	0.25%	0.54%
2025/10/14	20.64%	2.9%	0.72%	0.18%	11.23%	2.66%	1.62%	0.26%	5.6%	1.26%
2025/10/15	14.83%	4.93%	0.9%	0.23%	7.78%	2.14%	0.67%	0.03%	5.24%	0.08%
2025/10/16	16.41%	0.7%	2.79%	0.19%	11.48%	3.39%	4.24%	0.03%	4.51%	0.1%
2025/10/17	19.27%	10.43%	0.99%	1.05%	1.31%	2.52%	0.82%	0.11%	0.18%	0.23%
2025/10/18	14.41%	1.24%	2.16%	2.27%	3.89%	1.95%	1.6%	3.86%	1.72%	7.46%
2025/10/19	16.6%	3.95%	1.97%	4.75%	7.31%	1.85%	3.49%	0.11%	0.02%	0.15%
2025/10/20	17.85%	0.97%	1.44%	2.72%	5.2%	3.53%	7.51%	2.53%	0.59%	4.25%
2025/10/21	24.29%	0.54%	1.19%	3.46%	3.74%	3.31%	0.29%	0.01%	0.42%	0.12%
2025/10/22	17.08%	4.14%	0.79%	2.69%	0.27%	1.49%	0.4%	0.02%	0.13%	6.24%
2025/10/23	16.96%	7.17%	4.54%	2.43%	1.07%	1.93%	0.14%	0.16%	0.18%	1.62%
2025/10/24	17.74%	3.08%	2.92%	5.74%	1.87%	2%	0%	4.04%	0.1%	4.64%
2025/10/25	20.47%	11.61%	2.95%	5.34%	1.27%	2.28%	0.04%	0.24%	0.36%	0.17%
2025/10/26	17.82%	5.03%	0.05%	5.58%	7.91%	1.27%	0.26%	1.54%	0.26%	2.09%
2025/10/27	17.6%	2.03%	0.21%	4.61%	5.91%	2.37%	0.2%	2.4%	0.02%	0.06%
2025/10/28	23.31%	11.56%	0.05%	2.17%	5.13%	1.26%	0.08%	0.1%	0.04%	0.16%
2025/10/29	22.9%	1.35%	0.11%	1.61%	0.92%	1.86%	0.12%	0.29%	1.16%	0.46%
2025/10/30	17.76%	1.29%	0.18%	0.7%	11.83%	1.07%	0.61%	4.69%	0.12%	1.59%
2025/10/31	22.08%	7.66%	1.79%	0.84%	0.77%	0.46%	0.4%	0.4%	0.15%	0.08%

zocdoc.com
doctorondemand.com
kaiserpermanente.org
shop.humana.com
citymd.com
biolifeplasma.com
carbonhealth.com
riceemergencyroom.com
northwell.edu
swiftstar.com

Zocdoc.com led October’s PPC spend, peaking at 24.85% on the 1st. Doctorondemand.com fluctuated, reaching 11.61% on the 25th. Citymd.com surged mid-month, hitting 17.08% on the 11th. The month concluded with Zocdoc.com maintaining dominance.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	899
2025/10/02	899
2025/10/03	872
2025/10/04	841
2025/10/05	878
2025/10/06	891
2025/10/07	877
2025/10/08	855
2025/10/09	857
2025/10/10	848
2025/10/11	827
2025/10/12	839
2025/10/13	843
2025/10/14	832
2025/10/15	863
2025/10/16	854
2025/10/17	828
2025/10/18	849
2025/10/19	910
2025/10/20	876
2025/10/21	804
2025/10/22	849
2025/10/23	797
2025/10/24	814
2025/10/25	805
2025/10/26	791
2025/10/27	850
2025/10/28	814
2025/10/29	803
2025/10/30	791
2025/10/31	773

Advertisers fluctuated throughout October, peaking at 910 on the 19th. The month concluded with a decline, reaching 773 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
shop.humana.com	1.62%
swiftstar.com	1.6%
carenow.com	1.33%
riceemergencyroom.com	1.23%
gohealthuc.com	0.84%
fastmed.com	-0.97%
memorialcare.org	-1.28%
atriumhealth.org	-1.51%
northwell.edu	-1.79%
citymd.com	-1.95%

CityMD, Northwell, AtriumHealth, MemorialCare, and FastMed saw declines, while GoHealthUC, RiceEmergencyRoom, CareNow, SwiftStar, and Shop.Humana experienced growth in click share.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	zocdoc.com	doctorondemand.com	kaiserpermanente.org	citymd.com	shop.humana.com	biolifeplasma.com	carbonhealth.com	northwell.edu	swiftstar.com	carenow.com
2025/10/01	24.17%	5.31%	1.73%	3.69%	0.02%	1.44%	2.07%	6.45%	0.16%	0.15%
2025/10/02	17.18%	3.78%	4.46%	3.94%	0.02%	1.63%	4.66%	0.29%	0.37%	0.15%
2025/10/03	13.22%	2.41%	4%	1.3%	0.72%	1.53%	0.49%	0.38%	7.68%	2.86%
2025/10/04	17.82%	0.73%	2.39%	5.89%	1.2%	0.82%	3.02%	1.62%	1.4%	3.92%
2025/10/05	13.38%	0.87%	1.94%	5.59%	3.48%	1.49%	0.45%	0.71%	3.56%	2.69%
2025/10/06	22.52%	2.96%	1.69%	2.6%	2.16%	2.18%	1.88%	2.24%	0.32%	0.36%
2025/10/07	19.32%	5.96%	0.55%	1.29%	0.42%	1.18%	0.43%	0.56%	0.41%	0.16%
2025/10/08	15.71%	5.55%	0.06%	0.75%	0.02%	1.79%	0.44%	0.09%	2.36%	0.48%
2025/10/09	11.06%	1.05%	0.38%	1.43%	0.02%	1.89%	0.27%	1.13%	0.07%	0.08%
2025/10/10	11.31%	2.97%	2.19%	1%	0.02%	1.29%	2.03%	0.22%	0.33%	0.22%
2025/10/11	16.27%	4.72%	1.7%	15.27%	0.03%	1.52%	0.23%	3.69%	0.1%	0.03%
2025/10/12	19.91%	1.39%	1.99%	11.07%	0.05%	1.43%	0.3%	4.55%	0.13%	0.39%
2025/10/13	22.97%	6.83%	1.27%	1.33%	0.09%	2.25%	0.8%	0.27%	0.59%	0.24%
2025/10/14	22.32%	2.62%	1%	9.57%	0.19%	1.77%	1.94%	4.54%	1.24%	0.12%
2025/10/15	15.76%	4.26%	1.22%	7.46%	0.25%	1.41%	0.74%	4.85%	0.09%	1.3%
2025/10/16	17.15%	0.66%	2.57%	11.32%	0.19%	1.94%	4.8%	4.21%	0.08%	0.13%
2025/10/17	20.7%	11.32%	1.26%	1.53%	1.12%	1.69%	0.89%	0.18%	0.26%	0.22%
2025/10/18	14.58%	1.09%	2.79%	3.66%	2.17%	1.27%	1.87%	1.6%	6.47%	1.81%
2025/10/19	16.56%	3.79%	2.15%	7.57%	3.95%	1.26%	3.44%	0.02%	0.18%	2.89%
2025/10/20	17.36%	0.97%	1.88%	5.29%	1.89%	2.26%	7.23%	0.72%	3.83%	1.38%
2025/10/21	23.92%	0.49%	1.28%	3.68%	2.21%	2.19%	0.32%	0.56%	0.14%	0.24%
2025/10/22	16%	4.03%	1.01%	0.34%	1.72%	1.2%	0.48%	0.16%	5.87%	2.97%
2025/10/23	15.28%	7.52%	5.63%	1.26%	1.4%	1.61%	0.16%	0.23%	1.61%	0.46%
2025/10/24	16.73%	2.78%	3%	2.05%	3.03%	1.58%	0%	0.11%	4.37%	4.52%
2025/10/25	20.71%	12.9%	1.59%	1.52%	2.84%	2%	0.04%	0.55%	0.19%	0.14%
2025/10/26	17.62%	5.5%	0.05%	8.62%	3.29%	1.32%	0.33%	0.34%	2.06%	4.03%
2025/10/27	18.72%	2.47%	0.23%	6.08%	2.41%	2.11%	0.24%	0.03%	0.06%	0.08%
2025/10/28	23.63%	12.42%	0.04%	5.03%	1.12%	1.12%	0.07%	0.04%	0.22%	0.28%
2025/10/29	21.02%	1.31%	0.16%	1.06%	0.89%	1.75%	0.12%	1.7%	0.39%	0.07%
2025/10/30	16.4%	0.94%	0.23%	11.99%	0.46%	1.05%	0.76%	0.14%	1.89%	5.15%
2025/10/31	19.77%	6.71%	1.37%	0.94%	0.54%	0.47%	0.43%	0.22%	0.1%	0%

zocdoc.com
doctorondemand.com
kaiserpermanente.org
citymd.com
shop.humana.com
biolifeplasma.com
carbonhealth.com
northwell.edu
swiftstar.com
carenow.com

Zocdoc.com led October with fluctuating impressions, peaking at 24.17% and ending at 19.77%. Doctorondemand.com saw a notable rise mid-month, reaching 12.9%. Citymd.com spiked on October 11th with 15.27%. Kaiserpermanente.org maintained low but steady impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month

1
CareNow® Urgent Care | Walk-In Physicals https://www.carenow.com
CareNow® Provides Fast, Convenient Diagnosis & Treatment Nearby. Walk-In Or Check-In Now.
2
Your Health Is Our Priority - Urgent Care Services & Clinics https://www.cedars-sinai.org/
Expert Care Without An Appointment. Our Dedicated Urgent Care Staff Is Ready To Serve You. Safe Visits.
3
CityMD Walk-In Clinic Near You - Walk-In Urgent Care Near You https://www.citymd.com
For quality treatment of injuries or illnesses, CityMD can help, 365 days a year.
4
Northwell Health https://www.northwell.edu › emergency › telehealth
Timely Care When You Need It — Connect With An Emergency Clinician Virtually Anywhere You Are, Within 1 Hour.
5
Urgent Care in Your Area https://book.zocdoc.com › urgent-care › book-now
Find an In-Network Urgent Care — Book an Urgent Care in your area with availability that fits your schedule. Find the right...

In the competitive landscape of urgent care services, CareNow® emphasizes convenience with walk-in physicals, while Cedars-Sinai prioritizes expert care without appointments. CityMD offers year-round accessibility, Northwell Health highlights virtual emergency care, and Zocdoc focuses on scheduling flexibility. Each ad uniquely addresses patient needs.

Frequently Asked Questions

Why is the US Healthcare & Medical Hospitals October 2025 Report useful and how should I use it?

Why is the US Healthcare & Medical Hospitals October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the US Healthcare & Medical Hospitals October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Healthcare & Medical Hospitals October 2025 Report?

The US Healthcare & Medical Hospitals October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Healthcare & Medical Hospitals October 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Healthcare & Medical Hospitals October 2025 Report for?

The US Healthcare & Medical Hospitals October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Competitor Count for US Healthcare & Medical Hospitals

Market Loss & Market Gains for US Healthcare & Medical Hospitals

US Healthcare & Medical Hospitals Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Frequently Asked Questions

Why is the US Healthcare & Medical Hospitals October 2025 Report useful and how should I use it?

Why is the US Healthcare & Medical Hospitals October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Healthcare & Medical Hospitals October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Healthcare & Medical Hospitals October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

UK Hospitals

AUS Hospitals

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena