Log in Book a Demo

US Healthcare & Medical Hospitals - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – US

Google AI Overview visibility for Healthcare & Medical Hospitals US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.0380014703
70.9619985297
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 4%
Navigational 7%
Seasonal 0%
Local 13%
Problem Solving 15%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 19.69
citymd.com 4.77
kaiserpermanente.org 3.46
healthcare.com 2.74
afcurgentcare.com 2.66
midwestexpressclinic.com 2.21
cedars-sinai.org 2.19
doctorondemand.com 2.13
uhc.com 1.88
americasbest.com 1.85
others 56.42
  • zocdoc.com - 19.69%
  • citymd.com - 4.77%
  • kaiserpermanente.org - 3.46%
  • healthcare.com - 2.74%
  • afcurgentcare.com - 2.66%
  • midwestexpressclinic.com - 2.21%
  • cedars-sinai.org - 2.19%
  • doctorondemand.com - 2.13%
  • uhc.com - 1.88%
  • americasbest.com - 1.85%
  • others - 56.42%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Zocdoc leads with 19.69% click share, followed by CityMD at 4.77%. Others dominate with 56.42%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com citymd.com healthcare.com cedars-sinai.org uhc.com afcurgentcare.com americasbest.com doctorondemand.com biolifeplasma.com midwestexpressclinic.com
2026/06/01 12.93% 0.26% 3.05% 0.28% 1.99% 0.35% 1.92% 3.59% 1.64% 0.17%
2026/06/02 15.53% 4.23% 3.43% 0.12% 2.94% 3.17% 1.38% 0.92% 1.46% 0.06%
2026/06/03 11.45% 5.3% 4.36% 0.07% 2.5% 6.52% 1.65% 0.56% 1.48% 1.87%
2026/06/04 17.01% 3.09% 2.67% 0.13% 3.03% 0.2% 0.99% 1.06% 1.53% 3.97%
2026/06/05 21.66% 5.46% 4.61% 0.22% 2.11% 0.15% 1.79% 3.86% 1.51% 0.04%
2026/06/06 14.27% 3.08% 6.93% 0.24% 1.41% 3.26% 1.21% 1.4% 1.76% 0.19%
2026/06/07 8.57% 2.73% 3.22% 0.33% 1.76% 0.29% 1.93% 1.31% 1.33% 0.14%
2026/06/08 22.82% 9.49% 3.07% 0.4% 1.16% 3.44% 1.11% 4.64% 1.7% 1.23%
2026/06/09 13.28% 0.1% 2.55% 0.37% 6.37% 0.15% 1.61% 1.22% 2.07% 0.04%
2026/06/10 12.74% 8.47% 1.99% 0.9% 1.14% 7.5% 1.09% 2.86% 1.18% 1.71%
2026/06/11 19.71% 1.95% 4.55% 0.52% 1.51% 2.15% 1.14% 3.82% 2.12% 4.86%
2026/06/12 24.89% 5.92% 4.45% 0.42% 0.33% 0.27% 0.74% 3.39% 1.3% 1.42%
2026/06/13 8.69% 1.12% 7.55% 1.84% 3.65% 0.25% 0.94% 1.13% 1.37% 7.82%
2026/06/14 12.06% 0.9% 4.23% 0.54% 3.48% 7.84% 0.91% 2.79% 1.3% 1.71%
2026/06/15 22.19% 4.71% 3.81% 5.76% 1.09% 0.07% 1.28% 8.6% 1.21% 0.24%
2026/06/16 19.9% 1.65% 5.09% 11.59% 0.51% 0.18% 0.54% 6.01% 1.02% 1.06%
2026/06/17 20.07% 6.26% 3.99% 5.51% 2.39% 3.43% 0.82% 5.98% 1.11% 0.15%
2026/06/18 27.34% 6.67% 3.5% 2.66% 0.39% 6.23% 0.81% 0.93% 1.36% 2.03%
2026/06/19 17.53% 1.04% 2.35% 0.75% 0.31% 0.02% 1.22% 3.9% 1.22% 6.2%
2026/06/20 12.75% 2.4% 5.12% 7.29% 5.3% 0.27% 2.15% 0.81% 1.26% 0.74%
2026/06/21 13.65% 4.09% 4% 5.68% 3.04% 2.33% 1.56% 0.61% 0.76% 0.11%
2026/06/22 18.72% 1.01% 5.41% 0.37% 0.83% 10.54% 1.72% 0.7% 1% 0.07%
2026/06/23 15.77% 18.25% 4.64% 6.34% 5.97% 0.3% 1.7% 0.73% 1.16% 1.97%
2026/06/24 13.13% 9.86% 8.84% 8.46% 3.13% 0.31% 1.28% 0.65% 1.46% 3.73%
2026/06/25 16.25% 0.98% 6.91% 0.53% 4.36% 6.84% 1.54% 0.95% 2.03% 0.25%
2026/06/26 11.72% 4.23% 3.24% 0.14% 8.31% 5.41% 0.8% 6.19% 1.18% 0.17%
2026/06/27 15.94% 0.38% 4.75% 0.38% 5.63% 16.56% 0.85% 0.7% 1.21% 0.54%
2026/06/28 11.74% 0.66% 5.41% 0.62% 2.92% 0.48% 1.48% 0.66% 1.55% 5.84%
2026/06/29 18.81% 9.98% 3.19% 5.47% 1.81% 3.77% 1.85% 2.75% 0.89% 0.17%
2026/06/30 15.36% 9.62% 6.99% 6.7% 4.2% 3.76% 1.49% 0.59% 0.57% 0.13%
  • zocdoc.com
  • citymd.com
  • healthcare.com
  • cedars-sinai.org
  • uhc.com
  • afcurgentcare.com
  • americasbest.com
  • doctorondemand.com
  • biolifeplasma.com
  • midwestexpressclinic.com

Copyright © Adthena. All rights reserved.

In June 2026, Zocdoc.com led with fluctuating spend, peaking at 27.34%. Citymd.com surged mid-month, reaching 18.25%. Healthcare.com maintained steady growth, while Cedars-sinai.org spiked on June 16. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 832
2026/06/02 732
2026/06/03 866
2026/06/04 829
2026/06/05 845
2026/06/06 834
2026/06/07 858
2026/06/08 856
2026/06/09 785
2026/06/10 824
2026/06/11 808
2026/06/12 774
2026/06/13 759
2026/06/14 781
2026/06/15 755
2026/06/16 739
2026/06/17 723
2026/06/18 728
2026/06/19 706
2026/06/20 699
2026/06/21 681
2026/06/22 663
2026/06/23 693
2026/06/24 683
2026/06/25 670
2026/06/26 627
2026/06/27 638
2026/06/28 639
2026/06/29 667
2026/06/30 636

Copyright © Adthena. All rights reserved.

In June 2026, distinct advertisers on Google SERP began at 832, peaked at 866, then gradually declined, ending at 636.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
citymd.com 2.22%
denverhealth.org 2.05%
cedars-sinai.org 1.4%
exerurgentcare.com 1.23%
afcurgentcare.com 1.22%
nextcare.com -0.75%
wellnow.com -0.87%
mymdnow.com -0.87%
doctorondemand.com -0.95%
uwmedicine.org -1.25%

Copyright © Adthena. All rights reserved.

Denverhealth.org and citymd.com surged in click share, while uwmedicine.org and doctorondemand.com saw declines.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date zocdoc.com citymd.com healthcare.com cedars-sinai.org kaiserpermanente.org afcurgentcare.com americasbest.com commonspirit.org biolifeplasma.com doctorondemand.com
2026/06/01 11.46% 0.32% 1.48% 0.22% 2.73% 0.29% 2.3% 0.7% 2.13% 2.17%
2026/06/02 14.62% 2.36% 1.88% 0.18% 2.16% 2.35% 1.69% 4.02% 2.05% 0.51%
2026/06/03 12.71% 3.34% 3.23% 0.07% 0.12% 5.26% 2.37% 2.37% 2.34% 0.27%
2026/06/04 13.7% 1.83% 1.47% 0.1% 2.6% 0.19% 1.07% 0.54% 2.14% 0.5%
2026/06/05 17.55% 3.45% 2.72% 0.2% 1.64% 0.14% 2.28% 0.68% 2.2% 2.73%
2026/06/06 11.72% 1.74% 3.13% 0.24% 1.96% 1.88% 1.39% 5.4% 2.29% 0.64%
2026/06/07 8.08% 1.63% 1.7% 0.3% 1.2% 0.25% 2.34% 1.44% 1.85% 0.65%
2026/06/08 18.51% 5.55% 1.61% 0.44% 1.63% 2.74% 1.48% 1.14% 2.41% 3.09%
2026/06/09 13.92% 0.1% 1.75% 0.3% 0.63% 0.14% 2.01% 0.27% 3.1% 0.57%
2026/06/10 12.51% 5.93% 1.17% 0.83% 0.09% 6.32% 1.38% 1.34% 1.81% 2.01%
2026/06/11 17.69% 2.23% 2.98% 0.52% 1.62% 2.11% 1.56% 0.3% 2.99% 2.5%
2026/06/12 21.96% 3.83% 2.77% 0.4% 0.97% 0.2% 0.98% 4.69% 2.11% 2.42%
2026/06/13 8.55% 1.02% 3.93% 2.23% 3.69% 0.19% 1.07% 2.02% 1.97% 0.61%
2026/06/14 10.49% 0.92% 2.13% 0.53% 2.39% 5.46% 1.23% 1.13% 1.93% 1.93%
2026/06/15 20.36% 3.52% 2.34% 4.01% 2.07% 0.05% 1.6% 1.44% 1.86% 8.52%
2026/06/16 19.41% 1.69% 2.75% 7.11% 1.69% 0.17% 0.7% 2.97% 1.58% 4.64%
2026/06/17 17.5% 4.48% 2.39% 4.16% 2.31% 2.72% 1.1% 1.42% 1.61% 4.52%
2026/06/18 23.15% 4.67% 2.3% 2.04% 1.16% 4.76% 1.09% 3.78% 2.21% 0.9%
2026/06/19 14.59% 1.03% 1.28% 0.79% 2% 0.01% 1.4% 0.59% 1.67% 2.64%
2026/06/20 13.4% 2.39% 2.83% 5.42% 0.39% 0.22% 2.29% 1.83% 1.91% 0.45%
2026/06/21 12.33% 3.39% 2.33% 3.2% 1.07% 2.4% 1.88% 3.33% 1.14% 0.36%
2026/06/22 17.9% 1.12% 3.79% 0.45% 4.03% 6.61% 2% 0.55% 1.42% 0.38%
2026/06/23 16.83% 12.03% 3.13% 4.28% 1.43% 0.27% 2.15% 0.27% 1.94% 0.45%
2026/06/24 14.11% 7.39% 5.64% 5.88% 1.44% 0.32% 1.76% 1.29% 2.41% 0.36%
2026/06/25 17.65% 1.06% 4.79% 0.54% 0.49% 4.41% 1.8% 1.74% 3.27% 0.47%
2026/06/26 13.93% 3.15% 2.03% 0.14% 0% 4.72% 0.93% 0.38% 1.95% 4.76%
2026/06/27 13.89% 0.52% 3.21% 0.43% 0.17% 10.76% 1.12% 0.2% 1.97% 0.53%
2026/06/28 11.36% 0.67% 3.14% 0.49% 1.47% 0.32% 1.7% 2.03% 2.13% 0.38%
2026/06/29 17.01% 6.98% 2.16% 3.69% 0.64% 3.77% 2.51% 1.88% 1.45% 1.99%
2026/06/30 16.53% 8.13% 4.51% 4.27% 3.12% 3.12% 2.39% 1.66% 0.95% 0.34%
  • zocdoc.com
  • citymd.com
  • healthcare.com
  • cedars-sinai.org
  • kaiserpermanente.org
  • afcurgentcare.com
  • americasbest.com
  • commonspirit.org
  • biolifeplasma.com
  • doctorondemand.com

Copyright © Adthena. All rights reserved.

In June 2026, Zocdoc.com led with fluctuating impressions, peaking at 23.15%. Citymd.com saw a notable spike on June 23rd at 12.03%. Healthcare.com maintained steady growth, while Cedars-sinai.org surged mid-month. Kaiserpermanente.org and Afcurgentcare.com showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals - Last month
  1. 1
    Urgent Care Locations Near You - Cedars-Sinai Urgent Care https://www.cedars-sinai.org

    Our Dedicated Urgent Care Staff Is Ready To Serve You At Our Beverly Hills Location.

  2. 2
    CityMD Walk-In Clinic Near You - Walk-In Urgent Care Near You https://www.citymd.com

    There's a CityMD open near you. Get the quick, quality care you deserve today.

  3. 3
    Dignity Health Emergency Room - Schedule Online & Wait at Home https://care.commonspirit.org › emergency › room

    Looking for an Emergency Room Near You? Book Your Arrival Time Online Now.

  4. 4
    Urgent Care Locations - View Hours & Get Directions http://www.hazelparkurgentcare.com

    Visit Hazel Park Urgent Care for your medical needs. Walk-in patients are welcome.

  5. 5
    Kaiser Permanente® https://healthy.kaiserpermanente.org

    KP® Official Site — Enjoy Comprehensive Health Care Typically Under One Roof With Kaiser Permanente®.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Cedars-Sinai and CityMD emphasize accessibility with “Urgent Care Locations Near You” and “Walk-In Clinic Near You.” Dignity Health innovates with online scheduling, while Hazel Park and Kaiser Permanente highlight convenience and comprehensive care.

Frequently Asked Questions

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

UK
Healthcare & Medical

UK Hospitals

AUS
Healthcare & Medical

AUS Hospitals