US Healthcare & Medical Medicines - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – US

Google AI Overview visibility for Healthcare & Medical Medicines US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 63.7698489674
36.2301510326
63%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 6%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 33%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 48.83
walgreens.com 7.81
uqora.com 2.57
nurtec.com 1.73
vyepti.com 1.43
azoproducts.com 1.1
treatmyuti.com 1.05
goodrx.com 0.93
hellowisp.com 0.93
admired.com 0.73
others 32.89
  • cvs.com - 48.83%
  • walgreens.com - 7.81%
  • uqora.com - 2.57%
  • nurtec.com - 1.73%
  • vyepti.com - 1.43%
  • azoproducts.com - 1.1%
  • treatmyuti.com - 1.05%
  • goodrx.com - 0.93%
  • hellowisp.com - 0.93%
  • admired.com - 0.73%
  • others - 32.89%

Copyright © Adthena. All rights reserved.

CVS dominates with 48.83% click share, followed by Walgreens at 7.81%. Others collectively hold 32.89%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com walgreens.com nurtec.com vyepti.com lilly.com uqora.com vitastir.com goodrx.com treatmyuti.com ozempic.com
2026/02/01 39.03% 5.32% 2.65% 2.23% 0.77% 3.6% 1.69% 0.91% 1.51% 1.22%
2026/02/02 23.31% 4.67% 5.41% 3.52% 1.92% 2.87% 1.74% 1.41% 1.27% 3.18%
2026/02/03 36.77% 5.07% 1.92% 1.75% 0.97% 4.19% 2.2% 1.02% 1.91% 1.22%
2026/02/04 31.08% 3.66% 2.86% 2.39% 1.2% 4.7% 2.29% 1.53% 2.08% 0.81%
2026/02/05 30.58% 4.47% 2.78% 1.74% 1.33% 4.95% 2.01% 0.97% 1.4% 1.74%
2026/02/06 34.94% 4.91% 2.49% 1.92% 1.02% 4.54% 1.99% 0.82% 1.81% 0.78%
2026/02/07 33.71% 4.93% 2.61% 2.09% 1.49% 3.45% 2.25% 0.83% 2.11% 1.4%
2026/02/08 29.47% 6.01% 2.36% 2.19% 1.8% 3.26% 2.02% 1.17% 1.55% 2%
2026/02/09 31.83% 5.57% 2.63% 2.33% 2% 3.2% 1.64% 1.07% 1.82% 1.74%
2026/02/10 31.02% 4.14% 3.93% 2.69% 1.87% 3.66% 1.9% 1.39% 2.39% 1.95%
2026/02/11 29.61% 3.84% 3.57% 2.77% 2.36% 3.5% 2.44% 1.18% 1.76% 2.25%
2026/02/12 30.22% 4.43% 2.75% 1.72% 1.31% 4.89% 1.99% 0.96% 1.38% 1.72%
2026/02/13 34.6% 4.86% 2.47% 1.9% 1.01% 4.49% 1.97% 0.82% 1.79% 0.77%
2026/02/14 33.41% 4.89% 2.58% 2.07% 1.48% 3.42% 2.23% 0.82% 2.09% 1.39%
2026/02/15 29.18% 5.95% 2.33% 2.17% 1.78% 3.22% 2% 1.16% 1.53% 1.98%
2026/02/16 31.56% 5.52% 2.6% 2.31% 1.99% 3.18% 1.62% 1.06% 1.8% 1.73%
2026/02/17 18.94% 2.53% 2.26% 1.72% 4.83% 1.05% 0.99% 2.93% 1.08% 1.86%
2026/02/18 29.77% 4.65% 3.86% 2.94% 2.07% 1.75% 1.33% 1.34% 0.82% 1.67%
2026/02/19 29.08% 4.26% 3.69% 2.97% 1.7% 2.69% 1.76% 1.46% 1.62% 0.38%
2026/02/20 28.55% 3.2% 4.53% 3.03% 1.73% 2.61% 1.38% 1.15% 1.06% 0.54%
2026/02/21 29.37% 4.04% 3.86% 3.43% 1.49% 2.07% 0.77% 1.09% 0.72% 0.9%
2026/02/22 28.21% 5.15% 4.47% 3.46% 2% 2.55% 1.21% 1.33% 1.42% 0.79%
2026/02/23 26.15% 3.64% 4.8% 3.29% 2.82% 2.21% 1.04% 1.42% 0.99% 0.92%
2026/02/24 27.88% 4.61% 4.89% 3.6% 2.5% 2.88% 1.41% 1.29% 0.99% 1.55%
2026/02/25 28.29% 5.2% 4.07% 4.07% 2.41% 2.42% 1.68% 1.58% 1.48% 0.86%
2026/02/26 33.77% 4.76% 4.02% 3.73% 2% 2.61% 1.21% 1.05% 1.25% 0.91%
2026/02/27 32.38% 5.11% 3.78% 2.83% 1.74% 2.53% 1.92% 1.04% 1.06% 1.3%
2026/02/28 29.74% 4.82% 3.71% 3.34% 2.46% 2.45% 2.43% 1.41% 1.29% 0.69%
  • cvs.com
  • walgreens.com
  • nurtec.com
  • vyepti.com
  • lilly.com
  • uqora.com
  • vitastir.com
  • goodrx.com
  • treatmyuti.com
  • ozempic.com

Copyright © Adthena. All rights reserved.

CVS.com led February with fluctuating spend, peaking at 39.03% and ending at 29.74%. Walgreens.com maintained a steady presence, while Nurtec.com and Vyepti.com showed gradual increases. Uqora.com and Vitastir.com experienced mid-month dips. Overall, CVS.com dominated.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 2109
2026/02/02 2038
2026/02/03 2147
2026/02/04 2119
2026/02/05 2126
2026/02/06 2083
2026/02/07 2104
2026/02/08 2129
2026/02/09 2122
2026/02/10 2092
2026/02/11 2112
2026/02/12 2126
2026/02/13 2083
2026/02/14 2104
2026/02/15 2129
2026/02/16 2122
2026/02/17 1868
2026/02/18 2028
2026/02/19 1994
2026/02/20 1893
2026/02/21 1901
2026/02/22 2002
2026/02/23 2020
2026/02/24 2050
2026/02/25 2019
2026/02/26 1915
2026/02/27 1940
2026/02/28 1968

Copyright © Adthena. All rights reserved.

February began with 2,109 advertisers, peaking at 2,147 on the 3rd. Mid-month saw a decline, reaching 1,868 on the 17th. The month concluded with 1,968 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nurtec.com 0.6%
vyepti.com 0.59%
azoproducts.com 0.58%
vaccineshoppe.com 0.54%
covermymeds.health 0.44%
treatmyuti.com -0.22%
walgreens.com -0.27%
hellowisp.com -0.57%
uqora.com -0.84%
cvs.com -4.62%

Copyright © Adthena. All rights reserved.

CVS.com saw a significant drop of 4.62% in click share, while Nurtec.com experienced a 0.6% increase, leading the positive movements.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com walgreens.com vyepti.com uqora.com nurtec.com azoproducts.com treatmyuti.com vitastir.com admired.com hellowisp.com
2026/02/01 54.31% 6.91% 1.61% 2.65% 1.3% 0.41% 1.13% 0.74% 0.7% 1.14%
2026/02/02 38.03% 7.9% 3.55% 2.81% 3.7% 1.04% 1.24% 1.01% 0.74% 0.15%
2026/02/03 52.66% 6.34% 1.26% 3% 0.88% 0.59% 1.39% 1.02% 0.75% 1.3%
2026/02/04 47.68% 5.28% 1.84% 3.55% 1.5% 0.96% 1.6% 1.02% 0.96% 1.2%
2026/02/05 48.39% 5.9% 1.37% 3.75% 1.5% 0.57% 1.11% 0.88% 1.08% 1.65%
2026/02/06 51.56% 5.84% 1.5% 3.49% 1.33% 0.64% 1.36% 0.97% 0.95% 1.83%
2026/02/07 49.91% 6.74% 1.67% 2.64% 1.36% 0.75% 1.65% 0.99% 1.07% 1.35%
2026/02/08 46.09% 7.74% 1.8% 2.65% 1.26% 0.97% 1.26% 0.93% 0.79% 0.85%
2026/02/09 47.99% 7.25% 1.88% 2.59% 1.35% 0.71% 1.44% 0.84% 1% 1.04%
2026/02/10 48.37% 5.32% 2.33% 3.07% 2.33% 0.8% 1.99% 0.91% 1.05% 1.17%
2026/02/11 47.06% 5.01% 2.43% 2.94% 2.12% 1.04% 1.51% 1.23% 0.83% 0.82%
2026/02/12 48.39% 5.9% 1.37% 3.75% 1.5% 0.57% 1.11% 0.88% 1.08% 1.65%
2026/02/13 51.56% 5.84% 1.5% 3.49% 1.33% 0.64% 1.36% 0.97% 0.95% 1.83%
2026/02/14 49.91% 6.74% 1.67% 2.64% 1.36% 0.75% 1.65% 0.99% 1.07% 1.35%
2026/02/15 46.09% 7.74% 1.8% 2.65% 1.26% 0.97% 1.26% 0.93% 0.79% 0.85%
2026/02/16 47.99% 7.25% 1.88% 2.59% 1.35% 0.71% 1.44% 0.84% 1% 1.04%
2026/02/17 36.79% 4.48% 1.92% 1.06% 1.6% 0.62% 1.16% 0.59% 0.61% 1.91%
2026/02/18 47.56% 6.15% 2.52% 1.52% 2.26% 1.6% 0.8% 0.71% 0.53% 0.66%
2026/02/19 44.64% 5.63% 2.45% 2.37% 2.1% 1.08% 1.51% 0.83% 0.77% 0.59%
2026/02/20 45.25% 4.24% 2.84% 2.27% 2.84% 1.27% 1% 0.67% 0.62% 0.34%
2026/02/21 43.65% 5.57% 3.11% 1.81% 2.3% 1.29% 0.59% 0.35% 0.54% 0.53%
2026/02/22 42.95% 7.15% 3.03% 2.27% 2.67% 1.13% 1.43% 0.63% 0.62% 0.3%
2026/02/23 40.13% 4.73% 3.08% 1.95% 3.1% 1.46% 0.91% 0.54% 0.7% 0.53%
2026/02/24 42.54% 6.32% 3.19% 2.58% 3.01% 1.48% 0.92% 0.72% 0.66% 0.49%
2026/02/25 43.61% 6.66% 3.49% 2.1% 2.45% 1.16% 1.31% 0.78% 0.61% 0.67%
2026/02/26 47.48% 6.64% 3.37% 2.19% 2.36% 1.69% 1.13% 0.58% 0.69% 0.49%
2026/02/27 47.91% 6.31% 2.43% 2.09% 2.17% 1.39% 1.03% 0.96% 0.77% 0.65%
2026/02/28 46.02% 5.98% 2.81% 2.11% 2.03% 1.55% 1.17% 1.14% 0.81% 0.43%
  • cvs.com
  • walgreens.com
  • vyepti.com
  • uqora.com
  • nurtec.com
  • azoproducts.com
  • treatmyuti.com
  • vitastir.com
  • admired.com
  • hellowisp.com

Copyright © Adthena. All rights reserved.

In February 2026, CVS.com led with fluctuating impressions, peaking early at 54.31% and ending at 46.02%. Walgreens.com maintained a steady presence, while Vyepti.com and Uqora.com showed gradual growth. The month concluded with CVS.com still dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines - Last month
  1. 1
    AZO® Products - Urinary, Bladder & Vaginal https://www.azoproducts.com

    Shop AZO® Products For All Urinary, Vaginal & Bladder Health Needs. Care That Goes There™.

  2. 2
    Types Of Migraine Treatments - Breaking Down The Options Prescription treatment website

    Explore the types of available prescription treatment options for migraines.

  3. 3
    PfizerForAll™ - Pneumococcal Pneumonia Vaccine https://www.pfizerforall.com › vaccine › options

    Find Info About COVID-19, Flu, RSV and Pneumococcal Pneumonia Vaccines at PfizerForAll.

  4. 4
    Influenza Vaccine Online https://www.vaccineshoppe.com

    Discover Flu Vaccine Options — The Flu Can Be Dangerous For Your Patients. Learn About Influenza Vaccine Options Today. Take The Proper Precautions And Pre-Book Flu Vaccines For Your High-Risk Elderly Patients. Order Now.

  5. 5
    Migraine Medication - FDA-Approved Medication Prescription treatment website

    See clinical study results and learn about migraine prevention.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, AZO® Products stands out with its focus on urinary, bladder, and vaginal health, emphasizing “Care That Goes There™.” Meanwhile, Nurtec and Vyepti highlight migraine treatment options, with Vyepti showcasing FDA approval. PfizerForAll and VaccineShoppe emphasize vaccine information and accessibility, crucial for public health.

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