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US Healthcare & Medical Medicines - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cvs.com 49.08
walgreens.com 6.74
lifemd.com 3.67
uqora.com 1.51
azoproducts.com 1.37
ro.co 1.17
getzealthy.com 1.16
treatmyuti.com 0.97
lilly.com 0.95
naturemade.com 0.95
others 32.43

Copyright © Adthena. All rights reserved.

CVS dominates with 49.08% click share, followed by Walgreens at 6.74%. LifeMD holds 3.67%, while ‘others’ collectively capture 32.43%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cvs.com lifemd.com walgreens.com ro.co lilly.com getzealthy.com forhers.com ozempic.com uqora.com treatmyuti.com
2025/05/01 25.4% 9.43% 3.4% 4.03% 1.06% 2.8% 1.3% 2.89% 1.67% 1.22%
2025/05/02 28.08% 8.81% 3% 3.29% 2.15% 3% 0.83% 2% 2.23% 1.34%
2025/05/03 26.51% 8.91% 3.43% 3.5% 2.56% 3.22% 0.93% 1.72% 2.11% 1.46%
2025/05/04 29.91% 8.31% 4.92% 2.64% 0.6% 1.46% 0.82% 1.6% 1.47% 1.7%
2025/05/05 27.69% 9.28% 3.87% 2.93% 0.87% 2.17% 1.49% 2.45% 1.19% 1.2%
2025/05/06 26.62% 9.97% 4.15% 3.18% 1.99% 2.98% 0.99% 2.56% 1.37% 1.04%
2025/05/07 29.31% 9.69% 4.34% 2.87% 1.67% 3.14% 1.33% 1.25% 1.3% 1.06%
2025/05/08 27.32% 9.03% 4.51% 2.97% 2.04% 3.58% 1.42% 1.94% 1.74% 0.69%
2025/05/09 31.68% 5.55% 4.84% 3.03% 2.19% 3.37% 1.98% 1.9% 1.35% 1.36%
2025/05/10 28.88% 9.39% 5.17% 2.98% 2.19% 3.54% 1.72% 1.6% 1.41% 1.45%
2025/05/11 30.55% 8.97% 4.69% 2.68% 1.81% 2.94% 1.7% 1.94% 1.48% 1.53%
2025/05/12 29.02% 7.79% 4.21% 2.86% 2.63% 2.71% 1.54% 2.29% 1.4% 1.03%
2025/05/13 30.56% 10.34% 3.85% 3.24% 2.41% 2.85% 1.4% 2.38% 1.12% 0.8%
2025/05/14 31.33% 9.5% 4.05% 2.23% 1.58% 3% 1.06% 1.97% 1.77% 1.52%
2025/05/15 29.94% 9.51% 3.38% 3.21% 2.15% 3.35% 1.2% 1.8% 1.71% 1.72%
2025/05/16 28.28% 7.5% 4.09% 2.93% 2.66% 2.81% 0.97% 2.41% 1.59% 1.52%
2025/05/17 27.51% 8.21% 4.7% 2.63% 1.84% 2.5% 1.19% 2.43% 2.08% 1.54%
2025/05/18 26.89% 8.3% 4.15% 2.5% 2.11% 2.95% 1.22% 1.88% 1.38% 1.46%
2025/05/19 26.99% 7.58% 3.92% 3.02% 2.07% 2.31% 1.43% 1.27% 1.45% 1.53%
2025/05/20 27.65% 7.86% 3.78% 3.11% 2.67% 2.74% 1.52% 2.1% 1.24% 1.04%
2025/05/21 26.34% 6.44% 3.8% 3.9% 2.67% 2.8% 1.82% 1.95% 1.8% 1.22%
2025/05/22 29.09% 6.51% 4.09% 3.41% 2.25% 2.95% 1.73% 1.43% 1.78% 1.37%
2025/05/23 27.59% 6.37% 2.94% 3.41% 2.98% 2.58% 1.87% 1.87% 2.06% 2.18%
2025/05/24 26.2% 7.13% 3.48% 4.57% 2.7% 3.28% 2.03% 1.84% 1.86% 1.45%
2025/05/25 28.57% 6.45% 3.29% 3.05% 2.65% 3.2% 1.62% 1.96% 1.82% 1.04%
2025/05/26 26.78% 7.22% 3.6% 3.64% 4.01% 3.62% 1.52% 2.64% 1.07% 1.14%
2025/05/27 26.89% 7.45% 3.26% 3.56% 3.15% 3.37% 1.82% 2.25% 1.22% 0.5%
2025/05/28 22.51% 9.25% 3.22% 2.61% 3.79% 3.02% 2.23% 2.26% 1.32% 1.17%
2025/05/29 21.28% 10.23% 2.74% 4.09% 2.37% 3.78% 2.64% 2.22% 1.51% 1.12%
2025/05/30 21.26% 8.87% 3.65% 4.03% 2.42% 3.05% 3.27% 2.72% 1.22% 0.84%
2025/05/31 22.72% 8.49% 3.96% 3.82% 2.63% 2.43% 2.42% 2.07% 2.02% 1.24%

Copyright © Adthena. All rights reserved.

CVS.com led May with fluctuating spend, peaking mid-month. LifeMD.com saw a steady decline, while Walgreens.com and Ro.co experienced minor fluctuations. By month’s end, CVS.com maintained dominance, despite a slight dip.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1582
2025/05/02 1618
2025/05/03 1664
2025/05/04 1661
2025/05/05 1646
2025/05/06 1666
2025/05/07 1726
2025/05/08 1712
2025/05/09 1649
2025/05/10 1631
2025/05/11 1729
2025/05/12 1716
2025/05/13 1747
2025/05/14 1671
2025/05/15 1736
2025/05/16 1734
2025/05/17 1747
2025/05/18 1751
2025/05/19 1775
2025/05/20 1688
2025/05/21 1691
2025/05/22 1742
2025/05/23 1700
2025/05/24 1669
2025/05/25 1672
2025/05/26 1655
2025/05/27 1670
2025/05/28 1645
2025/05/29 1680
2025/05/30 1637
2025/05/31 1647

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP fluctuated, peaking at 1,775 on May 19. The month concluded with 1,647 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
naturemade.com 0.4%
lilly.com 0.38%
azoproducts.com 0.23%
forhers.com 0.2%
ro.co 0.2%
lifeextension.com -0.12%
malemd.com -0.15%
lifemd.com -0.52%
walgreens.com -1.06%
cvs.com -2.48%

Copyright © Adthena. All rights reserved.

CVS.com saw the largest decline in click share at -2.48%, while NatureMade.com experienced the highest increase at 0.40%.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cvs.com walgreens.com lifemd.com ro.co uqora.com azoproducts.com getzealthy.com naturemade.com treatmyuti.com maximustribe.com
2025/05/01 46.69% 5.91% 4.84% 1.78% 1.81% 0.8% 1.48% 0.98% 1.01% 1.15%
2025/05/02 46.67% 4.91% 5.32% 1.72% 2.02% 0.89% 1.52% 1.13% 1.07% 1.45%
2025/05/03 44.04% 5.75% 5.38% 1.62% 1.88% 1.07% 1.83% 1.26% 1.12% 1.32%
2025/05/04 46.48% 7.66% 4.87% 1.22% 1.29% 0.75% 0.79% 0.97% 1.21% 1.27%
2025/05/05 44.99% 6.35% 5.48% 1.49% 1.19% 0.8% 1.26% 0.91% 0.96% 0.85%
2025/05/06 44.52% 7.16% 6.04% 1.61% 1.34% 0.71% 1.7% 0.79% 0.76% 0.49%
2025/05/07 45.43% 7.09% 5.78% 1.41% 1.24% 1.27% 1.66% 0.73% 0.78% 0.63%
2025/05/08 45.26% 7.41% 5.23% 1.5% 1.66% 1.2% 1.83% 0.55% 0.52% 0.69%
2025/05/09 47.73% 8.08% 3.14% 1.56% 1.27% 0.99% 1.83% 0.42% 0.95% 0.74%
2025/05/10 45.65% 8.34% 5.83% 1.52% 1.24% 0.96% 2% 0.53% 1.07% 0.94%
2025/05/11 47.47% 7.11% 5.04% 1.45% 1.36% 1.1% 1.62% 0.38% 1.11% 0.85%
2025/05/12 46.66% 6.63% 4.49% 1.49% 1.37% 1% 1.48% 0.76% 0.66% 0.85%
2025/05/13 49.46% 6.24% 5.7% 1.6% 1.17% 0.92% 1.48% 0.73% 0.57% 0.82%
2025/05/14 47.19% 6.54% 5.82% 1.13% 1.62% 0.9% 1.74% 0.34% 1.06% 0.93%
2025/05/15 47.93% 5.49% 5.47% 1.67% 1.7% 0.87% 1.82% 0.72% 1.3% 0.68%
2025/05/16 46.69% 6.6% 4.54% 1.66% 1.37% 0.56% 1.56% 1.54% 1.16% 0.56%
2025/05/17 45.09% 7.29% 4.81% 1.38% 1.77% 0.89% 1.4% 1.16% 1.07% 0.79%
2025/05/18 43.66% 6.76% 4.85% 1.32% 1.23% 1.05% 1.57% 1.12% 1.09% 0.79%
2025/05/19 45.08% 6.17% 4.39% 1.54% 1.36% 0.59% 1.26% 1.44% 1.17% 0.53%
2025/05/20 45.39% 6.28% 4.78% 1.53% 1.21% 0.76% 1.48% 1.21% 0.71% 0.48%
2025/05/21 45.05% 6.35% 3.62% 1.76% 1.82% 0.5% 1.41% 1.4% 0.98% 0.74%
2025/05/22 46.41% 6.38% 3.75% 1.69% 1.71% 0.88% 1.53% 1.07% 1.01% 0.84%
2025/05/23 46.14% 4.96% 3.8% 1.69% 1.95% 0.91% 1.4% 1.08% 1.66% 0.8%
2025/05/24 44.85% 5.75% 4.06% 2.18% 1.71% 1.3% 1.87% 0.57% 1.16% 0.79%
2025/05/25 46.51% 5.58% 3.55% 1.53% 1.63% 1.39% 1.67% 0.79% 0.79% 0.97%
2025/05/26 46.36% 6.1% 3.89% 1.79% 1.11% 1.5% 1.9% 0.82% 0.89% 0.83%
2025/05/27 45.58% 5.85% 4.02% 1.76% 1.24% 1.25% 1.75% 0.89% 0.35% 0.64%
2025/05/28 41.06% 5.83% 5.62% 1.36% 1.33% 1.26% 1.79% 0.96% 0.93% 0.76%
2025/05/29 38.52% 5.29% 6.19% 2.09% 1.42% 1.56% 2.21% 1.24% 0.93% 0.71%
2025/05/30 38.49% 6.64% 5.44% 2.28% 1.24% 1.47% 1.79% 1.24% 0.74% 0.64%
2025/05/31 40.27% 6.97% 5.12% 1.97% 1.89% 1.58% 1.46% 1.24% 0.99% 0.52%

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In May 2025, CVS.com led with fluctuating impressions, peaking mid-month. Walgreens.com showed a steady rise, while LifeMD.com experienced a dip. Ro.co and Uqora.com maintained stability, and AzoProducts.com ended with a slight increase.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Covered by Your Insurance - Natural HRT therapy https://www.joinmidi.com

    Midi—The only virtual care clinic for women 40+, covered by insurance, designed by experts. Evidence-based treatments.

  2. 2
    Zepbound® (tirzepatide) - A Lilly Medicine https://zepbound.lilly.com/

    FDA-Approved Treatment. Indications & Safety Summary with Warnings. A Lilly Medicine.

  3. 3
    Ozempic® (semaglutide) - injection 0.5mg, 1mg, or 2mg. https://www.ozempic.com/

    Learn If Ozempic® Is Right For You. See Prescribing Info & Medication Guide. Ozempic®...

  4. 4
    17 Best Sore Throat Remedies for Fast Relief, According to Doctors https://www.prevention.com

    16 Best Sore Throat Remedies to Make You Feel Better Fast, According to Doctors. Some home remedies only mask pain but these solutions can...

  5. 5
    Wegovy® - $45/mo program cost - No Insurance Needed https://www.ro.co/glp-1/wegovy

    See safety info, incl box warning. Rx only, if appropriate. Just $45 to get started. 1:1 health...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five standout ads capture attention with distinct themes and messaging. JoinMidi.com targets women over 40 with insurance-covered, expert-designed natural HRT therapy. Lilly.com promotes Zepbound®, emphasizing FDA approval and safety. Ozempic.com offers detailed prescribing info for its semaglutide injections. Prevention.com provides doctor-recommended sore throat remedies, while Ro.co highlights Wegovy®’s affordability and accessibility without insurance. Each ad uniquely addresses consumer needs, from healthcare solutions to cost-effective treatments.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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