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US Healthcare & Medical Medicines - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cvs.com 55.13
walgreens.com 7.57
lifemd.com 3.56
getzealthy.com 1.54
uqora.com 1.31
ro.co 1.25
azoproducts.com 1.14
treatmyuti.com 0.93
hellowisp.com 0.83
naturemade.com 0.58
others 26.16

Copyright © Adthena. All rights reserved.

CVS dominates with 55.13% click share, followed by Walgreens at 7.57%. LifeMD holds 3.56%, while ‘others’ collectively capture 26.16%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cvs.com lifemd.com ro.co getzealthy.com walgreens.com ozempic.com hims.com uqora.com treatmyuti.com rexmd.com
2025/04/01 36.89% 11.66% 2.13% 5.14% 5.66% 0% 0.36% 1.67% 1.41% 1.45%
2025/04/02 40.52% 12.34% 2.6% 5.68% 5.14% 0% 0.38% 1.46% 1.36% 1.34%
2025/04/03 38.4% 10.18% 1.81% 4.37% 5.38% 0% 0.57% 1.23% 1.54% 1.49%
2025/04/04 36.13% 9.86% 3.59% 5.7% 4.88% 0.56% 0.78% 1.23% 1.43% 1.62%
2025/04/05 34.79% 9.39% 3.07% 5.87% 5.46% 1.12% 0.88% 1.41% 1.54% 1.57%
2025/04/06 34.26% 7.77% 3.69% 6.01% 4.96% 1.09% 1.09% 1.35% 1.58% 1.6%
2025/04/07 34.32% 9.15% 4.32% 5.63% 4.86% 0.7% 1.15% 1.17% 1.97% 1.64%
2025/04/08 30.22% 8.44% 4.25% 7.31% 4.52% 1.25% 1.23% 1.52% 1.87% 1.45%
2025/04/09 29.78% 10.46% 3.73% 6.29% 4.15% 1.2% 0.87% 1.99% 1.44% 1.77%
2025/04/10 30.89% 9.56% 3.25% 4.26% 4.19% 1.31% 0.66% 1.95% 1.36% 1.42%
2025/04/11 32.41% 8.06% 3.18% 3.93% 4.23% 1.66% 0.79% 1.17% 1.25% 1.44%
2025/04/12 34.32% 6.97% 4.17% 4.05% 4.62% 1.29% 1.06% 1.43% 1.36% 1.45%
2025/04/13 37.28% 6.71% 3.43% 3.37% 4.88% 0.77% 1.06% 1.09% 1.32% 1.52%
2025/04/14 38.33% 7.55% 2.95% 3.15% 3.77% 0.84% 1.23% 1.21% 1.34% 1.27%
2025/04/15 31.96% 8.28% 4.24% 3.9% 3.96% 1.24% 1.25% 1.23% 1.25% 1.46%
2025/04/16 32.2% 9.55% 3.26% 3.88% 4.6% 1.17% 1.16% 2.21% 1.39% 1.42%
2025/04/17 27.54% 7.26% 5.11% 4.68% 4.6% 0.94% 3.55% 1.47% 1.41% 1.67%
2025/04/18 24.71% 6.65% 5.15% 4.25% 4.81% 1.77% 3.83% 0.99% 1% 1.56%
2025/04/19 23.87% 8.26% 5.25% 3.99% 4.14% 2.36% 1.17% 1.29% 0.68% 1.52%
2025/04/20 24.64% 7.84% 4.5% 3.05% 3.68% 2.86% 1.75% 1.14% 0.87% 1.45%
2025/04/21 26.4% 9.58% 3.87% 3.54% 3.58% 1.71% 1.4% 1.01% 1.16% 1.31%
2025/04/22 26.47% 8.47% 4.12% 3.24% 3.83% 2.21% 1.51% 0.9% 1.29% 0.96%
2025/04/23 24.57% 12.56% 4.76% 3.32% 3.39% 1.73% 0.99% 1.57% 1.14% 0.9%
2025/04/24 25.85% 11.04% 4.75% 2.73% 4.17% 1.55% 0.85% 1.15% 0.79% 1.24%
2025/04/25 26.57% 9.04% 3.95% 2.28% 3.87% 1.92% 1.28% 1.45% 0.9% 1.37%
2025/04/26 26.64% 11% 5.37% 3.27% 4.09% 1.88% 1.14% 1.57% 0.81% 1.09%
2025/04/27 27.55% 11.99% 3.86% 2.27% 4.5% 2.4% 0.91% 1.29% 1.06% 1.2%
2025/04/28 24.64% 10.91% 4.4% 2.81% 3.4% 1.77% 0.92% 1.06% 0.67% 1.28%
2025/04/29 25.45% 10.17% 3.94% 1.51% 3.67% 1.11% 0.87% 1.24% 0.9% 1.45%
2025/04/30 22.99% 10.28% 5.57% 3.78% 3.01% 1.93% 1.23% 1.17% 1.09% 0.99%

Copyright © Adthena. All rights reserved.

April saw CVS’s spend share decline from 36.89% to 22.99%. LifeMD fluctuated, ending at 10.28%. Ro.co rose to 5.57%, while GetZealthy dropped to 3.78%. Walgreens decreased to 3.01%. Ozempic, Hims, Uqora, TreatMyUTI, and RexMD showed varied trends.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1772
2025/04/02 1739
2025/04/03 1848
2025/04/04 2077
2025/04/05 2044
2025/04/06 2048
2025/04/07 1991
2025/04/08 1979
2025/04/09 1905
2025/04/10 1906
2025/04/11 1837
2025/04/12 1866
2025/04/13 1887
2025/04/14 1924
2025/04/15 1892
2025/04/16 1877
2025/04/17 2051
2025/04/18 2025
2025/04/19 1891
2025/04/20 1868
2025/04/21 1896
2025/04/22 1837
2025/04/23 1823
2025/04/24 1772
2025/04/25 1667
2025/04/26 1688
2025/04/27 1694
2025/04/28 1677
2025/04/29 1669
2025/04/30 1596

Copyright © Adthena. All rights reserved.

April began with 1,772 advertisers, peaking at 2,077 on April 4. A gradual decline followed, ending the month at 1,596.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lifemd.com 0.68%
ro.co 0.65%
azoproducts.com 0.56%
ozempic.com 0.42%
hims.com 0.41%
migrelief.com -0.12%
treatmyuti.com -0.23%
walgreens.com -0.29%
getzealthy.com -0.32%
cvs.com -9.02%

Copyright © Adthena. All rights reserved.

CVS.com saw a significant drop of 9.02% in click share, while LifeMD.com experienced a notable increase of 0.68%.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cvs.com lifemd.com walgreens.com ro.co getzealthy.com uqora.com hellowisp.com azoproducts.com treatmyuti.com hims.com
2025/04/01 55.82% 4.83% 9.28% 0.76% 2.04% 1.43% 0.37% 0.72% 0.96% 0.13%
2025/04/02 59.55% 5.35% 8.09% 0.85% 2.31% 1.18% 0.41% 0.4% 0.87% 0.14%
2025/04/03 57.21% 4.55% 7.87% 0.7% 1.88% 1.09% 0.6% 0.26% 0.95% 0.19%
2025/04/04 56.54% 4.88% 8.12% 1.2% 2.64% 1.09% 0.48% 0.15% 1.03% 0.29%
2025/04/05 54.28% 4.82% 8.74% 1.15% 2.82% 1.24% 0.51% 0.22% 1.11% 0.35%
2025/04/06 54% 4.12% 8.14% 1.25% 2.73% 1.27% 0.62% 0.26% 1.18% 0.46%
2025/04/07 55.45% 4.72% 7.81% 1.46% 2.73% 1.09% 0.63% 0.17% 1.42% 0.47%
2025/04/08 51.27% 4.62% 7.92% 1.77% 3.49% 1.47% 0.89% 0.45% 1.43% 0.52%
2025/04/09 51.6% 5.25% 7.33% 1.42% 2.98% 1.92% 1.17% 0.91% 1.15% 0.41%
2025/04/10 51.99% 5.17% 7.44% 1.15% 2.07% 1.74% 1.14% 0.99% 1.06% 0.33%
2025/04/11 53.65% 4.34% 7.25% 1.21% 2% 1.21% 1.18% 1.19% 0.95% 0.39%
2025/04/12 55.1% 3.71% 7.69% 1.43% 1.98% 1.19% 1.09% 1.18% 0.95% 0.53%
2025/04/13 57.27% 3.27% 7.43% 1.23% 1.46% 0.93% 0.87% 1.19% 0.9% 0.49%
2025/04/14 59.12% 3.81% 5.96% 1.06% 1.49% 1.03% 1.18% 0.94% 0.92% 0.64%
2025/04/15 53.81% 4.25% 7.05% 1.6% 1.9% 1.2% 1.08% 1.17% 0.97% 0.67%
2025/04/16 52.35% 5.1% 7.71% 1.22% 1.98% 1.92% 0.93% 0.69% 1.01% 0.65%
2025/04/17 46.86% 4.32% 8.05% 2.4% 2.65% 1.36% 1.48% 0.68% 1.11% 1.75%
2025/04/18 44.02% 4.06% 8.2% 2.64% 2.61% 1.07% 1.71% 0.76% 0.84% 2.03%
2025/04/19 44.55% 5% 7.66% 2.56% 2.37% 1.46% 0.86% 0.86% 0.59% 0.77%
2025/04/20 45.09% 4.66% 7.31% 2.27% 1.66% 1.24% 0.92% 1.45% 0.73% 0.98%
2025/04/21 47.27% 5.38% 6.61% 1.79% 1.99% 1.14% 0.75% 1.03% 0.97% 0.85%
2025/04/22 48.21% 4.91% 7.19% 2.05% 1.77% 0.99% 0.59% 0.85% 1.12% 0.89%
2025/04/23 43.77% 6.7% 5.99% 2.07% 1.58% 1.68% 0.68% 1.42% 0.89% 0.56%
2025/04/24 44.79% 5.71% 7.51% 1.94% 1.29% 1.3% 0.5% 1.29% 0.67% 0.46%
2025/04/25 46.56% 4.58% 6.6% 1.63% 1.16% 1.65% 0.55% 1.4% 0.75% 0.64%
2025/04/26 47.11% 5.73% 6.98% 2.21% 1.64% 1.55% 0.76% 1.05% 0.65% 0.6%
2025/04/27 47.73% 6.18% 7.45% 1.51% 0.97% 1.33% 0.81% 1.23% 0.75% 0.48%
2025/04/28 45.15% 5.9% 6.19% 1.83% 1.29% 1.18% 0.61% 1.28% 0.52% 0.61%
2025/04/29 45.98% 5.41% 6.47% 1.48% 0.71% 1.34% 0.53% 1.39% 0.63% 0.44%
2025/04/30 42.69% 5.72% 5.66% 2.52% 2.03% 1.32% 1.15% 1.03% 1.02% 0.72%

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April saw CVS.com start strong, peaking at 59.55% on April 2nd, but ended at 42.69%. LifeMD.com fluctuated, closing at 5.72%. Walgreens.com declined, finishing at 5.66%. Ro.co rose, ending at 2.52%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Zepbound® (tirzepatide) - A Lilly Medicine https://zepbound.lilly.com/

    FDA-Approved Treatment. Indications & Safety Summary with Warnings. A Lilly Medicine.

  2. 2
    Migraine Rx - Types of Migraine Treatment Prescription treatment website

    Discover if this treatment could help your patients suffering from migraine attacks. Explore resources for an Rx to help your patients treat migraine attacks.

  3. 3
    Ozempic® (semaglutide) - injection 0.5mg, 1mg, or 2mg. https://www.ozempic.com/

    Learn If Ozempic® Is Right For You. See Prescribing Info & Medication Guide. Ozempic®...

  4. 4
    17 Best Sore Throat Remedies for Fast Relief, According to Doctors https://www.prevention.com

    16 Best Sore Throat Remedies to Make You Feel Better Fast, According to Doctors. Some home remedies only mask pain but these solutions can...

  5. 5
    Wegovy® (semaglutide) - Injection 2.4 mg https://www.wegovy.com/

    Learn About How Wegovy® Works. View Safety & Prescribing Info Including Medication Guide. Ask Your Healthcare Provider If Wegovy® Is Right For...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Lilly’s Zepbound® stands out with its FDA-approved assurance, while Nurtec’s migraine treatment emphasizes patient relief. Ozempic® and Wegovy® highlight their semaglutide injections, focusing on personalized healthcare. Prevention.com offers practical sore throat remedies, blending medical advice with home solutions.

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