US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medical Imaging and Radiology – US

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.3255278339
78.6744721661
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 10%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 12.54
zocdoc.com 7.04
oxiline.shop 6.25
americasbest.com 5.95
withings.com 4.44
lenscrafters.com 3.86
heart.org 3.01
visionworks.com 2.93
lasikplus.com 2.85
teladochealth.com 2.48
others 48.65
  • cvs.com - 12.54%
  • zocdoc.com - 7.04%
  • oxiline.shop - 6.25%
  • americasbest.com - 5.95%
  • withings.com - 4.44%
  • lenscrafters.com - 3.86%
  • heart.org - 3.01%
  • visionworks.com - 2.93%
  • lasikplus.com - 2.85%
  • teladochealth.com - 2.48%
  • others - 48.65%

Copyright © Adthena. All rights reserved.

CVS leads with 12.54% click share, followed by Zocdoc at 7.04%. Others dominate with 48.65%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myeyedr.com lenscrafters.com americasbest.com zocdoc.com lasikplus.com cvs.com lasikvisioninstitute.com lasik.com aspendental.com oxiline.shop
2026/02/01 2.56% 4.54% 6.54% 5.48% 4.23% 12.98% 2.84% 2.2% 1.13% 2.96%
2026/02/02 5.86% 3.52% 8.03% 6.52% 2.94% 1.66% 2.9% 1.63% 1.56% 2.69%
2026/02/03 0.75% 4.36% 4.79% 9.96% 2.19% 11.1% 2.07% 2.01% 2.08% 5.51%
2026/02/04 1.37% 6.09% 6.63% 10.22% 4.82% 6.67% 3.63% 2.07% 1.79% 5.41%
2026/02/05 2.73% 8.27% 7.26% 12.15% 3.21% 5.71% 1.4% 1.67% 1.66% 4.55%
2026/02/06 2.84% 5.74% 7.89% 8.22% 2.43% 7.64% 1.68% 2% 1.03% 3.31%
2026/02/07 2.16% 5.71% 7.5% 7.33% 4.36% 6.12% 3.98% 2.62% 0.42% 4.33%
2026/02/08 2.55% 4.23% 9.38% 5.92% 3.23% 4.29% 3.55% 1.61% 1.91% 1.8%
2026/02/09 1.8% 5.72% 6.67% 9.93% 3.56% 5.51% 2.05% 3.27% 1.07% 2.7%
2026/02/10 2.34% 6.31% 8.1% 9.29% 3.77% 2.09% 1.83% 1.5% 0.1% 3.54%
2026/02/11 2.63% 8.84% 7.81% 9.82% 5.74% 1.56% 1.19% 2.05% 1.66% 2.81%
2026/02/12 2.7% 8.16% 7.16% 11.99% 3.17% 5.63% 1.38% 1.64% 1.63% 4.48%
2026/02/13 2.81% 5.68% 7.81% 8.13% 2.4% 7.56% 1.66% 1.98% 1.02% 3.28%
2026/02/14 2.11% 5.59% 7.34% 7.17% 4.27% 5.99% 3.89% 2.56% 0.41% 4.23%
2026/02/15 2.46% 4.09% 9.04% 5.71% 3.11% 4.14% 3.42% 1.56% 1.84% 1.73%
2026/02/16 1.76% 5.61% 6.53% 9.73% 3.49% 5.39% 2.01% 3.2% 1.05% 2.65%
2026/02/17 2.65% 4.38% 7.86% 5.4% 5.2% 9.99% 1.78% 3.07% 1.56% 6.22%
2026/02/18 5.01% 4.81% 6.41% 11.3% 9.58% 3.06% 3.48% 3.08% 1.38% 0.26%
2026/02/19 2.82% 3.29% 5.89% 10.2% 9.33% 2.56% 3.37% 2.93% 2.42% 2.13%
2026/02/20 2.6% 3.98% 7.22% 9.34% 3.53% 8.34% 2.03% 2.28% 4.71% 3.74%
2026/02/21 3.21% 4.17% 8.05% 7.21% 5.81% 4.26% 1.37% 1.65% 1.5% 0.35%
2026/02/22 4.56% 4.68% 6.73% 9.71% 4.85% 6.61% 2.56% 1.62% 1.01% 3.84%
2026/02/23 5.27% 5.59% 7.75% 15.52% 5.39% 1.82% 1.51% 2.21% 3.34% 0.07%
2026/02/24 2.77% 5.89% 7.12% 11.02% 7.93% 3.18% 2.48% 3.35% 2.5% 2.49%
2026/02/25 2.99% 4.73% 5.44% 8.75% 4.78% 3.15% 3.1% 3.06% 2.85% 3.79%
2026/02/26 2.8% 4.54% 7.82% 8.01% 6.15% 9.63% 4.26% 2.37% 2.78% 1.52%
2026/02/27 2.67% 4.63% 7.69% 8.53% 5.52% 5.02% 2.4% 3.01% 3.21% 0.29%
2026/02/28 12.3% 9.85% 9.67% 8.19% 4.21% 3.12% 2.81% 1.51% 1.12% 0.12%
  • myeyedr.com
  • lenscrafters.com
  • americasbest.com
  • zocdoc.com
  • lasikplus.com
  • cvs.com
  • lasikvisioninstitute.com
  • lasik.com
  • aspendental.com
  • oxiline.shop

Copyright © Adthena. All rights reserved.

In February 2026, MyEyeDr.com saw a dramatic surge on the 28th, reaching 12.30. LensCrafters.com and AmericasBest.com maintained steady growth, peaking at 9.85 and 9.67, respectively. ZocDoc.com led with a high of 15.52 on the 23rd. The month concluded with notable fluctuations across domains.

Market Exposure

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 849
2026/02/02 833
2026/02/03 852
2026/02/04 857
2026/02/05 854
2026/02/06 798
2026/02/07 819
2026/02/08 820
2026/02/09 832
2026/02/10 823
2026/02/11 833
2026/02/12 854
2026/02/13 798
2026/02/14 819
2026/02/15 820
2026/02/16 832
2026/02/17 746
2026/02/18 795
2026/02/19 793
2026/02/20 755
2026/02/21 726
2026/02/22 789
2026/02/23 818
2026/02/24 815
2026/02/25 802
2026/02/26 766
2026/02/27 738
2026/02/28 732

Copyright © Adthena. All rights reserved.

Advertisers fluctuated in February, peaking at 857 on the 4th, then gradually declined, ending at 732.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cologuard.com 2.01%
heart.org 1.62%
lasikplus.com 1.56%
myeyedr.com 1.21%
teladochealth.com 1.05%
steeles.com -0.65%
vitaltrackusa.com -0.94%
cvs.com -1.9%
oxiline.shop -3.55%
withings.com -5.38%

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Withings.com and oxiline.shop saw significant declines, while cologuard.com and heart.org experienced notable click share growth.

Campaign Efficiency

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date americasbest.com myeyedr.com lenscrafters.com cvs.com zocdoc.com teladochealth.com lasikplus.com oxiline.shop poalarhealth.com withings.com
2026/02/01 4% 1.57% 2.96% 24.43% 3.52% 3.37% 2.47% 7.13% 0.29% 6.58%
2026/02/02 7.31% 5.95% 3.42% 3.6% 6.26% 3.01% 2.39% 6.17% 0.06% 0%
2026/02/03 2.73% 0.47% 2.78% 20.81% 5.42% 2.56% 1.29% 10.06% 6.96% 7.24%
2026/02/04 5.22% 1.11% 4.76% 14.87% 7.74% 2.04% 2.8% 11.26% 0.15% 5.45%
2026/02/05 5.08% 1.86% 6.08% 13.51% 8.07% 3.31% 1.97% 10.92% 1.71% 8.37%
2026/02/06 5.21% 1.9% 3.84% 18.64% 5.39% 2.05% 1.34% 8.55% 0.17% 7.97%
2026/02/07 5.95% 1.94% 4.41% 13.9% 5.96% 0.34% 2.95% 10.24% 0.13% 2.63%
2026/02/08 7.31% 2.03% 3.46% 8.31% 4.24% 6.68% 2.1% 5.1% 2.26% 2.42%
2026/02/09 4.35% 1.23% 3.72% 11.07% 6.37% 2.29% 2.26% 6.83% 5.89% 6.05%
2026/02/10 6.01% 1.77% 4.87% 3.23% 7.22% 5.35% 2.55% 10.61% 2.57% 5.11%
2026/02/11 7.04% 2.52% 8.24% 3.62% 9.1% 3.46% 5.68% 6.19% 0.08% 0.23%
2026/02/12 5.08% 1.86% 6.08% 13.51% 8.07% 3.31% 1.97% 10.92% 1.71% 8.37%
2026/02/13 5.21% 1.9% 3.84% 18.64% 5.39% 2.05% 1.34% 8.55% 0.17% 7.97%
2026/02/14 5.95% 1.94% 4.41% 13.9% 5.96% 0.34% 2.95% 10.24% 0.13% 2.63%
2026/02/15 7.31% 2.03% 3.46% 8.31% 4.24% 6.68% 2.1% 5.1% 2.26% 2.42%
2026/02/16 4.35% 1.23% 3.72% 11.07% 6.37% 2.29% 2.26% 6.83% 5.89% 6.05%
2026/02/17 6.11% 2.08% 3.16% 23.9% 4.39% 0.81% 3.12% 13.02% 0.03% 6.23%
2026/02/18 5.6% 5.23% 4.46% 6.98% 10.05% 7.25% 7.92% 0.67% 0.18% 0%
2026/02/19 5.07% 2.47% 2.69% 5.5% 8.65% 7.03% 7.32% 8.07% 0.08% 0.12%
2026/02/20 5.21% 2.13% 3.27% 18.85% 7.32% 0.04% 2.58% 7.05% 0.21% 0%
2026/02/21 6.43% 3.21% 3.8% 10.32% 6.86% 8.51% 4.44% 0.87% 0.16% 0%
2026/02/22 5.09% 3.73% 3.46% 15.89% 7.79% 1.24% 3.22% 8.75% 4.18% 0%
2026/02/23 7.42% 5.55% 5.46% 4.92% 14.93% 5.75% 4.58% 0.12% 0% 0%
2026/02/24 6.49% 2.5% 5.26% 8.78% 11.2% 2.93% 6.91% 5.41% 0.07% 0%
2026/02/25 3.45% 2.03% 3.21% 6.21% 6.31% 3.85% 3.28% 7.89% 12.8% 0%
2026/02/26 6.1% 2.22% 3.52% 17.84% 6.77% 8.82% 4.92% 2.98% 0.04% 0%
2026/02/27 6.02% 2.35% 3.92% 11.17% 7.32% 8.48% 3.99% 0.67% 0.25% 0.16%
2026/02/28 9.16% 8.27% 7.73% 7.56% 7.5% 5.37% 3.79% 0.29% 0.06% 0%
  • americasbest.com
  • myeyedr.com
  • lenscrafters.com
  • cvs.com
  • zocdoc.com
  • teladochealth.com
  • lasikplus.com
  • oxiline.shop
  • poalarhealth.com
  • withings.com

Copyright © Adthena. All rights reserved.

In February 2026, americasbest.com saw fluctuating impressions, peaking at 9.16% on the 28th. Myeyedr.com ended strong with 8.27%. Lenscrafters.com and zocdoc.com also showed notable increases, finishing at 7.73% and 7.5%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    2 Pairs For $95 & An Exam | Same Day Eye Exams Available https://www.americasbest.com

    Exceptional Eye Care For Everyone. Trust The Dedicated Team Of Doctors At America's Best®.

  2. 2
    The Right Way to Check BP | 2025 Updated High BP Guideline https://www.heart.org › blood_pressure

    Learn the best way to self-monitor BP and what to do if it is too high. Do not wait to see whether your blood pressure comes down on Its own.

  3. 3
    Schedule An Eye Exam Today | We Accept Most Insurance Plans https://www.lenscrafters.com

    Use Your 2026 Vision Benefits for a Whole New Look! We Accept Most Insurance Plans. Discover...

  4. 4
    Claim a Blood Pressure monitor - No Cost To You If Eligible https://www.teladochealth.com

    Check your eligibility to get a welcome kit at no cost to you. Take charge of your health.

  5. 5
    Optometrist Near Me | Find an In-Network Optometrist https://book.zocdoc.com › optometrist › book-now

    Book an Optometrist in your area with availability that fits your schedule. Find the right...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC, America’s Best® and LensCrafters dominate with eye care offers, emphasizing affordability and insurance acceptance. Meanwhile, Heart.org and Teladoc Health focus on blood pressure management, highlighting updated guidelines and free monitoring tools. Zocdoc simplifies finding local optometrists, enhancing convenience.

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