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US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cvs.com 14.33
oxiline.shop 9.02
vitaltrackusa.com 4.77
walgreens.com 3.63
zocdoc.com 3
heart.org 2.83
healthandliving.net 2.72
aspendental.com 2.34
lasikvisioninstitute.com 2.27
getwellue.com 2.24
others 52.85

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, CVS leads with 14.33% click share, followed by Oxiline.shop at 9.02%. Others dominate with 52.85%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cvs.com zocdoc.com americasbest.com healthandliving.net lasikplus.com lasikvisioninstitute.com aspendental.com oxiline.shop livongo.com vitaltrackusa.com
2025/05/01 5.2% 3.26% 1.62% 0.93% 4.29% 7.15% 2.83% 0.91% 0.71% 0.56%
2025/05/02 10.88% 5.34% 1.76% 2.24% 3.94% 6.87% 1.42% 0.68% 0.93% 3.83%
2025/05/03 3.86% 5.7% 1.5% 2.22% 3.95% 3.58% 3.13% 5.43% 0.32% 3.96%
2025/05/04 5.2% 2.29% 3.14% 2.92% 4.92% 5.92% 1.83% 0.88% 3.37% 0.61%
2025/05/05 3.45% 4.57% 0.96% 0.91% 4% 4.68% 5.01% 2.84% 1.07% 2.59%
2025/05/06 4.17% 6.59% 2.35% 1.1% 5.69% 6.52% 3% 1.01% 0.55% 0.55%
2025/05/07 6.79% 4.06% 1.18% 0.34% 4.44% 5.52% 3.52% 0.98% 0.8% 0.5%
2025/05/08 9.28% 4.27% 0.99% 2.03% 4.4% 6.28% 2.43% 2.95% 2.31% 4.14%
2025/05/09 4.94% 3.47% 1.56% 0.52% 3.62% 4.34% 2.43% 8.57% 1.01% 6.43%
2025/05/10 11.12% 3.79% 1.82% 4.48% 2.99% 2.56% 3.2% 4.8% 3.57% 4.69%
2025/05/11 25.8% 2.41% 1.36% 0.44% 2.29% 2.46% 2.31% 8.45% 1.82% 4.62%
2025/05/12 4.6% 2.37% 1.43% 0.64% 4.67% 5.37% 2.29% 6.91% 0.99% 3.64%
2025/05/13 12.39% 3.46% 1.83% 3.4% 3.28% 5.37% 1.59% 3.44% 2.1% 1.79%
2025/05/14 7.95% 2.24% 0.85% 0.25% 2.63% 3.77% 3.01% 12.77% 2.32% 3.27%
2025/05/15 8.24% 3.27% 1.19% 1.23% 3.84% 5.11% 2.55% 7.43% 1.51% 4.04%
2025/05/16 4.14% 7.04% 2.91% 0.67% 4.34% 5.35% 1.53% 1.59% 0.98% 0.5%
2025/05/17 2.91% 4.53% 3.98% 0.71% 4.58% 6.43% 1.52% 4.29% 0.7% 2.17%
2025/05/18 3.14% 2.24% 2.46% 3.6% 2.25% 2.74% 2.25% 9.54% 3.71% 4.63%
2025/05/19 11.26% 3.45% 1.91% 1.18% 3.86% 3.87% 4.27% 3.16% 0.98% 1.66%
2025/05/20 9.7% 5.43% 2.91% 0.74% 0.92% 0.6% 6.16% 5.22% 3.51% 2.62%
2025/05/21 3.51% 3.4% 2.21% 0.74% 1.81% 2.67% 6.58% 4.79% 2.72% 4.47%
2025/05/22 3.52% 4.16% 0.76% 5.47% 0.89% 1.57% 3.9% 5.55% 2.8% 3.79%
2025/05/23 6.17% 3.67% 2.71% 3.77% 2.68% 2.73% 4.69% 4.55% 4.16% 4.05%
2025/05/24 5.66% 4.78% 3.53% 0.7% 2.46% 2% 2.32% 0.89% 0.96% 0.68%
2025/05/25 7.15% 2.77% 4.04% 0.97% 0.49% 1.47% 3.19% 1.53% 1.56% 0.42%
2025/05/26 20.3% 4.01% 1.6% 1.65% 0.86% 1.53% 2.51% 6.46% 2.18% 3.32%
2025/05/27 16.01% 2.69% 1.7% 1.77% 1.57% 3.63% 4.26% 3.7% 2.26% 4.81%
2025/05/28 5.25% 6.39% 1.74% 0.31% 1.65% 1.09% 4.32% 9.52% 0.82% 5.8%
2025/05/29 3.9% 2.73% 1.22% 0.5% 1.16% 1.41% 3.09% 9.34% 1.69% 5.38%
2025/05/30 7.37% 3.68% 4.16% 0.61% 2.99% 2.76% 3.22% 2.12% 0.98% 0.54%
2025/05/31 6.35% 3.86% 3.54% 3.16% 3.02% 2.89% 1.79% 1.71% 1.2% 0.48%

Copyright © Adthena. All rights reserved.

In May 2025, CVS.com led with fluctuating spend, peaking at 25.8 on May 11. Zocdoc.com maintained moderate stability, while Oxiline.shop saw a significant spike mid-month. The month concluded with CVS.com maintaining dominance.

Market Exposure

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 556
2025/05/02 590
2025/05/03 555
2025/05/04 555
2025/05/05 545
2025/05/06 565
2025/05/07 583
2025/05/08 566
2025/05/09 532
2025/05/10 539
2025/05/11 592
2025/05/12 596
2025/05/13 602
2025/05/14 594
2025/05/15 658
2025/05/16 616
2025/05/17 606
2025/05/18 583
2025/05/19 619
2025/05/20 570
2025/05/21 594
2025/05/22 605
2025/05/23 565
2025/05/24 546
2025/05/25 571
2025/05/26 616
2025/05/27 603
2025/05/28 605
2025/05/29 590
2025/05/30 564
2025/05/31 550

Copyright © Adthena. All rights reserved.

May began with 556 advertisers, fluctuating throughout. Mid-month peaked at 658, then declined, ending at 550.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
docreviews.me 2.51%
heart.org 2.44%
walgreens.com 0.95%
aspendental.com 0.63%
livongo.com 0.52%
steeles.com -0.71%
cologuard.com -0.92%
lasikplus.com -1.13%
lasikvisioninstitute.com -1.7%
cvs.com -2.09%

Copyright © Adthena. All rights reserved.

Docreviews.me and heart.org surged in click share, while cvs.com and lasikvisioninstitute.com saw declines.

Campaign Efficiency

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cvs.com docreviews.me healthandliving.net oxiline.shop walgreens.com zocdoc.com livongo.com sonohealth.com vitaltrackusa.com checkmecare.com
2025/05/01 13.88% 0.29% 2.04% 2.72% 3.02% 3.51% 0.96% 1.32% 1.56% 0%
2025/05/02 20.35% 0.18% 3.99% 1.91% 1.68% 4.23% 1.28% 4.01% 6.04% 0%
2025/05/03 7.64% 0% 3.61% 8.95% 2.4% 3.48% 0.39% 3.47% 5.69% 4.78%
2025/05/04 11.9% 1% 5.39% 2.53% 3.96% 1.72% 4.71% 1.68% 1.67% 0%
2025/05/05 7.04% 1.16% 2.31% 6.47% 1.36% 4.08% 1.66% 2.4% 4.68% 0%
2025/05/06 9.77% 0.62% 3.09% 3.12% 2.81% 5.84% 1.11% 2.48% 1.6% 0.62%
2025/05/07 13.32% 0.06% 0.86% 2.85% 2.69% 3.8% 1.14% 1.68% 1.38% 1.07%
2025/05/08 15.6% 3.26% 3.26% 5.85% 3.01% 3.31% 3.32% 1.76% 6.24% 0.92%
2025/05/09 8.57% 1.21% 1.22% 14.52% 2.12% 3.55% 1.08% 1.32% 9.33% 4.17%
2025/05/10 15.93% 2.43% 6.37% 7.86% 1.96% 2.97% 4.25% 3.19% 6.21% 2.69%
2025/05/11 34.62% 0.08% 0.81% 11.18% 1.46% 1.67% 2.08% 4.25% 5.36% 5.25%
2025/05/12 9.05% 2.3% 1.52% 12.45% 2.75% 2.26% 1.53% 1.31% 5.68% 2.3%
2025/05/13 22.47% 0.05% 6.19% 6.6% 2.51% 2.73% 3.25% 0.8% 2.98% 0%
2025/05/14 12.14% 0% 0.53% 18.77% 1.42% 2.07% 2.79% 4.43% 4.41% 3.6%
2025/05/15 14.23% 3.33% 2.52% 12.09% 1.85% 2.35% 2.43% 4.54% 5.75% 3.33%
2025/05/16 10.07% 0.01% 1.65% 4.76% 5.49% 6.95% 1.29% 1.62% 1.42% 0%
2025/05/17 6.46% 0.04% 1.82% 9.23% 1.77% 5.12% 1.13% 1.52% 3.78% 0%
2025/05/18 5.22% 5.23% 5.9% 13.75% 1.85% 1.58% 5.8% 4.84% 5.76% 3.86%
2025/05/19 18.28% 0.01% 2.4% 5.86% 4.06% 3.01% 1.23% 4.62% 2.56% 7.01%
2025/05/20 15.73% 2.71% 1.59% 9.2% 1.93% 4.21% 4.6% 1.78% 3.98% 0%
2025/05/21 5.81% 2.8% 1.6% 9.09% 1.52% 3.25% 3.6% 1.7% 6.7% 0.4%
2025/05/22 5.2% 10.51% 7.54% 8.53% 4.83% 3.24% 3.4% 0.76% 4.9% 0.15%
2025/05/23 10.33% 4.77% 5.65% 8% 2.07% 2.66% 5.5% 1.17% 5.85% 2.74%
2025/05/24 12.35% 0% 1.71% 2.56% 3.1% 4.35% 1.09% 1.57% 1.84% 0.34%
2025/05/25 14.34% 0.17% 2.5% 4.46% 3.54% 2.91% 2.32% 1.43% 1.23% 0.28%
2025/05/26 28.48% 3.44% 2.22% 9.65% 2.56% 2.58% 2.58% 2.27% 4.25% 1.97%
2025/05/27 25.4% 5.96% 2.82% 6.33% 1.52% 2.12% 2.86% 0.56% 6.77% 4.2%
2025/05/28 9.32% 2.27% 0.67% 15.56% 5.93% 4.82% 0.77% 3.36% 7.83% 0.83%
2025/05/29 5.65% 4.3% 1.1% 14.97% 3.72% 2.37% 3.09% 3.06% 7.09% 2.94%
2025/05/30 15.76% 0.07% 1.47% 5.71% 2.6% 3.37% 1.56% 2.16% 1.47% 1.22%
2025/05/31 11.77% 7.95% 5.05% 4.43% 3.31% 3.14% 1.54% 1.26% 1.18% 0.47%

Copyright © Adthena. All rights reserved.

In May 2025, CVS.com dominated with fluctuating impressions, peaking at 34.62% on May 11. Docreviews.me saw a notable rise on May 22 with 10.51%. Healthandliving.net and Oxiline.shop had consistent mid-range shares. Walgreens.com and Zocdoc.com maintained steady presence, while Livongo.com and Sonohealth.com showed sporadic peaks. Vitaltrackusa.com and Checkmecare.com had varied performances, with Checkmecare.com ending at 0.47%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Schedule Your Eye Exam Online - Same Day Eye Exams Available https://www.americasbest.com

    Looking For Designer Glasses Near You? America's Best® Has The Brands You Know And Love.

  2. 2
    Aspen Dental - Open Nights & Weekends https://www.aspendental.com

    When Your Smile Needs Anything, Aspen Dental Has Everything. Schedule Your Visit Today.

  3. 3
    American Heart Association - How To Lower Blood Pressure https://www.heart.org

    With Proper Treatment And Management, You Can Control Your Blood Pressure To Live Healthy. Hypertension Is When The Force Of Blood Flowing...

  4. 4
    Schedule An Eye Exam Today https://www.lenscrafters.com

    Schedule an Eye Exam Near You — Discover A Personalized Eye Care Experience Tailored To Your Vision Needs at LensCrafters.

  5. 5
    No Cost to You if Eligible - Pre-Diabetes Monitoring https://www.livongo.com

    Our meter is easy to use, automatically uploads your readings, and gives instant insights.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, America’s Best and LensCrafters focus on convenience and designer eyewear, while Aspen Dental emphasizes accessibility with extended hours. The American Heart Association and Livongo highlight health management, offering solutions for blood pressure and pre-diabetes monitoring, respectively.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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