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US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cvs.com 18.64
oxiline.shop 6.38
heart.org 5.04
walgreens.com 3.93
checkmecare.com 2.87
vitaltrackusa.com 2.58
zocdoc.com 2.36
americasbest.com 2.3
lasikvisioninstitute.com 2.27
withings.com 2.22
others 51.41

Copyright © Adthena. All rights reserved.

CVS leads with 18.64% click share, followed by Oxiline.shop at 6.38%. Others dominate with 51.41%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date lasikvisioninstitute.com lasikplus.com aspendental.com zocdoc.com aapc.com cvs.com americasbest.com oxiline.shop lasik.com vitaltrackusa.com
2025/04/01 2.53% 0.65% 1.01% 9.82% 1.86% 12.76% 3.82% 1.64% 2.22% 1.62%
2025/04/02 3.54% 0.48% 2.81% 10.25% 0.66% 15.08% 4.92% 2.17% 3.79% 1.5%
2025/04/03 1.68% 0.86% 4.42% 6.39% 2.11% 10.14% 4.74% 0.67% 3.61% 0.27%
2025/04/04 2.52% 0.41% 2.49% 2.28% 2.73% 15.05% 1.76% 3.22% 2.62% 1.42%
2025/04/05 2.86% 0.46% 0.8% 2.38% 2.47% 9.04% 3.62% 3.92% 2.64% 3.9%
2025/04/06 3.35% 0.38% 2.48% 1.28% 2.12% 8.25% 3.42% 3.41% 1.34% 2.69%
2025/04/07 4.08% 0.32% 5.03% 3.26% 2.16% 9.32% 2.49% 0.57% 5.88% 0.43%
2025/04/08 3.72% 0.56% 2.88% 2.2% 0.84% 5.83% 4.19% 1.77% 3.39% 0.14%
2025/04/09 3.6% 0.34% 1.8% 3.07% 1.36% 11.78% 2.76% 1.65% 3.09% 0%
2025/04/10 1.71% 0.37% 3.1% 2.44% 0.91% 18.48% 3.41% 1.66% 2.6% 0%
2025/04/11 7.64% 2.25% 2.72% 3.18% 1.68% 8.58% 2.66% 2.1% 3.21% 0%
2025/04/12 3.25% 0.39% 2.27% 4.03% 2.3% 8.51% 4.23% 2.29% 1.3% 0%
2025/04/13 3.1% 1.04% 2.43% 1.85% 1.68% 8.97% 4% 7.58% 2.18% 0%
2025/04/14 5.43% 1.09% 0.96% 3.39% 3.03% 9.21% 3.2% 2.16% 2.39% 0%
2025/04/15 2.87% 0.49% 3.62% 2.45% 2.02% 8.76% 2.66% 4.36% 1.4% 0%
2025/04/16 3.22% 0.51% 3.23% 3.01% 2.09% 11.55% 3.27% 4.71% 0.89% 1.33%
2025/04/17 1.24% 0.32% 0.27% 0.73% 1.57% 17.8% 2.33% 8.75% 0.34% 4.11%
2025/04/18 3.48% 0.51% 1.28% 1.89% 3.09% 12.94% 1% 2.38% 1.81% 1.48%
2025/04/19 3.98% 0.97% 2.65% 2.03% 0.78% 4.11% 3.37% 4.6% 0.73% 2.44%
2025/04/20 6.98% 1.82% 1.44% 2.07% 1.69% 6.74% 5.97% 2.48% 1.46% 2.83%
2025/04/21 4.29% 0.64% 1.34% 1.44% 1.35% 9% 1.27% 5.34% 1.59% 2.78%
2025/04/22 6.97% 3.65% 3% 2.37% 3.05% 7.85% 3.36% 3.18% 2.36% 3.26%
2025/04/23 8.47% 4.56% 6.02% 6.42% 1.29% 4.44% 1.39% 2.73% 0.54% 2.81%
2025/04/24 6.9% 4.77% 5.79% 4.1% 1.56% 10.78% 1% 4.54% 0.96% 2.43%
2025/04/25 6.53% 5.16% 2.34% 2.82% 3.34% 5.39% 1.27% 1.11% 0.37% 2.74%
2025/04/26 6.52% 4.16% 3.21% 4.22% 2.16% 6.89% 0.97% 2.95% 0.29% 3.66%
2025/04/27 3.55% 4.19% 1.87% 3.55% 1.34% 5.98% 2.02% 1.01% 0.11% 2.37%
2025/04/28 6.08% 6.42% 4.3% 2.54% 2.85% 8% 0.57% 3.08% 0.78% 2.18%
2025/04/29 3.8% 2.42% 4.1% 4.02% 3.77% 4.22% 1.04% 4.43% 0.52% 3.8%
2025/04/30 8.18% 7.24% 4.27% 3.97% 3.25% 3.02% 1.8% 0.96% 0.87% 0.48%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. CVS led with peaks early in the month, while Zocdoc and Lasik Vision Institute showed notable fluctuations. By month’s end, Lasikplus surged, closing strong.

Market Exposure

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 791
2025/04/02 769
2025/04/03 848
2025/04/04 821
2025/04/05 806
2025/04/06 792
2025/04/07 769
2025/04/08 749
2025/04/09 706
2025/04/10 721
2025/04/11 681
2025/04/12 634
2025/04/13 706
2025/04/14 724
2025/04/15 662
2025/04/16 719
2025/04/17 720
2025/04/18 729
2025/04/19 763
2025/04/20 706
2025/04/21 702
2025/04/22 679
2025/04/23 711
2025/04/24 661
2025/04/25 576
2025/04/26 545
2025/04/27 569
2025/04/28 574
2025/04/29 564
2025/04/30 537

Copyright © Adthena. All rights reserved.

April began with 791 advertisers, peaking at 848 on April 3. A steady decline followed, ending with 537 advertisers on April 30.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
vitaltrackusa.com 2.68%
heart.org 2.26%
oxiline.shop 1.4%
withings.com 1.29%
lasikvisioninstitute.com 1.26%
lasik.com -0.7%
americasbest.com -1.03%
getwellue.com -1.45%
labcorp.com -1.92%
cvs.com -4.82%

Copyright © Adthena. All rights reserved.

Heart.org and VitalTrackUSA.com surged in click share, while CVS.com and LabCorp.com saw declines.

Campaign Efficiency

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cvs.com zocdoc.com lasikvisioninstitute.com oxiline.shop sonohealth.com walgreens.com americasbest.com vitaltrackusa.com withings.com checkmecare.com
2025/04/01 27.55% 5.63% 1.34% 3.2% 2.51% 3.23% 2.51% 2.37% 0% 2.13%
2025/04/02 31.68% 5.8% 1.74% 4.67% 0.38% 3.75% 3.09% 2.5% 0% 2.05%
2025/04/03 29.3% 4.12% 1.16% 1.67% 0.71% 3.35% 3.81% 0.63% 0% 0.63%
2025/04/04 27.76% 1.83% 1.24% 6.13% 2.19% 1.84% 1.17% 2.05% 1.64% 4.93%
2025/04/05 15.88% 1.66% 1.41% 8% 4.14% 3.72% 2.55% 5.67% 0.1% 3.36%
2025/04/06 14.36% 0.73% 1.52% 6.14% 3.73% 3.08% 2.03% 3.59% 3.13% 8.06%
2025/04/07 20.35% 2.03% 3% 1.37% 1.14% 4.23% 1.62% 0.98% 0% 3.44%
2025/04/08 14.49% 2.48% 2.64% 4.59% 0.91% 4.13% 3.6% 0.36% 0% 0.85%
2025/04/09 24.15% 2.56% 1.91% 3.63% 0.65% 4.42% 2.01% 0% 0.14% 0.29%
2025/04/10 36.35% 1.79% 0.75% 3.37% 0.78% 4.81% 2.2% 0% 0% 0%
2025/04/11 17.39% 2.61% 5.22% 4.93% 3.31% 3.77% 2.01% 0% 0% 0%
2025/04/12 18.47% 3.24% 1.53% 5.53% 1% 4.66% 3.28% 0% 0.34% 0%
2025/04/13 18.45% 1.05% 1.57% 16.18% 0.75% 2.91% 3.21% 0% 2.15% 5.55%
2025/04/14 18.79% 2.46% 3.29% 5.56% 1.57% 3.59% 2.71% 0% 0.48% 0%
2025/04/15 16.48% 1.72% 1.37% 8.31% 2.71% 2.81% 1.58% 0% 5.13% 6.71%
2025/04/16 21.61% 2.1% 1.44% 9.08% 2.48% 2.35% 2% 1.95% 3.26% 3.07%
2025/04/17 26.78% 0.29% 0.51% 13.64% 3.71% 4.86% 1.03% 4.58% 3.17% 5.28%
2025/04/18 26.37% 1.83% 1.43% 4.74% 2.54% 2.85% 0.54% 2.17% 0% 0%
2025/04/19 6.74% 2.04% 2.35% 9.56% 2.31% 2.33% 2.4% 3.8% 3.22% 4.84%
2025/04/20 12.94% 1.51% 4.55% 5.34% 0.7% 2.85% 4.21% 4.24% 1.89% 1.78%
2025/04/21 16.17% 1.29% 2.12% 10.37% 2.52% 1.99% 0.78% 3.97% 3.44% 6.68%
2025/04/22 17.24% 2.26% 4.45% 7.82% 1.18% 2.65% 2.86% 5.61% 0.3% 0%
2025/04/23 8.67% 4.22% 4.76% 6.95% 1.04% 2.04% 1.16% 5.02% 2.95% 2.17%
2025/04/24 20.93% 2.03% 2.97% 9.17% 2.59% 1.95% 0.68% 3.6% 3.6% 3.05%
2025/04/25 13.92% 2.93% 4.31% 3.23% 1.47% 4.07% 1.26% 5.42% 0.95% 0%
2025/04/26 13.66% 2.88% 3.2% 6.77% 3.64% 3.32% 0.78% 6.16% 5.66% 0%
2025/04/27 12.01% 3.61% 1.77% 2.47% 1.14% 2.54% 1.66% 4.03% 1.59% 0.01%
2025/04/28 16.05% 2.18% 3.68% 7.66% 1.75% 3.38% 0.42% 3.92% 1.03% 0%
2025/04/29 9.22% 3.69% 1.88% 9.6% 1.34% 2.06% 0.55% 6% 5.93% 2.51%
2025/04/30 8.13% 4.92% 4.77% 2.97% 2.24% 2.12% 1.68% 1.38% 0.81% 0%

Copyright © Adthena. All rights reserved.

April saw CVS.com start strong, peaking mid-month, then declining. Zocdoc.com and LasikVisionInstitute.com showed fluctuations, while Oxiline.shop and CheckMeCare.com had notable mid-month spikes. Walgreens.com remained steady, ending with a slight dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Same Day Eye Exams Available | 2 Pairs of Glasses for $89.95 https://www.americasbest.com

    Looking For Designer Glasses Near You? America's Best® Has The Brands You Know And Love.

  2. 2
    Aspen Dental | Open Nights & Weekends https://www.aspendental.com

    When Your Smile Needs Anything, Aspen Dental Has Everything. Schedule Your Visit Today.

  3. 3
    Schedule Free Consultation https://www.lasik.com › discount

    LASIK Eye Surgery Cost — With our proven track record and millions of...

  4. 4
    Schedule An Eye Exam Today https://www.lenscrafters.com

    Schedule an Eye Exam Near You — Discover A Personalized Eye Care Experience Tailored To Your Vision Needs at LensCrafters.

  5. 5
    Emergency Dental Care https://book.zocdoc.com › dentist › book-now

    See Real-Time Availability — Book a Dentist in your area with availability that fits your schedule. Find the right Dentists for you based on location, insurance, reviews & more. In-Person & Online.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, America’s Best entices with affordable eyewear, while Aspen Dental highlights convenience with extended hours. LASIK.com offers free consultations, LensCrafters promises personalized care, and Zocdoc ensures accessible dental appointments. Each ad uniquely addresses consumer needs.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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