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US Logistics Shipping Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ups.com 44.16
fedex.com 19.44
theupsstore.com 8.07
uline.com 4.08
usps.com 2.61
goshippo.com 2.26
shipstation.com 1.42
amazon.com 1.39
uship.com 1.08
pirateship.com 0.67
others 14.82

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UPS dominates with 44.16% click share, followed by FedEx at 19.44%. Others collectively hold 14.82%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ups.com fedex.com uline.com shipstation.com forbes.com uship.com freightquote.com shiply.com theupsstore.com goshippo.com
2025/04/01 21.65% 8.9% 6.03% 4.48% 1.08% 2.96% 2.37% 2.43% 5.08% 1.97%
2025/04/02 21.89% 9.85% 10.35% 5.32% 1.45% 2.95% 4.6% 1.46% 1.16% 1.74%
2025/04/03 19.07% 10.56% 5.79% 4.66% 2.2% 2.07% 2.7% 1.81% 6.26% 1.29%
2025/04/04 12.5% 12.31% 4.8% 4.94% 2.55% 3.72% 3.94% 1.79% 3.23% 1.72%
2025/04/05 22.54% 11.59% 5.54% 4.49% 1.5% 2.56% 0.53% 2.61% 1.27% 2.06%
2025/04/06 24% 9.63% 6.47% 4.56% 1.36% 2.81% 0.26% 3.25% 3.59% 2.73%
2025/04/07 16.35% 12.79% 8.41% 5.08% 2.44% 2.01% 2.3% 1.7% 1.9% 1.84%
2025/04/08 18.3% 9.99% 7.4% 3.74% 2.69% 3.34% 3.31% 1.89% 3.23% 1.88%
2025/04/09 14.42% 10.63% 7.1% 5.86% 2.37% 3.05% 3.89% 2.06% 1.96% 1.89%
2025/04/10 21.2% 9.6% 7.19% 3.97% 2.33% 2.01% 2.15% 2.16% 3.74% 1.78%
2025/04/11 19.39% 13.69% 6.11% 3.62% 2.14% 3.79% 2.32% 1.34% 3.69% 1.69%
2025/04/12 19.33% 14.8% 6.12% 4.92% 1.61% 2.34% 0.49% 3.11% 1.68% 2.41%
2025/04/13 30.28% 13.04% 4.74% 4.66% 1.12% 2.26% 0.25% 2.33% 4.2% 1.95%
2025/04/14 19.86% 8.57% 6.44% 4.43% 3.06% 3.41% 2.74% 2.31% 1.11% 2.27%
2025/04/15 22.59% 9.72% 6.04% 3.69% 2.72% 4.95% 2.93% 2.08% 2.25% 2.17%
2025/04/16 20.09% 9.57% 7.59% 3.91% 2.63% 3.46% 2.51% 2.76% 3.77% 1.61%
2025/04/17 27.88% 10.91% 12.93% 3.93% 0.68% 1.16% 3.46% 0.62% 2.07% 1.37%
2025/04/18 19.43% 9.44% 6.22% 4.54% 2.28% 2.68% 2.12% 1.85% 2.14% 1.83%
2025/04/19 14.04% 13.06% 5.53% 4.9% 1.44% 1.89% 0.27% 2.84% 3.97% 2.34%
2025/04/20 21.05% 15.72% 4.98% 4.89% 1.69% 2.02% 0.24% 2.96% 3.96% 1.68%
2025/04/21 16.66% 10.66% 5.43% 4.09% 3.27% 1.63% 2.89% 2.41% 2.8% 1.81%
2025/04/22 21.33% 11.02% 4.8% 3.2% 2.26% 2.85% 3.69% 2.16% 5.57% 1.66%
2025/04/23 21.06% 9.06% 5.96% 3.23% 2.61% 3.13% 4.48% 2.08% 3.8% 2.13%
2025/04/24 29.78% 10.05% 5.11% 2.89% 2.17% 2.4% 4.46% 2.24% 3.4% 1.38%
2025/04/25 37.51% 10.95% 5.87% 2.81% 2.27% 2.39% 2.27% 1.48% 2.36% 1.48%
2025/04/26 35.96% 11.02% 5.06% 3.18% 1.03% 2.4% 0.25% 2.16% 2.63% 1.86%
2025/04/27 25.01% 16.61% 6.38% 3.3% 1.39% 2.81% 0.26% 3.17% 2.44% 2.27%
2025/04/28 25.76% 11.64% 5.08% 3.18% 2.58% 4.54% 3.71% 2.48% 1.87% 1.46%
2025/04/29 28.18% 9.27% 4.74% 3.52% 2.67% 3.6% 2.65% 2.45% 2.16% 1.61%
2025/04/30 28.14% 8.46% 7.27% 4.13% 2.66% 2.6% 2.19% 2.15% 1.88% 1.82%

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UPS dominated April’s PPC landscape, peaking at 37.51% on the 25th. FedEx fluctuated, ending at 8.46%. Uline and ShipStation showed moderate activity, while Forbes and others maintained lower shares.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 719
2025/04/02 705
2025/04/03 737
2025/04/04 763
2025/04/05 754
2025/04/06 722
2025/04/07 742
2025/04/08 742
2025/04/09 703
2025/04/10 748
2025/04/11 720
2025/04/12 686
2025/04/13 685
2025/04/14 742
2025/04/15 717
2025/04/16 726
2025/04/17 707
2025/04/18 825
2025/04/19 794
2025/04/20 710
2025/04/21 737
2025/04/22 758
2025/04/23 770
2025/04/24 769
2025/04/25 711
2025/04/26 687
2025/04/27 692
2025/04/28 750
2025/04/29 707
2025/04/30 693

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April saw fluctuating advertiser numbers, peaking at 825 on April 18. The month concluded with 693 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ups.com 7.61%
stamps.com 0.26%
ship4wd.com 0.12%
conexwest.com 0.08%
pirateship.com 0.08%
amazon.com -0.62%
uline.com -0.63%
shipt.com -0.65%
theupsstore.com -1.02%
fedex.com -1.31%

Copyright © Adthena. All rights reserved.

UPS.com surged with a 7.61% click share increase, while FedEx.com dropped by 1.31%.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ups.com uline.com fedex.com theupsstore.com shipstation.com amazon.com uship.com goshippo.com usps.com stamps.com
2025/04/01 18.53% 10.3% 9.16% 13.85% 3.08% 2.34% 2.16% 2.32% 1.49% 1.01%
2025/04/02 20.53% 16.66% 10.26% 3.93% 3.64% 2.76% 1.73% 2.27% 1.62% 0.91%
2025/04/03 17.66% 8.98% 11.23% 14.46% 3.61% 3.28% 1.24% 1.55% 1.78% 0.95%
2025/04/04 11.15% 7.89% 14.86% 10.69% 3.58% 3.32% 2.26% 2.12% 1.91% 1.5%
2025/04/05 27.61% 8.54% 12.18% 2.9% 3.22% 3.24% 1.68% 2.34% 3.17% 1.46%
2025/04/06 22.58% 9.79% 10.55% 9.76% 3.45% 3.39% 1.79% 2.98% 2.4% 1.23%
2025/04/07 26.15% 11.09% 11.82% 4.65% 3.36% 2.62% 1.08% 1.93% 1.1% 1.02%
2025/04/08 23.89% 10.87% 12.02% 7.86% 2.91% 1.79% 1.87% 2.06% 1.29% 1.23%
2025/04/09 17.93% 10.9% 12.72% 6.34% 4.49% 3.2% 2% 2.36% 1.17% 1.24%
2025/04/10 17.37% 11.22% 12.1% 9.66% 3.44% 4.27% 1.39% 2.11% 1.73% 1.11%
2025/04/11 20.6% 8.54% 14.21% 11.5% 2.75% 4.2% 2.27% 1.95% 1.02% 1.13%
2025/04/12 23.76% 9.21% 16.17% 6.91% 3.94% 3.98% 1.31% 2.82% 1.44% 1.05%
2025/04/13 37.35% 6.67% 13% 9.17% 3.38% 3.13% 1.11% 2.08% 1.38% 1.02%
2025/04/14 24.69% 9.9% 9.96% 3.88% 3.44% 3.83% 2.28% 2.71% 1.37% 1.46%
2025/04/15 24.69% 9.15% 11.82% 6.75% 3.14% 2.39% 2.98% 2.49% 1.24% 1.34%
2025/04/16 16.29% 12.41% 11.84% 10.45% 3.14% 2.98% 2.12% 1.92% 1.21% 1.42%
2025/04/17 32.28% 16.5% 9.97% 6.81% 1.71% 2.41% 0.55% 1.44% 1.69% 0.7%
2025/04/18 18.2% 10.15% 10.51% 6.23% 3.41% 3.55% 1.67% 2.07% 1.34% 3.46%
2025/04/19 11.9% 8.29% 14.92% 11.04% 3.94% 2.4% 1.16% 2.59% 2.25% 3.57%
2025/04/20 24.9% 7.15% 17.26% 9.01% 3.8% 2.75% 1.14% 2.07% 1.95% 1.36%
2025/04/21 15.93% 9.04% 12.21% 9.63% 3.24% 2.56% 1.12% 2.24% 1.26% 1.45%
2025/04/22 20.35% 6.91% 12.47% 15.83% 2.27% 2.08% 1.64% 1.95% 1.05% 1.92%
2025/04/23 21.48% 9.21% 9.86% 10.34% 2.45% 2% 1.94% 2.66% 1.4% 2.46%
2025/04/24 34.27% 7.31% 10.74% 9.21% 2% 1.9% 1.26% 1.58% 1.03% 1.09%
2025/04/25 41.5% 7.44% 11.25% 6.26% 2% 2.04% 1.42% 1.51% 1.06% 1.15%
2025/04/26 39.79% 6.77% 11.58% 6.75% 2.2% 2.03% 1.39% 2% 1.66% 1.8%
2025/04/27 24.81% 9.89% 18.1% 6.37% 2.44% 2.02% 1.65% 2.8% 1.4% 1.58%
2025/04/28 26.72% 8.75% 13.12% 6.76% 2.21% 2.48% 2.67% 1.77% 0.86% 1.72%
2025/04/29 31.74% 7.24% 11.02% 6.39% 2.84% 2.02% 2.5% 1.94% 0.99% 1.74%
2025/04/30 26.3% 11.07% 9.2% 6.84% 3.31% 2.58% 2.08% 2.08% 1.6% 1.52%

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UPS dominated April with fluctuating impressions, peaking mid-month. Uline and FedEx showed steady presence, while The UPS Store and ShipStation had minor roles. Amazon and USPS maintained low visibility, ending the month quietly.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    FedEx Shipping Account Offer | Go Far & Wide For Less https://www.fedex.com

    Unlock savings: Create online account for Expedited & Standard; Domestic or Intl Shipping. Predictable pricing for your business.

  2. 2
    ShipStation® Official Site https://www.shipstation.com

    Get Up To 89% Off Rates — Import, Manage & Ship Your Orders with ShipStation®, the Choice of 100,000+ Online Sellers

  3. 3
    The UPS Store https://locations.theupsstore.com/

    The UPS Store #4724 Printing, Notary & Mailboxes. We Also Provide Postal, Mailbox and Poster Printing Services. Track A Package. Schedule An Appointment. Join Mailing List.

  4. 4
    UPS® Official Website https://www.ups.com

    Business Shipping Solutions — Gain Access to Shipping Discounts and Other Key Benefits. Tell Us Your Shipping Needs...

  5. 5
    Compare LTL Freight Quotes https://ship.uship.com › freight › shipping

    Get the Lowest Shipping Rates — Use our app to track, pay and communicate with carriers so you can ship with confidence.

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In the competitive world of logistics, FedEx entices with savings and predictable pricing, while ShipStation boasts up to 89% off rates, appealing to over 100,000 online sellers. The UPS Store offers diverse services, and UPS highlights business shipping solutions. uShip focuses on low rates and seamless communication.

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