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US Logistics Shipping Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ups.com 46.47
fedex.com 17.09
theupsstore.com 8.15
uline.com 3.53
goshippo.com 2.37
usps.com 2.27
shipstation.com 1.53
amazon.com 1.29
uship.com 1.04
pirateship.com 0.97
others 15.29

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UPS dominates with 46.47% click share, followed by FedEx at 17.09%. “Others” collectively hold 15.29%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ups.com fedex.com shipstation.com theupsstore.com uline.com goshippo.com stamps.com uship.com shiply.com forbes.com
2025/05/01 24.64% 10.22% 4.27% 4.6% 7.21% 1.79% 1.03% 2.01% 2.03% 2.62%
2025/05/02 23.74% 16.82% 4.08% 3.45% 5.07% 2.48% 1.29% 1.99% 1.79% 2.47%
2025/05/03 27.17% 19.48% 3.61% 3.02% 4.72% 2.18% 1.11% 2.15% 2.32% 1.59%
2025/05/04 28.29% 18.71% 3.67% 4.02% 4.02% 2.51% 1.2% 1.72% 2.87% 1.6%
2025/05/05 21.97% 17.95% 3.08% 3.97% 4.5% 2.15% 1.38% 1.99% 1.8% 2.5%
2025/05/06 27.73% 15.48% 3.14% 4.2% 3.59% 1.86% 1.78% 1.77% 1.61% 2.34%
2025/05/07 22.11% 15.77% 3.22% 2.94% 5.42% 2.24% 1.85% 2.02% 1.65% 2.28%
2025/05/08 34.19% 15.24% 2.73% 3.69% 3.45% 2.15% 1.33% 2.13% 1.66% 2.07%
2025/05/09 36.81% 13.2% 2.61% 2.55% 3.91% 1.96% 1.12% 2.03% 1.6% 2.2%
2025/05/10 42.15% 11.18% 2.75% 2.87% 4.88% 2.12% 1.19% 1.97% 2.14% 1.08%
2025/05/11 39.49% 18.06% 2.58% 3.28% 3.1% 1.67% 1.12% 1.84% 2.05% 1.05%
2025/05/12 32.38% 12.88% 3.04% 4.51% 3.64% 2.04% 1.33% 2.07% 2.09% 2.73%
2025/05/13 28.97% 16.67% 3.01% 3.55% 3.3% 2.26% 1.9% 1.99% 1.51% 2.51%
2025/05/14 30.8% 24.08% 2.44% 2.42% 2.7% 2.5% 1.37% 1.91% 1.4% 2.05%
2025/05/15 33.14% 21.58% 2.84% 2.95% 3.52% 1.81% 1.66% 2% 1.46% 1.82%
2025/05/16 28.18% 26.71% 2.86% 2.8% 3.55% 1.89% 1.16% 2.1% 1.1% 1.94%
2025/05/17 27.09% 26.91% 3.28% 3.81% 2.86% 2.06% 1.54% 2.43% 2.2% 1.07%
2025/05/18 22.29% 28.28% 3.85% 1.97% 3.15% 1.97% 1.89% 2.55% 2.38% 1.54%
2025/05/19 29.03% 20.42% 2.91% 3.37% 2.87% 1.46% 1.38% 2% 1.69% 2.43%
2025/05/20 27.16% 17.03% 3.18% 2.16% 5.03% 1.45% 1.33% 1.82% 1.7% 2.76%
2025/05/21 29.83% 11.1% 4.09% 2.6% 4.81% 2.02% 1.58% 2.5% 1.68% 2.63%
2025/05/22 30.47% 11.95% 3.7% 4.16% 5.51% 1.69% 1.43% 2.32% 1.47% 2.36%
2025/05/23 30.29% 9.91% 4.48% 2.69% 4.39% 2.14% 1.4% 2.35% 1.9% 2.67%
2025/05/24 19.1% 16.2% 5.46% 2.52% 5.29% 2.44% 2.35% 3.53% 1.72% 1.21%
2025/05/25 0.59% 24.18% 6.16% 2.87% 5.78% 2.87% 3.51% 3.72% 1.84% 1.6%
2025/05/26 0.11% 20.29% 6.05% 6.04% 5.28% 3.23% 2.86% 2.57% 2.49% 3.55%
2025/05/27 23.05% 12.46% 4.87% 2.56% 4.02% 2.51% 2.46% 2.36% 2.36% 2.75%
2025/05/28 32.17% 10.11% 4.17% 2.32% 3.81% 2.1% 2.24% 2.36% 1.69% 2.23%
2025/05/29 29.04% 12.72% 4.38% 2.89% 4.61% 2.11% 2.55% 2.58% 1.87% 2.16%
2025/05/30 30.43% 16.92% 4.5% 2.71% 3.37% 2.41% 1.3% 2.04% 1.51% 2.04%
2025/05/31 27.77% 23.43% 4.21% 3.04% 2.65% 2.47% 2.45% 2.43% 2.36% 1.04%

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In May 2025, ups.com led with fluctuating spend, peaking at 42.15% on May 10. Fedex.com saw a steady rise, ending at 23.43%. Shipstation.com and theupsstore.com maintained low but stable shares. Uline.com and goshippo.com showed moderate activity, while stamps.com and uship.com had minor fluctuations. Shiply.com and forbes.com had minimal impact.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 700
2025/05/02 725
2025/05/03 679
2025/05/04 662
2025/05/05 712
2025/05/06 733
2025/05/07 764
2025/05/08 765
2025/05/09 742
2025/05/10 722
2025/05/11 742
2025/05/12 730
2025/05/13 785
2025/05/14 787
2025/05/15 788
2025/05/16 762
2025/05/17 736
2025/05/18 711
2025/05/19 766
2025/05/20 760
2025/05/21 746
2025/05/22 742
2025/05/23 711
2025/05/24 692
2025/05/25 716
2025/05/26 726
2025/05/27 737
2025/05/28 732
2025/05/29 716
2025/05/30 705
2025/05/31 661

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Advertisers fluctuated in May, peaking at 788 on the 15th. The month concluded with a decline to 661.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
usps.com 0.98%
uline.com 0.8%
shipstation.com 0.76%
goshippo.com 0.71%
pirateship.com 0.5%
montway.com -0.06%
uber.com -0.1%
amazon.com -0.18%
fedex.com -1.04%
ups.com -6.95%

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UPS experienced a significant drop of 6.95% in click share, while USPS gained 0.98%. ShipStation, Uline, and GoShippo also saw positive movements.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ups.com fedex.com theupsstore.com uline.com shipstation.com stamps.com goshippo.com pirateship.com shiply.com amazon.com
2025/05/01 22.8% 10.93% 13.37% 11.23% 3.08% 1.3% 1.96% 1.55% 1.4% 2.5%
2025/05/02 20.96% 12.12% 9.95% 8.67% 3.67% 1.86% 2.79% 1.76% 1.61% 2.66%
2025/05/03 26.83% 13.54% 9.39% 8.32% 3.39% 1.46% 2.37% 1.35% 2% 2.25%
2025/05/04 32.15% 12.85% 8.78% 6.76% 3.04% 1.57% 2.45% 1.32% 2.18% 2.42%
2025/05/05 20.29% 14.06% 6.25% 8.39% 2.93% 1.94% 2.39% 1.95% 1.81% 2.4%
2025/05/06 23.77% 12.13% 10.36% 6.44% 2.76% 2.64% 1.99% 2.48% 1.5% 3.25%
2025/05/07 19.05% 11.87% 6.15% 10.06% 2.82% 2.26% 2.34% 1.84% 1.55% 3.96%
2025/05/08 29.36% 11.5% 10.38% 6.6% 2.45% 2.01% 2.54% 1.66% 1.47% 2.56%
2025/05/09 32.17% 9.19% 7.56% 7.84% 2.28% 1.59% 2.28% 1.53% 1.56% 2.29%
2025/05/10 36.14% 8.68% 7.64% 8.87% 2.49% 1.68% 2.58% 1.55% 1.84% 2.34%
2025/05/11 36.72% 13.18% 8.41% 5.99% 2.19% 1.51% 1.8% 1.65% 1.77% 2.38%
2025/05/12 30.28% 9.74% 7.64% 6.88% 2.72% 1.91% 2.32% 2.3% 1.94% 2.52%
2025/05/13 25.14% 12.77% 8.58% 5.55% 2.68% 2.57% 2.75% 2.18% 1.49% 3.49%
2025/05/14 28.25% 17.73% 6.1% 5.01% 2.33% 2.3% 3.63% 1.72% 1.39% 2.22%
2025/05/15 30.63% 16.39% 6.88% 6.88% 2.71% 2.54% 2.16% 1.47% 1.3% 2.23%
2025/05/16 25.81% 19.38% 7.8% 6.38% 2.75% 1.92% 2.32% 1.39% 1.13% 2.89%
2025/05/17 26.26% 18.55% 8.1% 5.18% 3.15% 2.22% 2.37% 1.46% 1.97% 3.28%
2025/05/18 21.81% 20.43% 5.16% 6.35% 4.03% 2.27% 2.36% 1.93% 2.13% 3.1%
2025/05/19 25% 14.97% 10.48% 5.37% 2.77% 2.04% 1.67% 2.13% 1.51% 2.78%
2025/05/20 26.17% 11.92% 4.87% 9.63% 2.77% 2.11% 1.67% 2.46% 1.6% 2.71%
2025/05/21 27.2% 7.8% 7.44% 8.61% 3.61% 2.39% 2.19% 2.22% 1.56% 2.24%
2025/05/22 27.13% 8.1% 10.75% 10.18% 3.28% 2.06% 1.79% 2.46% 1.33% 1.69%
2025/05/23 29.17% 6.14% 5.58% 7.79% 4.35% 2.13% 2.48% 2.41% 1.78% 1.74%
2025/05/24 19.13% 10.31% 4.94% 9.88% 5.01% 2.9% 2.75% 3% 1.71% 1.89%
2025/05/25 0.72% 14.91% 6.98% 11.48% 5.83% 4.4% 3.23% 2.89% 1.61% 2.74%
2025/05/26 0.08% 12.32% 12.39% 9.44% 5.77% 3.9% 3.32% 3.19% 2.21% 2.9%
2025/05/27 23.44% 8.23% 7.41% 7.24% 4.43% 3.24% 2.7% 2.88% 2.07% 1.6%
2025/05/28 28.85% 7.06% 6.05% 7.02% 3.81% 3.04% 2.45% 2.62% 1.62% 1.94%
2025/05/29 26.77% 8.23% 6.14% 8.26% 4% 3.57% 2.39% 3.26% 1.6% 2.11%
2025/05/30 28.31% 11.57% 5.5% 6.33% 4.5% 1.98% 2.82% 2.39% 1.52% 1.42%
2025/05/31 26.82% 16.69% 7.16% 4.9% 4.12% 3.22% 2.83% 2.55% 2.24% 1.63%

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In May 2025, ups.com led with fluctuating impressions, peaking mid-month. Fedex.com saw a mid-month rise, while theupsstore.com and uline.com had varied trends. Shipstation.com and stamps.com showed steady growth, with goshippo.com and pirateship.com maintaining stability. Amazon.com experienced a decline towards month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    FedEx Shipping Account Offer | Simplified Flat-Rate Shipping https://www.fedex.com

    Unlock savings: Create online account for Expedited & Standard; Domestic or Intl Shipping. Predictable pricing for your business.

  2. 2
    ShipStation® Official Site https://www.shipstation.com

    Get Up To 89% Off Rates — Import, Manage & Ship Your Orders with ShipStation®, the Choice of 100,000+ Online Sellers

  3. 3
    The UPS Store https://locations.theupsstore.com/

    The UPS Store #4724 Printing, Notary & Mailboxes. We Also Provide Postal, Mailbox and Poster Printing Services. Track A Package. Schedule An Appointment. Join Mailing List.

  4. 4
    UPS® Official Website https://www.ups.com › customer › discount

    Ship Now and Save — Gain Access to Shipping Discounts and Other Key Benefits. Sign Up Today to Save Up To...

  5. 5
    Compare LTL Freight Quotes | Get the Lowest Shipping Rates https://ship.uship.com › freight › shipping

    Use our app to track, pay and communicate with carriers so you can ship with confidence.

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In the competitive world of logistics, FedEx entices with predictable pricing, while ShipStation offers significant discounts, appealing to over 100,000 online sellers. The UPS Store highlights diverse services, and UPS promotes savings through discounts. uShip focuses on confidence with its tracking app.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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