US Retail Grocery and Food - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
walmart.com	32.32
dollartree.com	5.06
target.com	4.88
amazon.com	4.6
starbucks.com	4.44
samsclub.com	3.55
dominos.com	3.52
wholefoodsmarket.com	2.39
instacart.com	2.31
thrivemarket.com	2.12
others	34.81

Walmart leads with 32.32% click share, closely followed by ‘others’ at 34.81%. Dollar Tree, Target, and Amazon trail behind, highlighting a competitive landscape.

Market Exposure

Share of Spend for the top 10 US Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	walmart.com	dominos.com	target.com	amazon.com	instacart.com	factor75.com	starbucks.com	1800flowers.com	fromyouflowers.com	ediblearrangements.com
2025/04/01	36.71%	2.33%	5.68%	3.47%	3.15%	2.76%	1.86%	3.29%	1.64%	1.68%
2025/04/02	29.61%	2.39%	6.67%	4.77%	3.79%	2.35%	2.01%	3.89%	2.01%	1.46%
2025/04/03	40.4%	2.59%	5.48%	4.23%	3.52%	1.35%	2.01%	2.18%	1.49%	1.65%
2025/04/04	35.09%	2.77%	5.05%	4.43%	4.03%	1.64%	1.8%	2.28%	1.66%	1.32%
2025/04/05	30.24%	2.47%	5.99%	5.07%	4%	1.62%	1.72%	2.58%	1.69%	1.79%
2025/04/06	32.12%	1.99%	5.14%	5.1%	4.76%	1.36%	1.87%	3.11%	1.95%	1.75%
2025/04/07	23.17%	2.81%	5.83%	5.23%	5.65%	1.37%	2.12%	3.16%	1.9%	3.19%
2025/04/08	35.37%	1.95%	5.26%	4.95%	3.34%	1.16%	1.75%	2.58%	2.07%	2.35%
2025/04/09	24.56%	3.25%	6.21%	6.17%	3.3%	1.37%	2.25%	3.07%	1.95%	1.68%
2025/04/10	22.69%	2.94%	6.66%	6.48%	3.12%	1.35%	2.47%	2.8%	2.03%	1.69%
2025/04/11	28.45%	2.51%	6.31%	5.7%	3.3%	1.7%	2.17%	1.98%	2.08%	1.67%
2025/04/12	21.04%	3.52%	7.26%	6.24%	3.97%	2.03%	2.15%	1.01%	1.79%	0.97%
2025/04/13	29.01%	3.04%	6.36%	6.71%	3.19%	1.42%	2.03%	1.24%	1.11%	0.76%
2025/04/14	24.77%	3.49%	6.76%	6.1%	3.34%	1.6%	2.31%	1.95%	1.8%	1.08%
2025/04/15	25.52%	4.05%	6.25%	4.67%	3.11%	1.81%	2.13%	3.5%	1.89%	1.04%
2025/04/16	21.52%	3.48%	6.99%	4.7%	3.69%	2.58%	1.9%	3.46%	1.85%	1.12%
2025/04/17	25.15%	2.14%	7.51%	4.13%	2.4%	2.51%	1.15%	2.87%	2.14%	1.1%
2025/04/18	14.66%	3.8%	9.12%	4.4%	3.19%	3.35%	1.63%	2.53%	1.75%	1.5%
2025/04/19	19.23%	3.62%	6.9%	4.35%	3.76%	3.12%	1.4%	3.22%	1.58%	0.95%
2025/04/20	21.66%	4.16%	6.14%	4.84%	2.56%	3.39%	1.71%	2.04%	1.7%	1.37%
2025/04/21	14.71%	4.58%	6.84%	5.26%	3.31%	3.4%	1.57%	2.96%	1.76%	2.29%
2025/04/22	10.71%	5.26%	7.25%	4.93%	3.09%	3.56%	2.12%	3.73%	1.98%	2.08%
2025/04/23	16.82%	3.94%	6.68%	4.41%	2.46%	3.34%	1.7%	3.62%	1.52%	1.79%
2025/04/24	11.97%	4.27%	6.95%	5.03%	2.67%	3.3%	1.78%	3.46%	1.42%	1.94%
2025/04/25	16.09%	4.39%	5.72%	4.65%	2.83%	3.25%	2.23%	3.04%	1.29%	2.43%
2025/04/26	19.01%	4.81%	4.8%	4.3%	3.37%	2.7%	1.66%	2.4%	1.36%	2.94%
2025/04/27	20.02%	4.72%	4.65%	4.13%	3.05%	2.83%	2.39%	3.17%	1.6%	2.31%
2025/04/28	16.23%	4.57%	4.82%	4.57%	3.24%	2.56%	2.22%	3.45%	1.46%	3.08%
2025/04/29	20.79%	4.06%	5.08%	3.85%	2.76%	2.74%	1.99%	3.37%	1.66%	2.78%
2025/04/30	22.49%	5.47%	5.24%	3.65%	3.29%	3.2%	2.35%	2.02%	1.26%	1.23%

April saw Walmart’s PPC spend share fluctuate, peaking early at 40.40% and ending at 22.49%. Domino’s rose steadily, closing at 5.47%. Target’s share peaked mid-month at 9.12%, finishing at 5.24%. Amazon’s share decreased, ending at 3.65%. Instacart’s share remained stable, closing at 3.29%. Factor75’s share increased, ending at 3.20%. Starbucks’ share varied, closing at 2.35%. 1-800-Flowers saw fluctuations, ending at 2.02%. From You Flowers’ share decreased, closing at 1.26%. Edible Arrangements’ share fluctuated, ending at 1.23%.

Market Exposure

Competitor Count for US Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	3171
2025/04/02	3157
2025/04/03	3101
2025/04/04	3284
2025/04/05	3306
2025/04/06	3312
2025/04/07	3281
2025/04/08	3196
2025/04/09	3184
2025/04/10	3190
2025/04/11	3160
2025/04/12	3270
2025/04/13	3201
2025/04/14	3252
2025/04/15	3212
2025/04/16	3266
2025/04/17	3395
2025/04/18	3502
2025/04/19	3453
2025/04/20	3217
2025/04/21	3359
2025/04/22	3243
2025/04/23	3320
2025/04/24	3225
2025/04/25	3118
2025/04/26	3194
2025/04/27	3115
2025/04/28	3115
2025/04/29	3065
2025/04/30	3106

April saw fluctuating advertiser numbers, peaking at 3,502 on April 18. The month concluded with a slight decline, ending at 3,106.

Campaign Efficiency

Market Loss & Market Gains for US Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
dollartree.com	3.44%
dominos.com	1.66%
samsclub.com	1.3%
nothingbundtcakes.com	1.17%
wholefoodsmarket.com	0.92%
sees.com	-0.25%
amazon.com	-0.4%
thrivemarket.com	-0.59%
instacart.com	-0.92%
walmart.com	-15.13%

Walmart.com saw a significant drop of 15.13%, while Dollartree.com surged by 3.44%. Dominos.com, Samsclub.com, and Nothingbundtcakes.com also experienced positive growth.

Campaign Efficiency

US Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	walmart.com	target.com	amazon.com	dollartree.com	dominos.com	kroger.com	instacart.com	samsclub.com	starbucks.com	cvs.com
2025/04/01	32.11%	9.88%	5.1%	2.06%	1.04%	1.71%	3.74%	1.83%	1.71%	1.56%
2025/04/02	28.71%	10.74%	6.63%	1.74%	1.01%	1.35%	4.14%	1.76%	1.76%	1.74%
2025/04/03	36.95%	8.91%	6.52%	1.27%	0.99%	2.12%	3.58%	1.65%	1.76%	1.74%
2025/04/04	31.25%	8.44%	6.99%	0.84%	1.36%	2.25%	4.36%	1.73%	1.62%	1.56%
2025/04/05	27.6%	9.54%	7.25%	0.74%	1.11%	2.89%	4.71%	1.44%	1.61%	1.65%
2025/04/06	29.82%	8.67%	7.7%	0.92%	0.9%	2.79%	5.06%	1.86%	1.73%	1.25%
2025/04/07	25.32%	9.1%	7.6%	0.92%	1.13%	1.95%	5.5%	1.74%	1.83%	1.84%
2025/04/08	32.03%	8.88%	7.89%	1.03%	0.9%	2.12%	3.84%	1.89%	1.67%	1.54%
2025/04/09	23.25%	9.87%	9.55%	1.42%	1.34%	1.88%	3.4%	2.33%	1.89%	1.41%
2025/04/10	22.47%	10.82%	9.59%	2.03%	1.09%	2.32%	3.12%	1.88%	2.12%	1.75%
2025/04/11	29.09%	9.58%	8.14%	2.16%	1.02%	1.99%	3.32%	1.49%	1.74%	1.31%
2025/04/12	23.64%	10.18%	8.36%	2.18%	1.3%	2.08%	3.87%	1.6%	1.64%	2.13%
2025/04/13	27.78%	9.85%	9.12%	2.15%	1.27%	2.73%	2.37%	1.85%	1.64%	1.44%
2025/04/14	25.58%	10.55%	8.19%	2.38%	1.42%	2.77%	3.02%	1.71%	1.84%	1.57%
2025/04/15	26.21%	9.92%	6.32%	2.63%	1.62%	2.63%	3.07%	1.78%	1.77%	1.5%
2025/04/16	25.91%	10.44%	6.4%	2.16%	1.44%	2.62%	3.62%	1.79%	1.52%	1.23%
2025/04/17	25.09%	10.94%	5.57%	2.15%	0.87%	2.48%	2.47%	1.18%	1.03%	1.46%
2025/04/18	16.26%	13.7%	5.8%	2.36%	1.91%	3.32%	2.61%	1.42%	1.38%	1.24%
2025/04/19	20.2%	11.41%	6.22%	2.37%	1.83%	2.72%	3.3%	2.14%	1.2%	1.13%
2025/04/20	20.68%	10.76%	7.01%	3.19%	2.15%	2.24%	2.49%	2.31%	1.39%	1.17%
2025/04/21	17.73%	11.68%	7.62%	3.15%	2.23%	2.18%	2.96%	2.31%	1.33%	1.41%
2025/04/22	15.38%	11.99%	7.26%	3.28%	2.49%	1.74%	2.57%	2.87%	1.92%	1.54%
2025/04/23	19.02%	11.43%	7.31%	2.63%	2.25%	1.63%	2.11%	2.11%	1.6%	0.98%
2025/04/24	15.83%	11.55%	7.62%	2.68%	2.21%	1.63%	2.47%	2.49%	1.56%	1.38%
2025/04/25	19.59%	9.56%	6.82%	3.76%	2.1%	1.92%	2.1%	2.95%	2.24%	1.27%
2025/04/26	22.54%	7.91%	6.71%	2.55%	2.73%	2.33%	2.66%	2.25%	1.61%	1.36%
2025/04/27	25.88%	7.56%	5.87%	2.73%	2.62%	1.76%	2.38%	2.48%	1.91%	1.4%
2025/04/28	21.33%	8.11%	6.56%	3.1%	2.35%	2.45%	2.38%	2.17%	1.82%	1.11%
2025/04/29	26.2%	8.56%	5.69%	3.04%	1.95%	1.76%	2.14%	1.85%	1.81%	1.13%
2025/04/30	27.9%	8.55%	5.35%	2.82%	2.58%	2.44%	2.35%	2.24%	2.11%	1.12%

April saw Walmart’s impression share fluctuate, starting at 32.11% and ending at 27.9%. Target’s share peaked mid-month, while Amazon’s declined. Dollar Tree and Domino’s showed growth, with Instacart and Sam’s Club experiencing varied trends. Starbucks and CVS remained relatively stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
DollarTree.com | Dollar Tree® Official Site | Shop Online Today https://www.dollartree.com
Discover new treasures at Dollar Tree. Enjoy the thrill of the hunt at a reasonable price!
2
Order Online https://www.dominos.com
Domino’s® Pizza — Introducing Domino's® New Parmesan Stuffed Crust Pizza! Try It For The First Time Tonight. Pizza...
3
Sam's - Official Site https://www.samsclub.com
Enjoy Low Prices On Groceries, New Appliances & Tech, Auto & Tire Parts & More. Order Your Faves In The App, Park & Let Us Pack Your Car With Curbside Pickup. Track Orders. Sign Up For E-Updates. Gift Cards Available.
4
The Starbucks Coffee Company https://www.starbucks.com
Find Your Nearest Starbucks — Handcrafted just for you. Order on the Starbucks® app & pick up at a location near you.
5
Walmart® Official Site https://www.walmart.com
Shop Online Now — Save Money And Time With A Walmart+ Membership. Enjoy Low Prices, Free Delivery And More!

Dollar Tree entices with affordable treasures, while Domino’s tempts with new pizza offerings. Sam’s Club highlights convenience and variety, Starbucks focuses on personalized experiences, and Walmart emphasizes savings and membership benefits. Each ad uniquely appeals to consumer desires.

Frequently Asked Questions

Why is the US Retail Grocery and Food April 2025 Report useful and how should I use it?

Why is the US Retail Grocery and Food April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Retail Grocery and Food April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Retail Grocery and Food April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Retail Grocery and Food April 2025 Report?

The US Retail Grocery and Food April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Retail Grocery and Food April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Retail Grocery and Food April 2025 Report for?

The US Retail Grocery and Food April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection.

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In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Retail Grocery and Food - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Retail Grocery and Food brands

Share of Spend for the top 10 US Retail Grocery and Food brands

Competitor Count for US Retail Grocery and Food

Market Loss & Market Gains for US Retail Grocery and Food

US Retail Grocery and Food Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Frequently Asked Questions

Why is the US Retail Grocery and Food April 2025 Report useful and how should I use it?

Why is the US Retail Grocery and Food April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Retail Grocery and Food April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Retail Grocery and Food April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC Case Study: Capital on Tap doubles PMax conversions and cuts CPL by 37%

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Get the full picture

See this data specific to your brand performance

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