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US Retail Grocery and Food - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
walmart.com 12.17
dollartree.com 9.5
starbucks.com 6.22
target.com 5.33
amazon.com 5.22
samsclub.com 5.05
dominos.com 4.64
nothingbundtcakes.com 3.64
wholefoodsmarket.com 3.32
kroger.com 2.87
others 42.04

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Walmart leads with 12.17% click share, followed by Dollar Tree at 9.5%. Others dominate with 42.04%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date walmart.com dominos.com instacart.com target.com factor75.com starbucks.com amazon.com samsclub.com kroger.com doordash.com
2025/05/01 21.54% 5.19% 2.91% 6.17% 3.06% 2.68% 4.07% 1.7% 2% 1.38%
2025/05/02 7.47% 4.92% 3.83% 8.31% 3.72% 4.4% 5.21% 2.62% 1.67% 1.74%
2025/05/03 25.35% 4.08% 3.2% 6.8% 3.03% 3.05% 4.22% 1.91% 3.56% 1.25%
2025/05/04 5.68% 5.75% 4.33% 7.61% 4.42% 3.71% 5.97% 2.52% 1.32% 1.69%
2025/05/05 7.14% 5.26% 4.78% 7.5% 4.13% 4.24% 5.04% 1.02% 2.12% 1.8%
2025/05/06 6.66% 5.4% 4.19% 8.22% 3.49% 3.65% 5.6% 2.39% 1.62% 2.07%
2025/05/07 11.99% 4.56% 3.81% 7.77% 3.42% 3.47% 5.61% 1.85% 1.51% 1.64%
2025/05/08 16.22% 4.51% 2.75% 7.2% 3.18% 3.9% 4.99% 2.22% 1.46% 1.78%
2025/05/09 7.93% 4.97% 5.13% 6.17% 4.76% 3.97% 6.06% 2.11% 2.54% 2.55%
2025/05/10 6.14% 5.48% 5.33% 6.03% 5.36% 3.99% 6.25% 2.38% 1.86% 2.81%
2025/05/11 12.39% 5.91% 5.85% 5.62% 4.7% 3.27% 5.49% 2.09% 2.15% 3.2%
2025/05/12 7.94% 6.57% 4.88% 5.31% 5.4% 4.39% 5.91% 2.41% 1.18% 2.05%
2025/05/13 6.82% 4.88% 5.94% 5.94% 5.21% 4.12% 6.07% 1.95% 2.12% 1.99%
2025/05/14 8.75% 4.93% 4.53% 5.97% 4.85% 4.1% 6.99% 2.39% 1.49% 1.85%
2025/05/15 8.33% 4.95% 4.29% 5.28% 4.95% 3.72% 6.11% 2.62% 2.29% 1.69%
2025/05/16 9.26% 5.33% 3.4% 6.04% 4.23% 4.12% 6.16% 2.47% 2.15% 1.51%
2025/05/17 11.09% 5.79% 3.58% 5.5% 3.63% 3.86% 7.03% 2.58% 1.51% 1.67%
2025/05/18 5.32% 5.67% 4.07% 5.89% 3.83% 3.54% 7.07% 2.78% 1.54% 2.3%
2025/05/19 13.85% 4.84% 4.68% 5.25% 2.73% 1.57% 5.98% 2.28% 3.07% 2.34%
2025/05/20 8.99% 4.85% 4.36% 5.45% 3.5% 3.1% 5.21% 2.6% 1.54% 1.72%
2025/05/21 28.91% 3.56% 3.93% 4.22% 3.66% 3.09% 3.76% 1.63% 2.58% 1.35%
2025/05/22 5.91% 5.45% 5.24% 6.44% 4.75% 3.46% 5.18% 2.33% 1.91% 2.04%
2025/05/23 12.69% 5.98% 4.06% 5.77% 4.94% 3.72% 3.74% 2.55% 1.62% 1.51%
2025/05/24 17.01% 5.87% 5.19% 5.14% 4.41% 3.35% 3.25% 2.2% 3.18% 1.61%
2025/05/25 5.53% 6.34% 6.08% 6.18% 4.92% 3.9% 3.67% 2.78% 3.71% 1.63%
2025/05/26 9.45% 6.03% 5.52% 6.18% 5% 3.53% 3.22% 2.69% 1.61% 2.18%
2025/05/27 9.16% 5.22% 4.75% 5.87% 4.83% 4.52% 3.58% 2.46% 1.93% 1.71%
2025/05/28 9.26% 6.46% 4.21% 5.66% 4.6% 4.07% 3.33% 2.94% 1.67% 1.61%
2025/05/29 21.23% 4.83% 4.54% 4.23% 4.04% 2.44% 3.37% 2.3% 1.41% 1.32%
2025/05/30 11.25% 6.05% 5.67% 4.76% 5.19% 3.66% 3.04% 2.27% 1.93% 1.67%
2025/05/31 10.01% 6.17% 5.77% 5.24% 4.35% 3.7% 3.34% 2.67% 2.29% 1.93%

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Walmart’s PPC spend fluctuated, peaking at 28.91% on May 21. Dominos maintained steady spend, while Instacart saw a gradual increase. Target’s spend was consistent, and Amazon’s spend decreased towards month-end.

Market Exposure

Competitor Count for US Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 3046
2025/05/02 3187
2025/05/03 3249
2025/05/04 3137
2025/05/05 3082
2025/05/06 3135
2025/05/07 3241
2025/05/08 3194
2025/05/09 3166
2025/05/10 3166
2025/05/11 3262
2025/05/12 3262
2025/05/13 3225
2025/05/14 3229
2025/05/15 3184
2025/05/16 3177
2025/05/17 3170
2025/05/18 3212
2025/05/19 3163
2025/05/20 3189
2025/05/21 3150
2025/05/22 3274
2025/05/23 3086
2025/05/24 3122
2025/05/25 3069
2025/05/26 3104
2025/05/27 3037
2025/05/28 3065
2025/05/29 3154
2025/05/30 3029
2025/05/31 3000

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Advertisers fluctuated in May, peaking at 3,274 on May 22. The month concluded with a decline to 3,000.

Campaign Efficiency

Market Loss & Market Gains for US Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
walmart.com 2.68%
dollartree.com 1.31%
samsclub.com 0.9%
kroger.com 0.84%
instacart.com 0.51%
target.com -0.74%
kfc.com -0.8%
ediblearrangements.com -0.85%
starbucks.com -1.14%
amazon.com -1.92%

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Walmart.com surged with a 2.68% click share increase, while amazon.com dropped by 1.92%. Dollartree.com and samsclub.com also saw positive growth, contrasting with declines for starbucks.com and kfc.com.

Campaign Efficiency

US Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date walmart.com target.com instacart.com amazon.com kroger.com dollartree.com dominos.com samsclub.com starbucks.com factor75.com
2025/05/01 17.52% 10.84% 2.62% 6.71% 3.44% 2.82% 2.53% 2.76% 2.55% 1.07%
2025/05/02 9.22% 13.84% 2.97% 7.62% 3.14% 1.61% 1.93% 2.82% 2.55% 1.4%
2025/05/03 12.99% 13.79% 3.41% 7.35% 4.39% 2.13% 1.98% 2.35% 2.2% 1.36%
2025/05/04 9.25% 12.99% 3.58% 8.2% 2.23% 2.17% 2.5% 2.7% 2.33% 1.74%
2025/05/05 9.04% 13.07% 4.01% 7.79% 2.97% 1.59% 2.05% 1.04% 2.6% 1.78%
2025/05/06 8.28% 13.48% 3.55% 8.5% 2.48% 1.96% 2.11% 2.46% 2.17% 1.57%
2025/05/07 10.57% 13.15% 3.2% 8.29% 2.32% 2.17% 1.87% 2.07% 2.31% 1.44%
2025/05/08 13.25% 12.49% 2.36% 7.93% 2.47% 2.54% 1.85% 2.3% 2.5% 1.35%
2025/05/09 10.66% 10.3% 4.56% 8.97% 3.41% 2.93% 1.95% 2.11% 2.56% 1.87%
2025/05/10 9.92% 9.57% 4.27% 9.09% 3.03% 2.57% 2.05% 2.46% 2.5% 2.23%
2025/05/11 10.45% 9.55% 4.99% 8.57% 2.84% 2.84% 2.98% 2.16% 2.14% 2.41%
2025/05/12 8.93% 9.06% 4.01% 9.12% 1.84% 3.15% 2.96% 2.35% 2.81% 2.62%
2025/05/13 8.44% 9.69% 5.37% 9.16% 3.27% 2.65% 1.98% 2.05% 2.47% 2.42%
2025/05/14 10.43% 9.65% 4% 10.15% 2.3% 3.03% 2.08% 2.7% 2.23% 2.04%
2025/05/15 9.91% 8.74% 4.1% 9.36% 3.58% 2.99% 2.34% 2.5% 2.05% 1.94%
2025/05/16 10.04% 9.81% 2.91% 8.67% 3.31% 3.47% 2.4% 2.59% 2.28% 1.61%
2025/05/17 9.67% 8.95% 3.22% 10.54% 2.94% 2.46% 2.39% 2.67% 2.26% 1.41%
2025/05/18 7.99% 9.13% 3.48% 9.96% 2.69% 3.01% 2.77% 2.78% 1.95% 1.46%
2025/05/19 10.62% 8.92% 4.62% 8.96% 3.78% 3.16% 2.49% 2.52% 0.94% 1.01%
2025/05/20 9.12% 8.61% 4.64% 7.91% 2.42% 3.19% 2.03% 2.77% 1.73% 1.33%
2025/05/21 13.9% 8.51% 4.8% 7.03% 3.98% 2.88% 1.97% 2.64% 2.29% 1.84%
2025/05/22 9.46% 10.28% 5.07% 6.5% 3.15% 2.41% 2.16% 2.54% 1.93% 1.94%
2025/05/23 11.65% 10.5% 4.28% 5.92% 3.05% 1.94% 2.85% 2.91% 2.3% 2.22%
2025/05/24 11.8% 9.98% 5.63% 4.86% 4.11% 2.42% 2.79% 2.6% 2.08% 2.19%
2025/05/25 8.28% 10.69% 5.96% 5.38% 4.49% 3.34% 3.17% 2.81% 2% 2.03%
2025/05/26 9.56% 10.87% 5.92% 4.48% 2.58% 3.48% 2.74% 2.97% 1.95% 1.93%
2025/05/27 10.59% 10.57% 4.59% 5.33% 2.98% 3.55% 2.49% 2.56% 2.52% 1.9%
2025/05/28 10.64% 9.91% 4.09% 5.12% 3.39% 2.66% 2.69% 3.14% 2.32% 1.94%
2025/05/29 15.09% 8.27% 4.39% 5.32% 2.33% 3.26% 2.69% 2.74% 1.57% 1.8%
2025/05/30 10.29% 8.74% 5.48% 4.89% 3.39% 3.86% 2.98% 2.69% 2.33% 2.02%
2025/05/31 10.51% 9.07% 5.67% 5.07% 4.01% 3.64% 2.93% 2.75% 2.04% 1.75%

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In May 2025, Walmart’s impression share fluctuated, peaking at 17.52% and ending at 10.51%. Target maintained a steady presence, starting at 10.84% and closing at 9.07%. Instacart showed growth, beginning at 2.62% and finishing at 5.67%. Amazon’s share declined from 6.71% to 5.07%. Kroger and Dollar Tree had minor variations, while Domino’s, Sam’s Club, and Starbucks remained stable. Factor75 saw slight increases, ending at 1.75%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Order Online https://www.dominos.com

    Domino’s® Pizza — Introducing Domino's® New Parmesan Stuffed Crust Pizza! Try It For The First Time Tonight. Pizza...

  2. 2
    Groceries In As Fast As 30 Min - Get Delivery To Your Door https://www.instacart.com

    Stock your pantry with fresh food through Instacart & get delivery in as little as 30 min. Get groceries...

  3. 3
    The Starbucks Coffee Company https://www.starbucks.com

    It's a Great Day for Coffee — Handcrafted just for you. Order on the Starbucks® app & pick up at a location near you.

  4. 4
    Walmart® Official Site https://www.walmart.com

    Shop Online Now — Save Money And Time With A Walmart+ Membership. Enjoy Low Prices, Free Delivery And More! Groceries, essentials & more delivered in as fast as an hour. Try Express Delivery!

  5. 5
    Whole Foods Market https://www.wholefoodsmarket.com

    Weekly Deals & Sales — Another week, another new batch of delicious savings with Prime - explore sales. Browse this week's sales - there are so many ways to save at Whole Foods Market.

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In the bustling world of Google PPC, Domino’s tempts with its new Parmesan Stuffed Crust, while Instacart promises pantry restocks in 30 minutes. Starbucks offers handcrafted coffee via app orders, Walmart highlights savings with Express Delivery, and Whole Foods entices with weekly Prime deals.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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