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US Services Real Estate Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
zillow.com 35.24
realtor.com 13.33
apartments.com 12.71
apartmentlist.com 4.93
homes.com 4.84
redfin.com 4.49
loopnet.com 1.2
angi.com 0.77
rentcafe.com 0.7
vrbo.com 0.7
others 21.09

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Zillow dominates with 35.24% click share, followed by Realtor.com at 13.33%. Apartments.com holds 12.71%, while ‘others’ collectively capture 21.09%.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zillow.com realtor.com apartments.com apartmentlist.com angi.com homes.com redfin.com regus.com vrbo.com homeadvisor.com
2025/04/01 19.21% 7.01% 8.16% 5.95% 3.76% 4.07% 3.03% 1.59% 0.75% 0.59%
2025/04/02 23.04% 6.8% 9.74% 5.44% 4.13% 4.54% 2.46% 1.64% 0.79% 0.71%
2025/04/03 18.96% 7.27% 8.83% 4.77% 5.19% 3.15% 2.49% 1.56% 0.64% 0.54%
2025/04/04 16.2% 7.61% 9.5% 5.67% 5.24% 3.76% 2.19% 1.18% 0.88% 0.57%
2025/04/05 16.74% 7.01% 10.4% 5.58% 4.39% 4.4% 3.01% 1.24% 0.88% 0.53%
2025/04/06 16.57% 6.71% 9.33% 5.21% 4.42% 4.49% 3.05% 1.18% 0.82% 0.83%
2025/04/07 17.19% 8.56% 8.08% 5.93% 4.66% 4.65% 3.42% 1.35% 0.72% 0.86%
2025/04/08 16.86% 7.44% 11.19% 5.95% 3.52% 4.39% 3.1% 1.57% 0.84% 0.69%
2025/04/09 18.52% 7.66% 11.89% 5.54% 3.36% 3.6% 2.9% 1.64% 0.88% 0.69%
2025/04/10 16.73% 5.94% 10.19% 6.75% 3.94% 4.38% 2.4% 1.51% 0.85% 1.19%
2025/04/11 19.36% 5.47% 9.42% 5.82% 4.04% 3.59% 3.04% 1.9% 0.84% 0.69%
2025/04/12 19.15% 5.46% 10.17% 5.54% 5.01% 4.15% 2.41% 1.92% 0.88% 1.03%
2025/04/13 18.15% 5.79% 8.89% 5.58% 4.2% 4.77% 3.7% 1.82% 0.84% 1.27%
2025/04/14 14.59% 6.47% 10.62% 5.83% 5.54% 4.78% 2.76% 1.69% 1.01% 1.09%
2025/04/15 16.64% 7.24% 10.03% 6.02% 3.47% 4.54% 2.7% 1.63% 1.01% 1.33%
2025/04/16 16.19% 5.74% 11.11% 5.33% 3.97% 4.15% 2.77% 2.02% 0.9% 1.02%
2025/04/17 22.81% 6.32% 10.34% 4.59% 0.89% 4.79% 2.77% 2.36% 0.82% 0.35%
2025/04/18 18.66% 5.26% 9.36% 5.33% 2.78% 3.68% 2.21% 1.32% 0.85% 0.86%
2025/04/19 17.42% 6.04% 8.97% 6.41% 4.12% 3.98% 1.93% 1.22% 0.95% 1.54%
2025/04/20 19.39% 5.43% 8.41% 5.95% 3.61% 3.9% 2.17% 1.4% 0.83% 0.83%
2025/04/21 17.2% 6.93% 9.27% 6.23% 4.07% 3.59% 2.41% 1.51% 0.86% 1.09%
2025/04/22 17.55% 6.48% 10.94% 6.84% 3.36% 3.34% 2.41% 1.39% 0.81% 1.01%
2025/04/23 16.13% 7.38% 10.83% 6.86% 3.65% 3.91% 1.87% 1.44% 0.95% 1.3%
2025/04/24 17.02% 7.12% 10.32% 6.93% 4.24% 3.55% 2.29% 1.28% 0.92% 0.58%
2025/04/25 22.35% 6.48% 10.76% 7.57% 3.25% 3.79% 2.56% 1.45% 0.89% 0.93%
2025/04/26 19% 5.93% 10.67% 6.13% 2.3% 4.49% 2.36% 1.2% 1.15% 0.49%
2025/04/27 19.9% 6.86% 9.81% 7.63% 3.61% 3.93% 2.58% 1.18% 1.26% 0.9%
2025/04/28 17.26% 8.21% 10.51% 7.13% 3.59% 3.31% 2.27% 1.35% 1.27% 0.77%
2025/04/29 18.05% 7.72% 8.89% 7.64% 4.42% 3.79% 2.57% 1.3% 1.18% 0.84%
2025/04/30 18.8% 9.39% 8.43% 7.17% 5.34% 3.37% 2.56% 1.59% 1% 0.6%

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Zillow’s PPC spend fluctuated, peaking at 23.04% on April 2nd. Realtor.com ended strong at 9.39% on April 30th. Apartments.com maintained a steady presence, while Angi.com saw a late surge.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 4387
2025/04/02 4233
2025/04/03 4801
2025/04/04 5151
2025/04/05 5126
2025/04/06 4957
2025/04/07 4816
2025/04/08 4855
2025/04/09 4461
2025/04/10 4816
2025/04/11 4260
2025/04/12 4429
2025/04/13 4499
2025/04/14 4931
2025/04/15 4589
2025/04/16 4643
2025/04/17 4181
2025/04/18 4963
2025/04/19 5399
2025/04/20 4692
2025/04/21 5047
2025/04/22 4929
2025/04/23 4875
2025/04/24 4961
2025/04/25 4435
2025/04/26 4900
2025/04/27 4663
2025/04/28 4938
2025/04/29 4721
2025/04/30 4213

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April saw fluctuating advertiser numbers, peaking at 5,399 on April 19. The month concluded with a decrease to 4,213 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
apartmentlist.com 0.9%
zillow.com 0.77%
rentcafe.com 0.23%
furnishedfinder.com 0.11%
movoto.com 0.09%
streeteasy.com -0.09%
apartmentfinder.com -0.12%
redfin.com -0.56%
homes.com -0.62%
apartments.com -0.75%

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Apartmentlist.com and Zillow.com surged in click share, while Apartments.com and Homes.com experienced significant declines.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zillow.com realtor.com apartmentlist.com apartments.com homes.com angi.com redfin.com rentcafe.com vrbo.com lennar.com
2025/04/01 19.51% 9.2% 8.07% 7.65% 6.99% 1.64% 2.45% 1.45% 0.83% 0.87%
2025/04/02 23.61% 8.48% 8.38% 9.81% 7.82% 1.68% 2.17% 1.02% 0.9% 0.79%
2025/04/03 19.17% 9.05% 6.77% 9.3% 5.42% 2% 2.33% 0.8% 0.73% 0.9%
2025/04/04 17.94% 9.56% 7.94% 9.2% 6.71% 2.03% 2.37% 1.35% 1.01% 1.1%
2025/04/05 17.65% 8.67% 7.32% 9.2% 6.88% 1.69% 2.83% 1.4% 0.96% 1.28%
2025/04/06 17.79% 9.05% 6.88% 8.38% 7% 1.83% 2.86% 0.36% 0.91% 1.43%
2025/04/07 18.43% 10.51% 8.26% 7.36% 7.81% 1.8% 3.45% 0.76% 0.84% 1.35%
2025/04/08 18.65% 10.49% 8.38% 10.35% 7.56% 1.51% 3.32% 2.15% 0.92% 1.19%
2025/04/09 19.98% 9.72% 7.46% 11.37% 6.52% 1.42% 3.02% 0.65% 0.98% 0.84%
2025/04/10 18.13% 8.14% 9.31% 9.63% 7.2% 1.69% 2.38% 0.57% 0.92% 0.94%
2025/04/11 21% 7.55% 8.58% 8.85% 6.49% 1.98% 3.11% 0.52% 0.99% 0.87%
2025/04/12 20.02% 7.95% 7.8% 9.67% 7.12% 2.28% 2.75% 0.98% 1% 1.01%
2025/04/13 19.49% 8.18% 7.67% 7.98% 8.13% 1.94% 4.04% 0.77% 0.89% 1.47%
2025/04/14 16.25% 9.14% 8.35% 9.72% 7.98% 2.38% 2.76% 1.81% 1.14% 1.25%
2025/04/15 18.38% 9.14% 8.16% 8.94% 7.84% 1.42% 2.66% 0.42% 1.11% 1.5%
2025/04/16 17.87% 7.47% 7.12% 9.88% 7.14% 1.55% 2.38% 0.7% 0.98% 1.05%
2025/04/17 21.3% 8.63% 5.47% 7.81% 7.36% 0.42% 2.21% 0.47% 0.77% 1.09%
2025/04/18 19.14% 7.43% 7.2% 8.45% 6.12% 1.36% 2.06% 1.87% 0.88% 1.02%
2025/04/19 18.16% 8.49% 8.27% 7.7% 6.53% 1.75% 1.89% 0.72% 1.01% 0.87%
2025/04/20 19.26% 7.98% 7.86% 7.4% 6.3% 1.54% 2.12% 1.48% 0.9% 1.29%
2025/04/21 18.99% 9.98% 9.02% 8.61% 6.14% 1.82% 2.28% 0.97% 0.93% 1.03%
2025/04/22 18.78% 8.39% 9.74% 10.15% 5.46% 1.71% 2.1% 0.99% 0.88% 0.87%
2025/04/23 17% 8.87% 9.66% 9.71% 6.41% 1.47% 1.81% 1.95% 1.06% 1.25%
2025/04/24 18.18% 9.03% 9.65% 9.54% 5.87% 1.79% 1.88% 1.99% 1.01% 0.9%
2025/04/25 22.84% 8.77% 10.52% 9.32% 6.15% 1.55% 2.08% 1.87% 0.97% 1.17%
2025/04/26 20% 8.55% 8.37% 9.88% 7.45% 0.96% 2.13% 0.95% 1.25% 1.4%
2025/04/27 20.5% 9.19% 10.43% 8.72% 6.71% 1.64% 2.27% 1.45% 1.37% 1.23%
2025/04/28 18.4% 10.71% 10.19% 9.66% 5.8% 1.74% 1.97% 1.49% 1.45% 1.27%
2025/04/29 19.12% 9.45% 10.94% 8.45% 6.26% 2.08% 2.24% 0.76% 1.35% 1.03%
2025/04/30 19.27% 11.14% 10.39% 8.18% 5.81% 2.23% 2.07% 1.77% 1.08% 0.86%

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April 2025 saw Zillow’s impression share fluctuate, peaking at 23.61% on April 2. Realtor.com ended strong at 11.14% on April 30. Apartmentlist.com and Apartments.com showed consistent growth, while Homes.com and Angi.com had varied trends. Redfin.com and Rentcafe.com experienced ups and downs, with Vrbo.com and Lennar.com maintaining steady shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Apartments.com Official Site https://www.apartments.com

    The Leading Site For Renters — Take a Virtual Tour. Get the Location, Price & More. Find Your Apartment Today. Search 1000s of...

  2. 2
    Realtor.com® https://www.realtor.com

    Listings Updated Every 15 Mins — Find your home with the #1 most trusted app by real estate professionals – Realtor.com®. #1 with real estate pros because Realtor.com has the best tools for finding the right home.

  3. 3
    Apartments for Rent Near Me https://www.rentcafe.com

    Availability Updated Daily — See Prices, Photos, Floor Plans, Amenities. Compare Units, Book Tours & Apply. Start Now!

  4. 4
    VA Focused Real Estate Agents - Veteran Real Estate Agents https://www.veteransunitedrealty.com

    Veterans United Realty: Trusted Real Estate Agents of 200,000+ Veterans Nationwide. VA Expertise & Personal Service. Find a Local Real Estate Agent Today.

  5. 5
    Zillow Real Estate | Zillow https://www.zillow.com › homes

    With Zillow, you can browse homes, take virtual tours, find a local agent and more. Ready for a new home? Zillow has the tools and resources to help...

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In the competitive realm of real estate PPC ads, five key players dominate. Apartments.com entices renters with virtual tours and extensive listings. Realtor.com boasts real-time updates and trust from professionals. RentCafe highlights daily availability and easy comparisons. Veterans United Realty offers specialized VA expertise. Zillow provides comprehensive tools for home seekers. Each ad uniquely appeals to its audience, showcasing the diverse strategies in digital real estate marketing.

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