US Services Real Estate Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – US

Google AI Overview visibility for Services Real Estate Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.1483391974
84.8516608026
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 52
48
52%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 13%
Navigational 1%
Seasonal 0%
Local 6%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zillow.com 35.51
realtor.com 11.96
apartments.com 9.96
homes.com 9.39
redfin.com 5.71
apartmentlist.com 2.68
rent.com 1.89
lennar.com 1.2
loopnet.com 1.01
forrent.com 0.86
others 19.83
  • zillow.com - 35.51%
  • realtor.com - 11.96%
  • apartments.com - 9.96%
  • homes.com - 9.39%
  • redfin.com - 5.71%
  • apartmentlist.com - 2.68%
  • rent.com - 1.89%
  • lennar.com - 1.2%
  • loopnet.com - 1.01%
  • forrent.com - 0.86%
  • others - 19.83%

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Zillow.com dominates with 35.51% click share, followed by others at 19.83%. Realtor.com and Apartments.com trail with 11.96% and 9.96%, respectively.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zillow.com apartments.com homes.com realtor.com apartmentlist.com redfin.com angi.com rent.com lennar.com regus.com
2026/02/01 13.24% 10.19% 9.42% 5.92% 4.33% 4.13% 3.3% 3.4% 1.63% 1.37%
2026/02/02 11.22% 10.88% 6.94% 6.25% 3.87% 3.58% 3.06% 3.06% 1.13% 1.35%
2026/02/03 12.39% 11.01% 8.6% 5.29% 5.66% 4.13% 3.73% 2.1% 2.05% 1.4%
2026/02/04 11.57% 10.16% 8.68% 5.79% 3.9% 4.07% 4.37% 2.55% 1.71% 1.27%
2026/02/05 9.23% 10.52% 9.4% 5.82% 4.31% 4.76% 3.36% 2.59% 2.02% 1.28%
2026/02/06 11.67% 9.16% 9.53% 5.02% 4.66% 3.5% 3.8% 2.4% 2.62% 1.4%
2026/02/07 10.24% 9.21% 9.57% 6.42% 4.49% 4.02% 3.09% 2.06% 2.74% 1.36%
2026/02/08 13.32% 8.51% 9.88% 5.51% 5.06% 3.31% 2.85% 2.32% 2.34% 1.17%
2026/02/09 13.19% 8.78% 8.69% 5.4% 4.98% 3.05% 2.9% 2.66% 2.14% 1.29%
2026/02/10 12.09% 10.28% 8.56% 5.58% 5.26% 2.97% 3.24% 2.73% 2.7% 1.38%
2026/02/11 11.73% 9.82% 8.39% 5.56% 6.24% 4.03% 3.37% 2.46% 1.99% 1.39%
2026/02/12 8.91% 10.15% 9.09% 5.62% 4.17% 4.6% 3.24% 2.5% 1.95% 1.23%
2026/02/13 11.33% 8.89% 9.26% 4.87% 4.53% 3.4% 3.69% 2.33% 2.55% 1.36%
2026/02/14 9.95% 8.94% 9.31% 6.24% 4.36% 3.9% 3% 2% 2.68% 1.32%
2026/02/15 12.89% 8.23% 9.57% 5.34% 4.9% 3.21% 2.76% 2.25% 2.27% 1.13%
2026/02/16 12.85% 8.55% 8.47% 5.26% 4.86% 2.97% 2.82% 2.59% 2.09% 1.26%
2026/02/17 9.76% 11.33% 7.98% 6.71% 5.61% 3.47% 4.02% 4.1% 1.79% 1.3%
2026/02/18 15.24% 10.47% 9.68% 5.82% 5.77% 3.63% 3.7% 2.84% 1.8% 1.44%
2026/02/19 11.62% 10.42% 10.57% 5.86% 6.34% 4.01% 3.22% 2.32% 1.35% 1.54%
2026/02/20 12.04% 11.2% 9.39% 6.83% 5.38% 3.13% 2.31% 2.25% 1.64% 1.47%
2026/02/21 15.75% 10.22% 10.53% 6.79% 5.19% 3.32% 3.25% 1.78% 1.26% 1.62%
2026/02/22 14.23% 10.2% 10.09% 6.82% 5.45% 3.85% 2.52% 2.27% 1.28% 1.29%
2026/02/23 13.29% 10.51% 9.43% 6.53% 5.11% 3.76% 3.02% 3.39% 1.84% 1.31%
2026/02/24 12.49% 8.45% 8.55% 6.27% 3.91% 3.41% 4.53% 2.76% 1.79% 1.53%
2026/02/25 13.4% 10.81% 10.28% 5.97% 5.72% 3.02% 2.91% 2.76% 1.67% 1.35%
2026/02/26 14.78% 10.47% 8.68% 6.18% 5.73% 3.38% 1.56% 3.08% 1.4% 1.62%
2026/02/27 16.8% 10.76% 8.96% 5.11% 5.05% 4.38% 2.45% 2.65% 2.05% 1.43%
2026/02/28 15.88% 10.84% 7.68% 5.75% 5.37% 5.01% 3.29% 2.72% 1.52% 1.06%
  • zillow.com
  • apartments.com
  • homes.com
  • realtor.com
  • apartmentlist.com
  • redfin.com
  • angi.com
  • rent.com
  • lennar.com
  • regus.com

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Zillow’s PPC spend fluctuated, peaking at 16.80% on February 27. Apartments.com maintained steady spend, while Homes.com saw a dip. Realtor.com and Apartmentlist.com showed moderate activity. February ended with Zillow leading.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 4080
2026/02/02 5159
2026/02/03 4439
2026/02/04 4764
2026/02/05 4830
2026/02/06 4610
2026/02/07 4605
2026/02/08 4352
2026/02/09 4840
2026/02/10 4767
2026/02/11 4570
2026/02/12 4830
2026/02/13 4610
2026/02/14 4605
2026/02/15 4352
2026/02/16 4840
2026/02/17 3129
2026/02/18 3654
2026/02/19 3557
2026/02/20 3559
2026/02/21 3407
2026/02/22 3570
2026/02/23 3912
2026/02/24 3879
2026/02/25 3734
2026/02/26 3503
2026/02/27 3436
2026/02/28 3258

Copyright © Adthena. All rights reserved.

In February 2026, advertiser numbers peaked at 5,159 on the 2nd, then gradually declined, ending at 3,258. The month saw a dynamic shift, reflecting fluctuating market strategies.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
zillow.com 5.65%
veteransunitedrealty.com 0.13%
apartmentlist.com 0.13%
forrent.com 0.1%
bradkorb.com 0.08%
airbnb.com -0.27%
realtor.com -0.31%
lennar.com -0.31%
homes.com -0.64%
apartments.com -0.7%

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Zillow.com surged with a 5.65% click share increase, while apartments.com dropped by 0.7%. Other notable gains include veteransunitedrealty.com and apartmentlist.com at 0.13%.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zillow.com homes.com apartments.com realtor.com redfin.com apartmentlist.com rent.com forrent.com lennar.com veteransunitedrealty.com
2026/02/01 18.29% 14.42% 6.98% 8.14% 5.69% 4.68% 3.68% 1.67% 1.79% 0.54%
2026/02/02 16.4% 11.26% 8.18% 7.97% 4.61% 4.8% 3.96% 1.27% 1.39% 0.65%
2026/02/03 17.51% 13.18% 7.62% 7.04% 5.93% 5.83% 2.5% 1.08% 2.44% 0.39%
2026/02/04 15.61% 14.08% 7.19% 6.38% 5.96% 4.38% 2.77% 1.56% 2.14% 0.32%
2026/02/05 12.32% 14.93% 7.45% 7.56% 6.64% 4.29% 2.82% 1.37% 2.21% 0.19%
2026/02/06 16.49% 15.26% 6.81% 6.27% 5.36% 4.92% 2.59% 1.29% 2.61% 0.48%
2026/02/07 13.13% 17.25% 6.76% 7.55% 5.47% 4.81% 2.36% 1.23% 2.83% 0.61%
2026/02/08 17.29% 15.59% 5.69% 6.95% 4.32% 5.23% 2.45% 1.25% 2.19% 5.45%
2026/02/09 18.3% 14.07% 6.19% 7.34% 3.85% 5.59% 3.16% 1.25% 2.37% 2.41%
2026/02/10 18.02% 13.14% 7.12% 7.35% 3.78% 6.06% 3.3% 1.16% 2.97% 1.66%
2026/02/11 16.78% 13.16% 7.21% 7% 4.66% 6.91% 2.85% 1.23% 2.3% 0.13%
2026/02/12 12.32% 14.93% 7.45% 7.56% 6.64% 4.29% 2.82% 1.37% 2.21% 0.19%
2026/02/13 16.49% 15.26% 6.81% 6.27% 5.36% 4.92% 2.59% 1.29% 2.61% 0.48%
2026/02/14 13.13% 17.25% 6.76% 7.55% 5.47% 4.81% 2.36% 1.23% 2.83% 0.61%
2026/02/15 17.29% 15.59% 5.69% 6.95% 4.32% 5.23% 2.45% 1.25% 2.19% 5.45%
2026/02/16 18.3% 14.07% 6.19% 7.34% 3.85% 5.59% 3.16% 1.25% 2.37% 2.41%
2026/02/17 13.43% 11.35% 8.58% 7.41% 5.24% 6.62% 4.8% 1.33% 2.23% 0.94%
2026/02/18 21.16% 15.14% 7.49% 6.4% 6.25% 6.1% 3.26% 1.58% 1.48% 0.86%
2026/02/19 14.65% 17.16% 8.06% 7.48% 4.74% 7.07% 2.72% 2.01% 1.8% 0.25%
2026/02/20 16.82% 15.33% 8.05% 8.5% 3.7% 6.58% 2.72% 1.38% 1.74% 0.76%
2026/02/21 21.06% 17.71% 6.99% 7.7% 3.79% 5.9% 1.87% 1.5% 1.4% 1.55%
2026/02/22 18.69% 16.41% 6.63% 9.72% 4.41% 5.44% 2.51% 1.47% 1.55% 0.95%
2026/02/23 19.42% 13.48% 6.66% 7.57% 6.01% 5.62% 3.93% 1.52% 2.06% 0.66%
2026/02/24 19.07% 13.63% 5.73% 6.68% 4.22% 4.2% 3.36% 1.84% 2.31% 0.87%
2026/02/25 18.37% 15.75% 8.15% 8.7% 3.81% 5.85% 2.89% 1.86% 1.91% 0.66%
2026/02/26 20.1% 13.71% 7.26% 7.07% 4.22% 6.55% 3.47% 1.64% 1.62% 0.48%
2026/02/27 22.39% 14.67% 7.01% 8.33% 7.28% 5.24% 2.79% 1.28% 2.02% 0.63%
2026/02/28 22.65% 10.74% 7.67% 6.64% 6.45% 6.12% 3.01% 2.05% 1.81% 0.77%
  • zillow.com
  • homes.com
  • apartments.com
  • realtor.com
  • redfin.com
  • apartmentlist.com
  • rent.com
  • forrent.com
  • lennar.com
  • veteransunitedrealty.com

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Zillow’s impression share fluctuated, peaking at 22.65% on February 28. Homes.com saw a decline, ending at 10.74%. Apartments.com and Realtor.com showed moderate stability, while Redfin and others experienced minor shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services - Last month
  1. 1
    Search Homes for Sale | Search by City or ZIP Code https://www.homes.com › homes › for_sale

    Your Listing, Your Lead™ is the core of Homes.com. Only the listing agent gets your lead.

  2. 2
    Realtor.com® https://www.realtor.com

    Search Homes In Your Area — Find your home with the #1 most trusted app by real estate professionals – Realtor.com®. #1 with real estate pros because Realtor.com has the best tools for finding the right home. Set Price Alerts.

  3. 3
    Los Angeles, CA Homes for Sale & Real Estate | Redfin https://www.redfin.com

    Redfin Agents Have The Expertise And Experience To Help You Find Your Perfect Home. Schedule...

  4. 4
    VA Focused Real Estate Agents | Local Real Estate Experts https://www.veteransunitedrealty.com

    VA Expertise & Personal Service. Find a Local Real Estate Agent Today.

  5. 5
    Zillow https://www.zillow.com › homes

    Zillow Real Estate — With Zillow, you can browse homes, take virtual tours, find a local agent and more. Ready for a new...

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate PPC ads, Homes.com emphasizes agent exclusivity with “Your Listing, Your Lead™.” Realtor.com touts trust and top-tier tools, while Redfin highlights agent expertise. Veterans United Realty focuses on VA specialization, and Zillow offers virtual tours and local agent connections.

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