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US Services Real Estate Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
zillow.com 33.7
realtor.com 13.35
apartments.com 12.36
redfin.com 5.87
apartmentlist.com 4.65
homes.com 4.55
rent.com 1.41
loopnet.com 1.02
angi.com 0.94
rentcafe.com 0.8
others 21.35

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In the real estate PPC landscape, Zillow dominates with 33.7% click share, followed by Realtor.com at 13.35%. Apartments.com holds 12.36%, while ‘others’ collectively capture 21.35%.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zillow.com apartments.com realtor.com redfin.com apartmentlist.com homes.com angi.com regus.com realestateagents.com rent.com
2025/05/01 21.63% 7.67% 8.8% 3.08% 7.48% 3.56% 3.52% 1.6% 0.28% 0.48%
2025/05/02 23.19% 11.15% 6.06% 3.63% 4.95% 3.83% 5.04% 1.4% 0.86% 0.55%
2025/05/03 22.08% 8.92% 6.08% 3.87% 6.47% 3.69% 4.61% 1.32% 1.09% 1.32%
2025/05/04 21.75% 9.57% 5.58% 3.95% 5.96% 4.27% 4.47% 1.31% 1.18% 1.27%
2025/05/05 18.11% 9.39% 7.49% 4.18% 4.91% 4.56% 4.17% 1.47% 0.85% 1.1%
2025/05/06 16.22% 9.23% 6.98% 3.53% 7.69% 4.49% 4.19% 1.21% 1.37% 0.97%
2025/05/07 16.84% 8.89% 6.98% 3.01% 6.72% 4.23% 3.8% 1.38% 0.93% 1.27%
2025/05/08 17.63% 11.26% 6.88% 3.42% 6.14% 4.14% 3.31% 1.19% 1% 1.72%
2025/05/09 18.48% 13.14% 6.37% 3.69% 5.77% 4.27% 3.49% 1.35% 0.81% 0.92%
2025/05/10 19.79% 13.14% 6.17% 3.92% 6.03% 4% 3.87% 1.17% 1.3% 1.3%
2025/05/11 19.55% 8.6% 7.1% 4.23% 6.8% 5.35% 3.06% 1.2% 0.48% 0.85%
2025/05/12 16.06% 11.81% 7.02% 3.84% 6.01% 4.08% 3.63% 1.33% 0.99% 1.02%
2025/05/13 17.12% 10.6% 5.78% 4.88% 5.4% 4.57% 5.12% 1.24% 1.02% 1.28%
2025/05/14 14.43% 11.9% 6.19% 4.92% 7.45% 5.1% 3.61% 1.28% 1.04% 1.12%
2025/05/15 16.14% 10.22% 6.23% 4.78% 5.16% 3.93% 5.9% 1.13% 0.86% 1.15%
2025/05/16 17.54% 12.41% 6.68% 4.67% 6.31% 3.89% 3.59% 1.17% 0.92% 1.81%
2025/05/17 16.9% 11.77% 6.77% 5.76% 6.26% 4.41% 3.81% 1.11% 1.23% 0.87%
2025/05/18 17.82% 11.92% 6.35% 4.57% 7.14% 4.71% 4.47% 1.17% 1.05% 1.29%
2025/05/19 16.43% 9.84% 7.3% 5.14% 7.35% 4.12% 5.6% 1.18% 0.87% 0.85%
2025/05/20 17.11% 11.02% 7.37% 5.51% 6.16% 4.11% 3.67% 1.14% 1.03% 1.99%
2025/05/21 13.65% 10.71% 7.56% 4.93% 6.91% 3.69% 4.73% 1.33% 0.6% 1.69%
2025/05/22 16.93% 10.7% 6.63% 4.69% 4.91% 4.25% 4.85% 1.51% 0.67% 1.49%
2025/05/23 19.98% 10.64% 6.43% 4.62% 6.09% 5.08% 3.56% 1.45% 0.86% 0.88%
2025/05/24 17.41% 8.88% 6.99% 4.21% 6.8% 4.95% 3.46% 1.44% 0.72% 1.89%
2025/05/25 21.3% 10.27% 5.87% 4.49% 6.2% 5.27% 3.78% 1.18% 0.44% 2.19%
2025/05/26 21.93% 9.33% 7.17% 4.7% 5.9% 5.02% 3.83% 0.87% 1% 1.21%
2025/05/27 21.01% 9.66% 6.16% 4.94% 5.03% 5.36% 4.25% 1.4% 0.59% 1.35%
2025/05/28 17.6% 11.64% 7.45% 4.31% 5.97% 4.62% 4.61% 1.28% 0.99% 1.41%
2025/05/29 18.58% 10.93% 6.66% 4.83% 5.09% 4.45% 3.56% 1.33% 0.41% 1.73%
2025/05/30 17.99% 8.69% 6.33% 5.63% 5.2% 5.05% 4.86% 1.26% 1.07% 0.89%
2025/05/31 20.69% 10.95% 6.44% 6.21% 4.99% 4.96% 3.27% 1.38% 0.56% 0.48%

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Zillow’s PPC spend share fluctuated, peaking early and stabilizing mid-month. Apartments.com saw a mid-month surge, while Realtor.com remained steady. Redfin’s share rose steadily, and Rent.com ended with a dip.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 4195
2025/05/02 4445
2025/05/03 4100
2025/05/04 4260
2025/05/05 4458
2025/05/06 4690
2025/05/07 4966
2025/05/08 5157
2025/05/09 4781
2025/05/10 4532
2025/05/11 4702
2025/05/12 4607
2025/05/13 4807
2025/05/14 4640
2025/05/15 4716
2025/05/16 4557
2025/05/17 4693
2025/05/18 4389
2025/05/19 4829
2025/05/20 4534
2025/05/21 4531
2025/05/22 4969
2025/05/23 4675
2025/05/24 4577
2025/05/25 4306
2025/05/26 4533
2025/05/27 4636
2025/05/28 4705
2025/05/29 4472
2025/05/30 4553
2025/05/31 4375

Copyright © Adthena. All rights reserved.

May began with 4,195 advertisers, peaking at 5,157 on the 8th. The month concluded with 4,375 advertisers, reflecting dynamic fluctuations.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
zillow.com 0.93%
redfin.com 0.79%
furnishedfinder.com 0.31%
rent.com 0.2%
realtor.com 0.17%
realestateagents.com -0.08%
vrbo.com -0.1%
habitat.org -0.11%
apartmentlist.com -0.42%
apartments.com -0.84%

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Zillow.com and Redfin.com surged in click share, gaining 0.93 and 0.79, respectively. Meanwhile, apartments.com and apartmentlist.com saw declines of 0.84 and 0.42.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zillow.com apartments.com realtor.com homes.com apartmentlist.com redfin.com angi.com rentcafe.com lennar.com rent.com
2025/05/01 22.33% 6.84% 11.47% 6.44% 10.85% 2.82% 1.69% 1.19% 0.62% 0.78%
2025/05/02 22.17% 9.2% 8.67% 6.03% 7.95% 3.04% 2.47% 1.85% 0.77% 0.91%
2025/05/03 20.79% 7.41% 8.44% 5.75% 9.73% 3.13% 2.26% 1.8% 0.5% 2.07%
2025/05/04 20.42% 8.12% 7.06% 6.34% 8.02% 3.16% 2.2% 1.86% 0.87% 1.98%
2025/05/05 17.63% 7.15% 10.56% 6.6% 7.6% 3.58% 2.23% 1.39% 1.13% 1.76%
2025/05/06 15.56% 6.84% 8.7% 6.45% 10.84% 3.07% 2.01% 1.37% 1.05% 1.53%
2025/05/07 16.34% 7.25% 8.63% 6.5% 9.82% 2.47% 1.94% 0.93% 0.86% 1.98%
2025/05/08 17.28% 8.77% 8.59% 6.19% 8.8% 2.67% 1.73% 1.5% 1.17% 2.63%
2025/05/09 17.23% 10.09% 8.61% 6.44% 8.62% 3.37% 1.81% 1.04% 1.12% 1.49%
2025/05/10 19.23% 10.51% 8.57% 6.14% 8.74% 3.59% 2.14% 0.95% 0.99% 2.19%
2025/05/11 17.27% 7.43% 9.17% 7.05% 9.12% 3.27% 1.58% 1.04% 1.06% 1.28%
2025/05/12 15.01% 9.32% 9.41% 6.11% 8.13% 3.31% 1.81% 1.7% 1.21% 1.56%
2025/05/13 16.46% 8.06% 8.74% 6.8% 7.23% 4.93% 2.41% 1.67% 1.36% 2.06%
2025/05/14 14.29% 9.51% 8.52% 6.92% 9.47% 4.63% 1.77% 1.04% 1.53% 1.67%
2025/05/15 15.83% 8.73% 8.5% 6.1% 7.72% 5.05% 2.77% 0.91% 1.36% 1.94%
2025/05/16 16.41% 9.82% 8.92% 5.74% 8.54% 4.06% 1.78% 1.27% 1.36% 2.76%
2025/05/17 16.04% 9.69% 8.49% 6.15% 8.65% 5.83% 1.73% 2.13% 1.04% 1.3%
2025/05/18 16.94% 9.84% 8.02% 6.67% 9.85% 4.6% 2.09% 0.56% 1.2% 2%
2025/05/19 15.17% 8.22% 9.44% 6.31% 10.5% 5.25% 2.48% 2.08% 0.7% 1.34%
2025/05/20 16.03% 8.63% 9.3% 6.23% 8% 6.16% 1.75% 2.33% 0.94% 2.93%
2025/05/21 14.39% 9.02% 9.71% 6.14% 9.46% 4.49% 2.32% 0.95% 0.93% 2.8%
2025/05/22 16.3% 9.04% 8.42% 6.56% 6.55% 4.95% 2.44% 0.83% 1.42% 2.53%
2025/05/23 18.78% 9.4% 8.87% 7.21% 8.14% 4.19% 1.9% 0.74% 0.99% 1.41%
2025/05/24 16.95% 7.2% 8.85% 7.11% 8.99% 3.86% 1.75% 0.74% 1.53% 2.88%
2025/05/25 19.39% 8.03% 8.32% 7.08% 7.69% 4.28% 1.85% 1.57% 1.35% 3.59%
2025/05/26 20.07% 7.41% 8.53% 6.96% 7.57% 4.7% 2.01% 0.72% 1.03% 1.92%
2025/05/27 19.57% 7.61% 8.57% 7.46% 6.81% 5.31% 2.26% 0.57% 0.95% 2.26%
2025/05/28 16.96% 8.75% 9.04% 6.53% 8.77% 4.61% 2.27% 1.06% 0.99% 2.13%
2025/05/29 17.78% 8.35% 8.16% 6.27% 6.99% 5.33% 1.86% 2.78% 1.43% 2.71%
2025/05/30 17.4% 7.02% 8.37% 6.66% 6.94% 5.04% 2.26% 0.98% 1.41% 1.43%
2025/05/31 19.36% 8.75% 7.8% 6.87% 6.77% 5.74% 1.76% 1.67% 1.55% 0.73%

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In May 2025, Zillow’s impression share fluctuated, starting at 22.33% and ending at 19.36%. Apartments.com saw a rise, peaking mid-month. Realtor.com maintained stability, while Homes.com showed slight growth. Redfin and Angi experienced minor fluctuations. RentCafe and Lennar had varied trends, with Rent.com showing a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Apartments.com® Official Site - Start Your Apartment Search https://www.apartments.com

    Take a Virtual Tour. Get the Location, Price & More. Find Your Apartment Today. Search 1000s of Rental Listings in Your Area Instantly. Find a New Place...

  2. 2
    Realtor.com® https://www.realtor.com

    Search Homes In Your Area — Find your home with the #1 most trusted app by real estate professionals – Realtor.com®. #1 with real estate pros because Realtor.com has the best tools for finding the right home.

  3. 3
    Apartments for Rent Near Me https://www.rentcafe.com

    Availability Updated Daily — See Prices, Photos, Floor Plans, Amenities. Compare Units, Book Tours & Apply. Start Now!

  4. 4
    Compare Agents Before You Sign | Don't Overpay To Sell a Home https://www.upnest.com

    UpNest does your legwork before you sell. See agents, commissions, track record all here.

  5. 5
    Zillow Real Estate - Zillow https://www.zillow.com › homes

    With Zillow, you can browse homes, take virtual tours, find a local agent and more. Ready for a new home? Zillow has the tools and resources to help...

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In the competitive landscape of real estate PPC ads, Apartments.com leads with a focus on virtual tours and instant listings. Realtor.com emphasizes trust and professional tools, while RentCafe highlights daily updates and easy comparisons. UpNest offers agent comparisons to avoid overpaying, and Zillow provides comprehensive tools for home browsing and virtual tours.

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