Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 15.1483391974 |
| 84.8516608026 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 52 |
| 48 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| zillow.com | 35.51 |
| realtor.com | 11.96 |
| apartments.com | 9.96 |
| homes.com | 9.39 |
| redfin.com | 5.71 |
| apartmentlist.com | 2.68 |
| rent.com | 1.89 |
| lennar.com | 1.2 |
| loopnet.com | 1.01 |
| forrent.com | 0.86 |
| others | 19.83 |
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Zillow.com dominates with 35.51% click share, followed by others at 19.83%. Realtor.com and Apartments.com trail with 11.96% and 9.96%, respectively.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | zillow.com | apartments.com | homes.com | realtor.com | apartmentlist.com | redfin.com | angi.com | rent.com | lennar.com | regus.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 13.24% | 10.19% | 9.42% | 5.92% | 4.33% | 4.13% | 3.3% | 3.4% | 1.63% | 1.37% |
| 2026/02/02 | 11.22% | 10.88% | 6.94% | 6.25% | 3.87% | 3.58% | 3.06% | 3.06% | 1.13% | 1.35% |
| 2026/02/03 | 12.39% | 11.01% | 8.6% | 5.29% | 5.66% | 4.13% | 3.73% | 2.1% | 2.05% | 1.4% |
| 2026/02/04 | 11.57% | 10.16% | 8.68% | 5.79% | 3.9% | 4.07% | 4.37% | 2.55% | 1.71% | 1.27% |
| 2026/02/05 | 9.23% | 10.52% | 9.4% | 5.82% | 4.31% | 4.76% | 3.36% | 2.59% | 2.02% | 1.28% |
| 2026/02/06 | 11.67% | 9.16% | 9.53% | 5.02% | 4.66% | 3.5% | 3.8% | 2.4% | 2.62% | 1.4% |
| 2026/02/07 | 10.24% | 9.21% | 9.57% | 6.42% | 4.49% | 4.02% | 3.09% | 2.06% | 2.74% | 1.36% |
| 2026/02/08 | 13.32% | 8.51% | 9.88% | 5.51% | 5.06% | 3.31% | 2.85% | 2.32% | 2.34% | 1.17% |
| 2026/02/09 | 13.19% | 8.78% | 8.69% | 5.4% | 4.98% | 3.05% | 2.9% | 2.66% | 2.14% | 1.29% |
| 2026/02/10 | 12.09% | 10.28% | 8.56% | 5.58% | 5.26% | 2.97% | 3.24% | 2.73% | 2.7% | 1.38% |
| 2026/02/11 | 11.73% | 9.82% | 8.39% | 5.56% | 6.24% | 4.03% | 3.37% | 2.46% | 1.99% | 1.39% |
| 2026/02/12 | 8.91% | 10.15% | 9.09% | 5.62% | 4.17% | 4.6% | 3.24% | 2.5% | 1.95% | 1.23% |
| 2026/02/13 | 11.33% | 8.89% | 9.26% | 4.87% | 4.53% | 3.4% | 3.69% | 2.33% | 2.55% | 1.36% |
| 2026/02/14 | 9.95% | 8.94% | 9.31% | 6.24% | 4.36% | 3.9% | 3% | 2% | 2.68% | 1.32% |
| 2026/02/15 | 12.89% | 8.23% | 9.57% | 5.34% | 4.9% | 3.21% | 2.76% | 2.25% | 2.27% | 1.13% |
| 2026/02/16 | 12.85% | 8.55% | 8.47% | 5.26% | 4.86% | 2.97% | 2.82% | 2.59% | 2.09% | 1.26% |
| 2026/02/17 | 9.76% | 11.33% | 7.98% | 6.71% | 5.61% | 3.47% | 4.02% | 4.1% | 1.79% | 1.3% |
| 2026/02/18 | 15.24% | 10.47% | 9.68% | 5.82% | 5.77% | 3.63% | 3.7% | 2.84% | 1.8% | 1.44% |
| 2026/02/19 | 11.62% | 10.42% | 10.57% | 5.86% | 6.34% | 4.01% | 3.22% | 2.32% | 1.35% | 1.54% |
| 2026/02/20 | 12.04% | 11.2% | 9.39% | 6.83% | 5.38% | 3.13% | 2.31% | 2.25% | 1.64% | 1.47% |
| 2026/02/21 | 15.75% | 10.22% | 10.53% | 6.79% | 5.19% | 3.32% | 3.25% | 1.78% | 1.26% | 1.62% |
| 2026/02/22 | 14.23% | 10.2% | 10.09% | 6.82% | 5.45% | 3.85% | 2.52% | 2.27% | 1.28% | 1.29% |
| 2026/02/23 | 13.29% | 10.51% | 9.43% | 6.53% | 5.11% | 3.76% | 3.02% | 3.39% | 1.84% | 1.31% |
| 2026/02/24 | 12.49% | 8.45% | 8.55% | 6.27% | 3.91% | 3.41% | 4.53% | 2.76% | 1.79% | 1.53% |
| 2026/02/25 | 13.4% | 10.81% | 10.28% | 5.97% | 5.72% | 3.02% | 2.91% | 2.76% | 1.67% | 1.35% |
| 2026/02/26 | 14.78% | 10.47% | 8.68% | 6.18% | 5.73% | 3.38% | 1.56% | 3.08% | 1.4% | 1.62% |
| 2026/02/27 | 16.8% | 10.76% | 8.96% | 5.11% | 5.05% | 4.38% | 2.45% | 2.65% | 2.05% | 1.43% |
| 2026/02/28 | 15.88% | 10.84% | 7.68% | 5.75% | 5.37% | 5.01% | 3.29% | 2.72% | 1.52% | 1.06% |
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Zillow’s PPC spend fluctuated, peaking at 16.80% on February 27. Apartments.com maintained steady spend, while Homes.com saw a dip. Realtor.com and Apartmentlist.com showed moderate activity. February ended with Zillow leading.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 4080 |
| 2026/02/02 | 5159 |
| 2026/02/03 | 4439 |
| 2026/02/04 | 4764 |
| 2026/02/05 | 4830 |
| 2026/02/06 | 4610 |
| 2026/02/07 | 4605 |
| 2026/02/08 | 4352 |
| 2026/02/09 | 4840 |
| 2026/02/10 | 4767 |
| 2026/02/11 | 4570 |
| 2026/02/12 | 4830 |
| 2026/02/13 | 4610 |
| 2026/02/14 | 4605 |
| 2026/02/15 | 4352 |
| 2026/02/16 | 4840 |
| 2026/02/17 | 3129 |
| 2026/02/18 | 3654 |
| 2026/02/19 | 3557 |
| 2026/02/20 | 3559 |
| 2026/02/21 | 3407 |
| 2026/02/22 | 3570 |
| 2026/02/23 | 3912 |
| 2026/02/24 | 3879 |
| 2026/02/25 | 3734 |
| 2026/02/26 | 3503 |
| 2026/02/27 | 3436 |
| 2026/02/28 | 3258 |
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In February 2026, advertiser numbers peaked at 5,159 on the 2nd, then gradually declined, ending at 3,258. The month saw a dynamic shift, reflecting fluctuating market strategies.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Zillow.com surged with a 5.65% click share increase, while apartments.com dropped by 0.7%. Other notable gains include veteransunitedrealty.com and apartmentlist.com at 0.13%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | zillow.com | homes.com | apartments.com | realtor.com | redfin.com | apartmentlist.com | rent.com | forrent.com | lennar.com | veteransunitedrealty.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 18.29% | 14.42% | 6.98% | 8.14% | 5.69% | 4.68% | 3.68% | 1.67% | 1.79% | 0.54% |
| 2026/02/02 | 16.4% | 11.26% | 8.18% | 7.97% | 4.61% | 4.8% | 3.96% | 1.27% | 1.39% | 0.65% |
| 2026/02/03 | 17.51% | 13.18% | 7.62% | 7.04% | 5.93% | 5.83% | 2.5% | 1.08% | 2.44% | 0.39% |
| 2026/02/04 | 15.61% | 14.08% | 7.19% | 6.38% | 5.96% | 4.38% | 2.77% | 1.56% | 2.14% | 0.32% |
| 2026/02/05 | 12.32% | 14.93% | 7.45% | 7.56% | 6.64% | 4.29% | 2.82% | 1.37% | 2.21% | 0.19% |
| 2026/02/06 | 16.49% | 15.26% | 6.81% | 6.27% | 5.36% | 4.92% | 2.59% | 1.29% | 2.61% | 0.48% |
| 2026/02/07 | 13.13% | 17.25% | 6.76% | 7.55% | 5.47% | 4.81% | 2.36% | 1.23% | 2.83% | 0.61% |
| 2026/02/08 | 17.29% | 15.59% | 5.69% | 6.95% | 4.32% | 5.23% | 2.45% | 1.25% | 2.19% | 5.45% |
| 2026/02/09 | 18.3% | 14.07% | 6.19% | 7.34% | 3.85% | 5.59% | 3.16% | 1.25% | 2.37% | 2.41% |
| 2026/02/10 | 18.02% | 13.14% | 7.12% | 7.35% | 3.78% | 6.06% | 3.3% | 1.16% | 2.97% | 1.66% |
| 2026/02/11 | 16.78% | 13.16% | 7.21% | 7% | 4.66% | 6.91% | 2.85% | 1.23% | 2.3% | 0.13% |
| 2026/02/12 | 12.32% | 14.93% | 7.45% | 7.56% | 6.64% | 4.29% | 2.82% | 1.37% | 2.21% | 0.19% |
| 2026/02/13 | 16.49% | 15.26% | 6.81% | 6.27% | 5.36% | 4.92% | 2.59% | 1.29% | 2.61% | 0.48% |
| 2026/02/14 | 13.13% | 17.25% | 6.76% | 7.55% | 5.47% | 4.81% | 2.36% | 1.23% | 2.83% | 0.61% |
| 2026/02/15 | 17.29% | 15.59% | 5.69% | 6.95% | 4.32% | 5.23% | 2.45% | 1.25% | 2.19% | 5.45% |
| 2026/02/16 | 18.3% | 14.07% | 6.19% | 7.34% | 3.85% | 5.59% | 3.16% | 1.25% | 2.37% | 2.41% |
| 2026/02/17 | 13.43% | 11.35% | 8.58% | 7.41% | 5.24% | 6.62% | 4.8% | 1.33% | 2.23% | 0.94% |
| 2026/02/18 | 21.16% | 15.14% | 7.49% | 6.4% | 6.25% | 6.1% | 3.26% | 1.58% | 1.48% | 0.86% |
| 2026/02/19 | 14.65% | 17.16% | 8.06% | 7.48% | 4.74% | 7.07% | 2.72% | 2.01% | 1.8% | 0.25% |
| 2026/02/20 | 16.82% | 15.33% | 8.05% | 8.5% | 3.7% | 6.58% | 2.72% | 1.38% | 1.74% | 0.76% |
| 2026/02/21 | 21.06% | 17.71% | 6.99% | 7.7% | 3.79% | 5.9% | 1.87% | 1.5% | 1.4% | 1.55% |
| 2026/02/22 | 18.69% | 16.41% | 6.63% | 9.72% | 4.41% | 5.44% | 2.51% | 1.47% | 1.55% | 0.95% |
| 2026/02/23 | 19.42% | 13.48% | 6.66% | 7.57% | 6.01% | 5.62% | 3.93% | 1.52% | 2.06% | 0.66% |
| 2026/02/24 | 19.07% | 13.63% | 5.73% | 6.68% | 4.22% | 4.2% | 3.36% | 1.84% | 2.31% | 0.87% |
| 2026/02/25 | 18.37% | 15.75% | 8.15% | 8.7% | 3.81% | 5.85% | 2.89% | 1.86% | 1.91% | 0.66% |
| 2026/02/26 | 20.1% | 13.71% | 7.26% | 7.07% | 4.22% | 6.55% | 3.47% | 1.64% | 1.62% | 0.48% |
| 2026/02/27 | 22.39% | 14.67% | 7.01% | 8.33% | 7.28% | 5.24% | 2.79% | 1.28% | 2.02% | 0.63% |
| 2026/02/28 | 22.65% | 10.74% | 7.67% | 6.64% | 6.45% | 6.12% | 3.01% | 2.05% | 1.81% | 0.77% |
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Zillow’s impression share fluctuated, peaking at 22.65% on February 28. Homes.com saw a decline, ending at 10.74%. Apartments.com and Realtor.com showed moderate stability, while Redfin and others experienced minor shifts.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Your Listing, Your Lead™ is the core of Homes.com. Only the listing agent gets your lead.
Search Homes In Your Area — Find your home with the #1 most trusted app by real estate professionals – Realtor.com®. #1 with real estate pros because Realtor.com has the best tools for finding the right home. Set Price Alerts.
Redfin Agents Have The Expertise And Experience To Help You Find Your Perfect Home. Schedule...
VA Expertise & Personal Service. Find a Local Real Estate Agent Today.
Zillow Real Estate — With Zillow, you can browse homes, take virtual tours, find a local agent and more. Ready for a new...
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In the competitive realm of real estate PPC ads, Homes.com emphasizes agent exclusivity with “Your Listing, Your Lead™.” Realtor.com touts trust and top-tier tools, while Redfin highlights agent expertise. Veterans United Realty focuses on VA specialization, and Zillow offers virtual tours and local agent connections.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Services Real Estate Services March 2026 Report
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Data within the US Services Real Estate Services March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The US Services Real Estate Services March 2026 Report aggregates data from across both device types and Google Shopping.
The US Services Real Estate Services March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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