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US Services Recruitment - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ziprecruiter.com 13.84
indeed.com 12.3
jobs2careers.com 7.28
flexjobs.com 6.84
resume-now.com 4.2
myperfectresume.com 3.24
insightglobal.com 3.13
resumegenius.com 2.45
resume.co 2.4
monster.com 2.31
others 42.01

Copyright © Adthena. All rights reserved.

In the recruitment PPC landscape, ‘others’ dominate with 42.01% click share, while ZipRecruiter leads individual domains at 13.84%.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date myperfectresume.com resume-now.com resumegenius.com ziprecruiter.com resume.co indeed.com flexjobs.com insightglobal.com jobs2careers.com goarmy.com
2025/05/01 11.53% 8.93% 7.93% 5.29% 6.97% 4.38% 5.22% 3.74% 3.69% 1.5%
2025/05/02 9.81% 8.16% 5.74% 6.16% 5.15% 6.67% 4.09% 3.71% 3.97% 2.14%
2025/05/03 8.96% 8.49% 5.91% 5.38% 5.95% 7.49% 4.36% 3.32% 3.38% 2.16%
2025/05/04 9.41% 8.38% 6.29% 5.73% 4.92% 8.58% 3.55% 3.67% 6.21% 1.96%
2025/05/05 9.14% 9.61% 6.26% 8.11% 6.05% 4.31% 3.45% 1.48% 5.51% 2.04%
2025/05/06 9.03% 9.84% 6.62% 5.5% 6.81% 4.62% 4.72% 1.45% 4.93% 1.89%
2025/05/07 9.48% 10.11% 6.74% 7.41% 6.17% 4.8% 5.67% 1.89% 5.41% 1.87%
2025/05/08 11.06% 9.2% 6.51% 6.42% 7.29% 4.01% 5.38% 2.29% 4.66% 1.8%
2025/05/09 9.75% 8.91% 7.12% 4.87% 6.19% 4.92% 6.16% 3.44% 3.73% 2.37%
2025/05/10 8.41% 7.08% 4.83% 5.55% 6.15% 9.13% 5.08% 3.9% 4.65% 2.86%
2025/05/11 9.12% 7.57% 5.37% 6.14% 6.93% 9.8% 4.5% 1.79% 4.86% 3.14%
2025/05/12 10.89% 9.57% 5.67% 6.16% 7.18% 4.6% 3.47% 1.05% 7.98% 3.49%
2025/05/13 9.94% 8.65% 4.86% 7.64% 7.27% 5.76% 3.83% 2.01% 5.46% 2.96%
2025/05/14 11.03% 8.17% 4.34% 6.54% 7.6% 5.39% 4.86% 2.24% 5.35% 2.48%
2025/05/15 10.52% 8.62% 5.66% 8.87% 6.58% 5.76% 5.27% 2.28% 3.93% 1.92%
2025/05/16 9.34% 8.59% 4.1% 7.05% 6.32% 5.31% 5.82% 2.26% 3.47% 2.88%
2025/05/17 8.36% 6.71% 3.39% 7.75% 6.25% 6.96% 5.9% 2.98% 4.42% 2.38%
2025/05/18 9.26% 8.07% 5.02% 8.45% 6.32% 7.31% 4.81% 2.8% 4.16% 2.46%
2025/05/19 7.94% 6.95% 4.52% 9.3% 4.84% 6.5% 5.44% 2.92% 4.83% 2.96%
2025/05/20 9.07% 7.71% 5.21% 12.35% 4.15% 5.26% 4.66% 1.61% 3.4% 2.93%
2025/05/21 9.98% 8.57% 4.46% 6.93% 6.23% 5.6% 4% 2.62% 4.85% 3.13%
2025/05/22 8.59% 8.5% 4.3% 9.32% 4.47% 4.7% 4.66% 2.46% 3.79% 3.74%
2025/05/23 9.44% 8.02% 6.01% 8.26% 5.94% 5.63% 4.72% 2.59% 4.99% 3.12%
2025/05/24 8.41% 9.07% 5.98% 4.61% 5.58% 7.56% 6.06% 2.48% 3.03% 3.13%
2025/05/25 8.73% 9.67% 4.67% 4.39% 6% 8.72% 4.18% 2.91% 3.53% 2.77%
2025/05/26 9.23% 8.36% 5.96% 4.11% 5.77% 8.71% 4.27% 4.73% 2.82% 2.95%
2025/05/27 10.98% 9.79% 6.16% 5.3% 7.51% 5.3% 5.68% 1.9% 2.83% 3.86%
2025/05/28 10.38% 11.08% 5.46% 5.51% 5.78% 5.86% 4.84% 1.45% 3.54% 3.13%
2025/05/29 10.41% 11.38% 6.1% 7.59% 7.5% 4.41% 5.02% 1.46% 2.46% 3.1%
2025/05/30 11.74% 10.7% 8.19% 4.69% 5.24% 5.19% 5.82% 3.25% 2.44% 1.56%
2025/05/31 11.93% 9.66% 7.17% 5.81% 5.63% 5.44% 4.92% 3.3% 2.71% 1.42%

Copyright © Adthena. All rights reserved.

In May 2025, myperfectresume.com led with a fluctuating spend share, peaking at 11.93% on the 31st. resume-now.com and resumegenius.com followed, showing varied trends. ziprecruiter.com saw a notable spike mid-month, while indeed.com maintained a steady presence. flexjobs.com and insightglobal.com had lower shares, with insightglobal.com experiencing a dip. jobs2careers.com and goarmy.com remained consistent, ending the month with modest shares.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 628
2025/05/02 687
2025/05/03 646
2025/05/04 688
2025/05/05 756
2025/05/06 716
2025/05/07 722
2025/05/08 711
2025/05/09 683
2025/05/10 660
2025/05/11 690
2025/05/12 689
2025/05/13 736
2025/05/14 724
2025/05/15 718
2025/05/16 698
2025/05/17 670
2025/05/18 691
2025/05/19 739
2025/05/20 720
2025/05/21 708
2025/05/22 724
2025/05/23 668
2025/05/24 640
2025/05/25 658
2025/05/26 683
2025/05/27 674
2025/05/28 688
2025/05/29 655
2025/05/30 641
2025/05/31 600

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 628, peaked at 756 on May 5, and concluded at 600, showing a dynamic month.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ziprecruiter.com 1.83%
goarmy.com 0.64%
flexjobs.com 0.64%
ksl.com 0.34%
goodwill.org 0.3%
lowes.com -0.35%
snagajob.com -0.79%
indeed.com -0.89%
readysethire.com -0.93%
jobs2careers.com -2.38%

Copyright © Adthena. All rights reserved.

ZipRecruiter surged with a 1.83% click share increase, while Jobs2Careers faced a 2.38% decline. GoArmy and FlexJobs both gained 0.64%, contrasting Indeed’s 0.89% drop.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date flexjobs.com ziprecruiter.com myperfectresume.com resume-now.com indeed.com jobs2careers.com resume.co resumegenius.com insightglobal.com readysethire.com
2025/05/01 8.29% 6.7% 6.12% 5.56% 4.89% 8.28% 3.91% 3.87% 3.81% 1.67%
2025/05/02 7.04% 5.49% 5.47% 4.98% 7.39% 7.96% 3.33% 3.1% 3.76% 0.71%
2025/05/03 6.94% 6.04% 5.1% 4.85% 8.32% 6.54% 3.35% 3.15% 3.75% 0.55%
2025/05/04 5.7% 5.25% 4.78% 4.49% 9.96% 11.12% 2.72% 3.25% 3.81% 2.2%
2025/05/05 5.65% 8.1% 5.05% 5.57% 4.39% 10.49% 3.3% 3.45% 1.28% 3.58%
2025/05/06 7.7% 5.6% 5.14% 5.47% 5.17% 10.06% 3.75% 3.26% 1.39% 3.26%
2025/05/07 8.35% 7.37% 5.3% 5.45% 4.91% 10.66% 3.36% 3.6% 1.89% 5.59%
2025/05/08 8.64% 7.68% 6.01% 5.21% 4.78% 8.82% 3.98% 3.5% 2.47% 3.39%
2025/05/09 10.25% 5.34% 5.54% 5.32% 5.83% 7.69% 3.69% 4.07% 4.09% 1.81%
2025/05/10 8.48% 4.9% 4.77% 4.05% 10.34% 9.57% 3.48% 2.57% 3.78% 2.01%
2025/05/11 7.38% 5.78% 4.77% 4.45% 11.25% 9.35% 3.78% 2.73% 1.65% 1.26%
2025/05/12 5.45% 7.2% 6.18% 5.51% 5.57% 15.97% 4.03% 3.16% 0.84% 2.1%
2025/05/13 6.11% 7.99% 5.57% 5.06% 6.89% 10.78% 3.76% 2.58% 2.05% 1.97%
2025/05/14 7.43% 6.78% 5.65% 4.51% 6.61% 10.79% 3.65% 2.15% 2.09% 2.16%
2025/05/15 8.36% 8.62% 5.99% 5.38% 7.28% 8.13% 3.98% 3.04% 2.16% 2.35%
2025/05/16 9.6% 7.04% 5.42% 5.24% 6.72% 7.02% 3.74% 2.36% 2.2% 0.95%
2025/05/17 8.99% 8.3% 4.26% 3.91% 8.17% 8.52% 3.49% 1.66% 2.62% 2.42%
2025/05/18 8.49% 8.03% 4.78% 4.62% 8.33% 8.41% 3.46% 2.58% 2.49% 1.51%
2025/05/19 8.95% 8.91% 4.33% 4.05% 7.24% 8.9% 2.66% 2.24% 2.77% 3.61%
2025/05/20 7.42% 12.42% 5.29% 4.64% 5.86% 6.85% 2.45% 2.89% 1.42% 1.12%
2025/05/21 6.47% 8.1% 5.53% 5.07% 6.02% 8.87% 3.39% 2.62% 2.54% 2.27%
2025/05/22 7.59% 9.4% 4.86% 4.99% 5.19% 6.87% 2.8% 2.64% 2.3% 2.24%
2025/05/23 7.75% 7.3% 5.14% 4.55% 6.72% 9.37% 3.44% 3.06% 2% 0.53%
2025/05/24 9.6% 5.54% 4.56% 4.97% 7.79% 6.16% 3.21% 3.09% 2.23% 2.71%
2025/05/25 6.53% 5.01% 4.72% 5.06% 10.44% 7.23% 3.61% 2.67% 3.37% 0.67%
2025/05/26 7.81% 4.97% 5.27% 5.49% 9.79% 5.73% 3.7% 3.21% 5.26% 0.65%
2025/05/27 9.76% 6.2% 6.46% 6.03% 5.81% 6.13% 4.69% 3.53% 2.08% 0.82%
2025/05/28 8.72% 7.35% 5.7% 6.24% 7.4% 7.48% 3.47% 2.94% 1.44% 0.51%
2025/05/29 8.6% 7.82% 5.92% 6.62% 5% 5.73% 4.64% 3.33% 1.83% 0.96%
2025/05/30 9.4% 5.39% 6.66% 6.5% 5.22% 4.96% 3.35% 4.59% 2.93% 1.21%
2025/05/31 8.06% 7.33% 6.62% 5.69% 5.46% 5.14% 3.53% 3.48% 3.21% 0.06%

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Flexjobs.com saw fluctuating impressions, peaking at 10.25% on May 9. Ziprecruiter.com spiked to 12.42% on May 20. Indeed.com had a notable rise, reaching 11.25% on May 11. Jobs2careers.com peaked at 15.97% on May 12. The month ended with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Fully Remote Companies Hiring https://www.flexjobs.com

    2025's Best Remote Jobs Site — FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.

  2. 2
    $19-57/Hr: Hiring Immediately - Immediate Hiring, Apply Today https://www.jobs2careers.com › jobs-near-you › hiring-now

    Top 10 Best Rated Jobs in Your Area. Hiring Immediately. Training Available - Apply Now!

  3. 3
    Free Resume Templates https://www.myperfectresume.com

    Automatic Resumes, No Writing — Our Automatic Resume Templates Make You a Perfect Resume in Just a Few Clicks. Free & Easy

  4. 4
    (Free) Resume Templates https://www.resume-now.com

    Create a Resume in Minutes — Shut Out of a Job? Our Users Get Hired 2x Faster! Get a Job-Winning Resume Template Now.

  5. 5
    ZipRecruiter — Official Site https://www.ziprecruiter.com

    ZipRecruiter.com — Discover Your Dream Job or Hire the Right Job Seekers on ZipRecruiter. See Why 2M Employers Have Used ZipRecruiter for Their Hiring Needs. Search Jobs & Post Jobs.

Copyright © Adthena. All rights reserved.

In the competitive world of recruitment, FlexJobs stands out by promoting verified remote jobs with a trial offer, while Jobs2Careers emphasizes immediate hiring with competitive pay. MyPerfectResume and Resume-Now focus on simplifying resume creation, promising quick, professional results. ZipRecruiter highlights its vast employer network, showcasing its dual appeal to job seekers and employers.

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