US Telecommunications Cloud Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
hostinger.com	52.46
ionos.com	19.33
apple.com	8.12
godaddy.com	3.8
google.com	2.72
forbes.com	1.81
liquidweb.com	1.43
bluehost.com	1.39
cybernews.com	1.17
ringcentral.com	0.99
others	6.78

Hostinger leads with 52.46% click share, followed by Ionos at 19.33%. Apple holds 8.12%, while ‘others’ collectively capture 6.78%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	hostinger.com	godaddy.com	ionos.com	cybernews.com	forbes.com	ringcentral.com	liquidweb.com	google.com	aws.amazon.com	linode.com
2025/05/01	14.03%	7.38%	12.44%	3.81%	3.9%	10.17%	5.8%	4.28%	7.28%	3.34%
2025/05/02	14.72%	12.01%	8.68%	4.74%	6.19%	7.2%	6.41%	4.62%	5.33%	3.35%
2025/05/03	16.36%	10.87%	9.63%	3.62%	4.82%	8.52%	8.21%	3.19%	5.34%	4.79%
2025/05/04	15.88%	7.77%	8.78%	4.81%	6.9%	10.6%	6.33%	3.72%	5.81%	3.57%
2025/05/05	17.61%	11.43%	10.3%	5.67%	7.93%	7.78%	5.83%	2.74%	4.74%	2.56%
2025/05/06	15.13%	10.51%	9.73%	5.49%	6.42%	10.9%	4.58%	4.28%	4.56%	2.98%
2025/05/07	13.01%	9.02%	8.86%	3.32%	5.6%	12.49%	6.32%	3.06%	4.9%	3.62%
2025/05/08	10.33%	8.88%	8.83%	4.77%	6.42%	7.68%	7.93%	4.18%	4.7%	4.81%
2025/05/09	13.9%	11.32%	11.88%	4.42%	7.49%	7.82%	5.83%	3.64%	1.6%	3.83%
2025/05/10	14.34%	7.47%	12.62%	3.68%	5.94%	10.88%	6.41%	5.2%	4.63%	4.28%
2025/05/11	13.32%	8.86%	10.45%	3.71%	5.25%	8.08%	5.56%	4.9%	4.98%	4.71%
2025/05/12	15.57%	7.45%	11.64%	4.33%	5.94%	5.88%	6.74%	2.11%	6.63%	5.06%
2025/05/13	12.21%	11.52%	12.46%	3.96%	5.73%	9.71%	5.64%	5.07%	4.53%	2.5%
2025/05/14	16.28%	8.09%	9.51%	3.95%	6.37%	9.15%	6.74%	4.04%	2.69%	2.8%
2025/05/15	13.92%	11.17%	8.15%	4.09%	7.45%	10.72%	6.78%	4.11%	3.04%	4.65%
2025/05/16	13.33%	8.33%	10.02%	4.44%	8.36%	8.32%	6.49%	3.6%	5.7%	1.52%
2025/05/17	10.9%	5.46%	11.93%	4.28%	8.57%	8.89%	8.13%	4.79%	4%	5%
2025/05/18	13.65%	7.97%	11.65%	4.54%	10.73%	6.88%	6.68%	4.35%	4.44%	4.93%
2025/05/19	15.33%	8.88%	10.94%	4.35%	7.82%	6.84%	5.96%	4.49%	4.16%	4.33%
2025/05/20	15.36%	8.01%	9.51%	4.69%	8.84%	7.46%	6.96%	4.03%	3.18%	3.69%
2025/05/21	12.83%	6.01%	8.11%	3.42%	6.34%	11.5%	7.23%	3.63%	2.57%	3.41%
2025/05/22	11.07%	9.04%	9.18%	3.68%	6.76%	10.53%	5.31%	3.67%	2.82%	5.67%
2025/05/23	11.11%	10.53%	10.38%	5.78%	6.57%	8.35%	6.07%	3.71%	1.66%	5.24%
2025/05/24	14.44%	10.88%	12.02%	1.95%	4.96%	5.65%	7.02%	4.8%	5.01%	4.02%
2025/05/25	12.54%	8.91%	9.31%	4.5%	7.7%	7.93%	5.48%	3.05%	4.21%	4.65%
2025/05/26	13.49%	11.43%	8.37%	5.87%	7.73%	5.79%	5.01%	4.6%	4.92%	3.91%
2025/05/27	12.43%	10.51%	6.82%	5.64%	7.33%	5.49%	8.39%	4.21%	3.91%	2.63%
2025/05/28	13.39%	8.91%	8.66%	7.01%	6.31%	7.38%	6.11%	3.05%	4.91%	4.28%
2025/05/29	12.06%	11.79%	8.43%	4.43%	6.57%	8.36%	5.66%	4.76%	2.13%	2.69%
2025/05/30	16.88%	12.35%	7.53%	4.92%	6.05%	8.39%	6.4%	3.68%	3.18%	3.78%
2025/05/31	15.13%	13.58%	10.24%	7.72%	6.62%	6.18%	4.91%	4.77%	3.48%	3.32%

Hostinger led May with fluctuating spend, peaking at 17.61% on May 5. GoDaddy’s share rose steadily, ending at 13.58%. Ionos maintained a mid-range presence, while Cybernews and Forbes showed varied trends. RingCentral and LiquidWeb had notable shifts, with Google and AWS showing lower, stable shares. Linode’s share remained modest.

Market Exposure

Competitor Count for US Telecommunications Cloud Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	59
2025/05/02	59
2025/05/03	55
2025/05/04	58
2025/05/05	59
2025/05/06	65
2025/05/07	67
2025/05/08	70
2025/05/09	61
2025/05/10	60
2025/05/11	63
2025/05/12	58
2025/05/13	62
2025/05/14	66
2025/05/15	61
2025/05/16	65
2025/05/17	60
2025/05/18	61
2025/05/19	67
2025/05/20	60
2025/05/21	62
2025/05/22	70
2025/05/23	58
2025/05/24	58
2025/05/25	58
2025/05/26	56
2025/05/27	56
2025/05/28	59
2025/05/29	63
2025/05/30	64
2025/05/31	55

May began with 59 advertisers, fluctuating throughout. Peaks on May 8 and 22 reached 70. The month concluded with a dip to 55.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Cloud Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
hostinger.com	1.48%
bluehost.com	0.88%
godaddy.com	0.81%
kemptechnologies.com	0.23%
aircall.io	0.19%
windriver.com	-0.09%
aws.amazon.com	-0.15%
ringcentral.com	-0.24%
rackspace.com	-1.34%
ionos.com	-2.06%

Hostinger leads with a 1.48% click share rise, while Ionos drops by 2.06%. Bluehost and GoDaddy also see gains, contrasting Rackspace’s decline.

Campaign Efficiency

US Telecommunications Cloud Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	hostinger.com	godaddy.com	bluehost.com	ionos.com	apple.com	cybernews.com	liquidweb.com	forbes.com	linode.com	ringcentral.com
2025/05/01	33.3%	6.85%	2.67%	15.68%	6.09%	2.81%	5.19%	1.95%	3.71%	2.58%
2025/05/02	30.03%	7.19%	0.21%	15.71%	6.24%	3.48%	5.72%	3.67%	3.79%	2.07%
2025/05/03	33.85%	7.9%	0.85%	15.88%	6.06%	2.41%	6.88%	2.56%	4.27%	2.38%
2025/05/04	33%	7.28%	1.13%	13.51%	5.65%	3.56%	6.44%	3.88%	3.79%	2.31%
2025/05/05	31.57%	8.3%	3.56%	17.25%	6.21%	3.54%	4.92%	4.52%	2.39%	2%
2025/05/06	30.35%	7.37%	1.03%	17.23%	5.34%	4.35%	4.12%	3.97%	3.06%	2.64%
2025/05/07	27.32%	5.76%	5.18%	14.49%	5.88%	2.24%	6.34%	3.92%	3.84%	3.46%
2025/05/08	24.21%	8.17%	5.21%	14.53%	5.74%	3.31%	7.42%	3.9%	4.82%	2.1%
2025/05/09	29.07%	8.73%	7.69%	15.39%	5.4%	2.64%	4.13%	3.96%	3.26%	1.74%
2025/05/10	28.78%	6.8%	6.29%	17.52%	5.49%	2.53%	5.5%	3.36%	4.18%	2.5%
2025/05/11	28.08%	8.44%	2.98%	16.26%	5.57%	2.72%	4.87%	2.83%	4.4%	1.81%
2025/05/12	27.76%	9.42%	6.28%	17.01%	5.42%	3.12%	4.88%	2.84%	3.97%	1.47%
2025/05/13	24.11%	10.17%	3.13%	19.1%	6.86%	3.1%	5.14%	3.66%	2.67%	2.63%
2025/05/14	27.46%	8.21%	2.88%	14.04%	5.53%	2.85%	6.83%	3.35%	3.23%	2.84%
2025/05/15	31.22%	8.09%	6.2%	12.41%	5.88%	2.79%	5.69%	3.79%	4.38%	2.83%
2025/05/16	27.09%	6.59%	7.07%	16.41%	5.58%	2.53%	5.4%	4.11%	1.41%	2.3%
2025/05/17	25.52%	6.51%	6.17%	15.19%	5.39%	2.77%	7.5%	3.97%	4.72%	2.23%
2025/05/18	24.94%	8.57%	10.12%	14%	5.37%	2.84%	5.22%	5.24%	4.2%	1.47%
2025/05/19	27.31%	6.33%	12.63%	15.11%	5.08%	3.37%	4.72%	3.98%	3.63%	1.66%
2025/05/20	26.85%	8.38%	14.16%	11.96%	5.55%	2.95%	5.55%	4.03%	3.36%	1.55%
2025/05/21	25.62%	10.8%	11.8%	10.58%	4.99%	2.19%	6.06%	3.09%	2.82%	2.3%
2025/05/22	25.58%	9.05%	5.75%	12.18%	5.23%	3.28%	4.93%	4.38%	5.84%	2.72%
2025/05/23	28.87%	10.97%	1.79%	13.75%	6.15%	3.86%	5.56%	3.69%	5.2%	2.11%
2025/05/24	27.66%	11.76%	10.15%	13.96%	5.44%	1.27%	5.48%	2.3%	3.48%	1.28%
2025/05/25	23.88%	12.5%	14.98%	10.41%	4.84%	2.65%	3.98%	3.24%	3.82%	1.76%
2025/05/26	22.49%	12.6%	8.05%	11.78%	5.78%	3.47%	4.1%	3.54%	4.1%	1.37%
2025/05/27	28.28%	11.52%	4.92%	9.25%	5.11%	3.76%	7.09%	3.64%	2.58%	1.49%
2025/05/28	26.14%	11.15%	4.83%	14.04%	5.81%	5.3%	5.48%	3.34%	4.15%	1.84%
2025/05/29	25.85%	13.37%	5.34%	13.23%	5.6%	3.12%	4.57%	3.13%	2.86%	2.25%
2025/05/30	30.02%	16.1%	3.25%	11.64%	5.79%	3.39%	5.34%	2.66%	3.91%	1.66%
2025/05/31	26.48%	18.46%	12.93%	11.15%	4.49%	4.36%	3.46%	3.04%	2.85%	1.17%

In May 2025, Hostinger’s impression share fluctuated, peaking early and declining mid-month. GoDaddy’s share rose steadily, ending strong. Bluehost and Ionos showed varied trends, while Apple and Cybernews remained stable. Liquidweb, Forbes, Linode, and RingCentral experienced minor fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Apple One https://one.apple.com
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2
Hosting Starting at $2.95/mo https://www.bluehost.com
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3
Hostinger – Web Hosting https://www.hostinger.com
Trusted by Millions — Get a website, domain, and hosting all-in-one for just $2.99/mo. No hidden fees or upsells. Launch your website in minutes – no design or technical skills required. Get online today.
4
IONOS https://www.ionos.com
Websites, Domains and more — Find business and online success with hosting, domains, websites & eCommerce – shop now! Get...
5
Virtual Private Server Hosting https://www.liquidweb.com
VPS Plans from $5/mo — Tailor Your VPS Hosting To Your Needs & Your Budget - View Plans & Pricing To Get Started.

In the competitive landscape of Google’s SERP, Apple, Bluehost, Hostinger, IONOS, and Liquid Web shine with compelling PPC ads. Apple One entices with an all-in-one subscription, while Bluehost and Hostinger offer affordable, user-friendly web hosting solutions. IONOS emphasizes business success, and Liquid Web highlights customizable VPS hosting.

Frequently Asked Questions

Why is the US Telecommunications Cloud Services May 2025 Report useful and how should I use it?

Why is the US Telecommunications Cloud Services May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Telecommunications Cloud Services May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Telecommunications Cloud Services May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Telecommunications Cloud Services May 2025 Report?

The US Telecommunications Cloud Services May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Cloud Services May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications Cloud Services May 2025 Report for?

The US Telecommunications Cloud Services May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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US Telecommunications Cloud Services - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Competitor Count for US Telecommunications Cloud Services

Market Loss & Market Gains for US Telecommunications Cloud Services

US Telecommunications Cloud Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Frequently Asked Questions

Why is the US Telecommunications Cloud Services May 2025 Report useful and how should I use it?

Why is the US Telecommunications Cloud Services May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Cloud Services May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Cloud Services May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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