US Telecommunications Cloud Services - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Services – US

Google AI Overview visibility for Telecommunications Cloud Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 63.8951310861
36.1048689139
63%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 25%
Seasonal 0%
Local 0%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hostinger.com 58.7
ionos.com 23.69
bluehost.com 4.03
google.com 3.78
godaddy.com 3.05
wpengine.com 0.92
forbes.com 0.9
ringcentral.com 0.75
apple.com 0.73
cybernews.com 0.57
others 2.88
  • hostinger.com - 58.7%
  • ionos.com - 23.69%
  • bluehost.com - 4.03%
  • google.com - 3.78%
  • godaddy.com - 3.05%
  • wpengine.com - 0.92%
  • forbes.com - 0.9%
  • ringcentral.com - 0.75%
  • apple.com - 0.73%
  • cybernews.com - 0.57%
  • others - 2.88%

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Hostinger dominates with 58.7% click share, followed by Ionos at 23.69%. Others collectively hold 2.88%, while Google and Bluehost trail with 3.78% and 4.03%, respectively.

Market Exposure

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date bluehost.com hostinger.com ionos.com ringcentral.com forbes.com godaddy.com cybernews.com google.com aws.amazon.com wpengine.com
2026/10/01 19.26% 19.52% 7.6% 7.49% 2.55% 4.95% 0.97% 5.1% 1.01% 6.51%
2026/10/02 16.2% 19.21% 10.06% 5.27% 3.75% 9.24% 2.29% 2.63% 0.71% 12.82%
2026/10/03 17.97% 23.52% 6.33% 3.92% 3.94% 11.22% 2.49% 3.53% 1.81% 5.7%
2026/10/04 16.47% 20.71% 5.98% 3.33% 3.82% 12.39% 3.11% 5.33% 1.81% 8.69%
2026/10/05 18.28% 28.67% 6.33% 6% 2.5% 11.41% 1.74% 3.5% 1.1% 5.01%
2026/10/06 15.58% 28.46% 7.13% 5.26% 2.34% 13.52% 1.64% 4.7% 0.16% 5%
2026/10/07 15.46% 28.66% 7.98% 9.87% 1.8% 8.43% 1.87% 5.14% 1.24% 5.67%
2026/10/08 16.11% 22.39% 7.88% 9.01% 1.25% 13.23% 1.14% 6.97% 2.53% 0%
2026/10/09 16.73% 29.84% 6.36% 6.75% 1.65% 12.86% 1.51% 2.93% 0.21% 5.24%
2026/10/10 15.12% 34.08% 9.58% 4.22% 1.13% 8.95% 1.01% 5.94% 1.52% 0%
2026/10/11 12.41% 22.6% 11.94% 2.18% 4.43% 19.68% 2.74% 3.5% 1.5% 0%
2026/10/12 12.49% 25.42% 10.43% 1.48% 2.65% 17.94% 1.71% 7.02% 1.52% 7.24%
2026/10/13 19.45% 23.35% 13.07% 2.32% 2.81% 8.61% 2.4% 7.96% 0.32% 8.61%
2026/10/14 12.83% 22.63% 9.2% 5.07% 1.52% 10.78% 2.03% 8.81% 2.9% 7.31%
2026/10/15 16.72% 27.54% 9.5% 6.01% 1.34% 4.17% 2.62% 6.88% 1.46% 6.98%
2026/10/16 9.57% 30.54% 9.58% 7.46% 3.64% 14.93% 2.78% 6.5% 1.76% 0%
2026/10/17 18.83% 24.62% 8.61% 5.24% 1.82% 11.59% 2.1% 7.39% 1.12% 6.01%
2026/10/18 14.14% 26.65% 10.15% 5.74% 3.33% 13.95% 1.76% 4.97% 2.17% 5.85%
2026/10/19 9.33% 29.32% 6.94% 5.77% 2.97% 16.45% 2.28% 6.99% 0.06% 5.61%
2026/10/20 14.32% 24.37% 8.39% 8.33% 3.62% 8.54% 3.58% 6.54% 0.57% 5.99%
2026/10/21 17.25% 23.25% 13.39% 3.94% 4.52% 8.06% 2.23% 6.65% 0.16% 6.73%
2026/10/22 14.58% 28.68% 9.69% 2.63% 2.8% 9.65% 0.19% 5.89% 0.67% 12.77%
2026/10/23 9.27% 24.16% 9.88% 6.75% 5.16% 12.5% 3.34% 5.44% 2.03% 0%
2026/10/24 12.5% 14.59% 7.32% 13.4% 10.21% 9.35% 4.24% 3.61% 4.77% 0%
2026/10/25 13.67% 10.92% 8.32% 17.62% 5.61% 3.6% 2.98% 7.08% 1.38% 5.71%
2026/10/26 13.43% 13.73% 8.86% 14.23% 6.92% 9.13% 3.56% 6.25% 4.04% 0.05%
2026/10/27 9.61% 13.49% 10.75% 14.74% 4.78% 18.85% 4.73% 5.84% 0.23% 0%
2026/10/28 8.16% 12.62% 10.07% 9.18% 9.07% 12.17% 4.92% 4.12% 4.42% 5.33%
2026/10/29 10.22% 18.99% 8.42% 7.84% 10.89% 14.86% 5.78% 5.46% 4.6% 0%
2026/10/30 13.53% 18.24% 9.41% 7.97% 7.75% 12.74% 8.44% 6.89% 2.95% 0%
2026/10/31 30.27% 20.98% 9.16% 7.06% 6.85% 5.82% 3.85% 3.36% 1.86% 0%
  • bluehost.com
  • hostinger.com
  • ionos.com
  • ringcentral.com
  • forbes.com
  • godaddy.com
  • cybernews.com
  • google.com
  • aws.amazon.com
  • wpengine.com

Copyright © Adthena. All rights reserved.

Bluehost’s spend share fluctuated, peaking at 30.27% on October 31. Hostinger maintained dominance, reaching 34.08% on October 10. Ionos and RingCentral showed moderate activity, while Forbes and GoDaddy had varied trends.

Market Exposure

Competitor Count for US Telecommunications Cloud Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 37
2026/10/02 38
2026/10/03 38
2026/10/04 42
2026/10/05 40
2026/10/06 42
2026/10/07 42
2026/10/08 38
2026/10/09 41
2026/10/10 35
2026/10/11 36
2026/10/12 32
2026/10/13 32
2026/10/14 39
2026/10/15 39
2026/10/16 31
2026/10/17 38
2026/10/18 35
2026/10/19 32
2026/10/20 36
2026/10/21 34
2026/10/22 31
2026/10/23 39
2026/10/24 44
2026/10/25 35
2026/10/26 45
2026/10/27 43
2026/10/28 48
2026/10/29 37
2026/10/30 39
2026/10/31 34

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October saw fluctuating advertiser numbers, peaking at 48 on the 28th. The month concluded with a slight dip to 34.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Cloud Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ionos.com 4.03%
forbes.com 1.03%
ringcentral.com 0.58%
cybernews.com 0.43%
bluehost.com 0.34%
3cx.com -0.18%
wpengine.com -0.24%
apple.com -0.65%
google.com -0.83%
hostinger.com -5.65%

Copyright © Adthena. All rights reserved.

Ionos.com surged with a 4.03% click share increase, while hostinger.com plummeted by 5.65%. Forbes.com gained 1.03%, contrasting with google.com’s 0.83% decline.

Campaign Efficiency

US Telecommunications Cloud Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date hostinger.com bluehost.com ionos.com godaddy.com forbes.com ringcentral.com aws.amazon.com cybernews.com google.com wpengine.com
2026/10/01 35.24% 15.34% 14.96% 8.26% 1.96% 2% 0.88% 0.97% 1.46% 4.06%
2026/10/02 32.82% 17.73% 16.86% 16.03% 1.06% 0.95% 0.39% 1.22% 0.49% 5.45%
2026/10/03 36.45% 11.89% 17.51% 13.77% 1.48% 0.89% 1.16% 1.2% 0.8% 2.76%
2026/10/04 32.04% 17.86% 13.95% 11.71% 2% 0.78% 1% 1.13% 1.34% 5.11%
2026/10/05 36.85% 19.27% 15.91% 13.64% 1.4% 1.29% 0.5% 0.73% 0.76% 2.56%
2026/10/06 40.82% 15.41% 13.45% 12.96% 0.83% 1.29% 0.17% 0.65% 1.23% 3.03%
2026/10/07 37.11% 15.82% 18.64% 10.9% 0.77% 1.98% 0.49% 0.69% 3.54% 2.69%
2026/10/08 40.48% 16.19% 13.49% 10.39% 0.8% 2.14% 1.2% 0.56% 5.37% 0%
2026/10/09 42.96% 19.28% 9.35% 12.38% 0.9% 1.56% 0.25% 0.66% 2.18% 3.13%
2026/10/10 42.89% 13.3% 15.9% 12.74% 0.4% 0.97% 0.68% 0.6% 4.73% 0%
2026/10/11 37.65% 17.75% 20.09% 12.42% 1.37% 0.45% 0.65% 0.68% 2.2% 0%
2026/10/12 36.91% 17.61% 14.03% 10.28% 1.36% 0.37% 0.66% 1.33% 6.57% 3.57%
2026/10/13 38.3% 20.65% 21.13% 3.76% 1.32% 0.52% 0.24% 1.29% 3.4% 3.8%
2026/10/14 34.17% 19.14% 15.68% 8.87% 0.72% 1.1% 1.16% 0.77% 6.95% 3.62%
2026/10/15 42.28% 15.56% 14.23% 6.18% 0.78% 1.43% 0.97% 1.19% 5.17% 3.74%
2026/10/16 37.82% 16.32% 19.2% 9.89% 1.27% 1.68% 0.86% 1.28% 4.28% 0%
2026/10/17 40.22% 18% 15.71% 8.39% 0.59% 1.18% 0.67% 0.71% 4.97% 3.29%
2026/10/18 38.18% 18.6% 18.77% 9.36% 1.09% 1.36% 1.07% 0.74% 2.57% 3.09%
2026/10/19 41.48% 13.44% 12.94% 14.15% 1.53% 1.52% 0.1% 1.17% 4.78% 3.16%
2026/10/20 35.93% 22.16% 14.11% 7.01% 1.65% 2.24% 0.38% 1.53% 5.19% 3.57%
2026/10/21 32.23% 17.5% 21.3% 9.36% 2.66% 0.86% 0.19% 1.33% 4.69% 3.3%
2026/10/22 40.84% 13.87% 16.92% 11.84% 2.41% 0.68% 0.43% 0.12% 1.48% 6.76%
2026/10/23 37.31% 16.44% 16.06% 9.5% 4.36% 1.84% 1.52% 2% 1.68% 0%
2026/10/24 26.24% 20.27% 11.74% 12.41% 6.79% 3.83% 4.39% 2.1% 1.22% 0%
2026/10/25 24.23% 21.15% 15.59% 3.91% 5.5% 5.53% 1.39% 1.84% 2.5% 4.12%
2026/10/26 27.73% 21.01% 14.26% 10.86% 5.33% 3.74% 3.2% 1.95% 1.83% 0.04%
2026/10/27 25.01% 17.81% 16.55% 18.9% 3.01% 3.98% 0.26% 2.69% 1.6% 0%
2026/10/28 25.07% 13.94% 16.88% 11.97% 5.47% 2.73% 3.54% 2.41% 1.2% 3.34%
2026/10/29 31.27% 16.83% 13.83% 11.19% 7.66% 2.26% 3.94% 2.83% 1.51% 0%
2026/10/30 30.45% 18.38% 17.2% 10.13% 5.28% 2.2% 2.7% 4.38% 2.19% 0%
2026/10/31 34.29% 29.63% 15.82% 4.71% 3.79% 1.99% 1.66% 1.42% 1.04% 0%
  • hostinger.com
  • bluehost.com
  • ionos.com
  • godaddy.com
  • forbes.com
  • ringcentral.com
  • aws.amazon.com
  • cybernews.com
  • google.com
  • wpengine.com

Copyright © Adthena. All rights reserved.

Hostinger’s impression share fluctuated, peaking at 42.96% on October 9. Bluehost ended strong at 29.63% on October 31. Ionos maintained stability, while GoDaddy saw a decline. Forbes and WP Engine showed modest gains. RingCentral and AWS had varied performances. Cybernews and Google experienced notable spikes mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services - Last month
  1. 1
    Web Hosting Servers That Scale https://www.bluehost.com › web-hosting

    Free Malware Scan & Removal — Launch your site in seconds with Bluehost's AI Website Builder. Plans start at $3.99/mo. Boost...

  2. 2
    GoDaddy™ Official Website | Free Hosting Included https://www.godaddy.com

    Launch your website fast with AI assistance, built in free hosting, & trusted 24/7 support. Create your own modern, professional website with no technical knowledge required. Professional Imagery.

  3. 3
    AI-First Platform for Business - Hostinger - Web Hosting https://www.hostinger.com

    Start growing today: Get hosting, your own AI agent, and more in one all-inclusive plan. Ditch clunky control panels. Hostinger is faster, more affordable, and much easier to use. Fast Web Hosting.

  4. 4
    World's #1 Domain https://www.ionos.com

    Starting at $0.88 — A pro web address starting at $1/year.

  5. 5
    Trusted Website Hosting Platform | WP Engine https://www.wpengine.com

    WP Engine® Provides You With Smart Tools To Design, Build & Launch Your Website With Ease. Take the Complexity Out Of Website Maintenance with a Managed WP Hosting Platform.

Copyright © Adthena. All rights reserved.

In the competitive world of web hosting, Bluehost, GoDaddy, Hostinger, IONOS, and WP Engine stand out with unique propositions. Bluehost emphasizes AI-driven site launches, while GoDaddy offers free hosting and AI assistance. Hostinger highlights an AI-first platform, IONOS boasts affordable domains, and WP Engine simplifies website management.

Frequently Asked Questions

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.