US Telecommunications Cloud Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Services – US

Google AI Overview visibility for Telecommunications Cloud Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.7941588533
60.2058411467
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 4%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hostinger.com 62.75
ionos.com 20.36
google.com 2.5
aws.amazon.com 2.19
bluehost.com 1.84
godaddy.com 1.78
liquidweb.com 1.45
ibm.com 1.24
cybernews.com 0.98
azure.microsoft.com 0.89
others 4.02
  • hostinger.com - 62.75%
  • ionos.com - 20.36%
  • google.com - 2.5%
  • aws.amazon.com - 2.19%
  • bluehost.com - 1.84%
  • godaddy.com - 1.78%
  • liquidweb.com - 1.45%
  • ibm.com - 1.24%
  • cybernews.com - 0.98%
  • azure.microsoft.com - 0.89%
  • others - 4.02%

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Hostinger dominates with 62.75% click share, followed by Ionos at 20.36%. Others collectively hold 4.02%, while Google captures 2.5%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ionos.com hostinger.com aws.amazon.com ringcentral.com google.com cybernews.com liquidweb.com bluehost.com godaddy.com ibm.com
2026/04/01 9% 12.45% 9.58% 6.58% 6.04% 4.92% 10.65% 8.88% 7.15% 4.64%
2026/04/02 13.61% 12.95% 8.68% 4.52% 7.01% 5.11% 10.75% 8.67% 3.69% 6.63%
2026/04/03 13.44% 10.09% 9.04% 5.35% 5.46% 4.45% 8.39% 5.46% 5.83% 6.48%
2026/04/04 11.97% 12.23% 9.57% 3.26% 6.16% 6.36% 6.77% 7.65% 7.38% 4.01%
2026/04/05 14.15% 9.48% 16.03% 3.22% 5.92% 5.48% 7.19% 8.61% 4.94% 8.57%
2026/04/06 11.37% 10.56% 10.6% 4.25% 5.43% 7.07% 6.39% 8.78% 6.26% 6.23%
2026/04/07 9.41% 13.11% 7.6% 5.03% 6.82% 6.38% 8.1% 5.82% 6.56% 5.78%
2026/04/08 15.25% 11.43% 11.17% 3.98% 6.42% 3.65% 8.59% 6.6% 2.98% 2.44%
2026/04/09 14.14% 13.46% 9.86% 4.34% 5.86% 5.61% 9.2% 8.43% 4.63% 1.49%
2026/04/10 12.42% 12.29% 4.82% 3.93% 4.65% 5.84% 8.43% 9.71% 5.33% 4.86%
2026/04/11 13.09% 11.29% 16.64% 1.94% 3.4% 6.54% 9.92% 8.3% 6.03% 1.37%
2026/04/12 13.2% 10.58% 10.71% 4.53% 5.62% 4.3% 7.17% 11.24% 4.65% 7.35%
2026/04/13 15.05% 14.56% 4.49% 4.68% 5.97% 4.76% 6.29% 9.64% 3.97% 6.4%
2026/04/14 16.01% 14.01% 1.66% 4.19% 6.16% 4.75% 8.61% 9.01% 4.86% 8.25%
2026/04/15 12.75% 11.6% 0.09% 6.24% 6.67% 6.48% 8.2% 8.23% 7.65% 5.49%
2026/04/16 12.85% 17.85% 4.99% 4.67% 5.92% 3.51% 5.85% 12.28% 12.64% 4.23%
2026/04/17 12.82% 16.77% 5.67% 6.45% 3.92% 4.65% 4.23% 11.58% 3.25% 7.07%
2026/04/18 13.77% 13.14% 5.85% 4.59% 6.55% 3.66% 3.71% 9.55% 5.46% 11.05%
2026/04/19 13.67% 12.27% 10.35% 3.94% 6.32% 5.91% 6.56% 10.99% 5.67% 10.42%
2026/04/20 17.5% 12.88% 10.52% 4.59% 6.44% 5.16% 5.34% 9.2% 4.14% 8.71%
2026/04/21 12.57% 17.02% 6.16% 5.68% 7.44% 3.95% 2.69% 8.32% 3.8% 10.39%
2026/04/22 15.62% 15.18% 5.74% 3.86% 5.78% 6.85% 4.09% 7.48% 3.89% 11.85%
2026/04/23 14.6% 11.32% 8.16% 4.52% 4.87% 4.23% 3.95% 8.39% 5.8% 9.99%
2026/04/24 17.53% 10.61% 8.93% 5.6% 6.93% 3.14% 4.1% 5.95% 5.39% 4.08%
2026/04/25 15.4% 15.61% 10.64% 2.91% 5.59% 5.23% 5.13% 4.24% 5.76% 6.43%
2026/04/26 15.46% 10.08% 10.92% 2.5% 4.74% 6.77% 5.72% 5.43% 4.1% 12.05%
2026/04/27 18.27% 16.33% 8.24% 3.82% 4.58% 4.63% 6.24% 3.69% 4.19% 6.46%
2026/04/28 15% 10.8% 8.29% 3.7% 4.88% 5.69% 5.34% 6.24% 4.82% 8.08%
2026/04/29 15.29% 13.19% 9.8% 5.35% 5.1% 6.37% 5.58% 6.39% 4.13% 4.49%
2026/04/30 19.46% 17.37% 8.85% 6.02% 4.93% 3.78% 3.41% 2.76% 2.42% 0.19%
  • ionos.com
  • hostinger.com
  • aws.amazon.com
  • ringcentral.com
  • google.com
  • cybernews.com
  • liquidweb.com
  • bluehost.com
  • godaddy.com
  • ibm.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Ionos.com led with a peak of 19.46% on April 30. Hostinger.com and aws.amazon.com showed fluctuations, while ringcentral.com and google.com maintained moderate stability. Cybernews.com and liquidweb.com experienced varied trends. Godaddy.com and ibm.com had notable declines.

Market Exposure

Competitor Count for US Telecommunications Cloud Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 57
2026/04/02 59
2026/04/03 58
2026/04/04 54
2026/04/05 52
2026/04/06 61
2026/04/07 54
2026/04/08 45
2026/04/09 51
2026/04/10 49
2026/04/11 43
2026/04/12 42
2026/04/13 50
2026/04/14 53
2026/04/15 46
2026/04/16 42
2026/04/17 46
2026/04/18 43
2026/04/19 46
2026/04/20 51
2026/04/21 46
2026/04/22 51
2026/04/23 51
2026/04/24 50
2026/04/25 48
2026/04/26 45
2026/04/27 51
2026/04/28 47
2026/04/29 48
2026/04/30 46

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April saw fluctuating advertiser numbers, peaking at 61 on April 6, then declining to 46 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Cloud Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hostinger.com 0.83%
ionos.com 0.54%
ibm.com 0.44%
coreweave.com 0.29%
1111systems.com 0.17%
bluehost.com -0.12%
forbes.com -0.43%
azure.microsoft.com -0.43%
shopify.com -0.47%
liquidweb.com -0.92%

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Hostinger.com surged with a 0.83% click share increase, while Liquidweb.com faced a significant drop of 0.92%.

Campaign Efficiency

US Telecommunications Cloud Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date hostinger.com ionos.com aws.amazon.com godaddy.com bluehost.com liquidweb.com shopify.com cybernews.com azure.microsoft.com ibm.com
2026/04/01 29.65% 16.47% 5.14% 11.02% 8.68% 8.33% 5.34% 1.88% 0.92% 2.81%
2026/04/02 26.43% 25.18% 4.33% 4.6% 9.58% 7.11% 8.02% 1.98% 0.01% 3.6%
2026/04/03 26.39% 16.69% 5.3% 3.23% 7.72% 7.65% 11.69% 2% 0.01% 4.2%
2026/04/04 27.18% 24.19% 4.71% 4.77% 6.81% 5.2% 10.48% 2.83% 0.01% 2.33%
2026/04/05 20.24% 26.73% 8.33% 3.34% 10.88% 5.77% 8.54% 2.43% 0.01% 5.08%
2026/04/06 29.33% 16.51% 5.67% 4.43% 9.85% 5.62% 9% 3.63% 0.01% 3.92%
2026/04/07 25.76% 20.46% 3.53% 4.86% 10.24% 6.51% 3.15% 2.3% 11.64% 3.32%
2026/04/08 25.03% 21.02% 6.75% 2.82% 13.54% 7.53% 2.49% 1.7% 6.98% 1.69%
2026/04/09 27.23% 21.35% 5.24% 3.77% 13.72% 8.17% 2.71% 2.88% 5.15% 0.86%
2026/04/10 24.56% 24.34% 2.22% 3.87% 13.21% 6.65% 7.33% 1.85% 4.01% 2.21%
2026/04/11 28.02% 22.47% 8% 9.71% 7.51% 8.25% 1.64% 2.61% 4.4% 0.87%
2026/04/12 25.9% 18.89% 7.61% 7.44% 12.36% 5.53% 2.09% 2.03% 3.33% 4.1%
2026/04/13 29.41% 20.72% 1.79% 8.44% 9.49% 4.44% 8.72% 1.92% 3.28% 2.83%
2026/04/14 27.3% 26.51% 1.61% 6.5% 11.98% 5.61% 5.21% 1.34% 3.33% 3.4%
2026/04/15 27.68% 23.19% 0.08% 8.09% 12.27% 5.99% 1.95% 2.86% 5.03% 3.43%
2026/04/16 34.05% 25.39% 2.23% 10.71% 13.04% 3.37% 2.33% 0.84% 1.87% 2.15%
2026/04/17 33.2% 22.85% 2.41% 4.92% 17.46% 2.68% 0% 2.6% 1.41% 3.27%
2026/04/18 24.74% 23.73% 2.41% 6.64% 18.59% 2.19% 1.74% 0.97% 5.28% 4.69%
2026/04/19 22.91% 23.07% 5.41% 8.21% 19.29% 4.48% 1.69% 2.18% 1.27% 5.21%
2026/04/20 26.72% 28.34% 4.93% 7.39% 11.42% 3.11% 5.22% 1.81% 0.01% 4.32%
2026/04/21 33.53% 17.5% 3.84% 9.42% 14.56% 1.63% 1.85% 1.23% 0.65% 5.21%
2026/04/22 26.81% 24.52% 3.7% 6.56% 11.01% 2.5% 9.35% 3.09% 0% 5.12%
2026/04/23 21.45% 23.66% 4.77% 15.28% 10.83% 2.27% 3.51% 1.79% 2.42% 4.67%
2026/04/24 24.65% 29.46% 5.13% 5.03% 12.34% 3.11% 2.73% 1.17% 1.72% 2.13%
2026/04/25 29.48% 26.51% 5.42% 6.45% 11.73% 3.5% 0.06% 1.93% 3.87% 3.18%
2026/04/26 24.12% 31.35% 6.06% 5.47% 4.3% 4.34% 1.91% 2.79% 1.61% 7%
2026/04/27 30.1% 29.87% 4.14% 2.24% 9.59% 5.03% 0.17% 2.24% 3.4% 3.81%
2026/04/28 22.85% 27.39% 3.88% 6.1% 13.35% 4.19% 0.01% 2.19% 5.69% 4.29%
2026/04/29 25.69% 19.26% 5.58% 4.52% 16.56% 4.96% 0.6% 3.88% 1.94% 3.12%
2026/04/30 30.83% 29.47% 5.45% 4.31% 4.27% 2.96% 1.97% 1.92% 1.78% 0.14%
  • hostinger.com
  • ionos.com
  • aws.amazon.com
  • godaddy.com
  • bluehost.com
  • liquidweb.com
  • shopify.com
  • cybernews.com
  • azure.microsoft.com
  • ibm.com

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Hostinger led April with fluctuating impressions, peaking mid-month at 34.05%. Ionos and Bluehost showed notable gains, while AWS and GoDaddy had mixed results. Shopify and Azure saw lower shares, ending the month with varied performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services - Last month
  1. 1
    Microsoft Azure VPS Hosting https://azure.microsoft.com › account › services

    Get 12 Months Of Free Services — Get 12 Month Free Services Of Popular Products Including Storage, Database & Networking.

  2. 2
    Hosting Starting at $3.99/mo - Host Your Domain & Email https://www.bluehost.com

    Get web hosting from Bluehost®, the longest-recommended hosting platform by WordPress.org.

  3. 3
    GoDaddy™ Domain Names https://www.godaddy.com

    Domain Privacy Included — Get a .com for $4.99 — unlock a website to reach customers & grow.

  4. 4
    Hostinger – Web Hosting https://www.hostinger.com

    Official Site — Launch your website in minutes – no design or technical skills required. Get online today. Get a...

  5. 5
    Hosting that sells for just $1 https://www.ionos.com › web › hosting

    Fast hosting - just $1/month — Fast, scalable and secure hosting. With 99.9% uptime guaranteed. Get better hosting now.

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In the competitive world of web hosting, Microsoft Azure entices with a year of free services, while Bluehost boasts WordPress.org’s endorsement. GoDaddy offers affordable domain privacy, Hostinger simplifies website launches, and IONOS tempts with $1 hosting and 99.9% uptime.

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