Log in Book a Demo

US Telecommunications Cloud Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Services – US

Google AI Overview visibility for Telecommunications Cloud Services US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.6932515337
82.3067484663
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 4%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 8%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hostinger.com 54.82
ionos.com 23.6
apple.com 5.7
google.com 2.34
godaddy.com 2.18
aws.amazon.com 2.05
cybernews.com 1.38
ibm.com 1.03
nttdata.com 0.9
forbes.com 0.89
others 5.11
  • hostinger.com - 54.82%
  • ionos.com - 23.6%
  • apple.com - 5.7%
  • google.com - 2.34%
  • godaddy.com - 2.18%
  • aws.amazon.com - 2.05%
  • cybernews.com - 1.38%
  • ibm.com - 1.03%
  • nttdata.com - 0.9%
  • forbes.com - 0.89%
  • others - 5.11%

Copyright © Adthena. All rights reserved.

Hostinger dominates with 54.82% click share, followed by Ionos at 23.6%. Apple and others trail significantly, highlighting a competitive landscape.

Market Exposure

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date ionos.com hostinger.com aws.amazon.com nttdata.com cybernews.com forbes.com google.com godaddy.com ringcentral.com ibm.com
2026/03/01 13.51% 13.44% 0.22% 11.99% 8.46% 4.5% 3.11% 9.28% 4.55% 5.7%
2026/03/02 14.89% 16.22% 1.17% 12.12% 10.48% 2.65% 2.88% 9.97% 7.35% 2.77%
2026/03/03 14.08% 14.75% 0.07% 14.19% 8.12% 3.91% 3.96% 5.49% 8.33% 2.44%
2026/03/04 12.35% 15.95% 0.27% 8.52% 10.27% 1.96% 4.59% 6.2% 8.29% 3.1%
2026/03/05 9.95% 14.5% 0.29% 6.78% 10.52% 2.67% 4.3% 6.71% 10.09% 5.52%
2026/03/06 11.6% 10.2% 0.24% 16.51% 4.94% 2.59% 3.18% 8.29% 7.9% 2.93%
2026/03/07 15.4% 13.29% 2.42% 15.91% 5.62% 1.52% 4.97% 6.89% 5.29% 6.05%
2026/03/08 17.38% 10.14% 4.47% 0% 9.15% 2.54% 4.87% 12.04% 7.69% 4.04%
2026/03/09 15.78% 12.25% 2.46% 6.61% 7.98% 3.95% 5.26% 12.05% 6.17% 2.37%
2026/03/10 12.47% 14.26% 7.21% 3.89% 5.7% 3% 7.45% 7.69% 7.44% 2.57%
2026/03/11 15.66% 14.47% 4.81% 0.11% 8.96% 5.73% 6.32% 6.71% 6.49% 1.73%
2026/03/12 13.74% 10.51% 4.68% 0.05% 5.03% 9.12% 3.43% 9.86% 6.29% 7.55%
2026/03/13 12.56% 11.31% 8.92% 8.94% 4.81% 4.53% 3.8% 3.7% 5.43% 3.62%
2026/03/14 13.9% 12.36% 7.95% 8.5% 4.44% 3.39% 5.66% 5.47% 4.57% 5.18%
2026/03/15 14.1% 10.07% 7.35% 3.17% 6.64% 7% 6.24% 7.37% 7.27% 3.34%
2026/03/16 11.92% 9.71% 10.69% 5.72% 6.87% 6.38% 3.93% 6.28% 6.41% 6.96%
2026/03/17 12.15% 11.55% 10.1% 2.62% 5.67% 5.29% 6.34% 8.16% 4.81% 5.78%
2026/03/18 12.66% 6.98% 14.2% 8.2% 5.17% 2.56% 3.37% 2.89% 6.95% 7.33%
2026/03/19 15.93% 17.07% 13.31% 0.18% 8.99% 2.75% 2.32% 3.82% 7.08% 4%
2026/03/20 12.43% 11.33% 15.91% 11.02% 5.16% 2.84% 4.38% 4.94% 6.2% 6.33%
2026/03/21 12.41% 9.71% 18.2% 2.99% 3.66% 2.81% 6.97% 5.36% 5.67% 7.29%
2026/03/22 8.9% 12.78% 9.15% 3.17% 5% 6.97% 5% 5.46% 8.06% 5.57%
2026/03/23 10.85% 9.35% 13.99% 8.19% 6.91% 5.37% 5.12% 6.25% 4.81% 4.34%
2026/03/24 16.09% 11.06% 7.39% 3.68% 4.26% 2.96% 6.91% 3.52% 6.03% 8.86%
2026/03/25 13.48% 13.14% 7.86% 0% 9.21% 4.78% 4.46% 5.19% 6.31% 6.67%
2026/03/26 13.12% 9.92% 18.71% 4.47% 5.67% 5.87% 4.9% 4.94% 6.32% 5.86%
2026/03/27 9.74% 10.48% 20.41% 7.04% 4.13% 5.09% 5.33% 4.37% 6.7% 2.61%
2026/03/28 11.88% 11.3% 18.89% 5.41% 5.78% 4.03% 4.53% 5.92% 3.75% 4.46%
2026/03/29 12.74% 12.87% 9.78% 0.06% 6.79% 4.12% 2.95% 5.95% 5.93% 11.97%
2026/03/30 12.97% 6.41% 20.09% 0.11% 8.59% 5.56% 6.34% 3.9% 7.62% 2.25%
2026/03/31 14.12% 13.56% 11.97% 8.33% 7.35% 6.92% 4.55% 4.06% 3.96% 0.13%
  • ionos.com
  • hostinger.com
  • aws.amazon.com
  • nttdata.com
  • cybernews.com
  • forbes.com
  • google.com
  • godaddy.com
  • ringcentral.com
  • ibm.com

Copyright © Adthena. All rights reserved.

In March 2026, Ionos.com saw fluctuating PPC spend, peaking mid-month. Hostinger.com had a volatile trend, with a notable dip mid-month. AWS.amazon.com’s spend surged towards the end. Nttdata.com experienced a sharp decline early on. Cybernews.com maintained a steady pattern. Forbes.com and Google.com showed moderate fluctuations. Godaddy.com had a consistent trend, while Ringcentral.com and IBM.com displayed varied spending patterns. The month concluded with diverse spending dynamics across domains.

Market Exposure

Competitor Count for US Telecommunications Cloud Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 58
2026/03/02 62
2026/03/03 55
2026/03/04 57
2026/03/05 56
2026/03/06 62
2026/03/07 58
2026/03/08 55
2026/03/09 59
2026/03/10 55
2026/03/11 50
2026/03/12 51
2026/03/13 51
2026/03/14 44
2026/03/15 51
2026/03/16 53
2026/03/17 50
2026/03/18 49
2026/03/19 44
2026/03/20 50
2026/03/21 45
2026/03/22 50
2026/03/23 50
2026/03/24 50
2026/03/25 50
2026/03/26 50
2026/03/27 54
2026/03/28 56
2026/03/29 51
2026/03/30 52
2026/03/31 52

Copyright © Adthena. All rights reserved.

March began with 58 advertisers, fluctuating throughout. Mid-month saw a dip to 44, but it stabilized, ending at 52.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Cloud Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aws.amazon.com 1.86%
ionos.com 1.38%
hostinger.com 1.35%
liquidweb.com 0.48%
shopify.com 0.16%
cybernews.com -0.25%
nttdata.com -0.29%
networksolutions.com -0.29%
godaddy.com -1.22%
apple.com -2.9%

Copyright © Adthena. All rights reserved.

AWS and Ionos surged in click share, while Apple and GoDaddy saw declines.

Campaign Efficiency

US Telecommunications Cloud Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date hostinger.com ionos.com shopify.com godaddy.com liquidweb.com aws.amazon.com bluehost.com cybernews.com ibm.com apple.com
2026/03/01 32.29% 16.48% 0.7% 9.54% 2.07% 0.2% 5.52% 7.85% 4.39% 0.85%
2026/03/02 29.64% 27.1% 2.38% 6.52% 0% 0.76% 5.88% 7.28% 2.31% 1.18%
2026/03/03 31.22% 19.77% 0% 5.14% 2.43% 0.04% 7.1% 7.67% 2.53% 2.49%
2026/03/04 34.89% 24.55% 1.8% 4.07% 1.88% 0.2% 3.92% 7.73% 2.25% 3.61%
2026/03/05 37.71% 11.08% 2.13% 7.37% 3.09% 0.23% 2.65% 8.66% 4.16% 5.15%
2026/03/06 26.74% 21.95% 0.03% 17.32% 2.27% 0.22% 0.51% 3.32% 2.32% 3.9%
2026/03/07 29.96% 27.5% 0% 8.79% 1.84% 1.24% 2.08% 5.07% 3.86% 2.51%
2026/03/08 24.18% 27.24% 6.27% 10.79% 1.56% 1.95% 0.33% 6.49% 3.01% 4.15%
2026/03/09 27.28% 29.98% 2.67% 12.83% 2.58% 1.19% 0.33% 5.18% 1.74% 3.27%
2026/03/10 30.09% 18.28% 8.17% 9.53% 2.85% 4.8% 0.92% 3.7% 2.23% 4.28%
2026/03/11 31.77% 28.58% 6.88% 4.05% 1.35% 3% 5.16% 4.72% 0.94% 3.95%
2026/03/12 25.62% 21.44% 7.93% 5.97% 4.5% 2.5% 1.28% 3.78% 5.39% 3.17%
2026/03/13 30.08% 12.96% 6.13% 9.84% 3.36% 4.11% 6.56% 2.88% 2.55% 4.61%
2026/03/14 27.05% 29.39% 0% 7.47% 2.46% 4.03% 2.24% 3.02% 3.42% 3.83%
2026/03/15 22.93% 28.11% 0% 8.8% 3.61% 3.72% 5.06% 3.71% 2.67% 4.46%
2026/03/16 23.93% 25.39% 0.03% 8.85% 3.81% 6.84% 1.33% 4.2% 4.95% 3.44%
2026/03/17 29.29% 25.49% 0% 9.42% 3.39% 5.53% 0.39% 3.59% 4.22% 2.88%
2026/03/18 22.74% 30.43% 0% 4.45% 3.27% 7.71% 1.37% 3.65% 5.15% 1.88%
2026/03/19 37.26% 25.01% 0% 2.31% 3.33% 6.98% 2.29% 5.87% 2.96% 4.14%
2026/03/20 31.83% 26.38% 0% 4.2% 2.32% 7.38% 2.25% 3.33% 4.88% 1.92%
2026/03/21 24.2% 27.34% 0% 7.8% 3.62% 8.87% 5.58% 2.7% 4.68% 2.91%
2026/03/22 38.18% 14.68% 0.04% 7.97% 3.57% 5.56% 0.7% 2.7% 4.52% 2.95%
2026/03/23 28.1% 21.87% 2.16% 6.14% 3.98% 6.92% 1.01% 4.68% 3.23% 2.33%
2026/03/24 26.68% 30.8% 2.23% 3.78% 4.83% 4.32% 7% 1.86% 5.23% 2.95%
2026/03/25 28.57% 30.75% 3.42% 2.42% 5.11% 4.88% 4.1% 4.46% 3.71% 2.96%
2026/03/26 26.95% 26.23% 2.32% 3.25% 6.1% 10.02% 0.67% 3.48% 3.35% 5.19%
2026/03/27 28.45% 20.14% 4.82% 5.67% 6.1% 11.28% 0.7% 2.82% 1.78% 2.77%
2026/03/28 26.17% 23.84% 6.9% 4.11% 5.98% 9.95% 1.28% 3.32% 2.35% 3.24%
2026/03/29 26.14% 27.17% 9.31% 4.03% 5.26% 4.77% 7.07% 2.99% 5.35% 0.35%
2026/03/30 19% 29.42% 5.27% 5.84% 6.52% 11.77% 2.66% 4.94% 1.64% 0.01%
2026/03/31 28.64% 25.52% 12.12% 5.14% 4.93% 4.89% 3.54% 3.35% 0.08% 0%
  • hostinger.com
  • ionos.com
  • shopify.com
  • godaddy.com
  • liquidweb.com
  • aws.amazon.com
  • bluehost.com
  • cybernews.com
  • ibm.com
  • apple.com

Copyright © Adthena. All rights reserved.

In March 2026, Hostinger’s impression share fluctuated, peaking at 38.18% on March 22. Ionos saw a high of 30.80% on March 24. Shopify’s share rose to 12.12% by month’s end. GoDaddy’s share varied, ending at 5.14%. LiquidWeb’s share increased, peaking at 6.52% on March 30. AWS’s share peaked at 11.77% on March 30. Bluehost’s share was inconsistent, ending at 3.54%. Cybernews maintained a steady presence, finishing at 3.35%. IBM’s share declined, ending at 0.08%. Apple’s share decreased, ending at 0.0%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services - Last month
  1. 1
    Apple One https://one.apple.com

    The All-in-One Subscription — The ultimate collection of Apple entertainment and iCloud storage for one monthly price. Get six...

  2. 2
    Hostinger – Web Hosting | Official Site https://www.hostinger.com

    Ditch clunky control panels. Hostinger is faster, more affordable, and much easier to use. Launch your website in minutes – no design or technical skills required. Get online today. AI SEO Tools.

  3. 3
    IBM Power Virtual Server - See the Pricing Catalog https://www.ibm.com › power_virtual › server

    Take Advantage of the Capabilities of a Hybrid Solution w/ IBM Power Virtual Server.

  4. 4
    Hosting that sells for just $1 https://www.ionos.com › web › hosting

    Fast hosting - just $1/month — Fast, scalable and secure hosting. With 99.9% uptime guaranteed. Get better hosting now.

  5. 5
    NTT DATA Cloud Services - Cloud Services Leader https://us.nttdata.com › cloud › services

    NTT DATA drives cost optimization, end-to-end management and compliance at global scale.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple, Hostinger, IBM, IONOS, and NTT DATA shine with distinct narratives. Apple One offers an all-in-one entertainment and storage solution. Hostinger simplifies web hosting with affordability and ease. IBM promotes hybrid solutions, while IONOS entices with budget-friendly hosting. NTT DATA emphasizes global cloud service management.

Frequently Asked Questions

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.