US Telecommunications Cloud Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Services – US

Google AI Overview visibility for Telecommunications Cloud Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.4568865595
61.5431134405
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 4%
Navigational 17%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hostinger.com 48.58
ionos.com 18.66
apple.com 9.05
godaddy.com 4.43
aws.amazon.com 3.01
google.com 2.7
cybernews.com 2.06
nttdata.com 1.18
forbes.com 1.12
bluehost.com 1.08
others 8.13
  • hostinger.com - 48.58%
  • ionos.com - 18.66%
  • apple.com - 9.05%
  • godaddy.com - 4.43%
  • aws.amazon.com - 3.01%
  • google.com - 2.7%
  • cybernews.com - 2.06%
  • nttdata.com - 1.18%
  • forbes.com - 1.12%
  • bluehost.com - 1.08%
  • others - 8.13%

Copyright © Adthena. All rights reserved.

Hostinger leads with 48.58% click share, followed by Ionos at 18.66%. Apple holds 9.05%, while ‘others’ collectively capture 8.13%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com aws.amazon.com cybernews.com hostinger.com ringcentral.com google.com forbes.com ionos.com liquidweb.com nttdata.com
2025/12/01 6.72% 7.34% 7.98% 17.5% 5.19% 4.61% 1.7% 3.99% 6.19% 2.6%
2025/12/02 7.47% 4.87% 6.43% 14.45% 4.46% 4.66% 1.52% 6.46% 9.02% 4.06%
2025/12/03 6.57% 7.45% 6.88% 8.89% 3.75% 4.93% 3.06% 4.16% 5.05% 1.9%
2025/12/04 10.37% 8.94% 8.72% 13.51% 3.42% 4.45% 3.5% 4.62% 3.87% 2.03%
2025/12/05 9.7% 12.06% 8.7% 10.48% 6.9% 3.8% 4.45% 6.5% 4.2% 2.22%
2025/12/06 7.89% 8.24% 8.69% 12.38% 8.1% 4.6% 2.92% 5.27% 8.45% 3.13%
2025/12/07 10.9% 8.36% 8.96% 12.93% 6.74% 5.92% 1.09% 4.81% 4.33% 0%
2025/12/08 11.33% 8.14% 11.05% 7.62% 7.19% 6.29% 1.77% 4.23% 4.17% 4.79%
2025/12/09 12.29% 7.78% 11.51% 11.18% 7.37% 5.39% 4.56% 3.61% 4.21% 0.17%
2025/12/10 9.85% 14.1% 6.23% 4.73% 7.21% 3.44% 2.57% 3.06% 0.18% 1.89%
2025/12/11 9.13% 5.54% 8.67% 7.13% 7.57% 4.18% 2.25% 4.19% 2.57% 0.14%
2025/12/12 10.7% 8.72% 11.81% 10.58% 6.61% 5.17% 4.77% 4.13% 1.75% 2.19%
2025/12/13 8.79% 15.02% 7.5% 8.92% 6.31% 5.42% 4.27% 2.47% 3.22% 4.49%
2025/12/14 12.1% 9.74% 10.07% 9.56% 4.7% 4.75% 5.58% 4.15% 3.73% 5.1%
2025/12/15 13.15% 5.26% 9.44% 10.93% 6.71% 7.55% 4.42% 6.23% 2.47% 4.63%
2025/12/16 9.21% 12.69% 10.9% 4.72% 4.44% 4.76% 5.49% 4.24% 2.68% 6.28%
2025/12/17 6.4% 7.37% 6.21% 3.6% 4.31% 6.28% 6.4% 4.58% 6.34% 7.6%
2025/12/18 13.62% 8.45% 8.71% 8.1% 1.21% 4.11% 7.27% 5.47% 3.58% 2.11%
2025/12/19 13.48% 10.22% 10.73% 9.07% 1.26% 5.2% 3.85% 3.06% 5.82% 4.65%
2025/12/20 13.19% 12.35% 10.05% 8.04% 0.88% 4.56% 4.21% 4.06% 3.25% 9.02%
2025/12/21 10.26% 15.94% 8.64% 9.49% 1.58% 5.63% 7.13% 5.06% 4.58% 5.17%
2025/12/22 10.4% 14.15% 7.72% 6.39% 3.8% 4.07% 3.07% 3.68% 3.47% 3.6%
2025/12/23 14.83% 11.04% 6.78% 8.18% 4.96% 3.94% 4.79% 3% 3.4% 6.2%
2025/12/24 9.22% 11.71% 4.59% 7.34% 7% 3.32% 6.68% 3.82% 3.61% 8.09%
2025/12/25 15.82% 16.23% 4.6% 5.59% 6.17% 5.24% 7.61% 3% 3.96% 1.21%
2025/12/26 10.26% 13.02% 7.61% 4.47% 7.15% 3.97% 5.09% 3.34% 3.34% 6.48%
2025/12/27 12.06% 13.65% 7.71% 9.93% 6.34% 5.05% 6.04% 2.92% 3.65% 3.7%
2025/12/28 11.54% 17.8% 7.76% 2.25% 6.01% 6.11% 5.64% 2.91% 2.94% 4.15%
2025/12/29 11.95% 14.61% 7.56% 8.89% 7.69% 5.03% 3.78% 3.3% 2.58% 5.65%
2025/12/30 11.09% 12.88% 8.17% 10.06% 8.48% 4.44% 3.75% 5.41% 4.38% 2.13%
2025/12/31 17.99% 13.31% 10.86% 6.31% 5.86% 5.35% 4.7% 4.66% 4.29% 3.58%
  • godaddy.com
  • aws.amazon.com
  • cybernews.com
  • hostinger.com
  • ringcentral.com
  • google.com
  • forbes.com
  • ionos.com
  • liquidweb.com
  • nttdata.com

Copyright © Adthena. All rights reserved.

In December 2025, GoDaddy’s PPC spend surged, peaking at 17.99% on the 31st. AWS saw a steady rise, ending at 13.31%. Cybernews fluctuated, closing at 10.86%. Hostinger’s spend varied, finishing at 6.31%. RingCentral’s spend dipped mid-month, ending at 5.86%. Google’s spend remained stable, closing at 5.35%. Forbes and Ionos had modest fluctuations, ending at 4.7% and 4.66%, respectively. LiquidWeb and NTTData showed varied trends, closing at 4.29% and 3.58%.

Market Exposure

Competitor Count for US Telecommunications Cloud Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 61
2025/12/02 62
2025/12/03 71
2025/12/04 67
2025/12/05 68
2025/12/06 69
2025/12/07 67
2025/12/08 68
2025/12/09 68
2025/12/10 68
2025/12/11 70
2025/12/12 69
2025/12/13 52
2025/12/14 59
2025/12/15 58
2025/12/16 52
2025/12/17 55
2025/12/18 53
2025/12/19 50
2025/12/20 52
2025/12/21 53
2025/12/22 60
2025/12/23 60
2025/12/24 61
2025/12/25 53
2025/12/26 60
2025/12/27 53
2025/12/28 59
2025/12/29 63
2025/12/30 60
2025/12/31 58

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Advertisers surged early December, peaking at 71 on the 3rd. Mid-month saw a decline, bottoming at 50 on the 19th. The month ended with a slight recovery, closing at 58.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Cloud Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hostinger.com 1.29%
aws.amazon.com 0.87%
godaddy.com 0.84%
bluehost.com 0.75%
nttdata.com 0.5%
networksolutions.com -0.41%
ovhcloud.com -0.42%
apple.com -0.53%
ibm.com -0.63%
ionos.com -1.39%

Copyright © Adthena. All rights reserved.

Hostinger leads with a 1.29% click share increase, while Ionos drops by 1.39%. AWS, GoDaddy, and Bluehost also see positive gains, contrasting IBM and Apple’s declines.

Campaign Efficiency

US Telecommunications Cloud Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date hostinger.com godaddy.com ionos.com aws.amazon.com cybernews.com bluehost.com apple.com liquidweb.com nttdata.com forbes.com
2025/12/01 33.54% 4.79% 7.59% 6.04% 5.57% 2.15% 5.02% 5.26% 2.63% 0.84%
2025/12/02 21.29% 13.9% 17.97% 3.26% 4.42% 1.31% 3.98% 6.93% 2.94% 0.81%
2025/12/03 20.9% 6.15% 9.63% 5.66% 4.96% 1.51% 4.26% 4.4% 1.89% 1.87%
2025/12/04 23.43% 15.9% 14.5% 5.65% 5.4% 2.81% 3.54% 2.92% 1.76% 1.91%
2025/12/05 22.77% 17.23% 14.62% 7.34% 4.51% 3.2% 3.66% 2.9% 1.72% 2%
2025/12/06 23.25% 13.82% 14.11% 4.55% 4.48% 0.74% 4.41% 5.85% 1.96% 1.21%
2025/12/07 24% 13.73% 12.15% 5.86% 5.03% 0.87% 3.58% 3.31% 0% 0.51%
2025/12/08 16.91% 14.55% 14.08% 5.97% 8.02% 1.51% 5.27% 3.55% 5.26% 0.92%
2025/12/09 30.86% 8.59% 11.43% 5.34% 8.15% 1.14% 5.93% 3.76% 0.16% 2.62%
2025/12/10 17.61% 8.69% 8.8% 13.06% 4.44% 0.89% 5.92% 0.13% 2.21% 1.64%
2025/12/11 14.59% 11.82% 8.77% 4.34% 5.6% 9.84% 5.24% 2.24% 0.12% 1.21%
2025/12/12 28.36% 20.06% 7.96% 5.14% 6.5% 3.22% 5.41% 1.12% 1.84% 2.12%
2025/12/13 24.85% 18.34% 4.98% 9.16% 3.77% 4.66% 2.55% 2.27% 3.36% 2.1%
2025/12/14 19.91% 15.08% 8.58% 6.16% 5.47% 10.3% 4.63% 2.5% 3.58% 2.56%
2025/12/15 22.93% 17.2% 17.44% 2.68% 4.19% 9.91% 3.91% 1.35% 3.12% 1.53%
2025/12/16 17.5% 6.63% 15.25% 9.63% 7.39% 2.4% 5.06% 2.47% 5.41% 3.66%
2025/12/17 12.17% 11.92% 11.11% 5.05% 4.48% 5.37% 7.28% 5.54% 6.68% 4.06%
2025/12/18 23.09% 19.92% 13.64% 4.49% 4.32% 5.52% 4.39% 2.4% 1.63% 3.44%
2025/12/19 25.36% 11.44% 8.24% 6.34% 6.64% 9.7% 4.79% 4.23% 3.58% 2.1%
2025/12/20 22.05% 15.95% 9.98% 8.25% 6.53% 4.66% 4.36% 2.38% 6.86% 2.19%
2025/12/21 23.06% 14.34% 11.84% 8.72% 4.35% 11.73% 3.43% 2.85% 3.16% 3.02%
2025/12/22 19.23% 13.02% 9.56% 9.19% 4.73% 10.69% 3.95% 2.49% 3.13% 1.74%
2025/12/23 21.85% 13.05% 6.34% 8.15% 4.35% 12.09% 4.55% 2.85% 5.12% 2.75%
2025/12/24 23.7% 11.46% 10.9% 7.33% 2.92% 7.13% 4.08% 2.64% 6.74% 4.08%
2025/12/25 15.19% 21.27% 8.67% 11.62% 3.31% 7.23% 5.79% 3.33% 1.13% 4.93%
2025/12/26 15.92% 13.9% 8.47% 9.95% 5.21% 10.37% 4.82% 2.68% 6.34% 3.2%
2025/12/27 23.58% 19.79% 6.37% 8.31% 4.51% 11.14% 2.65% 2.4% 2.72% 2.89%
2025/12/28 5.87% 13.38% 7.89% 17.93% 6.58% 2.62% 4.99% 3.05% 4.39% 4.8%
2025/12/29 22.81% 20.22% 9.01% 9.82% 4.24% 3.07% 3.13% 1.99% 4.04% 2.09%
2025/12/30 26.19% 13.46% 12.89% 7.9% 4.57% 11.6% 3.3% 2.87% 1.62% 1.97%
2025/12/31 18.38% 17.45% 11.38% 9.65% 7.24% 5.82% 5.72% 3.65% 3.01% 2.93%
  • hostinger.com
  • godaddy.com
  • ionos.com
  • aws.amazon.com
  • cybernews.com
  • bluehost.com
  • apple.com
  • liquidweb.com
  • nttdata.com
  • forbes.com

Copyright © Adthena. All rights reserved.

Hostinger’s impression share fluctuated, peaking at 33.54% on December 1st, then declining. Godaddy and Ionos showed moderate stability. AWS and Cybernews had minor variations. Bluehost and Apple experienced sporadic spikes. Liquidweb, NTTData, and Forbes maintained low shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services - Last month
  1. 1
    Hosting Starting at $3.99/mo - All-In-One Web Hosting https://www.bluehost.com

    Get web hosting from Bluehost®, the longest-recommended hosting platform by WordPress.org.

  2. 2
    Cheap Domain Names https://www.godaddy.com › domain-names › buy

    World's #1 Domain Provider — Get a .com for only $4.99 — includes Airo™ to build your site and more. Domains, Websites, Email...

  3. 3
    Hostinger – Web Hosting https://www.hostinger.com

    Hostinger: Black Friday sale — Get a website, domain, and hosting all-in-one for just $1.95/mo. No hidden fees or upsells. Launch your website in minutes – no design or technical skills required. Get online today. Fast Web Hosting.

  4. 4
    IONOS https://www.ionos.com

    Websites, Domains and more — Find business and online success with hosting, domains, websites & eCommerce – shop now! Get found and grow your business online with tools and support. Check out IONOS today.

  5. 5
    NTT DATA Cloud Services https://us.nttdata.com › cloud › services

    Cloud Services Leader — NTT DATA drives cost optimization, end-to-end management and compliance at global scale.

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In the competitive world of web hosting and domain services, Bluehost stands out with its long-standing WordPress.org recommendation, offering hosting from $3.99/month. GoDaddy, the world’s top domain provider, tempts with $4.99 .com domains, while Hostinger’s Black Friday deal offers comprehensive web solutions for $1.95/month. IONOS emphasizes business growth with its diverse online tools, and NTT DATA showcases its prowess in cloud services, focusing on cost optimization and global management.

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