January 31st 2024 – Adthena bags another two trophies at the APAC Search Awards:

  • Best Software Innovation
  • Best Search Software Tool

Adthena’s Brand Activator: saving marketers up to 20% on brand search ads

The APAC Search Awards recognise and celebrate APAC’s best Search agencies, companies, campaigns and people, working across a multitude of industry sectors to achieve growth, increase engagement and add value through SEO, PPC and Content.

Winning story

Adthena’s Brand Activator – saving marketers up to 20% on brand search ads

Adthena’s platform feature resolves a longstanding source of inefficient spending in paid search advertising. It automatically pauses bidding on search terms where a brand is winning organically and when no other competitors are bidding.


Judges feedback: “The insight function of this tool plays a pivotal role in addressing a tangible problem within the search industry, leading to substantial savings in investments and delivering outstanding results. Overall this is a very impressive tool and a deserving winner.”

Helping brands reduce waste on Lone Rangers

Lone Ranger terms are those brand search terms that are ranked #1 for a term in both paid and organic search, with no other rival bidders. Previously, many brands wouldn’t have had the resources to engage in the time-intensive task of identifying Lone Rangers and manually adjusting bidding on them – resulting in thousands of dollars wasted. But with the invention of our 24/7 monitoring tool, this is no longer the case.



Unrivalled in the industry, Brand Activator is now saving up to 20% of brand search spend for 25 enterprise customers in diverse verticals across the globe. One brand’s savings alone are already into the millions and the remaining customers are forecast to save $2m in the first year collectively.


Find out more about Adthena’s Brand Activator or request a free complimentary test today.