The AI analyst that turns hours of competitive research into minutes.
Agent Arlo is Adthena’s AI analyst. Ask it a question in plain English and it digs through your competitive search data to return a real answer – with evidence, charts and dashboards to back it up. What used to take an analyst hours or days now takes minutes. No query syntax, no training required, works in any language.
You know that question. The one that lands in your inbox on a Monday morning, or five minutes before a board presentation, or the second a competitor does something unexpected.
What’s actually going on out there?
Getting a proper answer used to mean hours of work. Pull the data. Build the pivot tables. Cross-reference the ad copy. Chase down what rivals are doing in AI search. Write it all up. By the time you had something worth sharing, the moment had often passed.
That’s exactly the problem Agent Arlo was built to fix.
Agent Arlo is Adthena’s AI-powered analyst. Ask it a question in plain English, the way you’d brief a person, and it gets to work. It digs through your competitive landscape, pulls the evidence, and comes back with an answer. A real one. With the charts and data to back it up.
No query syntax. No training required. Just ask what you need to know.
Which competitors gained the most share against us last month, and what changed in their ad copy?
Where is my brand showing up in AI Overviews, and where are rivals winning instead?
Our market share dropped last week. What happened?
Questions like those used to take an analyst hours (sometimes days!) to answer properly. Agent Arlo does it in minutes.
Worth being clear about what Agent Arlo actually is, because it’s a meaningful step beyond the AI tools most marketers have already tried.
General-purpose AI is good at general questions, but Agent Arlo is built specifically for search intelligence. It works directly with Adthena’s competitive data such as market share, competitor trends, search term analysis, ad copy, AI Overview visibility and reasons across all of it to answer your specific question.
Ask why your share moved, and it doesn’t guess. It looks at competitor activity, checks what changed in their messaging, identifies the search terms where the shift happened, and brings it together in one coherent answer. Every response includes the evidence behind the finding, so you can see exactly how it got there.
And if something doesn’t add up? It keeps working until it does. That’s not how a chatbot behaves. That’s how a good analyst behaves.
One of the biggest shifts Agent Arlo enables is the ability to ask genuinely complex questions and get a complete answer, in one go.
Ask it to investigate a share drop, and it’ll pull market data, look at competitor trends, examine the search terms where things moved, compare ad copy, and synthesize the commercial meaning. All as part of a single response.
Ask for a briefing on your AI search visibility, and it’ll map where your brand appears across AI Overviews, where competitors are winning the spots you’re missing, and which gaps represent the biggest risk.
Ask it to turn that into a shareable dashboard for your CMO? Done. Ask for a Sankey diagram, a treemap, a sunburst chart? It builds the format that tells the story best.
And once you have an answer you like, set it to run on a schedule. Arrive to your competitive briefing already done, delivered straight to your inbox.
Spotted a competitor ad copy angle worth stealing? Export it as a CSV and upload it directly into Google Ads Editor. No reformatting required.
Ask it to turn that into a shareable dashboard for your CMO? Done.
Agent Arlo is designed to be useful at every level, not just for the people who know where to look.
For analysts and PPC managers, it removes the grunt work. The data-pulling, the pivot tables, the manual cross-referencing. More time for strategy. Less time buried in spreadsheets.
For managers and directors, it means faster, more confident reporting. Briefings that used to take days to prepare are ready in minutes, with the evidence already built in.
For senior leaders, it means competitive intelligence that’s actually accessible. Agent Arlo works in any language – built for global teams operating across multiple markets at once. And any answer can be shared with a teammate in one click, making competitive intelligence a team workflow, not a solo task.
Judges at the Search Awards across European, US, UK, and APAC recognized Arlo for turning hours of manual analysis into fast, actionable intelligence — the kind that marketers at every level can actually use.
Real users are already feeling the difference. Analysis that used to take three to four hours is now done in minutes. Category reports that required manual pivot tables are generated on demand. And 150-page data exports that once needed a dedicated analyst to make sense of? Five-minute executive summaries.
Agent Arlo is live now for Adthena customers, and the roadmap is ambitious. More connections. More output formats. More ways to turn competitive intelligence into action, faster.
But even at this stage, the shift it enables is real. From reactive to proactive. From hours to minutes. From data sitting in a dashboard to insight driving decisions.
The intelligence your team needs is there. Agent Arlo just gets you to it.
