Share of Clicks for top 10 US Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lululemon.com | 6.44 |
| victoriassecret.com | 4.62 |
| macys.com | 3.62 |
| shein.com | 2.47 |
| nike.com | 2.27 |
| kay.com | 1.88 |
| fashionnova.com | 1.68 |
| coachoutlet.com | 1.65 |
| michaelkors.com | 1.5 |
| quince.com | 1.49 |
| others | 72.38 |
- lululemon.com - 6.44%
- victoriassecret.com - 4.62%
- macys.com - 3.62%
- shein.com - 2.47%
- nike.com - 2.27%
- kay.com - 1.88%
- fashionnova.com - 1.68%
- coachoutlet.com - 1.65%
- michaelkors.com - 1.5%
- quince.com - 1.49%
- others - 72.38%
Copyright © Adthena. All rights reserved.
Lululemon leads with 6.44% click share, followed by Victoria’s Secret at 4.62%. Others dominate with 72.38%, highlighting diverse competition.
Share of Spend for the top 10 US Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lululemon.com | shein.com | macys.com | victoriassecret.com | quince.com | gap.com | nike.com | coachoutlet.com | coach.com | kay.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 3.79% | 3.57% | 2.91% | 1.41% | 3.15% | 1.73% | 1.17% | 1.19% | 2.57% | 3.56% |
| 2026/02/02 | 6.34% | 1.45% | 3.79% | 1.23% | 2.08% | 1.93% | 1.7% | 2.24% | 2.7% | 0.97% |
| 2026/02/03 | 4.03% | 3.21% | 2.17% | 4.1% | 3.03% | 1.8% | 1.36% | 2.09% | 2.95% | 2.56% |
| 2026/02/04 | 3.74% | 3.4% | 2.51% | 2.13% | 2.83% | 1.24% | 1.52% | 1.53% | 2.72% | 2.63% |
| 2026/02/05 | 5.27% | 2.46% | 2.42% | 4.61% | 2.98% | 0.97% | 1.3% | 1.38% | 2.68% | 2.53% |
| 2026/02/06 | 4.82% | 3.07% | 2.74% | 3.04% | 2.75% | 1.39% | 1.27% | 1.57% | 1.65% | 1.58% |
| 2026/02/07 | 5.75% | 2.7% | 2.82% | 4.57% | 2.46% | 1.51% | 1.29% | 1.84% | 1.82% | 1.66% |
| 2026/02/08 | 6.55% | 3.15% | 3.17% | 3.38% | 2.38% | 1.72% | 1.36% | 1.37% | 1.27% | 1.28% |
| 2026/02/09 | 6.63% | 2.12% | 2.93% | 4.48% | 2.23% | 1.3% | 1.3% | 2.02% | 1.53% | 1.19% |
| 2026/02/10 | 5.66% | 2.04% | 2.57% | 3.48% | 2.54% | 1.14% | 1.54% | 1.89% | 2.01% | 2.22% |
| 2026/02/11 | 6.15% | 1.94% | 2.35% | 3.5% | 2.04% | 1.46% | 1.75% | 1.62% | 1.77% | 3.51% |
| 2026/02/12 | 5.24% | 2.45% | 2.4% | 4.59% | 2.98% | 0.97% | 1.29% | 1.37% | 2.66% | 2.52% |
| 2026/02/13 | 4.8% | 3.06% | 2.73% | 3.02% | 2.76% | 1.38% | 1.27% | 1.56% | 1.65% | 1.57% |
| 2026/02/14 | 5.72% | 2.69% | 2.8% | 4.55% | 2.46% | 1.5% | 1.28% | 1.83% | 1.81% | 1.65% |
| 2026/02/15 | 6.52% | 3.14% | 3.16% | 3.37% | 2.38% | 1.71% | 1.35% | 1.37% | 1.26% | 1.27% |
| 2026/02/16 | 6.61% | 2.12% | 2.92% | 4.46% | 2.23% | 1.29% | 1.3% | 2.01% | 1.52% | 1.18% |
| 2026/02/17 | 4.36% | 3.63% | 2.71% | 3.74% | 1.35% | 1.39% | 2.13% | 1.36% | 0.66% | 2.41% |
| 2026/02/18 | 5.98% | 3.51% | 2.94% | 3.82% | 1.74% | 1.4% | 2.04% | 3.48% | 2.15% | 1% |
| 2026/02/19 | 6.75% | 3.25% | 3.16% | 3.61% | 2.04% | 1.53% | 2.17% | 1.56% | 1.18% | 0.96% |
| 2026/02/20 | 7.63% | 1.57% | 3.46% | 5.38% | 2.23% | 1.76% | 2.07% | 1.17% | 1.96% | 0.91% |
| 2026/02/21 | 7.44% | 1.49% | 3.44% | 5.7% | 2.2% | 1.62% | 2.11% | 0.85% | 1.91% | 0.61% |
| 2026/02/22 | 7.04% | 2.82% | 3.56% | 4.4% | 1.99% | 1.76% | 2.08% | 1.06% | 1.52% | 0.63% |
| 2026/02/23 | 6.64% | 2.63% | 3.4% | 5.54% | 1.66% | 1.29% | 2.56% | 0.84% | 1.85% | 0.95% |
| 2026/02/24 | 7.05% | 3.59% | 3.13% | 3.66% | 1.72% | 2.06% | 3.03% | 1.02% | 1.8% | 1.28% |
| 2026/02/25 | 7.81% | 4.03% | 2.95% | 3.37% | 1.78% | 1.81% | 3.55% | 0.91% | 2.24% | 1.11% |
| 2026/02/26 | 5.49% | 3.34% | 3.56% | 3.4% | 2.04% | 1.56% | 3.25% | 0.57% | 1.8% | 1.81% |
| 2026/02/27 | 4.63% | 3.51% | 3.43% | 4.7% | 2.02% | 1.59% | 2.77% | 1.59% | 1.6% | 0.75% |
| 2026/02/28 | 6.54% | 4.25% | 3.37% | 3.25% | 2.04% | 1.76% | 1.62% | 1.29% | 1.17% | 0.56% |
- lululemon.com
- shein.com
- macys.com
- victoriassecret.com
- quince.com
- gap.com
- nike.com
- coachoutlet.com
- coach.com
- kay.com
Copyright © Adthena. All rights reserved.
Lululemon’s PPC spend peaked mid-February, closing strong at 6.54%. Shein fluctuated, ending at 4.25%. Macy’s maintained stability, finishing at 3.37%. Victoria’s Secret surged, ending at 3.25%.
Competitor Count for US Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 8049 |
| 2026/02/02 | 6897 |
| 2026/02/03 | 8122 |
| 2026/02/04 | 8047 |
| 2026/02/05 | 8166 |
| 2026/02/06 | 7902 |
| 2026/02/07 | 8012 |
| 2026/02/08 | 7832 |
| 2026/02/09 | 7610 |
| 2026/02/10 | 7643 |
| 2026/02/11 | 7712 |
| 2026/02/12 | 8166 |
| 2026/02/13 | 7902 |
| 2026/02/14 | 8012 |
| 2026/02/15 | 7832 |
| 2026/02/16 | 7610 |
| 2026/02/17 | 6325 |
| 2026/02/18 | 7159 |
| 2026/02/19 | 7121 |
| 2026/02/20 | 6610 |
| 2026/02/21 | 6355 |
| 2026/02/22 | 6998 |
| 2026/02/23 | 6867 |
| 2026/02/24 | 7317 |
| 2026/02/25 | 6903 |
| 2026/02/26 | 6679 |
| 2026/02/27 | 6842 |
| 2026/02/28 | 7030 |
Copyright © Adthena. All rights reserved.
February saw a dynamic shift in distinct advertisers, starting strong at 8,049, peaking at 8,166, then gradually declining to 7,030.
