Share of Clicks for top 10 US Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lululemon.com | 6 |
| coach.com | 5.15 |
| nike.com | 2.75 |
| victoriassecret.com | 2.74 |
| urbanoutfitters.com | 1.83 |
| macys.com | 1.43 |
| gap.com | 1.43 |
| michaelkors.com | 1.41 |
| birkenstock.com | 1.37 |
| jcpenney.com | 1.36 |
| others | 74.53 |
- lululemon.com - 6%
- coach.com - 5.15%
- nike.com - 2.75%
- victoriassecret.com - 2.74%
- urbanoutfitters.com - 1.83%
- macys.com - 1.43%
- gap.com - 1.43%
- michaelkors.com - 1.41%
- birkenstock.com - 1.37%
- jcpenney.com - 1.36%
- others - 74.53%
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In the PPC landscape, Lululemon leads with 6.00% click share, followed by Coach at 5.15%. Nike and Victoria’s Secret trail closely, while ‘others’ dominate with 74.53%.
Share of Spend for the top 10 US Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | coach.com | lululemon.com | victoriassecret.com | quince.com | anthropologie.com | michaelkors.com | nike.com | gap.com | neimanmarcus.com | jcpenney.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 7.59% | 2.9% | 1.66% | 1.25% | 3.05% | 1.21% | 1.76% | 0.99% | 1.23% | 0.9% |
| 2026/10/02 | 8.74% | 3.06% | 1.89% | 1.19% | 1.21% | 1.63% | 1.84% | 1.31% | 0.85% | 0.72% |
| 2026/10/03 | 5.68% | 4.12% | 1.28% | 1.26% | 0.91% | 1.22% | 1.74% | 1.89% | 0.66% | 0.69% |
| 2026/10/04 | 5.7% | 4.03% | 2.44% | 1.33% | 0.57% | 1.25% | 1.83% | 1.61% | 0.49% | 0.86% |
| 2026/10/05 | 5.61% | 4.43% | 1.54% | 1.22% | 0.73% | 1.16% | 2.15% | 1.39% | 0.74% | 0.64% |
| 2026/10/06 | 6.15% | 4.05% | 1.44% | 1.11% | 1.34% | 1.23% | 2.02% | 1.5% | 0.86% | 0.7% |
| 2026/10/07 | 4.94% | 4.06% | 1.26% | 1.04% | 0.69% | 1.18% | 1.93% | 1.37% | 0.66% | 0.72% |
| 2026/10/08 | 4.48% | 3.79% | 1.17% | 1.31% | 0.56% | 1.36% | 1.96% | 1.46% | 0.41% | 2.29% |
| 2026/10/09 | 2.95% | 3.79% | 0.95% | 1.13% | 0.53% | 1.76% | 1.98% | 1.61% | 1.02% | 1.02% |
| 2026/10/10 | 6.93% | 4.16% | 1.08% | 0.96% | 0.49% | 1.92% | 1.65% | 1.49% | 1.24% | 1.6% |
| 2026/10/11 | 4.55% | 4.32% | 1.17% | 1.05% | 0.41% | 2.06% | 1.72% | 1.7% | 1.06% | 1.01% |
| 2026/10/12 | 6.23% | 3.73% | 2.8% | 1.08% | 1% | 1.48% | 1.84% | 1.57% | 0.54% | 2.59% |
| 2026/10/13 | 9.92% | 3.86% | 2.05% | 0.99% | 2.19% | 1.27% | 1.94% | 1.53% | 0.6% | 1.02% |
| 2026/10/14 | 6.42% | 3.67% | 3.33% | 0.98% | 2.75% | 1.28% | 2.14% | 1.86% | 1.27% | 1.7% |
| 2026/10/15 | 5.76% | 3.31% | 1.59% | 1.05% | 0.6% | 1.28% | 1.98% | 2.05% | 1.31% | 1.84% |
| 2026/10/16 | 7.62% | 3.75% | 2.67% | 1.01% | 1.82% | 1.37% | 2.02% | 1.84% | 0.62% | 3.26% |
| 2026/10/17 | 6.26% | 3.91% | 1.54% | 1.14% | 1.22% | 1.33% | 1.77% | 2.75% | 1.3% | 1.16% |
| 2026/10/18 | 7.66% | 3.98% | 1.5% | 1.2% | 1.02% | 1.4% | 1.97% | 2.4% | 1.23% | 0.97% |
| 2026/10/19 | 6.23% | 4.03% | 3.46% | 1.24% | 1.23% | 1.5% | 2.14% | 2.95% | 1.53% | 2.29% |
| 2026/10/20 | 5.07% | 3.64% | 4.02% | 1.23% | 0.86% | 1.62% | 2.19% | 3.47% | 2.05% | 1.04% |
| 2026/10/21 | 7.14% | 4.47% | 2.53% | 1.26% | 1.7% | 1.49% | 1.79% | 3.65% | 1.99% | 2.63% |
| 2026/10/22 | 9.46% | 4.44% | 3.31% | 1.33% | 3.74% | 1.71% | 1.94% | 2.13% | 1.55% | 1.57% |
| 2026/10/23 | 5.57% | 4.37% | 2.25% | 1.58% | 2.1% | 1.62% | 1.9% | 2.45% | 1.22% | 0.79% |
| 2026/10/24 | 5.57% | 4.15% | 2.45% | 1.32% | 1.44% | 1.61% | 1.7% | 2.23% | 1.74% | 0.49% |
| 2026/10/25 | 4.21% | 4.62% | 3.61% | 1.4% | 0.71% | 1.65% | 1.65% | 2.32% | 1.41% | 0.56% |
| 2026/10/26 | 6.97% | 4.82% | 2.64% | 1.37% | 0.86% | 1.59% | 1.66% | 1.67% | 0.73% | 0.98% |
| 2026/10/27 | 5.66% | 4.98% | 3.73% | 1.31% | 0.76% | 1.45% | 1.67% | 2.66% | 1.3% | 1.2% |
| 2026/10/28 | 6.38% | 5.15% | 4.59% | 1.36% | 0.63% | 1.45% | 1.62% | 2.5% | 1.19% | 0.99% |
| 2026/10/29 | 8.27% | 4.65% | 2.55% | 1.39% | 1.52% | 1.62% | 1.46% | 1.89% | 1.44% | 0.51% |
| 2026/10/30 | 8.55% | 3.94% | 2.64% | 1.4% | 1.78% | 1.54% | 1.58% | 1.92% | 1.09% | 0.93% |
| 2026/10/31 | 10.2% | 4.71% | 2.67% | 1.66% | 1.63% | 1.41% | 1.26% | 1.24% | 0.73% | 0.5% |
- coach.com
- lululemon.com
- victoriassecret.com
- quince.com
- anthropologie.com
- michaelkors.com
- nike.com
- gap.com
- neimanmarcus.com
- jcpenney.com
Copyright © Adthena. All rights reserved.
Coach.com led October with fluctuating spend, peaking at 10.20%. Lululemon.com showed steady growth, ending at 4.71%. Victoria’s Secret saw a mid-month surge, closing at 2.67%. Quince.com maintained stability, finishing at 1.66%.
Competitor Count for US Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 7823 |
| 2026/10/02 | 8073 |
| 2026/10/03 | 8438 |
| 2026/10/04 | 8548 |
| 2026/10/05 | 8561 |
| 2026/10/06 | 8566 |
| 2026/10/07 | 8608 |
| 2026/10/08 | 8699 |
| 2026/10/09 | 8673 |
| 2026/10/10 | 8596 |
| 2026/10/11 | 8460 |
| 2026/10/12 | 8448 |
| 2026/10/13 | 8543 |
| 2026/10/14 | 8733 |
| 2026/10/15 | 8578 |
| 2026/10/16 | 8476 |
| 2026/10/17 | 8576 |
| 2026/10/18 | 8383 |
| 2026/10/19 | 8283 |
| 2026/10/20 | 7880 |
| 2026/10/21 | 8147 |
| 2026/10/22 | 7713 |
| 2026/10/23 | 8433 |
| 2026/10/24 | 8978 |
| 2026/10/25 | 8884 |
| 2026/10/26 | 8968 |
| 2026/10/27 | 8875 |
| 2026/10/28 | 9007 |
| 2026/10/29 | 9156 |
| 2026/10/30 | 9053 |
| 2026/10/31 | 8887 |
Copyright © Adthena. All rights reserved.
October saw a dynamic rise in distinct advertisers, peaking at 9,156 on the 29th. The month concluded with a slight dip to 8,887, showcasing a vibrant advertising landscape.
