UK Pharma & Biotech Pharmacology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pharmacology – UK

Google AI Overview visibility for Pharma & Biotech Pharmacology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 75.6365922666
24.3634077334
75%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 7%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 25%

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Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
joinvoy.com 21.44
pharmacyonline.co.uk 15.64
pharmica.uk 14.03
numan.com 9.7
theindependentpharmacy.co.uk 7.21
chemist-4-u.com 5.87
e-surgery.com 5.19
simplymedsonline.co.uk 4.27
sensilab.com 4.13
mylondonpharmacy.co.uk 2.68
others 9.84
  • joinvoy.com - 21.44%
  • pharmacyonline.co.uk - 15.64%
  • pharmica.uk - 14.03%
  • numan.com - 9.7%
  • theindependentpharmacy.co.uk - 7.21%
  • chemist-4-u.com - 5.87%
  • e-surgery.com - 5.19%
  • simplymedsonline.co.uk - 4.27%
  • sensilab.com - 4.13%
  • mylondonpharmacy.co.uk - 2.68%
  • others - 9.84%

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Joinvoy.com leads with 21.44% click share, followed by pharmacyonline.co.uk at 15.64%. Others collectively hold 9.84%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date joinvoy.com pharmica.uk numan.com e-surgery.com pharmacyonline.co.uk simplymedsonline.co.uk theindependentpharmacy.co.uk chemist-4-u.com sensilab.com ashcroftpharmacy.co.uk
2026/06/01 21.41% 17.25% 17.96% 5.03% 12.26% 5.55% 4.01% 2.99% 3.7% 1.88%
2026/06/02 19.86% 18.29% 13.73% 5.52% 12.06% 5.99% 4.86% 3.76% 2.59% 1.56%
2026/06/03 13.71% 17.54% 13.99% 8.03% 10.02% 5.16% 13.86% 3.58% 2.82% 5.35%
2026/06/04 18.4% 19.12% 12.69% 7.51% 20.33% 4.78% 5.22% 4.07% 2.87% 0%
2026/06/05 21.71% 19.05% 14.68% 5.78% 12.14% 3.38% 6.59% 7.03% 3.42% 1.61%
2026/06/06 17.11% 17.58% 12.02% 8.45% 14.63% 4.83% 8.7% 7.02% 1.7% 1.29%
2026/06/07 20.6% 15.86% 8.55% 4.25% 14.22% 4.92% 11.39% 8.07% 3.38% 3.75%
2026/06/08 23.57% 15.37% 10.57% 5.57% 15.98% 5.46% 10.56% 3.99% 1.35% 3.56%
2026/06/09 23.32% 14.3% 7.82% 6.23% 12.82% 5.45% 13.34% 4% 2.76% 1.66%
2026/06/10 18.45% 18.37% 4.64% 6.89% 20.42% 4.65% 10.94% 4.18% 2.95% 0%
2026/06/11 23.98% 14.82% 3.53% 4.44% 12.76% 5.96% 11.47% 8.28% 4.13% 1.57%
2026/06/12 22.27% 20.78% 6.43% 2.49% 17.11% 3.58% 7.14% 8.21% 1.87% 1.53%
2026/06/13 24.09% 17.05% 4.12% 4.93% 15.45% 3.49% 8.22% 8.86% 3.68% 4.08%
2026/06/14 29.8% 18.53% 3.92% 4.98% 15.49% 4.43% 7.65% 4.33% 1.46% 3.86%
2026/06/15 19.95% 17.42% 5.59% 7.55% 16.79% 5.22% 10.74% 4.34% 2.89% 1.74%
2026/06/16 26.88% 15.53% 4.57% 4.51% 20.07% 4.63% 10.78% 4.16% 3.07% 0%
2026/06/17 29.55% 10.79% 7.11% 5.93% 11.57% 4.54% 12.54% 5.35% 2.09% 5.24%
2026/06/18 33.21% 18.17% 6.76% 3.5% 12.98% 4.44% 9.12% 2.3% 3.42% 1.37%
2026/06/19 24.37% 12.61% 12.61% 5.37% 18.16% 3.97% 9.1% 3.3% 1.85% 3.41%
2026/06/20 33.35% 14.19% 14.93% 11.23% 2.28% 10.08% 8.01% 0% 3.66% 0%
2026/06/21 13.44% 30.63% 15.17% 16.7% 4.52% 8.15% 5.96% 0% 4.1% 0%
2026/06/22 15.53% 29.57% 7.69% 14.65% 11.26% 9.13% 8.74% 0.01% 1.52% 0%
2026/06/23 32.11% 16.07% 5.5% 18.7% 4.71% 15.4% 7.08% 0% 0.27% 0%
2026/06/24 24.86% 23.41% 5.22% 15.96% 8.07% 13.25% 5.42% 0% 1.33% 0%
2026/06/25 24.48% 23.04% 14.14% 13.91% 10.39% 7.92% 3.17% 0% 1.66% 0%
2026/06/26 15.66% 22.99% 15.06% 15.15% 11.4% 10.28% 7.34% 0% 1.16% 0%
2026/06/27 23.83% 15.91% 24.45% 8.05% 3.36% 15.19% 6.22% 0% 2.69% 0%
2026/06/28 28.71% 19.73% 20.64% 6.17% 6.47% 7.1% 5.63% 2.59% 0% 0%
2026/06/29 27.65% 17.13% 23.84% 17.97% 1.93% 7.75% 0% 0% 0.28% 0%
2026/06/30 24.5% 18.2% 14.02% 13.05% 10.07% 8.75% 8.35% 1.2% 1.19% 0%
  • joinvoy.com
  • pharmica.uk
  • numan.com
  • e-surgery.com
  • pharmacyonline.co.uk
  • simplymedsonline.co.uk
  • theindependentpharmacy.co.uk
  • chemist-4-u.com
  • sensilab.com
  • ashcroftpharmacy.co.uk

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In June 2026, joinvoy.com led with fluctuating spend, peaking at 33.35%. Pharmica.uk surged mid-month, reaching 30.63%. Numan.com saw a late spike, while e-surgery.com steadily climbed. Pharmacyonline.co.uk and others showed varied trends.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 25
2026/06/02 25
2026/06/03 24
2026/06/04 23
2026/06/05 22
2026/06/06 25
2026/06/07 26
2026/06/08 22
2026/06/09 23
2026/06/10 23
2026/06/11 20
2026/06/12 25
2026/06/13 26
2026/06/14 22
2026/06/15 23
2026/06/16 22
2026/06/17 26
2026/06/18 27
2026/06/19 25
2026/06/20 14
2026/06/21 12
2026/06/22 13
2026/06/23 12
2026/06/24 13
2026/06/25 13
2026/06/26 14
2026/06/27 12
2026/06/28 12
2026/06/29 15
2026/06/30 12

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June began with 25 advertisers, fluctuating slightly, peaking at 27 mid-month. A sharp decline followed, ending with 12 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
joinvoy.com 7.37%
numan.com 4.54%
e-surgery.com 2.83%
simplymedsonline.co.uk 2.54%
pharmica.uk 1.27%
sensilab.com -1.23%
curedpharmacy.com -1.55%
mylondonpharmacy.co.uk -1.78%
chemist-4-u.com -4.82%
pharmacyonline.co.uk -4.96%

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In the past month, joinvoy.com surged by 7.37%, while pharmacyonline.co.uk dropped by 4.96%.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date joinvoy.com numan.com pharmica.uk pharmacyonline.co.uk e-surgery.com theindependentpharmacy.co.uk simplymedsonline.co.uk sensilab.com chemist-4-u.com mylondonpharmacy.co.uk
2026/06/01 23.69% 18.75% 12.97% 8.52% 3.55% 3.88% 2.56% 6.43% 3.29% 3.29%
2026/06/02 23.48% 15.32% 12.96% 11.02% 4.06% 4.28% 3.19% 4.74% 3.7% 2.43%
2026/06/03 19.64% 16.88% 14.73% 8.67% 4.68% 8.8% 3.06% 5.75% 3.81% 1.85%
2026/06/04 21.05% 13.72% 14.65% 15.1% 4.01% 3.8% 2.57% 6% 4.83% 5.15%
2026/06/05 25.12% 14.41% 14.71% 11.03% 2.9% 3.81% 1.69% 4.96% 8.3% 5.57%
2026/06/06 17.42% 14.24% 15.79% 12.22% 4.13% 5.94% 2.8% 2.97% 9.18% 5.4%
2026/06/07 21.63% 9.08% 13.13% 11.45% 2.57% 7.46% 2.7% 5.85% 10.69% 4.18%
2026/06/08 27.74% 12.13% 12.11% 12.31% 2.93% 7.09% 3.12% 2.65% 5.92% 5.7%
2026/06/09 28.93% 9.58% 10.45% 11.85% 4.86% 9.03% 2.78% 5.1% 3.98% 3.11%
2026/06/10 22.57% 5.56% 13.37% 15.73% 3.66% 7.25% 2.77% 6.14% 4.95% 5.27%
2026/06/11 28.67% 4.27% 11.66% 12.06% 2.64% 6.37% 3.05% 6.18% 8.85% 5.84%
2026/06/12 23.07% 6.85% 17.43% 12.82% 2.64% 5.04% 2.18% 3.03% 10.18% 5.81%
2026/06/13 25.43% 4.56% 13.51% 11.97% 3.11% 5.73% 1.79% 6.12% 10.95% 4.37%
2026/06/14 32.87% 5.05% 14.21% 12.56% 2.56% 5.27% 2.67% 2.83% 6.31% 4.97%
2026/06/15 26.72% 6.97% 13.46% 13.25% 5.58% 7.8% 2.81% 5.26% 4.11% 2.7%
2026/06/16 30.48% 5.62% 11.01% 15.45% 2.56% 7.15% 2.41% 6.13% 4.54% 4.83%
2026/06/17 36.72% 8.39% 9.16% 7.78% 2.96% 7.99% 2.56% 4.26% 6.3% 2.83%
2026/06/18 36.37% 8.01% 12.92% 9.55% 1.84% 5.17% 2.2% 5.95% 4.44% 5.33%
2026/06/19 29.84% 12.65% 10.57% 13.35% 3.86% 6.47% 2.19% 3.5% 3.67% 5.07%
2026/06/20 43.22% 17.26% 9.57% 3.59% 4.77% 4.77% 5.49% 6.41% 0.01% 0%
2026/06/21 22.38% 18.72% 26.61% 5.05% 8.57% 4.28% 5.21% 7% 0.01% 0%
2026/06/22 29.47% 11.71% 24.34% 9.74% 7.03% 5.27% 6.03% 2.68% 0.01% 0%
2026/06/23 48.27% 8.83% 14.09% 3.81% 9.93% 4.26% 9.12% 0.84% 0.01% 0%
2026/06/24 40.42% 8.11% 18.62% 7.08% 8.39% 3.59% 7.84% 2.54% 0.01% 0.09%
2026/06/25 33.42% 16.79% 19.89% 7.73% 7.17% 2.39% 5.3% 3.66% 0.01% 0%
2026/06/26 25.06% 19.12% 20.85% 9.07% 8.46% 5.29% 6.57% 2.59% 0.01% 0%
2026/06/27 37.76% 28.06% 10.11% 3.78% 3.59% 3.59% 7.82% 4.75% 0.01% 0.09%
2026/06/28 33.53% 25.95% 17.61% 4.43% 3.31% 4.41% 5.01% 0% 2.21% 0%
2026/06/29 36.34% 27.67% 15.1% 1.22% 9.24% 0% 4.74% 0.67% 0.01% 0%
2026/06/30 33.81% 17.64% 16.28% 7.68% 7.21% 6.17% 5.7% 2.52% 1.03% 0%
  • joinvoy.com
  • numan.com
  • pharmica.uk
  • pharmacyonline.co.uk
  • e-surgery.com
  • theindependentpharmacy.co.uk
  • simplymedsonline.co.uk
  • sensilab.com
  • chemist-4-u.com
  • mylondonpharmacy.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, joinvoy.com led with fluctuating impressions, peaking at 48.27%. numan.com saw a late surge, reaching 28.06%. pharmica.uk and pharmacyonline.co.uk had steady gains, while chemist-4-u.com dropped significantly. The month ended with joinvoy.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology - Last month
  1. 1
    Next Day Delivery https://www.e-surgery.com

    Brown Inhalers Next Day — UK's Trusted Private Online Pharmacy. Only Genuine UK Inhalers. Delivered to You Next Day. Fast UK Delivery. Trusted and Reviewed 5*.

  2. 2
    No GP Referral Needed - UK's No.1 Weight Loss Provider https://www.joinvoy.com

    If your weight loss has slowed, our clinicians can help reassess your plan and...

  3. 3
    1, 3, 6 or 12-Month Packages - From £57, was £129 https://www.numan.com › weight-loss-uk › obesity-program

    Weight management isn't just about looking good, it's also about feeling better. Experience the benefits of combining weight loss treatments with in-app...

  4. 4
    Buy Weight Loss Treatment - No GP Appointment Necessary https://www.pharmica.uk

    Buy Weight Loss Treatment Online. Lose 50% More Weight With Clinically Proven Medication. Pharmica Weight Loss Treatments. Lose Weight Easily, Quickly & Safely. Discreet Packaging.

  5. 5
    Buy Medicines Online - Lowest Price Guaranteed https://www.simplymedsonline.co.uk

    Buy Meds Online | UK Meds Online | UK Online Pharmacy. 100% Genuine - Discreet - Regulated UK Pharmacy - Next Day Express Delivery Available! Alli.

Copyright © Adthena. All rights reserved.

In the competitive world of online pharmaceuticals, e-surgery.com stands out with its promise of next-day delivery for trusted UK inhalers. Meanwhile, joinvoy.com and numan.com focus on weight loss, offering personalized plans without GP referrals. Pharmica.uk emphasizes clinically proven treatments for effective weight loss, while simplymedsonline.co.uk guarantees the lowest prices for genuine medications, ensuring quick and discreet delivery.

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