UK Pharma & Biotech Pharmacology - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Pharma & Biotech Pharmacology UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	67.5176868656
	32.4823131344

67%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	33
	67

33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	7%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	23%

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
joinvoy.com	27.26
pharmica.uk	20.52
numan.com	14.4
e-surgery.com	4.97
simplymedsonline.co.uk	4.68
sensilab.com	4.37
chequp.com	3.7
kingspharmacyonline.com	3.24
pharmacyonline.co.uk	3.04
theindependentpharmacy.co.uk	2.79
others	11.03

joinvoy.com - 27.26%
pharmica.uk - 20.52%
numan.com - 14.4%
e-surgery.com - 4.97%
simplymedsonline.co.uk - 4.68%
sensilab.com - 4.37%
chequp.com - 3.7%
kingspharmacyonline.com - 3.24%
pharmacyonline.co.uk - 3.04%
theindependentpharmacy.co.uk - 2.79%
others - 11.03%

In the competitive landscape of Google PPC, joinvoy.com leads with a 27.26% click share, followed by pharmica.uk at 20.52%. Numan.com captures 14.4%, while ‘others’ collectively hold 11.03%.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	pharmica.uk	joinvoy.com	numan.com	chequp.com	e-surgery.com	sensilab.com	simplymedsonline.co.uk	kingspharmacyonline.com	theindependentpharmacy.co.uk	healthexpress.co.uk
2025/12/01	31.82%	23.3%	9.66%	0.24%	4.25%	3.21%	12.7%	1.83%	0%	0.45%
2025/12/02	20.28%	24.92%	11.3%	10.33%	0%	1.49%	9.29%	9.41%	0%	0.03%
2025/12/03	26.7%	14.06%	17.71%	12.82%	6.3%	3.93%	6.89%	1.76%	1.93%	2.35%
2025/12/04	21.71%	25.43%	8.12%	12.89%	4.94%	0.81%	7.62%	6.57%	4.4%	3.4%
2025/12/05	25.46%	28.59%	9.39%	5.43%	2.48%	0.37%	5.02%	6.53%	1.69%	2%
2025/12/06	16%	27.55%	13.86%	3.55%	8.05%	2.52%	5.27%	2.27%	4.79%	1.08%
2025/12/07	24.27%	17.84%	12.7%	2.91%	14.57%	4.28%	11.07%	0.73%	0.29%	3.46%
2025/12/08	25.14%	20.97%	14.31%	1.32%	14.49%	0.6%	8.52%	0.5%	1.63%	3.65%
2025/12/09	20.76%	29.33%	15.4%	3.2%	5.59%	2.44%	4.19%	3.72%	0%	12.99%
2025/12/10	14.93%	19.13%	6.57%	4.98%	14.8%	2.32%	8.77%	6.56%	0%	7.04%
2025/12/11	21.39%	19.48%	11.51%	0.06%	10.92%	3.57%	10.07%	4.04%	0%	4.51%
2025/12/12	24.65%	27.67%	11.68%	1.3%	15.93%	4.19%	10.61%	0.39%	0%	1.35%
2025/12/13	21.34%	26.95%	7.39%	0.19%	10.09%	0.79%	7.11%	1.44%	6.17%	8.02%
2025/12/14	32.4%	26.03%	11.22%	0%	4.08%	2.21%	6.92%	0.63%	4.32%	0.33%
2025/12/15	22.18%	35.99%	2.91%	4.55%	6.9%	3.08%	9.67%	3.16%	7.93%	0.38%
2025/12/16	22.59%	28.64%	6.49%	0%	6.48%	0%	9.29%	2.23%	8.92%	3.99%
2025/12/17	18.64%	29.17%	5.53%	0%	10.26%	0.61%	8.56%	1.93%	15.18%	6.43%
2025/12/18	21.77%	30.45%	8.2%	0%	15.1%	1.88%	6.99%	2.41%	4.07%	0.87%
2025/12/19	24.78%	14.63%	11.29%	0%	16.44%	3.3%	7.57%	0.78%	5.79%	5.53%
2025/12/20	26.54%	28.97%	7.8%	0%	5.5%	2.72%	7.06%	2.77%	3.21%	0%
2025/12/21	22.89%	21.57%	13.7%	0%	14.13%	2.7%	9.35%	0.22%	8.72%	0%
2025/12/22	25.86%	24.96%	10%	0%	9.68%	4.69%	5.66%	4.55%	2.23%	0%
2025/12/23	23.77%	19.75%	13.84%	0%	13%	3.19%	7.93%	2.63%	4.6%	0%
2025/12/24	33.83%	26.76%	7.87%	0%	5.12%	6.54%	7.44%	0.59%	1.95%	0.01%
2025/12/25	32.33%	28.12%	4.09%	5.75%	0%	5.28%	9.34%	0.54%	0%	0.01%
2025/12/26	45.19%	28.56%	4.79%	1.01%	0.25%	5.37%	6.66%	0.51%	0%	0%
2025/12/27	35.28%	18.7%	17.24%	12.49%	1.17%	2.89%	6.19%	0.81%	0%	0%
2025/12/28	35.68%	15.88%	13.17%	10.17%	2.57%	3.67%	2.42%	4.36%	0%	0%
2025/12/29	30.15%	21.8%	23.28%	9.89%	0.79%	3.07%	3.51%	0.27%	0%	0%
2025/12/30	26.91%	22.21%	21.8%	7.17%	4.76%	2.65%	4.63%	2.22%	0%	0%
2025/12/31	31.74%	23.9%	22.24%	6.68%	1.99%	0.88%	0.81%	0.4%	0%	0%

pharmica.uk
joinvoy.com
numan.com
chequp.com
e-surgery.com
sensilab.com
simplymedsonline.co.uk
kingspharmacyonline.com
theindependentpharmacy.co.uk
healthexpress.co.uk

Pharmica.uk led December’s PPC spend, peaking at 45.19% on the 26th. Joinvoy.com followed, with a high of 35.99% on the 15th. Numan.com saw a late surge, ending at 22.24%.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	16
2025/12/02	19
2025/12/03	19
2025/12/04	17
2025/12/05	19
2025/12/06	21
2025/12/07	20
2025/12/08	20
2025/12/09	17
2025/12/10	18
2025/12/11	19
2025/12/12	20
2025/12/13	19
2025/12/14	18
2025/12/15	18
2025/12/16	19
2025/12/17	23
2025/12/18	20
2025/12/19	18
2025/12/20	17
2025/12/21	19
2025/12/22	22
2025/12/23	22
2025/12/24	19
2025/12/25	17
2025/12/26	17
2025/12/27	16
2025/12/28	17
2025/12/29	15
2025/12/30	16
2025/12/31	17

December saw fluctuating advertiser numbers, peaking at 23 on the 17th. The month concluded with a slight decline, ending at 17.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
sensilab.com	3.15%
pharmica.uk	2.56%
webmedpharmacy.co.uk	2.05%
numan.com	1.59%
pro-hormones.co.uk	1.33%
onlinedoctor.superdrug.com	-1.6%
simplymedsonline.co.uk	-1.61%
theindependentpharmacy.co.uk	-1.78%
pharmacyonline.co.uk	-1.84%
healthexpress.co.uk	-3.44%

In the past month, sensilab.com surged with a 3.15% click share increase, while healthexpress.co.uk faced a 3.44% decline.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	joinvoy.com	numan.com	pharmica.uk	pharmacyonline.co.uk	chequp.com	sensilab.com	e-surgery.com	kingspharmacyonline.com	simplymedsonline.co.uk	healthexpress.co.uk
2025/12/01	23.98%	17.41%	24.62%	0.35%	0.41%	8.72%	2.53%	5.55%	8.14%	0.47%
2025/12/02	29.66%	17.06%	15.47%	0.07%	11.56%	2.13%	0%	11.76%	4.96%	0.07%
2025/12/03	16.05%	22.68%	19.45%	0.35%	15.93%	6.33%	3.55%	3.17%	4.27%	1.5%
2025/12/04	27.06%	14.66%	16.99%	0.08%	15.37%	1.13%	2.78%	6.32%	4.62%	3.16%
2025/12/05	28.94%	15.09%	20.57%	2.19%	7.15%	1.33%	1.09%	7.29%	3.38%	1.99%
2025/12/06	32.16%	18.67%	12.48%	0.95%	6%	4.07%	4.11%	3.85%	3%	2.31%
2025/12/07	18.98%	19.09%	19.91%	7.4%	2.48%	6.01%	7.86%	3.64%	6.09%	1.84%
2025/12/08	30.26%	20.44%	17.64%	0.3%	3.42%	1.67%	7.38%	0.69%	5.07%	6.06%
2025/12/09	32.95%	21.88%	14.71%	1.17%	3.1%	3.56%	2.53%	3.74%	2.37%	9.73%
2025/12/10	22.36%	9.39%	14.63%	3.92%	7.55%	3.56%	8.24%	8.65%	5.65%	5.43%
2025/12/11	22.12%	16.87%	18.57%	1.35%	0.12%	6.14%	5.35%	5.97%	6.66%	5.39%
2025/12/12	28.77%	14.19%	19.72%	0.1%	3.73%	7.26%	8.47%	2.17%	6.64%	2.67%
2025/12/13	37.56%	10.46%	16.33%	7.97%	0.1%	1.36%	5.45%	2.62%	4.69%	6.87%
2025/12/14	29.81%	14.39%	24.67%	8.38%	0%	3.52%	2.35%	2.21%	4.28%	0.33%
2025/12/15	38.26%	6.72%	20.8%	2.78%	4.1%	5.16%	3.34%	5.04%	6.1%	0.34%
2025/12/16	37.23%	8.67%	19.82%	5.04%	0%	0%	3.89%	3.95%	6.62%	3.45%
2025/12/17	37.66%	7.4%	16.83%	1.44%	0%	0.72%	5.93%	3.07%	5.74%	6.35%
2025/12/18	31.7%	12.56%	17.22%	2.35%	0%	4.8%	7.64%	3.4%	4.02%	1.45%
2025/12/19	13.16%	17.69%	20.23%	2.83%	0%	5.38%	10.4%	2.22%	4.94%	5.48%
2025/12/20	29.04%	8.65%	18.05%	2.38%	0%	8.43%	3.79%	5.46%	4.08%	0.01%
2025/12/21	29.81%	17.81%	16.67%	3.31%	0%	5.63%	6.96%	1.22%	5.29%	0%
2025/12/22	29.31%	11.53%	16.95%	1.74%	0%	8.47%	6.37%	4.87%	3.2%	0%
2025/12/23	22.59%	16.84%	17.55%	1.01%	0%	6.91%	8.09%	3.2%	4.54%	0%
2025/12/24	32.1%	9.34%	24.13%	0%	0%	9.08%	2.4%	1.67%	4.21%	0.01%
2025/12/25	34.67%	5.46%	20.48%	1.19%	8.84%	8.16%	0%	1.19%	4.15%	0.01%
2025/12/26	35.16%	5.64%	31.34%	0%	0.53%	6.84%	0.18%	2.41%	4.17%	0%
2025/12/27	26.57%	19.04%	21.47%	0.1%	11.28%	5.13%	1.58%	2.29%	2.62%	0%
2025/12/28	18.67%	18.24%	25.28%	0.78%	9.08%	6.77%	2.4%	3.94%	1.65%	0%
2025/12/29	25.45%	28.16%	19.57%	0%	8.42%	3.69%	0.5%	0.48%	2.18%	0%
2025/12/30	25.9%	24.82%	18.05%	3.5%	6.6%	4.18%	3.03%	2.83%	2.56%	0%
2025/12/31	32.34%	26.76%	21.05%	7.05%	4.13%	1.52%	1.06%	0.95%	0.47%	0%

joinvoy.com
numan.com
pharmica.uk
pharmacyonline.co.uk
chequp.com
sensilab.com
e-surgery.com
kingspharmacyonline.com
simplymedsonline.co.uk
healthexpress.co.uk

Joinvoy.com led December with fluctuating impressions, peaking mid-month. Numan.com saw a dip, then a late surge. Pharmica.uk maintained steady growth, while Pharmacyonline.co.uk and Chequp.com had sporadic spikes. Sensilab.com and E-surgery.com showed consistent activity. Kingspharmacyonline.com and Simplymedsonline.co.uk had moderate presence, while Healthexpress.co.uk ended quietly.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology - Last month

1
Next Day Delivery https://www.e-surgery.com
Just £14.95 Delivered Next Day — Buy Cystitis UTI Antibiotic Tablets Online Now. Delivered Next Day With 24hr UK Shipping. Don't Suffer From Cystitis (UTI). Treat UTIs Quickly & Safely With Antibiotic Tablets.
2
No GP Referral Needed | Now £89, Was £129 https://www.joinvoy.com
From £89/month. Backed by real experts, trusted by over 100,000 people across the UK. Science-backed treatments: significantly more effective than diet ...
3
Lose Weight Treatments UK https://www.numan.com
Free Discreet UK Delivery — Programme combines clinical guidance, lifestyle coaching, and treatment for weight loss. Numan’s...
4
Pharmica™ Online Pharmacy | Get 20% Off With Code NEW20 https://www.pharmica.uk
Get 20% Off Your Order. Buy Effective, Clinically Proven Treatment. Trusted UK Pharmacy. Pharmica™ - Join 1,000,000+ UK Customers. No GP Appointment Needed. Confidential & Safe.
5
Buy Medicines Online | Lowest Price Guaranteed https://www.simplymedsonline.co.uk
Buy Meds Online | UK Meds Online | UK Online Pharmacy. 100% Genuine - Discreet - Regulated...

In the competitive landscape of online pharmaceuticals, e-surgery.com stands out with its promise of next-day delivery for UTI antibiotics, emphasizing quick relief. Joinvoy.com highlights affordability and expert-backed treatments, while numan.com offers a holistic weight loss program. Pharmica.uk entices with a 20% discount and a vast customer base, and simplymedsonline.co.uk guarantees the lowest prices for genuine medications.

Frequently Asked Questions

Why is the UK Pharma & Biotech Pharmacology December 2025 Report useful and how should I use it?

Why is the UK Pharma & Biotech Pharmacology December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Pharma & Biotech Pharmacology December 2025 Report
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How often is the data updated?

Data within the UK Pharma & Biotech Pharmacology December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Pharma & Biotech Pharmacology December 2025 Report?

The UK Pharma & Biotech Pharmacology December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Pharma & Biotech Pharmacology December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Pharma & Biotech Pharmacology December 2025 Report for?

The UK Pharma & Biotech Pharmacology December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Competitor Count for UK Pharma & Biotech Pharmacology

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

UK Pharma & Biotech Pharmacology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Frequently Asked Questions

Why is the UK Pharma & Biotech Pharmacology December 2025 Report useful and how should I use it?

Why is the UK Pharma & Biotech Pharmacology December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Pharma & Biotech Pharmacology December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Pharma & Biotech Pharmacology December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

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