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UK Pharma & Biotech Pharmacology - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
pharmacyonline.co.uk 40.53
sensilab.com 8.56
pharmica.uk 7.22
numan.com 5.84
chemist-4-u.com 5.41
privatedoc.com 4.12
joinvoy.com 3.94
healthexpress.co.uk 3.88
ebay.co.uk 2.74
farmeci.com 2.51
others 15.25

Copyright © Adthena. All rights reserved.

Pharmacyonline.co.uk dominates with 40.53% click share, overshadowing others at 15.25%. Sensilab.com follows at 8.56%, while Pharmica.uk holds 7.22%.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date pharmacyonline.co.uk joinvoy.com privatedoc.com pharmica.uk sensilab.com chemist-4-u.com numan.com healthexpress.co.uk ebay.co.uk farmeci.com
2025/04/01 25.2% 0.76% 2.85% 5.32% 10.67% 14.73% 4.05% 12.53% 1.27% 3.96%
2025/04/02 31.82% 1.11% 0.32% 4.78% 14.95% 10.96% 3.5% 11.55% 1.97% 6.12%
2025/04/03 22.63% 0.95% 0.98% 7.86% 13.01% 13.94% 3.39% 11.29% 5.31% 6.09%
2025/04/04 32.41% 1.56% 0.24% 4% 6.14% 18.15% 2.17% 3.39% 1.2% 22.51%
2025/04/05 36.56% 1.81% 0.65% 6.14% 15.46% 12.15% 3.14% 2.08% 3.01% 6.84%
2025/04/06 26.42% 2.01% 0.71% 6.74% 12.16% 12.37% 2.41% 5.82% 3.87% 7.04%
2025/04/07 34.49% 4.2% 0.48% 6.14% 9.75% 8.27% 4.76% 6.73% 1.04% 2.87%
2025/04/08 44.84% 2.45% 0.63% 4.31% 14.96% 7.7% 4.17% 5.05% 1.97% 1.17%
2025/04/09 39.24% 1.97% 1.89% 4.53% 13.56% 7.08% 3.73% 7.92% 2.94% 0.09%
2025/04/10 42.97% 2.62% 3.83% 3.43% 20.38% 0.15% 3.09% 5.11% 5.11% 0.1%
2025/04/11 32% 6.06% 6.3% 8.71% 12.5% 2.44% 4.65% 16.26% 1.24% 0.07%
2025/04/12 49.78% 1.35% 4.52% 6.57% 10.14% 4.05% 1.61% 11.51% 0.84% 0.06%
2025/04/13 24.76% 7.92% 6.58% 7.95% 10.22% 0.12% 10.37% 21.23% 4.21% 0.09%
2025/04/14 33.42% 13.28% 3.32% 8.63% 15.01% 0% 6.94% 8.7% 0% 0%
2025/04/15 36.76% 20.82% 1.84% 6.09% 9.31% 1.6% 5.27% 9.43% 1.44% 0%
2025/04/16 32.26% 3.61% 1.77% 8.73% 19.57% 0% 6.56% 7.12% 1.77% 0%
2025/04/17 18.39% 0.5% 0.96% 11.27% 6.99% 0% 6.35% 3.99% 4.71% 0%
2025/04/18 11.49% 1.72% 2.22% 7.4% 11.22% 0.71% 25.61% 6.96% 2.51% 0%
2025/04/19 22.71% 3.46% 0.88% 11.85% 3.24% 6.07% 17.58% 0.04% 0.85% 0.28%
2025/04/20 37.53% 10.17% 5.67% 5.56% 11.35% 5.14% 6.32% 0.09% 2.59% 0%
2025/04/21 41.75% 10.67% 3.27% 6.61% 8.6% 7.81% 6.57% 0.01% 1.07% 0.09%
2025/04/22 32.48% 6% 4.46% 8.97% 22.92% 0% 8.96% 0.03% 6.9% 0%
2025/04/23 49.15% 3.07% 1.65% 6.9% 7.37% 6.3% 4.05% 0.02% 1.82% 0%
2025/04/24 47.22% 2.67% 3.28% 3.84% 3.54% 1.68% 22.32% 0% 1.27% 0%
2025/04/25 58% 2.49% 14.88% 6.3% 6.54% 0% 5.81% 0% 1.93% 0%
2025/04/26 49.82% 4.81% 16.46% 5.35% 5.68% 1.31% 3.23% 0% 1.83% 0%
2025/04/27 56.37% 3.37% 7% 7.13% 5.12% 3.05% 8.72% 0% 3.31% 0%
2025/04/28 48.56% 3.95% 4.35% 6.71% 9.47% 4.79% 6.72% 0% 10.48% 0%
2025/04/29 53% 7.87% 13.33% 4.14% 12.17% 1.4% 2.41% 0% 2.26% 0%
2025/04/30 50.21% 14.62% 13.34% 4.5% 3.92% 3.41% 3.17% 0.97% 0.36% 0%

Copyright © Adthena. All rights reserved.

April saw pharmacyonline.co.uk dominate with a peak spend share of 58.00% on the 25th. Joinvoy.com and privatedoc.com showed notable fluctuations, while healthexpress.co.uk’s share dwindled to near zero mid-month. The month concluded with pharmacyonline.co.uk maintaining a strong lead.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 30
2025/04/02 27
2025/04/03 30
2025/04/04 30
2025/04/05 27
2025/04/06 34
2025/04/07 31
2025/04/08 27
2025/04/09 30
2025/04/10 28
2025/04/11 22
2025/04/12 27
2025/04/13 25
2025/04/14 22
2025/04/15 26
2025/04/16 26
2025/04/17 28
2025/04/18 28
2025/04/19 39
2025/04/20 32
2025/04/21 30
2025/04/22 23
2025/04/23 23
2025/04/24 23
2025/04/25 21
2025/04/26 24
2025/04/27 28
2025/04/28 23
2025/04/29 20
2025/04/30 22

Copyright © Adthena. All rights reserved.

April began with 30 advertisers, fluctuating throughout. Mid-month saw a dip to 22, but a peak of 39 on the 19th. The month concluded with 22 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
numan.com 6.1%
privatedoc.com 4.9%
pharmacyonline.co.uk 4.66%
onlinedoctor.superdrug.com 2.52%
assuredpharmacy.co.uk 2.19%
theindependentpharmacy.co.uk -1.73%
sensilab.com -4%
chemist-4-u.com -4.74%
farmeci.com -5%
healthexpress.co.uk -5.42%

Copyright © Adthena. All rights reserved.

Numan.com surged with a 6.10% click share increase, while healthexpress.co.uk dropped by 5.42%.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date pharmacyonline.co.uk joinvoy.com privatedoc.com pharmica.uk sensilab.com numan.com chemist-4-u.com ebay.co.uk healthexpress.co.uk farmeci.com
2025/04/01 19.46% 0.94% 3.1% 6.56% 12.29% 2.97% 14.74% 2.36% 11.29% 4.6%
2025/04/02 25.67% 1.06% 0.45% 6.19% 15.83% 3.21% 10.59% 3.73% 10.82% 7.27%
2025/04/03 20.36% 1.03% 1.44% 8.7% 13.32% 2.27% 12.31% 5.92% 8.42% 6.17%
2025/04/04 29.73% 1.4% 0.5% 4.54% 6.5% 1.89% 18.1% 2.02% 2.67% 22.35%
2025/04/05 28.82% 1.58% 0.68% 7.61% 17.39% 2.15% 11.35% 5.9% 1.54% 7.3%
2025/04/06 19.58% 3.04% 0.91% 7.35% 12.34% 2.38% 10.74% 6.27% 4.76% 8.33%
2025/04/07 26.98% 5.8% 0.61% 7.45% 10.87% 5.85% 7.05% 2.72% 5.52% 3.64%
2025/04/08 34.48% 2.11% 0.73% 5.8% 18.92% 2.73% 6.42% 4.39% 4.5% 1.28%
2025/04/09 30.95% 2.05% 2.46% 5.45% 15.91% 2.76% 6.66% 6.37% 7.22% 0.11%
2025/04/10 33.6% 3.13% 3.99% 3.83% 23.31% 2.27% 0.11% 7.46% 5.76% 0.13%
2025/04/11 25.43% 6.48% 8.52% 9.84% 13.62% 4.1% 2.02% 2.15% 14.82% 0.07%
2025/04/12 41.14% 2.01% 10.4% 7.71% 9.98% 0.87% 3.48% 1.87% 10.55% 0.08%
2025/04/13 21.95% 7.18% 7.11% 8.89% 10.85% 8.91% 0.06% 6.82% 19.5% 0.09%
2025/04/14 29.44% 13.32% 4.14% 9.87% 15.34% 5.76% 0.01% 0% 7.48% 0.02%
2025/04/15 26.73% 15.05% 2.12% 8.41% 12.72% 5.98% 4.25% 3.85% 8.9% 0%
2025/04/16 23.45% 3.76% 2.13% 10.82% 19.74% 5.67% 0% 2.06% 6.46% 0%
2025/04/17 14.07% 0.29% 1.01% 13.5% 8.3% 6.18% 0% 6.34% 6.07% 0%
2025/04/18 13.27% 2.7% 3% 9.96% 15.07% 18.44% 0.66% 3.93% 8.15% 0%
2025/04/19 18.33% 4.78% 1.89% 16% 4.37% 13.23% 6.55% 1.19% 0.04% 0.4%
2025/04/20 29.33% 8.18% 8.51% 6.3% 11.96% 4.53% 3.74% 3.4% 0.06% 0%
2025/04/21 25.92% 8.93% 6.67% 8.66% 9.89% 9.77% 7.55% 1.37% 0.02% 0.09%
2025/04/22 28.82% 6.24% 4.26% 9.19% 20.77% 8.64% 0% 6.89% 0.03% 0%
2025/04/23 37.1% 4.52% 3.28% 8.94% 9.43% 3.69% 5.98% 2.18% 0.02% 0%
2025/04/24 42.56% 3.12% 3.72% 3.72% 3.18% 27.02% 1.31% 1.43% 0% 0%
2025/04/25 53.6% 4.86% 17.42% 6.51% 5.89% 4.93% 0% 2.37% 0% 0%
2025/04/26 48.26% 5.26% 19.28% 5.29% 5.59% 2.5% 1.1% 1.99% 0% 0%
2025/04/27 52.52% 3.71% 8.31% 7.57% 5.14% 9.63% 2.47% 3.9% 0% 0%
2025/04/28 45.2% 4.28% 4.9% 7.4% 9.28% 8.13% 3.93% 12.13% 0% 0%
2025/04/29 47.8% 9.12% 13.72% 5.11% 12.04% 2.7% 1.07% 2.58% 0% 0%
2025/04/30 42.56% 16.39% 14.17% 5.86% 4.38% 3.24% 2.54% 0.99% 0.85% 0%

Copyright © Adthena. All rights reserved.

April saw pharmacyonline.co.uk’s impression share soar, peaking at 53.6% on the 25th. Joinvoy.com and privatedoc.com also experienced notable fluctuations, while farmeci.com faded. The month concluded with pharmacyonline.co.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Get Your Order Tomorrow, Free - The Blue Pill = Fun for £1.56 https://www.assuredpharmacy.co.uk/buy-blue-pill

    £1.56 Blue Pill = Next-Day Magic. Free Delivery, Discreet Packing, Lowest Price Guarantee! Get Your ED Treatment Fast: Lowest Prices, Discreet...

  2. 2
    Delivered Next Day - Order Now Just £6.75/ Pack https://www.e-surgery.com/

    UK's Best Value Online Prescriber & Pharmacy. Only Genuine UK Medication. Order Online Now. UK's Trusted Erectile Dysfunction Treatments.

  3. 3
    Free Next Day Delivery to UK - Erection Treatment £6.25 /Pack https://www.healthexpress.co.uk/ed/treatment

    Discreet billing & packaging. Free online prescription from UK registered pharmacy. No GP appointment needed, order online. Prescription & free UK delivery included. Fast Free Delivery.

  4. 4
    Erections Hard Enough For Sex - Discreet Next-Day UK Delivery https://www.numan.com/ed-treatments/online-clinic

    Save 60% on erectile dysfunction treatments today to achieve erections hard enough for sex. Your solution to achieve erections...

  5. 5
    Viagra Connect® - Next Day Delivery Available https://onlinedoctor.superdrug.com/ed/treatment

    Prescribed By Our Doctors, Delivered To Your Door. Get ED Treatment You Can Always Rely On

Copyright © Adthena. All rights reserved.

In the competitive landscape of erectile dysfunction treatments, five advertisers stand out with compelling PPC ads. Assured Pharmacy entices with affordability and next-day delivery, while e-surgery emphasizes trust and genuine UK medication. HealthExpress offers convenience with free prescriptions and delivery. Numan highlights significant savings, and Superdrug Online Doctor assures reliability with doctor-prescribed solutions. Each ad focuses on discreet, fast service, catering to customer needs for privacy and efficiency.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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