US Pharma & Biotech Pharmacology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pharmacology – US

Google AI Overview visibility for Pharma & Biotech Pharmacology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 71.3308992976
28.6691007024
71%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 27%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ro.co 15.04
lilly.com 9.14
bmimd.com 2.81
hims.com 2.7
forbes.com 2.4
kenvuepro.com 2.38
curistrelief.com 2.07
telyrx.com 1.97
joinezra.com 1.94
joinfridays.com 1.88
others 57.67
  • ro.co - 15.04%
  • lilly.com - 9.14%
  • bmimd.com - 2.81%
  • hims.com - 2.7%
  • forbes.com - 2.4%
  • kenvuepro.com - 2.38%
  • curistrelief.com - 2.07%
  • telyrx.com - 1.97%
  • joinezra.com - 1.94%
  • joinfridays.com - 1.88%
  • others - 57.67%

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In the PPC landscape, ‘ro.co’ leads with 15.04% click share, followed by ‘lilly.com’ at 9.14%. ‘Others’ dominate with 57.67%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ro.co lilly.com comparetreatments.com forbes.com refills.com hims.com goodlifemeds.com joinfridays.com bmimd.com joinezra.com
2026/06/01 18.73% 11.91% 1.78% 2.33% 2.77% 2.16% 3.69% 3.72% 4.26% 2.64%
2026/06/02 20.45% 11.42% 2.99% 2.46% 1.93% 1.82% 3.97% 4.08% 3.35% 2.92%
2026/06/03 17.77% 12.98% 3.99% 1.26% 1.42% 1.82% 2.74% 3.68% 3.41% 2.57%
2026/06/04 19.5% 10.92% 4.4% 1.33% 5.1% 3.99% 0.19% 2.72% 4.74% 2.75%
2026/06/05 18.83% 10.87% 2.36% 1.64% 4.74% 3.46% 2.42% 3.71% 4.43% 3.07%
2026/06/06 18.82% 7.88% 0.88% 1.56% 2.92% 4.87% 3.12% 4.37% 7.77% 5.26%
2026/06/07 18.87% 8.84% 2.03% 1.71% 3.22% 6.17% 2.52% 3.63% 4.31% 4.81%
2026/06/08 19.68% 12.96% 2.5% 2.35% 4.17% 5.07% 1.58% 2.91% 3.97% 4.06%
2026/06/09 19.74% 13.03% 1.25% 2.56% 3.75% 0.96% 2.78% 3.7% 3.43% 2.93%
2026/06/10 20.83% 11.29% 1.57% 2.24% 4.06% 3.93% 0.21% 3.22% 5.06% 2.85%
2026/06/11 19.15% 12.54% 1.49% 1.72% 4.86% 3.46% 2.59% 4.1% 4.62% 3.47%
2026/06/12 19.49% 8.66% 2.05% 2.23% 3.59% 4.9% 3.01% 4.27% 7.46% 5.02%
2026/06/13 19.16% 9.58% 1.6% 1.59% 1.95% 6.6% 2.71% 4.08% 4.7% 5.04%
2026/06/14 18.1% 11.51% 3.25% 2.6% 4.19% 4.9% 1.82% 3.31% 4.5% 4.28%
2026/06/15 20.37% 10.35% 1.39% 2.46% 6.84% 1.4% 3.02% 4.05% 3.74% 2.81%
2026/06/16 21.74% 7.98% 2.47% 1.96% 3.83% 3.3% 3.01% 5.13% 4.41% 4.56%
2026/06/17 19.59% 7.31% 3.39% 2.08% 0.75% 2.93% 4.92% 5.29% 7.34% 2.89%
2026/06/18 19.74% 9.23% 3.23% 2.62% 0.96% 1.9% 3.86% 3.35% 5.83% 2.76%
2026/06/19 19.44% 10.28% 1.96% 1.73% 1.48% 3.28% 4.96% 3.83% 6.5% 2.58%
2026/06/20 20.75% 13.33% 4.98% 2.95% 2.66% 0.89% 2.41% 1.08% 0.81% 0%
2026/06/21 23.47% 14.64% 3.09% 3.54% 2.73% 0.59% 0.17% 0.71% 0% 0%
2026/06/22 23.17% 15.6% 3.57% 3.28% 0.86% 0.8% 0.1% 0.42% 0.72% 0%
2026/06/23 21.54% 18.08% 4.21% 2.93% 1.06% 1.72% 0% 0.34% 0% 0%
2026/06/24 23.67% 16.26% 5.27% 4.22% 0.59% 0.28% 0% 0.17% 0% 1.77%
2026/06/25 23.64% 11.83% 3.75% 4.13% 1.49% 1.23% 0% 0% 0.31% 1.99%
2026/06/26 22.07% 11.88% 3.52% 3.57% 0.42% 1.64% 1.12% 0.49% 2.09% 3.45%
2026/06/27 21.59% 11.75% 7.11% 3.26% 1.9% 0.75% 0.2% 0.1% 0.6% 4.26%
2026/06/28 21.66% 13.85% 7.92% 4.95% 0.38% 0.99% 0% 0% 0.15% 1.86%
2026/06/29 14.62% 14.44% 5.77% 4.9% 0.98% 0.91% 0.03% 0.05% 0.71% 1.04%
2026/06/30 20.17% 13.7% 5.67% 3.99% 0.99% 0.95% 0.66% 0.34% 0.27% 0.02%
  • ro.co
  • lilly.com
  • comparetreatments.com
  • forbes.com
  • refills.com
  • hims.com
  • goodlifemeds.com
  • joinfridays.com
  • bmimd.com
  • joinezra.com

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Ro.co’s spend share fluctuated, peaking at 23.67% on June 24. Lilly.com saw a rise, reaching 18.08% on June 23. Comparetreatments.com steadily increased, ending at 5.67%. Forbes.com peaked at 4.95% on June 28. Refills.com dropped significantly, closing at 0.99%. Hims.com had a low finish at 0.95%. Goodlifemeds.com declined, ending at 0.66%. Joinfridays.com decreased, finishing at 0.34%. Bmimd.com dropped to 0.27%. Joinezra.com ended at 0.02%.

Market Exposure

Competitor Count for US Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 464
2026/06/02 457
2026/06/03 451
2026/06/04 449
2026/06/05 453
2026/06/06 448
2026/06/07 447
2026/06/08 445
2026/06/09 453
2026/06/10 444
2026/06/11 459
2026/06/12 449
2026/06/13 446
2026/06/14 432
2026/06/15 438
2026/06/16 436
2026/06/17 464
2026/06/18 450
2026/06/19 438
2026/06/20 405
2026/06/21 396
2026/06/22 400
2026/06/23 406
2026/06/24 401
2026/06/25 409
2026/06/26 393
2026/06/27 401
2026/06/28 407
2026/06/29 413
2026/06/30 400

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June began with 464 advertisers, fluctuating throughout, peaking again mid-month. By month’s end, advertisers settled at 400, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
telyrx.com 2.25%
forbes.com 1.28%
ro.co 1.21%
lilly.com 1.16%
comparetreatments.com 0.97%
refills.com -1.45%
joinfridays.com -1.55%
curistrelief.com -1.65%
bmimd.com -1.75%
hims.com -2.14%

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Telyrx.com surged with a 2.25% click share increase, while hims.com dropped by 2.14%.

Campaign Efficiency

US Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ro.co lilly.com forbes.com agelessrx.com telyrx.com kenvuepro.com hims.com joinfridays.com bmimd.com joinezra.com
2026/06/01 15.46% 9.93% 2.77% 2.42% 1.37% 3.01% 2.67% 2.51% 3.09% 2.06%
2026/06/02 16.89% 9.93% 3.35% 1.27% 1.64% 3.12% 2.1% 2.72% 2.93% 2.41%
2026/06/03 13.84% 10.83% 1.36% 2.26% 1.86% 1.94% 1.9% 2.52% 2.4% 1.96%
2026/06/04 15.79% 9.74% 2.04% 2.2% 0.84% 3.15% 4.19% 1.93% 3.06% 2.23%
2026/06/05 15.48% 9.78% 2.22% 1.31% 1.2% 4.34% 3.93% 2.53% 3.67% 2.33%
2026/06/06 15.76% 7.13% 2.26% 2.89% 0.67% 1.63% 4.86% 3.06% 5.63% 3.75%
2026/06/07 16.51% 7.49% 2.22% 1.43% 0.83% 2.67% 6.44% 2.65% 3.29% 3.77%
2026/06/08 17.37% 11.61% 3.45% 1.44% 1.62% 3.72% 5.43% 2.22% 3.42% 3.07%
2026/06/09 16.56% 10.71% 2.81% 2.38% 1.64% 2.56% 1.04% 2.53% 2.38% 2.16%
2026/06/10 18.12% 9.7% 2.96% 2% 0.64% 3.38% 3.54% 2.21% 3.19% 2.28%
2026/06/11 16.53% 11.16% 2.17% 1.58% 0.53% 3.09% 3.58% 2.85% 3.86% 2.6%
2026/06/12 17.08% 7.92% 2.59% 2.73% 0.63% 1.69% 5.17% 3.19% 5.76% 3.81%
2026/06/13 16.01% 8.36% 1.98% 1.77% 0.69% 2.27% 6.85% 3.02% 3.59% 4%
2026/06/14 15.59% 10.41% 3.07% 1.82% 0.99% 2.39% 4.92% 2.58% 3.96% 3.32%
2026/06/15 16.58% 8.4% 2.76% 2.16% 1.81% 1.52% 1.5% 2.79% 2.63% 2.13%
2026/06/16 17.9% 7.13% 2.74% 2.26% 1.05% 0% 3.44% 3.5% 3.55% 3.45%
2026/06/17 17.21% 6.21% 2.69% 2.58% 1.62% 2.11% 2.98% 3.57% 5.67% 2.61%
2026/06/18 17.36% 7.86% 3.27% 1.75% 3.09% 1.04% 2.14% 2.24% 4.33% 2.22%
2026/06/19 15.75% 8.79% 1.95% 2.22% 2.45% 1.76% 3.33% 2.67% 4.85% 1.98%
2026/06/20 18.04% 11.81% 4.91% 1.68% 1.65% 3.3% 1.49% 0.92% 0.7% 0.01%
2026/06/21 20.62% 13.2% 4.61% 2.15% 1.97% 2.93% 0.8% 0.44% 0% 0.01%
2026/06/22 18.86% 13.01% 3.51% 2.33% 2.29% 7.04% 0.88% 0.22% 0.89% 0.01%
2026/06/23 17.88% 15.1% 4.44% 1.64% 2.81% 1.87% 2.09% 0.21% 0% 0.01%
2026/06/24 22.73% 14.82% 5.89% 2.78% 2.72% 0.01% 0.41% 0.12% 0% 1.41%
2026/06/25 21.57% 9.6% 5.34% 1.85% 4.49% 4.19% 1.28% 0% 0.41% 1.93%
2026/06/26 19.15% 9.15% 4.51% 1.56% 5.23% 1.88% 1.9% 0.62% 2.47% 2.59%
2026/06/27 19.84% 9.35% 4.33% 1.83% 5.6% 2.37% 0.93% 0.05% 0.45% 2.65%
2026/06/28 18.63% 11.53% 5.96% 1.99% 4.04% 0.9% 1.24% 0% 0.1% 1.18%
2026/06/29 13.59% 12.05% 6.36% 2.29% 3.11% 1.88% 1.39% 0.05% 0.93% 0.69%
2026/06/30 17.89% 11.98% 4.57% 3.48% 1.92% 1.41% 1.18% 0.29% 0.26% 0.01%
  • ro.co
  • lilly.com
  • forbes.com
  • agelessrx.com
  • telyrx.com
  • kenvuepro.com
  • hims.com
  • joinfridays.com
  • bmimd.com
  • joinezra.com

Copyright © Adthena. All rights reserved.

In June 2026, ro.co’s impression share fluctuated, peaking at 22.73% on June 24. lilly.com saw a rise mid-month, reaching 15.1% on June 23. forbes.com steadily increased, ending at 4.57%. agelessrx.com and telyrx.com showed modest growth, while kenvuepro.com and hims.com experienced declines. joinfridays.com and bmimd.com had minimal shares, with joinezra.com dropping significantly.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology - Last month
  1. 1
    Low Dose Naltrexone (LDN) $25 - No Prior Prescription Required https://get.agelessrx.com/ldn

    Low Dose Naltrexone starting at $25/mo. Support your immune system and overall wellness.

  2. 2
    The Claritin® Difference https://www.claritin.com › allergy-relief

    24-Hour Allergy Relief — The #1 Doctor Recommended Non-Drowsy Oral Allergy Brand. Learn More!

  3. 3
    Best Probiotics Of 2026 - Only 6 Passed Our Checklist https://www.forbes.com › probiotic

    Find the best probiotics to support gut health, balance, and daily energy. Mark June 2026 As The Month You Improve Your Gut. Compare Top Probiotics.

  4. 4
    Foundayo™ (orforglipron) - A Lilly Medicine http://foundayo.lilly.com/

    FDA-Approved Treatment. Indication & Safety Summary with Warnings. A Lilly Medicine.

  5. 5
    Start Semaglutide For Only $39 - Start Today for only $39 https://www.ro.co/glp-1/wegovy

    Ongoing reqd membership & med cost vary. See Rx warning. Whether you're...

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In the competitive world of pharmaceuticals, AgelessRx stands out with its affordable Low Dose Naltrexone, emphasizing immune support. Claritin highlights its non-drowsy, doctor-recommended allergy relief. Forbes offers a curated list of top probiotics for gut health. Lilly’s Foundayo™ showcases FDA approval and safety. Ro.co entices with an accessible entry price for Semaglutide.

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