US Pharma & Biotech Pharmacology - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Pharma & Biotech Pharmacology US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	56.0817932942
	43.9182067058

56%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	19
	81

19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	27%

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ro.co	35.4
mdexam.com	10.56
lilly.com	4.77
medvi.org	2.58
nurtec.com	2.23
liferx.md	2.07
skinnyrx.com	2.07
forbes.com	1.66
tymlos.com	1.06
seed.com	1.03
others	36.57

ro.co - 35.4%
mdexam.com - 10.56%
lilly.com - 4.77%
medvi.org - 2.58%
nurtec.com - 2.23%
liferx.md - 2.07%
skinnyrx.com - 2.07%
forbes.com - 1.66%
tymlos.com - 1.06%
seed.com - 1.03%
others - 36.57%

In the PPC landscape, ‘ro.co’ and ‘others’ dominate with 35.4% and 36.57% click shares, respectively, overshadowing ‘mdexam.com’ at 10.56%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	ro.co	skinnyrx.com	mdexam.com	lilly.com	liferx.md	nurtec.com	evenity.com	otezla.com	biktarvyhcp.com	medvi.org
2025/10/01	35.35%	0.02%	0.86%	1.81%	0%	1.63%	1.63%	1.16%	0.54%	19.18%
2025/10/02	35.51%	0.03%	0.1%	2.84%	0%	1.64%	0.83%	1.29%	4.36%	25.62%
2025/10/03	23.45%	0.85%	8.76%	2.85%	0%	2.27%	1.5%	1.34%	0.5%	11.4%
2025/10/04	27.96%	0.02%	22.05%	3.98%	0%	1.74%	1.26%	1.33%	1.71%	2.76%
2025/10/05	37.44%	0.02%	22.01%	1.13%	0%	1.23%	2.73%	0.96%	1.48%	1.08%
2025/10/06	26.75%	0.02%	22.63%	2.18%	0%	1.4%	1.59%	1.33%	5.48%	0.56%
2025/10/07	27.67%	0.01%	19.17%	3.09%	0%	1.23%	0.97%	1.05%	5.92%	5.43%
2025/10/08	27.72%	0.01%	10.94%	2.6%	0%	2.22%	0.77%	1.97%	9.74%	0.06%
2025/10/09	39.77%	0.01%	11.55%	2.56%	0.74%	1.74%	0.87%	2.36%	7.54%	0.92%
2025/10/10	26.91%	0.2%	11.26%	5.46%	2.74%	2.87%	1.42%	2.4%	0.92%	0.25%
2025/10/11	37.44%	0.02%	12.81%	2.28%	12.76%	1.65%	0.77%	1.51%	0.48%	0.64%
2025/10/12	31.42%	0.01%	11.4%	2.47%	3.49%	1.94%	1.07%	2.29%	0.7%	2.29%
2025/10/13	42.57%	0.04%	9.95%	1.29%	13.27%	1.69%	1.84%	1.69%	2.33%	0.16%
2025/10/14	36.85%	0.03%	6.3%	2.38%	0.15%	2.33%	3.89%	2.63%	2.45%	0.46%
2025/10/15	36.37%	0.05%	5.32%	2.69%	0%	1.71%	1.67%	2.47%	8.02%	0.03%
2025/10/16	27.85%	2.55%	10.44%	5.9%	0%	2.32%	1.72%	3.13%	2.26%	0.03%
2025/10/17	34.68%	10.84%	9.38%	3.29%	4.27%	1.74%	0.9%	1.68%	0.69%	0.01%
2025/10/18	22.36%	10.3%	10.14%	6.55%	2.65%	1.33%	1.76%	1.14%	0.39%	0%
2025/10/19	33.92%	14.04%	4.15%	4.5%	1.62%	1.37%	2.07%	1.37%	3.5%	0.03%
2025/10/20	39.85%	14.67%	3.42%	4.55%	5.54%	1.32%	2.36%	1.09%	3.17%	0.01%
2025/10/21	46.2%	8.25%	7.24%	2.83%	4.06%	1.35%	0.19%	1.08%	0.17%	0.21%
2025/10/22	29.45%	0.04%	11.19%	4.54%	0.81%	2.92%	1.6%	1.83%	7.71%	0%
2025/10/23	44.96%	0.04%	9.62%	6.75%	1.81%	2.19%	0.6%	1.29%	2.19%	1.04%
2025/10/24	48%	0.05%	7.74%	5.98%	2.71%	2.54%	0.92%	1.29%	0.25%	0.28%
2025/10/25	32.02%	0.04%	12.75%	5.34%	2.27%	1.97%	1.9%	1.05%	0.23%	0.14%
2025/10/26	36.16%	0.06%	7.54%	9.06%	3.58%	2.26%	2.43%	1.72%	0.28%	0.59%
2025/10/27	31.49%	0.03%	11.06%	7.27%	4.44%	2.52%	1.82%	1.68%	0.18%	0.01%
2025/10/28	46.17%	0.01%	15.5%	3.81%	5.32%	1.52%	0.25%	1.16%	2.39%	0%
2025/10/29	51.25%	0%	7.1%	3.21%	3.9%	2.17%	0.67%	0.87%	4.54%	0%
2025/10/30	38.06%	0%	13.65%	4.28%	8.67%	2.06%	1.51%	1.26%	1.36%	0.15%
2025/10/31	37.46%	9.36%	7.2%	5.04%	2.9%	2.34%	1.47%	1.02%	0.4%	0.24%

ro.co
skinnyrx.com
mdexam.com
lilly.com
liferx.md
nurtec.com
evenity.com
otezla.com
biktarvyhcp.com
medvi.org

In October 2025, ro.co led with fluctuating spend, peaking at 51.25. Skinnyrx.com saw a mid-month surge, while mdexam.com started strong but declined. Liferx.md and biktarvyhcp.com had sporadic spikes. The month ended with ro.co maintaining dominance.

Market Exposure

Competitor Count for US Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	436
2025/10/02	412
2025/10/03	395
2025/10/04	409
2025/10/05	407
2025/10/06	409
2025/10/07	420
2025/10/08	402
2025/10/09	389
2025/10/10	389
2025/10/11	376
2025/10/12	382
2025/10/13	374
2025/10/14	383
2025/10/15	390
2025/10/16	372
2025/10/17	400
2025/10/18	415
2025/10/19	414
2025/10/20	413
2025/10/21	401
2025/10/22	388
2025/10/23	389
2025/10/24	400
2025/10/25	391
2025/10/26	396
2025/10/27	370
2025/10/28	372
2025/10/29	358
2025/10/30	353
2025/10/31	352

October began with 436 advertisers, peaking early, then gradually declined. By month’s end, the count settled at 352, marking a notable decrease.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
lilly.com	3.42%
skinnyrx.com	2.65%
liferx.md	1.79%
richmondhealthshop.com	1.03%
maximustribe.com	0.57%
tremfya.com	-0.51%
medvi.org	-0.81%
forbes.com	-0.92%
ro.co	-3.47%
mdexam.com	-6.06%

In the past month, lilly.com surged with a 3.42% click share increase, while mdexam.com faced a significant drop of 6.06%.

Campaign Efficiency

US Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ro.co	skinnyrx.com	mdexam.com	lilly.com	liferx.md	forbes.com	nurtec.com	hims.com	medvi.org	seed.com
2025/10/01	34.84%	0%	0.92%	1.59%	0%	1.48%	0.89%	1.26%	20.37%	0.92%
2025/10/02	40.32%	0.02%	0.1%	2.99%	0%	1.18%	0.92%	1.28%	29.4%	0.42%
2025/10/03	27.74%	1.05%	8.74%	2.94%	0%	1.93%	1.31%	1.34%	13.84%	1.4%
2025/10/04	32%	0%	23.59%	4.08%	0%	5.27%	0.94%	2.65%	3.18%	1.74%
2025/10/05	40.59%	0%	23.52%	1.1%	0%	3.52%	0.67%	1.42%	1.31%	0.61%
2025/10/06	32.54%	0.01%	24.83%	2.13%	0%	4.93%	0.77%	0.22%	0.7%	0.38%
2025/10/07	33.23%	0%	22.29%	3.21%	0%	6.27%	0.67%	0.18%	5.41%	1.22%
2025/10/08	36.49%	0%	15.46%	2.66%	0%	1.83%	1.67%	0.09%	0.05%	1.74%
2025/10/09	49.77%	0%	15.66%	2.95%	0.7%	0.87%	1.02%	0.08%	1.11%	2.03%
2025/10/10	33.03%	0.25%	15.99%	6.22%	4.17%	0.98%	1.91%	1.09%	0.36%	1.65%
2025/10/11	41.56%	0.02%	17.72%	2.51%	10.01%	1.42%	1.12%	1.51%	0.69%	0.8%
2025/10/12	37.66%	0%	16.12%	2.39%	3.92%	1.76%	1.25%	2.25%	2.81%	2.16%
2025/10/13	53.81%	0.03%	13.04%	1.4%	9.7%	0.34%	1.18%	0.1%	0.18%	1.71%
2025/10/14	47.12%	0.02%	9.42%	2.39%	0.25%	1.79%	1.57%	0.21%	0.64%	1.81%
2025/10/15	47.86%	0.04%	8.03%	2.82%	0%	0.01%	1.03%	0.19%	0.02%	3.14%
2025/10/16	36.8%	2.96%	13.07%	6.89%	0%	1.99%	1.49%	1.21%	0.02%	2.1%
2025/10/17	39.14%	10.06%	11.51%	3.32%	5.83%	1.61%	0.96%	0.34%	0%	2.52%
2025/10/18	24.08%	9.06%	10.1%	6.39%	3.68%	0.09%	0.8%	0.13%	0%	0.57%
2025/10/19	34.57%	11.6%	4.24%	6.08%	1.81%	0.25%	0.74%	0.59%	0.03%	1.42%
2025/10/20	40.52%	13.51%	4.11%	5.19%	8.39%	0.11%	0.62%	1.07%	0.01%	1.01%
2025/10/21	44.52%	7.4%	7.28%	3.26%	5.66%	0.08%	0.81%	0.14%	0.31%	1.56%
2025/10/22	31.81%	0.01%	13.06%	5.79%	1.12%	0.63%	1.35%	0.76%	0.01%	0.61%
2025/10/23	42.75%	0.01%	10.14%	8.13%	1.81%	1.32%	0.99%	1.13%	2.51%	1.24%
2025/10/24	45.67%	0.01%	8.3%	8.23%	2.89%	0.61%	1.12%	0.98%	0.45%	0.35%
2025/10/25	29.53%	0%	15.21%	5.92%	1.93%	8.31%	0.81%	1.83%	0.32%	0.91%
2025/10/26	37.2%	0.01%	9.24%	11.72%	3.56%	0.06%	0.96%	3.23%	1.01%	1.4%
2025/10/27	32.37%	0%	11.33%	8.95%	3.89%	3.02%	1.16%	1.6%	0.02%	1.01%
2025/10/28	45.29%	0%	14.73%	5.46%	5.49%	0.12%	0.74%	0.67%	0%	1.71%
2025/10/29	54.31%	0%	9.42%	4.57%	3.69%	0.24%	1.15%	0.24%	0%	1.68%
2025/10/30	40.65%	0%	18.63%	4.3%	10.23%	0%	0.87%	0.81%	0.34%	0.93%
2025/10/31	38.03%	9.22%	8.82%	6.34%	2.82%	1.89%	1.16%	0.84%	0.64%	0.63%

ro.co
skinnyrx.com
mdexam.com
lilly.com
liferx.md
forbes.com
nurtec.com
hims.com
medvi.org
seed.com

In October 2025, ro.co dominated with fluctuating impressions, peaking mid-month. Skinnyrx.com saw a mid-month surge, while mdexam.com maintained steady visibility. Lilly.com and liferx.md experienced varied trends. The month concluded with ro.co leading, followed by mdexam.com.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology - Last month

1
Exceptional Health Services | Glp Injections https://www.liferx.md
Weight Loss Tailored For Your Biology. Reach & Sustain Your Goals Real Lasting...
2
Mounjaro® (tirzepatide) - A Lilly Medicine https://mounjaro.lilly.com/
Indication & Safety Summary With Warnings.
3
Prices Just Dropped - Fast Overnight Shipping https://app.mdexam.com
Guaranteed results - Affordable and safe weight loss backed by a 180-day guarantee. Lose 15%+ of your body weight in 1 year with fast-acting GLP-1...
4
GLP-1 Medication - No Insurance Required https://www.medvi.org
We follow FDA guidance. Licensed clinicians, clear pricing and real support for you. Start For Just $179, No Insurance Required + Free Shipping.
5
From $45/Month - Body Program https://www.ro.co › weight-loss › glp-1
See if You Qualify for $45 — See safety info & box warning. Rx only, if appropriate. $45 1st, then $145/mo. Meds excl. It's...

In the competitive landscape of pharmaceuticals, LifeRx, Lilly, MDExam, Medvi, and Ro.co stand out with compelling PPC ads. LifeRx emphasizes personalized weight loss, while Lilly focuses on safety. MDExam offers affordability and guarantees, Medvi highlights no insurance needs, and Ro.co promotes cost-effective programs.

Frequently Asked Questions

Why is the US Pharma & Biotech Pharmacology October 2025 Report useful and how should I use it?

Why is the US Pharma & Biotech Pharmacology October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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How to use the US Pharma & Biotech Pharmacology October 2025 Report
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How often is the data updated?

Data within the US Pharma & Biotech Pharmacology October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Pharma & Biotech Pharmacology October 2025 Report?

The US Pharma & Biotech Pharmacology October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Pharma & Biotech Pharmacology October 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Pharma & Biotech Pharmacology October 2025 Report for?

The US Pharma & Biotech Pharmacology October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Competitor Count for US Pharma & Biotech Pharmacology

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

US Pharma & Biotech Pharmacology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Frequently Asked Questions

Why is the US Pharma & Biotech Pharmacology October 2025 Report useful and how should I use it?

Why is the US Pharma & Biotech Pharmacology October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Pharma & Biotech Pharmacology October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Pharma & Biotech Pharmacology October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

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UK Pharmacology

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the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena