US Pharma & Biotech Pharmacology - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pharmacology – US

Google AI Overview visibility for Pharma & Biotech Pharmacology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 75.0934247064
24.9065752936
75%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 2%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 43%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ro.co 17.69
lilly.com 10.71
forbes.com 7.03
bmimd.com 5.47
wegovy.com 3.75
goodlifemeds.com 3.63
joinamble.com 3.13
comparetreatments.com 2.44
ivyrx.com 2.12
hims.com 2
others 42.03
  • ro.co - 17.69%
  • lilly.com - 10.71%
  • forbes.com - 7.03%
  • bmimd.com - 5.47%
  • wegovy.com - 3.75%
  • goodlifemeds.com - 3.63%
  • joinamble.com - 3.13%
  • comparetreatments.com - 2.44%
  • ivyrx.com - 2.12%
  • hims.com - 2%
  • others - 42.03%

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In the PPC landscape, ‘ro.co’ leads with 17.69% click share, followed by ‘lilly.com’ at 10.71%. ‘Others’ dominate with 42.03%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ro.co lilly.com forbes.com goodlifemeds.com bmimd.com ivyrx.com joinamble.com hims.com comparetreatments.com citizenmeds.com
2026/07/01 22.93% 13.74% 7.09% 0.04% 0.98% 0% 0.29% 2.36% 2.87% 0.02%
2026/07/02 22.61% 10.05% 6.49% 0.39% 0.26% 0.19% 1.08% 1.06% 4.79% 0.02%
2026/07/03 19.72% 13.12% 3.68% 0.16% 0.2% 0.23% 1.26% 0.66% 5.19% 0.01%
2026/07/04 20.7% 13.1% 2.81% 0.24% 1.58% 0.7% 1.39% 1.25% 3.18% 0.49%
2026/07/05 21.12% 8.91% 3.09% 0.15% 0% 0.24% 0.72% 2.15% 4.36% 0%
2026/07/06 20.84% 12.13% 2.28% 0.43% 1.04% 0.15% 0.58% 2.65% 2.99% 0%
2026/07/07 21.51% 9.19% 2.35% 0.15% 0.25% 0.27% 0.83% 4.46% 3.33% 0%
2026/07/08 25.38% 7.9% 2.7% 3.15% 1.31% 1.44% 2.02% 3.63% 1.82% 0.91%
2026/07/09 24.86% 10.44% 2.44% 1.97% 4.08% 2.15% 1.61% 3.26% 2.71% 0.71%
2026/07/10 24.59% 4.25% 5.6% 5.29% 11.42% 5.49% 0.92% 1.08% 1.51% 4.71%
2026/07/11 19.91% 9.43% 3.21% 1.59% 5.51% 1.93% 3.55% 2.11% 3.14% 0.6%
2026/07/12 20.23% 8.96% 8.24% 2.15% 5.02% 2.32% 3.2% 1.71% 3.29% 1.6%
2026/07/13 22.15% 16.27% 7.84% 1.65% 2.59% 1.39% 1.66% 0.89% 8.63% 1.14%
2026/07/14 21.52% 11.15% 13.99% 0.09% 2.71% 0.19% 0.67% 0.59% 5.76% 1.87%
2026/07/15 30.73% 10.62% 5.93% 4.48% 1.33% 3.47% 1.63% 1.08% 2.69% 0.51%
2026/07/16 22.12% 11.17% 13.49% 3.41% 5.54% 2.41% 2.38% 2.07% 4% 1.57%
2026/07/17 23.56% 14.77% 14.1% 2.17% 3.41% 2.39% 3.03% 1.05% 2.05% 2.22%
2026/07/18 17.98% 13.03% 9.14% 5.78% 4.23% 1.51% 3.51% 1.9% 3.02% 0.82%
2026/07/19 17.58% 11.53% 7.9% 7.16% 11.2% 4.99% 4.97% 2.01% 1.15% 0.36%
2026/07/20 24.13% 17.38% 13.37% 7.43% 2.21% 0.77% 1.43% 1.37% 1.97% 0.55%
2026/07/21 21.49% 11.14% 13.97% 0.09% 2.71% 0.19% 0.66% 0.59% 5.76% 1.87%
2026/07/22 24.37% 10.61% 4.16% 5.47% 8.14% 2.66% 3.76% 3.12% 4.43% 3.97%
2026/07/23 26.27% 8.71% 6.92% 3.8% 5.46% 0.82% 4.46% 1.82% 2.44% 3.01%
2026/07/24 24.64% 10.4% 9.43% 7.01% 6.89% 2.62% 4.7% 2.45% 1.54% 3.15%
2026/07/25 20.77% 7.64% 10.62% 5.98% 4.23% 4.58% 6.5% 2.81% 5.39% 2.58%
2026/07/26 14.37% 13.53% 10.09% 3.82% 3.74% 2.97% 4.21% 2.95% 4.02% 1.29%
2026/07/27 15.43% 17.19% 6.57% 5.39% 5.54% 3.64% 5.84% 2.06% 2.09% 4.96%
2026/07/28 18.28% 13.52% 8.45% 7.17% 10.47% 2.66% 3.66% 1.1% 1.61% 4.88%
2026/07/29 15.65% 16.82% 17.3% 8.99% 1.6% 0.44% 2.09% 0.82% 7.67% 1.69%
2026/07/30 13.95% 18.41% 9.81% 2.6% 6.67% 2.99% 5.2% 0.97% 7.39% 0.66%
2026/07/31 22.29% 10.42% 7.01% 6.35% 4.86% 3.83% 3.63% 3.21% 3.07% 2.55%
  • ro.co
  • lilly.com
  • forbes.com
  • goodlifemeds.com
  • bmimd.com
  • ivyrx.com
  • joinamble.com
  • hims.com
  • comparetreatments.com
  • citizenmeds.com

Copyright © Adthena. All rights reserved.

In July 2026, ro.co led with fluctuating spend, peaking at 30.73% mid-month. lilly.com saw a steady rise, ending at 10.42%. forbes.com and goodlifemeds.com showed varied trends, while bmimd.com and ivyrx.com had modest shares. joinamble.com and hims.com maintained low but consistent activity. comparetreatments.com and citizenmeds.com experienced minor fluctuations. The month concluded with ro.co dominating the spend share landscape.

Market Exposure

Competitor Count for US Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 374
2026/07/02 398
2026/07/03 382
2026/07/04 398
2026/07/05 416
2026/07/06 405
2026/07/07 406
2026/07/08 401
2026/07/09 387
2026/07/10 391
2026/07/11 384
2026/07/12 383
2026/07/13 370
2026/07/14 360
2026/07/15 340
2026/07/16 353
2026/07/17 346
2026/07/18 350
2026/07/19 345
2026/07/20 335
2026/07/21 360
2026/07/22 397
2026/07/23 398
2026/07/24 400
2026/07/25 409
2026/07/26 415
2026/07/27 393
2026/07/28 386
2026/07/29 380
2026/07/30 377
2026/07/31 388

Copyright © Adthena. All rights reserved.

July began with 374 advertisers, peaking at 416 mid-month. A dip followed, reaching 335, before rebounding to 388 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
goodlifemeds.com 3.37%
bmimd.com 3.05%
joinamble.com 2.91%
lilly.com 2.69%
forbes.com 2.43%
kenvuepro.com -0.64%
ozempic.com -0.74%
tymlos.com -0.87%
claritin.com -0.88%
ro.co -1.6%

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In the past month, goodlifemeds.com surged with a 3.37% click share increase, while ro.co faced a decline of 1.6%.

Campaign Efficiency

US Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ro.co lilly.com forbes.com goodlifemeds.com bmimd.com comparetreatments.com joinamble.com hims.com ivyrx.com agelessrx.com
2026/07/01 21.54% 12.21% 7.7% 0.04% 1.1% 2.98% 0.27% 2.55% 0% 1.35%
2026/07/02 21.95% 9.18% 7.31% 0.3% 0.21% 4.49% 1.07% 1.25% 0.16% 2%
2026/07/03 18.4% 11.52% 3.99% 0.09% 0.15% 4.74% 1.18% 0.87% 0.18% 1.71%
2026/07/04 18.33% 10.85% 2.81% 0.2% 1.06% 3.32% 1.17% 1.13% 0.7% 1.54%
2026/07/05 18.9% 9.1% 3.45% 0.12% 0% 4.17% 0.62% 2.29% 0.21% 1.54%
2026/07/06 18.04% 10.65% 2.7% 0.35% 0.66% 3.03% 0.47% 2.36% 0.15% 1.9%
2026/07/07 19.82% 8.45% 2.86% 0.11% 0.15% 3.26% 0.66% 4.57% 0.24% 1.54%
2026/07/08 22.81% 7.5% 2.96% 2.37% 0.97% 1.9% 1.44% 3.53% 1.26% 2.71%
2026/07/09 23.36% 9.31% 2.96% 1.68% 3.06% 3.32% 1.41% 3.16% 1.84% 1.68%
2026/07/10 24.34% 4.14% 6.24% 5.7% 10.52% 1.91% 0.78% 0.91% 5.01% 4.98%
2026/07/11 18.96% 8.45% 4.37% 1.21% 3.89% 3.9% 2.8% 2.05% 1.45% 2.05%
2026/07/12 19.69% 6.36% 9.32% 2.05% 4.04% 3.65% 2.7% 1.62% 1.93% 2.17%
2026/07/13 22.98% 11.1% 8.12% 1.8% 3.05% 9.58% 1.62% 0.85% 1.72% 2.13%
2026/07/14 20.7% 9.18% 14.6% 0.14% 3.22% 6.12% 0.81% 0.71% 0.25% 0.84%
2026/07/15 30.42% 9.44% 6.98% 4.95% 1.16% 3% 1.44% 1% 4.51% 0.82%
2026/07/16 21.56% 8.06% 14.98% 3.51% 6.19% 4.45% 2.53% 2.29% 3.1% 1.9%
2026/07/17 23.57% 11.37% 16.47% 2.49% 3.29% 2.34% 3.21% 1.11% 2.32% 1.2%
2026/07/18 17.55% 11.06% 11.63% 6.01% 3.4% 3.12% 3% 1.66% 1.28% 3.06%
2026/07/19 17.02% 9.03% 9.51% 7.78% 11.1% 1.36% 5.38% 1.8% 5.3% 4.24%
2026/07/20 23.52% 13.45% 15% 8.09% 1.95% 2.14% 1.34% 1.29% 0.73% 2.48%
2026/07/21 20.7% 9.18% 14.6% 0.14% 3.22% 6.12% 0.81% 0.71% 0.25% 0.84%
2026/07/22 24.05% 6.93% 4.26% 5.97% 9.26% 5.15% 4.11% 3.59% 3.24% 4.98%
2026/07/23 25.79% 6.14% 8.32% 4.05% 4.68% 2.86% 4.38% 1.91% 0.67% 2.71%
2026/07/24 23.32% 7.82% 10.05% 7.76% 7.77% 1.51% 4.91% 2.63% 3.27% 1.6%
2026/07/25 19.33% 6.04% 11% 6.39% 4.06% 5.38% 7.48% 2.87% 5.57% 4.79%
2026/07/26 13.65% 11.05% 11.76% 3.98% 3.46% 4.27% 4.36% 2.98% 2.83% 1.9%
2026/07/27 14.42% 12.59% 7.62% 5.96% 6.61% 2.22% 7.02% 2.31% 4.28% 3.08%
2026/07/28 17.53% 9.55% 9.51% 8.05% 10.91% 1.58% 4.12% 1.15% 3.43% 2.49%
2026/07/29 14.69% 11.72% 19.06% 10.31% 1.91% 8.27% 2.43% 0.76% 0.4% 2.42%
2026/07/30 13.86% 13.86% 12.13% 2.84% 7.64% 7.17% 6.05% 0.9% 3.43% 1.21%
2026/07/31 22.72% 8.9% 8.27% 7.19% 4.48% 3.85% 3.63% 3.57% 3.47% 0.76%
  • ro.co
  • lilly.com
  • forbes.com
  • goodlifemeds.com
  • bmimd.com
  • comparetreatments.com
  • joinamble.com
  • hims.com
  • ivyrx.com
  • agelessrx.com

Copyright © Adthena. All rights reserved.

In July 2026, ro.co led with fluctuating impressions, peaking mid-month at 30.42%. lilly.com saw a dip, while forbes.com surged late. goodlifemeds.com and bmimd.com showed sporadic spikes. The month ended with ro.co regaining momentum.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology - Last month
  1. 1
    Tirzepatide Brands Reviewed - Best & Worst Picks Of 2026 https://www.comparetreatments.com/compare/2026

    Skip the Doctor's Office & Get Access to the Latest, Most Effective Tirzepatide Injections

  2. 2
    Best & Worst Tirzepatide Picks - We Ranked Them All https://www.forbes.com/tirzepatide/weight-loss

    Mark July 2026 As The Month You Begin Your Transformation—Lose Weight With Ease! Compare Tirzepatide for Weight...

  3. 3
    Foundayo™ (orforglipron) - A Lilly Medicine http://foundayo.lilly.com/

    FDA-Approved Treatment. Indication & Safety Summary with Warnings. A Lilly Medicine.

  4. 4
    Start Tirzepatide For Just $39 - $0 for Zepbound Delivery https://www.ro.co/glp-1/zepbound

    Ongoing reqd membership & med cost vary. See Rx warning. Start today with...

  5. 5
    We Ranked Them All - There's One Clear Winner 2026 https://sponsored.webmd.com/tirzepatide/medications

    Browse our list of the Top 5 Ranked Tirzepatide providers in 2026. No Insurance Needed

Copyright © Adthena. All rights reserved.

In 2026, the digital landscape for Tirzepatide ads is vibrant. Comparetreatments.com and Forbes highlight comprehensive reviews, enticing users with promises of transformation. Lilly’s Foundayo™ emphasizes FDA approval, while ro.co offers affordability with $39 starts. WebMD simplifies choices, ranking top providers.

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