US Pharma & Biotech Pharmacology - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pharmacology – US

Google AI Overview visibility for Pharma & Biotech Pharmacology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 68.8898927827
31.1101072173
68%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 25%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lilly.com 10.57
ro.co 10.54
joinfridays.com 6.96
ivyrx.com 4.97
forbes.com 4.7
medvi.org 3.95
gobioverse.com 3.21
maxlife.com 2.92
webmd.com 2.59
wegovy.com 2.41
others 47.18
  • lilly.com - 10.57%
  • ro.co - 10.54%
  • joinfridays.com - 6.96%
  • ivyrx.com - 4.97%
  • forbes.com - 4.7%
  • medvi.org - 3.95%
  • gobioverse.com - 3.21%
  • maxlife.com - 2.92%
  • webmd.com - 2.59%
  • wegovy.com - 2.41%
  • others - 47.18%

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In the PPC landscape, ‘lilly.com’ and ‘ro.co’ lead with 10.57% and 10.54% click shares, respectively. ‘Others’ dominate with 47.18%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lilly.com ro.co joinfridays.com maxlife.com ivyrx.com agelessrx.com medvi.org forbes.com gobioverse.com webmd.com
2026/03/01 9.64% 14.96% 0.59% 6.26% 6.44% 0.12% 3.09% 10.91% 0% 8.93%
2026/03/02 18.1% 8.87% 0.86% 5.4% 6.92% 0.02% 4.28% 5.48% 0.28% 7.6%
2026/03/03 18.86% 15.81% 2.15% 5.53% 7.93% 0.59% 4.88% 5.1% 2.3% 7.57%
2026/03/04 6.9% 14.04% 7.07% 3.03% 8.23% 1.51% 5.42% 7.32% 3.35% 1.51%
2026/03/05 5.39% 13.51% 8% 6.37% 8.99% 2.5% 4.23% 6.48% 10.43% 1%
2026/03/06 10% 10.79% 8.57% 4.44% 6.22% 1.38% 1.5% 3.69% 6.87% 2.3%
2026/03/07 8.43% 10% 10.04% 4.67% 3.3% 1.84% 7.7% 3.38% 10.73% 3.01%
2026/03/08 4.91% 7.11% 15.1% 4.61% 5.58% 1.47% 6.48% 3.36% 7.69% 1.91%
2026/03/09 4.45% 6.17% 16.03% 6.28% 4.6% 2.24% 5.83% 3.97% 8.77% 3.27%
2026/03/10 4.82% 6.41% 19.54% 7.05% 6.65% 2.52% 3.33% 2.89% 10.9% 1.11%
2026/03/11 11.21% 14.24% 7.57% 2.74% 2.93% 0.29% 4.42% 2.84% 2.23% 2.6%
2026/03/12 6.47% 9.76% 7.48% 3.02% 3.44% 0.82% 2.73% 3.3% 4.45% 3.09%
2026/03/13 9.51% 14.27% 11.92% 4.19% 3.6% 2.23% 3.69% 4.28% 1.99% 3.39%
2026/03/14 10.36% 11.04% 11.71% 4.73% 1.84% 1.76% 4.32% 5.21% 2.38% 2.48%
2026/03/15 10.59% 12.18% 7.8% 2.41% 2.85% 1.56% 3.35% 5.25% 1.57% 2.58%
2026/03/16 12.65% 12.72% 6.3% 1.69% 2.63% 2.78% 4.25% 7.68% 1.7% 2.43%
2026/03/17 10.47% 13.01% 7.15% 3.42% 3.55% 2.29% 1.9% 4.94% 1.3% 2.8%
2026/03/18 9.5% 13.99% 7.71% 5.13% 6.01% 2.18% 1.91% 5.81% 2.76% 3.06%
2026/03/19 12.26% 14.5% 7.53% 2.73% 5.47% 2.99% 3.13% 8.03% 2.9% 3.2%
2026/03/20 11.64% 12.1% 10.46% 4.79% 5.18% 2.88% 5.81% 6.21% 3.3% 1.31%
2026/03/21 10.94% 9.9% 9.57% 2.82% 5.37% 3.34% 6.16% 5.99% 3.17% 2.44%
2026/03/22 9% 10.23% 9.27% 3.69% 6.18% 2.87% 6.71% 6.54% 3.24% 1.92%
2026/03/23 11.96% 9.79% 8.18% 3.43% 5.67% 1.65% 4.88% 4.67% 2.67% 1.75%
2026/03/24 12.02% 10.5% 14.14% 4.74% 6.56% 2.97% 3.76% 5.52% 2.28% 1.75%
2026/03/25 14.26% 13.53% 7.91% 3.49% 7.55% 0.77% 3.85% 5.03% 1.31% 3.95%
2026/03/26 13.48% 12.97% 10.51% 4.42% 7.5% 1.37% 4.31% 4.47% 2.65% 1.94%
2026/03/27 13.29% 15.17% 11.68% 0.53% 5.21% 2.32% 3.62% 4.87% 2.64% 2.03%
2026/03/28 10.86% 13% 12.74% 0.01% 5.91% 2.87% 4.23% 4.89% 2.85% 2.45%
2026/03/29 11.31% 12.67% 15.11% 0.01% 6.02% 2.85% 4.52% 4.83% 1.84% 2.52%
2026/03/30 12.71% 15.32% 10.39% 0.96% 5.78% 3.36% 4.21% 5.25% 2.46% 4.68%
2026/03/31 14.2% 9.8% 9.37% 8.03% 6.7% 4.96% 4.55% 3.99% 3.36% 2.77%
  • lilly.com
  • ro.co
  • joinfridays.com
  • maxlife.com
  • ivyrx.com
  • agelessrx.com
  • medvi.org
  • forbes.com
  • gobioverse.com
  • webmd.com

Copyright © Adthena. All rights reserved.

In March 2026, lilly.com saw fluctuating PPC spend, peaking mid-month. Ro.co maintained a steady presence, while joinfridays.com surged early on. Maxlife.com experienced a late spike, and ivyrx.com remained consistent. Agelessrx.com and medvi.org showed gradual increases, whereas forbes.com and gobioverse.com had varied trends. Webmd.com ended with a notable rise.

Market Exposure

Competitor Count for US Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 365
2026/03/02 362
2026/03/03 371
2026/03/04 373
2026/03/05 360
2026/03/06 380
2026/03/07 368
2026/03/08 374
2026/03/09 370
2026/03/10 356
2026/03/11 354
2026/03/12 357
2026/03/13 383
2026/03/14 370
2026/03/15 371
2026/03/16 371
2026/03/17 410
2026/03/18 381
2026/03/19 392
2026/03/20 386
2026/03/21 375
2026/03/22 397
2026/03/23 385
2026/03/24 353
2026/03/25 363
2026/03/26 359
2026/03/27 351
2026/03/28 348
2026/03/29 338
2026/03/30 328
2026/03/31 335

Copyright © Adthena. All rights reserved.

March began with 365 advertisers, fluctuating throughout. A peak of 410 on March 17th marked the highest point. The month concluded with a decline, ending at 335 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lilly.com 4.38%
ro.co 1.64%
wegovy.com 1.49%
ivyrx.com 1.41%
helimeds.com 1.01%
uqora.com -0.69%
maxlife.com -0.82%
maximustribe.com -1.21%
skinnyrx.com -1.31%
gobioverse.com -2.42%

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Lilly.com surged with a 4.38% click share increase, while gobioverse.com dropped by 2.42%. Helimeds.com and ivyrx.com also gained, contrasting skinnyrx.com’s decline.

Campaign Efficiency

US Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lilly.com ro.co joinfridays.com maxlife.com ivyrx.com agelessrx.com forbes.com medvi.org gobioverse.com webmd.com
2026/03/01 5.63% 13.23% 0.32% 6.72% 5.27% 0.09% 12.46% 4.05% 0% 9.22%
2026/03/02 11.43% 7.34% 0.49% 5.88% 7.76% 0.04% 6.33% 5.28% 0.14% 8.52%
2026/03/03 10.44% 14.77% 2.32% 6.58% 9.27% 0.7% 5.66% 4.4% 2.39% 7.7%
2026/03/04 6.6% 13.37% 6% 2.47% 7.02% 1.88% 7.75% 5.4% 3.35% 1.35%
2026/03/05 5.11% 13.01% 7.54% 6.36% 8.16% 2.53% 6.59% 4.39% 9.71% 0.95%
2026/03/06 8% 10.13% 6.27% 4.12% 5.66% 1.29% 3.71% 1.42% 5.67% 1.9%
2026/03/07 6.92% 9.79% 8.38% 3.57% 2.83% 1.75% 3.77% 7.38% 9.34% 3.08%
2026/03/08 4.41% 7.97% 11.66% 3.96% 5.64% 1.68% 3.55% 7.49% 7.74% 2.08%
2026/03/09 3.82% 6.99% 15.48% 5.86% 4.24% 2.19% 4.29% 6.12% 8.11% 3.45%
2026/03/10 4.12% 7.48% 16.65% 6.01% 7.08% 2.7% 3.99% 3.66% 10.34% 1.23%
2026/03/11 10.06% 13.55% 5.49% 2.17% 3.21% 0.33% 4.08% 4.79% 2.13% 2.57%
2026/03/12 5.88% 9.77% 5.75% 2.38% 3.63% 0.77% 4.32% 2.8% 3.97% 2.39%
2026/03/13 8.23% 14.39% 8.05% 2.97% 2.9% 2.24% 4.76% 4.74% 1.6% 4.07%
2026/03/14 9.82% 12.99% 8.78% 3.61% 1.53% 1.91% 6.69% 5.43% 1.66% 2.77%
2026/03/15 10.83% 12.04% 6.56% 1.88% 2.47% 1.58% 5.78% 3.6% 1.44% 2.91%
2026/03/16 11.85% 12.82% 5.19% 1.5% 2.08% 3.01% 7.89% 4.32% 1.37% 2.56%
2026/03/17 9.64% 12.72% 5.18% 2.67% 2.85% 2.28% 5.18% 1.9% 1.03% 2.7%
2026/03/18 8.82% 13.22% 6% 4.41% 4.66% 2.19% 6.14% 2.15% 2.16% 3.09%
2026/03/19 12.14% 14.12% 5.61% 2.17% 4.8% 3.15% 8.8% 3.49% 2.4% 3.21%
2026/03/20 12.39% 12.31% 7.15% 3.83% 4.37% 2.99% 6.69% 6.47% 3.09% 1.26%
2026/03/21 11.23% 10.9% 8.53% 2.53% 4.96% 3.53% 7.23% 7.38% 2.97% 2.35%
2026/03/22 9.84% 10.88% 7.58% 3.2% 5.34% 2.94% 7.05% 7.59% 2.94% 1.95%
2026/03/23 11.04% 8.48% 6.83% 2.77% 4.75% 1.65% 5.57% 4.79% 2.23% 1.57%
2026/03/24 11.88% 11.49% 12.97% 4.14% 6.38% 3.63% 6.47% 4.1% 2.39% 2.19%
2026/03/25 14.55% 15.27% 7.34% 3.13% 7.27% 0.83% 6% 4.61% 1.26% 4.18%
2026/03/26 13.99% 13.93% 9.61% 4.28% 7.18% 1.44% 5.03% 4.85% 2.63% 2.3%
2026/03/27 13.95% 15.23% 9.71% 0.6% 5% 2.76% 5.29% 3.89% 2.29% 2.1%
2026/03/28 10.86% 13.97% 11.02% 0.01% 6.05% 3.36% 6% 4.8% 2.68% 2.75%
2026/03/29 11.73% 14.47% 13.99% 0.01% 5.97% 3.13% 5.87% 4.9% 1.57% 2.83%
2026/03/30 12.07% 15.3% 10.33% 0.99% 5.52% 3.6% 5.18% 4.19% 2.27% 5.12%
2026/03/31 12.76% 11.05% 9.3% 8.22% 6.23% 5.76% 4.36% 4.32% 3.12% 2.72%
  • lilly.com
  • ro.co
  • joinfridays.com
  • maxlife.com
  • ivyrx.com
  • agelessrx.com
  • forbes.com
  • medvi.org
  • gobioverse.com
  • webmd.com

Copyright © Adthena. All rights reserved.

In March 2026, “ro.co” led with a strong impression share, peaking mid-month. “lilly.com” showed consistent growth, ending with a notable rise. “joinfridays.com” surged early, then stabilized. “maxlife.com” fluctuated, finishing with a spike.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology - Last month
  1. 1
    Top 5 Best GLP1 Meds - We Ranked Them All https://www.forbes.com/medications/glp1

    Discover Best GLP1 Medications Plan: Compare Forbes™ Top GLP-1Providers.

  2. 2
    GLP-1 Supplements: What They Are and How They Work https://www.joinmidi.com/

    GLP-1 supplements claim to support appetite control and blood sugar balance. Here's how they work and who might benefit from taking them.

  3. 3
    Mounjaro® (tirzepatide) - A Lilly Medicine https://mounjaro.lilly.com/

    Indication & Safety Summary With Warnings.

  4. 4
    Ozempic Side Effects: Common Concerns and How to Manage Them https://www.ro.co/

    Can cause nasuea, diarrhea or constipation. Learn more. See safety risks and warnings.

  5. 5
    Best Sites To Get GLP-1 Online - We Compared Them All https://sponsored.webmd.com/online-glp-1/providers

    Browse our list of the Top 5 Ranked online GLP-1 providers in 2026. No Insurance Needed

Copyright © Adthena. All rights reserved.

In the competitive world of GLP-1 medications, Forbes leads with a comprehensive ranking, while JoinMidi educates on supplements. Lilly’s Mounjaro® emphasizes safety, Ro.co addresses Ozempic’s side effects, and WebMD offers a guide to top online providers.

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