US Pharma & Biotech Pharmacology - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pharmacology – US

Google AI Overview visibility for Pharma & Biotech Pharmacology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 78.4172631284
21.5827368716
78%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 43%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lilly.com 21.92
ro.co 15.46
wegovy.com 5.49
forbes.com 5.42
bmimd.com 4.94
goodlifemeds.com 3.98
goodrx.com 2.52
joinamble.com 2.02
ivyrx.com 1.68
webmd.com 1.53
others 35.04
  • lilly.com - 21.92%
  • ro.co - 15.46%
  • wegovy.com - 5.49%
  • forbes.com - 5.42%
  • bmimd.com - 4.94%
  • goodlifemeds.com - 3.98%
  • goodrx.com - 2.52%
  • joinamble.com - 2.02%
  • ivyrx.com - 1.68%
  • webmd.com - 1.53%
  • others - 35.04%

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In the PPC landscape, Lilly.com leads with 21.92% click share, followed by Ro.co at 15.46%. Others collectively hold 35.04%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lilly.com ro.co bmimd.com forbes.com goodlifemeds.com wegovy.com citizenmeds.com ivyrx.com joinamble.com webmd.com
2026/08/01 19.26% 19.07% 5.33% 10.35% 1.58% 1.97% 2.63% 1.74% 2.33% 4.77%
2026/08/02 10.71% 18.63% 9.93% 8.94% 8.69% 1.99% 2.86% 6.12% 0.4% 2.48%
2026/08/03 13.01% 14.92% 9.41% 4.24% 7.11% 2.1% 4.01% 1.92% 3.78% 3.17%
2026/08/04 27.01% 14.51% 1.76% 7.14% 4.73% 2.21% 0.37% 1.19% 1.53% 1.97%
2026/08/05 11.67% 15.44% 7.69% 5.39% 6.59% 2.04% 4.06% 3.1% 4.65% 0.45%
2026/08/06 21.64% 22.48% 1.57% 6.43% 3.14% 2.37% 0.14% 0.93% 1.84% 0.25%
2026/08/07 23.29% 22.12% 5.99% 6.36% 4.19% 2.35% 2.04% 0.67% 2.86% 0.44%
2026/08/08 11.54% 16.42% 12.09% 5.84% 9.88% 1.19% 4.11% 4.06% 4.99% 2.79%
2026/08/09 19.26% 17.93% 6.58% 5.48% 6.57% 2.74% 2.11% 2.09% 2.77% 0.46%
2026/08/10 25.76% 13.51% 9.7% 7.27% 4.42% 1.67% 1.89% 2.26% 3.24% 0.43%
2026/08/11 18.58% 20.15% 1.77% 6.52% 8.45% 2.38% 0.07% 3.3% 4.04% 1.44%
2026/08/12 22.83% 20.4% 6.5% 7.6% 6.43% 2.11% 3% 1.8% 1.4% 1.21%
2026/08/13 28.97% 18.02% 5.91% 5.46% 5.59% 1.72% 0.02% 0.7% 0.94% 0.16%
2026/08/14 23.23% 15.93% 10.4% 5.69% 8.37% 1.63% 3.63% 2.43% 4.27% 0.49%
2026/08/15 36.87% 13.52% 4.68% 9.92% 2.45% 2.29% 0% 1.21% 1.95% 0.53%
2026/08/16 28.15% 16.56% 8% 5.56% 6.09% 2.11% 2.58% 1.45% 3.48% 0.79%
2026/08/17 28.66% 15.51% 4.62% 8.21% 3.57% 2.58% 0% 0.75% 2.02% 2.63%
2026/08/18 24.9% 21.11% 10.99% 4.29% 5.99% 1.83% 1.89% 1.59% 3.04% 0.43%
2026/08/19 33.1% 25.39% 2.1% 8.09% 1.1% 2.69% 0.4% 0.87% 2.14% 0.42%
2026/08/20 29.48% 21.48% 11.21% 4.78% 4.98% 1.76% 2.92% 0.3% 2.97% 1.12%
2026/08/21 36% 15.18% 2.35% 7.95% 3.54% 2.76% 0.6% 0.41% 2.1% 0.83%
2026/08/22 32.97% 18.14% 1.06% 12.24% 0.9% 2.35% 0.59% 0.63% 0.96% 6.53%
2026/08/23 29.01% 16.95% 5.15% 6.15% 4.52% 1.96% 2.02% 2.33% 1.99% 3.26%
2026/08/24 34.34% 18.86% 8.8% 4.23% 2.65% 2.53% 0.08% 0.42% 1.09% 0.35%
2026/08/25 29.26% 19.11% 4.5% 5.62% 4.72% 2.38% 2.23% 3.11% 2.4% 0.39%
2026/08/26 28.77% 22.64% 5.06% 2.7% 2.83% 2.49% 1.97% 3.96% 3% 0.84%
2026/08/27 30.75% 16.73% 8.65% 4.3% 5.4% 1.83% 3.72% 1.75% 3.17% 0.88%
2026/08/28 40.06% 16.53% 1.14% 8.18% 0.6% 2.76% 0.08% 0.46% 0.86% 2.63%
2026/08/29 37.83% 15.58% 1.2% 4.65% 1.4% 3.36% 0.28% 0.9% 1.56% 3.34%
2026/08/30 28.76% 25.1% 4.18% 3.43% 7.17% 2.41% 0.01% 0.29% 0.65% 2.58%
2026/08/31 31.01% 18.78% 6.91% 5.43% 4.89% 2.17% 1.96% 1.8% 1.08% 0.29%
  • lilly.com
  • ro.co
  • bmimd.com
  • forbes.com
  • goodlifemeds.com
  • wegovy.com
  • citizenmeds.com
  • ivyrx.com
  • joinamble.com
  • webmd.com

Copyright © Adthena. All rights reserved.

In August 2026, lilly.com led with fluctuating spend, peaking at 40.06% on the 28th. Ro.co maintained steady mid-range values, while bmimd.com and forbes.com showed lower, varied trends. The month concluded with lilly.com dominating.

Market Exposure

Competitor Count for US Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 389
2026/08/02 390
2026/08/03 387
2026/08/04 387
2026/08/05 355
2026/08/06 334
2026/08/07 341
2026/08/08 320
2026/08/09 337
2026/08/10 333
2026/08/11 354
2026/08/12 357
2026/08/13 346
2026/08/14 362
2026/08/15 350
2026/08/16 348
2026/08/17 341
2026/08/18 331
2026/08/19 331
2026/08/20 345
2026/08/21 350
2026/08/22 356
2026/08/23 354
2026/08/24 353
2026/08/25 333
2026/08/26 331
2026/08/27 332
2026/08/28 335
2026/08/29 340
2026/08/30 340
2026/08/31 324

Copyright © Adthena. All rights reserved.

August began with 389 advertisers, fluctuating throughout the month, peaking at 390, and ending at 324.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lilly.com 6.14%
ro.co 1.79%
webmd.com 0.68%
wegovy.com 0.57%
joinweightcare.com 0.54%
joinamble.com -0.69%
forbes.com -0.97%
effecty.com -1.05%
maxlife.com -1.35%
goodlifemeds.com -1.66%

Copyright © Adthena. All rights reserved.

In the past month, lilly.com surged with a 6.14 increase in click share, while ro.co gained 1.79. Conversely, goodlifemeds.com dropped by 1.66, and maxlife.com fell by 1.35.

Campaign Efficiency

US Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lilly.com ro.co forbes.com bmimd.com goodlifemeds.com ivyrx.com citizenmeds.com joinamble.com webmd.com comparetreatments.com
2026/08/01 12.68% 20.78% 13.09% 5.41% 1.35% 1.39% 2.51% 1.78% 4.63% 3.35%
2026/08/02 7.87% 17.96% 14.77% 7.63% 7.88% 6.04% 2.07% 0.33% 2.43% 5.39%
2026/08/03 8.26% 16.14% 6.79% 8.37% 6.71% 2.02% 3.36% 3.8% 3.46% 7.86%
2026/08/04 16.56% 15.65% 12.92% 1.27% 5.83% 1.02% 0.24% 1.15% 2.65% 4.02%
2026/08/05 9.36% 15.67% 6.84% 6.73% 6.44% 3.05% 3.53% 4.54% 0.42% 3.38%
2026/08/06 17.08% 22.87% 9.35% 1.17% 3.6% 0.78% 0.1% 1.43% 0.26% 6.22%
2026/08/07 17.61% 23.18% 8.99% 5.31% 4.03% 0.59% 1.7% 2.61% 0.55% 1.62%
2026/08/08 9.21% 16.93% 7.44% 10.29% 9.2% 4.56% 3.61% 4.59% 3.01% 2.31%
2026/08/09 14.43% 18.42% 7.94% 5.79% 6.24% 2.35% 1.72% 2.51% 0.43% 0.86%
2026/08/10 16.61% 15.83% 10.82% 9.04% 4.52% 2.68% 1.66% 3.12% 0.5% 1.08%
2026/08/11 13.9% 20.56% 8.66% 1.29% 7.97% 3.67% 0.05% 3.64% 1.5% 0.46%
2026/08/12 15.77% 21.83% 10.63% 5.73% 6.7% 2.01% 2.52% 1.18% 1.78% 0.33%
2026/08/13 19.4% 20.55% 9.1% 5.43% 5.66% 0.64% 0.02% 0.8% 0.14% 0.32%
2026/08/14 15.91% 17.22% 7.71% 9.63% 9.02% 2.86% 3.13% 4.13% 0.56% 0.29%
2026/08/15 24.73% 15.82% 15.01% 4.4% 2.64% 1.2% 0% 1.66% 0.85% 0.8%
2026/08/16 17.68% 19.05% 8.46% 7.17% 6.05% 1.68% 2.21% 3.3% 0.9% 0.38%
2026/08/17 20.28% 17.5% 10.95% 4.07% 4.02% 0.66% 0% 1.62% 2.82% 0.49%
2026/08/18 17.79% 23.14% 5.16% 9.91% 6.48% 1.91% 1.63% 2.82% 0.37% 0.35%
2026/08/19 21.85% 29.4% 12.99% 1.72% 1.08% 0.78% 0.32% 1.81% 0.45% 0.82%
2026/08/20 20.47% 25.08% 6.33% 10.36% 5.04% 0.3% 2.52% 3.02% 1.55% 0.23%
2026/08/21 25.34% 17.62% 9.45% 2.79% 4.78% 0.43% 0.47% 2.63% 0.95% 0.93%
2026/08/22 21.98% 18.28% 16.61% 0.84% 0.88% 0.63% 0.45% 0.78% 8.62% 0.6%
2026/08/23 19.71% 18.72% 8.68% 4.68% 4.53% 2.95% 1.67% 1.97% 3.93% 0.71%
2026/08/24 24.49% 20.59% 7.06% 8.26% 2.85% 0.41% 0.07% 0.94% 0.43% 0.84%
2026/08/25 21.19% 19.41% 8.48% 4.07% 4.65% 3.82% 1.89% 2.32% 0.52% 0.71%
2026/08/26 20.87% 24.19% 4.66% 4.47% 2.76% 4.6% 1.65% 2.83% 1.07% 0.42%
2026/08/27 20.86% 18.31% 6.89% 8.35% 5.42% 2.12% 3.52% 3.08% 1.05% 0.28%
2026/08/28 28.76% 18.04% 11.76% 1.06% 0.59% 0.44% 0.07% 0.82% 3.57% 0.32%
2026/08/29 26.87% 16.95% 8.35% 1.17% 1.46% 0.84% 0.24% 1.34% 3.83% 0.38%
2026/08/30 21.7% 26.94% 5.14% 4.19% 6.7% 0.27% 0% 0.6% 3.02% 0.25%
2026/08/31 22.9% 19.63% 8.12% 5.96% 5.34% 2.11% 1.65% 0.99% 0.3% 0.16%
  • lilly.com
  • ro.co
  • forbes.com
  • bmimd.com
  • goodlifemeds.com
  • ivyrx.com
  • citizenmeds.com
  • joinamble.com
  • webmd.com
  • comparetreatments.com

Copyright © Adthena. All rights reserved.

In August 2026, lilly.com saw fluctuating ad impressions, peaking at 28.76% on the 28th. Ro.co’s share spiked to 29.4% on the 19th. Forbes.com maintained moderate levels, while bmimd.com and goodlifemeds.com had lower shares. The month ended with lilly.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology - Last month
  1. 1
    Best & Worst Tirzepatide Picks - Only 10 Passed Our Checklist https://www.forbes.com/tirzepatide/weight-loss

    Mark August 2026 As The Month You Begin Your Transformation—Lose Weight With Ease!

  2. 2
    Zepbound® (tirzepatide) - LillyDirect® https://www.lilly.com/

    FDA-Approved Treatment. Indications & Safety Summary with Warnings. A Lilly Medicine. Learn...

  3. 3
    Start Tirzepatide For Just $39 - $0 for Zepbound Delivery https://www.ro.co/glp-1/zepbound

    Ongoing reqd membership & med cost vary. See Rx warning. Start today with...

  4. 4
    We Ranked Them All - There's One Clear Winner 2026 https://sponsored.webmd.com/tirzepatide/medications

    Browse our list of the Top 5 Ranked Tirzepatide providers in 2026. No Insurance Needed

  5. 5
    Wegovy® (semaglutide) - injection 7.2mg & tablets 25mg https://www.wegovy.com/

    Prescribing Info & Medication Guide. View Safety & Side Effect Details.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Forbes.com captivates with a transformative weight-loss promise, while Lilly.com emphasizes FDA approval for Zepbound®. Ro.co entices with affordability, WebMD.com ranks providers, and Wegovy.com highlights detailed safety information. Each ad uniquely appeals to diverse consumer needs.

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