US Pharma & Biotech Pharmacology - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pharmacology – US

Google AI Overview visibility for Pharma & Biotech Pharmacology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 72.4893213049
27.5106786951
72%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 27%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ro.co 12.67
lilly.com 7.85
goodlifemeds.com 3.7
joinfridays.com 2.59
maxlife.com 2.51
bmimd.com 2.33
telyrx.com 2.29
goodrx.com 2.09
wegovy.com 1.98
forbes.com 1.93
others 60.06
  • ro.co - 12.67%
  • lilly.com - 7.85%
  • goodlifemeds.com - 3.7%
  • joinfridays.com - 2.59%
  • maxlife.com - 2.51%
  • bmimd.com - 2.33%
  • telyrx.com - 2.29%
  • goodrx.com - 2.09%
  • wegovy.com - 1.98%
  • forbes.com - 1.93%
  • others - 60.06%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘ro.co’ leads with 12.67% click share, followed by ‘lilly.com’ at 7.85%. ‘Others’ dominate with 60.06%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ro.co lilly.com joinfridays.com bmimd.com goodlifemeds.com maxlife.com joinezra.com comparetreatments.com biktarvy.com citizenmeds.com
2026/05/01 15.87% 6.94% 3.91% 1.83% 3.95% 4.29% 0% 0.85% 4.26% 3.45%
2026/05/02 14.95% 8.06% 3.89% 1.66% 4.03% 3.89% 0% 1.36% 4.25% 3.45%
2026/05/03 14.68% 8.95% 3.95% 1.58% 3.88% 3.36% 0% 1.25% 2.85% 2.58%
2026/05/04 16.46% 7.52% 3.89% 1.48% 2.76% 4.35% 0.02% 1.28% 2.64% 1.93%
2026/05/05 17.67% 9.7% 2.35% 0.99% 2.3% 2.62% 0.14% 1.52% 3.91% 1.62%
2026/05/06 12.24% 8.4% 3.54% 2.1% 2.92% 4.76% 0.1% 0.56% 6.12% 1.86%
2026/05/07 16.53% 9.49% 3.52% 2.8% 3.18% 5.94% 0% 0.82% 0.61% 2.34%
2026/05/08 17.92% 8.45% 2.7% 1.31% 3.41% 4.18% 0.19% 2.02% 2.43% 1.81%
2026/05/09 17.31% 9.26% 3.64% 1.25% 5.02% 3.86% 0.37% 5.33% 3.3% 3.1%
2026/05/10 15.69% 5.39% 3.41% 3.12% 5.64% 4.91% 0.44% 3.34% 3.79% 3.11%
2026/05/11 16.05% 7.97% 3.13% 3.39% 6.4% 7.88% 1.3% 3.11% 4.51% 2.56%
2026/05/12 16.33% 7.97% 3.72% 3.9% 6.74% 7.95% 1.99% 2.47% 4.12% 2.34%
2026/05/13 15.57% 8.9% 5.5% 3.34% 9.53% 8.11% 3.77% 2.67% 2.25% 2.96%
2026/05/14 13.45% 8.88% 4.27% 3.24% 8.86% 7.97% 3.09% 3.21% 2.46% 3.73%
2026/05/15 17.91% 8.45% 2.7% 1.31% 3.41% 4.18% 0.19% 2.02% 2.43% 1.81%
2026/05/16 13.81% 5.42% 7.16% 4.67% 8.31% 1.94% 5.48% 2.12% 1.95% 5.41%
2026/05/17 15.15% 6.27% 5.07% 5.45% 7.62% 3.01% 4.76% 2.82% 3.51% 4.91%
2026/05/18 18.13% 14.08% 2.22% 0% 1.97% 1.33% 0.97% 2.45% 4.01% 1.75%
2026/05/19 13.66% 12% 3.94% 0% 4.22% 4.8% 2.24% 3.01% 3.49% 1.28%
2026/05/20 14.6% 16.79% 0.94% 0% 1.4% 1.41% 0.9% 4.14% 3.18% 0.69%
2026/05/21 14.47% 8.32% 3.87% 3.46% 5.99% 2.57% 2.21% 4.36% 4.47% 1.25%
2026/05/22 16.4% 9.18% 6.4% 6.39% 6.99% 2.22% 3.28% 2.54% 0.76% 2.81%
2026/05/23 14.18% 10.92% 3.96% 3.47% 4.96% 1.85% 2.15% 3.3% 4.3% 2.08%
2026/05/24 14.04% 9.82% 3.56% 5.11% 5.32% 3.61% 2.45% 1.9% 4.08% 2.31%
2026/05/25 14.37% 12.67% 3.45% 2.17% 4.36% 2.41% 2.39% 4.67% 3.39% 1.44%
2026/05/26 16.82% 9.7% 6.71% 3.05% 3.9% 1.79% 2.84% 2.73% 2.43% 1.68%
2026/05/27 16.74% 12.66% 4.12% 3.46% 2.98% 2.05% 1.48% 3.73% 2.39% 1.55%
2026/05/28 18.35% 12.36% 4.64% 4.08% 3.15% 1.73% 2.46% 3.74% 3.01% 0.32%
2026/05/29 20.76% 10.26% 4.65% 3.29% 3.96% 2.68% 3.1% 2.53% 0.57% 0.34%
2026/05/30 16.07% 9.96% 4.84% 4.55% 3.85% 3.49% 2.58% 2.55% 3.96% 0.33%
2026/05/31 17.19% 8.11% 5.54% 5.53% 5.52% 3.18% 2.85% 2.32% 1.74% 0.59%
  • ro.co
  • lilly.com
  • joinfridays.com
  • bmimd.com
  • goodlifemeds.com
  • maxlife.com
  • joinezra.com
  • comparetreatments.com
  • biktarvy.com
  • citizenmeds.com

Copyright © Adthena. All rights reserved.

In May 2026, ro.co led with fluctuating spend, peaking at 20.76% on the 29th. lilly.com saw a mid-month surge, reaching 16.79% on the 20th. joinfridays.com maintained steady growth, ending at 5.54%. bmimd.com and goodlifemeds.com showed varied trends, while maxlife.com’s spend dipped mid-month. joinezra.com and comparetreatments.com had modest increases. biktarvy.com and citizenmeds.com experienced declines, closing the month lower.

Market Exposure

Competitor Count for US Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 396
2026/05/02 400
2026/05/03 413
2026/05/04 411
2026/05/05 421
2026/05/06 407
2026/05/07 403
2026/05/08 392
2026/05/09 417
2026/05/10 418
2026/05/11 436
2026/05/12 453
2026/05/13 420
2026/05/14 432
2026/05/15 392
2026/05/16 436
2026/05/17 440
2026/05/18 424
2026/05/19 405
2026/05/20 420
2026/05/21 446
2026/05/22 427
2026/05/23 425
2026/05/24 420
2026/05/25 435
2026/05/26 456
2026/05/27 451
2026/05/28 451
2026/05/29 444
2026/05/30 460
2026/05/31 450

Copyright © Adthena. All rights reserved.

May saw a dynamic shift in distinct advertisers, starting at 396 and peaking at 460. The month concluded with a robust presence of 450 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lilly.com 2.07%
ozempic.com 1.3%
curistrelief.com 0.79%
claritin.com 0.69%
uqora.com 0.67%
wegovy.com -1.15%
citizenmeds.com -1.16%
ro.co -1.18%
goodlifemeds.com -1.22%
maxlife.com -1.97%

Copyright © Adthena. All rights reserved.

Lilly.com surged with a 2.07% click share increase, while Maxlife.com faced a 1.97% decline. Ozempic.com rose by 1.3%, contrasting with Goodlifemeds.com’s 1.22% drop.

Campaign Efficiency

US Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ro.co lilly.com goodlifemeds.com bmimd.com joinezra.com joinfridays.com forbes.com hims.com maxlife.com telyrx.com
2026/05/01 17.09% 6.61% 3.55% 1.36% 0.09% 3.21% 2.28% 2.42% 3.5% 3.2%
2026/05/02 15.23% 7.37% 3.45% 1.7% 0.05% 2.93% 2.34% 2.52% 3.41% 3.76%
2026/05/03 14.68% 7.97% 3.45% 1.47% 0.04% 3.18% 3.63% 3.73% 2.8% 3.08%
2026/05/04 16.75% 7.13% 2.61% 1.34% 0.02% 2.69% 2.85% 2.48% 3.36% 2.52%
2026/05/05 17.31% 8.45% 1.81% 0.83% 0.15% 1.53% 4.33% 1.86% 2.09% 2.66%
2026/05/06 12.21% 7.22% 3.16% 1.75% 0.18% 2.97% 3.77% 2.21% 3.91% 3.88%
2026/05/07 15.51% 7.86% 3.18% 2.2% 0.04% 2.76% 3.71% 2.5% 4.39% 3.72%
2026/05/08 18.44% 7.6% 2.52% 1.08% 0.16% 2.35% 3.49% 2.34% 3.08% 2.38%
2026/05/09 17.92% 9.04% 4.5% 1.24% 0.67% 2.68% 3.78% 2.14% 3.3% 1.38%
2026/05/10 15.1% 5.53% 4.38% 2.45% 0.71% 2.53% 2.52% 1.53% 3.81% 2.56%
2026/05/11 16.04% 7.77% 5.56% 2.72% 1.53% 2.17% 2.32% 1.15% 5.6% 2.11%
2026/05/12 15.18% 7.52% 6.56% 3.11% 2.51% 2.45% 1.96% 0.98% 5.45% 1.36%
2026/05/13 15.41% 8.73% 8.26% 2.58% 4.87% 3.9% 2.4% 1.63% 5.62% 1.02%
2026/05/14 12.94% 8.57% 7.58% 2.68% 4.07% 3.01% 1.59% 1.14% 5.64% 0.49%
2026/05/15 18.44% 7.6% 2.52% 1.08% 0.16% 2.35% 3.49% 2.34% 3.08% 2.38%
2026/05/16 12.65% 5.05% 6.58% 3.47% 6.11% 5.29% 1.61% 0.91% 1.35% 2.81%
2026/05/17 13.83% 5.65% 7.1% 4.19% 5.58% 3.53% 1.39% 1.92% 2.17% 1.95%
2026/05/18 15.39% 11.29% 1.94% 0% 1.54% 1.32% 2.73% 0.93% 0.85% 2.62%
2026/05/19 12.53% 10.93% 3.66% 0% 2.72% 2.49% 1.18% 1.17% 3% 3.18%
2026/05/20 13.43% 13.97% 1.53% 0% 0.99% 0.52% 1.94% 1.7% 1.05% 3.18%
2026/05/21 13.71% 7.55% 5.63% 2.67% 2.65% 2.76% 2.32% 2.75% 1.64% 2.6%
2026/05/22 15.05% 8.66% 5.91% 4.62% 4.44% 4.53% 1.46% 2.12% 1.51% 1.37%
2026/05/23 12.77% 10.21% 4.24% 3.01% 2.79% 2.98% 3.1% 2.07% 1.36% 3.4%
2026/05/24 12.75% 9.94% 4.18% 4.11% 2.76% 2.51% 2.41% 1.52% 2.4% 2.4%
2026/05/25 12.71% 11.31% 3.8% 1.72% 3.06% 2.5% 2.16% 2.04% 1.64% 2.32%
2026/05/26 14.69% 8.72% 3.01% 2.44% 3.09% 4.39% 1.68% 1.76% 1.16% 2%
2026/05/27 13.99% 10.83% 2.35% 2.5% 1.99% 2.58% 1.38% 1.91% 1.34% 1.7%
2026/05/28 15.57% 10.51% 2.55% 3.2% 2.76% 2.86% 3.63% 2.43% 0.97% 1.28%
2026/05/29 18.19% 8.61% 3.29% 2.51% 3.46% 2.77% 2.99% 2.62% 1.61% 1.14%
2026/05/30 14.88% 9.11% 3.11% 3.45% 2.97% 3.18% 2.91% 2.94% 2.1% 2.41%
2026/05/31 14.33% 6.98% 4.23% 4.11% 3.32% 3.31% 2.8% 1.81% 1.79% 1.64%
  • ro.co
  • lilly.com
  • goodlifemeds.com
  • bmimd.com
  • joinezra.com
  • joinfridays.com
  • forbes.com
  • hims.com
  • maxlife.com
  • telyrx.com

Copyright © Adthena. All rights reserved.

In May 2026, ro.co led with fluctuating impressions, peaking at 18.44%. Lilly.com saw a mid-month surge, reaching 13.97%. Goodlifemeds.com and bmimd.com experienced steady growth. By month’s end, ro.co maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology - Last month
  1. 1
    Medication Options for Type 2 Diabetes https://www.beyondtype1.org

    There are so many treatment options for Type 2 diabetes today—it can be a little overwhelming. But it’s really important to find what works for you

  2. 2
    Foundayo™ (orforglipron) - A Lilly Medicine http://foundayo.lilly.com/

    FDA-Approved Treatment. Indication & Safety Summary with Warnings. A Lilly Medicine.

  3. 3
    Wegovy® (semaglutide) - Injection 7.2mg & tablets 25mg https://www.novomedlink.com/

    View Product Information Including Prescribing Information & Boxed Warning For Wegovy®.

  4. 4
    Ozempic® (semaglutide) - Injection 2 mg & Tablets 9 mg https://www.ozempic.com/

    Learn If Ozempic® Is Right For You. See Prescribing Info & Medication Guide.

  5. 5
    Start Semaglutide For Only $39 - Start Today for only $39 https://www.ro.co/glp-1/wegovy

    Ongoing reqd membership & med cost vary. See Rx warning. Whether you're...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five top-performing ads stand out. Beyond Type 1 offers a compassionate guide to navigating Type 2 diabetes treatments. Lilly’s Foundayo™ emphasizes FDA approval and safety. Novo Nordisk’s Wegovy® and Ozempic® focus on detailed product information and suitability. Meanwhile, Ro.co entices with an affordable entry point for semaglutide.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports