AUS Pharma & Biotech Pharmacology - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
zyrtec.com.au	26.43
chemistwarehouse.com.au	15.73
iherb.com	9.95
alkalinesuperfoods.com.au	6.75
amazon.com.au	6.18
peptideworldwide.com.au	3.53
bulknutrients.com.au	2.38
bulksupplements.com	2.27
thepeptideco.com	2.2
happymammoth.com	1.99
others	22.59

Zyrtec.com.au leads with 26.43% click share, followed by Chemist Warehouse at 15.73%. Others collectively hold 22.59%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	peptideworldwide.com.au	chemistwarehouse.com.au	alkalinesuperfoods.com.au	amazon.com.au	healthletic.io	bulknutrients.com.au	iherb.com	vicorpus.com	bulksupplements.com	zyrtec.com.au
2025/02/01	0%	4.92%	15.32%	9.52%	0%	3.8%	14.06%	2.78%	10.04%	18.95%
2025/02/02	0%	3.59%	14.19%	10.4%	0%	2.29%	12.23%	3.67%	9.46%	21.24%
2025/02/03	0%	2.72%	17.6%	10.4%	0%	1.79%	18.56%	1.63%	9.03%	6.04%
2025/02/04	0%	5.38%	19.9%	13.22%	0%	1.95%	22.36%	0.61%	12.37%	0%
2025/02/05	0%	17.12%	19.12%	12.1%	0%	3.34%	21.18%	2.02%	12.76%	0%
2025/02/06	0%	3.33%	20.23%	13.74%	0%	2.19%	16.93%	2.72%	12.12%	5.98%
2025/02/07	0%	6.53%	16.05%	13.37%	0%	1.14%	17.09%	2.4%	10.37%	0%
2025/02/08	0%	6.47%	10.62%	16.83%	0%	2.53%	19.06%	4.68%	14.31%	5.44%
2025/02/09	0%	6.11%	2.75%	16.37%	0%	4.51%	23.46%	3.35%	15.05%	3.51%
2025/02/10	0%	6.34%	8.98%	13.24%	0%	1.69%	9.02%	2.96%	13.33%	12.26%
2025/02/11	0%	10.68%	8.04%	12.8%	0%	1.84%	21.74%	3.92%	7.14%	3.77%
2025/02/12	0%	5.09%	0.38%	9.12%	0%	5.62%	26.88%	3.54%	0%	0%
2025/02/13	0%	6.02%	0.27%	11.44%	0%	2.93%	20.14%	3.12%	0%	9.9%
2025/02/14	0%	13.67%	4.56%	11.24%	0%	4.22%	25.84%	1.16%	0%	6.13%
2025/02/15	0%	10.89%	5.06%	7.28%	0.91%	3.91%	31.93%	2.02%	0%	7.09%
2025/02/16	0%	7.33%	5.64%	9.07%	0%	7.74%	29.53%	3.24%	0%	6.8%
2025/02/17	0%	14.84%	5.81%	6.94%	11.29%	4.54%	21.34%	2.17%	0%	6.36%
2025/02/18	0%	6.17%	6.9%	10.91%	1.47%	2.15%	19.14%	2.65%	0%	8.41%
2025/02/19	0%	12.78%	5.47%	10.65%	0%	6.69%	28.36%	3.64%	0%	0%
2025/02/20	0%	4.38%	5.85%	8.8%	7.09%	3.42%	17.43%	2.44%	0%	6.37%
2025/02/21	0%	17.26%	12.82%	9.3%	5.76%	2.44%	15.62%	2.84%	0%	2.14%
2025/02/22	4.12%	16.83%	11.03%	7.73%	11.15%	3.78%	19.92%	2.06%	0%	4.38%
2025/02/23	6.27%	8.54%	9.53%	6.39%	9.74%	3.77%	6.55%	1.43%	0%	0%
2025/02/24	9.17%	10.63%	12.91%	10%	5.94%	3.77%	14.5%	2.57%	0%	6.04%
2025/02/25	5.93%	14.24%	10.87%	8.03%	7.76%	3.01%	11.71%	2.52%	0%	4.82%
2025/02/26	30.75%	1.74%	10.31%	5.19%	7.3%	4.03%	10.81%	3.61%	0%	2.38%
2025/02/27	20.45%	22.01%	8.99%	4.06%	3.36%	2.4%	6.12%	1.57%	0%	0%
2025/02/28	37.39%	12.91%	11.37%	5.83%	5.8%	3.11%	2.36%	2.33%	0%	0%

In February 2025, Peptide Worldwide’s ad spend surged, peaking at 37.39% on the 28th. Chemist Warehouse fluctuated, ending at 12.91%. Alkaline Superfoods maintained steady growth, closing at 11.37%. Amazon’s spend decreased, finishing at 5.83%.

Market Exposure

Competitor Count for AUS Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	52
2025/02/02	44
2025/02/03	45
2025/02/04	49
2025/02/05	42
2025/02/06	46
2025/02/07	54
2025/02/08	46
2025/02/09	50
2025/02/10	46
2025/02/11	45
2025/02/12	52
2025/02/13	62
2025/02/14	62
2025/02/15	54
2025/02/16	41
2025/02/17	43
2025/02/18	55
2025/02/19	43
2025/02/20	61
2025/02/21	71
2025/02/22	51
2025/02/23	68
2025/02/24	51
2025/02/25	59
2025/02/26	49
2025/02/27	62
2025/02/28	56

February saw fluctuating advertiser numbers, peaking at 71 on the 21st. The month concluded with a stable 56, indicating a dynamic yet steady market.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
chemistwarehouse.com.au	11.41%
peptideworldwide.com.au	6.43%
healthletic.io	3.34%
thepeptideco.com	2.98%
nurofen.com.au	0.77%
iherb.com	-1.26%
alkalinesuperfoods.com.au	-1.62%
amazon.com.au	-2.61%
bulksupplements.com	-5.04%
zyrtec.com.au	-14.23%

Chemistwarehouse.com.au surged with an 11.41% click share increase, while zyrtec.com.au plummeted by 14.23%. Peptideworldwide.com.au rose by 6.43%, contrasting bulksupplements.com’s 5.04% drop.

Campaign Efficiency

AUS Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	peptideworldwide.com.au	chemistwarehouse.com.au	alkalinesuperfoods.com.au	amazon.com.au	thepeptideco.com	bulknutrients.com.au	iherb.com	happymammoth.com	bulksupplements.com	zyrtec.com.au
2025/02/01	0%	5.29%	13.85%	10.35%	0%	3.46%	12.77%	2.9%	7.42%	24.36%
2025/02/02	0%	3.42%	13.55%	10.79%	0%	2.61%	12.59%	2.78%	7.61%	23.41%
2025/02/03	0%	2.48%	17.24%	10.83%	0%	2.12%	18.19%	2.48%	7.42%	8.7%
2025/02/04	0%	5.34%	20.27%	13.41%	0%	2.36%	20.73%	4.15%	9.8%	0%
2025/02/05	0%	19.28%	18.12%	11.51%	0%	3.93%	18.76%	2.83%	9.96%	0%
2025/02/06	0%	2.91%	20.2%	14%	0%	2.65%	15.4%	3.88%	9.6%	5.44%
2025/02/07	0%	12.01%	14.74%	13.28%	0%	1.42%	14.41%	3.81%	7.94%	0%
2025/02/08	0%	6.26%	10.51%	17.41%	0%	2.63%	17.2%	4.17%	11.63%	5.04%
2025/02/09	0%	5.31%	2.85%	16.26%	0%	4.98%	18.83%	5%	11.74%	4.78%
2025/02/10	0%	5.07%	7%	11.7%	0.91%	1.82%	7.38%	4.27%	9.12%	12.26%
2025/02/11	0%	14.68%	5.89%	10.27%	1.24%	1.86%	15.9%	3.81%	4.65%	4.17%
2025/02/12	0%	6.69%	0.49%	9.37%	0%	6.86%	24.75%	4.01%	0%	0%
2025/02/13	0%	4.65%	0.3%	10.26%	5.08%	2.99%	15.44%	3.67%	0%	12.05%
2025/02/14	0%	24.48%	3.6%	8.85%	2.64%	3.84%	19.03%	2.95%	0%	6.45%
2025/02/15	0%	14.53%	4.57%	6.13%	2.78%	3.78%	24.52%	2.09%	0%	8.01%
2025/02/16	0%	8.07%	4.38%	8.17%	5.94%	7.51%	23.55%	3.11%	0%	8.41%
2025/02/17	0%	23.85%	4.96%	5.84%	4.08%	4.39%	17.02%	2.87%	0%	7.32%
2025/02/18	0%	10.25%	5.86%	8.98%	5.35%	2.29%	15.35%	1.64%	0%	10.27%
2025/02/19	0%	18.01%	4.32%	9.8%	10.08%	6.48%	23.28%	3.58%	0%	0%
2025/02/20	6.69%	9.21%	4.65%	7.59%	5.95%	3.35%	13.67%	1.74%	0%	7.5%
2025/02/21	4.77%	21.28%	9.92%	8.17%	4.01%	2.67%	12.63%	2.46%	0%	2.56%
2025/02/22	9.79%	19.66%	8.64%	6.68%	2.69%	3.65%	14.89%	2.47%	0%	5.16%
2025/02/23	17.22%	15.99%	8.7%	6.32%	3.41%	3.97%	6.09%	2.55%	0%	0%
2025/02/24	14.2%	20.84%	9.32%	7.15%	4.22%	3.11%	9.45%	2.34%	0%	5.96%
2025/02/25	11.06%	19.23%	9.93%	7.41%	3.16%	3.16%	10.12%	2.24%	0%	6.06%
2025/02/26	30.59%	1.12%	9.8%	5.07%	3.82%	4.54%	9.54%	1.4%	0%	3.21%
2025/02/27	19.11%	32.25%	7.81%	3.74%	2.23%	2.37%	4.84%	1.63%	0%	0%
2025/02/28	34.4%	16.38%	10.91%	5.71%	4.61%	3.36%	2.17%	2.09%	0%	0%

In February 2025, peptideworldwide.com.au saw a significant rise in ad impressions, peaking at 34.40% on the 28th. chemistwarehouse.com.au fluctuated, ending at 16.38%. Alkalinesuperfoods.com.au maintained steady growth, closing at 10.91%. Amazon.com.au’s share decreased, finishing at 5.71%. Bulksupplements.com showed consistent performance, while thepeptideco.com and bulknutrients.com.au had minor fluctuations. Zyrtec.com.au’s share declined, ending at 3.21%. Iherb.com experienced a drop, closing at 2.17%. Happymammoth.com remained stable, ending at 2.09%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Migraine Headache Relief - Relief For Migraine Headaches https://www.advil.net.au
Advil Liquid Capsules Temporarily Relieves Pain And Discomfort From Migraine Headaches.
2
Migraine Medication Options - Migraine & Headache Australia https://www.headacheaustralia.org.au/
Learn About Different Types of Migraine - from Migraine & Headache Australia. Learn More. Sign...
3
Migraine & Sinus Congestion - Relieve Migraine & Headache https://www.nurofen.com.au
Check Out The Nurofen Range Of Tablets For Quick & Easy Headache & Migraine Pain Relief.
4
Australia's #1 Pain Relief - Get Fast & Effective Relief https://www.panadol.com
Panadol Products Provide Fast, Effective Temporary Relief Of Aches And Pains. Explore Now.
5
The Peptide Co Australia https://www.thepeptideco.com
Premium Peptides Australia — The Peptide Co – your go-to for research peptides. Reliable, tested, and fast...

In the competitive landscape of migraine relief, Advil, Nurofen, and Panadol emphasize quick, effective pain relief, while Headache Australia educates on migraine types. The Peptide Co stands out with a focus on premium research peptides, highlighting reliability and speed.

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AUS Pharma & Biotech Pharmacology - PPC Market Share Analysis February 2025

Share of Clicks for top 10 AUS Pharma & Biotech Pharmacology brands

Share of Spend for the top 10 AUS Pharma & Biotech Pharmacology brands

Competitor Count for AUS Pharma & Biotech Pharmacology

Market Loss & Market Gains for AUS Pharma & Biotech Pharmacology

AUS Pharma & Biotech Pharmacology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Pharmacology

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena