UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – UK

Google AI Overview visibility for Automotive Auto Care, Services & Repair UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.76218667764
91.2378133224
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 61
39
61%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 21%
Navigational 3%
Seasonal 0%
Local 8%
Problem Solving 50%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
kwik-fit.com 12.02
bookmygarage.com 10.25
halfords.com 9.41
theaa.com 9.14
rac.co.uk 5.99
clickmechanic.com 4.04
servicingstop.co.uk 3.28
national.co.uk 3.08
camdenservicecentre.com 2.15
greenflag.com 2.08
others 38.56
  • kwik-fit.com - 12.02%
  • bookmygarage.com - 10.25%
  • halfords.com - 9.41%
  • theaa.com - 9.14%
  • rac.co.uk - 5.99%
  • clickmechanic.com - 4.04%
  • servicingstop.co.uk - 3.28%
  • national.co.uk - 3.08%
  • camdenservicecentre.com - 2.15%
  • greenflag.com - 2.08%
  • others - 38.56%

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Kwik-Fit leads with 12.02% click share, followed by BookMyGarage at 10.25%. Halfords and The AA trail closely. Others dominate with 38.56%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date theaa.com rac.co.uk greenflag.com servicingstop.co.uk halfords.com clickmechanic.com camdenservicecentre.com motoringassistance.com fixter.co.uk bookmygarage.com
2026/04/01 13.84% 11.3% 5.09% 4.15% 7.2% 2.96% 1.81% 4.12% 3.48% 14.28%
2026/04/02 13.37% 9.85% 4.04% 4.09% 6.72% 3.98% 2.14% 4.82% 2.59% 14.24%
2026/04/03 15.46% 9.12% 4.29% 4.42% 7.47% 3.28% 2.23% 4.96% 2.57% 14.39%
2026/04/04 17.76% 10.2% 4.64% 2.35% 6.38% 3.45% 1.43% 4.36% 2.33% 13.67%
2026/04/05 13.06% 7.92% 4.46% 2.82% 7.44% 2.3% 0.99% 3.69% 2.14% 13.19%
2026/04/06 11.96% 8.82% 4.63% 4.62% 8.1% 2.82% 3.23% 3.37% 1.75% 13.81%
2026/04/07 11.69% 9.7% 5.01% 5.79% 7.87% 2.45% 2.11% 3.75% 2.24% 14.73%
2026/04/08 11.62% 10.6% 4.33% 4.83% 7.05% 2.69% 2.58% 3.22% 3.13% 15.48%
2026/04/09 9.25% 10.1% 4.91% 5.29% 8.02% 2.78% 2.65% 2.35% 2.87% 15.02%
2026/04/10 10.87% 10.39% 5.68% 3.61% 6.75% 3.46% 3.47% 4.06% 2.44% 14.53%
2026/04/11 12.77% 9.55% 5.04% 3.33% 7.39% 3.73% 1.9% 3.29% 3.36% 15.94%
2026/04/12 14.04% 11.02% 5.26% 3.27% 6.27% 3.8% 1.49% 3.28% 3.4% 16.45%
2026/04/13 11.18% 12.43% 5.72% 3.38% 6.7% 3.06% 2.86% 2.29% 2.97% 15.78%
2026/04/14 12.36% 12.19% 5.5% 3.71% 7.27% 3.19% 3.1% 2.73% 3.43% 13.57%
2026/04/15 11.63% 11.29% 4.71% 4.79% 6.98% 3.56% 3.14% 2.28% 3.27% 13.64%
2026/04/16 13.59% 12.56% 4.85% 3.95% 6.74% 2.75% 2.13% 1.54% 3.19% 14.69%
2026/04/17 13.31% 11.53% 5.01% 3.33% 5.34% 2.91% 2.59% 1.92% 3.13% 13.6%
2026/04/18 13.9% 13.09% 4.82% 2.12% 6.09% 2.85% 2.53% 3.03% 3.29% 14.06%
2026/04/19 15.63% 11.23% 5.34% 2.82% 7.4% 3.02% 1.5% 3.58% 4.17% 14.18%
2026/04/20 14.51% 11.54% 5.28% 3.98% 6.25% 3.36% 3.24% 2.58% 3.03% 12.97%
2026/04/21 16.63% 12.01% 4.51% 6.12% 5.02% 3.4% 2.13% 2.35% 2.92% 13.7%
2026/04/22 17.22% 11.03% 4.63% 4.62% 4.54% 3.24% 2.25% 2.31% 4.1% 12.76%
2026/04/23 18.19% 13.51% 5.39% 2.86% 6.54% 3.87% 2.15% 1.21% 3.27% 12.76%
2026/04/24 18.18% 12.07% 5.9% 3.1% 5.51% 3.52% 2.06% 2.43% 2.04% 12.69%
2026/04/25 19.02% 13.79% 4.83% 2.8% 6.3% 2.1% 2.01% 2.54% 2.31% 13.67%
2026/04/26 20.13% 14.35% 5.7% 2.24% 5.87% 2.33% 0.92% 1.97% 2.24% 14.17%
2026/04/27 19.24% 12.39% 5.25% 6.71% 7.56% 4.2% 3.69% 2.01% 1.62% 4.88%
2026/04/28 18.45% 13.07% 5.34% 7.03% 9.84% 4.35% 4.04% 1.87% 1.9% 0.73%
2026/04/29 18.01% 10.3% 5.73% 7.77% 6.73% 4.86% 4.09% 3.63% 1.62% 0.65%
2026/04/30 15.35% 11.29% 7.33% 7.33% 6.64% 5.04% 3.31% 2.84% 0.98% 0.69%
  • theaa.com
  • rac.co.uk
  • greenflag.com
  • servicingstop.co.uk
  • halfords.com
  • clickmechanic.com
  • camdenservicecentre.com
  • motoringassistance.com
  • fixter.co.uk
  • bookmygarage.com

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April saw dynamic shifts in PPC spend share. Theaa.com started strong, peaking mid-month, then dipped. Rac.co.uk fluctuated, ending lower. Greenflag.com and servicingstop.co.uk showed steady growth. Bookmygarage.com plummeted late April, finishing weak.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 638
2026/04/02 675
2026/04/03 707
2026/04/04 704
2026/04/05 712
2026/04/06 758
2026/04/07 736
2026/04/08 721
2026/04/09 725
2026/04/10 710
2026/04/11 708
2026/04/12 676
2026/04/13 682
2026/04/14 721
2026/04/15 726
2026/04/16 691
2026/04/17 698
2026/04/18 691
2026/04/19 701
2026/04/20 703
2026/04/21 696
2026/04/22 656
2026/04/23 670
2026/04/24 682
2026/04/25 671
2026/04/26 641
2026/04/27 704
2026/04/28 721
2026/04/29 709
2026/04/30 707

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April began with 638 advertisers, peaking at 758 on the 6th. A mid-month dip to 656 on the 22nd was followed by a steady rise, ending at 707.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
theaa.com 2.06%
kwik-fit.com 1.59%
eurocarparts.com 0.77%
rac.co.uk 0.58%
atseuromaster.co.uk 0.41%
nissan.co.uk -0.36%
mini.co.uk -0.52%
halfords.com -0.61%
checkmot.com -0.69%
bookmygarage.com -3.59%

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Theaa.com surged with a 2.06% click share increase, while bookmygarage.com plummeted by 3.59%. Kwik-fit.com and eurocarparts.com also gained, contrasting with declines for checkmot.com and halfords.com.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date theaa.com servicingstop.co.uk halfords.com clickmechanic.com kwik-fit.com camdenservicecentre.com rac.co.uk greenflag.com fixter.co.uk bookmygarage.com
2026/04/01 9.23% 5.56% 7.74% 3.98% 2.53% 2.89% 5.84% 3.12% 3.97% 12.21%
2026/04/02 9.97% 5.08% 6.53% 5.05% 3.78% 2.78% 4.78% 2.28% 2.79% 11.48%
2026/04/03 11.46% 5.52% 7.53% 4.34% 4.13% 3.04% 4.39% 2.33% 2.91% 11.98%
2026/04/04 13.93% 2.78% 6.85% 4.59% 4.17% 2.25% 5.38% 2.62% 2.74% 11.04%
2026/04/05 8.83% 3.31% 7.62% 2.71% 4.1% 1.59% 4.05% 2.27% 2.41% 9.88%
2026/04/06 8.54% 5.72% 8.08% 3.39% 3.71% 4.59% 4.88% 2.7% 1.86% 10.99%
2026/04/07 7.63% 7.69% 8.28% 3.11% 2.94% 3.06% 5.2% 2.4% 2.63% 12.58%
2026/04/08 6.86% 6.43% 7.74% 3.46% 2.96% 4.08% 4.92% 2.82% 3.75% 13.13%
2026/04/09 5.96% 6.77% 7.97% 3.22% 2.51% 3.81% 4.52% 2.58% 3.05% 11.55%
2026/04/10 6.69% 4.9% 7.6% 4.46% 3.27% 5.11% 4.65% 2.97% 2.74% 12.28%
2026/04/11 9.12% 4.31% 8.37% 4.76% 3.6% 3.12% 4.74% 2.78% 3.64% 12.87%
2026/04/12 8.74% 4.34% 7.7% 5.06% 3.9% 2.94% 5.83% 3.16% 4.01% 14.19%
2026/04/13 6.79% 4.58% 7.38% 4.23% 4% 4.23% 5.92% 3.21% 3.24% 13.8%
2026/04/14 7.77% 4.93% 7.63% 4.14% 3.44% 4.85% 5.84% 3.18% 3.88% 11.11%
2026/04/15 7.72% 6.05% 7.18% 4.63% 2.95% 4.72% 5.49% 2.58% 3.79% 10.74%
2026/04/16 8% 4.53% 7.09% 3.43% 3.7% 3.41% 5.58% 2.71% 3.65% 11.64%
2026/04/17 7.87% 3.82% 5.88% 3.5% 3.24% 3.3% 4.99% 3% 3.6% 10.41%
2026/04/18 8.01% 2.22% 6.6% 3.58% 3.06% 3.79% 5.95% 2.47% 3.54% 11.25%
2026/04/19 9.4% 3.55% 8.2% 4.02% 3.61% 2.56% 5.33% 3.04% 4.77% 11.21%
2026/04/20 8.37% 5.23% 7.17% 4.3% 3.28% 4.8% 5.42% 3.04% 3.57% 10.68%
2026/04/21 10.03% 7.68% 5.7% 4.52% 3.73% 3.14% 5.63% 3.04% 3.44% 10.85%
2026/04/22 10.72% 5.57% 4.93% 4.01% 3.22% 3.26% 4.62% 2.73% 4.64% 9.77%
2026/04/23 13.48% 3.32% 7.87% 5.26% 4.26% 3.35% 5.9% 3.16% 3.73% 10.47%
2026/04/24 12.48% 3.87% 6.54% 4.71% 3.75% 2.69% 5.91% 3.51% 2.34% 10.92%
2026/04/25 14.12% 3.56% 8.32% 2.79% 4.96% 3.21% 6.58% 3.3% 2.51% 12%
2026/04/26 14.7% 2.8% 7.32% 3.17% 4.52% 1.65% 7.27% 3.62% 2.42% 12.83%
2026/04/27 11.97% 7.79% 8.58% 5.04% 4.45% 4.68% 5.37% 3.12% 1.64% 4.14%
2026/04/28 11.31% 8.09% 11.37% 5.49% 4.53% 4.97% 5.53% 3.27% 2.06% 0.58%
2026/04/29 10.73% 9.35% 7.42% 6.02% 3.65% 5.44% 4.47% 3.27% 1.71% 0.52%
2026/04/30 8.75% 8.59% 7.62% 6.04% 4.52% 4.1% 4.03% 3.99% 0.96% 0.54%
  • theaa.com
  • servicingstop.co.uk
  • halfords.com
  • clickmechanic.com
  • kwik-fit.com
  • camdenservicecentre.com
  • rac.co.uk
  • greenflag.com
  • fixter.co.uk
  • bookmygarage.com

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April saw dynamic shifts in PPC impressions. Theaa.com started strong, dipped mid-month, then surged, ending at 8.75%. Servicingstop.co.uk fluctuated, peaking at 9.35%. Halfords.com maintained stability, closing at 7.62%. Clickmechanic.com rose steadily, finishing at 6.04%. Kwik-fit.com showed consistent growth, ending at 4.52%. Camdenservicecentre.com had a volatile month, closing at 4.10%. Rac.co.uk experienced ups and downs, ending at 4.03%. Greenflag.com gradually increased, finishing at 3.99%. Fixter.co.uk declined, ending at 0.96%. Bookmygarage.com plummeted dramatically, closing at 0.54%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair - Last month
  1. 1
    MOT & Tax Checker Online https://www.checkmot.com

    Check Your Mot Online — Check Mot and Car Tax History with checkmot.com current and historical information

  2. 2
    Green Flag Breakdown Cover - Switch To Us, You Could Save https://www.greenflag.com › breakdown-cover

    We'll Halve Your Renewal From The UK's Biggest Provider With Our Closest UK Vehicle Cover.

  3. 3
    Kwik Fit - Tyres, MOT, Servicing & More https://www.kwik-fit.com

    Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT.

  4. 4
    RAC Breakdown Cover - Cheaper Than Major Competitor https://www.rac.co.uk

    Price Promise - We'll Beat Your Quote From Our Major Competitor By 20%! Get Your Cover Now

  5. 5
    MOT & Servicing Made Easy | MOT Only £39.99 https://www.theaa.com › aa › smart_care

    Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA. Book MOTs, Services & Repairs At AA Approved Garages Online Now!

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In the competitive landscape of automotive services, five advertisers stand out with compelling PPC text ads. Checkmot.com offers a seamless online MOT and tax history check, emphasizing convenience. Greenflag.com entices with significant savings on breakdown cover, targeting cost-conscious consumers. Kwik-fit.com positions itself as a comprehensive car maintenance hub, highlighting its diverse services. RAC.co.uk promises a 20% price beat on competitor quotes, appealing to budget-savvy customers. Lastly, theaa.com simplifies MOT and servicing, offering attractive pricing and convenience. Each ad uniquely addresses consumer needs, from cost savings to comprehensive service offerings.

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