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UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
halfords.com 11.97
bookmygarage.com 7.79
ebay.co.uk 6.78
theaa.com 5.28
eurocarparts.com 5.1
kwik-fit.com 4.43
rac.co.uk 4.2
servicingstop.co.uk 3.95
autoglass.co.uk 2.72
clickmechanic.com 2.65
others 45.13

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, Halfords leads with 11.97% click share, while ‘others’ dominate at 45.13%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date theaa.com rac.co.uk halfords.com bookmygarage.com servicingstop.co.uk eurocarparts.com fixter.co.uk ebay.co.uk motoringassistance.com clickmechanic.com
2025/05/01 7.94% 9.39% 7.46% 9.69% 5.13% 4.7% 1.55% 4.6% 2.72% 3.08%
2025/05/02 8.72% 7.32% 7.52% 10.1% 4.91% 4.12% 1.95% 7.12% 2.53% 2.8%
2025/05/03 9.53% 7.69% 7.89% 10.89% 2.88% 4.27% 1.78% 5.42% 1.72% 1.33%
2025/05/04 10.19% 7.57% 7.58% 10.69% 4.69% 2.04% 1.89% 6.52% 2.32% 1.49%
2025/05/05 7.65% 6.2% 7.83% 11.04% 4.21% 4.75% 2.12% 6.3% 1.52% 1.5%
2025/05/06 8.81% 7.71% 6.83% 11.43% 6.17% 4.87% 2.34% 5.36% 2.39% 2.89%
2025/05/07 7.86% 6.63% 7.45% 13.52% 5.94% 3.53% 2.16% 5.44% 2.14% 3.2%
2025/05/08 6.93% 6.03% 9.98% 11.85% 6.1% 3.89% 2.22% 4.84% 1.58% 3.3%
2025/05/09 8.93% 6.27% 7.56% 11.52% 6.09% 3.87% 1.56% 5.47% 2.44% 1.89%
2025/05/10 10.06% 8.23% 7.22% 11.8% 4.26% 3.41% 1.99% 6.92% 1.98% 1.4%
2025/05/11 9.77% 8.49% 8.4% 10.33% 4.42% 1.57% 1.63% 7.22% 1.91% 0.59%
2025/05/12 9% 8.95% 5.34% 10.74% 5.93% 3.5% 1.58% 6.11% 2.83% 2.61%
2025/05/13 8.17% 8.02% 6.78% 13.56% 7.23% 3.37% 2.21% 6.38% 2.15% 1.61%
2025/05/14 9.09% 9.16% 6.04% 10.58% 7.37% 2.79% 2.69% 6.85% 2.35% 1.33%
2025/05/15 9.35% 7.99% 9.17% 6.32% 6.1% 3.04% 3.8% 5.02% 3.1% 1.5%
2025/05/16 11.22% 8.1% 8.86% 3.97% 5.2% 1.7% 3.25% 3.96% 3.59% 6.33%
2025/05/17 10.25% 7.16% 9.35% 5.97% 3.29% 3.22% 2.86% 4.53% 3.64% 4.41%
2025/05/18 8.86% 6.65% 12.25% 6.42% 3.96% 1.97% 2.85% 4.82% 3.42% 3.95%
2025/05/19 8.58% 6.47% 7.59% 6.83% 5.82% 2.08% 3.5% 2.27% 3.69% 6.21%
2025/05/20 9.97% 6.47% 9.6% 7.14% 7.12% 1.4% 3.75% 2.83% 3.69% 4.39%
2025/05/21 10.71% 7.58% 9.49% 5.51% 4.41% 2.68% 2.56% 6.08% 4.14% 2.76%
2025/05/22 10.8% 7.1% 8.01% 6.06% 5.16% 3.31% 1.89% 5.44% 3.89% 1.62%
2025/05/23 10.07% 7.09% 8.74% 6.26% 4.92% 1.96% 2.27% 4.31% 4.07% 1.93%
2025/05/24 10.39% 7.18% 8.87% 6.43% 3.16% 3.06% 2.21% 4.81% 3% 1.99%
2025/05/25 12.81% 8.53% 8.38% 6.98% 3.9% 1.43% 1.99% 6.83% 3.56% 2.08%
2025/05/26 14.38% 9.3% 9.72% 6.67% 5.06% 0.82% 2.42% 1.6% 4.55% 2.3%
2025/05/27 11.46% 9.25% 8.91% 6.53% 5.89% 4.05% 2.49% 3.89% 3.49% 2.16%
2025/05/28 13.44% 9.33% 8.96% 6.79% 6.55% 1.09% 2.79% 1.62% 2.48% 2.31%
2025/05/29 13.37% 11.23% 12.71% 5.18% 5.61% 2.2% 2.77% 1.95% 3.92% 1.93%
2025/05/30 13.23% 9.89% 11.51% 6.43% 6.24% 3.34% 3.03% 2.65% 1.96% 1.91%
2025/05/31 13.21% 8.58% 7.95% 7.65% 5.5% 4.94% 3.96% 3.43% 2.33% 2.21%

Copyright © Adthena. All rights reserved.

In May 2025, theaa.com saw a steady rise in PPC spend share, peaking at 14.38% on the 26th. Meanwhile, bookmygarage.com started strong but declined mid-month, finishing at 7.65%. Overall, the month ended with theaa.com leading the pack.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1096
2025/05/02 1126
2025/05/03 1156
2025/05/04 1132
2025/05/05 1221
2025/05/06 1141
2025/05/07 1256
2025/05/08 1283
2025/05/09 1251
2025/05/10 1204
2025/05/11 1244
2025/05/12 1241
2025/05/13 1258
2025/05/14 1250
2025/05/15 1254
2025/05/16 1235
2025/05/17 1116
2025/05/18 1100
2025/05/19 1085
2025/05/20 1107
2025/05/21 1069
2025/05/22 1019
2025/05/23 1014
2025/05/24 974
2025/05/25 947
2025/05/26 970
2025/05/27 968
2025/05/28 967
2025/05/29 958
2025/05/30 952
2025/05/31 959

Copyright © Adthena. All rights reserved.

May began with 1,096 advertisers, peaking at 1,283 on the 8th. A decline followed, ending with 959 advertisers on the 31st.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
kwik-fit.com 1.57%
autoglass.co.uk 1.55%
halfords.com 1.54%
national.co.uk 0.86%
secretservice.co.uk 0.82%
greenflag.com -0.79%
eurocarparts.com -1.17%
screwfix.com -1.31%
ebay.co.uk -2.49%
bookmygarage.com -3.14%

Copyright © Adthena. All rights reserved.

Kwik-fit.com leads with a 1.57% click share rise, while bookmygarage.com drops by 3.14%.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date eurocarparts.com halfords.com ebay.co.uk servicingstop.co.uk theaa.com bookmygarage.com fixter.co.uk rac.co.uk clickmechanic.com sakertool.co.uk
2025/05/01 11.27% 6.63% 8.83% 5.05% 3.8% 6.6% 1.29% 2.82% 2.84% 4.11%
2025/05/02 9.9% 6.77% 13.17% 4.9% 4.47% 6.6% 1.6% 2.3% 2.74% 2.41%
2025/05/03 10.11% 7.31% 10.51% 2.8% 4.81% 7.17% 1.51% 2.74% 1.26% 2.79%
2025/05/04 5.26% 7.88% 11.92% 4.75% 5.86% 6.99% 1.7% 2.66% 1.46% 2.58%
2025/05/05 10.6% 7.16% 10.66% 4.08% 3.84% 7.04% 1.79% 2.19% 1.41% 2.94%
2025/05/06 11.29% 6.46% 10.68% 6.2% 4.28% 7.32% 2.11% 2.51% 2.84% 2.61%
2025/05/07 8.39% 7.11% 10.22% 6.12% 4.21% 8.8% 1.97% 2.38% 3.38% 2.38%
2025/05/08 9.46% 11.22% 9.39% 5.89% 3.34% 7.35% 1.88% 1.99% 3.22% 2.34%
2025/05/09 9.26% 7.45% 10.4% 5.97% 3.9% 7.44% 1.31% 1.92% 1.86% 2.83%
2025/05/10 8.47% 6.94% 13.51% 4.23% 4.24% 7.62% 1.72% 2.47% 1.36% 3.03%
2025/05/11 3.73% 8.73% 13.07% 4.48% 4.15% 6.89% 1.45% 2.48% 0.54% 3.07%
2025/05/12 8.55% 5.99% 11.86% 6.19% 3.7% 7.17% 1.41% 2.75% 2.73% 2.7%
2025/05/13 8.09% 6.34% 12.06% 7.4% 3.2% 9.03% 2.16% 2.54% 1.61% 3.43%
2025/05/14 7.02% 6.18% 14.58% 7.65% 3.48% 6.84% 2.6% 2.92% 1.32% 2.77%
2025/05/15 7.79% 7.85% 10.26% 6.4% 3.91% 4.22% 3.95% 2.23% 1.51% 2.41%
2025/05/16 4.13% 8.45% 7.05% 5.87% 5.1% 3.03% 3.65% 2.59% 7.89% 2.1%
2025/05/17 8.26% 8.43% 10.27% 3.47% 4.59% 4.18% 2.89% 2.16% 4.8% 4.32%
2025/05/18 5.56% 11.51% 10.6% 4.3% 4.1% 4.62% 2.9% 2.18% 4.53% 2.13%
2025/05/19 5.5% 6.88% 5.02% 6.36% 4.03% 5.13% 3.67% 2.36% 7.22% 1.84%
2025/05/20 3.25% 8.43% 5.82% 7.96% 4.63% 5.48% 3.86% 2.49% 4.82% 1.04%
2025/05/21 7.45% 10.09% 12.89% 4.58% 4.43% 3.96% 2.46% 2.71% 2.85% 3.37%
2025/05/22 8.29% 7.31% 10.82% 5.41% 4.36% 4.28% 1.81% 2.35% 1.65% 3.72%
2025/05/23 5.59% 8.17% 8.83% 5.23% 4.46% 4.44% 2.22% 2.48% 1.99% 3.72%
2025/05/24 8.33% 7.78% 10.45% 3.33% 4.97% 4.64% 2.12% 2.71% 2.08% 3.86%
2025/05/25 3.86% 8.77% 12.91% 4.25% 5.39% 5.15% 1.98% 2.86% 2.27% 5.59%
2025/05/26 2.43% 11.79% 4.38% 6.4% 6.44% 5.76% 2.7% 3.62% 2.9% 0.81%
2025/05/27 10.82% 8.74% 7.52% 6.12% 4.46% 4.4% 2.42% 2.78% 2.14% 3.78%
2025/05/28 3.1% 8.31% 4.12% 7.32% 5.66% 4.83% 2.95% 3.28% 2.53% 2.92%
2025/05/29 5.43% 13.17% 4.26% 6.6% 5.97% 4.26% 2.98% 3.93% 2.21% 1.9%
2025/05/30 9.78% 9.11% 6.2% 6.92% 5.93% 4.6% 2.99% 3.13% 2.04% 3.55%
2025/05/31 12.09% 7.2% 7.16% 5.96% 5.78% 5.31% 3.9% 3.02% 2.32% 1.16%

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In May 2025, eBay.co.uk led with a strong impression share, peaking mid-month. Eurocarparts.com fluctuated, ending with a high. Halfords.com maintained a steady presence, while Servicingstop.co.uk and others showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Cover From £19 Per Year https://www.emergencyassistltd.co.uk

    Premium Cover From £19.50 p/yr — Roadside Assistance. National Recovery. Onward Travel. Home St@rt. Excess Options. 5 Star.

  2. 2
    MOT in Your Area https://www.fixter.co.uk › mot

    We Pick Up & Return Your Car — Fully-Insured Collection & Drop-Off. Book Today From £39 & Add A Service From Only £129

  3. 3
    Book Your MOT Online https://www.halfords.com

    MOT Test Centre Near You — Up To £30 Off Your MOT & Service With Halfords Motoring Club, When You Join For Free. Book Your...

  4. 4
    Find Cheapest MOT Near You - Up To 60% OFF MOT & Service http://www.servicingstop.co.uk › mot › free-quote

    Stop overpaying for your MOT! We offer the lowest rates and pick your car up for free.

  5. 5
    AA Approved Garages - MOT Only £39.99 https://www.theaa.com › aa › smart_care

    Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive services, Emergency Assist Ltd. stands out with its affordable £19.50 annual cover, emphasizing comprehensive roadside assistance. Meanwhile, Fixter and Halfords focus on convenience, offering MOT services with pick-up and drop-off options. Servicing Stop and The AA highlight cost savings, with significant discounts on MOT services.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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