UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – UK

Google AI Overview visibility for Automotive Auto Care, Services & Repair UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.1725385264
79.8274614736
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 16%
Navigational 6%
Seasonal 1%
Local 23%
Problem Solving 34%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
kwik-fit.com 12.04
theaa.com 11.17
halfords.com 9.9
bookmygarage.com 8.48
carcheck.co.uk 4.97
rac.co.uk 4.58
clickmechanic.com 4.45
checkcardetails.co.uk 4.25
ebay.co.uk 2.54
eurocarparts.com 2.33
others 35.29
  • kwik-fit.com - 12.04%
  • theaa.com - 11.17%
  • halfords.com - 9.9%
  • bookmygarage.com - 8.48%
  • carcheck.co.uk - 4.97%
  • rac.co.uk - 4.58%
  • clickmechanic.com - 4.45%
  • checkcardetails.co.uk - 4.25%
  • ebay.co.uk - 2.54%
  • eurocarparts.com - 2.33%
  • others - 35.29%

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Kwik-Fit leads with 12.04% click share, followed by The AA at 11.17%. Halfords captures 9.9%, while BookMyGarage holds 8.48%. Others dominate with 35.29%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date theaa.com bookmygarage.com rac.co.uk halfords.com greenflag.com carcheck.co.uk kwik-fit.com clickmechanic.com motoringassistance.com fixter.co.uk
2026/10/01 21.53% 11.51% 10.26% 6.44% 7.63% 0.84% 1.68% 5.9% 2.15% 1.85%
2026/10/02 21.01% 11.03% 10.4% 6.21% 6.08% 0.88% 2.09% 5.62% 2.43% 1.73%
2026/10/03 22.62% 11.11% 11.98% 6.66% 8.63% 0.86% 1.75% 3.84% 2.02% 1.43%
2026/10/04 21.35% 10.07% 14.23% 5.85% 8.61% 0.75% 2.04% 2.99% 2.4% 2.15%
2026/10/05 21.17% 11.59% 11.95% 6.11% 7.91% 0.76% 2.3% 5.13% 1.55% 2.23%
2026/10/06 19.7% 10.93% 10.71% 6.37% 8.75% 0.94% 1.7% 5.04% 2.45% 2.56%
2026/10/07 21.1% 13.61% 9.51% 5.15% 6.91% 0.97% 1.78% 4.57% 1.59% 2.12%
2026/10/08 21.57% 11.56% 11.02% 5.49% 7.35% 0.78% 1.93% 4.74% 2.56% 2.22%
2026/10/09 21.66% 11.48% 10.62% 5.5% 7.1% 0.68% 6.27% 2.25% 1.67% 1.28%
2026/10/10 24.2% 11.51% 11.66% 5.43% 8.27% 0.49% 6.34% 2% 0.88% 1.42%
2026/10/11 24.14% 11.74% 10.5% 7.31% 9.13% 0.42% 5.47% 1.63% 0.85% 1.55%
2026/10/12 24.16% 12.11% 11.89% 5.98% 8.37% 1.57% 1.64% 1.78% 1.33% 1.28%
2026/10/13 24.02% 11.45% 11.33% 5.77% 7.08% 0.53% 4.78% 3.27% 1.1% 1.78%
2026/10/14 20.13% 11.39% 12.77% 7.03% 5.95% 0.7% 1.81% 5.82% 0.89% 2.5%
2026/10/15 19.21% 10% 13.26% 6.46% 6.92% 0.7% 4.78% 5.75% 1.96% 2.2%
2026/10/16 19.7% 9.14% 11.26% 8.63% 6.68% 0.97% 1.81% 6.17% 2.61% 1.61%
2026/10/17 20.24% 9.2% 11.44% 7.5% 6.58% 1.11% 2.34% 4.52% 3.09% 2.06%
2026/10/18 18.04% 7.88% 10.6% 7.77% 6.79% 1.35% 1.85% 4.31% 3.12% 2.65%
2026/10/19 18.78% 9.72% 10.47% 6.88% 5.95% 1.12% 4.54% 5.18% 2.06% 2.75%
2026/10/20 19.94% 9.92% 9.93% 6.81% 6.19% 0.79% 1.52% 5.28% 2.77% 3.12%
2026/10/21 18.98% 10.57% 8.54% 7.04% 6.47% 0.93% 1.4% 5.8% 1.69% 2.51%
2026/10/22 17.52% 10.2% 8.46% 6.67% 7.88% 1.22% 4.93% 5.15% 1.73% 2.66%
2026/10/23 19.39% 9.6% 9.58% 7.12% 7.41% 2.85% 2.21% 3.76% 2.04% 2.74%
2026/10/24 15.96% 9.98% 6.94% 8.2% 4.49% 3.72% 4.93% 2.62% 2.31% 3.07%
2026/10/25 16.98% 9.23% 8.34% 7.78% 4.38% 4.9% 3.6% 4.1% 1.77% 3.43%
2026/10/26 15.72% 10.53% 7.99% 7.54% 4.4% 7.12% 2.33% 3.39% 2.59% 3.25%
2026/10/27 16.04% 10.07% 7.8% 6.35% 4.95% 8.08% 2.86% 2.53% 2.99% 3.61%
2026/10/28 15.08% 10.29% 8.4% 6.71% 4.79% 4.91% 2.05% 2.87% 3.57% 3.03%
2026/10/29 19.07% 12.18% 9.05% 6.98% 5.85% 3.04% 2.12% 3.58% 2.18% 2.92%
2026/10/30 19.51% 10.51% 7.85% 7.57% 4.12% 3.54% 2.4% 3.51% 3.2% 2.22%
2026/10/31 19.03% 11.06% 8.4% 7.44% 4.23% 4.06% 3.31% 2.82% 2.41% 1.15%
  • theaa.com
  • bookmygarage.com
  • rac.co.uk
  • halfords.com
  • greenflag.com
  • carcheck.co.uk
  • kwik-fit.com
  • clickmechanic.com
  • motoringassistance.com
  • fixter.co.uk

Copyright © Adthena. All rights reserved.

Theaa.com led October with fluctuating spend, peaking mid-month. Bookmygarage.com and rac.co.uk showed steady trends, while carcheck.co.uk surged late. Overall, the month ended with diverse spending patterns.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 693
2026/10/02 677
2026/10/03 650
2026/10/04 656
2026/10/05 648
2026/10/06 646
2026/10/07 650
2026/10/08 641
2026/10/09 648
2026/10/10 643
2026/10/11 641
2026/10/12 641
2026/10/13 652
2026/10/14 708
2026/10/15 697
2026/10/16 738
2026/10/17 733
2026/10/18 736
2026/10/19 742
2026/10/20 717
2026/10/21 739
2026/10/22 751
2026/10/23 739
2026/10/24 756
2026/10/25 773
2026/10/26 816
2026/10/27 801
2026/10/28 841
2026/10/29 797
2026/10/30 776
2026/10/31 756

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October began with 693 advertisers, dipping to 641 mid-month. A surge followed, peaking at 841 on October 28. The month concluded with 756 advertisers, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
carcheck.co.uk 4.37%
checkcardetails.co.uk 3.09%
checkmot.com 1.91%
carwow.co.uk 0.59%
fixter.co.uk 0.56%
greenflag.com -0.84%
kwik-fit.com -1.09%
bookmygarage.com -1.16%
rac.co.uk -1.44%
theaa.com -3.19%

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In the past month, carcheck.co.uk surged by 4.37%, while theaa.com dropped by 3.19%. Checkcardetails.co.uk gained 3.09%, contrasting with rac.co.uk’s 1.44% decline.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date checkcardetails.co.uk theaa.com halfords.com bookmygarage.com carcheck.co.uk checkmot.com kwik-fit.com clickmechanic.com rac.co.uk ebay.co.uk
2026/10/01 2.31% 13.84% 7.7% 9.11% 1.86% 0.49% 3.81% 7.92% 3.91% 4.66%
2026/10/02 2.51% 11.48% 7.48% 7.79% 1.76% 0.56% 4.65% 7.38% 3.88% 4.49%
2026/10/03 1.61% 12.94% 7.46% 8.35% 1.91% 1.16% 11.85% 4.76% 6.88% 4.44%
2026/10/04 1.33% 13.44% 7.41% 7.69% 1.66% 0.83% 5.6% 3.44% 7.31% 5.86%
2026/10/05 2.11% 11.31% 6.95% 8.78% 1.63% 0.87% 5.96% 6.57% 6.13% 5.22%
2026/10/06 2.12% 11.32% 8.19% 8.33% 2% 1.77% 4.88% 6.5% 4.3% 3.95%
2026/10/07 1.7% 12.38% 5.65% 10.84% 2.21% 2.46% 4.08% 5.85% 3.84% 3.71%
2026/10/08 2.21% 12.59% 6.4% 9.32% 1.93% 2.16% 4.17% 6.4% 4.62% 4.38%
2026/10/09 1.44% 14.27% 6.49% 8.31% 1.63% 2.12% 6.26% 2.72% 5.23% 5.16%
2026/10/10 1.78% 17.01% 6.77% 9.02% 1.22% 1% 6.48% 3% 5.96% 4.85%
2026/10/11 1.96% 16.25% 8.84% 9.37% 0.98% 2.49% 6.38% 2.26% 5.48% 4.87%
2026/10/12 1.09% 15.76% 6.9% 10.02% 2.47% 4.56% 3.39% 2.49% 5.27% 4.96%
2026/10/13 1.36% 14.88% 7.32% 9.33% 1.12% 4.28% 5.18% 5.06% 4.96% 4.78%
2026/10/14 1.83% 11.95% 7.75% 8.48% 1.54% 2.73% 4.16% 7.87% 5.07% 3.46%
2026/10/15 2.44% 9.63% 7.5% 7.81% 1.82% 3.83% 5.45% 8.14% 4.94% 4.03%
2026/10/16 1.66% 9.87% 9.55% 6.46% 1.94% 3.28% 4.11% 8.01% 4.3% 3.73%
2026/10/17 1.61% 11.39% 8.53% 6.77% 1.92% 4.73% 4.57% 5.76% 4.64% 4.09%
2026/10/18 1.91% 10.05% 9.92% 4.98% 2.46% 8.41% 3.81% 5.74% 4.29% 3.97%
2026/10/19 2.06% 9.93% 7.93% 7.37% 2.13% 3.93% 5.13% 7.04% 4.48% 4.55%
2026/10/20 2% 9.55% 7.95% 7.52% 1.72% 3.31% 4.05% 6.31% 4.01% 5.94%
2026/10/21 2.49% 10.22% 8.22% 7.19% 2.07% 3.32% 3.06% 6.96% 3.28% 5.01%
2026/10/22 3.32% 9.44% 7.97% 7.47% 1.95% 4.05% 5.84% 6.68% 3.56% 5.01%
2026/10/23 2.13% 10.11% 8.31% 7.34% 4.12% 1.56% 4.25% 4.52% 4.09% 5.17%
2026/10/24 5.32% 8.65% 7.91% 6.42% 7.66% 9.07% 4.9% 3.02% 2.46% 2.5%
2026/10/25 8.89% 8.43% 7.39% 5.83% 7.61% 5.8% 5.31% 4.68% 3.24% 2.11%
2026/10/26 7.42% 7.43% 6.99% 7.04% 10.72% 5.08% 3.59% 3.94% 3.29% 1.98%
2026/10/27 7.32% 7.87% 5.86% 6.94% 11.2% 4.12% 5.05% 2.87% 3.43% 2.53%
2026/10/28 9.19% 7.24% 6.57% 7.24% 7.22% 5.36% 3.93% 3.18% 3.69% 2.9%
2026/10/29 3.9% 10.39% 7.34% 8.95% 5.82% 3.66% 4.38% 4.38% 3.77% 2.44%
2026/10/30 4.61% 9.52% 7.68% 7% 5.89% 5.38% 4.2% 4.33% 3.73% 2.48%
2026/10/31 11.39% 9.94% 7.27% 6.76% 6.07% 5.82% 5.49% 3.26% 3.22% 2.72%
  • checkcardetails.co.uk
  • theaa.com
  • halfords.com
  • bookmygarage.com
  • carcheck.co.uk
  • checkmot.com
  • kwik-fit.com
  • clickmechanic.com
  • rac.co.uk
  • ebay.co.uk

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October saw dynamic shifts in PPC impressions. Checkcardetails.co.uk surged late month, peaking at 11.39%. Theaa.com led early, but declined to 9.94%. Halfords.com remained steady, while bookmygarage.com fluctuated. Carcheck.co.uk and checkmot.com spiked mid-month. Kwik-fit.com and clickmechanic.com showed varied trends. Rac.co.uk and ebay.co.uk experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair - Last month
  1. 1
    Check | Free Online Car Tax Checker | Carwow https://www.carwow.co.uk

    Compare offers direct from dealers by price and customer rating.

  2. 2
    Free Car Check By Reg Number | Enter Registration for MOT https://www.checkcardetails.co.uk

    Check MOT and Tax - Verify any UK vehicle's MOT and tax status by entering the registration number. Vehicle Check. Car Check. Reg Check. Damage Check. Car Accident Check.

  3. 3
    MOT & Tax Checker Online - Valid MOT? Historial MOT? https://www.checkmot.com

    Get a Vehicle Check For Free. Includes Free Stolen Check, Car Tax Check & Mileage Check.

  4. 4
    Just Enter Your Reg https://www.kwik-fit.com › book-mot

    When Is My MOT Due? Check The MOT Status Of A Vehicle & Book Your Next MOT At One Of Our 600 MOT Test Centres.

  5. 5
    AA Approved Garages - MOT Only £39.99 http://www.theaa.com › aa › smart_care

    Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA. Book MOTs, Services & Repairs At AA Approved Garages Online Now!

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In the competitive landscape of Google’s PPC, Carwow, CheckCarDetails, CheckMOT, Kwik-Fit, and The AA dominate with compelling offers. Themes of convenience and affordability resonate, with Carwow emphasizing dealer comparisons, while The AA highlights cost savings on MOTs.

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