US Automotive Auto Care, Services & Repair - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – US

Google AI Overview visibility for Automotive Auto Care, Services & Repair US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.3336889299
65.6663110701
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 14%
Navigational 1%
Seasonal 0%
Local 5%
Problem Solving 46%

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Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vioc.com 11.28
jiffylube.com 10.76
safelite.com 10.02
take5.com 8.36
firestonecompleteautocare.com 7.89
groupon.com 4.99
pepboys.com 4.39
aaa.com 3.64
autozone.com 3.32
advanceautoparts.com 2.74
others 32.61
  • vioc.com - 11.28%
  • jiffylube.com - 10.76%
  • safelite.com - 10.02%
  • take5.com - 8.36%
  • firestonecompleteautocare.com - 7.89%
  • groupon.com - 4.99%
  • pepboys.com - 4.39%
  • aaa.com - 3.64%
  • autozone.com - 3.32%
  • advanceautoparts.com - 2.74%
  • others - 32.61%

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In the automotive PPC landscape, ‘others’ dominate with 32.61% click share, while vioc.com leads individual advertisers at 11.28%.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date safelite.com vioc.com groupon.com jiffylube.com take5.com pepboys.com firestonecompleteautocare.com aaa.com meineke.com goodsam.com
2026/05/01 14.03% 11.85% 1.03% 11.26% 3.27% 5% 2.41% 4.65% 2.53% 1.62%
2026/05/02 14.08% 11.58% 2.38% 10.62% 4.51% 5.57% 3.13% 4.87% 2.25% 2.21%
2026/05/03 15.67% 7.23% 0.88% 9.57% 7.48% 5.71% 2.97% 5.49% 1.93% 2.59%
2026/05/04 13.87% 10.61% 0.97% 10.13% 5.69% 4.21% 3.89% 4.45% 3.23% 2.08%
2026/05/05 12.11% 8.55% 3.28% 9.78% 5.49% 6.67% 3.07% 5.61% 3.97% 1.77%
2026/05/06 14.73% 9.47% 1.44% 10.15% 5.45% 5.52% 3.96% 4.72% 4.2% 1.87%
2026/05/07 13.69% 8.64% 0.86% 8.86% 5.77% 5.23% 2.82% 4.5% 4.77% 1.73%
2026/05/08 15.86% 8.58% 2.11% 10.11% 2.97% 6.55% 0.74% 6.85% 4.34% 1.73%
2026/05/09 14.02% 10.74% 3.15% 11.25% 4.65% 6.58% 0.5% 4.9% 3.76% 2.08%
2026/05/10 13.71% 8.48% 2.04% 9.84% 6.03% 6.19% 4.11% 6.29% 2.82% 2.41%
2026/05/11 12.92% 5.16% 10.89% 7.96% 4.31% 3.44% 3.42% 2.51% 3.5% 1.61%
2026/05/12 11.52% 6.34% 12.64% 6.37% 3.12% 3.25% 2.9% 2.7% 3.32% 2.98%
2026/05/13 17.14% 7.66% 1.96% 9.96% 5.54% 5.14% 2.97% 3.08% 3.39% 2.05%
2026/05/14 13.71% 9.32% 5.5% 8.23% 3.13% 5.6% 3.3% 2.8% 3.21% 1.79%
2026/05/15 15.66% 8.47% 2.1% 9.98% 2.93% 6.47% 0.73% 6.77% 4.3% 1.7%
2026/05/16 12.34% 9.77% 11.74% 6.27% 3.56% 3.67% 2.2% 2.71% 2.73% 2.05%
2026/05/17 15.16% 5.13% 9.8% 6.28% 3.67% 3.16% 2.36% 3.31% 1.7% 1.94%
2026/05/18 15.43% 5.19% 11.38% 7.16% 4.36% 2.87% 1.99% 1.7% 3.22% 2.37%
2026/05/19 11.68% 8% 15.2% 6.77% 5.32% 2.55% 1.99% 4.04% 2.07% 1.6%
2026/05/20 11.43% 7.05% 11.98% 6.04% 3.24% 3.84% 2.53% 3.47% 2.01% 1.61%
2026/05/21 10.74% 8.62% 11.08% 6.67% 4.32% 3.29% 3.37% 2.94% 2.69% 1.41%
2026/05/22 12.12% 8.78% 7.15% 6.69% 3.52% 3.87% 3.37% 3.04% 2.55% 1.57%
2026/05/23 11.74% 8.31% 8.85% 6.21% 5.44% 5.68% 3.07% 2.74% 2.61% 1.49%
2026/05/24 12.29% 5.66% 10.25% 6.28% 5.54% 5.72% 3.33% 2.81% 2.28% 1.67%
2026/05/25 11.83% 2.68% 5.3% 7.82% 5.52% 4.8% 2.96% 3% 4.04% 0.81%
2026/05/26 9.89% 6.83% 7.96% 9.33% 4.74% 2.94% 3.67% 3.3% 2.9% 2.07%
2026/05/27 10.48% 7.61% 5.72% 8.04% 5.11% 3.91% 4.38% 2.54% 2.8% 2.49%
2026/05/28 11.49% 5.3% 9.89% 7.88% 4.55% 2.93% 3.65% 2.69% 2.49% 1.67%
2026/05/29 12% 6.99% 7.37% 6.31% 3.64% 3.87% 3% 3.61% 2.16% 2.13%
2026/05/30 9.66% 9.55% 9.43% 5.88% 2.92% 3.85% 2.99% 3.87% 3.29% 1.83%
2026/05/31 11.68% 8.55% 8.2% 5.98% 3.41% 3.28% 2.5% 2.36% 2.08% 1.49%
  • safelite.com
  • vioc.com
  • groupon.com
  • jiffylube.com
  • take5.com
  • pepboys.com
  • firestonecompleteautocare.com
  • aaa.com
  • meineke.com
  • goodsam.com

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In May 2026, Safelite led with fluctuating spend shares, peaking at 17.14% on May 13. Groupon surged mid-month, reaching 15.2% on May 19. Vioc and Jiffy Lube maintained moderate shares, while Good Sam and Meineke had lower, stable trends. The month concluded with Safelite still dominant.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 786
2026/05/02 692
2026/05/03 698
2026/05/04 851
2026/05/05 810
2026/05/06 781
2026/05/07 822
2026/05/08 825
2026/05/09 735
2026/05/10 726
2026/05/11 927
2026/05/12 907
2026/05/13 855
2026/05/14 933
2026/05/15 825
2026/05/16 818
2026/05/17 788
2026/05/18 849
2026/05/19 816
2026/05/20 860
2026/05/21 933
2026/05/22 938
2026/05/23 863
2026/05/24 877
2026/05/25 955
2026/05/26 1070
2026/05/27 1049
2026/05/28 983
2026/05/29 940
2026/05/30 893
2026/05/31 885

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May began with 786 advertisers, dipped to 692, then surged to 1,070 by the 26th. The month concluded with 885, showcasing dynamic fluctuations and a strong finish.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
groupon.com 2.4%
advanceautoparts.com 1.63%
harborfreight.com 0.6%
chemicalguys.com 0.59%
autozone.com 0.55%
pepboys.com -0.99%
aaa.com -1.3%
vioc.com -1.31%
safelite.com -2.42%
jiffylube.com -2.5%

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Groupon surged with a 2.40% click share increase, while Jiffy Lube dropped by 2.50%.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vioc.com autozone.com groupon.com safelite.com advanceautoparts.com take5.com jiffylube.com pepboys.com firestonecompleteautocare.com meineke.com
2026/05/01 14.37% 2.61% 1.24% 7.54% 1.39% 3.9% 8.68% 5.47% 4.51% 2.55%
2026/05/02 12.97% 2.27% 2.41% 7.12% 1.36% 6.59% 7.55% 6.27% 5.81% 2.42%
2026/05/03 8.86% 2.54% 0.93% 7.92% 0.94% 10% 7.73% 6.51% 5.56% 1.85%
2026/05/04 12.33% 2.35% 1.22% 7.16% 0.85% 7.84% 7.7% 4.81% 6.01% 3.07%
2026/05/05 10.25% 2.55% 2.73% 6.45% 0.9% 7.66% 7.46% 7.67% 4.97% 4.1%
2026/05/06 11.07% 2.44% 1.74% 7.61% 1.05% 7.2% 8.35% 6.16% 6.69% 4.18%
2026/05/07 10.42% 3.04% 1.11% 7.36% 1.47% 8.13% 6.79% 6.21% 4.25% 4.8%
2026/05/08 10.81% 2.2% 2.18% 8.72% 1.27% 3.86% 8.52% 7.53% 1.8% 4.82%
2026/05/09 12.28% 1.91% 2.99% 7.38% 1.1% 6.17% 10.08% 7.6% 1.15% 3.96%
2026/05/10 9.96% 1.75% 1.86% 6.89% 0.74% 7.9% 8.75% 7.32% 6.44% 2.93%
2026/05/11 5.16% 7.04% 8.17% 5.78% 3.35% 5.09% 5.69% 3.66% 5.47% 3.16%
2026/05/12 6.47% 6.14% 10.1% 5.21% 3.94% 3.3% 4.99% 3.16% 4.33% 2.98%
2026/05/13 7.67% 3.77% 1.39% 8.1% 3.63% 6.39% 7.24% 4.97% 3.96% 2.98%
2026/05/14 10.18% 2.63% 4.4% 6.44% 3.41% 3.55% 6.84% 5.86% 4.54% 2.82%
2026/05/15 10.81% 2.2% 2.18% 8.72% 1.27% 3.86% 8.52% 7.53% 1.8% 4.82%
2026/05/16 9.82% 7.27% 10.39% 5.64% 7.3% 4% 4.07% 3.41% 3.49% 2.62%
2026/05/17 5.1% 7.28% 7.79% 7.01% 6.95% 4.33% 4.43% 3.14% 4.22% 1.54%
2026/05/18 5.11% 7.09% 8.6% 7.11% 6.1% 5.23% 5.13% 2.77% 3.11% 2.53%
2026/05/19 8.77% 5.65% 11.47% 5.53% 6.3% 6.13% 4.39% 2.55% 3.09% 1.83%
2026/05/20 6.64% 6.61% 9.52% 5.19% 6.08% 3.73% 3.8% 3.81% 3.49% 1.77%
2026/05/21 8.43% 5.94% 8.95% 4.96% 5.52% 5.07% 4.63% 3.28% 4.13% 2.48%
2026/05/22 8.36% 5.71% 5.28% 5.53% 5.97% 4.19% 4.91% 3.84% 4.32% 2.16%
2026/05/23 7.74% 6.43% 7.22% 5.26% 5.7% 6.25% 4.75% 5.24% 3.99% 2.41%
2026/05/24 5.11% 6.52% 8.19% 5.71% 4.69% 6.61% 4.12% 6.02% 4.79% 1.84%
2026/05/25 2.65% 7.05% 3.79% 5.3% 3.98% 5.91% 4.95% 4.9% 4.15% 4.25%
2026/05/26 6.32% 3.36% 6.3% 4.7% 4.02% 4.96% 7.14% 3.18% 4.77% 2.62%
2026/05/27 7.27% 0% 4.47% 4.93% 4.04% 5.62% 5.87% 3.85% 5.42% 2.48%
2026/05/28 4.92% 0% 7.33% 5.46% 5.37% 5.29% 5.73% 2.74% 4.7% 2.05%
2026/05/29 6.97% 0.43% 5.72% 5.69% 6.13% 4.03% 4.06% 4.03% 4.6% 1.92%
2026/05/30 9.29% 3.02% 7.45% 4.71% 4.29% 3.72% 4.49% 3.71% 4.17% 3.22%
2026/05/31 8.17% 6.88% 6.53% 5.6% 5.55% 3.88% 3.77% 3.31% 3.12% 1.85%
  • vioc.com
  • autozone.com
  • groupon.com
  • safelite.com
  • advanceautoparts.com
  • take5.com
  • jiffylube.com
  • pepboys.com
  • firestonecompleteautocare.com
  • meineke.com

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In May 2026, vioc.com started strong but dipped mid-month, finishing at 8.17%. Autozone.com saw fluctuations, ending at 6.88%. Groupon.com peaked mid-month, closing at 6.53%. Safelite.com maintained stability, ending at 5.6%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair - Last month
  1. 1
    Express Oil Change - $26 Off Any Oil Change https://www.expressoil.com › service › deals

    10 Minute Drive-In Oil Change Near You! Get $26 Off Your Oil Change. Stay in Your Car For 10...

  2. 2
    Auto A/C Recharge Near You - Fast & Affordable A/C Service https://www.firestonecompleteautocare.com

    Get A Full A/C Check For Leaks, Contamination & Worn Hoses. Stay Cool All...

  3. 3
    Up To 50% Off Any Oil Change | Claim Coupon Now https://www.take5.com

    Get Your Coupon Now And Visit A Location Near You Today.

  4. 4
    Don't Waste Your Money - Enter Any VIN and Hit Search https://www.vinclarity.com

    Enter any VIN and hit search. Get a vehicle history report in seconds with our online tool

  5. 5
    50% Off Oil Change https://www.vioc.com

    Get Your Coupon Now — Drive-Thru Oil Change - Stay in your Car at Valvoline Instant Oil Change.

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In the competitive world of automotive services, Express Oil Change entices with a $26 discount, emphasizing convenience with a 10-minute drive-in. Firestone focuses on comprehensive A/C checks, ensuring comfort. Take5 and Valvoline offer significant oil change discounts, while VinClarity provides instant vehicle history insights.

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