Share of Clicks for top 10 UK Automotive Manufacturers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carwow.co.uk | 8.63 |
| volkswagen.co.uk | 7.52 |
| skoda.co.uk | 5.56 |
| mercedes-benz.co.uk | 5.07 |
| cargurus.co.uk | 5 |
| autotrader.co.uk | 4.76 |
| audi.co.uk | 4.62 |
| bmw.co.uk | 4.16 |
| polestar.com | 4.04 |
| volvocars.com | 3.7 |
| others | 46.94 |
- carwow.co.uk - 8.63%
- volkswagen.co.uk - 7.52%
- skoda.co.uk - 5.56%
- mercedes-benz.co.uk - 5.07%
- cargurus.co.uk - 5%
- autotrader.co.uk - 4.76%
- audi.co.uk - 4.62%
- bmw.co.uk - 4.16%
- polestar.com - 4.04%
- volvocars.com - 3.7%
- others - 46.94%
Copyright © Adthena. All rights reserved.
In the automotive PPC landscape, ‘carwow.co.uk’ leads with 8.63% click share, followed by ‘volkswagen.co.uk’ at 7.52%. ‘Others’ dominate with 46.94%, highlighting diverse competition.
Share of Spend for the top 10 UK Automotive Manufacturers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | autotrader.co.uk | mercedes-benz.co.uk | skoda.co.uk | volkswagen.co.uk | carwow.co.uk | audi.co.uk | nissan.co.uk | volvocars.com | cargurus.co.uk | cinch.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 1.45% | 4.19% | 4.65% | 3.91% | 13.47% | 3.02% | 4.38% | 2.96% | 8.76% | 6.32% |
| 2026/05/02 | 1.48% | 4.58% | 5.19% | 4.04% | 12.59% | 3.12% | 3.72% | 3.88% | 8.85% | 6.36% |
| 2026/05/03 | 1.35% | 4.15% | 4.06% | 4.06% | 13% | 2.89% | 3.8% | 3.69% | 10.08% | 5.44% |
| 2026/05/04 | 1.72% | 3.8% | 4.91% | 3.46% | 13.7% | 3.26% | 3.05% | 2.67% | 10.9% | 5.64% |
| 2026/05/05 | 1.39% | 4.09% | 4.45% | 4.81% | 13.44% | 3.63% | 2.67% | 2.77% | 8.32% | 6.19% |
| 2026/05/06 | 1.23% | 3.74% | 3.97% | 5.95% | 14.55% | 3.26% | 3.82% | 2.62% | 9% | 5.13% |
| 2026/05/07 | 1.3% | 4.12% | 8.28% | 5.46% | 14.63% | 2.98% | 3.05% | 2.18% | 9.44% | 6.78% |
| 2026/05/08 | 1.36% | 4.35% | 5.22% | 6.26% | 13.22% | 2.95% | 4.46% | 2.96% | 8.43% | 5.18% |
| 2026/05/09 | 1.63% | 4.91% | 5.23% | 6.03% | 14.82% | 3.26% | 3.29% | 3.15% | 7.84% | 4.83% |
| 2026/05/10 | 1.64% | 5.78% | 4.5% | 5.64% | 13.87% | 3.34% | 3.77% | 3.66% | 8.8% | 6.04% |
| 2026/05/11 | 3.05% | 3.41% | 3.83% | 5.45% | 18.23% | 2.12% | 2.08% | 1.95% | 14.4% | 6.7% |
| 2026/05/12 | 3.74% | 2.87% | 4.29% | 5.75% | 17.55% | 2.89% | 1.86% | 1.75% | 12.42% | 9.65% |
| 2026/05/13 | 4.27% | 6.56% | 6.65% | 6.09% | 6.24% | 4.53% | 4.64% | 4.56% | 2.2% | 3.66% |
| 2026/05/14 | 4.15% | 7.01% | 6.89% | 6.82% | 4.93% | 5.07% | 6.02% | 4.87% | 1.58% | 2.31% |
| 2026/05/15 | 1.37% | 4.33% | 5.2% | 6.27% | 13.2% | 2.94% | 4.44% | 2.95% | 8.41% | 5.16% |
| 2026/05/16 | 3.8% | 7.54% | 6.39% | 6.96% | 6.2% | 5.23% | 5.8% | 5.76% | 0.94% | 1.92% |
| 2026/05/17 | 3.15% | 7.32% | 6.29% | 7.34% | 3.68% | 4.91% | 5.38% | 5.81% | 0.64% | 1.34% |
| 2026/05/18 | 2.94% | 7.28% | 6.85% | 7.34% | 3.89% | 5.29% | 5.06% | 5.77% | 0.63% | 1.9% |
| 2026/05/19 | 2.86% | 8.15% | 7.77% | 8.94% | 4.17% | 4.7% | 6.5% | 5.93% | 0.36% | 1.25% |
| 2026/05/20 | 3.24% | 8.04% | 6.87% | 8.78% | 3.92% | 4.87% | 6.32% | 5.58% | 0.39% | 1.04% |
| 2026/05/21 | 4.23% | 7.18% | 6.42% | 8.39% | 4.53% | 5.34% | 5.16% | 5.71% | 1% | 1.32% |
| 2026/05/22 | 4.13% | 8.42% | 5.71% | 8.32% | 4.09% | 5.62% | 5.36% | 4.5% | 1.69% | 1.8% |
| 2026/05/23 | 4.65% | 7.83% | 5.32% | 7.36% | 4.01% | 5.64% | 5.25% | 4.3% | 2.51% | 1.77% |
| 2026/05/24 | 4.34% | 7.98% | 5.18% | 7.3% | 3.85% | 5.69% | 5.02% | 4.18% | 2.17% | 1.93% |
| 2026/05/25 | 5.13% | 7.46% | 4.84% | 7.94% | 2.95% | 5.61% | 4.91% | 3.78% | 3% | 2.06% |
| 2026/05/26 | 6.26% | 7.21% | 4.45% | 6.88% | 3.72% | 4.84% | 3.96% | 4.65% | 3.53% | 2.03% |
| 2026/05/27 | 5.22% | 6.89% | 4.98% | 7.05% | 3.15% | 5.01% | 4.4% | 4.87% | 3.03% | 2.21% |
| 2026/05/28 | 5.16% | 7.48% | 4.93% | 6.57% | 3.4% | 4.77% | 4.27% | 4.91% | 2.66% | 1.91% |
| 2026/05/29 | 12.13% | 6.7% | 5.02% | 5.53% | 2.88% | 4.5% | 4.33% | 5.06% | 2.02% | 1.56% |
| 2026/05/30 | 12.59% | 6.9% | 5.19% | 5.51% | 4.1% | 4.39% | 3.32% | 5.05% | 1.37% | 1.86% |
| 2026/05/31 | 8.63% | 7.01% | 5.41% | 5.32% | 5.32% | 4.71% | 4.47% | 4.24% | 1.92% | 1.81% |
- autotrader.co.uk
- mercedes-benz.co.uk
- skoda.co.uk
- volkswagen.co.uk
- carwow.co.uk
- audi.co.uk
- nissan.co.uk
- volvocars.com
- cargurus.co.uk
- cinch.co.uk
Copyright © Adthena. All rights reserved.
In May 2026, Carwow.co.uk led with a strong start, peaking mid-month, then declining. Autotrader.co.uk surged late, while Mercedes-Benz.co.uk maintained steady growth. The month concluded with Carwow.co.uk’s dominance challenged by Autotrader.co.uk’s late rise.
Competitor Count for UK Automotive Manufacturers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 177 |
| 2026/05/02 | 174 |
| 2026/05/03 | 181 |
| 2026/05/04 | 188 |
| 2026/05/05 | 178 |
| 2026/05/06 | 180 |
| 2026/05/07 | 174 |
| 2026/05/08 | 180 |
| 2026/05/09 | 177 |
| 2026/05/10 | 179 |
| 2026/05/11 | 245 |
| 2026/05/12 | 266 |
| 2026/05/13 | 258 |
| 2026/05/14 | 252 |
| 2026/05/15 | 180 |
| 2026/05/16 | 247 |
| 2026/05/17 | 247 |
| 2026/05/18 | 247 |
| 2026/05/19 | 235 |
| 2026/05/20 | 228 |
| 2026/05/21 | 240 |
| 2026/05/22 | 235 |
| 2026/05/23 | 240 |
| 2026/05/24 | 241 |
| 2026/05/25 | 248 |
| 2026/05/26 | 241 |
| 2026/05/27 | 255 |
| 2026/05/28 | 242 |
| 2026/05/29 | 229 |
| 2026/05/30 | 245 |
| 2026/05/31 | 245 |
Copyright © Adthena. All rights reserved.
May began with 177 advertisers, fluctuating slightly until a significant rise on May 11, peaking at 266 on May 12. The month concluded with 245 advertisers, marking a notable increase.
