UK Automotive Manufacturers - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – UK

Google AI Overview visibility for Automotive Manufacturers UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.2790990403
84.7209009597
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 15%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carwow.co.uk 16.63
cargurus.co.uk 10.25
cinch.co.uk 6.88
skoda.co.uk 6.31
volkswagen.co.uk 5.02
mercedes-benz.co.uk 4.33
audi.co.uk 3.82
volvocars.com 3.49
porsche.com 3.28
bmw.co.uk 2.52
others 37.47
  • carwow.co.uk - 16.63%
  • cargurus.co.uk - 10.25%
  • cinch.co.uk - 6.88%
  • skoda.co.uk - 6.31%
  • volkswagen.co.uk - 5.02%
  • mercedes-benz.co.uk - 4.33%
  • audi.co.uk - 3.82%
  • volvocars.com - 3.49%
  • porsche.com - 3.28%
  • bmw.co.uk - 2.52%
  • others - 37.47%

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Carwow.co.uk leads with 16.63% click share, followed by Cargurus.co.uk at 10.25%. Others dominate with 37.47%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carwow.co.uk cargurus.co.uk cinch.co.uk volvocars.com skoda.co.uk volkswagen.co.uk mercedes-benz.co.uk motorpoint.co.uk audi.co.uk sytner.co.uk
2026/03/01 15.84% 12.21% 8.61% 2.78% 4.04% 2.82% 6.31% 2.07% 3.24% 2.05%
2026/03/02 19.68% 12.24% 9.51% 2.82% 3.63% 3.77% 4% 2.3% 3.04% 2.47%
2026/03/03 18.33% 14.05% 9.09% 2.79% 3.15% 3.45% 3.97% 2.21% 2.8% 2.97%
2026/03/04 20.09% 13.77% 9.76% 2.78% 3.28% 4.01% 2.38% 2.71% 2.93% 2.82%
2026/03/05 19.1% 10.64% 9.3% 2.64% 4.71% 3.46% 3.27% 2.78% 3.58% 3.1%
2026/03/06 21.2% 15.3% 9.73% 2.73% 2.94% 2.9% 3.4% 2.92% 2.47% 2.98%
2026/03/07 19.06% 9.43% 8.67% 4.34% 4.65% 2.96% 4.47% 3.04% 2.61% 2.26%
2026/03/08 19.39% 13.07% 8% 3.28% 5.49% 2.8% 4.14% 2.51% 2.42% 3.15%
2026/03/09 20.19% 15.34% 8.66% 3.23% 4.56% 2.76% 2.99% 2.92% 2.74% 3.6%
2026/03/10 20.06% 14.11% 8.99% 3.9% 3.81% 3.92% 3.07% 2.33% 2.73% 2.97%
2026/03/11 19.89% 12.08% 8.99% 3.64% 4.11% 3.96% 3.52% 3.42% 2.82% 2.96%
2026/03/12 20.02% 13.76% 8.22% 3.31% 5.13% 4.2% 3.03% 2.95% 3.22% 2.66%
2026/03/13 19.29% 13.12% 8.89% 3.58% 3.14% 4.39% 4.51% 2.75% 2.82% 3.17%
2026/03/14 18.78% 14.8% 7.98% 3.73% 4.83% 3.19% 4.77% 2.68% 2.34% 3.4%
2026/03/15 18.13% 12.69% 9.42% 2.32% 5.79% 3.78% 3.75% 3.61% 2.48% 3.55%
2026/03/16 18.05% 13.76% 8.27% 2.5% 6.11% 4.27% 4.51% 3.08% 3.05% 2.87%
2026/03/17 18.57% 16.93% 10.54% 2.52% 5.45% 3.33% 3.82% 2.77% 2.88% 2.57%
2026/03/18 19.54% 14.07% 10.57% 3.05% 5.61% 3.8% 4.37% 2.62% 2.44% 2.92%
2026/03/19 19.08% 14.55% 8.91% 2.38% 7.49% 3.32% 4.07% 3.03% 3.24% 3.15%
2026/03/20 17.72% 10.46% 9.35% 2.9% 7.17% 3.89% 5.02% 2.92% 3.43% 3.17%
2026/03/21 18.31% 11.53% 6.32% 3.2% 5.89% 4.39% 4.89% 3.37% 2.59% 2.45%
2026/03/22 17.96% 13.4% 5.1% 2.88% 3.78% 3.26% 4.11% 3.34% 2.76% 2.69%
2026/03/23 16.98% 12.61% 7.36% 3.67% 6.29% 3.67% 4.54% 2.95% 2.39% 2.24%
2026/03/24 18.5% 16.87% 10.5% 2.51% 5.43% 3.34% 3.8% 2.78% 2.86% 2.58%
2026/03/25 14.78% 9.09% 6.92% 5.89% 3.9% 4.61% 4.87% 1.75% 3.6% 1.45%
2026/03/26 16.17% 12.02% 7.65% 3.53% 3.47% 4.76% 4.21% 2.99% 2.64% 1.79%
2026/03/27 17.24% 12.43% 9.01% 3.67% 3.6% 3.65% 3.69% 2.29% 2.61% 2.03%
2026/03/28 16.63% 10.98% 8.51% 4.07% 5.87% 3.36% 4.99% 2.18% 3.22% 1.46%
2026/03/29 15.79% 10.57% 5.28% 7.48% 3.79% 4.2% 5.14% 2.89% 3.52% 2.17%
2026/03/30 15.74% 12.58% 5.96% 4.49% 5.15% 4.14% 5.7% 2.31% 2.78% 2.16%
2026/03/31 17.73% 12.64% 5.77% 4.29% 4.12% 3.97% 3.89% 3.62% 3.21% 3.01%
  • carwow.co.uk
  • cargurus.co.uk
  • cinch.co.uk
  • volvocars.com
  • skoda.co.uk
  • volkswagen.co.uk
  • mercedes-benz.co.uk
  • motorpoint.co.uk
  • audi.co.uk
  • sytner.co.uk

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In March 2026, carwow.co.uk led with fluctuating spend shares, peaking at 21.20% on March 6. Cargurus.co.uk saw a notable rise to 16.93% on March 17. Cinch.co.uk’s share dipped, while volvocars.com surged to 7.48% on March 29. Skoda.co.uk and volkswagen.co.uk maintained steady shares, with slight increases. Mercedes-benz.co.uk showed consistent growth, peaking at 5.70% on March 30. Motorpoint.co.uk and audi.co.uk had moderate fluctuations. Sytner.co.uk ended the month with a rise to 3.01%.

Market Exposure

Competitor Count for UK Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 183
2026/03/02 191
2026/03/03 195
2026/03/04 192
2026/03/05 195
2026/03/06 187
2026/03/07 179
2026/03/08 176
2026/03/09 182
2026/03/10 181
2026/03/11 191
2026/03/12 179
2026/03/13 186
2026/03/14 182
2026/03/15 173
2026/03/16 184
2026/03/17 181
2026/03/18 179
2026/03/19 182
2026/03/20 180
2026/03/21 182
2026/03/22 183
2026/03/23 179
2026/03/24 181
2026/03/25 174
2026/03/26 171
2026/03/27 179
2026/03/28 167
2026/03/29 172
2026/03/30 170
2026/03/31 162

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March began with 183 advertisers, peaking at 195 by March 5. A decline followed, ending the month at 162.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mercedes-benz.co.uk 0.65%
skoda.co.uk 0.65%
volvocars.com 0.49%
polestar.com 0.43%
volkswagen.co.uk 0.4%
sytner.co.uk -0.38%
cargurus.co.uk -0.6%
autotrader.co.uk -0.65%
cinch.co.uk -0.87%
carwow.co.uk -1.72%

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In the past month, Mercedes-Benz and Skoda surged with a 0.65% click share increase, while Carwow faced a 1.72% decline.

Campaign Efficiency

UK Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carwow.co.uk cargurus.co.uk cinch.co.uk motorpoint.co.uk sytner.co.uk volkswagen.co.uk carsupermarket.com arnoldclark.com mercedes-benz.co.uk skoda.co.uk
2026/03/01 20.46% 15.84% 11.08% 2.9% 2.52% 2.35% 2.47% 2.98% 3.82% 2.21%
2026/03/02 23.85% 15.42% 11.98% 2.85% 2.9% 2.94% 2.9% 1.74% 2.35% 1.73%
2026/03/03 21.95% 17.72% 11% 2.62% 3.49% 2.54% 2.54% 1.49% 2.38% 1.55%
2026/03/04 23.82% 17.22% 11.88% 3.18% 3.28% 2.91% 2.44% 1.34% 1.45% 1.46%
2026/03/05 23.28% 13.93% 11.66% 3.31% 3.56% 2.67% 2.55% 1.91% 2.11% 2.37%
2026/03/06 24.33% 18.45% 11.54% 3.4% 3.42% 2.2% 2.6% 1.57% 1.82% 1.4%
2026/03/07 23.82% 12.07% 11.13% 3.46% 3.03% 2.7% 2.6% 2.63% 2.7% 2.81%
2026/03/08 23.32% 16.38% 10.15% 2.88% 3.84% 2.46% 2.6% 2.99% 2.85% 2.93%
2026/03/09 24.13% 19.05% 10.76% 3.11% 4.14% 2.2% 2.34% 2.37% 1.83% 2.09%
2026/03/10 23.94% 17.54% 11.37% 2.76% 3.55% 3.01% 2.66% 1.96% 1.95% 2.25%
2026/03/11 24.12% 14.5% 11.2% 4.07% 3.57% 3.01% 2.55% 2.69% 2.25% 2.36%
2026/03/12 23.95% 17.03% 10.18% 3.46% 3.21% 3.16% 2.99% 3.72% 1.9% 2.76%
2026/03/13 23.13% 16.27% 11.15% 3.27% 3.66% 3.4% 3.02% 2.67% 2.73% 1.46%
2026/03/14 23.18% 18.26% 10.03% 3.15% 3.99% 2.68% 2.76% 2.78% 2.88% 2.31%
2026/03/15 22.31% 15.37% 11.76% 4.16% 4.09% 3.1% 2.29% 2.9% 2.38% 3.02%
2026/03/16 22.34% 16.43% 10.19% 3.59% 3.42% 3.27% 2.46% 2.56% 2.8% 3.17%
2026/03/17 22.24% 20.47% 12.79% 3.18% 2.95% 2.66% 2.24% 1.84% 2.47% 2.57%
2026/03/18 23.42% 17.24% 12.48% 3.05% 3.35% 3.02% 1.8% 2.07% 2.6% 2.43%
2026/03/19 22.61% 18.23% 10.66% 3.59% 3.8% 2.83% 2.34% 2.24% 2.55% 3.68%
2026/03/20 22.55% 13.61% 11.73% 3.33% 3.79% 3.32% 2.96% 2.63% 3.31% 3.35%
2026/03/21 23.09% 14.62% 8.11% 3.98% 2.98% 4.03% 3.6% 3.85% 3.07% 2.87%
2026/03/22 22.7% 16.98% 6.35% 4.05% 3.26% 2.8% 4.58% 3.58% 2.44% 2.1%
2026/03/23 21.82% 16.59% 9.31% 3.7% 2.86% 3.24% 4.45% 3.39% 2.93% 2.95%
2026/03/24 22.24% 20.47% 12.79% 3.18% 2.95% 2.66% 2.24% 1.84% 2.47% 2.57%
2026/03/25 20.19% 13.71% 9.85% 2.56% 2.02% 3.85% 3.87% 2.05% 3.09% 2.16%
2026/03/26 20.99% 17.07% 9.99% 3.47% 2.26% 4.14% 3.98% 2.49% 2.43% 1.79%
2026/03/27 22.01% 16.61% 11.91% 2.9% 2.39% 3.1% 3.73% 1.9% 2.18% 1.93%
2026/03/28 21.48% 15.3% 10.67% 2.73% 2.16% 2.97% 4.05% 2.02% 2.75% 3.24%
2026/03/29 21.1% 14.24% 6.99% 3.66% 2.86% 4.16% 3.38% 3.1% 3.24% 1.85%
2026/03/30 20.56% 16.7% 7.86% 2.83% 2.72% 3.54% 5.44% 1.97% 3.41% 2.48%
2026/03/31 21.39% 17.62% 7.18% 4.16% 3.74% 3.59% 2.56% 2.36% 2.24% 2.03%
  • carwow.co.uk
  • cargurus.co.uk
  • cinch.co.uk
  • motorpoint.co.uk
  • sytner.co.uk
  • volkswagen.co.uk
  • carsupermarket.com
  • arnoldclark.com
  • mercedes-benz.co.uk
  • skoda.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, carwow.co.uk led with a steady impression share, peaking at 24.33%. Cargurus.co.uk fluctuated, ending at 17.62%. Cinch.co.uk saw a decline, closing at 7.18%. Motorpoint.co.uk and sytner.co.uk showed minor variations, finishing at 4.16% and 3.74%, respectively. Volkswagen.co.uk and carsupermarket.com experienced growth, ending at 3.59% and 2.56%. Arnoldclark.com and mercedes-benz.co.uk had modest shares, closing at 2.36% and 2.24%. Skoda.co.uk remained stable, finishing at 2.03%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers - Last month
  1. 1
    Hyundai UK https://www.hyundai.com

    Official UK Site — Hyundai. Driving automotive innovation. From stylish new SUVs to fully electric vehicles. Discover the full Hyundai range online. Electrified Performance. Dynamic Handling.

  2. 2
    Your New Mercedes-Benz Awaits - Find Your Perfect New Car https://shop.mercedes-benz.co.uk

    Choose. Buy. Drive. Discover Our Petrol, Diesel, Electric and Plug-in Hybrid Models. See All Available Cars In Stock Today & Get An Indicative Valuation...

  3. 3
    Porsche https://www.porsche.com

    New and pre-owned Porsche — New and pre-owned Porsche models. Browse, configure, compare and book a test drive now. Explore, configure and compare new and pre-owned Porsche models. Configurator. Online Services.

  4. 4
    Volkswagen T-Roc Offer - The Ultimate Small SUV https://www.volkswagen.co.uk

    T-Roc, the small SUV with big confidence, superpowered with tech, see our latest offers. *Ordered by 31/03/2026. T-Roc Style, Style Design...

  5. 5
    EX30 & EX30 Cross Country | Small fully electric SUV | Volvo Cars UK https://www.volvocars.com

    Get to know the premium textile-covered soundbar providing driver-focused audio. Learn about the safety features. Designed to help avoid accidents with cyclists.

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In the competitive landscape of automotive PPC ads, Hyundai leads with innovation and electrified performance. Mercedes-Benz emphasizes choice and convenience, while Porsche offers luxury and customization. Volkswagen highlights confidence in their T-Roc SUV, and Volvo focuses on safety and premium audio in their electric SUVs.

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