AUS Automotive Manufacturers - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – AUS

Google AI Overview visibility for Automotive Manufacturers AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.0207006115
76.9792993885
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 14%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
toyota.com.au 25.23
tesla.com 7.46
hyundai.com 7.29
ford.com.au 5.67
carsales.com.au 4.7
honda.com.au 4.17
volkswagen.com.au 4.16
lexus.com.au 3.26
nissan.com.au 3.18
mazda.com.au 3
others 31.88
  • toyota.com.au - 25.23%
  • tesla.com - 7.46%
  • hyundai.com - 7.29%
  • ford.com.au - 5.67%
  • carsales.com.au - 4.7%
  • honda.com.au - 4.17%
  • volkswagen.com.au - 4.16%
  • lexus.com.au - 3.26%
  • nissan.com.au - 3.18%
  • mazda.com.au - 3%
  • others - 31.88%

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Toyota leads with 25.23% click share, followed by Tesla at 7.46% and Hyundai at 7.29%. Others collectively hold 31.88%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date toyota.com.au subaru.com.au mazda.com.au hyundai.com volkswagen.com.au carsales.com.au ford.com.au mercedes-benz.com.au honda.com.au nissan.com.au
2026/06/01 17.44% 5.75% 2.64% 3.99% 6.11% 4.49% 8.92% 3.66% 3.91% 3.93%
2026/06/02 18.14% 5.53% 2.64% 4.35% 5.84% 3.98% 10.18% 3.85% 3.63% 2.91%
2026/06/03 18.21% 4.12% 2.75% 3.19% 5.31% 5.64% 8.86% 2.91% 3.05% 2.7%
2026/06/04 17.81% 5.34% 4.5% 4.33% 5% 4% 9.52% 4.23% 4.43% 4.06%
2026/06/05 18.16% 4.62% 3.98% 4.16% 5.32% 4.55% 9.82% 3.86% 3.81% 3.79%
2026/06/06 17.97% 6.25% 4.87% 4.25% 4.59% 4.77% 8.91% 4.4% 4.17% 4.02%
2026/06/07 16.76% 5.52% 4.56% 4.02% 4.31% 4.72% 9.67% 4.5% 4.38% 3.85%
2026/06/08 17.77% 4.44% 4.09% 3.95% 5.74% 4.22% 10.71% 4.42% 4.14% 3.87%
2026/06/09 16.87% 4.94% 3.66% 4.93% 5.49% 3.89% 9.89% 4.22% 4.16% 3.68%
2026/06/10 17.52% 2.78% 2.67% 4.41% 5.75% 4.24% 11.46% 3.41% 4.58% 4.17%
2026/06/11 15.9% 5.34% 3.13% 5.11% 4.57% 2.78% 10.29% 3.56% 4.24% 4.39%
2026/06/12 15.9% 4.14% 3.79% 5.02% 6.07% 3.63% 9.32% 3.99% 3.71% 3.53%
2026/06/13 15.85% 5.48% 4.45% 5.85% 4.29% 3.29% 10.25% 3.1% 4.19% 4.07%
2026/06/14 15.46% 5.98% 3.9% 5.59% 4.88% 2.95% 8.48% 3.09% 4.02% 4.56%
2026/06/15 14.79% 5.63% 3.93% 5.22% 5.44% 3.63% 9.27% 4.21% 3.62% 3.91%
2026/06/16 15.44% 5.57% 2.98% 4.71% 5.57% 3.22% 10.58% 3.57% 3.64% 4.56%
2026/06/17 14.7% 6.72% 3.83% 5.67% 4.61% 3.91% 8.96% 3.49% 3.48% 4.41%
2026/06/18 14.42% 4.57% 4.19% 6.5% 4.22% 3.72% 7.88% 3.19% 4.24% 4%
2026/06/19 14.05% 4.55% 4.36% 6.14% 4.88% 3.46% 8.78% 3.52% 4.47% 4.75%
2026/06/20 13.88% 3.6% 4.29% 5.23% 3.35% 4.59% 12.49% 3.23% 3.17% 3.21%
2026/06/21 13.7% 4.53% 4.1% 5.19% 3.52% 5.04% 7.09% 3.41% 4.4% 3.08%
2026/06/22 14.6% 2.91% 4.68% 4.92% 3.62% 6% 8.41% 2.82% 3.65% 4.5%
2026/06/23 14.32% 5.37% 4.22% 5.12% 3.9% 4.63% 8.03% 3.35% 3.58% 3.66%
2026/06/24 13.98% 3.42% 3.97% 4.74% 4.03% 6.21% 7.99% 2.35% 3.59% 4.03%
2026/06/25 15.25% 4.49% 4.14% 5.26% 4.02% 3.57% 6.62% 2.95% 3.68% 3.79%
2026/06/26 13.83% 5.86% 4.65% 4.77% 3.5% 3.3% 8.12% 3.39% 3.3% 3.73%
2026/06/27 13.23% 7.31% 4.92% 5.04% 3.35% 3.69% 7.82% 3.08% 3.77% 3.78%
2026/06/28 14.46% 7.38% 4.21% 4.71% 3.95% 3.4% 8.04% 3.52% 2.88% 3.03%
2026/06/29 13.34% 5.97% 6.25% 6.63% 4.64% 3.13% 5.05% 3.16% 5.5% 2.41%
2026/06/30 16.51% 8.32% 7.7% 7.49% 5.44% 3.97% 3.18% 3.07% 2.92% 0.02%
  • toyota.com.au
  • subaru.com.au
  • mazda.com.au
  • hyundai.com
  • volkswagen.com.au
  • carsales.com.au
  • ford.com.au
  • mercedes-benz.com.au
  • honda.com.au
  • nissan.com.au

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Toyota’s PPC spend share started strong at 17.44% but declined to 16.51% by June’s end. Subaru’s share rose from 5.75% to 8.32%. Mazda and Hyundai showed steady growth, while Ford’s share dropped significantly from 8.92% to 3.18%.

Market Exposure

Competitor Count for AUS Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 345
2026/06/02 357
2026/06/03 368
2026/06/04 319
2026/06/05 325
2026/06/06 327
2026/06/07 323
2026/06/08 324
2026/06/09 271
2026/06/10 263
2026/06/11 252
2026/06/12 257
2026/06/13 254
2026/06/14 237
2026/06/15 238
2026/06/16 215
2026/06/17 239
2026/06/18 238
2026/06/19 217
2026/06/20 246
2026/06/21 245
2026/06/22 248
2026/06/23 233
2026/06/24 240
2026/06/25 229
2026/06/26 227
2026/06/27 234
2026/06/28 239
2026/06/29 229
2026/06/30 214

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June began with 345 advertisers, peaking at 368 by June 3. A decline followed, reaching 214 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
drive.com.au 1.7%
carsales.com.au 1.39%
mazda.com.au 1.35%
polestar.com 1.18%
audi.com.au 0.77%
lexus.com.au -0.64%
volkswagen.com.au -0.81%
tesla.com -1.02%
ford.com.au -1.18%
toyota.com.au -4.26%

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Drive.com.au surged with a 1.70% click share increase, while toyota.com.au faced a significant 4.26% decline.

Campaign Efficiency

AUS Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date toyota.com.au subaru.com.au hyundai.com mazda.com.au carsales.com.au drive.com.au tesla.com honda.com.au mercedes-benz.com.au ford.com.au
2026/06/01 17.96% 7.62% 4.14% 2.56% 5.86% 2.57% 4.45% 3.38% 3.01% 4.18%
2026/06/02 19.03% 8.03% 4.14% 2.51% 5.03% 2.02% 4.9% 4.17% 3.18% 4.36%
2026/06/03 17.89% 5.71% 2.73% 2.49% 7.87% 4.34% 3.59% 2.95% 2.4% 3.55%
2026/06/04 19.06% 7.55% 4.19% 5.25% 5.2% 1.95% 4.06% 4.87% 3.79% 4.12%
2026/06/05 19.11% 6.35% 4.13% 4.4% 5.57% 2.02% 3.37% 4.14% 3.25% 4.2%
2026/06/06 18.53% 8.99% 4.13% 5.84% 5.8% 1.77% 3.44% 4.06% 3.74% 3.93%
2026/06/07 17.74% 7.94% 4.03% 5.45% 6.21% 2.03% 3.34% 4.67% 3.91% 4.38%
2026/06/08 19.67% 6.23% 3.8% 4.54% 5.5% 1.27% 4.03% 4.8% 3.88% 4.65%
2026/06/09 18.24% 6.88% 5.09% 4.2% 5.36% 1.4% 4.89% 4.28% 3.77% 4.26%
2026/06/10 19.73% 4.46% 4.62% 2.8% 5.34% 1.94% 5.9% 4.86% 3% 5.04%
2026/06/11 17.13% 8.07% 5.29% 3.41% 3.68% 1.18% 3.9% 4.38% 3.06% 4.51%
2026/06/12 16.9% 6.57% 5.17% 4.1% 4.83% 1.3% 3.64% 3.73% 3.48% 4.02%
2026/06/13 16.84% 8.1% 6.05% 4.84% 4.18% 1.65% 4.29% 4.39% 2.96% 4.43%
2026/06/14 15.91% 9.04% 5.65% 4.19% 3.96% 1.58% 4.27% 4.18% 2.85% 3.72%
2026/06/15 16.18% 8.02% 5.38% 4.62% 4.57% 2.02% 2.89% 3.87% 3.55% 3.92%
2026/06/16 16.74% 8.2% 4.55% 3.38% 4.41% 1.51% 3.91% 3.71% 3.06% 4.54%
2026/06/17 13.98% 9.06% 5.45% 4.06% 5.68% 5.34% 4.5% 3.58% 2.88% 3.78%
2026/06/18 13.98% 5.96% 6.44% 4.3% 5.42% 4.66% 3.54% 4.63% 2.57% 3.36%
2026/06/19 14.36% 6.37% 6.32% 4.64% 5.33% 3.26% 3.68% 4.74% 2.85% 3.96%
2026/06/20 13.8% 4.71% 5.56% 3.45% 7.99% 6.41% 3.52% 3.06% 2.91% 4.07%
2026/06/21 12.53% 5.48% 4.92% 3.26% 7.67% 6.63% 2.61% 4.07% 2.81% 2.71%
2026/06/22 13.91% 3.54% 4.85% 3.3% 9.8% 6.62% 3.05% 3.57% 2.34% 3.39%
2026/06/23 14.28% 7.16% 5.01% 3.08% 7.33% 6.13% 3.77% 3.43% 2.72% 3.26%
2026/06/24 13.53% 4.4% 4.8% 2.79% 10.28% 8.15% 2.43% 3.16% 2.01% 3.38%
2026/06/25 15.25% 6.22% 5.34% 3.2% 5.7% 6.31% 2.48% 3.31% 2.51% 2.8%
2026/06/26 13.71% 8.39% 4.69% 3.51% 5.4% 4.14% 3.46% 3.21% 2.74% 3.72%
2026/06/27 13.17% 9.51% 5.36% 3.73% 6.15% 5.74% 2.5% 3.14% 2.65% 3.18%
2026/06/28 14.56% 9.89% 4.87% 3.49% 5.26% 5.74% 2.78% 2.51% 2.75% 3.53%
2026/06/29 13.53% 8.01% 6.67% 5.19% 5.09% 6.45% 2.46% 4.09% 2.56% 2.26%
2026/06/30 16.08% 10.87% 7.4% 5.95% 4.86% 4.4% 3.74% 2.48% 2.46% 1.6%
  • toyota.com.au
  • subaru.com.au
  • hyundai.com
  • mazda.com.au
  • carsales.com.au
  • drive.com.au
  • tesla.com
  • honda.com.au
  • mercedes-benz.com.au
  • ford.com.au

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Toyota’s impression share fluctuated, peaking at 19.73% mid-month, then declining to 16.08%. Subaru’s share rose steadily, ending at 10.87%. Hyundai and Mazda saw gradual increases, finishing at 7.4% and 5.95%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers - Last month
  1. 1
    $8K Off* F-150 XLT 4x4 LWB https://www.ford.com.au › latest_offers › f-150_platinum

    Until Last Unit Sold — Save $8K on F-150 XLT LWB 3.5L V6 4x4 MY23. Conditions Apply. Private and Blue, Silver and Gold Business Fleet and Demonstrator Customers only.

  2. 2
    Offer Ends June 30 - The Mazda EOFY Event Is On Now https://www.mazda.com.au › mazda › eofy

    Explore Great EOFY Offers On A Wide Range of Mazda Vehicles. Hurry, Offer Ends June 30.

  3. 3
    The Subaru Forester AWD Hybrid - From $46,990 Driveaway* https://www.subaru.com.au

    Go further with confidence. The all-new Subaru Forester AWD Hybrid from $46,990 driveaway*

  4. 4
    Order Your Tesla Online | Limited-Time Tesla Savings https://www.tesla.com

    Save on Tesla Model 3 or Model Y when purchased with Full Self-Driving (Supervised) Enjoy advanced driving technology and limited-time savings today.

  5. 5
    Toyota Australia - Toyota AU Official Website https://www.toyota.com.au › official-site

    Visit Our Website To Compare The Toyota Vehicle Range. Find Out More. Explore Our Range of...

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In the competitive automotive landscape, Ford’s $8K discount on the F-150 XLT 4×4 LWB stands out, targeting private and business fleets. Mazda’s EOFY event creates urgency with limited-time offers. Subaru promotes confidence with its AWD Hybrid, while Tesla highlights advanced tech and savings. Toyota invites exploration of its diverse range.

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