AUS Automotive Manufacturers - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – AUS

Google AI Overview visibility for Automotive Manufacturers AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.7281348192
72.2718651808
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 13%
Navigational 8%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
toyota.com.au 31.51
hyundai.com 8.7
honda.com.au 4.86
tesla.com 4.84
carsales.com.au 4.06
volkswagen.com.au 3.47
drive.com.au 3.35
mazda.com.au 3.32
ford.com.au 3.29
lexus.com.au 2.98
others 29.62
  • toyota.com.au - 31.51%
  • hyundai.com - 8.7%
  • honda.com.au - 4.86%
  • tesla.com - 4.84%
  • carsales.com.au - 4.06%
  • volkswagen.com.au - 3.47%
  • drive.com.au - 3.35%
  • mazda.com.au - 3.32%
  • ford.com.au - 3.29%
  • lexus.com.au - 2.98%
  • others - 29.62%

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Toyota.com.au leads with 31.51% click share, followed by ‘others’ at 29.62%. Hyundai.com captures 8.7%, while Honda.com.au and Tesla.com trail closely.

Market Exposure

Share of Spend for the top 10 AUS Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date toyota.com.au drive.com.au volkswagen.com.au hyundai.com ford.com.au honda.com.au carsales.com.au mazda.com.au polestar.com nissan.com.au
2026/08/01 17.66% 2.26% 4.09% 6.38% 6.43% 3.59% 5.38% 5.19% 2.31% 4.2%
2026/08/02 17.8% 2.38% 4.44% 7.58% 6.25% 4.44% 4.75% 4.18% 2.96% 4.14%
2026/08/03 16.3% 2.45% 5.22% 7.19% 7.15% 3.58% 4.13% 5.97% 3.58% 4.61%
2026/08/04 17.36% 2.07% 4.39% 6.26% 4.77% 3.56% 5.13% 5.46% 3.03% 3.97%
2026/08/05 19.73% 3.32% 4.81% 6.19% 5.43% 4.38% 5.53% 4.84% 3.82% 3.7%
2026/08/06 19.22% 3.91% 3.56% 6.58% 4.65% 4.47% 4.8% 4.7% 3.48% 4.09%
2026/08/07 17.47% 3.78% 5.09% 6.93% 4.67% 5.91% 4.72% 5.15% 4.31% 4.28%
2026/08/08 22.48% 3.52% 3.99% 7.51% 5.79% 4.55% 4.08% 4.04% 2.54% 3.71%
2026/08/09 21.51% 3.62% 4.32% 7.24% 4.76% 4.29% 3.84% 3.46% 2.83% 4.69%
2026/08/10 21.89% 2.68% 4.83% 7.12% 5.31% 5.1% 2.76% 4.88% 4.29% 3.76%
2026/08/11 17.45% 5.38% 5.01% 4.46% 5.4% 3.82% 3.97% 6.71% 3.95% 3.56%
2026/08/12 19.46% 4.07% 4.14% 7.33% 6.02% 5.39% 3.26% 3.17% 8.32% 4.06%
2026/08/13 21.64% 4.18% 3.84% 5.33% 5.68% 6.41% 3.76% 3.89% 4.24% 5.06%
2026/08/14 19.63% 6.36% 3.54% 6.11% 5.19% 6.46% 3.16% 4.44% 5.71% 4.68%
2026/08/15 18.14% 11.23% 3.75% 7.16% 6.43% 6.23% 3.98% 3.08% 3.94% 3.75%
2026/08/16 21.31% 5.89% 4.63% 6.24% 5.35% 6.76% 4.11% 5.97% 4.22% 4.19%
2026/08/17 21.04% 4.92% 3.38% 6.06% 4.61% 6.47% 4% 6.52% 5.88% 4.44%
2026/08/18 20.62% 5.35% 4.56% 7.54% 6.21% 5.7% 3.85% 2.11% 4.6% 3.92%
2026/08/19 21.47% 4.49% 4.24% 6.98% 4.83% 6.57% 4.13% 2.84% 6.22% 4.59%
2026/08/20 20.75% 4.54% 5.45% 6.52% 4.95% 6.16% 3.93% 3.57% 5.96% 5.02%
2026/08/21 20.53% 3.8% 5.93% 6.66% 5.65% 6.18% 3.12% 3.53% 5.37% 3.92%
2026/08/22 18.87% 8.02% 7.1% 7.39% 4.76% 5.25% 2.44% 3.28% 4.76% 3.87%
2026/08/23 17.48% 8.29% 6.25% 7.17% 4.81% 4.72% 2.5% 5.88% 4.36% 3.32%
2026/08/24 20.31% 7.21% 5.29% 5.77% 5.1% 5.23% 3.23% 2.27% 7.43% 3.91%
2026/08/25 19.8% 6.36% 7.58% 6.05% 6.93% 4.75% 2.42% 4.06% 3.64% 3.83%
2026/08/26 20.37% 6.67% 5.61% 6.81% 4.76% 5.23% 1.93% 3.76% 5.29% 3.24%
2026/08/27 22.26% 6.17% 5.63% 6.81% 5.52% 4.7% 1.92% 4.38% 4.93% 3.47%
2026/08/28 20.22% 7.13% 7.18% 6.07% 5.89% 4.4% 1.95% 5.94% 5.25% 2.72%
2026/08/29 22.09% 8.94% 6.25% 5.98% 4.73% 4.85% 2.36% 4.74% 4.74% 2.42%
2026/08/30 23.68% 7.24% 6.58% 6.6% 6.26% 3.09% 2% 2.52% 5.55% 2.93%
2026/08/31 19.77% 8.98% 6.84% 6.53% 6.2% 3.46% 3.17% 2.91% 2.67% 2.15%
  • toyota.com.au
  • drive.com.au
  • volkswagen.com.au
  • hyundai.com
  • ford.com.au
  • honda.com.au
  • carsales.com.au
  • mazda.com.au
  • polestar.com
  • nissan.com.au

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Toyota’s PPC spend share fluctuated, peaking at 23.68% on August 30. Drive.com.au saw a notable rise mid-month, reaching 11.23% on August 15. Volkswagen and Hyundai maintained steady shares, while Ford and Honda experienced minor fluctuations. Mazda and Polestar showed varied trends, with Polestar peaking at 8.32% on August 12. Nissan’s share declined towards the month’s end.

Market Exposure

Competitor Count for AUS Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 209
2026/08/02 210
2026/08/03 203
2026/08/04 209
2026/08/05 196
2026/08/06 194
2026/08/07 184
2026/08/08 163
2026/08/09 179
2026/08/10 167
2026/08/11 181
2026/08/12 174
2026/08/13 173
2026/08/14 181
2026/08/15 163
2026/08/16 173
2026/08/17 158
2026/08/18 171
2026/08/19 152
2026/08/20 173
2026/08/21 177
2026/08/22 174
2026/08/23 184
2026/08/24 183
2026/08/25 167
2026/08/26 177
2026/08/27 182
2026/08/28 187
2026/08/29 179
2026/08/30 187
2026/08/31 194

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August began with 209 advertisers, fluctuating throughout the month, reaching a low of 152 on the 19th. The month concluded with a resurgence, ending at 194 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
drive.com.au 1.4%
volkswagen.com.au 1.08%
polestar.com 0.62%
hyundai.com 0.52%
toyota.com.au 0.5%
mazda.com.au -0.43%
porsche.com -0.45%
nissan.com.au -0.52%
subaru.com.au -0.58%
carsales.com.au -1.53%

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Drive.com.au and Volkswagen.com.au lead with click share gains, while Carsales.com.au sees the largest decline.

Campaign Efficiency

AUS Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date toyota.com.au drive.com.au hyundai.com carsales.com.au honda.com.au tesla.com carma.com.au ford.com.au mazda.com.au subaru.com.au
2026/08/01 18.2% 4.06% 6.76% 7.91% 3.3% 2.03% 2.53% 2.66% 3.88% 7.68%
2026/08/02 18.18% 4.06% 7% 6.78% 4.46% 1.99% 2.49% 2.71% 3.78% 7.24%
2026/08/03 17.46% 4.32% 6.37% 6.15% 4.01% 2.31% 2.92% 3.48% 4.29% 7.3%
2026/08/04 17.66% 3.64% 5.39% 6.68% 3.67% 2.98% 2.09% 1.91% 4.06% 9.39%
2026/08/05 20.41% 5.65% 5.27% 7.75% 4.9% 2.18% 1.81% 2.51% 4.45% 4.28%
2026/08/06 19.86% 6.46% 5.63% 6.33% 4.64% 1.94% 2.47% 2.01% 3.44% 5.64%
2026/08/07 18.88% 6.35% 5.73% 6.24% 5.36% 2.57% 2.21% 2.1% 4.18% 5.59%
2026/08/08 24.03% 5.96% 5.96% 6.42% 4.13% 2.41% 1.94% 2.21% 3.32% 4.82%
2026/08/09 22.8% 5.98% 5.88% 5.55% 4.89% 2.4% 1.64% 2.04% 3.54% 2.4%
2026/08/10 23.47% 4.75% 6.36% 4.42% 5.23% 3.59% 1.7% 2.64% 3.93% 1.97%
2026/08/11 17.17% 8.88% 3.82% 6.19% 3.77% 2.25% 6.78% 2.27% 4% 3.21%
2026/08/12 22.04% 7.1% 6.62% 4.72% 5.71% 3.27% 2.84% 2.82% 2.23% 2.76%
2026/08/13 22.66% 7.16% 4.38% 5.96% 6.66% 2.75% 2.81% 2.51% 2.95% 3.49%
2026/08/14 21.66% 10.07% 5.1% 4.55% 5.76% 3.29% 2.08% 2.32% 3.03% 2.33%
2026/08/15 18.98% 15.75% 5.61% 5.34% 6.75% 2.95% 2.43% 2.65% 2.24% 2.06%
2026/08/16 22.59% 9.72% 5.4% 6.67% 7.06% 2.42% 2.87% 2.42% 3.41% 2.84%
2026/08/17 22.87% 8.67% 5.03% 6.31% 6.21% 3.21% 2.82% 2.21% 3.83% 2.03%
2026/08/18 21.44% 9.38% 5.85% 5.42% 5.09% 2.59% 3.23% 2.43% 1.82% 1.37%
2026/08/19 23.31% 7.66% 5.76% 6.75% 5.4% 2.48% 3.66% 2.21% 3.17% 2.24%
2026/08/20 22.59% 7.82% 5.32% 5.85% 5.62% 2.95% 1.55% 2.22% 2.95% 1.81%
2026/08/21 22.43% 7.04% 5.84% 4.69% 6.18% 3.07% 1.48% 2.54% 2.4% 1.23%
2026/08/22 20.76% 13.82% 5.97% 3.95% 4.61% 2.3% 1.81% 2.03% 2.37% 1.24%
2026/08/23 18.98% 14.8% 5.76% 3.96% 4.07% 2.44% 1.29% 2.14% 3.98% 0.61%
2026/08/24 21.95% 11.93% 5.01% 4.82% 4.59% 2.68% 2.13% 2.15% 2.13% 2.31%
2026/08/25 22.2% 11.18% 5.17% 3.87% 4.41% 2.83% 2.07% 3.03% 2.68% 0.77%
2026/08/26 21.31% 11.2% 5.21% 3.21% 4.56% 2.94% 2.07% 2.14% 1.93% 0.63%
2026/08/27 23.73% 10.6% 5.13% 3.44% 4.01% 3.35% 2.56% 2.36% 2.36% 0.44%
2026/08/28 22.07% 12.06% 4.66% 3.51% 3.81% 3.12% 2.63% 2.69% 2.89% 0.3%
2026/08/29 22.98% 15.4% 4.55% 3.87% 4.2% 2.25% 1.92% 2.03% 3.2% 0.69%
2026/08/30 24.62% 11.93% 5.34% 3.06% 2.77% 3.07% 2.93% 2.81% 1.68% 1.57%
2026/08/31 20.65% 13.86% 5.05% 4.23% 3.33% 3.07% 2.72% 2.67% 1.88% 1.79%
  • toyota.com.au
  • drive.com.au
  • hyundai.com
  • carsales.com.au
  • honda.com.au
  • tesla.com
  • carma.com.au
  • ford.com.au
  • mazda.com.au
  • subaru.com.au

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Toyota’s PPC impression share fluctuated in August, peaking at 24.62% on the 30th. Drive.com.au saw a significant rise mid-month, reaching 15.75% on the 15th. The month concluded with Toyota leading, while Drive.com.au maintained strong visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers - Last month
  1. 1
    Awarded the Best Small SUV* - HR-V Vi X from $32,900* https://www.honda.com.au › honda › hrv

    Wheels crowned HR-V the Best Small SUV 2026. See the range & book a test drive today. The Honda HR-V, 2026 Wheels small suv of the year award winner...

  2. 2
    Hyundai Motor Australia https://www.hyundai.com

    Build & price your new Hyundai — Explore the full range online and discover why so many people choose Hyundai. Explore Hyundai...

  3. 3
    All-New Subaru Forester AWD - $44,990 Driveaway* https://www.subaru.com.au

    Right now, step into the all-new Subaru Forester AWD from just $44,990 driveaway*. All-new...

  4. 4
    Sydney City Toyota | Check Out The Current Offers https://www.sydneycitytoyota.com.au

    New & Used Toyota Models in Stock. Compare Models & Contact Us Today! Compare The Toyota...

  5. 5
    Toyota Australia https://www.toyota.com.au › official-site

    Toyota AU Official Website — Visit Our Website To Compare The Toyota Vehicle Range. Find Out More. Explore Our Range of...

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In the competitive landscape of automotive PPC ads, Honda’s HR-V shines with its award-winning narrative, while Hyundai emphasizes customization. Subaru’s Forester offers a compelling driveaway price, and Toyota’s dual presence highlights model variety and availability, capturing diverse consumer interests.

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