Share of Clicks for top 10 AUS Automotive Manufacturers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| toyota.com.au | 27.55 |
| tesla.com | 10.09 |
| hyundai.com | 6.3 |
| ford.com.au | 6.03 |
| carsales.com.au | 5.24 |
| volkswagen.com.au | 4.11 |
| honda.com.au | 3.25 |
| lexus.com.au | 3.12 |
| mercedes-benz.com.au | 2.95 |
| nissan.com.au | 2.84 |
| others | 28.52 |
- toyota.com.au - 27.55%
- tesla.com - 10.09%
- hyundai.com - 6.3%
- ford.com.au - 6.03%
- carsales.com.au - 5.24%
- volkswagen.com.au - 4.11%
- honda.com.au - 3.25%
- lexus.com.au - 3.12%
- mercedes-benz.com.au - 2.95%
- nissan.com.au - 2.84%
- others - 28.52%
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Toyota leads with 27.55% click share, closely followed by ‘others’ at 28.52%. Tesla captures 10.09%, while Hyundai and Ford trail with 6.3% and 6.03%, respectively.
Share of Spend for the top 10 AUS Automotive Manufacturers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | toyota.com.au | ford.com.au | subaru.com.au | carsales.com.au | honda.com.au | mercedes-benz.com.au | nissan.com.au | mazda.com.au | hyundai.com | volkswagen.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 18.07% | 6.83% | 1.27% | 10.85% | 3.55% | 3.22% | 3.12% | 3.12% | 3.59% | 5.04% |
| 2026/05/02 | 15.3% | 9.58% | 1.72% | 7.55% | 3.93% | 3.54% | 3.49% | 4.24% | 4.09% | 4.6% |
| 2026/05/03 | 16.43% | 9.29% | 1.27% | 8.68% | 3.97% | 3.56% | 2.87% | 3.25% | 3.99% | 5.21% |
| 2026/05/04 | 17.51% | 9.83% | 1.65% | 7.23% | 3.85% | 3.18% | 3.28% | 2.67% | 3.69% | 4.87% |
| 2026/05/05 | 17.8% | 9.2% | 1.23% | 7.59% | 3.69% | 4.56% | 3.14% | 3.25% | 4.11% | 5.74% |
| 2026/05/06 | 17.69% | 9.35% | 1.21% | 8.2% | 3.6% | 3.06% | 3.21% | 2.21% | 3.79% | 5.23% |
| 2026/05/07 | 17.91% | 8.89% | 1.46% | 8.32% | 3.4% | 2.4% | 3.39% | 2.83% | 3.74% | 4.44% |
| 2026/05/08 | 15.85% | 8.41% | 0.77% | 9.48% | 3.7% | 2.97% | 3.9% | 3.1% | 3.66% | 4.99% |
| 2026/05/09 | 15.3% | 8.49% | 0.91% | 7.61% | 3.54% | 2.76% | 3.97% | 2.1% | 3.19% | 5.6% |
| 2026/05/10 | 15.55% | 7.76% | 2.4% | 9.28% | 3.71% | 3.62% | 3.42% | 3.36% | 4.26% | 5.23% |
| 2026/05/11 | 16.72% | 8.27% | 1.84% | 8.74% | 3.68% | 3.43% | 4.64% | 3.24% | 3.85% | 6.23% |
| 2026/05/12 | 14.94% | 6.82% | 2.13% | 9.27% | 2.88% | 2.32% | 4.06% | 2.91% | 2.74% | 3.8% |
| 2026/05/13 | 17.21% | 8.23% | 3.29% | 5.57% | 4.24% | 3.35% | 5.28% | 2.99% | 3.59% | 4.81% |
| 2026/05/14 | 17.37% | 10.14% | 4.46% | 3.61% | 4.71% | 4.05% | 5.7% | 2.68% | 4.06% | 6.36% |
| 2026/05/15 | 18.72% | 9.77% | 4.39% | 3.49% | 4.43% | 3.67% | 5.46% | 3.1% | 4.06% | 5.87% |
| 2026/05/16 | 18.93% | 11.14% | 5.59% | 2.71% | 4.61% | 4.11% | 4.57% | 3.63% | 3.84% | 4.65% |
| 2026/05/17 | 19.71% | 11.07% | 7.28% | 1.91% | 4.37% | 4.41% | 4.42% | 2.42% | 3.75% | 5.37% |
| 2026/05/18 | 19.67% | 9.7% | 8.77% | 1.79% | 4.11% | 3.92% | 3.72% | 2.03% | 3.5% | 6.41% |
| 2026/05/19 | 19.47% | 9.82% | 10.37% | 1.29% | 4.53% | 3.74% | 4.13% | 1.99% | 3.84% | 5.3% |
| 2026/05/20 | 18.95% | 7.91% | 10.7% | 1.63% | 4.45% | 3.6% | 4.09% | 1.89% | 3.84% | 7.16% |
| 2026/05/21 | 20.85% | 9.21% | 8.32% | 1.9% | 4.2% | 3.43% | 3.61% | 4.1% | 3.75% | 6.75% |
| 2026/05/22 | 18.2% | 9.58% | 6.12% | 1.91% | 3.86% | 3.65% | 2.98% | 4.83% | 3.48% | 5.19% |
| 2026/05/23 | 18.31% | 6.98% | 6.47% | 2.17% | 4.51% | 3.81% | 4.01% | 5% | 3.24% | 5.31% |
| 2026/05/24 | 17.56% | 8.14% | 6.47% | 2.51% | 4.32% | 4.03% | 3.27% | 5.29% | 3.11% | 5.66% |
| 2026/05/25 | 19.91% | 9.31% | 6.59% | 2% | 4.12% | 2.51% | 3.5% | 3.63% | 3.29% | 6.43% |
| 2026/05/26 | 18.05% | 9.63% | 5.24% | 4.32% | 4.14% | 2.95% | 3.51% | 3.11% | 3.06% | 6.84% |
| 2026/05/27 | 18.77% | 8.59% | 5.58% | 3.76% | 4.1% | 3.35% | 3.05% | 3.57% | 3.36% | 6.84% |
| 2026/05/28 | 18.85% | 8.75% | 4.91% | 2.97% | 4.01% | 4.08% | 3.4% | 4.06% | 4.08% | 5% |
| 2026/05/29 | 19.11% | 8.74% | 6.79% | 3.5% | 4.6% | 4.51% | 2.82% | 4.26% | 3.93% | 4.21% |
| 2026/05/30 | 18.04% | 8.28% | 9.36% | 4.11% | 4.31% | 3.91% | 2.56% | 4.63% | 3.7% | 4.43% |
| 2026/05/31 | 16.62% | 9.82% | 7.54% | 5.44% | 4.19% | 4.1% | 3.68% | 3.59% | 3.38% | 0.37% |
- toyota.com.au
- ford.com.au
- subaru.com.au
- carsales.com.au
- honda.com.au
- mercedes-benz.com.au
- nissan.com.au
- mazda.com.au
- hyundai.com
- volkswagen.com.au
Copyright © Adthena. All rights reserved.
Toyota’s PPC spend share fluctuated, peaking at 20.85% on May 21. Ford’s share rose to 11.14% mid-month. Subaru’s share surged to 10.7% on May 20. By month’s end, Toyota led, followed by Ford and Subaru.
Competitor Count for AUS Automotive Manufacturers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 221 |
| 2026/05/02 | 222 |
| 2026/05/03 | 218 |
| 2026/05/04 | 228 |
| 2026/05/05 | 220 |
| 2026/05/06 | 216 |
| 2026/05/07 | 197 |
| 2026/05/08 | 233 |
| 2026/05/09 | 212 |
| 2026/05/10 | 243 |
| 2026/05/11 | 263 |
| 2026/05/12 | 341 |
| 2026/05/13 | 323 |
| 2026/05/14 | 310 |
| 2026/05/15 | 333 |
| 2026/05/16 | 312 |
| 2026/05/17 | 334 |
| 2026/05/18 | 318 |
| 2026/05/19 | 303 |
| 2026/05/20 | 286 |
| 2026/05/21 | 302 |
| 2026/05/22 | 292 |
| 2026/05/23 | 303 |
| 2026/05/24 | 302 |
| 2026/05/25 | 302 |
| 2026/05/26 | 320 |
| 2026/05/27 | 342 |
| 2026/05/28 | 332 |
| 2026/05/29 | 320 |
| 2026/05/30 | 329 |
| 2026/05/31 | 334 |
Copyright © Adthena. All rights reserved.
May began with 221 advertisers, fluctuating initially, then surged mid-month, peaking at 342 on May 27. The month concluded with a stable 334 advertisers.
