AUS Automotive Manufacturers - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Manufacturers AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.0369109623
	80.9630890377

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	25
	75

25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	11%
Transactional	17%
Navigational	3%
Seasonal	0%
Local	0%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
toyota.com.au	23.19
carsales.com.au	11.29
drive.com.au	5.75
ford.com.au	5.44
mazda.com.au	5.19
tesla.com	4.24
hyundai.com	4.06
volkswagen.com.au	3.69
honda.com.au	3.36
lexus.com.au	3.01
others	30.78

toyota.com.au - 23.19%
carsales.com.au - 11.29%
drive.com.au - 5.75%
ford.com.au - 5.44%
mazda.com.au - 5.19%
tesla.com - 4.24%
hyundai.com - 4.06%
volkswagen.com.au - 3.69%
honda.com.au - 3.36%
lexus.com.au - 3.01%
others - 30.78%

Toyota leads with 23.19% click share, followed by Carsales at 11.29%. Others collectively hold 30.78%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	toyota.com.au	mazda.com.au	ford.com.au	carsales.com.au	drive.com.au	subaru.com.au	mercedes-benz.com.au	lexus.com.au	volkswagen.com.au	honda.com.au
2026/02/01	13.67%	11.42%	8.02%	9.65%	6.27%	3.49%	2.53%	3.37%	5.09%	0.04%
2026/02/02	10.99%	8.71%	6.53%	13.48%	8.62%	1.73%	3.12%	2.34%	5.04%	1.94%
2026/02/03	11.85%	12.65%	7.98%	8.4%	4.93%	0.91%	4.16%	2.63%	5.37%	2.94%
2026/02/04	11.68%	8%	6.32%	10.5%	9.09%	2.87%	2.92%	2.86%	4.4%	3.7%
2026/02/05	10.7%	5.03%	6.33%	12.72%	9.6%	2.72%	2.93%	3.16%	3.87%	3.19%
2026/02/06	11.6%	6.63%	6.11%	11.42%	9.8%	3.71%	2.98%	3.04%	3.16%	3.86%
2026/02/07	11.99%	8.42%	5.44%	10.94%	10.93%	2.96%	2.28%	2.89%	3.76%	3.69%
2026/02/08	11.01%	8.87%	6.16%	11.29%	10.22%	3.59%	3.38%	2.5%	3.94%	3.67%
2026/02/09	11.45%	8.54%	6.67%	11.01%	10.68%	2.21%	2.22%	2.93%	4.66%	3.14%
2026/02/10	12.18%	9.71%	7.44%	5.71%	6.98%	3.95%	2.54%	3.49%	5.53%	4.28%
2026/02/11	12.16%	7.98%	6.8%	8.05%	8.34%	3.73%	3.33%	3.24%	4.46%	3.88%
2026/02/12	12.06%	9.11%	6.74%	8.44%	6.84%	3.98%	2.9%	2.81%	4.93%	4%
2026/02/13	11.5%	6.57%	6.06%	11.35%	9.72%	3.69%	2.96%	3.13%	3.14%	3.86%
2026/02/14	11.99%	8.37%	5.41%	10.87%	10.87%	2.95%	2.27%	2.88%	3.74%	3.67%
2026/02/15	10.96%	8.83%	6.13%	11.26%	10.17%	3.61%	3.36%	2.49%	3.92%	3.66%
2026/02/16	11.39%	8.49%	6.64%	10.95%	10.63%	2.2%	2.2%	2.92%	4.64%	3.12%
2026/02/17	11.14%	8.51%	6.94%	5.18%	6.93%	2.93%	2.83%	3.8%	4.45%	3.99%
2026/02/18	10.2%	16.94%	7.51%	7.38%	6.17%	1.7%	3.12%	3.14%	3.99%	2.78%
2026/02/19	11.15%	9.34%	6.57%	12.76%	8.84%	0.53%	2.78%	2.77%	3.94%	2.31%
2026/02/20	13.26%	8.75%	6.26%	11.31%	6.73%	1.02%	2.36%	2.76%	4.11%	2.48%
2026/02/21	14.28%	13.83%	9.02%	5.86%	1.97%	0.9%	3.47%	3.92%	5.21%	3.24%
2026/02/22	16%	8.08%	10.51%	2.4%	0.75%	1.01%	4.79%	5.21%	5.45%	4.22%
2026/02/23	14.49%	10.62%	8.44%	3.61%	1.45%	2.72%	3.79%	4.16%	5.36%	4.09%
2026/02/24	13.01%	10.84%	8.84%	3.59%	2.02%	6.71%	3.77%	4.19%	5.83%	4.54%
2026/02/25	12.83%	16.32%	8.12%	4.59%	2.5%	5.32%	3.49%	3.96%	3.8%	2.91%
2026/02/26	15.1%	12.2%	8.24%	3.2%	3.02%	4.38%	4.49%	4.55%	5.6%	3.46%
2026/02/27	14.67%	7.08%	9.16%	3.42%	2.95%	3.95%	4.59%	5%	6.44%	3.19%
2026/02/28	12.3%	11.23%	7.83%	6.22%	5.99%	4.87%	4.07%	3.83%	3.4%	2.67%

toyota.com.au
mazda.com.au
ford.com.au
carsales.com.au
drive.com.au
subaru.com.au
mercedes-benz.com.au
lexus.com.au
volkswagen.com.au
honda.com.au

Toyota’s PPC spend share fluctuated, peaking at 16.00% on February 22. Mazda saw a significant spike to 16.94% on February 18. Ford’s share remained relatively stable, while Carsales experienced a sharp decline towards the month’s end.

Market Exposure

Competitor Count for AUS Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	250
2026/02/02	264
2026/02/03	271
2026/02/04	250
2026/02/05	230
2026/02/06	255
2026/02/07	246
2026/02/08	250
2026/02/09	251
2026/02/10	242
2026/02/11	232
2026/02/12	244
2026/02/13	255
2026/02/14	246
2026/02/15	250
2026/02/16	251
2026/02/17	251
2026/02/18	243
2026/02/19	270
2026/02/20	256
2026/02/21	253
2026/02/22	243
2026/02/23	260
2026/02/24	254
2026/02/25	246
2026/02/26	232
2026/02/27	233
2026/02/28	232

February saw fluctuating advertiser numbers, peaking at 271 on February 3rd, then stabilizing around 232 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
toyota.com.au	1.7%
ford.com.au	0.81%
mazda.com.au	0.75%
lexus.com.au	0.74%
nissan.com.au	0.67%
subaru.com.au	-0.12%
carsguide.com.au	-0.58%
carma.com.au	-1.07%
drive.com.au	-2.71%
carsales.com.au	-4%

Toyota.com.au surged with a 1.70% click share increase, while carsales.com.au faced a significant 4.00% decline.

Campaign Efficiency

AUS Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	toyota.com.au	carsales.com.au	drive.com.au	subaru.com.au	ford.com.au	mazda.com.au	mercedes-benz.com.au	carma.com.au	carsguide.com.au	honda.com.au
2026/02/01	13.19%	15.73%	11.16%	4.82%	3.56%	4.42%	1.79%	4.85%	3.72%	0.02%
2026/02/02	10.75%	19.28%	13.9%	2.5%	2.89%	2.56%	1.97%	6.08%	3.17%	1.25%
2026/02/03	12.83%	14.56%	9.45%	1.31%	4.13%	3.87%	3.14%	5.01%	1.57%	2.15%
2026/02/04	12%	16.23%	14.78%	3.87%	3.03%	2.38%	1.96%	5.42%	3.27%	2.73%
2026/02/05	10.06%	18.4%	15.13%	3.43%	2.7%	1.83%	1.88%	6.89%	2.62%	1.95%
2026/02/06	11.14%	16.85%	15.39%	4.77%	2.63%	2.09%	1.86%	6.6%	2.78%	2.55%
2026/02/07	11.79%	15.6%	16.8%	4.01%	2.35%	2.72%	1.42%	6.34%	3.08%	2.46%
2026/02/08	10.74%	16.03%	15.6%	4.89%	2.75%	2.84%	2.31%	5.89%	3.16%	2.44%
2026/02/09	10.88%	16.38%	17.36%	2.97%	3.07%	2.3%	1.41%	6.04%	3.25%	1.96%
2026/02/10	13.35%	10.25%	12.07%	6.01%	3.7%	3.2%	1.97%	3.63%	1.84%	3.37%
2026/02/11	12.72%	13.3%	14.61%	5.05%	3.04%	2.47%	2.31%	4.01%	2.14%	2.71%
2026/02/12	13.2%	12.97%	12.15%	5.75%	3.28%	2.92%	1.95%	4.28%	0.94%	3.18%
2026/02/13	11.14%	16.85%	15.39%	4.77%	2.63%	2.09%	1.86%	6.6%	2.78%	2.55%
2026/02/14	11.79%	15.6%	16.8%	4.01%	2.35%	2.72%	1.42%	6.34%	3.08%	2.46%
2026/02/15	10.74%	16.03%	15.6%	4.89%	2.75%	2.84%	2.31%	5.89%	3.16%	2.44%
2026/02/16	10.88%	16.38%	17.36%	2.97%	3.07%	2.3%	1.41%	6.04%	3.25%	1.96%
2026/02/17	12%	8.61%	12.15%	4.43%	3.41%	2.28%	2.11%	4.03%	0.97%	2.82%
2026/02/18	10.89%	12.22%	11.13%	2.3%	4.11%	4.88%	2.1%	3.42%	1.95%	1.99%
2026/02/19	10.88%	18.42%	14.01%	0.68%	3.38%	2.76%	1.82%	5.34%	2.69%	1.38%
2026/02/20	13.32%	16.97%	10.9%	1.24%	3.05%	2.89%	1.75%	4.38%	2.87%	1.49%
2026/02/21	16.93%	11.18%	3.84%	1.38%	5.21%	4.28%	2.9%	0.77%	1.56%	2.47%
2026/02/22	20.99%	4.52%	1.43%	1.64%	6.07%	3.74%	4.55%	0.41%	0.68%	3.55%
2026/02/23	18.24%	6.92%	2.68%	4.58%	4.93%	4.02%	3.37%	0.55%	0.66%	3.21%
2026/02/24	15.96%	6.56%	3.84%	11.9%	4.86%	3.77%	3.35%	1.09%	0.42%	3.56%
2026/02/25	15.14%	8.42%	4.94%	9.56%	4.44%	5.68%	3.08%	1.08%	0.56%	2.11%
2026/02/26	18.39%	5.65%	5.93%	6.49%	4.63%	4.1%	3.64%	0.77%	1.25%	2.62%
2026/02/27	17.82%	6.02%	5.64%	5.95%	4.84%	2.26%	4.03%	1.06%	0.86%	2.27%
2026/02/28	13.42%	11.15%	10.4%	6.7%	3.81%	3.3%	2.89%	2.44%	2.24%	1.73%

toyota.com.au
carsales.com.au
drive.com.au
subaru.com.au
ford.com.au
mazda.com.au
mercedes-benz.com.au
carma.com.au
carsguide.com.au
honda.com.au

In February 2026, Toyota’s impression share fluctuated, peaking at 20.99% on the 22nd. Carsales saw a decline, ending at 11.15%. Drive’s share dropped significantly mid-month. Subaru and Ford showed modest gains, while Carma and Carsguide experienced declines. Honda’s share remained relatively stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers - Last month

1
BYD Automotive - Affordable Electric Vehicles https://www.bydautomotive.com.au
Powered By The Ultra-Safe, Ultra-Strong BYD Blade Battery, BYD Vehicles Set New Standards. New Energy Vehicles To Suit Every Driving Style.
2
Hyundai Motor Australia https://www.hyundai.com
Hyundai - Official site — Explore Hyundai Australia's range of vehicles, from city cars to SUVs. Build your Hyundai! Explore the full range online and discover why so many people choose Hyundai. Hyundai novated lease.
3
Discover the Mazda Range | Find Your Zoom Zoom https://www.mazda.com.au › australia
Don't Miss Your Opportunity To Secure Your New Mazda. Discover The Mazda Range Today. Enjoy Exceptional Design, Impressive Details And Space That's Just Right For You. SKYACTIV Technology.
4
The 2026 Subaru Crosstrek - From $39,990 Driveaway* https://www.subaru.com.au
Right now, step into the Subaru Crosstrek AWD from just $39,990 driveaway*. Limited time driveaway offers* across Crosstrek Petrol and Hybrid variants.
5
Toyota Australia https://www.toyota.com.au › official-site
Toyota AU Official Website — Explore Our Range of Vehicles Designed for Comfort, Reliability & Style. Learn More. Reliable ...

In the competitive landscape of automotive PPC ads, BYD Automotive stands out with its focus on affordability and innovation, highlighting the ultra-safe BYD Blade Battery. Hyundai emphasizes a diverse range of vehicles and customization options, appealing to a broad audience. Mazda captures attention with its promise of exceptional design and SKYACTIV technology. Subaru offers enticing driveaway deals on the Crosstrek, while Toyota underscores comfort, reliability, and style. Each ad uniquely positions its brand, creating a compelling narrative for potential buyers.

Frequently Asked Questions

Why is the AUS Automotive Manufacturers February 2026 Report useful and how should I use it?

Why is the AUS Automotive Manufacturers February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Manufacturers February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Manufacturers February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Manufacturers February 2026 Report?

The AUS Automotive Manufacturers February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Manufacturers February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Manufacturers February 2026 Report for?

The AUS Automotive Manufacturers February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

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Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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AUS Automotive Manufacturers - PPC Market Share Analysis February 2026