AUS Automotive Manufacturers - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
toyota.com.au	25.4
mercedes-benz.com.au	7.19
carsales.com.au	6.83
volkswagen.com.au	5.97
ford.com.au	5.5
hyundai.com	5.29
mazda.com.au	4.07
honda.com.au	3.57
mitsubishi-motors.com.au	2.88
nissan.com.au	2.74
others	30.56

Toyota leads with 25.4% click share, followed by Mercedes-Benz at 7.19%. ‘Others’ dominate with 30.56%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	toyota.com.au	volkswagen.com.au	ford.com.au	carsales.com.au	hyundai.com	mazda.com.au	nissan.com.au	mercedes-benz.com.au	honda.com.au	audi.com.au
2025/02/01	18.58%	9.49%	7.2%	2.08%	3.43%	5.35%	5.52%	5.14%	3.55%	4.24%
2025/02/02	18.88%	8.49%	6.19%	3.39%	4.03%	4.08%	5.08%	5.05%	3.95%	3.86%
2025/02/03	17.32%	8.27%	6.68%	3.81%	4.02%	6.27%	5.73%	5.93%	3.79%	3.95%
2025/02/04	18.27%	9.36%	6.57%	3.96%	3.4%	6.24%	7.25%	3.56%	3.4%	3.59%
2025/02/05	16.67%	8.47%	5.84%	7.74%	3.44%	5.36%	4.79%	6.43%	3.17%	2.91%
2025/02/06	16.9%	9.22%	6.5%	4.86%	4.5%	3.69%	6%	5.01%	3.54%	3.12%
2025/02/07	15.51%	9.02%	5.45%	4.2%	2.99%	3.46%	4.97%	15.66%	3.17%	3.24%
2025/02/08	16.43%	7.18%	6.8%	3.88%	4.08%	3.79%	5.16%	7.8%	3.86%	3.53%
2025/02/09	16.31%	7.91%	6.78%	5.15%	3.47%	3.13%	4.88%	8.02%	3.49%	3.39%
2025/02/10	15.76%	7.75%	6.57%	7.72%	3.28%	3.47%	4.47%	2.97%	3.69%	3.31%
2025/02/11	14.92%	9.64%	6.24%	3.91%	2.59%	3.45%	4.96%	5.14%	3.93%	2.8%
2025/02/12	15.81%	9.56%	6.41%	8.21%	3.72%	3.63%	4.35%	4.77%	4.39%	3.15%
2025/02/13	15.73%	8.13%	7.32%	8.33%	2.56%	3.22%	4.66%	4.37%	4.81%	3.2%
2025/02/14	16.72%	7.39%	6.23%	8.19%	3.02%	3.29%	4.43%	4.13%	4.37%	3.28%
2025/02/15	16.34%	7.61%	7.23%	5.43%	3.4%	1.65%	4.6%	5.05%	4.44%	3.51%
2025/02/16	15.3%	8.43%	7.89%	8.4%	3.58%	1.87%	4.36%	8.14%	3.86%	3.59%
2025/02/17	16%	9.49%	5.87%	8.47%	4.04%	3.97%	4.1%	3.4%	3.53%	3.12%
2025/02/18	15.75%	10.79%	5.28%	9.89%	3.83%	4.59%	4.09%	3.72%	4.69%	2.92%
2025/02/19	14.99%	11.89%	7.34%	6.79%	4.14%	3.31%	4.69%	2.97%	4.27%	3.25%
2025/02/20	15.07%	8.75%	6.7%	7.51%	2.78%	6.54%	4.87%	2.56%	3.27%	2.82%
2025/02/21	15.9%	12.61%	6.59%	5.49%	3.51%	4.81%	4.23%	2.33%	2.84%	3.22%
2025/02/22	14.16%	10.95%	6.86%	11.02%	3.4%	5.4%	4.97%	3.15%	2.64%	3.71%
2025/02/23	14.66%	11.83%	6.3%	9.42%	2.89%	4.56%	4.13%	4.68%	2.57%	2.83%
2025/02/24	14.77%	7.63%	6.39%	7.73%	3.39%	6.38%	4.88%	5.24%	2.55%	2.03%
2025/02/25	16.63%	13.06%	6.39%	7.56%	3.38%	4.05%	4.37%	5.85%	2.11%	2.87%
2025/02/26	15.05%	11.12%	6.92%	9.84%	3.24%	5.24%	4.29%	3.39%	2.24%	2.82%
2025/02/27	18.21%	11.89%	6.48%	3.34%	3.81%	4.3%	3.9%	4.45%	2.28%	2.82%
2025/02/28	15.87%	8.7%	8.63%	5.54%	5.28%	4.4%	4.3%	4%	2.52%	2.23%

Toyota’s PPC spend share fluctuated, peaking early at 18.88% and ending at 15.87%. Volkswagen saw a mid-month surge, closing at 8.7%. Ford’s share rose to 8.63% by month’s end.

Market Exposure

Competitor Count for AUS Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	678
2025/02/02	723
2025/02/03	747
2025/02/04	750
2025/02/05	746
2025/02/06	735
2025/02/07	721
2025/02/08	707
2025/02/09	681
2025/02/10	657
2025/02/11	629
2025/02/12	606
2025/02/13	584
2025/02/14	557
2025/02/15	533
2025/02/16	512
2025/02/17	503
2025/02/18	517
2025/02/19	508
2025/02/20	532
2025/02/21	523
2025/02/22	511
2025/02/23	539
2025/02/24	549
2025/02/25	534
2025/02/26	503
2025/02/27	547
2025/02/28	515

February began with 678 advertisers, peaking at 750 on the 4th. A decline followed, reaching 503 by the 17th. A slight recovery occurred, ending the month at 515.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
carsales.com.au	2.33%
mgmotor.com.au	1.27%
volkswagen.com.au	0.8%
mazda.com.au	0.48%
bmw.com	0.39%
lexus.com.au	-0.28%
honda.com.au	-0.37%
nissan.com.au	-0.43%
toyota.com.au	-1.53%
mercedes-benz.com.au	-2.54%

Carsales.com.au surged with a 2.33% click share increase, while mercedes-benz.com.au dropped by 2.54%. Mgmotor.com.au rose by 1.27%, contrasting toyota.com.au’s 1.53% decline.

Campaign Efficiency

AUS Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	toyota.com.au	carsales.com.au	mercedes-benz.com.au	ford.com.au	volkswagen.com.au	hyundai.com	mazda.com.au	mitsubishi-motors.com.au	honda.com.au	nissan.com.au
2025/02/01	19.04%	3.48%	6.6%	4.34%	4.19%	2.99%	3.55%	3.06%	3.74%	2.6%
2025/02/02	19.13%	5.42%	5.67%	3.7%	4.05%	3.08%	2.99%	3.1%	3.7%	2.24%
2025/02/03	17.72%	6.28%	6.83%	3.77%	3.83%	3%	4.61%	2.81%	3.44%	2.43%
2025/02/04	19.88%	5.58%	4.17%	3.97%	4.99%	2.87%	4.59%	3.04%	3.01%	2.84%
2025/02/05	17.11%	9.44%	7.62%	3.34%	3.87%	2.64%	3.58%	2.77%	2.85%	2.01%
2025/02/06	17.06%	7.07%	5.94%	3.62%	4.29%	3.46%	2.53%	2.13%	3.48%	2.41%
2025/02/07	14.99%	7.85%	17.75%	3.08%	4.07%	2.19%	2.21%	2.16%	3.18%	2%
2025/02/08	16.67%	6.37%	9.26%	3.63%	3.44%	2.92%	2.55%	3.31%	4.19%	2.05%
2025/02/09	16.09%	7.34%	9.61%	3.76%	3.79%	2.69%	2.1%	3.26%	3.5%	2.01%
2025/02/10	14.79%	9.9%	3.14%	3.51%	3.42%	2.4%	2.13%	2.48%	3.46%	1.76%
2025/02/11	16.21%	6.81%	7.22%	3.67%	4.59%	2.23%	2.36%	2.69%	4.2%	2.09%
2025/02/12	15.78%	10.84%	6.15%	3.54%	4.32%	2.92%	2.38%	2.9%	4.42%	2%
2025/02/13	16.49%	11.59%	4.59%	4.01%	3.83%	2%	2.1%	3.76%	4.76%	1.91%
2025/02/14	16.38%	11.63%	4.19%	3.34%	3.44%	2.34%	2.3%	3.65%	4.38%	1.88%
2025/02/15	16.59%	8.87%	5.58%	3.84%	3.54%	2.52%	1.08%	2.92%	4.24%	1.79%
2025/02/16	15.41%	11.65%	10.27%	4.25%	3.93%	2.69%	1.31%	3.03%	4.07%	1.74%
2025/02/17	16.27%	11.87%	4.01%	3.36%	4.15%	3.21%	2.58%	3.33%	3.72%	1.64%
2025/02/18	15.8%	13.34%	4.09%	2.95%	4.91%	2.93%	2.92%	2.23%	3.75%	1.77%
2025/02/19	16%	9.41%	3.33%	4.3%	6.03%	3.32%	2.28%	2.5%	4.46%	2.02%
2025/02/20	15.39%	11.87%	3.17%	3.54%	4.03%	2.15%	4.14%	2.37%	3.13%	2.08%
2025/02/21	16.22%	8.04%	2.54%	3.68%	5.57%	2.73%	3.28%	1.78%	2.77%	1.91%
2025/02/22	14.67%	15.81%	3.78%	3.89%	4.93%	2.84%	3.6%	2.24%	2.52%	2.26%
2025/02/23	14.1%	13.25%	6.1%	3.4%	5.01%	2.17%	2.87%	2.02%	2.21%	1.68%
2025/02/24	14.49%	10.76%	6.91%	3.52%	3.63%	2.46%	4.02%	2.24%	2.07%	2.02%
2025/02/25	17.36%	10.29%	7.8%	3.75%	5.82%	2.66%	2.77%	2.95%	1.8%	1.77%
2025/02/26	16.38%	13.66%	3.72%	3.95%	5.37%	2.61%	3.55%	2.56%	1.94%	1.9%
2025/02/27	18.33%	5.88%	5.28%	3.41%	5.48%	3%	2.84%	3.56%	2.04%	1.54%
2025/02/28	16.17%	8.19%	5.28%	4.48%	4.11%	4.06%	2.71%	2.28%	2.18%	1.53%

Toyota’s impression share fluctuated, peaking early at 19.88% before declining. Carsales.com.au surged mid-month, reaching 15.81%. Mercedes-Benz spiked to 17.75% but ended lower. Ford and Volkswagen showed steady trends, while Hyundai and Mazda had minor fluctuations. Honda’s share decreased, and Nissan remained low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Honda's Huge Finance Offer | Offer End 28th February 2025 https://www.honda.com.au
Limited Time Honda Finance Offer. Offer Ends February 28th 2025. Test Drive Today. Build A...
2
Hyundai Motor Australia https://www.hyundai.com
Hyundai - Official site — Explore Hyundai Australia's range of vehicles, from city cars to SUVs. Build your Hyundai! Explore...
3
Isuzu D-MAX 2024 https://www.isuzuute.com.au
Build Your D-MAX & Get a Quote — Drive Away in the D-MAX 4x2 SX 1.9L from $32,990. Visit your Isuzu UTE Dealer today! Experience the...
4
Mercedes-Benz Australia https://www.mercedes-benz.com.au
Explore Our Newest Models — Enjoy complimentary offers across the range.* Shop online and in-store now. Make a new vehicle...
5
Toyota Australia https://www.toyota.com.au › official-site
Toyota AU Official Website — With Safety & Reliability At The Heart Of Our Vehicles, Start Your Toyota Journey Today. Explore...

In the competitive landscape of automotive PPC ads, Honda’s urgent finance offer stands out, urging immediate action with a February 2025 deadline. Hyundai and Toyota emphasize exploration and reliability, while Isuzu highlights affordability with the D-MAX. Mercedes-Benz entices with luxury and complimentary offers.

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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Automotive Manufacturers - PPC Market Share Analysis February 2025

Share of Clicks for top 10 AUS Automotive Manufacturers brands

Share of Spend for the top 10 AUS Automotive Manufacturers brands

Competitor Count for AUS Automotive Manufacturers

Market Loss & Market Gains for AUS Automotive Manufacturers

AUS Automotive Manufacturers Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance