AUS Automotive Manufacturers - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – AUS

Google AI Overview visibility for Automotive Manufacturers AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.0514630134
80.9485369866
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 16%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
toyota.com.au 24.12
carsales.com.au 7.61
ford.com.au 6.03
mazda.com.au 5.39
hyundai.com 5.26
volkswagen.com.au 4.51
tesla.com 4.4
honda.com.au 4.06
nissan.com.au 3.54
drive.com.au 3.25
others 31.83
  • toyota.com.au - 24.12%
  • carsales.com.au - 7.61%
  • ford.com.au - 6.03%
  • mazda.com.au - 5.39%
  • hyundai.com - 5.26%
  • volkswagen.com.au - 4.51%
  • tesla.com - 4.4%
  • honda.com.au - 4.06%
  • nissan.com.au - 3.54%
  • drive.com.au - 3.25%
  • others - 31.83%

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Toyota leads with 24.12% click share, followed by Carsales at 7.61%. Others collectively hold 31.83%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date toyota.com.au ford.com.au carsales.com.au volkswagen.com.au honda.com.au nissan.com.au mercedes-benz.com.au drive.com.au mazda.com.au lexus.com.au
2026/04/01 14.58% 8.41% 10.31% 8.74% 5.16% 2.69% 2.84% 6.68% 3.54% 3.1%
2026/04/02 13.75% 7.15% 9.04% 6.33% 3.79% 4.08% 4.12% 7.3% 7.73% 2.66%
2026/04/03 12.21% 6.19% 7.31% 6.64% 3.94% 4.98% 3.79% 6.04% 7.75% 2.14%
2026/04/04 11.95% 7.4% 7.27% 5.25% 3.21% 4.19% 3.88% 5.33% 7.41% 2.11%
2026/04/05 12.15% 7.07% 7.98% 6.3% 3.68% 4.27% 3.57% 5.56% 8.37% 2.31%
2026/04/06 12.93% 8.17% 6.32% 7.44% 3.83% 4.89% 3.56% 3.96% 8.72% 2.94%
2026/04/07 12.43% 7.32% 7.54% 6.33% 3.84% 4.22% 3.7% 5.5% 8.73% 2.33%
2026/04/08 14.89% 8.69% 6.34% 6.01% 4.24% 5.82% 3.2% 4.6% 7.39% 3.17%
2026/04/09 14.39% 8.43% 6.24% 6.07% 4.16% 5.21% 4.07% 3.95% 9.15% 3.51%
2026/04/10 13.86% 7.43% 6.78% 5.51% 3.8% 4.16% 3.24% 4.68% 9.31% 3.43%
2026/04/11 15.22% 7.76% 5.88% 6.5% 4.71% 4.36% 3.43% 3.23% 7.88% 3.38%
2026/04/12 13.7% 8.74% 5.31% 4.69% 4.02% 4.5% 3.93% 2.33% 8.97% 3.05%
2026/04/13 14.49% 8.9% 5.36% 7.02% 4.06% 4.42% 3.19% 3.12% 9.52% 3.17%
2026/04/14 15.42% 8.4% 5.96% 7.9% 4.65% 5.31% 4.06% 4.11% 6.28% 3.2%
2026/04/15 14.27% 8.28% 6.71% 6.25% 4.65% 4.68% 3.46% 5.71% 6.08% 3.36%
2026/04/16 13.91% 6.1% 6.71% 5.03% 4.35% 4.88% 3.24% 6.43% 5.68% 2.96%
2026/04/17 15.24% 6.67% 4.72% 6.44% 5.52% 5.9% 1.59% 4.41% 8.21% 3.33%
2026/04/18 13.09% 6.23% 8.01% 4.61% 4.44% 4.64% 1.84% 8.01% 8.16% 2.7%
2026/04/19 13.13% 7.09% 6.52% 5.37% 4.36% 4.37% 2.6% 5.93% 8.7% 3.01%
2026/04/20 14.44% 7.91% 5% 5.8% 5.1% 4.32% 3.18% 2.13% 10.01% 3.7%
2026/04/21 16.01% 8.44% 4.7% 6.65% 4.63% 5.3% 2.59% 2.18% 8.71% 3.85%
2026/04/22 14.49% 6.83% 5.71% 5.97% 4.97% 5.4% 3.13% 3.74% 8.48% 3.19%
2026/04/23 14.44% 6.73% 6.49% 5.99% 4.22% 5.88% 3.6% 5.7% 6.56% 3.36%
2026/04/24 17.14% 7.66% 3.62% 6.24% 5.19% 5.77% 3.51% 5.42% 4.98% 3.56%
2026/04/25 14.54% 7.42% 6.87% 5.68% 5.81% 4.59% 3.69% 6.16% 5.38% 3.18%
2026/04/26 15.44% 6.88% 8.62% 5.75% 5.23% 4.15% 2.99% 5.59% 4.53% 3.44%
2026/04/27 15.77% 8.06% 7.93% 5.77% 5.26% 5.35% 3.47% 3.07% 5.49% 3.51%
2026/04/28 16.24% 9.97% 7.8% 7.49% 4.24% 5.03% 3.32% 3.81% 3.04% 3.63%
2026/04/29 16.6% 7.96% 8.37% 6.57% 4.97% 4.5% 4.08% 2.77% 3.06% 2.82%
2026/04/30 17.25% 9.18% 7.77% 5.82% 4.55% 3.9% 3.5% 3.23% 2.29% 1.77%
  • toyota.com.au
  • ford.com.au
  • carsales.com.au
  • volkswagen.com.au
  • honda.com.au
  • nissan.com.au
  • mercedes-benz.com.au
  • drive.com.au
  • mazda.com.au
  • lexus.com.au

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Toyota’s PPC spend share rose steadily, peaking at 17.25% by April’s end. Ford and Carsales fluctuated, while Mazda’s share declined sharply. Volkswagen and Honda showed moderate stability.

Market Exposure

Competitor Count for AUS Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 205
2026/04/02 223
2026/04/03 234
2026/04/04 245
2026/04/05 238
2026/04/06 241
2026/04/07 245
2026/04/08 234
2026/04/09 219
2026/04/10 232
2026/04/11 230
2026/04/12 234
2026/04/13 244
2026/04/14 230
2026/04/15 234
2026/04/16 232
2026/04/17 220
2026/04/18 238
2026/04/19 240
2026/04/20 247
2026/04/21 241
2026/04/22 229
2026/04/23 237
2026/04/24 221
2026/04/25 224
2026/04/26 227
2026/04/27 249
2026/04/28 234
2026/04/29 227
2026/04/30 214

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April saw a dynamic shift in advertisers, starting at 205 and peaking at 249. The month concluded with a slight dip to 214.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
toyota.com.au 1.38%
honda.com.au 0.79%
porsche.com 0.42%
hyundai.com 0.37%
lexus.com.au 0.36%
bmw.com -0.36%
mercedes-benz.com.au -0.49%
isuzuute.com.au -0.71%
audi.com.au -0.82%
mazda.com.au -1.5%

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Toyota.com.au surged with a 1.38% click share increase, while mazda.com.au faced a 1.5% decline.

Campaign Efficiency

AUS Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date toyota.com.au carsales.com.au carma.com.au drive.com.au ford.com.au honda.com.au hyundai.com mercedes-benz.com.au mitsubishi-motors.com.au mazda.com.au
2026/04/01 15.57% 16.08% 3.47% 12.13% 4.08% 3.48% 2.88% 2.11% 3.27% 1.92%
2026/04/02 14.06% 14.6% 4.56% 12.19% 3.56% 2.26% 2.38% 2.98% 1.76% 3.7%
2026/04/03 12.5% 12.65% 5.48% 11.02% 3% 2.52% 2.46% 2.81% 2.47% 3.79%
2026/04/04 12.71% 12.18% 4.09% 9.76% 3.74% 2.01% 2.46% 2.98% 2.3% 3.67%
2026/04/05 13.17% 12.72% 3.83% 9.48% 3.65% 2.39% 2.5% 2.8% 1.98% 4.27%
2026/04/06 14.12% 10.9% 2.39% 7.51% 4.32% 2.59% 2.3% 2.78% 3.34% 4.19%
2026/04/07 12.12% 12.45% 11.74% 8.63% 3.37% 2.23% 2.39% 2.61% 1.23% 3.53%
2026/04/08 16.05% 11.06% 5.22% 8.78% 4.54% 2.76% 2.83% 2.38% 3.49% 3.71%
2026/04/09 16.34% 11.09% 1.06% 7.81% 4.33% 2.65% 2.97% 3.22% 3.97% 4.33%
2026/04/10 14.99% 11.73% 3.61% 8.38% 3.79% 2.52% 2.63% 2.53% 1.98% 4.4%
2026/04/11 16.62% 9.87% 3.75% 6.33% 3.98% 3.17% 2.75% 2.72% 3.4% 4.41%
2026/04/12 15.78% 9.19% 3.27% 4.46% 4.85% 2.77% 2.82% 3.22% 2.66% 4.68%
2026/04/13 15.95% 8.96% 2.73% 5.78% 4.76% 2.71% 3.41% 2.59% 2.68% 5.09%
2026/04/14 16.46% 9.79% 3.31% 7.49% 4.61% 3.23% 3% 3.29% 2.23% 3.39%
2026/04/15 15.5% 11.02% 4.63% 9.42% 4.24% 3.13% 2.8% 2.68% 2.47% 3.13%
2026/04/16 14.1% 11.18% 4.84% 11.08% 3.08% 2.79% 2.44% 2.37% 2.53% 2.49%
2026/04/17 16.17% 7.55% 4.42% 7.71% 3.56% 3.73% 3.42% 1.28% 4.27% 3.88%
2026/04/18 12.2% 12.79% 6.4% 12.59% 2.92% 2.78% 2.48% 1.42% 2% 3.73%
2026/04/19 13.25% 10.6% 5.76% 10.11% 3.56% 3.2% 2.72% 1.92% 2.25% 4.18%
2026/04/20 15.97% 8.35% 0.84% 4.05% 4.43% 4.2% 3.47% 2.73% 2.98% 5.51%
2026/04/21 17.88% 8.03% 1.55% 4.33% 4.57% 3.37% 2.89% 2.11% 3.22% 4.45%
2026/04/22 15.9% 9.84% 2.69% 6.86% 3.59% 3.56% 2.95% 2.57% 3.23% 4.61%
2026/04/23 15.26% 10.23% 3.5% 9.67% 3.39% 2.86% 4.22% 2.7% 3.22% 3.72%
2026/04/24 18.19% 6.16% 2.98% 9.23% 3.98% 3.5% 3.5% 2.79% 3% 2.87%
2026/04/25 15.28% 10.36% 2.53% 10.59% 3.85% 3.74% 3.14% 2.72% 2.18% 3.31%
2026/04/26 15.26% 13.98% 2.99% 8.69% 3.41% 3.43% 2.89% 2.2% 3.04% 3.01%
2026/04/27 16.39% 13.05% 3.22% 5.73% 4.17% 3.5% 2.7% 2.6% 1.92% 2.53%
2026/04/28 16.36% 12.78% 2.79% 6.28% 4.95% 2.72% 3.08% 2.47% 3.05% 2.71%
2026/04/29 16.98% 13.38% 2.66% 4.88% 3.94% 3.12% 2.91% 3% 1.96% 2.86%
2026/04/30 17.75% 10.78% 6.02% 4.85% 4.51% 2.87% 2.82% 2.61% 2.39% 1.92%
  • toyota.com.au
  • carsales.com.au
  • carma.com.au
  • drive.com.au
  • ford.com.au
  • honda.com.au
  • hyundai.com
  • mercedes-benz.com.au
  • mitsubishi-motors.com.au
  • mazda.com.au

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Toyota’s impression share fluctuated, peaking at 18.19% on April 24. Carsales saw a decline, ending at 10.78%. Carma’s share spiked mid-month, finishing at 6.02%. Drive’s share decreased, closing at 4.85%. Ford, Honda, Hyundai, Mercedes-Benz, Mitsubishi, and Mazda showed varied trends, with Mazda ending at 1.92%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers - Last month
  1. 1
    Ford Ranger - A Truck For Work & Play | Ford Australia https://www.ford.com.au

    The Smartest, Most Versatile, Most Capable Ranger Ever. Start Your Adventure Now. Build Your...

  2. 2
    Visit Honda Australia Today https://www.honda.com.au › honda

    Honda Australia Official Site — Discover a wide range of cars with adaptable spaces & smart tech. Build & Share Today. Find a Honda Centre near you and book a test drive.

  3. 3
    Hyundai Motor Australia https://www.hyundai.com

    Hyundai - Official site — Explore Hyundai Australia's range of vehicles, from city cars to SUVs. Build your Hyundai! Discover...

  4. 4
    Explore New Mazda BT-50 XT - XT 4x4 From $55,990 Driveaway^ https://www.mazda.com.au › bt-50

    Tough and Ready for Anything You Throw At It. Explore The New BT-50 XT Today. ^T&Cs Apply.

  5. 5
    Toyota Australia https://www.toyota.com.au › official-site

    Toyota AU Official Website — Explore Our Range of Vehicles Designed for Comfort, Reliability & Style. Learn More. With Safety ...

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In the competitive landscape of automotive PPC ads, Ford, Honda, Hyundai, Mazda, and Toyota captivate audiences with distinct narratives. Ford’s Ranger ad emphasizes versatility and adventure, while Honda highlights adaptability and smart tech. Hyundai showcases a diverse vehicle range, Mazda focuses on toughness with the BT-50 XT, and Toyota underscores comfort, reliability, and style.

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