Why is the US Automotive Manufacturers June 2026 Report useful and how should I use it?

Why is the US Automotive Manufacturers June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Automotive Manufacturers June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Automotive Manufacturers June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Automotive Manufacturers June 2026 Report?

The US Automotive Manufacturers June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Automotive Manufacturers June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Automotive Manufacturers June 2026 Report for?

The US Automotive Manufacturers June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Automotive Manufacturers - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Manufacturers US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	26.8528206783
	73.1471793217

26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	11
	89

11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	15%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
carmax.com	13.96
carfax.com	11.56
cargurus.com	9.45
toyota.com	8.91
cars.com	4.74
autonation.com	2.67
chevrolet.com	2.66
bmwusa.com	2.53
ford.com	2.3
jeep.com	1.99
others	39.23

carmax.com - 13.96%
carfax.com - 11.56%
cargurus.com - 9.45%
toyota.com - 8.91%
cars.com - 4.74%
autonation.com - 2.67%
chevrolet.com - 2.66%
bmwusa.com - 2.53%
ford.com - 2.3%
jeep.com - 1.99%
others - 39.23%

Carmax leads with 13.96% click share, followed by Carfax at 11.56%. Others dominate with 39.23%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	toyota.com	nissanusa.com	chevrolet.com	cargurus.com	ford.com	bmwusa.com	carmax.com	cars.com	carfax.com	autonation.com
2026/06/01	5.46%	2.88%	2.64%	10.04%	1.46%	1.05%	19.55%	5.35%	10.97%	4.67%
2026/06/02	5.41%	2.27%	1.96%	10.04%	1.5%	0.9%	18.73%	4.89%	9.59%	5.08%
2026/06/03	5.45%	2.31%	2.31%	9.06%	1.77%	1.01%	19.73%	5.7%	11.28%	3.8%
2026/06/04	4.85%	2.64%	2.59%	11.24%	1.43%	0.97%	20.43%	4.14%	11.66%	5.34%
2026/06/05	5.23%	2.35%	2.58%	9.92%	1.57%	0.96%	20.88%	4.84%	11.57%	4.98%
2026/06/06	6.05%	2.38%	2.74%	9.66%	1.38%	1.05%	21.43%	4.34%	10.78%	5.61%
2026/06/07	5.57%	2.6%	2.67%	9.75%	1.5%	1.06%	21.05%	3.98%	10.46%	5.47%
2026/06/08	6.05%	2.9%	3.05%	8.81%	2.04%	1.35%	16.21%	4.47%	10.53%	2.72%
2026/06/09	3.98%	2.32%	1.94%	9.71%	1.4%	0.88%	20.48%	5.95%	12.11%	4.02%
2026/06/10	4.05%	1.96%	2.07%	10.7%	1.11%	1%	18.51%	3.77%	11.04%	4.95%
2026/06/11	4.14%	1.89%	1.59%	9.43%	1.13%	0.94%	18.55%	4.37%	11.15%	4.6%
2026/06/12	3.56%	1.75%	1.5%	9.46%	1.05%	0.94%	19.99%	3.96%	10.59%	5.41%
2026/06/13	3.61%	1.66%	1.34%	9.79%	1.11%	0.85%	19.84%	3.74%	10.51%	5.22%
2026/06/14	5.2%	2.34%	2.04%	9.03%	1.2%	1.25%	16.4%	4.3%	10.8%	2.74%
2026/06/15	3.5%	1.95%	1.53%	9.93%	1.27%	0.95%	21.02%	6.22%	12.65%	4.17%
2026/06/16	4.16%	2.03%	1.8%	9.51%	1.11%	0.95%	20.03%	4.62%	11.07%	5.02%
2026/06/17	5.48%	2.7%	1.62%	8.64%	1.64%	1.64%	17.51%	4.86%	9.28%	4.2%
2026/06/18	5.36%	2.71%	2.23%	8.55%	1.62%	1.68%	17.81%	4.5%	9.88%	4.08%
2026/06/19	4.56%	2.35%	1.45%	9.99%	1.26%	1.41%	18.33%	4.77%	10.24%	4.49%
2026/06/20	10.65%	5.83%	4.28%	5.89%	4.15%	3.95%	5.97%	3.17%	2.74%	0.44%
2026/06/21	13.48%	4.74%	3.86%	6.19%	3.69%	3.88%	5.94%	2.7%	3.14%	0.4%
2026/06/22	10.15%	4.34%	3.73%	5.17%	3.96%	3.85%	5.81%	3.64%	2.69%	0.33%
2026/06/23	9.71%	4.47%	4.09%	6.14%	3.5%	4.19%	5.53%	3.38%	3.23%	0.31%
2026/06/24	9.53%	4.49%	4.34%	5.2%	4.75%	3.64%	5.27%	3.14%	2.66%	0.45%
2026/06/25	9.36%	4.09%	3.7%	5.62%	4.57%	3.32%	5.13%	2.97%	1.95%	0.32%
2026/06/26	9.88%	4.8%	2.79%	4.63%	3.11%	4.43%	3.93%	3.09%	2.1%	0.24%
2026/06/27	9.78%	6.47%	4.65%	5.75%	3.34%	3.77%	4.23%	3.41%	1.72%	0.35%
2026/06/28	9.15%	7.75%	4.17%	5.46%	4.18%	3.41%	4.05%	2.34%	1.7%	0.59%
2026/06/29	10.98%	5.68%	4.58%	3.45%	2.77%	3.37%	2.58%	1.9%	1.38%	0.29%
2026/06/30	8.19%	6.92%	5.68%	4.88%	4.52%	3.34%	3.31%	2.66%	2.15%	0.34%

toyota.com
nissanusa.com
chevrolet.com
cargurus.com
ford.com
bmwusa.com
carmax.com
cars.com
carfax.com
autonation.com

Toyota’s PPC spend surged mid-June, peaking at 13.48% on the 21st. Nissan’s spend rose steadily, reaching 7.75% on the 28th. Carmax led early June, but declined sharply, ending at 3.31%.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	3845
2026/06/02	3734
2026/06/03	3863
2026/06/04	3940
2026/06/05	3988
2026/06/06	4030
2026/06/07	3992
2026/06/08	3532
2026/06/09	3441
2026/06/10	3420
2026/06/11	3374
2026/06/12	3336
2026/06/13	3350
2026/06/14	3125
2026/06/15	3263
2026/06/16	3501
2026/06/17	3422
2026/06/18	3391
2026/06/19	3427
2026/06/20	2248
2026/06/21	2207
2026/06/22	2167
2026/06/23	2167
2026/06/24	2124
2026/06/25	2138
2026/06/26	2175
2026/06/27	2151
2026/06/28	2148
2026/06/29	2140
2026/06/30	2021

June began with 3,845 advertisers, peaking at 4,030 by the 6th. A decline followed, reaching 2,021 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
toyota.com	5.88%
bmwusa.com	2.66%
porsche.com	1.83%
ford.com	1.7%
hyundaiusa.com	1.48%
cars.com	-1.08%
autonation.com	-2.22%
cargurus.com	-2.81%
carfax.com	-8.01%
carmax.com	-9.39%

Toyota.com surged with a 5.88% click share increase, while Carmax.com plummeted by 9.39%.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cargurus.com	toyota.com	carmax.com	chevrolet.com	cars.com	bmwusa.com	mazdausa.com	carfax.com	ford.com	autonation.com
2026/06/01	11.82%	3.01%	21.04%	1.76%	5.87%	0.88%	0.97%	12%	0.64%	5.13%
2026/06/02	12.7%	3.05%	20.95%	1.4%	5.7%	0.79%	1.13%	10.77%	0.69%	5.38%
2026/06/03	11.3%	2.89%	21.61%	1.53%	6.83%	0.76%	0.82%	12.21%	0.75%	3.88%
2026/06/04	13.33%	2.66%	21.4%	1.59%	4.74%	0.79%	0.85%	12.23%	0.6%	5.51%
2026/06/05	11.71%	2.76%	21.78%	1.64%	5.66%	0.73%	1.06%	11.58%	0.65%	5.05%
2026/06/06	11.44%	2.98%	22.39%	1.72%	4.95%	0.83%	0.72%	11.02%	0.58%	5.42%
2026/06/07	11.77%	2.91%	22.25%	1.71%	4.59%	0.83%	0.83%	11.11%	0.64%	4.76%
2026/06/08	11.93%	3.45%	18.45%	2.13%	5.72%	1.15%	0.83%	11.44%	0.88%	3.2%
2026/06/09	11.73%	2.2%	21.89%	1.28%	6.98%	0.7%	0.44%	12.69%	0.54%	3.99%
2026/06/10	13.73%	2.22%	20.91%	1.37%	4.72%	0.84%	0.71%	12.54%	0.48%	5.61%
2026/06/11	12.18%	2.42%	21.21%	1.1%	5.64%	0.79%	0.81%	12.09%	0.51%	5.19%
2026/06/12	12.24%	2%	22.05%	1%	5.03%	0.77%	0.7%	11.68%	0.48%	5.67%
2026/06/13	12.7%	2.14%	22.13%	0.93%	4.63%	0.72%	0.65%	11.9%	0.52%	4.98%
2026/06/14	12.45%	3.21%	18.43%	1.5%	5.57%	1%	1.03%	11.97%	0.52%	3.28%
2026/06/15	11.74%	1.89%	22.03%	1%	7.13%	0.73%	0.74%	12.96%	0.52%	4.08%
2026/06/16	11.77%	2.32%	21.82%	1.24%	5.54%	0.78%	0.88%	11.93%	0.51%	5.26%
2026/06/17	11.22%	3.91%	19.3%	1.04%	5.88%	1.38%	0.82%	10.56%	0.76%	4.5%
2026/06/18	11.23%	3.4%	19.71%	1.58%	5.59%	1.4%	0.89%	11.1%	0.71%	4.42%
2026/06/19	12.35%	3.02%	20.18%	0.96%	5.99%	1.37%	0.73%	11%	0.61%	4.7%
2026/06/20	11.72%	7.5%	9.16%	3.1%	5.47%	3.9%	1.85%	3.86%	2.07%	0.79%
2026/06/21	11.72%	10.09%	8.75%	2.8%	4.54%	3.4%	1.79%	4.46%	1.99%	0.63%
2026/06/22	10.3%	7.69%	8.9%	3.07%	6.05%	3.56%	2.05%	4.01%	1.98%	0.49%
2026/06/23	11.55%	7.01%	8.62%	3.06%	5.72%	3.86%	2.12%	4.61%	2.09%	0.53%
2026/06/24	10.19%	7.29%	7.85%	3.25%	5.73%	3.49%	1.75%	4.09%	2.51%	0.7%
2026/06/25	10.67%	7.69%	7.68%	3.09%	4.91%	3.12%	2.06%	3.11%	2.07%	0.54%
2026/06/26	9.28%	7.96%	6.65%	2.44%	5.38%	4.42%	2.35%	3.37%	1.59%	0.43%
2026/06/27	11.26%	7.1%	7.23%	3.9%	5.96%	3.69%	2.4%	2.99%	1.81%	0.64%
2026/06/28	10.52%	7.72%	6.56%	3.57%	4.06%	3.65%	3.46%	2.65%	2.61%	0.9%
2026/06/29	7.58%	8.76%	4.79%	4.57%	3.36%	3.75%	3.22%	2.43%	1.69%	0.6%
2026/06/30	10.05%	7.04%	5.74%	4.96%	4.47%	3.54%	3.52%	3.14%	2.69%	0.61%

cargurus.com
toyota.com
carmax.com
chevrolet.com
cars.com
bmwusa.com
mazdausa.com
carfax.com
ford.com
autonation.com

Carmax led June with a strong start, peaking mid-month. Toyota surged dramatically in the latter half, while Carfax and Cargurus saw declines. The month ended with Carmax’s dominance waning.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers - Last month

1
The 2026 Jeep® Wrangler - Search Our New Inventory https://www.jeep.com
Get 0% APR For 36 Months Or $1,500 Retail Bonus Cash Allowance On 2026 Wrangler Models.
2
Kia Official Site https://www.kia.com › cars
SUVs, Sedans, Hybrids & More — Our Inventory Includes Sports Sedans, Hybrids, Electric Cars, SUVs & Hatchbacks. Kia Provides a...
3
MAZDA USA - Official Site | Discover Mazda Safety https://www.mazdausa.com
See why MAZDA has been ranked a safest car brand. Build & Price Your New Mazda. View Local Offers ...
4
4th of July Sales Event | Save Now On New Chevy Models https://www.socalchevy.com › equinox
Get Great Deals On Your Favorite Chevrolet Models. View Inventory On The Official Site. Call or Visit Your Local SoCal Dealer Today.
5
New Cars, Trucks, SUVs & Hybrids | Toyota Official Site https://www.toyota.com
Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.

In the competitive automotive landscape, Jeep entices with 0% APR offers, while Kia showcases diverse vehicle options. Mazda emphasizes safety, Chevrolet promotes festive savings, and Toyota highlights a comprehensive range of vehicles. Each ad uniquely appeals to different consumer priorities.

Frequently Asked Questions

Why is the US Automotive Manufacturers June 2026 Report useful and how should I use it?

Why is the US Automotive Manufacturers June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Automotive Manufacturers June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Automotive Manufacturers June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Automotive Manufacturers June 2026 Report?

The US Automotive Manufacturers June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Automotive Manufacturers June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Automotive Manufacturers June 2026 Report for?

The US Automotive Manufacturers June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Manufacturers – US

Google AI Overview visibility for Automotive Manufacturers US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Automotive Manufacturers brands

Share of Spend for the top 10 US Automotive Manufacturers brands

Competitor Count for US Automotive Manufacturers

Market Loss & Market Gains for US Automotive Manufacturers

US Automotive Manufacturers Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Frequently Asked Questions

Why is the US Automotive Manufacturers June 2026 Report useful and how should I use it?

Why is the US Automotive Manufacturers June 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Automotive Manufacturers June 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Automotive Manufacturers June 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

Related reports

UK Manufacturers

AUS Manufacturers