US Automotive Manufacturers - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – US

Google AI Overview visibility for Automotive Manufacturers US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.2385495421
79.7614504579
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 14%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.com 11.8
toyota.com 6.9
carfax.com 5.26
carmax.com 4.91
cars.com 4.37
honda.com 4.31
autonation.com 3.43
chevrolet.com 3.35
lexus.com 2.78
jeep.com 2.67
others 50.22
  • cargurus.com - 11.8%
  • toyota.com - 6.9%
  • carfax.com - 5.26%
  • carmax.com - 4.91%
  • cars.com - 4.37%
  • honda.com - 4.31%
  • autonation.com - 3.43%
  • chevrolet.com - 3.35%
  • lexus.com - 2.78%
  • jeep.com - 2.67%
  • others - 50.22%

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Cargurus.com leads with 11.8% click share, followed by Toyota at 6.9%. Others dominate with 50.22%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.com cars.com chevrolet.com toyota.com carmax.com carfax.com honda.com autonation.com subaru.com nissanusa.com
2025/11/01 10.23% 3.27% 2.38% 5.15% 4.61% 3.66% 4.92% 2.34% 2.75% 2.3%
2025/11/02 11.08% 2.99% 2.41% 5.96% 5.12% 3.54% 4.14% 3.82% 2.39% 2.31%
2025/11/03 12.05% 3.46% 2.04% 6.12% 4.77% 3.6% 4.94% 3.3% 2.54% 2.04%
2025/11/04 11.37% 3.87% 2.43% 5.93% 4.36% 3.94% 4.57% 4.51% 2.43% 1.82%
2025/11/05 12.3% 3.84% 2.51% 5.32% 4.76% 4.54% 4.2% 4.17% 2.33% 1.89%
2025/11/06 7.21% 2.26% 4.8% 6.24% 3.65% 3.4% 5.58% 3.47% 2.99% 2.76%
2025/11/07 10.22% 3.09% 2.93% 4.83% 4.97% 4.39% 3.56% 6.18% 2.14% 1.89%
2025/11/08 8.42% 3.41% 3.45% 4.56% 5.39% 4.34% 3.21% 6.61% 1.98% 1.73%
2025/11/09 8.99% 3.38% 2.37% 3.79% 5.68% 4.99% 2.75% 7.42% 1.96% 1.86%
2025/11/10 9.24% 3.68% 2% 4.36% 5.39% 5.14% 3.19% 5.39% 1.79% 1.74%
2025/11/11 10.33% 4% 3.01% 4.25% 5.98% 6.11% 2.76% 5.14% 2.04% 1.74%
2025/11/12 9.96% 4.03% 3.53% 4.99% 4.37% 4.81% 3.98% 5.1% 2.14% 1.95%
2025/11/13 9.94% 3.99% 3.28% 5.12% 3.91% 3.84% 3.79% 6.06% 2.36% 1.99%
2025/11/14 9.84% 3.92% 2.62% 4.55% 4.32% 4.01% 2.93% 8.14% 2.3% 1.86%
2025/11/15 10.41% 3.43% 3.02% 5.36% 4.7% 3.83% 3.27% 8.05% 2.16% 1.65%
2025/11/16 9.4% 3.22% 3.11% 4.99% 4.11% 4.47% 3.07% 9.14% 2.11% 2.27%
2025/11/17 8.88% 3.37% 3.38% 5.37% 3.54% 4.26% 3.09% 10.02% 2.19% 2.02%
2025/11/18 9.8% 4.53% 2.75% 5.38% 4.6% 4.33% 2.54% 3.23% 2.23% 2.02%
2025/11/19 11.29% 5.75% 3.1% 4.51% 5% 4.27% 2.81% 0.9% 1.99% 1.98%
2025/11/20 12.18% 6.45% 3.47% 4.2% 5.07% 4.76% 3.27% 0.58% 1.79% 2.14%
2025/11/21 12.63% 4.33% 2.67% 4.82% 4.51% 4.26% 3.66% 0.83% 2.11% 2.13%
2025/11/22 12.74% 4.61% 3.43% 5.57% 5.37% 5.35% 3.83% 1% 2.07% 1.71%
2025/11/23 12.3% 3.92% 3.74% 5.79% 5.1% 3.89% 4.18% 0.82% 2.17% 2.16%
2025/11/24 8.86% 5.13% 2.79% 5.72% 4.26% 4.15% 4.1% 1.43% 2.29% 2.39%
2025/11/25 10.82% 4.59% 3.3% 5.08% 4.48% 3.92% 3.88% 1.32% 2.11% 2.26%
2025/11/26 10.53% 3.92% 4.09% 4.85% 3.99% 3.16% 4.16% 0.57% 2.4% 2.32%
2025/11/27 9.31% 3.12% 4.97% 5.59% 3.86% 2.95% 4.56% 2.38% 2.43% 2.06%
2025/11/28 8.55% 3.13% 4.98% 4.84% 3.54% 3.01% 4.42% 3.29% 2.52% 2.22%
2025/11/29 9.98% 3.54% 4.66% 4.25% 3.31% 3.36% 4.03% 3.29% 2.51% 2.26%
2025/11/30 9.68% 4.38% 4.38% 3.93% 3.87% 3.4% 3.38% 3.2% 2.41% 2.08%
  • cargurus.com
  • cars.com
  • chevrolet.com
  • toyota.com
  • carmax.com
  • carfax.com
  • honda.com
  • autonation.com
  • subaru.com
  • nissanusa.com

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In November 2025, CarGurus led with fluctuating spend, peaking mid-month. Cars.com and Chevrolet saw steady growth, while Toyota and CarMax maintained moderate levels. AutoNation’s early surge dwindled, ending low. Subaru and NissanUSA remained stable.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 2043
2025/11/02 2074
2025/11/03 2062
2025/11/04 2023
2025/11/05 2010
2025/11/06 1960
2025/11/07 2105
2025/11/08 2115
2025/11/09 2071
2025/11/10 2097
2025/11/11 2055
2025/11/12 2081
2025/11/13 2141
2025/11/14 2098
2025/11/15 2113
2025/11/16 2132
2025/11/17 2072
2025/11/18 2090
2025/11/19 2093
2025/11/20 2053
2025/11/21 2055
2025/11/22 2057
2025/11/23 2034
2025/11/24 2054
2025/11/25 2028
2025/11/26 2035
2025/11/27 2025
2025/11/28 2053
2025/11/29 2023
2025/11/30 2049

Copyright © Adthena. All rights reserved.

November saw fluctuating advertiser numbers, peaking at 2,141 on the 13th. The month concluded with 2,049 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cars.com 0.74%
cargurus.com 0.58%
chevrolet.com 0.57%
bmwusa.com 0.33%
hyundaiusa.com 0.33%
jaguarboston.com -0.15%
jeep.com -0.19%
carmax.com -0.46%
carfax.com -0.8%
autonation.com -3.01%

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AutoNation.com saw a significant drop of 3.01%, while Cars.com gained 0.74%.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.com cars.com carmax.com autonation.com carfax.com toyota.com chevrolet.com honda.com hondadealers.com jeep.com
2025/11/01 16.32% 4.75% 5.95% 3.09% 4.56% 4.02% 1.32% 2.69% 1.83% 1.33%
2025/11/02 16.78% 3.83% 6.93% 4.81% 4.31% 4.24% 1.23% 2.44% 2.02% 0.92%
2025/11/03 17.82% 4.64% 6.21% 4.45% 4.37% 4.11% 1.03% 2.49% 1.48% 1.07%
2025/11/04 17.56% 5% 5.82% 5.67% 4.41% 3.88% 1.1% 2.43% 1.67% 0.95%
2025/11/05 17.82% 4.97% 5.87% 5.48% 5.18% 3.37% 1.23% 2.19% 1.44% 0.97%
2025/11/06 11.9% 3.16% 5.32% 4.38% 4.36% 4.63% 2.47% 3.35% 2.5% 1.59%
2025/11/07 14.79% 3.97% 6.28% 7.03% 5.07% 3.21% 1.56% 1.9% 1.31% 1.03%
2025/11/08 12.75% 4.6% 6.69% 8.72% 4.94% 2.87% 1.48% 1.69% 1.18% 0.95%
2025/11/09 13.3% 4.39% 6.83% 7.43% 5.83% 2.41% 1.22% 1.38% 1.09% 0.97%
2025/11/10 13.2% 4.53% 6.32% 6.25% 5.98% 2.69% 0.93% 1.46% 0.97% 0.88%
2025/11/11 14.54% 4.93% 7.22% 6.07% 6.84% 2.62% 1.44% 1.5% 0.95% 0.75%
2025/11/12 14.66% 5.37% 5.5% 6.1% 5.78% 3.5% 1.68% 2.07% 1.38% 1.05%
2025/11/13 15.57% 5.19% 5.52% 7.33% 4.32% 3.62% 1.8% 1.98% 1.71% 1%
2025/11/14 15.25% 5.05% 5.8% 9.73% 4.49% 3.16% 1.49% 1.35% 1.47% 1.05%
2025/11/15 16.31% 4.6% 6.17% 9.47% 4.41% 3.6% 1.7% 1.56% 1.61% 0.81%
2025/11/16 14.76% 4.31% 5.51% 10.76% 5.25% 3.39% 1.68% 1.39% 1.42% 0.91%
2025/11/17 14.2% 4.32% 5.04% 12.05% 4.94% 3.69% 1.76% 1.41% 1.45% 0.95%
2025/11/18 15.23% 5.56% 6.38% 4.2% 4.84% 3.77% 1.55% 1.36% 1.15% 0.88%
2025/11/19 16.61% 7.56% 6.81% 1.08% 4.77% 3.19% 1.52% 1.43% 1.27% 0.8%
2025/11/20 17.99% 7.86% 6.23% 0.62% 5.1% 2.79% 1.61% 1.47% 0.95% 0.87%
2025/11/21 19.06% 5.44% 5.87% 1.02% 4.66% 3.25% 1.44% 1.6% 1.39% 0.93%
2025/11/22 18.81% 5.67% 7.06% 1.14% 6.15% 3.77% 1.73% 1.78% 1.39% 0.78%
2025/11/23 18.11% 5.17% 6.48% 0.91% 4.56% 4% 1.95% 1.92% 1.37% 0.96%
2025/11/24 13.7% 6.85% 5.9% 1.51% 4.76% 3.71% 1.69% 1.85% 1.4% 1.09%
2025/11/25 15.65% 6.03% 5.92% 1.38% 4.63% 3.31% 1.59% 1.84% 1.45% 0.95%
2025/11/26 15.8% 5.32% 5.42% 0.81% 3.83% 3.4% 1.83% 2.01% 1.53% 0.91%
2025/11/27 14.23% 4.25% 5.39% 3.28% 3.26% 3.93% 2.33% 2.31% 1.77% 1.17%
2025/11/28 13.81% 4.19% 4.82% 4.11% 3.36% 3.4% 2.57% 2.34% 1.42% 0.85%
2025/11/29 15.76% 4.9% 4.92% 3.84% 3.92% 3.1% 2.28% 2.16% 1.49% 0.91%
2025/11/30 14.61% 5.89% 5.31% 4.09% 3.87% 2.87% 2.28% 1.93% 1.7% 1.03%
  • cargurus.com
  • cars.com
  • carmax.com
  • autonation.com
  • carfax.com
  • toyota.com
  • chevrolet.com
  • honda.com
  • hondadealers.com
  • jeep.com

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In November 2025, CarGurus led with fluctuating impressions, peaking mid-month. AutoNation saw a dramatic drop after a strong start. CarMax and Cars.com maintained steady shares, while Toyota and Chevrolet showed minor variations. The month concluded with CarGurus maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers - Last month
  1. 1
    The Official Honda Site | View All Honda Models https://automobiles.honda.com › honda

    Every Honda Vehicle is Designed and Engineered to Unlock a World of Driving Excitement. Build ...

  2. 2
    Hyundai USA https://www.hyundaiusa.com

    Official Site — Hyundai Has America’s Best Warranty. A 10-Year/100,000-Mile Powertrain Limited Warranty. Check Out Our Full Line Of Vehicles Including SUVs, Sedans, Hybrids, Electrics, And More.

  3. 3
    Kia Official Site https://www.kia.com

    View Gallery, Specs and More — Quality & Durability Backed By Kia's Limited 10-Year/100,000 Miles Powertrain Warranty. Our...

  4. 4
    Subaru of America https://www.subaru.com

    The Official Subaru Site — Explore our entire model lineup. From the new Outback to the 2024 Subaru Crosstrek. Visit...

  5. 5
    New Cars, Trucks, SUVs & Hybrids | Toyota Official Site https://www.toyota.com

    Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive advertising, Honda, Hyundai, Kia, Subaru, and Toyota dominate Google’s SERP with compelling narratives. Honda emphasizes driving excitement, while Hyundai and Kia highlight their robust 10-year/100,000-mile warranties. Subaru showcases its diverse lineup, and Toyota offers a comprehensive exploration of its latest models.

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