Share of Clicks for top 10 US Automotive Manufacturers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| toyota.com | 12.34 |
| carmax.com | 9 |
| carfax.com | 8.94 |
| cargurus.com | 5.55 |
| chevrolet.com | 4.05 |
| ford.com | 3.26 |
| jeep.com | 3.25 |
| cars.com | 3.09 |
| lexus.com | 3 |
| autonation.com | 2.93 |
| others | 44.59 |
- toyota.com - 12.34%
- carmax.com - 9%
- carfax.com - 8.94%
- cargurus.com - 5.55%
- chevrolet.com - 4.05%
- ford.com - 3.26%
- jeep.com - 3.25%
- cars.com - 3.09%
- lexus.com - 3%
- autonation.com - 2.93%
- others - 44.59%
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In the automotive PPC landscape, Toyota leads with 12.34% click share, followed by Carmax at 9.00%. ‘Others’ dominate with 44.59%, highlighting diverse competition.
Share of Spend for the top 10 US Automotive Manufacturers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | toyota.com | nissanusa.com | chevrolet.com | ford.com | carmax.com | subaru.com | cargurus.com | cars.com | carfax.com | autonation.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 3.86% | 2.11% | 1.11% | 1.02% | 13.72% | 1.47% | 7.86% | 4.34% | 12.29% | 6.68% |
| 2026/05/02 | 4.07% | 1.83% | 1.29% | 1.2% | 13.42% | 1.44% | 7.97% | 3.84% | 12.52% | 6.47% |
| 2026/05/03 | 3.61% | 1.92% | 1.45% | 1.25% | 14.01% | 1.5% | 8.94% | 3.45% | 11.82% | 6.1% |
| 2026/05/04 | 5.48% | 3.04% | 2.24% | 1.94% | 12.87% | 2.29% | 8.29% | 3.61% | 8.95% | 4.16% |
| 2026/05/05 | 5.55% | 3.41% | 2.46% | 2.36% | 13.03% | 2.61% | 7.68% | 4.78% | 5.16% | 4.1% |
| 2026/05/06 | 6.98% | 3.08% | 2.59% | 2.2% | 11.46% | 2.33% | 6.47% | 4.69% | 6.2% | 5.13% |
| 2026/05/07 | 5.89% | 3.67% | 2.33% | 2.47% | 10.05% | 2.41% | 6.24% | 4.16% | 6.64% | 4.42% |
| 2026/05/08 | 3.78% | 2.29% | 1.64% | 1.31% | 13.96% | 1.48% | 6.68% | 4.61% | 10.67% | 6.96% |
| 2026/05/09 | 4.53% | 2.18% | 1.71% | 1.26% | 13.72% | 1.58% | 6.99% | 3.8% | 10.3% | 6.42% |
| 2026/05/10 | 4.17% | 2.25% | 1.68% | 1.52% | 14.47% | 1.41% | 8.25% | 3.43% | 10.91% | 6.08% |
| 2026/05/11 | 5.02% | 2.33% | 1.94% | 1.14% | 23.67% | 1.42% | 8.96% | 5.33% | 9.49% | 6.8% |
| 2026/05/12 | 4.61% | 1.81% | 2.07% | 1.26% | 24.62% | 1.37% | 8.41% | 4.56% | 12.17% | 5.61% |
| 2026/05/13 | 7.08% | 4.3% | 4.47% | 2.63% | 12.21% | 3.21% | 5.83% | 2.37% | 8.79% | 3.02% |
| 2026/05/14 | 13.42% | 7.36% | 5.65% | 5.48% | 3.31% | 4.87% | 0.84% | 0.9% | 0.21% | 0.06% |
| 2026/05/15 | 3.77% | 2.28% | 1.63% | 1.31% | 13.89% | 1.48% | 6.65% | 4.58% | 10.61% | 6.92% |
| 2026/05/16 | 14.77% | 7.11% | 5.91% | 4.98% | 3.08% | 4.82% | 0.74% | 0.97% | 0.14% | 0.01% |
| 2026/05/17 | 14.29% | 6.85% | 6.4% | 6.31% | 3.21% | 4.8% | 0.69% | 0.8% | 0.17% | 0.03% |
| 2026/05/18 | 11.6% | 7.95% | 6.71% | 5.21% | 2.62% | 5.13% | 0.59% | 0.74% | 0.19% | 0.01% |
| 2026/05/19 | 13.69% | 7.92% | 6.14% | 4.52% | 1.85% | 5.82% | 0.61% | 0.56% | 0.15% | 0.03% |
| 2026/05/20 | 13.94% | 7.51% | 6.93% | 4.78% | 1.3% | 5.36% | 0.77% | 0.85% | 0.1% | 0% |
| 2026/05/21 | 13.6% | 7.26% | 6.35% | 5.68% | 1.89% | 5.24% | 1.37% | 1.1% | 0.14% | 0.05% |
| 2026/05/22 | 15.37% | 7.73% | 6.04% | 5.75% | 2.64% | 5.19% | 1.03% | 0.73% | 0.15% | 0.03% |
| 2026/05/23 | 16.47% | 6.21% | 7.29% | 6.47% | 3.24% | 5.28% | 1.18% | 0.9% | 0.17% | 0.06% |
| 2026/05/24 | 14.89% | 6.94% | 6.46% | 6.31% | 3.63% | 4.58% | 1.01% | 0.89% | 0.21% | 0.07% |
| 2026/05/25 | 15.79% | 6.07% | 8.07% | 5.95% | 4.25% | 3.88% | 1.69% | 0.91% | 0.27% | 0.02% |
| 2026/05/26 | 16.6% | 5.03% | 6.71% | 5.01% | 3.5% | 4.21% | 1.81% | 1.13% | 0.8% | 0.01% |
| 2026/05/27 | 16.33% | 5.84% | 6.24% | 5.72% | 2.72% | 4.09% | 1.36% | 1.07% | 0.82% | 0.05% |
| 2026/05/28 | 15.49% | 6.44% | 5.94% | 5.87% | 2.25% | 4.46% | 1% | 0.88% | 0.53% | 0.03% |
| 2026/05/29 | 15.51% | 6.3% | 6.65% | 4.76% | 3.35% | 4.61% | 0.83% | 0.84% | 0.48% | 0.02% |
| 2026/05/30 | 14.75% | 5.76% | 6.43% | 5.6% | 5.23% | 4.37% | 1.28% | 1.03% | 0.77% | 0% |
| 2026/05/31 | 13.54% | 7.11% | 6.65% | 5.13% | 4.42% | 4.21% | 1.34% | 1.06% | 0.75% | 0% |
- toyota.com
- nissanusa.com
- chevrolet.com
- ford.com
- carmax.com
- subaru.com
- cargurus.com
- cars.com
- carfax.com
- autonation.com
Copyright © Adthena. All rights reserved.
Toyota’s PPC spend surged mid-May, peaking at 16.60% on the 26th. Nissan’s spend steadily increased, reaching 7.11% by month’s end. Chevrolet and Ford showed consistent growth, while CarMax’s spend fluctuated, ending at 4.42%.
Competitor Count for US Automotive Manufacturers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 1830 |
| 2026/05/02 | 1844 |
| 2026/05/03 | 1936 |
| 2026/05/04 | 1964 |
| 2026/05/05 | 1970 |
| 2026/05/06 | 1937 |
| 2026/05/07 | 1960 |
| 2026/05/08 | 1938 |
| 2026/05/09 | 1906 |
| 2026/05/10 | 2004 |
| 2026/05/11 | 3712 |
| 2026/05/12 | 3692 |
| 2026/05/13 | 3310 |
| 2026/05/14 | 3010 |
| 2026/05/15 | 1938 |
| 2026/05/16 | 3000 |
| 2026/05/17 | 3036 |
| 2026/05/18 | 2922 |
| 2026/05/19 | 2750 |
| 2026/05/20 | 2690 |
| 2026/05/21 | 2429 |
| 2026/05/22 | 2445 |
| 2026/05/23 | 2516 |
| 2026/05/24 | 2631 |
| 2026/05/25 | 2453 |
| 2026/05/26 | 2648 |
| 2026/05/27 | 2695 |
| 2026/05/28 | 2629 |
| 2026/05/29 | 2706 |
| 2026/05/30 | 2750 |
| 2026/05/31 | 2810 |
Copyright © Adthena. All rights reserved.
May began with 1,830 advertisers, peaking at 3,712 mid-month. A decline followed, stabilizing at 2,810 by month’s end.
