US Automotive Manufacturers - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – US

Google AI Overview visibility for Automotive Manufacturers US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 50.9561308342
49.0438691658
50%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 11%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
toyota.com 15.02
cargurus.com 10.09
porsche.com 5.45
cars.com 4.16
carmax.com 3.78
bmwusa.com 3.33
jeep.com 3.11
ford.com 3
chevrolet.com 2.62
subaru.com 2.52
others 46.92
  • toyota.com - 15.02%
  • cargurus.com - 10.09%
  • porsche.com - 5.45%
  • cars.com - 4.16%
  • carmax.com - 3.78%
  • bmwusa.com - 3.33%
  • jeep.com - 3.11%
  • ford.com - 3%
  • chevrolet.com - 2.62%
  • subaru.com - 2.52%
  • others - 46.92%

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Toyota leads with 15.02% click share, followed by Cargurus at 10.09%. Others dominate with 46.92%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date toyota.com nissanusa.com cargurus.com subaru.com carmax.com jeep.com cars.com ford.com vw.com porsche.com
2026/08/01 12.43% 4.29% 6.25% 4.67% 3.6% 4.63% 2.21% 5.68% 2.74% 2.32%
2026/08/02 9.64% 5.12% 7.25% 4.11% 3.5% 3.87% 2.27% 4.13% 2.69% 2.5%
2026/08/03 10.61% 4.18% 6.56% 4.08% 3.46% 5.4% 3.33% 5.04% 2.95% 2.27%
2026/08/04 10.96% 4.17% 5.86% 3% 3.18% 4.35% 4.2% 3.85% 3.18% 2.29%
2026/08/05 10.02% 4.06% 7.65% 5.23% 3.45% 2.8% 3.61% 3.4% 4.75% 3.18%
2026/08/06 9.12% 5.63% 8.45% 3.34% 3% 3.3% 3.39% 2.15% 4.92% 1.99%
2026/08/07 11.98% 2.76% 6.83% 3.61% 3.46% 7.5% 3.37% 2.88% 2.81% 2.93%
2026/08/08 8.9% 1.37% 9.57% 2.47% 4.87% 2.55% 3.37% 1.74% 2.65% 3.62%
2026/08/09 10.21% 1.34% 8.34% 4.92% 3.86% 2.46% 3.05% 2.14% 2.97% 2.35%
2026/08/10 8.05% 1.99% 9.28% 3.36% 3.88% 3.2% 3.41% 1.34% 3.3% 3.74%
2026/08/11 10.67% 2.21% 11.43% 2.58% 3.79% 2.28% 3.86% 2.3% 2.79% 1.98%
2026/08/12 10.36% 2.88% 10.07% 3.49% 2.93% 2.43% 3.63% 1.95% 2.88% 1.64%
2026/08/13 8.54% 2.94% 7.99% 2.95% 3.66% 3.57% 3.57% 2.73% 2.39% 2.35%
2026/08/14 10.44% 2.42% 7.66% 3.63% 3.56% 6.07% 3.79% 2.33% 3.2% 2.02%
2026/08/15 10.17% 2.7% 7.92% 2.92% 3.67% 2.39% 2.91% 2.54% 1.89% 1.61%
2026/08/16 14.14% 2.34% 9.27% 4.3% 3.76% 2.48% 2.53% 3.19% 1.81% 1.94%
2026/08/17 9.99% 2.68% 10.58% 3.02% 3.81% 2.3% 3.62% 2.18% 3.25% 2.94%
2026/08/18 9.32% 2.72% 10.24% 3.73% 4.7% 2.25% 4.06% 1.58% 2.49% 3.81%
2026/08/19 12.74% 3.42% 9.33% 2.25% 3.94% 1.63% 4.31% 1.34% 1.66% 3.1%
2026/08/20 13.49% 3.12% 7.22% 3.13% 3.24% 3.15% 3.57% 2.56% 1.85% 2.44%
2026/08/21 14.38% 5.96% 5.99% 2.75% 2.96% 2.73% 4.05% 2.29% 2.4% 2.73%
2026/08/22 12.15% 6.06% 6.19% 3.27% 3.98% 1.87% 4.05% 2.83% 2.17% 3.11%
2026/08/23 10.59% 5.93% 7.35% 3.11% 3.53% 2.28% 3.54% 2.24% 2.23% 2.83%
2026/08/24 10.68% 7.2% 5.76% 3.49% 2.67% 2.4% 3.14% 2.97% 3.63% 3.03%
2026/08/25 13.39% 5.62% 7.34% 3.2% 3.41% 3.93% 3.75% 2.27% 1.46% 2.48%
2026/08/26 10.61% 4.99% 7.28% 3.25% 3.65% 3.12% 3.75% 2.21% 2.24% 2.67%
2026/08/27 10.19% 5.52% 6.99% 3.48% 3.65% 5.39% 4.05% 2.48% 2.35% 2.67%
2026/08/28 10.3% 5.42% 6.14% 3.84% 3.71% 2.43% 3.58% 2.19% 3.52% 1.85%
2026/08/29 12.2% 5.39% 5.47% 3.49% 3.5% 2.92% 3.46% 2.33% 2.94% 3.57%
2026/08/30 12.58% 5.94% 5.77% 3.4% 3.64% 3.4% 2.87% 2.15% 2.52% 2.46%
2026/08/31 10.76% 6.55% 5.81% 4.12% 3.81% 3.49% 3.21% 3.04% 2.71% 2.68%
  • toyota.com
  • nissanusa.com
  • cargurus.com
  • subaru.com
  • carmax.com
  • jeep.com
  • cars.com
  • ford.com
  • vw.com
  • porsche.com

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Toyota’s PPC spend fluctuated, peaking at 14.38% on August 21. Nissan’s share rose steadily, ending at 6.55%. CarGurus saw a mid-month peak, while Subaru’s spend remained stable. The month concluded with Toyota leading.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 2137
2026/08/02 2167
2026/08/03 2056
2026/08/04 2210
2026/08/05 2049
2026/08/06 1985
2026/08/07 1887
2026/08/08 1856
2026/08/09 1923
2026/08/10 2041
2026/08/11 2061
2026/08/12 2064
2026/08/13 2009
2026/08/14 2023
2026/08/15 1995
2026/08/16 2021
2026/08/17 1973
2026/08/18 1985
2026/08/19 1932
2026/08/20 2023
2026/08/21 2021
2026/08/22 2084
2026/08/23 2087
2026/08/24 2115
2026/08/25 2088
2026/08/26 2042
2026/08/27 2088
2026/08/28 2191
2026/08/29 2101
2026/08/30 2110
2026/08/31 2055

Copyright © Adthena. All rights reserved.

August saw a dynamic shift in distinct advertisers, starting at 2,137 and peaking at 2,210. Mid-month fluctuations settled, concluding at 2,055.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
toyota.com 1.29%
nissanusa.com 1.09%
porsche.com 0.74%
rivian.com 0.37%
cars.com 0.36%
lexus.com -0.39%
jeep.com -0.45%
bmwusa.com -0.67%
hyundaiusa.com -0.92%
cargurus.com -2.04%

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Toyota.com and Nissanusa.com lead with increased click share, while Cargurus.com and Hyundaiusa.com face declines.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.com toyota.com cars.com carmax.com bmwusa.com carfax.com porsche.com mazdausa.com vw.com chevrolet.com
2026/08/01 12.62% 8.29% 3.68% 6.29% 3.06% 3.11% 2.23% 1.75% 1.59% 1.76%
2026/08/02 14.18% 7.26% 4.09% 6.12% 3.27% 3.11% 2.15% 2.34% 1.54% 2.15%
2026/08/03 13.73% 6.58% 6.14% 5.87% 3.31% 2.62% 2.17% 2.23% 1.78% 2.31%
2026/08/04 12.56% 7.31% 7.29% 5.7% 3.54% 2.16% 1.93% 2.16% 2.16% 2.7%
2026/08/05 14.53% 6.57% 6.38% 5.73% 2.56% 1.98% 2.51% 2.85% 3.27% 1.14%
2026/08/06 15.68% 6.23% 5.96% 5.16% 3.05% 1.79% 1.68% 1.68% 2.95% 1.1%
2026/08/07 13.45% 8.03% 5.96% 6.03% 2.09% 1.33% 2.74% 1.2% 1.71% 0.91%
2026/08/08 16.92% 5.88% 5.73% 7.3% 1.64% 2.27% 2.49% 1.63% 1.48% 1.34%
2026/08/09 15.49% 6.52% 5.15% 6.31% 1.58% 1.49% 1.97% 0.9% 1.22% 1.77%
2026/08/10 16.3% 5.35% 5.93% 6.04% 1.64% 1.63% 2.61% 1.42% 1.33% 0.74%
2026/08/11 19.2% 6.72% 6.14% 5.59% 1.79% 1.73% 1.74% 1.31% 1.56% 0.97%
2026/08/12 18.2% 6.88% 5.92% 4.71% 2.49% 2.01% 1.37% 1.82% 1.39% 0.96%
2026/08/13 15.73% 6.28% 6.17% 5.85% 1.99% 1.49% 2.08% 1.38% 1.31% 1.45%
2026/08/14 14.76% 7.44% 6.32% 5.82% 1.8% 1.8% 1.77% 1.62% 1.63% 1.03%
2026/08/15 14.76% 6.3% 4.99% 5.7% 1.31% 2.05% 1.56% 1.63% 1.15% 1.63%
2026/08/16 17.35% 8.48% 4.33% 6.01% 1.61% 1.72% 1.52% 2.15% 1.18% 1.17%
2026/08/17 18.06% 6.79% 5.79% 6.01% 1.51% 1.96% 2.41% 1.46% 1.19% 0.87%
2026/08/18 18.56% 5.68% 6.91% 6.98% 1.59% 1.85% 2.69% 0.72% 0.9% 1.19%
2026/08/19 17.14% 6.65% 7.35% 6.13% 1.54% 1.67% 2.61% 0.89% 1.2% 1.51%
2026/08/20 13.8% 8.06% 6.75% 5.61% 1.86% 1.9% 2.06% 1.62% 0.97% 1.32%
2026/08/21 12.13% 7.97% 7.52% 5.44% 2.06% 2.13% 2.32% 1.31% 1.12% 1.32%
2026/08/22 12.15% 7.77% 7.24% 6.19% 1.65% 1.97% 2.5% 1.96% 1.15% 1.43%
2026/08/23 13.78% 6.81% 6.46% 5.65% 1.81% 2.49% 2.13% 1.98% 1.25% 1.71%
2026/08/24 11.8% 6.63% 5.85% 5.21% 1.75% 1.86% 2.37% 1.84% 2.2% 0.85%
2026/08/25 14.05% 7.07% 6.56% 5.74% 1.72% 2.25% 2.11% 1.11% 0.93% 1.15%
2026/08/26 13.69% 7.38% 6.51% 5.9% 1.49% 2.02% 2.1% 1.18% 1.32% 1.22%
2026/08/27 13.48% 6.59% 7.02% 6.08% 1.89% 2.32% 2.25% 1.39% 1.57% 1.08%
2026/08/28 11.86% 7.37% 6.39% 5.51% 2.36% 1.83% 1.63% 1.93% 1.97% 1.44%
2026/08/29 10.82% 8.68% 6.27% 5.4% 2.11% 1.84% 2.69% 1.43% 1.73% 1.31%
2026/08/30 11.22% 8.41% 5.35% 5.61% 1.74% 2.32% 2.02% 1.69% 1.52% 1.15%
2026/08/31 11.66% 7.44% 6.03% 5.9% 2.28% 2.24% 2.14% 1.7% 1.52% 1.34%
  • cargurus.com
  • toyota.com
  • cars.com
  • carmax.com
  • bmwusa.com
  • carfax.com
  • porsche.com
  • mazdausa.com
  • vw.com
  • chevrolet.com

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In August 2026, CarGurus led with fluctuating impressions, peaking mid-month. Toyota and Cars.com showed steady growth, while CarMax and BMWUSA experienced minor dips. The month concluded with CarGurus maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers - Last month
  1. 1
    Kia Official Site https://www.kia.com › cars

    SUVs, Sedans, Hybrids & More — Our Inventory Includes Sports Sedans, Hybrids, Electric Cars, SUVs & Hatchbacks. Kia Provides a...

  2. 2
    MAZDA USA - Official Site | Summer Sales Event https://www.mazdausa.com

    See why MAZDA has been ranked a safest car brand. Build & Price Your New Mazda. View Local Offers ...

  3. 3
    SoCal Chevy Official Site | View Lease & Financing Offers https://www.socalchevy.com

    Search The Latest SoCal Area Chevrolet Vehicle Specials, Incentives, Availability & More. Call Now or Visit Your Local Chevy Dealer Today.

  4. 4
    Houston Toyota Specials - New Toyota Models In Stock https://www.spacecitytoyota.com › toyota › dealership

    Take Command Of Your Next Toyota Journey. Browse Inventory Today At Space City Toyota. Enjoy Out-Of-This-World Convenience With Online Tools...

  5. 5
    New Cars, Trucks, SUVs & Hybrids | Toyota Official Site https://www.toyota.com

    Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.

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Kia, Mazda, Chevy, and Toyota dominate Google’s PPC with compelling ads. Kia highlights diverse inventory, Mazda emphasizes safety and customization, Chevy offers local deals, and Toyota showcases convenience and variety. Each brand uniquely appeals to potential buyers.

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