US Automotive Manufacturers - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – US

Google AI Overview visibility for Automotive Manufacturers US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.6779447074
84.3220552926
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 22%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carmax.com 14.2
carfax.com 10.19
cargurus.com 9.12
toyota.com 7.87
cars.com 6.42
autonation.com 3.02
lexus.com 2.8
jeep.com 2.31
chevrolet.com 2.13
subaru.com 1.89
others 40.05
  • carmax.com - 14.2%
  • carfax.com - 10.19%
  • cargurus.com - 9.12%
  • toyota.com - 7.87%
  • cars.com - 6.42%
  • autonation.com - 3.02%
  • lexus.com - 2.8%
  • jeep.com - 2.31%
  • chevrolet.com - 2.13%
  • subaru.com - 1.89%
  • others - 40.05%

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Carmax leads with 14.2% click share, followed by Carfax at 10.19%. Others dominate with 40.05%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carmax.com cargurus.com carfax.com toyota.com autonation.com cars.com chevrolet.com lexus.com subaru.com nissanusa.com
2026/02/01 18.09% 7.61% 11.99% 3.16% 3.16% 5.6% 1.92% 1.58% 1.59% 2.25%
2026/02/02 8.15% 8.79% 7.26% 4.58% 2.13% 4.55% 2.91% 2.37% 2.09% 2.75%
2026/02/03 15.06% 8.15% 10.2% 4.67% 3.65% 6.52% 2.08% 1.47% 1.46% 2.21%
2026/02/04 15.57% 7.58% 8.9% 4.72% 3.96% 6.22% 1.49% 1.47% 1.53% 2.03%
2026/02/05 15.61% 8.43% 9.95% 3.82% 3.21% 6.03% 1.89% 1.44% 1.52% 2.15%
2026/02/06 18.15% 8.44% 8.99% 4.02% 4.1% 5.61% 1.64% 1.64% 1.57% 1.91%
2026/02/07 17.99% 9.75% 3.04% 4.71% 2.23% 7.25% 1.63% 1.66% 1.78% 2.64%
2026/02/08 17.27% 7.99% 8.68% 5.56% 0.37% 5.42% 2% 1.81% 1.79% 2.46%
2026/02/09 14.68% 8.5% 8.71% 4.12% 3.5% 4.36% 2.08% 1.91% 1.73% 2.4%
2026/02/10 13.71% 9.12% 8.21% 4.9% 5.54% 5.5% 2.28% 1.68% 1.8% 2.22%
2026/02/11 13.33% 8.65% 7.94% 5.9% 4.29% 5.28% 2.19% 1.71% 1.76% 2.58%
2026/02/12 15.14% 8.18% 9.64% 3.7% 3.11% 5.85% 1.84% 1.4% 1.48% 2.08%
2026/02/13 17.62% 8.21% 8.73% 3.9% 3.98% 5.45% 1.59% 1.59% 1.52% 1.86%
2026/02/14 17.46% 9.46% 2.95% 4.57% 2.18% 7.04% 1.58% 1.61% 1.73% 2.57%
2026/02/15 16.87% 7.81% 8.48% 5.43% 0.36% 5.43% 1.96% 1.77% 1.75% 2.41%
2026/02/16 14.36% 8.3% 8.52% 4.02% 3.42% 4.27% 2.03% 1.86% 1.69% 2.35%
2026/02/17 14.05% 10.81% 9.16% 4.2% 4.3% 5.1% 2.01% 1.81% 1.56% 2.44%
2026/02/18 14.32% 7.91% 9.37% 5.44% 4.44% 4.83% 2.29% 1.62% 1.73% 2.45%
2026/02/19 13.09% 7.51% 8.49% 5.16% 4.48% 5.23% 2.14% 2.01% 1.99% 2.52%
2026/02/20 11.7% 7.84% 8.9% 5.06% 5.14% 4.86% 2.14% 1.95% 2.05% 2.42%
2026/02/21 13.64% 8.81% 9.84% 4.59% 3.93% 4.6% 2.11% 2.66% 2.15% 2.38%
2026/02/22 15.93% 7.81% 8.1% 5.73% 4.33% 4.08% 2.71% 2.08% 2.03% 2.56%
2026/02/23 11.63% 6.38% 8.53% 7.55% 3.9% 3.68% 2.36% 2.67% 2.25% 3.48%
2026/02/24 13.45% 6.78% 9.63% 5.25% 4.33% 4.33% 2.77% 2.32% 2.2% 2.56%
2026/02/25 14.28% 6.65% 8.13% 5.63% 4.92% 4.83% 2.25% 2.18% 1.93% 2.35%
2026/02/26 15.93% 7.9% 6.06% 6.64% 5.07% 5.31% 1.93% 1.92% 2.1% 2.14%
2026/02/27 15.93% 8.14% 7.23% 5.86% 4.87% 4.96% 2.2% 1.78% 1.91% 1.98%
2026/02/28 15.64% 8.7% 6.72% 5.73% 4.93% 4.13% 2.35% 2.15% 2.12% 1.81%
  • carmax.com
  • cargurus.com
  • carfax.com
  • toyota.com
  • autonation.com
  • cars.com
  • chevrolet.com
  • lexus.com
  • subaru.com
  • nissanusa.com

Copyright © Adthena. All rights reserved.

Carmax led February with fluctuating spend, peaking early at 18.15%. Cargurus and Carfax followed, showing consistent mid-range values. Toyota and Autonation displayed moderate stability, while Chevrolet, Lexus, Subaru, and Nissanusa maintained lower, steady shares.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 2044
2026/02/02 2271
2026/02/03 2066
2026/02/04 2082
2026/02/05 2073
2026/02/06 2063
2026/02/07 2062
2026/02/08 2077
2026/02/09 2073
2026/02/10 2044
2026/02/11 2077
2026/02/12 2073
2026/02/13 2063
2026/02/14 2062
2026/02/15 2077
2026/02/16 2073
2026/02/17 2828
2026/02/18 2365
2026/02/19 2132
2026/02/20 2167
2026/02/21 2104
2026/02/22 2121
2026/02/23 2125
2026/02/24 2050
2026/02/25 2002
2026/02/26 1967
2026/02/27 1963
2026/02/28 1911

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February saw a dynamic shift in distinct advertisers, peaking at 2,828 on the 17th. The month concluded with a decline, ending at 1,911.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
toyota.com 1.55%
autonation.com 0.8%
lexus.com 0.57%
jeep.com 0.36%
cadillac.com 0.34%
lincoln.com -0.15%
carfax.com -0.16%
cargurus.com -0.64%
carmax.com -1.43%
cars.com -1.95%

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Toyota.com surged with a 1.55% increase, while cars.com faced a 1.95% decline in click share.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carmax.com cargurus.com carfax.com autonation.com cars.com toyota.com chevrolet.com mazdausa.com hondadealers.com bmwusa.com
2026/02/01 19.77% 10.44% 12.36% 3.55% 7.93% 1.87% 1.04% 0.61% 0.66% 0.82%
2026/02/02 10.73% 12.72% 8.03% 2.45% 6.91% 2.94% 1.72% 0.79% 1.44% 1.46%
2026/02/03 16.78% 10.72% 10.48% 3.95% 8.87% 2.49% 1.18% 0.51% 0.6% 0.79%
2026/02/04 17.45% 9.98% 9.25% 4.34% 8.83% 2.47% 0.65% 0.65% 0.68% 0.69%
2026/02/05 17.78% 10.7% 10.49% 3.57% 8.25% 2.24% 0.98% 0.56% 0.64% 0.74%
2026/02/06 19.72% 10.95% 9.52% 4.34% 7.92% 2.21% 0.79% 0.53% 0.69% 0.85%
2026/02/07 20.33% 12.68% 3% 2.51% 10.35% 2.52% 0.82% 0.68% 0.75% 0.73%
2026/02/08 20.38% 10.97% 9.44% 0.43% 8.05% 3.13% 1.03% 0.95% 0.66% 0.89%
2026/02/09 17.4% 11.56% 9.02% 4.35% 6.37% 2.55% 1.16% 0.66% 0.79% 0.95%
2026/02/10 16.14% 12.12% 8.32% 6.26% 8.03% 2.89% 1.21% 0.82% 0.81% 1.09%
2026/02/11 15.88% 11.72% 8.51% 5.01% 7.67% 3.37% 1.29% 0.78% 0.83% 0.9%
2026/02/12 17.78% 10.7% 10.49% 3.57% 8.25% 2.24% 0.98% 0.56% 0.64% 0.74%
2026/02/13 19.72% 10.95% 9.52% 4.34% 7.92% 2.21% 0.79% 0.53% 0.69% 0.85%
2026/02/14 20.33% 12.68% 3% 2.51% 10.35% 2.52% 0.82% 0.68% 0.75% 0.73%
2026/02/15 20.38% 10.97% 9.44% 0.43% 8.05% 3.13% 1.03% 0.95% 0.66% 0.89%
2026/02/16 17.4% 11.56% 9.02% 4.35% 6.37% 2.55% 1.16% 0.66% 0.79% 0.95%
2026/02/17 14.98% 13.63% 9.89% 4.77% 6.62% 2.4% 1.16% 0.63% 0.67% 0.75%
2026/02/18 17.08% 10.6% 10.25% 5.48% 6.87% 3.21% 1.31% 0.69% 0.94% 0.9%
2026/02/19 15.24% 10.92% 9.95% 5.43% 7.43% 3.2% 1.07% 0.81% 1.07% 0.95%
2026/02/20 14.26% 10.99% 9.52% 6.27% 6.6% 3.36% 1.2% 0.93% 0.76% 0.91%
2026/02/21 15.82% 12.06% 10.69% 4.75% 6.06% 3.18% 1.23% 0.7% 0.86% 0.97%
2026/02/22 18.58% 11.14% 9.24% 5.6% 5.23% 3.7% 1.63% 0.68% 0.79% 1.14%
2026/02/23 14.97% 9.27% 9.52% 4.92% 4.76% 4.87% 1.48% 0.8% 1.02% 1.5%
2026/02/24 16.24% 9.67% 10.38% 5.54% 5.69% 3.48% 1.63% 1.15% 1.08% 1.19%
2026/02/25 17.08% 9.52% 8.91% 6.45% 6.39% 3.34% 1.2% 1.19% 0.88% 0.98%
2026/02/26 18.86% 10.84% 6.39% 6.34% 7.35% 3.79% 0.98% 1.42% 0.85% 1.03%
2026/02/27 18.36% 11.47% 8.02% 6.28% 6.68% 3.26% 1.01% 1.01% 1.04% 0.94%
2026/02/28 18.23% 12.54% 7.44% 6.13% 5.63% 3.31% 1.25% 1.19% 0.92% 0.82%
  • carmax.com
  • cargurus.com
  • carfax.com
  • autonation.com
  • cars.com
  • toyota.com
  • chevrolet.com
  • mazdausa.com
  • hondadealers.com
  • bmwusa.com

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Carmax led February with fluctuating impressions, peaking mid-month. Cargurus and Carfax showed steady gains, while Autonation and Cars.com had mixed results. Toyota and Chevrolet saw modest increases, ending the month strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers - Last month
  1. 1
    The Official Chevrolet Website https://www.chevrolet.com

    You'll Feel Unstoppable — Experience the True Hands-Free Driver Assistance Technology With the Chevy Silverado. More...

  2. 2
    Hyundai USA https://www.hyundaiusa.com

    Official Site — Check Out Our Full Line Of Vehicles Including SUVs, Sedans, Hybrids, Electrics, And More. Hyundai Has...

  3. 3
    Jeep® Official Site https://www.jeep.com

    Search Our New Inventory — Looking For Your Next Vehicle? View The Jeep® Lineup And Find Your Perfect SUV. An Iconic & Legendary 4x4 SUV For The Past 80 Years. Jeep® E-Shop Now Available. Trail Rated® 4x4.

  4. 4
    MAZDA USA - Official Site | View Finance & Special Offers https://www.mazdausa.com

    Build & Price Your New Mazda. View Local Offers & Locate A Dealer. Use Our Online Tools to Apply for...

  5. 5
    New Cars, Trucks, SUVs & Hybrids | Toyota Official Site https://www.toyota.com

    Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.

Copyright © Adthena. All rights reserved.

Chevrolet’s ad highlights hands-free technology, while Hyundai emphasizes a diverse vehicle lineup. Jeep focuses on its iconic 4×4 legacy, Mazda offers finance tools, and Toyota showcases a wide range of vehicles. Each ad uniquely appeals to different consumer needs.

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