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US Automotive Manufacturers - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cargurus.com 14.08
carfax.com 4.45
toyota.com 4.19
autonation.com 3.9
honda.com 3.1
lexus.com 2.44
subaru.com 2.33
cars.com 2.19
hyundaiusa.com 1.98
chevrolet.com 1.94
others 59.4

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Cargurus.com leads with 14.08% click share, while ‘others’ dominate at 59.4%, overshadowing top brands like Toyota and Honda.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cargurus.com carfax.com autonation.com toyota.com cars.com subaru.com kia.com nissanusa.com lexus.com honda.com
2025/04/01 11.4% 3.52% 6.58% 2.87% 2.29% 2.93% 1.3% 1.78% 0.88% 2.07%
2025/04/02 13.2% 0% 6.8% 3.06% 2% 2.52% 1.3% 1.36% 0.91% 1.75%
2025/04/03 12.43% 0% 3.7% 3.27% 2.29% 2.9% 1.69% 1.69% 0.91% 1.52%
2025/04/04 11.54% 0% 4.54% 3.96% 2.45% 2.43% 1.39% 1.84% 1.23% 1.68%
2025/04/05 11.41% 0% 6.15% 3.39% 2.03% 2.54% 1.28% 1.61% 1.04% 1.97%
2025/04/06 11.56% 0% 4.55% 4.01% 2.62% 2.59% 1.24% 2.15% 1.33% 2.46%
2025/04/07 12.92% 2.14% 6.27% 2.91% 1.81% 2.33% 1.15% 1.45% 1.14% 1.64%
2025/04/08 12.27% 2.68% 5.51% 3.51% 2.22% 2.56% 1.85% 1.8% 1.18% 1.58%
2025/04/09 12.68% 4.09% 5.44% 2.72% 1.73% 2.26% 0.94% 1.73% 1.32% 1.14%
2025/04/10 12.57% 3.04% 5.13% 2.38% 2.06% 2.78% 1.33% 1.96% 1.86% 1.64%
2025/04/11 12.68% 4.06% 5.16% 2.98% 1.71% 2.37% 1.98% 1.86% 1.64% 1.38%
2025/04/12 12.24% 4.17% 4.56% 3.03% 1.58% 2.15% 1.56% 1.26% 1.27% 1.44%
2025/04/13 10.23% 2.64% 3.3% 2.53% 1.62% 2.14% 1.66% 1.82% 1.63% 1.5%
2025/04/14 11.16% 3.14% 4.46% 3.43% 1.78% 2.43% 1.81% 1.66% 1.61% 1.63%
2025/04/15 11.77% 2.68% 4.66% 3.22% 1.43% 2.59% 1.7% 1.82% 1.69% 1.97%
2025/04/16 11.34% 4.63% 4.36% 2.45% 1.43% 2.21% 1.56% 1.48% 1.55% 1%
2025/04/17 11.99% 6.07% 4.7% 1.92% 1.63% 1.72% 1.08% 1.24% 0.88% 0.54%
2025/04/18 13.94% 5.74% 3.56% 3.07% 2.32% 1.97% 1.49% 1.69% 1.4% 1.4%
2025/04/19 16.42% 6.4% 2.9% 3.07% 2.27% 1.74% 1.31% 1.42% 1.4% 1.46%
2025/04/20 13.94% 5.88% 2.9% 2.06% 1.26% 2.2% 1.34% 1.6% 1.49% 1.82%
2025/04/21 14.58% 5.67% 4.02% 2.19% 2.2% 1.91% 1.68% 1.43% 1.49% 1.65%
2025/04/22 12.74% 4.55% 4.22% 3.73% 1.98% 2.08% 0.84% 1.33% 1.28% 1.38%
2025/04/23 13% 4.83% 4.77% 2.08% 3.08% 2.07% 1.1% 1.15% 1.58% 1.27%
2025/04/24 14.19% 5% 4.15% 2.44% 2.1% 2.33% 2.07% 1.44% 1.7% 1.56%
2025/04/25 14.64% 4.94% 4.68% 2.5% 2.08% 2.34% 2.05% 1.53% 1.83% 1.53%
2025/04/26 11.62% 4.81% 4.04% 3.94% 1.65% 2.05% 1.19% 1.64% 1.51% 1.51%
2025/04/27 10.56% 4.36% 5% 2.76% 1.89% 2.23% 1.27% 1.6% 1.7% 1.4%
2025/04/28 12.96% 4.47% 4% 2.51% 1.83% 2.5% 1.62% 1.69% 1.79% 1.84%
2025/04/29 11.93% 4.77% 3.81% 3.71% 1.8% 2.42% 1.9% 1.74% 1.66% 1.55%
2025/04/30 11.94% 5.53% 4.27% 2.6% 2.57% 2.39% 1.87% 1.79% 1.69% 1.34%

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Cargurus.com led April with fluctuating spend, peaking mid-month. Carfax.com rebounded after a slow start. Autonation.com saw a decline, while Toyota.com maintained stability. The month ended with diverse trends across advertisers.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1843
2025/04/02 1798
2025/04/03 1880
2025/04/04 1961
2025/04/05 1985
2025/04/06 2007
2025/04/07 1943
2025/04/08 1892
2025/04/09 1854
2025/04/10 1857
2025/04/11 1827
2025/04/12 1877
2025/04/13 1902
2025/04/14 1961
2025/04/15 1908
2025/04/16 1900
2025/04/17 1574
2025/04/18 1964
2025/04/19 2025
2025/04/20 1910
2025/04/21 1912
2025/04/22 1928
2025/04/23 1890
2025/04/24 1922
2025/04/25 1890
2025/04/26 2014
2025/04/27 1982
2025/04/28 1904
2025/04/29 1928
2025/04/30 1742

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April saw fluctuating advertiser numbers, peaking at 2,025 on April 19. The month concluded with a decline to 1,742.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
carfax.com 2.75%
cargurus.com 1.48%
vw.com 1.01%
chevrolet.com 0.75%
ford.com 0.61%
continentaltoyota.com -0.37%
honda.com -0.47%
mountainstatestoyota.com -0.5%
oaklawntoyota.com -0.63%
autonation.com -0.71%

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Carfax.com surged with a 2.75 increase, while autonation.com dropped by 0.71. Cargurus.com rose by 1.48, and vw.com gained 1.01. Ford.com improved by 0.61, contrasting with oaklawntoyota.com’s 0.63 decline.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cargurus.com carfax.com autonation.com cars.com toyota.com carmax.com honda.com nissanusa.com hyundaiusa.com chevrolet.com
2025/04/01 14.6% 4.35% 7.9% 2.6% 1.77% 1.74% 1.41% 0.88% 0.84% 0.59%
2025/04/02 17.78% 0% 7.07% 2.43% 1.9% 1.8% 1.17% 0.62% 0.96% 0.53%
2025/04/03 17.31% 0% 4.4% 2.86% 2.03% 1.81% 1.13% 0.82% 1.07% 0.64%
2025/04/04 16.28% 0% 5.17% 2.93% 2.65% 1.37% 1.13% 0.9% 1.12% 0.83%
2025/04/05 16.04% 0% 6.87% 2.46% 2.02% 1.48% 1.28% 0.7% 0.98% 0.65%
2025/04/06 16.17% 0% 5.55% 3.22% 2.46% 1.51% 1.46% 0.96% 0.88% 0.75%
2025/04/07 17.03% 2.79% 7.03% 2.39% 1.88% 1.53% 1.15% 0.67% 0.9% 0.73%
2025/04/08 16.24% 3.56% 6.25% 2.66% 2.1% 1.57% 1.05% 0.84% 0.94% 0.67%
2025/04/09 16.41% 4.66% 5.59% 1.91% 1.59% 1.91% 0.87% 0.76% 0.88% 0.59%
2025/04/10 16.48% 3.79% 5.44% 2.32% 1.47% 1.54% 1.13% 0.84% 0.95% 0.58%
2025/04/11 17.28% 4.64% 5.54% 2.13% 1.72% 1.35% 0.98% 0.76% 0.67% 0.76%
2025/04/12 16.18% 5.05% 5.09% 1.96% 1.62% 1.91% 1.03% 0.58% 0.81% 0.46%
2025/04/13 13.88% 3.47% 4% 1.99% 1.63% 1.57% 1.05% 0.85% 0.74% 0.58%
2025/04/14 15.63% 3.85% 5.15% 2.11% 2.06% 1.49% 1.12% 0.75% 0.83% 0.51%
2025/04/15 15.99% 3.33% 5.05% 1.67% 2.09% 1.93% 1.28% 0.78% 0.48% 0.76%
2025/04/16 15.04% 5.44% 5.02% 1.72% 1.55% 2.04% 0.67% 0.69% 0.84% 0.54%
2025/04/17 14.88% 6.59% 5.19% 1.79% 1.07% 1.46% 0.35% 0.55% 0.84% 0.64%
2025/04/18 18.35% 6.64% 4.37% 2.74% 1.99% 0.99% 0.89% 0.7% 0.69% 0.75%
2025/04/19 21.52% 6.85% 3.49% 2.64% 1.96% 1.52% 0.87% 0.65% 0.6% 0.77%
2025/04/20 18.72% 6.39% 3.31% 1.53% 1.46% 1.4% 1.22% 0.83% 0.75% 0.88%
2025/04/21 19.2% 6.24% 4.16% 2.42% 1.51% 1.18% 1.04% 0.67% 0.86% 0.68%
2025/04/22 17.52% 5.44% 4.61% 2.44% 2.53% 1.53% 0.98% 0.68% 0.56% 0.72%
2025/04/23 17.64% 5.31% 5.42% 3.58% 1.41% 1.19% 0.88% 0.57% 0.63% 0.96%
2025/04/24 19.31% 5.42% 4.56% 2.52% 1.65% 1.48% 1.04% 0.74% 1% 0.63%
2025/04/25 19.7% 5.49% 5.38% 2.44% 1.67% 1.24% 0.95% 0.78% 0.91% 0.8%
2025/04/26 16.68% 5.73% 4.98% 2.07% 2.64% 1.5% 0.99% 0.78% 0.71% 0.97%
2025/04/27 14.33% 5.15% 5.67% 2.31% 1.99% 1.37% 0.96% 0.8% 0.71% 0.8%
2025/04/28 17.59% 5.04% 4.43% 2.36% 1.91% 1.31% 1.19% 0.85% 0.99% 1.08%
2025/04/29 16.96% 5.51% 4.67% 2.16% 2.37% 1.46% 1.03% 0.86% 0.7% 0.89%
2025/04/30 16.16% 6.16% 5.12% 3.13% 1.8% 1.18% 0.89% 0.88% 0.87% 0.83%

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In April 2025, CarGurus led with fluctuating impressions, peaking mid-month. Carfax rebounded from a slow start, while AutoNation saw a decline. Cars.com and Toyota showed steady growth, ending strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    The Official Honda Site https://automobiles.honda.com › honda

    Open to the Possibilities — Discover the Latest Lineup of Honda Models. Customize & Price Yours Today

  2. 2
    Hyundai USA https://www.hyundaiusa.com

    Official Site — Shopping For Your Perfect Hyundai Vehicle Has Never Been Easier W/ Hyundai's Click To Buy. Pick...

  3. 3
    Land Rover® USA (Official) https://www.landroverusa.com

    LandRoverUSA.com — Tough On The Road, Easy On The Eyes. Learn More About Land Rover SUVs At LandRoverUSA.com.

  4. 4
    Lexus.com - Official site https://www.lexus.com

    Browse Lexus Vehicles — Designed to seamlessly blend eye-catching design with exhilarating performance. Dynamic styling...

  5. 5
    Subaru of America https://www.subaru.com

    The Official Subaru Site — Explore our entire model lineup. From the new Outback to the 2024 Subaru Crosstrek. Visit...

Copyright © Adthena. All rights reserved.

In the competitive world of automotive PPC ads, Honda, Hyundai, Land Rover, Lexus, and Subaru captivate audiences with unique propositions. Honda invites customization, Hyundai simplifies buying, Land Rover emphasizes rugged elegance, Lexus blends design with performance, and Subaru showcases its diverse lineup.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.