US Automotive Manufacturers - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – US

Google AI Overview visibility for Automotive Manufacturers US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.175181963
84.824818037
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 21%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carmax.com 12.57
cargurus.com 10.46
carfax.com 9.61
toyota.com 7.84
cars.com 6.03
autonation.com 4.01
lexus.com 2.76
chevrolet.com 2.46
jeep.com 2.16
hyundaiusa.com 1.98
others 40.12
  • carmax.com - 12.57%
  • cargurus.com - 10.46%
  • carfax.com - 9.61%
  • toyota.com - 7.84%
  • cars.com - 6.03%
  • autonation.com - 4.01%
  • lexus.com - 2.76%
  • chevrolet.com - 2.46%
  • jeep.com - 2.16%
  • hyundaiusa.com - 1.98%
  • others - 40.12%

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In the automotive PPC landscape, ‘others’ dominate with 40.12% click share, while carmax.com leads individual advertisers at 12.57%.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carmax.com cargurus.com carfax.com autonation.com toyota.com cars.com nissanusa.com chevrolet.com mazdausa.com hyundaiusa.com
2026/03/01 15.85% 9.62% 8.35% 4.98% 5.43% 4.47% 2.59% 2.32% 1.48% 1.59%
2026/03/02 14.15% 8.66% 8.16% 4.28% 5.36% 4.66% 2.29% 1.79% 1.14% 1.77%
2026/03/03 8.49% 10.79% 10.91% 4.57% 5.18% 5.28% 2.33% 2.12% 1.38% 1.82%
2026/03/04 11.47% 9.55% 10.02% 5.6% 4.48% 5.04% 2.15% 1.98% 1.43% 1.39%
2026/03/05 14.74% 8.8% 8.74% 3.96% 5% 5.74% 2.3% 1.91% 1.89% 1.65%
2026/03/06 14.27% 8.69% 8.38% 4.08% 5.01% 5.92% 2.28% 2.2% 2.2% 1.51%
2026/03/07 10.34% 7.42% 6.36% 2.64% 7.41% 4.42% 3.56% 3.33% 2.84% 2.37%
2026/03/08 15.14% 8.13% 6.4% 4.82% 5.36% 4.44% 2.36% 2.18% 1.76% 2.23%
2026/03/09 14.45% 9.82% 6.04% 4.47% 5.84% 5.14% 2.82% 2.16% 2.17% 1.95%
2026/03/10 12.47% 8.93% 6.75% 4.88% 5.38% 5.07% 2.68% 2.55% 2.27% 2.14%
2026/03/11 12.31% 9.05% 5.84% 4.83% 5.99% 5.8% 2.42% 2.79% 2.3% 2.12%
2026/03/12 14.82% 9.16% 6.83% 4.77% 4.74% 5.52% 1.99% 2.26% 3.15% 1.91%
2026/03/13 13.39% 9.04% 7.42% 5.48% 4.79% 5.64% 2.13% 1.93% 2.2% 1.8%
2026/03/14 14.64% 8.2% 8.25% 6% 4.24% 5.24% 2.24% 2.45% 2.14% 2.04%
2026/03/15 17.05% 7.2% 6.91% 5.94% 4.62% 5.02% 1.92% 2.02% 2.18% 1.99%
2026/03/16 14.35% 10.15% 8.53% 5.9% 4.02% 6.14% 1.6% 2.02% 1.93% 1.52%
2026/03/17 13.41% 11.21% 8.83% 5.15% 3.86% 5.71% 1.84% 1.98% 2.09% 1.58%
2026/03/18 15.61% 8.85% 9.12% 6.79% 4.32% 6.49% 1.56% 1.61% 1.52% 1.29%
2026/03/19 14.15% 9.55% 7.18% 5.52% 4.93% 5.72% 2.25% 2.04% 2.18% 1.95%
2026/03/20 12.55% 8.1% 5.24% 4.99% 5.11% 4.88% 2.74% 2.59% 2.54% 2.57%
2026/03/21 11.4% 9.62% 7.01% 4.71% 6.29% 5.02% 2.45% 2.41% 2.74% 2.62%
2026/03/22 14.93% 10.72% 6.59% 4.23% 4.59% 5.53% 2.36% 2.4% 2.05% 2.3%
2026/03/23 13.01% 10.04% 6.72% 4.69% 4.9% 5.98% 1.81% 2.24% 2.12% 1.53%
2026/03/24 12.1% 9.39% 8.08% 4.32% 4.48% 5.77% 2.41% 2.12% 3.04% 1.64%
2026/03/25 13.88% 8.69% 9.27% 4.47% 6.12% 4.26% 2.18% 2.29% 2.21% 1.91%
2026/03/26 14.79% 9.18% 10.97% 3.86% 4.78% 4.54% 1.99% 1.83% 2% 1.84%
2026/03/27 13.68% 7.65% 8.98% 2.56% 4.95% 5.1% 2.85% 2.5% 2.62% 2.25%
2026/03/28 13.91% 8.86% 9.13% 3.36% 4.69% 4.38% 3.02% 2.5% 2.48% 2.36%
2026/03/29 13.39% 8.08% 7.93% 3.41% 5.43% 3.78% 2.48% 2.79% 2.76% 2.49%
2026/03/30 13.41% 8.69% 10.34% 4.51% 5.47% 3.99% 2.36% 2.44% 1.81% 2.46%
2026/03/31 13.91% 9.54% 8.15% 6.22% 4.96% 4.61% 2.96% 2.37% 2.01% 1.93%
  • carmax.com
  • cargurus.com
  • carfax.com
  • autonation.com
  • toyota.com
  • cars.com
  • nissanusa.com
  • chevrolet.com
  • mazdausa.com
  • hyundaiusa.com

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Carmax.com led March with fluctuating spend, peaking mid-month at 17.05%. Cargurus.com and Carfax.com showed steady trends, while Autonation.com and Toyota.com had moderate variations. Nissanusa.com and Chevrolet.com maintained low shares. Mazdausa.com and Hyundaiusa.com ended with slight increases.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1872
2026/03/02 1909
2026/03/03 1949
2026/03/04 1959
2026/03/05 1951
2026/03/06 1967
2026/03/07 1891
2026/03/08 1856
2026/03/09 1883
2026/03/10 1891
2026/03/11 1901
2026/03/12 1919
2026/03/13 1953
2026/03/14 1926
2026/03/15 1911
2026/03/16 1946
2026/03/17 1953
2026/03/18 1950
2026/03/19 1909
2026/03/20 1902
2026/03/21 1886
2026/03/22 1905
2026/03/23 1922
2026/03/24 1837
2026/03/25 1862
2026/03/26 1858
2026/03/27 1871
2026/03/28 1890
2026/03/29 1841
2026/03/30 1820
2026/03/31 1809

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March saw a dynamic shift in advertisers, starting at 1,872 and peaking at 1,967. The month concluded with a decline to 1,809, reflecting fluctuating market dynamics.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
carfax.com 0.5%
hyundaiusa.com 0.3%
lexus.com 0.22%
porsche.com 0.21%
sihonda.com 0.19%
kia.com -0.15%
cargurus.com -0.27%
autonation.com -0.3%
carmax.com -0.36%
cars.com -0.58%

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Carfax.com surged with a 0.50 increase, while cars.com plummeted by -0.58. Hyundaiusa.com rose by 0.30, contrasting with carmax.com’s -0.36 drop.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carmax.com cargurus.com carfax.com autonation.com cars.com toyota.com mazdausa.com chevrolet.com hondadealers.com bmwusa.com
2026/03/01 18.83% 13.36% 9.06% 5.86% 6.03% 3.18% 1.36% 1.27% 0.81% 0.95%
2026/03/02 17.32% 12.59% 9.1% 5.26% 6.37% 3.23% 0.99% 0.98% 0.76% 1.03%
2026/03/03 10.29% 14.45% 11.45% 5.43% 7.18% 3.28% 1.36% 1.18% 0.92% 0.93%
2026/03/04 13.04% 12.93% 10.36% 6.55% 6.7% 2.8% 1.48% 1.12% 0.78% 0.76%
2026/03/05 16.76% 11.94% 8.89% 4.68% 7.94% 2.99% 1.96% 1.09% 0.84% 0.78%
2026/03/06 16.34% 11.78% 8.88% 4.92% 8.32% 3.07% 2.03% 1.16% 0.89% 0.82%
2026/03/07 13.2% 11.19% 7.21% 3.54% 6.66% 4.73% 3.76% 2.09% 1.5% 1.36%
2026/03/08 17.71% 11.55% 7.18% 5.97% 6.49% 3.59% 2.08% 1.35% 1% 1.12%
2026/03/09 16.89% 13.81% 6.41% 5.03% 7.46% 3.53% 2.22% 1.17% 1.08% 1.02%
2026/03/10 14.86% 12.64% 7.07% 5.74% 7.15% 3.61% 2.55% 1.38% 1.09% 1.06%
2026/03/11 14.76% 13.11% 6% 5.76% 8.08% 3.44% 2.74% 1.53% 1.14% 1.11%
2026/03/12 17.06% 12.88% 7.29% 5.67% 7.71% 2.81% 2.47% 1.2% 1.17% 0.78%
2026/03/13 15.21% 12.79% 7.75% 6.4% 7.81% 2.74% 2.14% 1.11% 1.06% 0.92%
2026/03/14 16.65% 11.72% 8.03% 7.24% 7.64% 2.59% 2.03% 1.36% 0.99% 0.77%
2026/03/15 19.4% 10.39% 7.63% 6.82% 7.32% 2.56% 2.04% 1.19% 1.05% 0.8%
2026/03/16 15.94% 13.83% 8.83% 6.5% 8.13% 2.06% 1.78% 1.1% 1.01% 0.65%
2026/03/17 14.77% 15.2% 9.11% 5.73% 7.75% 2.16% 1.7% 1.18% 0.92% 0.69%
2026/03/18 17.21% 11.55% 9.22% 7.44% 8.38% 2.23% 1.53% 0.88% 0.71% 0.51%
2026/03/19 16.23% 12.88% 7.61% 6.57% 7.71% 2.72% 2.03% 1.16% 0.92% 0.74%
2026/03/20 14.45% 11.73% 5.86% 5.95% 6.76% 3.26% 2.59% 1.57% 1.28% 1.1%
2026/03/21 13.52% 13.85% 7.14% 5.76% 7% 3.73% 3.1% 1.49% 1.4% 1.03%
2026/03/22 16.77% 15.15% 7.07% 5.11% 7.57% 2.66% 2.16% 1.36% 1.35% 0.84%
2026/03/23 14.97% 13.65% 7.26% 5.65% 8.31% 2.92% 2.25% 1.26% 1.03% 0.96%
2026/03/24 14.51% 13.26% 8.73% 5.39% 8.16% 2.69% 2.69% 1.15% 1.08% 1.01%
2026/03/25 16.12% 12.1% 9.87% 5.57% 6.26% 3.51% 2.33% 1.3% 1.03% 0.93%
2026/03/26 17.3% 13.15% 11.86% 4.53% 6.45% 2.8% 2.21% 0.95% 1.35% 0.94%
2026/03/27 15.93% 11.4% 9.62% 3.24% 7.61% 2.99% 2.83% 1.57% 1.2% 1.04%
2026/03/28 16.34% 12.56% 9.76% 3.91% 6.19% 2.96% 2.67% 1.45% 1.21% 1.07%
2026/03/29 16.02% 12.36% 9.2% 4.23% 5.64% 3.26% 3.06% 1.5% 1.32% 1.07%
2026/03/30 15.6% 12.65% 10.89% 5.31% 5.76% 3.33% 1.95% 1.33% 0.85% 1%
2026/03/31 16.28% 13.21% 8.49% 6.88% 6.58% 3.02% 1.98% 1.33% 0.9% 0.88%
  • carmax.com
  • cargurus.com
  • carfax.com
  • autonation.com
  • cars.com
  • toyota.com
  • mazdausa.com
  • chevrolet.com
  • hondadealers.com
  • bmwusa.com

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Carmax.com led March with fluctuating impressions, peaking mid-month at 19.40%. Cargurus.com and Carfax.com followed, showing varied trends. Autonation.com and Cars.com maintained steady shares, while Toyota.com and Mazdausa.com saw minor shifts. The month concluded with Carmax.com still dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers - Last month
  1. 1
    Hyundai USA https://www.hyundaiusa.com

    Official Site — Discover Hyundai's Latest Model Lineup From Hybrids And Electrics To SUVs And Trucks. Get Up To Four Complimentary Oil Changes & Tire Rotations For 3-Years/36,000-Miles. Quality & Craftmanship.

  2. 2
    2026 MAZDA CX-5 Official Site - The All-New 2026 Mazda CX-5 https://www.mazdausa.com

    Explore 2026 MAZDA CX-5 financing & leasing offers. Find your All-New CX-5 today. The All-New...

  3. 3
    Lease Polestar 3 from $549/mo | Addtl $1,000 Conquest Bonus https://www.polestar.com

    Lease Polestar 3 for $549/mo for 27 months. Plus, get an addtl $1,000 Conquest Bonus for EV or select gas vehicle owners. Long Range.

  4. 4
    Porsche USA https://www.porsche.com

    Official Site — Iconic Design DNA. Sports Car Performance. Learn More About Our Current Models. The Porsche You’ve Always Wanted. Built Exactly The Way You Want It. Build Yours. Luxury SUVs.

  5. 5
    New Cars, Trucks, SUVs & Hybrids | Toyota Official Site https://www.toyota.com

    Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.

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In the competitive automotive landscape, Hyundai emphasizes quality and craftsmanship with enticing maintenance offers. Mazda highlights the allure of the all-new CX-5, while Polestar tempts with competitive leasing and bonuses. Porsche captivates with customizable luxury, and Toyota showcases a diverse lineup, appealing to varied consumer needs.

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