US Automotive Manufacturers - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – US

Google AI Overview visibility for Automotive Manufacturers US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 70.1349843614
29.8650156386
70%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 8
92
8%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 9%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
toyota.com 17.56
cargurus.com 7.61
cars.com 4.06
chevrolet.com 3.85
porsche.com 3.43
bmwusa.com 3.09
ford.com 3.07
vw.com 2.84
nissanusa.com 2.82
subaru.com 2.65
others 49.02
  • toyota.com - 17.56%
  • cargurus.com - 7.61%
  • cars.com - 4.06%
  • chevrolet.com - 3.85%
  • porsche.com - 3.43%
  • bmwusa.com - 3.09%
  • ford.com - 3.07%
  • vw.com - 2.84%
  • nissanusa.com - 2.82%
  • subaru.com - 2.65%
  • others - 49.02%

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Toyota leads with 17.56% click share, followed by CarGurus at 7.61%. Others dominate with 49.02%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.com toyota.com nissanusa.com cars.com kia.com subaru.com ford.com chevrolet.com vw.com jeep.com
2026/09/01 5.25% 13.09% 5.64% 2.87% 2.71% 3.78% 3.3% 1.91% 2.16% 2.62%
2026/09/02 5.85% 12.92% 9.2% 3.12% 1.52% 3.12% 2.1% 1.64% 2.05% 3.31%
2026/09/03 5.02% 13.09% 10.17% 3.11% 1.56% 3.99% 2.42% 1.84% 2.03% 2.75%
2026/09/04 4.31% 14.67% 9.23% 2.89% 1.34% 3.97% 2.21% 2.15% 2.91% 2.64%
2026/09/05 4.07% 13.89% 8.83% 2.41% 2.1% 3.74% 3.31% 2.4% 4.17% 3.1%
2026/09/06 4.11% 15.45% 9.28% 2.25% 2.05% 4.16% 3.54% 2.51% 3.04% 3%
2026/09/07 3.53% 16.11% 9.66% 2.78% 2.25% 4.17% 2.95% 2.18% 4.77% 2.21%
2026/09/08 2.94% 18.36% 9.54% 2.48% 2.36% 4.12% 2.93% 2.34% 5.81% 2.96%
2026/09/09 4.33% 13.25% 7.17% 3.01% 2.46% 4.3% 2.84% 3.06% 2.86% 2.32%
2026/09/10 5.24% 14.47% 4.91% 3.19% 2.47% 3.13% 3.27% 2.66% 4.01% 2.73%
2026/09/11 5.39% 16.08% 4.67% 2.65% 1.09% 3.01% 2.13% 2.63% 3.57% 2.22%
2026/09/12 6.26% 13.67% 3.95% 3.1% 1.94% 2.93% 2.24% 2.8% 3.16% 2.35%
2026/09/13 6.61% 12.86% 3.69% 3.26% 1.55% 3.44% 1.82% 3.4% 3.74% 1.95%
2026/09/14 5.85% 15% 2.65% 3.4% 1.65% 2.35% 1.91% 3.7% 3.41% 1.97%
2026/09/15 5.82% 15% 4% 3.27% 1.56% 2.43% 2.18% 2.59% 3.39% 2.01%
2026/09/16 5.68% 13.27% 5.05% 4.3% 1.97% 3.34% 2.34% 2.43% 3.12% 1.75%
2026/09/17 5.8% 13.61% 2.67% 4.29% 1.43% 3.03% 2.38% 3.78% 3% 1.68%
2026/09/18 6.17% 13.65% 2.71% 3.62% 1.45% 3.36% 2.28% 3.93% 2.96% 2.19%
2026/09/19 5.79% 15.28% 2.98% 3.37% 1.3% 2.93% 2.49% 3.92% 3.97% 2.17%
2026/09/20 5.87% 12.09% 2.63% 3.23% 1.93% 2.84% 2.76% 3.56% 4.12% 2.33%
2026/09/21 5.43% 13.5% 2.95% 3.57% 2.27% 3.63% 3.17% 3.46% 3.11% 2.54%
2026/09/22 5.2% 10.77% 3.11% 3.43% 3.48% 4.04% 3.02% 3.59% 2.89% 2.04%
2026/09/23 4.76% 9.06% 3.75% 3.32% 3.74% 4.57% 3.66% 3.19% 4.43% 2.16%
2026/09/24 6.14% 9.26% 3.39% 2.6% 4.87% 3.72% 3.74% 3.42% 2.22% 2.39%
2026/09/25 5.49% 10.12% 3.58% 3.35% 4.26% 3.71% 3.3% 2.14% 2.19% 2.45%
2026/09/26 6.35% 9.13% 3.81% 3.26% 4% 3.26% 3.48% 2.5% 2.91% 2.14%
2026/09/27 7.5% 9.06% 3.89% 3.63% 3.71% 3.22% 2.36% 2.32% 3.06% 1.93%
2026/09/28 6.53% 8.63% 3.29% 3.96% 3.92% 3.17% 2.1% 2.14% 3.03% 2.22%
2026/09/29 6.32% 8.8% 3.22% 3.43% 5.05% 3.62% 2.68% 2.92% 2.79% 2.26%
2026/09/30 7.98% 7.53% 3.79% 3.63% 3.61% 3.46% 3.27% 2.85% 2.35% 2.14%
  • cargurus.com
  • toyota.com
  • nissanusa.com
  • cars.com
  • kia.com
  • subaru.com
  • ford.com
  • chevrolet.com
  • vw.com
  • jeep.com

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In September 2026, Toyota’s PPC spend share started strong, peaking mid-month, then declined. CarGurus saw a steady rise, ending with a significant increase. NissanUSA’s share dropped sharply mid-month, while Kia’s share surged towards the end.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 2021
2026/09/02 2321
2026/09/03 2383
2026/09/04 2451
2026/09/05 2462
2026/09/06 2512
2026/09/07 2491
2026/09/08 2517
2026/09/09 2540
2026/09/10 2482
2026/09/11 2394
2026/09/12 2348
2026/09/13 2352
2026/09/14 2303
2026/09/15 2603
2026/09/16 2548
2026/09/17 2543
2026/09/18 2494
2026/09/19 2510
2026/09/20 2426
2026/09/21 2455
2026/09/22 2443
2026/09/23 2376
2026/09/24 2710
2026/09/25 2544
2026/09/26 2477
2026/09/27 2430
2026/09/28 2450
2026/09/29 2454
2026/09/30 2420

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 2,021 and peaking at 2,710. The month concluded with 2,420 advertisers, reflecting a vibrant market.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cargurus.com 1.66%
kia.com 0.84%
cars.com 0.77%
carfax.com 0.58%
chevrolet.com 0.45%
mclaren.com -0.36%
bmwusa.com -0.49%
hyundaiusa.com -1.06%
nissanusa.com -1.61%
toyota.com -5.46%

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Cargurus.com surged with a 1.66% click share increase, while toyota.com faced a significant 5.46% decline.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.com cars.com toyota.com carmax.com carfax.com bmwusa.com chevrolet.com mazdausa.com vw.com porsche.com
2026/09/01 10.71% 5.74% 8.47% 5.46% 1.95% 2.03% 1.26% 2% 1.35% 3.39%
2026/09/02 11.69% 6.04% 7.12% 4.61% 2.36% 1.29% 1.12% 2.43% 1.18% 1.8%
2026/09/03 10.37% 6.06% 7.38% 5.13% 2.33% 2.15% 1.17% 2.2% 1.29% 1.83%
2026/09/04 8.98% 5.56% 9.27% 4.12% 2.13% 2.2% 1.59% 3.31% 1.33% 1.66%
2026/09/05 8.42% 4.93% 9.27% 4.16% 2.2% 2.26% 1.57% 2.61% 1.83% 1.41%
2026/09/06 9% 4.3% 9.82% 3.73% 1.93% 2.78% 1.84% 3% 1.63% 1.89%
2026/09/07 7.76% 5.11% 10.96% 3.61% 1.61% 3.01% 1.54% 2.9% 2.12% 1.57%
2026/09/08 6.8% 4.85% 13.96% 3.09% 1.42% 2.83% 1.81% 2.77% 2.48% 1.17%
2026/09/09 9.66% 5.61% 9.25% 3.13% 1.44% 3.38% 2.42% 3.16% 1.62% 1.04%
2026/09/10 10.27% 5.7% 10.24% 3.36% 1.95% 3.28% 2.05% 2.32% 2.1% 1.42%
2026/09/11 10.79% 5.09% 10.38% 3.15% 1.76% 2.64% 1.77% 2.22% 1.96% 1.34%
2026/09/12 12.03% 5.44% 8.63% 3.33% 2.03% 1.47% 1.93% 1.96% 1.85% 1.29%
2026/09/13 12.85% 5.28% 7.75% 3.05% 1.67% 1.92% 2.39% 1.79% 2.28% 1.12%
2026/09/14 11.27% 5.35% 8.86% 3.09% 1.76% 1.53% 2.6% 2.05% 2.14% 0.94%
2026/09/15 10.99% 5.67% 8.76% 2.85% 2.36% 1.87% 1.73% 2.76% 2.1% 1.24%
2026/09/16 10.93% 7.76% 8.23% 3.06% 1.86% 2.05% 1.69% 1.22% 1.82% 1.34%
2026/09/17 10.61% 7.23% 7.4% 2.78% 1.79% 1.71% 2.43% 1.96% 1.86% 1.25%
2026/09/18 11.33% 6.44% 7.26% 2.94% 1.82% 1.59% 2.27% 2.18% 1.77% 1.05%
2026/09/19 11.22% 6.35% 8.7% 2.57% 1.74% 1.73% 2.55% 1.49% 2.18% 1.04%
2026/09/20 11.25% 5.85% 6.04% 2.57% 1.73% 1.65% 2.6% 1.89% 2.29% 1.24%
2026/09/21 10.82% 6.85% 7.04% 2.07% 1.72% 1.6% 2.05% 2.47% 1.54% 1.53%
2026/09/22 10.16% 6.1% 6.81% 1.71% 1.66% 2.12% 2.4% 2.34% 1.48% 1.75%
2026/09/23 9.57% 6.29% 6.46% 2.29% 1.64% 2.42% 2.45% 2.37% 2.18% 1.58%
2026/09/24 11.19% 4.31% 6.35% 2.51% 2.5% 1.47% 2.17% 2.52% 1.33% 1.57%
2026/09/25 9.98% 5.74% 6.4% 2.38% 2.55% 1.83% 1.53% 2.6% 1.17% 1.75%
2026/09/26 11.62% 5.82% 5.83% 2.55% 2.94% 1.65% 1.84% 2.37% 1.47% 1.55%
2026/09/27 13.11% 5.96% 5.4% 3.34% 2.73% 1.62% 1.56% 2.38% 1.45% 1.44%
2026/09/28 11.6% 6.65% 5.54% 3.01% 2.96% 1.87% 1.22% 2.61% 1.55% 1.42%
2026/09/29 11.97% 6.25% 5.79% 3.15% 3.21% 1.64% 1.72% 2.23% 1.56% 1.35%
2026/09/30 13.89% 6.14% 4.72% 3.66% 3.59% 1.69% 1.68% 1.61% 1.31% 0.94%
  • cargurus.com
  • cars.com
  • toyota.com
  • carmax.com
  • carfax.com
  • bmwusa.com
  • chevrolet.com
  • mazdausa.com
  • vw.com
  • porsche.com

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In September 2026, CarGurus led with a fluctuating impression share, peaking at 13.89%. Toyota saw a mid-month dip, while Cars.com steadily climbed. Carfax and CarMax showed late-month gains, ending with CarGurus dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers - Last month
  1. 1
    Kia Official Site https://www.kia.com

    SUVs, Sedans, Hybrids & More — Our Inventory Includes Sports Sedans, Hybrids, Electric Cars, SUVs & Hatchbacks. Kia Provides a Wide Range Of Cars That Meet Your Lifestyle.

  2. 2
    2026 MAZDA CX-5 Official Site - View Finance & Special Offers https://www.mazdausa.com

    Discover the Mazda CX-5. A crossover SUV built to inspire confidence in every drive. Explore 2026...

  3. 3
    SoCal Chevy Official Site | View Lease & Financing Offers https://www.socalchevy.com

    Search The Latest SoCal Area Chevrolet Vehicle Specials, Incentives, Availability & More. Call Now or Visit Your Local Chevy Dealer Today.

  4. 4
    Subaru of America - The Official Subaru Site - Built to Last https://www.subaru.com

    See Subaru's full lineup of hybrid, electric, gas, and wilderness vehicles.

  5. 5
    New Cars, Trucks, SUVs & Hybrids | Toyota Official Site https://www.toyota.com

    Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.

Copyright © Adthena. All rights reserved.

In the competitive automotive landscape, Kia, Mazda, Chevy, Subaru, and Toyota captivate audiences with diverse offerings. Kia emphasizes lifestyle adaptability, Mazda inspires confidence, Chevy highlights local deals, Subaru promises durability, and Toyota showcases versatility. Each brand uniquely connects with potential buyers through tailored messaging.

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