US Automotive Manufacturers - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – US

Google AI Overview visibility for Automotive Manufacturers US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.1247068424
76.8752931576
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 19%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
toyota.com 13.88
cargurus.com 8.61
porsche.com 5.82
bmwusa.com 4.45
ford.com 4.33
chevrolet.com 4.12
carmax.com 4
carfax.com 3.78
cars.com 3.45
jeep.com 3.18
others 44.38
  • toyota.com - 13.88%
  • cargurus.com - 8.61%
  • porsche.com - 5.82%
  • bmwusa.com - 4.45%
  • ford.com - 4.33%
  • chevrolet.com - 4.12%
  • carmax.com - 4%
  • carfax.com - 3.78%
  • cars.com - 3.45%
  • jeep.com - 3.18%
  • others - 44.38%

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Toyota leads with 13.88% click share, followed by Cargurus at 8.61%. Others dominate with 44.38%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date toyota.com nissanusa.com jeep.com cargurus.com bmwusa.com carmax.com ford.com chevrolet.com subaru.com cars.com
2026/07/01 4.79% 6.56% 3.61% 4.41% 4.23% 5.45% 2.54% 5.46% 4.11% 4.18%
2026/07/02 13.12% 4.99% 2.23% 6.98% 3.04% 4.58% 3.52% 4.37% 3.08% 3.85%
2026/07/03 10.48% 5.39% 3.02% 4.44% 3.78% 3.97% 4.95% 5.96% 3.73% 2.37%
2026/07/04 11.65% 4.01% 2.44% 3.92% 4.6% 4% 3.88% 5.27% 3.38% 2.5%
2026/07/05 11.73% 4.09% 2.21% 4.54% 3.9% 4.64% 5.06% 5.82% 3.02% 1.54%
2026/07/06 10.03% 3.66% 3.76% 4.74% 3.26% 4.48% 3.78% 5% 3.99% 1.71%
2026/07/07 13.41% 4.34% 3.2% 3.77% 3.97% 3.47% 4.49% 6.67% 4.19% 2.27%
2026/07/08 12.31% 3.51% 3.67% 6.14% 5.06% 3.76% 6.3% 4.4% 2.74% 2.87%
2026/07/09 7.88% 2.39% 1.74% 11.17% 2.14% 5.34% 3.44% 3.34% 2.4% 4.77%
2026/07/10 12.55% 2.38% 2.63% 8.31% 3.16% 4.32% 4.52% 4.31% 2.94% 3.66%
2026/07/11 10.1% 3.41% 3.67% 7.95% 3.33% 5.97% 2.75% 3.89% 2.96% 3.81%
2026/07/12 12.94% 3.52% 3.13% 7.66% 3.43% 4.95% 3.99% 4.7% 3.23% 3.81%
2026/07/13 13.41% 3.26% 1.92% 6.69% 3.24% 4.27% 4.72% 3.38% 3.65% 4.07%
2026/07/14 9.71% 2.69% 3.53% 8.59% 3.22% 4.08% 2.93% 2.77% 4.25% 2.86%
2026/07/15 8.64% 2.95% 3.19% 9.62% 3.67% 5.32% 2.65% 3.02% 2.93% 2.97%
2026/07/16 11.74% 5.04% 2.71% 6.93% 3.72% 4.26% 4.05% 2.83% 3.03% 2.76%
2026/07/17 7.87% 3.95% 4.88% 9.08% 3.7% 4.55% 4.87% 2.92% 3.2% 3.27%
2026/07/18 7.42% 2.97% 3.1% 9.37% 3.14% 4.74% 4.32% 4.61% 2.95% 3.54%
2026/07/19 7.35% 2.5% 3.51% 10.76% 2.29% 5% 4.32% 2.45% 5.91% 2.91%
2026/07/20 6.4% 3.06% 4.73% 11.09% 2.71% 5.62% 3.12% 3.12% 3.76% 1.93%
2026/07/21 9.44% 2.61% 3.42% 8.69% 3.12% 3.96% 2.84% 2.69% 4.12% 2.77%
2026/07/22 8.62% 3.76% 3.15% 8.15% 3.69% 4.66% 3.14% 3.4% 2.79% 3.35%
2026/07/23 8.26% 3.17% 3.77% 7.91% 3.5% 3.95% 3.14% 2.93% 3.67% 3.33%
2026/07/24 8.73% 3.89% 3.25% 7.14% 3.76% 3.87% 4.11% 3.84% 2.9% 3.02%
2026/07/25 9.46% 2.67% 2.74% 7.16% 3.84% 4.24% 4.87% 4.01% 2.58% 3.23%
2026/07/26 7.98% 2.89% 2.47% 7.59% 3.58% 4.03% 3.41% 3.93% 4.24% 3.44%
2026/07/27 11.97% 3.43% 3.57% 7.13% 4.08% 2.92% 4.03% 4.04% 3.15% 3.04%
2026/07/28 7.8% 3.84% 3.66% 6.82% 3.73% 2.85% 3.92% 3.95% 2.8% 2.79%
2026/07/29 10.26% 4.65% 3.12% 6.92% 4.24% 3.48% 3.5% 3.48% 3.75% 2.37%
2026/07/30 11.05% 5.26% 3.24% 5.26% 3.73% 3.14% 4.78% 3.97% 2.8% 2.13%
2026/07/31 10.62% 5.56% 5.16% 4.08% 3.73% 3.56% 3.37% 3.17% 3.08% 1.99%
  • toyota.com
  • nissanusa.com
  • jeep.com
  • cargurus.com
  • bmwusa.com
  • carmax.com
  • ford.com
  • chevrolet.com
  • subaru.com
  • cars.com

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Toyota’s PPC spend share fluctuated, peaking at 13.41% on July 7 and 13. Nissan’s share was steady, ending at 5.56%. Jeep’s share rose to 5.16% by month’s end.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1571
2026/07/02 1876
2026/07/03 1782
2026/07/04 1796
2026/07/05 1820
2026/07/06 1693
2026/07/07 1720
2026/07/08 1898
2026/07/09 2088
2026/07/10 2165
2026/07/11 2162
2026/07/12 2184
2026/07/13 2131
2026/07/14 2016
2026/07/15 2037
2026/07/16 2011
2026/07/17 1963
2026/07/18 2077
2026/07/19 2098
2026/07/20 1979
2026/07/21 2016
2026/07/22 2430
2026/07/23 2415
2026/07/24 2473
2026/07/25 2490
2026/07/26 2497
2026/07/27 2352
2026/07/28 2201
2026/07/29 2168
2026/07/30 2187
2026/07/31 2119

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July saw a dynamic rise in distinct advertisers, peaking at 2,497 on July 26. The month concluded with a slight dip to 2,119.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
porsche.com 0.94%
jeep.com 0.57%
cargurus.com 0.32%
bmwusa.com 0.23%
polestar.com 0.18%
cars.com -0.28%
ford.com -0.32%
chevrolet.com -0.35%
carmax.com -0.56%
toyota.com -2.4%

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Porsche.com surged with a 0.94% click share increase, while toyota.com faced a significant drop of 2.4%.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date toyota.com cargurus.com carmax.com bmwusa.com cars.com carfax.com porsche.com chevrolet.com mazdausa.com ford.com
2026/07/01 3.15% 8.96% 8.95% 4.32% 7.29% 4% 1.41% 4.62% 3.33% 1.56%
2026/07/02 9.44% 14.1% 7.58% 2.69% 6.4% 4.25% 1.49% 3.65% 2.45% 1.96%
2026/07/03 9.08% 9.19% 6.62% 3.7% 4.42% 3.82% 2.17% 5% 2.71% 2.76%
2026/07/04 9.39% 8.4% 7.16% 4.62% 3.62% 3.39% 3.16% 4.74% 4.07% 2.14%
2026/07/05 9.2% 9.52% 7.94% 3.65% 2.64% 3.81% 3% 4.55% 3.57% 2.9%
2026/07/06 8.44% 9.68% 7.84% 3.26% 3.07% 3.02% 1.97% 4.33% 2.62% 2.22%
2026/07/07 11.63% 7.64% 5.95% 4.2% 3.59% 3.07% 2.11% 5.19% 2.47% 2.44%
2026/07/08 9.72% 11.35% 5.41% 4.41% 5.1% 3.05% 1.06% 3.14% 2.31% 3.18%
2026/07/09 5.79% 15.9% 6.82% 1.8% 6.9% 3.47% 2.03% 2.2% 1.51% 1.6%
2026/07/10 8.29% 14.3% 6.42% 2.81% 6% 3.87% 1.06% 3.14% 1.63% 2.15%
2026/07/11 6.93% 13.45% 8.61% 2.78% 6.03% 4.9% 1.84% 2.87% 1.67% 1.5%
2026/07/12 8.26% 13.47% 7.65% 3.08% 6.13% 4.37% 2.34% 3.36% 1.5% 1.97%
2026/07/13 9.65% 13.03% 6.69% 2.87% 6.31% 3.46% 2.37% 2.62% 1.57% 2.4%
2026/07/14 6.46% 15.68% 6.55% 3.02% 5.11% 3.79% 2.53% 2.12% 2.27% 1.53%
2026/07/15 5.54% 16.42% 7.9% 3% 5.12% 4.5% 2% 2.08% 1.3% 1.24%
2026/07/16 8.07% 12.64% 6.91% 3.31% 4.79% 4.08% 1.64% 2.15% 1.25% 1.96%
2026/07/17 5.54% 15.88% 7.4% 2.85% 4.96% 4.19% 1.35% 2.18% 1.16% 2.13%
2026/07/18 5.42% 15.61% 7.14% 2.61% 5.62% 4.51% 1.87% 2.94% 1.7% 1.86%
2026/07/19 5.1% 17.79% 7.53% 2.08% 4.64% 3.88% 2.01% 1.89% 1.12% 2.08%
2026/07/20 5.15% 18.42% 8.56% 2.35% 3.29% 3.84% 2.62% 1.87% 1.37% 1.44%
2026/07/21 6.46% 15.68% 6.55% 3.02% 5.11% 3.79% 2.53% 2.12% 2.27% 1.53%
2026/07/22 5.85% 13.79% 6.97% 3.17% 5.49% 4.28% 1.85% 2.47% 1.8% 1.51%
2026/07/23 5.65% 13.58% 6% 3.18% 5.28% 4.24% 2.41% 2.31% 1.72% 1.61%
2026/07/24 6.21% 12.46% 5.92% 3.33% 4.97% 4.15% 2.21% 2.66% 1.31% 1.97%
2026/07/25 6.69% 12.28% 5.84% 3.34% 5.03% 3.57% 2.28% 2.57% 1.98% 2.31%
2026/07/26 5.89% 12.39% 5.81% 3.01% 5.24% 3.48% 2.11% 2.89% 1.62% 1.7%
2026/07/27 8.68% 12.74% 4.68% 3.65% 4.78% 3.19% 2.2% 2.79% 2.09% 1.98%
2026/07/28 6.22% 12.16% 4.42% 3.4% 4.47% 2.96% 2.05% 2.93% 3.33% 1.94%
2026/07/29 7.49% 12.87% 5.66% 3.63% 3.74% 3.14% 2.58% 2.51% 1.92% 1.86%
2026/07/30 8.19% 10.04% 5.33% 3.53% 3.48% 3.15% 2.52% 2.98% 2.22% 2.58%
2026/07/31 8.57% 7.86% 6.08% 3.41% 3.38% 3.13% 2.79% 2.41% 1.89% 1.72%
  • toyota.com
  • cargurus.com
  • carmax.com
  • bmwusa.com
  • cars.com
  • carfax.com
  • porsche.com
  • chevrolet.com
  • mazdausa.com
  • ford.com

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In July 2026, Toyota’s PPC impression share fluctuated, peaking at 11.63% on the 7th. CarGurus led with a high of 18.42% on the 20th. By month’s end, Toyota stabilized at 8.57%, while CarGurus dropped to 7.86%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers - Last month
  1. 1
    Acura Official Site https://www.acura.com/

    See Our Full Lineup of New Acuras. Build and Price Yours Online Today. High Performance. Premium Features. Advanced Safety Features. Android Auto™. Apple CarPlay™.

  2. 2
    Hyundai USA https://www.hyundaiusa.com

    Official Site — Check Out Our Full Line Of Vehicles Including SUVs, Sedans, Hybrids, Electrics, And More. Hyundai Has America’s Best Warranty. A 10-Year/100,000-Mile Powertrain Limited Warranty.

  3. 3
    Kia Official Site https://www.kia.com › cars

    SUVs, Sedans, Hybrids & More — Our Inventory Includes Sports Sedans, Hybrids, Electric Cars, SUVs & Hatchbacks. Kia Provides a...

  4. 4
    2026 MAZDA CX-90 | Summer Sales Event https://www.mazdausa.com

    Discover the Mazda CX-90. A 3-row SUV built to inspire confidence in every drive. Feel reassurance...

  5. 5
    New Cars, Trucks, SUVs & Hybrids | Toyota Official Site https://www.toyota.com

    Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.

Copyright © Adthena. All rights reserved.

Acura, Hyundai, Kia, Mazda, and Toyota captivate with diverse offerings. Acura emphasizes performance and tech, Hyundai highlights warranties, Kia showcases variety, Mazda inspires confidence, and Toyota offers comprehensive exploration. Each ad uniquely appeals to different consumer desires.

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