Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
cargurus.com | 12.22 |
autonation.com | 5.73 |
toyota.com | 4.58 |
carfax.com | 3.89 |
honda.com | 3.29 |
cars.com | 3.05 |
jeep.com | 3.03 |
lexus.com | 2.75 |
carmax.com | 2.65 |
chevrolet.com | 2.26 |
others | 56.55 |
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Cargurus.com leads with 12.22% click share, followed by Autonation.com at 5.73%. Others dominate with 56.55%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Date | cargurus.com | autonation.com | carfax.com | cars.com | carmax.com | toyota.com | subaru.com | lexus.com | honda.com | chevrolet.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/06/01 | 11.44% | 2.81% | 3.67% | 3.61% | 2.72% | 4.11% | 2.74% | 1.99% | 2.52% | 2.39% |
2025/06/02 | 12.8% | 3.58% | 2.67% | 3.41% | 2.77% | 3.58% | 2.55% | 2.21% | 2.02% | 2.39% |
2025/06/03 | 8.44% | 3.25% | 2.45% | 1.93% | 2.76% | 6.15% | 3.95% | 4.37% | 1.92% | 3.56% |
2025/06/04 | 11.15% | 5.25% | 3.47% | 3.24% | 2.84% | 5.61% | 2.39% | 1.9% | 1.48% | 1.97% |
2025/06/05 | 6.6% | 5.72% | 4.13% | 3.03% | 2.85% | 5.18% | 2.63% | 2.42% | 2.15% | 2.34% |
2025/06/06 | 7.93% | 5.04% | 4.43% | 3% | 2.5% | 6.45% | 3.28% | 2.41% | 2.43% | 2.39% |
2025/06/07 | 8.76% | 6.26% | 3.97% | 2.97% | 2.76% | 4.38% | 2.55% | 2.2% | 1.94% | 2.56% |
2025/06/08 | 9.83% | 7.47% | 4.58% | 2.33% | 3.17% | 4.76% | 2.71% | 2.28% | 1.92% | 1.83% |
2025/06/09 | 8.59% | 6.58% | 2.63% | 3.74% | 2.59% | 4.58% | 2.51% | 2.43% | 1.82% | 2.1% |
2025/06/10 | 9.3% | 5.48% | 1.76% | 2.27% | 1.74% | 4.79% | 3.19% | 2.74% | 2.31% | 3.04% |
2025/06/11 | 9.05% | 6.39% | 3.15% | 3.03% | 2.09% | 4.27% | 2.94% | 2.18% | 2.02% | 1.98% |
2025/06/12 | 8.7% | 7.29% | 2.49% | 2.17% | 1.85% | 3.83% | 2.96% | 2.37% | 1.97% | 2.27% |
2025/06/13 | 9.12% | 7.36% | 2.99% | 2.36% | 2.77% | 3.49% | 2.63% | 1.75% | 1.59% | 2.34% |
2025/06/14 | 9.24% | 7.65% | 3.17% | 2.43% | 2.8% | 3.57% | 2.91% | 2.43% | 1.91% | 2.25% |
2025/06/15 | 8.07% | 6.49% | 3.13% | 2.15% | 2.28% | 3.52% | 2.73% | 1.97% | 1.61% | 2.58% |
2025/06/16 | 11.11% | 7.5% | 2.34% | 2% | 1.76% | 4.72% | 2.85% | 1.94% | 1.68% | 2.84% |
2025/06/17 | 9.13% | 7.8% | 3.2% | 2.27% | 2.3% | 3.76% | 2.41% | 1.99% | 1.55% | 2.33% |
2025/06/18 | 9.46% | 6.84% | 2.35% | 2.48% | 2.27% | 4.77% | 3.02% | 2.13% | 1.84% | 2.52% |
2025/06/19 | 10.44% | 8.56% | 2.26% | 1.99% | 1.59% | 4.02% | 2.84% | 2.27% | 1.64% | 2.79% |
2025/06/20 | 9.15% | 7.78% | 2.23% | 1.52% | 1.72% | 2.55% | 2.37% | 1.85% | 1.56% | 2.09% |
2025/06/21 | 9.16% | 7.04% | 3.1% | 1.69% | 1.5% | 2.92% | 2.59% | 2.32% | 1.93% | 2.62% |
2025/06/22 | 8.42% | 7.92% | 2.28% | 1.04% | 1.68% | 4.59% | 2.68% | 2.36% | 1.7% | 2.49% |
2025/06/23 | 10.42% | 6.85% | 2.7% | 1.66% | 1.57% | 2.96% | 2.51% | 1.95% | 1.71% | 2.34% |
2025/06/24 | 10.82% | 7.24% | 3.31% | 2.13% | 2.14% | 3.38% | 2.21% | 1.82% | 1.51% | 1.7% |
2025/06/25 | 9.47% | 7.54% | 2.95% | 2.62% | 2.04% | 2.33% | 2.28% | 1.67% | 1.61% | 2.19% |
2025/06/26 | 10.4% | 9.2% | 3.07% | 2.24% | 1.82% | 2.09% | 2.36% | 1.77% | 1.5% | 1.74% |
2025/06/27 | 10.97% | 7.19% | 3.91% | 2.53% | 2.08% | 2.94% | 2.44% | 1.77% | 1.88% | 2.01% |
2025/06/28 | 10.9% | 8.81% | 3.99% | 2.81% | 1.7% | 1.76% | 2.61% | 1.79% | 1.71% | 2.01% |
2025/06/29 | 11.34% | 10% | 3.01% | 2.57% | 1.91% | 1.63% | 2.45% | 1.53% | 1.39% | 2.1% |
2025/06/30 | 10.83% | 8.18% | 5.02% | 2.91% | 2.85% | 2.69% | 2.02% | 1.59% | 1.55% | 1.25% |
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In June 2025, CarGurus led with fluctuating spend shares, peaking mid-month. AutoNation steadily climbed, while Carfax and Cars.com showed varied trends. Toyota’s share dipped, and Chevrolet ended with a decline.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/06/01 | 1718 |
2025/06/02 | 1765 |
2025/06/03 | 1222 |
2025/06/04 | 1748 |
2025/06/05 | 1738 |
2025/06/06 | 1650 |
2025/06/07 | 1729 |
2025/06/08 | 1712 |
2025/06/09 | 1540 |
2025/06/10 | 1657 |
2025/06/11 | 1780 |
2025/06/12 | 1718 |
2025/06/13 | 1807 |
2025/06/14 | 1813 |
2025/06/15 | 1838 |
2025/06/16 | 1711 |
2025/06/17 | 1818 |
2025/06/18 | 1762 |
2025/06/19 | 1712 |
2025/06/20 | 1779 |
2025/06/21 | 1742 |
2025/06/22 | 1824 |
2025/06/23 | 1759 |
2025/06/24 | 1845 |
2025/06/25 | 1860 |
2025/06/26 | 1765 |
2025/06/27 | 1884 |
2025/06/28 | 1815 |
2025/06/29 | 1853 |
2025/06/30 | 2011 |
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June saw a dynamic shift in distinct advertisers, starting at 1,718 and peaking at 2,011. The month ended with a significant increase, indicating heightened competition.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, cargurus.com surged with a 1.49% click share increase, while toyota.com faced a decline of 1.66%. Jeep.com and autonation.com also saw positive growth, contrasting with carmax.com and others.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Date | cargurus.com | autonation.com | carfax.com | cars.com | carmax.com | toyota.com | honda.com | jeep.com | nissanusa.com | lexus.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/06/01 | 18.61% | 3.76% | 3.43% | 4.86% | 3.49% | 2.95% | 1.65% | 1.24% | 1.12% | 0.98% |
2025/06/02 | 19.42% | 4.32% | 3.22% | 4.28% | 3.39% | 2.72% | 1.26% | 0.72% | 0.97% | 0.99% |
2025/06/03 | 15.95% | 4.97% | 3.23% | 2.83% | 3.86% | 4.53% | 2.23% | 0.72% | 1.28% | 2.24% |
2025/06/04 | 17.47% | 6.47% | 4.29% | 4.33% | 3.52% | 3.45% | 1.01% | 0.59% | 1% | 0.9% |
2025/06/05 | 10.85% | 7.52% | 4.82% | 4.42% | 3.79% | 3.81% | 1.64% | 0.52% | 1.1% | 1.18% |
2025/06/06 | 12.86% | 6.63% | 4.51% | 4.25% | 3.42% | 4.27% | 1.68% | 0.88% | 1.18% | 1.17% |
2025/06/07 | 13.04% | 7.38% | 5.17% | 4.06% | 3.47% | 3.34% | 1.31% | 0.8% | 0.93% | 1.02% |
2025/06/08 | 15.22% | 8.58% | 5.47% | 3.23% | 4.03% | 2.78% | 1.39% | 0.79% | 0.97% | 1.01% |
2025/06/09 | 13.23% | 8.24% | 3.45% | 4.91% | 3.04% | 2.73% | 1.16% | 0.9% | 0.97% | 1.04% |
2025/06/10 | 15.6% | 6.74% | 2.4% | 3.41% | 2.4% | 3.4% | 1.59% | 1.3% | 1.24% | 1.32% |
2025/06/11 | 14.49% | 7.29% | 3.66% | 4.13% | 2.65% | 2.63% | 1.31% | 1.02% | 0.88% | 1% |
2025/06/12 | 14.12% | 8.85% | 3.32% | 3.08% | 2.55% | 2.61% | 1.52% | 0.96% | 1.03% | 1.12% |
2025/06/13 | 14.64% | 8.62% | 3.51% | 3.08% | 3.19% | 2.21% | 1.04% | 0.93% | 0.9% | 0.79% |
2025/06/14 | 14.35% | 8.58% | 3.73% | 3.34% | 3.33% | 2.46% | 1.35% | 0.67% | 0.91% | 1.16% |
2025/06/15 | 13.46% | 8.1% | 3.99% | 3% | 2.8% | 2.38% | 1.21% | 0.65% | 0.86% | 0.95% |
2025/06/16 | 16.9% | 9.75% | 2.72% | 2.95% | 2.23% | 2.62% | 1.1% | 1.51% | 0.83% | 0.92% |
2025/06/17 | 14.4% | 8.91% | 3.89% | 3.16% | 2.84% | 2.21% | 0.97% | 0.77% | 0.93% | 0.98% |
2025/06/18 | 15.78% | 8.18% | 3.15% | 3.45% | 2.69% | 2.81% | 1.4% | 0.92% | 0.74% | 1% |
2025/06/19 | 16.58% | 10.07% | 2.96% | 2.86% | 2.12% | 2.3% | 1.19% | 2.51% | 0.94% | 1.06% |
2025/06/20 | 15.18% | 9.08% | 2.84% | 2.26% | 2.12% | 1.62% | 1.29% | 3.1% | 0.78% | 0.87% |
2025/06/21 | 15.26% | 8.15% | 2.72% | 2.36% | 2.01% | 1.83% | 1.39% | 1.21% | 0.92% | 1.06% |
2025/06/22 | 14.07% | 8.93% | 2.84% | 1.54% | 2.12% | 2.53% | 1.47% | 1.86% | 0.88% | 1.04% |
2025/06/23 | 15.58% | 7.65% | 2.82% | 2.16% | 2.04% | 1.93% | 1.18% | 1.48% | 0.76% | 0.91% |
2025/06/24 | 16.7% | 8.39% | 3.66% | 2.77% | 2.57% | 1.9% | 1.11% | 0.93% | 0.82% | 0.86% |
2025/06/25 | 14.82% | 8.39% | 3.55% | 3.37% | 2.64% | 1.41% | 1.11% | 1.39% | 0.74% | 0.77% |
2025/06/26 | 16.52% | 10.49% | 3.42% | 2.95% | 2.35% | 1.25% | 0.88% | 0.68% | 0.65% | 0.79% |
2025/06/27 | 16.54% | 8.55% | 4.34% | 3.39% | 2.54% | 1.88% | 1.31% | 0.84% | 0.85% | 0.86% |
2025/06/28 | 16.78% | 9.76% | 4.51% | 3.7% | 2.23% | 1.11% | 1.22% | 1.15% | 0.68% | 0.79% |
2025/06/29 | 16.75% | 11.37% | 3.81% | 3.35% | 2.36% | 1.17% | 0.9% | 0.65% | 0.82% | 0.74% |
2025/06/30 | 15.72% | 8.91% | 5.5% | 3.57% | 3.13% | 1.58% | 0.94% | 0.93% | 0.82% | 0.74% |
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In June 2025, CarGurus led with fluctuating impressions, peaking early and stabilizing mid-month. AutoNation steadily climbed, while Carfax and Cars.com showed varied trends. Toyota and Honda saw declines, with Jeep and NissanUSA maintaining low shares. Lexus remained consistent.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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