US Automotive Manufacturers - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.com 12.22
autonation.com 5.73
toyota.com 4.58
carfax.com 3.89
honda.com 3.29
cars.com 3.05
jeep.com 3.03
lexus.com 2.75
carmax.com 2.65
chevrolet.com 2.26
others 56.55
  • cargurus.com - 12.22%
  • autonation.com - 5.73%
  • toyota.com - 4.58%
  • carfax.com - 3.89%
  • honda.com - 3.29%
  • cars.com - 3.05%
  • jeep.com - 3.03%
  • lexus.com - 2.75%
  • carmax.com - 2.65%
  • chevrolet.com - 2.26%
  • others - 56.55%

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Cargurus.com leads with 12.22% click share, followed by Autonation.com at 5.73%. Others dominate with 56.55%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.com autonation.com carfax.com cars.com carmax.com toyota.com subaru.com lexus.com honda.com chevrolet.com
2025/06/01 11.44% 2.81% 3.67% 3.61% 2.72% 4.11% 2.74% 1.99% 2.52% 2.39%
2025/06/02 12.8% 3.58% 2.67% 3.41% 2.77% 3.58% 2.55% 2.21% 2.02% 2.39%
2025/06/03 8.44% 3.25% 2.45% 1.93% 2.76% 6.15% 3.95% 4.37% 1.92% 3.56%
2025/06/04 11.15% 5.25% 3.47% 3.24% 2.84% 5.61% 2.39% 1.9% 1.48% 1.97%
2025/06/05 6.6% 5.72% 4.13% 3.03% 2.85% 5.18% 2.63% 2.42% 2.15% 2.34%
2025/06/06 7.93% 5.04% 4.43% 3% 2.5% 6.45% 3.28% 2.41% 2.43% 2.39%
2025/06/07 8.76% 6.26% 3.97% 2.97% 2.76% 4.38% 2.55% 2.2% 1.94% 2.56%
2025/06/08 9.83% 7.47% 4.58% 2.33% 3.17% 4.76% 2.71% 2.28% 1.92% 1.83%
2025/06/09 8.59% 6.58% 2.63% 3.74% 2.59% 4.58% 2.51% 2.43% 1.82% 2.1%
2025/06/10 9.3% 5.48% 1.76% 2.27% 1.74% 4.79% 3.19% 2.74% 2.31% 3.04%
2025/06/11 9.05% 6.39% 3.15% 3.03% 2.09% 4.27% 2.94% 2.18% 2.02% 1.98%
2025/06/12 8.7% 7.29% 2.49% 2.17% 1.85% 3.83% 2.96% 2.37% 1.97% 2.27%
2025/06/13 9.12% 7.36% 2.99% 2.36% 2.77% 3.49% 2.63% 1.75% 1.59% 2.34%
2025/06/14 9.24% 7.65% 3.17% 2.43% 2.8% 3.57% 2.91% 2.43% 1.91% 2.25%
2025/06/15 8.07% 6.49% 3.13% 2.15% 2.28% 3.52% 2.73% 1.97% 1.61% 2.58%
2025/06/16 11.11% 7.5% 2.34% 2% 1.76% 4.72% 2.85% 1.94% 1.68% 2.84%
2025/06/17 9.13% 7.8% 3.2% 2.27% 2.3% 3.76% 2.41% 1.99% 1.55% 2.33%
2025/06/18 9.46% 6.84% 2.35% 2.48% 2.27% 4.77% 3.02% 2.13% 1.84% 2.52%
2025/06/19 10.44% 8.56% 2.26% 1.99% 1.59% 4.02% 2.84% 2.27% 1.64% 2.79%
2025/06/20 9.15% 7.78% 2.23% 1.52% 1.72% 2.55% 2.37% 1.85% 1.56% 2.09%
2025/06/21 9.16% 7.04% 3.1% 1.69% 1.5% 2.92% 2.59% 2.32% 1.93% 2.62%
2025/06/22 8.42% 7.92% 2.28% 1.04% 1.68% 4.59% 2.68% 2.36% 1.7% 2.49%
2025/06/23 10.42% 6.85% 2.7% 1.66% 1.57% 2.96% 2.51% 1.95% 1.71% 2.34%
2025/06/24 10.82% 7.24% 3.31% 2.13% 2.14% 3.38% 2.21% 1.82% 1.51% 1.7%
2025/06/25 9.47% 7.54% 2.95% 2.62% 2.04% 2.33% 2.28% 1.67% 1.61% 2.19%
2025/06/26 10.4% 9.2% 3.07% 2.24% 1.82% 2.09% 2.36% 1.77% 1.5% 1.74%
2025/06/27 10.97% 7.19% 3.91% 2.53% 2.08% 2.94% 2.44% 1.77% 1.88% 2.01%
2025/06/28 10.9% 8.81% 3.99% 2.81% 1.7% 1.76% 2.61% 1.79% 1.71% 2.01%
2025/06/29 11.34% 10% 3.01% 2.57% 1.91% 1.63% 2.45% 1.53% 1.39% 2.1%
2025/06/30 10.83% 8.18% 5.02% 2.91% 2.85% 2.69% 2.02% 1.59% 1.55% 1.25%
  • cargurus.com
  • autonation.com
  • carfax.com
  • cars.com
  • carmax.com
  • toyota.com
  • subaru.com
  • lexus.com
  • honda.com
  • chevrolet.com

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In June 2025, CarGurus led with fluctuating spend shares, peaking mid-month. AutoNation steadily climbed, while Carfax and Cars.com showed varied trends. Toyota’s share dipped, and Chevrolet ended with a decline.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 1718
2025/06/02 1765
2025/06/03 1222
2025/06/04 1748
2025/06/05 1738
2025/06/06 1650
2025/06/07 1729
2025/06/08 1712
2025/06/09 1540
2025/06/10 1657
2025/06/11 1780
2025/06/12 1718
2025/06/13 1807
2025/06/14 1813
2025/06/15 1838
2025/06/16 1711
2025/06/17 1818
2025/06/18 1762
2025/06/19 1712
2025/06/20 1779
2025/06/21 1742
2025/06/22 1824
2025/06/23 1759
2025/06/24 1845
2025/06/25 1860
2025/06/26 1765
2025/06/27 1884
2025/06/28 1815
2025/06/29 1853
2025/06/30 2011

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June saw a dynamic shift in distinct advertisers, starting at 1,718 and peaking at 2,011. The month ended with a significant increase, indicating heightened competition.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cargurus.com 1.49%
jeep.com 1.11%
autonation.com 1.05%
alfaromeousa.com 0.27%
friendlyford.com 0.19%
honda.com -0.46%
cars.com -0.56%
mountainstatestoyota.com -0.57%
carmax.com -0.61%
toyota.com -1.66%

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In the past month, cargurus.com surged with a 1.49% click share increase, while toyota.com faced a decline of 1.66%. Jeep.com and autonation.com also saw positive growth, contrasting with carmax.com and others.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.com autonation.com carfax.com cars.com carmax.com toyota.com honda.com jeep.com nissanusa.com lexus.com
2025/06/01 18.61% 3.76% 3.43% 4.86% 3.49% 2.95% 1.65% 1.24% 1.12% 0.98%
2025/06/02 19.42% 4.32% 3.22% 4.28% 3.39% 2.72% 1.26% 0.72% 0.97% 0.99%
2025/06/03 15.95% 4.97% 3.23% 2.83% 3.86% 4.53% 2.23% 0.72% 1.28% 2.24%
2025/06/04 17.47% 6.47% 4.29% 4.33% 3.52% 3.45% 1.01% 0.59% 1% 0.9%
2025/06/05 10.85% 7.52% 4.82% 4.42% 3.79% 3.81% 1.64% 0.52% 1.1% 1.18%
2025/06/06 12.86% 6.63% 4.51% 4.25% 3.42% 4.27% 1.68% 0.88% 1.18% 1.17%
2025/06/07 13.04% 7.38% 5.17% 4.06% 3.47% 3.34% 1.31% 0.8% 0.93% 1.02%
2025/06/08 15.22% 8.58% 5.47% 3.23% 4.03% 2.78% 1.39% 0.79% 0.97% 1.01%
2025/06/09 13.23% 8.24% 3.45% 4.91% 3.04% 2.73% 1.16% 0.9% 0.97% 1.04%
2025/06/10 15.6% 6.74% 2.4% 3.41% 2.4% 3.4% 1.59% 1.3% 1.24% 1.32%
2025/06/11 14.49% 7.29% 3.66% 4.13% 2.65% 2.63% 1.31% 1.02% 0.88% 1%
2025/06/12 14.12% 8.85% 3.32% 3.08% 2.55% 2.61% 1.52% 0.96% 1.03% 1.12%
2025/06/13 14.64% 8.62% 3.51% 3.08% 3.19% 2.21% 1.04% 0.93% 0.9% 0.79%
2025/06/14 14.35% 8.58% 3.73% 3.34% 3.33% 2.46% 1.35% 0.67% 0.91% 1.16%
2025/06/15 13.46% 8.1% 3.99% 3% 2.8% 2.38% 1.21% 0.65% 0.86% 0.95%
2025/06/16 16.9% 9.75% 2.72% 2.95% 2.23% 2.62% 1.1% 1.51% 0.83% 0.92%
2025/06/17 14.4% 8.91% 3.89% 3.16% 2.84% 2.21% 0.97% 0.77% 0.93% 0.98%
2025/06/18 15.78% 8.18% 3.15% 3.45% 2.69% 2.81% 1.4% 0.92% 0.74% 1%
2025/06/19 16.58% 10.07% 2.96% 2.86% 2.12% 2.3% 1.19% 2.51% 0.94% 1.06%
2025/06/20 15.18% 9.08% 2.84% 2.26% 2.12% 1.62% 1.29% 3.1% 0.78% 0.87%
2025/06/21 15.26% 8.15% 2.72% 2.36% 2.01% 1.83% 1.39% 1.21% 0.92% 1.06%
2025/06/22 14.07% 8.93% 2.84% 1.54% 2.12% 2.53% 1.47% 1.86% 0.88% 1.04%
2025/06/23 15.58% 7.65% 2.82% 2.16% 2.04% 1.93% 1.18% 1.48% 0.76% 0.91%
2025/06/24 16.7% 8.39% 3.66% 2.77% 2.57% 1.9% 1.11% 0.93% 0.82% 0.86%
2025/06/25 14.82% 8.39% 3.55% 3.37% 2.64% 1.41% 1.11% 1.39% 0.74% 0.77%
2025/06/26 16.52% 10.49% 3.42% 2.95% 2.35% 1.25% 0.88% 0.68% 0.65% 0.79%
2025/06/27 16.54% 8.55% 4.34% 3.39% 2.54% 1.88% 1.31% 0.84% 0.85% 0.86%
2025/06/28 16.78% 9.76% 4.51% 3.7% 2.23% 1.11% 1.22% 1.15% 0.68% 0.79%
2025/06/29 16.75% 11.37% 3.81% 3.35% 2.36% 1.17% 0.9% 0.65% 0.82% 0.74%
2025/06/30 15.72% 8.91% 5.5% 3.57% 3.13% 1.58% 0.94% 0.93% 0.82% 0.74%
  • cargurus.com
  • autonation.com
  • carfax.com
  • cars.com
  • carmax.com
  • toyota.com
  • honda.com
  • jeep.com
  • nissanusa.com
  • lexus.com

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In June 2025, CarGurus led with fluctuating impressions, peaking early and stabilizing mid-month. AutoNation steadily climbed, while Carfax and Cars.com showed varied trends. Toyota and Honda saw declines, with Jeep and NissanUSA maintaining low shares. Lexus remained consistent.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers - Last month
  1. 1
    The Official Chevrolet Website https://www.chevrolet.com

    Time to Take Charge u2014 Visit Our Official Site to Learn More About the Perks & Benefits of Chevy Electric Trucks.

  2. 2
    The Official Honda Site https://automobiles.honda.com u203a honda u203a models

    Build & Price Your New Honda u2014 Every Honda Vehicle is Designed and Engineered to Unlock a World of Driving Excitement.

  3. 3
    Hyundai USA https://www.hyundaiusa.com

    Official Site u2014 Shopping For Your Perfect Hyundai Vehicle Has Never Been Easier W/ Hyundai's Click To Buy. Pick...

  4. 4
    Lexus.com - Official site https://www.lexus.com

    Experience the Luxury of Lexus u2014 Designed to seamlessly blend eye-catching design with exhilarating performance. Dynamic styling, exhilarating handling. Explore and customize your Lexus today. Brave design.

  5. 5
    Subaru of America https://www.subaru.com

    The Official Subaru Site u2014 Explore our entire model lineup. From the new Outback to the 2024 Subaru Crosstrek. Visit...

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