Share of Clicks for top 10 UK Automotive Manufacturers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| mercedes-benz.co.uk | 8.86 |
| carwow.co.uk | 8.51 |
| volkswagen.co.uk | 7.37 |
| audi.co.uk | 5.61 |
| cinch.co.uk | 4.61 |
| ford.co.uk | 4.25 |
| cargurus.co.uk | 3.96 |
| polestar.com | 3.96 |
| skoda.co.uk | 3.71 |
| toyota.co.uk | 3.65 |
| others | 45.51 |
- mercedes-benz.co.uk - 8.86%
- carwow.co.uk - 8.51%
- volkswagen.co.uk - 7.37%
- audi.co.uk - 5.61%
- cinch.co.uk - 4.61%
- ford.co.uk - 4.25%
- cargurus.co.uk - 3.96%
- polestar.com - 3.96%
- skoda.co.uk - 3.71%
- toyota.co.uk - 3.65%
- others - 45.51%
Copyright © Adthena. All rights reserved.
In the automotive PPC landscape, ‘others’ dominate with 45.51% click share, while Mercedes-Benz leads individual brands at 8.86%, followed by Carwow at 8.51%.
Share of Spend for the top 10 UK Automotive Manufacturers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | cargurus.co.uk | volkswagen.co.uk | nissan.co.uk | carwow.co.uk | polestar.com | cinch.co.uk | audi.co.uk | mercedes-benz.co.uk | ford.co.uk | skoda.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 3.83% | 5.55% | 4.81% | 5.85% | 5.76% | 4.98% | 6.51% | 5.58% | 3.47% | 6.3% |
| 2026/09/02 | 4.3% | 6.16% | 6.01% | 7.29% | 2.77% | 5.18% | 4.85% | 5.87% | 2.73% | 4.53% |
| 2026/09/03 | 4.66% | 6.4% | 3.36% | 7.31% | 3.86% | 5.3% | 3.54% | 6.25% | 3.12% | 5.04% |
| 2026/09/04 | 4.04% | 7.49% | 4.23% | 8.77% | 3.36% | 5.74% | 3.55% | 5.49% | 2.83% | 5.42% |
| 2026/09/05 | 3.76% | 9.28% | 5.46% | 7.53% | 3.76% | 4.01% | 3.91% | 7.81% | 4.09% | 4.05% |
| 2026/09/06 | 3.74% | 7.35% | 5.45% | 7.82% | 4.51% | 3.55% | 5.53% | 6.49% | 4.99% | 4.63% |
| 2026/09/07 | 4.11% | 7.29% | 7.1% | 8.48% | 4.28% | 4.48% | 3.94% | 6.45% | 3.51% | 4.09% |
| 2026/09/08 | 3.95% | 7.21% | 4.65% | 8.47% | 4.69% | 3.83% | 4.82% | 7.42% | 3.61% | 4.73% |
| 2026/09/09 | 3.86% | 5.92% | 7.19% | 7.34% | 5.49% | 3.41% | 5.25% | 7.47% | 4.97% | 5.35% |
| 2026/09/10 | 3.95% | 6.65% | 8.64% | 6.36% | 4.93% | 3.89% | 5.21% | 7.22% | 3.87% | 4.45% |
| 2026/09/11 | 3.56% | 6.7% | 7.93% | 6.17% | 4.28% | 4.69% | 5.1% | 6.66% | 4.74% | 4.17% |
| 2026/09/12 | 3.34% | 5.54% | 9.36% | 5.71% | 4.36% | 5.21% | 5.22% | 9.11% | 3.91% | 3.82% |
| 2026/09/13 | 4.62% | 6.08% | 6.11% | 6.33% | 4.82% | 7.15% | 5.33% | 7.83% | 3.77% | 4.2% |
| 2026/09/14 | 3.96% | 5.04% | 5.54% | 6.69% | 4.82% | 6.38% | 5.32% | 9.97% | 3.88% | 4.01% |
| 2026/09/15 | 4.21% | 4.49% | 8.61% | 8.11% | 2.73% | 6.12% | 5.64% | 9.56% | 2.95% | 4.61% |
| 2026/09/16 | 4.85% | 5.66% | 5.62% | 10.66% | 3.14% | 7.48% | 5.41% | 7.24% | 3.98% | 3.25% |
| 2026/09/17 | 5.32% | 6.04% | 3.7% | 11.2% | 3.13% | 7.5% | 5.76% | 6.81% | 2.84% | 3.04% |
| 2026/09/18 | 5.26% | 5.38% | 5.87% | 10.46% | 4.25% | 7.07% | 5.79% | 6.8% | 2.92% | 3.83% |
| 2026/09/19 | 4.94% | 4.45% | 6.47% | 12.53% | 4.05% | 7.3% | 5.94% | 6.38% | 3.74% | 3.45% |
| 2026/09/20 | 5.64% | 5.22% | 8.1% | 11.87% | 3.82% | 6.3% | 5.65% | 7.9% | 3.15% | 2.53% |
| 2026/09/21 | 6.9% | 5.49% | 5.92% | 12.89% | 3.95% | 6.79% | 4.87% | 6.3% | 2.67% | 2.85% |
| 2026/09/22 | 6.44% | 5.08% | 7.38% | 12.32% | 4.92% | 7.71% | 5.02% | 6.88% | 2.98% | 2.96% |
| 2026/09/23 | 6.03% | 6.02% | 6.28% | 12.03% | 4.56% | 6.36% | 3.67% | 7.27% | 2.85% | 2.87% |
| 2026/09/24 | 8.72% | 6.91% | 4.51% | 13.37% | 4.21% | 4.84% | 2.01% | 5.77% | 1.9% | 3.03% |
| 2026/09/25 | 7.45% | 6.19% | 10.1% | 11.32% | 4.82% | 4.82% | 2.3% | 6.12% | 2.43% | 2.54% |
| 2026/09/26 | 7.88% | 7.24% | 8.16% | 10.57% | 4.43% | 4.92% | 3.91% | 5.98% | 3.24% | 2.68% |
| 2026/09/27 | 7.01% | 6.87% | 7.02% | 11.5% | 4.27% | 4.78% | 4.34% | 7.06% | 2.87% | 3.17% |
| 2026/09/28 | 9.13% | 8.1% | 5.79% | 9% | 4.78% | 4.79% | 4.87% | 5.94% | 3.55% | 2.63% |
| 2026/09/29 | 9.04% | 8.03% | 8.14% | 7.14% | 5.06% | 4.69% | 3.86% | 7.68% | 2.41% | 3.47% |
| 2026/09/30 | 8.63% | 8.41% | 8.24% | 6.34% | 5.81% | 5.44% | 3.93% | 3.64% | 3.04% | 2.64% |
- cargurus.co.uk
- volkswagen.co.uk
- nissan.co.uk
- carwow.co.uk
- polestar.com
- cinch.co.uk
- audi.co.uk
- mercedes-benz.co.uk
- ford.co.uk
- skoda.co.uk
Copyright © Adthena. All rights reserved.
Carwow.co.uk led September’s PPC spend, peaking at 13.37% on the 24th. Cargurus.co.uk and Volkswagen.co.uk followed, with notable increases mid-month. Ford.co.uk and Skoda.co.uk trailed, showing consistent lower spend.
Competitor Count for UK Automotive Manufacturers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 185 |
| 2026/09/02 | 206 |
| 2026/09/03 | 204 |
| 2026/09/04 | 215 |
| 2026/09/05 | 233 |
| 2026/09/06 | 246 |
| 2026/09/07 | 236 |
| 2026/09/08 | 217 |
| 2026/09/09 | 226 |
| 2026/09/10 | 221 |
| 2026/09/11 | 206 |
| 2026/09/12 | 203 |
| 2026/09/13 | 193 |
| 2026/09/14 | 195 |
| 2026/09/15 | 218 |
| 2026/09/16 | 223 |
| 2026/09/17 | 218 |
| 2026/09/18 | 222 |
| 2026/09/19 | 223 |
| 2026/09/20 | 232 |
| 2026/09/21 | 218 |
| 2026/09/22 | 207 |
| 2026/09/23 | 203 |
| 2026/09/24 | 225 |
| 2026/09/25 | 233 |
| 2026/09/26 | 231 |
| 2026/09/27 | 225 |
| 2026/09/28 | 208 |
| 2026/09/29 | 216 |
| 2026/09/30 | 210 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in distinct advertisers, starting at 185 and peaking at 246. The month concluded with 210, reflecting a vibrant advertising landscape.
