UK Automotive Manufacturers - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – UK

Google AI Overview visibility for Automotive Manufacturers UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.8081958501
88.1918041499
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 16%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 15.34
cinch.co.uk 13.44
carwow.co.uk 10.99
arnoldclark.com 5.62
mercedes-benz.co.uk 4.11
audi.co.uk 3.57
sytner.co.uk 3.56
toyota.co.uk 3.08
volkswagen.co.uk 2.74
carsupermarket.com 2.6
others 34.95
  • cargurus.co.uk - 15.34%
  • cinch.co.uk - 13.44%
  • carwow.co.uk - 10.99%
  • arnoldclark.com - 5.62%
  • mercedes-benz.co.uk - 4.11%
  • audi.co.uk - 3.57%
  • sytner.co.uk - 3.56%
  • toyota.co.uk - 3.08%
  • volkswagen.co.uk - 2.74%
  • carsupermarket.com - 2.6%
  • others - 34.95%

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Cargurus.co.uk leads with 15.34% click share, followed by cinch.co.uk at 13.44%. Others collectively hold 34.95%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.co.uk cinch.co.uk carwow.co.uk arnoldclark.com volkswagen.co.uk mercedes-benz.co.uk sytner.co.uk audi.co.uk bmw.co.uk carsupermarket.com
2025/10/01 14.12% 12.03% 11.3% 6.73% 3.47% 2.9% 4.9% 2.97% 4.95% 3.44%
2025/10/02 16.9% 13.01% 11.02% 6.44% 3.13% 1.96% 4.85% 2.87% 3.78% 3.55%
2025/10/03 13.79% 12.1% 11.96% 5.96% 2.59% 2.9% 3.87% 3.15% 4.12% 2.55%
2025/10/04 17.52% 11.13% 13.75% 7.65% 1.87% 5.92% 3.82% 2.37% 2.38% 3.51%
2025/10/05 20.23% 11.68% 11.47% 8.76% 1.8% 4.7% 4.46% 2.79% 2.26% 2.37%
2025/10/06 19.08% 12.54% 11.15% 6.53% 2.27% 4.43% 3.42% 3.35% 2.09% 2.54%
2025/10/07 14.23% 10.54% 12.34% 7.22% 2.11% 4.07% 3.61% 2.68% 3.74% 3.22%
2025/10/08 14.91% 11.49% 14.44% 7.48% 1.58% 3.56% 3.78% 2.84% 3.5% 2.63%
2025/10/09 14.55% 13.78% 15.38% 3.95% 2.08% 4.27% 4.51% 2.71% 2.67% 2.77%
2025/10/10 16.05% 13.31% 13.86% 1.66% 2.71% 4.09% 4.56% 2.94% 2.4% 3.86%
2025/10/11 16.87% 12.97% 13.73% 1.63% 1.86% 4.31% 4.21% 4.07% 2.71% 3.66%
2025/10/12 16.23% 10.99% 14.24% 1.42% 1.3% 4.15% 4.8% 4.3% 2.85% 4.84%
2025/10/13 14.3% 12.55% 13.62% 7.9% 2.19% 3.9% 4.96% 3.27% 2.22% 3.24%
2025/10/14 17.39% 14.12% 12.04% 6.82% 2.34% 3.89% 5.64% 3.16% 1.99% 1.98%
2025/10/15 16.78% 16.33% 11.36% 6.64% 2.21% 3.31% 4.64% 3.16% 2.11% 2.51%
2025/10/16 18.11% 16.52% 11.25% 5.47% 2.59% 3.92% 4.05% 2.75% 2.11% 2.65%
2025/10/17 14.84% 16.11% 11.43% 6.38% 2.12% 3.89% 3.23% 2.36% 2.69% 2.28%
2025/10/18 15.11% 15.1% 11.46% 5.04% 3.58% 3.86% 3.61% 2.28% 2.08% 2.22%
2025/10/19 15.06% 15.37% 10.61% 5.7% 3.41% 3.84% 3.2% 2.52% 2.41% 2.95%
2025/10/20 14.34% 14.9% 10.86% 5.89% 4.23% 3.74% 3.78% 2.4% 2.42% 2.37%
2025/10/21 14.83% 16.04% 11.02% 4.49% 3.58% 3.57% 3.06% 2.52% 2.26% 2.24%
2025/10/22 13.48% 16.02% 10.83% 6.66% 3.34% 3.74% 3.3% 2.5% 2.85% 3.03%
2025/10/23 18.5% 15.24% 10.53% 5.61% 3.68% 3.84% 2.86% 2.22% 2.79% 2.52%
2025/10/24 15.3% 15.89% 10.19% 6.5% 4.16% 4.53% 2.8% 2.58% 3.05% 1.74%
2025/10/25 15.25% 16.13% 11.18% 5.8% 3.15% 5.99% 3.09% 2.61% 2.51% 1.64%
2025/10/26 14.94% 14.03% 9.3% 5.8% 2.88% 5.45% 3.32% 2.71% 3.01% 2.17%
2025/10/27 15.16% 14.43% 8.39% 4.97% 3.42% 5.02% 4.05% 2.64% 2.89% 3.26%
2025/10/28 14.42% 14.81% 9.28% 4.67% 3.76% 4.13% 3.82% 2.66% 3.18% 2.06%
2025/10/29 16.55% 16.25% 9.84% 5.69% 3.81% 3.66% 2.96% 2.62% 2.79% 1.73%
2025/10/30 17.4% 14.33% 9.14% 5.5% 4.23% 4% 2.49% 2.62% 2.1% 1.85%
2025/10/31 18.76% 15.33% 9.67% 5.58% 3.77% 3.77% 2.54% 2.49% 2.03% 1.75%
  • cargurus.co.uk
  • cinch.co.uk
  • carwow.co.uk
  • arnoldclark.com
  • volkswagen.co.uk
  • mercedes-benz.co.uk
  • sytner.co.uk
  • audi.co.uk
  • bmw.co.uk
  • carsupermarket.com

Copyright © Adthena. All rights reserved.

In October 2025, CarGurus.co.uk led with fluctuating spend, peaking at 20.23% on the 5th. Cinch.co.uk saw a steady rise, ending at 15.33%. Carwow.co.uk’s share declined, finishing at 9.67%. ArnoldClark.com experienced volatility, closing at 5.58%.

Market Exposure

Competitor Count for UK Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 189
2025/10/02 191
2025/10/03 187
2025/10/04 191
2025/10/05 178
2025/10/06 185
2025/10/07 188
2025/10/08 195
2025/10/09 179
2025/10/10 187
2025/10/11 192
2025/10/12 187
2025/10/13 197
2025/10/14 196
2025/10/15 202
2025/10/16 196
2025/10/17 198
2025/10/18 203
2025/10/19 198
2025/10/20 199
2025/10/21 198
2025/10/22 198
2025/10/23 207
2025/10/24 216
2025/10/25 216
2025/10/26 212
2025/10/27 209
2025/10/28 204
2025/10/29 208
2025/10/30 204
2025/10/31 200

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October saw a dynamic shift in distinct advertisers, starting at 189 and peaking at 216. The month concluded with a slight dip to 200, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cinch.co.uk 1.68%
toyota.co.uk 1.39%
volkswagen.co.uk 1.38%
peugeot.co.uk 1.14%
porsche.com 0.94%
kia.com -0.61%
carsupermarket.com -0.7%
sytner.co.uk -1.07%
cargurus.co.uk -1.13%
carwow.co.uk -2.66%

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Cinch.co.uk leads with a 1.68% click share rise, while carwow.co.uk drops by 2.66%. Toyota.co.uk, Volkswagen.co.uk, and Peugeot.co.uk also see positive gains.

Campaign Efficiency

UK Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.co.uk cinch.co.uk carwow.co.uk arnoldclark.com mercedes-benz.co.uk volkswagen.co.uk audi.co.uk sytner.co.uk bmw.co.uk carsupermarket.com
2025/10/01 14.18% 12.24% 11.12% 6.98% 2.71% 3.05% 2.32% 5.11% 4.83% 3.71%
2025/10/02 17.38% 12.97% 10.8% 6.58% 1.81% 2.84% 2.44% 4.91% 3.66% 3.87%
2025/10/03 14.19% 12.31% 11.69% 6.15% 2.86% 2.4% 2.61% 3.78% 4.08% 2.63%
2025/10/04 17.96% 11.26% 13.51% 8.09% 5.7% 1.76% 2.01% 3.89% 2.38% 3.65%
2025/10/05 20.67% 11.92% 11.06% 9.16% 4.35% 1.65% 2.49% 4.59% 2.31% 2.47%
2025/10/06 19.59% 12.77% 10.89% 6.61% 4.13% 2.1% 3.07% 3.54% 2.11% 2.71%
2025/10/07 14.37% 10.55% 12.14% 7.38% 3.93% 2.05% 2.27% 3.77% 3.89% 3.36%
2025/10/08 15.05% 11.54% 14.14% 7.54% 3.3% 1.5% 2.59% 3.98% 3.58% 2.78%
2025/10/09 14.6% 13.59% 15.27% 3.94% 3.96% 2.03% 2.49% 4.61% 2.66% 2.88%
2025/10/10 16.07% 13.29% 13.34% 1.55% 3.86% 2.69% 2.74% 4.77% 2.37% 4.16%
2025/10/11 16.66% 12.63% 13.12% 1.58% 4.12% 1.81% 4% 4.27% 2.76% 3.82%
2025/10/12 16.19% 10.64% 13.87% 1.29% 3.8% 1.28% 4.5% 4.97% 2.78% 5.04%
2025/10/13 14.12% 12.28% 12.87% 8.19% 3.63% 2.16% 3.42% 5.02% 2.17% 3.32%
2025/10/14 17.06% 13.72% 11.3% 7.08% 3.6% 2.27% 3.44% 5.69% 1.93% 2.02%
2025/10/15 16.34% 15.93% 10.57% 6.82% 3.07% 2.11% 3.6% 4.6% 2.04% 2.64%
2025/10/16 17.65% 16.11% 10.62% 5.65% 3.68% 2.44% 3.16% 3.99% 2.06% 2.71%
2025/10/17 14.31% 15.97% 10.76% 6.5% 3.77% 2.05% 2.56% 3.17% 2.65% 2.31%
2025/10/18 14.63% 15.01% 10.65% 5.08% 3.57% 3.42% 2.54% 3.52% 2.03% 2.16%
2025/10/19 14.63% 15.14% 9.93% 5.72% 3.61% 3.32% 2.88% 3.03% 2.44% 3.04%
2025/10/20 13.84% 14.54% 10.25% 5.91% 3.47% 4.04% 2.7% 3.71% 2.44% 2.31%
2025/10/21 14.32% 15.97% 10.39% 4.44% 3.36% 3.46% 2.87% 2.98% 2.34% 2.3%
2025/10/22 13% 15.89% 10.22% 6.73% 3.49% 3.21% 3.01% 3.3% 2.95% 3.12%
2025/10/23 18.17% 15.17% 10.09% 5.63% 3.55% 3.53% 2.57% 2.81% 2.94% 2.52%
2025/10/24 14.85% 15.55% 9.69% 6.61% 4.22% 3.96% 2.9% 2.79% 3.17% 1.78%
2025/10/25 14.58% 15.72% 10.75% 5.89% 5.81% 3.02% 2.98% 3.13% 2.59% 1.69%
2025/10/26 14.31% 13.68% 8.7% 5.8% 5.18% 2.73% 3.26% 3.31% 3.05% 2.23%
2025/10/27 14.46% 13.9% 7.85% 4.99% 4.74% 3.18% 2.97% 4.13% 2.93% 3.45%
2025/10/28 13.57% 13.96% 8.7% 4.77% 4% 3.47% 2.91% 3.96% 3.25% 2.09%
2025/10/29 15.68% 15.46% 9.23% 5.82% 3.58% 3.55% 2.97% 2.95% 2.89% 1.77%
2025/10/30 16.52% 13.44% 8.48% 5.49% 3.9% 3.95% 3.12% 2.41% 2.14% 1.96%
2025/10/31 17.82% 14.25% 9.05% 5.61% 3.69% 3.46% 2.86% 2.41% 2.09% 1.81%
  • cargurus.co.uk
  • cinch.co.uk
  • carwow.co.uk
  • arnoldclark.com
  • mercedes-benz.co.uk
  • volkswagen.co.uk
  • audi.co.uk
  • sytner.co.uk
  • bmw.co.uk
  • carsupermarket.com

Copyright © Adthena. All rights reserved.

In October 2025, CarGurus.co.uk led with fluctuating impressions, peaking at 20.67% on the 5th. Cinch.co.uk showed steady growth, while Carwow.co.uk declined. ArnoldClark.com and Mercedes-Benz.co.uk had mixed trends. The month ended with CarGurus.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers - Last month
  1. 1
    Bentley Motors Official https://www.bentleymotors.com

    New Standard For Luxury — Bentley Motors Has Been Crafting Luxury Cars By Hand For More Than A Century. Learn More.

  2. 2
    Hyundai UK https://www.hyundai.com › official › hyundai

    Official UK Site — From stylish new SUVs to fully electric vehicles. Discover the full Hyundai range online. Looking for...

  3. 3
    Land Rover Official Site https://www.landrover.co.uk

    Build Yours Today — True To Its Roots And Ready For The Future. Explore Electric Hybrid & Mild Hybrid Options. View New 2025 Range Rover & Defender Models. Customise & Order Your Vehicle Online...

  4. 4
    Your New Mercedes-Benz Awaits | Discover Our Latest Offers https://shop.mercedes-benz.co.uk

    See All Available Cars In Stock Today & Get An Indicative Valuation On Your Current Car. Choose. Buy. Drive. Discover Our Petrol...

  5. 5
    Volvo New Car Stock | Volvo Cars — UK https://www.volvocars.com

    Get to know the premium textile-covered soundbar providing driver-focused audio. Learn about the safety features. Designed to help avoid accidents with cyclists.

Copyright © Adthena. All rights reserved.

Bentley Motors captivates with handcrafted luxury, while Hyundai showcases a diverse range from SUVs to electric vehicles. Land Rover emphasizes customization and hybrid options, Mercedes-Benz offers immediate stock and valuations, and Volvo highlights safety and premium audio features. Each ad uniquely appeals to distinct automotive desires.

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