UK Automotive Manufacturers - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – UK

Google AI Overview visibility for Automotive Manufacturers UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.3667487158
86.6332512842
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 15%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carwow.co.uk 16.04
cargurus.co.uk 10.28
cinch.co.uk 6.01
mercedes-benz.co.uk 5.46
skoda.co.uk 4.34
audi.co.uk 4.29
porsche.com 4.07
volkswagen.co.uk 4.01
toyota.co.uk 4
volvocars.com 3.67
others 37.83
  • carwow.co.uk - 16.04%
  • cargurus.co.uk - 10.28%
  • cinch.co.uk - 6.01%
  • mercedes-benz.co.uk - 5.46%
  • skoda.co.uk - 4.34%
  • audi.co.uk - 4.29%
  • porsche.com - 4.07%
  • volkswagen.co.uk - 4.01%
  • toyota.co.uk - 4%
  • volvocars.com - 3.67%
  • others - 37.83%

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Carwow.co.uk leads with 16.04% click share, followed by Cargurus.co.uk at 10.28%. Others dominate with 37.83%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carwow.co.uk cargurus.co.uk cinch.co.uk polestar.com audi.co.uk mercedes-benz.co.uk sytner.co.uk motorpoint.co.uk skoda.co.uk volvocars.com
2026/02/01 14.21% 10.99% 7.88% 4.49% 2.86% 10.03% 3.14% 1.86% 3.56% 3.82%
2026/02/02 14.41% 13.59% 7.79% 3.1% 2.62% 8.14% 2.21% 2.91% 3.39% 6.22%
2026/02/03 17.27% 12.6% 8.65% 3.01% 3.26% 5.82% 3.18% 4.14% 3.12% 5.01%
2026/02/04 15.76% 12.36% 9.13% 2.92% 4.33% 6.45% 3.11% 3.61% 3.01% 4.5%
2026/02/05 16.65% 14% 9.19% 2.87% 3.74% 5.6% 2.73% 3.74% 3.06% 5.05%
2026/02/06 19.57% 15.63% 8.44% 2.61% 3.24% 4.29% 2.51% 3.72% 3.14% 3.28%
2026/02/07 18.81% 13.16% 7.24% 2.75% 3.28% 5.18% 2.93% 2.95% 4.14% 4.59%
2026/02/08 18.37% 14.02% 7.72% 3.61% 2.77% 5.91% 2.83% 2.7% 3.27% 4.07%
2026/02/09 19.11% 16.09% 7.02% 3.42% 2.99% 4.5% 2.88% 2.83% 2.59% 3.91%
2026/02/10 17.57% 13.55% 8.08% 4.27% 3.2% 4.42% 2.79% 3.22% 4.58% 3.19%
2026/02/11 18.75% 13.9% 8.72% 3.18% 3.15% 4.32% 2.72% 3.11% 4.94% 3.28%
2026/02/12 19.24% 13.48% 8.16% 3.23% 3.02% 4.45% 3.25% 3% 4.81% 2.37%
2026/02/13 19.54% 15.59% 8.42% 2.61% 3.23% 4.27% 2.5% 3.71% 3.13% 3.27%
2026/02/14 18.79% 13.14% 7.24% 2.74% 3.27% 5.17% 2.93% 2.94% 4.13% 4.58%
2026/02/15 18.33% 13.98% 7.7% 3.6% 2.76% 5.89% 2.83% 2.7% 3.26% 4.06%
2026/02/16 19.08% 16.06% 7.01% 3.41% 2.99% 4.49% 2.88% 2.84% 2.59% 3.91%
2026/02/17 11.57% 14.75% 5.83% 3.06% 3.27% 6.9% 4.04% 2.61% 5.37% 2.63%
2026/02/18 21.74% 15.74% 8.06% 1.33% 2.78% 4.1% 3.3% 3.51% 3.29% 2.24%
2026/02/19 19.55% 14.92% 7.38% 3.23% 3.25% 4.63% 3.18% 3.4% 2.76% 2.47%
2026/02/20 19.25% 12.66% 7.71% 3.13% 2.99% 4.8% 3.81% 3.32% 3.22% 2.82%
2026/02/21 16.94% 12.33% 6.66% 4.29% 2.65% 6.01% 3.79% 2.32% 3.11% 3.06%
2026/02/22 14.83% 10.05% 5% 5.41% 3.06% 7.99% 2.63% 1.41% 4.03% 3.32%
2026/02/23 16.12% 12.11% 5.93% 2.52% 3.25% 6.15% 3.23% 2.08% 3.42% 3.16%
2026/02/24 17.72% 12.74% 6.42% 3.35% 3.16% 5.36% 3.43% 2.79% 3.08% 3.03%
2026/02/25 17.7% 11.3% 8.13% 3.91% 3.41% 5.46% 3.23% 2.25% 2.88% 2.7%
2026/02/26 17.07% 11.89% 7.44% 3.9% 3.15% 4.79% 3.25% 2.04% 2.78% 2.74%
2026/02/27 18.02% 13.4% 9.44% 3.95% 3.01% 3.47% 2.8% 2.19% 2.83% 2%
2026/02/28 19.97% 14.26% 8.33% 3.46% 3.03% 3.03% 2.97% 2.53% 2.48% 1.88%
  • carwow.co.uk
  • cargurus.co.uk
  • cinch.co.uk
  • polestar.com
  • audi.co.uk
  • mercedes-benz.co.uk
  • sytner.co.uk
  • motorpoint.co.uk
  • skoda.co.uk
  • volvocars.com

Copyright © Adthena. All rights reserved.

In February 2026, carwow.co.uk led with fluctuating spend, peaking mid-month. Cargurus.co.uk and cinch.co.uk followed, showing varied trends. Polestar.com and audi.co.uk maintained moderate shares. The month concluded with carwow.co.uk dominant.

Market Exposure

Competitor Count for UK Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 192
2026/02/02 200
2026/02/03 191
2026/02/04 192
2026/02/05 195
2026/02/06 206
2026/02/07 199
2026/02/08 197
2026/02/09 212
2026/02/10 208
2026/02/11 205
2026/02/12 204
2026/02/13 206
2026/02/14 199
2026/02/15 197
2026/02/16 212
2026/02/17 220
2026/02/18 213
2026/02/19 215
2026/02/20 201
2026/02/21 199
2026/02/22 185
2026/02/23 204
2026/02/24 210
2026/02/25 199
2026/02/26 183
2026/02/27 185
2026/02/28 189

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February saw fluctuating advertiser numbers, peaking at 220 on the 17th. The month concluded with a slight decline, ending at 189.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
porsche.com 0.59%
autotrader.co.uk 0.58%
pistonheads.com 0.44%
carwow.co.uk 0.39%
hyundai.com 0.33%
motorpoint.co.uk -0.44%
toyota.co.uk -0.49%
cinch.co.uk -0.63%
skoda.co.uk -1.15%
volvocars.com -1.21%

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Porsche.com and Autotrader.co.uk lead with click share gains, while Volvocars.com and Skoda.co.uk face declines.

Campaign Efficiency

UK Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carwow.co.uk cargurus.co.uk cinch.co.uk sytner.co.uk theaa.com motorpoint.co.uk volkswagen.co.uk audi.co.uk pistonheads.com mercedes-benz.co.uk
2026/02/01 18.66% 14.99% 10.39% 4.18% 1.81% 2.38% 2.18% 2.15% 2.81% 4.85%
2026/02/02 18.76% 17.86% 10.47% 2.74% 2.12% 3.42% 2.69% 1.97% 2.3% 4.07%
2026/02/03 21.17% 16.87% 10.9% 3.96% 1.78% 4.75% 2.83% 2.35% 1.79% 3.09%
2026/02/04 19.62% 16.21% 11.47% 3.79% 2.48% 4.27% 2.66% 3.32% 1.82% 3.56%
2026/02/05 20.22% 17.79% 11.28% 3.52% 2.62% 4.3% 2.21% 2.82% 2.04% 3.02%
2026/02/06 23.45% 19.42% 10.15% 3.12% 2.5% 4.3% 2.19% 2.2% 1.99% 2.4%
2026/02/07 23.42% 17.31% 9.3% 3.41% 3.26% 3.69% 2.19% 2.23% 2.17% 2.71%
2026/02/08 22.84% 17.9% 9.85% 3.21% 2.33% 3.45% 1.59% 2.05% 1.93% 3.14%
2026/02/09 23.44% 20.46% 8.9% 3.42% 2.32% 3.57% 1.97% 2.16% 1.91% 2.4%
2026/02/10 21.52% 17.54% 9.92% 3.88% 2.79% 4.02% 2.24% 2.23% 2.41% 2.41%
2026/02/11 22.59% 17.71% 10.56% 3.25% 2.97% 3.4% 2.38% 2.16% 2.58% 2.4%
2026/02/12 23.1% 17.28% 9.8% 4.07% 2.54% 3.64% 1.75% 2.01% 3.1% 2.36%
2026/02/13 23.45% 19.42% 10.15% 3.12% 2.5% 4.3% 2.19% 2.2% 1.99% 2.4%
2026/02/14 23.42% 17.31% 9.3% 3.41% 3.26% 3.69% 2.19% 2.23% 2.17% 2.71%
2026/02/15 22.84% 17.9% 9.85% 3.21% 2.33% 3.45% 1.59% 2.05% 1.93% 3.14%
2026/02/16 23.44% 20.46% 8.9% 3.42% 2.32% 3.57% 1.97% 2.16% 1.91% 2.4%
2026/02/17 15.36% 18.98% 7.6% 5.19% 2.39% 3.13% 2.57% 2.76% 4.18% 3.35%
2026/02/18 24.51% 17.41% 8.18% 4.15% 2.97% 4.49% 1.86% 1.69% 5.47% 1.8%
2026/02/19 23.5% 18.24% 8.79% 3.67% 2.98% 4.23% 2.04% 2.29% 2.53% 2.47%
2026/02/20 23.25% 15.66% 9.51% 4.57% 2.89% 3.65% 2.41% 2.16% 2.42% 2.6%
2026/02/21 21.23% 16.11% 8.8% 4.71% 2.89% 2.78% 2.15% 1.9% 2.29% 3.43%
2026/02/22 19.6% 14.35% 6.93% 3.68% 2.65% 1.87% 2.38% 2.36% 2.38% 4.97%
2026/02/23 20.07% 15.67% 7.66% 4.18% 2.25% 2.53% 2.85% 2.5% 2.03% 3.86%
2026/02/24 21.55% 16.61% 7.91% 4.24% 2.63% 3.24% 2.54% 2.29% 1.93% 3.24%
2026/02/25 21.56% 14.66% 10.29% 4.07% 2.73% 2.58% 3.23% 2.54% 1.95% 3.24%
2026/02/26 20.8% 15.53% 9.86% 4.25% 2.78% 2.45% 2.8% 2.35% 2.1% 2.73%
2026/02/27 21.47% 16.99% 11.74% 3.46% 3.26% 2.58% 2.65% 1.9% 2.46% 1.8%
2026/02/28 23.36% 17.62% 10.09% 3.36% 3.26% 3.01% 2.26% 2.18% 2.09% 1.66%
  • carwow.co.uk
  • cargurus.co.uk
  • cinch.co.uk
  • sytner.co.uk
  • theaa.com
  • motorpoint.co.uk
  • volkswagen.co.uk
  • audi.co.uk
  • pistonheads.com
  • mercedes-benz.co.uk

Copyright © Adthena. All rights reserved.

In February 2026, carwow.co.uk led with a fluctuating impression share, peaking mid-month. Cargurus.co.uk and cinch.co.uk followed, showing varied trends. Sytner.co.uk and theaa.com maintained lower shares, while mercedes-benz.co.uk ended with a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers - Last month
  1. 1
    All-new Alfa Romeo Junior | New Junior spec, price & stock https://www.alfaromeo.co.uk

    New Alfa Romeo Junior - Design & Price Yours Online. A celebration of style and innovation: a refined expression of Italian design.

  2. 2
    View The Audi Q3 Collection | Explore the Audi Q3 Range https://www.audi.co.uk

    The Audi Q3 is a true all-rounder. Explore the Q3 model range today. Discover the Q3 range. Featuring a host of innovative Audi technologies.

  3. 3
    Your New Mercedes-Benz Awaits | Find Your Perfect New Car https://shop.mercedes-benz.co.uk

    See All Available Cars In Stock Today & Get An Indicative Valuation On Your Current Car. Finding Your New Mercedes-Benz Has Never Been Simpler.

  4. 4
    Porsche | New and pre-owned Porsche https://www.porsche.com

    New and pre-owned Porsche models. Browse, configure, compare and book a test drive now. Browse new and pre-owned Porsche models. Configure, compare and book a test drive today. Configurator.

  5. 5
    EX30 & EX30 Cross Country | Small fully electric SUV | Volvo Cars UK https://www.volvocars.com

    Get to know the premium textile-covered soundbar providing driver-focused audio. Learn about the safety features. Designed to help avoid accidents with cyclists.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, Alfa Romeo, Audi, Mercedes-Benz, Porsche, and Volvo each carve a niche. Alfa Romeo highlights Italian design, Audi emphasizes innovation, Mercedes-Benz simplifies car buying, Porsche offers customization, and Volvo focuses on safety and sustainability.

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