Share of Clicks for top 10 UK Automotive Manufacturers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| volkswagen.co.uk | 7.61 |
| carwow.co.uk | 7.54 |
| audi.co.uk | 6.92 |
| mercedes-benz.co.uk | 6.67 |
| autotrader.co.uk | 5.19 |
| skoda.co.uk | 4.56 |
| bmw.co.uk | 4.38 |
| ford.co.uk | 4.35 |
| toyota.co.uk | 4.19 |
| cargurus.co.uk | 3.87 |
| others | 44.72 |
- volkswagen.co.uk - 7.61%
- carwow.co.uk - 7.54%
- audi.co.uk - 6.92%
- mercedes-benz.co.uk - 6.67%
- autotrader.co.uk - 5.19%
- skoda.co.uk - 4.56%
- bmw.co.uk - 4.38%
- ford.co.uk - 4.35%
- toyota.co.uk - 4.19%
- cargurus.co.uk - 3.87%
- others - 44.72%
Copyright © Adthena. All rights reserved.
In the automotive PPC landscape, ‘others’ dominate with 44.72% click share, while Volkswagen leads individual advertisers at 7.61%, closely followed by Carwow at 7.54%.
Share of Spend for the top 10 UK Automotive Manufacturers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carwow.co.uk | mercedes-benz.co.uk | cinch.co.uk | polestar.com | ford.co.uk | skoda.co.uk | volkswagen.co.uk | cargurus.co.uk | bmw.co.uk | audi.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 7.22% | 6.17% | 2.65% | 4.92% | 3.65% | 6.63% | 4.96% | 5.84% | 4.46% | 8.07% |
| 2026/08/02 | 6.22% | 6.13% | 2.61% | 5.95% | 4.8% | 4.81% | 6.9% | 4.93% | 3.82% | 7.65% |
| 2026/08/03 | 6.42% | 4.96% | 2.94% | 3.48% | 3.99% | 5.78% | 6.4% | 5.09% | 4.37% | 9.06% |
| 2026/08/04 | 6.57% | 5.55% | 3.16% | 3.03% | 3.12% | 6.57% | 6.93% | 3.99% | 4.26% | 7.55% |
| 2026/08/05 | 7.33% | 5.93% | 3.18% | 4.91% | 3.95% | 4.92% | 6.41% | 3.99% | 3.54% | 8.44% |
| 2026/08/06 | 6.66% | 5.26% | 3.51% | 4.63% | 4.24% | 5.35% | 7.28% | 3.61% | 3.92% | 9.18% |
| 2026/08/07 | 6.49% | 5.91% | 3.4% | 6.84% | 3.63% | 4.48% | 8.02% | 3.39% | 3.18% | 7.96% |
| 2026/08/08 | 7.83% | 5.17% | 4.67% | 4.21% | 3.04% | 3.36% | 10.15% | 4.91% | 2.62% | 8.11% |
| 2026/08/09 | 6.93% | 10.59% | 3.55% | 4.04% | 3.37% | 5.02% | 6.01% | 4.09% | 3.87% | 8.17% |
| 2026/08/10 | 9.59% | 5.44% | 4.59% | 2.93% | 3.15% | 5.43% | 6.29% | 5.59% | 2.75% | 7.66% |
| 2026/08/11 | 9.77% | 4.09% | 5.73% | 3.81% | 4.1% | 5.16% | 5.42% | 5.83% | 3.66% | 5.53% |
| 2026/08/12 | 6.96% | 7.25% | 3.15% | 5.47% | 3.09% | 4% | 6.68% | 7.32% | 3.33% | 6.17% |
| 2026/08/13 | 5.18% | 5.61% | 2.67% | 4.74% | 5.17% | 5.25% | 7.06% | 4.25% | 3.3% | 4.68% |
| 2026/08/14 | 7.04% | 5.35% | 3.17% | 4.26% | 4.15% | 5.1% | 7.24% | 5.06% | 4.6% | 5.89% |
| 2026/08/15 | 7.82% | 6.24% | 4.62% | 3.3% | 2.88% | 5.68% | 6.64% | 5.48% | 4.39% | 6.18% |
| 2026/08/16 | 7.53% | 6.33% | 4.28% | 3.91% | 3.56% | 4.87% | 6.15% | 5.29% | 3.94% | 5.56% |
| 2026/08/17 | 7.28% | 6.06% | 4.63% | 3.24% | 3.94% | 5.51% | 6.96% | 5.47% | 3.97% | 6.44% |
| 2026/08/18 | 7.76% | 5.58% | 4.55% | 3.58% | 4.45% | 4.73% | 7.03% | 5.63% | 3.13% | 6.18% |
| 2026/08/19 | 8.97% | 5.45% | 3.81% | 4.83% | 3.11% | 5.51% | 4.6% | 6.79% | 4.2% | 7.79% |
| 2026/08/20 | 7.71% | 4.62% | 3.59% | 6.11% | 4.17% | 4.45% | 7.82% | 5.17% | 3.91% | 6.71% |
| 2026/08/21 | 8.2% | 3.69% | 4.91% | 4.07% | 3.36% | 4.73% | 7.75% | 5.45% | 5.14% | 6.95% |
| 2026/08/22 | 7.29% | 5.76% | 5.17% | 3.27% | 3.35% | 4.14% | 6.59% | 6.22% | 3.43% | 6.54% |
| 2026/08/23 | 7.15% | 4.81% | 4.17% | 4.41% | 3.4% | 4.02% | 7.25% | 6.41% | 4.39% | 7.8% |
| 2026/08/24 | 6.89% | 3.66% | 3.8% | 6.03% | 3.37% | 5.92% | 6.47% | 4.95% | 4.01% | 6.32% |
| 2026/08/25 | 8.56% | 4.14% | 3.95% | 3% | 4.3% | 4.92% | 7.34% | 5.6% | 3.71% | 5.56% |
| 2026/08/26 | 7.72% | 5.36% | 3.67% | 3.06% | 4.63% | 5.31% | 6.53% | 4.61% | 4% | 6.72% |
| 2026/08/27 | 9.96% | 4.59% | 4.21% | 4.24% | 3.19% | 5.1% | 6.92% | 6.55% | 3.92% | 5.58% |
| 2026/08/28 | 8.06% | 6.37% | 5.23% | 4.1% | 3.42% | 5.01% | 5.18% | 5.88% | 3.83% | 6.85% |
| 2026/08/29 | 7.49% | 5.38% | 5.12% | 7% | 5.17% | 4.58% | 4.86% | 4.02% | 2.71% | 5.57% |
| 2026/08/30 | 8.93% | 8.06% | 5.01% | 5.16% | 4.72% | 3.82% | 6.88% | 5.38% | 3.95% | 4.64% |
| 2026/08/31 | 8.4% | 6.66% | 5.74% | 5.42% | 5.25% | 5% | 4.37% | 4.16% | 3.56% | 2.2% |
- carwow.co.uk
- mercedes-benz.co.uk
- cinch.co.uk
- polestar.com
- ford.co.uk
- skoda.co.uk
- volkswagen.co.uk
- cargurus.co.uk
- bmw.co.uk
- audi.co.uk
Copyright © Adthena. All rights reserved.
In August 2026, Carwow.co.uk led with fluctuating spend, peaking at 9.96. Mercedes-Benz.co.uk saw a mid-month dip, while Cinch.co.uk steadily rose. Polestar.com and Ford.co.uk showed varied trends. Audi.co.uk started strong but ended with a decline.
Competitor Count for UK Automotive Manufacturers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 194 |
| 2026/08/02 | 200 |
| 2026/08/03 | 189 |
| 2026/08/04 | 193 |
| 2026/08/05 | 206 |
| 2026/08/06 | 195 |
| 2026/08/07 | 190 |
| 2026/08/08 | 184 |
| 2026/08/09 | 190 |
| 2026/08/10 | 186 |
| 2026/08/11 | 189 |
| 2026/08/12 | 213 |
| 2026/08/13 | 221 |
| 2026/08/14 | 214 |
| 2026/08/15 | 188 |
| 2026/08/16 | 195 |
| 2026/08/17 | 195 |
| 2026/08/18 | 187 |
| 2026/08/19 | 189 |
| 2026/08/20 | 197 |
| 2026/08/21 | 188 |
| 2026/08/22 | 187 |
| 2026/08/23 | 177 |
| 2026/08/24 | 180 |
| 2026/08/25 | 194 |
| 2026/08/26 | 196 |
| 2026/08/27 | 208 |
| 2026/08/28 | 209 |
| 2026/08/29 | 192 |
| 2026/08/30 | 186 |
| 2026/08/31 | 191 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, peaking at 221 on the 13th. The month concluded with 191 advertisers, reflecting a dynamic landscape.
