UK Automotive Manufacturers - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – UK

Google AI Overview visibility for Automotive Manufacturers UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.095522457
83.904477543
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 16%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carwow.co.uk 11.81
cargurus.co.uk 7.23
skoda.co.uk 6.43
porsche.com 5.56
cinch.co.uk 4.9
polestar.com 4.79
volkswagen.co.uk 4.69
audi.co.uk 4.29
mercedes-benz.co.uk 4.29
volvocars.com 3.68
others 42.33
  • carwow.co.uk - 11.81%
  • cargurus.co.uk - 7.23%
  • skoda.co.uk - 6.43%
  • porsche.com - 5.56%
  • cinch.co.uk - 4.9%
  • polestar.com - 4.79%
  • volkswagen.co.uk - 4.69%
  • audi.co.uk - 4.29%
  • mercedes-benz.co.uk - 4.29%
  • volvocars.com - 3.68%
  • others - 42.33%

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In the automotive PPC landscape, ‘carwow.co.uk’ leads with 11.81% click share, while ‘others’ dominate at 42.33%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carwow.co.uk cargurus.co.uk skoda.co.uk cinch.co.uk polestar.com nissan.co.uk volkswagen.co.uk mercedes-benz.co.uk volvocars.com audi.co.uk
2026/04/01 16.48% 8.41% 5.43% 9.75% 3.04% 2.31% 3.52% 3.77% 3.63% 3.27%
2026/04/02 16.8% 11.65% 5.64% 10.33% 3.39% 2.43% 3.38% 5.11% 2.81% 3.31%
2026/04/03 14.46% 11.92% 3.85% 7.71% 3.84% 2.72% 3.1% 6.79% 2.74% 3.52%
2026/04/04 13.83% 10.03% 3.95% 6.11% 4.02% 3.09% 3.45% 6.15% 3.33% 3.65%
2026/04/05 14.48% 10.83% 3.62% 7.34% 2.55% 4.56% 3.08% 4.82% 3.36% 3.47%
2026/04/06 14.07% 9.62% 4.61% 9.46% 2.9% 3.88% 3.15% 5.71% 2.91% 3.33%
2026/04/07 15.13% 9.06% 5.35% 7.36% 4.16% 3.86% 3.48% 5.24% 2.53% 3.55%
2026/04/08 12.71% 9.32% 3.88% 5.62% 3.29% 5.74% 4.87% 5.14% 3.27% 3.62%
2026/04/09 16.99% 10.39% 5.82% 6.26% 2.75% 3.69% 3.9% 4.26% 2.9% 3.85%
2026/04/10 16.16% 10.8% 4.45% 4.2% 3.75% 4.19% 2.86% 4.23% 4.19% 3.19%
2026/04/11 15.43% 9.21% 7.33% 4.45% 3.17% 3.45% 4.19% 4.27% 3.31% 3.27%
2026/04/12 14.44% 10.31% 5.44% 4.54% 3.67% 4.75% 4.34% 3.77% 4.14% 3.85%
2026/04/13 13.89% 8.55% 4.64% 3.6% 6.1% 3.71% 3.9% 4.59% 3.21% 3.75%
2026/04/14 14.04% 7.89% 8.27% 5.66% 4.16% 4.87% 5.07% 3.8% 2.18% 3.4%
2026/04/15 14.96% 8.82% 6.61% 6.54% 4.59% 4.21% 4.98% 3.11% 3.18% 3.4%
2026/04/16 15.58% 11.7% 4.76% 5.75% 5.02% 4.27% 2.69% 3.44% 3.08% 2.88%
2026/04/17 16.11% 10.36% 9.66% 6.13% 3.58% 3.25% 1.56% 3.16% 2.87% 2.14%
2026/04/18 15.31% 12.15% 6.31% 6.27% 4.04% 2.85% 1.67% 3.58% 3.39% 2.58%
2026/04/19 12.45% 9.02% 4.74% 6.31% 6.16% 3.38% 2.13% 6.42% 2.7% 2.98%
2026/04/20 13.53% 9.39% 6.46% 6.18% 4.63% 5.64% 2.26% 3.73% 3.23% 2.87%
2026/04/21 12.27% 10.06% 6.7% 6.34% 5.12% 5.51% 2.3% 3.69% 3.26% 3.18%
2026/04/22 13.24% 9.92% 4.17% 6.02% 3.49% 4.91% 4.83% 4.03% 3.67% 3.45%
2026/04/23 11.64% 8.83% 6.31% 5.29% 4.54% 4.89% 3.87% 4.2% 3.79% 3.54%
2026/04/24 9.34% 7.67% 6.9% 4.75% 5.39% 4.14% 4.52% 5.65% 4.77% 3.33%
2026/04/25 9.8% 7.47% 7.89% 4.68% 6.45% 4.55% 4.15% 4.57% 3.87% 3.79%
2026/04/26 11.8% 9.8% 6.04% 5.4% 7.3% 4.97% 3.54% 4.92% 3.85% 3.42%
2026/04/27 13.7% 10.74% 4.31% 6.56% 6.32% 3.51% 3.86% 3.41% 2.4% 2.81%
2026/04/28 9.89% 7.42% 7.94% 6.04% 5.13% 4.61% 4.53% 4.85% 2.95% 3.28%
2026/04/29 14.18% 8.95% 6.43% 4.94% 3.3% 3.91% 2.36% 3.91% 2.79% 2.96%
2026/04/30 14.71% 9.73% 9.72% 7.59% 5.44% 3.61% 3.45% 2.91% 2.27% 1.38%
  • carwow.co.uk
  • cargurus.co.uk
  • skoda.co.uk
  • cinch.co.uk
  • polestar.com
  • nissan.co.uk
  • volkswagen.co.uk
  • mercedes-benz.co.uk
  • volvocars.com
  • audi.co.uk

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Carwow.co.uk led April with fluctuating spend, peaking at 16.99% on April 9. Cargurus.co.uk followed, showing a steady presence. Skoda.co.uk and Cinch.co.uk displayed varied trends, while Polestar.com and Nissan.co.uk maintained moderate shares. Volkswagen.co.uk and Mercedes-benz.co.uk experienced ups and downs, with Volvocars.com and Audi.co.uk closing the month with lower shares.

Market Exposure

Competitor Count for UK Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 181
2026/04/02 178
2026/04/03 182
2026/04/04 177
2026/04/05 176
2026/04/06 184
2026/04/07 183
2026/04/08 174
2026/04/09 177
2026/04/10 181
2026/04/11 168
2026/04/12 158
2026/04/13 174
2026/04/14 169
2026/04/15 176
2026/04/16 170
2026/04/17 172
2026/04/18 174
2026/04/19 167
2026/04/20 173
2026/04/21 185
2026/04/22 179
2026/04/23 175
2026/04/24 175
2026/04/25 174
2026/04/26 170
2026/04/27 177
2026/04/28 172
2026/04/29 176
2026/04/30 169

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April saw fluctuating advertiser numbers, peaking at 185 on April 21st. The month concluded with a slight decline, ending at 169.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
polestar.com 1.47%
skoda.co.uk 1.45%
vertumotors.com 0.95%
swanswaygarages.com 0.72%
bmw.co.uk 0.69%
sytner.co.uk -0.77%
motorpoint.co.uk -0.81%
audi.co.uk -0.82%
volkswagen.co.uk -1.11%
carwow.co.uk -1.82%

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Polestar.com and Skoda.co.uk surged with click share gains of 1.47 and 1.45, respectively. Meanwhile, carwow.co.uk and volkswagen.co.uk faced declines of 1.82 and 1.11.

Campaign Efficiency

UK Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carwow.co.uk cargurus.co.uk cinch.co.uk vertumotors.com skoda.co.uk volkswagen.co.uk motorpoint.co.uk sytner.co.uk mercedes-benz.co.uk carsupermarket.com
2026/04/01 20.74% 11.16% 12.6% 3.56% 2.29% 2.82% 4.86% 2.95% 2.37% 3.84%
2026/04/02 20.7% 15.54% 12.98% 2.48% 2.42% 2.88% 4.05% 2.57% 2.62% 3.14%
2026/04/03 18.81% 15.85% 9.9% 1.91% 1.83% 2.85% 3.44% 2.82% 4.01% 4.53%
2026/04/04 18.52% 13.76% 8.32% 1.9% 1.84% 3.01% 3.71% 3.82% 3.88% 4.36%
2026/04/05 19.26% 14.92% 9.77% 1.31% 1.72% 2.82% 4.52% 3.15% 3.03% 3.93%
2026/04/06 17.78% 12.79% 12.03% 0.99% 2.18% 2.66% 5.13% 4.91% 3.4% 4.21%
2026/04/07 19.88% 12.39% 9.88% 0.88% 2.19% 2.89% 4.96% 5.24% 3.5% 4.49%
2026/04/08 17.59% 13.17% 7.59% 0.98% 1.84% 4.56% 4.91% 3.14% 3.02% 3.99%
2026/04/09 21.62% 13.88% 7.92% 1.71% 2.62% 3.21% 3.98% 2.39% 2.68% 4.68%
2026/04/10 22.07% 14.65% 5.78% 2% 2.03% 2.66% 4.45% 2.91% 2.53% 4.19%
2026/04/11 20.17% 12.83% 6.21% 3.46% 3.04% 3.84% 4.22% 2.47% 2.57% 5.08%
2026/04/12 19.01% 14.81% 6.2% 2.06% 2.62% 3.74% 4.08% 2.43% 2.14% 4.59%
2026/04/13 19.08% 12.78% 5.02% 2.46% 2.12% 3.44% 4.33% 3.71% 2.75% 4.53%
2026/04/14 19.04% 11.27% 7.81% 3.05% 3.62% 4.31% 5.17% 4.48% 2.07% 3.63%
2026/04/15 19.33% 12.82% 8.46% 3.53% 3.01% 4.18% 4.17% 4.52% 1.81% 2.83%
2026/04/16 20.37% 16.04% 7.54% 3.74% 2.09% 2.29% 4.28% 2.99% 1.94% 3.3%
2026/04/17 20.82% 14.87% 8.28% 3.89% 3.98% 1.16% 4.5% 2.7% 1.85% 3.56%
2026/04/18 20.03% 15.91% 8.57% 4.08% 2.71% 1.24% 4.16% 2.25% 1.98% 4.57%
2026/04/19 16.71% 12.88% 9.14% 2.45% 2.48% 1.76% 3.77% 1.56% 4.16% 4.71%
2026/04/20 18.04% 14.05% 8.45% 2.82% 2.91% 1.79% 3.06% 1.85% 2.2% 4.73%
2026/04/21 16.91% 14.18% 8.75% 3.04% 3.1% 1.8% 2.64% 2.79% 2.19% 4.61%
2026/04/22 17.58% 13.26% 8.42% 2.67% 1.95% 3.7% 3.03% 3.08% 2.24% 4.55%
2026/04/23 15.83% 12.76% 7.31% 3.45% 2.9% 3.25% 3.36% 3.03% 2.4% 4.21%
2026/04/24 13.45% 11.57% 7.01% 2.87% 3.1% 3.43% 2.81% 2.66% 3.43% 3.44%
2026/04/25 14.87% 11.62% 7.18% 2.35% 3.82% 3.7% 2.03% 1.73% 3.04% 3.14%
2026/04/26 17.17% 14.15% 8.08% 2.94% 2.88% 2.97% 2.9% 1.88% 2.76% 4.35%
2026/04/27 17.95% 14.73% 8.72% 4.02% 1.95% 3.11% 3.09% 3.04% 1.8% 3.69%
2026/04/28 14.11% 10.72% 8.75% 6.24% 3.36% 3.35% 2.4% 2.56% 3.08% 4.02%
2026/04/29 18.03% 12.01% 6.61% 8.64% 2.79% 1.92% 3.45% 2.14% 2.35% 4.66%
2026/04/30 19.15% 13.61% 9.86% 7.64% 3.84% 3.22% 2.34% 2.12% 1.77% 1.6%
  • carwow.co.uk
  • cargurus.co.uk
  • cinch.co.uk
  • vertumotors.com
  • skoda.co.uk
  • volkswagen.co.uk
  • motorpoint.co.uk
  • sytner.co.uk
  • mercedes-benz.co.uk
  • carsupermarket.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Carwow.co.uk led with fluctuations, peaking at 22.07% on April 10. Cargurus.co.uk and cinch.co.uk showed varied trends, while vertumotors.com surged late month. Overall, carwow.co.uk maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers - Last month
  1. 1
    BMW 1 Series | BMW Official Website https://www.bmw.co.uk › 1_series

    Discover the BMW 1 Series and get more information on the BMW website. Exciting driving dynamics in an athletic design with innovative technology.

  2. 2
    Your New Mercedes-Benz Awaits | See All Available Stock Today https://shop.mercedes-benz.co.uk

    See All Available Cars In Stock Today & Get An Indicative Valuation On Your Current Car. Choose. Buy. Drive. Discover Our Petrol, Diesel, Electric...

  3. 3
    Porsche | Explore our model range | Discover Porsche https://www.porsche.com

    Explore, configure and compare new and pre-owned Porsche models. Porsche sports cars are as individual as you. Explore models, find yours, drive the dream.

  4. 4
    Škoda - Official Website https://www.skoda.co.uk › škoda

    Explore and configure your car — Prefer to experience a Škoda by yourself? Book a solo test drive now. New Customer Offers.

  5. 5
    EX30 | Small fully electric SUV | Volvo Cars UK https://www.volvocars.com

    Get to know the premium textile-covered soundbar providing driver-focused audio. Learn about the safety features. Designed to help avoid accidents with cyclists.

Copyright © Adthena. All rights reserved.

In the competitive automotive landscape, BMW, Mercedes-Benz, Porsche, Škoda, and Volvo captivate with distinct narratives. BMW emphasizes dynamic driving and innovation, while Mercedes-Benz highlights stock availability and diverse fuel options. Porsche invites personalization and dream fulfillment. Škoda offers solo test drives and customer offers, and Volvo focuses on safety and eco-friendly design.

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