UK Automotive Manufacturers - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Manufacturers – UK

Google AI Overview visibility for Automotive Manufacturers UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.4769772486
78.5230227514
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 13%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carwow.co.uk 18.86
cargurus.co.uk 9.24
volkswagen.co.uk 7.04
skoda.co.uk 5.09
cinch.co.uk 4.56
audi.co.uk 4.21
porsche.com 3.71
bmw.co.uk 3.36
autotrader.co.uk 3.32
polestar.com 3.19
others 37.42
  • carwow.co.uk - 18.86%
  • cargurus.co.uk - 9.24%
  • volkswagen.co.uk - 7.04%
  • skoda.co.uk - 5.09%
  • cinch.co.uk - 4.56%
  • audi.co.uk - 4.21%
  • porsche.com - 3.71%
  • bmw.co.uk - 3.36%
  • autotrader.co.uk - 3.32%
  • polestar.com - 3.19%
  • others - 37.42%

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Carwow.co.uk leads with 18.86% click share, followed by Cargurus.co.uk at 9.24%. Others dominate with 37.42%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carwow.co.uk skoda.co.uk audi.co.uk cargurus.co.uk volkswagen.co.uk polestar.com bmw.co.uk cinch.co.uk mercedes-benz.co.uk sytner.co.uk
2026/06/01 25.43% 4.33% 3.22% 12.37% 4.91% 2.52% 1.88% 5.84% 2.22% 3.5%
2026/06/02 23.35% 3.94% 3.22% 14.83% 5.06% 2.47% 2.29% 4.77% 2.14% 2.52%
2026/06/03 21.96% 4.9% 2.08% 12.9% 5.74% 2.33% 2.17% 6.34% 3.04% 4.67%
2026/06/04 22.39% 4.06% 3.15% 14.68% 5.49% 2.65% 1.9% 5.55% 2.19% 3.34%
2026/06/05 24.23% 3.96% 3.16% 11.9% 4.86% 2.21% 1.73% 7.71% 2.04% 3.08%
2026/06/06 25.06% 3.61% 2.61% 11.78% 4.57% 2.71% 1.96% 5.96% 2.71% 3.27%
2026/06/07 23.27% 4.12% 2.74% 12.56% 5.31% 2.41% 2.24% 7.5% 1.81% 2.45%
2026/06/08 24.51% 4.49% 3.43% 12.53% 4.54% 2.63% 2.26% 6.79% 2.78% 2.06%
2026/06/09 23.22% 3.96% 3.19% 15.18% 4.89% 2.67% 2.36% 4.88% 1.98% 2.6%
2026/06/10 22.48% 4.02% 3.07% 14.84% 5.22% 2.75% 2.01% 5.55% 2.17% 3.4%
2026/06/11 24.33% 3.88% 3.19% 11.94% 4.65% 2.34% 1.8% 7.68% 1.96% 3.17%
2026/06/12 25.5% 3.56% 2.52% 11.95% 4.48% 2.87% 2.1% 5.94% 2.85% 3.36%
2026/06/13 23.74% 4.07% 2.71% 12.73% 5% 2.52% 2.48% 7.53% 1.74% 2.56%
2026/06/14 24.66% 4.44% 3.4% 12.81% 4.52% 2.55% 2.19% 6.89% 2.78% 2.19%
2026/06/15 24.08% 3.9% 3.23% 15.27% 4.9% 2.66% 2.28% 5.04% 1.85% 2.68%
2026/06/16 23.09% 4.14% 3.17% 15.06% 5.3% 2.9% 2.08% 5.74% 2.01% 3.41%
2026/06/17 23.46% 4.15% 3.13% 11.64% 5% 2.46% 2.66% 6.1% 3.25% 3.11%
2026/06/18 22.18% 4.03% 3.38% 12.66% 4.68% 2.91% 2.69% 5.89% 3.18% 2.97%
2026/06/19 22.94% 4.26% 3.14% 14.27% 4.95% 2.39% 2.51% 5.56% 3.77% 2.92%
2026/06/20 9.01% 5.63% 5.49% 8.98% 4.94% 5.07% 3.9% 4.28% 4.45% 1.34%
2026/06/21 8.07% 3.99% 4.36% 6.72% 6.36% 5.31% 4.21% 4.01% 5.11% 0.9%
2026/06/22 7.04% 7.1% 6.67% 4.54% 4.71% 6.63% 3.57% 3.18% 7.85% 1.42%
2026/06/23 6.91% 5.14% 7.16% 6.64% 5.18% 4.89% 4.73% 4.11% 7.21% 1.26%
2026/06/24 6.4% 5.92% 6.03% 7.48% 4.9% 5.07% 5.59% 3.57% 7.26% 1.15%
2026/06/25 5.5% 6.87% 5.39% 7.24% 6.06% 5.32% 5.35% 2.93% 6.71% 1.2%
2026/06/26 6.09% 4.97% 5.85% 6.03% 5.41% 5.84% 5.05% 2.93% 6.34% 1.45%
2026/06/27 8.2% 5.65% 4.7% 6.06% 5.45% 3.06% 3.78% 3.23% 5.86% 1.45%
2026/06/28 9.59% 6.19% 3.6% 5.98% 5.86% 2.44% 4.81% 3.04% 4.82% 1.69%
2026/06/29 9.84% 5.32% 5.35% 5.44% 7.08% 1.67% 3.84% 3.86% 4.57% 1.47%
2026/06/30 7.2% 6.45% 5.73% 5.07% 4.97% 4.89% 4.56% 2.61% 2.52% 0.68%
  • carwow.co.uk
  • skoda.co.uk
  • audi.co.uk
  • cargurus.co.uk
  • volkswagen.co.uk
  • polestar.com
  • bmw.co.uk
  • cinch.co.uk
  • mercedes-benz.co.uk
  • sytner.co.uk

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In June 2026, Carwow.co.uk’s PPC spend share started strong but plummeted mid-month, ending at 7.20%. Skoda.co.uk saw a steady rise, finishing at 6.45%. Audi.co.uk’s share fluctuated, closing at 5.73%. Cargurus.co.uk’s share declined, ending at 5.07%. Volkswagen.co.uk maintained stability, closing at 4.97%. Polestar.com experienced a mid-month peak, finishing at 4.89%. BMW.co.uk’s share increased, ending at 4.56%. Cinch.co.uk’s share decreased, closing at 2.61%. Mercedes-benz.co.uk peaked mid-month, ending at 2.52%. Sytner.co.uk’s share dropped significantly, closing at 0.68%.

Market Exposure

Competitor Count for UK Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 292
2026/06/02 279
2026/06/03 285
2026/06/04 286
2026/06/05 284
2026/06/06 284
2026/06/07 281
2026/06/08 276
2026/06/09 237
2026/06/10 244
2026/06/11 253
2026/06/12 242
2026/06/13 247
2026/06/14 234
2026/06/15 227
2026/06/16 227
2026/06/17 224
2026/06/18 219
2026/06/19 216
2026/06/20 207
2026/06/21 210
2026/06/22 200
2026/06/23 210
2026/06/24 206
2026/06/25 207
2026/06/26 203
2026/06/27 201
2026/06/28 213
2026/06/29 207
2026/06/30 192

Copyright © Adthena. All rights reserved.

June began with 292 advertisers, gradually declining to 192 by month’s end. The decrease was steady, with notable drops mid-month, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mercedes-benz.co.uk 2.25%
bmw.co.uk 2.16%
ford.co.uk 1.65%
hyundai.com 1.37%
toyota.co.uk 1.29%
sytner.co.uk -0.79%
vertumotors.com -0.84%
cinch.co.uk -1.72%
cargurus.co.uk -3.26%
carwow.co.uk -8.91%

Copyright © Adthena. All rights reserved.

Mercedes-Benz and BMW lead with click share gains, rising by 2.25% and 2.16%. Carwow.co.uk faces the steepest decline, dropping by 8.91%.

Campaign Efficiency

UK Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carwow.co.uk cargurus.co.uk autotrader.co.uk bmw.co.uk cinch.co.uk audi.co.uk volkswagen.co.uk motorpoint.co.uk sytner.co.uk vertumotors.com
2026/06/01 29.82% 15.8% 2.73% 1.53% 7.45% 2.28% 3.42% 2.63% 4.02% 2.43%
2026/06/02 27.4% 19.18% 3.15% 1.74% 6.13% 2.23% 3.47% 2.87% 3.03% 1.97%
2026/06/03 24.75% 16.6% 2.72% 1.67% 8.1% 1.39% 4.07% 3.42% 5.42% 3.11%
2026/06/04 25.98% 18.64% 3.09% 1.52% 7.05% 2.23% 3.77% 2.84% 3.81% 3.04%
2026/06/05 28.11% 15.07% 2.37% 1.39% 9.59% 2.24% 3.35% 2.53% 3.52% 3.6%
2026/06/06 29.41% 14.8% 2.11% 1.47% 7.51% 1.81% 3.31% 3.32% 3.74% 4.21%
2026/06/07 27.09% 15.97% 3.13% 1.67% 9.62% 1.89% 3.7% 2.7% 2.94% 3.24%
2026/06/08 29.12% 16.02% 2.65% 1.79% 8.72% 2.54% 3.34% 2.65% 2.39% 2.41%
2026/06/09 27.35% 19.64% 2.9% 1.77% 6.27% 2.22% 3.36% 2.87% 3.12% 1.88%
2026/06/10 26.22% 18.92% 3.05% 1.6% 7.11% 2.19% 3.66% 2.81% 3.86% 3.12%
2026/06/11 28.3% 15.18% 2.32% 1.46% 9.57% 2.3% 3.23% 2.5% 3.64% 3.7%
2026/06/12 30.02% 15.03% 1.93% 1.55% 7.5% 1.75% 3.21% 3.3% 3.85% 4.24%
2026/06/13 27.65% 16.1% 2.98% 1.87% 9.62% 1.89% 3.53% 2.69% 3.07% 3.23%
2026/06/14 29.21% 16.28% 2.69% 1.69% 8.78% 2.56% 3.27% 2.74% 2.51% 2.36%
2026/06/15 28.14% 19.56% 2.6% 1.74% 6.41% 2.26% 3.33% 2.99% 3.15% 1.93%
2026/06/16 26.78% 19.06% 2.5% 1.64% 7.32% 2.23% 3.71% 3.02% 3.88% 3.08%
2026/06/17 27.68% 15% 2.7% 2.05% 7.99% 2.16% 3.53% 2.81% 3.6% 2.94%
2026/06/18 26.48% 16.49% 3% 2.15% 7.57% 2.4% 3.4% 2.78% 3.5% 2.49%
2026/06/19 26.82% 18.4% 2.71% 2.04% 7.12% 2.24% 3.46% 2.63% 3.44% 2.47%
2026/06/20 12.43% 13.46% 3.71% 3.59% 6.21% 4.52% 4.09% 1.43% 1.75% 1.12%
2026/06/21 11.94% 10.3% 4.34% 3.82% 6.1% 3.53% 4.3% 2.1% 1.24% 1.69%
2026/06/22 10.73% 7.46% 3.61% 3.74% 5.4% 4.81% 3.19% 1.58% 1.96% 1.57%
2026/06/23 10.07% 10.76% 2.75% 4.73% 6.38% 5.32% 3.53% 1.77% 1.75% 1.33%
2026/06/24 9.48% 12.41% 2.72% 5.36% 5.68% 4.04% 3.1% 1.78% 1.66% 1.22%
2026/06/25 8.36% 12.66% 2.69% 5.17% 4.82% 3.86% 3.97% 1.25% 1.83% 1.29%
2026/06/26 9.3% 10.33% 3.5% 4.84% 4.8% 3.93% 3.91% 1.7% 2.37% 1.36%
2026/06/27 11.86% 9.72% 4.06% 3.65% 4.54% 3.74% 3.98% 1.28% 2.1% 1.4%
2026/06/28 12.72% 9.59% 3.94% 4.74% 4.22% 3.03% 4.35% 1.37% 2.48% 1.34%
2026/06/29 13.3% 9.4% 4.33% 3.56% 5.63% 3.76% 4.58% 1.29% 1.91% 1.14%
2026/06/30 10.69% 8.14% 5.46% 4.65% 4.41% 4.35% 3.64% 1.17% 0.95% 0.91%
  • carwow.co.uk
  • cargurus.co.uk
  • autotrader.co.uk
  • bmw.co.uk
  • cinch.co.uk
  • audi.co.uk
  • volkswagen.co.uk
  • motorpoint.co.uk
  • sytner.co.uk
  • vertumotors.com

Copyright © Adthena. All rights reserved.

In June 2026, carwow.co.uk led with fluctuating impressions, peaking early, then declining. Cargurus.co.uk and autotrader.co.uk showed steady shares, while bmw.co.uk and audi.co.uk gained momentum mid-month. The month concluded with diverse shifts across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers - Last month
  1. 1
    Your New Mercedes-Benz Awaits - See All Available Stock Today https://shop.mercedes-benz.co.uk

    See All Available Cars In Stock Today & Get An Indicative Valuation On Your Current Car. Finding Your New Mercedes-Benz Has Never Been Simpler...

  2. 2
    MG Motor UK https://www.mg.co.uk

    Choose MG: Find Your Match — Get The Luxury You Deserve At An Affordable Price. Drive MG Today. Discover The MG Experience And Book Your Test Drive Today. British Design. British Engineering. Dealerships Nationwide.

  3. 3
    Skoda Octavia https://www.skoda.co.uk

    Skoda Octavia Build Your Own — Indemnities may be required. Maximum 24 month term. Škoda Finance. 0% APR on Solutions PCP.

  4. 4
    Toyota™ Official Website https://www.toyota.co.uk › official

    Choose Your New Toyota — A wide range of vehicles to suit your needs and budget. Build and buy your Toyota online. From small cars to hybrids, 4x4s and LCVs, we have a Toyota for everyone. New And Used Cars. Hybrid Range.

  5. 5
    Volvo New Car Stock | Volvo Cars — UK https://www.volvocars.com

    Get to know the premium textile-covered soundbar providing driver-focused audio. Learn about the safety features. Designed to help avoid accidents with cyclists.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, Mercedes-Benz entices with simplicity and immediate availability, while MG Motor UK emphasizes luxury at an affordable price. Skoda offers financial flexibility with 0% APR, Toyota showcases a diverse range, and Volvo highlights safety and premium audio features.

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