Share of Clicks for top 10 US Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| southwest.com | 15.57 |
| expedia.com | 8.44 |
| enterprise.com | 7.92 |
| aa.com | 7.61 |
| jetblue.com | 6.12 |
| kayak.com | 5.13 |
| priceline.com | 5.06 |
| united.com | 3.69 |
| budget.com | 3 |
| delta.com | 2.46 |
| others | 35 |
- southwest.com - 15.57%
- expedia.com - 8.44%
- enterprise.com - 7.92%
- aa.com - 7.61%
- jetblue.com - 6.12%
- kayak.com - 5.13%
- priceline.com - 5.06%
- united.com - 3.69%
- budget.com - 3%
- delta.com - 2.46%
- others - 35%
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Southwest.com leads with 15.57% click share, followed by Expedia at 8.44%. ‘Others’ dominate with 35%, showcasing diverse competition in the travel sector.
Share of Spend for the top 10 US Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | priceline.com | kayak.com | southwest.com | enterprise.com | cheapoair.com | booking.com | aa.com | budget.com | turo.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 15.06% | 12.18% | 5.98% | 4.13% | 5.8% | 4.62% | 3.51% | 2.19% | 4.84% | 2.57% |
| 2026/05/02 | 15.66% | 12.67% | 6.72% | 4.76% | 5.09% | 5.03% | 4.52% | 2.01% | 3.9% | 3.19% |
| 2026/05/03 | 14.77% | 12.58% | 8.42% | 3.51% | 6.06% | 4.14% | 4.08% | 1.93% | 4.76% | 3.96% |
| 2026/05/04 | 15.14% | 11.87% | 7.16% | 4.58% | 5.35% | 4.11% | 3.88% | 2.17% | 3.96% | 4.09% |
| 2026/05/05 | 14.16% | 10.94% | 7.13% | 6.08% | 5.71% | 3.49% | 4.62% | 1.94% | 4.69% | 3.72% |
| 2026/05/06 | 14.23% | 9.72% | 7.71% | 6.09% | 5.64% | 3.47% | 3.95% | 2.27% | 4.65% | 2.71% |
| 2026/05/07 | 12.08% | 10.23% | 6.41% | 6.1% | 6.14% | 3.81% | 4.36% | 1.6% | 3.57% | 3.9% |
| 2026/05/08 | 13.21% | 11.22% | 6.54% | 5.48% | 6.23% | 3.83% | 4.34% | 1.79% | 4.2% | 3.76% |
| 2026/05/09 | 11.41% | 11.1% | 4.48% | 6.91% | 4.96% | 3.76% | 5.85% | 1.57% | 3.71% | 4.69% |
| 2026/05/10 | 12.19% | 10.09% | 4.71% | 6.22% | 5.09% | 4.46% | 6.64% | 2.21% | 3.87% | 3.91% |
| 2026/05/11 | 13.65% | 10.89% | 8.74% | 4.46% | 6.97% | 4.45% | 6.23% | 2.27% | 3.11% | 2.92% |
| 2026/05/12 | 12.55% | 9.59% | 9.28% | 3.89% | 6.73% | 4.68% | 5.76% | 2.51% | 3.96% | 3.1% |
| 2026/05/13 | 11.39% | 8.95% | 10% | 7.28% | 5.12% | 4.21% | 5.01% | 3.04% | 4% | 3.44% |
| 2026/05/14 | 13.42% | 11.17% | 6.77% | 6.74% | 6.63% | 4.48% | 5.12% | 2.88% | 3.08% | 3.14% |
| 2026/05/15 | 13.31% | 11.18% | 6.51% | 5.46% | 6.2% | 3.83% | 4.34% | 1.78% | 4.18% | 3.74% |
| 2026/05/16 | 15.07% | 10.95% | 6.82% | 5.83% | 6.42% | 4.12% | 4.35% | 2.55% | 3.79% | 4.04% |
| 2026/05/17 | 13.65% | 9.77% | 7.02% | 7.53% | 7.06% | 4.01% | 3.98% | 2.77% | 3.6% | 4.4% |
| 2026/05/18 | 14.01% | 9.85% | 5.11% | 7.44% | 6.94% | 3.96% | 4.6% | 1.86% | 5.52% | 3.36% |
| 2026/05/19 | 12.16% | 9.3% | 7.67% | 7.07% | 7.11% | 3.87% | 3.53% | 2.27% | 5.57% | 2.93% |
| 2026/05/20 | 15.58% | 10.03% | 8.27% | 5.82% | 6.79% | 3.49% | 4.5% | 2.04% | 4.28% | 3.05% |
| 2026/05/21 | 15.03% | 10.62% | 9.85% | 6.26% | 7.57% | 3.73% | 3.66% | 2.14% | 3.18% | 3.1% |
| 2026/05/22 | 14.88% | 12.16% | 8.21% | 6.26% | 6.93% | 3.95% | 3.69% | 2.5% | 3.22% | 2.41% |
| 2026/05/23 | 16.15% | 11.51% | 9.33% | 5.99% | 6.4% | 4.36% | 3.33% | 2.59% | 3.57% | 2.6% |
| 2026/05/24 | 15.02% | 10.16% | 8.34% | 7.18% | 5.94% | 4.14% | 4.02% | 2.48% | 3.4% | 3.38% |
| 2026/05/25 | 13.34% | 9.49% | 9.37% | 6.72% | 6.67% | 4.23% | 3.73% | 1.74% | 3.11% | 1.78% |
| 2026/05/26 | 15.03% | 8.4% | 9.63% | 6.95% | 7.47% | 5.72% | 3.46% | 2.48% | 2.75% | 2.15% |
| 2026/05/27 | 14.73% | 10.68% | 10.39% | 7.41% | 6.69% | 4.97% | 3.32% | 2.11% | 2.87% | 1.87% |
| 2026/05/28 | 12.94% | 10.83% | 10.14% | 6.87% | 7.19% | 5.01% | 2.47% | 2.8% | 2.95% | 2.05% |
| 2026/05/29 | 12.39% | 10.01% | 7.85% | 6.52% | 6.59% | 4.94% | 3.02% | 3.02% | 3.93% | 2.49% |
| 2026/05/30 | 14.3% | 11.43% | 8.15% | 6.99% | 5.54% | 4.99% | 3.51% | 2.58% | 2.61% | 2.34% |
| 2026/05/31 | 13.55% | 11.28% | 9.17% | 7.35% | 6.67% | 4.43% | 3.62% | 2.49% | 2.48% | 2.11% |
- expedia.com
- priceline.com
- kayak.com
- southwest.com
- enterprise.com
- cheapoair.com
- booking.com
- aa.com
- budget.com
- turo.com
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Expedia led May with fluctuating spend, peaking at 16.15%. Priceline and Kayak followed, showing varied trends. Southwest and Enterprise maintained steady shares, while Cheapoair, Booking, and others experienced minor shifts.
Competitor Count for US Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 910 |
| 2026/05/02 | 892 |
| 2026/05/03 | 887 |
| 2026/05/04 | 919 |
| 2026/05/05 | 941 |
| 2026/05/06 | 916 |
| 2026/05/07 | 953 |
| 2026/05/08 | 933 |
| 2026/05/09 | 932 |
| 2026/05/10 | 946 |
| 2026/05/11 | 973 |
| 2026/05/12 | 942 |
| 2026/05/13 | 918 |
| 2026/05/14 | 956 |
| 2026/05/15 | 933 |
| 2026/05/16 | 933 |
| 2026/05/17 | 941 |
| 2026/05/18 | 911 |
| 2026/05/19 | 896 |
| 2026/05/20 | 912 |
| 2026/05/21 | 927 |
| 2026/05/22 | 953 |
| 2026/05/23 | 947 |
| 2026/05/24 | 980 |
| 2026/05/25 | 1134 |
| 2026/05/26 | 1165 |
| 2026/05/27 | 1081 |
| 2026/05/28 | 1046 |
| 2026/05/29 | 1046 |
| 2026/05/30 | 1089 |
| 2026/05/31 | 1064 |
Copyright © Adthena. All rights reserved.
May began with 910 advertisers, fluctuating slightly until a significant surge on May 25, reaching 1,134. The month concluded with 1,064 advertisers, marking a notable increase.
