Share of Clicks for top 10 US Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| southwest.com | 10.48 |
| aa.com | 8.61 |
| enterprise.com | 8.02 |
| expedia.com | 7.92 |
| united.com | 6.98 |
| jetblue.com | 4.67 |
| priceline.com | 4.37 |
| budget.com | 3.77 |
| kayak.com | 3.76 |
| amtrak.com | 2.08 |
| others | 39.34 |
- southwest.com - 10.48%
- aa.com - 8.61%
- enterprise.com - 8.02%
- expedia.com - 7.92%
- united.com - 6.98%
- jetblue.com - 4.67%
- priceline.com - 4.37%
- budget.com - 3.77%
- kayak.com - 3.76%
- amtrak.com - 2.08%
- others - 39.34%
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In the travel PPC landscape, Southwest leads with 10.48% click share, while ‘others’ dominate at 39.34%, highlighting diverse competition.
Share of Spend for the top 10 US Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | priceline.com | aa.com | enterprise.com | budget.com | cheapoair.com | kayak.com | booking.com | southwest.com | united.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 11.86% | 10.34% | 5.53% | 7.39% | 5.48% | 2.39% | 6.42% | 3.08% | 5.44% | 3.42% |
| 2026/02/02 | 9.31% | 10.64% | 4.4% | 7.36% | 5.39% | 2.95% | 6.81% | 2.57% | 4.72% | 3.14% |
| 2026/02/03 | 12.23% | 9.33% | 4.21% | 8.12% | 5.17% | 2.85% | 4.16% | 5.21% | 6.5% | 1% |
| 2026/02/04 | 10.59% | 8.57% | 4.46% | 6.6% | 4.2% | 2.81% | 4.58% | 4.7% | 5.66% | 2.22% |
| 2026/02/05 | 11.48% | 8.63% | 4.95% | 6.13% | 3.98% | 3.25% | 4.68% | 4.82% | 4.56% | 2.88% |
| 2026/02/06 | 10.91% | 9.19% | 5.13% | 6.97% | 5.55% | 3.14% | 4.48% | 4.75% | 3.72% | 2.43% |
| 2026/02/07 | 9.79% | 9.52% | 5.2% | 6.33% | 4.86% | 2.82% | 5.55% | 4.31% | 3.26% | 3.7% |
| 2026/02/08 | 9.55% | 9.04% | 5.22% | 6.49% | 6.1% | 2.66% | 6.05% | 4.75% | 2.68% | 4.12% |
| 2026/02/09 | 10.01% | 8.41% | 3.78% | 6.73% | 5.22% | 3.59% | 6.41% | 3.4% | 3.22% | 3.95% |
| 2026/02/10 | 11.2% | 9.49% | 4.59% | 6.23% | 5.86% | 3.2% | 5.49% | 5.77% | 3.06% | 3.15% |
| 2026/02/11 | 12.49% | 10.25% | 3.67% | 6.14% | 3.88% | 2.92% | 6.47% | 5.45% | 3.48% | 2.3% |
| 2026/02/12 | 11.43% | 8.59% | 4.93% | 6.1% | 3.96% | 3.23% | 4.66% | 4.8% | 4.54% | 2.87% |
| 2026/02/13 | 10.88% | 9.17% | 5.11% | 6.94% | 5.53% | 3.12% | 4.46% | 4.73% | 3.7% | 2.43% |
| 2026/02/14 | 9.78% | 9.5% | 5.19% | 6.31% | 4.85% | 2.81% | 5.54% | 4.31% | 3.25% | 3.69% |
| 2026/02/15 | 9.52% | 9.01% | 5.21% | 6.47% | 6.08% | 2.66% | 6.03% | 4.75% | 2.67% | 4.11% |
| 2026/02/16 | 9.98% | 8.39% | 3.77% | 6.71% | 5.21% | 3.59% | 6.39% | 3.39% | 3.21% | 4.01% |
| 2026/02/17 | 12.26% | 9.6% | 3.28% | 7.56% | 5.25% | 3.67% | 8.03% | 4.7% | 3.24% | 3% |
| 2026/02/18 | 11.46% | 9.03% | 3.66% | 8.29% | 4.86% | 3% | 5.73% | 3.8% | 3.53% | 3.44% |
| 2026/02/19 | 11.93% | 9.26% | 4.51% | 7.77% | 5.93% | 2.2% | 5.01% | 4.15% | 4.34% | 2.46% |
| 2026/02/20 | 10.06% | 9.08% | 5.3% | 8.13% | 5.7% | 3.09% | 4.02% | 3.21% | 3.01% | 4.18% |
| 2026/02/21 | 9.26% | 9.63% | 5.74% | 7.42% | 7.05% | 3.58% | 7.83% | 3.16% | 2.97% | 2.77% |
| 2026/02/22 | 12.61% | 8.43% | 4.9% | 7.28% | 5.5% | 3.01% | 4.95% | 4.96% | 4.08% | 2.8% |
| 2026/02/23 | 12.69% | 7.49% | 3.8% | 8.64% | 3.58% | 3.51% | 6.38% | 5.79% | 3.9% | 2.38% |
| 2026/02/24 | 12.39% | 8.23% | 4.97% | 7.91% | 4.13% | 3.54% | 6.44% | 4.95% | 3.26% | 2.62% |
| 2026/02/25 | 13.18% | 9.65% | 4.5% | 6.58% | 5.25% | 3.41% | 4.71% | 3.38% | 3.43% | 2.53% |
| 2026/02/26 | 11.46% | 8.06% | 6.19% | 6.12% | 5.67% | 3.35% | 5.52% | 3.24% | 2.83% | 3.4% |
| 2026/02/27 | 12.41% | 9.12% | 4.84% | 6.63% | 5.15% | 3.42% | 5.42% | 3.69% | 4.1% | 3.64% |
| 2026/02/28 | 12.71% | 8.57% | 7.63% | 5.82% | 4.8% | 4.35% | 4.23% | 3.8% | 3.76% | 3.02% |
- expedia.com
- priceline.com
- aa.com
- enterprise.com
- budget.com
- cheapoair.com
- kayak.com
- booking.com
- southwest.com
- united.com
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Expedia’s PPC spend fluctuated, peaking at 13.18% on February 25. Priceline’s share dipped, ending at 8.57%. AA saw a late surge, closing at 7.63%. Enterprise’s share varied, finishing at 5.82%. Budget’s spend was inconsistent, ending at 4.8%. Cheapoair’s share rose to 4.35% by month’s end. Kayak’s spend peaked mid-month, closing at 4.23%. Booking’s share fluctuated, ending at 3.8%. Southwest’s spend varied, closing at 3.76%. United’s share was inconsistent, finishing at 3.02%.
Competitor Count for US Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 970 |
| 2026/02/02 | 1092 |
| 2026/02/03 | 970 |
| 2026/02/04 | 1004 |
| 2026/02/05 | 1026 |
| 2026/02/06 | 1006 |
| 2026/02/07 | 1002 |
| 2026/02/08 | 1000 |
| 2026/02/09 | 1012 |
| 2026/02/10 | 990 |
| 2026/02/11 | 1016 |
| 2026/02/12 | 1026 |
| 2026/02/13 | 1006 |
| 2026/02/14 | 1002 |
| 2026/02/15 | 1000 |
| 2026/02/16 | 1012 |
| 2026/02/17 | 897 |
| 2026/02/18 | 966 |
| 2026/02/19 | 957 |
| 2026/02/20 | 946 |
| 2026/02/21 | 920 |
| 2026/02/22 | 942 |
| 2026/02/23 | 960 |
| 2026/02/24 | 972 |
| 2026/02/25 | 937 |
| 2026/02/26 | 931 |
| 2026/02/27 | 914 |
| 2026/02/28 | 901 |
Copyright © Adthena. All rights reserved.
February began with 970 advertisers, peaking at 1,092 on the 2nd. Mid-month saw fluctuations, with a notable dip to 897 on the 17th. The month concluded with 901 advertisers, reflecting a dynamic landscape.
