US Travel Transportation - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Transportation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Transportation – US

Google AI Overview visibility for Travel Transportation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.38512376646
90.6148762335
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 27%
Navigational 3%
Seasonal 0%
Local 5%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Travel Transportation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
southwest.com 17.06
aa.com 10.79
expedia.com 7.75
enterprise.com 5.74
jetblue.com 5.06
united.com 4.79
priceline.com 4.53
kayak.com 3.49
budget.com 3.02
delta.com 2.28
others 35.49
  • southwest.com - 17.06%
  • aa.com - 10.79%
  • expedia.com - 7.75%
  • enterprise.com - 5.74%
  • jetblue.com - 5.06%
  • united.com - 4.79%
  • priceline.com - 4.53%
  • kayak.com - 3.49%
  • budget.com - 3.02%
  • delta.com - 2.28%
  • others - 35.49%

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Southwest.com leads with 17.06% click share, followed by aa.com at 10.79%. Others dominate with 35.49%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Transportation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date expedia.com priceline.com southwest.com kayak.com enterprise.com cheapoair.com budget.com aa.com turo.com booking.com
2026/03/01 13.29% 9.49% 3.17% 5.63% 5.19% 3.35% 5.05% 8.39% 2.21% 3.43%
2026/03/02 13.17% 11.2% 3.58% 5.82% 5.6% 2.92% 4.05% 6.88% 2.31% 3.12%
2026/03/03 13.19% 10.39% 6.29% 4.5% 5.76% 2.96% 4.53% 7.06% 2.22% 4.07%
2026/03/04 12.29% 10.78% 5.73% 4.59% 5.35% 3.22% 4.63% 7.76% 2.09% 3.93%
2026/03/05 12.9% 10.24% 6.08% 5.83% 5.55% 3.42% 4.85% 6.46% 2.54% 2.12%
2026/03/06 12.73% 9.54% 5.85% 5.07% 5.16% 3.36% 4.23% 8.97% 2.91% 0.96%
2026/03/07 13.18% 9.42% 5.94% 4.97% 5.93% 3.06% 5.58% 6.28% 2.92% 2.86%
2026/03/08 14.06% 9.57% 5.36% 4.26% 4.73% 3.66% 5.55% 7.59% 2.6% 2.75%
2026/03/09 14.85% 9.59% 5.12% 5.61% 5.61% 3.1% 5.37% 7.15% 2.49% 2.67%
2026/03/10 14.56% 9.68% 4.96% 4.99% 4.78% 3.23% 4.54% 8.21% 2.37% 1.59%
2026/03/11 15.02% 10.55% 5.75% 3.79% 5.53% 4.03% 3.78% 5.9% 2.65% 2.21%
2026/03/12 14.5% 9.35% 5.37% 4.91% 5.84% 3.49% 3.71% 8.21% 2.63% 2.71%
2026/03/13 12.41% 9.17% 5.84% 3.85% 5.58% 4.48% 5.85% 6.88% 3.14% 2.56%
2026/03/14 13.17% 9.88% 5.49% 3.52% 4.91% 4.15% 4.18% 7.46% 2.77% 2.79%
2026/03/15 11.54% 9.7% 5.82% 5.7% 5.49% 3.38% 4.23% 7.89% 2.31% 2.44%
2026/03/16 13.34% 10.46% 5.43% 5.81% 5.04% 3.17% 3.82% 6.7% 2.49% 3.31%
2026/03/17 12.01% 10.85% 6.38% 5.73% 5.35% 2.52% 4.51% 7.22% 1.96% 2.38%
2026/03/18 13.15% 10.04% 5.7% 4.15% 5.89% 2.38% 5.32% 7.28% 2.12% 1.76%
2026/03/19 12.51% 10.74% 6.43% 4.56% 5.65% 3.18% 4.87% 5.72% 3.03% 2.47%
2026/03/20 11.97% 10.11% 5.73% 4.23% 4.99% 4.12% 3.63% 7.41% 3.01% 2.74%
2026/03/21 11.27% 10.29% 5.84% 4.62% 5.07% 5.05% 3.94% 5.5% 3.14% 2.57%
2026/03/22 10.26% 10.08% 6.14% 5.12% 5.7% 3.95% 4.5% 8.54% 2.69% 2.24%
2026/03/23 12.47% 8.91% 7.32% 4.08% 5.74% 3.37% 5.14% 6.08% 3.04% 3.28%
2026/03/24 11.3% 9.18% 7.26% 4.63% 5.25% 3.5% 4.31% 7.92% 2.95% 2.66%
2026/03/25 12.16% 10.23% 6.97% 3.66% 4.87% 3.29% 4.49% 8.76% 2.63% 2.3%
2026/03/26 10.66% 9.48% 7.41% 3.99% 5.16% 3.1% 5.36% 7.35% 2.17% 1.66%
2026/03/27 10.62% 9.64% 6.52% 4.1% 5.34% 3.58% 5.04% 8.83% 2.59% 2.09%
2026/03/28 10.32% 9.94% 6.7% 4.21% 4.77% 3.34% 4.85% 8.27% 2.59% 2.65%
2026/03/29 10.62% 10.21% 6.08% 4.49% 4.86% 3% 4.81% 8.51% 2.87% 2.83%
2026/03/30 11.15% 10.36% 5.49% 5.44% 5.71% 3.05% 4.94% 6.87% 2.79% 3.97%
2026/03/31 13.08% 11.83% 6.51% 6.26% 5.83% 4.55% 4.3% 3.73% 3.52% 3.41%
  • expedia.com
  • priceline.com
  • southwest.com
  • kayak.com
  • enterprise.com
  • cheapoair.com
  • budget.com
  • aa.com
  • turo.com
  • booking.com

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In March 2026, Expedia’s PPC spend share fluctuated, peaking mid-month before declining. Priceline saw a steady rise, while Southwest Airlines experienced consistent growth. Kayak and Enterprise showed varied trends, with Cheapoair and Budget maintaining moderate levels. American Airlines had a volatile month, ending with a sharp drop. Turo and Booking.com displayed gradual increases, concluding the month on a high note.

Market Exposure

Competitor Count for US Travel Transportation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 896
2026/03/02 900
2026/03/03 922
2026/03/04 911
2026/03/05 911
2026/03/06 936
2026/03/07 917
2026/03/08 890
2026/03/09 886
2026/03/10 869
2026/03/11 876
2026/03/12 870
2026/03/13 899
2026/03/14 893
2026/03/15 897
2026/03/16 890
2026/03/17 898
2026/03/18 882
2026/03/19 894
2026/03/20 880
2026/03/21 864
2026/03/22 885
2026/03/23 879
2026/03/24 831
2026/03/25 866
2026/03/26 840
2026/03/27 873
2026/03/28 878
2026/03/29 869
2026/03/30 883
2026/03/31 848

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March began with 896 advertisers, peaking at 936 on March 6. A decline followed, ending the month at 848.

Campaign Efficiency

Market Loss & Market Gains for US Travel Transportation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
southwest.com 1.06%
delta.com 0.69%
jetblue.com 0.63%
lufthansa.com 0.26%
cheapflightsfares.com 0.18%
airfrance.us -0.19%
aircanada.com -0.2%
kayak.com -0.22%
turkishairlines.com -0.24%
expedia.com -1.3%

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Southwest.com soared with a 1.06% click share increase, while expedia.com faced a 1.3% decline. Delta.com and jetblue.com also rose, contrasting with slight drops for Turkish Airlines and Kayak.

Campaign Efficiency

US Travel Transportation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date priceline.com expedia.com southwest.com cheapoair.com kayak.com aa.com enterprise.com booking.com united.com jetblue.com
2026/03/01 10.94% 12.53% 6.49% 4.91% 3.85% 8.44% 3.15% 2.9% 2.31% 3.28%
2026/03/02 12.13% 12.88% 7.87% 4.31% 3.99% 6.07% 3.16% 2.36% 3.4% 3.9%
2026/03/03 11.35% 12.89% 10.79% 4.14% 3.13% 7.24% 3.53% 3.16% 2.75% 0.92%
2026/03/04 11.28% 11.88% 9.88% 4.86% 3.02% 7.71% 3.08% 2.98% 3.55% 1.22%
2026/03/05 11.16% 12.63% 10.54% 4.62% 3.86% 7.01% 3.1% 1.52% 3.23% 2.18%
2026/03/06 10.23% 11.68% 9.95% 4.83% 3.29% 8.51% 3.05% 1.2% 2.8% 2.19%
2026/03/07 10.37% 12.76% 9.73% 4.4% 3.39% 6.66% 3.45% 2.32% 3.79% 1.71%
2026/03/08 10.12% 13.14% 8.99% 5.26% 3.17% 7.99% 2.7% 1.99% 3.4% 2.49%
2026/03/09 11.12% 14.62% 8.86% 4.78% 4.03% 7.16% 3.38% 2.15% 2.59% 2.28%
2026/03/10 11.41% 13.77% 9.26% 4.59% 3.61% 7.66% 2.95% 1.29% 2.41% 2.69%
2026/03/11 11.51% 14.03% 9.62% 5.4% 2.75% 5.87% 3.36% 1.7% 1.75% 2.75%
2026/03/12 10.5% 12.83% 9.56% 4.9% 3.49% 8.47% 3.54% 2.24% 2.46% 2.6%
2026/03/13 9.52% 11.19% 10.87% 6.62% 2.86% 6.4% 3.13% 2.13% 1.72% 2.85%
2026/03/14 10.87% 12.01% 8.79% 5.98% 2.46% 6.74% 2.71% 2.64% 1.47% 3.6%
2026/03/15 10.64% 11.21% 10.03% 4.94% 3.78% 8.49% 3.16% 2.01% 3.39% 2.5%
2026/03/16 11.72% 12.72% 9.07% 4.86% 3.92% 5.42% 3.14% 2.59% 1.94% 2.66%
2026/03/17 12.25% 11.64% 11.11% 3.34% 3.93% 6.3% 3.21% 1.83% 2.66% 2.75%
2026/03/18 11.77% 12.27% 9.66% 3.25% 3.11% 7.32% 3.34% 1.42% 3.26% 3.32%
2026/03/19 12.28% 12.48% 10.71% 4.35% 3.43% 5.11% 3.24% 2.08% 2.1% 2.92%
2026/03/20 10.16% 11.9% 9.26% 5.99% 2.97% 7.49% 2.86% 2.03% 2.21% 2.46%
2026/03/21 11.17% 10.62% 10.1% 6.78% 3.13% 5.97% 2.76% 1.8% 3.14% 2.89%
2026/03/22 10.21% 10.22% 10.62% 5.75% 3.2% 8.85% 3.2% 1.47% 3.73% 2.73%
2026/03/23 9.28% 11.53% 12.43% 4.75% 2.85% 6.2% 3.35% 2.23% 2.53% 2.32%
2026/03/24 9.43% 10.25% 12.08% 4.76% 3.36% 7.95% 3.07% 2.02% 2.47% 2.72%
2026/03/25 10.43% 10.38% 12.56% 4.46% 2.59% 8.68% 2.91% 1.92% 1.64% 2.51%
2026/03/26 10.16% 10.25% 12.2% 4.21% 2.94% 6.72% 3% 1.27% 3.23% 3.64%
2026/03/27 10.05% 9.79% 11.8% 5.1% 2.81% 9.46% 3.06% 1.5% 2.14% 3.28%
2026/03/28 10.31% 9.78% 11.27% 4.67% 2.74% 8.94% 2.76% 1.93% 2.43% 3.47%
2026/03/29 10.95% 10.04% 10.68% 4.61% 3.27% 8.41% 2.88% 2% 3.26% 2.52%
2026/03/30 11.84% 10.11% 9.71% 4.54% 3.82% 6.46% 3.41% 3.02% 2.22% 2.69%
2026/03/31 13.21% 12.33% 10.98% 6.27% 4.1% 4.01% 3.6% 2.68% 2.63% 1.83%
  • priceline.com
  • expedia.com
  • southwest.com
  • cheapoair.com
  • kayak.com
  • aa.com
  • enterprise.com
  • booking.com
  • united.com
  • jetblue.com

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In March 2026, Priceline’s impression share fluctuated, peaking at 13.21% on the 31st. Expedia maintained a strong presence, ending at 12.33%. Southwest saw a mid-month surge, while Cheapoair and Kayak had modest gains. Overall, Priceline led the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation - Last month
  1. 1
    American Airlines https://www.aa.com

    American Airlines Flights — Enjoy Travel Made Simple With Flexible Booking Options And Inflight Comfort. Book Today. Complimentary Entertainment, Snacks And Wi-Fi Aboard Select Flights. Book A Trip Today.

  2. 2
    Enterprise Rent-A-Car® https://www.enterprise.com

    Rental Cars - Reserve Today — Choose from a variety of vehicles and find the rental car that suits your needs. Reserve a car with...

  3. 3
    Book Your Flight | Airline Tickets, Airfare Deals https://www.expedia.com/flights/book_now

    Find & Compare Options and You Can Save Big! Flights on Expedia.

  4. 4
    Budget Car Rental https://www.priceline.com

    $23+ Cars at Priceline — Save up to 20% on Rental Cars. Free Cancellations options. No Credit Card needed to Book

  5. 5
    Southwest Airlines® - Official https://www.southwest.com

    Low Fares & Nonstop Flights — Cheap Flights, Air Deals, and Travel Offers. Book Your Next Trip on Southwest.com®! Looking For...

Copyright © Adthena. All rights reserved.

American Airlines emphasizes comfort and flexibility, enticing travelers with inflight perks. Enterprise Rent-A-Car® highlights vehicle variety, catering to diverse needs. Expedia promises savings through flight comparisons. Priceline offers budget-friendly car rentals with flexible terms. Southwest Airlines® attracts with low fares and nonstop flights.

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