Share of Clicks for top 10 UK Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| britishairways.com | 7.06 |
| skyscanner.net | 6.94 |
| nationalexpress.com | 6.15 |
| thetrainline.com | 5.36 |
| easyjet.com | 2.93 |
| trip.com | 2.85 |
| booking.com | 2.73 |
| heathrow.com | 2.63 |
| manchesterairport.co.uk | 2.5 |
| southeasternrailway.co.uk | 2.23 |
| others | 58.62 |
- britishairways.com - 7.06%
- skyscanner.net - 6.94%
- nationalexpress.com - 6.15%
- thetrainline.com - 5.36%
- easyjet.com - 2.93%
- trip.com - 2.85%
- booking.com - 2.73%
- heathrow.com - 2.63%
- manchesterairport.co.uk - 2.5%
- southeasternrailway.co.uk - 2.23%
- others - 58.62%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘others’ dominate with 58.62% click share, while British Airways leads individual advertisers at 7.06%.
Share of Spend for the top 10 UK Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | heathrow.com | trip.com | skyscanner.net | thetrainline.com | jet2.com | manchesterairport.co.uk | poferries.com | directferries.co.uk | dfds.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 4.56% | 3.79% | 2.1% | 4.78% | 3.02% | 2.48% | 2.62% | 2.23% | 1.05% | 2.88% |
| 2026/09/02 | 5.48% | 3.84% | 2.9% | 4.8% | 2.9% | 2.02% | 3.33% | 2.59% | 1.69% | 2.16% |
| 2026/09/03 | 5.88% | 3.65% | 2.56% | 5.25% | 3.19% | 2.39% | 3.08% | 2.99% | 2.23% | 2.26% |
| 2026/09/04 | 5.94% | 4.51% | 2.69% | 4.51% | 3.15% | 2.6% | 3.14% | 3.17% | 2.86% | 2% |
| 2026/09/05 | 6.79% | 4.86% | 3.4% | 4.81% | 3.1% | 1.98% | 3.31% | 3.35% | 3.08% | 2.07% |
| 2026/09/06 | 6.36% | 5.11% | 4.48% | 5.04% | 3.1% | 1.96% | 3.6% | 3.59% | 3.53% | 2.1% |
| 2026/09/07 | 5.66% | 3.88% | 4.07% | 6.2% | 3.24% | 2.24% | 3.19% | 3.39% | 3.51% | 2.23% |
| 2026/09/08 | 5.11% | 4.88% | 3.79% | 5.64% | 2.95% | 1.96% | 3.14% | 3.29% | 3.07% | 2.14% |
| 2026/09/09 | 5.27% | 4.54% | 3.28% | 5.29% | 3.23% | 2.24% | 3.48% | 3.02% | 2.7% | 2.2% |
| 2026/09/10 | 5.75% | 3.41% | 3.39% | 5.27% | 3.27% | 2.29% | 3.52% | 3.13% | 2.37% | 2.42% |
| 2026/09/11 | 4.7% | 4.63% | 2.33% | 4.29% | 3.85% | 2.46% | 3.58% | 3.2% | 1.5% | 2.64% |
| 2026/09/12 | 5.13% | 5.43% | 2.31% | 3.78% | 3.33% | 2.37% | 3.59% | 2.38% | 1.25% | 2.68% |
| 2026/09/13 | 4.82% | 4.85% | 2.17% | 3.13% | 3.63% | 2.47% | 3.51% | 1.46% | 0.88% | 3.22% |
| 2026/09/14 | 4.46% | 4.38% | 2.06% | 4.46% | 3.53% | 2.25% | 3.53% | 1.34% | 1.12% | 2.82% |
| 2026/09/15 | 5.05% | 4.59% | 3.06% | 4.12% | 3.47% | 2.35% | 3.19% | 1.58% | 2% | 2.54% |
| 2026/09/16 | 5.11% | 4.07% | 4.05% | 4.76% | 3.21% | 2.39% | 2.99% | 2.04% | 2.91% | 2.28% |
| 2026/09/17 | 4.8% | 4.54% | 3.63% | 5.19% | 2.75% | 2.09% | 2.47% | 1.87% | 2.55% | 2.23% |
| 2026/09/18 | 4.94% | 3.93% | 3.34% | 5.15% | 2.95% | 2.1% | 2.68% | 2.36% | 2.82% | 2.28% |
| 2026/09/19 | 5.3% | 3.87% | 3.92% | 4.85% | 2.63% | 2.12% | 2.86% | 2.4% | 2.67% | 2.08% |
| 2026/09/20 | 4.97% | 5.81% | 3.84% | 4.87% | 2.91% | 2.11% | 2.69% | 2.28% | 2.61% | 1.93% |
| 2026/09/21 | 5.32% | 4.56% | 4.55% | 5.18% | 3.26% | 1.95% | 2.76% | 2% | 2.73% | 2.12% |
| 2026/09/22 | 5.68% | 3.81% | 4% | 4.89% | 2.89% | 3.12% | 2.84% | 1.8% | 2.79% | 2.37% |
| 2026/09/23 | 5.3% | 3.15% | 4.1% | 4.61% | 3.13% | 2.61% | 2.38% | 2.03% | 2.66% | 2.24% |
| 2026/09/24 | 5.42% | 3.74% | 4.72% | 5.41% | 2.57% | 2.41% | 2.37% | 2.07% | 2.97% | 2.13% |
| 2026/09/25 | 4.79% | 3.63% | 5.2% | 5.04% | 3.04% | 2.57% | 2.06% | 2.09% | 3.03% | 2.32% |
| 2026/09/26 | 4.76% | 4.08% | 5.4% | 4.67% | 2.95% | 2.19% | 2.3% | 2.16% | 3.07% | 2.2% |
| 2026/09/27 | 6.29% | 3.8% | 4.01% | 5.49% | 3.54% | 2.29% | 2.54% | 1.97% | 2.84% | 2.28% |
| 2026/09/28 | 5.26% | 3.12% | 4.64% | 5.51% | 3.38% | 2.56% | 2.53% | 2.49% | 2.9% | 2.23% |
| 2026/09/29 | 5.09% | 5.76% | 4.04% | 5.08% | 3.23% | 2.88% | 2.77% | 2.47% | 2.33% | 2.23% |
| 2026/09/30 | 5.42% | 5.26% | 5.17% | 5.14% | 3.11% | 2.86% | 2.63% | 2.56% | 2.5% | 1.87% |
- booking.com
- heathrow.com
- trip.com
- skyscanner.net
- thetrainline.com
- jet2.com
- manchesterairport.co.uk
- poferries.com
- directferries.co.uk
- dfds.com
Copyright © Adthena. All rights reserved.
In September 2026, booking.com led with fluctuating spend, peaking mid-month. Heathrow.com saw a mid-month dip, while trip.com steadily rose. Skyscanner.net maintained consistency, and thetrainline.com showed minor fluctuations. The month concluded with booking.com leading.
Competitor Count for UK Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 810 |
| 2026/09/02 | 824 |
| 2026/09/03 | 816 |
| 2026/09/04 | 846 |
| 2026/09/05 | 852 |
| 2026/09/06 | 865 |
| 2026/09/07 | 869 |
| 2026/09/08 | 877 |
| 2026/09/09 | 871 |
| 2026/09/10 | 856 |
| 2026/09/11 | 821 |
| 2026/09/12 | 810 |
| 2026/09/13 | 792 |
| 2026/09/14 | 768 |
| 2026/09/15 | 799 |
| 2026/09/16 | 841 |
| 2026/09/17 | 866 |
| 2026/09/18 | 855 |
| 2026/09/19 | 840 |
| 2026/09/20 | 855 |
| 2026/09/21 | 863 |
| 2026/09/22 | 879 |
| 2026/09/23 | 866 |
| 2026/09/24 | 844 |
| 2026/09/25 | 852 |
| 2026/09/26 | 845 |
| 2026/09/27 | 859 |
| 2026/09/28 | 816 |
| 2026/09/29 | 815 |
| 2026/09/30 | 826 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, starting at 810 and peaking at 879 mid-month. The month concluded with a slight rise to 826.
