Market Exposure
Share of Clicks for top 10 UK Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| skyscanner.net | 8.63 |
| thetrainline.com | 6.03 |
| britishairways.com | 5.94 |
| nationalexpress.com | 4.09 |
| booking.com | 2.79 |
| flixbus.co.uk | 2.56 |
| virginatlantic.com | 2.53 |
| easyjet.com | 2.51 |
| trip.com | 2.42 |
| manchesterairport.co.uk | 2.16 |
| others | 60.34 |
- skyscanner.net - 8.63%
- thetrainline.com - 6.03%
- britishairways.com - 5.94%
- nationalexpress.com - 4.09%
- booking.com - 2.79%
- flixbus.co.uk - 2.56%
- virginatlantic.com - 2.53%
- easyjet.com - 2.51%
- trip.com - 2.42%
- manchesterairport.co.uk - 2.16%
- others - 60.34%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘others’ dominate with 60.34% click share, while Skyscanner leads individual advertisers at 8.63%, followed by The Trainline at 6.03%.
Market Exposure
Share of Spend for the top 10 UK Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | skyscanner.net | booking.com | heathrow.com | manchesterairport.co.uk | stanstedairport.com | britishairways.com | jet2.com | trip.com | easyjet.com | thetrainline.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 8.26% | 7.31% | 3.41% | 2.7% | 1.42% | 0.88% | 2.77% | 2.64% | 3.1% | 3.26% |
| 2026/06/02 | 8.55% | 6.08% | 3.24% | 2.77% | 1.78% | 0.94% | 2.93% | 3.25% | 3.01% | 3.01% |
| 2026/06/03 | 8.07% | 6.98% | 2.84% | 1.82% | 1.7% | 0.67% | 1.88% | 3.04% | 3.11% | 3.1% |
| 2026/06/04 | 8.67% | 6.16% | 3.84% | 2.39% | 1.71% | 0.95% | 2.37% | 2.45% | 2.89% | 3.75% |
| 2026/06/05 | 8.72% | 5.43% | 3.02% | 2.14% | 1.98% | 1.06% | 2.42% | 3.09% | 2.97% | 3.66% |
| 2026/06/06 | 8.25% | 5.14% | 3.32% | 2.28% | 1.89% | 1.44% | 2.38% | 2.61% | 3.45% | 3.85% |
| 2026/06/07 | 8.16% | 5.45% | 3.01% | 2.57% | 2.02% | 1.81% | 2.45% | 2.82% | 3.18% | 3.93% |
| 2026/06/08 | 7.74% | 4.71% | 3.97% | 2.17% | 1.44% | 2.53% | 2.48% | 2.15% | 2.9% | 3.26% |
| 2026/06/09 | 7.55% | 4.98% | 3.61% | 2.07% | 1.77% | 3.4% | 2.22% | 1.99% | 2.57% | 4.11% |
| 2026/06/10 | 6.52% | 4.27% | 4.71% | 2.29% | 2.18% | 3.32% | 2.35% | 2.28% | 2.41% | 3.2% |
| 2026/06/11 | 7.32% | 5% | 4.08% | 2.28% | 2.26% | 3.39% | 2.05% | 2.17% | 2.43% | 2.67% |
| 2026/06/12 | 7.57% | 5.92% | 3.12% | 2.19% | 1.76% | 3.01% | 2.7% | 1.94% | 2.25% | 2.59% |
| 2026/06/13 | 7.45% | 5.24% | 2.95% | 2.1% | 1.69% | 2.78% | 2.26% | 2.48% | 2.08% | 2.86% |
| 2026/06/14 | 7.31% | 5.77% | 2.49% | 2.47% | 1.77% | 2.66% | 1.86% | 1.84% | 2.05% | 2.49% |
| 2026/06/15 | 6.82% | 6.01% | 3.65% | 1.89% | 1.97% | 3.86% | 2.45% | 1.96% | 2.03% | 2.62% |
| 2026/06/16 | 6.04% | 5.6% | 4.33% | 1.64% | 1.98% | 4.21% | 1.98% | 2.51% | 1.91% | 2.76% |
| 2026/06/17 | 5.86% | 5.85% | 3.8% | 2.04% | 2.41% | 4.66% | 2.3% | 2.05% | 1.79% | 2.61% |
| 2026/06/18 | 6.2% | 6.11% | 2.73% | 2.07% | 1.9% | 5.71% | 2.09% | 3.12% | 1.8% | 2.63% |
| 2026/06/19 | 6.37% | 6.45% | 3.3% | 2.63% | 2.23% | 5.91% | 2.18% | 2.77% | 1.34% | 2.58% |
| 2026/06/20 | 6.85% | 5.11% | 3.01% | 2.48% | 2.96% | 5.77% | 1.65% | 2.99% | 1.47% | 2.76% |
| 2026/06/21 | 6.79% | 5.77% | 2.42% | 2.09% | 2.69% | 4.76% | 1.96% | 3.27% | 1.68% | 3.1% |
| 2026/06/22 | 6.65% | 5.37% | 2.97% | 2.11% | 3.08% | 4.52% | 2.17% | 3.53% | 1.86% | 2.96% |
| 2026/06/23 | 6.47% | 4.83% | 3.04% | 2.61% | 2.61% | 3.54% | 2.14% | 2.74% | 1.7% | 2.98% |
| 2026/06/24 | 6.7% | 4.82% | 3.07% | 2.31% | 2.94% | 3.9% | 2.18% | 2.4% | 1.58% | 3.14% |
| 2026/06/25 | 6.53% | 4.26% | 3.25% | 2.05% | 2.73% | 3.33% | 2.34% | 3.77% | 1.43% | 3.02% |
| 2026/06/26 | 6.72% | 5.04% | 3.61% | 3.32% | 2.2% | 2.58% | 1.94% | 3.02% | 1.6% | 3.02% |
| 2026/06/27 | 6.47% | 5.75% | 2.88% | 2.77% | 2.54% | 2.78% | 1.85% | 2.28% | 1.6% | 2.63% |
| 2026/06/28 | 6.45% | 6.77% | 2.91% | 3.03% | 2.41% | 2.69% | 1.87% | 2.99% | 1.91% | 2.37% |
| 2026/06/29 | 6.44% | 5.53% | 2.88% | 2.84% | 2.23% | 2.99% | 1.86% | 2.6% | 2.01% | 1.95% |
| 2026/06/30 | 6.19% | 5.21% | 3.06% | 3.01% | 2.67% | 2.54% | 2.51% | 2.17% | 2.14% | 1.77% |
- skyscanner.net
- booking.com
- heathrow.com
- manchesterairport.co.uk
- stanstedairport.com
- britishairways.com
- jet2.com
- trip.com
- easyjet.com
- thetrainline.com
Copyright © Adthena. All rights reserved.
Skyscanner’s PPC share started strong at 8.26%, peaking at 8.72% mid-month, then declined to 6.19%. Booking.com fluctuated, ending at 5.21%. British Airways rose from 0.88% to 2.54%.
Market Exposure
Competitor Count for UK Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1269 |
| 2026/06/02 | 1197 |
| 2026/06/03 | 1237 |
| 2026/06/04 | 1166 |
| 2026/06/05 | 1163 |
| 2026/06/06 | 1163 |
| 2026/06/07 | 1144 |
| 2026/06/08 | 1159 |
| 2026/06/09 | 1154 |
| 2026/06/10 | 1143 |
| 2026/06/11 | 1146 |
| 2026/06/12 | 1113 |
| 2026/06/13 | 1064 |
| 2026/06/14 | 1084 |
| 2026/06/15 | 1053 |
| 2026/06/16 | 1032 |
| 2026/06/17 | 1027 |
| 2026/06/18 | 1049 |
| 2026/06/19 | 1009 |
| 2026/06/20 | 993 |
| 2026/06/21 | 976 |
| 2026/06/22 | 988 |
| 2026/06/23 | 986 |
| 2026/06/24 | 1008 |
| 2026/06/25 | 991 |
| 2026/06/26 | 957 |
| 2026/06/27 | 978 |
| 2026/06/28 | 955 |
| 2026/06/29 | 970 |
| 2026/06/30 | 977 |
Copyright © Adthena. All rights reserved.
June saw a steady decline in distinct advertisers, starting at 1,269 and ending at 977.
