Share of Clicks for top 10 UK Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| skyscanner.net | 10.12 |
| britishairways.com | 6.17 |
| thetrainline.com | 5.38 |
| nationalrail.co.uk | 3.67 |
| booking.com | 2.66 |
| easyjet.com | 2.5 |
| virginatlantic.com | 2.45 |
| nationalexpress.com | 2.03 |
| trip.com | 1.97 |
| manchesterairport.co.uk | 1.9 |
| others | 61.15 |
- skyscanner.net - 10.12%
- britishairways.com - 6.17%
- thetrainline.com - 5.38%
- nationalrail.co.uk - 3.67%
- booking.com - 2.66%
- easyjet.com - 2.5%
- virginatlantic.com - 2.45%
- nationalexpress.com - 2.03%
- trip.com - 1.97%
- manchesterairport.co.uk - 1.9%
- others - 61.15%
Copyright © Adthena. All rights reserved.
Skyscanner.net leads with a 10.12% click share, followed by British Airways at 6.17%. Others dominate with 61.15%, overshadowing individual competitors.
Share of Spend for the top 10 UK Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | skyscanner.net | booking.com | thetrainline.com | heathrow.com | easyjet.com | trip.com | jet2.com | manchesterairport.co.uk | tui.co.uk | london-luton.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 11.07% | 4.88% | 1.7% | 1.99% | 2.56% | 1.68% | 1.5% | 1.4% | 1.03% | 2.16% |
| 2026/05/02 | 11.09% | 5.24% | 1.96% | 2.23% | 2.87% | 1.36% | 1.38% | 1.02% | 0.94% | 2.15% |
| 2026/05/03 | 10.84% | 4.61% | 1.85% | 2.09% | 2.85% | 1.34% | 1.74% | 1.2% | 0.89% | 2.05% |
| 2026/05/04 | 10.34% | 4.58% | 1.94% | 2.31% | 2.45% | 1.42% | 1.56% | 2.07% | 1.04% | 2.02% |
| 2026/05/05 | 9.71% | 4.92% | 2.08% | 2.64% | 2.34% | 1.27% | 1.81% | 1.9% | 1.24% | 1.81% |
| 2026/05/06 | 9.57% | 5.29% | 2.14% | 2.07% | 2.49% | 0.97% | 2.4% | 2.04% | 1.38% | 1.63% |
| 2026/05/07 | 8.87% | 4.93% | 2.08% | 2.14% | 2.39% | 1.2% | 2.13% | 1.77% | 1.47% | 2.22% |
| 2026/05/08 | 8.85% | 5.38% | 2.15% | 2.14% | 2.33% | 1.31% | 1.92% | 2.27% | 1.37% | 1.73% |
| 2026/05/09 | 8.39% | 5.56% | 1.9% | 2.19% | 2.18% | 1.78% | 1.83% | 2.74% | 1.26% | 1.8% |
| 2026/05/10 | 8.23% | 6.03% | 2.01% | 2.01% | 2.1% | 1.84% | 1.4% | 2.02% | 1.39% | 1.95% |
| 2026/05/11 | 8.71% | 8.27% | 2.6% | 2.59% | 2.99% | 2% | 2.2% | 2.36% | 1.16% | 1.53% |
| 2026/05/12 | 10.31% | 5.38% | 2.75% | 2.92% | 3.37% | 2.13% | 1.96% | 2.48% | 1.28% | 1.52% |
| 2026/05/13 | 9.07% | 6.8% | 2.79% | 2.67% | 3.05% | 1.64% | 2.12% | 2.52% | 1.52% | 1.64% |
| 2026/05/14 | 10.28% | 5.41% | 2.46% | 2.29% | 3.17% | 2% | 2.42% | 2.59% | 1.44% | 1.52% |
| 2026/05/15 | 8.75% | 5.55% | 2.13% | 2.11% | 2.3% | 1.29% | 1.9% | 2.24% | 1.35% | 1.71% |
| 2026/05/16 | 10.57% | 4.62% | 2.72% | 2.65% | 2.94% | 1.85% | 2.45% | 2.08% | 1.51% | 1.46% |
| 2026/05/17 | 9.5% | 4.99% | 2.84% | 2.92% | 3.24% | 1.93% | 2.83% | 2.82% | 1.67% | 1.51% |
| 2026/05/18 | 10.2% | 4.47% | 2.72% | 2.27% | 3.22% | 1.97% | 2.97% | 2.37% | 1.84% | 1.59% |
| 2026/05/19 | 11.97% | 4.18% | 2.62% | 2.76% | 2.5% | 1.68% | 2.73% | 2.2% | 1.97% | 1.82% |
| 2026/05/20 | 12.95% | 4.39% | 2.33% | 2.83% | 2.13% | 2.01% | 2.74% | 2.97% | 1.94% | 1.73% |
| 2026/05/21 | 12.78% | 3.8% | 3.28% | 2.87% | 2.63% | 2.4% | 2.29% | 2.67% | 1.95% | 1.38% |
| 2026/05/22 | 11.72% | 3.81% | 3.18% | 3.31% | 2.7% | 2.53% | 2.74% | 2.11% | 2.14% | 1.41% |
| 2026/05/23 | 11.97% | 3.42% | 2.97% | 3.01% | 2.89% | 2.34% | 2.71% | 2.56% | 2.32% | 1.47% |
| 2026/05/24 | 11.78% | 3.69% | 2.95% | 3.17% | 2.82% | 2.3% | 2.6% | 2.66% | 2.17% | 1.44% |
| 2026/05/25 | 10.26% | 5.64% | 3.64% | 2.44% | 3.63% | 2.6% | 2.48% | 2.41% | 2.18% | 1.38% |
| 2026/05/26 | 9.15% | 6.62% | 3.75% | 3.31% | 3.88% | 3% | 2.27% | 2.27% | 2.07% | 1.4% |
| 2026/05/27 | 9.39% | 7.29% | 3.33% | 2.91% | 3.79% | 2.73% | 2.44% | 1.83% | 2.07% | 1.45% |
| 2026/05/28 | 9.46% | 6.94% | 3.71% | 3.43% | 3.74% | 2.48% | 2.72% | 2.18% | 2.14% | 1.36% |
| 2026/05/29 | 9.44% | 6.46% | 3.55% | 3.17% | 3.45% | 2.31% | 3.14% | 2.02% | 2.09% | 1.51% |
| 2026/05/30 | 9.47% | 6.55% | 3.56% | 3.48% | 3% | 2.46% | 2.96% | 1.64% | 2.2% | 1.34% |
| 2026/05/31 | 9.63% | 6.75% | 3.24% | 3.08% | 2.81% | 2.59% | 2.43% | 2.33% | 2.12% | 1.28% |
- skyscanner.net
- booking.com
- thetrainline.com
- heathrow.com
- easyjet.com
- trip.com
- jet2.com
- manchesterairport.co.uk
- tui.co.uk
- london-luton.co.uk
Copyright © Adthena. All rights reserved.
Skyscanner’s PPC share fluctuated, peaking mid-month. Booking.com saw a steady rise, while TheTrainline and Heathrow showed consistent growth. EasyJet and Trip.com had varied trends, ending with moderate shares.
Competitor Count for UK Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 997 |
| 2026/05/02 | 981 |
| 2026/05/03 | 985 |
| 2026/05/04 | 997 |
| 2026/05/05 | 997 |
| 2026/05/06 | 995 |
| 2026/05/07 | 1054 |
| 2026/05/08 | 1061 |
| 2026/05/09 | 957 |
| 2026/05/10 | 988 |
| 2026/05/11 | 1087 |
| 2026/05/12 | 1139 |
| 2026/05/13 | 1118 |
| 2026/05/14 | 1131 |
| 2026/05/15 | 1061 |
| 2026/05/16 | 1111 |
| 2026/05/17 | 1107 |
| 2026/05/18 | 1114 |
| 2026/05/19 | 1101 |
| 2026/05/20 | 1098 |
| 2026/05/21 | 1133 |
| 2026/05/22 | 1137 |
| 2026/05/23 | 1126 |
| 2026/05/24 | 1135 |
| 2026/05/25 | 1243 |
| 2026/05/26 | 1271 |
| 2026/05/27 | 1237 |
| 2026/05/28 | 1210 |
| 2026/05/29 | 1183 |
| 2026/05/30 | 1198 |
| 2026/05/31 | 1213 |
Copyright © Adthena. All rights reserved.
May began with 997 advertisers, fluctuating slightly before surging mid-month. By May 31, advertisers reached 1,213, marking a significant increase.
