Share of Clicks for top 10 UK Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| skyscanner.net | 10.4 |
| britishairways.com | 9.19 |
| virginatlantic.com | 4.99 |
| thetrainline.com | 4.1 |
| nationalrail.co.uk | 3.07 |
| manchesterairport.co.uk | 2.52 |
| nationalexpress.com | 2.25 |
| booking.com | 2.05 |
| easyjet.com | 1.96 |
| cheapflights.co.uk | 1.77 |
| others | 57.7 |
- skyscanner.net - 10.4%
- britishairways.com - 9.19%
- virginatlantic.com - 4.99%
- thetrainline.com - 4.1%
- nationalrail.co.uk - 3.07%
- manchesterairport.co.uk - 2.52%
- nationalexpress.com - 2.25%
- booking.com - 2.05%
- easyjet.com - 1.96%
- cheapflights.co.uk - 1.77%
- others - 57.7%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, Skyscanner leads with 10.4% click share, followed by British Airways at 9.19%. Others dominate with 57.7%, highlighting diverse competition.
Share of Spend for the top 10 UK Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | skyscanner.net | booking.com | thetrainline.com | virginatlantic.com | jet2.com | cheapflights.co.uk | easyjet.com | manchesterairport.co.uk | expedia.co.uk | britishairways.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 10.04% | 4.46% | 2.19% | 2.81% | 2.91% | 2.85% | 1.47% | 1.28% | 1.84% | 3.91% |
| 2026/03/02 | 9.66% | 4.58% | 2.25% | 3.12% | 2.86% | 2.51% | 1.82% | 1.65% | 2% | 3.86% |
| 2026/03/03 | 9.75% | 4.48% | 2.25% | 2.58% | 2.86% | 2.58% | 2.17% | 1.53% | 2.48% | 4.04% |
| 2026/03/04 | 9.84% | 4.68% | 2.3% | 2.44% | 2.44% | 2.35% | 2.28% | 1.46% | 2.45% | 3.18% |
| 2026/03/05 | 9.63% | 4.1% | 2.27% | 2.28% | 2.16% | 2.1% | 2.24% | 1.76% | 2.47% | 3.17% |
| 2026/03/06 | 9.94% | 2.21% | 2.42% | 2.32% | 2.44% | 2.89% | 2.42% | 1.56% | 2.24% | 3.02% |
| 2026/03/07 | 9.23% | 4.22% | 2.22% | 2.27% | 2.04% | 2.36% | 2.4% | 2.09% | 2.32% | 3.33% |
| 2026/03/08 | 10.02% | 4.58% | 2.03% | 2.53% | 1.88% | 2.4% | 2.35% | 1.76% | 2.35% | 3.96% |
| 2026/03/09 | 9.85% | 4.3% | 2.27% | 2.54% | 2.17% | 2.48% | 2.33% | 1.82% | 2.37% | 3.47% |
| 2026/03/10 | 10.79% | 4% | 2.18% | 3.04% | 1.96% | 2.55% | 2.19% | 1.87% | 1.89% | 3.12% |
| 2026/03/11 | 10.86% | 4.1% | 2.05% | 3.06% | 2.02% | 2.07% | 2.31% | 1.85% | 1.63% | 3.16% |
| 2026/03/12 | 11.14% | 3.88% | 2.07% | 2.66% | 1.77% | 2.16% | 2.15% | 1.92% | 1.95% | 3.16% |
| 2026/03/13 | 11.02% | 4.15% | 1.95% | 2.63% | 1.61% | 2.03% | 2.35% | 2.19% | 1.95% | 3.29% |
| 2026/03/14 | 10.17% | 4.11% | 1.86% | 3.17% | 1.65% | 1.73% | 1.91% | 1.92% | 2.18% | 3.63% |
| 2026/03/15 | 10.65% | 4.26% | 1.92% | 3.06% | 1.56% | 1.92% | 1.97% | 2.06% | 2.38% | 3.55% |
| 2026/03/16 | 10.18% | 4.21% | 2.31% | 2.64% | 1.83% | 2.05% | 2.11% | 2.29% | 2.14% | 3.89% |
| 2026/03/17 | 10.4% | 4.02% | 2% | 2.55% | 2.09% | 2.27% | 2.37% | 2.17% | 2.08% | 3.24% |
| 2026/03/18 | 10.21% | 3.64% | 2.01% | 2.84% | 2.1% | 2.23% | 2.13% | 2.73% | 2.36% | 1.65% |
| 2026/03/19 | 9.97% | 4.11% | 2.09% | 2.86% | 2.13% | 2.51% | 2.25% | 1.88% | 2.71% | 0.04% |
| 2026/03/20 | 10.35% | 4.47% | 2.18% | 2.95% | 2.04% | 2.44% | 1.99% | 3.06% | 2.89% | 0.42% |
| 2026/03/21 | 10.14% | 4.03% | 2.11% | 3.65% | 2.34% | 1.85% | 2.27% | 2.07% | 2.75% | 1.32% |
| 2026/03/22 | 10.75% | 3.83% | 1.89% | 4.31% | 1.9% | 2.12% | 2.3% | 1.74% | 2.39% | 1.18% |
| 2026/03/23 | 10.58% | 3.76% | 2.12% | 3.55% | 2.21% | 1.97% | 2.12% | 2.28% | 2.28% | 1.03% |
| 2026/03/24 | 10.35% | 4.05% | 1.99% | 2.54% | 2.08% | 2.26% | 2.37% | 2.16% | 2.08% | 3.22% |
| 2026/03/25 | 9.83% | 3.95% | 1.93% | 2.99% | 3.16% | 2.16% | 1.95% | 2.28% | 2.23% | 1.34% |
| 2026/03/26 | 8.86% | 3.82% | 2.69% | 3.15% | 2.84% | 2.51% | 2.08% | 2.57% | 1.93% | 2.23% |
| 2026/03/27 | 9.66% | 3.71% | 2.38% | 3.51% | 3.2% | 2.24% | 1.88% | 2.44% | 1.68% | 1.87% |
| 2026/03/28 | 10.01% | 3.94% | 2.22% | 3.25% | 3.71% | 2.05% | 1.87% | 1.37% | 1.45% | 1.48% |
| 2026/03/29 | 10.18% | 3.46% | 2.39% | 3.33% | 3.58% | 2.22% | 1.98% | 1.71% | 1.98% | 1.61% |
| 2026/03/30 | 9.1% | 3.61% | 2.52% | 3.3% | 2.76% | 2.24% | 2.02% | 2.35% | 1.97% | 1.73% |
| 2026/03/31 | 9.85% | 3.46% | 2.71% | 2.64% | 2.54% | 2.47% | 2.2% | 2.18% | 1.69% | 1.6% |
- skyscanner.net
- booking.com
- thetrainline.com
- virginatlantic.com
- jet2.com
- cheapflights.co.uk
- easyjet.com
- manchesterairport.co.uk
- expedia.co.uk
- britishairways.com
Copyright © Adthena. All rights reserved.
Skyscanner led March with fluctuating spend, peaking mid-month. Booking.com saw a steady decline, while Virgin Atlantic surged late. British Airways experienced a sharp drop mid-month, ending low.
Competitor Count for UK Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 1032 |
| 2026/03/02 | 1041 |
| 2026/03/03 | 1046 |
| 2026/03/04 | 1031 |
| 2026/03/05 | 1044 |
| 2026/03/06 | 1065 |
| 2026/03/07 | 1051 |
| 2026/03/08 | 1029 |
| 2026/03/09 | 1022 |
| 2026/03/10 | 1041 |
| 2026/03/11 | 1025 |
| 2026/03/12 | 1044 |
| 2026/03/13 | 1038 |
| 2026/03/14 | 1026 |
| 2026/03/15 | 1037 |
| 2026/03/16 | 1065 |
| 2026/03/17 | 1079 |
| 2026/03/18 | 1060 |
| 2026/03/19 | 1060 |
| 2026/03/20 | 1076 |
| 2026/03/21 | 1046 |
| 2026/03/22 | 1025 |
| 2026/03/23 | 1032 |
| 2026/03/24 | 1079 |
| 2026/03/25 | 1005 |
| 2026/03/26 | 1009 |
| 2026/03/27 | 999 |
| 2026/03/28 | 1002 |
| 2026/03/29 | 1012 |
| 2026/03/30 | 1003 |
| 2026/03/31 | 1006 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 1,079 on March 17 and 24. The month concluded with a slight dip, ending at 1,006.
