Market Exposure
Share of Clicks for top 10 UK Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| skyscanner.net | 10.66 |
| britishairways.com | 8.05 |
| thetrainline.com | 3.87 |
| nationalrail.co.uk | 3.3 |
| virginatlantic.com | 3.23 |
| nationalexpress.com | 2.77 |
| manchesterairport.co.uk | 2.46 |
| lner.co.uk | 2.18 |
| booking.com | 2.06 |
| cheapflights.co.uk | 1.78 |
| others | 59.64 |
- skyscanner.net - 10.66%
- britishairways.com - 8.05%
- thetrainline.com - 3.87%
- nationalrail.co.uk - 3.3%
- virginatlantic.com - 3.23%
- nationalexpress.com - 2.77%
- manchesterairport.co.uk - 2.46%
- lner.co.uk - 2.18%
- booking.com - 2.06%
- cheapflights.co.uk - 1.78%
- others - 59.64%
Copyright © Adthena. All rights reserved.
Skyscanner.net leads with 10.66% click share, followed by British Airways at 8.05%. Others dominate with 59.64%, highlighting diverse competition.
Market Exposure
Share of Spend for the top 10 UK Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | skyscanner.net | booking.com | cheapflights.co.uk | london-luton.co.uk | easyjet.com | heathrow.com | thetrainline.com | britishairways.com | virginatlantic.com | lner.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 11.58% | 4.06% | 3.02% | 2.21% | 2.26% | 1.88% | 2.08% | 1.64% | 2.33% | 2.32% |
| 2026/04/02 | 11.45% | 3.87% | 2.84% | 1.99% | 2.07% | 2.03% | 2.26% | 2.02% | 2.34% | 2% |
| 2026/04/03 | 10.46% | 4.05% | 2.42% | 1.98% | 2.22% | 2.31% | 2.4% | 1.85% | 2.71% | 2.12% |
| 2026/04/04 | 10.82% | 3.77% | 2% | 2% | 2.39% | 2.33% | 2.4% | 1.89% | 2.84% | 2.8% |
| 2026/04/05 | 10.33% | 3.97% | 2.4% | 1.87% | 2.38% | 1.97% | 2.2% | 1.8% | 2.87% | 2.92% |
| 2026/04/06 | 10.89% | 4.2% | 2.11% | 1.8% | 2.16% | 1.94% | 2.26% | 2.21% | 2.81% | 2.49% |
| 2026/04/07 | 11.57% | 4.61% | 2.33% | 2.02% | 1.88% | 2.16% | 2.15% | 2.29% | 2.78% | 2.35% |
| 2026/04/08 | 11.99% | 4.41% | 2.4% | 2.17% | 1.79% | 1.4% | 1.77% | 2.4% | 2.97% | 2.02% |
| 2026/04/09 | 11.57% | 4.58% | 2.28% | 2.05% | 1.81% | 1.66% | 1.84% | 2.51% | 2.19% | 2.07% |
| 2026/04/10 | 10.01% | 5.42% | 2.27% | 2% | 1.57% | 1.82% | 1.77% | 2.95% | 1.97% | 2.26% |
| 2026/04/11 | 10.28% | 4.94% | 1.93% | 2.01% | 1.79% | 1.97% | 1.81% | 3.16% | 1.98% | 1.96% |
| 2026/04/12 | 10.54% | 4.48% | 2.05% | 1.99% | 1.93% | 1.67% | 1.6% | 3.59% | 2.05% | 2.31% |
| 2026/04/13 | 11.35% | 4.01% | 2.41% | 2.01% | 1.84% | 1.65% | 1.93% | 3.44% | 1.85% | 1.97% |
| 2026/04/14 | 12.56% | 3.93% | 3.08% | 1.87% | 1.88% | 2.22% | 2.05% | 4.29% | 1.56% | 1.72% |
| 2026/04/15 | 11.73% | 4.27% | 2.92% | 1.93% | 2.18% | 1.98% | 2.05% | 4.35% | 1.5% | 2% |
| 2026/04/16 | 11.02% | 4.9% | 3.19% | 2.09% | 2.06% | 1.76% | 2.11% | 4.82% | 1.45% | 1.88% |
| 2026/04/17 | 9.52% | 4.56% | 2.98% | 2.12% | 2.11% | 2.88% | 2.32% | 4.7% | 1.68% | 2.09% |
| 2026/04/18 | 10.22% | 4.86% | 2.29% | 1.85% | 1.94% | 2.29% | 2.04% | 4.17% | 1.99% | 2.27% |
| 2026/04/19 | 9.98% | 5.18% | 1.92% | 1.96% | 1.81% | 2.86% | 1.95% | 4.22% | 1.84% | 2.97% |
| 2026/04/20 | 10.52% | 4.81% | 2.38% | 2.28% | 2.21% | 2.27% | 2.47% | 4.77% | 1.4% | 2.28% |
| 2026/04/21 | 11.07% | 4.46% | 2.67% | 2.22% | 1.57% | 1.97% | 2.03% | 4.23% | 1.36% | 2.08% |
| 2026/04/22 | 10.96% | 4.02% | 2.8% | 2.35% | 1.69% | 2.02% | 2.16% | 4.14% | 1.18% | 1.45% |
| 2026/04/23 | 11.05% | 4.31% | 2.63% | 2.12% | 1.56% | 2.33% | 1.89% | 4.25% | 1.2% | 1.81% |
| 2026/04/24 | 10.25% | 4.33% | 2.28% | 2.03% | 1.67% | 2.47% | 2% | 4.78% | 1.17% | 1.69% |
| 2026/04/25 | 10.58% | 4.39% | 2.23% | 2.13% | 2.6% | 2.31% | 1.94% | 4.18% | 1.22% | 1.91% |
| 2026/04/26 | 10.51% | 4.65% | 2.05% | 2.34% | 1.75% | 2.29% | 1.57% | 4.85% | 1.14% | 1.49% |
| 2026/04/27 | 11.07% | 3.96% | 2.13% | 2.29% | 2.03% | 1.95% | 2.01% | 4.74% | 1.49% | 1.59% |
| 2026/04/28 | 10.26% | 3.51% | 2.39% | 2.21% | 2.18% | 2.63% | 2.07% | 4.43% | 1.16% | 1.24% |
| 2026/04/29 | 11.31% | 3.84% | 2.23% | 1.97% | 2.31% | 2.18% | 1.85% | 2.83% | 1.15% | 1.26% |
| 2026/04/30 | 12.27% | 3.92% | 2.58% | 2.43% | 2.34% | 2.32% | 1.8% | 1.75% | 1.29% | 0.95% |
- skyscanner.net
- booking.com
- cheapflights.co.uk
- london-luton.co.uk
- easyjet.com
- heathrow.com
- thetrainline.com
- britishairways.com
- virginatlantic.com
- lner.co.uk
Copyright © Adthena. All rights reserved.
Skyscanner led April with fluctuating spend, peaking at 12.56% on the 14th. Booking.com saw a steady rise, while British Airways surged mid-month, ending with a dip.
Market Exposure
Competitor Count for UK Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 1020 |
| 2026/04/02 | 1064 |
| 2026/04/03 | 1081 |
| 2026/04/04 | 1061 |
| 2026/04/05 | 1089 |
| 2026/04/06 | 1074 |
| 2026/04/07 | 1073 |
| 2026/04/08 | 1053 |
| 2026/04/09 | 1073 |
| 2026/04/10 | 1056 |
| 2026/04/11 | 1062 |
| 2026/04/12 | 1026 |
| 2026/04/13 | 1042 |
| 2026/04/14 | 1065 |
| 2026/04/15 | 1073 |
| 2026/04/16 | 1047 |
| 2026/04/17 | 1032 |
| 2026/04/18 | 1050 |
| 2026/04/19 | 1035 |
| 2026/04/20 | 1046 |
| 2026/04/21 | 1028 |
| 2026/04/22 | 1025 |
| 2026/04/23 | 1025 |
| 2026/04/24 | 1028 |
| 2026/04/25 | 1024 |
| 2026/04/26 | 1012 |
| 2026/04/27 | 1021 |
| 2026/04/28 | 1003 |
| 2026/04/29 | 1016 |
| 2026/04/30 | 1013 |
Copyright © Adthena. All rights reserved.
April began with 1,020 advertisers, peaking at 1,089 on the 5th. A gradual decline followed, ending the month at 1,013.
