Market Exposure
Share of Clicks for top 10 UK Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| britishairways.com | 7.73 |
| skyscanner.net | 7.12 |
| nationalexpress.com | 5.8 |
| nationalrail.co.uk | 4.39 |
| thetrainline.com | 4.02 |
| easyjet.com | 2.98 |
| booking.com | 2.84 |
| southeasternrailway.co.uk | 2.38 |
| manchesterairport.co.uk | 2.32 |
| lner.co.uk | 1.85 |
| others | 58.57 |
- britishairways.com - 7.73%
- skyscanner.net - 7.12%
- nationalexpress.com - 5.8%
- nationalrail.co.uk - 4.39%
- thetrainline.com - 4.02%
- easyjet.com - 2.98%
- booking.com - 2.84%
- southeasternrailway.co.uk - 2.38%
- manchesterairport.co.uk - 2.32%
- lner.co.uk - 1.85%
- others - 58.57%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘others’ dominate with 58.57% click share, overshadowing British Airways at 7.73% and Skyscanner at 7.12%.
Market Exposure
Share of Spend for the top 10 UK Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | britishairways.com | skyscanner.net | booking.com | manchesterairport.co.uk | thetrainline.com | easyjet.com | heathrow.com | jet2.com | europcar.co.uk | stanstedairport.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 3.56% | 9.01% | 6.88% | 3.14% | 1.54% | 3.19% | 1.49% | 2.03% | 2.9% | 2.3% |
| 2026/08/02 | 3.03% | 7.4% | 6.51% | 2.76% | 2.19% | 2.94% | 1.37% | 1.72% | 3.06% | 1.91% |
| 2026/08/03 | 3.77% | 7.53% | 6.19% | 3.1% | 2.24% | 2.91% | 2.33% | 2.18% | 2.29% | 2.92% |
| 2026/08/04 | 3.12% | 4.83% | 6.56% | 2.72% | 2.7% | 1.91% | 2.7% | 1.74% | 1.7% | 2.6% |
| 2026/08/05 | 2.65% | 5.47% | 5.8% | 3.3% | 2.95% | 1.96% | 3.72% | 1.63% | 1.36% | 2.45% |
| 2026/08/06 | 2.61% | 4.93% | 5.6% | 3.07% | 2.56% | 1.97% | 2.61% | 1.71% | 1.39% | 2.52% |
| 2026/08/07 | 2.86% | 5.48% | 6.24% | 3.04% | 2.2% | 2.03% | 3.35% | 1.77% | 1.41% | 2.5% |
| 2026/08/08 | 2.83% | 5.87% | 6.22% | 3.43% | 2.14% | 2.38% | 3.45% | 1.84% | 1.32% | 2.79% |
| 2026/08/09 | 2.38% | 4.65% | 6.95% | 3.58% | 2.05% | 2.41% | 1.96% | 1.88% | 1.01% | 2.49% |
| 2026/08/10 | 2.87% | 6.76% | 7.24% | 2.36% | 1.86% | 2.28% | 1.98% | 2.05% | 1.74% | 1.47% |
| 2026/08/11 | 2.83% | 6.44% | 7.37% | 2.09% | 2.4% | 2.32% | 2.28% | 2.19% | 1.67% | 1.86% |
| 2026/08/12 | 3.13% | 6.9% | 6.87% | 2.07% | 2.84% | 2.35% | 3.18% | 2.16% | 1.69% | 1.94% |
| 2026/08/13 | 2.37% | 7.35% | 6.37% | 2.31% | 3.09% | 2.42% | 4.5% | 1.98% | 1.75% | 1.6% |
| 2026/08/14 | 2.96% | 6% | 6.55% | 2.39% | 3.07% | 2.07% | 3.4% | 1.63% | 1.92% | 2.29% |
| 2026/08/15 | 4.02% | 6% | 6.37% | 2.04% | 2.67% | 2.13% | 3.8% | 1.7% | 2.41% | 2.55% |
| 2026/08/16 | 3.83% | 5.17% | 6.74% | 2.01% | 2.7% | 2.13% | 3.38% | 2.43% | 2.54% | 2.42% |
| 2026/08/17 | 3.84% | 6.3% | 6.08% | 2.38% | 2.72% | 2.33% | 2.62% | 2.33% | 2.86% | 2.4% |
| 2026/08/18 | 3.95% | 6.18% | 7.79% | 2.5% | 2.25% | 2.27% | 2.33% | 2.39% | 2.75% | 1.69% |
| 2026/08/19 | 4.9% | 6.86% | 6.88% | 2.64% | 2.09% | 2.48% | 2.61% | 2.59% | 2.25% | 2.54% |
| 2026/08/20 | 4.07% | 7.31% | 6.47% | 2.77% | 2.41% | 2.03% | 2.74% | 1.84% | 1.93% | 2.06% |
| 2026/08/21 | 3.83% | 6.71% | 6.72% | 3.11% | 2.28% | 1.95% | 3.66% | 1.79% | 1.78% | 2.33% |
| 2026/08/22 | 3.3% | 6.23% | 6.64% | 3.48% | 2.41% | 1.73% | 3.12% | 1.83% | 1.35% | 2.53% |
| 2026/08/23 | 3.23% | 6.09% | 6.43% | 2.92% | 2.59% | 1.79% | 2.87% | 2.02% | 1.19% | 1.8% |
| 2026/08/24 | 3.78% | 6.34% | 7.3% | 2.69% | 2.29% | 2.62% | 3.06% | 2.32% | 1.43% | 2.62% |
| 2026/08/25 | 3.14% | 5.55% | 5.95% | 2.73% | 2.51% | 2.06% | 3.86% | 1.75% | 1.74% | 1.86% |
| 2026/08/26 | 3.16% | 5.7% | 6.34% | 3.13% | 2.67% | 2.23% | 3.68% | 1.95% | 2.16% | 2.37% |
| 2026/08/27 | 3.41% | 5.96% | 6.54% | 2.47% | 2.59% | 2.08% | 4.04% | 1.97% | 2.67% | 1.53% |
| 2026/08/28 | 4.65% | 5.33% | 7.01% | 2.64% | 2.57% | 2.49% | 2.6% | 2.34% | 3.41% | 1.33% |
| 2026/08/29 | 4.34% | 4.71% | 4.36% | 3.57% | 2.61% | 2.7% | 4.31% | 2.23% | 2.02% | 1.8% |
| 2026/08/30 | 4.99% | 4.53% | 3.5% | 3.53% | 2.73% | 2.75% | 3.32% | 1.78% | 1.88% | 2.01% |
| 2026/08/31 | 4.97% | 4.57% | 4.39% | 3.52% | 3.04% | 2.76% | 2.55% | 1.92% | 1.7% | 1.59% |
- britishairways.com
- skyscanner.net
- booking.com
- manchesterairport.co.uk
- thetrainline.com
- easyjet.com
- heathrow.com
- jet2.com
- europcar.co.uk
- stanstedairport.com
Copyright © Adthena. All rights reserved.
British Airways’ spend share fluctuated, peaking at 4.99% on August 30. Skyscanner started strong but declined, ending at 4.57%. Booking.com saw a dip, closing at 4.39%.
Market Exposure
Competitor Count for UK Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 919 |
| 2026/08/02 | 946 |
| 2026/08/03 | 910 |
| 2026/08/04 | 928 |
| 2026/08/05 | 990 |
| 2026/08/06 | 969 |
| 2026/08/07 | 906 |
| 2026/08/08 | 862 |
| 2026/08/09 | 875 |
| 2026/08/10 | 922 |
| 2026/08/11 | 916 |
| 2026/08/12 | 946 |
| 2026/08/13 | 982 |
| 2026/08/14 | 958 |
| 2026/08/15 | 918 |
| 2026/08/16 | 919 |
| 2026/08/17 | 915 |
| 2026/08/18 | 909 |
| 2026/08/19 | 905 |
| 2026/08/20 | 915 |
| 2026/08/21 | 883 |
| 2026/08/22 | 889 |
| 2026/08/23 | 861 |
| 2026/08/24 | 899 |
| 2026/08/25 | 917 |
| 2026/08/26 | 927 |
| 2026/08/27 | 949 |
| 2026/08/28 | 941 |
| 2026/08/29 | 786 |
| 2026/08/30 | 786 |
| 2026/08/31 | 800 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, peaking at 990 on the 5th. A decline followed, ending at 800 on the 31st.
