Share of Clicks for top 10 UK Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| skyscanner.net | 7.35 |
| britishairways.com | 5.99 |
| nationalexpress.com | 5.98 |
| thetrainline.com | 4.01 |
| birminghamairport.co.uk | 2.47 |
| lner.co.uk | 2.45 |
| booking.com | 2.41 |
| manchesterairport.co.uk | 2.31 |
| easyjet.com | 2.26 |
| flixbus.co.uk | 2.06 |
| others | 62.71 |
- skyscanner.net - 7.35%
- britishairways.com - 5.99%
- nationalexpress.com - 5.98%
- thetrainline.com - 4.01%
- birminghamairport.co.uk - 2.47%
- lner.co.uk - 2.45%
- booking.com - 2.41%
- manchesterairport.co.uk - 2.31%
- easyjet.com - 2.26%
- flixbus.co.uk - 2.06%
- others - 62.71%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘others’ dominate with 62.71% click share, while Skyscanner leads specific advertisers at 7.35%, followed by British Airways and National Express.
Share of Spend for the top 10 UK Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | skyscanner.net | booking.com | getyourguide.com | manchesterairport.co.uk | london-luton.co.uk | heathrow.com | europcar.co.uk | trip.com | thetrainline.com | lner.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 5.91% | 4.89% | 3.14% | 3.15% | 2.23% | 3.42% | 3% | 2.17% | 2.37% | 1.75% |
| 2026/07/02 | 5.48% | 4.95% | 1.93% | 2.85% | 1.91% | 3.68% | 2.96% | 2.46% | 2.48% | 1.69% |
| 2026/07/03 | 5.57% | 5.54% | 1.98% | 2.36% | 1.98% | 3.75% | 2.82% | 2.04% | 2.28% | 2.08% |
| 2026/07/04 | 5.71% | 5.61% | 1.86% | 2.53% | 1.88% | 3.75% | 2.53% | 2.22% | 2.47% | 2.42% |
| 2026/07/05 | 5.57% | 5.16% | 2.48% | 2.76% | 2.09% | 3.07% | 2.41% | 2.12% | 2.57% | 2.2% |
| 2026/07/06 | 5.04% | 4.98% | 2.7% | 2.63% | 2.04% | 3.56% | 2.55% | 1.99% | 2.51% | 1.97% |
| 2026/07/07 | 6.13% | 4.8% | 2.2% | 2.34% | 1.65% | 3.81% | 2.42% | 2.24% | 2.28% | 1.99% |
| 2026/07/08 | 6.49% | 4.01% | 2.63% | 2.63% | 1.97% | 3.31% | 2.62% | 1.98% | 2.34% | 1.82% |
| 2026/07/09 | 6.87% | 4.21% | 2.43% | 2.31% | 1.86% | 4.11% | 2.54% | 2.14% | 2.44% | 1.91% |
| 2026/07/10 | 6.03% | 5.31% | 1.99% | 2.34% | 1.75% | 3.38% | 2.36% | 2.08% | 2.47% | 2.24% |
| 2026/07/11 | 6.18% | 5.03% | 1.82% | 2.46% | 1.77% | 3.1% | 1.88% | 2.74% | 2.42% | 2.6% |
| 2026/07/12 | 5.56% | 4.51% | 2.19% | 2.64% | 1.67% | 2.87% | 1.95% | 1.91% | 2.5% | 2.76% |
| 2026/07/13 | 5.7% | 5.42% | 1.98% | 1.98% | 1.72% | 3.12% | 1.84% | 2.11% | 2.62% | 2.23% |
| 2026/07/14 | 6.26% | 5.73% | 1.56% | 2.2% | 2.01% | 3.87% | 1.79% | 1.94% | 2.41% | 2.2% |
| 2026/07/15 | 5.9% | 5.81% | 1.73% | 2.39% | 1.68% | 3.5% | 1.66% | 1.84% | 2.53% | 2.19% |
| 2026/07/16 | 7% | 4.43% | 0.61% | 2.86% | 2.06% | 2.72% | 1.81% | 1.98% | 2% | 1.74% |
| 2026/07/17 | 8.13% | 4.45% | 2.32% | 2.75% | 2.83% | 2.8% | 2.24% | 1.66% | 1.64% | 1.12% |
| 2026/07/18 | 8.23% | 4.93% | 3.42% | 2.31% | 3% | 2.29% | 1.86% | 1.69% | 1.52% | 1.87% |
| 2026/07/19 | 7.63% | 4.11% | 1.29% | 2.53% | 2.3% | 2.33% | 1.9% | 1.76% | 2.4% | 1.9% |
| 2026/07/20 | 6.68% | 4.24% | 1.4% | 3.4% | 2.63% | 2.58% | 1.82% | 2.16% | 2.09% | 1.38% |
| 2026/07/21 | 6.11% | 5.65% | 1.73% | 2.14% | 1.96% | 3.78% | 1.74% | 1.99% | 2.36% | 2.54% |
| 2026/07/22 | 6.72% | 4.89% | 1.97% | 2.69% | 2.31% | 3.06% | 2.1% | 1.75% | 2.33% | 2.2% |
| 2026/07/23 | 6.53% | 4.57% | 2.14% | 2.86% | 2.02% | 3.27% | 1.76% | 1.93% | 2.48% | 2.11% |
| 2026/07/24 | 6.24% | 4.57% | 1.91% | 2.81% | 2.55% | 3.32% | 1.77% | 1.82% | 2.25% | 2.27% |
| 2026/07/25 | 6.44% | 5% | 1.81% | 2.2% | 2.35% | 2.55% | 1.73% | 2.33% | 2.33% | 1.85% |
| 2026/07/26 | 6.62% | 4.49% | 1.69% | 1.91% | 1.7% | 3.65% | 1.83% | 2.47% | 2.47% | 2.06% |
| 2026/07/27 | 6.19% | 5.42% | 2.24% | 2.72% | 2.18% | 2.77% | 1.65% | 2.1% | 2.53% | 1.93% |
| 2026/07/28 | 6.06% | 5.84% | 2.1% | 2.89% | 1.85% | 2.5% | 1.99% | 2.55% | 2.24% | 1.87% |
| 2026/07/29 | 6.76% | 5.44% | 1.91% | 2.75% | 2.21% | 2.27% | 2.1% | 2.41% | 1.76% | 0.88% |
| 2026/07/30 | 6.48% | 5.7% | 2.38% | 2.86% | 2.5% | 2.35% | 2.37% | 2.04% | 1.5% | 1.03% |
| 2026/07/31 | 6.31% | 6.14% | 3.42% | 3.31% | 3.29% | 2.51% | 2.25% | 1.87% | 1.41% | 0.73% |
- skyscanner.net
- booking.com
- getyourguide.com
- manchesterairport.co.uk
- london-luton.co.uk
- heathrow.com
- europcar.co.uk
- trip.com
- thetrainline.com
- lner.co.uk
Copyright © Adthena. All rights reserved.
Skyscanner.net led July with a steady rise, peaking mid-month. Booking.com fluctuated but ended strong. GetYourGuide.com and ManchesterAirport.co.uk showed modest gains. Heathrow.com and Europcar.co.uk remained stable. LNER.co.uk declined.
Competitor Count for UK Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 953 |
| 2026/07/02 | 1001 |
| 2026/07/03 | 1030 |
| 2026/07/04 | 1029 |
| 2026/07/05 | 1026 |
| 2026/07/06 | 1003 |
| 2026/07/07 | 997 |
| 2026/07/08 | 993 |
| 2026/07/09 | 1004 |
| 2026/07/10 | 1017 |
| 2026/07/11 | 1017 |
| 2026/07/12 | 1030 |
| 2026/07/13 | 1044 |
| 2026/07/14 | 1028 |
| 2026/07/15 | 1036 |
| 2026/07/16 | 1021 |
| 2026/07/17 | 962 |
| 2026/07/18 | 928 |
| 2026/07/19 | 970 |
| 2026/07/20 | 918 |
| 2026/07/21 | 1028 |
| 2026/07/22 | 1059 |
| 2026/07/23 | 1055 |
| 2026/07/24 | 1063 |
| 2026/07/25 | 1085 |
| 2026/07/26 | 1113 |
| 2026/07/27 | 1051 |
| 2026/07/28 | 1088 |
| 2026/07/29 | 953 |
| 2026/07/30 | 944 |
| 2026/07/31 | 914 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 953 and peaking at 1,113 on the 26th. The month concluded with a dip to 914, reflecting fluctuating engagement.
