Why is the AUS Travel Transportation June 2026 Report useful and how should I use it?

Why is the AUS Travel Transportation June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Transportation June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Transportation June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Transportation June 2026 Report?

The AUS Travel Transportation June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Transportation June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Transportation June 2026 Report for?

The AUS Travel Transportation June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Transportation - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Transportation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Transportation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	10.4536214542
	89.5463785458

10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	74
	26

74%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	27%
Navigational	3%
Seasonal	2%
Local	2%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Travel Transportation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
virginaustralia.com	20.21
flightcentre.com.au	12.92
skyscanner.com.au	10.99
webjet.com.au	6.48
booking.com	4.79
cheapflights.com.au	4.29
qantas.com	3.2
edreams.com.au	2.99
singaporeair.com	2.96
opodo.com.au	2.16
others	29.01

virginaustralia.com - 20.21%
flightcentre.com.au - 12.92%
skyscanner.com.au - 10.99%
webjet.com.au - 6.48%
booking.com - 4.79%
cheapflights.com.au - 4.29%
qantas.com - 3.2%
edreams.com.au - 2.99%
singaporeair.com - 2.96%
opodo.com.au - 2.16%
others - 29.01%

In the competitive landscape of Google PPC, Virgin Australia leads with a 20.21% click share, followed by Flight Centre at 12.92%. Others collectively hold a significant 29.01%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Travel Transportation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	virginaustralia.com	flightcentre.com.au	skyscanner.com.au	booking.com	webjet.com.au	cheapflights.com.au	edreams.com.au	europcar.com.au	qantas.com	opodo.com.au
2026/06/01	19.43%	13.06%	10.73%	9.37%	6.17%	4.03%	4.57%	2.27%	3.73%	1.15%
2026/06/02	17.86%	15.14%	10.92%	8.86%	6.76%	3.81%	4.05%	0.62%	2.31%	1.5%
2026/06/03	15.14%	15.36%	11.79%	8.57%	6.89%	4.68%	5.11%	1.55%	3.53%	0.58%
2026/06/04	17.59%	16.08%	13.21%	8.49%	7.01%	3.86%	2.66%	2.27%	2.07%	2.42%
2026/06/05	17.23%	16.07%	13.25%	7.43%	8.06%	3.99%	2.27%	1.91%	2.11%	2.56%
2026/06/06	17.89%	16.39%	12.15%	7.41%	7.97%	3.89%	1.98%	2.32%	2.15%	1.98%
2026/06/07	17.32%	15.96%	12.57%	7.93%	7.55%	4.58%	1.81%	1.96%	2.01%	2.03%
2026/06/08	16.14%	15.34%	12.1%	8.8%	6.82%	4.46%	2.41%	2.28%	1.98%	2.2%
2026/06/09	17.03%	15.94%	12.03%	9.01%	6.16%	4.2%	2.62%	3%	2.77%	2.81%
2026/06/10	18.01%	15.46%	12.79%	8.94%	6.83%	5.24%	2.12%	2.13%	3.12%	1.09%
2026/06/11	16.73%	14.27%	12.1%	9.34%	6.34%	4.54%	3.44%	2.44%	3.6%	2.15%
2026/06/12	16.77%	12.32%	13.63%	8.47%	7.18%	4.29%	2.53%	1.84%	4.22%	2.2%
2026/06/13	17.6%	11.46%	12.76%	9.11%	6.72%	3.5%	2.36%	2.06%	4.7%	2.31%
2026/06/14	17.18%	11.14%	14.45%	10.06%	6.23%	3.91%	2.01%	1.89%	5.53%	1.96%
2026/06/15	15.89%	10.61%	14.63%	10.5%	6.26%	3.67%	2.59%	1.85%	5.81%	2.68%
2026/06/16	15.96%	13.5%	11.81%	9.79%	6.28%	3.1%	2.27%	2.65%	6.41%	2.57%
2026/06/17	16.04%	13.87%	10.7%	10.35%	6.16%	3.43%	2.54%	2.25%	6.06%	2.18%
2026/06/18	16.17%	13.41%	9.6%	10.73%	6.62%	3.07%	2.53%	2.78%	5.69%	2.51%
2026/06/19	16.65%	15.02%	9.27%	12.14%	5.42%	2.49%	2.35%	2.44%	4.4%	2.5%
2026/06/20	15.37%	16.18%	9.14%	10.82%	6.08%	2.6%	1.97%	2.61%	3.28%	1.49%
2026/06/21	15.83%	16.88%	8.99%	11.17%	6.48%	2.86%	1.86%	3.11%	4.05%	1.47%
2026/06/22	16.08%	15.96%	9.52%	11.27%	6.64%	2.88%	2.54%	2.03%	4.53%	2.27%
2026/06/23	16.72%	15.6%	9.81%	10.59%	6.37%	3.79%	3.1%	2.5%	3.35%	1.65%
2026/06/24	15.93%	14.18%	9%	11.07%	6.41%	3.9%	3.54%	2.51%	3.57%	1.54%
2026/06/25	16.8%	13.69%	8.78%	10.05%	6.15%	3.87%	3.59%	2.76%	3.71%	1.55%
2026/06/26	19.44%	13.44%	8.75%	9.95%	5.88%	3.07%	3.3%	3.22%	3.41%	1.71%
2026/06/27	19.46%	12.24%	9.02%	9.39%	5.5%	2.64%	3.44%	3.35%	3.76%	1.47%
2026/06/28	17.76%	11.69%	9.55%	10.2%	5.78%	2.83%	2.78%	3.26%	4.36%	1.55%
2026/06/29	17.07%	11.69%	10.72%	9.83%	6.59%	3.46%	3.75%	2.63%	4.16%	2.13%
2026/06/30	16.39%	13.13%	10.71%	8.81%	8.16%	4.02%	3.57%	2.89%	2.6%	2.57%

virginaustralia.com
flightcentre.com.au
skyscanner.com.au
booking.com
webjet.com.au
cheapflights.com.au
edreams.com.au
europcar.com.au
qantas.com
opodo.com.au

In June 2026, Virgin Australia led PPC spend, peaking mid-month. Flight Centre’s share declined, while Skyscanner and Booking.com saw fluctuations. Webjet and Qantas experienced varied trends, ending with moderate shares.

Market Exposure

Competitor Count for AUS Travel Transportation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	583
2026/06/02	607
2026/06/03	572
2026/06/04	558
2026/06/05	577
2026/06/06	559
2026/06/07	564
2026/06/08	583
2026/06/09	561
2026/06/10	536
2026/06/11	549
2026/06/12	546
2026/06/13	516
2026/06/14	532
2026/06/15	525
2026/06/16	533
2026/06/17	527
2026/06/18	524
2026/06/19	521
2026/06/20	519
2026/06/21	510
2026/06/22	518
2026/06/23	507
2026/06/24	513
2026/06/25	518
2026/06/26	515
2026/06/27	494
2026/06/28	520
2026/06/29	514
2026/06/30	486

June began with 583 advertisers, peaking at 607 on June 2. A steady decline followed, ending at 486 by month’s close.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Transportation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
booking.com	0.74%
singaporeair.com	0.74%
trip.com	0.54%
melbourneairport.com.au	0.52%
virginaustralia.com	0.44%
webjet.com.au	-0.35%
airnewzealand.com.au	-0.41%
expedia.com.au	-0.59%
cheapflights.com.au	-1.12%
skyscanner.com.au	-3.16%

Skyscanner.com.au saw a significant drop of 3.16%, while Booking.com and Singaporeair.com enjoyed a 0.74% increase in click share.

Campaign Efficiency

AUS Travel Transportation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	virginaustralia.com	flightcentre.com.au	skyscanner.com.au	webjet.com.au	booking.com	cheapflights.com.au	edreams.com.au	opodo.com.au	trip.com	qantas.com
2026/06/01	15.07%	15.24%	10.35%	7.35%	7.78%	4.91%	6.49%	1.71%	1.6%	3.41%
2026/06/02	15.9%	13.8%	10.83%	7.3%	7.16%	5.15%	5.24%	2.06%	1.96%	2.18%
2026/06/03	13.3%	14.94%	11.27%	7.22%	7.55%	6.12%	6.76%	0.72%	1.85%	3.29%
2026/06/04	15.42%	15.2%	13.09%	7.6%	6.79%	5.19%	3.56%	3.48%	1.6%	1.9%
2026/06/05	14.93%	15.31%	12.98%	8.66%	5.9%	5.42%	2.96%	3.53%	1.44%	1.96%
2026/06/06	15.63%	15.34%	11.87%	8.47%	5.94%	5.22%	2.61%	2.84%	1.24%	2.02%
2026/06/07	15.24%	14.99%	12.59%	8.06%	6.05%	6.26%	2.33%	2.72%	1.9%	1.92%
2026/06/08	14.25%	14.18%	11.92%	7.35%	6.84%	5.98%	3.21%	3.03%	1.6%	1.84%
2026/06/09	14.48%	14.9%	11.9%	6.61%	7.3%	5.39%	3.5%	4.13%	3.04%	2.49%
2026/06/10	15.97%	14.75%	12.72%	7.29%	7.64%	6.78%	2.8%	1.56%	2.15%	2.88%
2026/06/11	14.43%	13.2%	12.14%	6.93%	7.82%	5.96%	4.59%	3.06%	2.38%	3.27%
2026/06/12	14.84%	11.78%	13.5%	7.96%	6.79%	5.54%	3.41%	3.17%	2.52%	3.69%
2026/06/13	15.38%	10.76%	12.71%	7.38%	7.63%	4.6%	3.13%	3.25%	2.64%	4.21%
2026/06/14	15.37%	10.73%	14.27%	6.75%	8.59%	5.12%	2.62%	2.92%	2.25%	5.08%
2026/06/15	13.96%	10.07%	14.28%	6.81%	8.98%	4.84%	3.36%	3.81%	2.22%	5.24%
2026/06/16	14.08%	12.89%	11.71%	7.05%	8.6%	4.32%	2.91%	3.58%	2.66%	5.85%
2026/06/17	13.84%	13.32%	10.68%	6.95%	9.05%	4.48%	3.26%	3.06%	2.62%	5.38%
2026/06/18	14.08%	12.88%	9.72%	7.6%	9.51%	4.17%	3.23%	3.48%	2.96%	4.92%
2026/06/19	14.71%	14.4%	9.52%	6.13%	10.68%	3.44%	2.93%	3.48%	3.21%	3.81%
2026/06/20	13.54%	16.1%	9.34%	6.95%	9.22%	3.51%	2.48%	1.95%	2.99%	2.94%
2026/06/21	13.89%	16.38%	9.15%	7.33%	9.75%	3.92%	2.41%	2.03%	2.81%	3.6%
2026/06/22	14.24%	15.26%	9.5%	7.2%	9.77%	3.73%	3.2%	2.96%	2.72%	3.95%
2026/06/23	14.68%	14.88%	9.79%	7.15%	8.42%	4.92%	3.92%	2.29%	2.57%	2.96%
2026/06/24	14.17%	13.64%	9.03%	7.09%	8.83%	5.14%	4.44%	2.08%	2.82%	3.08%
2026/06/25	14.82%	13.35%	9.01%	6.91%	7.91%	4.98%	4.38%	2.08%	3.84%	3.09%
2026/06/26	17.2%	12.93%	8.85%	6.73%	8.09%	4.08%	4.15%	2.35%	3.65%	3.01%
2026/06/27	17.59%	11.95%	9.15%	6.25%	7.34%	3.59%	3.85%	1.96%	3.52%	3.33%
2026/06/28	15.89%	11.87%	9.81%	6.79%	7.96%	3.85%	3.55%	2.13%	3.55%	3.82%
2026/06/29	15.19%	12.06%	10.81%	7.68%	7.9%	4.44%	4.98%	3.03%	2.46%	3.43%
2026/06/30	14.56%	13.59%	11.02%	9.2%	6.63%	5.15%	4.69%	3.5%	2.35%	2.24%

virginaustralia.com
flightcentre.com.au
skyscanner.com.au
webjet.com.au
booking.com
cheapflights.com.au
edreams.com.au
opodo.com.au
trip.com
qantas.com

In June 2026, Virgin Australia led with fluctuating impressions, peaking mid-month. Flight Centre’s share dipped, while Skyscanner and Webjet saw modest gains. Booking.com and Qantas experienced notable mid-month surges. The month concluded with Virgin Australia maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Transportation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Travel Transportation - Last month

1
Air New Zealand™ Official Site | Find the Best Flight Deals https://www.airnewzealand.com.au
Fly with Air New Zealand and Experience Care in the Air. Find out more online today. Upgrade to a Flexible Fare Option. Find Out More Online Today!
2
Qatar Airways™ - Explore the world with us https://www.qatarairways.com › au
More routes, more choice and seamless connections wherever you're headed. Explore up to 8,000 entertainment options above the clouds.
3
Book Singapore Airlines™ https://www.singaporeair.com › booknow
Book Flights With Ease — Our experiences make us who we are. Welcome to World Class. Welcome to Singapore Airlines.
4
China Southern Airlines - Save Up To 50% - Trip.com Exclusive https://au.trip.com › flight › deals
Search, Compare & Book Cheap Flights To Anywhere In The World.
5
Virgin Australia https://www.virginaustralia.com
Book Online Now — Fly with Your Choice of Fare, Inclusions, and Experience. Book Your Ticket Today! Kiss Nice...

In the competitive skies of Google PPC, Air New Zealand captivates with care and flexibility, while Qatar Airways offers boundless entertainment. Singapore Airlines promises world-class experiences, China Southern tempts with 50% savings, and Virgin Australia highlights customizable fares.

Frequently Asked Questions

Why is the AUS Travel Transportation June 2026 Report useful and how should I use it?

Why is the AUS Travel Transportation June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Transportation June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Transportation June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Transportation June 2026 Report?

The AUS Travel Transportation June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Transportation June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Transportation June 2026 Report for?

The AUS Travel Transportation June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

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Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Transportation - PPC Market Share Analysis June 2026