Share of Clicks for top 10 AUS Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virginaustralia.com | 19.56 |
| flightcentre.com.au | 12.41 |
| webjet.com.au | 9.27 |
| skyscanner.com.au | 9.23 |
| singaporeair.com | 5.4 |
| cheapflights.com.au | 4.8 |
| qantas.com | 3.77 |
| booking.com | 2.81 |
| jetstar.com | 2.05 |
| opodo.com.au | 1.99 |
| others | 28.71 |
- virginaustralia.com - 19.56%
- flightcentre.com.au - 12.41%
- webjet.com.au - 9.27%
- skyscanner.com.au - 9.23%
- singaporeair.com - 5.4%
- cheapflights.com.au - 4.8%
- qantas.com - 3.77%
- booking.com - 2.81%
- jetstar.com - 2.05%
- opodo.com.au - 1.99%
- others - 28.71%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Virgin Australia leads with 19.56% click share, followed by Flight Centre at 12.41%. ‘Others’ collectively dominate with 28.71%, showcasing diverse competition.
Share of Spend for the top 10 AUS Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginaustralia.com | flightcentre.com.au | webjet.com.au | skyscanner.com.au | booking.com | qantas.com | cheapflights.com.au | europcar.com.au | jetstar.com | opodo.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 16.7% | 14.2% | 8.74% | 9.23% | 7.17% | 3.85% | 3.98% | 2.98% | 2.31% | 2.53% |
| 2026/07/02 | 16.31% | 14.89% | 8.7% | 9.43% | 5.74% | 4.4% | 4.71% | 3.49% | 1.88% | 2.37% |
| 2026/07/03 | 17.11% | 14.7% | 8.73% | 9.75% | 6.29% | 3.93% | 3.87% | 3.41% | 2.03% | 2.18% |
| 2026/07/04 | 16.53% | 15.39% | 8.38% | 10.28% | 7.78% | 3.86% | 2.85% | 3.5% | 2.04% | 1.76% |
| 2026/07/05 | 16.04% | 16.47% | 8.97% | 9.79% | 8.15% | 3.92% | 2.99% | 3.15% | 1.9% | 1.84% |
| 2026/07/06 | 16.34% | 16.9% | 9.11% | 9.94% | 6.2% | 4.24% | 3.82% | 2.61% | 1.89% | 2.07% |
| 2026/07/07 | 14.39% | 16.21% | 9.78% | 9.72% | 6.35% | 4.84% | 3.01% | 3.17% | 2.37% | 2.14% |
| 2026/07/08 | 14.75% | 14.48% | 10.39% | 11.31% | 6.22% | 5.03% | 2.78% | 2.84% | 2.21% | 2.62% |
| 2026/07/09 | 14.05% | 14.27% | 11.75% | 11.15% | 5.18% | 4.32% | 3.67% | 3.23% | 2.36% | 2.61% |
| 2026/07/10 | 13.27% | 14.31% | 11.19% | 10.4% | 5.97% | 3.69% | 4.05% | 3.48% | 2.28% | 2.75% |
| 2026/07/11 | 14.16% | 13.85% | 10.09% | 10% | 6.71% | 3.4% | 4.85% | 3.32% | 2.21% | 1.77% |
| 2026/07/12 | 13.57% | 15.21% | 9.56% | 10.62% | 6.93% | 3.7% | 4.79% | 3.75% | 2.15% | 1.28% |
| 2026/07/13 | 12.98% | 14.39% | 10.65% | 10.61% | 7.23% | 5.6% | 4.8% | 3.27% | 2.03% | 1.4% |
| 2026/07/14 | 13.01% | 14.03% | 11.55% | 9.79% | 6.93% | 6.39% | 4.5% | 3.25% | 1.71% | 2.02% |
| 2026/07/15 | 12.48% | 13.93% | 11.16% | 9.66% | 7.36% | 6.37% | 4.04% | 3.81% | 2.02% | 1.9% |
| 2026/07/16 | 12.13% | 11.63% | 10.67% | 11.24% | 5.96% | 5.53% | 6.38% | 4.63% | 1.76% | 2.56% |
| 2026/07/17 | 12.96% | 10.59% | 9.92% | 12.14% | 5.71% | 4.62% | 6.94% | 4.72% | 1.92% | 1.59% |
| 2026/07/18 | 14.77% | 10.88% | 10.36% | 11.81% | 6.87% | 3.95% | 6.02% | 4.49% | 1.93% | 1.77% |
| 2026/07/19 | 12.77% | 13.12% | 9.73% | 13.7% | 5.31% | 3.97% | 6.48% | 3.83% | 2.04% | 1.78% |
| 2026/07/20 | 12.4% | 11.36% | 10.07% | 12.76% | 6.14% | 5.34% | 7.2% | 3.4% | 2.11% | 1.5% |
| 2026/07/21 | 12.99% | 14.01% | 11.53% | 9.78% | 6.94% | 6.42% | 4.49% | 3.24% | 1.71% | 2.01% |
| 2026/07/22 | 13.51% | 13.63% | 10.16% | 10.31% | 6.97% | 4.19% | 5.35% | 3.52% | 1.93% | 1.83% |
| 2026/07/23 | 13.78% | 13.62% | 10.23% | 10.17% | 6.83% | 4.65% | 4.7% | 3.39% | 2.01% | 2.01% |
| 2026/07/24 | 13.98% | 13.05% | 10.28% | 10.22% | 6.06% | 4.35% | 6.05% | 3.75% | 2.08% | 1.94% |
| 2026/07/25 | 14.06% | 13.13% | 10.13% | 10.34% | 6.69% | 5.18% | 5.36% | 3.66% | 1.94% | 1.9% |
| 2026/07/26 | 13.97% | 13.57% | 9.98% | 10.91% | 6.78% | 4.12% | 4.74% | 3.67% | 1.8% | 1.81% |
| 2026/07/27 | 13.18% | 12.96% | 10.38% | 9.97% | 7.95% | 5.95% | 4.48% | 3.74% | 1.74% | 1.38% |
| 2026/07/28 | 13.15% | 12.85% | 10.43% | 10.18% | 7.85% | 4.93% | 4.54% | 3.7% | 1.73% | 1.42% |
| 2026/07/29 | 13.9% | 11.52% | 12.54% | 9.86% | 8.29% | 3.33% | 5.41% | 2.48% | 1.86% | 1.36% |
| 2026/07/30 | 13.4% | 12.6% | 10.52% | 9.47% | 7.9% | 4.92% | 4.92% | 3.27% | 1.91% | 1.6% |
| 2026/07/31 | 14.4% | 13.2% | 10.3% | 9.7% | 7.81% | 5.65% | 4.85% | 3.51% | 1.93% | 1.2% |
- virginaustralia.com
- flightcentre.com.au
- webjet.com.au
- skyscanner.com.au
- booking.com
- qantas.com
- cheapflights.com.au
- europcar.com.au
- jetstar.com
- opodo.com.au
Copyright © Adthena. All rights reserved.
In July 2026, Virgin Australia led PPC spend, peaking early, then declining. Flight Centre fluctuated, while Webjet and Skyscanner saw mid-month peaks. Booking.com and Qantas showed steady growth. Europcar and Jetstar remained stable.
Competitor Count for AUS Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 484 |
| 2026/07/02 | 500 |
| 2026/07/03 | 494 |
| 2026/07/04 | 505 |
| 2026/07/05 | 514 |
| 2026/07/06 | 479 |
| 2026/07/07 | 488 |
| 2026/07/08 | 476 |
| 2026/07/09 | 460 |
| 2026/07/10 | 473 |
| 2026/07/11 | 488 |
| 2026/07/12 | 484 |
| 2026/07/13 | 485 |
| 2026/07/14 | 487 |
| 2026/07/15 | 490 |
| 2026/07/16 | 482 |
| 2026/07/17 | 473 |
| 2026/07/18 | 472 |
| 2026/07/19 | 468 |
| 2026/07/20 | 448 |
| 2026/07/21 | 487 |
| 2026/07/22 | 519 |
| 2026/07/23 | 518 |
| 2026/07/24 | 512 |
| 2026/07/25 | 520 |
| 2026/07/26 | 521 |
| 2026/07/27 | 498 |
| 2026/07/28 | 505 |
| 2026/07/29 | 448 |
| 2026/07/30 | 529 |
| 2026/07/31 | 533 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in distinct advertisers, starting at 484 and peaking at 533. Mid-month fluctuations stabilized, ending with a strong upward trend.
