Share of Clicks for top 10 AUS Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virginaustralia.com | 25.83 |
| flightcentre.com.au | 10.35 |
| webjet.com.au | 8.15 |
| skyscanner.com.au | 7.82 |
| singaporeair.com | 6.17 |
| booking.com | 3.72 |
| cheapflights.com.au | 3.66 |
| qantas.com | 3.27 |
| airnewzealand.com.au | 2.61 |
| emirates.com | 2.12 |
| others | 26.3 |
- virginaustralia.com - 25.83%
- flightcentre.com.au - 10.35%
- webjet.com.au - 8.15%
- skyscanner.com.au - 7.82%
- singaporeair.com - 6.17%
- booking.com - 3.72%
- cheapflights.com.au - 3.66%
- qantas.com - 3.27%
- airnewzealand.com.au - 2.61%
- emirates.com - 2.12%
- others - 26.3%
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In the competitive landscape of Google PPC, Virgin Australia leads with a 25.83% click share, closely followed by ‘others’ at 26.30%. Flight Centre and Webjet trail behind, capturing 10.35% and 8.15% respectively.
Share of Spend for the top 10 AUS Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginaustralia.com | flightcentre.com.au | skyscanner.com.au | webjet.com.au | booking.com | qantas.com | cheapflights.com.au | trip.com | singaporeair.com | europcar.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 14.65% | 12.77% | 9.73% | 9.86% | 8.81% | 5% | 4.97% | 1.94% | 1.42% | 2.77% |
| 2026/08/02 | 14.64% | 11.65% | 10.76% | 10.02% | 7.39% | 5.32% | 4.62% | 1.31% | 1.34% | 3.27% |
| 2026/08/03 | 14.76% | 12.48% | 10.12% | 10.78% | 6.59% | 5.24% | 5.09% | 1.73% | 2.03% | 3.12% |
| 2026/08/04 | 13.28% | 12.51% | 9.29% | 10.77% | 8.78% | 5.54% | 4.8% | 2.76% | 2.02% | 3.05% |
| 2026/08/05 | 16.31% | 11.76% | 9.66% | 10.55% | 10.17% | 3.85% | 3.66% | 3.5% | 2.22% | 2.09% |
| 2026/08/06 | 16.17% | 10.41% | 9.35% | 10.91% | 10.76% | 3.75% | 3.08% | 3.96% | 2.28% | 2.52% |
| 2026/08/07 | 19.36% | 10.63% | 7.21% | 8.21% | 12.08% | 3.39% | 2.72% | 3.94% | 2.27% | 2.54% |
| 2026/08/08 | 19.62% | 8.97% | 8.17% | 9.22% | 7.99% | 3.51% | 3.36% | 2.63% | 2.97% | 2.05% |
| 2026/08/09 | 21.4% | 8.81% | 8.1% | 9.14% | 9.37% | 3.75% | 2.92% | 2.46% | 2% | 1.14% |
| 2026/08/10 | 20.08% | 10.23% | 9.06% | 9.62% | 9.75% | 3.07% | 2.52% | 2.42% | 3.05% | 1.11% |
| 2026/08/11 | 17.78% | 10.63% | 9.48% | 9.06% | 11.08% | 2.97% | 2.86% | 3% | 2.1% | 1.53% |
| 2026/08/12 | 20.32% | 10.84% | 7.1% | 9.58% | 12.65% | 3.5% | 2.59% | 3.2% | 2.5% | 1.53% |
| 2026/08/13 | 19.61% | 12.24% | 7.8% | 9.37% | 11.28% | 4.09% | 2.51% | 3.05% | 0.85% | 1.42% |
| 2026/08/14 | 19.87% | 11.81% | 7.16% | 9.78% | 11.01% | 4.35% | 2.4% | 2.5% | 1.65% | 1.61% |
| 2026/08/15 | 19.18% | 11.25% | 9.66% | 10.71% | 7.05% | 4.3% | 2.39% | 1.41% | 1.91% | 2.49% |
| 2026/08/16 | 17.81% | 10.82% | 9.97% | 10.74% | 8.33% | 4.62% | 2.44% | 1.67% | 1.29% | 3.33% |
| 2026/08/17 | 17.05% | 9.83% | 9.37% | 9.91% | 7.98% | 3.98% | 3.34% | 1.9% | 1.42% | 3.08% |
| 2026/08/18 | 16.04% | 10.83% | 9.18% | 8.98% | 8.97% | 4.05% | 2.74% | 1.84% | 1.74% | 2.71% |
| 2026/08/19 | 17.54% | 12.13% | 10.14% | 7.76% | 8.5% | 3.61% | 3.23% | 1.18% | 1.03% | 2.39% |
| 2026/08/20 | 18.18% | 11.67% | 9.97% | 9.08% | 8.23% | 4.75% | 3.28% | 1.52% | 1.77% | 1.88% |
| 2026/08/21 | 20.04% | 12.81% | 9.79% | 7.65% | 8.53% | 4.87% | 2.46% | 1.78% | 1.81% | 1.31% |
| 2026/08/22 | 19.41% | 11.33% | 8.88% | 8.79% | 8.49% | 4.88% | 2.41% | 1.5% | 3.33% | 1.24% |
| 2026/08/23 | 17.08% | 12.36% | 10.4% | 9.36% | 8.79% | 5.32% | 2.7% | 1.82% | 2.35% | 1.67% |
| 2026/08/24 | 19.07% | 11.8% | 9.5% | 9.52% | 8.37% | 4.28% | 2.68% | 1.98% | 2.84% | 1.34% |
| 2026/08/25 | 17.89% | 14.37% | 8.8% | 10.43% | 8.15% | 4.26% | 2.56% | 1.21% | 2.68% | 1.23% |
| 2026/08/26 | 19.56% | 13.98% | 7.94% | 11.1% | 8.15% | 4.34% | 2.33% | 1.04% | 2.35% | 1.52% |
| 2026/08/27 | 20.39% | 13.64% | 7.72% | 10.58% | 8.62% | 4.44% | 2.49% | 1.34% | 2.84% | 1.18% |
| 2026/08/28 | 20.77% | 14.15% | 8.07% | 10.06% | 6.98% | 4.5% | 2.35% | 1.28% | 2.47% | 1.36% |
| 2026/08/29 | 20.32% | 13.28% | 7.96% | 11.67% | 7.28% | 4.33% | 2.19% | 1.13% | 2% | 1.14% |
| 2026/08/30 | 19.21% | 14.72% | 9.42% | 10.45% | 6.63% | 4.7% | 2.71% | 1.86% | 1.94% | 1.43% |
| 2026/08/31 | 18.24% | 14.97% | 10.83% | 9.71% | 6.95% | 3.97% | 3.65% | 2.61% | 1.84% | 1.38% |
- virginaustralia.com
- flightcentre.com.au
- skyscanner.com.au
- webjet.com.au
- booking.com
- qantas.com
- cheapflights.com.au
- trip.com
- singaporeair.com
- europcar.com.au
Copyright © Adthena. All rights reserved.
In August 2026, Virgin Australia led PPC spend, peaking mid-month. Flight Centre and Skyscanner showed steady growth, while Booking.com fluctuated. Qantas and Cheapflights remained stable. The month ended with Virgin Australia maintaining dominance.
Competitor Count for AUS Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 528 |
| 2026/08/02 | 520 |
| 2026/08/03 | 518 |
| 2026/08/04 | 513 |
| 2026/08/05 | 453 |
| 2026/08/06 | 443 |
| 2026/08/07 | 431 |
| 2026/08/08 | 408 |
| 2026/08/09 | 413 |
| 2026/08/10 | 424 |
| 2026/08/11 | 442 |
| 2026/08/12 | 423 |
| 2026/08/13 | 420 |
| 2026/08/14 | 413 |
| 2026/08/15 | 405 |
| 2026/08/16 | 403 |
| 2026/08/17 | 390 |
| 2026/08/18 | 378 |
| 2026/08/19 | 366 |
| 2026/08/20 | 366 |
| 2026/08/21 | 399 |
| 2026/08/22 | 399 |
| 2026/08/23 | 408 |
| 2026/08/24 | 416 |
| 2026/08/25 | 392 |
| 2026/08/26 | 398 |
| 2026/08/27 | 398 |
| 2026/08/28 | 383 |
| 2026/08/29 | 380 |
| 2026/08/30 | 389 |
| 2026/08/31 | 380 |
Copyright © Adthena. All rights reserved.
August began with 528 advertisers, declining steadily to 380 by month’s end. Mid-month fluctuations showed brief recoveries, but the overall trend was downward.
