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UK Services Legal - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lawhive.co.uk 5.03
co-oplegalservices.co.uk 3.76
citizensadvice.org.uk 3.26
irwinmitchell.com 2.78
landregistry.uk 2.7
which.co.uk 2.47
conveyancingsupermarket.com 2.34
tide.co 2.29
stowefamilylaw.co.uk 2.04
lawdepot.co.uk 2.02
others 71.31

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In the legal services PPC landscape, ‘lawhive.co.uk’ leads with a 5.03% click share. ‘Co-oplegalservices.co.uk’ follows at 3.76%, while ‘citizensadvice.org.uk’ holds 3.26%. ‘Others’ dominate with a significant 71.31% share.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date national-accident-helpline.co.uk injurylawyers4u.co.uk the-compensation-experts.co.uk tide.co accident-helpline.uk.com conveyancingsupermarket.com lawhive.co.uk co-oplegalservices.co.uk stowefamilylaw.co.uk first4lawyers.com
2025/05/01 3.79% 5.58% 3.98% 3.25% 1.92% 1.49% 3.35% 1.82% 1.53% 3.2%
2025/05/02 4.18% 5.86% 4% 3.48% 1.75% 1.36% 4.18% 2.24% 1.58% 3.84%
2025/05/03 5.75% 3.2% 3.91% 3.48% 1.87% 1.77% 1.76% 1.7% 1.27% 0.35%
2025/05/04 4.3% 3.37% 4.19% 3.15% 2.24% 1.47% 2.26% 1.39% 1.59% 0.28%
2025/05/05 5.05% 4.28% 3.65% 2.68% 2.03% 1.48% 2.05% 2.86% 0.97% 0.16%
2025/05/06 3.86% 5.69% 4.51% 3.28% 1.87% 1.75% 4.92% 2.35% 1.77% 2.64%
2025/05/07 3.55% 5.17% 3.49% 3.06% 1.88% 1.56% 4.72% 2.04% 2.12% 3.65%
2025/05/08 3.55% 4.62% 3.59% 2.63% 2.16% 1.39% 4.29% 2.71% 1.92% 4.11%
2025/05/09 4.36% 4.78% 2.99% 3.02% 2.21% 1.28% 5.25% 2.25% 1.74% 3.81%
2025/05/10 4.64% 3.86% 4.11% 2.68% 2.61% 1.67% 1.88% 1.55% 1.62% 0.15%
2025/05/11 4.66% 4.07% 4.19% 3.11% 2.44% 1.71% 2.05% 1.26% 1.25% 0.18%
2025/05/12 5.12% 5.61% 4.45% 2.42% 1.39% 2.06% 5.33% 2.24% 1.49% 3.56%
2025/05/13 4.71% 5.19% 4.52% 2.77% 1.47% 2.51% 5.62% 2.23% 1.59% 3.32%
2025/05/14 4.4% 6.33% 4.62% 2.79% 1.73% 2.41% 5.07% 2.3% 1.28% 3.23%
2025/05/15 5.92% 7.13% 5.45% 3.03% 1.86% 1.96% 5.89% 1.96% 1.82% 2.41%
2025/05/16 5.34% 7.38% 5.55% 3.25% 2.72% 2.45% 6.13% 2.22% 2.26% 2.94%
2025/05/17 6.22% 4.79% 5.41% 4.02% 2.84% 2.44% 2.52% 2.93% 2.08% 0.29%
2025/05/18 6.65% 4.42% 5.43% 4.47% 2.8% 2.81% 2.27% 2.28% 2.4% 0.33%
2025/05/19 5.51% 6.39% 5.58% 3.95% 2.17% 2.35% 6.08% 2.61% 2.65% 2.37%
2025/05/20 5.71% 6.27% 4.7% 3.59% 2.54% 2.56% 6.3% 2.56% 2.69% 3.07%
2025/05/21 6.38% 7.2% 4.81% 3.74% 3.15% 2.29% 5.99% 2.75% 2.97% 2.72%
2025/05/22 6.15% 7.11% 4.71% 3.36% 2.22% 1.78% 5.3% 2.9% 3.3% 2.7%
2025/05/23 5.95% 8.02% 4.72% 3.92% 2.37% 1.56% 5.21% 3.14% 3.52% 2.57%
2025/05/24 6.51% 4.73% 5.41% 4.08% 3.29% 2.8% 2% 2.55% 2.41% 0.11%
2025/05/25 7.25% 4.82% 5.12% 4.58% 3.31% 2.57% 1.82% 2.04% 2.3% 0.13%
2025/05/26 6.88% 6.92% 4.85% 3.57% 2.77% 2.73% 1.52% 3.01% 1.91% 0.12%
2025/05/27 6.76% 8.88% 5.17% 4.28% 2.62% 2.02% 5.03% 2.29% 2.42% 2.37%
2025/05/28 7.08% 7.53% 4.62% 3.57% 2.63% 2.3% 5.58% 2.26% 2.83% 2%
2025/05/29 6.75% 6.87% 4.18% 4.8% 2.37% 2.2% 4.95% 1.99% 2.06% 2.36%
2025/05/30 6.86% 6.16% 3.77% 5.18% 3.11% 2.1% 4.41% 2.05% 1.98% 2.31%
2025/05/31 8.55% 5.48% 5.31% 4.42% 2.85% 2.62% 2.06% 1.73% 1.48% 0.09%

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In May 2025, “national-accident-helpline.co.uk” saw a steady rise, peaking at 8.55. “injurylawyers4u.co.uk” fluctuated, ending at 5.48. “the-compensation-experts.co.uk” remained stable, closing at 5.31. “tide.co” increased, finishing at 4.42. “accident-helpline.uk.com” showed minor changes, ending at 2.85. “conveyancingsupermarket.com” had slight growth, closing at 2.62. “lawhive.co.uk” varied, ending at 2.06. “co-oplegalservices.co.uk” remained consistent, finishing at 1.73. “stowefamilylaw.co.uk” showed minor fluctuations, closing at 1.48. “first4lawyers.com” had significant drops, ending at 0.09.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 837
2025/05/02 820
2025/05/03 824
2025/05/04 811
2025/05/05 898
2025/05/06 857
2025/05/07 928
2025/05/08 930
2025/05/09 910
2025/05/10 869
2025/05/11 881
2025/05/12 891
2025/05/13 955
2025/05/14 943
2025/05/15 904
2025/05/16 887
2025/05/17 821
2025/05/18 822
2025/05/19 891
2025/05/20 846
2025/05/21 816
2025/05/22 770
2025/05/23 777
2025/05/24 770
2025/05/25 742
2025/05/26 804
2025/05/27 751
2025/05/28 796
2025/05/29 729
2025/05/30 725
2025/05/31 720

Copyright © Adthena. All rights reserved.

May began with 837 advertisers, peaking at 955 mid-month. A decline followed, ending with 720 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
stowefamilylaw.co.uk 0.87%
wsl-wills.co.uk 0.71%
national-accident-helpline.co.uk 0.66%
vardags.com 0.56%
landregistry.uk 0.53%
osbournepinner.com -0.44%
landregistrysearches.com -0.47%
myhomemoveconveyancing.co.uk -0.57%
amicable.io -0.59%
which.co.uk -0.77%

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In the past month, stowefamilylaw.co.uk surged with a 0.87 increase in click share, while which.co.uk faced a decline of 0.77.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date conveyancingsupermarket.com vardags.com tide.co lawhive.co.uk irwinmitchell.com national-accident-helpline.co.uk which.co.uk landregistry.uk co-oplegalservices.co.uk injurylawyers4u.co.uk
2025/05/01 2.18% 1.69% 2% 5.45% 2.05% 1.29% 2.19% 1.74% 2.94% 1.77%
2025/05/02 1.86% 1.44% 2.24% 5.95% 1.72% 1.47% 1.89% 2.62% 3.25% 1.89%
2025/05/03 2.19% 2.2% 2.09% 2.53% 2.46% 1.74% 5.46% 1.4% 2.11% 0.87%
2025/05/04 1.7% 2.45% 2.1% 2.89% 1.58% 1.41% 5.2% 1.16% 1.58% 1.05%
2025/05/05 1.87% 2.58% 1.79% 2.8% 1.68% 1.67% 4.28% 1.69% 3.99% 1.27%
2025/05/06 2.09% 1.38% 2.04% 7.05% 0.99% 1.24% 4.57% 2.37% 3.38% 1.76%
2025/05/07 1.97% 1.08% 1.89% 6.78% 1.5% 1.2% 3.31% 0.89% 3.31% 1.74%
2025/05/08 1.74% 1.16% 1.83% 6.33% 1.57% 1.14% 2.47% 1.49% 4.14% 1.68%
2025/05/09 1.52% 0.96% 2.2% 7.29% 1.55% 1.31% 2.08% 2.33% 3.19% 1.71%
2025/05/10 2.19% 1.87% 1.74% 2.91% 1.94% 1.6% 3.68% 0.66% 2.12% 1.3%
2025/05/11 2.17% 2.4% 2.26% 2.64% 2.02% 1.31% 3.26% 1.58% 1.54% 1.09%
2025/05/12 2.7% 1.8% 1.89% 7.71% 1.25% 1.74% 2.39% 1.52% 3.14% 2%
2025/05/13 3.4% 1% 1.89% 7.97% 1.53% 1.63% 1.98% 2.64% 3.59% 1.89%
2025/05/14 3.13% 1.18% 1.84% 7.29% 1.29% 1.45% 2.99% 2.39% 3.2% 2.19%
2025/05/15 2.75% 1.06% 2.12% 8.42% 1.76% 2.18% 2.66% 1.86% 3.29% 2.85%
2025/05/16 3.31% 1.11% 2.22% 8.77% 1.72% 1.87% 2.23% 3.11% 3.02% 2.89%
2025/05/17 3.38% 1.88% 2.73% 3.68% 2.02% 2.23% 3.75% 2.08% 3.18% 1.45%
2025/05/18 3.51% 2.22% 2.78% 3.29% 1.53% 2.05% 3.82% 3% 2.21% 1.58%
2025/05/19 3.11% 1.53% 2.56% 8.94% 1.42% 1.95% 2.23% 0.91% 3.86% 2.08%
2025/05/20 3.45% 1.2% 2.28% 8.85% 1.67% 1.96% 2.74% 2.71% 3.82% 2%
2025/05/21 3.19% 1.45% 2.45% 8.9% 1.62% 2.19% 2.11% 2.35% 4.13% 2.6%
2025/05/22 2.34% 2.07% 2.2% 7.91% 1.37% 2.02% 1.76% 3.79% 4.41% 2.55%
2025/05/23 2.1% 2.06% 2.42% 7.81% 1.42% 2.02% 1.34% 2.51% 4.45% 2.79%
2025/05/24 3.96% 2.86% 2.76% 3.13% 2.53% 2.32% 2.85% 1.83% 3.22% 1.83%
2025/05/25 3.47% 2.77% 3.17% 2.7% 2.01% 2.53% 3.09% 1.49% 2.23% 1.6%
2025/05/26 3.69% 2.93% 2.31% 2.16% 2.4% 2.29% 1.74% 1.48% 4.09% 2.26%
2025/05/27 2.57% 1.96% 2.63% 7.32% 1.68% 2.23% 1.69% 3.15% 3.37% 2.96%
2025/05/28 3.13% 1.92% 2.08% 8% 1.98% 2.41% 1.88% 2.98% 2.85% 2.53%
2025/05/29 2.98% 1.74% 3% 7.45% 2.15% 2.24% 2.04% 2.92% 3.05% 2.61%
2025/05/30 2.82% 2.37% 3.49% 6.59% 2.35% 2.26% 1.63% 2.47% 2.75% 2.2%
2025/05/31 3.69% 3.6% 3.18% 3.14% 2.7% 2.66% 2.35% 2.3% 2.09% 1.96%

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In May 2025, Lawhive.co.uk dominated with fluctuating peaks, while Co-oplegalservices.co.uk and Conveyancingsupermarket.com showed consistent growth. Vardags.com and Irwinmitchell.com experienced varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Legal Fees Calculator https://www.bishopsgatelaw.com › conveyancing › fees

    Conveyancing Fees Calculator — Use Our Conveyancing Fees Calculator For An Instant Online Conveyancing Quote 24/7. Online...

  2. 2
    Citizens Advice https://www.citizensadvice.org.uk

    Free and impartial advice — For 80 years, we've been helping people whoever they are and whatever they need. Free, impartial advice available over the phone, face to face and...

  3. 3
    Check House Solicitor Fees - Compare Quotes in 60 seconds https://www.conveyancingsupermarket.com

    Compare property conveyancing fees instantly at Conveyancing Supermarket. No obligation...

  4. 4
    Get Your Power of Attorney - Quick, Online & Easy https://whichwills.which.co.uk › which › poa

    Set up a Power of Attorney to give people you trust the right to act on your behalf. Prepare...

  5. 5
    What Is A Power of Attorney? - Our Free Guide Explains It All https://go.willassociates.co.uk

    Pass on your assets securely and safely in your lifetime. Download our free guide today.

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In the competitive landscape of legal services, Bishopsgate Law stands out with its 24/7 online conveyancing fees calculator, offering instant quotes. Citizens Advice champions free, impartial advice, a legacy of 80 years. Conveyancing Supermarket simplifies fee comparisons in seconds. Which.co.uk and Will Associates focus on empowering clients with easy, online Power of Attorney solutions.

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