UK Hospitality Food & Beverage - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – UK

Google AI Overview visibility for Hospitality Food & Beverage UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.1713942198
75.8286057802
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 5%
Navigational 7%
Seasonal 0%
Local 48%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
just-eat.co.uk 35.87
deliveroo.co.uk 18.23
opentable.co.uk 15.43
ubereats.com 9.76
thefork.co.uk 3.71
getyourguide.com 2.2
virginexperiencedays.co.uk 2.18
viator.com 1.62
gocity.com 1.42
rubenshotel.com 1.13
others 8.45
  • just-eat.co.uk - 35.87%
  • deliveroo.co.uk - 18.23%
  • opentable.co.uk - 15.43%
  • ubereats.com - 9.76%
  • thefork.co.uk - 3.71%
  • getyourguide.com - 2.2%
  • virginexperiencedays.co.uk - 2.18%
  • viator.com - 1.62%
  • gocity.com - 1.42%
  • rubenshotel.com - 1.13%
  • others - 8.45%

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Just-eat.co.uk dominates with 35.87% click share, followed by Deliveroo.co.uk at 18.23%. Others collectively hold 8.45%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date deliveroo.co.uk just-eat.co.uk ubereats.com opentable.co.uk thefork.co.uk virginexperiencedays.co.uk getyourguide.com viator.com rubenshotel.com gocity.com
2026/09/01 19.41% 19.54% 3.99% 6.35% 11.25% 0.95% 8.41% 0.12% 6.87% 18.05%
2026/09/02 18.52% 24.34% 9.88% 0.56% 6.95% 3.53% 1.73% 0.36% 10.23% 14.68%
2026/09/03 30.62% 34.97% 4.97% 4.74% 3.71% 2.58% 2% 0.24% 0.04% 8.1%
2026/09/04 28.58% 25.57% 4.95% 0.37% 0.13% 3.44% 6.53% 0.16% 7.51% 14.5%
2026/09/05 42.6% 24.3% 3.67% 0.39% 3.69% 5.56% 1.98% 0.46% 7.92% 0%
2026/09/06 37.55% 21.16% 4.75% 0.55% 0.03% 3.37% 1.17% 20.78% 0.03% 0%
2026/09/07 32.81% 25.98% 3.6% 0.83% 0.05% 3.89% 9.35% 0.48% 0.04% 11.46%
2026/09/08 48.58% 28.59% 4.23% 3.7% 3.46% 2.79% 1.6% 0.22% 0.01% 0%
2026/09/09 40.45% 29.94% 3.82% 7.85% 6.02% 1.54% 2.29% 0.27% 0.14% 0%
2026/09/10 30.54% 24.39% 4.4% 18.12% 11.7% 1.19% 3.73% 0.4% 0.15% 0%
2026/09/11 43.1% 25.26% 3.75% 1.68% 6.61% 3.31% 3.93% 0.43% 0.16% 0%
2026/09/12 37.98% 24.5% 5.25% 11.12% 8.68% 1.24% 1.99% 0.37% 0.03% 0%
2026/09/13 13.65% 46.19% 1.65% 5.39% 15.2% 3.21% 2.66% 0.33% 0.02% 0%
2026/09/14 20.53% 46.49% 8.42% 0.88% 3.04% 3.38% 5.18% 0.5% 0% 0%
2026/09/15 33.53% 21.44% 10.62% 5.52% 7.28% 1.93% 2.29% 0.6% 8.87% 0%
2026/09/16 28.9% 27.67% 3.38% 15.23% 4.22% 2.43% 1.58% 0.52% 6.93% 4.06%
2026/09/17 28.85% 25.17% 24.12% 10.23% 0.48% 2.64% 0.67% 0.18% 0.02% 0%
2026/09/18 24.14% 16.12% 13.73% 9.7% 4% 2.26% 6.78% 6.12% 0% 9.63%
2026/09/19 23.7% 26.5% 18.9% 16.19% 3.95% 2.12% 0.85% 0.54% 0.01% 0%
2026/09/20 21.07% 16.38% 20.74% 14.96% 2.79% 1.86% 3.43% 5.46% 0.24% 7.24%
2026/09/21 19.95% 24.68% 12.23% 4.19% 2.56% 1.92% 3.88% 5.61% 0% 14.22%
2026/09/22 20.41% 32.4% 17.73% 10.09% 5.71% 2.72% 1.28% 0.82% 0.01% 0%
2026/09/23 12.29% 24.29% 11.76% 13.34% 1.92% 1.78% 5.5% 5.27% 3.46% 1.75%
2026/09/24 28.57% 18.01% 20.51% 15.11% 3.68% 1.35% 2.04% 2.08% 0.01% 2.89%
2026/09/25 26% 30.58% 11.42% 8.54% 3.23% 1.74% 3.58% 3.11% 0.01% 4.11%
2026/09/26 35.49% 34.8% 10.55% 3.59% 6.89% 1.78% 0.85% 0.34% 0.03% 0%
2026/09/27 36.33% 33.45% 8.95% 10.53% 4.3% 1.47% 0.35% 0.26% 0.01% 0%
2026/09/28 41.9% 31.56% 11.94% 0.78% 3.53% 2.72% 0.53% 0.4% 0.03% 0.01%
2026/09/29 23.17% 43.02% 9.46% 1.33% 11.55% 2.81% 1.09% 0.49% 0.03% 0%
2026/09/30 36.7% 33.06% 9.21% 9.16% 2.87% 2.69% 0.63% 0.28% 0% 0%
  • deliveroo.co.uk
  • just-eat.co.uk
  • ubereats.com
  • opentable.co.uk
  • thefork.co.uk
  • virginexperiencedays.co.uk
  • getyourguide.com
  • viator.com
  • rubenshotel.com
  • gocity.com

Copyright © Adthena. All rights reserved.

In September 2026, Deliveroo’s PPC spend share fluctuated, peaking at 48.58% on the 8th. Just Eat saw a high of 46.49% on the 14th. UberEats maintained lower shares, with a notable 24.12% on the 17th. The month concluded with Deliveroo leading, followed by Just Eat and UberEats.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 241
2026/09/02 233
2026/09/03 226
2026/09/04 228
2026/09/05 223
2026/09/06 239
2026/09/07 242
2026/09/08 229
2026/09/09 229
2026/09/10 233
2026/09/11 238
2026/09/12 247
2026/09/13 230
2026/09/14 222
2026/09/15 229
2026/09/16 222
2026/09/17 220
2026/09/18 237
2026/09/19 237
2026/09/20 231
2026/09/21 233
2026/09/22 234
2026/09/23 213
2026/09/24 213
2026/09/25 221
2026/09/26 222
2026/09/27 225
2026/09/28 221
2026/09/29 222
2026/09/30 213

Copyright © Adthena. All rights reserved.

September saw fluctuating advertiser numbers, peaking at 247 on the 12th, before declining to 213 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
opentable.co.uk 4.72%
ubereats.com 4.62%
just-eat.co.uk 0.49%
greeneking.co.uk 0.43%
roccofortehotels.com 0.27%
thefork.co.uk -0.73%
virginexperiencedays.co.uk -0.75%
rubenshotel.com -1.18%
getyourguide.com -1.4%
deliveroo.co.uk -4.66%

Copyright © Adthena. All rights reserved.

Opentable.co.uk and ubereats.com surged in click share, gaining 4.72% and 4.62% respectively. Meanwhile, deliveroo.co.uk dropped significantly by 4.66%.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date deliveroo.co.uk just-eat.co.uk ubereats.com opentable.co.uk thefork.co.uk virginexperiencedays.co.uk getyourguide.com viator.com rubenshotel.com gocity.com
2026/09/01 23.02% 20.17% 1.86% 9% 17.62% 0.75% 7.12% 0.29% 8.8% 7.75%
2026/09/02 22.15% 24.4% 7.88% 0.54% 12.85% 2.84% 6.43% 0.5% 8.42% 6.45%
2026/09/03 25.16% 35.97% 2.41% 5.95% 5.5% 1.84% 8.42% 0.35% 3.62% 3.52%
2026/09/04 32.71% 32.54% 3.98% 0.47% 0.17% 3.27% 6.63% 0.31% 4.1% 8.07%
2026/09/05 43.36% 28.2% 1.69% 0.42% 5.86% 4.68% 2.72% 0.39% 3.97% 0%
2026/09/06 40.91% 21.66% 4.13% 0.77% 0.04% 3.17% 1.59% 14.74% 0.04% 0%
2026/09/07 38.32% 31.27% 2.41% 0.89% 0.05% 3.2% 9.69% 0.53% 0.05% 5.62%
2026/09/08 43.94% 31.13% 2.07% 4.52% 4.06% 2.1% 2.32% 0.95% 0.01% 0%
2026/09/09 38.66% 30.94% 1.75% 11.21% 7.16% 1.18% 3.16% 0.23% 0.16% 0%
2026/09/10 29.31% 20.94% 3.38% 22.06% 14.32% 0.87% 3.96% 0.42% 0.16% 0%
2026/09/11 44.01% 25.66% 2.27% 2.26% 8.34% 2.93% 4.72% 0.62% 0.2% 0%
2026/09/12 35.21% 23.73% 4.5% 16.56% 10.68% 0.96% 1.79% 0.52% 0.02% 0%
2026/09/13 11.91% 46.88% 0.95% 7.63% 19.75% 2.37% 2.28% 0.46% 0.02% 0%
2026/09/14 23.37% 46.28% 4.99% 1.14% 3.87% 2.72% 6.91% 0.84% 0% 0%
2026/09/15 33.97% 21.2% 7.81% 7.79% 11.5% 1.33% 2.81% 0.54% 7.24% 0%
2026/09/16 28.64% 27.97% 3.48% 17.51% 6.4% 1.96% 1.89% 0.5% 5.87% 1.84%
2026/09/17 32.16% 32.76% 11.37% 12.37% 0.53% 2.57% 0.54% 0.61% 0.03% 0%
2026/09/18 27.39% 17.22% 12.43% 14.11% 4.85% 1.85% 5.86% 5.31% 0% 4.51%
2026/09/19 25.16% 26.93% 16.47% 18.43% 4.53% 1.53% 0.92% 0.49% 0.01% 0%
2026/09/20 24.24% 18.28% 9.25% 19.42% 4.55% 1.56% 3.06% 4.5% 0.2% 3.41%
2026/09/21 24.83% 27.82% 11.94% 6.6% 3.3% 1.65% 3.51% 4.86% 0% 7.08%
2026/09/22 17.58% 34.08% 15.22% 13.33% 9.08% 2.08% 1.46% 0.69% 0.01% 0%
2026/09/23 15.94% 24.15% 9.7% 15.69% 4.1% 1.37% 4.63% 4.46% 7.46% 0.82%
2026/09/24 31.04% 16.27% 8.25% 22.54% 4.54% 1.04% 1.78% 1.78% 0.01% 1.37%
2026/09/25 26.09% 31.51% 11.35% 12.56% 4.9% 1.33% 2.9% 2.57% 0.01% 1.87%
2026/09/26 34% 33.5% 11.15% 5.73% 8.83% 1.43% 0.79% 0.45% 0.04% 0%
2026/09/27 35.13% 31.85% 7.55% 12.73% 6.83% 1.23% 0.44% 0.42% 0.01% 0%
2026/09/28 44.03% 30.45% 11.94% 0.84% 5.23% 2.01% 0.55% 0.42% 0.03% 0%
2026/09/29 24.97% 39.06% 7.65% 1.43% 17.85% 1.99% 0.82% 0.39% 0.02% 0%
2026/09/30 31.21% 27.13% 7.76% 7.56% 3.47% 1.59% 0.51% 0.28% 0% 0%
  • deliveroo.co.uk
  • just-eat.co.uk
  • ubereats.com
  • opentable.co.uk
  • thefork.co.uk
  • virginexperiencedays.co.uk
  • getyourguide.com
  • viator.com
  • rubenshotel.com
  • gocity.com

Copyright © Adthena. All rights reserved.

In September 2026, Deliveroo’s impression share fluctuated, peaking at 44.03% on the 28th. Just Eat saw a high of 46.88% on the 13th. UberEats’ share rose steadily, reaching 16.47% on the 19th. The month ended with varied shares across competitors.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage - Last month
  1. 1
    Browse Top Restaurants https://www.deliveroo.co.uk › deliveroo › reservations

    Instant Table Booking — Claim £10 credit on the Deliveroo app for every completed reservation. T&Cs Apply. Instantly book a table at your favourite restaurants with Deliveroo. Local restaurants. Find Delicious Discounts.

  2. 2
    McDonald's - delivery and takeaway | Just Eat https://www.just-eat.co.uk

    Order Your Favourite Meal With Free Delivery From This Restaurant Now. View Our Menu, Order Online And Save With Free Delivery At This Restaurant. Google Pay Supported. PayPal Supported.

  3. 3
    Within Walking Distance | Restaurants Near Me Open Now https://www.opentable.co.uk › restaurants › near-me

    Discover the best restaurants near you and book a spot on OpenTable. Make...

  4. 4
    The English Grill, London https://www.rubenshotel.com › restaurant › near_you

    The Rubens at the Palace — Welcome to The English Grill, a traditional English restaurant holding two AA Rosettes.

  5. 5
    Best Restaurants Nearby - Restaurants Near Me https://www.thefork.co.uk › nearby › restaurants

    Search for available tables around you at your chosen time and book. Find restaurants in your proximity. Read reviews, view menus and find deals. Wide...

Copyright © Adthena. All rights reserved.

Deliveroo entices with instant bookings and £10 credits, while Just Eat highlights free delivery for McDonald’s. OpenTable and TheFork focus on proximity and convenience, and Rubens Hotel showcases its prestigious English Grill.

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