US Hospitality Museums & Art Galleries - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – US

Google AI Overview visibility for Hospitality Museums & Art Galleries US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.93525234787
91.0647476521
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 10%
Navigational 5%
Seasonal 0%
Local 17%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
viator.com 16.3
getyourguide.com 13.86
groupon.com 6.69
metmuseum.org 4.46
gocity.com 4.25
amnh.org 3.73
headout.com 3.67
citypass.com 2.91
intrepidmuseum.org 2.87
moma.org 2.58
others 38.68
  • viator.com - 16.3%
  • getyourguide.com - 13.86%
  • groupon.com - 6.69%
  • metmuseum.org - 4.46%
  • gocity.com - 4.25%
  • amnh.org - 3.73%
  • headout.com - 3.67%
  • citypass.com - 2.91%
  • intrepidmuseum.org - 2.87%
  • moma.org - 2.58%
  • others - 38.68%

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In the competitive landscape, ‘others’ dominate with 38.68% click share, while Viator leads individual advertisers at 16.3%, followed by GetYourGuide at 13.86%.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date viator.com getyourguide.com headout.com groupon.com gocity.com tiqets.com klook.com citypass.com amnh.org agoda.com
2026/04/01 23.3% 23.12% 3.63% 8.98% 4.47% 1.73% 2.8% 2.89% 1.43% 2.01%
2026/04/02 23.66% 23.42% 4.87% 8.54% 5.32% 1.65% 1.8% 2.98% 0.96% 2.36%
2026/04/03 21.68% 21.97% 4.34% 9.42% 4.28% 2.2% 1.56% 2.96% 1.82% 2.63%
2026/04/04 23.03% 21.53% 3.3% 9.13% 4.43% 1.95% 2.06% 2.95% 2.07% 1.94%
2026/04/05 22.1% 23.06% 4.02% 11.66% 3.55% 1.61% 1.97% 2.51% 0.84% 1.78%
2026/04/06 20.13% 23.67% 4.37% 9.21% 6.94% 1.64% 2.59% 2.91% 1.02% 1.72%
2026/04/07 22.4% 20.87% 5.68% 8.38% 1.45% 2.82% 3.59% 3.32% 1.14% 2.56%
2026/04/08 21.68% 23.73% 4.01% 10.52% 3.45% 1.93% 2.9% 3.21% 1.8% 2.19%
2026/04/09 22.41% 21.48% 3.88% 9.59% 4.53% 2.36% 3.44% 2.8% 1.63% 2.32%
2026/04/10 22.17% 23.59% 3.35% 8.09% 3.26% 2.87% 2.3% 2.6% 2.24% 1.66%
2026/04/11 22.47% 18.24% 4.19% 8.3% 4.11% 1.52% 1.91% 3.44% 1.78% 1.94%
2026/04/12 19.69% 18.91% 4.75% 9.59% 4.16% 2.31% 3.9% 3.01% 2.29% 2.4%
2026/04/13 18.7% 19.15% 5.53% 6.8% 6.29% 3.16% 3.31% 3.85% 2.23% 2.93%
2026/04/14 19.86% 18.98% 4.79% 8.68% 4.74% 2.27% 2.77% 3.98% 1.69% 2.46%
2026/04/15 23.1% 16.43% 4% 9.08% 5% 2.65% 3.55% 3.27% 1.88% 1.29%
2026/04/16 22.38% 16.44% 3.58% 8.56% 3.8% 2.01% 3.02% 2.72% 2.27% 1.88%
2026/04/17 22.65% 19.06% 3.76% 7.52% 5.08% 2.75% 2.82% 2.9% 2.1% 1.5%
2026/04/18 21.37% 18.92% 3.87% 7.65% 5.92% 2.41% 2.37% 3.22% 2.67% 1.28%
2026/04/19 20.05% 18.86% 4.15% 8% 6.7% 1.53% 1.92% 3.8% 2.84% 1.82%
2026/04/20 22.33% 19.68% 7.13% 6.07% 5.15% 1.87% 2.26% 3.19% 2.61% 1.66%
2026/04/21 21.73% 21.33% 5.33% 5.36% 3.42% 2.19% 3.37% 2.67% 2.04% 1.48%
2026/04/22 21.69% 20.61% 4.62% 7.69% 5.35% 2.1% 2.87% 2.72% 2.41% 1.08%
2026/04/23 22.49% 17.26% 5.27% 5.32% 4.75% 2.28% 3.13% 2.81% 2.86% 1.72%
2026/04/24 24.94% 9.94% 6.19% 8.39% 4.67% 2.59% 3.63% 3.05% 1.7% 1.89%
2026/04/25 22.39% 9.8% 7.38% 7.86% 4.97% 3.13% 4.24% 3.7% 2.56% 2.3%
2026/04/26 20.19% 18.62% 4.4% 5.42% 3.69% 2.43% 4.31% 3.17% 2.47% 1.43%
2026/04/27 19.63% 16.85% 5.29% 6.41% 4.9% 1.92% 3.97% 4.02% 2.45% 1.83%
2026/04/28 19.97% 16.61% 5.17% 5.48% 5.11% 2.39% 4.74% 3.18% 2.21% 2.14%
2026/04/29 20.03% 18.36% 4.95% 5.34% 5.5% 2.27% 4.45% 4.05% 2.63% 1.61%
2026/04/30 21.44% 19.21% 6.17% 5.93% 4.44% 3.83% 3.59% 2.83% 1.69% 1.45%
  • viator.com
  • getyourguide.com
  • headout.com
  • groupon.com
  • gocity.com
  • tiqets.com
  • klook.com
  • citypass.com
  • amnh.org
  • agoda.com

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Viator.com led April with fluctuating spend shares, peaking mid-month. GetYourGuide.com saw a decline, while Headout.com and Groupon.com experienced steady growth. By month’s end, Viator.com maintained dominance, despite volatility.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 181
2026/04/02 189
2026/04/03 188
2026/04/04 193
2026/04/05 171
2026/04/06 161
2026/04/07 161
2026/04/08 187
2026/04/09 196
2026/04/10 194
2026/04/11 180
2026/04/12 186
2026/04/13 185
2026/04/14 188
2026/04/15 213
2026/04/16 188
2026/04/17 185
2026/04/18 215
2026/04/19 188
2026/04/20 182
2026/04/21 204
2026/04/22 219
2026/04/23 209
2026/04/24 216
2026/04/25 216
2026/04/26 197
2026/04/27 191
2026/04/28 186
2026/04/29 214
2026/04/30 205

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in advertisers, starting at 181 and peaking at 219. The month concluded with a robust 205, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
countrymusichalloffame.org 1.28%
amnh.org 1.27%
annefrank.org 1.2%
rockefellercenter.com 0.78%
gocity.com 0.69%
mfa.org -0.47%
brooklynmuseum.org -0.65%
moma.org -0.78%
groupon.com -2.19%
getyourguide.com -2.53%

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Annefrank.org and amnh.org saw significant click share growth, while getyourguide.com and groupon.com experienced notable declines.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com groupon.com headout.com gocity.com tiqets.com klook.com citypass.com agoda.com metmuseum.org
2026/04/01 25.67% 24.43% 10.64% 4.05% 6.07% 1.99% 2.59% 3.21% 2.39% 0.84%
2026/04/02 26.07% 24.19% 10.55% 4.59% 6.68% 1.86% 1.66% 3.24% 2.93% 1%
2026/04/03 22.97% 23.51% 12.21% 4.59% 5.01% 2.19% 1.42% 3.33% 3.3% 1.11%
2026/04/04 24.37% 22.09% 11.32% 3.57% 5.51% 2.57% 1.85% 3.53% 2.32% 2.29%
2026/04/05 25.37% 22.1% 12.29% 4.69% 4.51% 1.87% 1.98% 3.06% 2% 1.69%
2026/04/06 22.73% 22.83% 10.55% 4.88% 8.56% 1.56% 2.48% 3.64% 1.9% 1.46%
2026/04/07 24.17% 19.99% 9.66% 6.81% 2.03% 2.76% 3.97% 4.11% 2.78% 1.7%
2026/04/08 23.76% 23.54% 13.03% 4.37% 4.92% 2.68% 3.24% 3.62% 2.5% 1.62%
2026/04/09 23.63% 22.56% 12.2% 4.2% 6.08% 3.06% 3.8% 3.1% 2.83% 1.52%
2026/04/10 24.31% 23.56% 10.42% 3.73% 4.08% 3.83% 2.4% 2.88% 2.03% 2.52%
2026/04/11 24.46% 19.57% 10.99% 4.64% 4.14% 1.97% 1.98% 3.77% 2.56% 2.15%
2026/04/12 21.46% 19.03% 11.17% 5.34% 4.96% 2.43% 4.08% 3.4% 3.14% 2.58%
2026/04/13 20.45% 18.89% 8.13% 6.52% 6.71% 3.37% 3.18% 4.4% 3.5% 1.51%
2026/04/14 22.37% 19.42% 9.66% 5.46% 5.89% 2.53% 2.64% 4.62% 2.91% 1.29%
2026/04/15 25.3% 17.62% 10.96% 4.86% 5.8% 2.66% 3.55% 3.44% 1.35% 2.11%
2026/04/16 26.33% 17.72% 11.71% 4.24% 4.92% 2.29% 3.51% 3.11% 2.32% 1.25%
2026/04/17 25.94% 19.45% 10.44% 4.49% 6.09% 2.97% 2.77% 3.41% 1.67% 1.43%
2026/04/18 24.35% 19.21% 10.63% 3.61% 7.67% 2.31% 2.12% 3.85% 1.86% 1.72%
2026/04/19 21.56% 18.06% 9.62% 4.81% 8.88% 1.68% 1.89% 5.08% 2.41% 2.13%
2026/04/20 23.18% 19.08% 7.29% 8.13% 6.27% 2.86% 2.45% 4.57% 2% 2.15%
2026/04/21 23.52% 22.07% 6.39% 6.07% 4.06% 2.31% 3.78% 3.3% 1.84% 2.78%
2026/04/22 23.77% 22.11% 8.72% 5.17% 5.99% 2.53% 3.12% 3.37% 1.59% 1.67%
2026/04/23 24.29% 17.8% 7.23% 6.58% 5.8% 2.45% 3.07% 3.26% 2.18% 2.25%
2026/04/24 26.65% 10.21% 9.81% 6.96% 5.77% 3% 3.22% 3.8% 2.72% 1.88%
2026/04/25 24.77% 9.09% 9.76% 7.98% 5.68% 4.85% 3.88% 4.42% 3.12% 1.77%
2026/04/26 22.97% 19.38% 7.1% 5.65% 4.21% 2.77% 4.12% 3.61% 1.96% 1.44%
2026/04/27 22.25% 17.6% 7.97% 5.95% 5.73% 1.96% 3.94% 4.67% 2.21% 2.12%
2026/04/28 23.05% 17.46% 7.65% 5.49% 6.2% 2.41% 4.72% 3.86% 2.4% 2.38%
2026/04/29 22.07% 19.19% 7.09% 5.38% 6.52% 2.41% 4.76% 4.65% 2.25% 2.64%
2026/04/30 23.89% 21.03% 7.18% 6.33% 5.1% 4.7% 3.58% 3.29% 2.02% 1.66%
  • viator.com
  • getyourguide.com
  • groupon.com
  • headout.com
  • gocity.com
  • tiqets.com
  • klook.com
  • citypass.com
  • agoda.com
  • metmuseum.org

Copyright © Adthena. All rights reserved.

April saw Viator.com leading with fluctuating impressions, peaking mid-month. GetYourGuide.com experienced a decline, while Groupon.com remained steady. Headout.com and Gocity.com showed growth, with Tiqets.com and Klook.com gaining momentum. Citypass.com and Agoda.com had minor variations, and Metmuseum.org ended with a slight dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries - Last month
  1. 1
    The Art Institute of Chicago https://www.artic.edu

    Visit Today — See why the Art Institute was named a “Best of the Best” US attraction. Downtown Chicago's #1 Museum. Kids under 14 are always free. Kids Under 14 Are Free.

  2. 2
    Welcome to the Intrepid Museum https://www.intrepidmuseum.org

    Experience a national landmark in New York City for 20% off admission with code WINTER26.

  3. 3
    The Met | The Metropolitan Museum of Art http://www.metmuseum.org

    Don’t miss NYC’s must-see museum. Explore art, history, and more at this iconic landmark. The Met: Connecting cultures through art, from Van Gogh to ancient Egypt.

  4. 4
    Boston Tea Party Ships and Museum tickets | TUI Musement https://www.tuimusement.com

    Book your tickets for Boston Tea Party Ships and Museum today to experience reenactments of the events that led to the American Revolution.

  5. 5
    Anne Frank House, Amsterdam | Book Now Tickets & Tours Online https://www.viator.com

    Book tours and tickets to experience Anne Frank House. Reserve a ticket for your trip to Amsterdam today. Free cancellation and payment options - Viator.

Copyright © Adthena. All rights reserved.

The top-performing PPC ads reveal a captivating narrative of cultural exploration. The Art Institute of Chicago entices with free entry for kids, while the Intrepid Museum offers a winter discount. The Met connects cultures through art, TUI Musement brings history alive with reenactments, and Viator simplifies booking for the Anne Frank House.

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