Log in Book a Demo

UK Media & Entertainment Digital Media - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
audible.co.uk 26.13
viagogo.co.uk 18.32
vimeo.com 9.27
liveunlimitedlondon.com 7.39
omaze.co.uk 7.05
jacquielawson.com 4.81
wayfair.co.uk 4.06
freeprintsapp.co.uk 3.17
artlist.io 2.18
ebay.co.uk 1.15
others 16.47

Copyright © Adthena. All rights reserved.

In the vibrant landscape of Google’s PPC, Audible.co.uk leads with 26.13% click share, followed by Viagogo.co.uk at 18.32%. ‘Others’ collectively hold 16.47%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date gaia.com audible.co.uk viagogo.co.uk vimeo.com tiktok.com liveunlimitedlondon.com jacquielawson.com wayfair.co.uk omaze.co.uk freeprintsapp.co.uk
2025/04/01 0% 10.15% 7.27% 10.13% 8.93% 10.17% 4.22% 7.43% 0% 4.82%
2025/04/02 2.55% 11.08% 9.55% 10.29% 2.34% 11.05% 4.41% 8.16% 0% 1.62%
2025/04/03 0% 10.91% 9.14% 12.46% 4.2% 11.13% 4.36% 7.98% 0% 4.85%
2025/04/04 2.43% 9.67% 12.2% 12.99% 8.63% 5.59% 2.83% 6.08% 0.38% 3.08%
2025/04/05 1.27% 10.07% 9.63% 9.64% 10.56% 4.59% 3.96% 5.27% 0.29% 4.55%
2025/04/06 0% 8.69% 10.88% 9.38% 8.25% 8.78% 4.91% 4.67% 0.18% 3.21%
2025/04/07 0% 7.01% 9.61% 11.97% 9.86% 9.98% 3.44% 6.47% 2.67% 4.73%
2025/04/08 2.24% 9.06% 8.02% 6.93% 4.61% 6.73% 3.09% 6.79% 12.63% 1.42%
2025/04/09 0% 8.72% 7.9% 9.04% 6.56% 4.03% 2.46% 6.35% 13.87% 5.41%
2025/04/10 1.23% 8.84% 9.91% 11% 3.47% 4.34% 3.56% 2.84% 5.27% 3.12%
2025/04/11 0% 8.41% 13.06% 10.9% 11.99% 3.48% 1.59% 5.75% 0.1% 2.14%
2025/04/12 0% 13.91% 6.58% 8.06% 3.63% 8.97% 2.01% 7.85% 6.2% 4.19%
2025/04/13 0% 7.6% 5.79% 7.49% 5.07% 7.19% 2.82% 4.45% 8.95% 2.56%
2025/04/14 1.39% 10.5% 12.4% 8.43% 6.49% 6.63% 2.54% 7.28% 0% 3.32%
2025/04/15 0% 5.77% 10% 10.25% 9.88% 5.55% 3.57% 6.51% 0.15% 2.97%
2025/04/16 0% 9.45% 11.14% 12.36% 9.4% 8.39% 3.94% 4.66% 0.33% 5.81%
2025/04/17 1.4% 12.51% 9.6% 5.84% 2.57% 3.81% 3.31% 6.87% 5.89% 1.78%
2025/04/18 2.2% 4.53% 7.25% 11.26% 8.03% 2.71% 3.64% 4.71% 16.84% 0%
2025/04/19 0% 9.82% 11.17% 10.94% 4.82% 6.77% 2.94% 4.32% 5.07% 4.23%
2025/04/20 0% 9.22% 9.14% 9.02% 4.8% 7.89% 2.98% 7.62% 9.43% 1.15%
2025/04/21 0% 10% 8.98% 10.2% 5.11% 5.9% 2.72% 5.02% 11.92% 4.97%
2025/04/22 1.05% 8.61% 8.21% 9.67% 8.55% 7.89% 3.16% 4.59% 8.33% 3.77%
2025/04/23 3.38% 8.51% 9.25% 10.57% 5.54% 8.8% 4% 4.36% 7.71% 4.2%
2025/04/24 3.65% 12.31% 7.14% 8.95% 6.3% 3.74% 2.69% 2.38% 3.45% 3.37%
2025/04/25 10.73% 9.74% 9.16% 8.81% 5.38% 6.12% 2.9% 4.36% 7.41% 3.38%
2025/04/26 10.65% 9.71% 7.82% 8.6% 5.06% 5.66% 2.32% 3.53% 0.15% 2.5%
2025/04/27 11.27% 11.68% 9.66% 7.73% 6.83% 3.56% 2.6% 4.1% 0.03% 2.46%
2025/04/28 11.96% 8.56% 12.63% 7.7% 5.23% 4.02% 2.11% 3.38% 0.02% 1.84%
2025/04/29 9.91% 10.03% 7.34% 7.53% 4.14% 4.68% 2.37% 2.05% 1.2% 2.7%
2025/04/30 13.08% 12.08% 9.68% 7.92% 5.63% 3.42% 2.81% 2.76% 1.59% 0.85%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Gaia.com surged late, peaking at 13.08% on April 30. Audible.co.uk fluctuated, ending strong at 12.08%. Viagogo.co.uk and Vimeo.com maintained steady presence. TikTok.com and LiveUnlimitedLondon.com showed volatility. Omaze.co.uk spiked mid-month, then declined. FreePrintsApp.co.uk’s share dwindled, closing at 0.85%.

Market Exposure

Competitor Count for UK Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 309
2025/04/02 316
2025/04/03 292
2025/04/04 292
2025/04/05 304
2025/04/06 308
2025/04/07 311
2025/04/08 303
2025/04/09 302
2025/04/10 291
2025/04/11 277
2025/04/12 309
2025/04/13 283
2025/04/14 285
2025/04/15 284
2025/04/16 271
2025/04/17 282
2025/04/18 284
2025/04/19 287
2025/04/20 292
2025/04/21 285
2025/04/22 304
2025/04/23 297
2025/04/24 295
2025/04/25 288
2025/04/26 298
2025/04/27 289
2025/04/28 283
2025/04/29 275
2025/04/30 277

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 316 on April 2nd, then declining to 277 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
omaze.co.uk 2.53%
audible.co.uk 2.32%
gaia.com 1.42%
spotify.com 0.77%
apple.com 0.46%
vimeo.com -0.9%
freeprintsapp.co.uk -1%
wayfair.co.uk -1.41%
liveunlimitedlondon.com -1.62%
viagogo.co.uk -1.66%

Copyright © Adthena. All rights reserved.

Omaze.co.uk and Audible.co.uk surged in click share, while Viagogo.co.uk and Liveunlimitedlondon.com faced declines.

Campaign Efficiency

UK Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date audible.co.uk viagogo.co.uk wayfair.co.uk vimeo.com smallbee.co.uk liveunlimitedlondon.com ebay.co.uk jacquielawson.com omaze.co.uk freeprintsapp.co.uk
2025/04/01 12.23% 5.83% 22.78% 4.39% 4.75% 9.62% 6.1% 2.65% 0% 2.93%
2025/04/02 15.75% 7.22% 22.52% 4.47% 3.53% 9.88% 4.87% 2.21% 0% 0.97%
2025/04/03 13.91% 7.57% 23.37% 5.67% 1.23% 10.44% 6.31% 2.98% 0% 3.04%
2025/04/04 13.69% 11.34% 20.04% 6.67% 6.6% 5.83% 4.1% 2.21% 0.21% 2.17%
2025/04/05 14.37% 8.53% 16.53% 4.83% 10.11% 5.03% 6.56% 2.82% 0.15% 3.12%
2025/04/06 11.44% 10.92% 14.34% 5.16% 2.97% 9.17% 3.18% 3.87% 0.11% 2.44%
2025/04/07 10.23% 9.55% 21.23% 6.47% 1.42% 11.36% 3.04% 2.63% 2.12% 3.49%
2025/04/08 11.97% 7.61% 21.2% 3.61% 0% 7.12% 3.89% 2.31% 8.53% 1.02%
2025/04/09 11.39% 7.93% 19.79% 4.71% 5.88% 4.59% 4.84% 1.81% 9.89% 3.87%
2025/04/10 15.86% 10.75% 7.59% 6.7% 4.78% 3.75% 0.37% 2.66% 4.39% 2.62%
2025/04/11 13.46% 14.7% 16.48% 6.47% 4.36% 3.85% 0.15% 1.37% 0.05% 1.79%
2025/04/12 11.33% 5.65% 23.31% 3.55% 6.14% 8.29% 12.38% 1.26% 3.27% 2.53%
2025/04/13 13.39% 6.03% 13.79% 4.29% 3.69% 8.05% 3.86% 2.42% 6.75% 2.02%
2025/04/14 14.76% 10.67% 21.81% 4.01% 5.35% 6.5% 4.23% 1.86% 0% 2.2%
2025/04/15 8.11% 10.97% 24.52% 6.22% 0% 6.69% 4.79% 2.95% 0.09% 2.47%
2025/04/16 14.37% 12.55% 14.61% 7.43% 2.92% 11.08% 1.69% 3.11% 0.21% 4.81%
2025/04/17 13.32% 8.8% 18.65% 2.63% 2.87% 4.75% 10.19% 2.41% 3.93% 1.18%
2025/04/18 9.22% 8.63% 14.06% 7.56% 3.13% 2.65% 0.08% 3.61% 15.34% 0%
2025/04/19 13.04% 11.22% 12.38% 6.13% 5.23% 8.85% 5.4% 2.65% 3.84% 3.22%
2025/04/20 11.44% 7.73% 23.82% 4.19% 7.2% 7.62% 5.61% 2.06% 6.21% 0.74%
2025/04/21 13.86% 7.88% 15.59% 4.91% 3.95% 6.19% 9.07% 1.84% 8.11% 3.25%
2025/04/22 12.25% 8.82% 14.46% 5.49% 0% 9.61% 6.11% 2.57% 6.55% 2.96%
2025/04/23 9.39% 9.44% 11.03% 6.31% 4.2% 11.23% 1.51% 3.41% 5.76% 3.45%
2025/04/24 18.85% 7.11% 7.76% 5.17% 5.79% 3.04% 6.95% 2.22% 3.07% 2.68%
2025/04/25 14.64% 9.84% 16.65% 5.23% 1.34% 7.67% 4.21% 2.44% 5.48% 2.75%
2025/04/26 12.6% 9.48% 12.18% 5.67% 0% 7.89% 4.54% 1.95% 0.08% 2.26%
2025/04/27 17.7% 14.86% 15.32% 4.84% 0% 4.47% 2.04% 2.22% 0.02% 2.12%
2025/04/28 13.48% 22.55% 10.44% 4.96% 0.66% 4.94% 0.25% 2.11% 0.01% 1.62%
2025/04/29 15.24% 8.98% 8.42% 5.08% 3.05% 6.74% 2.23% 2.27% 1.25% 2.51%
2025/04/30 18.25% 11.24% 10.79% 5.07% 3.82% 3.54% 2.74% 2.65% 1.57% 0.77%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Audible.co.uk fluctuated, peaking at 18.85% on April 24. Viagogo.co.uk surged to 22.55% on April 28. Wayfair.co.uk led early, but dipped mid-month. By April’s end, Audible.co.uk regained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Audible Audiobooks https://www.audible.co.uk

    Audible UK Official Site — Looking For The Next Listen? Choose From Our Selection Of Trending Podcasts And Audiobooks. Discover The Joy Of Audio Books With Audible ...

  2. 2
    FreePrints https://www.freeprintsapp.co.uk › freeprints › photo

    Order free photo prints — Get 45 Free 6x4 photo prints every month. Just pay for delivery. Or free collection points. FreePrints...

  3. 3
    Omaze Million Pound House Draw | Omaze Prize Draw - Enter... http://www.omaze.co.uk

    House, cash or car? You could be our next Omaze Winner. Enter now - no purchase necessary. Enter the Omaze Draw for your...

  4. 4
    viagogo Tickets https://www.viagogo.co.uk

    Tickets On Sale Available Now — On Sale Today And Selling Fast, Secure Your Seats Now As Prices Are Rising. At viagogo tickets are never sold out. Get tickets at viagogo now. Wide Selection. Secure Delivery. Fast Checkout.

  5. 5
    Vimeo Official Site | Video Experience Platform https://www.vimeo.com

    Vimeo Powers Everyone from Creatives to Entrepreneurs to the World’s Largest Companies. Trusted by a Community of 287+ Million Users Worldwide.

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, Audible entices with the joy of audiobooks, while FreePrints offers free monthly photo prints. Omaze captivates with life-changing prize draws, and Viagogo ensures tickets never sell out. Vimeo empowers creatives globally, trusted by millions.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.