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UK Media & Entertainment Digital Media - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – UK

Google AI Overview visibility for Media & Entertainment Digital Media UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.676391596
83.323608404
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 8%
Navigational 9%
Seasonal 1%
Local 0%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
youtube.com 28.02
viagogo.co.uk 15.33
bbcgoodfood.com 12.71
vimeo.com 4.56
spotify.com 4.46
freeprintsapp.co.uk 4.15
artlist.io 3.03
viagogo.com 2.67
apple.com 1.63
omaze.co.uk 1.35
others 22.09
  • youtube.com - 28.02%
  • viagogo.co.uk - 15.33%
  • bbcgoodfood.com - 12.71%
  • vimeo.com - 4.56%
  • spotify.com - 4.46%
  • freeprintsapp.co.uk - 4.15%
  • artlist.io - 3.03%
  • viagogo.com - 2.67%
  • apple.com - 1.63%
  • omaze.co.uk - 1.35%
  • others - 22.09%

Copyright © Adthena. All rights reserved.

In the digital media landscape, YouTube leads with a 28.02% click share, followed by ‘others’ at 22.09%. Viagogo.co.uk and BBC Good Food capture 15.33% and 12.71%, respectively.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date viagogo.co.uk viagogo.com eharmony.co.uk apple.com gaia.com audible.co.uk dating.com spotify.com vimeo.com youtube.com
2025/12/01 35.08% 6.28% 0.94% 2.51% 2.79% 3.75% 3.8% 0.79% 3.48% 0.02%
2025/12/02 39.23% 5.62% 0.73% 0.69% 2.23% 3.04% 3.8% 0.53% 3.45% 0.04%
2025/12/03 26.86% 8.06% 1.11% 1.99% 2.49% 2.79% 2.55% 0.48% 3.58% 0.33%
2025/12/04 39.91% 4.43% 1.88% 2.52% 2.19% 3.69% 2.22% 0.61% 3.54% 0.04%
2025/12/05 35.35% 7.6% 2.44% 2.3% 2.46% 4.69% 3.13% 0.4% 3.4% 0%
2025/12/06 37.08% 2.26% 1.62% 2.55% 2.11% 4.11% 3.63% 0.68% 3.17% 0%
2025/12/07 34.35% 8.77% 2.41% 2.23% 2.44% 2.72% 1.95% 0.5% 3.81% 0.02%
2025/12/08 35.07% 5.93% 1.18% 2.31% 2.38% 2.63% 2.18% 0.62% 3.76% 0%
2025/12/09 38.12% 8.19% 2.13% 2.74% 2.6% 4.09% 1.06% 0.23% 4.15% 0%
2025/12/10 35.51% 8.87% 2.08% 2.64% 2.23% 3.34% 1.56% 0.67% 3.73% 0.33%
2025/12/11 33.42% 8.69% 2.82% 1.76% 2.45% 3.38% 2.56% 0.63% 3.58% 0.17%
2025/12/12 9.2% 0.62% 0.33% 0.51% 0.4% 0.8% 0.3% 0.08% 0.75% 79.39%
2025/12/13 23.68% 14.59% 2.7% 2.09% 2.6% 4.33% 1.53% 0.57% 4.29% 0%
2025/12/14 26.9% 4.48% 2.35% 2.4% 3.15% 3.93% 2.48% 1.03% 4.39% 0%
2025/12/15 33.6% 5.52% 1.74% 1.99% 2.16% 3.69% 2.03% 0.85% 3.44% 0%
2025/12/16 16.35% 10.81% 2.53% 3.15% 2.52% 5.09% 1.89% 1.45% 4.88% 0.02%
2025/12/17 22.95% 8.96% 2.5% 2.04% 2.37% 4.69% 1.56% 0.68% 4.88% 0%
2025/12/18 35.03% 5.78% 1.23% 3.9% 3% 4.71% 0.98% 1.35% 2.89% 0.03%
2025/12/19 20.36% 14.5% 1.82% 3.43% 3.11% 5.71% 2% 1.12% 0.5% 0.03%
2025/12/20 32.05% 5.91% 2.81% 2.35% 3.04% 4.38% 2.67% 0.96% 0.46% 0.02%
2025/12/21 30.7% 6.89% 4.43% 3.36% 2.63% 4.19% 1.18% 1.45% 0.42% 0%
2025/12/22 12.5% 9.73% 3.03% 2.55% 2.68% 3.45% 2.97% 1.16% 0.38% 0%
2025/12/23 14.29% 8.05% 3.36% 2.66% 2.36% 4.02% 3.97% 1.15% 0.48% 0%
2025/12/24 20.96% 8.86% 2.03% 3.19% 2.63% 4.48% 2% 0.95% 0.37% 0.88%
2025/12/25 0% 12.92% 1.64% 2.4% 2.16% 3.34% 2.63% 32.87% 0.4% 0.16%
2025/12/26 8.46% 16.48% 2.79% 2.94% 2.92% 4.45% 4.75% 4.49% 0.46% 1.11%
2025/12/27 11.97% 14.83% 5.81% 1.93% 2.99% 4.77% 5.47% 0.58% 0.52% 0%
2025/12/28 7.25% 11.11% 4.17% 2.15% 2.28% 3.35% 2.59% 25.07% 0.41% 0.02%
2025/12/29 17.38% 10.9% 3.52% 3.5% 3.24% 4.43% 1.79% 0.71% 0.46% 0.05%
2025/12/30 16.59% 10.18% 5.44% 3.48% 2.93% 4.27% 1.49% 0.79% 0.48% 0%
2025/12/31 17.67% 9.93% 5.34% 3.25% 3.2% 2.84% 2.24% 0.98% 0.55% 0.05%
  • viagogo.co.uk
  • viagogo.com
  • eharmony.co.uk
  • apple.com
  • gaia.com
  • audible.co.uk
  • dating.com
  • spotify.com
  • vimeo.com
  • youtube.com

Copyright © Adthena. All rights reserved.

Viagogo.co.uk led December with fluctuating spend, peaking early, then declining. Spotify spiked on Christmas, while YouTube surged mid-month. The month ended with diverse spending patterns across domains.

Market Exposure

Competitor Count for UK Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 283
2025/12/02 273
2025/12/03 286
2025/12/04 286
2025/12/05 283
2025/12/06 290
2025/12/07 287
2025/12/08 285
2025/12/09 281
2025/12/10 288
2025/12/11 287
2025/12/12 283
2025/12/13 271
2025/12/14 272
2025/12/15 279
2025/12/16 274
2025/12/17 288
2025/12/18 259
2025/12/19 272
2025/12/20 254
2025/12/21 261
2025/12/22 263
2025/12/23 276
2025/12/24 267
2025/12/25 264
2025/12/26 264
2025/12/27 265
2025/12/28 276
2025/12/29 289
2025/12/30 274
2025/12/31 274

Copyright © Adthena. All rights reserved.

Advertisers fluctuated in December, peaking at 290 on the 6th, then declining to 254 by the 20th, before stabilizing at 274 to close the month.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
spotify.com 12.29%
bbcgoodfood.com 11.52%
freeprintsapp.co.uk 2.79%
viagogo.com 2.71%
artlist.io 2.08%
jacquielawson.com -0.12%
omaze.co.uk -0.49%
viagogo.co.uk -2.86%
vimeo.com -5.37%
youtube.com -42.23%

Copyright © Adthena. All rights reserved.

Spotify.com and bbcgoodfood.com surged in click share, while youtube.com and vimeo.com faced significant declines.

Campaign Efficiency

UK Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date viagogo.co.uk eharmony.co.uk freeprintsapp.co.uk viagogo.com bbcgoodfood.com dating.com audible.co.uk spotify.com vimeo.com youtube.com
2025/12/01 13.65% 0.69% 5.11% 5.46% 7.44% 6.24% 2.93% 0.59% 4.8% 0.02%
2025/12/02 19.94% 0.62% 3.47% 4.7% 12.8% 6.17% 2.21% 0.19% 4.8% 0.06%
2025/12/03 10.42% 0.81% 6.8% 5.79% 11.36% 3.74% 1.78% 0.14% 4.64% 2.06%
2025/12/04 24.99% 2.39% 3.43% 3.41% 6.2% 3.52% 2.77% 0.32% 4.69% 0.08%
2025/12/05 23.82% 2.88% 5.11% 4.54% 7.43% 6.04% 3.08% 0.09% 4.36% 0%
2025/12/06 23.09% 2.21% 3.96% 2.1% 5.16% 6.13% 2.71% 0.64% 4.12% 0%
2025/12/07 22.69% 2.74% 3.8% 5.68% 5.57% 3.93% 1.9% 0.28% 4.87% 0.01%
2025/12/08 23.5% 1.09% 3.97% 5.43% 1.48% 4.36% 1.87% 1.19% 5.9% 0%
2025/12/09 29.04% 2.01% 4.35% 5.82% 2.38% 1.45% 2.77% 0.42% 6.28% 0%
2025/12/10 20.42% 2.88% 4.79% 6.39% 7.31% 2.16% 2.39% 0.6% 5.21% 2.78%
2025/12/11 17.6% 6.8% 3.5% 7.05% 4.8% 6.5% 2.2% 0.42% 4.84% 1.06%
2025/12/12 7.49% 0.3% 1.36% 0.52% 0.42% 0.46% 0.62% 0.06% 1.15% 78.18%
2025/12/13 19.3% 2.64% 5.33% 11.61% 4.22% 2.05% 2.79% 0.73% 5.76% 0%
2025/12/14 17.23% 2.08% 6.71% 3.27% 7.31% 4.1% 2.8% 1.12% 5.91% 0%
2025/12/15 23.99% 1.77% 3.47% 4.65% 9.5% 3.87% 2.78% 0.66% 5.02% 0%
2025/12/16 11.49% 3.79% 4.18% 7.62% 7.95% 3.19% 3.1% 1.12% 6.09% 0.02%
2025/12/17 19.01% 3.18% 4.96% 5.81% 9.74% 1.67% 2.89% 0.59% 5.86% 0%
2025/12/18 31.7% 0.98% 2.34% 4.14% 3.7% 0.91% 2.87% 1.51% 3.63% 0.02%
2025/12/19 24.37% 1.47% 5.11% 8.31% 12.38% 2.07% 3.36% 0.71% 0.45% 0.02%
2025/12/20 31.56% 3.25% 4.19% 4.08% 8.12% 2.46% 2.7% 0.64% 0.46% 0.02%
2025/12/21 31.34% 7.72% 3.33% 4.84% 3.09% 1.29% 2.38% 1.6% 0.43% 0%
2025/12/22 6.82% 3.12% 2.04% 5.32% 7.94% 4.15% 1.58% 0.8% 0.3% 0%
2025/12/23 3.82% 3.47% 3.37% 4.92% 8.15% 6.63% 1.98% 0.32% 0.44% 0%
2025/12/24 21.43% 1.96% 2.5% 5.06% 7.54% 2.24% 2.4% 0.49% 0.32% 5.28%
2025/12/25 0% 1.31% 2.45% 8.32% 6.97% 4.37% 2.18% 30.06% 0.42% 0.81%
2025/12/26 12.07% 2.74% 3.84% 9.44% 7.5% 7.49% 2.54% 1.58% 0.4% 4.69%
2025/12/27 16.35% 7.86% 5.1% 8.1% 6.9% 7.37% 2.65% 0.47% 0.46% 0%
2025/12/28 6.59% 5.95% 4.09% 7.13% 2.66% 4.81% 2.19% 23.78% 0.41% 0.01%
2025/12/29 12.07% 5.03% 4.93% 8% 4.77% 3.06% 3.06% 0.25% 0.49% 0.04%
2025/12/30 11.24% 7.67% 6.63% 6.29% 8.33% 2.44% 2.7% 0.6% 0.5% 0%
2025/12/31 11.8% 7.98% 6.92% 6.6% 5.47% 3.87% 1.73% 1.03% 0.56% 0.06%
  • viagogo.co.uk
  • eharmony.co.uk
  • freeprintsapp.co.uk
  • viagogo.com
  • bbcgoodfood.com
  • dating.com
  • audible.co.uk
  • spotify.com
  • vimeo.com
  • youtube.com

Copyright © Adthena. All rights reserved.

In December 2025, viagogo.co.uk saw fluctuating ad impressions, peaking at 31.70% on the 18th. Meanwhile, youtube.com experienced a significant spike on the 12th, reaching 78.18%. The month concluded with viagogo.co.uk at 11.80% and youtube.com at 0.06%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media - Last month
  1. 1
    Artlist™ Create Without Limits | Get Artlist’s Leading AI Tools https://www.artlist.io

    Get World-Leading AI Models, Always Up-To-Date, And All In One Place, Only With Artlist. Generate AI Videos, Images, And Voiceovers With Sora, Veo, Flux, Nano Banana, And More.

  2. 2
    Good Food | Recipes and cooking tips https://www.bbcgoodfood.com

    We’re all about good recipes, and about quality home cooking that everyone can enjoy

  3. 3
    Spotify https://open.spotify.com

    Single by Snipawizdom — Spotify is a digital music service that gives you access to millions of songs. Listen to Elclassico on Spotify.

  4. 4
    viagogo Tickets https://www.viagogo.co.uk

    Tickets On Sale Available Now — On Sale Today And Selling Fast, Secure Your Seats Now As Prices Are Rising.

  5. 5
    Vimeo Official Site | Video Experience Platform https://www.vimeo.com

    Vimeo Powers Everyone from Creatives to Entrepreneurs to the World’s Largest Companies. Trusted by a Community of 287+ Million Users Worldwide.

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, Artlist™ shines with its promise of limitless creativity through cutting-edge AI tools. BBC Good Food entices with quality home cooking recipes, while Spotify offers a musical journey with millions of songs. Viagogo captures urgency with fast-selling tickets, and Vimeo empowers a vast community of creatives and entrepreneurs.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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