UK Media & Entertainment Digital Media - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
viagogo.co.uk	21.29
vimeo.com	11.46
jacquielawson.com	7.38
liveunlimitedlondon.com	6.48
omaze.co.uk	5.68
audible.co.uk	3.95
gaia.com	3.93
artlist.io	2.66
wayfair.co.uk	2.62
freeprintsapp.co.uk	2.57
others	31.98

Viagogo.co.uk leads with 21.29% click share, followed by Vimeo.com at 11.46%. Others collectively hold 31.98%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	vimeo.com	tiktok.com	gaia.com	dating.com	adobe.com	audible.co.uk	viagogo.co.uk	top5-datingsites.co.uk	liveunlimitedlondon.com	omaze.co.uk
2025/05/01	8.38%	6.47%	12.6%	0.05%	1.72%	5.1%	8.46%	1.74%	2.7%	2.31%
2025/05/02	11.61%	4.39%	9.9%	0.1%	1.96%	3.77%	8.82%	2.36%	7.5%	4.52%
2025/05/03	11.47%	4.59%	7.32%	0%	1.75%	4.93%	4.84%	1.94%	6.99%	9.52%
2025/05/04	15.23%	3.54%	9.75%	0.2%	2.62%	6.03%	5.47%	2.92%	6.35%	0%
2025/05/05	10.89%	7.43%	6.07%	0%	1.75%	3.89%	4.32%	4.35%	8.02%	2.18%
2025/05/06	12.29%	5.29%	8.26%	1.15%	2.6%	4.42%	5.58%	3.56%	4.99%	5.67%
2025/05/07	10.65%	2.87%	7.5%	4.58%	7.91%	4.13%	4.96%	1.13%	7.63%	0%
2025/05/08	10.47%	3.79%	6.86%	1.76%	7.47%	3.2%	4.3%	2.98%	6.41%	1.82%
2025/05/09	10.2%	4.2%	6.06%	0.61%	7.31%	2.93%	4.12%	3.68%	5.26%	6.21%
2025/05/10	10.64%	5.65%	7.54%	1.88%	8.46%	3.49%	4.98%	2.34%	4.92%	4.95%
2025/05/11	8.95%	5.89%	6.1%	1.29%	5.48%	3.22%	3.82%	3.3%	5.25%	5.72%
2025/05/12	10.14%	4.99%	6.92%	0.81%	5.26%	3.05%	4.57%	3.83%	5.45%	2.27%
2025/05/13	9.67%	6.52%	6.09%	3.41%	3.52%	4.4%	4.46%	3.43%	1.95%	3.17%
2025/05/14	8.54%	3.26%	5.93%	3.65%	3.44%	3.68%	4%	2.73%	4.2%	0.34%
2025/05/15	8.67%	5.54%	5.74%	6.28%	3.44%	4.58%	2.93%	3.33%	3.31%	0.87%
2025/05/16	8.64%	4.64%	5.29%	5.73%	3.29%	3.73%	4.47%	7.92%	1.48%	0.67%
2025/05/17	9.56%	5.43%	5.62%	7.45%	2.08%	2.86%	12.88%	4.89%	1.55%	1.07%
2025/05/18	9.57%	5.66%	6.37%	7.78%	2.37%	3.17%	6.55%	2.92%	1.18%	0.71%
2025/05/19	10.53%	6.67%	6.34%	7.05%	2.69%	4.11%	5.35%	4.45%	0.82%	1.77%
2025/05/20	8.74%	5.5%	5.33%	6.39%	3.29%	2.53%	4.24%	4.06%	1.09%	0.82%
2025/05/21	10.81%	5.56%	6.63%	8.37%	2.9%	3.24%	6.82%	4.04%	1.22%	0.69%
2025/05/22	9.51%	6.2%	6.02%	5.88%	3.12%	2.57%	4.8%	3.63%	1.61%	2.32%
2025/05/23	9.82%	6.58%	5.93%	3.5%	2.68%	3.7%	3.19%	3.67%	1.95%	1.81%
2025/05/24	9.14%	5.59%	5.45%	6.01%	4.79%	3.01%	7.83%	4%	0.87%	7.35%
2025/05/25	8.34%	5.55%	6.27%	3.22%	3.19%	3.21%	3.2%	2.82%	0.78%	9.11%
2025/05/26	9.39%	6.56%	5.81%	6.17%	2.73%	3.3%	2.89%	3.74%	1.78%	10.23%
2025/05/27	10.11%	6.92%	6.21%	5.98%	2.86%	2.97%	4.95%	3.73%	2.65%	0.7%
2025/05/28	10.42%	6.91%	6.57%	4.65%	4.58%	3.47%	3.54%	4.77%	4.11%	1.06%
2025/05/29	9.08%	6.12%	6.03%	5.22%	5.17%	4.01%	7.5%	4.68%	1.66%	0.28%
2025/05/30	8.36%	6.21%	5.54%	9.91%	3.42%	3.14%	2.48%	3.34%	1.66%	1.14%
2025/05/31	9.69%	6.81%	6.32%	6.29%	4.2%	3.71%	3.41%	2.81%	1.83%	0.38%

In May 2025, Vimeo’s PPC spend share fluctuated, peaking at 15.23% on May 4th. TikTok’s share rose steadily, ending at 6.81%. Gaia’s share decreased, while Dating.com saw a significant rise, peaking at 9.91% on May 30th. Adobe’s share spiked mid-month, and Viagogo’s share peaked on May 17th. Overall, the month ended with diverse trends across advertisers.

Market Exposure

Competitor Count for UK Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	285
2025/05/02	277
2025/05/03	293
2025/05/04	273
2025/05/05	290
2025/05/06	279
2025/05/07	300
2025/05/08	310
2025/05/09	306
2025/05/10	319
2025/05/11	308
2025/05/12	309
2025/05/13	321
2025/05/14	311
2025/05/15	316
2025/05/16	313
2025/05/17	314
2025/05/18	311
2025/05/19	295
2025/05/20	310
2025/05/21	312
2025/05/22	294
2025/05/23	291
2025/05/24	282
2025/05/25	280
2025/05/26	288
2025/05/27	286
2025/05/28	269
2025/05/29	273
2025/05/30	276
2025/05/31	273

May began with 285 advertisers, fluctuating throughout. Mid-month saw a peak at 321 on May 13. The month concluded with a dip, ending at 273 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
jacquielawson.com	2.62%
pof.com	2.6%
dating.com	2.07%
omaze.co.uk	1.52%
eharmony.co.uk	1.13%
adobe.com	-0.78%
freeprintsapp.co.uk	-0.81%
wayfair.co.uk	-1.51%
viagogo.co.uk	-1.86%
liveunlimitedlondon.com	-5.29%

In the past month, jacquielawson.com and pof.com saw the highest click share growth, while liveunlimitedlondon.com experienced the largest decline.

Campaign Efficiency

UK Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	dating.com	viagogo.co.uk	vimeo.com	jacquielawson.com	adobe.com	wayfair.co.uk	top5-datingsites.co.uk	audible.co.uk	liveunlimitedlondon.com	elitesingles.co.uk
2025/05/01	0.06%	9.65%	5.42%	2.74%	1.33%	13.56%	1.38%	5.31%	2.63%	1.49%
2025/05/02	0.1%	15.54%	6.89%	2.41%	1.61%	9.16%	1.55%	2.92%	9.92%	0.9%
2025/05/03	0%	8.78%	6.12%	2.09%	1.46%	12.58%	1.41%	3.32%	8.86%	1.56%
2025/05/04	0.09%	10.8%	8.56%	3.27%	2.11%	13.63%	2.3%	4.08%	7.81%	1.66%
2025/05/05	0%	8.02%	5.99%	2.37%	1.38%	19.41%	2.9%	2.92%	9.99%	2.53%
2025/05/06	0.58%	11.51%	7.51%	2.72%	2.65%	12.87%	2.76%	4.47%	6.75%	3.44%
2025/05/07	5.35%	9.71%	6.19%	2.43%	8.06%	10.34%	0.92%	2.24%	10.15%	1.33%
2025/05/08	1.82%	8.95%	6.5%	2.26%	8.11%	13.41%	2.66%	1.61%	9.13%	3.13%
2025/05/09	0.77%	8.43%	6.24%	2.16%	8.51%	7.07%	3.12%	1.54%	7.14%	3.5%
2025/05/10	2.13%	10.6%	6.61%	2.56%	9.81%	9.75%	2.22%	1.86%	6.48%	1.65%
2025/05/11	1.55%	8.66%	6.01%	2.11%	5.92%	5.32%	3.21%	1.78%	7.78%	2.83%
2025/05/12	0.74%	10.32%	6.84%	2.62%	6.84%	3.36%	3.84%	1.73%	8.01%	2.59%
2025/05/13	4.39%	9.71%	6.16%	1.72%	3.02%	9.44%	3.16%	2.12%	2.14%	3.8%
2025/05/14	3.79%	7.18%	4.56%	1.79%	2.36%	12.02%	2.23%	1.66%	5.26%	2.27%
2025/05/15	7.84%	6.62%	5.77%	3.03%	3.08%	6.37%	5.69%	3.05%	5.02%	1.92%
2025/05/16	7.19%	10.06%	5.16%	2.71%	2.93%	9.28%	8.02%	2.07%	1.47%	2.94%
2025/05/17	8.58%	22.85%	5.92%	2.66%	1.56%	5.01%	5.45%	1.36%	1.89%	1.64%
2025/05/18	8.27%	17.94%	6.45%	3.58%	2.01%	1.29%	3.13%	1.93%	1.39%	2.24%
2025/05/19	8.12%	13.58%	6.96%	3.69%	2.55%	7.18%	4.13%	2.44%	0.9%	3.45%
2025/05/20	8.48%	11.39%	6.23%	3.07%	2.72%	3.47%	4.88%	1.76%	1.56%	2.23%
2025/05/21	9.99%	17.87%	6.97%	3.5%	2.41%	2.37%	3.95%	1.62%	1.5%	2.74%
2025/05/22	7.41%	13.36%	6.86%	2.93%	2.95%	1.78%	3.82%	1.63%	2.19%	2.41%
2025/05/23	3.33%	7.65%	7.04%	3.47%	2.5%	3.67%	3.83%	2.58%	2.33%	3.15%
2025/05/24	6.07%	15.92%	6.22%	3.08%	3.89%	7.32%	3.93%	1.97%	1.1%	2.52%
2025/05/25	3.68%	6.83%	5.26%	2.92%	2.52%	10.44%	2.8%	1.76%	0.87%	1.43%
2025/05/26	6.35%	6.6%	6.29%	3.24%	2.13%	6.94%	4.34%	1.87%	2.22%	1.78%
2025/05/27	6.13%	12.07%	6.41%	3.23%	2.28%	11.99%	4.4%	1.65%	3.31%	2.41%
2025/05/28	6.15%	8.65%	7.48%	3.92%	4.12%	5.11%	5.68%	2.08%	6.88%	1.99%
2025/05/29	5.57%	21.54%	6.08%	3.17%	4.25%	3.1%	4.5%	2.23%	1.94%	2.84%
2025/05/30	12.4%	6.55%	6.51%	3.2%	3.91%	2.64%	3.7%	2.04%	2.19%	2.15%
2025/05/31	8.77%	8.74%	7.2%	4.27%	3.99%	3.91%	3.12%	2.38%	2.31%	1.61%

In May 2025, “dating.com” saw a dramatic rise, peaking at 12.40% on May 30. “viagogo.co.uk” fluctuated, reaching 22.85% on May 17. “vimeo.com” maintained steady impressions, while “wayfair.co.uk” started strong but declined. “adobe.com” spiked early, then stabilized. “liveunlimitedlondon.com” and “elitesingles.co.uk” showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Meet British Singles https://www.elitesingles.co.uk
Serious Online Dating — Ready to Find Love? Sign Up Now and Meet Other Singles who Match Your Personality Today!
2
Omaze Million Pound House Draw http://www.omaze.co.uk
Win a House with Omaze — House, cash or car? You could be our next Omaze Winner. Enter now - no purchase necessary
3
Never pay to send a message https://www.pof.com
Voted #1 Free Dating Site — Find good matches who are worth your time. Date with zero pressure. Plenty of singles. Psst your...
4
viagogo Tickets https://www.viagogo.co.uk
Tickets On Sale Available Now — On Sale Today And Selling Fast, Secure Your Seats Now As Prices Are Rising. At viagogo tickets are never sold out. Get tickets at viagogo now.
5
Vimeo Official Site | Video Experience Platform https://www.vimeo.com
Vimeo Powers Everyone from Creatives to Entrepreneurs to the World’s Largest Companies. Trusted by a Community of 287+ Million Users Worldwide.

In the vibrant world of Google PPC, EliteSingles entices with promises of meaningful connections, while Omaze captivates with dreams of winning a house. POF offers free, pressure-free dating, and Viagogo ensures tickets never sell out. Vimeo empowers creatives globally.

Frequently Asked Questions

Why is the UK Media & Entertainment Digital Media May 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Digital Media May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Media & Entertainment Digital Media May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Media & Entertainment Digital Media May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Media & Entertainment Digital Media May 2025 Report?

The UK Media & Entertainment Digital Media May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Digital Media May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Media & Entertainment Digital Media May 2025 Report for?

The UK Media & Entertainment Digital Media May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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UK Media & Entertainment Digital Media - PPC Market Share Analysis May 2025

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Competitor Count for UK Media & Entertainment Digital Media

Market Loss & Market Gains for UK Media & Entertainment Digital Media

UK Media & Entertainment Digital Media Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Frequently Asked Questions

Why is the UK Media & Entertainment Digital Media May 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Digital Media May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Media & Entertainment Digital Media May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Media & Entertainment Digital Media May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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