US Media & Entertainment Sports - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Sports – US

Google AI Overview visibility for Media & Entertainment Sports US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 4.93756251499
95.062437485
4%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 27%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 31.06
ticketmaster.com 17.55
seatgeek.com 16.41
vividseats.com 7.07
gotickets.com 5.53
gametime.co 5.36
tickets-center.com 3.78
tickpick.com 3.23
viagogo.com 1.59
eventticketscenter.com 1.37
others 7.05
  • stubhub.com - 31.06%
  • ticketmaster.com - 17.55%
  • seatgeek.com - 16.41%
  • vividseats.com - 7.07%
  • gotickets.com - 5.53%
  • gametime.co - 5.36%
  • tickets-center.com - 3.78%
  • tickpick.com - 3.23%
  • viagogo.com - 1.59%
  • eventticketscenter.com - 1.37%
  • others - 7.05%

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StubHub leads with 31.06% click share, followed by Ticketmaster at 17.55%. SeatGeek holds 16.41%, while Vivid Seats captures 7.07%. Others collectively account for 7.05%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com ticketmaster.com gametime.co gotickets.com vividseats.com seatgeek.com tickets-center.com tickpick.com viagogo.com eventticketscenter.com
2025/10/01 34.28% 19.48% 4.94% 5.92% 5.83% 5.35% 2.62% 4.3% 1.19% 0.73%
2025/10/02 35.6% 18.16% 7.82% 6.84% 7.45% 6.12% 2.83% 4.93% 1.11% 0.46%
2025/10/03 33.29% 23.59% 5.96% 6.64% 7.57% 6.05% 2.53% 4.85% 1.33% 0.57%
2025/10/04 34.98% 21.33% 4.82% 7.19% 6.52% 5.29% 3.41% 2.42% 1.11% 1.73%
2025/10/05 30.18% 17.81% 4.78% 8.93% 6.88% 4.91% 4.17% 2.35% 2.18% 1.31%
2025/10/06 34.02% 19.82% 5.06% 8.46% 7.96% 5.6% 4.55% 2.19% 1.34% 1.69%
2025/10/07 37.29% 21.64% 5.41% 7.33% 7.78% 5.91% 2.95% 2.32% 2.75% 1.08%
2025/10/08 35.78% 21.95% 6.24% 6.51% 7.44% 5.34% 2.58% 2.65% 2.37% 1.32%
2025/10/09 35.73% 25.75% 7.12% 6.48% 6.3% 5.49% 1.81% 2.18% 1.31% 1.37%
2025/10/10 34.44% 22.65% 3.34% 7.38% 6.91% 4.36% 4.41% 2.01% 1.35% 1.84%
2025/10/11 35.13% 20.94% 5.48% 7.22% 7.77% 5.7% 3.95% 2.79% 1.22% 2.72%
2025/10/12 33.71% 15.44% 5.42% 7.01% 8.17% 5.58% 4.67% 2.85% 1.59% 2.12%
2025/10/13 38.45% 20.69% 4.61% 5.36% 6.65% 5.74% 5.26% 3.22% 1.27% 1.17%
2025/10/14 38.54% 22.43% 4.33% 5.45% 6.67% 5.33% 4.98% 3.83% 1.68% 1.02%
2025/10/15 35.69% 21.96% 5.88% 5.84% 5.98% 6.37% 6.32% 3.29% 1.36% 1.24%
2025/10/16 31.91% 21.97% 6.28% 5.52% 8.55% 5.51% 3.63% 3.84% 1.46% 1.11%
2025/10/17 32.68% 22.6% 7.35% 4.54% 8.33% 4.64% 3.65% 3.57% 1.87% 0.94%
2025/10/18 36.27% 23.8% 6.33% 5.16% 8.09% 4.4% 4.01% 3.62% 1.69% 0.88%
2025/10/19 36.4% 16.75% 6.5% 4.56% 7.32% 4.6% 5.91% 3.31% 2.06% 1.48%
2025/10/20 34.73% 21.87% 7.16% 5.91% 8.57% 5.04% 5.61% 3.76% 1.81% 1.38%
2025/10/21 36.92% 23.47% 5.77% 4.56% 7.99% 4.56% 3.84% 4.13% 1.72% 2.33%
2025/10/22 37.79% 23.59% 6.41% 3.43% 9.15% 4.19% 3.89% 4.91% 1.63% 1.28%
2025/10/23 39.05% 23.06% 7.29% 3.75% 7.24% 4.52% 2.86% 4.18% 1.96% 0.83%
2025/10/24 34.65% 26.65% 4.6% 6.6% 9.32% 3.81% 3.7% 4.1% 1.79% 1.54%
2025/10/25 35.58% 26.93% 2.05% 5.65% 8.81% 3.84% 4.41% 3.48% 2.34% 1.32%
2025/10/26 34.24% 21.93% 4.09% 6.17% 9.84% 2.98% 4.66% 4.16% 2.79% 2%
2025/10/27 34.07% 23.21% 7.83% 5.38% 9.34% 3.49% 4.03% 3.85% 2.01% 1.93%
2025/10/28 32.69% 22.93% 7.42% 5.29% 10.44% 3.9% 4.39% 4.03% 2.17% 1.26%
2025/10/29 34.67% 21.81% 9.07% 6.18% 9.04% 4.08% 4.97% 3.27% 2.01% 1.56%
2025/10/30 34.08% 23.21% 8.05% 4.89% 9.8% 3.76% 3.77% 2.44% 1.42% 1.53%
2025/10/31 35.12% 33.95% 9.2% 4.95% 3.94% 3.4% 2.75% 2.19% 1.3% 0.17%
  • stubhub.com
  • ticketmaster.com
  • gametime.co
  • gotickets.com
  • vividseats.com
  • seatgeek.com
  • tickets-center.com
  • tickpick.com
  • viagogo.com
  • eventticketscenter.com

Copyright © Adthena. All rights reserved.

In October 2025, StubHub led with fluctuating spend, peaking mid-month. Ticketmaster surged late, while Gametime and Vividseats showed consistent growth. Seatgeek and others maintained lower shares. The month ended with diverse spending patterns.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 136
2025/10/02 128
2025/10/03 119
2025/10/04 118
2025/10/05 129
2025/10/06 121
2025/10/07 113
2025/10/08 126
2025/10/09 117
2025/10/10 124
2025/10/11 131
2025/10/12 129
2025/10/13 127
2025/10/14 127
2025/10/15 130
2025/10/16 131
2025/10/17 130
2025/10/18 131
2025/10/19 130
2025/10/20 137
2025/10/21 112
2025/10/22 119
2025/10/23 129
2025/10/24 122
2025/10/25 124
2025/10/26 124
2025/10/27 117
2025/10/28 120
2025/10/29 123
2025/10/30 124
2025/10/31 127

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, starting at 136, dipping mid-month, and ending at 127.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ticketmaster.com 1.94%
gametime.co 1.47%
tickpick.com 0.72%
vividseats.com 0.59%
stubhub.com 0.31%
boxofficeticketsales.com -0.42%
fubo.tv -0.57%
nfl.com -1%
dickssportinggoods.com -1.06%
gotickets.com -1.4%

Copyright © Adthena. All rights reserved.

Ticketmaster.com and Gametime.co surged in click share, while Gotickets.com and Dickssportinggoods.com faced declines.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date stubhub.com ticketmaster.com seatgeek.com gametime.co gotickets.com tickets-center.com vividseats.com tickpick.com viagogo.com dickssportinggoods.com
2025/10/01 30.31% 16.01% 16.27% 4.16% 5.59% 2.54% 5.04% 4.1% 1.11% 3.64%
2025/10/02 30.52% 14.92% 18.48% 6.85% 6.12% 2.52% 6.38% 4.42% 0.92% 3.39%
2025/10/03 29.2% 19.72% 17.14% 4.93% 6.64% 2.65% 6.81% 4.42% 1.2% 0.62%
2025/10/04 31.35% 17.83% 15.64% 3.7% 6.86% 3.22% 5.86% 2.35% 1.01% 3.35%
2025/10/05 27.84% 14.85% 14.21% 4.26% 8.39% 3.81% 6.46% 2.42% 2.12% 1.68%
2025/10/06 30.27% 16.06% 15.21% 3.97% 8.03% 4.24% 7.28% 2.46% 1.23% 1.06%
2025/10/07 33.51% 17.91% 15.7% 4.52% 6.8% 2.79% 7.22% 2.13% 2.68% 2.06%
2025/10/08 32.29% 17.99% 15.41% 5.26% 6.18% 2.35% 6.81% 2.63% 2.06% 2.06%
2025/10/09 32.5% 21.04% 15.47% 6.16% 5.95% 1.73% 5.77% 2.32% 1.23% 2.42%
2025/10/10 31.51% 19.39% 12.09% 3.01% 6.91% 3.96% 6.33% 2.14% 1.23% 3.07%
2025/10/11 31.6% 17.57% 15.39% 4.7% 6.69% 3.71% 6.77% 2.78% 1.09% 1.14%
2025/10/12 31.43% 12.88% 14.31% 4.86% 6.58% 4.09% 6.79% 2.8% 1.54% 2.07%
2025/10/13 33.81% 17.38% 15.89% 4.04% 5.12% 4.91% 5.7% 2.92% 1.22% 2.44%
2025/10/14 34.1% 19.16% 14.93% 3.88% 5.26% 4.52% 5.63% 3.75% 1.63% 1.55%
2025/10/15 31.65% 18.8% 16.71% 5.18% 5.45% 5.8% 4.74% 3.3% 1.34% 1.69%
2025/10/16 28.12% 19.34% 15.3% 5.67% 4.96% 3.38% 6.77% 3.82% 1.39% 1.12%
2025/10/17 28.63% 20.47% 13.24% 6.22% 4.13% 3.56% 6.48% 3.05% 1.82% 1.2%
2025/10/18 32.31% 21.35% 15.06% 5.66% 4.55% 3.77% 5.92% 2.98% 1.53% 1.22%
2025/10/19 31.88% 14.24% 14.8% 5.45% 4.02% 6.01% 5.27% 2.52% 2.14% 1.56%
2025/10/20 29.63% 18.44% 17.95% 5.9% 5.61% 6.07% 6.09% 2.74% 1.8% 1.13%
2025/10/21 32.78% 19.9% 16.51% 4.72% 4.17% 3.76% 5.91% 3.07% 1.69% 2.01%
2025/10/22 32.68% 20.11% 16.51% 5.3% 3.16% 4.24% 7.12% 3.83% 1.55% 0.39%
2025/10/23 34.74% 19.29% 18.13% 5.57% 3.37% 2.6% 5.45% 2.87% 1.76% 0.53%
2025/10/24 31.19% 23.11% 14.61% 3.71% 7.2% 3.64% 6.94% 2.91% 1.68% 0.02%
2025/10/25 31.2% 22.93% 15.59% 1.39% 5.73% 4.26% 6.41% 2.61% 2.17% 0.3%
2025/10/26 29.15% 19.7% 12.54% 2.99% 6.37% 4.48% 7.71% 3.04% 3.19% 0.17%
2025/10/27 30.07% 20.06% 12.66% 6.76% 5.56% 4.1% 7.43% 3.1% 2.12% 1.34%
2025/10/28 28.01% 19.45% 16.23% 5.71% 5.37% 4.24% 8.09% 2.94% 2.12% 1.64%
2025/10/29 30.25% 18.28% 15.69% 7.07% 6.18% 5.22% 6.28% 2.79% 2.22% 0.19%
2025/10/30 29.09% 19.64% 16.41% 6.01% 4.53% 3.68% 6.71% 2.32% 1.21% 2.56%
2025/10/31 30.42% 29.41% 14.88% 8.3% 4.68% 2.77% 2.62% 2.14% 1.26% 0.01%
  • stubhub.com
  • ticketmaster.com
  • seatgeek.com
  • gametime.co
  • gotickets.com
  • tickets-center.com
  • vividseats.com
  • tickpick.com
  • viagogo.com
  • dickssportinggoods.com

Copyright © Adthena. All rights reserved.

In October 2025, StubHub led with fluctuating impressions, peaking mid-month. Ticketmaster surged at month’s end, while SeatGeek remained steady. Gametime and VividSeats showed notable spikes, with VividSeats dropping sharply on the last day.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports - Last month
  1. 1
    Cowboys Vs Eagles https://www.gametime.co

    Buy Now Pay Later With Affirm — Concerts, Sports, And Theater - Buy The Best Tickets Online Today WIth Gametime. Lowest Price...

  2. 2
    Cowboys vs Eagles https://www.seatgeek.com

    Buy Now Pay Later with Affirm — Be There Live to see the Dallas Cowboys. See Our Lowest Possible Price on SeatGeek. Millions of...

  3. 3
    Dallas Cowboys | Tickets 2025 - ATT Stadium Tickets Available https://www.stubhub.com

    Tickets On Sale Today And Selling Fast, Secure Your Seats Now. USA Tickets 2025. Compare...

  4. 4
    Eagles Vs Cowboys https://www.ticketmaster.com

    2025 NFL Tickets & Schedule — Buy Dallas Cowboys Tickets At Ticketmaster, Official Ticket Marketplace Of The NFL! 2025 NFL...

  5. 5
    Only 4 payments of $12/mo - Get NFL Sunday Ticket Now https://tv.youtube.com

    Or $48. Non-cancellable. New users. Ends 12/1. Avail varies. Terms/embargoes. No refunds. This sale for NFL Sunday Ticket ends Dec 1. Don't wait any longer.

Copyright © Adthena. All rights reserved.

In the competitive arena of Google PPC, the top-performing ads for the Cowboys vs. Eagles game reveal a captivating narrative. Gametime and SeatGeek emphasize affordability with “Buy Now Pay Later” options, appealing to budget-conscious fans. StubHub and Ticketmaster focus on urgency and exclusivity, urging fans to secure their seats for the 2025 season. Meanwhile, YouTube TV offers a flexible payment plan for NFL Sunday Ticket, targeting new users with a limited-time offer. Each advertiser crafts a unique proposition, blending affordability, urgency, and exclusivity to captivate their audience.

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