UK Media & Entertainment Gaming - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
amazon.co.uk	36.92
cdkeys.com	16.29
playstation.com	9.28
g2a.com	2.81
xbox.com	2.79
thegamecollection.net	2.53
cjs-cdkeys.com	1.97
crazygames.com	1.88
temu.com	1.87
thrustmaster.com	1.82
others	21.84

Amazon.co.uk dominates with 36.92% click share, followed by CDKeys at 16.29%. PlayStation holds 9.28%, while ‘others’ collectively capture 21.84%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	amazon.co.uk	cdkeys.com	playvalorant.com	playstation.com	warthunder.com	temu.com	g2a.com	cjs-cdkeys.com	xbox.com	crazygames.com
2025/05/01	34.83%	16.51%	0.06%	3.37%	1.82%	1.61%	4.03%	1.66%	1.6%	0.8%
2025/05/02	38.28%	16.6%	0.16%	2.31%	2.79%	1.01%	4.63%	1.07%	2.24%	0.38%
2025/05/03	43.25%	15.43%	0.01%	6.29%	1.72%	1.04%	5.29%	1.08%	0.67%	0%
2025/05/04	36.11%	14.32%	0.01%	8.33%	0.94%	1.49%	3.88%	1.24%	1.19%	2.3%
2025/05/05	44.34%	13.5%	0.49%	6.51%	0.58%	1.42%	3.41%	1.24%	1.78%	0.88%
2025/05/06	47.99%	13.75%	0.54%	6.13%	0.38%	2.32%	3.57%	1.25%	1.88%	1.62%
2025/05/07	38.48%	13.49%	3.64%	3.22%	1.51%	4.83%	2.68%	0.97%	1.44%	4.69%
2025/05/08	29.41%	16.37%	1.44%	5.64%	2.72%	2.23%	4.14%	1.63%	2.54%	2.25%
2025/05/09	25.68%	17.74%	4.9%	6.06%	0.81%	2.17%	6.08%	1.73%	2.43%	2.18%
2025/05/10	28.68%	17.35%	1.78%	3.45%	2.64%	3.28%	4.7%	1.72%	1.86%	0.37%
2025/05/11	29.44%	13.54%	1.21%	3.05%	4.29%	2.62%	4.96%	1.69%	1.64%	3.77%
2025/05/12	26.18%	16.35%	2.36%	4.81%	0.63%	2.43%	5.75%	1.73%	1.88%	6.3%
2025/05/13	31.74%	16.81%	2.64%	2.64%	1.78%	2.63%	4.07%	1.11%	1.68%	6.01%
2025/05/14	27.61%	12.48%	7.59%	7.06%	1.02%	1.43%	5.36%	1.24%	1.59%	3.92%
2025/05/15	31.56%	13.1%	3.68%	7.47%	1.66%	2.97%	5.06%	1.45%	2.12%	2.64%
2025/05/16	36.02%	16.74%	1.59%	4.45%	1.88%	1.18%	4.36%	1.53%	1.9%	3.71%
2025/05/17	38.49%	12.78%	7%	3.71%	6.68%	1.82%	3.28%	2.04%	1.75%	0%
2025/05/18	28.13%	12.67%	6.48%	4.19%	5.07%	3.93%	5.95%	2.16%	1.97%	4.4%
2025/05/19	29.14%	12.22%	5.5%	2.71%	5.63%	2.06%	3.87%	2.07%	0.89%	1.72%
2025/05/20	27.85%	14.42%	2.16%	3.89%	2.9%	2.84%	4.56%	1.73%	2.63%	7.61%
2025/05/21	20.55%	14%	12.08%	4.99%	4.05%	7.43%	5.8%	2.72%	1.48%	5.16%
2025/05/22	21.27%	17.16%	4.53%	8.24%	3.94%	3.45%	5.08%	2.98%	2.53%	1.25%
2025/05/23	19.04%	17.71%	2.04%	7.56%	2.29%	4.19%	7.16%	3.03%	1.3%	4.78%
2025/05/24	22.56%	16.04%	3.44%	9.42%	1.9%	4.75%	5.04%	3.58%	2.23%	1.72%
2025/05/25	23.45%	18.49%	0.99%	10.82%	4.01%	3.95%	7.66%	3.58%	1.76%	0.18%
2025/05/26	12.73%	21.07%	3.17%	15.14%	2.86%	4.52%	4.96%	3.06%	1.78%	0.09%
2025/05/27	10.56%	35.13%	9.25%	6.43%	2.17%	2.1%	4.42%	2.85%	1.13%	5.14%
2025/05/28	19.58%	21.88%	2.65%	7.68%	3.31%	4.79%	5.47%	3.83%	1.88%	0.51%
2025/05/29	18.12%	20.65%	7.01%	7.37%	1.65%	1.95%	7.98%	3.01%	1.64%	1.71%
2025/05/30	13.79%	19.99%	2.81%	8.97%	3.76%	3.09%	3.74%	3.58%	2.35%	4.89%
2025/05/31	21.4%	21.04%	9.42%	6.22%	5.07%	4.29%	3.68%	2.61%	2.25%	0.82%

In May 2025, Amazon.co.uk’s PPC spend share fluctuated, peaking early at 47.99% before declining to 21.4%. CDKeys.com saw a late surge, ending at 21.04%. PlayValorant.com and PlayStation.com experienced mid-month spikes, while CrazyGames.com had a volatile month, closing at 0.82%.

Market Exposure

Competitor Count for UK Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/05/01	260
2025/05/02	250
2025/05/03	263
2025/05/04	249
2025/05/05	245
2025/05/06	240
2025/05/07	269
2025/05/08	270
2025/05/09	273
2025/05/10	271
2025/05/11	283
2025/05/12	262
2025/05/13	272
2025/05/14	265
2025/05/15	271
2025/05/16	254
2025/05/17	243
2025/05/18	240
2025/05/19	224
2025/05/20	239
2025/05/21	225
2025/05/22	231
2025/05/23	219
2025/05/24	222
2025/05/25	210
2025/05/26	207
2025/05/27	220
2025/05/28	217
2025/05/29	206
2025/05/30	202
2025/05/31	203

May began with 260 advertisers, peaking at 283 on the 11th. A decline followed, ending with 203 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
cdkeys.com	3.79%
playstation.com	3.2%
cjs-cdkeys.com	1.63%
minecraft.net	1.36%
thegamecollection.net	1.05%
giftcard-hub.com	-0.41%
game.co.uk	-0.46%
meta.com	-0.48%
steampowered.com	-0.53%
amazon.co.uk	-14.8%

Amazon.co.uk saw a significant drop of 14.8%, while cdkeys.com surged by 3.79%. Playstation.com also rose by 3.2%, contrasting with steampowered.com’s slight decline of 0.53%.

Campaign Efficiency

UK Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	amazon.co.uk	cdkeys.com	temu.com	playstation.com	playvalorant.com	g2a.com	warthunder.com	cjs-cdkeys.com	thegamecollection.net	xbox.com
2025/05/01	45.27%	16.1%	2.43%	2.29%	0.03%	3.85%	0.87%	1.14%	1.43%	0.78%
2025/05/02	48.39%	16.17%	1.43%	1.81%	0.11%	4.31%	1.58%	1%	1.54%	0.93%
2025/05/03	55.83%	14.63%	0.97%	2.98%	0%	4.35%	0.58%	0.91%	1.25%	0.39%
2025/05/04	48.16%	14.62%	1.55%	4.24%	0.01%	3.79%	0.45%	1.1%	1.28%	0.66%
2025/05/05	56.33%	12.87%	1.47%	3.32%	0.24%	2.85%	0.3%	1.08%	1.06%	1.03%
2025/05/06	58.95%	12.91%	1.84%	3.07%	0.36%	3.12%	0.25%	1.14%	1.19%	0.83%
2025/05/07	51.02%	14.62%	3.26%	1.96%	1.45%	2.69%	0.7%	0.9%	1.14%	0.8%
2025/05/08	39.52%	17.38%	2.47%	3.55%	0.65%	4.25%	1.39%	1.63%	1.7%	1.35%
2025/05/09	35.14%	19.24%	2.33%	3.32%	1.87%	5.58%	0.49%	1.69%	2.01%	1.26%
2025/05/10	37.68%	18.38%	3.38%	2.37%	0.95%	4.93%	1.29%	1.78%	2.15%	1.04%
2025/05/11	38.83%	14.73%	3.11%	2.11%	0.59%	5.02%	2.58%	1.87%	2.12%	0.94%
2025/05/12	36.19%	17.07%	2.92%	3.05%	1.47%	5.61%	0.27%	1.73%	2.42%	1.07%
2025/05/13	43.92%	16.5%	2.95%	1.74%	1.51%	4.19%	0.88%	1%	2.18%	0.99%
2025/05/14	40.57%	14.04%	1.78%	4.01%	2.95%	5.27%	0.66%	1.47%	2.29%	0.88%
2025/05/15	42.59%	14.02%	3.36%	4.4%	1.8%	5.38%	0.68%	1.74%	2.11%	1.05%
2025/05/16	48.22%	16.84%	1.27%	2.51%	0.56%	4.1%	0.86%	1.7%	1.81%	1.08%
2025/05/17	51.23%	13.31%	1.73%	2.23%	2.86%	3.35%	4.1%	1.99%	2.42%	1.09%
2025/05/18	40.33%	14.88%	3.53%	2.73%	2.73%	6.39%	3.2%	2.17%	2.5%	1.19%
2025/05/19	41.56%	13.67%	2.55%	1.84%	2.2%	4.17%	3.56%	2.27%	2.09%	0.74%
2025/05/20	38.86%	16.18%	3.36%	2.41%	1.26%	4.67%	1.87%	1.81%	2.96%	1.4%
2025/05/21	26.82%	18.19%	6.46%	3.81%	5.7%	6.51%	2.94%	3.07%	2.73%	0.92%
2025/05/22	32.38%	17.54%	4.12%	5.92%	2.03%	5.39%	1.55%	3.07%	2.97%	1.44%
2025/05/23	29.07%	18.38%	4.96%	5.72%	1.11%	6.46%	1.28%	2.8%	2.79%	0.96%
2025/05/24	32.54%	17.6%	5.5%	7.15%	1.63%	5.13%	0.96%	3.77%	2.08%	1.32%
2025/05/25	35.35%	17.89%	4.48%	7.19%	0.48%	6.28%	1.66%	3.23%	2.11%	0.98%
2025/05/26	19.56%	24.89%	4.97%	9.54%	1.49%	5.45%	1.33%	3.39%	2.5%	1.38%
2025/05/27	19.53%	27.36%	3.17%	4.91%	5.39%	5.23%	1.46%	3.55%	1.99%	0.93%
2025/05/28	29.68%	23.02%	5.02%	4.7%	1.58%	5.06%	1.65%	3.54%	2.3%	1.17%
2025/05/29	27.35%	24.1%	2.36%	5.2%	3.1%	6.52%	1.07%	2.94%	1.42%	1.13%
2025/05/30	23.25%	23.28%	4.1%	5.98%	1.73%	4.1%	2.73%	3.68%	2.12%	1.38%
2025/05/31	31.51%	23.23%	4.41%	4.31%	4.09%	3.81%	3.08%	2.54%	1.58%	1.32%

Amazon.co.uk’s impression share fluctuated, peaking at 58.95% on May 6, then declining to 31.51% by month’s end. CDKeys.com saw a steady rise, ending at 23.23%. Temu.com and PlayStation.com both experienced growth, closing at 4.41% and 4.31%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Unlimited Access to 100+ Games | Play Free with Prime https://luna.amazon.co.uk/play-now
Fortnite, Jackbox Games, Ubisoft, GoG. Play 100+ of your favorite games on Amazon Luna.
2
Apple Arcade - Access 200+ Games - 200+ Incredibly Fun Games https://apps.apple.com › uk
*Try it free for 1-month. New subscribers only. £6.99/mo after trial. Terms apply. Play Apple Arcade Originals, Timeless Classics, and App Store...
3
PlayStation®Plus https://www.playstation.com › playstationplus › joinnow
Join PlayStation®Plus Today — Access the Game Catalog, featuring hundreds of games, with new titles added regularly. Discover...
4
Play VALORANT now | PC online FPS hits console https://www.playvalorant.com
Blend your style and skill on a global, competitive stage in VALORANT--now on console.
5
War Thunder - Play For Free https://www.warthunder.com
Play for free with friends in the most realistic online game. Experience inmersive battles with more than 800 steel beasts. Most Realistic Battles.

In the competitive world of gaming, Amazon, Apple, PlayStation, VALORANT, and War Thunder captivate audiences with unique offerings. Amazon Luna entices with 100+ games free for Prime members, while Apple Arcade boasts 200+ games with a free trial. PlayStation Plus offers a dynamic game catalog, VALORANT brings FPS excitement to consoles, and War Thunder promises realistic battles for free.

Frequently Asked Questions

Why is the UK Media & Entertainment Gaming May 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Gaming May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Media & Entertainment Gaming May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Media & Entertainment Gaming May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Media & Entertainment Gaming May 2025 Report?

The UK Media & Entertainment Gaming May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Gaming May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Media & Entertainment Gaming May 2025 Report for?

The UK Media & Entertainment Gaming May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Media & Entertainment

UK Media & Entertainment Gaming - PPC Market Share Analysis May 2025

Share of Clicks for top 10 UK Media & Entertainment Gaming brands

Share of Spend for the top 10 UK Media & Entertainment Gaming brands

Competitor Count for UK Media & Entertainment Gaming

Market Loss & Market Gains for UK Media & Entertainment Gaming

UK Media & Entertainment Gaming Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Gaming

Frequently Asked Questions

Why is the UK Media & Entertainment Gaming May 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Gaming May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Media & Entertainment Gaming May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Media & Entertainment Gaming May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Photography & Visual Arts

US Publishing

US Sports

UK Photography & Visual Arts