UK Logistics Parcel Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Parcel Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.1458136036
	81.8541863964

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	62
	38

62%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	18%
Navigational	2%
Seasonal	0%
Local	5%
Problem Solving	18%

Market Exposure

Share of Clicks for top 10 UK Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
royalmail.com	25.46
parcelhero.com	9.8
parcel2go.com	9.55
parcelcompare.com	8.18
amazon.co.uk	6.91
ups.com	4.31
evri.com	3.95
parcelmonkey.co.uk	3.11
iloveparcels.com	2.54
kitepackaging.co.uk	2.35
others	23.84

royalmail.com - 25.46%
parcelhero.com - 9.8%
parcel2go.com - 9.55%
parcelcompare.com - 8.18%
amazon.co.uk - 6.91%
ups.com - 4.31%
evri.com - 3.95%
parcelmonkey.co.uk - 3.11%
iloveparcels.com - 2.54%
kitepackaging.co.uk - 2.35%
others - 23.84%

In the logistics PPC landscape, Royal Mail leads with 25.46% click share, followed by ‘others’ at 23.84%. ParcelHero and Parcel2Go trail closely, highlighting a competitive market.

Market Exposure

Share of Spend for the top 10 UK Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	parcelhero.com	parcelcompare.com	parcel2go.com	amazon.co.uk	kitepackaging.co.uk	evri.com	parcelmonkey.co.uk	iloveparcels.com	royalmail.com	ups.com
2026/02/01	13.57%	12%	6.99%	4.66%	3.61%	5.22%	2.02%	2.37%	27.48%	4.34%
2026/02/02	14.37%	11.27%	5.96%	3.04%	0.9%	3.36%	1.55%	1.03%	30.13%	3.5%
2026/02/03	16.08%	8.33%	4.52%	2.41%	1.63%	3.72%	2.8%	2.22%	35.26%	1.87%
2026/02/04	20.02%	11.21%	6.22%	3.48%	1.28%	2.63%	4.83%	2.2%	18.46%	1.1%
2026/02/05	18.28%	11.85%	6.62%	3.94%	1.28%	2.1%	3.72%	3.08%	17.99%	2.23%
2026/02/06	16.08%	8.78%	4.44%	4.03%	1.54%	2.79%	3.14%	2.97%	26.34%	2.06%
2026/02/07	16.95%	15.96%	10.16%	7.99%	4.59%	2.58%	2.93%	3.37%	1.28%	5.5%
2026/02/08	13.7%	14.68%	9.44%	4.86%	5.75%	2.57%	2.76%	3.86%	1.76%	9.28%
2026/02/09	15.51%	16.43%	12.33%	3.37%	2.87%	1.91%	3.22%	3.61%	1.28%	2.29%
2026/02/10	17.95%	15.35%	12.46%	3.39%	1.28%	2.69%	3.53%	3.13%	0.36%	2.85%
2026/02/11	17%	15.12%	13.6%	6.03%	3.36%	2.75%	2.6%	2.32%	0.11%	3.3%
2026/02/12	15.24%	14.99%	13.41%	4.05%	2.24%	3.99%	2.38%	2.99%	0.06%	3.72%
2026/02/13	16%	8.72%	4.41%	4%	1.56%	2.8%	3.12%	2.94%	26.14%	2.04%
2026/02/14	16.8%	15.82%	10.07%	7.92%	4.55%	2.56%	2.9%	3.34%	1.27%	5.45%
2026/02/15	13.64%	14.61%	9.4%	4.85%	5.73%	2.56%	2.75%	3.85%	1.75%	9.24%
2026/02/16	15.43%	16.35%	12.27%	3.36%	2.86%	1.93%	3.21%	3.6%	1.27%	2.28%
2026/02/17	13.44%	13.79%	11.09%	2.65%	0.13%	1.75%	2.22%	5.31%	0%	1.3%
2026/02/18	15.04%	14.6%	13.4%	4.87%	1.32%	4.55%	2.94%	4.91%	0%	1.4%
2026/02/19	14.97%	15.39%	11.41%	6.93%	1.6%	4.15%	2.59%	5.71%	0%	1.49%
2026/02/20	17.64%	16.8%	13.33%	3.09%	1.12%	5.74%	3.03%	3.6%	0%	0.71%
2026/02/21	18.32%	19.6%	12.27%	5.36%	4.73%	2.32%	1.8%	5.9%	0.01%	0.45%
2026/02/22	21.09%	18.58%	14.15%	4.72%	2.36%	5.21%	3.18%	4.69%	0%	0.29%
2026/02/23	18.27%	16.59%	14.11%	3.22%	1.84%	4.22%	4.51%	1.34%	0%	0.1%
2026/02/24	20.44%	16.89%	16.85%	4.5%	0.9%	2.6%	4.54%	1.95%	0%	0.13%
2026/02/25	20.8%	15.95%	13.25%	3.88%	1.47%	2.3%	4.91%	5.43%	0%	0.11%
2026/02/26	19.19%	14.82%	10.62%	4.54%	1.75%	2.16%	4.06%	4.24%	0%	0.24%
2026/02/27	17.73%	14.48%	9.32%	3.49%	2.18%	2.86%	5%	7.82%	0%	0.28%
2026/02/28	19.13%	18.16%	13.53%	6.87%	5.01%	3.29%	3.09%	1.65%	0.32%	0.24%

parcelhero.com
parcelcompare.com
parcel2go.com
amazon.co.uk
kitepackaging.co.uk
evri.com
parcelmonkey.co.uk
iloveparcels.com
royalmail.com
ups.com

In February 2026, ParcelHero led with fluctuating spend, peaking mid-month. ParcelCompare and Parcel2Go showed steady growth, while Amazon and KitePackaging had modest increases. Royal Mail’s spend plummeted, ending February with minimal activity.

Market Exposure

Competitor Count for UK Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	235
2026/02/02	246
2026/02/03	255
2026/02/04	250
2026/02/05	250
2026/02/06	252
2026/02/07	250
2026/02/08	252
2026/02/09	253
2026/02/10	248
2026/02/11	263
2026/02/12	248
2026/02/13	252
2026/02/14	250
2026/02/15	252
2026/02/16	253
2026/02/17	231
2026/02/18	238
2026/02/19	231
2026/02/20	233
2026/02/21	213
2026/02/22	227
2026/02/23	242
2026/02/24	248
2026/02/25	239
2026/02/26	228
2026/02/27	216
2026/02/28	236

February began with 235 advertisers, peaking at 263 mid-month. A decline followed, ending at 236.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
parcel2go.com	7.5%
parcelcompare.com	4.68%
amazon.co.uk	3.81%
parcelhero.com	3.72%
evri.com	3.42%
tinyboxcompany.co.uk	-0.13%
trakiin.com	-0.19%
davpack.co.uk	-0.26%
ups.com	-2.11%
royalmail.com	-36.73%

Parcel2go.com surged with a 7.50% click share increase, while royalmail.com plummeted by 36.73%.

Campaign Efficiency

UK Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	parcelhero.com	parcelcompare.com	kitepackaging.co.uk	parcel2go.com	amazon.co.uk	evri.com	viking-direct.co.uk	iloveparcels.com	royalmail.com	rajapack.co.uk
2026/02/01	9.34%	8.47%	7.37%	4.89%	6%	6.16%	0.15%	3.48%	32.46%	0.02%
2026/02/02	10.16%	8.18%	1.57%	4.52%	3.54%	3.9%	1.66%	1.36%	39.67%	1.81%
2026/02/03	13.9%	6.67%	3.53%	3.99%	3.03%	3.72%	3.18%	3.34%	32.24%	2.37%
2026/02/04	15.09%	8.65%	2.37%	5.8%	4.54%	3.33%	3.31%	3.01%	21.79%	3.02%
2026/02/05	12.96%	9.01%	2.44%	5.94%	5.13%	2.82%	2.4%	4.41%	20.09%	2.02%
2026/02/06	12.39%	7.12%	3.21%	4.35%	5.98%	3.49%	2.79%	4.76%	20.83%	2.39%
2026/02/07	12.29%	12.38%	9.37%	8.12%	11.51%	3.46%	0.27%	5.1%	1.08%	0.08%
2026/02/08	9.74%	10.93%	12.7%	8.27%	6.2%	2.36%	0.15%	5.76%	1.48%	0.17%
2026/02/09	11.5%	13.47%	6.32%	11.18%	4.13%	2.17%	2.96%	5.27%	1.11%	6.24%
2026/02/10	13.92%	12.29%	2.75%	10.53%	4.52%	3%	4.45%	4.73%	0.29%	5.76%
2026/02/11	10.9%	10.1%	10.58%	12.55%	8.62%	3.69%	4.65%	3.02%	0.06%	8.12%
2026/02/12	11.62%	11.51%	4.38%	11.69%	4.95%	5.35%	3.11%	4.3%	0.04%	6.5%
2026/02/13	12.39%	7.12%	3.21%	4.35%	5.98%	3.49%	2.79%	4.76%	20.83%	2.39%
2026/02/14	12.29%	12.38%	9.37%	8.12%	11.51%	3.46%	0.27%	5.1%	1.08%	0.08%
2026/02/15	9.74%	10.93%	12.7%	8.27%	6.2%	2.36%	0.15%	5.76%	1.48%	0.17%
2026/02/16	11.5%	13.47%	6.32%	11.18%	4.13%	2.17%	2.96%	5.27%	1.11%	6.24%
2026/02/17	7.01%	7.71%	0.1%	6.53%	1.94%	1.42%	0.56%	5.75%	0%	0.1%
2026/02/18	11.08%	11.33%	2.29%	11.78%	6.95%	5.34%	5.98%	6.84%	0%	5.63%
2026/02/19	10.44%	11.28%	2.73%	9.46%	11.26%	4.4%	2.69%	8.41%	0%	3.57%
2026/02/20	12.58%	13.43%	2.15%	10.93%	3.87%	8.31%	4.38%	5.53%	0%	5.16%
2026/02/21	13.14%	14.37%	10.86%	9.93%	6.8%	2.77%	2.53%	9.2%	0.01%	0.03%
2026/02/22	16.86%	15.76%	4.48%	11.7%	6.04%	6.75%	0.17%	7.65%	0%	0.02%
2026/02/23	13.55%	13.47%	4.17%	11.72%	4.07%	6.31%	4.13%	1.77%	0%	4.51%
2026/02/24	15.33%	14.04%	1.41%	19.56%	5.56%	2.96%	3.83%	2.82%	0%	3.05%
2026/02/25	15.41%	13%	3.14%	12.41%	4.9%	3.12%	4.18%	8.34%	0%	1.86%
2026/02/26	13.86%	10.58%	4.16%	8.18%	5.36%	2.61%	6.94%	6.72%	0%	4.79%
2026/02/27	12.83%	10.58%	4.13%	7.74%	4.05%	2.31%	5.83%	12.42%	0%	5.08%
2026/02/28	14.3%	13.88%	12.23%	10.63%	8.5%	3.68%	2.64%	2.21%	0.69%	0.06%

parcelhero.com
parcelcompare.com
kitepackaging.co.uk
parcel2go.com
amazon.co.uk
evri.com
viking-direct.co.uk
iloveparcels.com
royalmail.com
rajapack.co.uk

Parcelhero.com started February with a 9.34% share, peaking at 16.86% on the 22nd. Parcelcompare.com saw a steady rise, ending at 13.88%. Kitepackaging.co.uk fluctuated, closing at 12.23%. Parcel2go.com peaked at 19.56% on the 24th. Amazon.co.uk’s share varied, finishing at 8.5%. Evri.com had a modest presence, ending at 3.68%. Viking-direct.co.uk’s share was low, closing at 2.64%. Iloveparcels.com saw a peak of 12.42% on the 27th. Royalmail.com started strong but dropped significantly, ending at 0.69%. Rajapack.co.uk remained low, closing at 0.06%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services - Last month

1
Amazon Customer Service https://www.amazon.co.uk/
Contact Us — Track Orders. Contact us by phone or chat.
2
Enter your tracking number - Track all your packages in UK https://www.parcelmonitor.com
Simply enter your tracking number and never miss another delivery. You shop, we track. Stay updated on every order, wherever you are. Track your parcel now. Find your missing order. Trusted by 1.5M+ users. 100% free tracking.
3
Royal Mail https://www.royalmail.com › send › parcels
Royal Mail® Parcel Delivery — Book Your Return Online Today. Not Going To Be Home? Your Local Postie Can Still Collect. Print...
4
Track Your Parcel Number https://www.trackerly.net
Track a parcel in real time — Find your package easily and simply anywhere in the world. Need help tracking a shipment? Enter your parcel number and track it in real time. Real-time tracking. Global coverage. Types: DHL, DPD, TNT.
5
All-In-One Package Tracking https://www.trakiin.com › track › royal-mail
We've Found Your Parcel — Your Royal parcel has been located! Click here to get the real-time location. Put your Royal tracking number here to get the estimated delivery date. Parcel Tracking. Live Parcel Tracking. Delivery Tracking. Order Tracking. 24/7 Tracking.

In the competitive world of parcel services, Amazon.co.uk stands out with its customer-centric approach, offering direct contact options. Parcelmonitor.com and Trackerly.net emphasize seamless, real-time tracking, appealing to tech-savvy users. Royal Mail and Trakiin.com focus on convenience and reliability, ensuring parcels are easily tracked and delivered.

Frequently Asked Questions

Why is the UK Logistics Parcel Services February 2026 Report useful and how should I use it?

Why is the UK Logistics Parcel Services February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Logistics Parcel Services February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Logistics Parcel Services February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Logistics Parcel Services February 2026 Report?

The UK Logistics Parcel Services February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Logistics Parcel Services February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Logistics Parcel Services February 2026 Report for?

The UK Logistics Parcel Services February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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UK Logistics Parcel Services - PPC Market Share Analysis February 2026

Parcel Services – UK

Google AI Overview visibility for Logistics Parcel Services UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Logistics Parcel Services brands

Share of Spend for the top 10 UK Logistics Parcel Services brands

Competitor Count for UK Logistics Parcel Services

Market Loss & Market Gains for UK Logistics Parcel Services

UK Logistics Parcel Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Frequently Asked Questions

Why is the UK Logistics Parcel Services February 2026 Report useful and how should I use it?

Why is the UK Logistics Parcel Services February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Logistics Parcel Services February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Logistics Parcel Services February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Parcel Services

AUS Parcel Services