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UK Logistics Parcel Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – UK

Google AI Overview visibility for Logistics Parcel Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.1237371738
77.8762628262
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 14%
Navigational 7%
Seasonal 0%
Local 4%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
royalmail.com 30.09
amazon.co.uk 9.69
parcel2go.com 7.63
parcelhero.com 7.04
parcelcompare.com 5.21
kitepackaging.co.uk 4.36
parcelmonkey.co.uk 3.59
iloveparcels.com 3.11
evri.com 2.73
transglobalexpress.co.uk 2.66
others 23.89
  • royalmail.com - 30.09%
  • amazon.co.uk - 9.69%
  • parcel2go.com - 7.63%
  • parcelhero.com - 7.04%
  • parcelcompare.com - 5.21%
  • kitepackaging.co.uk - 4.36%
  • parcelmonkey.co.uk - 3.59%
  • iloveparcels.com - 3.11%
  • evri.com - 2.73%
  • transglobalexpress.co.uk - 2.66%
  • others - 23.89%

Copyright © Adthena. All rights reserved.

Royal Mail leads with 30.09% click share, followed by Amazon at 9.69%. Others collectively hold 23.89%, showcasing diverse competition in the logistics PPC landscape.

Market Exposure

Share of Spend for the top 10 UK Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date parcelhero.com royalmail.com parcelcompare.com iloveparcels.com parcel2go.com transglobalexpress.co.uk amazon.co.uk parcelmonkey.co.uk kitepackaging.co.uk evri.com
2026/07/01 15.93% 4.95% 16.44% 2.28% 8.62% 12.56% 2.43% 4.35% 3.62% 1.32%
2026/07/02 18.85% 4.57% 18.74% 1.62% 12.31% 1.26% 2.92% 7.89% 1.21% 2.19%
2026/07/03 13.32% 2.21% 12.86% 3.46% 4.62% 20.37% 3.27% 4.01% 5.11% 1.54%
2026/07/04 12.88% 2.11% 13.67% 5.23% 6.11% 0.02% 6.2% 3.75% 5.05% 11.22%
2026/07/05 14.35% 2.2% 14.55% 6.53% 6.18% 0.02% 6.85% 4.41% 6.93% 3.85%
2026/07/06 11.89% 2.06% 12.11% 3.51% 8.1% 2.02% 6.39% 7.05% 10.21% 1.99%
2026/07/07 12.72% 1.36% 11.55% 3.85% 6.92% 18.47% 5.26% 7.13% 3.77% 1.58%
2026/07/08 17.69% 1.77% 14.72% 4.57% 7.59% 0.94% 5.43% 8.05% 5.41% 1.57%
2026/07/09 11.73% 3.5% 9.5% 3.89% 5.48% 19.39% 5.89% 4.33% 9.9% 1.3%
2026/07/10 11.19% 16.18% 8.33% 3.12% 7.23% 10.49% 4.94% 4.59% 8.11% 2.14%
2026/07/11 13.68% 25.68% 10.34% 4.8% 6.78% 0.02% 4.59% 1.65% 7.19% 3.32%
2026/07/12 13.8% 21.89% 10.98% 3.97% 8.79% 0.02% 5.14% 1.84% 2.65% 5.05%
2026/07/13 12% 13.87% 9.41% 2.84% 9.92% 2.25% 4.75% 5.55% 4.69% 2.86%
2026/07/14 12.99% 14.24% 8.59% 2.3% 11.43% 2.42% 4.42% 4.06% 2.52% 2.57%
2026/07/15 13.64% 12.24% 9.08% 2.89% 12.25% 2.17% 5.04% 3.39% 7.53% 2.25%
2026/07/16 15.04% 18.01% 12.24% 1.6% 13.62% 2.22% 2.3% 4.07% 0.6% 3.61%
2026/07/17 14.1% 19.62% 12.91% 3.61% 8.46% 2.34% 2.92% 2.39% 5.95% 2.7%
2026/07/18 13.57% 22.49% 12.53% 4.2% 8.22% 0.06% 4.62% 2.31% 2.69% 5.49%
2026/07/19 15.73% 24.37% 12.6% 1.78% 10% 0.05% 3.57% 2.73% 1.34% 5.02%
2026/07/20 12.9% 19.45% 11.44% 2.67% 10.24% 2.3% 2.78% 2.49% 1.7% 4.05%
2026/07/21 12.64% 13.74% 8.39% 2.22% 11.05% 2.63% 4.27% 4.09% 2.8% 2.91%
2026/07/22 14.5% 15.15% 10.5% 3.15% 10.09% 2.63% 5% 3.78% 6.2% 2.67%
2026/07/23 10.69% 15.44% 8.47% 3.23% 7.94% 13.87% 3.82% 2.69% 2.86% 3.32%
2026/07/24 11.85% 13.05% 9.9% 4.5% 7.93% 2.18% 5% 4.72% 3.78% 3.29%
2026/07/25 14.42% 14.15% 10.98% 2.53% 11.84% 8.93% 3.98% 3.78% 4.52% 2.83%
2026/07/26 15.34% 12.49% 11.09% 2.44% 10.5% 1.56% 3.69% 5.92% 3.91% 3.5%
2026/07/27 13.96% 12.07% 11.68% 2.39% 12.29% 2.29% 2.86% 3.86% 2.86% 2.14%
2026/07/28 13.84% 13.44% 11.97% 2.61% 9.19% 15.15% 2.63% 4.62% 2.57% 2.58%
2026/07/29 16.87% 14.82% 13.69% 3.21% 13.93% 10.9% 1.76% 6.26% 2.01% 1.84%
2026/07/30 15.73% 16.52% 12.64% 4.23% 10.96% 14.06% 3.25% 4.46% 2.21% 1.09%
2026/07/31 15.36% 13.01% 12.27% 8.52% 7.45% 7.38% 4.97% 4.35% 4.16% 1.54%
  • parcelhero.com
  • royalmail.com
  • parcelcompare.com
  • iloveparcels.com
  • parcel2go.com
  • transglobalexpress.co.uk
  • amazon.co.uk
  • parcelmonkey.co.uk
  • kitepackaging.co.uk
  • evri.com

Copyright © Adthena. All rights reserved.

In July 2026, ParcelHero’s PPC spend fluctuated, peaking at 18.85% on July 2nd. Royal Mail surged mid-month, reaching 25.68% on July 11th. ParcelCompare maintained steady growth, while I Love Parcels spiked to 8.52% on July 31st. The month concluded with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for UK Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 201
2026/07/02 212
2026/07/03 218
2026/07/04 216
2026/07/05 220
2026/07/06 225
2026/07/07 223
2026/07/08 218
2026/07/09 215
2026/07/10 220
2026/07/11 228
2026/07/12 220
2026/07/13 234
2026/07/14 238
2026/07/15 234
2026/07/16 231
2026/07/17 219
2026/07/18 206
2026/07/19 198
2026/07/20 220
2026/07/21 238
2026/07/22 239
2026/07/23 247
2026/07/24 239
2026/07/25 249
2026/07/26 250
2026/07/27 238
2026/07/28 233
2026/07/29 196
2026/07/30 194
2026/07/31 184

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July saw a dynamic shift in advertisers, starting at 201 and peaking at 250 mid-month. The month concluded with a decline to 184.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
royalmail.com 6.47%
parcel2go.com 1.47%
transglobalexpress.co.uk 0.56%
parcelhero.com 0.45%
parcelmonitor.com 0.38%
iloveparcels.com -0.48%
evri.com -0.75%
deliveroo.co.uk -0.82%
amazon.co.uk -2.38%
kitepackaging.co.uk -2.44%

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Royal Mail surged with a 6.47% click share increase, while Kite Packaging dropped by 2.44%. Parcel2Go gained 1.47%, contrasting Amazon’s 2.38% decline.

Campaign Efficiency

UK Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date iloveparcels.com parcelhero.com royalmail.com transglobalexpress.co.uk amazon.co.uk parcelcompare.com parcel2go.com kitepackaging.co.uk parcelmonkey.co.uk evri.com
2026/07/01 3.79% 11.29% 3.27% 3.86% 3.53% 11.11% 10.21% 5.88% 5.95% 2.4%
2026/07/02 2.46% 12.68% 2.83% 1.4% 3.89% 11.91% 13.45% 2.41% 10.75% 6.4%
2026/07/03 4.74% 6.82% 1.19% 13.41% 3.87% 6.65% 4.03% 7.31% 3.93% 18.86%
2026/07/04 5.69% 5.39% 1.28% 0.01% 7% 5.88% 4.37% 5.7% 3.23% 31.69%
2026/07/05 8.6% 7.25% 1.31% 0.01% 8.66% 7.52% 4.67% 8.8% 4.19% 14.69%
2026/07/06 4.23% 6.13% 1.33% 1.59% 9.14% 6.27% 7.38% 14.31% 7.96% 6.73%
2026/07/07 5.29% 8.39% 0.91% 17.02% 8.04% 6.87% 6.96% 6.23% 8.84% 1.52%
2026/07/08 6.4% 10.42% 1.09% 0.59% 8.01% 8.59% 6.64% 8.49% 11.85% 1.47%
2026/07/09 4.84% 5.29% 2.21% 14.74% 7.7% 4.15% 4.02% 13.77% 18.54% 1.12%
2026/07/10 4.66% 6.92% 16.64% 4.51% 7.99% 4.91% 7.11% 9.81% 6.05% 2.19%
2026/07/11 7.87% 8.29% 22.18% 0.01% 6.7% 5.99% 6.77% 12.57% 1.14% 3.28%
2026/07/12 6.48% 8.64% 19.23% 0.02% 7.58% 6.56% 9.68% 4.73% 1.31% 5.74%
2026/07/13 3.58% 6.52% 10.97% 2.07% 6.48% 4.5% 8.24% 5.5% 6.46% 2.28%
2026/07/14 3.34% 7.56% 12.06% 2.21% 6.3% 4.8% 10.49% 3.49% 3.97% 2.69%
2026/07/15 4.39% 8.25% 11.12% 2.61% 7.43% 5.14% 11.83% 9.86% 3.31% 2.33%
2026/07/16 3.21% 9.95% 17.18% 2.79% 3.01% 8.1% 15.22% 0.67% 4.3% 3.93%
2026/07/17 5.68% 8.19% 18.22% 2.81% 3.5% 7.54% 8.36% 9.25% 1.4% 2.72%
2026/07/18 7.54% 7.92% 21.23% 0.04% 6.85% 7.53% 8.56% 5.96% 1.35% 4.85%
2026/07/19 2.84% 10.31% 25.36% 0.04% 4.51% 8.43% 11.28% 2.22% 2.23% 7.7%
2026/07/20 3.88% 7.36% 17.33% 2.94% 3.38% 6.68% 11.88% 2.47% 1.83% 4.42%
2026/07/21 3.34% 7.56% 12.06% 2.21% 6.3% 4.8% 10.49% 3.49% 3.97% 2.69%
2026/07/22 4.97% 8.39% 13.04% 2.7% 7.77% 6.09% 10.13% 8.27% 4.55% 2.82%
2026/07/23 5.16% 6.29% 13.09% 13.23% 5.5% 4.72% 8.35% 4.34% 2.89% 2.27%
2026/07/24 7.19% 7.21% 10.64% 1.92% 7.32% 5.5% 8.52% 6.4% 5.25% 3.35%
2026/07/25 4.29% 9.5% 13.95% 3.48% 6.51% 6.92% 12.62% 8.68% 5.71% 3.21%
2026/07/26 3.73% 9.82% 11.83% 1.83% 5.53% 6.59% 9.68% 7.19% 7.19% 3.8%
2026/07/27 3.5% 9.24% 11.02% 2.49% 3.7% 7.74% 12.82% 4.25% 4.53% 2.6%
2026/07/28 3.91% 8.74% 19.5% 14.54% 3.21% 7.35% 8.72% 3.9% 4.4% 2.24%
2026/07/29 5.61% 13.26% 14.55% 5.25% 2.38% 9.81% 16.81% 3.98% 7.76% 2.03%
2026/07/30 7.25% 10.45% 26.71% 6.1% 5.14% 7.68% 11.65% 3.41% 4.23% 1.37%
2026/07/31 14.12% 9.58% 9.38% 8% 7.6% 6.92% 6.42% 5.77% 4.13% 1.45%
  • iloveparcels.com
  • parcelhero.com
  • royalmail.com
  • transglobalexpress.co.uk
  • amazon.co.uk
  • parcelcompare.com
  • parcel2go.com
  • kitepackaging.co.uk
  • parcelmonkey.co.uk
  • evri.com

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In July 2026, iloveparcels.com saw a significant rise, peaking at 14.12% on the 31st. Parcelhero.com maintained a steady presence, while royalmail.com surged mid-month, reaching 26.71% on the 30th. Transglobalexpress.co.uk fluctuated, with notable highs early and late in the month. Amazon.co.uk remained consistent, and parcelcompare.com showed moderate stability. Parcel2go.com experienced a peak on the 29th at 16.81%. Kitepackaging.co.uk and parcelmonkey.co.uk had varied performances, while evri.com started strong but declined towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services - Last month
  1. 1
    Parcel tracking is easy with Evri https://www.evri.com

    Track your Evri parcels and returns with parcel tracking. Learn where to find your parcel number and how to track your package throughout its journey. View Our Services. Download Our App. Get Help.

  2. 2
    Royal mail tracking - Enter your tracking number https://www.parcelmonitor.com

    Track your Royal Mail parcels using Parcel Monitor's global tracking services. Track all Royal Mail packages - just enter your tracking number and get real-time updates. Track your parcel now. 100% free tracking. Find your missing order.

  3. 3
    Mail Tracking - Track a UK Parcel - Parcel Monkey https://www.parcelmonkey.co.uk

    Compare the best parcel delivery prices within seconds and send with Parcel Monkey.

  4. 4
    Sending A Parcel? Choose Us - Send Easily With Royal Mail https://send.royalmail.com

    Collect, send and return parcels and save when you buy postage online. Sending or returning? Save on your postage costs using our affordable delivery options.

  5. 5
    Send Parcels Across the UK - UK's largest postal operator https://www.transglobalexpress.co.uk

    Send parcels across the UK with our new Royal Mail services.

Copyright © Adthena. All rights reserved.

In the competitive world of parcel services, Evri, Parcel Monitor, Parcel Monkey, Royal Mail, and Transglobal Express dominate Google’s PPC landscape. Evri simplifies parcel tracking, while Parcel Monitor offers free, real-time updates. Parcel Monkey emphasizes price comparison, Royal Mail highlights cost-saving postage, and Transglobal Express showcases expansive UK services.

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