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US Pharma & Biotech Research and Development - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
regeneron.com 11.96
gsk.com 9.21
abbvie.com 8.97
lilly.com 8.83
merck.com 4.48
pfizerforall.com 4.25
abbott.com 4.18
evenity.com 3.75
lifemd.com 2.76
sequencing.com 2.42
others 39.19

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In the PPC landscape, Regeneron leads with 11.96% click share, followed by GSK at 9.21%. Others dominate with 39.19%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date lilly.com lifemd.com malemd.com ubrelvyhcp.com ro.co evenity.com pfizerforall.com regeneron.com hims.com abbvie.com
2025/04/01 0% 8.88% 0% 0% 1.52% 0.23% 7.74% 8.29% 1.4% 5.76%
2025/04/02 0% 10.32% 0% 0% 1.71% 0.23% 13.65% 10.59% 0.72% 4.28%
2025/04/03 0.24% 3.41% 2.16% 0% 2.55% 0.33% 12.51% 7.04% 0.61% 4.36%
2025/04/04 5.35% 5.22% 2.85% 1.74% 2.33% 5% 9.21% 5.21% 1.82% 1.94%
2025/04/05 5.88% 4.79% 2.64% 0.01% 4.33% 5.4% 8.56% 7.77% 3.23% 2.15%
2025/04/06 8.99% 3.06% 1.02% 0.01% 7.37% 5.61% 8.39% 6.48% 8.1% 1.12%
2025/04/07 1.14% 4.26% 0% 0.02% 5.4% 4.11% 12.17% 7.52% 4.83% 1.5%
2025/04/08 0.15% 5.48% 0.92% 0.03% 6.08% 3.01% 14.41% 4.49% 4.8% 0.55%
2025/04/09 1.94% 3.92% 2.86% 0.03% 4.94% 3.54% 13.47% 9.52% 1.19% 0.08%
2025/04/10 1.8% 7.04% 0% 0.03% 3.77% 3.97% 15.78% 3.78% 0% 6.65%
2025/04/11 5.59% 6.7% 0% 0.05% 5.8% 4.19% 14.71% 4.85% 0.06% 0.55%
2025/04/12 6.6% 7.09% 0% 3.63% 3.77% 9.63% 11.88% 5.45% 0% 1.04%
2025/04/13 3.35% 6.57% 0% 1.9% 4.46% 10.86% 10.57% 5.19% 0.05% 3.69%
2025/04/14 4.54% 3.75% 0% 1.81% 6.22% 9.48% 7.75% 3.84% 0.56% 2.56%
2025/04/15 9.22% 5.22% 0.83% 0.04% 3.37% 8.89% 10.15% 4.28% 0.29% 3.4%
2025/04/16 6.22% 7.09% 3.22% 0.04% 5.52% 6.15% 5.1% 5.17% 0.24% 0%
2025/04/17 5.84% 3.52% 1.58% 2.86% 8.13% 4.16% 3.33% 3.57% 9.47% 1.14%
2025/04/18 12.48% 4.71% 2.75% 3.77% 5.3% 5.5% 4.43% 1.86% 3.08% 0.8%
2025/04/19 9.16% 2.1% 2.89% 2.88% 6.13% 8.03% 7.34% 5.17% 0.24% 1.64%
2025/04/20 9.22% 5.21% 0.74% 3.05% 2.38% 11.29% 8.24% 1.1% 0.73% 3.85%
2025/04/21 3.53% 7.15% 2.79% 4.5% 5.36% 8.81% 4.1% 2.22% 0.2% 3.07%
2025/04/22 3.82% 3.63% 4.22% 0.05% 5.58% 8.51% 7.86% 3.04% 0.39% 2.29%
2025/04/23 2.67% 6.41% 7.49% 5.9% 7.79% 8.53% 7.77% 0.01% 0.05% 1.32%
2025/04/24 1.88% 3.38% 2.17% 0.05% 9.23% 10.1% 6.71% 3.61% 0.54% 0.08%
2025/04/25 5.9% 2.28% 0% 5.78% 2.5% 17.27% 10.86% 0.66% 0.25% 0%
2025/04/26 8.86% 7.11% 1.51% 3.09% 4.84% 9.72% 8.2% 1.59% 2.89% 1.92%
2025/04/27 11.88% 7.61% 4.83% 0.03% 7.83% 13.26% 10.31% 2.79% 0.33% 3.69%
2025/04/28 9.31% 7.17% 2.39% 10.23% 2.83% 11.68% 6.9% 0.22% 0.67% 0%
2025/04/29 11.07% 5.96% 14.85% 2.8% 4.3% 8.05% 10.49% 0% 0.29% 0%
2025/04/30 15.02% 9.45% 6.62% 6.18% 5.67% 4.72% 3.56% 1.48% 0.64% 0%

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April saw dynamic shifts in PPC spend. Lilly.com surged to 15.02% by month’s end, while Pfizerforall.com peaked early, then tapered to 3.56%. Evenity.com and Ubrelvyhcp.com showed notable fluctuations, ending at 4.72% and 6.18%, respectively.

Market Exposure

Competitor Count for US Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 353
2025/04/02 334
2025/04/03 362
2025/04/04 384
2025/04/05 396
2025/04/06 398
2025/04/07 394
2025/04/08 382
2025/04/09 361
2025/04/10 397
2025/04/11 368
2025/04/12 368
2025/04/13 357
2025/04/14 373
2025/04/15 341
2025/04/16 377
2025/04/17 444
2025/04/18 421
2025/04/19 391
2025/04/20 381
2025/04/21 394
2025/04/22 386
2025/04/23 382
2025/04/24 364
2025/04/25 292
2025/04/26 328
2025/04/27 297
2025/04/28 288
2025/04/29 270
2025/04/30 296

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April began with 353 advertisers, peaking at 444 mid-month. A decline followed, ending with 296. The month showcased dynamic shifts, highlighting competitive fluctuations.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lilly.com 7.73%
evenity.com 2.09%
pfizerclinicaltrials.com 1.15%
malemd.com 1.11%
ro.co 1.09%
pfizerforall.com -0.94%
abbvie.com -1.83%
gsk.com -2.41%
abbott.com -4.22%
regeneron.com -8.12%

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Lilly.com surged with a 7.73% click share increase, while regeneron.com plummeted by 8.12%. Evenity.com and pfizerclinicaltrials.com also saw positive gains.

Campaign Efficiency

US Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date lilly.com lifemd.com ro.co pfizerforall.com evenityproliahcp.com evenity.com merck.com regeneron.com gsk.com abbvie.com
2025/04/01 0% 7.05% 1% 6.59% 0% 0.48% 0% 6.43% 4.83% 8.4%
2025/04/02 0% 9.3% 1.36% 12.85% 0% 0.55% 0% 8.63% 4.93% 5.48%
2025/04/03 0.19% 2.77% 1.92% 10.69% 0% 0.7% 0% 5.65% 4.71% 7.32%
2025/04/04 6.28% 4.85% 1.98% 9.77% 0.71% 2.37% 0.39% 6.52% 2.36% 3.93%
2025/04/05 5.83% 4.9% 3.12% 9.57% 1.39% 2.1% 0.18% 9.4% 4.84% 3.58%
2025/04/06 8.21% 3.08% 5.87% 9.84% 1.48% 2.45% 0.29% 6.78% 3.17% 2.06%
2025/04/07 0.71% 4.06% 3.45% 12.83% 1.17% 2.63% 1.39% 8.32% 4.71% 2.61%
2025/04/08 0.12% 5.15% 3.89% 15.04% 2.67% 2.37% 1.14% 5.56% 3.74% 1.46%
2025/04/09 2.44% 4.38% 3.35% 15.38% 1.35% 1.05% 1.64% 9.37% 0.72% 0.08%
2025/04/10 0.83% 6.67% 2.88% 16.72% 1.66% 2.67% 1.17% 4.37% 2.45% 9.54%
2025/04/11 5.57% 6.07% 4.14% 15.51% 1.74% 2.39% 6.92% 5.69% 4.97% 1.58%
2025/04/12 5.03% 7.05% 2.98% 13.76% 2.81% 4.13% 7.15% 6.93% 2.42% 1.35%
2025/04/13 1.19% 6.35% 3.64% 12.37% 0.94% 3.42% 5.58% 6.15% 3.62% 5.36%
2025/04/14 3.25% 3.62% 4.65% 9.76% 0.54% 3.1% 5.14% 4.77% 2.38% 4.04%
2025/04/15 6.73% 4.88% 2.38% 11.2% 1.91% 3.18% 6.23% 5.12% 2.74% 6.14%
2025/04/16 3.66% 7.5% 4.36% 6.64% 1.47% 2.42% 6.2% 6.14% 3.07% 0%
2025/04/17 4.55% 3.56% 6.49% 4.13% 1.66% 1.97% 7.25% 4.57% 3.3% 1.5%
2025/04/18 10.33% 4.25% 4.55% 4.88% 2.09% 1.82% 3.67% 2.92% 2.73% 1.07%
2025/04/19 7.36% 2.21% 5.91% 8.89% 2.55% 2.85% 0.44% 7.28% 2.2% 2.44%
2025/04/20 9.63% 4.42% 2.17% 10.14% 2.87% 3.82% 1.09% 1.8% 2.97% 5.53%
2025/04/21 3.58% 6.63% 4.94% 4.32% 2.26% 3.78% 7.02% 2.89% 0.58% 6.53%
2025/04/22 1.8% 3.12% 4.02% 7.57% 4.55% 3.5% 8.04% 3.95% 2.15% 3.58%
2025/04/23 1.71% 5.82% 6.57% 9.13% 3.77% 3.02% 0.69% 0.05% 1.49% 1.92%
2025/04/24 1.36% 3.68% 8.1% 8.66% 3.17% 3.66% 0.21% 3.76% 1.87% 0.11%
2025/04/25 4.65% 2.98% 2.78% 13.42% 4.6% 5.85% 0.5% 1.08% 0% 0%
2025/04/26 8.91% 7.71% 4.02% 10.37% 2.87% 3.6% 2.24% 2.04% 2.67% 3.04%
2025/04/27 12.42% 7.62% 6.74% 12.17% 3.02% 4.44% 2.99% 2.45% 4.08% 5.44%
2025/04/28 7.28% 8.08% 4.65% 9.3% 3.52% 4.17% 1.64% 0.51% 1.03% 0%
2025/04/29 13.24% 6.36% 4.64% 13.96% 3.82% 3.06% 0% 0% 2.37% 0%
2025/04/30 16.48% 10.44% 5.4% 4.5% 2.78% 1.81% 1.76% 1.33% 0.66% 0%

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April saw dynamic shifts in PPC impressions. Lilly.com surged late, peaking at 16.48%. Pfizerforall.com led early, reaching 16.72%. Lifemd.com and ro.co maintained steady growth. The month concluded with lilly.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Abbott's Health Technology https://www.abbott.com

    Abbott Life-Changing Tech — At Abbott, we help people live better and healthier with our life‐changing technologies.

  2. 2
    AbbVie Inc. - A Biopharmaceutical Company https://www.abbvie.com/

    Find The Company's Mission, Principles & Culture. See What We Do Beyond Treating Diseases. See What AbbVie Does To Make An Impact On Patients' Lives. Learn About What We Care About. About AbbVie.

  3. 3
    Merck Pharmaceuticals | Research & Development Process https://www.merck.com

    Visit the Official Merck Site to Access Information About Our Medical Research. Our Goal is to...

  4. 4
    PfizerForAll™ - Welcome To Patient Resources https://www.pfizerforall.com/

    Pfizer Has Your Back with Answers and Care, All in One Place at PfizerForAll. Information You Can Access Right Now. Visit PfizerForAll To Learn More. Types: Resources, Support, FAQs.

  5. 5
    Industry-Leading Biotechnology - Pushing The Bounds of Science https://www.regeneron.com/

    Learn about our homegrown technologies and novel approaches to drug discovery. Technology is foundational to our work inventing new medicines.

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Abbott’s ad highlights life-changing tech, while AbbVie emphasizes its mission and impact. Merck focuses on medical research, Pfizer offers patient resources, and Regeneron showcases innovative biotechnology. Each ad uniquely positions its brand in the pharmaceutical landscape.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.