US Pharma & Biotech Research and Development - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Research and Development – US

Google AI Overview visibility for Pharma & Biotech Research and Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 64.2523661714
35.7476338286
64%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 2%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lilly.com 24.8
abbvie.com 8.31
ro.co 6.21
regeneron.com 5.92
pfizerforall.com 4.93
merck.com 3.47
ziphealth.co 3.44
sequencing.com 3.29
bms.com 3.22
gsk.com 2.89
others 33.52
  • lilly.com - 24.8%
  • abbvie.com - 8.31%
  • ro.co - 6.21%
  • regeneron.com - 5.92%
  • pfizerforall.com - 4.93%
  • merck.com - 3.47%
  • ziphealth.co - 3.44%
  • sequencing.com - 3.29%
  • bms.com - 3.22%
  • gsk.com - 2.89%
  • others - 33.52%

Copyright © Adthena. All rights reserved.

Lilly.com leads with 24.8% click share, while others collectively hold 33.52%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lilly.com ro.co pfizerforall.com wegovy.com ziphealth.co evenity.com rugiet.com abbvie.com hims.com novonordisk-us.com
2026/04/01 17.84% 0.36% 18.05% 0.01% 0% 3.89% 0% 2.39% 0.01% 3.85%
2026/04/02 24.73% 1.07% 16.18% 0.01% 0% 3.09% 0% 3.58% 0.01% 0%
2026/04/03 39.68% 3.15% 8.13% 0.04% 0% 3.37% 0% 3.94% 0.01% 2.89%
2026/04/04 34.08% 5.08% 9.31% 0.07% 0% 3.68% 0% 4.85% 0.94% 3.29%
2026/04/05 32.78% 7.47% 8.54% 1.14% 0% 3.58% 0% 4.02% 1.68% 3.8%
2026/04/06 20.34% 6.04% 14.28% 1.65% 0% 2.58% 0% 2.21% 0.15% 4.62%
2026/04/07 26.43% 7.5% 10.51% 2.52% 0% 3.32% 0% 2.4% 1.65% 3.79%
2026/04/08 15.95% 10.68% 12.98% 1.43% 0% 5.47% 0% 3.33% 0.02% 2.89%
2026/04/09 15.67% 10% 9.91% 1.02% 9.75% 3.92% 3.94% 1.81% 1.04% 2.33%
2026/04/10 20.45% 9.63% 10.74% 2.14% 6.32% 3.59% 3.5% 1.77% 0.47% 4.95%
2026/04/11 24.36% 15.99% 8.65% 1.06% 6.12% 0.87% 2.39% 2.76% 0.83% 4.07%
2026/04/12 17.03% 16.42% 8.11% 0.99% 11.11% 2.24% 2.85% 3.42% 1.4% 4.03%
2026/04/13 22.86% 12.73% 9.59% 0.02% 5.62% 2.03% 2.48% 2.77% 0.6% 0.59%
2026/04/14 16.76% 15.95% 8.24% 3.18% 6.92% 3.34% 2.63% 1.39% 3.24% 3.77%
2026/04/15 15.21% 16.46% 6.69% 2.15% 8.19% 3.3% 3.96% 1.48% 2.42% 2.39%
2026/04/16 14.69% 15.53% 5.89% 2.16% 8.91% 3.11% 4.09% 1.94% 1.87% 1.54%
2026/04/17 25.46% 12.45% 7.16% 1.02% 7.73% 2.33% 3.54% 1.01% 1.88% 0.59%
2026/04/18 26.48% 10.29% 6.22% 4.52% 8.32% 2.63% 2.96% 2.35% 2.12% 0%
2026/04/19 25.45% 9.74% 8.88% 2.93% 6.2% 1.03% 2.47% 3.53% 2.08% 0%
2026/04/20 21.16% 11.1% 9.23% 0.03% 7.1% 2.71% 2.66% 0.35% 2.2% 0%
2026/04/21 21.13% 9.19% 10.05% 3.82% 3.65% 3.11% 1.72% 2.24% 1.17% 0%
2026/04/22 17.6% 12.68% 8.38% 3.24% 6.93% 3.79% 3.56% 1.36% 1.58% 0%
2026/04/23 17.55% 12.91% 8.1% 2.4% 6.07% 2.33% 3.04% 1.33% 2.62% 0%
2026/04/24 27.4% 13.54% 7.67% 0.05% 4.27% 1.99% 2.13% 1.23% 1.43% 0%
2026/04/25 30.4% 15.07% 6.93% 1.04% 3.67% 2.08% 2.15% 1.77% 2.52% 0%
2026/04/26 22.8% 13.17% 6.7% 1.07% 5.28% 2.68% 2.14% 3.53% 2.76% 0%
2026/04/27 28.14% 8.51% 8.72% 1.14% 5.52% 3.62% 2.38% 0.7% 1.58% 0%
2026/04/28 19.97% 16.36% 9.21% 2.38% 5.89% 2.1% 1.92% 1.64% 1.58% 0%
2026/04/29 20.11% 14.29% 9.41% 3.18% 5.27% 2.23% 1.99% 1.01% 1.33% 0%
2026/04/30 23.26% 16.21% 7.46% 4.83% 4.5% 4.32% 1.95% 1.38% 0.81% 0%
  • lilly.com
  • ro.co
  • pfizerforall.com
  • wegovy.com
  • ziphealth.co
  • evenity.com
  • rugiet.com
  • abbvie.com
  • hims.com
  • novonordisk-us.com

Copyright © Adthena. All rights reserved.

Lilly.com led April with fluctuating spend, peaking at 39.68% on April 3. Ro.co steadily increased, while Pfizerforall.com saw a decline. Wegovy.com and Ziphealth.co showed modest gains. April ended with diverse spending patterns.

Market Exposure

Competitor Count for US Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 432
2026/04/02 452
2026/04/03 469
2026/04/04 456
2026/04/05 460
2026/04/06 471
2026/04/07 476
2026/04/08 476
2026/04/09 475
2026/04/10 475
2026/04/11 446
2026/04/12 455
2026/04/13 486
2026/04/14 475
2026/04/15 456
2026/04/16 427
2026/04/17 438
2026/04/18 432
2026/04/19 437
2026/04/20 450
2026/04/21 455
2026/04/22 450
2026/04/23 454
2026/04/24 456
2026/04/25 447
2026/04/26 445
2026/04/27 457
2026/04/28 460
2026/04/29 458
2026/04/30 447

Copyright © Adthena. All rights reserved.

April began with 432 advertisers, peaking at 486 mid-month. Fluctuations followed, ending at 447.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lilly.com 2.44%
ro.co 1.41%
ziphealth.co 0.83%
ubrelvyhcp.com 0.67%
wegovy.com 0.55%
merck.com -0.3%
sequencing.com -0.72%
novonordisk-us.com -1.95%
bms.com -2.02%
abbvie.com -3.19%

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Lilly.com surged with a 2.44% click share increase, while Abbvie.com faced a 3.19% decline. Ro.co and Ziphealth.co also gained, contrasting with declines from Bms.com and Novonordisk-us.com.

Campaign Efficiency

US Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lilly.com ro.co pfizerforall.com ziphealth.co regeneron.com rugiet.com abbvie.com merck.com bms.com novonordisk-us.com
2026/04/01 11.38% 0.39% 14.7% 0% 1.53% 0% 3.43% 2.63% 5.6% 3.41%
2026/04/02 16.53% 1.11% 14.57% 0% 1.17% 0% 5.7% 2.36% 6.45% 0%
2026/04/03 27.7% 3.03% 7.56% 0% 3.02% 0% 6.56% 2.14% 1.12% 3.07%
2026/04/04 23.79% 4.85% 8.46% 0% 5.02% 0% 7.7% 3.48% 3.03% 3.69%
2026/04/05 23.54% 7.43% 7.56% 0% 3.24% 0% 6.29% 2.7% 2.02% 4.1%
2026/04/06 13.74% 5.93% 12.57% 0% 1.17% 0% 3.45% 3.13% 2.62% 5.1%
2026/04/07 19.6% 6.71% 9.43% 0% 2.44% 0% 3.95% 4.01% 2.24% 4.1%
2026/04/08 10.29% 10.93% 10.92% 0% 2.46% 0% 4.91% 4.07% 2.38% 3.26%
2026/04/09 10.1% 11.65% 8.17% 10.52% 2.79% 4.91% 2.6% 1.74% 1.29% 2.34%
2026/04/10 12.94% 10.32% 9.11% 7% 1.87% 4.54% 2.76% 4.55% 2.29% 5.86%
2026/04/11 16.19% 16.55% 7.39% 6.95% 3.24% 3.06% 4.38% 1.67% 2.06% 4.52%
2026/04/12 10.91% 16.04% 6.59% 11.83% 3.4% 3.48% 5.32% 1.49% 1.15% 4.21%
2026/04/13 14.87% 13.83% 7.41% 5.66% 3.69% 2.84% 3.85% 2.7% 1.62% 0.74%
2026/04/14 10.95% 16.52% 6.61% 7.73% 1.26% 3.43% 2.07% 2.93% 0.88% 3.99%
2026/04/15 9.55% 18.87% 5.14% 8.49% 1.57% 4.69% 2.09% 1.47% 2.95% 2.31%
2026/04/16 9.41% 16.46% 4.09% 9.36% 2.42% 4.98% 2.71% 2.15% 3.58% 1.63%
2026/04/17 17.52% 13.65% 5.62% 8.72% 3.28% 4.56% 1.6% 2.71% 2.21% 0.81%
2026/04/18 18.71% 10.35% 5.31% 9.74% 2.47% 3.91% 3.81% 2.77% 1.58% 0%
2026/04/19 17.83% 10.09% 7.62% 7.17% 4.22% 3.3% 5.77% 2.89% 2.23% 0%
2026/04/20 14.07% 11.57% 7.38% 7.83% 3.29% 3.3% 0.23% 2.66% 2.01% 0%
2026/04/21 14.48% 10.43% 8.04% 4.14% 2.94% 2.25% 3.21% 2.02% 1.64% 0%
2026/04/22 12.53% 14.58% 6.8% 7.65% 2.19% 4.48% 2.03% 1.82% 1.75% 0%
2026/04/23 12.03% 12.71% 6.56% 6.7% 2.4% 3.78% 1.74% 1.54% 1.38% 0%
2026/04/24 19.87% 14.54% 6.47% 4.93% 1.48% 2.76% 1.93% 3.17% 0.4% 0%
2026/04/25 22.45% 17.29% 5.87% 4.29% 1.28% 2.85% 2.63% 2.35% 0% 0%
2026/04/26 15.91% 14.2% 5.47% 5.67% 1.12% 2.55% 5.28% 1.86% 0.37% 0%
2026/04/27 20.41% 8.22% 7.6% 6.52% 1.87% 3.11% 1.16% 2.21% 0% 0%
2026/04/28 13.56% 18.82% 7.39% 6.3% 3.39% 2.33% 2.5% 2.47% 0% 0%
2026/04/29 14.28% 15.32% 7.58% 5.67% 2.94% 2.41% 1.64% 1.67% 0% 0%
2026/04/30 18.11% 17.29% 6.66% 5.08% 3.25% 2.54% 2.21% 1.05% 0% 0%
  • lilly.com
  • ro.co
  • pfizerforall.com
  • ziphealth.co
  • regeneron.com
  • rugiet.com
  • abbvie.com
  • merck.com
  • bms.com
  • novonordisk-us.com

Copyright © Adthena. All rights reserved.

In April 2026, lilly.com led with fluctuating impressions, peaking at 27.7% on April 3. Ro.co steadily rose, reaching 18.87% mid-month. Pfizerforall.com saw a decline, while ziphealth.co maintained moderate levels. Regeneron.com and rugiet.com had minor variations. Abbvie.com and merck.com showed inconsistent trends. Bms.com and novonordisk-us.com had minimal presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development - Last month
  1. 1
    Zepbound® (tirzepatide) - A Lilly Medicine https://zepbound.lilly.com/

    FDA-Approved Treatment. Indications & Safety Summary with Warnings. A Lilly Medicine.

  2. 2
    Merck Pharmaceuticals | Research & Development Process https://www.merck.com

    Visit the Official Merck Site to Access Information About Our Medical Research. Cutting-edge Research is at the Core of Who we are and What we do.

  3. 3
    Novo Nordisk US - Patient Access Starts Here https://www.novonordisk-us.com/

    Understand costs, coverage, and where support may be available. Start with a clear guide to Wegovy access and affordability options.

  4. 4
    PfizerForAll™ - Resources In One Place https://www.pfizerforall.com/

    Welcome to PfizerForAll. Answers and Care, All In One Place. Information You Can Access Right Now. Visit PfizerForAll To Learn More.

  5. 5
    Eli Lilly's Zepbound - Lowest Price, Guaranteed https://www.ro.co/zepbound/vials

    Ongoing reqd membership & med cost vary. See Rx warning.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals, Lilly’s Zepbound® stands out with its FDA-approved assurance, while Merck emphasizes its cutting-edge research ethos. Novo Nordisk focuses on patient access and affordability, Pfizer centralizes resources for comprehensive care, and Ro.co highlights cost-effectiveness for Zepbound.

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