US Pharma & Biotech Research and Development - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Research and Development – US

Google AI Overview visibility for Pharma & Biotech Research and Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 81.2341933777
18.7658066223
81%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 2%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lilly.com 39.07
merck.com 5.39
gsk.com 4.37
ro.co 3.92
pfizerforall.com 3.91
regeneron.com 3.75
evenity.com 3.11
abbvie.com 3.02
ubrelvyhcp.com 2.35
sequencing.com 1.8
others 29.31
  • lilly.com - 39.07%
  • merck.com - 5.39%
  • gsk.com - 4.37%
  • ro.co - 3.92%
  • pfizerforall.com - 3.91%
  • regeneron.com - 3.75%
  • evenity.com - 3.11%
  • abbvie.com - 3.02%
  • ubrelvyhcp.com - 2.35%
  • sequencing.com - 1.8%
  • others - 29.31%

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In the PPC landscape, Lilly.com dominates with 39.07% click share, overshadowing Merck.com at 5.39%. Others collectively hold 29.31%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lilly.com evenity.com pfizerforall.com ro.co ubrelvyhcp.com merck.com tecvayli.com scemblix.com capvaxive.com ziphealth.co
2026/09/01 43.47% 2.62% 2.73% 4.55% 1.64% 1.67% 0.34% 1.45% 0.98% 3.89%
2026/09/02 43.39% 0.49% 0.89% 8.51% 1.98% 1.99% 0.29% 1.97% 1.14% 6.16%
2026/09/03 45.26% 0.7% 0.64% 8.17% 2.73% 1.38% 0.35% 1.39% 1.31% 5.79%
2026/09/04 46.33% 1.8% 0.81% 5.78% 1.36% 1.43% 0.25% 1.81% 1.23% 5.28%
2026/09/05 38.59% 1.84% 6.66% 8.62% 1.68% 1.89% 0.52% 1.72% 0.72% 7.08%
2026/09/06 41.24% 3.49% 6.41% 5.1% 2.05% 2.41% 1.1% 1.42% 0.95% 4.81%
2026/09/07 38.29% 4.68% 5.83% 5.09% 1.29% 2.29% 0.62% 1.49% 0.7% 5.21%
2026/09/08 42.72% 3.02% 6.33% 3.64% 1.81% 2.38% 0.48% 1.74% 1.03% 3.25%
2026/09/09 39.2% 3.37% 6.97% 4.64% 1.77% 2.03% 0.46% 1.3% 1.02% 1.58%
2026/09/10 39.07% 3.71% 5.88% 5.91% 1.61% 1.97% 0.63% 1.68% 0.99% 3.97%
2026/09/11 37.46% 4.34% 5.56% 7.86% 1.53% 2.06% 0.85% 1.02% 0.97% 1.63%
2026/09/12 39.47% 6.74% 6.45% 4.47% 1.45% 2.03% 0.88% 1.77% 1.21% 0.53%
2026/09/13 39.53% 6.36% 5.94% 5.53% 1.11% 2.42% 0.96% 1% 0.99% 0.83%
2026/09/14 38.04% 6.3% 6.72% 4.93% 1.59% 1.6% 0.9% 1.41% 0.94% 2.31%
2026/09/15 32.15% 7.98% 8.22% 4.55% 2.99% 1.87% 1.3% 1.37% 1.18% 0.02%
2026/09/16 30.58% 8.52% 8.1% 3.84% 2.51% 2.19% 1.53% 1.62% 1.03% 0.97%
2026/09/17 26.85% 8.79% 5.91% 4.32% 2.57% 2.15% 1.59% 1.82% 1.18% 0.95%
2026/09/18 27.35% 9.05% 6.98% 3.78% 3.05% 2.51% 1.62% 1.69% 1.1% 0.94%
2026/09/19 39.34% 7.35% 6.02% 3.63% 2.72% 2.03% 1.37% 1.34% 1.06% 1.24%
2026/09/20 33.08% 7.47% 6.04% 9.07% 2.58% 2.24% 1.46% 1.2% 1.11% 1.27%
2026/09/21 28.18% 9.24% 8.15% 3.05% 3.24% 1.88% 1.61% 1.46% 1.34% 0.29%
2026/09/22 29.15% 8.82% 7.57% 8.19% 2.22% 1.87% 1.65% 2.03% 1.3% 0.28%
2026/09/23 29.89% 8.54% 7.26% 10.52% 2.55% 1.57% 1.2% 1.19% 1.12% 1.41%
2026/09/24 35.55% 7.93% 6.22% 3.33% 2.74% 1.59% 1.29% 1.34% 0.94% 0.82%
2026/09/25 29.6% 7.96% 6.46% 8.25% 2.08% 1.92% 1.61% 1.45% 1.11% 0.82%
2026/09/26 37.96% 7.72% 5.99% 5.66% 2.55% 1.68% 1.56% 1.11% 1.09% 0%
2026/09/27 33.08% 7.38% 5.85% 6.61% 2% 1.53% 1.42% 1.41% 0.84% 2.28%
2026/09/28 28.02% 9.27% 7.79% 7.05% 2.81% 0.74% 1.53% 1.64% 1.15% 0.49%
2026/09/29 26.22% 8.76% 6.83% 6.34% 2.88% 1.79% 1.71% 1.57% 1.22% 1%
2026/09/30 24% 9.64% 6.42% 4.17% 3.85% 2.86% 1.94% 1.87% 1.51% 0.31%
  • lilly.com
  • evenity.com
  • pfizerforall.com
  • ro.co
  • ubrelvyhcp.com
  • merck.com
  • tecvayli.com
  • scemblix.com
  • capvaxive.com
  • ziphealth.co

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Lilly.com started strong but declined, ending at 24.00. Evenity.com rose steadily, finishing at 9.64. Pfizerforall.com fluctuated, closing at 6.42. Ro.co peaked mid-month, ending at 4.17.

Market Exposure

Competitor Count for US Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 364
2026/09/02 372
2026/09/03 370
2026/09/04 364
2026/09/05 368
2026/09/06 391
2026/09/07 412
2026/09/08 411
2026/09/09 413
2026/09/10 410
2026/09/11 405
2026/09/12 412
2026/09/13 413
2026/09/14 393
2026/09/15 406
2026/09/16 401
2026/09/17 395
2026/09/18 405
2026/09/19 396
2026/09/20 388
2026/09/21 385
2026/09/22 387
2026/09/23 381
2026/09/24 395
2026/09/25 385
2026/09/26 373
2026/09/27 375
2026/09/28 388
2026/09/29 379
2026/09/30 382

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 364 and peaking at 413 mid-month. The month concluded with a slight dip, ending at 382.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
regeneron.com 2.85%
evenity.com 1.98%
ubrelvyhcp.com 1.03%
wegovy.com 0.99%
modernatx.com 0.95%
hims.com -0.37%
rugiet.com -0.43%
zoetispetcare.com -0.77%
ziphealth.co -1.59%
lilly.com -8.47%

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Regeneron.com surged with a 2.85% click share increase, while lilly.com faced an 8.47% decline. Evenity.com rose by 1.98%, contrasting with ziphealth.co’s 1.59% drop.

Campaign Efficiency

US Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lilly.com ubrelvyhcp.com ro.co pfizerforall.com merck.com evenity.com abbvie.com gsk.com zavzpret.com ziphealth.co
2026/09/01 27.28% 3.75% 6.12% 2.4% 3.26% 1.23% 0.98% 1.28% 0.79% 4.68%
2026/09/02 26.01% 4.16% 11.82% 0.98% 3.8% 0.18% 0.86% 1.42% 1.43% 6.95%
2026/09/03 26.43% 5.56% 10.73% 0.72% 2.63% 0.29% 2.02% 1.63% 1.97% 6.43%
2026/09/04 29.57% 3.2% 8.24% 1.03% 2.75% 0.83% 2.77% 1.34% 0.77% 6.23%
2026/09/05 23.03% 3.49% 11.44% 6.18% 3.56% 0.9% 4.34% 1.7% 1.24% 8.07%
2026/09/06 26.11% 4.46% 6.82% 6.18% 4.55% 1.67% 2.84% 2.23% 0.85% 5.45%
2026/09/07 23.46% 2.73% 6.43% 5.49% 4.38% 2.03% 2.86% 1.64% 1.22% 5.76%
2026/09/08 27.13% 3.9% 4.33% 6.11% 4.59% 1.47% 2.37% 2.22% 1.71% 3.8%
2026/09/09 23.41% 3.8% 6.35% 6.39% 3.86% 1.54% 0.86% 2.2% 1.63% 1.85%
2026/09/10 24.1% 3.6% 9.17% 5.5% 3.96% 1.7% 0.91% 1.68% 1.19% 4.53%
2026/09/11 21.89% 3.23% 11.64% 4.79% 3.68% 2.03% 1.42% 1.4% 1.89% 1.71%
2026/09/12 25.16% 3.14% 6.38% 6.2% 4.01% 3.45% 2.43% 2.26% 1.88% 0.55%
2026/09/13 25.08% 2.28% 7.89% 5.75% 4.59% 2.97% 2.15% 1.62% 2.2% 0.89%
2026/09/14 24.04% 3.44% 6.27% 6.77% 3.13% 3.36% 1.46% 1.82% 2.03% 2.53%
2026/09/15 19.65% 6.01% 6.25% 7.41% 3.45% 3.82% 1.53% 0.88% 4% 0.05%
2026/09/16 19.34% 5.04% 5.83% 7.28% 4.1% 4.33% 0.86% 1.14% 3.33% 1.12%
2026/09/17 16.55% 5.26% 5.4% 4.92% 3.88% 4.56% 2.33% 1.54% 2.04% 1.07%
2026/09/18 17.34% 6.02% 4.67% 5.71% 4.43% 4.11% 2.88% 1.46% 1.58% 1.02%
2026/09/19 26.38% 5.68% 5.35% 5.54% 3.84% 3.35% 1.44% 2.11% 1.45% 1.41%
2026/09/20 20.64% 5.05% 12.34% 5.16% 4.11% 3.5% 3.32% 1.89% 1.45% 1.39%
2026/09/21 17.94% 6.41% 4.44% 7.08% 3.28% 4.54% 3.17% 1.37% 1.42% 0.28%
2026/09/22 18.29% 4.62% 11.05% 6.8% 3.36% 4.56% 0.12% 1.38% 2.12% 0.28%
2026/09/23 17.62% 5.02% 14.79% 6.4% 2.82% 4.17% 1.66% 1.34% 2.69% 1.37%
2026/09/24 22.69% 5.71% 4.48% 5.67% 3.06% 3.73% 1.55% 1.35% 1.69% 0.83%
2026/09/25 18% 4.1% 12.19% 5.39% 3.42% 3.63% 1.47% 1.28% 1.25% 0.79%
2026/09/26 24.47% 5.28% 8.23% 5.49% 3.2% 3.44% 1.63% 2% 0.65% 0%
2026/09/27 21.66% 4.15% 10.04% 5.31% 2.87% 3.68% 0.82% 2.2% 0.91% 2.45%
2026/09/28 17.4% 5.59% 9.66% 7.04% 1.35% 4.35% 2.31% 1.32% 1.66% 0.54%
2026/09/29 16.11% 5.77% 9.37% 6.21% 3.34% 3.98% 1.5% 1.49% 1.95% 1.05%
2026/09/30 14.12% 7.51% 5.7% 5.7% 5.09% 4.3% 1.69% 1.47% 0.58% 0.3%
  • lilly.com
  • ubrelvyhcp.com
  • ro.co
  • pfizerforall.com
  • merck.com
  • evenity.com
  • abbvie.com
  • gsk.com
  • zavzpret.com
  • ziphealth.co

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In September 2026, lilly.com saw a fluctuating impression share, peaking at 29.57% on the 4th, but ending at 14.12%. Meanwhile, ubrelvyhcp.com steadily increased, finishing strong at 7.51%. Ro.co experienced highs and lows, closing at 5.7%. Pfizerforall.com maintained a consistent presence, ending at 5.7%. Merck.com showed a slight rise, concluding at 5.09%. Evenity.com gradually increased, finishing at 4.3%. Abbvie.com had a modest presence, ending at 1.69%. Gsk.com remained stable, closing at 1.47%. Zavzpret.com fluctuated, ending at 0.58%. Ziphealth.co had a varied month, finishing at 0.3%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development - Last month
  1. 1
    AbbVie Inc - A Biopharmaceutical Company https://www.abbvie.com/

    See What AbbVie Does To Make An Impact On Patients' Lives. Learn About What We Care About. Find The Company's Mission, Principles & Culture...

  2. 2
    Clinical Trial Phases - Find a Clinical Trial https://www.lilly.com/clinical/trials

    Cancer can change lives, but clinical trials can change cancer. Learn more here.

  3. 3
    Merck Company Overview - Who We Are? https://www.merck.com/company/overview

    We Aspire to be the Premier, Research-intensive Biopharmaceutical Company. We’re at the...

  4. 4
    PfizerForAll™ - Resources In One Place https://www.pfizerforall.com/

    Welcome to PfizerForAll. Answers and Care, All In One Place. Pfizer Has Your Back with Answers and Care, All in One Place at PfizerForAll.

  5. 5
    Eli Lilly's Zepbound - Zepbound Prescribed Online https://www.ro.co/zepbound/vials

    Ongoing reqd membership & med cost vary. See Rx warning.

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In the competitive landscape of pharmaceuticals, AbbVie, Lilly, Merck, Pfizer, and Eli Lilly stand out with compelling narratives. AbbVie emphasizes its mission and impact on patients, while Lilly highlights the transformative power of clinical trials. Merck aspires to be a premier research entity, Pfizer offers comprehensive resources, and Eli Lilly focuses on accessible prescriptions.

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