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AUS Pharma & Biotech Research and Development - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
wehi.edu.au 21.21
unimelb.edu.au 20.7
uq.edu.au 16.98
uts.edu.au 10.34
hri.org.au 8.61
health.gov.au 7.78
isac-net.org 4.2
hudson.org.au 3.66
rmit.edu.au 2.38
medworld.com 1.35
others 2.79

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In the competitive landscape of Google PPC, wehi.edu.au leads with 21.21% click share, closely followed by unimelb.edu.au at 20.7%. Others collectively hold 2.79%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date uq.edu.au wehi.edu.au hudson.org.au hri.org.au isac-net.org health.gov.au uts.edu.au rmit.edu.au unimelb.edu.au careergirls.org
2025/03/01 38.99% 8.29% 1.81% 3.15% 1.29% 3.15% 7.93% 0% 22.92% 0%
2025/03/02 0% 9.08% 1.98% 3.45% 1.41% 2.15% 0% 16.19% 63.91% 0%
2025/03/03 0% 23.87% 2.56% 2.58% 0% 0% 0% 20.9% 50.1% 0%
2025/03/04 0% 16.05% 3.17% 4.26% 1.56% 3.64% 0% 0% 71.32% 0%
2025/03/05 0% 19.76% 3.13% 4.19% 1.54% 5.66% 65.73% 0% 0% 0%
2025/03/06 0% 21.99% 2.91% 0% 1.43% 5.27% 0% 0% 65.41% 0%
2025/03/07 0% 51.21% 2.3% 8% 1.7% 1.32% 34.3% 0% 0% 0%
2025/03/08 0% 24.15% 5.26% 1.88% 5.94% 4.8% 55.28% 0% 0% 0%
2025/03/09 24.84% 7.72% 2% 0.96% 1.51% 1.98% 7.73% 0% 52.23% 0%
2025/03/10 0% 35.89% 9.31% 4.44% 7.01% 9.22% 29.31% 0% 0% 0%
2025/03/11 56.38% 12.3% 2.86% 1.36% 2.15% 2.83% 0% 0% 0% 1.54%
2025/03/12 0% 41.76% 5.9% 4.23% 5.22% 5.38% 27.87% 0% 0% 4.76%
2025/03/13 0% 13.52% 3.04% 2.36% 1.95% 2.94% 23.14% 0% 49.45% 1.78%
2025/03/14 34.79% 16.1% 3.3% 6.1% 2.39% 3.13% 0% 0% 31.15% 1.51%
2025/03/15 0% 39.87% 2.05% 5.28% 1.27% 2.71% 0% 0% 45.13% 1.31%
2025/03/16 0% 15.54% 5.19% 5.87% 1.61% 9.64% 6.78% 0% 46.02% 3.31%
2025/03/17 0% 21.29% 1.48% 2.07% 1.51% 5.39% 20.26% 0% 43.28% 1.56%
2025/03/18 44.44% 8.02% 1.83% 2.56% 1.87% 6.68% 0% 0% 26.82% 3.85%
2025/03/19 0% 13.27% 4.93% 6.9% 5.05% 17.46% 37.2% 0% 0% 5.19%
2025/03/20 0% 16.19% 6.9% 10.47% 4.71% 15.67% 34.75% 0% 0% 4.84%
2025/03/21 0% 8.91% 2.28% 4.12% 3.06% 8.45% 0% 0% 66.78% 2.4%
2025/03/22 0% 26.35% 7.53% 13.62% 10.13% 21.27% 0% 0% 0% 7.93%
2025/03/23 0% 7.33% 2.09% 4.76% 3.89% 6.84% 0% 25.49% 45.51% 2.2%
2025/03/24 0% 26.09% 7.46% 16.96% 13.84% 21.05% 0% 0% 0% 7.85%
2025/03/25 0% 25.47% 1.57% 11.41% 2.11% 33.52% 0% 0% 22.98% 1.65%
2025/03/26 48.84% 3.6% 1.27% 3.47% 1.7% 3.01% 0% 0% 37.07% 0%
2025/03/27 46.34% 6.97% 3.15% 6.9% 2.57% 4.54% 0% 0% 27.96% 0%
2025/03/28 0% 15.33% 3.81% 12.03% 2.22% 3.43% 0% 0% 60.19% 0%
2025/03/29 0% 8.99% 11.53% 13.62% 6.19% 5.91% 0% 0% 48.87% 0%
2025/03/30 0% 15.19% 10.06% 12.22% 5.71% 3.2% 33.03% 0% 17.07% 0%
2025/03/31 63.7% 21.74% 5.48% 3.52% 2.48% 1.16% 0% 0% 0% 0%

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In March 2025, uq.edu.au’s PPC spend share fluctuated, peaking at 63.7% on March 31. Meanwhile, unimelb.edu.au saw a high of 71.32% on March 4. Uts.edu.au’s share varied, with a notable 65.73% on March 5. The month concluded with uq.edu.au leading.

Market Exposure

Competitor Count for AUS Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 11
2025/03/02 8
2025/03/03 6
2025/03/04 7
2025/03/05 7
2025/03/06 6
2025/03/07 7
2025/03/08 7
2025/03/09 10
2025/03/10 8
2025/03/11 14
2025/03/12 9
2025/03/13 12
2025/03/14 10
2025/03/15 10
2025/03/16 11
2025/03/17 11
2025/03/18 11
2025/03/19 10
2025/03/20 9
2025/03/21 9
2025/03/22 8
2025/03/23 9
2025/03/24 7
2025/03/25 9
2025/03/26 9
2025/03/27 9
2025/03/28 9
2025/03/29 8
2025/03/30 9
2025/03/31 8

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March began with 11 advertisers, dipped to 6 by the 3rd, then fluctuated. A peak of 14 on the 11th marked the highest point. The month concluded with 8 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
uq.edu.au 8.69%
health.gov.au 5.47%
hri.org.au 4.55%
isac-net.org 2.22%
hudson.org.au 1.82%
vitable.com.au -0.67%
qut.edu.au -0.76%
unimelb.edu.au -1.27%
wehi.edu.au -10.16%
uts.edu.au -12.45%

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UQ.edu.au surged with an 8.69% click share increase, while uts.edu.au plummeted by 12.45%. Health.gov.au and hri.org.au also saw positive gains, contrasting with declines for wehi.edu.au and unimelb.edu.au.

Campaign Efficiency

AUS Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date uq.edu.au wehi.edu.au hudson.org.au isac-net.org hri.org.au bionicsinstitute.org health.gov.au medworld.com uts.edu.au unimelb.edu.au
2025/03/01 27.67% 13.11% 3.07% 2.35% 3.07% 0% 4.61% 3.07% 13.83% 13.83%
2025/03/02 0% 15.78% 3.7% 2.83% 3.7% 0% 3.7% 3.7% 0% 49.94%
2025/03/03 0% 33.02% 4.25% 0% 2.13% 0% 3.19% 0% 0% 38.27%
2025/03/04 0% 21.55% 4.75% 4.75% 4.75% 0% 16.64% 0% 0% 42.79%
2025/03/05 0% 20.39% 3.12% 3.12% 3.12% 0% 10.93% 0% 56.2% 0%
2025/03/06 0% 32.7% 4.34% 4.34% 0% 0% 15.2% 0% 0% 39.08%
2025/03/07 0% 48.14% 1.89% 2.83% 10.37% 0% 1.89% 0% 33.94% 0%
2025/03/08 0% 25.76% 5.12% 10.24% 2.56% 0% 7.68% 0% 46.08% 0%
2025/03/09 19.67% 13.69% 3.28% 4.37% 2.19% 0% 5.46% 1.09% 9.83% 39.33%
2025/03/10 0% 33.39% 7.99% 10.66% 5.33% 0% 13.32% 2.66% 23.98% 0%
2025/03/11 33.27% 17.33% 3.7% 4.93% 2.46% 0% 6.82% 1.23% 0% 0%
2025/03/12 0% 40% 5.31% 7.97% 5.31% 0% 9.38% 2.66% 23.9% 0%
2025/03/13 0% 18.55% 4.26% 4.26% 4.26% 0% 6.44% 1.42% 25.57% 25.57%
2025/03/14 19.43% 25.97% 4.32% 4.32% 17.27% 0% 5.97% 1.08% 0% 19.43%
2025/03/15 0% 38.96% 2.36% 1.57% 12.59% 0% 20.08% 0.79% 0% 21.24%
2025/03/16 0% 18.5% 6.5% 2.17% 8.67% 0% 16.33% 2.17% 19.51% 19.51%
2025/03/17 0% 31.1% 13.45% 2.07% 3.1% 0% 8.83% 1.03% 18.62% 18.62%
2025/03/18 32.62% 14.61% 3.62% 3.62% 5.44% 0% 15.46% 1.81% 0% 16.31%
2025/03/19 0% 16.73% 6.05% 6.05% 9.07% 0% 24.2% 3.02% 27.22% 0%
2025/03/20 0% 20.88% 8.32% 5.55% 11.09% 0% 22.18% 2.77% 24.96% 0%
2025/03/21 0% 16.35% 4.34% 6.51% 6.51% 0% 19.54% 4.34% 0% 39.08%
2025/03/22 0% 26.06% 7.98% 11.97% 11.97% 0% 27.93% 7.98% 0% 0%
2025/03/23 0% 12.08% 3.7% 7.4% 7.4% 0% 14.8% 3.7% 0% 33.29%
2025/03/24 0% 25.06% 7.67% 15.35% 15.35% 0% 26.86% 7.67% 0% 0%
2025/03/25 0% 22.02% 1.76% 2.64% 22.02% 18.5% 23.78% 0.88% 0% 7.93%
2025/03/26 39.71% 7.35% 2.94% 4.41% 7.35% 1.47% 8.82% 1.47% 0% 26.47%
2025/03/27 33.96% 11.32% 5.66% 5.66% 11.32% 1.89% 11.32% 1.89% 0% 16.98%
2025/03/28 0% 19.94% 4.98% 3.74% 19.94% 2.49% 6.23% 2.49% 0% 33.64%
2025/03/29 0% 14.16% 16.72% 10.24% 17.92% 5.12% 10.24% 2.56% 0% 23.04%
2025/03/30 0% 21.18% 9.65% 6.41% 20.5% 2.56% 3.84% 1.28% 23.06% 11.53%
2025/03/31 42.79% 32.17% 8.95% 5.39% 4.75% 2.38% 2.38% 1.19% 0% 0%

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In March 2025, uq.edu.au’s impression share fluctuated, peaking at 42.79% on March 31. Meanwhile, wehi.edu.au saw a high of 48.14% on March 7, ending at 32.17%. Uts.edu.au’s share spiked to 56.2% on March 5, while unimelb.edu.au reached 49.94% on March 2. Hudson.org.au and isac-net.org had modest shares, with health.gov.au peaking at 27.93% on March 22. Medworld.com maintained low shares throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    BHP Career Opportunities | Apply For an Engineering Job https://www.bhp.com

    Help To Build Your Better Future, With Job Security, Stability and a Strong Purpose At BHP. A Rewarding Opportunity Could Be Waiting For You At BHP.

  2. 2
    Master of Biotechnology - Macquarie University https://www.mq.edu.au › study › biotech

    Study theoretical knowledge and practical application in the biotech industry. Develop your...

  3. 3
    Clinical Trial Coordinator | Clinical trial coordinator http://www.seek.com.au/

    Search for jobs by salary, location, work type and more. Get career advice to help you find...

  4. 4
    Master of Biotechnology https://study.unimelb.edu.au › grad_science › specialist

    The University of Melbourne — Gain real-work experience, work with industry partners to solve biotech-related problems. Biotechnology is a key 21st-century industry with strong, growing demand for specialists.

  5. 5
    UQ Master Of Biotechnology https://study.uq.edu.au › master › biotechnology

    The University Of Queensland — Propel Your Career Forwards With The University Of Queensland. Learn More To Earn More. Reach Your Full Potential & Master Your Career With A Postgraduate Degree From...

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In the competitive landscape of Google PPC, BHP, Macquarie University, SEEK, University of Melbourne, and University of Queensland shine with compelling narratives. BHP emphasizes job security and purpose, while universities focus on biotechnology’s future, offering practical experience and career advancement. SEEK connects job seekers with tailored opportunities.

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