AUS Pharma & Biotech Research and Development - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Pharma & Biotech Research and Development AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.054613936
	83.945386064

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	11
	89

11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
wehi.edu.au	19.98
naturecareers.com	13.75
unimelb.edu.au	13.73
monash.edu	11.26
medworld.com	9.3
uts.edu.au	6.65
hudson.org.au	6.44
uq.edu.au	5.2
rmit.edu.au	4.84
bionicsinstitute.org	3.01
others	5.84

wehi.edu.au - 19.98%
naturecareers.com - 13.75%
unimelb.edu.au - 13.73%
monash.edu - 11.26%
medworld.com - 9.3%
uts.edu.au - 6.65%
hudson.org.au - 6.44%
uq.edu.au - 5.2%
rmit.edu.au - 4.84%
bionicsinstitute.org - 3.01%
others - 5.84%

In the PPC landscape, WEHI.edu.au leads with 19.98% click share, followed by NatureCareers.com at 13.75%. Unimelb.edu.au captures 13.73%, while Monash.edu holds 11.26%. Others collectively account for 5.84%.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	unimelb.edu.au	naturecareers.com	rmit.edu.au	wehi.edu.au	medworld.com	uts.edu.au	hudson.org.au	monash.edu	uq.edu.au	propharmagroup.com
2025/10/01	24.35%	16.55%	6.57%	12.73%	10.04%	0%	6.2%	13.65%	0%	3.36%
2025/10/02	27.53%	12.53%	0%	8.23%	6.97%	19.13%	3.61%	0%	0%	6.2%
2025/10/03	0%	18.69%	7.31%	15.77%	8.71%	0%	5.43%	24.64%	0%	9.66%
2025/10/04	28.28%	9%	5.34%	12.38%	6.04%	0%	3.63%	19.94%	0%	4.6%
2025/10/05	29.51%	6.39%	12.19%	11.89%	4.24%	0%	4.21%	22.97%	0%	4.07%
2025/10/06	14.24%	13.9%	9.35%	14.68%	8.23%	9.14%	7.21%	9.54%	0%	8%
2025/10/07	23.45%	10.75%	0%	10.64%	6.59%	30.03%	4.05%	0%	0%	10.98%
2025/10/08	11.96%	9.01%	0%	16.88%	7.16%	0%	4.64%	0%	25.77%	9.73%
2025/10/09	0%	13.55%	0%	6.19%	2.96%	0%	1.45%	30.95%	35.85%	7.01%
2025/10/10	30.87%	8.55%	12.6%	8.26%	3.41%	0%	1.27%	31.22%	0%	3.12%
2025/10/11	34.16%	9.15%	0%	3.36%	2.48%	26.79%	0.81%	14.04%	0%	6.78%
2025/10/12	26.85%	7.48%	0%	6.7%	2.11%	0%	0.57%	49.36%	0%	5.37%
2025/10/13	43.39%	5.35%	10.72%	8.64%	1.49%	0%	0.03%	26.23%	0%	3.32%
2025/10/14	16.72%	10.78%	0%	11.76%	3.33%	47.76%	2.67%	0%	0%	5.58%
2025/10/15	36.36%	11.98%	7.71%	4.57%	2.66%	24.15%	0.1%	7.29%	0%	3.52%
2025/10/16	36.74%	19.3%	6.26%	18.88%	7.77%	0%	0.42%	0%	0%	7.03%
2025/10/17	11.64%	17.18%	0%	16.07%	9.79%	11.51%	0.95%	0%	24.58%	5.18%
2025/10/18	0%	13.3%	0%	22.78%	12.45%	25.79%	7.82%	10.22%	0%	4.56%
2025/10/19	25.25%	8.11%	7.32%	11.46%	7.51%	0%	2.33%	35.59%	0%	0%
2025/10/20	26.38%	18.71%	0%	30.74%	12.19%	0%	5.67%	0%	0%	2.41%
2025/10/21	12.42%	19.31%	0%	18.8%	10.4%	0%	6.88%	24.59%	0%	2.07%
2025/10/22	15.48%	12.92%	0%	18.06%	7.73%	0%	7.23%	8.98%	24.47%	1.53%
2025/10/23	14.39%	9.98%	17.75%	17.42%	6.49%	15.6%	5.7%	8.55%	0%	1.47%
2025/10/24	5.26%	8.22%	25.81%	16.28%	6.28%	0%	4.85%	28.51%	0%	1.35%
2025/10/25	15.94%	7.15%	12.64%	16.29%	4.85%	0%	3.69%	15.64%	19.71%	1.08%
2025/10/26	17.43%	7.21%	13.58%	15.31%	4.33%	5.99%	2.01%	27.99%	0%	1.19%
2025/10/27	17.62%	8.74%	0%	13.72%	5.53%	36.57%	2.03%	0%	10.87%	1.21%
2025/10/28	18.83%	15.43%	0%	26.07%	10.87%	0%	5.23%	0%	18.42%	0%
2025/10/29	5.95%	14.3%	0%	20.74%	7.3%	0%	4.48%	0%	28.26%	0%
2025/10/30	13.51%	19.98%	0%	17.93%	8.54%	0%	8.5%	12.04%	16.01%	0%
2025/10/31	21.42%	19.02%	13.92%	12.37%	8.95%	8.05%	7.46%	5.83%	0%	0%

unimelb.edu.au
naturecareers.com
rmit.edu.au
wehi.edu.au
medworld.com
uts.edu.au
hudson.org.au
monash.edu
uq.edu.au
propharmagroup.com

In October 2025, unimelb.edu.au led with fluctuating spend, peaking at 43.39. Naturecareers.com showed consistent mid-range values, while uq.edu.au and rmit.edu.au had sporadic peaks. Monash.edu saw a significant spike mid-month. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	12
2025/10/02	13
2025/10/03	11
2025/10/04	12
2025/10/05	12
2025/10/06	14
2025/10/07	11
2025/10/08	13
2025/10/09	12
2025/10/10	13
2025/10/11	12
2025/10/12	10
2025/10/13	11
2025/10/14	10
2025/10/15	12
2025/10/16	11
2025/10/17	12
2025/10/18	10
2025/10/19	10
2025/10/20	9
2025/10/21	10
2025/10/22	10
2025/10/23	11
2025/10/24	10
2025/10/25	11
2025/10/26	11
2025/10/27	11
2025/10/28	8
2025/10/29	9
2025/10/30	10
2025/10/31	11

October began with 12 advertisers, fluctuating slightly, peaking at 14 on the 6th. A gradual decline followed, ending with 11 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
wehi.edu.au	4.55%
uq.edu.au	2.78%
hudson.org.au	2.76%
rmit.edu.au	1.47%
bionicsinstitute.org	1.07%
uts.edu.au	-1.08%
evolvescientific.com.au	-1.31%
monash.edu	-1.48%
propharmagroup.com	-3.43%
unimelb.edu.au	-5.18%

In the past month, unimelb.edu.au saw a significant drop of 5.18% in click share, while wehi.edu.au experienced a notable rise of 4.55%.

Campaign Efficiency

AUS Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	unimelb.edu.au	rmit.edu.au	wehi.edu.au	naturecareers.com	monash.edu	uts.edu.au	hudson.org.au	medworld.com	uq.edu.au	propharmagroup.com
2025/10/01	29.64%	9.88%	9.16%	13.31%	19.76%	0%	4.32%	6.24%	0%	2.68%
2025/10/02	27.56%	0%	5.62%	10.98%	0%	31.77%	2.34%	3.68%	0%	5.6%
2025/10/03	0%	8.4%	12.72%	28%	25.2%	0%	2.86%	3.67%	0%	6.82%
2025/10/04	25.53%	6.38%	14.12%	8.13%	19.15%	0%	2.17%	3.1%	0%	3.46%
2025/10/05	30.29%	12.12%	13.69%	7.43%	24.23%	0%	2.94%	2.65%	0%	3.28%
2025/10/06	10.17%	10.17%	21.85%	16.31%	10.17%	10.17%	4.94%	5.44%	0%	5.51%
2025/10/07	17.81%	0%	10.97%	12.33%	0%	32.15%	10.76%	4.76%	0%	7.23%
2025/10/08	9.65%	0%	20.98%	12.16%	0%	0%	12.6%	6.1%	19.3%	5.23%
2025/10/09	0%	0%	9.7%	18.92%	28.28%	0%	2.53%	3.61%	29.73%	4.03%
2025/10/10	22.36%	11.18%	16.23%	13%	22.36%	0%	3.8%	6.52%	0%	1.51%
2025/10/11	24.27%	0%	8.05%	13.82%	12.14%	24.27%	3.54%	6.49%	0%	3.29%
2025/10/12	16.77%	0%	13.66%	8.74%	47.06%	0%	3.26%	5.3%	0%	2.27%
2025/10/13	35.81%	7.16%	16.84%	9.03%	21.49%	0%	1.04%	4.18%	0%	1.94%
2025/10/14	9.57%	0%	21.79%	10.2%	0%	38.27%	9.24%	5.58%	0%	2.59%
2025/10/15	31.1%	7.78%	5.97%	14.28%	7.78%	23.33%	1.51%	3.78%	0%	2.11%
2025/10/16	27.8%	25.1%	13.08%	15.35%	0%	0%	2.7%	8.3%	0%	3.76%
2025/10/17	13.34%	0%	11.26%	14.87%	0%	13.34%	3.89%	9.26%	26.68%	3.61%
2025/10/18	0%	0%	19.71%	8.97%	11.63%	32.63%	13.49%	7.51%	0%	3.15%
2025/10/19	27.85%	9.28%	7.83%	6.13%	37.14%	0%	4.06%	5.09%	0%	0%
2025/10/20	29.68%	0%	36.58%	15.1%	0%	0%	6.49%	7.42%	0%	2.01%
2025/10/21	11.69%	0%	10.8%	16.61%	42.22%	0%	5.68%	5.85%	0%	1.58%
2025/10/22	19.18%	0%	16.32%	10.96%	9.59%	0%	6.63%	4.8%	28.77%	1.3%
2025/10/23	14.72%	14.72%	14.59%	6.24%	13.29%	26.58%	4.01%	3.32%	0%	1%
2025/10/24	5.96%	33.42%	14.62%	4.38%	33.42%	0%	3.25%	2.61%	0%	0.81%
2025/10/25	17.29%	11.52%	17.87%	4.88%	17.29%	0%	3.14%	2.52%	23.05%	0.78%
2025/10/26	18.42%	12.28%	15.74%	4.9%	30.7%	11.09%	1.49%	2.09%	0%	0.83%
2025/10/27	16.79%	0%	12.05%	5.36%	0%	42.6%	1.36%	2.45%	11.19%	0.76%
2025/10/28	22.95%	0%	29.04%	10.28%	0%	0%	5.14%	6.14%	22.95%	0%
2025/10/29	8.57%	0%	21.14%	9.05%	0%	0%	3.84%	3.75%	34.3%	0%
2025/10/30	19.53%	0%	17.77%	12.48%	17.63%	0%	6.27%	4.27%	19.53%	0%
2025/10/31	26.48%	17.65%	12.87%	12.69%	8.83%	8.83%	5.67%	4.72%	0%	0%

unimelb.edu.au
rmit.edu.au
wehi.edu.au
naturecareers.com
monash.edu
uts.edu.au
hudson.org.au
medworld.com
uq.edu.au
propharmagroup.com

In October 2025, unimelb.edu.au’s impression share fluctuated, peaking at 35.81% on the 13th. Uq.edu.au saw a high of 34.3% on the 29th. Rmit.edu.au’s share spiked to 33.42% on the 24th. Wehi.edu.au reached 36.58% on the 20th. Monash.edu peaked at 47.06% on the 12th. Uts.edu.au’s highest was 42.6% on the 27th. Hudson.org.au, medworld.com, and propharmagroup.com maintained lower shares throughout. The month concluded with varied shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Research and Development - Last month

1
Master of Biotechnology | Monash University Australia https://www.monash.edu
You'll have the opportunity to complete a six-month industry placement. Enrol today! Join us to find out more about graduate study at Monash University...
2
Study Science At RMIT - Biotechnology & Biological Sc https://www.rmit.edu.au
Get Expert Guidance From RMIT's Biotechnology & Biological Science Profressionals.
3
Master of Biotechnology - The University of Melbourne https://study.unimelb.edu.au › grad_science › specialist
Gain real-work experience, work with industry partners to solve biotech-related problems. Biotechnology is a key 21st-century industry with strong, growing demand for specialists.
4
UQ Master Of Biotechnology https://study.uq.edu.au › master › biotechnology
#1 In AUS For Biotechnology — Propel Your Career Forwards With The University Of Queensland. Learn More To Earn More. Reach Your...
5
Study Pharmaceutical Science https://www.uts.edu.au › ug › pharma
Pharmaceutical Science Major — Emerge Ready To Pursue A Wealth Of Career Opportunities Across The Pharmaceutical Sector. The Pharmaceutical Sciences Major Is A Pathway...

In the competitive landscape of biotechnology education, Monash University stands out with its industry placement offer, enticing students to enroll. RMIT emphasizes expert guidance, while the University of Melbourne highlights real-world problem-solving. The University of Queensland boasts top rankings, and UTS focuses on career opportunities in pharmaceutical sciences.

Frequently Asked Questions

Why is the AUS Pharma & Biotech Research and Development October 2025 Report useful and how should I use it?

Why is the AUS Pharma & Biotech Research and Development October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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How often is the data updated?

Data within the AUS Pharma & Biotech Research and Development October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Pharma & Biotech Research and Development October 2025 Report?

The AUS Pharma & Biotech Research and Development October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Pharma & Biotech Research and Development October 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Pharma & Biotech Research and Development October 2025 Report for?

The AUS Pharma & Biotech Research and Development October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

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Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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Google AI Overview visibility for Pharma & Biotech Research and Development AUS

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 AUS Pharma & Biotech Research and Development brands

Share of Spend for the top 10 AUS Pharma & Biotech Research and Development brands

Competitor Count for AUS Pharma & Biotech Research and Development

Market Loss & Market Gains for AUS Pharma & Biotech Research and Development

AUS Pharma & Biotech Research and Development Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Research and Development

Frequently Asked Questions

Why is the AUS Pharma & Biotech Research and Development October 2025 Report useful and how should I use it?

Why is the AUS Pharma & Biotech Research and Development October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Pharma & Biotech Research and Development October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Pharma & Biotech Research and Development October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

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US Research and Development

UK Research and Development

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena