UK Pharma & Biotech Research and Development - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
gsk.com	82.23
roche.com	10.87
freestyle.abbott	5.86
jnj.com	0.81
abcam.com	0.13
iqvia.com	0.06
originltd.com	0.01
borderlessaccess.com	0.01
sharpservices.com	0.01
o9solutions.com	0.01

In the PPC landscape, gsk.com dominates with 82.23% click share, followed by roche.com at 10.87%. Freestyle.abbott holds 5.86%, while jnj.com captures 0.81%. Abcam.com and iqvia.com trail with 0.13% and 0.06%, respectively. Others, including originltd.com, borderlessaccess.com, sharpservices.com, and o9solutions.com, collectively account for 0.04%.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	gsk.com	freestyle.abbott	iqvia.com	borderlessaccess.com	qualtrics.com	propharmagroup.com	roche.com	abcam.com	jnj.com	sharpservices.com
2025/06/01	86.42%	4.78%	0%	0%	0%	0%	3.24%	3.87%	0%	0.5%
2025/06/02	89.82%	6.96%	0%	0%	0%	0%	2.51%	0%	0%	0.32%
2025/06/03	92.8%	7.2%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/04	72.65%	27.35%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/05	86.39%	13.61%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/06	76.5%	23.5%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/07	84.49%	15.45%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/08	91.54%	8.46%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/09	81.42%	9.29%	0%	0%	0%	0%	9.28%	0%	0%	0%
2025/06/10	82.68%	8.69%	0%	0%	0%	0%	8.64%	0%	0%	0%
2025/06/11	51.55%	31.44%	0%	0%	0%	0%	17.01%	0%	0%	0%
2025/06/12	83.11%	8.7%	1.92%	0%	0%	0%	6.27%	0%	0%	0%
2025/06/13	72.67%	18.61%	0%	0%	0%	0%	8.72%	0%	0%	0%
2025/06/14	73.48%	7.26%	0.86%	0%	0%	0%	18.4%	0%	0%	0%
2025/06/15	82.49%	9.78%	0.25%	0%	0%	0.06%	7.39%	0%	0%	0%
2025/06/16	91.08%	8.62%	0.18%	0%	0%	0.05%	0%	0%	0%	0%
2025/06/17	76.48%	20.88%	0.32%	0%	0%	0.09%	0%	0%	2.2%	0%
2025/06/18	78.71%	15.37%	0.25%	0%	0%	0.13%	4.49%	0%	1.03%	0%
2025/06/19	74.2%	17.4%	0.41%	0%	0%	0.08%	7.25%	0%	0.62%	0%
2025/06/20	77.3%	10.08%	0.29%	0.08%	0.01%	0.06%	10.59%	0%	1.55%	0%
2025/06/21	77.75%	13.31%	0.59%	0.09%	0.02%	0.07%	8.12%	0%	0%	0%
2025/06/22	78.08%	8.84%	0.38%	0.08%	0.02%	0%	12.55%	0%	0%	0%
2025/06/23	83.46%	2.82%	0.45%	0.14%	0.02%	0%	12.96%	0%	0%	0%
2025/06/24	80.76%	6.42%	0.5%	0.11%	0.03%	0%	9.85%	0%	2.16%	0%
2025/06/25	72.29%	13.8%	1.34%	0.57%	0.11%	0.1%	5.61%	0%	5.79%	0%
2025/06/26	82.96%	3.53%	0.61%	0.36%	0.18%	0.05%	10.64%	0%	1.39%	0%
2025/06/27	87.84%	4.44%	0.62%	0.3%	0.21%	0.07%	3.18%	0%	3.07%	0%
2025/06/28	78.32%	12.43%	0.71%	0.17%	0.12%	0.07%	8.01%	0%	0%	0%
2025/06/29	90%	4.4%	0.58%	0.14%	0.1%	0.06%	4.48%	0%	0%	0%
2025/06/30	92.43%	6.34%	0.55%	0.2%	0.13%	0.08%	0%	0%	0%	0%

GSK’s PPC spend fluctuated, peaking at 92.80 on June 3rd, ending strong at 92.43. Freestyle Abbott saw a spike on June 11th with 31.44. Roche’s highest was 18.40 on June 14th.

Market Exposure

Competitor Count for UK Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	8
2025/06/02	5
2025/06/03	2
2025/06/04	2
2025/06/05	2
2025/06/06	2
2025/06/07	3
2025/06/08	2
2025/06/09	3
2025/06/10	3
2025/06/11	3
2025/06/12	7
2025/06/13	3
2025/06/14	6
2025/06/15	8
2025/06/16	8
2025/06/17	8
2025/06/18	9
2025/06/19	12
2025/06/20	12
2025/06/21	11
2025/06/22	12
2025/06/23	10
2025/06/24	11
2025/06/25	14
2025/06/26	14
2025/06/27	14
2025/06/28	14
2025/06/29	14
2025/06/30	12

June began with 8 advertisers, dipped to 2 by the 5th, then surged to 14 by the 25th, ending at 12.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
roche.com	3.2%
jnj.com	1.61%
iqvia.com	0.05%
borderlessaccess.com	0.02%
vmlhealthplatforms.com	0.01%
patheon.com	-0%
o9solutions.com	-0%
lindushealth.com	0%
freestyle.abbott	-1.33%
gsk.com	-3.58%

Roche.com surged with a 3.20 increase, while jnj.com rose by 1.61. In contrast, gsk.com dropped by 3.58, and freestyle.abbott fell by 1.33.

Campaign Efficiency

UK Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	gsk.com	freestyle.abbott	iqvia.com	borderlessaccess.com	vmlhealthplatforms.com	propharmagroup.com	roche.com	abcam.com	jnj.com	sharpservices.com
2025/06/01	79.8%	5.83%	0%	0%	0%	0%	7.13%	4.57%	0%	0.79%
2025/06/02	77.12%	17.61%	0%	0%	0%	0%	4.31%	0%	0%	0.48%
2025/06/03	86.03%	13.97%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/04	57.77%	42.23%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/05	73.24%	26.76%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/06	61.48%	38.52%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/07	73.08%	26.71%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/08	79.3%	20.7%	0%	0%	0%	0%	0%	0%	0%	0%
2025/06/09	66.78%	18.3%	0%	0%	0%	0%	14.92%	0%	0%	0%
2025/06/10	73.5%	10.07%	0%	0%	0%	0%	16.42%	0%	0%	0%
2025/06/11	33.91%	43.37%	0%	0%	0%	0%	22.73%	0%	0%	0%
2025/06/12	68.08%	20.73%	0.54%	0%	0%	0.08%	10.14%	0%	0%	0%
2025/06/13	58.59%	25.69%	0%	0%	0%	0%	15.71%	0%	0%	0%
2025/06/14	55.7%	12.72%	0.28%	0%	0%	0.12%	31.12%	0%	0%	0%
2025/06/15	69.15%	16.85%	0.14%	0%	0%	0.03%	13.73%	0%	0%	0%
2025/06/16	82.27%	17.54%	0.08%	0%	0%	0.03%	0%	0%	0%	0%
2025/06/17	60.38%	36.77%	0.11%	0%	0%	0.04%	0%	0%	2.65%	0%
2025/06/18	64.7%	26.6%	0.09%	0%	0%	0.07%	7.23%	0%	1.28%	0%
2025/06/19	54.03%	32.91%	0.12%	0.05%	0%	0.04%	12.07%	0%	0.71%	0%
2025/06/20	62.04%	17.63%	0.09%	0.03%	0%	0.03%	18.48%	0%	1.63%	0%
2025/06/21	61%	25.08%	0.15%	0.04%	0%	0.03%	13.63%	0%	0%	0%
2025/06/22	64.28%	13.05%	0.14%	0.04%	0.04%	0%	22.34%	0%	0%	0%
2025/06/23	67.68%	9.28%	0.15%	0.06%	0.04%	0%	22.69%	0%	0%	0%
2025/06/24	66.5%	13.89%	0.16%	0.05%	0.05%	0%	16.98%	0%	2.25%	0%
2025/06/25	65.66%	16%	0.47%	0.4%	0.2%	0.08%	9.78%	0%	6.92%	0%
2025/06/26	65.82%	12.03%	0.21%	0.2%	0.1%	0.04%	19.61%	0%	1.73%	0%
2025/06/27	73.06%	16.02%	0.25%	0.19%	0.13%	0.06%	6.53%	0%	3.46%	0%
2025/06/28	66.31%	18.17%	0.25%	0.11%	0.11%	0.05%	14.82%	0%	0%	0%
2025/06/29	83.61%	5.56%	0.23%	0.1%	0.1%	0.05%	10.19%	0%	0%	0%
2025/06/30	91.02%	8.32%	0.19%	0.15%	0.09%	0.07%	0%	0%	0%	0%

GSK’s impression share fluctuated, peaking at 91.02% on June 30. Roche saw a mid-month rise, while Freestyle Abbott’s share spiked early. The month ended with GSK leading, followed by Roche and Freestyle Abbott.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Pharma Market Research | Pharmaceutical Research Agency https://www.borderlessaccess.com › healthcare › research
Gain access to top-notch primary research data on all areas of healthcare & life sciences. Our solutions offer actionable insights for...
2
Market Research for Pharma https://www.dto-research.com
Healthcare Market Reports — Market research in the medical sector is crucial for success in a competitive industry. Precise market insights for healthcare success. Start your analysis today!
3
IQVIA Consumer Health https://www.iqvia.com
IQVIA Connected Intelligence — Harness your information so you can master your market and uncover fresh directions. By using connected intelligence, IQVIA Consumer Health makes your decisions easy.
4
Biopharma Dealmakers | Promote Products & Research https://partnerships.nature.com › biopharma › advertising
Promote your organization’s scientific products, technologies and research. Book now! Customized marketing mix by media experts. Boost your brand visibility. Learn more.
5
Qualtrics: Your Research Ally | End-to-end Market Research https://www.qualtrics.com
Advanced Statistics — Leverage Qualtrics' single-platform solution to drive strategic research and insights. Enhance your operations with...

In the competitive world of pharmaceuticals and biotech, five advertisers stand out on Google’s SERP. Borderless Access and DTO Research emphasize actionable insights and precise market analysis, crucial for healthcare success. IQVIA’s Connected Intelligence simplifies decision-making, while Nature.com boosts brand visibility through customized marketing. Qualtrics offers a comprehensive platform for strategic research, enhancing operations.

Frequently Asked Questions

Why is the UK Pharma & Biotech Research and Development June 2025 Report useful and how should I use it?

Why is the UK Pharma & Biotech Research and Development June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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Share of Clicks for top 10 UK Pharma & Biotech Research and Development brands

Share of Spend for the top 10 UK Pharma & Biotech Research and Development brands

Competitor Count for UK Pharma & Biotech Research and Development

Market Loss & Market Gains for UK Pharma & Biotech Research and Development

UK Pharma & Biotech Research and Development Share of Impressions

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Frequently Asked Questions

Why is the UK Pharma & Biotech Research and Development June 2025 Report useful and how should I use it?

Why is the UK Pharma & Biotech Research and Development June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Pharma & Biotech Research and Development June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Pharma & Biotech Research and Development June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

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UK Pharma & Biotech Research and Development - PPC Market Share Analysis June 2025

Share of Clicks for top 10 UK Pharma & Biotech Research and Development brands

Share of Spend for the top 10 UK Pharma & Biotech Research and Development brands

Competitor Count for UK Pharma & Biotech Research and Development

Market Loss & Market Gains for UK Pharma & Biotech Research and Development

UK Pharma & Biotech Research and Development Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Research and Development

Frequently Asked Questions

Why is the UK Pharma & Biotech Research and Development June 2025 Report useful and how should I use it?

Why is the UK Pharma & Biotech Research and Development June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Pharma & Biotech Research and Development June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Pharma & Biotech Research and Development June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

Related reports

US Pharmacology

US Research and Development

US Pulmonology

UK Pharmacology

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena