UK Pharma & Biotech Research and Development - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Pharma & Biotech Research and Development UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	25.8620689655
	74.1379310345

25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	3
	97

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	85%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
gsk.com	80.62
roche.com	18.66
abcam.com	0.45
lifescience.net	0.11
tocris.com	0.05
patheon.com	0.04
joinvoy.com	0.02
o9solutions.com	0.02
worldcourier.com	0.02
almacgroup.com	0
others	0.01

gsk.com - 80.62%
roche.com - 18.66%
abcam.com - 0.45%
lifescience.net - 0.11%
tocris.com - 0.05%
patheon.com - 0.04%
joinvoy.com - 0.02%
o9solutions.com - 0.02%
worldcourier.com - 0.02%
almacgroup.com - 0%
others - 0.01%

In the PPC landscape, GSK dominates with 80.62% click share, followed by Roche at 18.66%. Abcam holds 0.45%, while others collectively capture 0.01%.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	roche.com	patheon.com	almacgroup.com	worldcourier.com	gsk.com	abcam.com	lifescience.net	joinvoy.com	tocris.com	o9solutions.com
2025/11/01	9.95%	0.04%	0%	0.04%	89.9%	0%	0%	0%	0%	0.07%
2025/11/02	3.49%	0.14%	0%	0.03%	95.04%	0%	0%	1.08%	0%	0.22%
2025/11/03	12.05%	0.22%	0%	0.04%	69.39%	15.94%	0%	1.1%	0.92%	0.34%
2025/11/04	14.9%	0.41%	0%	0.08%	83.94%	0%	0%	0%	0%	0.66%
2025/11/05	16.53%	0.37%	0%	0.17%	82.56%	0%	0%	0%	0%	0.36%
2025/11/06	9.89%	0.3%	0%	0.14%	89.37%	0%	0%	0%	0%	0.3%
2025/11/07	20.82%	0.48%	0%	0.15%	78.2%	0%	0%	0%	0%	0.35%
2025/11/08	32.8%	0.36%	0%	0.11%	66.51%	0%	0%	0%	0%	0.23%
2025/11/09	8.56%	0.44%	0%	0.13%	90.55%	0%	0%	0%	0%	0.33%
2025/11/10	25.85%	0.26%	0%	0.13%	73.66%	0%	0%	0%	0%	0.1%
2025/11/11	4.84%	0.29%	0%	0.17%	94.58%	0%	0%	0%	0%	0.12%
2025/11/12	31.98%	0.24%	0%	0.12%	67.57%	0%	0%	0%	0%	0.09%
2025/11/13	18.24%	0.11%	0%	0%	81.45%	0%	0%	0%	0%	0.2%
2025/11/14	14.15%	0.12%	0%	0.06%	85.6%	0%	0%	0%	0%	0.08%
2025/11/15	34.64%	0.15%	0%	0.07%	65.05%	0%	0%	0%	0%	0.1%
2025/11/16	17.93%	0.06%	0%	0.04%	78.53%	0%	3.44%	0%	0%	0%
2025/11/17	22.67%	0.16%	0%	0.2%	76.97%	0%	0%	0%	0%	0%
2025/11/18	34.81%	0.25%	0%	0.31%	64.63%	0%	0%	0%	0%	0%
2025/11/19	8.34%	0.09%	0%	0.12%	91.45%	0%	0%	0%	0%	0%
2025/11/20	15.8%	0.39%	0%	0.21%	83.6%	0%	0%	0%	0%	0%
2025/11/21	37.89%	0.54%	0%	0.29%	61.28%	0%	0%	0%	0%	0%
2025/11/22	35.26%	0.38%	0%	0.2%	64.16%	0%	0%	0%	0%	0%
2025/11/23	28.38%	0.43%	0%	0.13%	71.05%	0%	0%	0%	0%	0%
2025/11/24	15.89%	0.66%	0%	0.2%	83.21%	0%	0%	0%	0%	0%
2025/11/25	30.12%	0.63%	0%	0.14%	69.08%	0%	0%	0%	0%	0%
2025/11/26	6.58%	0.52%	0%	0.12%	92.74%	0%	0%	0%	0%	0%
2025/11/27	20.34%	0.47%	0%	0.11%	79.03%	0%	0%	0%	0%	0%
2025/11/28	30.67%	0.37%	0.13%	0.05%	68.64%	0%	0%	0%	0%	0%
2025/11/29	34.92%	0.5%	0.09%	0.03%	64.33%	0%	0%	0%	0%	0%
2025/11/30	96.64%	2.26%	0.42%	0.16%	0%	0%	0%	0%	0%	0%

roche.com
patheon.com
almacgroup.com
worldcourier.com
gsk.com
abcam.com
lifescience.net
joinvoy.com
tocris.com
o9solutions.com

In November 2025, Roche’s PPC spend fluctuated, peaking at 96.64 on the 30th. GSK maintained a strong presence, starting at 89.9 and ending at 64.33. Patheon and World Courier had minimal spend, while Almacgroup showed a slight increase. The month concluded with Roche’s significant surge.

Market Exposure

Competitor Count for UK Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	5
2025/11/02	6
2025/11/03	9
2025/11/04	5
2025/11/05	5
2025/11/06	5
2025/11/07	5
2025/11/08	5
2025/11/09	5
2025/11/10	5
2025/11/11	5
2025/11/12	5
2025/11/13	4
2025/11/14	5
2025/11/15	5
2025/11/16	5
2025/11/17	4
2025/11/18	4
2025/11/19	4
2025/11/20	4
2025/11/21	4
2025/11/22	4
2025/11/23	5
2025/11/24	5
2025/11/25	5
2025/11/26	6
2025/11/27	8
2025/11/28	8
2025/11/29	8
2025/11/30	7

November began with a rise from 5 to 9 advertisers by the 3rd, then stabilized at 5. Mid-month saw a dip to 4, but it rebounded to 8 by the 28th, ending at 7.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
roche.com	6.7%
patheon.com	0.03%
worldcourier.com	0.01%
almacgroup.com	0%
cytivalifesciences.com	0%
o9solutions.com	-0.03%
tocris.com	-0.1%
lifescience.net	-0.24%
abcam.com	-0.95%
gsk.com	-5.4%

Roche.com surged with a 6.7% click share increase, while GSK.com faced a significant 5.4% decline.

Campaign Efficiency

UK Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	roche.com	patheon.com	worldcourier.com	gsk.com	abcam.com	lifescience.net	joinvoy.com	tocris.com	twistbioscience.com	o9solutions.com
2025/11/01	12.95%	0.03%	0.03%	86.93%	0%	0%	0%	0%	0%	0.06%
2025/11/02	4.21%	0.11%	0.02%	94.14%	0%	0%	1.34%	0%	0%	0.18%
2025/11/03	15.13%	0.18%	0.04%	67.7%	12.93%	0%	1.6%	1.43%	0.71%	0.29%
2025/11/04	18.1%	0.32%	0.06%	80.99%	0%	0%	0%	0%	0%	0.52%
2025/11/05	20.2%	0.29%	0.15%	79.08%	0%	0%	0%	0%	0%	0.29%
2025/11/06	12.89%	0.25%	0.12%	86.5%	0%	0%	0%	0%	0%	0.25%
2025/11/07	24.91%	0.36%	0.13%	74.33%	0%	0%	0%	0%	0%	0.27%
2025/11/08	40.78%	0.28%	0.09%	58.66%	0%	0%	0%	0%	0%	0.19%
2025/11/09	11.24%	0.36%	0.12%	88%	0%	0%	0%	0%	0%	0.28%
2025/11/10	30.77%	0.18%	0.11%	68.86%	0%	0%	0%	0%	0%	0.07%
2025/11/11	5.97%	0.23%	0.16%	93.55%	0%	0%	0%	0%	0%	0.1%
2025/11/12	37.21%	0.17%	0.1%	62.45%	0%	0%	0%	0%	0%	0.07%
2025/11/13	22.9%	0.08%	0%	76.85%	0%	0%	0%	0%	0%	0.16%
2025/11/14	18.22%	0.1%	0.07%	81.55%	0%	0%	0%	0%	0%	0.07%
2025/11/15	40.03%	0.11%	0.07%	59.72%	0%	0%	0%	0%	0%	0.07%
2025/11/16	19.43%	0.04%	0.04%	68.34%	0%	12.15%	0%	0%	0%	0%
2025/11/17	25.03%	0.12%	0.18%	74.67%	0%	0%	0%	0%	0%	0%
2025/11/18	39.94%	0.19%	0.29%	59.58%	0%	0%	0%	0%	0%	0%
2025/11/19	11.3%	0.08%	0.12%	88.5%	0%	0%	0%	0%	0%	0%
2025/11/20	20.23%	0.33%	0.22%	79.22%	0%	0%	0%	0%	0%	0%
2025/11/21	43.59%	0.4%	0.27%	55.74%	0%	0%	0%	0%	0%	0%
2025/11/22	40.82%	0.28%	0.19%	58.71%	0%	0%	0%	0%	0%	0%
2025/11/23	33.64%	0.33%	0.12%	65.87%	0%	0%	0%	0%	0%	0%
2025/11/24	20.97%	0.55%	0.2%	78.22%	0%	0%	0%	0%	0%	0%
2025/11/25	34.69%	0.46%	0.12%	64.69%	0%	0%	0%	0%	0%	0%
2025/11/26	8.15%	0.41%	0.12%	91.17%	0%	0%	0%	0%	0%	0%
2025/11/27	25.58%	0.37%	0.1%	73.58%	0%	0%	0%	0%	0%	0%
2025/11/28	35.67%	0.27%	0.04%	63.86%	0%	0%	0%	0%	0%	0%
2025/11/29	41.03%	0.38%	0.03%	58.43%	0%	0%	0%	0%	0%	0%
2025/11/30	97.87%	1.48%	0.11%	0%	0%	0%	0%	0%	0%	0%

roche.com
patheon.com
worldcourier.com
gsk.com
abcam.com
lifescience.net
joinvoy.com
tocris.com
twistbioscience.com
o9solutions.com

Roche’s impression share fluctuated, peaking at 97.87% on November 30. GSK maintained dominance, starting strong at 86.93% and ending at 58.43%. Patheon and World Courier showed minimal shares, while o9solutions had a slight increase.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Research and Development - Last month

1
No GP Referral Needed | Now £89, Was £129 https://start.joinvoy.com › weight-loss › treatment
From £89/month. Backed by real experts, trusted by over 100,000 people across the UK. Stay on track for less, with price locks, progress protection and side...
2
Pharma Supply Chain Solutions https://www.o9solutions.com
Pharma Supply Chain Planning — Unlock seamless Pharmaceutical Supply Chain Management. Discover o9's End-to-End platform. Discover o9's Digital Brain capabilities, tailored to the Pharmaceutical Industry.
3
Roche Diagnostics https://diagnostics.roche.com
Roche Diagnostics develops innovative products and services that address the prevention, diagnosis, monitoring, screening and treatment of diseases. Highlights: We Offer A Range Of Solutions, We Serve In Multiple Locations, Annual Report Available.

In the competitive landscape of Google PPC, three advertisers stand out with compelling narratives. Joinvoy.com entices with affordability and trust, offering weight-loss solutions at £89, backed by experts. O9solutions.com showcases its prowess in pharma supply chain management, emphasizing seamless integration and digital innovation. Roche.com highlights its comprehensive diagnostic solutions, focusing on disease prevention and treatment, underscoring its global reach and innovation.

Frequently Asked Questions

Why is the UK Pharma & Biotech Research and Development November 2025 Report useful and how should I use it?

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Data within the UK Pharma & Biotech Research and Development November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The UK Pharma & Biotech Research and Development November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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The UK Pharma & Biotech Research and Development November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

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Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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Google AI Overview visibility for Pharma & Biotech Research and Development UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Pharma & Biotech Research and Development brands

Share of Spend for the top 10 UK Pharma & Biotech Research and Development brands

Competitor Count for UK Pharma & Biotech Research and Development

Market Loss & Market Gains for UK Pharma & Biotech Research and Development

UK Pharma & Biotech Research and Development Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Research and Development

Frequently Asked Questions

Why is the UK Pharma & Biotech Research and Development November 2025 Report useful and how should I use it?

Why is the UK Pharma & Biotech Research and Development November 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Pharma & Biotech Research and Development November 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Pharma & Biotech Research and Development November 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

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US Research and Development

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the7stars achieves Google Ads PPC campaign optimization with Adthena