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UK Pharma & Biotech Research and Development - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
gsk.com 71.21
roche.com 26.65
koerber-pharma.com 0.23
abcam.com 0.2
dhl.com 0.2
jnj.com 0.19
daklapack.co.uk 0.13
chemist-4-u.com 0.12
worldcourier.com 0.12
merckgroup.com 0.11
others 0.84

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In the competitive landscape of Google PPC, GSK dominates with a staggering 71.21% click share, followed by Roche at 26.65%. Koerber Pharma leads the rest with 0.23%, while ‘others’ collectively hold 0.84%.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date roche.com gsk.com chemist-4-u.com dhl.com worldcourier.com pharmacyonline.co.uk healthexpress.co.uk numan.com koerber-pharma.com daklapack.co.uk
2025/02/01 9.32% 82.2% 1.57% 0% 0.11% 1.52% 0.55% 1.23% 0.24% 0.32%
2025/02/02 15.94% 74.72% 1.76% 0% 0.08% 1.62% 0.8% 1.43% 0.18% 0.19%
2025/02/03 3.95% 79.59% 3.06% 0% 0.14% 2.66% 1.56% 2.49% 0.31% 0.33%
2025/02/04 10.02% 82.19% 1.4% 0% 0.09% 1.31% 0.77% 0.83% 0.19% 0.21%
2025/02/05 13.42% 75.82% 2.16% 0% 0% 2.29% 1.31% 1.06% 0% 0%
2025/02/06 44.98% 29.49% 4.63% 0% 0% 5.74% 3.12% 2.54% 0% 0%
2025/02/07 22.24% 69.5% 1.63% 0% 0% 1.46% 1.15% 0.86% 0% 0%
2025/02/08 31% 59.53% 1.64% 0% 0% 1.69% 1.37% 1.19% 0% 0%
2025/02/09 28.4% 63.48% 1.5% 0% 0% 1.53% 1.25% 1.09% 0% 0%
2025/02/10 17.97% 60.24% 1.02% 1.51% 0.35% 0.81% 0.97% 0.46% 0% 0%
2025/02/11 24.02% 62.14% 1.8% 1.21% 1.19% 1.81% 1.3% 0.8% 0% 1.95%
2025/02/12 20.97% 57.37% 2.36% 2.75% 1.76% 2.37% 1.7% 1.05% 0% 0.62%
2025/02/13 36.86% 50.76% 0.92% 1.94% 1.55% 0.88% 0.53% 0.45% 0% 0.91%
2025/02/14 13.24% 68.5% 1.1% 2.49% 1.71% 1.06% 0.64% 0.54% 3.51% 2.19%
2025/02/15 40.66% 46.68% 1.27% 2.16% 0% 1.22% 0.73% 0.62% 1.87% 2.52%
2025/02/16 36.12% 55.29% 0.45% 2.86% 0% 0.18% 0.11% 0.14% 1.7% 1.11%
2025/02/17 24.11% 72.32% 0.26% 0.8% 0.3% 0.1% 0.06% 0.08% 0.97% 0.63%
2025/02/18 33.14% 57.07% 0.62% 0.42% 1.39% 0.24% 0.15% 0.2% 2.63% 1.56%
2025/02/19 46.11% 48.85% 0% 0.36% 0.31% 0% 0% 0% 2.48% 0.42%
2025/02/20 29.92% 66.38% 0% 0.78% 0.18% 0% 0% 0% 1.57% 0.53%
2025/02/21 27.18% 70.33% 0% 0.46% 0.39% 0% 0% 0% 1.05% 0%
2025/02/22 0% 96.11% 0% 1.37% 0% 0% 0% 0% 1.22% 0.62%
2025/02/23 23.13% 71.46% 0% 1.34% 0% 0% 0% 0% 1.63% 1.06%
2025/02/24 16.66% 80.15% 0% 0.97% 0.36% 0% 0% 0% 1.1% 0.5%
2025/02/25 19.22% 70.62% 0% 1.63% 3.57% 0% 0% 0% 1.27% 0.5%
2025/02/26 4.39% 88.5% 0% 1.6% 1.47% 0% 0% 0% 2.48% 1.09%
2025/02/27 35.58% 44.55% 5.83% 0.52% 0.4% 2% 1.87% 1.35% 0.87% 0.39%
2025/02/28 52.41% 21.87% 2.15% 1.25% 1% 0.74% 0.69% 0.5% 0% 0%

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In February 2025, Roche’s PPC spend fluctuated, peaking at 52.41 on the 28th. GSK’s spend started high, then declined, ending at 21.87. Chemist-4-U and others maintained low, steady spends. The month concluded with Roche leading.

Market Exposure

Competitor Count for UK Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 26
2025/02/02 28
2025/02/03 28
2025/02/04 27
2025/02/05 20
2025/02/06 20
2025/02/07 21
2025/02/08 20
2025/02/09 20
2025/02/10 26
2025/02/11 23
2025/02/12 26
2025/02/13 18
2025/02/14 23
2025/02/15 16
2025/02/16 16
2025/02/17 13
2025/02/18 17
2025/02/19 10
2025/02/20 8
2025/02/21 7
2025/02/22 6
2025/02/23 8
2025/02/24 7
2025/02/25 13
2025/02/26 7
2025/02/27 24
2025/02/28 24

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February began with 26 advertisers, peaking at 28, then fluctuating. Mid-month saw a decline, reaching a low of 6. The month concluded with a recovery to 24 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
roche.com 5.94%
abcam.com 0.34%
koerber-pharma.com 0.25%
dhl.com 0.08%
worldwide.com 0.08%
pharmacyonline.co.uk -0.14%
lifescience.net -0.24%
merckgroup.com -0.26%
jnj.com -0.46%
gsk.com -5.12%

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Roche.com surged with a 5.94% click share increase, while GSK.com faced a significant 5.12% decline.

Campaign Efficiency

UK Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date roche.com gsk.com worldcourier.com dhl.com chemist-4-u.com pharmacyonline.co.uk lifescience.net jnj.com koerber-pharma.com daklapack.co.uk
2025/02/01 7.55% 84.45% 0.24% 0% 1.19% 1% 0% 0% 0.49% 0.61%
2025/02/02 16.77% 75.02% 0.18% 0% 1.33% 1.03% 0% 0% 0.36% 0.36%
2025/02/03 8.75% 78.28% 0.28% 0% 2.08% 1.5% 0% 0% 0.57% 0.57%
2025/02/04 12.06% 80.91% 0.2% 0% 1.03% 0.79% 0% 0% 0.39% 0.39%
2025/02/05 19.34% 72.08% 0% 0% 1.61% 1.36% 0% 0% 0% 0%
2025/02/06 45.68% 34.06% 0% 0% 3.41% 3.41% 0% 0% 0% 0%
2025/02/07 19.91% 59.39% 0% 0% 1.07% 0.79% 0% 14.85% 0% 0%
2025/02/08 28.2% 63.09% 0% 0% 1.42% 1.22% 0% 0% 0% 0%
2025/02/09 23.4% 69.8% 0% 0% 1.18% 0.92% 0% 0% 0% 0%
2025/02/10 13.16% 58.89% 0.31% 0.92% 0.71% 0.43% 14.4% 0% 0% 0%
2025/02/11 18.11% 60.78% 2.64% 2.64% 1.27% 0.98% 0% 4.4% 0% 3.52%
2025/02/12 22.39% 50.11% 3.27% 4.35% 1.57% 1.21% 0% 4.9% 0% 1.09%
2025/02/13 31.92% 53.56% 3.1% 3.1% 0.6% 0.43% 0% 2.72% 0% 1.55%
2025/02/14 9.54% 64.06% 2.97% 4.64% 0.72% 0.51% 0% 2.78% 6.5% 3.71%
2025/02/15 40.58% 45.4% 0% 2.96% 0.77% 0.55% 0% 0% 2.96% 3.95%
2025/02/16 34.69% 51.75% 0% 3.94% 0.25% 0.06% 0% 0% 2.81% 1.69%
2025/02/17 23.56% 70.29% 0.76% 1.53% 0.17% 0.04% 0% 0% 1.91% 1.15%
2025/02/18 31.82% 53.4% 2.32% 0.77% 0.34% 0.09% 0% 0% 3.87% 2.32%
2025/02/19 38.53% 51.73% 0.75% 0.75% 0% 0% 0% 0% 4.5% 0.75%
2025/02/20 28.86% 64.59% 0.47% 1.4% 0% 0% 0% 0% 2.81% 0.94%
2025/02/21 21.51% 72.21% 1.05% 1.05% 0% 0% 0% 0% 2.09% 0%
2025/02/22 0% 92.93% 0% 2.02% 0% 0% 0% 0% 2.02% 1.01%
2025/02/23 23.89% 66.82% 0% 2.32% 0% 0% 0% 0% 2.9% 1.74%
2025/02/24 17.2% 76.95% 0.84% 1.67% 0% 0% 0% 0% 2.09% 0.84%
2025/02/25 21.53% 64.22% 3.79% 2.09% 0% 0% 0% 0% 2.09% 0.7%
2025/02/26 8.84% 79.12% 2.58% 2.58% 0% 0% 0% 0% 4.3% 1.72%
2025/02/27 34.81% 46.73% 0.68% 0.68% 3.9% 1.2% 0% 0% 1.35% 0.68%
2025/02/28 48.12% 21.53% 1.87% 1.87% 1.35% 0.41% 0% 0% 0% 0%

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In February 2025, Roche’s impression share fluctuated, peaking at 48.12% on the 28th. GSK started strong at 84.45% but declined to 21.53% by month’s end. World Courier and DHL saw minor variations, while Koerber Pharma and Chemist-4-U experienced modest gains. The month concluded with Roche leading, despite GSK’s initial dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    #1 Weight Loss UK | Now £119 - Use Code C4U10 for £10 Off https://www.chemist-4-u.com/weight-loss/injections

    #1 Lowest Online Price | Rated Excellent By Over 93K Customers | Start Your Journey Today

  2. 2
    DHL Pharma Packaging | Smart Pharma Packaging https://dhlsupplychain.dhl.com › packaging

    DHL Is Helping Companies Navigate Healthcare Landscape Challenges And Opportunities.

  3. 3
    Was £249, Now £149 - UK's No.1 Weight Loss Clinic https://www.weightlossclinic.co.uk/treatment/options

    Programme incl. Guidance, Coaching, and Weight Loss Treatment. Start Now from £149 / month. Access Safe and Effective Weight Loss Treatments. Online Consultation, Fast Delivery. Lose Weight The Right Way.

  4. 4
    Pharmaceutical Packaging https://marketing.worldcourier.com

    Fully Specialised Packaging — Global expertise in pharmaceutical logistics. Products arrive on-time & in-temperature.

  5. 5
    Pharma Packaging Design https://www.yourway.com › packaging › primary

    Primary Packaging for Pharma — Our Fully-integrated Biopharma Logistics Services Include Primary and Secondary Packaging

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In the competitive landscape of Google PPC, Chemist-4-U and Weight Loss Clinic captivate with enticing offers on weight loss solutions, emphasizing affordability and customer satisfaction. Meanwhile, DHL, World Courier, and YourWay focus on innovative pharmaceutical packaging, highlighting expertise and comprehensive logistics services.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.