US Services Consulting - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Services Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 55.7098040865
44.2901959135
55%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 17%
Seasonal 0%
Local 2%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thumbtack.com 7.22
eharmony.com 5.02
pestie.com 3.65
aaa.com 3.53
surveymonkey.com 2.93
state.gov 2.71
ssa.gov 2.65
myperfectresume.com 2.52
top10.com 2.44
match.com 2.02
others 65.31
  • thumbtack.com - 7.22%
  • eharmony.com - 5.02%
  • pestie.com - 3.65%
  • aaa.com - 3.53%
  • surveymonkey.com - 2.93%
  • state.gov - 2.71%
  • ssa.gov - 2.65%
  • myperfectresume.com - 2.52%
  • top10.com - 2.44%
  • match.com - 2.02%
  • others - 65.31%

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Thumbtack.com leads with 7.22% click share, followed by eharmony.com at 5.02%. Others dominate with 65.31%, overshadowing individual advertisers.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date eharmony.com terminix.com myperfectresume.com thumbtack.com forbes.com servpro.com legalzoom.com yelp.com top10.com orkin.com
2026/10/01 5.22% 7.41% 1.29% 5% 3.55% 3.51% 2.31% 0.69% 2.24% 2.39%
2026/10/02 4.56% 6.58% 2.05% 4.17% 3.48% 2.16% 1.72% 1.49% 1.76% 3.4%
2026/10/03 4.79% 5.22% 1.93% 3.4% 3.28% 2.88% 1.74% 3.9% 1.85% 2.4%
2026/10/04 5.12% 3.26% 2.52% 2.96% 3.42% 2.22% 1.6% 0.87% 2.43% 2.42%
2026/10/05 5.46% 3.25% 2.13% 4.44% 3.06% 2.23% 2.24% 2.75% 2.01% 2.48%
2026/10/06 5.06% 3.38% 2.53% 4.21% 3.03% 2.53% 2.36% 1.49% 2.03% 1.94%
2026/10/07 5.19% 3.03% 2.28% 3.83% 2.82% 2.37% 1.82% 3.75% 2.16% 2.68%
2026/10/08 4.43% 2.1% 2.17% 4.29% 2.5% 3.09% 1.95% 3.49% 1.8% 2.67%
2026/10/09 3.81% 1.91% 2.37% 3.91% 3.12% 3.06% 1.93% 2.77% 2.3% 3%
2026/10/10 4.96% 2.92% 2.17% 3.04% 2.7% 2.41% 1.55% 4.55% 1.85% 2.51%
2026/10/11 5.3% 1.62% 2.78% 2.95% 2.41% 2.05% 1.6% 2.45% 1.36% 2.01%
2026/10/12 4.68% 2.46% 2.83% 3.44% 2.51% 2.71% 1.67% 1.91% 1.28% 2.63%
2026/10/13 4.73% 2.4% 2.01% 4.39% 2.61% 2.6% 1.63% 2.88% 1.93% 2.21%
2026/10/14 4.64% 2.06% 2.63% 3.57% 2.02% 2.84% 2.04% 3.08% 1.47% 2.35%
2026/10/15 4.32% 2.21% 2.45% 3.16% 2.96% 2.58% 2.14% 2.96% 1.96% 2.08%
2026/10/16 4.83% 2.56% 3.33% 3.74% 2.67% 2.85% 2.28% 0.5% 2.36% 2.12%
2026/10/17 4.95% 2.57% 2.88% 3.4% 2.38% 3.08% 2.49% 3.28% 1.72% 1.58%
2026/10/18 4.52% 2.99% 2.72% 3.65% 1.85% 3.06% 2.23% 4.03% 1.51% 2.5%
2026/10/19 5.43% 2.38% 2.41% 4.87% 2.17% 1.75% 2.56% 1.36% 2.15% 2.51%
2026/10/20 4.97% 2.1% 1.97% 4.22% 1.64% 2.31% 2.53% 4.06% 1.88% 2.56%
2026/10/21 4.47% 2.82% 2.02% 3.76% 1.72% 2.53% 2.8% 2.94% 1.81% 3.11%
2026/10/22 4.93% 2.59% 2.91% 3.6% 1.79% 3.28% 2.41% 2.09% 1.53% 2.94%
2026/10/23 5.07% 2.65% 2.37% 3.43% 2.79% 2.57% 2.73% 3.68% 1.78% 2.66%
2026/10/24 3.64% 4.16% 2.01% 4.46% 2.94% 2.77% 2.78% 3.1% 2.02% 4.23%
2026/10/25 3.63% 4.75% 2.23% 4.42% 3.16% 2.1% 2.61% 2.85% 2.8% 4.97%
2026/10/26 3.27% 3.81% 1.92% 5.73% 2.86% 2.25% 2.52% 2% 2.36% 5.12%
2026/10/27 4.06% 3.19% 2.51% 6.94% 2.99% 2.77% 3% 1.84% 2.8% 2.57%
2026/10/28 3.8% 4.11% 2.12% 4.16% 2.54% 2.24% 2.46% 3.45% 2.46% 4%
2026/10/29 4.17% 5.07% 2.17% 4.37% 2.66% 2.29% 2.8% 2.43% 2.68% 3.1%
2026/10/30 3.77% 4.82% 2.04% 4.48% 1.9% 2.24% 2.38% 3.1% 2.13% 3.49%
2026/10/31 4.24% 3.6% 3.41% 3.12% 2.86% 2.39% 2.26% 2.07% 1.67% 1.21%
  • eharmony.com
  • terminix.com
  • myperfectresume.com
  • thumbtack.com
  • forbes.com
  • servpro.com
  • legalzoom.com
  • yelp.com
  • top10.com
  • orkin.com

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In October 2026, eHarmony’s PPC spend fluctuated, peaking early and stabilizing mid-month. Terminix saw a decline, then a late surge. MyPerfectResume maintained steady growth. Thumbtack’s spend spiked late, while Forbes and Servpro showed consistent patterns. LegalZoom and Yelp experienced varied trends, with Yelp peaking mid-month. Top10 and Orkin had mixed results, ending with Orkin’s notable drop.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 1689
2026/10/02 1610
2026/10/03 1671
2026/10/04 1708
2026/10/05 1698
2026/10/06 1736
2026/10/07 1682
2026/10/08 1810
2026/10/09 1781
2026/10/10 1711
2026/10/11 1690
2026/10/12 1726
2026/10/13 1692
2026/10/14 1806
2026/10/15 1733
2026/10/16 1675
2026/10/17 1623
2026/10/18 1586
2026/10/19 1574
2026/10/20 1568
2026/10/21 1660
2026/10/22 1585
2026/10/23 1648
2026/10/24 1765
2026/10/25 1893
2026/10/26 2011
2026/10/27 1964
2026/10/28 1979
2026/10/29 2012
2026/10/30 1981
2026/10/31 1914

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October saw a dynamic shift in advertisers, starting at 1,689 and peaking at 2,012. The month concluded with a robust presence of 1,914 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pestie.com 2.36%
grammarly.com 1.08%
cover-letter-now.com 0.66%
terminix.com 0.65%
shopify.com 0.52%
surveymonkey.com -0.69%
aaa.com -0.81%
walmartbusiness.com -1.55%
globalindustrial.com -1.87%
ssa.gov -2%

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Pestie.com surged with a 2.36% click share increase, while ssa.gov dropped by 2.00%. Grammarly.com gained 1.08%, contrasting with globalindustrial.com’s 1.87% decline.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date myperfectresume.com forbes.com thumbtack.com terminix.com top10.com resume-now.com pestie.com yelp.com eharmony.com walmartbusiness.com
2026/10/01 1.84% 6.13% 5.3% 4.97% 3.15% 1.36% 1.35% 0.44% 2.16% 3.53%
2026/10/02 3.02% 5.59% 3.99% 4.16% 2.44% 2.32% 1.25% 1.7% 1.88% 3.71%
2026/10/03 3.04% 4.82% 3.31% 3.04% 3.01% 2.6% 1.12% 4.16% 2.05% 3.77%
2026/10/04 3.69% 4.75% 2.87% 1.8% 3.3% 3.02% 1.16% 0.91% 2.03% 2.94%
2026/10/05 3.15% 3.95% 4.26% 2% 3% 2.53% 1.75% 3.18% 2.1% 2.59%
2026/10/06 3.56% 4.65% 3.86% 2.19% 2.54% 2.44% 1.73% 1.47% 1.82% 2.85%
2026/10/07 3.11% 3.51% 3.7% 1.67% 2.75% 1.79% 1.38% 3.95% 2.22% 3.57%
2026/10/08 3.05% 5.12% 3.99% 1.11% 2.27% 2.19% 1% 3.62% 1.94% 3.17%
2026/10/09 3.65% 5.76% 3.41% 0.93% 3.38% 2.83% 1.42% 2.67% 1.6% 2.93%
2026/10/10 2.97% 4.49% 2.78% 1.51% 2.58% 2.06% 1.75% 4.7% 1.82% 3.64%
2026/10/11 3.65% 4.03% 2.82% 0.81% 2.15% 2.93% 1.53% 2.55% 2.18% 3.36%
2026/10/12 4.43% 4.11% 3.3% 1.29% 1.73% 2.69% 1.16% 2.11% 2.17% 3.33%
2026/10/13 2.91% 4.32% 4.12% 1.26% 2.59% 1.52% 1.29% 3.2% 2.22% 3.71%
2026/10/14 3.89% 4.55% 3.39% 1.06% 1.77% 2.91% 1.49% 3.29% 2.15% 3.46%
2026/10/15 3.31% 4.99% 3.08% 1.21% 2.77% 2.61% 1.47% 3.25% 1.83% 4.32%
2026/10/16 5.14% 3.82% 3.53% 1.55% 3.57% 3.18% 1.32% 0.36% 2.15% 3.03%
2026/10/17 4.22% 4.51% 3.19% 1.59% 2.33% 3.35% 1.38% 3.4% 2.12% 2.69%
2026/10/18 4.04% 3.43% 3.28% 1.75% 2.02% 2.86% 0.87% 3.98% 2.1% 2.05%
2026/10/19 3.53% 4.89% 5.23% 1.49% 2.46% 2.71% 2.95% 1.42% 2.39% 2.32%
2026/10/20 2.94% 2.7% 4.18% 1.37% 2.33% 2.71% 2.77% 4.54% 2.03% 1.61%
2026/10/21 3.21% 1.64% 3.96% 1.94% 2.34% 2.71% 2.19% 3.26% 2.05% 0.89%
2026/10/22 4.51% 1.65% 3.67% 1.58% 2.03% 2.98% 2.23% 2.08% 2.04% 0.71%
2026/10/23 3.5% 3.18% 3.51% 1.8% 2.24% 2.82% 2.24% 3.89% 1.99% 0.15%
2026/10/24 2.75% 4.17% 4.75% 2.65% 2.73% 2.33% 1.88% 2.96% 1.62% 0%
2026/10/25 3.39% 4.33% 4.34% 2.91% 3.73% 1.99% 2.14% 2.69% 1.61% 0%
2026/10/26 2.98% 3.07% 6% 2.4% 3.24% 2.04% 1.68% 1.97% 1.31% 0%
2026/10/27 4.04% 3.69% 6.85% 2.04% 3.83% 2.63% 1.8% 1.81% 1.57% 0%
2026/10/28 3.34% 2.51% 4.3% 2.72% 3.12% 2.16% 2.01% 3.63% 1.51% 0%
2026/10/29 3.54% 4.26% 4.66% 3.44% 3.78% 2.17% 2.13% 2.42% 1.7% 0%
2026/10/30 3.09% 2.56% 4.69% 3.2% 2.8% 2.04% 2.15% 3.17% 1.58% 0%
2026/10/31 5.25% 4.34% 3.16% 2.27% 2.14% 2.14% 2.05% 1.78% 1.57% 0%
  • myperfectresume.com
  • forbes.com
  • thumbtack.com
  • terminix.com
  • top10.com
  • resume-now.com
  • pestie.com
  • yelp.com
  • eharmony.com
  • walmartbusiness.com

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In October 2026, “myperfectresume.com” saw a steady rise in PPC impressions, peaking at 5.25% on the 31st. “Forbes.com” fluctuated, ending at 4.34%. “Thumbtack.com” surged mid-month, reaching 6.85% on the 27th. “Terminix.com” started strong but declined, closing at 2.27%. “Top10.com” remained stable, finishing at 2.14%. “Resume-now.com” showed minor variations, ending at 2.14%. “Pestie.com” had a slight increase, closing at 2.05%. “Yelp.com” experienced ups and downs, ending at 1.78%. “Eharmony.com” remained consistent, finishing at 1.57%. “Walmartbusiness.com” declined sharply, ending at 0.15%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Consulting - Last month
  1. 1
    English to Spanish Translation https://www.grammarly.com › translation › spanish

    Translate Text Instantly — Grammarly's translation feature supports 19 of the world’s most widely spoken languages.

  2. 2
    List Your Business Free | No Monthly Fees With Groupon https://www.groupon.com

    Groupon merchants get real buyers, not just traffic. Free to list, easy to launch today.

  3. 3
    Free Resume Templates - Better Than ChatGPT https://www.resume-now.com

    We'll Do the Writing for You. The Fastest & Easiest Resume Creation. Get Hired 2x Faster.

  4. 4
    Create a Free Resume https://www.resumegenius.com

    Build A Resume In 15 Minutes — Create a Free Resume, Export to MS Word, Build a Cover Letter & More. Start Now!

  5. 5
    Update Your Business Info https://business.yelp.com › yelp › business

    Verify Your Free Yelp Listing — Claim Your Free Business Page To Connect With Millions Of Yelp Visitors. It's Quick & Easy

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In the competitive world of PPC advertising, five standout ads capture attention with distinct themes and messaging. Grammarly’s ad highlights its multilingual translation prowess, appealing to global communicators. Groupon entices businesses with a no-cost listing promise, emphasizing real customer acquisition. Resume-Now and ResumeGenius both focus on simplifying job applications, with Resume-Now boasting speed and ease, while ResumeGenius offers comprehensive resume-building tools. Yelp’s ad encourages businesses to connect with millions through a free, easy-to-claim listing. Each ad uniquely addresses user needs, driving engagement and conversions.

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