US Services Consulting - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Services Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.8641617407
56.1358382593
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 10%
Seasonal 0%
Local 1%
Problem Solving 27%

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Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
pestie.com 5.23
beenverified.com 5.19
thumbtack.com 4.41
truthfinder.com 3.55
eharmony.com 3.39
ssa.gov 2.53
globalindustrial.com 2.46
surveymonkey.com 2.44
terminix.com 2.42
google.com 2.31
others 66.07
  • pestie.com - 5.23%
  • beenverified.com - 5.19%
  • thumbtack.com - 4.41%
  • truthfinder.com - 3.55%
  • eharmony.com - 3.39%
  • ssa.gov - 2.53%
  • globalindustrial.com - 2.46%
  • surveymonkey.com - 2.44%
  • terminix.com - 2.42%
  • google.com - 2.31%
  • others - 66.07%

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In the PPC landscape, ‘others’ dominate with 66.07% click share, overshadowing ‘pestie.com’ at 5.23% and ‘beenverified.com’ at 5.19%.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date terminix.com betterhelp.com forbes.com orkin.com yelp.com truthfinder.com myperfectresume.com beenverified.com thumbtack.com google.com
2026/05/01 3.76% 4.32% 2.94% 1.01% 3.29% 1.61% 3.04% 3.49% 2.7% 15.74%
2026/05/02 3.11% 3.31% 3.96% 2.14% 3.32% 1.68% 0.9% 2.89% 2.07% 22.98%
2026/05/03 5.41% 3.49% 4.51% 2.03% 4.14% 1.62% 2.69% 4.01% 2.06% 9.49%
2026/05/04 5.17% 5.13% 3.29% 1.86% 2.63% 2.05% 1.45% 3.85% 5.07% 4.44%
2026/05/05 7.03% 4.49% 4.73% 1.92% 2.24% 3.04% 2.66% 4% 4.19% 0.25%
2026/05/06 5.12% 5.5% 4.87% 1.77% 1.69% 3.37% 2.38% 3.51% 3.46% 0.15%
2026/05/07 4.62% 6.96% 5.32% 1.01% 2.8% 2.76% 2.94% 3.5% 3.31% 0.32%
2026/05/08 5.2% 5.21% 4.16% 2.02% 3.31% 2.9% 2.4% 3.74% 2.69% 6.68%
2026/05/09 6.78% 6.11% 4.38% 1.86% 3.76% 3.46% 2.94% 3.82% 2.75% 3.44%
2026/05/10 6.68% 5.69% 4.7% 3.42% 3.81% 3.13% 2.11% 2.8% 3.2% 5.52%
2026/05/11 6.1% 6.03% 5.43% 2.35% 3.37% 3.14% 2.06% 2.81% 4.28% 1.64%
2026/05/12 6.3% 6.04% 4.32% 2.33% 4.34% 2.45% 2.84% 2.55% 2.72% 6.73%
2026/05/13 5.26% 6.59% 4.91% 1.5% 4.3% 2.09% 2.43% 2.34% 2.9% 10.77%
2026/05/14 4.72% 6.72% 4.54% 2.29% 3.29% 2.54% 1.96% 2.68% 2.22% 11.6%
2026/05/15 5.16% 5.19% 4.15% 2% 3.3% 2.89% 2.39% 3.72% 2.68% 6.66%
2026/05/16 5.23% 3.64% 5.63% 2.44% 4.74% 3.76% 2.18% 3.88% 2.08% 2.98%
2026/05/17 4.65% 3.78% 6.38% 1.82% 4.55% 3.34% 2.58% 2.68% 1.81% 4.97%
2026/05/18 4.67% 3.24% 5.35% 1.57% 2.96% 2.43% 3.09% 2.65% 2.95% 6.71%
2026/05/19 4.37% 4.12% 4.5% 1.67% 3.85% 2.08% 2.09% 2.06% 3.47% 14.3%
2026/05/20 5.79% 4.01% 5.52% 2.43% 2.96% 2.55% 1.91% 2.97% 2.93% 0.2%
2026/05/21 5.36% 4.36% 4.05% 3.44% 2.09% 2.85% 1.93% 3.72% 3.3% 1.7%
2026/05/22 4.55% 3.77% 3.81% 3.03% 3.14% 3.11% 2.38% 2.78% 1.48% 0.15%
2026/05/23 4.69% 4.27% 4.79% 4.16% 3.61% 3.5% 0.97% 2.5% 2.4% 5.54%
2026/05/24 5.53% 4.5% 3.91% 4.14% 3.93% 3.39% 0.91% 2.4% 2.15% 7.67%
2026/05/25 4.11% 4.51% 3.64% 2.61% 3.09% 3.03% 0.77% 2.4% 2.92% 13.26%
2026/05/26 5.77% 4.84% 4.55% 3.08% 2.24% 3.43% 1.98% 3.18% 3.15% 3.83%
2026/05/27 6.26% 4.65% 4.5% 3.03% 3.3% 3.26% 2.22% 2.56% 2.76% 3.21%
2026/05/28 5.31% 4.39% 4.46% 2.63% 2.64% 3.65% 2.72% 2.79% 3.07% 0.44%
2026/05/29 6.79% 3.98% 4.08% 2.93% 3.51% 3.39% 2.27% 2.02% 2.94% 0.45%
2026/05/30 6.75% 3.77% 3.94% 3.31% 3.08% 3.68% 2.77% 2.64% 2.01% 0.26%
2026/05/31 6.79% 4.53% 4.37% 3.54% 3.42% 3.32% 2.64% 2.5% 2.17% 1.41%
  • terminix.com
  • betterhelp.com
  • forbes.com
  • orkin.com
  • yelp.com
  • truthfinder.com
  • myperfectresume.com
  • beenverified.com
  • thumbtack.com
  • google.com

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In May 2026, Google.com saw fluctuating PPC spend, peaking early and mid-month. Terminix.com maintained steady growth, while BetterHelp.com experienced a mid-month dip. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1825
2026/05/02 1741
2026/05/03 1780
2026/05/04 1906
2026/05/05 1970
2026/05/06 1896
2026/05/07 1940
2026/05/08 1963
2026/05/09 1778
2026/05/10 1871
2026/05/11 2112
2026/05/12 2119
2026/05/13 1938
2026/05/14 2076
2026/05/15 1963
2026/05/16 1992
2026/05/17 1959
2026/05/18 2051
2026/05/19 1986
2026/05/20 2021
2026/05/21 2162
2026/05/22 2159
2026/05/23 2044
2026/05/24 2120
2026/05/25 2314
2026/05/26 2433
2026/05/27 2369
2026/05/28 2169
2026/05/29 2157
2026/05/30 2195
2026/05/31 2183

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May saw a dynamic rise in distinct advertisers, starting at 1,825 and peaking at 2,433. The month concluded with a robust 2,183, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pestie.com 1.86%
globalindustrial.com 1.62%
headway.co 0.56%
truthfinder.com 0.47%
ahs.com 0.42%
checkpeople.com -0.6%
eharmony.com -0.62%
thumbtack.com -0.65%
aaa.com -0.85%
beenverified.com -1.09%

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Pestie.com and Globalindustrial.com surged in click share, while Beenverified.com and AAA.com saw declines.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date truthfinder.com terminix.com beenverified.com yelp.com pestie.com forbes.com betterhelp.com myperfectresume.com top10.com thumbtack.com
2026/05/01 2.52% 2.61% 5.66% 4.43% 1.71% 2.33% 2.73% 2.74% 2.03% 3.02%
2026/05/02 2.87% 2.28% 5.17% 4.72% 2.01% 3.81% 2.21% 1.06% 1.76% 2.46%
2026/05/03 2.4% 3.48% 6.35% 5.16% 1.38% 3.36% 2.54% 2.49% 2.1% 2.37%
2026/05/04 3.1% 3.14% 6.21% 3.15% 1.83% 2.14% 3.22% 1.25% 1.66% 5.25%
2026/05/05 4.57% 4.09% 6.17% 2.52% 1% 3.63% 2.77% 2.23% 2.65% 4.24%
2026/05/06 4.83% 3.31% 5.37% 2.13% 1.69% 3.62% 3.41% 2.36% 2.3% 3.82%
2026/05/07 4.25% 2.97% 5.06% 3.28% 2.2% 3.82% 4.27% 2.94% 1.6% 3.5%
2026/05/08 4.29% 3.3% 5.83% 4.17% 1.55% 3% 3.21% 2.35% 2.71% 2.85%
2026/05/09 5.15% 4.17% 5.72% 4.27% 2.34% 3.01% 3.77% 2.57% 2.27% 2.94%
2026/05/10 4.8% 4.35% 4.53% 4.51% 1.5% 3.43% 3.55% 1.98% 1.66% 3.57%
2026/05/11 4.72% 3.87% 4.42% 3.96% 1.65% 4.05% 3.6% 2.07% 2.41% 4.75%
2026/05/12 3.89% 3.78% 4.31% 5.29% 2.51% 3.23% 3.99% 2.69% 1.48% 3.14%
2026/05/13 3.53% 3.49% 3.77% 5.79% 2.25% 3.61% 4.47% 2.75% 2.24% 3.73%
2026/05/14 4.2% 3.38% 4.71% 4.05% 2.68% 3.67% 4.66% 2.04% 2.71% 2.67%
2026/05/15 4.29% 3.29% 5.83% 4.17% 1.55% 3.01% 3.21% 2.35% 2.71% 2.85%
2026/05/16 5.78% 3.11% 5.82% 5.63% 1.82% 3.95% 2.23% 2.23% 3.5% 2.1%
2026/05/17 5.45% 2.78% 4.32% 5.27% 2.03% 4.89% 2.34% 2.82% 3.51% 1.83%
2026/05/18 4.26% 2.9% 4.56% 3.49% 2.55% 4.05% 2.07% 3.43% 3.15% 3.31%
2026/05/19 3.81% 3.12% 3.79% 5.13% 3.07% 3.52% 2.84% 2.35% 2.24% 4.2%
2026/05/20 3.92% 3.57% 4.8% 3.59% 3.6% 4.21% 2.26% 1.5% 3.22% 3.14%
2026/05/21 4.43% 3.19% 5.53% 2.35% 4.11% 2.76% 2.74% 2% 2.54% 3.18%
2026/05/22 4.78% 2.56% 4.41% 3.78% 2.33% 2.54% 2.3% 2.28% 3.05% 1.73%
2026/05/23 5.39% 3.18% 4.16% 3.89% 3.36% 3.45% 2.54% 1.02% 3.13% 2.69%
2026/05/24 5.76% 3.63% 3.83% 4.66% 3.57% 3.37% 2.94% 1.48% 2.4% 2.37%
2026/05/25 5.05% 3% 4.46% 3.64% 2.08% 2.57% 2.8% 0.99% 2.07% 3.11%
2026/05/26 5.62% 3.59% 5.31% 2.5% 1.9% 3.67% 2.94% 2.23% 3.6% 3.12%
2026/05/27 5.2% 3.96% 4.18% 3.89% 2.67% 2.98% 2.84% 1.94% 2.3% 2.75%
2026/05/28 5.32% 3.25% 4.28% 3.04% 4.01% 3.03% 2.76% 2.39% 2.73% 3.08%
2026/05/29 5.1% 4.04% 3.1% 4.02% 4.02% 2.65% 2.51% 2% 1.94% 3.05%
2026/05/30 5.04% 4.02% 3.87% 3.52% 2.7% 2.57% 2.2% 2.89% 2.1% 1.96%
2026/05/31 4.54% 4.23% 4.09% 3.83% 3.46% 3.2% 2.74% 2.55% 2.41% 2.22%
  • truthfinder.com
  • terminix.com
  • beenverified.com
  • yelp.com
  • pestie.com
  • forbes.com
  • betterhelp.com
  • myperfectresume.com
  • top10.com
  • thumbtack.com

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In May 2026, Truthfinder’s impression share rose steadily, peaking mid-month before a slight decline. Beenverified maintained a strong presence, while Yelp experienced fluctuations. Terminix and Pestie showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Consulting - Last month
  1. 1
    Accenture https://www.accenture.com

    Together, We Are Reinventing — Business & Technology Consulting Partner Of The NFL, Supporting The Drive For Innovation. We...

  2. 2
    Business Listings Manager - Automate Listings Optimization https://www.birdeye.com › enterprise › reputation

    Sync listings across 50+ directories instantly. Fix errors. Show up where customers search

  3. 3
    Google Business Profile https://business.google.com › mybusiness › login

    Login to Google My Business — Login to Google My Business to connect with customers and manage your online

  4. 4
    Lookup Any Person — Free http://www.spokeo.com

    Search Any Name Anywhere — See Phone#, Marital Status, Address, Email, Relatives, Social Profiles & Past Records

  5. 5
    Update Your Business Info - Add Your Business https://business.yelp.com › yelp › business

    Confirm Business Hours, Upload Photos, And Respond To Customer Messages. Start Now.

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In the realm of Google PPC, Accenture leads with innovation, partnering with the NFL to drive business reinvention. Birdeye optimizes visibility across directories, while Google connects businesses with customers. Spokeo offers comprehensive personal searches, and Yelp enhances business engagement.

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