Share of Clicks for top 10 US Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 15.6 |
| norton.com | 7.45 |
| cybernews.com | 5.51 |
| simplisafe.com | 4.86 |
| surfshark.com | 4.71 |
| expressvpn.com | 4.01 |
| forbes.com | 3.5 |
| barracuda.com | 3.41 |
| 1password.com | 3.26 |
| vpnpro.com | 3.12 |
| others | 44.57 |
- nordvpn.com - 15.6%
- norton.com - 7.45%
- cybernews.com - 5.51%
- simplisafe.com - 4.86%
- surfshark.com - 4.71%
- expressvpn.com - 4.01%
- forbes.com - 3.5%
- barracuda.com - 3.41%
- 1password.com - 3.26%
- vpnpro.com - 3.12%
- others - 44.57%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, NordVPN leads with a 15.6% click share. Norton follows at 7.45%, while Cybernews captures 5.51%. The ‘others’ category dominates with 44.57%, highlighting diverse competition.
Share of Spend for the top 10 US Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virtru.com | barracuda.com | nordvpn.com | cybernews.com | sharefile.com | norton.com | surfshark.com | expressvpn.com | forbes.com | vpnpro.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 0.08% | 0.47% | 12.26% | 8.06% | 0.04% | 9.64% | 5.04% | 3.55% | 6.43% | 6.25% |
| 2026/04/02 | 0.07% | 0.55% | 13.21% | 9.01% | 0.04% | 8.62% | 5.08% | 3.75% | 6.94% | 6.31% |
| 2026/04/03 | 0.05% | 0.49% | 11.29% | 7.65% | 0.04% | 8.36% | 5.1% | 3.33% | 7.18% | 6.61% |
| 2026/04/04 | 0.03% | 0.71% | 11.56% | 8.34% | 0.06% | 9.05% | 4.87% | 3.49% | 7.25% | 5.69% |
| 2026/04/05 | 0.05% | 1.31% | 11.01% | 8.12% | 0.07% | 7.94% | 4.76% | 3.27% | 7.57% | 5.23% |
| 2026/04/06 | 0.04% | 0.76% | 12.33% | 8.23% | 0.03% | 9.61% | 5.97% | 3.56% | 8.39% | 4.93% |
| 2026/04/07 | 0.07% | 0.85% | 12.52% | 7.82% | 0.03% | 8.7% | 5.3% | 3.82% | 6.12% | 5.06% |
| 2026/04/08 | 0.06% | 1.14% | 12.38% | 8.38% | 0.07% | 8.16% | 5.69% | 3.66% | 7.87% | 4.76% |
| 2026/04/09 | 0.06% | 0.85% | 12.49% | 8.92% | 0.04% | 8.83% | 5.47% | 3.65% | 6.3% | 3.98% |
| 2026/04/10 | 3.87% | 7.52% | 10.89% | 7.92% | 1.27% | 6.11% | 4.39% | 3.38% | 6.18% | 3.1% |
| 2026/04/11 | 5.71% | 8.98% | 11.19% | 7.47% | 2.7% | 5.38% | 4.6% | 3.25% | 6.44% | 2.74% |
| 2026/04/12 | 5.17% | 13.08% | 8.52% | 7.24% | 2.55% | 5.78% | 2.95% | 2.7% | 4.93% | 2.13% |
| 2026/04/13 | 7.34% | 10.15% | 7.15% | 6.63% | 4.19% | 5.29% | 3.31% | 2.06% | 4.81% | 2.36% |
| 2026/04/14 | 7.48% | 8.79% | 6.86% | 6.99% | 0.64% | 6.02% | 3.97% | 3.12% | 4.19% | 3.1% |
| 2026/04/15 | 11.42% | 8.17% | 7.67% | 5.62% | 5.42% | 5.85% | 2.87% | 1.85% | 3.26% | 2.43% |
| 2026/04/16 | 9.59% | 9.45% | 8.58% | 5.35% | 4.98% | 7.57% | 2.84% | 2.23% | 3.72% | 2.65% |
| 2026/04/17 | 10.22% | 10.44% | 8.46% | 4.68% | 2.67% | 6.51% | 2.98% | 2.52% | 3.04% | 2.95% |
| 2026/04/18 | 8.73% | 12.84% | 7.21% | 5.12% | 4.27% | 6.49% | 3.36% | 2.4% | 4.46% | 3.21% |
| 2026/04/19 | 2.91% | 14.09% | 9.14% | 5.35% | 8.67% | 5.34% | 3.59% | 2.54% | 3.65% | 3.33% |
| 2026/04/20 | 4.31% | 12.67% | 8.46% | 5.08% | 7.16% | 5.12% | 3.89% | 2.32% | 3.34% | 3.48% |
| 2026/04/21 | 11.58% | 8.9% | 7.96% | 5.1% | 6.91% | 4.7% | 4.64% | 2.66% | 3.53% | 3.46% |
| 2026/04/22 | 12.23% | 10.09% | 7.98% | 5.02% | 2.15% | 4.83% | 4.12% | 2.78% | 3.86% | 3.52% |
| 2026/04/23 | 12.4% | 12.56% | 7.05% | 6.06% | 3.8% | 4.59% | 3.51% | 3.22% | 3.84% | 3.13% |
| 2026/04/24 | 7.97% | 10.76% | 7.17% | 6.33% | 7.43% | 5.82% | 3.89% | 2.61% | 3.43% | 3.13% |
| 2026/04/25 | 4.78% | 14.93% | 7.09% | 5.99% | 2.74% | 5.88% | 3.63% | 3.01% | 3.76% | 3.32% |
| 2026/04/26 | 4.8% | 11.93% | 7.77% | 6.59% | 4.34% | 4.67% | 3.69% | 3.13% | 3.08% | 3.35% |
| 2026/04/27 | 6.62% | 11.43% | 7.87% | 5.16% | 7.04% | 5.17% | 3.79% | 3.14% | 3.04% | 2.42% |
| 2026/04/28 | 7.21% | 11.66% | 6.59% | 5.37% | 4.12% | 4.84% | 3.94% | 2.68% | 3.82% | 2.25% |
| 2026/04/29 | 7.37% | 9.74% | 7.46% | 5.68% | 4.1% | 6.01% | 3.86% | 2.66% | 3.63% | 3.07% |
| 2026/04/30 | 9.5% | 9.23% | 6.5% | 5.68% | 5.56% | 4.87% | 3.68% | 3.01% | 2.91% | 2.24% |
- virtru.com
- barracuda.com
- nordvpn.com
- cybernews.com
- sharefile.com
- norton.com
- surfshark.com
- expressvpn.com
- forbes.com
- vpnpro.com
Copyright © Adthena. All rights reserved.
April saw dynamic shifts in PPC spend share. Virtru.com started modestly, then surged mid-month, peaking at 12.4% on April 23. Barracuda.com consistently climbed, reaching 14.93% on April 25. NordVPN.com began strong but tapered off, while Cybernews.com and Norton.com showed steady fluctuations. Surfshark.com and ExpressVPN.com maintained moderate levels, with Forbes.com and VPNPro.com experiencing declines. The month concluded with Barracuda.com leading, followed by NordVPN.com and Virtru.com.
Competitor Count for US Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 913 |
| 2026/04/02 | 903 |
| 2026/04/03 | 933 |
| 2026/04/04 | 888 |
| 2026/04/05 | 911 |
| 2026/04/06 | 964 |
| 2026/04/07 | 953 |
| 2026/04/08 | 907 |
| 2026/04/09 | 919 |
| 2026/04/10 | 900 |
| 2026/04/11 | 842 |
| 2026/04/12 | 851 |
| 2026/04/13 | 890 |
| 2026/04/14 | 891 |
| 2026/04/15 | 886 |
| 2026/04/16 | 856 |
| 2026/04/17 | 856 |
| 2026/04/18 | 846 |
| 2026/04/19 | 836 |
| 2026/04/20 | 861 |
| 2026/04/21 | 859 |
| 2026/04/22 | 888 |
| 2026/04/23 | 856 |
| 2026/04/24 | 832 |
| 2026/04/25 | 812 |
| 2026/04/26 | 814 |
| 2026/04/27 | 861 |
| 2026/04/28 | 833 |
| 2026/04/29 | 851 |
| 2026/04/30 | 798 |
Copyright © Adthena. All rights reserved.
April began with 913 advertisers, peaking at 964 on the 6th. A decline followed, ending the month at 798.