US Retail Grocery and Food - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – US

Google AI Overview visibility for Retail Grocery and Food US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.6701223772
63.3298776228
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 11%
Navigational 2%
Seasonal 1%
Local 5%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
walmart.com 19.13
dollartree.com 6.56
instacart.com 6.06
samsclub.com 5.03
nothingbundtcakes.com 4.16
dominos.com 4.02
wholefoodsmarket.com 3.49
target.com 3.48
starbucks.com 3.04
doordash.com 1.79
others 43.24
  • walmart.com - 19.13%
  • dollartree.com - 6.56%
  • instacart.com - 6.06%
  • samsclub.com - 5.03%
  • nothingbundtcakes.com - 4.16%
  • dominos.com - 4.02%
  • wholefoodsmarket.com - 3.49%
  • target.com - 3.48%
  • starbucks.com - 3.04%
  • doordash.com - 1.79%
  • others - 43.24%

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Walmart leads with 19.13% click share, followed by Dollar Tree at 6.56%. Others dominate with 43.24%, highlighting diverse competition in the market.

Market Exposure

Share of Spend for the top 10 US Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date walmart.com instacart.com homechef.com doordash.com factor75.com target.com hungryroot.com cookunity.com 1800flowers.com hellofresh.com
2026/05/01 19.09% 6.99% 3.84% 2.56% 3.23% 3.61% 1.39% 2.78% 2.27% 2.55%
2026/05/02 16.61% 9.23% 3.57% 2.19% 3.16% 3.39% 1.88% 2.62% 2.06% 2.36%
2026/05/03 19.77% 9.71% 3.48% 2.94% 3.24% 2.81% 1.65% 2.77% 1.69% 2.18%
2026/05/04 16.96% 9.46% 3.43% 2.69% 3.04% 3.76% 1.48% 2.7% 2.46% 1.98%
2026/05/05 14.97% 12.2% 3.31% 3.21% 2.94% 3.27% 1.9% 2.58% 1.91% 1.83%
2026/05/06 17.63% 11.45% 2.99% 3.07% 2.75% 3.52% 1.36% 2.85% 2.32% 1.92%
2026/05/07 19.32% 11.47% 2.39% 2.88% 3.06% 2.88% 1.48% 3.08% 2.87% 2.24%
2026/05/08 16.59% 12.78% 3.4% 4.23% 2.29% 3.02% 1.47% 2.86% 2.39% 2.31%
2026/05/09 16.77% 14.04% 3.25% 5.33% 2.63% 2.48% 1.66% 2.5% 1.6% 2.08%
2026/05/10 15.45% 13.37% 3.3% 6.81% 2.55% 2.18% 1.41% 2.64% 0.98% 1.73%
2026/05/11 13.88% 9.45% 3.39% 3.8% 2.11% 4.03% 2.47% 2.87% 1.42% 1.71%
2026/05/12 13.91% 9.09% 4.27% 3.49% 2.94% 3.85% 2.69% 2.78% 1.75% 1.84%
2026/05/13 16.49% 9.07% 3.83% 4.21% 3% 2.63% 2.26% 2.71% 2.24% 2.11%
2026/05/14 14.66% 9.85% 4.11% 4.77% 2.64% 2.85% 2.8% 2.39% 1.97% 2.3%
2026/05/15 16.53% 12.84% 3.39% 4.22% 2.28% 3.02% 1.47% 2.85% 2.34% 2.3%
2026/05/16 15.01% 7.7% 3.62% 3.31% 2.99% 3.59% 2.72% 2.91% 2.99% 1.89%
2026/05/17 15.25% 8.21% 3.46% 3.61% 3.22% 3.22% 2.54% 2.99% 2.26% 1.73%
2026/05/18 16.22% 6.88% 3.43% 3.05% 2.91% 3.81% 2.62% 3.14% 2.6% 1.89%
2026/05/19 14.81% 5.45% 4.06% 3.25% 2.81% 3.95% 2.46% 3.45% 2.56% 1.8%
2026/05/20 14.86% 4.82% 5.03% 2.76% 3.27% 3.49% 3.07% 2.44% 2.85% 2.36%
2026/05/21 13.21% 6.32% 5.25% 3.19% 3.55% 2.89% 3.33% 2% 2.71% 2.1%
2026/05/22 9.4% 7% 4.68% 4.4% 3.03% 2.66% 2.61% 2.28% 3.24% 1.94%
2026/05/23 18.86% 6.18% 4.04% 2.97% 2.61% 2.36% 2.74% 1.85% 2.07% 1.82%
2026/05/24 17.95% 5.81% 4.44% 3.05% 2.67% 2.53% 2.75% 1.79% 2.5% 1.82%
2026/05/25 18.42% 7.21% 3.87% 3.17% 2.64% 3.05% 2.13% 2.04% 2.13% 1.51%
2026/05/26 16.29% 7.11% 3.73% 3.61% 2.8% 3.22% 2.35% 1.98% 2.4% 1.87%
2026/05/27 15.79% 6.38% 4.85% 3.19% 2.55% 3.51% 2.35% 2.3% 2.96% 2.07%
2026/05/28 15.74% 6.45% 4.96% 2.64% 2.88% 3.43% 3.34% 2.17% 2.76% 2.01%
2026/05/29 15.99% 5.85% 4.76% 4.16% 2.9% 3.42% 3.25% 1.85% 2.39% 1.69%
2026/05/30 15.59% 7.12% 3.91% 4.3% 2.45% 3.66% 3.19% 1.81% 2.18% 1.55%
2026/05/31 13.77% 7.14% 4.5% 3.82% 3.26% 3.18% 3.1% 2.31% 2.23% 1.9%
  • walmart.com
  • instacart.com
  • homechef.com
  • doordash.com
  • factor75.com
  • target.com
  • hungryroot.com
  • cookunity.com
  • 1800flowers.com
  • hellofresh.com

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Walmart’s PPC spend fluctuated, peaking mid-month, then declining. Instacart’s spend rose early, dipped, and stabilized. HomeChef and DoorDash showed consistent patterns, while Target’s spend varied. Hungryroot and CookUnity had modest increases. 1-800-Flowers and HelloFresh maintained steady trends.

Market Exposure

Competitor Count for US Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 2370
2026/05/02 2343
2026/05/03 2324
2026/05/04 2389
2026/05/05 2484
2026/05/06 2466
2026/05/07 2502
2026/05/08 2507
2026/05/09 2457
2026/05/10 2543
2026/05/11 2791
2026/05/12 2876
2026/05/13 2610
2026/05/14 2744
2026/05/15 2507
2026/05/16 2852
2026/05/17 2827
2026/05/18 2751
2026/05/19 2740
2026/05/20 2764
2026/05/21 2863
2026/05/22 2871
2026/05/23 2973
2026/05/24 3037
2026/05/25 3442
2026/05/26 3511
2026/05/27 3220
2026/05/28 3273
2026/05/29 3194
2026/05/30 3253
2026/05/31 3248

Copyright © Adthena. All rights reserved.

May saw a dynamic shift in distinct advertisers, starting at 2,370 and peaking at 3,511. The month concluded with a robust presence of 3,248 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
walmart.com 1.42%
etsy.com 0.45%
totalwine.com 0.43%
target.com 0.4%
circlek.com 0.4%
starbucks.com -0.77%
dominos.com -0.91%
wholefoodsmarket.com -1.56%
dollartree.com -1.67%
instacart.com -2.44%

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Walmart.com surged with a 1.42% click share increase, while Instacart.com faced a 2.44% decline.

Campaign Efficiency

US Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date walmart.com instacart.com target.com doordash.com kroger.com samsclub.com ubereats.com dominos.com dollartree.com nothingbundtcakes.com
2026/05/01 12.88% 8.37% 6.23% 2.62% 2.75% 3.38% 1.73% 2.81% 3.15% 1.41%
2026/05/02 10.85% 11.32% 6.06% 2.26% 2.59% 3.67% 1.15% 2.72% 2.15% 1.77%
2026/05/03 13.35% 12.23% 5.07% 2.97% 2.78% 3.19% 1.78% 3.19% 2.88% 1.6%
2026/05/04 12.08% 12.55% 6.66% 2.78% 2.54% 3.54% 1.23% 2.33% 2.7% 1.66%
2026/05/05 10.43% 14.34% 6.19% 2.99% 1.9% 2.76% 1.26% 2.29% 2.03% 2.17%
2026/05/06 13.14% 13.3% 6.29% 3.02% 2.72% 2.96% 1.33% 2.48% 2.49% 2.11%
2026/05/07 13.03% 14.84% 5.55% 2.81% 2.03% 3.4% 0.72% 2.98% 2.66% 1.76%
2026/05/08 11.48% 14.1% 5.44% 4.27% 2.58% 2.99% 1.83% 2.93% 2.81% 1.42%
2026/05/09 11.14% 15.9% 4.34% 5.72% 1.62% 3.37% 1.98% 4% 2.58% 1.45%
2026/05/10 10.96% 14.14% 4.15% 6.49% 2.12% 2.81% 3.05% 3.53% 2.47% 1.87%
2026/05/11 13.21% 10.09% 7.03% 3.44% 1.61% 2.36% 1.83% 2.55% 1.87% 2.6%
2026/05/12 13.21% 10.72% 6.74% 3.3% 1.59% 2.04% 1.16% 2.24% 1.76% 3.04%
2026/05/13 14.63% 11.43% 4.72% 4.47% 1.44% 2.34% 2.61% 2.62% 2.36% 4.3%
2026/05/14 13.07% 11.74% 5.32% 4.79% 1.48% 2.67% 1.39% 2.62% 2.09% 2.4%
2026/05/15 11.48% 14.11% 5.44% 4.27% 2.58% 2.99% 1.83% 2.93% 2.81% 1.42%
2026/05/16 14.06% 8.41% 6.46% 2.87% 2% 2.15% 1.05% 2.38% 1.85% 2.18%
2026/05/17 14.19% 9.06% 5.98% 3.26% 2.33% 2.16% 1.01% 2.32% 1.58% 1.75%
2026/05/18 15.43% 7.6% 6.77% 2.87% 2.36% 2.45% 0.76% 2.1% 2.32% 2.17%
2026/05/19 15.29% 6.09% 7.06% 3.07% 1.71% 2.87% 0.84% 1.57% 2.24% 2.3%
2026/05/20 15.88% 5.09% 5.92% 2.41% 1.7% 2.81% 1.1% 2.25% 1.96% 2.35%
2026/05/21 15.06% 7.04% 4.91% 3.04% 1.63% 2.23% 1.62% 2.04% 1.32% 1.71%
2026/05/22 14.02% 7.18% 4.4% 4.08% 1.62% 2.84% 1.93% 2.39% 1.63% 2.86%
2026/05/23 17.03% 6.98% 4.17% 2.69% 1.46% 2.32% 1.73% 2.75% 1.48% 2.71%
2026/05/24 17.35% 6.54% 4.54% 2.92% 1.09% 2.5% 2.07% 2.35% 1.31% 1.7%
2026/05/25 15.45% 7.34% 5.18% 2.91% 1.33% 2.12% 1.84% 2.01% 1.91% 1.45%
2026/05/26 14.65% 7.29% 5.17% 3.7% 1.52% 2.22% 1.54% 1.67% 1.25% 1.33%
2026/05/27 14.58% 6.91% 5.91% 3.01% 1.85% 2.08% 1.51% 1.74% 1.41% 0.79%
2026/05/28 14.12% 6.75% 5.71% 2.67% 1.99% 2.18% 1.15% 1.84% 1.42% 1.12%
2026/05/29 14.36% 6.52% 5.71% 4.41% 2.76% 2.56% 2.26% 1.54% 1.14% 1.16%
2026/05/30 13.73% 7.07% 5.94% 4.16% 2.76% 2.55% 1.66% 1.88% 1.04% 1.15%
2026/05/31 12.73% 7.61% 5.16% 3.77% 3.35% 2.7% 2.39% 1.73% 1.41% 0.82%
  • walmart.com
  • instacart.com
  • target.com
  • doordash.com
  • kroger.com
  • samsclub.com
  • ubereats.com
  • dominos.com
  • dollartree.com
  • nothingbundtcakes.com

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In May 2026, Walmart’s impression share fluctuated, peaking mid-month at 17.35%. Instacart’s share declined after an early surge, while Target remained steady. DoorDash and Kroger showed minor variations. Sam’s Club, UberEats, Domino’s, Dollar Tree, and Nothing Bundt Cakes experienced slight shifts. The month concluded with Walmart leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food - Last month
  1. 1
    $7.99 Weeklong Carryout Deal | Pizza Delivery & Carryout https://www.dominos.com

    Carry Out 1-Topping Pizzas, 8-Piece Wings or Boneless Chicken $7.99 Each. Prices May Vary.

  2. 2
    Grocery Stores Near Me https://www.instacart.com

    View All Products & Stores — Browse an Extensive Assortment Of Grocery Items and Local Stores. Terms apply.

  3. 3
    Sam's Club® Official Site - May Instant Savings start now https://www.samsclub.com

    Experience unparalleled value with Instant Savings and member pricing. Ends May 31. May Instant Savings is live today. Unlock exclusive savings on...

  4. 4
    Walmart.com https://www.walmart.com

    Walmart® Official Site — Save Money And Time With A Walmart+ Membership. Enjoy Low Prices, Free Delivery And More! Easy Online Shopping.

  5. 5
    Whole Foods Market https://www.wholefoodsmarket.com

    For All Your Everyday Needs — From Vibrant Produce & Animal Welfare Certified Meat to Everyday Favorites and Essentials.

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Domino’s entices with a $7.99 carryout deal, while Instacart highlights local grocery variety. Sam’s Club offers instant savings, Walmart promotes convenience with Walmart+, and Whole Foods emphasizes quality essentials. Each ad uniquely targets value, convenience, or quality.

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