Share of Clicks for top 10 UK Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 17.79 |
| viator.com | 12.07 |
| tripadvisor.co.uk | 10 |
| londoneye.com | 7.78 |
| headout.com | 7.06 |
| booking.com | 5.92 |
| trip.com | 3.34 |
| groupon.co.uk | 2.64 |
| onthebeach.co.uk | 2.61 |
| tiqets.com | 2.3 |
| others | 28.49 |
- getyourguide.com - 17.79%
- viator.com - 12.07%
- tripadvisor.co.uk - 10%
- londoneye.com - 7.78%
- headout.com - 7.06%
- booking.com - 5.92%
- trip.com - 3.34%
- groupon.co.uk - 2.64%
- onthebeach.co.uk - 2.61%
- tiqets.com - 2.3%
- others - 28.49%
Copyright © Adthena. All rights reserved.
In the travel activities PPC landscape, GetYourGuide leads with 17.79% click share, followed by Viator at 12.07%. Others collectively dominate with 28.49%, showcasing diverse competition.
Share of Spend for the top 10 UK Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | viator.com | booking.com | tripadvisor.co.uk | headout.com | londoneye.com | trip.com | gocity.com | goldentours.com | tiqets.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 24.74% | 4.93% | 16.93% | 4.47% | 5.37% | 7.8% | 3% | 3.53% | 4.51% | 1.41% |
| 2026/09/02 | 21.61% | 8.01% | 12.85% | 6.37% | 6.48% | 6.07% | 2.29% | 4.09% | 2.68% | 2.21% |
| 2026/09/03 | 25.83% | 10.31% | 12.18% | 6.44% | 6.33% | 1.47% | 1.25% | 4.05% | 1.58% | 2.01% |
| 2026/09/04 | 23.69% | 9.23% | 14.27% | 6.73% | 5.04% | 4.92% | 0.83% | 3.52% | 2.44% | 1.63% |
| 2026/09/05 | 22.47% | 11.08% | 10.51% | 7.66% | 7.67% | 5.29% | 1.88% | 1.75% | 1.54% | 2.8% |
| 2026/09/06 | 21.12% | 14.4% | 2.6% | 9.16% | 9.45% | 3.32% | 2.75% | 1.21% | 1.44% | 4.25% |
| 2026/09/07 | 21.07% | 14.93% | 3.72% | 8.88% | 10.36% | 4.86% | 3% | 1.76% | 1.68% | 2.98% |
| 2026/09/08 | 20.81% | 13.25% | 4.41% | 7.79% | 9.41% | 9.53% | 2.2% | 2.09% | 1.9% | 2.71% |
| 2026/09/09 | 21.78% | 14.42% | 3.99% | 7.8% | 11.11% | 3.9% | 2.18% | 2.3% | 1.68% | 3.39% |
| 2026/09/10 | 21.88% | 13.66% | 4.7% | 9.39% | 9.32% | 4.13% | 1.9% | 0.9% | 2.3% | 3.74% |
| 2026/09/11 | 21.51% | 12.68% | 4.14% | 8.11% | 10.33% | 6.5% | 1.8% | 1.17% | 1.75% | 3.21% |
| 2026/09/12 | 22.97% | 11.41% | 4.89% | 7.4% | 8.32% | 1.86% | 2.6% | 2.66% | 1.86% | 3.39% |
| 2026/09/13 | 21.15% | 12.53% | 3.33% | 9.01% | 10.7% | 5.18% | 2.15% | 2.27% | 2.44% | 3.36% |
| 2026/09/14 | 22.99% | 13.42% | 3.13% | 7.39% | 9.94% | 7.3% | 2.28% | 0.86% | 2.19% | 2.72% |
| 2026/09/15 | 20.49% | 12.44% | 6.34% | 9.76% | 8.26% | 3.22% | 2.14% | 2.92% | 2.25% | 3.69% |
| 2026/09/16 | 18.33% | 14.01% | 3.99% | 11.21% | 8.21% | 4.59% | 3.25% | 3.01% | 1.87% | 3.21% |
| 2026/09/17 | 16.62% | 15.86% | 3.94% | 8.11% | 9.69% | 5.14% | 2.78% | 1.44% | 1.97% | 3.73% |
| 2026/09/18 | 14.37% | 13.22% | 4.1% | 6.22% | 5.86% | 8.84% | 3.12% | 2.97% | 3.01% | 2.45% |
| 2026/09/19 | 16.31% | 13.59% | 2.81% | 7.37% | 8.19% | 8.89% | 4.12% | 3.75% | 2.29% | 2.3% |
| 2026/09/20 | 13.47% | 15.44% | 2.6% | 7.66% | 9.4% | 9.11% | 4.68% | 2.3% | 2.59% | 2.4% |
| 2026/09/21 | 16.52% | 13.77% | 1.98% | 7.61% | 6.62% | 9.06% | 4.48% | 3.97% | 5.01% | 1.2% |
| 2026/09/22 | 16.15% | 16.06% | 3.85% | 7.94% | 6.83% | 3.98% | 4.83% | 3.32% | 2.12% | 2.14% |
| 2026/09/23 | 18.21% | 15.36% | 3.47% | 6.56% | 9.5% | 8.14% | 5.48% | 2.33% | 3.32% | 1.78% |
| 2026/09/24 | 17.41% | 15.2% | 7.55% | 8.89% | 8.36% | 9.51% | 4.33% | 2.4% | 2.08% | 2.48% |
| 2026/09/25 | 16.34% | 17.01% | 9.37% | 7.72% | 8.39% | 7.88% | 4.71% | 3.05% | 2.21% | 2.32% |
| 2026/09/26 | 17.89% | 18.71% | 8.33% | 7.88% | 8.91% | 7.48% | 3.61% | 1.35% | 2.25% | 2.36% |
| 2026/09/27 | 16.6% | 17.58% | 9.74% | 8.67% | 8.94% | 7.74% | 4.76% | 2.81% | 1.52% | 1.84% |
| 2026/09/28 | 18.77% | 18.2% | 8.22% | 9.29% | 8.46% | 5.16% | 5.76% | 0.9% | 1.43% | 2.32% |
| 2026/09/29 | 17.39% | 15.46% | 11.71% | 8.32% | 7.35% | 6.81% | 6.5% | 2.12% | 2.62% | 1.26% |
| 2026/09/30 | 18.86% | 16.53% | 10.78% | 7.57% | 7.25% | 5.4% | 4.84% | 3.54% | 2.51% | 1.48% |
- getyourguide.com
- viator.com
- booking.com
- tripadvisor.co.uk
- headout.com
- londoneye.com
- trip.com
- gocity.com
- goldentours.com
- tiqets.com
Copyright © Adthena. All rights reserved.
In September 2026, GetYourGuide led with fluctuating spend, peaking early, then declining. Viator’s share rose steadily, while Booking.com saw a mid-month dip but recovered. TripAdvisor and Headout showed consistent growth, ending strong.
Competitor Count for UK Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 1144 |
| 2026/09/02 | 1172 |
| 2026/09/03 | 1147 |
| 2026/09/04 | 1161 |
| 2026/09/05 | 1152 |
| 2026/09/06 | 1186 |
| 2026/09/07 | 1184 |
| 2026/09/08 | 1166 |
| 2026/09/09 | 1152 |
| 2026/09/10 | 1124 |
| 2026/09/11 | 1163 |
| 2026/09/12 | 1132 |
| 2026/09/13 | 1078 |
| 2026/09/14 | 1056 |
| 2026/09/15 | 1078 |
| 2026/09/16 | 1064 |
| 2026/09/17 | 1132 |
| 2026/09/18 | 1170 |
| 2026/09/19 | 1126 |
| 2026/09/20 | 1108 |
| 2026/09/21 | 1158 |
| 2026/09/22 | 1152 |
| 2026/09/23 | 1117 |
| 2026/09/24 | 1118 |
| 2026/09/25 | 1115 |
| 2026/09/26 | 1070 |
| 2026/09/27 | 1076 |
| 2026/09/28 | 1050 |
| 2026/09/29 | 1033 |
| 2026/09/30 | 979 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertiser numbers, starting at 1,144 and peaking at 1,186. Mid-month, numbers dipped to 1,056, ending at 979, indicating a decline.
