Share of Clicks for top 10 UK Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 21.45 |
| viator.com | 13.94 |
| londoneye.com | 8.81 |
| booking.com | 7.69 |
| tripadvisor.com | 4.39 |
| headout.com | 4.17 |
| klook.com | 3.83 |
| groupon.co.uk | 2.82 |
| lovetovisit.com | 2.11 |
| cooldestinations.com | 1.94 |
| others | 28.85 |
- getyourguide.com - 21.45%
- viator.com - 13.94%
- londoneye.com - 8.81%
- booking.com - 7.69%
- tripadvisor.com - 4.39%
- headout.com - 4.17%
- klook.com - 3.83%
- groupon.co.uk - 2.82%
- lovetovisit.com - 2.11%
- cooldestinations.com - 1.94%
- others - 28.85%
Copyright © Adthena. All rights reserved.
In the travel activities PPC landscape, GetYourGuide leads with 21.45% click share, followed by Viator at 13.94%. Others collectively hold 28.85%, showcasing diverse competition.
Share of Spend for the top 10 UK Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | viator.com | londoneye.com | headout.com | booking.com | klook.com | tripadvisor.com | tiqets.com | cooldestinations.com | groupon.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 18.9% | 16.81% | 6.37% | 5.34% | 6.29% | 3.1% | 3.24% | 1.61% | 0.89% | 2.17% |
| 2026/02/02 | 20.88% | 13.78% | 5.33% | 5.24% | 5.92% | 3.56% | 3.23% | 1.62% | 1.36% | 2.65% |
| 2026/02/03 | 25.63% | 12.22% | 8.03% | 3.07% | 6.24% | 1.5% | 4.88% | 1.1% | 1.86% | 2.2% |
| 2026/02/04 | 24.42% | 11.53% | 7.85% | 2% | 7.28% | 2.39% | 4.97% | 1.63% | 2.34% | 1.83% |
| 2026/02/05 | 23.85% | 11.49% | 8.94% | 1.73% | 6.81% | 3.01% | 5.67% | 1.19% | 2.37% | 2.08% |
| 2026/02/06 | 23.15% | 13.93% | 5.32% | 2.35% | 7.8% | 4% | 4.2% | 1.97% | 1.68% | 2.25% |
| 2026/02/07 | 23.62% | 12.2% | 6.93% | 2.17% | 8.27% | 3.52% | 5.46% | 1.56% | 2.38% | 2.17% |
| 2026/02/08 | 24.41% | 10.92% | 7.64% | 2.25% | 9.16% | 3.09% | 5.09% | 1.4% | 2.04% | 1.98% |
| 2026/02/09 | 23.48% | 12.74% | 9.5% | 2.64% | 9.24% | 2.34% | 5.75% | 1.82% | 2.04% | 2.14% |
| 2026/02/10 | 22.78% | 15.87% | 7.64% | 2.87% | 10.06% | 2.68% | 5.23% | 1.57% | 1.64% | 1.42% |
| 2026/02/11 | 20.51% | 15.09% | 3.96% | 5.47% | 12.95% | 2.58% | 3.05% | 1.8% | 1.5% | 1.71% |
| 2026/02/12 | 20.29% | 15.06% | 4.99% | 4.09% | 13.69% | 2.25% | 4.03% | 1.74% | 1.59% | 1.53% |
| 2026/02/13 | 22.79% | 14.1% | 5.23% | 2.54% | 7.68% | 3.96% | 4.14% | 1.94% | 1.78% | 2.29% |
| 2026/02/14 | 23.38% | 12.26% | 6.86% | 2.15% | 8.2% | 3.51% | 5.44% | 1.57% | 2.4% | 2.19% |
| 2026/02/15 | 24.18% | 11.13% | 7.55% | 2.28% | 9.08% | 3.07% | 5.14% | 1.46% | 2.03% | 1.98% |
| 2026/02/16 | 23.23% | 13.04% | 9.4% | 2.62% | 9.16% | 2.35% | 5.73% | 1.82% | 2.02% | 2.13% |
| 2026/02/17 | 23.39% | 19.99% | 2.18% | 9.07% | 11.5% | 2.66% | 2.9% | 1.91% | 0.96% | 1.3% |
| 2026/02/18 | 19.27% | 17.86% | 6.6% | 8.81% | 9.23% | 3.34% | 3.08% | 1.75% | 1.21% | 2.02% |
| 2026/02/19 | 18.62% | 16.5% | 4.67% | 5.37% | 9.65% | 3.41% | 3.18% | 1.82% | 1.76% | 2.19% |
| 2026/02/20 | 17.84% | 17.46% | 4.25% | 9.36% | 9% | 2.15% | 3.28% | 2.86% | 1.5% | 1.76% |
| 2026/02/21 | 19.45% | 17.76% | 3.98% | 8.74% | 7.08% | 2.12% | 3.78% | 2.4% | 1.99% | 1.86% |
| 2026/02/22 | 18.03% | 15.26% | 6.83% | 7.42% | 8% | 2.42% | 3.26% | 1.92% | 1.77% | 1.87% |
| 2026/02/23 | 20.04% | 15.15% | 4.71% | 7.71% | 6.66% | 4.25% | 3.03% | 2.09% | 2.17% | 1.67% |
| 2026/02/24 | 19.16% | 15.32% | 5.82% | 7.57% | 6.98% | 4.37% | 3.22% | 2.27% | 1.84% | 1.52% |
| 2026/02/25 | 20.69% | 17.28% | 3.59% | 8.99% | 5.47% | 3.98% | 3.48% | 1.99% | 2.06% | 1.23% |
| 2026/02/26 | 21.77% | 15.02% | 3.73% | 6.61% | 4.4% | 4.61% | 3.79% | 2.07% | 2.31% | 1.45% |
| 2026/02/27 | 23.88% | 15.04% | 8.23% | 8.81% | 4.68% | 2.88% | 2.26% | 1.84% | 1.3% | 1.64% |
| 2026/02/28 | 19.82% | 15.89% | 10.65% | 9.4% | 4.86% | 3.73% | 2.76% | 1.93% | 1.85% | 0.99% |
- getyourguide.com
- viator.com
- londoneye.com
- headout.com
- booking.com
- klook.com
- tripadvisor.com
- tiqets.com
- cooldestinations.com
- groupon.co.uk
Copyright © Adthena. All rights reserved.
In February 2026, GetYourGuide led with a peak spend share of 25.63% on the 3rd, ending at 19.82%. Viator fluctuated, peaking at 19.99% on the 17th. LondonEye saw a late surge, closing at 10.65%. Headout and Booking.com showed consistent growth, while Klook, Tripadvisor, Tiqets, CoolDestinations, and Groupon maintained lower shares.
Competitor Count for UK Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 1404 |
| 2026/02/02 | 1354 |
| 2026/02/03 | 1385 |
| 2026/02/04 | 1438 |
| 2026/02/05 | 1444 |
| 2026/02/06 | 1464 |
| 2026/02/07 | 1447 |
| 2026/02/08 | 1452 |
| 2026/02/09 | 1444 |
| 2026/02/10 | 1421 |
| 2026/02/11 | 1458 |
| 2026/02/12 | 1441 |
| 2026/02/13 | 1464 |
| 2026/02/14 | 1447 |
| 2026/02/15 | 1452 |
| 2026/02/16 | 1444 |
| 2026/02/17 | 1192 |
| 2026/02/18 | 1305 |
| 2026/02/19 | 1307 |
| 2026/02/20 | 1264 |
| 2026/02/21 | 1257 |
| 2026/02/22 | 1318 |
| 2026/02/23 | 1377 |
| 2026/02/24 | 1414 |
| 2026/02/25 | 1421 |
| 2026/02/26 | 1378 |
| 2026/02/27 | 1334 |
| 2026/02/28 | 1340 |
Copyright © Adthena. All rights reserved.
February began with 1,404 advertisers, peaking at 1,464 mid-month. A sharp drop to 1,192 on the 17th marked a turning point, with a gradual recovery to 1,340 by month’s end.
