Share of Clicks for top 10 US Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| viator.com | 22.86 |
| tripadvisor.com | 15.16 |
| getyourguide.com | 6.06 |
| groupon.com | 5.7 |
| royalcaribbean.com | 2.7 |
| cruises.com | 1.29 |
| ncl.com | 1.16 |
| vikingrivercruises.com | 1.11 |
| architecturetourchicago.com | 0.83 |
| travellemming.com | 0.81 |
| others | 42.32 |
- viator.com - 22.86%
- tripadvisor.com - 15.16%
- getyourguide.com - 6.06%
- groupon.com - 5.7%
- royalcaribbean.com - 2.7%
- cruises.com - 1.29%
- ncl.com - 1.16%
- vikingrivercruises.com - 1.11%
- architecturetourchicago.com - 0.83%
- travellemming.com - 0.81%
- others - 42.32%
Copyright © Adthena. All rights reserved.
Viator leads with 22.86% click share, followed by Tripadvisor at 15.16%. Others dominate with 42.32%, highlighting diverse competition.
Share of Spend for the top 10 US Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | tripadvisor.com | viator.com | getyourguide.com | groupon.com | royalcaribbean.com | cruises.com | vikingrivercruises.com | go.com | ncl.com | architecturetourchicago.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 19.38% | 17.24% | 5.51% | 5.92% | 2.73% | 1.15% | 1.18% | 0.91% | 0.63% | 3.34% |
| 2025/10/02 | 19.91% | 17.3% | 5.17% | 6.26% | 3.06% | 0.9% | 1.23% | 0.73% | 1.06% | 3.02% |
| 2025/10/03 | 19.68% | 16.89% | 5.77% | 5.78% | 2.49% | 0.66% | 1.16% | 0.62% | 1.37% | 3.07% |
| 2025/10/04 | 19.56% | 18.39% | 5.97% | 5.7% | 2.57% | 0.8% | 1.15% | 0.61% | 1.06% | 3.26% |
| 2025/10/05 | 19.01% | 17.84% | 6.57% | 5.9% | 3.12% | 1.34% | 1.11% | 0.52% | 1.25% | 3.21% |
| 2025/10/06 | 20.3% | 18.55% | 7% | 5.33% | 2.66% | 1.03% | 1.31% | 0.39% | 0.66% | 3.21% |
| 2025/10/07 | 17.61% | 19.07% | 6% | 5.27% | 2.96% | 0.88% | 1.39% | 0.56% | 0.84% | 3.34% |
| 2025/10/08 | 19.26% | 19.01% | 6.37% | 6.84% | 2.93% | 0.61% | 1.1% | 0.24% | 0.68% | 3.14% |
| 2025/10/09 | 18.38% | 20.05% | 6.18% | 6.03% | 2.68% | 0.74% | 1.05% | 0.63% | 1.15% | 2.66% |
| 2025/10/10 | 18.15% | 19.65% | 6.75% | 6.48% | 2.62% | 1.35% | 1.19% | 0.69% | 1.09% | 1.22% |
| 2025/10/11 | 18.55% | 19.19% | 6.86% | 5.91% | 2.88% | 1.82% | 1.24% | 0.59% | 1.1% | 0% |
| 2025/10/12 | 18.54% | 19.61% | 7.65% | 4.87% | 2.64% | 1.91% | 1.03% | 0.55% | 1.27% | 0% |
| 2025/10/13 | 5.1% | 21.17% | 9.94% | 7.68% | 3.14% | 1.56% | 1.32% | 0.62% | 1.4% | 0% |
| 2025/10/14 | 17.68% | 16.59% | 7.38% | 7.57% | 2.93% | 1.39% | 1.13% | 0.75% | 1.3% | 0% |
| 2025/10/15 | 17.93% | 18.67% | 6.49% | 5.37% | 2.73% | 1.04% | 1.04% | 0.64% | 1.2% | 0% |
| 2025/10/16 | 17.78% | 18.71% | 6.38% | 5.61% | 2.7% | 0.95% | 1.23% | 0.82% | 1.06% | 0% |
| 2025/10/17 | 17.92% | 19.21% | 6.68% | 6.42% | 3.19% | 1.16% | 1.13% | 0.81% | 0.95% | 0% |
| 2025/10/18 | 19.97% | 18.32% | 6.07% | 6.27% | 2.78% | 1.94% | 1.04% | 0.49% | 1.01% | 0% |
| 2025/10/19 | 22.18% | 17.28% | 5.74% | 4.93% | 2.91% | 2.21% | 1.07% | 0.77% | 0.97% | 0% |
| 2025/10/20 | 15.39% | 16.9% | 7.3% | 4.82% | 3.38% | 1.94% | 1.14% | 0.58% | 1.53% | 1.36% |
| 2025/10/21 | 14.99% | 17.19% | 7.4% | 5.11% | 2.53% | 1.71% | 1.17% | 1.08% | 1.18% | 2.48% |
| 2025/10/22 | 15.57% | 16.64% | 6.76% | 5.54% | 2.14% | 2.25% | 1.17% | 0.77% | 1.46% | 2.23% |
| 2025/10/23 | 17.35% | 16.04% | 6.64% | 6.46% | 1.74% | 1.77% | 1.42% | 0.95% | 1.48% | 1.3% |
| 2025/10/24 | 18.19% | 14.66% | 6.71% | 6.54% | 2.72% | 1.73% | 1.15% | 0.62% | 1.39% | 0% |
| 2025/10/25 | 19.32% | 15.1% | 6.39% | 6.06% | 3.26% | 1.27% | 0.98% | 1.01% | 0.77% | 0% |
| 2025/10/26 | 19.87% | 14.44% | 5.74% | 6.04% | 3.54% | 2.58% | 1.05% | 0.86% | 1.4% | 0% |
| 2025/10/27 | 19.77% | 14.71% | 7.73% | 5.87% | 2.34% | 2.13% | 1.11% | 1.01% | 1.41% | 0% |
| 2025/10/28 | 17.65% | 13.84% | 7.38% | 6.47% | 2.89% | 2.85% | 1.04% | 0.61% | 1.37% | 0% |
| 2025/10/29 | 16.66% | 13.7% | 7.38% | 5.91% | 2.2% | 1.84% | 1.31% | 0.81% | 1.23% | 0% |
| 2025/10/30 | 17.29% | 12.96% | 7.37% | 6.33% | 3.24% | 1.84% | 1.31% | 0.9% | 1.44% | 0% |
| 2025/10/31 | 18.14% | 12% | 7.23% | 5.63% | 3.04% | 1.63% | 1.31% | 1.14% | 1.1% | 0% |
- tripadvisor.com
- viator.com
- getyourguide.com
- groupon.com
- royalcaribbean.com
- cruises.com
- vikingrivercruises.com
- go.com
- ncl.com
- architecturetourchicago.com
Copyright © Adthena. All rights reserved.
Tripadvisor’s PPC share fluctuated, peaking at 22.18% on October 19. Viator’s share declined steadily, ending at 12.0%. GetYourGuide saw a slight increase, closing at 7.23%. Groupon’s share remained stable, finishing at 5.63%.
Competitor Count for US Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 2344 |
| 2025/10/02 | 2349 |
| 2025/10/03 | 2356 |
| 2025/10/04 | 2335 |
| 2025/10/05 | 2322 |
| 2025/10/06 | 2317 |
| 2025/10/07 | 2304 |
| 2025/10/08 | 2306 |
| 2025/10/09 | 2279 |
| 2025/10/10 | 2342 |
| 2025/10/11 | 2306 |
| 2025/10/12 | 2276 |
| 2025/10/13 | 2335 |
| 2025/10/14 | 2363 |
| 2025/10/15 | 2389 |
| 2025/10/16 | 2366 |
| 2025/10/17 | 2301 |
| 2025/10/18 | 2419 |
| 2025/10/19 | 2391 |
| 2025/10/20 | 2411 |
| 2025/10/21 | 2258 |
| 2025/10/22 | 2373 |
| 2025/10/23 | 2391 |
| 2025/10/24 | 2425 |
| 2025/10/25 | 2435 |
| 2025/10/26 | 2318 |
| 2025/10/27 | 2308 |
| 2025/10/28 | 2359 |
| 2025/10/29 | 2440 |
| 2025/10/30 | 2478 |
| 2025/10/31 | 2480 |
Copyright © Adthena. All rights reserved.
October saw a dynamic shift in advertisers, starting at 2,344 and peaking at 2,480. Mid-month fluctuations were notable, with a significant rise towards the end.
