Why is the US Travel Activities July 2026 Report useful and how should I use it?

Why is the US Travel Activities July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Travel Activities July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Travel Activities July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Travel Activities July 2026 Report?

The US Travel Activities July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Travel Activities July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Travel Activities July 2026 Report for?

The US Travel Activities July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Travel Activities - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Activities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Activities US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	41.4048290943
	58.5951709057

41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	59
	41

59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	33%
Transactional	5%
Navigational	1%
Seasonal	0%
Local	11%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 US Travel Activities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
viator.com	19.91
getyourguide.com	15.95
tripadvisor.com	15.29
groupon.com	14.84
cooldestinations.com	2.67
royalcaribbean.com	2.26
headout.com	1.82
booking.com	1.59
klook.com	1.4
gocity.com	1.39
others	22.88

viator.com - 19.91%
getyourguide.com - 15.95%
tripadvisor.com - 15.29%
groupon.com - 14.84%
cooldestinations.com - 2.67%
royalcaribbean.com - 2.26%
headout.com - 1.82%
booking.com - 1.59%
klook.com - 1.4%
gocity.com - 1.39%
others - 22.88%

In the travel activities PPC landscape, Viator leads with 19.91% click share, closely followed by GetYourGuide at 15.95%. Others collectively hold 22.88%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Activities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	viator.com	getyourguide.com	tripadvisor.com	groupon.com	royalcaribbean.com	headout.com	cooldestinations.com	booking.com	rockefellercenter.com	klook.com
2026/07/01	21.75%	14.59%	13.92%	9.55%	1.39%	2.77%	1.88%	3.58%	1.65%	1.36%
2026/07/02	21.17%	14.09%	13.63%	9.72%	1.74%	3.04%	2.48%	3.67%	1.07%	1.55%
2026/07/03	21.45%	13.9%	13.97%	10.7%	1.52%	3.31%	2.2%	3.27%	1.23%	1.52%
2026/07/04	20.9%	13.35%	13.14%	9.77%	2.02%	2.48%	1.67%	2.48%	1.64%	0.93%
2026/07/05	19.64%	13.95%	13.85%	9.61%	1.88%	2.6%	1.57%	2.96%	1.58%	1.13%
2026/07/06	20.93%	13.89%	14.55%	9.18%	2.1%	2.61%	1.59%	2.44%	1.42%	1.41%
2026/07/07	20.79%	13.59%	14.19%	9.28%	2.32%	3.06%	1.52%	2.39%	1.57%	1.82%
2026/07/08	21.68%	13.33%	13.95%	10.06%	2%	1.84%	1.27%	2.47%	1.38%	1.06%
2026/07/09	20.39%	14.47%	13.61%	14.6%	1.85%	2.48%	1.91%	2.65%	1.22%	1.7%
2026/07/10	20.56%	14.4%	13.71%	12.97%	1.75%	2.43%	1.69%	1.84%	0.99%	1.4%
2026/07/11	20.9%	14.08%	13.74%	13.01%	1.87%	2.32%	1.57%	2.03%	1.31%	1.96%
2026/07/12	21.02%	14.41%	13.18%	11.87%	2.02%	3%	1.45%	2.37%	1.38%	1.68%
2026/07/13	21.6%	15.08%	15.32%	10.95%	1.02%	2.88%	1.81%	2.4%	1.74%	1.66%
2026/07/14	21.8%	15.07%	15.58%	10.27%	1.18%	3.26%	1.86%	2.08%	1.43%	1.79%
2026/07/15	21.21%	14.97%	15.14%	10.71%	1.23%	3.11%	2.17%	1.5%	1.56%	1.06%
2026/07/16	21.72%	14.72%	15.06%	9.1%	1.13%	2.82%	1.5%	1.45%	1.28%	1.26%
2026/07/17	21.28%	13.82%	14.59%	11.2%	1.4%	2.77%	1.98%	1.7%	1.37%	1.13%
2026/07/18	22.05%	15.07%	14.75%	12.23%	0.61%	2.81%	2.99%	2.17%	1.41%	1.25%
2026/07/19	20.75%	14.63%	14.54%	11.97%	0.81%	3.19%	2.29%	1.34%	1.03%	1.48%
2026/07/20	19.95%	15.03%	14.44%	12.62%	0.87%	3.57%	2.99%	1.19%	1.65%	2.11%
2026/07/21	21.7%	15.01%	15.52%	10.23%	1.17%	3.25%	1.85%	2.07%	1.42%	1.86%
2026/07/22	20.92%	14.34%	14.37%	12.65%	2.16%	2.28%	2.18%	1.97%	1.26%	1.59%
2026/07/23	20.92%	15.1%	14.47%	14.16%	0.96%	2.54%	2.08%	1.8%	1.45%	1.67%
2026/07/24	21.26%	14.4%	13.43%	13.66%	1.05%	2.89%	2.07%	1.87%	1.62%	1.61%
2026/07/25	20.81%	13.82%	13.71%	12.88%	1.48%	2.65%	2.3%	2.17%	1.48%	1.71%
2026/07/26	19.96%	14.4%	13.9%	13.51%	1.41%	2.59%	2.22%	2.04%	1.53%	1.7%
2026/07/27	18.84%	14.13%	12.32%	11.59%	1.48%	2.51%	3.78%	1.99%	1.43%	0.88%
2026/07/28	18.73%	13.71%	13.35%	12.22%	1.77%	1.28%	3.29%	1.97%	1.5%	1.63%
2026/07/29	20.24%	15.05%	13.67%	10.29%	2.24%	1.11%	3.24%	1.53%	1.47%	1.46%
2026/07/30	19.65%	15.06%	12.32%	11.35%	2.17%	2.19%	2.67%	1.97%	1.64%	0.99%
2026/07/31	19.5%	15.42%	12.64%	10.76%	2.35%	2.24%	2.16%	2.11%	1.35%	1.06%

viator.com
getyourguide.com
tripadvisor.com
groupon.com
royalcaribbean.com
headout.com
cooldestinations.com
booking.com
rockefellercenter.com
klook.com

Viator led July with fluctuating spend, peaking mid-month. GetYourGuide and Tripadvisor showed steady growth, while Groupon surged early. Royal Caribbean and Headout had varied trends. Cool Destinations spiked late.

Market Exposure

Competitor Count for US Travel Activities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	1724
2026/07/02	1786
2026/07/03	1813
2026/07/04	1861
2026/07/05	1794
2026/07/06	1743
2026/07/07	1772
2026/07/08	1774
2026/07/09	1729
2026/07/10	1825
2026/07/11	1845
2026/07/12	1758
2026/07/13	1735
2026/07/14	1718
2026/07/15	1762
2026/07/16	1805
2026/07/17	1713
2026/07/18	1685
2026/07/19	1691
2026/07/20	1599
2026/07/21	1718
2026/07/22	1900
2026/07/23	1907
2026/07/24	1928
2026/07/25	1963
2026/07/26	1960
2026/07/27	1941
2026/07/28	1901
2026/07/29	1925
2026/07/30	1922
2026/07/31	1895

July saw a dynamic shift in advertisers, starting at 1,724 and peaking at 1,963. The month concluded with a slight dip to 1,895.

Campaign Efficiency

Market Loss & Market Gains for US Travel Activities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
cooldestinations.com	1.35%
groupon.com	0.79%
getyourguide.com	0.32%
fishingbooker.com	0.16%
letsroam.com	0.15%
go.com	-0.2%
hellotickets.com	-0.22%
tripadvisor.com	-0.28%
tiqets.com	-0.38%
royalcaribbean.com	-0.54%

Cooldestinations.com soared with a 1.35 increase, while royalcaribbean.com faced a -0.54 decline. Groupon.com also rose by 0.79, contrasting tiqets.com’s -0.38 drop.

Campaign Efficiency

US Travel Activities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	viator.com	getyourguide.com	groupon.com	tripadvisor.com	cooldestinations.com	booking.com	headout.com	gocity.com	klook.com	citypass.com
2026/07/01	20.97%	17.49%	13.23%	14.55%	1.85%	3.17%	2.03%	1.3%	1.09%	1.38%
2026/07/02	20.36%	16.22%	13.54%	13.97%	2.35%	2.86%	2.53%	0.73%	1.3%	0.89%
2026/07/03	20.82%	16.23%	15%	14.97%	2.63%	2.37%	2.57%	1.22%	1.33%	0.83%
2026/07/04	19.99%	16.37%	14.25%	14.07%	2.01%	1.99%	1.84%	1.51%	0.75%	1.2%
2026/07/05	18.11%	16.81%	13.41%	14.01%	1.44%	2.36%	2%	1.79%	1.09%	1.85%
2026/07/06	19.34%	17.27%	12.44%	15.71%	1.71%	1.8%	2.05%	1.45%	1.52%	1.91%
2026/07/07	19.11%	16.34%	13.44%	14.63%	1.75%	1.8%	3.06%	2.24%	1.72%	1.39%
2026/07/08	19.88%	16.2%	13.11%	14.55%	1.47%	2.54%	1.53%	1.24%	1.13%	0.99%
2026/07/09	18.93%	17%	18%	13.48%	2.19%	2.56%	2.39%	1.22%	1.61%	1.9%
2026/07/10	19.69%	17.12%	16.23%	14.78%	2.14%	1.76%	2.08%	1.67%	1.43%	1.09%
2026/07/11	20.39%	16.58%	16.93%	15.53%	1.77%	1.87%	1.72%	0.88%	2.74%	1.05%
2026/07/12	19.99%	16.47%	15.98%	14.77%	1.39%	1.97%	2.32%	1.31%	1.88%	1.41%
2026/07/13	21.17%	17.41%	14.82%	16.81%	2.13%	1.83%	2.18%	1.68%	1.63%	1.03%
2026/07/14	21.58%	17.02%	14.08%	16.4%	1.58%	1.54%	2.96%	1.87%	2.11%	1.35%
2026/07/15	20.95%	16.96%	15.12%	16.6%	2.67%	1.22%	2.68%	1.79%	0.96%	1.2%
2026/07/16	21.59%	16.69%	13.37%	16.59%	1.74%	1.56%	1.86%	1.13%	1.29%	1.01%
2026/07/17	21.05%	15.76%	15.67%	14.99%	1.98%	1.33%	1.83%	2.6%	1.04%	1.41%
2026/07/18	22%	17.29%	16.03%	15.29%	3.14%	1.81%	1.67%	1.01%	1.56%	1.32%
2026/07/19	20.98%	16.99%	15.48%	15.32%	2.71%	1.48%	1.91%	1.59%	1.89%	1.37%
2026/07/20	20.21%	17.02%	16.29%	15.45%	3.53%	0.91%	2.64%	1.76%	2.18%	1.24%
2026/07/21	21.58%	17.02%	14.08%	16.4%	1.58%	1.54%	2.96%	1.87%	2.11%	1.35%
2026/07/22	20.27%	16.2%	16.41%	15.62%	2.59%	1.79%	1.8%	1.29%	1.68%	1.23%
2026/07/23	20.43%	17.59%	17.64%	15.25%	2.44%	1.76%	1.68%	1.65%	1.9%	1.57%
2026/07/24	20.96%	16.72%	17.33%	14.14%	2.37%	1.76%	2.51%	1.71%	1.7%	0.9%
2026/07/25	19.8%	15.86%	16.33%	14.67%	2.65%	2.63%	2.46%	1.44%	1.79%	1.1%
2026/07/26	19.58%	17%	17.16%	15.39%	2.53%	1.88%	2.5%	1.4%	1.94%	1.26%
2026/07/27	18.42%	16.69%	14.86%	12.83%	6.24%	2.1%	1.96%	1.38%	0.91%	0.71%
2026/07/28	17.8%	15.73%	15.87%	14.15%	5.12%	2.04%	1.07%	1.25%	1.85%	0.88%
2026/07/29	20.19%	18.14%	13.43%	15.23%	5.05%	1.4%	1.32%	1.17%	1.28%	1.79%
2026/07/30	20.26%	18.58%	13.8%	13.76%	3.98%	1.91%	1.81%	1.76%	1.01%	2.03%
2026/07/31	20.01%	18.27%	14.13%	13.95%	3.55%	1.98%	1.59%	1.45%	1.36%	0.82%

viator.com
getyourguide.com
groupon.com
tripadvisor.com
cooldestinations.com
booking.com
headout.com
gocity.com
klook.com
citypass.com

In July 2026, Viator led with a fluctuating impression share, peaking mid-month. GetYourGuide and Groupon showed steady growth, while CoolDestinations spiked late. By month’s end, Viator maintained dominance, with others trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Activities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Travel Activities - Last month

1
2026 Royal Caribbean 75% Off - 2026 Cruises on Sale Now https://deals.cruiselines.com
Save up to 75% on 2026 Royal Caribbean Cruises. Complete selection & huge discounts. Extra...
2
Must do in Chicago - Top 10 Things to Do in 2026 https://www.getyourguide.com › activities
Don't stress when plans change. We offer free cancellation and 24-hour...
3
Top of the Rock Observation Deck New York City | Groupon https://www.groupon.com
Experience Unforgettable 360-Degree Views from Top of the Rock Observation Deck
4
Is It Worth it? | to use a Disney Travel Agent https://www.rookiemoms.com › disney › cruise
After years of booking Cruises on Disney on our own, we tried a Disney Travel Agent. Here is what I learned and what you should know. Learn More.
5
Royal Caribbean® Cruises https://www.royalcaribbean.com
The Best Cruise Deals — Book Your Cruise With Royal Caribbean, Voted Best Cruise Line Overall 23 Years Running. Choose...

In the competitive world of travel PPC, Royal Caribbean’s enticing 75% discount on 2026 cruises stands out, promising adventure and savings. Meanwhile, GetYourGuide offers flexibility with free cancellations, and Groupon tempts with breathtaking views at New York’s Top of the Rock. Rookie Moms shares insights on Disney travel agents, while Royal Caribbean’s reputation as the best cruise line for 23 years reinforces trust.

Frequently Asked Questions

Why is the US Travel Activities July 2026 Report useful and how should I use it?

Why is the US Travel Activities July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Travel Activities July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Travel Activities July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Travel Activities July 2026 Report?

The US Travel Activities July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Travel Activities July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Travel Activities July 2026 Report for?

The US Travel Activities July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Travel Activities - PPC Market Share Analysis July 2026

Activities – US

Google AI Overview visibility for Travel Activities US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Travel Activities brands

Share of Spend for the top 10 US Travel Activities brands

Competitor Count for US Travel Activities

Market Loss & Market Gains for US Travel Activities

US Travel Activities Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Travel Activities

Frequently Asked Questions

Why is the US Travel Activities July 2026 Report useful and how should I use it?

Why is the US Travel Activities July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Travel Activities July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Travel Activities July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance

Related reports

UK Activities

AUS Activities